Keywords

BRAND KEYWORDS

In keeping up with our re-branding objective we established three brand keywords that help Seventeen expand in to future deliverables. When considering the future possibilities for Seventeen it is essential to tie them to these keywords.

Confident

Progressive

Enjoyable

CONFIDENT

Confidence is the belief that you will be successful. Confidence is related to self-esteem and resilience. It helps teenagers make safe, informed decisions and avoid people and situations that aren’t right for them. Seventeen will help you to be who you are and live life on your terms and desires. It will enable you to accept yourself and be confident.

PROGRESSIVE

Seventeen targets the female youth and it is outgoing, fun, free and progressive. It can set trends or a cult that youngsters can look up to. Seventeen helps teens to succeed in their set goals and motivated them to take the front seat and become the confident voices of the society.

ENJOYABLE

Teenage years should be enjoyed by every girl. Promoting happiness and a positive state of mind can have good effects on personality development. Teenagers are generally full of vitality and energy. This advantage allows them to conquer the world literally, experience new insights, gain wisdom and acquire knowledge. Seventeen makes this experience more enjoyable and memorable.