Adjacent Competitors

Adjacent competitors for Seventeen magazine are the ones that relate to the lives of the target audience either directly or indirectly. These are brands the audiences will purchase or have their interests in, if they do not purchase the magazine.

H&M

Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. It a brand that most teens love.

Sephora

Sephora is a French multinational chain of personal care and beauty stores. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.

Tampax

Tampax is a brand of tampon currently owned by Procter & Gamble. The original product was designed from the start as flushable and biodegradeable

Uniqlo

Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. The company is a wholly owned subsidiary of Fast Retailing Co., Ltd.

Carefree

Carefree is a brand of pantyliners from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeilPPC and currently being marketed by Edgewell Personal Care.

Claire’s

Claire’s, formerly known as Claire’s Accessories, is an American retailer of accessories, jewelry, and toys primarily aimed toward teens. It was founded in 1961 and is based in Illinois, Chicago.

Dove

Dove is a personal care brand owned by Unilever originating in the United Kingdom. Products include: antiperspirants/ deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products.

Starbucks

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks has been described as the main representative of “second wave coffee,” a retrospectively termed movement that popularized artisanal coffee.

Victoria’s Secret

Victoria’s Secret is an American designer, manufacturer, and marketer of women’s lingerie, womenswear, and beauty products. The company is widely known for their high visibility marketing.

Revlon

Revlon, Inc. is an American-based New York City multinational cosmetics, skin care, fragrance, and personal care company headquartered in New York City was founded in New York City on the 1st of March 1932.