BRAND MANUAL
BRAND MANUAL
SAKET RAUSHAN
CONTENTS
* about visual identity design? * about brand * analysing visual identity design? * problem statement * design statement * generation of brief and keywords! * competitors study * the idea * concept exploration * font design * primary and secondary typeface * selected concept development * final concept * color exploration * final color version
* color application * identity sizes * incorrect use of identity * collaterals design - business card - letter head - envelope - identity card - mobile back cover - stamp - t-shirt
About Visual Identity Design? What is an effective identity design?
* Clear semantic perspective of the company. * Should be bold, direct and memorable. * Unique in its own domain of identities. * Communicate with industries persona. * Work well with media and scale. * Work in Black & White and in color.
About Brand
Founded in August 2014
Broadcast Media is a public relations company serving the entertainment sector on nation wide basis. It bsically helps production houses for their movie promotional activities and press and media interactions in the city pune and kolkata. it provide accomodations, hospitality, etc to the celebrities and take them to different venues such as malls, press conference, colleges, evnts and many more for promoting their movies, shows,etc.
Analysing Visual Identity Design? * * * * * *
Circle. Same shape used for letter B and M. Guitar Strings in the word BROADCAST. Wifi network vector used around letter I. San-serif font is used. Black,Light Blue and White color is used.
Problem Statement
The elements that have used in the logo makes it look clumsy and complex also the elements don’t merge together, it doesn’t integrate as a single unit.
The current identity is too stifling and not representative of the company’s attitude. It lacks a clear identity.
Design Statement
Analysed the current existing visual identity and redesign the identity while considering the current industry standards and
retaining the core values of existing visual identity.
Generation of Brief and Keywords! MODERN
Along with the unique strong history the current standards are taken into consideration which stands firm for progressive nature of Broadcast Media.
Generation of Brief and Keywords! VALUES
Itis the most perfect word to describe the nature of Broadcast Media. As their foundation is built up on values
Competitors Study
EXISTING COMPANIES
The Idea
In order to conform with current industry standards, BROADCAST MEDIA triggered for the need for a new identity, a new face, a new begining.
The idea was to retain the legacy of school by its vission, “to empower to educate, to enlighten individuals so they make society, based on values, etheics and justice� and to transmit it into a visual language the scool could recon with.
Concept Exploration
The existing identity has various elements put together as it is which is experimented and simplified in the most effective way.
Initially, the circle form is taken as the base and core branding element for the entire branding. Then, a grid based on circle is used for designing the fonts for the typeface Broadcast. For media typeface, existing font is used which is inpired from circle only named . Wi fi vector is taken from the existing logo to relate the identity and redesigned on the basis of the core element i.e. circle which taken to make a set of four patterns for the brand expansions.
Font Design
PRIMARY TYPEFACE
SECONDARY TYPEFACE
NEWLY DESIGNED TYPEFACE
Volkswagen Serial Black Regular
Selected Concept Development 1
4
2
5
3
error
Final Concept
Color Exploration
Final Color Version
#642F77 #F05722
Color Application
Multi-colored variations and their use against white background. White background is ideal for multicolored logo. Whenever possible use white background for logo.
Color Application
Single color logo against monocolored background.
Identity Sizes
Incorrect Use of Identity
Brand Expansion
4 PATTERNS
Four different patterns made by using the branding element of the identity that is from the Network shape which is used as a letter C. The four patterns made is suppose to use for collaterals and for other brand expansions.
Collaterals Design...
Business Card 2.0 in
3.5 in
Business Card
Letter Head
210 mm
folding line
folding line
297 mm
centre line
Letter Head T : (841) 199-6669 M: nachh20111@gmail.com W: khusiyaanemotions.com
Dear Rahul, Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Rahul Agarwal Founder & CEO
Envelope 23.2 cm
3.1 cm
8.9 cm
10.3 cm
4.8 cm
8.2 cm
Envelope
T : (841) 199-6669 M: nachh20111@gmail.com W: khusiyaanemotions.com
Identity Card 2.225 in
3.75 in
Identity Card
RAHUL AGARWAL
RAHUL AGARWAL
Founder & CEO
Founder & CEO
(841) 199 6669
(841) 199 6669
Mobile Back Cover 58.6 mm
123.8 mm
I PHONE 5
Mobile Back Cover
I PHONE 5