SAG-AFTRA NY - SPRING 2016

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N.Y.

Spring 2016

Organizing Commercials By Anne Gartlan

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he Best in the Biz campaign is also known as the Commercials Organizing and Recapture Initiative. At our national convention, National Executive Director David White called it SAG-AFTRA’s “job one.” Best in the Biz was initiated by New York members alarmed about decreasing work opportunities under our commercials contracts and who perceived an increase in nonunion commercial production. The initiative was spearheaded by the National Commercial Performers Committee and has been enthusiastically embraced by commercial performers nationwide. It has become our largest SAG-AFTRA organizing campaign, directed nationally and executed locally. The national launch of the Best in the Biz campaign was held in April 2015, hosted out of the New York and Los Angeles boardrooms, and was attended by more than 1,500 members nationwide via livestream. Many national departments are involved in Best in the Biz, but the lead commercials strategist and organizer, Gary Saxe, and the associate strategist, Garrett Hall, are located at the New York Local. The seat of the ad industry is Madison Avenue, and the SAG-AFTRA commercials negotiations are our only major contract negotiations conducted here in New York City. The most recent negotiations were just completed, co-chaired by National and New York Board member and CPC National Chair Sue-Anne Morrow and then-Acting President Gabrielle Carteris of Los Angeles. According to Saxe, there are many factors that have contributed to the increase in non-union ads over the last five to 10 years, including major changes in the ad industry itself. But what matters most is not how we got here, but how we move forward to secure more work opportunities for SAG-AFTRA members. Effective organizing of this work is done in two ways: top-down (bringing in more employers) and bottom-up (bringing together the work force). continues on page 11 >>>

Carteris Damon

Board Elects Carteris President, Damon Executive Vice President

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he New York Local congratulates Gabrielle Carteris on her election as SAG-AFTRA president and Rebecca Damon on her election as executive vice president. Both were elected by the national board on April 9, following the death of Ken Howard, who passed away in March. Including Secretary-Treasurer Jane Austin, the top three SAG-AFTRA officers are now women, a historic first. “I am deeply honored to be chosen by the SAG-AFTRA National Board to serve the union and its members as president,” said Carteris. “Ken was a great union continues on page 8 >>>

Letter from N.Y. President Mike Hodge > p3 In a Virtual World > p4 Broadcast Spotlight: Robin Lundberg > p5 “I Am a New York Actor” Barbara Rosenblat > p6 Perspective: Mary McColl > p9 Staff Spotlight: Josh Mendelsohn > p10


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