Ad-A-Day 2010 Catalog

see page 20

OUR INCREDIBLY VERSATILE CUSTOM FULL COLOR WALL CALENDAR

FEATURING

Wall & Desk Calendars Planners & Blotters Mailers • Static Clings Cards • Organizers Full Color • Foil Stamped Color Imprinted • Die Cut

PPAI: 111105 SAGE# 50243 UPIC:AD-A-DAY asi/31040

Welcome! For over 64 years, Ad-A-Day has been helping promotional products consultants and their customers grow their businesses, offering a wide range of customized products from classic to contemporary. We’ve been industry innovators from Day One, with unique patented shapes, hinges and easels, evolving into custom digital color, and taking that even further, with one-to-one marketing solutions. Entering the 2010’s, we’re offering new products, value-added upgrades and more economical materials — all to provide the biggest bang for the budget buck!

Contents Desk Calendars/Custom Full Color Full Color Desk Calendars, Slant Front.............................................................................4 Full Color Desk Calendars, Flat Front................................................................................5 “Slimline” Custom Full Color 1 oz. Mailing Weight Calendar...............................5 Full Color “Sales Vehicle” Die-Cut Calendars..............................................................6 Full Color “Awareness Ribbon” Calendars........................................................................6 Custom Die Cut Calendars ..........................................................................................8 “No-Cal” Year ’Round Products .............................................................................9 Desk Calendars/Imprinted Desk Accessory Calendars......................................................................................................10 Adjustable Angle Organizer Calendars.......................................................................... 11 The Classics: Basic Desk Calendars........................................................................ 12, 15 Phone Index Calendars.....................................................................................................13-14 Thermometer Calendars............................................................................................................14 FREE 2010 Wall Calendar................................................................................... 16-17 Miscellaneous Imprinted Calendars Business Card Insert Calendars...........................................................................................18 “SOS” Peel ‘n’ Stick Calendars.............................................................................................18 “WD” Wall/Desk Photo-Insert Calendar........................................................................18 Wall & Surface Calendars/Custom Full Color NEW! “Color•Stat” Static Cling Calendars...............................................................19 “Reflections” Custom Color 13-Image Wall Calendar.......................................... 20 Custom Color Apron Calendars..........................................................................................23 NEW! “Fun Fold” Mid-size Apron Calendar..............................................................23 Blotters & Planners “TC Datefinder” 13-Month Pocket Planners (Classic or Color).....................21 “The Executive Pad” Custom Color Desk Blotter..................................................... 22 Business Planner 14-Month Planner (stamped cover)...........................................24 “GMP” Full-size Desk Blotter (imprinted header)......................................................25 NEW! Custom Full Color Calendar Pads & Topsheets...................26 Resources Calendar Pad Styles, Specifications & Prices...................................................28-29 Upgrading Your Product.......................................................................................................... 30 General Info: Ordering, Artwork, Terms & Conditions, etc................................31

what makes Ad‑a‑day® the calendar experts?

Experience and Stability: For over 64 years, Ad‑A‑Day has provided high quality calendars and top-notch service to the promotional products industry. We’re here when you need us!

Innovation that’s Made in the USA: All Ad‑A‑Day products are designed, engineered and manu­ factured in the United States of America. Not only can we boast the most patented products of any calendar manufacturer, Ad‑A‑Day is the ONLY company in America that makes standard and custom full‑color desk calendars.

Attention to detail and quality: Each of our 22 calendar pads is proofed 16 times before it goes to press. We review holidays and important dates annually and keep track of official status — all to ensure the accuracy of your calendar.

Our Pledge to you: Ad-A-Day® is a veteran-owned business that

is committed to providing you with the highest-quality, American-made products, along with superb customer service — as we have for over 64 years. We continually strive to lead the industry with innovative products and services, including the capability to create and produce unique, custom items that will fulfill your marketing objectives­and fit your budget.

NEW for 2010! Go to www.Ad-A-Day.com anytime for our current Special of the Month!

2

Express Van . ..p.6

Our newest Sales Vehicle hauls an amazing advertising load for its size!

Mid-size “FunFold” Apron Calendar . ..p.23

A cool little folding calendar that doubles as a greeting card!

“No-Cal” Organizers . ..p.9

Distinctive Desk Accessories in two styles, perfect for year ’round gifts and promotions!

Color•Stat Custom Clings . ..p.9 Custom Color Cling in four sizes to serve a variety of purposes.

December

front F S ad space

S M T W T

1 2 3 4 5 6 7 8 9 10 11 12 Full-color 13 14 15 16 art 17 18 or 19 graphics 20 21 22 23 here 24 25 26 27 28 29 30 31

every month!

JANUARY 2011 SUN

MON

TUE

WED

THU

FRI

NM 4 FQ 12 FM 19 LQ 26 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23/ 24/ 30 31 25 26 27 28

SAT

1 8 15 22 29

February

S M T W T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

1 New Year’s Day 17 Martin Luther King, Jr. Day (US)

Color•Stat Calendar...p.19

December 2010

SUN

MON

TUE

NM 5

FQ 13

FM 21

WED

THU

FRI

SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Clever Color Clings combine copy, calendar, color and convenience!

LQ 28

2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.)

Custom Calendar Pads...p.26–27 Custom graphics and colors add style and marketing impact to any calendar order.

for

AFFORDABLE MAILING:

these items are USPScertified machinable: the right size, thickness and weight

SlimLine . .. p.5

Sleek but not meek — fits neatly into a 6¾ envelope and mails at USPS standard letter rate!

55 Standard Rite‑A‑Dex . .. p.13

Presto! Unfolded, it fits into a custom envelope that complies with USPS bulk automated machine rates.

Express Van . .. p.6

Our snazzy new little van delivers a lot of visual impact — and it skates through the post office at standard letter rate!

for a wide range of

MARKETING APPLICATIONS

Reflections Wall Calendar . .. p.20

12 Months dedicated to one theme — for a professional promotion with daily impact!

Apron Calendars . .. p.23 Three sizes to choose from, including the new Mid-size with optional “FunFold” greeting card format!

5600 Rite-A-Date . .. p.4

Classic desk calendar style in contemporary full color, with plenty of room for ad copy.

3

The evolution of the desk calendar continues… in eye‑catching full color! These items are also IDEAL for One‑to‑One Marketing using variable data printing—call for details!

YOUR CHOICE OF CALENDAR PAD Mini Memo offers more space for notations Quad Pad offers extra space for copy below the pad

5600 with Mini memo pad

5600 with quad pad

Custom Full Color 5600 Rite-A-Date Size: 5 5∕8" x 5 1∕8" • Ad Copy Area: 4 7∕8" x 1¼" Approx. Wt.: 11 lbs./100 Choice of Calendar Pad: 4 3∕8" 13 month, 3-months-in-view Mini Memo**, OR 4 ¾" 13 month Quad Pad (offers additional 4 7∕8" x 5∕16" Ad Copy Area below pad )

Our popular classic, the 5 Rite‑A‑Dex (inset), goes contemporary! Price includes full color digital printing from your art file* on both front and back, choice of two calendar pad styles, and linen-finish backing in red or black.

Also available in leatherette with foil or ink imprint see our 5 Rite‑A‑Dex on page 12 for details

Item No./Backing Color: 7451 Red, 7452 Black Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 CUSTOM FULL COLOR 5600 RITE-A-DATE

ESD Price Standard Price

5600 and 6-FC feature full color front & back, built‑in slide‑lock easel, and your choice of black or red backing

$ 2.69 $ 2.99

2.36 2.62

500

750

1000

2500

2.15 2.39

1.91 2.12

1.72 1.91

1.62 1.80

5000 3A3BC

1.45 1.61

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) **Mini Memo Calendar Pads available in several styles and colors. See page 28.

Any of our Full Color Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad of coupons, entry forms or event info! We can design and print any type of pad.

Call for a quote, or see pages 26–27 for customizing options.

Custom Full Color 6-FC Size: 6" x 4½" • Ad Copy Area: 5½" x 1" • Approx. Wt.: 12½ lbs./100 Calendar Pad: 6" 13 month, 3-months-in-view Midi Memo (Red/Black only)

This low, sleek desk calendar features the Midi Memo calendar pad. Price includes full color digital printing from your art file* on both sides, plus your choice of red or black linen-finish backing color.

Item No./Backing Color: 7451FC Red, 7452FC Black Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 CUSTOM FULL COLOR 6-FC 6-FC with Midi pad

4

ESD Price Standard Price

$ 2.97 $ 3.30

250

500

750

1000

2500

2.68 2.98

2.21 2.45

2.18 2.42

1.89 2.10

1.85 2.06

5000 2A2B2CD

1.67 1.86

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

Custom Full Color “Billboard” Size: 6 3∕8" x 41∕8" • Ad Copy Area: 5 7∕8" x 2" Approx. Wt.: 9½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

slide‑lock easel back

The largest ad space of all our color desk calendars.

Price includes full color digital printing from your art file* on front only.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 7437 CUSTOM FULL COLOR “BILLBOARD”

ESD Price Standard Price

$ 2.75 $ 3.06

2.49 2.77

500

750

1000

2500

2.28 2.53

2.03 2.26

1.85 2.05

1.72 1.91

5000 3A3BC

1.54 1.71

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) **Holidate™ Calendar Pads available in several styles and colors. See page 28.

Custom Full Color Midi Size: 6 5∕8" x 4 7∕8" • Ad Copy Area: 6" x 1 5∕8" • Approx. Wt.: 12 lbs./100 Calendar Pad: 6" 13 month, 3-months-in-view Midi Memo (Red/Black only)

Price includes full color digital printing from your art file* on both sides.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 7497 CUSTOM FULL COLOR MIDI

ESD Price Standard Price

$ 2.97 $ 3.30

2.55 2.83

500

750

1000

2500

2.35 2.61

2.09 2.32

1.89 2.10

1.78 1.98

5000 3A3BC

1.59 1.77

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

features full color front & back and built‑in slide‑lock easel

slim line The low-profile Custom Full Color Desk Calendar that delivers your message — and mails at USPS standard letter rate!

Voted “Best Bang for Your Buck” by Distributors at ASI New York!

Custom Full Color SlimLine Size: 5 11∕16" x 3 ½" • Ad Copy Area: 5¼" x 17∕16" • Approx. Wt.: 6½ lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

Our most economical Custom Full Color item. Price includes full color digital printing from your art file* on both front and back.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 7444 CUSTOM FULL COLOR SLIMLINE

Meets all USPS First Class mail requirements!

ESD Price Standard Price

features full color front & back AND built‑in slide‑lock easel

$ 2.03 $ 2.25

1.85 2.06

500

750

1000

2500

1.45 1.61

1.31 1.46

1.25 1.39

1.13 1.25

5000 5A2B

0.95 1.05

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) **Holidate™ Calendar Pads available in several styles and colors. See page 28. * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

5

Get great mileage from your advertising dollar… these die-cut, easel-back “Sales Vehicles” will help drive your message home!

CHOOSE FROM 12 standard die-cut shapes!

7709 Express Van

Size: 6" x 2 7∕8" • Ad Copy Area: 2 11∕16" x 13∕16" Approx. Wt.: 7 lbs./100

7722 garbage truck

Size: 9" x 4" • Ad Copy Area: 2 7∕8" x 1" Approx. Wt.: 7 ½ lbs./100

7714 Tract0r-trailer

Size: 8½" x 3 ¾" • Ad Copy Area: 5½" x 1¼" Approx. Wt.: 9 lbs./100

dIE CUTS feature BRIDGE hINGE easel

7710 Utility Van

Size: 8 5∕8" x 3 7∕8" • Ad Copy Area: 4 3∕8" x 13∕8" Approx. Wt.: 8 lbs./100

7711 cement truck

Size: 8¼" x 4½" • Ad Copy Area: 2 3∕4" x 1¼" Approx. Wt.: 7 ½ lbs./100

7715 dump truck

7712 tanker truck

Size: 8" x 3 7∕8" • Ad Copy Area: 3¼" x ¾" Approx. Wt.: 7 ½ lbs./100

Size: 8 5∕8" x 3½" • Ad Copy Area: 5¼" x 1" Approx. Wt.: 7 ½ lbs./100

7718 box truck

7717 ambulance

Size: 7 7∕8" x 4" • Ad Copy Area: 5 1∕8" x 1¼" Approx. Wt.: 7 ½ lbs./100

7713 step Van

Size: 7 ½" x 3 5∕8" • Ad Copy Area: 3 ¾" x 11∕8" Approx. Wt.: 7 ½ lbs./100

THESE vehicles shown at 20% of actual size

Size: 8 7∕8" x 4" • Ad Copy Area: 4" x 1" Approx. Wt.: 8 lbs./100

7716 Golf Cart

7735 full color house

Size: 6 ¾" x 4" • Ad Copy Area: 3" x 7∕8" Approx. Wt.: 7 lbs./100

Size: 6 5∕8" x 4¼" • Ad Copy Area: 3" x 7∕8" Approx. Wt.: 7 ½ lbs./100

Make it basic or go to town! feature vehicles shown at 45% of actual size

STock Colors

BASIC COLOR An attractive-looking product that’s quick and easy to achieve: Your full-color logo* plus choice of stock vehicle colors.

UPGRADED GRAPHICS Add background graphics and multiple colors along with your full-color logo*.

Full Color “Sales Vehicles” Calendar Pad (13 months): 5 ¼" Holidate™**; Golf Cart, Garbage Truck, Express Van: 4" pad Most items fit into a #10 envelope (included)

CUSTOM WRAP Make your vehicle look just like the real thing — several color art files can be combined* for a top-of-the-line custom look!

DON’T SEE THE SHAPE YOU WANT? wE CAN WORK WITH YOU TO CREATE ANY SHAPE.

6

See page 8 for ideas!

Eye-catching shapes that get noticed parked on anyone’s desk or countertop!

Price includes full color digital printing from your art file* .

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH:

150

250

full COLOR vehicles & shapes ESD Price $ 2.59 2.23 Standard Price $ 2.88 2.48

500

2.07 2.30

750

1.82 2.02

1000

1.72 1.91

2500

1.67 1.85

5000 3A3BC

1.45 1.61

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum). ** Holidate™ Calendar Pads available in several styles and colors. See pages 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

Put the power of color to work for your cause… with these unique, full‑color easel-back desk calendars!

Awareness Ribbon Calendars feature full color on both sides, with die cut easel backs

CHOOSE FROM A WIDE VARIETY OF STOCK RIBBON & BACKGROUND COLORS PLUS THREE STYLES of CALENDAR PADS! standard rIBBON COLORS PUZZLE Autism

LIME GREEN Lyme Disease Lymphoma

PINK Breast Cancer RED AIDS/HIV Drunk Driving Substance Abuse Heart Disease ORANGE Hunger Awareness Leukemia YELLOW POW/MIA Military Support Missing Children Spina Bifida Liver Cancer

GREEN Organ/Tissue Donor Environmental Causes Bipolar Disorder Kidney Cancer Depression TEAL Ovarian Cancer Sexual Violence Cervical Cancer Uterine Cancer L I G H T B LU E Prostate Cancer Lymphedema Thyroid Disease

D A R K B LU E Child Abuse Colon Cancer Crime Victims’ Rights Arthritis Myositis PERIWINKLE Eating Disorders Pulmonary Hypertension Stomach Cancer L AV E N D E R Lupus Alzheimer’s Disease Cancer Awareness Epilepsy Rett Syndrome

PURPLE Children w/ Disabilities Domestic Violence Pancreatic Cancer Animal Abuse Cystic Fibrosis Fibromyalgia GREY Diabetes Brain Cancer Asthma

Add a Custom Color Topsheet

for maximum promotional value!

See page 27 for details.

S I LV E R Parkinson’s Disease Elder Abuse

Awareness ribbon CALENDAR PAD choices

Any of our Full Color Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad of coupons, entry forms or event info! We can design and print any type of pad.

Call for a quote, or see pages 26–27 for customizing options.

Mini Memo: 13-month pad with largest memo space for notes.

Available in Blue/Black or Gold/Black.

Also available in French/English, Scenic and History styles (additional charge: see pgs. 28–29 for details).

Quad: mid-size 13-month pad, provides ample memo space plus extra room on your calendar for ad copy. Black/Grey is standard.

(Call about custom colors).

Holidate™: Non-memo style pad allows the most room for ad copy.

Red/Black; Gold/Black; Blue/Black; also available in French/English version (Blue/Black or Gold/Black) (additional charge: see pgs. 28–29 for details).

Custom Full Color Awareness Ribbon Calendar Size: 6 ¼" x 4 7∕ 8" • Approx. Wt.: 11 lbs./100 Ad Copy Area depends on choice of Calendar Pad (see illustrations at left): Mini Memo** ( 4 3∕8", 13 month, 3-months-in-view): Ad Copy Area 3 ¾" x ¾" Holidate™** ( 5¼", 13 month, 3-months-in-view): Ad Copy Area 3 ¾" x 2 3∕ 8" Quad ( 4 ¾", 13 month): Ad Copy Area 3 ¾" x 1¼"

Standard pricing includes full color front and back, plus your choice of standard calendar pads (see illustrations at left). Supply your own art file* or choose from our stock background and ribbon colors.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 500 7740 CFC Awareness Ribbon Calendar

ESD Price Standard Price

$ 2.84 $ 3.15

2.48 2.75

2.30 2.56

750

1000

2500

2.05 2.28

1.99 2.21

1.90 2.11

5000 3A4B

1.67 1.86

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum). ** Mini Memo and Holidate™ Calendar Pads are available in several styles and colors. See illustrations at left; further details on pages 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

7

Help stamp out cookie-cutter promotions!

“Dream Projects” come in many shapes and sizes, and can result in amazing, one‑of‑a‑kind products that get noticed.

So no matter what you’re dreaming up, Ad‑A‑Day will work with you to make it become a reality!

Prices depend on overall size, complexity of die, number of pieces being ordered, and other factors.

Please call to request a quote.

8

Foil stamping available at extra cost.

Call for a quote.

DSF Desk organizer

PH paper‑u‑holder

“No-Cal” Organizers

Distinctive organizers are great for year ’round gifts and promotions. Fully bookbound in Leatherette. Patented Sta‑Put® Adjustable Aluminum Hinges allow angling of panels and dividers. Optional back printing also available.

DSF Desk Organizer

Size: 6" x 8 7∕8" (2 5∕8" base) • Imprint Area: 5 ½" x 1" • Approx. Wt.: 22 lbs./100

Four panels form three sections for stamps, bills, notepaper, etc.

Cards can be personalized using your mailing list! Call for a quote.

Custom Full Color Greeting Cards

Item No./Color

Imprint

Item no./color imprint

6513 Woodgrain....................Gold or Silver 6514C Maroon.........................Gold or Silver

6521 Black............................... Gold or Silver

PH Paper-U-Holder

Size: 6 ½" x 8 ¾" (2 5∕8" base) • Imprint Area: 113∕16" x 2 ¾" • Approx. Wt.: 19 lbs./100

Standard Card Size (folded): 7 ¾" x 5¼" • Ad Copy Area up to 7 ¼" x 4 ¾" Background art can be folded size plus 1 ∕ 8" bleed on edges • Approx. Wt.: 3 lbs./100

Leatherette-bound, wide-format paper holder.

These truly custom cards are perfect any time of year! Produce your own ideas or let us help*. Standard size card fits into an A-8 envelope (included in prices below), and is printed on cover stock that is glossy outside, uncoated inside for writing. Call us about other sizes, foil stamping, personalization, or custom die cuts (higher minimums apply).

Item No./Color

Order by June 1 to receive 10% Early Season Discount (ESD)

ESD Price Standard Price

PRICE EACH: 150 250 500 7468 Custom Greeting Cards (Standard Size/Full Color)

ESD Price Standard Price

$ 2.43 $ 2.70

2.16 2.40

1.58 1.76

1000

1.31 1.45

2000 2B3C

1.09 1.21

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Imprint

Item no./color imprint

6246 White.......................1 Standard Color* 6249 Maroon........................... Gold or Silver 6247 Black..............................Gold or Silver 7480 Green............................. Gold or Silver Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 DSF DESK ORGANIZER

$ 4.16 $ 4.62

PH PAPER-U-HOLDER

ESD Price Standard Price

$ 3.45 $ 3.83

250

500

750

1000

2500

4.04 4.49

3.76 4.18

3.67 4.08

3.20 3.55

2.89 3.21

3.33 3.70

3.17 3.52

3.11 3.46

2.73 3.03

2.47 2.74

5000 4ABCD

2.59 2.88

4ABCD

2.23 2.48

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

COLOR•STAT Custom Color Static Clings

“Clingy” just became a GOOD thing!

Available in four standard sizes, or custom sizes up to 11"x 17" Please call to request a quote for non‑standard sizes

Press it onto any smooth surface — this great-looking custom full-color cling stays where you put it, without adhesives**. Move it or remove it anytime.

Digitally printed on white vinyl, price for standard sizes includes set-up for your ad copy and one image, or supply your own art file*.

Choice of vertical or horizontal format • Call for a quote on sizes not listed below Art can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim* Item No. 5566 Large Color•Stat Size: 8¼" x 10½" • Ad Copy Area: 7 ¾" x 10" • Approx. Wt.: 5½ lbs./100 Item No. 5555 Medium Color•Stat Size: 5¼" x 8¼" • Ad Copy Area: 4¾" x 7 ¾" • Approx. Wt.: 3 lbs./100 Item No. 5544 Small Color•Stat Size: 4" x 5¼" • Ad Copy Area: 3½" x 4¾" • Approx. Wt.: 1¾ lbs./100 Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 5566 large color•stat

To June 1 After June 1

$ 3.57 $ 3.97

5555 MEDIUM color•stat

Clings to Windows • Doors • Tabletops • Desks File Cabinets • Countertops • Refrigerators** Perfect for Retail POP’s & Ads • Menus • Price Lists Sports, Bands & Entertainment Schedules Hours of Operation • Check Writing or Policy Info

To June 1 After June 1

$ 2.27 $ 2.52

5544 SMALL color•stat

To June 1 After June 1

$ 1.78 $ 1.98

250

500

750

1000

2500

3.05 3.39

2.80 3.11

2.66 2.95

2.34 2.60

2.28 2.53

1.92 2.13

1.65 1.83

1.52 1.69

1.33 1.48

1.28 1.42

1.39 1.54

1.08 1.20

0.95 1.06

0.81 0.90

0.75 0.83

5000 4B3C

2.21 2.46

4B3C

1.22 1.36

4B3C

0.71 0.79

** ColorStats cling on TOP of surfaces that are smooth, clean and dry. Not suitable for use as parking permits, car decals, freezer or chill case POP’s, or any surface subject to condensation.

*Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

9

These Desk Accessory Calendars feature our patented Sta‑Put® Adjustable Aluminum Hinges for a superior product that’s designed to last!

DSF Desk Organizer

Panels can tilt in or stand up straight

Size: 6" x 8 7∕8" (2 5∕8” base) three Imprint Area: 5 ½" x 1" convenient sections Approx. Wt.: 22 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

PH-II Paper-U-Holder Size: 6½" x 8 ¾" (2 5∕8" base) • Imprint Area: 6" x 1½" • Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

This handsome paper holder is bound with Leatherette and a rich-looking foil paper featuring British postage stamps.

Item No./Imprint 6802 Maroon with Gold Stamps/Gold Foil

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 PH-II PAPER-U-HOLDER

ESD Price Standard Price

$ 3.46 $ 3.84

250

500

750

1000

2500

3.37 3.74

3.17 3.52

3.10 3.44

2.70 3.00

2.46 2.73

5000 4ABCD

2.23 2.48

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Leatherette-bound organizer with four Sta‑Put® Adjustable Aluminum Hinges that create three sections for stamps, bills, notepaper, etc.

Item No./Color

Imprint

Also available WITHOUT CALENDAR PAD FOR YEAR ’ROUND GIFTS AND PROMOTIONS!

Item no./color imprint

6513 Woodgrain....................Gold or Silver 6521 Black............................... Gold or Silver 6514C Maroon.........................Gold or Silver Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 DSF DESK ORGANIZER

ESD Price Standard Price

$ 4.16 $ 4.62

250

500

750

1000

2500

4.04 4.49

3.76 4.18

3.67 4.08

3.20 3.55

2.89 3.21

5000 4ABCD

2.59 2.88

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Deskretary ® Paper Holders Size: 6" x 8 ¼" (2 ½" base) • Imprint Area: 5 ½" x 11∕8” Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™*

VIP Deskretary ® Approx. Wt.: 12 lbs./100

Leatherette-bound paper holder comes in a variety of colors and patterns.

Item No./Color

6400A 6425A 6418AC 6419A VIP deskretary

Panels tilt in or stand up straight

7476A Lining

Imprint

White/Blue.................................Blue White/Gold............................... Gold Maroon.......................Gold or Silver Woodgrain...................Gold or Silver

6230AC

Item No./Color

Imprint

7476A Patriotic White/Red.................... Red 6230AC Maroon/Gold Stamps............... Gold

HIA Deskretary ® Approx. Wt.: 11 lbs./100

Our most economical paper holder with unbound Leatherette exterior.

Item No./Color

Imprint

Item no./color imprint

7457 Maroon.........................Gold or Silver 7356A Black............................ Gold or Silver 7081A White.....................1 Standard Color* 7082A Woodgrain.................... Gold or Silver Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: VIP DESKRETARY®

ESD Price Standard Price

150

250

500

750

1000

2500

$ 3.24 $ 3.60

3.13 3.48

2.95 3.28

2.92 3.24

2.55 2.83

2.28 2.53

2.31 2.57

2.19 2.43

2.13 2.37

1.79 1.99

1.63 1.81

HIA DESKRETARY®

ESD Price Standard Price

$ 2.39 $ 2.66

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

10

HIA deskretary

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Holidate Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

5000 4AB2C

2.21 2.46

4AB2C

1.57 1.74

Adjustable Angle Organizers feature Sta‑Put® Adjustable Aluminum Hinges, making them convenient for holding business cards, notepads, etc.

back Panel can tilt in or stand up straight

PD Paperdate®

Size: 6" x 3 ¾" (2 3∕16" base) • Imprint Area: 5½" x 1" • Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

Leatherette-bound paper holder with refillable calendar pad pocket, plus a handy phone index printed on the inside.

Item No./Color

Imprint

6187 White/Gold................................... Gold 6198 Maroon...........................Gold or Silver 6199 Green..............................Gold or Silver 6200 White.................... One Standard Color* Order by June 1 to receive 10% PRICE EACH: PD PAPERDATE®

ESD Price Standard Price

Item no./color imprint

6201 Blue................................ Gold or Silver 6215 Black ............................. Gold or Silver 6331 Woodgrain ..................... Gold or Silver Early Season Discount (ESD)

150

250

500

750

1000

2500

$ 3.27 $ 3.63

3.16 3.51

2.95 3.28

2.89 3.21

2.58 2.87

2.32 2.58

5000 4A3B

2.26 2.51

PH Paper-U-Holder Size: 6 ½" x 8 ¾" (2 5∕8" base) • Imprint Area: 113∕16" x 2 ¾" Also Approx. Wt.: 19 lbs./100 Calendar Pad: 4 3∕8", 13 month, 3-months-in-view Mini Memo** available

WITHOUT CALENDAR PAD FOR YEAR ’ROUND use — see page 9

Leatherette-bound, wide-format paper holder with vertical imprint area on right side.

Item No./Color

Imprint

Item no./color imprint

6246 White.......................1 Standard Color* 6249 Maroon........................... Gold or Silver 6247 Black..............................Gold or Silver 7480 Green............................. Gold or Silver Order by June 1 to receive 10% Early Season Discount (ESD)

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

PRICE EACH: 150 PH PAPER-U-HOLDER

ESD Price Standard Price

$ 3.45 $ 3.83

250

500

750

1000

2500

3.33 3.70

3.17 3.52

3.11 3.46

2.73 3.03

2.47 2.74

5000 4ABCD

2.23 2.48

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Deskretary ® Organizers

Leatherette-bound organizers feature medium-format calendar pads.

BQ Deskretary ® Size: 6 ½" x 11½" (3½" base) Shipped folded in half • Imprint Area: 6" x 11∕8" Approx. Wt.: 21 lbs./100 • Calendar Pad: 13 month, 3-months-in-view, Maroon/Black Maxi Memo

Our largest adjustable angle organizer features the Maxi Memo calendar pad.

Item No./Color

Imprint

Item no./color imprint

6092 Woodgrain......................Gold or Silver 6093 White/Blue....................................Blue

6094 Black............................ Gold or Silver 6096C Maroon......................... Gold or Silver

RQ Deskretary ® BQ deskretary

Size: 5 ¼" x 8 11∕16" (2 ½" base) Shipped folded in half • Approx. Wt.: 10 lbs./100 Imprint Area depends on choice of Calendar Pad: Mini Memo** (4 3∕8", 13 month, 3-months-in-view): Imprint Area: 4 ¾" x 1"” Quad (4 ¾" x 2 ¾", 13 month): Imprint Area 4 ¾" x 1½"

Your choice of two calendar pad styles for larger or smaller imprint area.

Item No./Color

Panels tilt in or stand up straight

PRICE EACH: BQ DESKRETARY®

ESD Price Standard Price RQ DESKRETARY®

ESD Price Standard Price RQ deskretary

Imprint

Item no./color imprint

6510 Woodgrain................................... Gold 6623C Maroon.......................................Gold 6519 White/Blue....................................Blue 6624 Blue............................................Gold 6622 White........................ 1 Standard Color* Order by June 1 to receive 10% Early Season Discount (ESD) 150

250

500

750

1000

2500

$ 3.55 $ 3.94

3.47 3.86

3.34 3.71

3.30 3.67

2.88 3.20

2.62 2.91

$ 2.51 $ 2.79

2.43 2.70

2.24 2.49

2.21 2.45

1.91 2.12

1.88 2.09

5000 4AB2C

2.58 2.87

4A3B

1.85 2.06

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

11

The Classics: great basic desk calendars with lots of space for your imprint.

S-645 stand‑o‑matic

S-62 stand‑o‑matic

S-645 Stand-O-Matic Size: 6 3∕8" x 5 ¾" • Imprint Area: 5 3∕8" x 1" • Approx. Wt.: 12½ lbs./100 Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

Similar to the S-62 but with a shorter ad area and greater choice of colors.

Leatherette cover and large Maxi Memo calendar pad.

Stamped Colors Item No./Color

Stand-o-matic calendars FEATURE built-in Slide‑Lock TM Size: 6 ½" x 7 ¼" • Imprint Area: 5 ¾" x 21∕8" • Approx. Wt.: 18 lbs./100 Easel Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

S-62 Stand-O-Matic

The Big Daddy of all our desk calendars. Large ad space comfortably fits nine lines of text or its equivalent in graphics for maximum impact. Features Leatherette cover and our largest desk claendar pad, the Maxi Memo.

Item No./Color

Imprint

Item no./color imprint

7095 White/White............... 1 Standard Color* 7045 Black/White..................... Gold or Silver 7045 White/Black................................. Black Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 S-62 STAND-O-MATIC

ESD Price Standard Price

$ 3.10 $ 3.44

250

500

750

1000

2500

2.95 3.28

2.77 3.08

2.72 3.02

2.64 2.93

2.04 2.27

5000 4ABCD

7058 7156 7420

Imprint

Item no./color imprint

Black/White...................Gold or Silver Maroon/White...............Gold or Silver Red/White.....................Gold or Silver

7155 Blue/White....................... Gold or Silver 7178 Woodgrain/Ivory............................Gold

Printed Colors (includes Phone index printed under pad) Item No./Color Imprint Item no./color imprint

7058 White/Black............................... Black 7156 White/Maroon........................Maroon 7178 Ivory/Woodgrain.......................Brown Order by June 1 to receive 10% PRICE EACH: 150 S-645 STAND-O-MATIC

ESD Price Standard Price

$ 2.99 $ 3.32

7155 White/Blue..................................... Blue 7176 White/White..............1 Standard Color* 7420 White/Red......................................Red Early Season Discount (ESD)

250

500

750

1000

2500

2.82 3.13

2.66 2.96

2.65 2.94

2.30 2.56

2.00 2.22

5000 4ABCD

1.79 1.99

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

1.84 2.04

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

5 Rite-A-Dex Size: 5¼" x 5½" • Imprint Area: 4 3∕8" x 1" • Approx. Wt.: 11½ lbs./100 Calendar Pad: 4 3∕8", 13 Month, 3-months-in-view Mini Memo**

Our most popular small calendar is available in 17 color combinations to complement your brand colors. For full-color version see our 5600 on page 4.

5 RITE-A-DEX calendars FEATURE built-in Slide‑Lock TM Easel

Stamped Colors Item No./Color

7172C 7203 7210 7454

Imprint

Maroon/White...............Gold or Silver Red/White.....................Gold or Silver Black/Gold................................. Gold Green/White..................Gold or Silver

Item no./color imprint

7175 7209 7391 7458

Woodgrain/Ivory...........................Gold Blue/White...................... Gold or Silver White/Gold....................................Gold Black/White.................... Gold or Silver

Printed Colors (includes Phone index printed under pad)

7172C White/Maroon........................Maroon 7175 Ivory/Woodgrain.......................Brown 7209 White/Blue...................................Blue 7391 Gold/White................................ Black 7458 White/Black............................... Black Order by June 1 to receive 10% PRICE EACH: 5 RITE-A-DEX 5 rite‑a‑dex

12

Also available in CUSTOM FULL COLOR see our 5600 on page 4

ESD Price Standard Price

7174 7203 7210 7454

White/White.............1 Standard Color* White/Red......................................Red Gold/Black.................................. Black White/Green................................Green

Early Season Discount (ESD)

150

250

500

750

1000

2500

$ 2.19 $ 2.43

2.13 2.37

1.94 2.16

1.91 2.12

1.66 1.84

1.47 1.63

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) **Mini Memo Calendar Pads available in several styles and colors. See page 28–29. *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

5000 4ABCD

1.33 1.48

Handy Phone Index desk calendars in large and small sizes.

Large Phone Index Calendars Large-format desk calendars with phone index and Maxi Memo calendar pad.

Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

SR Rite-A-Date Size: 6½" x 6¼" • Imprint Area: 5½" x 11∕8" • Approx. Wt.: 19 ½ lbs./100

A large-format desk calendar with partially-bound Leatherette cover.

Item No./Color

SR rite-a-date

Imprint

Item no./color imprint

7116 White/Green............................... Green 7152 White/Blue....................................Blue

7147 White/White..............1 Standard Color* 7158 Gold/Black.................................. Black

WC-G World Calendar Size: 6 ½" x 6 3∕8" • Imprint Area: 6" x 1" • Approx. Wt.: 24 lbs./100

Premium quality, large-format desk calendar is completely bookbound.

Patented Sta-Put® Adjustable Aluminum Hinge easel for solid writing support.

Item No./Color

Imprint

Item no./color imprint

6457 White........................ 1 Standard Color* 6460 Maroon........................... Gold or Silver 6458 Woodgrain......................Gold or Silver Order by June 1 to receive 10% Early Season Discount (ESD)

wc-g

PRICE EACH: SR RITE-A-DATE

ESD Price Standard Price

150

250

500

750

1000

2500

$ 3.28 $ 3.64

3.15 3.50

3.03 3.37

2.97 3.30

2.78 3.09

2.54 2.82

3.93 4.37

3.78 4.20

3.73 4.14

3.26 3.62

2.94 3.27

wc-G WORLD CALENDAR

ESD Price Standard Price

$ 4.05 $ 4.50

5000 5C2D

2.46 2.73

4A2BC

2.63 2.92

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

CALENDARS ON THIS PAGE feature a handy FOLD‑OUT phone index AND BUILT‑IN EASEL

Small Phone Index Calendars Small-format desk calendars with phone index and Mini Memo calendar pad.

Calendar Pad: 4 3∕8", 13 Month, 3-months-in-view Mini Memo**

55 Standard Rite-A-Dex Size: 5¼" x 5 5∕8" • Imprint Area: 4 3∕8" x 1" • Approx. Wt.: 13 lbs./100

A small calendar just like our popular 5 Rite-A-Dex, with added phone index. Your choice of matching square envelope or custom rectangular envelope (qualifies for USPS bulk automated machine rates).

Item No./Color

7129 7131 7134 7135C

Imprint

Item no./color imprint

Ivory/Woodgrain........................Brown White/White.............1 Standard Color* White/Green.............................. Green White/Maroon..........................Maroon

7136 White/Black................................ Black 7142 White/Blue................................... Blue 7430 White/Gold................................. Black

AA Award

Upgrade to our exclusive “Scenic” Mini Memo Calendar Pad — or create your own custom version!

55 rite-a-dex

See pages 26–29 for options & pricing

Size: 5 ¼" x 5 ¾" • Imprint Area: 4½" x 1" • Approx. Wt.: 14 lbs./100

This premium small desk calendar is completely bookbound, with elegant embossing around the recessed phone index. Features our patented Sta-Put® Adjustable Aluminum Hinge easel for a superior product that’s designed to last.

Item No./Color

Imprint

Item no./color imprint

6028 Black..............................Gold or Silver 6036 Blue............................... Gold or Silver 6034C Maroon..........................Gold or Silver 7427 Gold........................................... Black 6035 White....................... 1 Standard Color* Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 55 RITE-A-Dex

ESD Price Standard Price aa award

ESD Price Standard Price

150

250

500

750

1000

2500

$ 2.78 $ 3.09

2.68 2.98

2.54 2.82

2.49 2.77

2.17 2.41

1.93 2.14

$ 3.23 $ 3.59

3.06 3.40

2.92 3.24

2.64 2.93

2.55 2.83

2.17 2.41

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) **Mini Memo Calendar Pads available in several styles and colors. See page 28–29. *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.

7427 Gold AA Award

features embossing on copy panel

5000 4ABCD

1.73 1.92

3A2BCD

1.85 2.06

aa award easel features Sta‑Put® Aluminum Hinge for superior performance

AA Award

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

13

Make a great impression with these fully bookbound imprinted desk calendars.

Deskdate® Phone Index Calendars Bookbound Leatherette covers flip up to reveal a handy phone index.

MMS Deskdate

Size: 6" x 3 5∕8"• Imprint Area: 5½" x 11∕8" Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

deskdate® calendars feature flip‑up phone index and our patented Bridge Hinge Easel

MMS Deskdate®

This economical Deskdate® has a stitched-on calendar pad.

Item No./Color

Imprint

Item no./color imprint

6175C Maroon...........................Gold or Silver 7385 Red.................................Gold or Silver 7396 Black..............................Gold or Silver

7384 White.......................1 Standard Color* 7395 Blue................................ Gold or Silver

MMA Deskdate®

Deluxe Deskdate® has a recessed calendar pad pocket with embossed corners.

Item No./Color

Imprint

6132 Green..............................Gold or Silver 6164C Maroon...........................Gold or Silver 6167 Blue................................Gold or Silver 7387 White/Blue....................................Blue Order by June 1 to receive 10% MMA Deskdate

Refillable calendar pad pocket Makes your gift Last Longer than just A year!

See pages 28–29 for calendar pad refills.

PRICE EACH: MMS deskdate®

ESD Price Standard Price MMa deskdate®

ESD Price Standard Price

Item no./color imprint

6161 Black............................... Gold or Silver 6165 White.......................1 Standard Color* 6169 Woodgrain...................... Gold or Silver 7394 Red................................. Gold or Silver Early Season Discount (ESD)

150

250

500

750

1000

2500

$ 1.99 $ 2.21

1.93 2.14

1.82 2.02

1.76 1.95

1.68 1.87

1.43 1.59

$ 2.67 $ 2.97

2.50 2.78

2.28 2.53

2.21 2.46

1.95 2.17

1.67 1.86

5000 5B2C

1.33 1.48

4ABCD

1.49 1.66

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Thermometer Calendars

These handsome desk calendars are fully bound in Leatherette, with recessed thermometers and refillable calendar pockets. Easels feature our patented Sta‑Put® Adjustable Aluminum Hinge for long-lasting stability.

TE Therm-O-Dex Size: 7" x 5 ¼" • Imprint Area: 6" x 1" • Approx. Wt.: 18½ lbs./100 Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view Mini Memo**

An impressive calendar, with wide imprint area and spacious calendar pad.

Item No./Color

Imprint

Item no./color imprint

6435 Green/White................................. Gold 6438 Maroon/White.............................. Gold

6437 Blue/White.....................................Gold

300T Therm-O-Date 300T therm‑o‑date

TE therm‑o‑dex

Size: 6 1∕8" x 3 7∕8" • Imprint Area: 4 1∕8" x 1" • Approx. Wt.: 14 lbs./100 Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only)

A classy, compact thermometer calendar with plenty of room for your imprint.

Item No./Color

Thermometer calendars feature Sta‑Put® Adjustable aluminum hinge Easel

Imprint

Item no./color imprint

6023 White..........................1 Standard Foil* 7650 Woodgrain....................................Gold 7651 Maroon........................................ Gold Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: TE therm-o-dex

ESD Price Standard Price

150

250

500

750

1000

2500

$ 4.90 $ 5.44

4.80 5.33

4.67 5.19

4.49 4.99

3.99 4.43

3.70 4.11

3.74 4.16

3.60 4.00

3.56 3.95

3.29 3.65

2.93 3.26

300T therm-o-dATE

ESD Price Standard Price

$ 3.78 $ 4.20

5000 4A2BC

3.29 3.66

5C2D

2.75 3.05

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

14

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink (Foil on 6023); Gold or Silver Foil. **Holidate and Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

These small, economical desk calendars have enough style to command attention for any business or organization.

500 Retro Deskdate® Size: 6" x 3½" • Imprint Area: 4½" x 11∕8" Approx. Wt.: 10½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

With its space-age shape and handy size, this 60’s-style calendar has a real hip vibe!

Top of ad panel doubles as a note holder.

Item No./Color

Imprint

500 Retro Deskdate® 7002 Green/White......................... Gold or Silver doubles as a 7003 Blue/White........................... Gold or Silver photo or note holder!

7032 Woodgrain/Ivory................................ Gold Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 500 RETRO DESKDATE

ESD Price Standard Price

$ 1.87 $ 2.08

250

500

750

1000

2500

1.72 1.91

1.62 1.80

1.55 1.72

1.33 1.48

1.10 1.22

5000 4ABCD

0.92 1.02

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

D Sturdi-Stand Size: 61∕8" x 3 ¾" • Imprint Area: 4 ¾" x 11∕8" • Approx. Wt.: 7½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

An intriguing tent shape lends exotic allure to your ad copy — at a price that won’t wipe out your treasure chest. Sturdy interlocking easel stand.

Item No./Color

Imprint

7049 Green..............................Gold or Silver 7054 White..........................1 Standard Foil* 7055 Blue................................Gold or Silver Order by June 1 to receive 10% PRICE EACH: D STURDI-STAND

ESD Price Standard Price

Item no./color imprint

7052 Woodgrain...................... Gold or Silver 7057 Black............................... Gold or Silver 7053 Maroon........................... Gold or Silver Early Season Discount (ESD)

150

250

500

750

1000

2500

$ 1.42 $ 1.58

1.33 1.48

1.20 1.33

1.17 1.30

1.02 1.13

0.86 0.96

5000 4ABCD

0.78 0.87

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Any of our Imprinted Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad of coupons, entry forms or event info! Call for a quote.

Holidate™, Scenic and 4" Pads also can be customized with your full-color ad on the front and/or back.

Other customizing options are available, too. See page 26–27 for details.

HA-2 Deskdate® Size: 5 5∕8" x 3½" • Imprint Area: 4 ¾" x 11∕8" • Approx. Wt.: 8 lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

A plain and simple desk calendar with an economical price that’s anything but ho-hum.

Item No./Color

Imprint

7021 White/White.............1 Standard Color* 7047 White/Blue....................................Blue 7455 White/Green............................... Green Order by June 1 to receive 10% PRICE EACH: HA-2 DESKDATE®

To June 1 After June 1

Item no./color imprint

7070C White/Maroon.......................... Maroon 7402 Blue/White....................... Gold or Silver 7456 White/Red......................................Red Early Season Discount (ESD)

150

250

500

750

1000

2500

$ 1.39 $ 1.54

1.27 1.41

1.13 1.26

1.11 1.23

0.95 1.05

0.82 0.91

5000 4ABCD

0.72 0.80

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink (Foil on 7054); Gold or Silver Foil. **Holidate and Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

15

T

F

S

S

M

T

W

T

F

S

M

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S

M

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/30 24/31 25 26 27 28 29

S

MAY

W

APRIL

T

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

M

FEBRUARY

M

T

W

T

F

S

M

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S

JUNE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S

MARCH

Best time to buy! Save 10% over standard pricing!

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24/31 25 26 27 28 29 30

S

JANUARY

E SD (Early Season Discount) P RICING / JAN 1 THRU MAY 31 /

Browse this catalog for prices and specs or visit us online at www.Ad-A-Day.com

T

F

S

S

M

T

W

T

F

S

M

T

W

T

F

S

M

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S

T

W

T

F

S

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M

DECEMBER S

online at www.Ad-A-Day.com

According to PPAI, Advertising Calendars are THE most cost-effective promotional product, offering targeted marketing with a very low cost per exposure that outperforms TV, radio or any other media.

New for 2010!

M

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S

SEPTEMBER

K EY:  AD-A-DAY BUSINESS DAYS  AD-A-DAY OFFICE CLOSED

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24/31 25 26 27 28 29 30

S

NOVEMBER

W

OCTOBER

T

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M

AUGUST

Prices 10% higher than ESD!

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S

JULY

S TA N DA R D PR I C I N G / JUNE 1 THRU DEC 31 /

©2009–2010 AD-A-DAY® Printed in USA

Economy meets function — just add a card or photo, or peel & stick, and you’re ready to GO!

BC Basic Business Card Calendar Size: 4¼" x 4¼" • Approx. Wt.: 4 lbs./100 Window: 3 ¼" x 113∕16" (¼" radius corners) Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only)

This easel back calendar is an economical way to make sure your business card gets the attention it deserves! Optional back imprint available- see page 30 for pricing.

BC basic features pop‑out easel back

BC-645 features built‑in slide lock™ easel

Item No./Color: 7446 White, 7447 Black, 7448 Red

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 BC BASIC Business Card Calendar

ESD Price Standard Price

$ 1.60 $ 1.78

1.51 1.68

500

750

1000

2500

1.39 1.54

1.33 1.48

1.20 1.33

1.01 1.12

5000 4ABcd

0.90 1.00

BC-645 Business Card Mem-O-Rite Size: 6½" x 7" • Imprint: 2¼" x 2" • Window: 3 ¼" x 113∕16" (1∕8" r. corners) • Approx. Wt.: 18 lbs./100 Calendar Pad: 6" 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

TAKES ANY 4" x 6" image!

We can print & insert your custom photo or graphic (extra charge), or choose from our stock photos (included)

Great for sales teams and programs, large header has room for company logo beside each individual’s business card. Imprint on left or right as noted below.

Imprint On Left, card holder on Right: Item No./Color Imprint

7033 White/White............... 1 Standard Color* 7644 White/Black................................. Black 7644 Black/White.....................Gold or Silver 7645 Gold/White (Limited).................... Black Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 250 BC-645 Business Card mem-o-rite

ESD Price Standard Price

WD can stand, sit or hang!

Imprint On right, card holder on left: Item no./color imprint

$ 2.90 $ 3.22

2.80 3.11

500

750

1000

2500

2.57 2.86

2.48 2.76

2.14 2.38

1.85 2.05

5000 4ABCD

1.67 1.85

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.

mini sos

SOS or Mini SOS Peel-n-Stick Calendar

WD Wall/Desk Calendar Size: 6½" x 10 ¾" • Imprint Area: 6" x 11∕8" • Approx. Wt.: 19 lbs./100 Calendar Pad: 6" 13 Month, 3-months-in-view, Maxi Memo (Maroon/Black only)

sos

Item No. 8106 Standard SOS: Size: 4 ∕ " x 5" • Imprint Area: 3 ∕ " x 1¼" Approx. Wt.: 3½ lbs./100 • Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view, Mini Memo** Item No. 8107 Mini SOS: Size: 4" x 3" • Imprint Area: 3½" x 1" • Approx. Wt.: 2½ lbs./100 Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only) 38

Thanks to its patented Sta-Put® Adjustable Aluminum Hinge, this versatile calendar can stand, sit or hang. Clear vinyl top sleeve comes with your choice of stock photo inserted. Can be replaced with any 4" x 6" photo. Ruled memo panel printed on back. White with your choice of one standard foil*.

78

Stick it almost anywhere! Medium-tack Peel‑n‑Stick backing stays put but comes off easily. Plain white paper front with one standard imprint color*.

Order by June 1 to receive 10% Early Season Discount (ESD)

Order by June 1 to receive 10% Early Season Discount (ESD)

PRICE EACH: 150 250 7470 WD WALL/DESK CALENDAR

PRICE EACH: SOS OR MINI SOS

ESD Price Standard Price

$ 3.46 $ 3.84

3.40 3.78

500

750

1000

2500

3.20 3.55

3.10 3.44

2.94 3.27

2.66 2.96

5000 5C2D

2.59 2.88

FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) *Standard Imprint Colors (Foils only on this item): Black, Red, Green, Blue, Maroon, Brown, Gold or Silver.

18

ESD Price Standard Price

200

$ 0.99 $ 1.10

250

500

1000

2500

0.95 1.05

0.89 0.99

0.75 0.83

0.64 0.71

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes (available on items noted), orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

5000 3AB2C

0.60 0.67

COLOR•STAT Custom Color Static Cling Calendar

Here and far right: 5555 Medium color•stat

“Clingy” just became a GOOD thing! No tape, staples or tacks required!

How it works:

1

Peel the front away from the paper backing

2

Position it where you want, then smooth into place

Left: 5544 small color•stat Note: In this size, vertical format works best with ad copy; horizontal format available upon request

3

Peel off to remove or reposition – it’s clean and easy!

Color•Stat Custom Full Color Static Cling Calendar Choice of vertical or horizontal format • Standard calendar grid Included Art can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim* Call for a quote on sizes not listed below Item No. 5555 Medium Color•Stat Size: 5¼" x 8¼" • Ad Copy Area: 4¾" x 7 ¾" • Approx. Wt.: 3 lbs./100 Item No. 5544 Small Color•Stat Size: 4" x 5¼" • Ad Copy Area: 3½" x 4¾" • Approx. Wt.: 1¾ lbs./100

Non-calendar versions Available in three standard sizes See page 9 for specifications & prices

Press it onto any smooth surface — this great-looking custom full-color cling stays where you put it, without adhesives**. Move it or remove it anytime.

Digitally printed on white vinyl, price for standard sizes includes set-up for your ad copy and one image, or supply your own art file*.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 5555 MEDIUM color•stat

To June 1 After June 1

Clings to Windows • Doors • Tabletops • Desks File Cabinets • Countertops • Refrigerators** Perfect for Retail POP’s & Ads • Menus • Price Lists Sports, Bands & Entertainment Schedules Hours of Operation • Check Writing or Policy Info

$ 2.27 $ 2.52

5544 SMALL color•stat

To June 1 After June 1

$ 1.78 $ 1.98

250

500

750

1000

2500

1.92 2.13

1.65 1.83

1.52 1.69

1.33 1.48

1.28 1.42

1.39 1.54

1.08 1.20

0.95 1.06

0.81 0.90

0.75 0.83

5000 4B3C

1.22 1.36

4B3C

0.71 0.79

** ColorStats cling on TOP of surfaces that are smooth, clean and dry. Not suitable for use as parking permits, car decals, freezer or chill case POP’s, or any surface subject to condensation. * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

19

10½" x 8" MONTHLY image Area for photos, art and/or copy

FULL bleed COLOR cover delivers IMPACT!

Our most versatile, completely customizable, full color wall calendar… can start with any month — Perfect for Schools, Sports, Seasonal Businesses, Clubs and Families — anyone with an annual event!

IS ideal for FUNDRAISING & event promotion — Showcases your cause, your event, your donors, sponsors, participants!

Beats a brochure — It’s on display and in use every day of the year!

Features: • 13 custom color photos (includes basic setup from your high-resolution digital images) • Space for your logo, ad copy and/or watermark (if appropriate) on every page • Add your own events (price includes up to 10 custom events)

REMAINDER SPACES CAN BE USED FOR GRAPHICS, IMAGES or AD copy extra charges may apply

5" x 11∕8" Imprint area

choice of Font:

Casual,

Corporate or

20

Classic

Optional watermark at no extra charge!

perfect for logo, contact information, slogans, captions, etc.

“Reflections” Custom Full Color 12-Month Wall Calendar Size: 11" x 17" folded to 11" x 8½" Page Cover background can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim* Stock: 65 lb. cover stock with 28 lb. text pages; both matte finish • Approx. Wt.: 25 lbs./100

Price includes setup for 13 photo pages (cover plus 12 months, starting with any month) from camera-ready originals or supplied art files* ; center water­ mark, and full color bottom imprint on each grid page; one full color proof prior to production. Add up to 10 custom dates and/or notations at no charge.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH:

150

250

7575 Reflections custom calendar

ESD Price Standard Price

$ 10.31 9.62 $ 11.46 10.69

500

8.33 9.26

1000

7.33 8.14

1500

6.69 7.43

2500 2B2C2D

6.19 6.88

ENVELOPES ARE NOT INCLUDED WITH THIS ITEM. * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

Whether you choose classic or contemporary, this convenient pocket planner delivers style!

Original TC Datefinder is elegantly traditional with gold or silver foil stamping on your choice of four cover colors

TC Datefinder 13-Month Pocket Planner ®

Size: 3 9∕16" x 6 1∕8" (7 1∕8" x 6 1∕8" open) • Approx. Wt.: 8 lbs./100

TC datefinder grid pages are clean, bright and easy to read (shown at 64% of actual size)

Shown with clear vinyl covers > (available for 46¢ (D) each).

An Ad-A-Day exclusive, this handy 13-month planner is available with two cover options: choose from traditional foil-stamping on rich-looking, linen-finish Leatherette covers, or its contemporary full-color cover cousin.

Inside, the bright, easy-to-read horizontal-format calendar grid is printed in black with blue accents, with plenty of room for notes and expensekeeping. Includes phases of the moon, birthstones & flowers, and inspirational quotes. Also contains pages for ID / Emergency Contact Information, Advance Planning, Phone Index, Weights & Measurements, US & Canadian Holidays / Days of Note, and Year-at-a-Glance calendars for 2010–2012.

Original TC Datefinder ® Cover Imprint Area: 2 7∕8" x 3"

The original Datefinder® features your ad copy foil-stamped in gold or silver on front cover. Inside contains all TC Datefinder features described above.

Item No./Color

Imprint

Item no./color imprint

8041-1 Maroon.........................Gold or Silver 8048-1 Green............................Gold or Silver

8043-1 Navy Blue..................... Gold or Silver 8049-1 Black............................ Gold or Silver

TC Datefinder ® with Custom Full Color Covers Size: 3 9∕16" x 6 1∕8" (7 1∕8" x 6 1∕8" open) Cover background can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim*

All of the TC Datefinder features described above, but with a new twist: custom, full-color digital printing on both the front AND back covers — the perfect showcase for your logo, graphics and/or photos! Plus FREE black imprint on inside covers (text, line and grayscale images acceptable).

Personalize it! Our variable data digital printing process lets us personalize each piece of your order! Extra charges apply — call us for details.

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 TC DATEFINDER (ORIGINAL)

TC DATEFINDER WITH CUSTOM COLOR COVERS showcases your graphics!

ESD Price Standard Price

$ 1.99 $ 2.21

250

500

750

1000

2500

1.85 2.06

1.70 1.89

1.60 1.78

1.40 1.56

1.27 1.41

1.76 1.95

1.68 1.87

1.48 1.64

8050-1 TC DATEFINDER with CUSTOM COLOR COVER

ESD Price Standard Price

$ 2.69 $ 2.99

2.21 2.45

1.90 2.11

5000 4A2BC

1.16 1.29

CLEAR VINYL DATEFINDER COVERS are available for 46¢ (D) each • Approx. Wt.: 5 lbs./100 ENVELOPES ARE NOT INCLUDED WITH THESE ITEMS. * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

7B

1.40 1.56

21

This full-color, customizable 12-month blotter has plenty of space for your ad copy, yet it’s sized for today’s smaller workspaces.

17½" x 2" HEADER Imprint area

perfect for logo, contact information, photos, art, etc.

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

S

M

2 9 16 23 30

3 4 10 11 17 18 24 25 31

S

M

T

W

T

SATURDAY

1

S 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

FEBRUARY

6 13 20 27

S

M

6 7 13 14 20 21 27 28

MARCH T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

2

M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

275

3

4

5

FQ

6

M 2 9 16 23 30

T 3 10 17 24 31

S

M

T

W 4 11 18 25

9

282

10

Children’s Day (US) Fire Prevention Week Begins (US)

16

11

12

Columbus Day (Obs. US) Thanksgiving Day (Can.) 289

17

18

19

14

20

15

21

LQ

22

296/303

25

24/ 31

26

100

11

FQ

107

18

Calendars with Style

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

1

2

5

6

7

8

9

12

13

14

15

16

19

FM

Palm Sunday

20

21

22

Passover

25

Sample Products Mid-size “FunFold” Apron Calendar

26

LQ

Good Friday

27

28

DSF Desk Organizer

Sabbath

29

Easter Monday (Can.) F EB R UA R Y

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

30

500 Retro Deskdate®

T

M T W 1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

AUGUST T 4 11 18 25

F S 1 2 8 9 15 16 22 23 29 30

F S 5 6 12 13 19 20 26 27

SEPTEMBER

4 11 18 25

M T W T F S 1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30

S

M

2 9 16 23 30

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

OCTOBER T

W

T

F

S 1 8 15 22 29

7 14 21 28

NOVEMBER

DECEMBER

M

T W T F S 1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30 31

2011 2011 2011 Standard version

features current month plus full-year-in-view secondaries

can feature a watermark, spot photos or art, or a different full-sized image each month!

Custom Full Color “Executive Pad” Desk Blotter Our most customizable memo pad planner. Available in two formats: Standard Version with full year in view or Notes Version with six months in view. Price includes setup for 12 photos or supplied art files*.

Order by June 1 to receive 10% Early Season Discount (ESD)

Administrative Professionals Day (US)

AP R I L 2 011

MAY

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M

JUNE

T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JULY

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Awareness Ribbon

“NOTES” version features additional space

AA Award

beside the calendar grid for copy and/or graphics, or use it as a ruled or blank note space.

22

W

Size: 18" x 12" • Header Imprint Area: 17 ½" x 2" • Approx. Wt.: 61 lbs./100

23

SlimLine

Easter

29

LARGE CENTRAL CALENDAR/image Area approx. 13¾" x 7 13 ∕ 16"

SATURDAY

TC Datefinder®

114

28

OCTOBER

Custom Full Color 5600 Rite-A-Date

17

S

4 11 18 25

Express Van

10

27

31 - Halloween

4

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

S

MONDAY

93

NM

NM

T

M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S 4 11 18 25

EXECUTIVE PAD by AD-A-DAY® PPAI #111105 • SAGE #50243 • UPIC:AD-A-DAY • asi/31040

SUNDAY

3 10 17 24 31

S

23/ 30

W T F 1 2 3 8 9 10 15 16 17 22 23 24 29 30

M

S

Sukkot

Columbus Day (US)

20 1 1 2 0 1 1 2011

J A NUA R Y

13

FM

JULY

S

7 14 21 28

T F S 5 6 7 12 13 14 19 20 21 26 27 28

JU NE

5 6 7 12 13 14 19 20 21 26 27 28

T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

8

MAY

S 1 8 15 22 29

24

7

Yom Kippur

AP RIL

S

S M

FRIDAY

F

T W T F S 1 2 3 4 5 7 8 9 10 11 12 14 15 16 17 18 19 21 22 23 24 25 26 28

3

THURSDAY

JANUARY

PRICE EACH:

50

100

7525 executive pad desk blotter

ESD Price Standard Price

$ 10.91 9.71 $ 12.12 10.79

250

8.80 9.78

500

7.86 8.73

1000

7.60 8.44

2500 3B3C

ENVELOPES ARE NOT INCLUDED WITH THIS ITEM. * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

7.24 8.04

Full Color Apron Calendars are now available in three sizes — including our new “Fun Fold” Mid‑size Apron! !

The Mid-size Apron (left) has an ad copy space about the same as a standard 6" x 4" photo!

Also available in “FunFold” Greeting Card format (below left).

8888 Mid-size apron

apron calendars shown at 35% of actual size

8087 mini apron

13-Month “Apron” Wall Calendars

This full-color wall calendar in your choice of sizes puts your graphics on display all year long! Price includes setup for ad copy and a single image or supplied art file* per side.

Custom Color Full-Size Apron

Size: 11" x 15" • Imprint Area: 10 ½" x 7" • Approx. Wt.: 16 lbs./100 • Ships Flat Calendar Pad: 11" x 7 ½" 13 Month, 3-months-in-view RWD (Gold/Black only)

The original apron calendar features a large image panel.

NEW! Custom Color Mid-size Apron Size: 6" x 8 3∕16" • Imprint Area: 5 5∕8" x 3 ¾" • Approx. Wt.: 7 lbs./100 • Ships Flat Calendar Pad: 6" 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

Our newest apron with image panel about the same size as a standard photo.

8070 original apron

introducing the

unFold” “FMid-size Apron Calendar

Back Side of Top Panel doubles as a Greeting Card…

NEW! Custom Color Mid-size “FunFold” Greeting Card Apron

Our newest Mid-size Apron calendar does double duty — it folds in half to become a small but impressive greeting card, announcement, invitation or memento! (Specs same as Mid-size Apron, above, except two-sided imprint.)

Custom Color Mini Apron

Size: 4 3∕8" x 6 ¾" • Imprint Area: 3 7∕8" x 3" • Approx. Wt.: 7 lbs./100 • Ships Flat Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view, Mini Memo**

A charming little calendar that fits perfectly in small spaces at home, in the office — even in a school or gym locker!

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 8070 FULL-SIZE APRON

ESD Price Standard Price

$ 3.12 $ 3.47

8888 MID-SIZE APRON

ESD Price Standard Price

$ 1.96 $ 2.18

250

500

750

1000

2500

2.90 3.22

2.73 3.03

2.67 2.97

2.65 2.94

2.60 2.89

2.58 2.87

1.64 1.82

1.40 1.56

1.32 1.47

1.28 1.42

1.21 1.34

1.19 1.32

8888-F MID-SIZE “FUN-FOLD” APRON

…when folded, calendar fits into an A-6 Envelope— included in the price!

ESD Price Standard Price 8087 MINI APRON

ESD Price Standard Price

5000 7A

7A

7A

$ 2.50 $ 2.78

2.03 2.26

1.68 1.87

1.57 1.74

1.51 1.68

1.40 1.56

1.37 1.52

$ 1.77 $ 1.97

1.45 1.61

1.22 1.35

1.13 1.26

1.10 1.22

1.03 1.14

1.00 1.11

7A

FREE IMPRINTED ENVELOPES (Mid-Size FunFold Apron only) available until June 1st (Min. Order 300). * Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum). ** Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

For early season pricing and free imprinted envelopes (Mid-Size FunFold Apron only), orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

23

This sophisticated, executive‑size planner delivers understated clout — and never needs batteries!

business planner grid and covers shown at 45% of actual size

business planner Grid design is clean and modern, with plenty of room for notations

14 ‑ Month Business Planner Size: 6 ¾" x 9" (13½" x 9" open) Imprint Area: 4 3 ∕ 8 " x 2 ½" • Approx. Wt.: 15 ¾ lbs./100

Winner of 2008 Printing Industries of New England Pinnacle Award.

Our “executive” size planner fits easily into a briefcase or purse, yet is large enough for serious professional use. Outside, your logo graces the luxurious, linen-finish Leatherette cover in elegant gold or silver foil stamping.

Spacious inside grid cleanly separates the workweek from the weekend, and is printed in neutral khaki tones on smooth, bright white paper. Includes full two-page spreads for each month from December 2010 through January 2012, plus pages for 2012 Planning, 2013 Year-at-a-Glance, Holidays / Important Dates List, and US Time Zones Map. Custom Version: Calendar grid can be customized with your logo, colors, fonts, artwork, and as many events as you want. You supply the elements, and we’ll produce the whole piece for you — call us for a quote (art charges and higher minimums apply).

Item No./Color

Imprint

Item no./color imprint

8061-1 Black.............................Gold or Silver

8062-1 Maroon......................... Gold or Silver

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 150 BUSINESS PLANNER

24

Your logo graces the cover in elegant gold or silver foil stamping— a stylish way to promote your organization!

ESD Price Standard Price

$ 2.86 $ 3.18

250

500

750

1000

2500

2.59 2.88

2.40 2.67

2.34 2.60

2.10 2.33

2.04 2.27

5000 4A2BC

1.79 1.99

ENVELOPES ARE NOT INCLUDED. For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

The King of the Desk Blotters lives up to its name, with extra large memo spaces for true Big Picture planning!

gmp shown at 33% of actual size

GMP Giant Memo Planner Size: 22½" x 17½" • Imprint Area: 13" x 13∕8" • Approx. Wt.: 95 lbs./100

GIANT MEMO PLANNER ACTUAL SIZE MEMO SPACE 3 1∕ 32" x 2 19 ∕ 32"

Our largest blotter, with its giant-sized dates and daily memo spaces, works as well on the wall as on a desk. Rich-looking, foil-stamped Leatherette header gives this product high-end appeal. Gold /Black calendar pad is mounted on sturdy chipboard. Clear vinyl protectors on bottom corners keep pages intact.

Custom Version: Calendar pad can utilize your logo, watermark and/or colors for a very upscale look. Higher minimums apply — call for a quote.

Item No./Color

Imprint

7083 Blue..................................Gold or Silver 7085 White............................. 1 Standard Foil* 7091 Botanical Pattern............................ Gold

Item no./color imprint

7084 Black................................ Gold or Silver 7086 Woodgrain........................ Gold or Silver

Order by June 1 to receive 10% Early Season Discount (ESD) PRICE EACH: 50 100 GMP GIANT MEMO PLANNER

ESD Price $ 10.22 9.70 Standard Price $ 11.35 10.78

200

300

500

750

1000

8.78 9.75

8.56 9.51

7.55 8.39

7.30 8.11

6.88 7.64

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. *Standard Foils: Black, Red, Blue, Green, Maroon, Brown (PMS matches not available)

2000 2B2C4D

6.00 6.67

25

Calendar Marketing charges ahead into the next decade!

The Calendar Pad goes custom full color — and with low minimums and great prices, YOU reap the benefits!

Ad‑A‑Month

Custom Full Color Calendar Pads

Fits any calendar that takes a Mini Memo, 5¼" Holidate™ or 4" pad! Perfect for any type of promotion!

your full‑color art or graphics here every month!

on front only, or front AND back!

These digital versions of our popular calendar pads let you choose your number and accent colors, plus full color printing on front square only, or front square AND full back! Price includes setup of colors plus a full color image per side per month from your supplied art files**. Suitable for a wide variety of commercial, non‑profit or personal uses.

Ad‑A‑Month Mini 12-Month Calendar Pad Ad‑A‑month mini calendar PAd

back side can also be printed

use it for coupons, special offers, event announcements, promotions, etc!

Fits any calendar that takes a Mini Memo pad!

Size: 4 3∕8" x 3¼" • Style: 12-Month Ad Space Trim Sizes: Front 21∕16" x 3¼"* • Back 4 3∕8" x 3¼" NOTE: Add 1∕8" bleed on outer edges and keep “live” copy 3∕16" – ¼" in from trim

Our “Scenic” Pad goes custom! Price includes choice of number and accent colors, plus setup of 12 full color images per side from your supplied art files**.

Choose full color printing on front only, or front AND full-bleed back.

PRICE EACH: 150 250 500 AD-A-MONTH MINI ~ Front Ad Space Only (4/0)

Thru 2010

front ad space

$ 1.23

0.97

0.77

AD-A-MONTH MINI ~ Front AND Back Ad Space (4/4)

Thru 2010

$ 1.66

1.38

1.18

750

1000

2500

5000 7D

0.69

0.66

0.60

0.58

1.12

1.09

1.03

1.00

7D

ADDITIONAL SHEETS (TOPSHEETS, INSERTS, EXTRA MONTHS): 4/0 – 6¢ (D) each; 4/4 – 9¢ (D) each *NOTE: Staple will pierce upper left corner of image.

Full-color art or graphics here every month!

Ad‑A‑Month Holidate™ Ad‑A‑month 13-Month Calendar Pad holidate™ calendar PAd

back ad space:

your full-color art or graphics here every month!

Fits any calendar that takes a 5¼" Holidate™ pad!

Size: 5¼" x 15∕8" • Style: 13-Month, 3 Months-in-View* Ad Space Sizes: Front 19∕32 " x 11∕8" (1.281" x 1.125") • Back 4 7∕8" x 1¼" (4.875" x 1.25")

Ad‑A‑Month 4" 13-Month Calendar Pad Fits any calendar that takes a 4" pad!

front ad space

Full-color art or graphics here every month!

on front only, or front AND back!

4" Ad‑A‑month calendar PAd

Size: 4" x 15∕8" • Style: 13-Month, 3 Months-in-View* Ad Space Sizes: Front 11∕16" x 15∕16" (1.062" x 1.312") • Back 3 7∕16" x 1¼" (3.437" x 1.25") PRICE EACH: 150 250 500 AD-A-MONTH HOLIDATE ~ Front Ad Space Only (4/0)

Thru 2010

$ 1.00

0.71

0.49

Thru 2010

$ 1.23

0.94

0.72

AD-A-MONTH 4" ~ Front Ad Space Only (4/0)

$ 0.95

0.66

0.45

AD-A-MONTH 4" ~ Front AND Back Ad Space (4/4)

back ad space:

26

1000

2500

0.43

0.38

0.32

0.31

0.66

0.62

0.55

0.54

0.38

0.34

0.28

0.26

0.57

0.54

0.48

0.45

AD-A-MONTH HOLIDATE ~ Front AND Back Ad Space (4/4)

Thru 2010

your full-color art or graphics here every month!

750

Thru 2010

$ 1.15

0.86

0.65

5000 7D 7D 7D 7D

ADDITIONAL SHEETS (TOPSHEETS, INSERTS, EXTRA MONTHS): 4/0 – 3¢ (D) each; 4/4 – 5¢ (D) each * 2-Months-in-View if using Front Ad Space ** Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

Not ready to go fully custom?

Check out these other affordable upgrade options!

Custom Full Color Topsheets includes FREE back printing!

Maximize the promotional value of your full color or imprinted calendar — add an attractive “teaser” cover to our most popular standard calendar pads.

Price includes setup of one full color image per side from supplied art files.**

Mini Memo, French Mini Memo, Scenic and History Pad Topsheets Trim Size: 4 3∕8" x 3¼" • Ad Copy Area / no bleed: 4" x 2 7∕8" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim

5¼" Holidate™ Pad Topsheets Trim Size: 5¼" x 15∕8" • Ad Copy Area / no bleed: 4 7∕8" x 1¼" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim

4" Pad Topsheets Size: 4" x 15∕8" • Ad Copy Area / no bleed: 3 5∕8" x 1¼" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim PRICE EACH: 150 250 500 750 1000 COLOR TOPSHEETS ~ Calendar Pad Styles listed above (4/0 or 4/4)

Thru 2010

$ 0.69

0.52

0.38

0.32

0.29

2500

0.26

5000 7D

0.25

*NOTE: On top-bleeding topsheets, staples will pierce upper corners of image.

SAVE MONEY by ordering a custom “Ad‑A‑Month” pad! (p.26)

SUNDAY

standard color scheme

M

1 7 8 14 15 21 22 28 29

T

W

TUESDAY

JANUARY

T

F

S

S

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30

5

DECEMBER 2010

MONDAY

NOVEMBER S

M

T

W

T

F

6 custom color 346 12 scheme 13 339

NM

MEMOKEEP TM

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FQ

1

WEDNESDAY

7

8

9

14

15

19

353

20

21

26

360

27

28

FM

Winter Begins LQ

THURSDAY

2

Hanukkah

3

FRIDAY

4

10

11

16

17

18

22

23

24

25

29

30

31

Custom Color Scheme Calendar Pads

SATURDAY

Ever wished you could choose your own colors for your calendar pad? Now you can! It’s a great way to play up an event theme, promote a product or build a brand!

No art files needed! Price includes setup of one dark color and one accent color*. Available on pads shown at left.

Christmas

PRICE EACH: 150 250 500 750 CUSTOM COLOR SCHEME ~ Mini-Memo Pad (English or French)

Thru 2010 Dim/Sun

Lun/Mon

Janvier

D

D

L

M

M

J

V

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

L

Mar/Tue

2011 January M

M

J

V

S

MEMOKEEP TM

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1

Mer/Wed

Jeu/Thu

2

3

Ven/Fri

4

Thru 2010

Sam/Sat

ANY OF THESE calendar PAd Styles CAN BE cUSTOMIZED WITH YOUR COLORS!

Hanukkah

5

339

6

7

8

9

10

11

12

346

13

14

15

16

17

18

19

353

20

21

22

23

24

SUN 25

26

360

27

28

29

30

31

Lendemain de Noël Boxing Day

0.77

0.69

$ 1.00

0.71

0.49

CUSTOM COLOR SCHEME ~ 4" Pad (English Only)

Thru 2010

$ 0.95

0.66

0.45

5000 7D

0.66

0.60

0.58 7D

0.43

0.38

0.32

0.31

0.38

0.34

0.28

0.26

7D

*NOTE: Smallest type on pad must print in black to maintain legibility.

DECEMBER 2010 MON

TUE

WED

THU

FRI

SAT

1 2 3 4 FM 21 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 LQ 28

Happy Holidates

NM 5

L’hiver commence Winter Begins

0.97

2500

CUSTOM COLOR SCHEME ~ 5-1/4" Holidate™ Pad (English or French)

Boxing Day (Can.)

DÉCEMBRE 2010 DECEMBER

Novembre 2010 November

$ 1.23

1000

FQ 13 Noël Christmas

Celebrate Holidates All Year

2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.)

DÉCEMBRE 2010 DECEMBER Dim/Sun

Lun/Mon

Mar/Tue

Mer/Wed

Jeu/Thur

Ven/Fri

Sam/Sat

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

December 2010

SUN

MON

TUE

NM 5

FQ 13

FM 21

WED

THU

FRI

SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Celebrate Holidates 19 20 21 22 23 24 25 26 27 28 29 30 31 All Year 2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.) Happy Holidates

2 Hanukkah 21 L’hiver commence / Winter Begins 25 Noël / Christmas 26 Lendemain de Noël / Boxing Day

LQ 28

** Supplied art files must meet Ad‑A‑Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

27

All pads shown are Exclusive DesignS available only from Ad‑A‑Day®!

A

E

B DELUXE DESIGN*

F

C DELUXE DESIGN*

C

D

available only from Ad‑A‑Day®

DELUXE DESIGN*

* Deluxe Pad Upgrade: Substitute French, History or Scenic Mini Memo, or French HolidateTM for Standard pad on any calendar order for just 28¢ (D) per pad!

ALL 12 PAGES

28

D

INSIDE PAGES

G H DELUXE DESIGN*

DÉCEMBRE 2010 DEC

Dim/Sun Lun/Mon

Meilleurs Voeux

I

Mar/Tue

Mer/Wed Jeu/Thur

5 6 7 12 13 14 19 20 21 26 27 28

1 8 15 22 29

2 9 16 23 30

Ven/Fri

S

3 10 1 17 1 24 2 31

2 Hanukkah 21 L’hiver commence / Winter Begins 25 Noël / Christmas 26 Lendem

J

K

GMP GIANT MEMO PLANNER MEMO SPACE SHOWN AT ACTUAL SIZE 3 1∕ 32" x 2 19 ∕ 32" see page 25 for product details and pricing

price

SIZE PER 1000 Calendar pad DESCRIPTION (W x H) (PAD ONLY) [A] Mini Memo, Standard: 13-Month, 3-Months-in-View (blue/blk, gold/blk)............ 4 3∕8" x 3¼"......... $ 405.00 (D) [B] Mini Memo, French*: 13-Month, 3-Months-in-View (blue/blk)........................... 4 3∕8" x 3¼"......... $ 585.00 (D) [C] Mini Memo, History*: 12-Month w/Illustrated Topsheet (multi-color)................. 4 3∕8" x 3¼"......... $ 585.00 (D) [D] Mini Memo, Scenic*: 12-Month w/Seasonal Photographs (full color)................ 4 3∕8" x 3¼"......... $ 585.00 (D) [E] 4" 13-Month, 3-Months-in-View (maroon/black)....................................................4" x 15∕8"......... $ 388.00 (D) [F] Quad: 13-Month, 3-Months-in-View (black/grey)............................................... 4 ¾" x 2 ¾"......... $ 490.00 (D) [G] HolidateTM, Std.: 13-Month, 3-Months-in-View (blue/blk, gold/blk, red/blk)......... 5¼" x 15∕8"......... $ 405.00 (D) [H] HolidateTM, French*: 13-Month, 3-Months-in-View (blue/blk, gold/blk)............... 5¼" x 15∕8"......... $ 475.00 (D) [ I ] Maxi Memo: 13-Month, 3-Months-in-View (maroon/black)....................................6" x 41∕16"........ $ 595.00 (D) [J ] Midi Memo: 13-Month, 3-Months-in-View (red/black)............................................6" x 2 7∕8"......... $ 555.00 (D) [K] GMP: 13-Month, 3-Months-in-View (gold/black)**.......................................... 22 ½" x 17 ½"....... $ 3998.00 (D) [L] RWD: 13-Month, 3-Months-in-View (gold/black).................................................11" x 7 ½"......... $ 1588.00 (D) *Can be substituted for Standard Mini Memo or HolidateTM pad on any calendar order for just 28¢ (D) per pad. **GMP can be customized with your colors. Call for a quote.

Custom color topsheet available on most calendars. See page 27 for standard sizes, or call for a quote. orders SUBMITTED AFTER JUNE 1st, 2010 are subject to availability.

L

29

Take your calendar to the next level — choose from a menu of á la carte options!

Color Options for Printed Calendars PMS Match Colors: For a unique look and/or consistent branding, specify your Pantone Matching System color(s) instead of our standard colors [page 31, item 8a]. each color.. . . . . . . ........................................................................... $60.00 (D) Additional Colors: Add visual impact to your calendar with multiple colors! Choose up to 3 standard colors, or specify PMS inks as above. Available on ink-imprintable calendars only [page 31, items 8d-e]. For more than 3 colors we recommend upgrading to a full color product — see pages 4 –7 for choices. setup charge. . . . ........................................................................... $ 45.00 (D) per color running charge.. ........................................................................... .16 (D) per piece

Back Printing on Stamped or Printed Calendars Because you can bet someone will pick it up and look at all sides, why not double the impact of your ad copy?

Available on stamped or imprinted versions of the following products: 5 Rite‑A‑Dex, 55 Standard Rite‑A‑Dex, S-645, SR, S-62, BC-Basic, BC-645 [policy noted on page 31, item 2b]. (Most full color desk calendars, including the 5600 and 6-FC, include back printing in the price — see pages 4 –7 for choices.) setup charge. . . . ........................................................................... $ 42.00 (D) per color running charge.. ............................................................................ .16 (D) per piece

Imprinted Envelopes [page 31, items 11-12] Ordering after June 1st? You can still get envelopes imprinted with a return address and mailing indicia.

Even better, order during our Early Season and get them for FREE (on items noted with orders of 300 or more). setup charge. . . . ........................................................................... $ 22.00 (D) per order running charge.. ............................................................................ .12 (D) per piece

“Fine Print” Solutions: Avoiding Extra Line Charges Does your calendar require an extensive disclaimer? Instead of paying for extra lines on a traditional imprinted product, why not upgrade to a full color digital calendar? They’re attractive, professional, affordable — and not subject to extra line charges [page 31, item 2]. Plus, text can be set at much smaller sizes to avoid drawing attention away from your imprint!

Additional Lines (imprinted products).. .................................................. $ 7.00 (X) per line Additional Lines (full color products)................................................................... Free!

Clear Vinyl Datefinder Covers This attractive upgrade also helps protect the product... and give it an elegant finish! Fits both Classic TC and Custom Full Color Cover TC Datefinder (page 21) Vinyl Datefinder Covers.. ................................................................... $ .46 (D) per piece

Calendar Pad Options Every calendar we sell comes with a standard pad, and our two most popular pads offer 2 or 3 color choices.

But what if you want something different? You can now take your pad to a new level with these options: Mini Memo Style Upgrade: Substitute one of our exclusive, deluxe designs: Choice of French, History or Scenic Pad.. ............................................... $ .40 (D) per pad

30

Other Available Upgrades, from basic to all-out: Custom Color Scheme for Mini Memo, 5¼" Holidate™ or 4" Pad.............................. see page 27 Custom Full Color Topsheets for Mini Memo, Scenic, History, 5¼" Holidate™ or 4" Pad.. ....................................................................... see page 27 Custom Full Color Inserts for Mini Memo, Scenic, History, 5¼" Holidate™ or 4" Pad — see pricing for Ad-A-Month Pads................................................ see page 26 Custom Full Color “Ad-A-Month” Calendar Pads to replace Mini Memo, 5¼" Holidate™ or 4" Pad........................................................ .. see page 26

2011 Calendars

ENVELOPES INCLUDED IN CALENDAR PRICE ON MOST but not all STYLES. All prices in U.S. Funds, F.O.B. Factory.

2. AD COPY area/additional charges: Most imprinted styles have a maximum of 5 lines of copy. In some cases, additional lines are permitted at $7.00 (X) per line (does not apply to full color products). Excess copy is distributor’s responsibility as it necessitates smaller type, which may fill in. Recommended minimum type size is 7 points. Distributor is responsible for clarity of type smaller than 7 points. a. FOIL STAMPED IMPRINTS should use solid face type styles and open logos. Certain type styles and logos with intricate designs may fill in when hot foil-stamped. Such orders are subject to an additional charge for clean up of the ad copy. b. Imprinting outside of standard copy area: Special composition charge of $42.00 (D) plus running charge of 16¢ (D) each. c. Copy change charge $27.00 (D).

3. Ad copy, repeat orders, please state “SAME COPY AS LAST YEAR” (refers to ad copy only). Include a sample or proof. Please include your previous purchase order or factory order numbers. Submit typewritten or printed ad. Distributor is responsible for illegible copy.

A letterhead or business card may be provided for spelling verification, not for copy.

4. art, digital (supplied files): Supplied art files will be accepted in PC format only, and must be compatible with Adobe CS3 (InDesign 5.0, Illustrator 13.0 and Photoshop 10.0).

A PDF (e-mailed) or hard copy (mailed or faxed) MUST accompany ALL supplied art files.

Please contact our customer service department with art preparation questions. a. Digital files up to 8MB may be e‑mailed to graphics@ad‑a‑day.com clearly stating the Purchase Order number in the subject line. FTP upload is available; please contact our customer service department for instructions. (NOTE: an order WILL NOT be processed until a Purchase Order and a hard copy are faxed, mailed or otherwise received by our customer service department). b. Files will be pre-flighted upon arrival to determine acceptability, and distributor will be notified if any problems are anticipated. Files requiring color separation or reworking will incur additional charges of $60.00 (D) per hour (½ hour minimum) with customer approval. c. Photographs should be supplied as TIF files at 300ppi resolution or higher. Raster (PhotoShop) files containing type should be created at 450–600ppi to preserve sharpness.

Combining photos and type in either Illustrator or InDesign is optimal; see specs in d-e.

NOTE: Images taken from websites are low resolution and are not acceptable for printing. d. Type-heavy artwork should be set in Illustrator, converted to outlines, and saved as PDF. NOTE: fonts MUST be converted to outlines, including those in placed EPS images. e. PDF files exported from InDesign are acceptable for ad layouts; use High Quality Print settings and include bleeds. If sending native InDesign files, include all support files: graphics, placed images and fonts, including those used in placed EPS images (i.e., job should be “packaged”). f. Art for one color imprint must be submitted in 100% black, NOT a CMYK build. Second color should be 100% magenta, and third color 100% cyan. Copy for printed and stamped products must be solid color graphics and text; screened copy such as halftones (photos) and tinted areas are possible but not recommended for printing, and not possible for stamping. For more than three colors please order a full color product (see pages 4–9). g. NOTICE: Type, cuts, artwork, etc, used by Ad‑A‑Day® to produce products, belong to Ad‑A‑Day® and are kept on file for one year, unless separately quoted and billed on the customer invoice.

5. ART, non-digital: Art for all of our products is created in digital (computer) format.

Customer’s logo or artwork will be scanned and combined with type in a design that complements the product, unless a specific layout is included. a. Camera-ready art: Originals must be dense black ink or toner on white paper, or high-quality color photographic prints (for color products). Screened photographs, transparencies, low resolution prints, photocopies, newspaper or magazine clippings, faxes, letterheads and business cards are not acceptable as camera-ready originals, although in some cases we can work from them (art charges may apply as specified in b). We reserve the right to determine acceptability of submitted originals and will notify the distributor with any problems. b. NON-CAMERA READY ART: Any art that needs to be retouched, re-created or color separated will incur additional charges of $60.00 (D) per hour (½ hour minimum). c. Return of materials: Artwork to be returned must be clearly marked as such and accompanied by an addressed envelope with proper postage at time of order. Artwork with no return request will be held for one year.

6. CA PROP. 65: While we believe our products are non-hazardous, we provide relevant warning labels or enclosures for CA shipments pursuant to California statutes and regulations.

Distributor must notify supplier if final destination is CA but order is not clearly labeled as such.

a. STANDARD COLORS: Black, Red PMS 185, Maroon PMS 208, Blue PMS 300, Green PMS 343, Brown PMS 4695. Others available at extra charge, see item c below. NOTE: for certain products (as noted in catalog), colored foils are substituted for inks. Foil colors will match standard ink colors as closely as possible but are not guaranteed to be exact matches. Aside from our standard Silver and Gold, other foil colors are not available. b. STANDARD FOILS: Silver, Gold c. Commercial ink match (specify PMS color number): $60.00 (D) per color. d. 2 color imprint: Setup of $45.00 (D), plus running charge of 16¢ (D) each . e. 3 color imprint: Setup of $90.00 (D), plus running charge of 32¢ (D) each.

9. COMBINED PRICING: Two or more products for the same customer can be combined for total quantity to determine column pricing. Orders must be placed at the same time and clearly marked “Combined Pricing”. Individual extra charges apply to each.

10. CO-OP ORDERS: $27.00 (D) per change of imprint includes drop shipment. Each change of copy must meet minimum quantity for the item without incurring a “less than minimum” charge. Total quantity determines price. Send information on approximate quantity, logo and style preference for quotation and sample. Early orders include incentives.

11. ENVELOPES: INCLUDED on products as noted in catalog. Gold lined envelopes, if available, are extra.

12. ENVELOPEs, IMPRINTED: Setup charge of $22 (D) plus 12¢ (D) each running charge.

13. “FACTORY READY” is defined as: all copy information, clean artwork, style, color, quantity, approved proof, etc. has been received and the order is completely ready for final production.

14. LOSS-SHORTAGE CLAIMS: Must be filed within 10 days. Our responsibility is limited to replacement value. Not responsible for CARRIER DELAY, FIRES, BREAKDOWNS, STRIKES, ACTS OF GOD, FORCE MAJEURE, ETC. 15. LESS THAN MINIMUM: Absolute minimum order is $75.00. No quantity below 100 will be accepted except for specific items listing lower quantities. A “less than minimum” charge of $39.00 (D) will be assessed on orders when less than the lowest listed quantity is ordered.

This charge is in addition to the setup charge on a co-op order.

16. OVERRUNS & UNDERRUNS: Billing will be for actual quantity shipped, (pre-paid orders will be charged for amount ordered only). Amounts shipped are usually +/-10% up to 250, 5% up to 1000, and 2% over 1000. It must be clearly stated on each purchase order for “NO OVERAGES” (which are subject to short shipment) and “EXACT AMOUNT” (10% surcharge).

17. partial AND/OR SPLIT PADS: One pad partial year, 39¢ (D). Extra months (when available) will be charged additionally at regular listed pad price (see page 29).

18. PROOFS: Layout proofs available on request at a cost of $13.00 (D) sent by fax or e-mail.

Product proofs per location: One Color @ $39.00 (D); Two Colors @ $85.00 (D); Full Color product proof: $99.00 (D). Second and subsequent proofs necessitated by customer alterations are chargeable. Absolutely no product proofs after August 31st. Not responsible for typographical errors after proofs have been approved.

19. SHIPMENTS: F.O.B. Factory. a. Orders to a Post Office Box will be shipped Parcel Post Insured and should ship no later than September 16th to ensure a timely delivery. Distributor is responsible for Parcel Post Shipments after September 16th. We recommend expedited shipping methods for shipments outside the continental U.S. Shipping, Handling and Insurance charges are added to your invoice. b. NO C.O.D. shipments. c. Drop shipments without change of imprint and envelope pre-shipment are $11.00 (D) each with a minimum of 100 per drop shipment.

20. SHIPPING DATES: Orders are shipped when ready unless otherwise requested. After September 16th, shipping date is usually 4 weeks from date of receipt of completed distributor order. Orders submitted after October 1st cannot be guaranteed for pre-holiday delivery.

If a shipping date is changed (earlier or later) and it is necessary to remove it from storage, a $30.00 (G) charge will apply.

21. STOCK: Colors may vary due to lot or batch color dyes. Ad‑A‑Day® can not be held responsible. We will make commercially reasonable efforts to match your previous order color.

22. SUBSTITUTIONS: Substitutions may be necessary due to possible late season stock shortages, and delayed production may occur. Notification of available substitutes will be extended for your approval.

23. TERMS: After credit approval, net 30 days. Ad‑A‑Day® accepts from distributors only: MasterCard, Visa, Discover and American Express. Overdue accounts subject to maximum monthly interest allowed by law. Should collection become necessary, additional charge plus attorney’s fees will be assessed.

7. CHANGES & CANCELLATIONS: If an order is cancelled before imprinting, stamping or assembly occurs on a stock item, applicable preparation charges will be incurred. If made afterwards, payment for completed work will be charged.

24. TRADEMARKS/SERVICEMARKS: Ad copy and/or special copy, logos, etc. sent to Ad‑A‑Day® are accepted by Ad‑A‑Day® as being in compliance with all laws which apply to trademarks, copyrights, patents, etc. Their use, when specified, is the responsibility of the distributor and customer who jointly and separately agree to indemnify and hold Ad‑A‑Day® harmless from any liability which may occur from the use of the submitted material.

8. COlors: Prices include imprinting in one color (except full color products). Two or three color ads with close registration, as well as solid logos (especially on foil stamped products), require special quotations.

25. WEIGHTS: All weights given are approximate and subject to change without notice due to continuing improvements in our production process. PRICES are net unless otherwise indicated and are subject to change without notice.

AAD 2011 CATALOG 01_15_10

1. ACKNOWLEDGEMENTS: ALL ORDERS ARE ACKNOWLEDGED. PLEASE READ YOUR ACKNOWLEDGEMENT CAREFULLY BECAUSE ORDERS ARE PROCESSED IN ACCORDANCE WITH THE ACKNOWLEDGEMENT. If a confirming order is sent, clearly mark it as a confirmation so we do not duplicate. Please note, tobacco ads are not accepted.

31

REFLECTIONS CALENDAR, CUSTOM COLOR.......................................20 RQ DESKRETARY®.................................................................................. 11 S-62 STAND-O-MATIC.............................................................................. 12 S-645 STAND-O-MATIC............................................................................ 12 “sales VEHICLES,” CUSTOM COLOR..................................................6 SlimLine, CUSTOM COLOR.................................................................5 SOS PEEL-N-STICK CALENDARS.............................................................. 18 SR RITE-A-DATE....................................................................................... 13 STATIC CLING CALENDARS................................................................19 TC DATEFINDER®, STANDARD COVER.................................................... 21 TC DATEFINDER®, CUSTOM COLOR COVER......................................21 TE THERM-O-DEX..................................................................................... 14 THERMOMETER CALENDARS................................................................... 14 topsheets, CUSTOM FULL COLOR...................................................27 VEHICLES, CUSTOM COLOR................................................................6 VIP DESKRETARY®.................................................................................. 10 WC-G WORLD CALENDAR........................................................................ 13 WD WALL/DESK CALENDAR.................................................................... 18

NE W Items Indicated in GOLD; Full Color Items in Bold

All of our products are proudly made in the USA. In addition, Ad‑A‑Day® is the only US company that makes custom color easel-back desk calendars!

Our company strives to offer solutions for all of your customers’ needs by offering a wide range of calendars, many of which are full color and fully customizable.

Ad-A-Day® has provided exceptional service and quality calendars for over 64 years.

PPAI: 111105 SAGE# 50243 UPIC:AD-A-DAY asi/31040

www.Ad-A-Day.com

Since 1945 Ad-A-Day® is a Veteran-Owned Business

CALENDAR PADS, CUSTOM FULL COLOR options...................... 26–27 cOLOR•STAT STATIC CLING CALENDARS...........................................19 CUSTOM FULL COLOR 6-FC................................................................4 CUSTOM FULL COLOR “Billboard”...................................................5 CUSTOM FULL COLOR MIDI................................................................5 D STURDI-STAND..................................................................................... 15 DESKRETARY® CALENDARS............................................................. 10–11 DSF DESK ORGANIZER............................................................................. 10 EXECUTIVE PAD, CUSTOM COLOR.....................................................22 “fUN fOLD” APRON CALENDAR........................................................23 GMP GIANT MEMO PLANNER................................................................... 25 HA-2 DESKDATE®................................................................................... 15 HIA DESKRETARY®.................................................................................. 10 MMA DESKDATE®................................................................................... 14 MMS DESKDATE®................................................................................... 14 pd ORGANIZER/PAPER HOLDER ............................................................ 11 PEEL-N-STICK CALENDARS, “sos,” “mini sos”...................................... 18 pH PAPER-U-HOLDER.............................................................................. 11 PH-II PAPER-U-HOLDER........................................................................... 10

alphabetical by product name and category

Index FREE 2010 WALL CALENDAR........................... 16–17 300T THERM-O-DATE............................................................................... 14 5 RITE-A-DEX........................................................................................... 12 55 STANDARD RITE-A-DEX....................................................................... 13 500 RETRO DESKDATE®......................................................................... 15 5600 RITE-A-DATE..............................................................................4 6-FC CUSTOM FULL COLOR................................................................4 AA AWARD............................................................................................... 13 “Ad-A-Month” CUSTOM FULL COLOR calendar PADS...................26 APRON CALENDARS, CUSTOM COLOR...............................................23 APRON CALENDAR, mID-SIZE AND MID-SIZE "fUN fOLD".................23 AWARENESS RIBBON CALENDAR, CUSTOM COLOR..............................7 BC-645 BUSINESS CARD MEM-O-RITE.................................................... 18 BC BASIC BUSINESS CARD CALENDAR................................................... 18 bLOTTER, CUSTOM full COLOR “executive pad”..........................22 bLOTTER, TRADITIONAL “GMP Giant Memo planner”......................... 25 BQ DESKRETARY®.................................................................................. 11 BUSINESS PLANNER, 14-MONTH . .......................................................... 24 CALENDAR PADS, ACTUAL SIZE......................................................... 28–29