Packaging Design - Bonjour Shake (Milkshake)
UNCLE MOO
Brand which is supposed to launch a series of milkshakes with different flavour of their cities under the brand name “Bonjour Shake”.
UNCLE MOO
UNCLE
UNCLE MOO
Sketches - Reference taken from character known “Pirates ” and “Cow” as “Moo” and coming up with a logo design frommerging both the characters. And the logotype of the logo is “Uncle Moo” because of using cow as “moo” and pirates in the form of “uncle pirates”.
COLOR PALATTE # 171444
FRANCE
# BA2427 Dark Blue and Maroon Red is taken as the branding color as the color of the country of their target countries were close to the both colors.
ENGLAND
UNITED STATES OF AMERICA
Origin of the Brand belongs to France and their target countries were France, England and United States of America. And the reason of taking the above brand colors because the colors of the flags of each three target countries is very close to it.
CITIES AND FLAVOURS Three cities from three different countries were taken for the illustrations with their special flavors for the milkshake.
FRANCE
PARIS
FRENCH COFFEE FLAVOURED MILKSHAKE
GERMANY
LONDON
PISTACHIO CHOCOLATE FLAVOURED MILKSHAKE
U. S. A.
NEW YORK
BLUEBERRY CHEESECAKE FLAVOURED MILKSHAKE
PARIS
Scanned image of the geometrical drawing of the paris city including monuments and buildings.
PARIS
Digital line drawing of the paris city including monuments and buildings.
PARIS
Digital illustration of the paris city including monuments and buildings.
LONDON
Scanned image of the geometrical drawing of the london city including monuments and buildings.
LONDON
Digital line drawing of the london city including monuments and buildings.
LONDON
Digital illustration of the london city including monuments and buildings.
NEW YORK
Scanned image of the geometrical drawing of the new york city including monuments and buildings.
NEW YORK
Digital line drawing of the new york city including monuments and buildings.
NEW YORK
Digital illustration of the new york city including monuments and buildings.
FLAVOURED WAVES
France ( Paris )
French Coffee Flavour
England ( London )
Pistachio Chocolate Flavour
U. S. A. (New York )
Blueberry Cheesecake Flavour
PACKAGING DESIGN BONJOUR SHAKE
France ( Paris )
NUTRITIONAL INFORMATION
PER 100ml**
Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars
58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg
* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans
CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES). Bonjour Shake is the registered trademark of UncleMoo Products, Inc.
*
Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the world in 2013 in off-trade volume. Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).
We would love to hear from you. Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com
1800 22 1151 Net Quality
1L
French Coffee Flavoured Milkshake
PACKAGING DESIGN BONJOUR SHAKE
England ( London )
NUTRITIONAL INFORMATION
PER 100ml**
Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars
58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg
* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans
CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES). Bonjour Shake is the registered trademark of UncleMoo Products, Inc.
*
Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the world in 2013 in off-trade volume. Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).
We would love to hear from you. Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com
1800 22 1151 Net Quality
1L
Pistachio Chocolate Flavoured Milkshake
PACKAGING DESIGN BONJOUR SHAKE
U. S. A. ( New York )
NUTRITIONAL INFORMATION
PER 100ml**
Energy Total Carbohydrates of which Sugars Protein Total Fat Saturated Fat Trans Fat Sodium Potassium #including natural fruit sugars
58 kcal 14.1 g 14.1# g 0.1 g 0g 0g 0g 5 mg 10 mg
* French Coffee Beans & Milk (beans cotent 23 % ) Beverage INGREDIENTS: Milk, Sugar, French Coffee Beans
CONTAINS PERMITTED SYNTHETIC FOOD COLOUR (124) AND ADDED FLAVOUR (NATURAL IDENTICAL FLAVOURING SUBSTANCES). Bonjour Shake is the registered trademark of UncleMoo Products, Inc.
* Bonjour Shake is the no. 1 brand in packaged 100 % milkshake in the
world in 2013 in off-trade volume. Source: Euromonitor International Limited; 100% milkshake excludes Coffee Beans (23 %) and milk (75 %).
We would love to hear from you. Contact UncleMoo Customer Service Manager at P.O. Box 27, Street No. 17, Paris , France consumer.feedback@unclemoo.com
1800 22 1151 Net Quality
1L
Blueberry Cheesecake Flavoured Milkshake
1 cm
3 cm
19.5 cm
3 cm
1 cm
GRID
3 cm 2 cm
9 cm
6 cm
9 cm
6 cm
Sample Mockup
Saket Raushan ( Symbiosis Institute of Design )