Rita Chohan
Principal and Founder of An Elegant Touch Home Staging & Design Inc. is the feature cover story for an upcoming issue of the BC South Asian Real Estate Magazine
Difference between FOR SALE & SOLD!
“You only have five seconds to make a good first impression when selling your home.”
-Rita Chohan
No doubt, every home usually ends up selling – but the key elements are for “how much” and “how long”? An Elegant Touch Home Staging & Design has been staging homes in the Lower Mainland, Fraser Valley, Sky to Sky, Okanagan and Vancouver Island since 2010. Currently has over 100 homes staged actively on the market. There were only a couple of home staging companies back in 2010, but ours was the first of it’s kind in the South Asian community as staging homes was unheard of. With more and more presence of active South Asian realtors, builders and developers, An Elegant Touch, has also grown as one of the leading staging companies in the industry. We thrive on getting top dollar for your home with the shortest time on the market. And what sets us apart from the rest is that we work with all budgets and concerns. From an occupied home that may need only a consultation to prepare their home for sale or to developments of high rises and presentation centres for multi-family homes. We work closely with your Realtor as part of the marketing team to showcase your home with positive results.
Rita Chohan, founder and owner of the company, personally works with the builder’s vision and along with her crew, brings that vision to life by staging the home to appeal to all. We help potential buyers visualize your property as their future home. Before thinking of a price reduction… try staging your home for speedy sales!
CREATING A HEALTHY HOME: A REALTOR’S PERSPECTIVE
As a realtor, my job goes beyond helping clients find a house— it's about finding a home that nurtures health, well-being, and peace of mind. A healthy home isn't just about aesthetics or luxury; it's about the way a space interacts with the people living in it, supporting both physical and mental health. From air quality to energy efficiency, a holistic approach can transform any house into a haven of wellness. One of the key elements of a healthy home is air quality. Poor ventilation, the presence of toxins from building materials, and inadequate filtration systems can affect everything from sleep quality to respiratory health. As a realtor, I always emphasize homes equipped with advanced
HVAC systems or those designed to allow natural airflow. Features like air purifiers, mold-resistant materials, and green-certified paints can significantly improve the atmosphere inside the home. Energy efficiency is another
can live in comfort, free from drastic temperature swings or high energy bills.
Lastly, a healthy home is one that promotes mental and emotional well-being. Spaces that allow for natural light, easy access to
PUBLISHERS NOTE
Welcome to this special Launch issue of the BC South Asian Real Estate Magazine, brought to you by Rina Gill - The Hype Ad Agency and Dustin Sidhu - Sidhu Luxury Properties. British Columbia combines natural beauty, economic potential, and a diverse community, making it a desirable location for both residents and real estate investors. The South Asian community in BC has made significant contributions to the real estate industry. Our entrepreneurial spirit and strong sense of community have led to innovative developments and inclusive housing projects that reflect the needs of a multicultural population. Additionally, many South Asian professionals are playing key roles in real estate, from brokers to developers, helping to drive economic growth and promote sustainable practices in the sector.
This magazine issue is being released at the BC Happy Health Home Show on Sunday, November 3rd from 12pm to 5pm at Surrey City Hall. This event is proudly sponsored by Brian Jessel BMW and Freedom Capital. It’s a FREE and exclusive event that merges the best of health and real estate to elevate your living experience. Whether you’re a current homeowner, aspiring buyer, or simply passionate about creating a healthier life, this event is tailored for you! We are excited to feature the Founder and CEO of Freedom Capital - Pip Dhaliwal as the cover story for this inaugural issue. Pip and his team have succeeded in providing innovative and alternative creative solutions for individuals and businesses who face challenges with traditional lending practices.
We hope you find this edition informative and inspiring as we continue to foster growth and connection within our vibrant community. Stay tuned for the next issue which will feature Rita Chohan from An Elegant Touch Home Staging and Design!
During this auspicious and prosperous time of the year, we wish you and your loved ones a very Happy Diwali and Bandhi Chhor Divas! May all of you be free from darkness and abundant with light.
FRASER VALLEY REAL ESTATE BOARD: A PROUD LEGACY OF GIVING
The Fraser Valley REALTORS® Charitable Foundation (FVRCF) began when a group of visionary former presidents of the Fraser Valley Real Estate Board (FVREB) pooled their personal resources to purchase land adjacent to the FVREB office. Some years later, they sold the land back to the Board at its original purchase price, with clear instructions that the land be used for the benefit of the community.
This visionary act of generosity laid the groundwork for the Foundation we know today. The proceeds from the sale of the land established and endowed the Foundation, whose mission is to support marginalized and vulnerable youth in our communities.
FRASER
VALLEY REALTORS®
CHARITABLE
FOUNDATION
EXPANDS IMPACT WITH NEW BURSARY PROGRAM
In two short years, the Fraser Valley REALTORS® Charitable Foundation has made a meaningful difference in the lives of young people by granting over $530,000 to charities supporting at-risk and vulnerable youth throughout the Fraser Valley. This year, the Foundation extended its reach by launching a new bursary program, which awarded an additional $55,000 to deserving students.
The bursary program, introduced in 2024, was rolled out across high schools, learning centres, and alternative
schools in the Surrey, Delta, Langley, Abbotsford, and Mission school districts. Each participating public secondary school was given a $1,000 bursary to award to a graduating student identified as vulnerable, at-risk, and/or marginalized, with an emphasis on financial need.
Through this initiative, the FVRCF exemplifies its commitment to empowering young people in the Fraser Valley. Education is a powerful tool for transformation, and the FVRCF believes that every young person, regardless of circumstance, deserves the opportunity to pursue higher education and achieve their full potential.
EDUCATION AS A PATHWAY TO SUCCESS
In total, 55 students from the Class of 2024 received bursaries, including 28 from Surrey schools, 11 from Langley, eight from Abbotsford, six from North Delta, and two from Mission. To support the program, REALTORS® from the Fraser Valley Real Estate Board were invited to sponsor a bursary at a school of their choice, contributing $1,000 each and raising an impressive $28,000.
The FVRCF bursary is not just an investment in education but an affirmation of belief in the potential of young people. Students are given opportunities to overcome barriers, build confidence, and strive for excellence, reminding them that with determination and support, anything is possible.
The Fraser Valley REALTORS® Charitable Foundation is built upon a foundation of generosity and foresight of the Fraser Valley Real Estate Board’s early and visionary leaders, and today continues to embody the values of community, compassion, and progress – which not only uplifts individuals, but strengthens the entire region by fostering the success of the next generation.
To support the Foundation, or to learn more about how you can impact the lives of youth in your community, visit www.fvrcf.ca
OPES ASSET ACCUMULATION FIRM
At OPES Asset Accumulation Firm, we believe in the power of collaboration. This principle shapes how we work with each other, and assist our clients and partners. We support our communities. Together with our partners across Canada, we provide Individual Insurance, Group Insurance, and Investment solutions to help our clients protect their present and prepare for the future. We believe that the world is better when we work together.
HISTORIC GROUND-BREAKING
CEREMONY MARKS A MILESTONE FOR THE
PICS GURU NANAK DIVERSITY VILLAGE PROJECT
“This was the vision and dream of the Founder and Founding CEO, late Mr. Charanpal Gill to build the Diversity Village for our seniors. And today, we are starting on our journey to build it and fulfil that vision”, said the President & CEO Satbir S. Cheema.
The ceremony was a significant event, bringing together key figures from various sectors to celebrate this landmark development. The key people present included:
Minister Adrian Dix, Minister of Health
Minister Ravi Kahlon, Minister of Housing, who also served as the emcee
Brenda Locke, Mayor of Surrey
Randeep Sarai, Member of the House of Commons of Canada
Jagrup Brar, MLA Surrey-Fleetwood & the First Full-time staff member of PICS Society
MLA Mike Starchuk, Garry Begg, Jinny Sims, Rachna Singh, Randeep Sarai
Natalie McCarthy; Vice President, Regional Care Integration
Satbir Singh Cheema, President and CEO of PICS
Dr. Gulzar Cheema, family physician, community leader, and PICS Society member
Ranbir Manj, Chair of the PICS Boardwith current and few past board members
Jack Gill, son of Mr. Charanpal Gill, Founder and Founding CEO of PICS Society
Anita Huberman, International Trade, Government Relations, Public Relatioans
Indra Bhan, Interim CEO & Chief Operating Officer - Surrey Board of Trade
Staff members, volunteers, PICS Founding members, Lifetime and Regular members, donors, stakeholders, local temples, community members and leaders, the consultants who have worked on the project.
PICS Society and Guru Nanak Diversity Village (GNDV) acknowledge with respect that our work takes place within the ancestral, traditional and unceded territories of Indigenous Peoples
LARGEST NON-PROFIT IN CANADA SERVING THE SOUTH ASIAN COMMUNITY
PICS SOCIETY IS PROUD TO OFFER
• Job Search Support
• Settlement Services
• Employment & Career Services
Language Services
• Housing Services
• Training Programs
• Volunteer Opportunities
THE SERVICES ARE OFFERED TO
• Women
• Youth & Children
• Newcomers
• Seniors
• Indigenous Communities
• Persons with Disabilities (PWD) & more...
UPCOMING FEATURE COVER STORY
BC SOUTH ASIAN REAL
ESTATE MAGAZINE
Unveiling the Story of a Real Estate Luminary:
Mona
Arora
AKA StrataQueens
Get ready to dive into the inspiring journey of Mona Arora, a seasoned Real Estate Agent with a knack for navigating the world of Condo and Townhouse living like no other. Known as the StrataQueens, Mona has been at the forefront of the industry for the past 18 years, leaving her mark in both BC and now Ontario.
A true visionary, Mona saw the future in strata living nine years ago and trademarked her company, StrataQueens. Her mission: to educate, empower, and inspire people to buy condos and townhouses with confidence, backed by thorough due diligence.
As a meticulous selling agent, Mona ensures that every aspect of strata documents is thoroughly examined, providing buyers and their agents with the transparency and insight they deserve. But Mona’s expertise doesn’t stop there – as the Presale QUEEN, she delves deep into developers’ backgrounds, property disclosures, and the intricacies of assignment clauses, guiding investors towards informed decisions.
Passion radiates from Mona as she not only excels in her own real estate endeavors but also mentors and coaches aspiring agents through her acclaimed Monarch Team. For Mona, success in real estate isn’t just about transactions; it’s about clarity of purpose – understanding the “why” behind every agent’s journey. With her book “Monavated” on Amazon, numerous magazine features, and panel appearances, Mona is not just an agent but a beacon of inspiration, dedicated to leaving a legacy of empowerment and enlightenment.
Beyond her thriving career, Mona wears another crown as a devoted single mother to her MBA student UBC. Juggling the demands of parenthood alongside her full-time business, Mona exemplifies resilience determination. Yet, amidst her busy schedule, she finds time to give back, volunteering her expertise event management for self-development and self-discovery.
Stay tuned for the full story, where Mona shares her secrets to success and her unwavering commitment to empowering others in the world of real estate and beyond!
Mona Arora (Personal Real Estate Corporation)
SURREY'S RISING GEMS: JUNO AND AMSON BLOC
Surrey's real estate landscape continues to evolve, and two projects stand out for their distinct offerings: Juno, a high-rise by renowned developers Qualico, and Amson Bloc, a thoughtfully designed low-rise. As a realtor specializing in presales, I'm thrilled to highlight these two unique developments, each offering exceptional value and lifestyle for potential homeowners.
JUNO: REDEFINING ELEVATED LIVING IN SURREY
Juno's high-rise architecture isn't just about reaching new heights—it's about delivering an unmatched urban lifestyle with meticulous design and finishings. Built by a developer with a solid track record, Juno exemplifies commitment to quality, offering impressive amenities for residents, from a fully equipped fitness center to inviting social spaces and even a rooftop oasis. With efficient floor plans and competitive pricing per square foot, Juno brings style and accessibility to the Surrey market, allowing homeowners to invest in a high-rise that feels like a community.
AMSON BLOC: BOUTIQUE LIVING WITH PERSONALIZED COMFORT
Amson Bloc, on the other hand, caters to those looking for the intimacy and charm of low-rise living. Every detail here, from quality finishings to optimized layouts, reflects a dedication to comfort without sacrificing luxury. Amson Bloc's design encourages community-building, with features such as shared garden areas and cozy communal spaces that make it easy to connect with neighbors. With competitive pricing and a focus on creating a vibrant residential experience, it's ideal for buyers wanting a quieter, yet connected urban lifestyle.
To learn more about these exciting opportunities, or to discuss which option aligns best with your real estate goals, feel free to reach out. I'm here to help you navigate the possibilities and find the perfect fit for your lifestyle and investment needs. Let's make your real estate dreams a reality!
Noor G.V. INTERIORS
Noor G. V. Interiors is a dynamic Interior Design Firm servicing the greater Vancouver area and beyond! Noor and her team specialize in multi-family developments, residential new-builds and renovations. We bring your visions of a beautiful home to reality!
Do you already have a beautiful home but can’t figure out how to decorate it? Then we are the team to give you that impeccable finishing touch. Personal shopping, selecting home decor and styling items, custom furniture, window treatments, colour and theme productions. We are here to take the stress off of you!
Amrita Grewal FOUNDER
Amrita Grewal completed her masters in applied legal studies from Simon Fraser University and was commissioned by the Supreme Court of British Columbia, as a British Columbia Notary Public, on June 7, 2017. Prior to this Amrita Grewal worked as a paralegal and legal assistant with a combined experience of 14 years for a renowned law firm in Richmond. As a trusted professional, Amrita’s priority is to serve the community with their non-contentious legal issues in the field of real estate transactions, estate planning (wills, power of attorneys, and representative agreements) and notarial services
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ENRICHING URBAN LANDSCAPES:
The Multifaceted Impact of South Asian Communities on Real Estate and Urban Development in Canada
Canada’s urban centers are not just geographical entities but dynamic expressions of cultural diversity and vitality. Among the myriad influences shaping these cities, the South Asian community stands out for its significant contributions to real estate and urban development. From vibrant commercial districts to architectural landmarks, South Asian Canadians have left an indelible mark on the urban fabric, enriching the tapestry of Canada’s cities.
Historical Legacy
The story of South Asian influence on Canadian urban development is deeply rooted in history. The early 20th century witnessed waves of South Asian immigrants arriving in Canada, seeking economic opportunities and refuge from colonial oppression. Despite facing discrimination and barriers, these pioneers established vibrant communities in urban centers such as Vancouver, Toronto, and Montreal. Their resilience laid the groundwork for subsequent generations to thrive and shape the urban landscape.
Commercial and Cultural Enclaves
One of the most visible manifestations of South Asian influence in Canadian cities is the establishment of bustling commercial and cultural hubs. From the Punjabi Market in Vancouver to Gerrard India Bazaar in Toronto and Parc-Extension in Montreal, these districts are vibrant expressions of South Asian entrepreneurship and cultural heritage. They serve as economic engines, attracting visitors from diverse backgrounds and fostering cross-cultural exchange.
Architectural Marvels
The architectural landscape of Canadian cities bears the imprint of South Asian influence, with majestic religious structures serving as architectural landmarks and community hubs. From Sikh gurdwaras to Hindu temples and Islamic mosques, these buildings reflect the spiritual and cultural heritage of the South Asian community. Notable examples include the Sri Guru Singh Sabha Gurdwara in Toronto and the Khalsa Diwan Society Sikh Temple in Vancouver, which stand as symbols of faith and community solidarity.
Economic Contributions
South Asian Canadians have emerged as dynamic contributors to urban economies through a myriad of entrepreneurial endeavors. From tech startups in Toronto’s Innovation Corridor to family-owned businesses in Vancouver’s South Asian commercial districts, these enterprises drive innovation, create jobs, and stimulate economic growth. Their resilience and ingenuity enrich the urban fabric, contributing to the prosperity of Canadian cities.
Community Engagement and Advocacy
Beyond economic contributions, South Asian Canadians are actively engaged in advocacy and community development initiatives. Organizations such as the South Asian Women’s Centre in Toronto and the Surrey India Arts Club in British Columbia work tirelessly to address social issues, promote civic engagement, and empower community members. Through grassroots activism and civic participation, South Asian Canadians shape the social and political
A Vision for Inclusive Urban Development
As Canada embraces its identity as a multicultural nation, the influence of South Asian communities on urban development will continue to grow. By fostering inclusive policies, celebrating diversity, and investing in community-driven initiatives, Canadian cities can harness the full potential of their multicultural tapestry. Through collaboration and dialogue, we can build cities that are not only prosperous and innovative but also inclusive and equitable, reflecting the values and aspirations of all who call them home.
The multifaceted impact of South Asian communities on real estate and urban development in Canada is a testament to the power of diversity to enrich and enliven our cities. As we navigate the complexities of urbanization and globalization, let us draw inspiration from the resilience, creativity, and community spirit of South Asian Canadians in building cities that are truly inclusive, vibrant, and sustainable.
UPCOMING FEATURE COVER STORY
MANRAJ S. MUKKAR
PARTNER, CASSELS BROCK & BLACKWELL LLP
Manraj (Manny) Mukkar is an experienced lawyer and a partner in the Real Estate & Development Group at Cassels, a leading Canadian national law firm. Manny’s practice focuses on all aspects of commercial real estate law and general corporate matters in which he routinely acts on behalf of developers, vendors, purchasers, lenders, and borrowers on a broad range of complex commercial real estate transactions, with a particular concentration on acquisitions and dispositions of commercial properties, and commercial financing transactions involving all real estate asset classes.
Aside from managing a busy practice, Manny is active in the community contributing his time and experience by serving as a mentor to international students to help nurture their growth and assist with their transition into the Canadian legal market. Manny is also a member of his firm’s Inclusion & Diversity Committee and serves as co-chair of the Asian Affinity Group. He has also held various positions for the Sikh Foundation of Canada, a non-profit organization that seeks to promote Sikh history, arts, and culture.
Drawing from his substantial experience in a wide variety of transactional work, Manny prides himself on delivering professional, practical, and solution-driven advice which enables him to navigate complex legal issues to ensure the most optimal results for his clients.
VASTU TIPS FOR
SCULPTURE AND PAINTINGS IN THE HOME
Having a beautifully themed home is a dream shared by many homeowners. The décor of a home often reflects the personalities and preferences of the individuals who live there, from contemporary designs to vintage interiors or even religion-based art and sculpture. Each piece in the home, whether it is an antique from across the globe or a personal treasure, tells a story about the homeowner’s mindset and aesthetic preferences. However, amidst the joy of decorating, many overlook a crucial factor that can significantly influence the ambiance of their space—Vastu Shastra. This ancient Indian architectural system governs the placement and arrangement of items in a home to ensure the optimal flow of energy.
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While the decision to bring sculptures, paintings, and murals into your home is often based on personal taste, incorporating Vastu principles can enhance the harmony, balance, and positive energy within the space. Whether it’s a religious idol, a vibrant painting, or a sculpture with cultural significance, its placement can either support or disrupt the flow of energy in your home. If done incorrectly, these decorative items can interfere with the natural balance Vastu aims to maintain, which is why consulting a Vastu expert can be essential.
The Importance of Vastu in Home Décor: Sculptures and Paintings
Vastu Shastra is a precise science that guides every aspect of architecture and design within the home, and this includes where and how you place artwork and sculptures. While it’s common to focus on aesthetics when decorating, understanding how Vastu influences energy can help you create a space that not only looks beautiful but also feels balanced and harmonious. For instance, when placing religious items like a God idol or religious murals, many people may simply choose a place that seems visually appealing. However, Vastu dictates specific guidelines for the number of religious images or idols you can place in your home, as well as where they should be positioned.
For religious artifacts, the North-East direction is considered the most auspicious according to Vastu, as this direction corresponds with water energy and spiritual growth. Placing your sacred images or sculptures in this area of the home ensures that the positive energy associated with these items can flow freely, enhancing your family’s well-being. On the other hand, placing water-related art in the South-East corner, which is associated with fire, can disturb the energy balance and lead to disharmony among family members. This is why Vastu experts recommend being mindful of the direction and corner in which each piece of artwork is placed, as the consequences of misalignment can affect the peace, health, and prosperity of your household.
Vastu Guidelines for Placing Sculptures and Paintings
When it comes to choosing and arranging art in your home, Vastu provides specific guidelines to maximize the benefits of the energy flow. These small but significant details ensure that your home maintains a positive, vibrant atmosphere while promoting well-being for everyone living there.
1. Religious Idols and Images: It’s important to limit the number of religious images or idols in your home temple. As per Vastu, having too many idols or pictures of deities can create a chaotic energy field, reducing the effectiveness of their positive influence. Keep the religious corner simple and uncluttered, preferably in the North-East direction, which supports spiritual energy.
2. Appropriate Placement for Art: The placement of paintings and sculptures in the home should reflect the energy associated with their subject. For example, water-related paintings, such as those depicting rivers, oceans, or fountains, should be placed in the North-East or North direction, as these areas are associated with water energy. Placing them in the fire zone (South-East) can disturb the elemental balance of the space. Similarly, paintings or sculptures symbolizing strength, such as depictions of lions or horses, should be placed in the South or West to align with the energy of power and stability.
3. Avoid Negative Imagery: Art that depicts negative or violent imagery can invite negative energy into your home. For instance, paintings that show scenes of war, destruction, or aggression can disturb the peace in the household. Similarly, placing whimsical or inappropriate art, like a monkey smoking or playing poker, in a child’s bedroom can create an imbalance in the child’s energy and development. Always choose artwork that reflects positive, inspiring, and goaloriented themes to ensure that it promotes growth and harmony.
4. Choosing Art Based on Occupants: Vastu encourages the selection of artwork that aligns with the energy and aspirations of the individuals living in the home. For example, if you have a child learning classical dance, placing a mural that depicts traditional dance can support their artistic development and enhance their focus. Similarly, placing art that reflects academic growth or creativity in a child’s study area can boost concentration and success in their studies.
5. Synchronizing Art with Natural Energy Flow: Art is a reflection of an artist’s thoughts and connection with nature. When placed correctly, it can enhance the natural flow of energy in your home. Vastu helps you determine the most suitable locations for each piece of artwork, ensuring that it complements the energy flow rather than disrupting it. A Vastu expert can guide you on where to place each piece based on the energy of the room and the purpose it serves, whether it’s a living area, bedroom, or office space.
By integrating Vastu into your home décor, you not only create a visually appealing environment but also cultivate a space that supports the physical, emotional, and spiritual well-being of everyone living in it. With the right guidance from a Vastu expert, you can ensure that each sculpture, painting, and decorative piece you bring into your home contributes to a harmonious, balanced, and prosperous life.
MASTERING THE REAL ESTATE GAME:
UNLEASH THE POWER OF YOUR PERSONAL BRAND
RINA Gill
In the fast-paced world of real estate, personal branding has evolved from a luxury to an essential component of success. Whether you’re a seasoned professional or just starting out, how you present yourself to clients can make all the difference in building trust, closing deals, and cultivating long-term relationships. Personal branding goes beyond just marketing your services—it is about establishing a reputation that authentically reflects who you are and what you bring to the table.
This article explores why personal branding is essential for realtors and how strategically developing a brand that resonates with your audience can set you apart from the competition, and drives real results.
THE IMPORTANCE OF PERSONAL BRANDING IN REAL ESTATE
In real estate, your reputation is your most valuable asset. Clients rely on your expertise to navigate one of the most significant financial decisions of their lives, and they need to feel confident in your ability to deliver. This is where personal branding plays a critical role. It’s not just about selling houses—it’s about selling trust, professionalism, and integrity. Your brand is the story you tell the world about who you are as a realtor and why clients should choose you over others.
A STRONG PERSONAL BRAND ALLOWS YOU TO:
Build trust and credibility: When clients feel like they know who you are and what you stand for, they’re more likely to trust you with their home-buying or selling process.
Your personal brand gives them a sense of your character, values, and expertise, making it easier for them to connect with you.
Differentiate yourself in a crowded market: Real estate is a highly competitive industry, and it’s easy to get lost in a sea of agents all offering similar services. Personal branding helps you stand out by highlighting your unique strengths, whether it’s your deep local market knowledge, a personalized approach, or a niche area of expertise.
Foster long-term client relationships: A consistent personal brand creates loyalty. When you deliver on the promises your brand makes, clients remember you and are more likely to refer you to others or return for future real estate needs.
WHY REALTORS NEED A STRATEGIC APPROACH TO BRANDING
Building a strong personal brand is not just about creating a logo or slogan. It requires a thoughtful, strategic approach that aligns with your goals and reflects who you are as a professional. For realtors, this is particularly important because your brand needs to communicate more than just your services—it needs to capture your personality, ethics, and the value you bring to your clients’ experiences.
HOW HYPE ADVERTISING AGENCY CAN ELEVATE YOUR PERSONAL BRAND
At Hype Ad Agency, we understand that real estate is as much about relationships as it is about transactions. Our approach to personal branding is rooted in the belief that your brand should be an authentic representation of who you are as a professional and what makes you stand out in the market. We work closely with you to uncover your core values, strengths, and areas of expertise, crafting a brand that not only attracts clients but also fosters lasting trust.
HERE’S HOW WE HELP REALTORS BUILD EFFECTIVE PERSONAL BRANDS:
Brand discovery and positioning: We start by getting to know you and your goals. Whether you want to become known as the go-to agent for luxury properties or focus on first-time homebuyers, we help position you in a way that aligns with your vision and resonates with your audience.
Consistent messaging: A successful personal brand is consistent across all platforms—whether it’s your
website, social media, or in-person interactions. We ensure that your messaging reflects your expertise and personal style, building recognition and trust over time. Digital strategy: In today’s market, your online presence is crucial. We help you develop a digital strategy that highlights your personal brand through social media, targeted content, and SEO-optimized websites. This ensures that potential clients find you, learn about you, and trust you before they ever pick up the phone.
AUTHENTICITY AND LONGEVITY IN PERSONAL BRANDING
One of the most important aspects of personal branding, especially for realtors, is authenticity. Buyers and sellers aren’t just looking for someone who can get the job done—they’re looking for someone they can trust and relate to. Authenticity builds a connection that lasts long after a deal is closed.
An authentic personal brand doesn’t happen overnight. It requires ongoing reflection and a genuine commitment to providing value to your clients. At Hype Ad Agency, we help realtors create brands that grow with them, reflecting their evolving expertise and staying relevant in a dynamic market.
PERSONAL BRANDING AS A LONG-TERM INVESTMENT
The impact of a well-crafted personal brand goes far beyond initial impressions. It’s an investment in your long-term success as a real estate professional. When clients know and trust your brand, they are more likely to refer you to others, come back for future transactions, and view you as an expert in your field. This translates into a steady stream of business built on reputation rather than cold calls or transactional marketing.
Partnering with Hype Ad Agency means you’re not just creating a brand for today—you’re building a reputation that will carry you through every stage of your career. Whether you’re looking to establish yourself as a top agent in your community or expand your presence in a broader market, we’re here to help you craft a brand that delivers lasting results.
Overall, personal branding is an essential tool for any realtor looking to stand out, build trust, and create lasting client relationships. By partnering with Hype Ad Agency, you can strategically develop a brand that aligns with your strengths, resonates with your audience, and positions you for long-term success in a competitive market.
INVEST SMART: HARNESSING THE POWER OF CASH FLOW IN COMMERCIAL REAL ESTATE
Investing in commercial real estate has long been regarded as a lucrative opportunity for wealth building, and one of the most promising avenues within this sector is cash flow commercial properties. These properties generate a steady stream of income, providing investors with numerous advantages, especially in a stable economy like Canada’s. Whether it’s multifamily apartments, net lease strip malls, or other positive cash flow businesses, these investments can lead to financial independence and security. This article explores the benefits of cash flow commercial properties and why they should be a significant consideration for Canadian investors.
Steady Income Generation
One of the primary benefits of cash flow commercial properties is their ability to generate consistent income. Multifamily apartments and retail properties, such as net lease strip malls, typically provide regular rental payments, creating a reliable revenue stream. Unlike residential properties, where income can fluctuate based on vacancies or short-term leases, commercial properties often come with long-term leases, ensuring stability. For example, net lease strip malls often feature tenants that commit to long-term leases, reducing the risk of sudden vacancies. This predictability allows investors to forecast their cash flow more accurately, facilitating better financial planning and stability. Multifamily apartments also benefit from the demand for housing, especially in urban centers where population growth drives the need for rental units. This steady demand translates into reliable cash flow, making multifamily properties an attractive investment option.
Potential for Appreciation
In addition to generating cash flow, commercial properties have the potential for significant appreciation over time. As property values increase due to factors like economic growth, population influx, and infrastructure developments, the value of your investment can rise substantially. This appreciation can be especially pronounced in thriving areas, making cash flow properties not only a source of regular income but also a longterm investment strategy.
Investors can leverage the appreciation of their commercial properties when they decide to sell. For instance, if a multifamily apartment complex is located in a rapidly growing neighborhood, its value could rise dramatically, yielding substantial profits upon sale. This dual benefit of cash flow and appreciation makes commercial real estate a compelling option for investors looking to build wealth over time.
Tax Advantages
Investing in cash flow commercial properties in Canada comes with various tax advantages that can enhance your overall return on investment. For instance, property owners can often deduct expenses related to property management, maintenance, and mortgage interest from their taxable income. This can lead to significant tax savings, further increasing your cash flow.
Additionally, Canadian investors can take advantage of depreciation benefits. By depreciating the value of the building over time, investors can offset income generated from the property, resulting in a lower taxable income. This strategy allows you to retain more of your earnings and reinvest them into additional properties or improvements, compounding your wealth-building potential.
Diversification and Risk Mitigation
Cash flow commercial properties also offer diversification, which is crucial for mitigating investment risk. By adding different types of properties—such as multifamily apartments, retail strip malls, and office spaces—to your portfolio, you can reduce the impact of market fluctuations on your overall investment performance. For instance, if the retail sector experiences a downturn, your multifamily properties can continue to generate income, balancing out any potential losses. This diversification creates a more resilient investment strategy, protecting your capital and cash flow in varying market conditions. Moreover, the stability provided by longterm leases further reduces risk, as tenants are often locked into contracts for several years.
Building Wealth through Equity
Investing in cash flow commercial properties allows you to build equity over time, further contributing to your financial stability. As you pay down the mortgage on the property, your equity increases, which can be leveraged for future investments or used to secure loans for additional properties. This equity-building aspect of real estate is one of the key reasons why many investors turn to cash flow properties as a means to create long-term wealth. For example, as a multifamily property generates consistent cash flow and appreciates in value, you can refinance to access that equity for other investments. This strategy enables you to expand your real estate portfolio while maintaining a healthy cash flow.
Conclusion
Investing in cash flow commercial properties in Canada, including multifamily apartments and net lease strip malls, offers numerous benefits for investors seeking financial security and growth. With steady income generation, potential for appreciation, tax advantages, diversification, and equity building, these properties present an attractive opportunity for those looking to build wealth in the real estate market.
As with any investment, it’s essential to conduct thorough research and seek expert guidance to maximize your success. By understanding the benefits of cash flow commercial properties and strategically integrating them into your investment portfolio, you can achieve a stable financial future while enjoying the rewards of a thriving real estate market.
��a�a� �� �ctober ��� ���� � ��e expected pace of interest rate c�ts �as c�an�ed dra�a�call� since t�e Canadian �eal �state �ssocia�on �C���� p�blis�ed its s���er forecast for �o�e sales ac��it� and a�era�e �o�e prices �ia ��l�ple �is�n� �er�ice� ������ ��ste�s of Canadian real estate boards and associa�ons for ���� and �����
Markets now expect the Bank of Canada to get back to a "neutral" rate by some�me next spring or summer, as opposed to the mul��year path an�cipated back in �uly.
CREA's previous forecast assumed a gradual return of buyers into the market star�ng with the first interest rate cuts this summer, but the market has seen li�le movement. It's possible the type of buyer who was, un�l recently, entering the market with a three�year fixed rate mortgage has decided to hold o� for be�er rates that now seem just around the corner.
As such, the profile for sales from one of a gradual improvement has changed to one whereby the market is forecast to remain in more of a holding pa�ern un�l next spring , when a sharper rebound is expected. The result is a slight downward revision to sales this year and next, but with the poten�al for much stronger momentum beginning in the second quarter of 2025. Some 468,900 residen�al proper�es are forecast to trade hands via Canadian MLS® Systems in 2024, a 5.2% increase from 2023.
The na�onal a�erage home �rice is forecast to edge u� 0.9% on a n annual basis to $683,200 in 2024 and by 4.4% to $�13,3�5 in 2025. �a�onal h ome sales are forecast to climb a further 6.6% to 499,800 units in 2025 as interest rates con�nue to decline and demand �ows back o� the sidelines.
Each quarter, CREA updates its forecast for home sales ac��ity and a�era�e home prices �ia �ul�ple �is�n� �er�ice� ������ �ystems of Canadian real estate boards and associa�ons. CREA�s ne�t forecast �ill be published on Wednesday, January 15, 2025.
The Canadian Real Estate Associa�on (CREA) is one of Canada's largest single-industry associa�ons. CREA works on behalf of more than 160,000 REALTORS® who contribute to the economic and social well-being of communi�es across Canada. Together they ad�ocate for �ro�erty owners, buyers, and sellers.
GURPREET BASSI
BREAKING BARRIERS: MEET THE TRAILBLAZER REDEFINING REAL ESTATE AND BUSINESS SUCCESS
Gurpreet Bassi is a dynamic individual with a passion for both real estate and fashion. With a team of 7 realtors, Gurpreet is a key member of Spectrum Realty Services Inc., utilizing extensive market knowledge and a keen eye for opportunities to provide exceptional real estate services. Simultaneously, her entrepreneurial spirit drives her involvement as an owner in Rebel Apparel, where she combines creativity and business acumen to shape trends in the sportswear manufacturing industry. With a commitment to excellence and a unique blend of expertise in these diverse fields, Gurpreet embodies versatility and innovation in all of her professional endeavors.
Can you share your journey from starting out in the real estate industry to becoming a top 1% realtor in Canada for preconstruction sales? What were the key milestones along the way?
My journey in real estate began back in 2012 with virtually no connections or familiarity within the industry. The first year was challenging—I didn’t close any deals. It was not just a tough experience but a huge reality check for me. Despite the discouragement, I was determined to make selling real estate work and not return to a conventional 9-5 job. I had to start from scratch and carve my own path. I was confident in my skills; I just needed the opportunity and it came in the form of managing an existing real estate team. I took that job knowing that I had the managerial background but the ins and outs of real estate would be a steep learning curve.
I
wing it every single day. I wake up, ready to take on whatever comes my way. In all these years, running all these businesses plus managing family responsibilities, if I’ve learnt anything it’s flexibility. Every single day is different and throws its own challenges at you,
and you do the best you can and it’s that simple.
I worked with that team for 2 years relentlessly, From administrative work to sales strategies, from Coaching to CRM’s, from blowing up open house balloons to organizing client movie days, from door-knocking to cold calling, it was all a part of my regular day for those 2 years.
In 2016, I decided to take a leap of faith and try selling real estate again on my own. My breakthrough came with my first ever pre-construction project selling stacked townhomes in Brampton. I camped out overnight with my daughter (we were the only females in that line-up of over 50-60 realtors) for early access, intuitively feeling it would lead to something significant. I was lined up overnight without any clients at that point but I knew somehow, from somewhere I had to make this work sell big at this development. I posted the details on my social media primarily Facebook at that time, and a couple of people reached out. I thought nothing of it till they actually showed up in the morning ready to buy. That first day, I sold 4 units which turned into multiple units over the course of two weeks and I’ve never looked back since.
Balancing
multiple businesses can be challenging. How do you manage your time and priorities effectively between real estate, your clothing company, and property development?
I wing it every single day. I wake up, ready to take on whatever comes my way. In all these years, running all these businesses plus managing family responsibilities, if I’ve learnt anything it’s flexibility. Every single day is different and throws its own challenges at you, and you do the best you can and it’s that simple.
What strategies and approaches have you found most effective in marketing and selling preconstruction properties to your clients?
My approach is rooted in authenticity and integrity. I take immense pride in delivering highquality work without presenting a false facade. In an industry where negative perceptions of realtors exist; I consciously avoid conforming to stereotypes by not following the beaten path. You have to let your work speak and sure that require patience and consistency but eventually the difference is noticed and clients reach out.
In the highly competitive real estate market, what sets you apart from other realtors, especially in terms of customer service and client satisfaction?
Educating our clients is key, I always put myself in their shoes whether they are buying or selling and think would I buy at this price or sell at this price? A lot of the conversation surrounds 1 year from now, 5 years from now, 10 years from now. My team’s willingness to advise clients to walk away from deals that don’t align with their needs, Prioritizing
relationships over transactions, the importance of looking out for our clients’ best interests makes us what
As a successful South Asian woman in the real estate industry, have you faced any unique challenges or stereotypes, and how have you overcome them?
In an industry historically dominated by men, breaking barriers hasn’t been easy. It demanded tremendous effort and diligence to distinguish myself and earn credibility. I consciously chose a path that would set me apart, steering clear of stereotypes and ensuring the seriousness of this business and how one’s conduct should be. Emphasizing education, and experience has been a consistent priority. I’ve dealt with my fair share of challenges that any woman deals with when she steps out to work in the public domain from the normal prejudices and stereotypes to the one’s that specifically target South Asian Women, it’s all come my way. I used to react fairly aggressively when I first started out but with time and age, you learn that it’s people just projecting themselves and you leave it at that.
What
advice do you have for aspiring entrepreneurs looking to juggle multiple businesses like you do? Any key lessons you’ve learned along the way?
One of the most valuable pieces of advice I can offer is to remain open to continual learning. Recognize that there’s always room for improvement and better ways to approach things. Establish robust systems to support your endeavors because while you can’t predict everything, being ready for any situation is crucial. In the realm of business, embodying traits such as flexibility, adaptability, and resilience are paramount. These qualities are indispensable when navigating the ever-changing landscape of entrepreneurship.
Diversity and inclusion are important in today’s business landscape. How do you promote diversity and inclusion in your businesses and the real estate industry as a whole?
Creating a diverse team not only brings different perspectives but also enriches the work environment. It’s commendable when a company hires someone from a different ethnic background to promote diversity within the team.
However, it’s also important to address perceptions that might arise, especially on social media. Recently someone commented on the lack of diversity in a team photo as there are mainly South Asians on my team. The reality is, when I share a job posting online, mostly South Asians apply but again this could be due to any number of factors such as networks, location, or industry perceptions.
For me personally, diversity is not just about appearances but actual involvement and inclusion, it’s about embracing different viewpoints, backgrounds, and experiences. My goal will always be to keep fostering an inclusive environment where everyone feels valued, heard, and appreciated for their unique contributions.
Could you share a challenging moment or setback you’ve faced in your career and how you navigated through it?
What did you learn from that experience?
In 2019, I faced a profound setback when I lost my only sibling, my brother. The grief was overwhelming, prompting me to step away from everything.
In 2019, I faced a profound setback when I lost my only sibling, my brother. The grief was overwhelming, prompting me to step away from everything. You almost lose your sense of self and any balance that you have. At one point, returning to real estate seemed insurmountable but now looking back getting back to work was the only thing that saved me. Losses of that capacity develop an almost unrealistic reselIience in anyone that goes through it. 2020, 2021, 2022, 2023 have been our most successful years to date
South Asian culture often places importance on family and community. How has your cultural background influenced your approach to business and your interactions with clients and colleagues?
I come from a close-knit family, and despite losing my father at a young age while we were in India, my upbringing was steeped in the value of hard work, and staying grounded largely influenced by my mother’s side of the family. This work ethic is deeply ingrained in our culture and feels instinctual to us.
Our development company is on the brink of completing a significant project, and while I can’t reveal many specifics yet, I’m thrilled to share that it marks a pioneering moment. For the first time, a woman is leading a project of such scale for us.
Looking ahead, what are your future goals and aspirations in both your real estate career and your other businesses?
Our development company is on the brink of completing a significant project, and while I can’t reveal many specifics yet, I’m thrilled to share that it marks a pioneering moment. For the first time, a woman is leading a project of such scale for us. We’re currently navigating the city’s review and approval processes, and I look forward to sharing more details soon.
Additionally, our real estate team is on a growth trajectory, gearing up for substantial endeavors in 2024 and finally Our manufacturing company is currently engaged in B2B operations but in the midst of transitioning to a B2C model, preparing for an imminent relaunch.
Gurpreet Bassi’s journey embodies resilience, innovation, and a commitment to redefining norms across real estate and fashion. Her story serves as a testament to breaking barriers, exemplifying that passion, determination, and authenticity pave the path to unparalleled success. As she propels forward, Gurpreet continues to pave the way for a new era of entrepreneurship, where diversity, resilience, and relentless pursuit of excellence reign supreme.
UNLEASH YOUR INNER SELF
