SEVENTEEN
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G R . 6 0 4 N AT U R E O F I D E N T I T Y
ADJACENT COMPETITORS
Adjacent competitors for Seventeen magazine are the ones that relate to the lives of the target audience either directly or indirectly. These are brands the audiences will purchase or have their interests in, if they do not purchase the magazine.
H&M Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. It a brand that most teens love.
Sephora Sephora is a French multinational chain of personal care and beauty stores. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.
