Shift_Portfolio_Selected Works by Saili Sawant

[1 ]

[Selected Works of ]

Saili Sawant, MA [Goal]

Make Shift Happen.

ft Shi [Year]

[Categories]

2018–2020

Branding

[Term]

Spring 2020 [Program]

MA Graphic Design [Course]

MA Portfolio Seminar

Print UI/UX

[ 2]

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

[3 ]

[ 4]

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

[5 ]

[Selected Works of ]

Saili Sawant, MA [Goal]

Make Shift Happen.

ft Shi [Year]

[Categories]

2018–2020

Branding

[Term]

Spring 2020 [Program]

MA Graphic Design [Course]

MA Portfolio Seminar

Print UI/UX

[ 6]

[Contact]

sailisawant.com saili.sawant99@gmail.com +1 415 420 6570 [Copyright Š 2020 By Saili Sawant]

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, including photocopy or any storage or retrieval systems, without prior written permission.

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Th e Conce pt

[7 ]

cept Con [The Concept]

The shift in thinking inside the box, yet out of it. The shift in how I see, feel and perceive the world around me. The shift in who I was and who I now aim to be. The shift in being able to use the power of design to change perceptions. The shift that makes today better than yesterday. The shift in how I see the future. My portfolio is an outcome of these various shifts of life that has made me a much better designer and a human.

[ 8]

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Ta b l e of Conte nt s

[9 ]

tents Con [Project 01]

[Project 04]

[Project 07]

10 ­– 23

52– 69

114 ­– 125

Fearful

Reverence

Seashells

[Project 02]

[Project 05]

[Project 08]

24 ­– 39

70 ­– 93

126 ­– 145

Confessions

Discovery

Opposites

[Project 03]

[Project 06]

[Project 09]

40 ­– 51

94 ­– 113

146 ­– 171

Trilogy

Perfection

Typoholic

[ 10 ]

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Fe a r ful

[1 1 ]

[ ]

[Objective]

Through typographic explorations and experiments, express the given words. Create two visually appealing and unique posters. The first word was “Frantic” and the second was the title of a song, “Locked Away”.

[Approach]

Since the project was about experimenting, I tried out various methods other than computer explorations to emote the feeling of fear through typography. I used various tools and media such as inks, projector and household materials, to create strong layouts.

ful Fear [0 1 / 0 9]

[Course Name]

[Course Number]

Type Experiments

GR 613

[Project Name]

[Instructor]

Experimental Type

Christopher Morlan

[Category]

[Semester]

Typography

Fall 2019

Hand Lettering Poster Design [Digital Tools]

Adobe Photoshop Adobe Illustrator

Proj.

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S e l e c te d Wor ks of S ai l i S awa n t

Fe a r ful

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SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

Fe a r ful

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S e l e c te d Wor ks of S ai l i S awa n t

Fe a r ful

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Shi f t

SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

Fe a r ful

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S e l e c te d Wor ks of S ai l i S awa n t

Fe a r ful

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Fe a r ful

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

C o n fe ss ions

[2 5 ]

[ ]

[Objective]

Observe and document your life, emotions and experiences for three months and extract things that are unique to you and your personality. Through typographic experiments, design a journal that takes the reader through your experiences.

[Approach]

After several weeks of documenting my daily life, I came across some weird obsessions that I possess. As I tracked my behaviors on different days of the week, I found out that I was addicted to buying cosmetics and beauty products that I did not need. Since the cycle of buying, regretting and buying again was an ongoing process, I connected pages of the entire book together with a single hand-drawn line.

sions Confes [0 2 / 0 9]

[Course Name]

[Course Number]

Type Experiments

GR 613

[Course Name]

[Instructor]

Confessions of a

Christopher Morlan

Compulsive Buyer [Category]

Typography Illustration Book Design [Digital Tools]

Adobe Photoshop Adobe InDesign

[Semester]

Fall 2019

[ 26 ]

Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

C o n fe ss ions

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S e l e c te d Wor ks of S ai l i S awa n t

C o n fe ss ions

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S e l e c te d Wor ks of S ai l i S awa n t

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S e l e c te d Wor ks of S ai l i S awa n t

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Selected S e l e c te d Works Wor ks of of Saili S ai l i Sawant S awa n t

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S e l e c te d Wor ks of S ai l i S awa n t

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Tr i l o g y

[4 1 ]

[ ]

[Objective]

Design a series of three book covers that are visually unique and appealing. Use various principles of design to redesign the book covers with a different approach, yet maintaining the essence of what the books stand for.

[Approach]

Since I selected books written by an Indian author about an Indian God, I decided to use the ‘Devnagari’ script to create an authentic and traditional feel. Since my target audience were based in America, I used Roman letters as my primary element and incorporated the Indian letters to create three fun and dynamic­looking book covers.

logy Tri [0 3 / 0 9]

[Course Name]

[Course Number]

Type Composition

GR 619

[Project Name]

[Instructor]

Shiva Trilogy

John Nettleton

[Category]

[Semester]

Typography

Spring 2019

Book Cover Design [Digital Tools]

Adobe Photoshop Adobe Illustrator

Proj.

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Tr i l o g y

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S e l e c te d Wor ks of S ai l i S awa n t

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Tr i l o g y

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S e l e c te d Wor ks of S ai l i S awa n t

Tr i l o g y

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S e l e c te d Wor ks of S ai l i S awa n t

Tr i l o g y

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Shi f t

S e l e c te d Wor ks of S ai l i S awa n t

Reve re nce

[5 3 ]

[ ]

[Objective]

Design an app based on an idea that is personal and unique to you. The concept can be imaginative but the functioning of the app must be based on logic and must be designed to be as good as a real application for the target audience.

[Approach]

After brainstorming several ideas, I decided to go forward with a concept that ties me back to my roots, which is to my home country—India. Coming from a place with high spiritual beliefs, I have always wondered what it would be like if our prayers got answered. Thus, the “Mini Shrine” app is a fun way to get advice and stay connected to the divine entities.

rence Reve [0 4 / 0 9]

[Course Name]

[Course Number]

Digital Design

GR 605

Studio

[Instructor]

[Project Name]

Mini Shrine

Bob Slote [Semester]

Fall 2019

[Category]

UI/UX [Digital Tools]

Adobe XD Adobe Illustrator

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S e l e c te d Wor ks of S ai l i S awa n t

Reve re nce

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S e l e c te d Wor ks of S ai l i S awa n t

MINI SHRINE

Reve re nce

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S e l e c te d Wor ks of S ai l i S awa n t

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SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

D i s cove r y

[7 1 ]

[ ]

[Objective]

Select an existing Annual Report that is not well designed and redesign a new version of the report which focuses on refined typography, well-designed information graphics, charts and a good selection of images.

[Approach]

I selected the NASA Annual Report FY 2018. I wanted to explore unconventional ways of treating the headlines, images, and information graphics. I also decided to stick to the two main colors of NASA that are red and blue, to retain the identity. This also made the report a two-color print job, which will reduce production costs.

covery Dis [0 5 / 0 9]

[Course Name]

[Course Number]

Type Systems

GR 601

[Project Name]

[Instructor]

NASA FY 2018

John Nettleton

[Category]

[Semester]

Typography

Summer 2019

Annual Report [Digital Tools]

Adobe Photoshop Adobe InDesign Adobe Illustrator

Proj.

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S e l e c te d Wor ks of S ai l i S awa n t

D i s cove r y

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[Shi 80 ] f t

ft S elected Wor ks of S ai l i S awant Shi

S e l e c te d Wor ks of S ai l i S awa n t

Th e Fe e ling Of Fe a r

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Shi f t

SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

Pe r fect ion

[9 5 ]

[ ]

[Objective]

Get out of your house and search for a potential sign that has several messaging intentions. Develop a design campaign that involves a narrative, series and a digital component to promote the brand that the sign is related to.

[Approach]

The sign that I selected was a communication that promoted an upcoming sale of MAC Cosmetic products. I wanted to create a “bold yet elegant� look to the entire design campaign.

The idea was to show off the products in a more creative and visually appealing way. The theme of combing photography with illustrations worked well throughout the campaign.

fection Per [0 6 / 0 9]

[Course Name]

[ Course Number]

Visual Literacy

GR 618

[Project Name]

[Instructor]

MAC Cosmetics

Hunter Wimmer

[Category]

[Semester]

Branding

Spring 2019

[Digital Tools]

Adobe Photoshop Adobe InDesign Adobe Illustrator

Proj.

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SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

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Shi f t

FIND YOUR PERFECT MAC BLEND THIS SUNDAY AT TECH 101!

S e l e c te d Wor ks of S ai l i S awa n t

DEFINE.

[ 10 0 ]

For Over-seas Tourists

45% off

Register for free at Mac Cosmetic Store 45 Powell St, San Francisco, CA 94102

For Rewards Members

30% off

Special Discounts!

Every Sundays, From 9 am – 10 am

TECH 101

Pe r fect ion [ ]

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[ 10 2 ]

GLOW.

TECH 101 Special Discounts!

Every Sundays, From 9 am – 10 am

GET YOUR MAC SHINE THIS SUNDAY AT TECH 101!

Special Discounts!

Every Sundays, From 9 am – 10 am For Rewards Members

45% off

For Over-seas Tourists

30% off

For Rewards Members

45% off

For Over-seas Tourists

CHARM.

TECH 101

30% off

S e l e c te d Wor ks of S ai l i S awa n t

DISCOVER NEW MAC SHADES THIS SUNDAY AT TECH 101!

Register for free at Mac Cosmetic Store 45 Powell St, San Francisco, CA 94102

[1 0 3 ]

DEFINE. FIND YOUR PERFECT MAC BLEND THIS SUNDAY AT TECH 101!

TECH 101 Special Discounts!

Every Sundays, From 9 am – 10 am

Register for free at Mac Cosmetic Store 45 Powell St, San Francisco, CA 94102

30% off

For Rewards Members

45% off

For Over-seas Tourists

Register for free at Mac Cosmetic Store 45 Powell St, San Francisco, CA 94102

[ 10 4 ]

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TECH 101

W H AT ’ S N E W

P

Pe r fect ion

[1 1 3 ]

[ ]

2

RODUCTS

B E S T- S E L L E R S

GOODBYES

STO R E S

THE GREATEST AND LATEST FOR LESS, AT TECH 101!

MAC Cosmetics is the world’s leading and professional makeup authority because of our unrivaled expertise in make up artistry. MAC Cosmetic is at forefront of fashion trend setting, collaborating with some of talents from fashion and popular cultures.

READ MORE

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S e l e c te d Wor ks of S ai l i S awa n t

S e a she lls

[1 1 5 ]

[ ]

[Objective]

Select a book of your choice that includes headlines, subheadlines, body content, images and image captions.

Redesign the book by applying the various principles of design and refine the typography.

[Approach]

I selected the book named “Seashells� for this project as the original design was unsatisfactory. The goal for redesigning the layouts was to create the calm, refreshing, serene feeling that one experiences at the beach. This relates to the author of the book, Budd Titlow, who writes what he feels about the various types of seashells.

shells Sea [07 / 10]

[Course Name]

[Course Number]

Type Composition

GR 619

[Project Name]

[Instructor]

Seashells

John Nettleton

[Category]

[Semester]

Typography

Spring 2019

Book Redesign [Digital Tools]

Adobe Photoshop Adobe InDesign

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S e l e c te d Wor ks of S ai l i S awa n t

B.

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C.

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S e l e c te d Wor ks of S ai l i S awa n t

O p p os ite s

[1 2 7 ]

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[Objective]

Redesign promotional materials for an already existing design conference. The typography must be the hero element in all of the collaterals.

[Approach]

I chose "DesignYatra", which is India's biggest international Design Conference. The theme for 2018 was "Contrary Thinking", dedicated to design rebels that challenge the norms of design. On the contrary to the saying opposites attract and likes repel, I came up with the idea of "Opposite Rebel".

Thus, I developed a theme that was bold, colorful and vibrant that reflected the nature of the Indian culture.

sites Oppo [0 8 / 0 9]

[Course Name]

[Course Number]

Type Systems

GR 601

[Course Name]

[Instructor]

DesignYatra 2019

John Nettleton

[Category]

[Semester]

Typography

Summer 2019

Conference Materials [Digital Tools]

Adobe Photoshop Adobe Illustrator Adobe InDesign

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Design Yatra

REGIS TRATION DESK

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[Objective]

Design a type specimen for a typeface of your own choice.

The specimen must be a unique idea that grabs the attention of graphic designers.

[Approach]

The typeface that I selected is called "Advent Pro". The goal for this project was to make the type specimen informative as well as useful for the designers. Thus, I designed a diary for typography lovers and named it "Diary of a Typoholic".

It contains organizers, budget and project planners, working space and basic typography information. The diary is also a two-color print job to reduce production costs.

holic Typo [0 9 / 0 9]

[Course Name]

[Instructor]

Type Composition

John Nettleton

[Category]

[Semester]

Typography

Spring 2019

Type Specimen [Digital Tools]

Adobe InDesign Adobe Illustrator [Course Number]

GR 619

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SSeelleeccte tedd Wor Works ks of of SSai aillii SSawa awanntt

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A c k n owle dgme nt s

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[Acknowledgments]

I would like to express my gratitude to each and everyone who has been a part of this huge positive shift in my life.

Thank you to my mom, dad, my sister and my friends for their immense love and support. Most of all, a big thank you to the instructors of the Academy of Art University who have helped me grow in an academic sense as well as in life.

You! Thank [Instructors]

[Father]

Andrea Primental

Hemant Sawant

Barbara Hughes Bob Slote Carolina De Bartolo

[Mother]

Ketki Sawant

Celia Jaber

[Sister]

Christopher Morlan

Saloni Sawant

Hunter Wimmer John Nettleton Mary Scott Sandra Isla

[ 17 4 ]

[Title]

Shift [Designer]

Saili Sawant, MA [Contact]

sailisawant.com saili.sawant99@gmail.com +1 415 420 6570 [Instructor]

Mary Scott [School]

Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 [Program]

MA Graphic Design [Typography]

Berthold Walbaum IBM Plex Sans [Photography]

Unsplash.com Saili Sawant [Printing and Binding]

Blurb.com

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sailisawant.com

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