“I am always in pursuit of inspiring action. I build connections between products and people. I focus on delivering tactical creative that moves people towards making purchases.”
Sal Corrado Creative Director • Art Director • Idea Guru
Portfolio
Communication and Graphic Design
Below:
1. Triman multi-fold pocket folder + inserts 2. Maple Highlands community brochure 3. Unitech doors 32 page catalogue 4. Frini Furniture trade show handout
Above:
1. Mansions of Forest Glen Siteplan/inserts 2. Profile Wine 150 page wine brochure inside page 3. Profile Wine 150 page wine brochure outside cover 4. Miliano Designs multi-page door insert catalogue
Miliano Designs • Brochure/Catalogue
Unitech Doors 2013 Door Catalogue
Corporate Identity and Logo Design
Adedge has designed and developed hundreds of corporate identity packages and logos. Below are a sample of recent designs.
Timeless Glass and Mirror Corporate Identity
Packaged Goods • Skoditakis Greek Yogurt
Recently completed project for Skotidakis Greek Yogurt Billboard campaign. The campaign included billboards, in-store dangler and a coupon ad.
Skotidakis Greek Yogurt BIllboard campaign
Packaged Goods • Otria & Simply Dressed Adedge developed both business to business and consumer campaigns for Otria and the launch of Simply Dressed Salad Dressings in 2012.
Marzetti Foods • Otria Dips Business to business
Marzetti Foods • Simply Dressed Consumer
Charlie’s Sticky Sauce • Package Design • New Product Launch • Marketing Materials
Greyhound • University Holiday Bus Schedule - With Coupon
UNIQUE IDEAS Several weeks before Christmas Break this stocking was placed on students doors overnight at all major Universities in Ontario. It featured a complete schedule and a 25% coupon for travel. The redemption rate was the highest of any previous marketing effort.
Frini Furniture • Toronto Furniture Show Handout
For the Toronto Furniture Show a brochure was designed to simulate a map, complete with foldouts and clearly marked directions for Toronto Designers to find The Frini Furniture Store.
Frini Furniture • Fashion For Home Event
Adedge created The Frini Furniture Fashion For Home Event. Held every fall with newspaper ads, direct mail, ethnic tv and radio, along with email blasts and website pop-ups. This annual sale has increased Frini awareness and sales by over 35% in it’s first year.
Website Development and Social Media
Adedge designs/re-designs and updates various websites for clients - A holistic approach is taken when creating websites in order to have a family look to each individual clients existing design and style.
villakitchens.ca
themansionsofforestglen.com
unitechdoors.com
portsidedevelopments.ca
Lepage Bond Fast • Sales Spec Sheet
Introducing the new Bond. A sales sheet does not have to be boring.
Printed fold-over specsheet
Frini Furniture • Store Interior Signage
Instore signage for Frini Furniture.
Ceiling banner
Backlite Poste • Exterior
Western Hockey League/Greyhound Co-promotion • Magazine Ads
This magazine campaign used hockey nicknames to get the message across. The signature line “We Drive, You Score” was developed to encompass the whole campaign. Ads were placed in various Alberta and BC magazines.
Retail & Sales Promotion
Below:
Below:
1. Maple Honda - YOU WIN Sales Event
1. Precision Truck Lines - direct mail
2. enerSolve - direct mail SAVINGS Event
2. Number 7 Honda - FREE snow tire ad
3. Trento Suzuki - Grand Theft Demo Sale
3. Prima Mazda RX8 introduction ad
Automotive Marketing
Maserati of toronto ad
Martin Grove VW ad
Martin Grove VW ad
New Home Marketing
Full-Service marketing of new home developments from initial planning stage to sales office grand openings.
Portside Developments Greensborough sales materials
New home builder insert holder with Builder storyboard
Greensborough Woods North community logo
Builder storyboard and insert holder
Site plan design for new home development
Beaverbrook Homes New Home Development Commercial Development Highrise Development
New Home Marketing • Advertising
Below:
1. Beaverbrook Homes inventory clearance ad 2. Portside Greensborough Woods North ad
Below:
1. Mansions of Forest Glen Grand Opening ad 2. The Max Advertisement
Metro Condo ad
Preview Ad For Leona Condominium in Queen Anne.
Preview Ad For Maple Highlands Community.
Unitech Doors Magazine Ad
Select Granite Tops Magazine Ad Camapign
Select Granite Tops Magazine Ad Camapign
Sal Corrado
7 Masi Court, Woodbridge, Ontario 416.995.5270