Hong Kong Island Magazine Media kit 2012/13 by Hong Kong Living Ltd

magazine MEDIA KIT 2012/3

The first lifestyle magazine for Hong Kong residents Delivered to Hong Kong islandâ&#x20AC;&#x2122;s elite

Free every month! EATING FITNESS INTERIORS TRAVEL

Dining issue

Free every month!

Hong Kong Island Magazine

EATING FITNESS INTERIORS TRAVEL

The best way to reach Hong Kong island’s high net worth residents.

10 SOHO

• 60,000 extreme high net worth readers. • Prime 28-48 year old readership. • Delivered monthly to Hong Kong’s best residential buildings. • Mailed free to residents who live in homes valued at $10 million+. • Hong Kong Island Magazine is monthly — readers’ refer to it again and again. • Hong Kong Island Magazine is glossy — your ads will look great.

secret Free every month!

EATING FITNESS INTERIORS TRAVEL

Health

& Fitness

Free every month! EATING FITNESS INTERIORS TRAVEL

Living

Free every month! EATING FITNESS INTERIORS TRAVEL

The successful

Secret

readership FOOD MATTERS

96%

of readers will pay more for quality, healthy food

About our readers Dining

100%

100% go out to socialise with friends at least three times a week

}

Dine outside of home at least three times per week

Lifestyle

Extreme high net worth demographic.

BEAUTY FIRST

• 98% live on Hong Kong Island.

visit professional hairdressers, nail salons or beauty spas regularly

• 100% of subscribers live in homes worth more than $10 million (we do not deliver Hong Kong Island Magazine to apartments worth less). • 89% control family spending decisions. • 90% are in the prime 28-48 age range. • 94% have a university degree. • 64% of households have dual income with an average of $200,000 a month.

86%

For more info call 2776 2772 or email: ads@fastmedia.com.hk

DINING & SOCIAL • 100% dine outside of home at least three times per week • 79% go to a bar or club at least three times a week • 75% order from home delivery services at least once a week • Average annual spending on dining/entertainment $90,000

FAMILY

80%

of parents have children enrolled in an International School or preschool

Fitness

81%

BEAUTY FIRST • 86% visit professional hair, nail salons and beauty spas regularly • 81% of readers work out regularly • 71% are members of a gym or yoga studio

of readers work out regularly

FINANCE • 79% invest in financial products • 52% own investment properties FINANCE

79%

invest in financial products

SHOPPING • 87% of our readers shop online regularly • 66% do a majority of their shopping in the Central and Soho area TRAVEL • 78% collect frequent flyer points • 96% use the Internet for travel information, booking flights and hotels • 92% travel abroad at least three times per year FAMILY • 80% of parents have children enrolled in an International School or pre-school • 74% of Hong Kong Island parents have children who take part in after-school activities

SHOPPING

81%

of readers work out regularly Vehicle

90%

have a driver’s license

TRAVEL

HEALTH MATTERS • 100% “care deeply” about the quality of the food they eat • 90% have considered buying food from reputable delivery services • 82% shop in organic and specialty food stores

92%

travel abroad more than three times a year

Fast media survey 12 sep 2012

distribution

How we distribute

Residential Admiralty Bamboo Grove 82 Chenyu Court Kennedy Terrace Kenville Building Monticello The Royal Court

The best way to reach Hong Kong Island’s high net worth residents.

Central Bel Mount Garden Rich View Terrace Shiu King Court Conduit Road 39 Conduit Road Sceneclife Happy Valley 23 Fung Fai Terrace Bellevue Court Beverly Hill Billion Terrace Broadview Mansion Evergreen Villa Felix Villa Fortuna Court Igloo Residence The Leighton Hill Villa Monte Rosa

The Legend Price $200 million Price per sq-ft $26K Apartment size 3,000 sq-ft A fairly new addition to Hong Kong’s list of opulent residential buildings is The Legend. Completed in 2005, this Jardine’s Lookout location is the ultimate urban hideaway for city slickers looking for a bit of peace and quiet.

Sai Wan

SOHO

Admiralty

Mid-Levels

Wan Chai

Quarry Bay Braemar Hill Mansions Taikoo Shing

Kennedy Road Kennedy Heights Lexington Hill

Sai Wan Ho Grand Promenade Island Resort Lei King Wan Les Saisons

Kennedy Town Luen Gay Apartment Mount Davis 33 The Merton The Sail at Victoria

SOHO Bella Vista Centre Point

The Leighton Hill Price $60 million Price per sq-ft $28K Apartment size 2,200 sq-ft Recognized as one of Hong Kong’s high-class private housing estates, The Leighton Hill is a collection of 8 high-rise buildings looking over Happy Valley racecourse. Its lists of residents includes icons such as actor Adam Cheng and Rafael Hui, former Chief Secretary for Administration.

Central

Sheung Wan Kennedy Town

Jardine’s Lookout Butler Tower Cavendish Heights The Legend

Causeway Bay

Quarry bay

Tai Hang

Sai Wan Ho

Happy Valley Jardine’s Lookout

For more info call 2776 2772 or email: ads@fastmedia.com.hk

Wan Chai Kennedy Court One WanChai Star Street 5 The Morrison The Oakhill Warner Building York Place Zenith Sai Wan Habour One Kingsfield Towers Magazine Court Ning Yeung Terrace

Grand Promenade Price $32 million Price per sq-ft $17K Apartment size 1,700 sq-ft Set in one of Hong Kong Island’s fastest developing areas, Grand Promenade was designed to suit the lifestyle needs Hong Kong’s growing number of young yet extremely successful residents.

Mid-level 11 Macdonnell Road Aigburth Albron Court Alpine Court Birchwood Place Bowen Place Caineway Mansion Catalina Mansion Century Tower I Clovelly Court Donnell Court Dynasty Court Towers Estoril Court Greenview Gardens Greenville House Grosvenor House Kenville Building

“We know who our readers are because we distribute directly to their homes”

The Signature Price $62 million Price per sq-ft $30K With apartments that average about 2,100 square foot each, life at The Signature in Tai Hang is all about comfort, luxury and space to unwind.

Price $28 million Price per sq-ft $14K Apartment size 3,000 sq-ft Built in 1981, Tregunter has made its mark as one of Hong Kong Island’s premium living locations. Its three towers have housed a countless number of Hong Kong’s elite and their families. Not surprising given its impressive list of amenities including sporting facilities, private restaurant and function rooms for hire and shuttle buses to Hong Kong’s key business districts.

Sheung Wan 226 Hollywood Road Cartwright Gdns Casa Bella CentreStage Grand Terrace Hollywood Terrace One Pacific Heights Palatial Crest Queen’s Terrace Tai Hang Flora Garden Fontana Garden Grand Deco Tower Illumination Terrace Jardine Summit Serenade Sunrise Court Swiss Towers The Colonnade The Legend The Signature

Tregunter

The Mayfair Price $100 million Price per sq-ft $38K Apartment size 2,600 sq-ft Tucked away in a secluded, green and tranquil hideaway in Mid-Levels, The Mayfair is only a deceiving 10 minutes from Central. Complete with tennis courts, swimming pool, a gym and around the clock security — there’s no doubt Hong Kong Island residents at The Mayfair live right in the lap of luxury.

Monmouth Villa Palatial Crest Park Mansions Po Garden Queen’s Garden Regence Royale Robinson Heights Block Serene Court South Garden Mansion Suncrest Tower Tavistock The Albany The Mayfair Tregunter Tower Victoria Heights Wealthy Heights William Mansion Wisdom Court

distribution

Centrestage Price $19 million Price per sq-ft $18K Apartment size 1,000 sq-ft CentreStage is the epitome of chic city living in Hong Kong and not just because of its exclusive 108 Hollywood Road address. Residents live walking distance to some of the city’s hottest restaurants and bars while having immediate access to world-class amenities including a heated outdoor pool, gym, spa, theatre room and more.

The Oakhill Price $30 million Price per sq-ft $19K Apartment size 1,500 sq-ft The Oakhill is a sophisticated gem amidst the hustle and bustle of Wan Chai. Apartments boast floor to ceiling windows overlooking stunning views of our city and the amenities match that of a 5-star luxury hotel.

Our 60,000 high net-worth readers are all Hong Kong islands residents.

Serviced apartments 151 and 163 Serviced Apartments Oakwood Apartments Mid Levels East HK 21 Whitefield Ovolo, Arbuthnot Road Central 338 Apartment Ovolo, High Street Acts Happy Valley Ovolo, Hollywood Road Acts Midlevels Pacific Palisades Acts Wan Chai Pacific Place Apartments Atria Green Residencies Presidential Apartments COMO COMO Causeway Bay S-Residence COMO COMO Hollywood Shalom Queen’s Serviced Apartment Convention Plaza Serviced Apartment Shalom SOHO Serviced Apartment Domus Queen’s Shama Causeway Bay Eaton House (100 Blue Pool Road) Shama Central Equinox Mercury Shama Mid-Levels Four seasons place The Archive, Hong Kong Fraser Suites Hong Kong The Bauhinia Serviced Apartments Garden East The Ellipsis Serviced Apartments Hanlun Habitats — Lily Court I & II The Henry Hanlun Habitats — Orchid The Jervois Hanlun Habitats — Peach Blossom The Mood @ LKF Harbour Grand Hong Kong Serviced Suite The Mood SOHO Island Apartment in Wanchai The Putman J Residence Treasure View Broadwood Kailash Apartments Treasure View Happy Valley KAZA @ Sai Ying Pun Treasure View SOHO KAZA @ Wanchai V Causeway Bay Serviced Apartments Knight on Wyndham V Happy Valley Serviced Apartments Le Rivage Serviced Apartments V Wanchai Serviced Apartments Manhattan Heights Serviced Apartment Yin Serviced Apartments

Restaurant Agnes B Cafe Cafe O Caffe HABITU Capo’s Espresso Chicken on the Run Classified Cova Ristorante & Caffe Einstein Cafe Gourmet Coffee and Delicatessen Grappa’s Ristorante Harvey Nichols Isola Bar + Grill Jaspas Liberty Exchange Life Cafe Metropolitan Cafe Oolaa Paisano’s Tai Orchard

Clubs Royal Hong Kong Yacht Club The Foreign Correspondents’ Club The Hong Kong Cricket Club The Hong Kong Football Club The Hong Kong Jockey Club

For more info call 2776 2772 or email: ads@fastmedia.com.hk

The trusted lifestyle guide for

Hong Kong island’s elite HOTEL Crowne Plaza Hong Kong East Island Shangri-la Mandarin Oriental The Landmark The Upper House

“We know who our readers are because we distribute directly to their homes”

Health, Beauty, Fitness AVEDA Clarins Institut Epic MMA Hair Corner Indulgence La Coupe Hair Avant Garde Pure Yoga Center Seasons Fitness Sense of Touch The Philip George Salon The Spa by Valmont

Arts Agnes b.’s Librairie Galerie Dymocks Fringe Club

The only magazine delivered directly to Hong Kong Island homes.

editorial

Our contents

Social

Hong Kong is always buzzing with exclusive events; gallery openings, product launches, restaurant and bar openings. Our readers go to these events regularly and refer to Hong Kong Island’s social pages to relive these special nights out. Gatekeeper to the door of Hong Kong’s most sought-after parties and CEO of Occasions PR, Francis Cheng, writes a monthly column for Hong Kong Island.

ART

Fitness

Hong Kong Island’s resident art writer is a gallery owner, well tapped into Hong Kong’s art scene — our readers will always hear it from us first.

Keeping fit and keeping up to date with the latest workouts matters to our health-conscious readers; we make sure they’re in the know.

For more info call 2776 2772 or email: ads@fastmedia.com.hk

LIVING

Travel

Our readers live in well-sized, well-located homes on Hong Kong Island. Creating a space that is comfortable and most of all, personal, matters to them and they invest in quality home decor to do so.

Cultured and worldly with an insatiable travel bug, readers of Hong Kong Island love to get away.

Dining

Enjoying a good meal with friends is an essential part of Hong Kong Island lifestyle. Our dining section keeps things delicious with some of Hong Kongâ&#x20AC;&#x2122;s best kept dining secrets, the latest hotspots and so much more.

editorial

Property

Many Hong Kong Island readers own and invest in property. Our property section features useful information on buying, selling as well as featuring gorgeous Hong Kong pads to inspire.

Planner

Top 10

Hong Kong Island makes planning the month ahead easy; listing the cityâ&#x20AC;&#x2122;s most anticipated events.

Each month we feature a quirky Top 10 list, bringing our readers a hint of nostalgia or stirring in them a desire for the new.

For more info call 2776 2772 or email: ads@fastmedia.com.hk

Interview

Hong Kong Island might be small but it’s full of interesting and inspiring characters. Our readers can get to know them through our exclusive and in-depth interviews with Hong Kong’s chic and elite.

Motoring

The majority of Hong Kong Island readers have lived abroad in their lifetime. They have experienced — and appreciate — the luxury of owning and driving quality cars. From pre-launch reviews to custom Ferraris, our motoring section is one of a kind.

display

Display adverts • Display ads are the most eye-catching. • Displayed at the front of the magazine, they make a significant impact with your target audience.

• You can place a display ad directly into the editorial category that suits your business such as dining, family, beauty, spa’s, schools, travel, interiors and so on.

Mechanical specifications

Full page

1/2 page

Trim 215mm x 270mm Bleed 225mm x 280mm (W x H)

93mm x 245mm (W x H)

1/2 page

190mm x 120mm (W x H)

1/2 page options

Full page

1/4 page

93mm x 120mm (W x H)

190 x 60mm (W x H)

1/4 page options

For more info call 2776 2772 or email: ads@fastmedia.com.hk

Rate card for display adverts 1x

12x

Double page spread

$30,000

Inside front cover

$30,000

Inside back cover

$28,000

Back cover

$40,000

Insert

$20,000

Onsert

$50,000

Full page (upfront)

$20,000

$19,000

$18,000

$17,000

$16,000

Full page

$16,000

$15,200

$14,400

$13,600

$12,800

1/2 page

$10,000

$9,500

$9,000

$8,500

$8,000

1/4 page

$7,200

$6,840

$6,480

$6,120

$5,760

Please contact us for more information ads@hkisland.com

A delinquency charge of 2% per month will be made on any invoice outstanding for more than 30 days from the date of invoice.

Crop Marks

Digital Material Requirements We accept the following file formats: AI, JPEG, PDF, TIF, PSD. • Adobe Illustrator / InDesign / Photoshop CS5 or earlier. • Final completed artwork and digital images used in the file should have a resolution of 300dpi. • Final must be in CMYK colour mode (no RGB and Spot Color). • Convert all typing to outlines.

Artwork made easy • Crop Marks requested to recognize your artwork’s size. • 5mm bleed area. • Fonts included? Please outline or embedded your fonts. Fast Media Ltd Floor LG1, 222 Queens Road Central Hong Kong

• Images included? Please embbed or flatten your images’ layers. Office Phone: 2776 2772

Need our help? Trim size

Bleed size

We love to design! Speak to our sales person at 2776 2772 or email ads@hkisland.com

marketplace

Marketplace adverts

Mechanical specifications

Triple-horizontal 190mm x 57.5mm (W x H)

Double-horizontal 125mm x 57.5mm (W x H)

Single

60mm x 57.5mm (W x H)

Doublevertical

60mm x 120mm (W x H)

Quad

File copy

• Are specially designed for small businesses and local service providers. • All marketplace advertisers automatically recieve a free listing in our monthly Ultimate Guide. • We offer special discounts for long term advertisers. • Payment is easy. You can send a cheque or make bank transfer. • Marketplace ads are simply the best value in town for reaching Hong Kong Island residents who need your services.

125mm x 120mm (W x H)

Half page

190mm x 120mm (W x H)

Triplevertical 60mm x 182.5mm (W x H)

For more info call 2776 2772 or email: ads@fastmedia.com.hk

Rate card for marketplace adverts 1x

12x

Half page

$9,000

$8,550

$8,100

$7,200

Quad

$5,400

$5,130

$4,860

$4,320

Triple

$4,400

$4,180

$3,960

$3,520

Double

$3,000

$2,850

$2,700

$2,400

Single

$1,600

$1,520

$1,400

$1,280

A delinquency charge of 2% per month will be made on any invoice outstanding for more than 30 days from the date of invoice.

Artwork made easy Fast Media Ltd Floor LG1, 222 Queens Road Central Hong Kong

• Crop Marks requested to recognize your artwork’s size. Office Phone: 2776 2772

• 5mm bleed area. • To avoid any trimming mistake from printer? take care of your text area. • Fonts included? Please outline or embedded your fonts.

Trim size

• Images included? Please embbed or flatten your images’ layers.

Need our help? We love to design! Speak to our sales person at 2776 2772 or email ads@hkisland.com

classified For more info call 2776 2772 or email: ads@fastmedia.com.hk

Classified ads Everyone loves the small ads! A great spot for tuition, property sales and that hare-brained project.Charities can advertise for free. Spread the love!

File copy

How much? Classified adverts No. of insertions

Charities/ Community

Domestic Helpers

Lost & Found

free free free (50 words max) (28 words max) (28 words max)

Services

Property Rentals / Property Overseas

Employment / Recruitment

Financ, ie Home Insurance, Tax Agent, etc

$460 = first 28 words, $6 per extra word

$560 = first 28 words, $3 per extra word

$600 = first 28 words, $3 per extra word

10% off

20% off

12x

30% off

free

$50

Fast Media’s philosophy

Fast Media’s philosophy is to publish market-leading “residential lifestyle” magazines that connect with Hong Kong’s brand conscious, high net-worth, individuals through the area in which they live. More than any other media, our “residential lifestyle” magazines form a unique bond with their readers. Our editorial is of international quality. But our content is highly localised. Each magazine defines the core lifestyle values and provides detailed living information associated with each residential area. For our high net-worth residents our magazines are the best source of lifestyle information, local events, products and services.

Our monthly magazines are free to our target high net-worth residents. We reach our readers in the following ways: 1 We mail direct, for free, to subscribers who live in our target area 2 We deliver direct into targeted high net-worth building and residential complexes 3 We distribute free in select high-value venues such as privatemembers clubs, international schools, serviced apartments and select bars & restaurants. Welcome to the world of luxury residential lifestyle magazines.

Fast Media: Local content, international quality.

www.hkisland.com

terms & conditions Material & Deadlines 1. All advertising reservations and materials must be received on or before 17th day of the month for publication the following month. Exceptions can only be made with the written permission of The Publisher. 2. Customers with long term contracts wishing to update artwork (when allowed by their contract) must send new artwork to Fast Media Ltd by the 17th of each month, for publication in the following month’s issue. In the absence of written notification by the 17th of each month Fast Media Ltd will re-run the ad unchanged in the next issue.

Payment 3. Frequency discounts apply to ads run in a continuous period. No alternating issues or other schedules are allowed. Frequency must be ordered with the first insertion. 4. Payment must be received (not postmarked) on or before 17th of the month before publication. Any invoice not paid within 30 days of invoice will be subject to interest and penalty charges. 5. In the event of a customer failing to pay an invoice Fast Media Ltd reserves the right to cancel publication of any ads under contract to that customer. 6. There will be a HK$200.00 charge for any check not honored by the bank. Returned checks must be replaced with certified/cashier/wire transfer funds within 48 hours of notification. Fast Media Ltd reserves the right to withhold further advertising pending receipt of replacement funds. 7. In the event an account is referred to a third party for collection, advertiser agrees to pay collection and/or attorney fees, as well as court costs incurred to effect collection. 8. Extension of credit to advertising agencies is based on the agency’s acceptance of sole liability for all advertising placed by it and billed to its account. No endorsement, statement or disclaimer on any insertion order, check or letter shall act as an accord or satisfaction, or as a waiver of this condition unless and until it is accepted by Fast Media Ltd by a separate written agreement signed by a duly authorized representative of Fast Media Ltd. In the event of nonpayment of any agency account, prior to referring said account for third party collections, Fast Media Ltd reserves the right to contact the agency’s client(s), as disclosed principal(s), for payment. If the outstanding balance is still not satisfied, Fast Media Ltd may proceed with collections against both the agency and its client(s). No such action on the part of Fast Media Ltd shall relieve the agency of liability for the debt.

Refunds 9. No refunds will be given for failure to publish an ad. Instead, the ad will be published in the next available issue. The only exception is for time-sensitive ads (such as event ads).

Cancellations 12. The Customer may cancel an ad only before the first insertion of the ad. The request for cancellation must be made in writing via registered mail to The Publisher, and must be received on or before the 17th of the month before publication. No telephone cancellations are accepted. For administrative reasons, no refunds are allowed after the first insertion. 13. Fast Media Ltd will not be liable for any loss or damage incurred by a Customer arising from any failure to publish Advertising in accordance with a Customer’s request.

Content of Ads 14. Any advertising copy that might be mistaken as an article, commentary or other nonadvertising material must be clearly marked “advertisement”. In the event such copy is not clearly marked, the “advertisement” notation will be added by Fast Media Ltd. 15. The Customer certifies that it has all necessary rights and permissions to offer, sell and/ or license advertised products and services and that their advertisement does not and will not violate any applicable laws or regulations or any third-party rights (including, without limitation, intellectual property rights), or contain any libelous or defamatory materials. The advertiser and advertising agency assume liability for all ad content (regardless of who designed the ad) and any claims arising therefrom made against Fast Media Ltd, including costs associated with defending against such a claim. 16. In the event that the ad was designed by a third party (including Fast Media Ltd) the content of the ad and liability for the ad still rests with the advertiser.

Ad Placement 17. Fast Media Ltd does not guarantee any given level of circulation or readership for an advertisement. Fast Media Ltd reserves the right to vary the placement of Advertising or to change the format of Advertising (including changing colour to black and white) without notice to Customer or any change to rates. Fast Media reserves the right to change the title or name of the magazine publication without notice or any change to rates. If the press configuration is changed, Fast Media reserves the right to shrink or enlarge the Advertising by up to 10%. 18. All positions are at the option of Fast Media Ltd. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. Fast Media Ltd will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee that they will be followed. Payment of a premium position fee does not guarantee positioning. In the event that Fast Media Ltd is unable to provide the requested positioning, the premium position fee will be refunded. Customer service representatives and Account Managers are not authorized to modify this provision or to guarantee positioning on behalf of Fast Media Ltd.

10. Fast Media Ltd is not responsible for misspellings or other errors in advertisements. Proofs are not provided. 11. It is the Customer’s responsibility to find an issue of the magazine in which their ad appears to check if the ad is correct. If there is a mistake, one free insertion of the ad will be given regardless of the number of issues in which the mistake has appeared. A refund for the incorrect ad will be given only if i) the ad was time sensitive and no free insertion can be given and ii) the error was a material one which would prevent a reader from reaching the advertiser (for example a wrong telephone number).

Floor LG1, 222 Queens Road Central, Hong Kong

General 19. Advertiser (and agency) may not resell any advertising or advertising space. 20. Fast Media Ltd shall be under no liability for its failure for any cause to insert an advertisement. 21. Fast Media Ltd reserves the right to edit, revise or reject any advertising.

Sales & Marketing: 2776 2772

General: 2776 2773