WA/SA
Working 9-5, at...
[waldrip architects/ s.a.] [architecture- los angeles]
Alberti, Sandro Architectural Visions; 25 January, 2002 [text7]
‘WA/SA’, ‘Aloha8’, and ‘Working 9 to 5, at...’
are fictions of fen-om: [www.fen-om.com]
1. Living in LA, I have become well aware of the privileged status of architecture in the local ‘Arts’. Time
after time, the city’s main museums present the theme of ‘Architecture’ (it might be a Coop Himmelblau cage-platform, Schindler visions, Israel’s tilting landscapes, followed later by Serra’s curves, and Liz Larner’s ‘softer’ architecture…). Then there is the extra-curricular support provided by academia. Lectures and exhibits at UCLA, USC, and SCI-Arc fill-up the evening agenda for any given week. In a sense, we A+D Museum opening at the Woodbury Building. are quite lucky. Many other urban centers don’t even consider the possibility of diffusing architecture via the gallery circuit (and many others barely approach diffusion in academia). Here I think, particularly, of my native Guadalajara, where only a short while ago, architect Alejandro Zohn made the there-radical suggestion that architecture should be marketed and publicized as the product it is (as the ‘lay audience’ continues to lose any theoretical understanding of what architecture is or could be). Then, of course, I am told, are examples like New York, where the ‘publicity machine’ makes local architecture very well known throughout the world. LA strikes a good balance, I think. Perception and market theories have taken root. If you are in LA, at least, you have many things to do, as a consumer of architecture. And on the eve of January 24th, we were about to ‘get’ a new Architecture + Design Museum. Even ‘MORE’! How exciting! And at the Bradbury Building, which is a delightful ‘internalized’ space (physically and politically, as it has been difficult for designers to access the space, reserved to the scattered lawyers and businessmen who rent offices in the building). 2. January 24th. It would be my first visit to an ‘LA Forum’ lecture, and to the Woodbury Center for Community Research and Design, where the event was being held. Furthermore, the advertisement for the event had projected an implied connection to the, later, A+D Museum opening (“Continue your evening at the grand opening of the Architecture and Design Museum…”). Part of the ‘Slippery when Wet’ series, this ‘LA Before and After’ had captivated me particularly because of the title of the book published by one of the 3 ‘conversants’ (‘The History of Forgetting: Los Angeles and the Erasure of Memory’). Quite avant-garde (or at least thought-entertaining), the idea that architecture is employed to build the unremembered (that which never really existed because nobody can remember it, typically pre-1940) or to unbuild the remembered. And at 6:30 pm he was there, the author, Norman Klein. And he did comment, briefly, and then showed 2 brief movie clips that would represent a place, its manipulation by time-memory and ‘politics’. But even while popping the ‘film noir’ cassette into the VCR,
The Woodbury at night, 1.
The Woodbury at night, 2.