Seventeen_Visual Standards Guide // GR604 Student Project

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VISUAL STANDARDS GUIDE A re-branding project for Seventeen

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VISUAL STANDARDS GUIDE The main aim of the Visual Standards Guide was to set up usage rules for the logo that the user can refer to. It also establishes future goals on how the brand can be converted into services, products or various promotions for the betterment of the brand image and further expansion of the company.

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Visual Standards Guide GR 604: Nature of Identity Spring 2020

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“I think being a teenager is such a compelling time period in your life—it gives you some of your worst scars and some of your most exhilarating moments.”

— Stephenie Meyer, American YA fiction writer and Film producer

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TABLE OF CONTENTS

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BRAND INTRODUCTION 11

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LOGO STANDARDS

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Brand Overview

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Our New logo

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Brand Mission

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Logo Anatomy

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Clear Space

32

Logo Variations

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Black and White Logo

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Logo Sizing

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Unacceptable uses

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TA B L E O F CO N T E N T S

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VISUAL SYSTEM

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OUR FUTURE 53

Color Standards

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Our New World

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Type Standards

46

Future Stage

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Business System

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B R A N D I N T R O D U CT I O N

BRAND INTRODUCTION Brand Overview

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Brand Mission

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BRAND OVERVIEW

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Founded in 1944 by Helen Valentine, “Seventeen” magazine was the first modern ‘teen magazine’. After an immediate success, it became iconic in establishing the tastes and behaviors of successive generation of teen girls. The magazine played a vital role in shaping the modern teen girl ideal as consumers of popular culture and helped create the concept of ‘teenager’ as a distinct demographic in that era.

The early “Seventeen” provided a generation of the thinking young women with information on citizenship and clothing, politics and popularity, adult occupations and adolescent preoccupations, until the economic and social forces converged to reshape the magazine toward teen consumerism. Later, Seventeen took a more fashion and romance-oriented approach in presenting its material while promoting self-confidence in young women.

Valentine wanted Seventeen to address the teenage girl as one that wasn’t only interested in fashion and boys, but who also had a political and social conscience. She wanted the magazine to show that teens needed to be taken more seriously. The magazine’s target audience was right in its title. Valentine once described the age of seventeen as “the age when a girl is no longer a child, yet isn’t quite a woman.” Thus the brand caters to the adolescent needs of smart and capable young women who are one of the most significant economic forces of the society.

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BRAND OVERVIEW

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OUR NEW MISSION STATEMENT

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M I S S I O N S TAT E M E N T

“Our Mission is to inspire teen girls to be the confident voices and role models that the community needs.�

Seventeen’s early core lied in inducing a sense of strength and confidence in young women before it shifted its focus into fashion, beauty and more consumer oriented communications. It has the potential to reach out to the target audience in various ways rather than just publications. The brand has an opportunity to go back to its roots and evolve into more successful and useful outcomes.

Thus our new mission is to help young teens to evolve into confident and independent women.

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LO G O S TA N D A R D S

LOGO STANDARDS Our New logo

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Logo Anatomy

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Clear Space

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Logo Variations

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Black and White Logo

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Logo Sizing

38

Unacceptable uses

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Our new logo is created based on our three keywords: Confidence, Progressive and Enjoyable. It is the combination of the Seventeen symbol and word mark.

The logo represents our mission to help leverage teens into confident young women of the society. It is a combination of a crown, a shield and the numbers 1 and 7, to create a dynamic unit paired with a custom made word mark.

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O U R N E W LO G O

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O U R N E W LO G O

Use this logo for products and services as vibrant shade has an ability to catch immediate attention of the audience. It should be used for initiatives that the teens look up to seek help for any problems.

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Use this logo for events and playful promotions that bring the target audience together to form connections and spread positivity. It also signifies the growing and progressive nature of the brand. Thus it can be used for educational initiatives as well.

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O U R N E W LO G O

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LOGO ANATOMY

Logo Symbol Seventeen’s new logo symbol is built with the value of ‘x’ as a unit of measurement. The ‘x’ equals to the width of the number ‘1’ that is enclosed within the shape of a shield. This measurement determines the stroke width of the number ‘7’ and the height of the crown. The inclination, that creates a diagonal at the bottom of the numbers, is 45˚, thus making the construction of the logo a perfect geometrical structure.

x

Detail of the Inclination

90°

45°

Detail of the Crown

x

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LO G O A N ATO M Y

3.5x

x

x

5x

4x

x

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LOGO ANATOMY

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Logo Word Mark Seventeen’s word mark is based on the ‘Steelfish’ which is a well constructed condensed typeface. The new logo is created by using circles to create curves at the edges of the letters. The entire unit combines well with the bold and solid logo symbol. Letters ‘S’, ‘N’ and ‘V’ have been reconstructed to match the new structure of the letter ‘E’ and ‘T’.

Original Typeface: Steelfish Regular

Detail of the Letter ‘S’

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LO G O A N ATO M Y

9x

3x

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SYMBOL AND WORD MARK LOGO LOCKUP +

+

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+

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LO G O A N ATO M Y

This above horizontal lockup is the primary logo that must be used for all the brand deliverables. The vertical lockup that is shown on page no. 31 must be used in case of any space issue.

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CLEAR SPACE

It is essential to maintain a constant clear space around the logo to ensure that while designing collaterals, other design elements are not placed too close to the logo. The reason for clear space is to ensure that a logo maximizes visibility and impact. The clear space in the case of Seventeen logo is ‘0.75 x’ which is derived from the width of the number ‘1’, as shown in the logo anatomy.

Logo Symbol:

0.75 x

Logo Type:

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x 0.75 x 0.75 x

0.75 x

0.75 x

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C L E A R S PA C E

Horizontal Lockup:

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

Vertical Lockup:

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

0.75 x

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LOGO VARIATIONS

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Our logo can be used in different formats. Following the rules and using the logo according to given specifics is important for clarity and good visual impact. The two extra colors that are the Seventeen Teal and the Seventeen Yellow are the two variations that can be used other that the Seventeen Red. But all three colors cannot be used at once.

Full Color Logo:

100% Black on white:

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White on 100% black:

LO G O VA R I AT I O N S

Color Variations (Symbol with word mark):

Use this logo for products and services as vibrant shade has an ability to catch immediate attention of the audience.

It should be used for initiatives that the teens look up to to seek help for any problems.

White on Seventeen Red:

Use this logo for events and playful promotions that bring the target audience together to form connections and spread positivity. It also signifies the growing and progressive nature of the brand. Thus it can be used for educational initiatives as well.

White on Seventeen Purple:

Color Variations (Symbol):

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BLACK AND WHITE LOGO

Since Seventeen has a diverse set of initiatives for helping teen girls become confident women, our logo is also designed to adapt with various backgrounds and surfaces. The black and white version of the logo can also be also on shades of greys as per requirement.

The white logo can be used on 100% to 50% black background. The 40% black background is suitable for both white and black logo. Our black logo can only be used on 30% black to white background.

100% K

80% K

60% K

50% K

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B L A C K A N D W H I T E LO G O

40% K

30% K

10% K

0% K

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LOGO SIZING Symbol 2 inch (height)

1.5 inch (height)

1 inch (height)

0.5 inch (height)

Logo Cannot be scaled smaller that 0.25 inch

Vertical Lockup

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LO G O S I Z I N G

Our logo can be easily adapted to various sizes according to the medium it is being used on. The user must follow the given size chart for clarity and good visibility of the logo. For smaller size requirement, the Seventeen symbol or the word mark are the appropriate choices. For larger sizes, all the alternatives will work well. For web usage or printing materials like stationary, the vertical lockup should not be used. For the symbol, 0.5 inch is the minimum that can be used.

Horizontal Lockup

Word Mark

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UNACCEPTABLE USES

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We have established strict rules for our logo that must be followed for clarity and good visual impact. Following are some unacceptable uses of the logo.

Don’t add anything.

Don’t Stretch.

Don’t add gradient.

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U N A CC E P TA B L E U S E S

Don’t use other color.

Don’t use transparency.

Don’t add shadow.

Don’t change proportions.

Don’t rotate.

Don’t outline the logo.

Don’t change position of the symbol.

Don’t use backgrounds that do not have enough contrast.

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V I S U A L SY S T E M

VISUAL SYSTEM Color Standards

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Type Standards

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Business System

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COLOR STANDARDS

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We have provided CMYK, RGB, PMS and HEX color values. Users must follow these color values throughout all branding collaterals.

RGB values should be used for on-screen presentation or for all types of web usage. Please note that these color may appear slightly different on different screens.

Primary Colors:

Secondary Colors:

Seventeen Red

Black

PMS 1935C

RGB 36/36/36

RGB 212/29/64

CMYK 00/00/00/95

CMYK 10/100/75/02

HEX #242424

HEX #d41d40

Seventeen Purple

White

PMS 267C

RGB 255/255/255

RGB 90/05/125

CMYK 00/00/0/00

CMYK 80/100/00/05

HEX #ffffff

HEX #592a7c

Seventeen Yellow PMS 150C RGB 240/182/90 CMYK 05/30/70/00 HEX #f0b65a

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CO LO R S TA N D A R D S

Main Logos Use this version all the time.

Alternatives Use these versions for different events.

Use this for motivational initiates if

Use this for educational initiates

the logo needs to be placed on the

if the logo needs to be placed on the

Seventeen red background.

Seventeen purple background.

Use this if the logo needs to be

Use this if the logo needs to be

placed on dark black backgrounds.

placed on lighter backgrounds.

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TYPE STANDARDS

Sticking to the following typefaces is very essential to maintain consistency throughout the Seventeen initiatives. Use of typefaces should strictly fall within the visual system that we have developed for our brand. We exclusively use DIN for all of our collaterals.

DIN Regular:

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

DIN Medium:

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

DIN Bolf:

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

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T Y P E S TA N D A R D S

DIN is a realist sans-serif typeface. It includes ranging figures and several refinements that allow it to perform better as a print and screen text face.

Designer

Albert-Jan Pool

Acronym

Deutsches Institut fĂźr Normung

Publisher

FontShop

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Seventeen exclusively uses DIN for all of its collateral.

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T Y P E S TA N D A R D S

Headline 33/35 0 tracking

Subheadings 18/22 0 tracking

Subheadline 2

HEADLINE

Subheading 1 Subheading 2 Subheading 2

10/13 +20 tracking

Body Copy

Founded in 1944 by Helen Valentine, “Seventeen”

(highlight)

magazine was the first modern ‘teen magazine’.

8/11

After an immediate success, it became iconic in

+20 tracking

establishing the tastes and behaviors of successive generation of teen girls.

Folios 6/9 +20 tracking

FO L I O I N FO R M AT I O N

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B U S I N E S S SY S T E M

Stacy Jones Manager 501 The Embarcadero San Francisco, CA 94105 +1 (415) 667 8890 stacya@seventeen.com

1478 Gregory Lane San Francisco, CA 94110

BUSINESS SYSTEM

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OUR FUTURE

OUR FUTURE Our New World

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Future Stage

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OUR NEW WORLD

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The following chart lists the possibilities for our future brand expansion. They are segregated into various categories to ensure that Seventeen is a robust brand that strives to keep up with its mission.

Products

Services

Seventeen On the Go

P1

TeenTales

P2

Stay On Track

P3

Teen Virtual Library

S1

Teen Help S2 Teen Volunteer

S3

Co-Branding Opportunities

Movie Marathon

C1

Events

Confident Teen

Ev1

Teen Talk Ev2

Experiences

Educational Opportunities

Teen Cultural Fair

Ev3

Teen Role Model

Ev4

Teen Defence

Ex1

Teen Spirit Exchange

Ex2

Seventeen Language School

Ed1

Voice of Democracy

Ed2

Teen TV Ed3

Environments

Teen Cafe En1 Teen Career Fair

En2

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OUR NEW WORLD

Building Confidence Chart:

Guide

P1

Ed2

En2

S3

S2

Ex1

P3

Ex2 Ev1

Motivate

Educate

P2 C1

S1

Ev2

En1

Ev3

Ed3

Ev4

Ed1

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Seventeen on the Go

Type: Product (P1)

This Confidence kit has all the necessary things that the teenage girls require for emergency situations. Like flush able wipes,

A portable confidence care kit for teens

sanitary napkins, stain remover, panty liners, hairbrush, hair ties, deodorant, razor, hand sanitizer, an extra pair of undies, mouth freshener, pepper spray for safety. This is a compact bag that can be carried anywhere or can easily fit in a bag pack.

The Seventeen on the Go reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with kit that makes them physically and mentally ready to handle any situation with confidence.

Similar to: Convenience Kits, Pantene, Dove Differentiators: The Seventeen on the go kit not only provides products for ensuring beauty and appearance, it also provides products that are handy in situations that require hygiene care and safety measures.

02

TeenTales

Type: Product (P2)

TeenTales helps teenagers to speak up and share their stories and experiences with others. It is also interactive as users can comment

TeenTales is a story sharing app where you can inspire or get inspired by real life stories of teens.

on shared posts if someone requires help. It enables teen girls to come together as one strong force that will influence many others.

The Seventeen TeenTales app reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by inspiring them and enabling them to speak up and take the frontline in the real world.

Similar to: StoryCorps, Scrawled Stories Differentiators: The TeenTales app will be interacted in nature rather than personal. It will enable teens to connect with each other, share their thoughts and opnions and theyw ill have the flexibility to share their stories through audio, video or writing.

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F U T U R E S TA G E

03 Type: Product (P3)

Stay on track This app tracks your progress on anything that has numerical value: grades, GPA, etc. It also tracks the daily goals that you set

Stay on Track is a goal tracker that helps organize your life for achieving success.

for yourself. The users can make a list that she wants to complete in a day or a week or a particular number of days. The app sets friendly reminders and also charts your success rate that in turn boosts your confidence and keeps you going.

The Stay on track app reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by helping them set and achieve their goals for self improvement and future success.

Similar to: Strides, Way of Life Differentiators: The Stay on track app not only sets timers and reminders to get your work done, but it also charts your success so that you are aware of how much effort you need to put in.

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Teen Virtual Library

Type: Service (S1)

This service will be linked to the Stay on Track app and the Seventeen counselling center. Once the library is subscribed for the

The library gives the users access to all the study material that teenagers need for better learning.

teens will have access to all the study material that they can go through for better understanding of their curriculum. As the library is in the form of a online archive, it will be available for the student anytime and anywhere.

The Teen Virtual Library reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with the best study material that will develop them into smarter and informed individuals.

Similar to: National Archives, AAU Library Archive Differentiators: In case of existing virtual libraries it is difficult to look for something specific amongst the large volumes of available content. Our library provides the student just what she needs, thus eliminating the confusion.

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Teen Help

Type: Service (S2)

Teen Help is a non-profit counselling service that is available for all young girls. It is a help line that can be used to connect to advisors

A help line number that is available 24/7 for all the girls.

and counsellors is you are feeling sad or anxious or you think you are in some kind of danger. The help line can also be used if you cannot understand which Seventeen service should be used in order to solve your problem. The counsellor will connect you to the appropriate Seventeen initiative for further guidance.

The Teen Help service reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by ensuring them that they have a strong support system that is available for them at all times.

Similar to: Teen Line Differentiators: This number is not just for emergency purpose but it can be used for any kind of issue that the teen is facing and wished to talk to a advisor, officer or a counsellor.

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Teen Volunteer

Type: Service (S3)

Teen Volunteer is dedicated towards bringing positive changes in the society with the help of enthusiatic teenagers. Young girls can

This service conducts social welfare events for the betterment of the society with teens as volunteers.

register for the event that Volunteen conducts and inturn receive certificate of appreciation which is valuable for future job prospects.

The events range from cleanliness drives, Go Green events, Help the Needy fundraisers and many more. These events will have teen girls leading the intiative for the betterment of the society.

Teen Volunteer reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with an opportunity to make a difference and contributing to a better future.

Similar to: Girl Scouts of America Differentiators: This will give teen girls an opportunity to explore their interests through various interactive events.

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F U T U R E S TA G E

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Movie Marathon

Type: Collaboration (C1)

This is an event organized for teenage girls. It plays movies based on inspiring and motivational stories of women. These include

This event plays women centric films and biographies of knows female personalities.

fictional as well as real life biographies. It also shows movies in genres like comedy, animation, romance for the purpose of entertainment. This is a collaboration event with AMC Theaters.

The Seventeen Movie Marathon reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by exposing them to good film content that is inspiring and motivational.

Similar to: AMC Differentiators: This will be an interactive event that will have a round after the movie that discusses the high points of the movie and the students can ask questions to the movie representatives.

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Confidence Teen Workshop

Type: Event (EV1)

The confidence development workshops comes with different options that help teens to handle problems in different environments,

This workshop helps build self confidence in teen girls.

that is at school at home, among group of friends, at workplace.

We conduct workshops on self defence, guidance on giving presentations, building personality and many more.

The Confidence Development Workshop reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by helping teens build their personality and becoming more self reliant.

Similar to: Unshakable, SkillShare Differentiators: The worshop will not only give advice and lectures but it will also have practise sessions for the teens to brush up on their skills.

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Teen Talk This is an opportunity for teenagers to represent themselves, their ideas, work, or potential career plans that they hope to seek in

A platform where student speakers can share their experiences, success stories or showcase their skills to the world.

the future. This helps inspire as well as get inspired. It helps build confidence and get prepared for the actual work industry that you wish to enter.

The Teen Talk reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with a platform where they can kick start their careers and promote themselves.

Similar to: Tedx Differentiators: This event gives teens an opportunity to inspire or get inspired and grow as confident adults with the help and support of each other. It establishes a community of strong growing individuals who are the future of the nation.

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Teen Cultural Fair

Type: Event (Ev3)

This fair gives international student in foreign countries to make new friends and gain interests of others in their traditions and

A platform where teens from various countries can set up stalls to communicate their cultures, exchange ideas and knowledge.

cultures. It is an event where you can either register to participate or just visit the event to get inspired and learn about things from around the world. Students can set up food stalls, art stalls, traditional costume stalls and a lot more.

The Teen Cultural Fair reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by giving them an opportunity to connect to the world and promote themselves by being in their own comfort zones.

Similar to: Frieze Art Fair, Art Market San Francisco Differentiators: Seventeen organizes and finances the entire event which gives teens a set platform to showcase their skills and learnings that they have acquired from their home country. Teens can showcase any good ideas, unlike other fairs that stick to one theme.

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F U T U R E S TA G E

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Teen Role Models

Type: Event (Ev4)

The Teen Role Model event hosts various women who have acquired success in their respective fields. The speakers share their

An event where women role models are invited to give speeches for guiding and inspiring young girls.

inspiring success stories which will help teen girls to work harder and proceed on their career paths.

The Teen Role Models reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by exposing them to women personalities that confidently took the world by storm and made a difference in the society by their work.

Similar to: 99U, The Moth Differentiators: This camp will be exclusive for females and it will have speakers from all over the globe, so that teens get to learn from real life experiences and elderly wisdom.

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Teen Defence

Type: Experience (Ex1)

At Teen defence we offer classes to teach young girls how to protect themselves and ensure safety. The classes are run by trained pro-

Teen Defence is a class that helps teens become self sufficient to ensure their own safety by various tricks and techniques.

fessionals who educate students on how to tackle situations like eve teasing, bullying, abuse. We also ensure on how to make a student mentally prepared rather than just making them physically fit.

The Teen Defence Class reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by making them self sufficient to handle unsafe situations and also preparing them to confidently speak up about their experiences rather than suppressing them.

Similar to: United studios of self defence Differentiators: Teen defence not only focuses on physical ability to ensure self safety but it also educates the teens on how to handle such situations mentally, which most of the times can leave scars on their minds.

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Teen Spirit Exchange Camp

Type: Experience (Ex2)

The Teen Exchange provides you with the opportunity to spend your school break at the Seventeen Exchange camp. As part of this pro-

An fun and educational exchange camp that conducts activities for teens during school summerholidays.

gram, you learn directly from some of the most talented professionals from various fields that visit the camp and conduct workshops, talks, competitions and more interactive activities that are fun as wells as educational.

The Teen Spirit Camp reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by developing their communication and personal skills which will enable them to develop a confident personality.

Similar to: Disney Cultural Exchange Program Differentiators: This camp will not only be enjoyable but also educational in nature. It will conduct various activities according to the ongoing trends and problems of the society.

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Seventeen Language School

Type: Education (ED1)

We help teen girls to become better in talking by conducting various classes. This also includes interactive class where students are

This school conducts professional language classes and trains teen girls to speak confidently.

trained on how to speak with each other in various situations. This helps young girls to be more precise and confident while communicating their thoughts and ideas to the outside world.

The Seventeen Language School reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by polishing their language skills and eliminating self-consciousness.

Similar to: IDESLI, ABC Languages Differentiators: Seventeen Language school is not just about becoming perfect in speaking a language it also teaches teens to speak with confidence.

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Voice of Democracy Scholarship and Counselling Center

Type: Education (ED2) This program is dedicated to identify young and deserving talent and

This scholarship program supports the financial needs of aspiring teenage girls.

support them financially to achieve their goals. If you are a student that is committed towards working hard for a particular career path than this scholarship will help you get through. The center also has professional career counsellors from various fields to guide teens to take the right decision.

The Seventeen Voice of Democracy Program reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by supporting them financially to complete their goals and become successful individuals.

Similar to: Generation Google Scholarship Differentiators: This program is integrated with an aptitude test and an eligibility competitive exam that needs dedication. The students receive a preparation material by Seventeen that prepares them to be the masters in their field.

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Teen TV

Type: Education (ED3)

This Channel has shows about building self confidence in teens, self defense, career development, fashion, beauty, selecting right

This television channel airs shows, talks, music for teen girls for entertainment as well as education.

path for your future, how to handle stress and depression, time and money management and many more things. Its encourage and inspire teens in various aspects of life.

The Teen TV reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by influencing and motivating them by exposing them to appropriate television content.

Similar to: MTV Differentiators: This will be focused only on teen girls and it will be a perfect mix of educational and well as entertainment content.

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Seventeen Cafe

Type: Environment (En1)

This cafe is a cosy place where teens can hang out, read books, write, do their homework and many more activities. The cafe has

This is a place where teens can come for relaxing their minds and get away from the stressful schedule.

two sections, one where you can sit alone and relax if you need some ‘me time’, and the other section where you can hang out with your friends.

The Seventeen Cafe reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with a positive environment where they can relax their minds and get their work done with a fresh mind.

Similar to: Starbucks Differentiators: Seventeen Cafe is a place where girls can do their ‘thing’ by still be in an outdoor environment. The cafe also organizes small interactive events. It also has a special healthy menu that the teens can order from while doing their work or while chilling with their friends.

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Teen Career Fair

Type: Environment (En2)

The career fair is held in different cities all around the world which bring the distant universities to you. As it is always better to speak in

In this fair we invite top universities to come and give information about their courses and answer questions.

person before making a career choice, we invite top university representatives that can talk to you and give information and explain the admission process of their university. You can walk around different counters and then chose the best suited option.

The Teen Career Fair reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by connecting them to top universities that can further their career paths and lead them towards future success.

Similar to: San Francisco Career Fair Differentiators: Seventeen will host separate career fairs for different streams and subjects. This will be related to the Seventeen Youth of the Democracy Counselling Center which will notify you about ongoing fairs, that will be most beneficial for you.

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TEEN HELP

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A help line number that is available 24/7 for all the young girls.

Teen Help is a non-profit counselling service that is available for all young girls. It is a help line that can be used to connect to advisors and counsellors is you are feeling sad or anxious or you think you are in some kind of danger. The help line can also be used if you cannot understand which Seventeen service should be used in order to solve your problem. The counsellor will connect you to the appropriate Seventeen initiative for further guidance.

The Get Help service reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by ensuring them that they have a strong support system that is available for them at all times.

Similar to: Teen Line Differentiators: This number is not just for emergency purpose but it can be used for any kind of issue that the teen is facing and wished to talk to a advisor, officer or a counsellor.

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The help line can be used even if you are feeling low and need a friend to talk to. It can be used anytime as it is a 24/7 service.

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The counsellors that help teens out are professionals and trained to handle various situations.

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CONFIDENT TEEN

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This workshop helps build selfconfidence in teens.

The confidence development workshops comes with different options that help teens to handle problems in different environments, that is at school at home, among group of friends, at workplace.

We conduct workshops on building self esteem, guidance on giving presentations, building personality and many more.

The Confidence Development Workshop reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by helping teens build their personality and becoming more self reliant.

Similar to: Unshakable, SkillShare Differentiators: The worshop will not only give advice and lectures but it will also have practise sessions for the teens to brush up on their skills.

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The workshop will include peer discussiosn where teens can interact, discuss and share ideas. One on one discussion with the representatives will follow after every session, where you can ask questions or seek help regarding a particular issue.

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TEEN TALK

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A platform where student speakers can share their experiences, success stories or showcase their skills to the world.

This is an opportunity for teenagers to represent themselves, their ideas, work, or potential career plans that they hope to seek in the future. This helps inspire as well as get inspired. It helps build confidence and get prepared for the actual work industry that you wish to enter.

The Teen Talk reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with a platform where they can kick start their careers and promote themselves.

Similar to: Tedx Differentiators: This event gives teens an opportunity to inspire or get inspired and grow as confident adults with the help and support of each other. It establishes a community of strong growing individuals who are the future of the nation.

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Teen Talk by Seventeen aims to research and discover “ideas worth spreading.� Teen Talk brings the spirit of young teenage girls around the globe through our events. These events are hosted by passionate teenagers who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities. The Teen Talk events include live speakers and recorded Talks and stories by aspiring teens of our community.

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The on stage experience that Teen Talk offers, helps boost confidence of young girls and provides them with a platform to showcase their talents and share their stories.

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LANGUAGE SCHOOL

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This school conducts professional language classes and trains teen girls to speak confidently.

We help teen girls to become better in talking by conducting various classes. This also includes interactive class where students are trained on how to speak with each other in various situations. This helps young girls to be more precise and confident while communicating their thoughts and ideas to the outside world.

The Seventeen Language School reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by polishing their language skills and eliminating self-consciousness.

Similar to: IDESLI, ABC Languages Differentiators: Seventeen Language school is not just about becoming perfect in speaking a language it also teaches teens to speak with confidence.

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Our School helps young girls to be more precise and confident while communicating their thoughts and ideas to the outside world.

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TEEN DEFENCE

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Teen Defence is a class that helps teens become self sufficient to ensure their own safety by various tricks and techniques.

At Teen defence we offer classes to teach young girls how to protect themselves and ensure safety. The classes are run by trained professionals who educate students on how to tackle situations like eve teasing, bullying, abuse. We also ensure on how to make a student mentally prepared rather than just making them physically fit.

The Teen Defence Class reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by making them self sufficient to handle unsafe situations and also preparing them to confidently speak up about their experiences rather than suppressing them.

Similar to: United studios of self defence Differentiators: Teen defence not only focuses on physical ability to ensure self safety but it also educates the teens on how to handle such situations mentally, which most of the times can leave scars on their minds.

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The young teen self defense class integrates the mind-body-spirit into developing skills for self-protection and avoidance of danger.

This is the quickest and best self defense teenage girls can experience. Tactics taught to girls work for developing self-confidence, especially for stopping bullying and other dangers like rape.

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TEEN CULTURAL FAIR

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A platform where teens from various countries can set up stalls to communicate their cultures, exchange ideas and knowledge.

This fair gives international student in foreign countries to make new friends and gain interests of others in their traditions and cultures. It is an event where you can either register to participate or just visit the event to get inspired and learn about things from around the world. Students can set up food stalls, art stalls, traditional costume stalls and a lot more.

The Teen Cultural Fair reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by giving them an opportunity to connect to the world and promote themselves by being in their own comfort zones.

Similar to: Frieze Art Fair, Art Market San Francisco Differentiators: Seventeen organizes and finances the entire event which gives teens a set platform to showcase their skills and learnings that they have acquired from their home country. Teens can showcase any good ideas, unlike other fairs that stick to one theme.

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This event gives teens a platform to showcase their skills and learnings that they have acquired from their home country.

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SEVENTEEN CAFE

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Seventeen Cafe is a place where teens can come for relaxing their minds and get away from their stressful schedule.

This cafe is a cosy place where teens can hang out, read books, write, do their homework and many more activities. The cafe has two sections, one where you can sit alone and relax if you need some ‘me time’, and the other section where you can hang out with your friends.

The Seventeen Cafe reinforces our mission of inspiring teenage girls to be the confident voices and role models of the community by providing them with a positive environment where they can relax their minds and get their work done with a fresh mind.

Similar to: Starbucks Differentiators: Seventeen Cafe is a place where girls can do their ‘thing’ by still be in an outdoor environment. The cafe also organises small interactive events. It also has a special healthy menu that the teens can order from while doing their work or while chilling with their friends.

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Seventeen Cafe is a place where girls can do their ‘thing’ by still be in an outdoor environment. The cafe also organizes small interactive events.

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TEEN VOLUNTEER

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This service conducts social welfare events for the betterment of the society with young teenager girls as responsible volunteers.

Volunteen is dedicated towards bringing positive changes in the society with the help of enthusiatic teenagers. Young girls can register for the event that Volunteen conducts and inturn receive certificate of appreciation which is valuable for future job prospects. The events range from cleanliness drives, Go Green events, Help the Needy fundraisers and many more. These events will have teen girls leading the intiative for the betterment of the society.

Volunteen reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by providing them with an opportunity to make a difference and contributing to a better future.

Similar to: Girl Scouts of America Differentiators: This will give teen girls an opportunity to explore their interests through various interactive events.

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We enable teen girls to bring positive changes in the society by giving them an opportunity to speak up.

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VOICE OF DEMOCRACY

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This is a scholarship program established to support the financial needs of aspiring teenagers.

This program is dedicated to identify young and deserving talent and support them financially to achieve their goals. If you are a student that is committed towards working hard for a particular career path than this scholarship will help you get through. The center also has professional career counsellors from various fields to guide teens to take the right decision.

The Seventeen Voice of Democracy Program reinforces our mission of inspiring teen girls to be the confident voices and role models of the community by supporting them financially to complete their goals and become successful individuals.

Similar to: Generation Google Scholarship Differentiators: This program is integrated with an aptitude test and an eligibility competitive exam that needs dedication. The students receive a preparation material by Seventeen that prepares them to be the masters in their field.

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We help teen girls to achieve their career goals & become successful individuals in their respective fields and streams.

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Check out our Brand Visual Development Guide to see how the new Seventeen was reborn and our Visual Strategy Guide to know more about us.

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Designer Saili Sawant Program MA in Graphic Design Typography DIN Photography Unsplash.com Seventeen.com Pexels.com Printing and Binding Blurb.com

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empoweringyounggirls.info

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