Uncle Moo - Bonjour Shake

Packaging Design - Bonjour Shake (Milkshake)

UNCLE MOO

Brand which is supposed to launch a series of milkshakes with different flavour of their cities under the brand name “Bonjour Shake”.

UNCLE MOO

UNCLE

UNCLE MOO

Sketches - Reference taken from character known “Pirates ” and “Cow” as “Moo” and coming up with a logo design frommerging both the characters.

And the logotype of the logo is “Uncle Moo” because of using cow as “moo” and pirates in the form of “uncle pirates”.

COLOR PALATTE # 171444

FRANCE

# BA2427 Dark Blue and Maroon Red is taken as the branding color as the color of the country of their target countries were close to the both colors.

ENGLAND

UNITED STATES OF AMERICA

Origin of the Brand belongs to France and their target countries were France, England and United States of America. And the reason of taking the above brand colors because the colors of the flags of each three target countries is very close to it.

CITIES AND FLAVOURS Three cities from three different countries were taken for the illustrations with their special flavors for the milkshake.

FRANCE

PARIS

FRENCH COFFEE FLAVOURED MILKSHAKE

GERMANY

LONDON

PISTACHIO CHOCOLATE FLAVOURED MILKSHAKE

U. S. A.

NEW YORK

BLUEBERRY CHEESECAKE FLAVOURED MILKSHAKE

PARIS

Scanned image of the geometrical drawing of the paris city including monuments and buildings.

PARIS

Digital line drawing of the paris city including monuments and buildings.

PARIS

Digital illustration of the paris city including monuments and buildings.

LONDON

Scanned image of the geometrical drawing of the london city including monuments and buildings.

LONDON

Digital line drawing of the london city including monuments and buildings.

LONDON

Digital illustration of the london city including monuments and buildings.

NEW YORK

Scanned image of the geometrical drawing of the new york city including monuments and buildings.

NEW YORK

Digital line drawing of the new york city including monuments and buildings.

NEW YORK

Digital illustration of the new york city including monuments and buildings.

FLAVOURED WAVES

France ( Paris )

French Coffee Flavour

England ( London )

Pistachio Chocolate Flavour

U. S. A. (New York )

Blueberry Cheesecake Flavour

PACKAGING DESIGN BONJOUR SHAKE

France ( Paris )

NUTRITIONAL INFORMATION

PER 100ml**

Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars

58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg

* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans

CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES).

Bonjour Shake is the registered trademark of UncleMoo Products, Inc.

*

Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the world in 2013 in off-trade volume.

Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).

We would love to hear from you.

Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com

1800 22 1151 Net Quality

1L

French Coffee Flavoured Milkshake

PACKAGING DESIGN BONJOUR SHAKE

England ( London )

NUTRITIONAL INFORMATION

PER 100ml**

Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars

58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg

* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans

CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES).

Bonjour Shake is the registered trademark of UncleMoo Products, Inc.

*

Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the world in 2013 in off-trade volume.

Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).

We would love to hear from you.

Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com

1800 22 1151 Net Quality

1L

Pistachio Chocolate Flavoured Milkshake

PACKAGING DESIGN BONJOUR SHAKE

U. S. A. ( New York )

NUTRITIONAL INFORMATION

PER 100ml**

Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars

58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg

* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans

CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES).

Bonjour Shake is the registered trademark of UncleMoo Products, Inc.

* Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the

world in 2013 in off-trade volume.

Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).

We would love to hear from you.

Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com

1800 22 1151 Net Quality

1L

Blueberry Cheesecake Flavoured Milkshake

1 cm

3 cm

19.5 cm

3 cm

1 cm

GRID

3 cm 2 cm

9 cm

6 cm

9 cm

6 cm

Sample Mockup

Saket Raushan ( Symbiosis Institute of Design )