Grow Beyond. V I TA L I Z p a r t n e r s w i t h s m a l l a n d m e d i u m s i z e d c o m p a n i e s , s o l e p r o p r i e t o r s a n d s t a r t - u p s , in all sectors of Business Analysis and Development and utilizes high quality resources and talent to formulate and exe cute produc tive business initiatives. We are prac titioners, not theorist s and exper t s in turnaround per formance; revitalizing and refocusing the sales and marketing engines of organizations; re-branding and relationship building; and the ability to develop aggressive, innovative and successful market strategies.
Our Services: Organizational Review Business Development & Growth Strategies Marketing & Promotional Programs Strategic Partnership & Relationship Building Systems Process Automation Risk Management
Fra n k Au d d i n o i s a t o p p r o d u c i n g e x e c u t i v e w i t h a c a r e e r t r a c k r e c o r d f o r delivering breakthrough revenue growth in Canadian, US, and international m a r k e t s . K n o w n f o r p a s s i o n , e n e r g y, p e r s o n a l d r i v e , a n d s u p e r i o r c o m m u n i cation and negotiation skills. Fr a n k A u d d i n o
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Before any action can be taken, we gather and analyse internal and external information to obtain the approach. We then establish objec tives and provide you with the strategic plan and most relevant potential solutions.
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“Vision without execution is nothing but hallucination�. Implementa tion must then follow any preliminary thinking and research - as we translate the chosen strategy into organizational ac tion. Components such as detailed lists of activities, expected outcomes, costs, anticipated difficulties, timeline schedules, and milestones that are required to achieve strategic goals and objectives will be constructed.
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We are highly skilled a t determining obstacles which may hinder present or future profits. Our ultimate mission is to help your business succeed – to inspire you to make decisions and take the actions that are necessary to achieve the desired results. Ultimately leading to maximizing return on investment.
ORGANIZATIONAL REVIEW
Yo u ’r e p r o b a b l y n o s t r a n g e r t o t h e t y p i c a l o r g c h a r t . I n f a c t , y o u p r o b a b l y h a v e o n e f i l e d a w a y s o m e w h e r e i n t h e o f f i c e . ( We k n o w w e ’v e s e e n – a n d f i l e d – o u r f a i r s h a r e . ) I f y o u h a v e n ’ t l o o k e d a t y o u r o r g c h a r t i n a w h i l e , o r i f y o u ’v e n e v e r t h o u g h t o f i t a s a t o o l y o u ca n u s e t o i n c re a s e w o r k f l o w a n d b o o s t m o ra l e , i t ’s t i m e t o r e - e v a l u a t e i t s p o t e n t i a l . T h e w a y a n o r g a n i z a t i o n i s d e s i g n e d s h a p e s t h e o v e r a l l l o o k a n d f e e l o f a c o m p a n y, a n d d e f i n e s t h e f o r m a l a n d i n f o r m a l w a y s i n w h i c h w o r k g e t s d o n e , b o t h i n t e r n a l l y a n d e x t e r n a l l y. A Vitaliz organization review is uniquely customized to ensure the most appropriate struc ture, w o r k p r o c e s s e s , w o r k f l o w, e m p l o y e e e n g a g e m e n t , o u t - p u t , j o b d e s c r i p t i o n s , m o r a l e , a n d r e w a r d compensation are in place. This in-depth analysis deals with focus and attention to effec tiveness, as well as efficiency and results. Par ticipation and a collaborative ef for t f rom your employees are just a couple of the most important ingredients to the success of the design, and we ensure the process is as necessary as t h e c o n c l u s i o n o f t h e r e v i e w. A r e y o u re a d y t o t a k e y o u r o rg a n i z a t i o n a l e f f e c t i v e n e ss t o t h e n e x t l e v e l ?
A r e a s o f re v i e w • • • • • • • • • •
Current organizational struc ture Recent organizational changes Organizational chart and reporting lines Individual and company goals Wo r k p r o c e s s e s a n d w o r k l o a d Job descriptions Morale Per formance management processes Reward compensation Relevant HR policies
E ss e n t i a l o u t c o m e s • • • • • • • • • •
Key Per formance Indicators (KPIs) Standard Operating Procedures (SOPs) Increased output Organizational and staff development Redesigned ef ficient work processes Improved reporting lines Department synergies En h a n c e d i n t e r n a l c o m m u n i c a t i o n Improved morale Updated job descriptions tailored to staff
BUSINESS DEVELOPMENT & GROWTH STRATEGIES
L e t ’s f a c e i t : D e v e l o p i n g a b u s i n e s s g r o w t h s t r a t e g y i s n e v e r e a s y, a n d s t a t i s t i c s s h o w t h a t m o r e t h a n 7 0 p e r c e n t o f s t r a t e g i e s f a i l d u e t o s e v e r a l f a c t o r s , i n c l u d i n g t h e l a c k o f c l e a r, r e a l i s t i c a n d measureable objectives; not understanding the reality of the marketplace; a lack of management s k i l l s ; t h e u n w i l l i n g n e s s t o c h a n g e ; a n i n a b i l i t y t o e x e c u t e ; a n d a l a c k o f a c c o u n t a b i l i t y. In other words, most businesses start small – and most businesses stay there. Don’t be a statistic. A t V i t a l i z , w e r e c o g n i z e t h a t s t a y i n g s m a l l d o e s n ’ t n e c e s s a r i l y g u a r a n t e e y o u r b u s i n e s s ’s s u r v i v a l , and that business development is the most important required strategy to sustain long-term value to customers, markets and key relationships. We have a proven track re cord of delivering result s, and have varied experience in all ver ticals of business. We have exper tise in the needs of business-to-business (or B2B) organiza tions, as well as business-to-consumer clients, and we can decipher and develop customized growth strategies to suit your needs and reach your overall goals. Our love of talking about growth and development is second only to our love of w a t c h i n g t h e b u s i n e s s e s w e w o r k w i t h g r o w a n d d e v e l o p . We ’ r e p r e t t y p a s s i o n a t e .
Areas of investigation • • • • • • •
Market penetration Market development Profit margins Product or service development Alternative channels Diversification Pros and cons of purchasing a competitive or complementary business
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MARKETING & PROMOTIONAL PROGRAMS
M a r k e t i n g . I t ’s k i n d o f a n o v e r u s e d t e r m t h e s e d a y s , r i g h t ? What exactly is marketing to you and your organization? How does marketing increase employee engagement? How does marketing build client retention? Are you marketing yourself and your business to the fullest? There are hundreds of definitions of the term marketing floating around both the business world a n d t h e Wo r l d W i d e W e b , s o i t ’s n o s u r p r i s e t h a t c o m p a n i e s d e f i n e h o w t h e y m a r k e t , a n d w h a t t h e y m a r k e t , d i f f e r e n t l y. W h i l e t h e d e f i n i t i o n s o f t h e t e r m a r e b a s e d o n p e r s p e c t i v e , V i t a l i z i s a w a r e t h a t t h e r e ’s a common thread of engaging a target market of customers to ultimately sell a product or service. And that is to acquire, maintain and satisfy a relationship beyond the initial purchase. T h a t ’s o u r d e f i n i t i o n – a n d w e t h i n k i t ’s a p r e t t y g o o d o n e . S o w h a t ’s r i g h t f o r y o u r b u s i n e s s ? D o y o u w a n t m o r e l e a d s ? A r e y o u l o o k i n g f o r m o r e s a l e s a n d increased revenue? We can take the guesswork out of the equa tion and put forward crea tive marketing solutions tailored to help you reap the benefits of marketing. We o f f e r i n n o v a t i v e , f o r w a r d - t h i n k i n g p r o g r a m s t o h e l p y o u r c o m p a n y s u c c e e d – programs that will make you stand out from the crowd.
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Market entrance analysis Marketing plans Marketing strategies Marketing collateral Database marketing Web design and social media integra tion
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STRATEGIC PARTNERSHIPS & RELATIONSHIP BUILDING
S t ra te gic par tnership s Ti m e s have b e e n tou gh, and in tod a y ’s c l i ma t e of e c onomi c u nc e r t ai nt y, i t ’s more i mp or t a n t t h a n e v e r f o r c o m pani e s to continu e to stre a mline i n al l are as of t he i r b u s i ne s s w i t hou t c omp romi s i n g t h e a b il it y a n d pr o m i s e to deliver su p er b and consis t e nt c u s t ome r-s e rv i c e e x p e ri e nc e s – t he f o u nda ti o n o f f i na ncial p er forma nc e. Vi t ali z c an assi st with a solu tion in the w ay of a s t ra t e gi c al l i anc e – a u ni v e r s al re s p ons e t o g lo bali z a ti o n , i nc re asing u nc er t a inty and c omp l e x i t y i n t he b u s i ne s s e nv i ronme nt . T he s e c o o p e ra t iv e a r ra ng e m e n t s work to ob t a in b e tt er organi za t i onal ob je c t i v e s t hrou gh c ol l ab ora t i on, ra t h e r t h a n t h r o ug h co m p e tition. We re co gn i ze tha t with b ene f it s, allianc e s al s o ge ne ra t e c hal l e nge s , w hi c h w e ’re p oi s e d t o d is c us s . B ut o ur appr o ac h a nd t e chniqu e s ensu re t he p ar t ne r s hi p s t ra t e gy c re a t e s an agre e me nt o f c o o p e ra ti o n w i th a mand a t e to sha re kn ow l e dge , i mp rov e c omp e t i t i v e p os i t i oni ng, gai n e n t r y in t o n ew m ar k e t s, su p p lement skill s e t s, and r e du c e ri s k and c os t s . U lti ma tely, i t s mai n out c o m e i s t o b e ne f it f rom the st rengt hs o f t he o t h er.
Re l a tion s h ip building I f y o u’r e o n ly commu nic a ting with y ou r c l i e nt s w he n you hav e good ne w s or b ad, you ’re m is s in g o ut o n one o f th e m ost impor t a nt – a nd f re e – b u s i ne s s t ool s . Su c c e s s fu l c omp ani e s don’ t ju s t c o m m un ic a t e wi t h pr o sp e c t s and cu stomer s oc c asiona l l y, or for s p e c i al re as ons onl y. We re c ogni ze t ha t ke e pin g in t o u ch ( thr o ug h a v a rie ty of a venu e s) is a c ons t ant and i nt e gral i ngre di e nt i n t he re c i p e f o r s uc c e s s . S t r o ng r e la ti o nship s t ake time, a tt ention and e ne rgy t o b u i l d, and e v e n more de di c a t i on t o m a in t a in a n d n ur tur e . W i t ho ut g r e a t r ela tionship s in all asp e c t s of an organi za t i on, a b u s i ne s s w i l l hav e s hor t s h e l f l if e , re g a r dle ss o f th e ty p e of bu sine ss y ou hav e . Su c c e s s fu l p re s i de nt s and C E O s w i l l t e l l you – it ’s c r it ic a l t o g r o w an d cult iv a t e rela tionships both i nt e r nal l y and e x t e r nal l y. Vi t ali z h as ple n t y of exp erienc e in ad d ing p e r s onal , ye t p rof e s s i onal , t ou c he s t o e mp l oye e s a n d c l ie n t s , a n d w e w i ll w o rk with y ou to provid e simp l e t e c hni qu e s t ha t w i l l form he al t hy and l ong- l a s t in g c o n n e c ti o ns w i th y ou r cu stomer s, colle a gu e s , e mp l oye e s , and e v e ryone e l s e w ho mak e s up a n d is e s s e n ti al to yo ur bu sine ss. A re y ou re ady t o t a k e a dv a nt a ge o f the many b ene f i t s tha t w i ll result i n tak i ng a g e n u i n e i n te re s t in th e p e o p le y o u ha v e wo rki ng rela ti ons hi ps w i th?
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SYSTEMS PROCESS AUTOMATION
We work in a hyper-competitive, global and vibrant business environment, and these days, companies are relentlessly pursuing new technologies – or new ways to maximize existing IT investments – to boost productivity and eliminate unnecessary costs. When it comes to updated technologies, automated processes short-circuit many of the manual t a s k s t h a t s l o w d o w n a b u s i n e s s . To b r i n g t h e c o r p o r a t i o n u p t o d a t e , a n d t r a n s f o r m i t i n t o a w e l l - o i l e d m a c h i n e , a u t o m a t e d p r o c e s s e s a r e t h e c o r n e r s t o n e o f s u c c e s s a n d p r o s p e r i t y. At Vitaliz, not only do we provide you with exper t faculty and innovative ideas and concepts, but we also find the structural capabilities to rival your competition – and not just to keep up with the pack, but to make you a leader in your field, and ensure your agility continues t o g i v e y o u t h e c o m p e t i t i v e e d g e y o u n e e d t o p r o s p e r.
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RISK MANAGEMENT
To d a y ’s s m a l l b u s i n e s s o w n e r s a r e p r i m a r i l y f o c u s e d o n s a l e s a n d t h e b o t t o m l i n e , a n d a l l o c a t e most of their time toward company financials, current customers, and ways in which to find and sign potential clients. As a result, risk management just doesn’t receive the respect and attention i t d e s e r v e s . To c o m p l i c a t e m a t t e r s , t h e r i s k e n v i r o n m e n t i s c o n s t a n t l y c h a n g i n g , s o r i s k identification has to be a continuous process. Developing and carrying forward an effective risk management plan is an important part of any b u s i n e s s p r o j e c t , a n d e v e n s m a l l i s s u e s c a n b e c o m e b i g e m e r g e n c i e s q u i c k l y. D o n ’ t b e u n p r e p a r e d when we can help you plan ahead to minimize and control your risk! Our approach assesses and prioritizes your potential internal and external risk areas with an overall obje c tive to quantify exposures and devise responses to minimize, monitor and c o n t r o l t h e p r o b a b i l i t y a n d /o r i m p a c t o f u n f o r e s e e n e v e n t s . As we develop new processes and improve existing ones, Vitaliz can also reduce financial risk through an experimental “trial & error ” process that you may qualify for as a Government of Canada tax credit under the Scientific Research and Experimental Da ta (SRED) program. We recognize that you may not have the internal staff resources to prepare and manage the claims. T h a t ’s w h y w e ’ r e p l e a s e d t o o f f e r c o m p l e t e e n d - t o - e n d s e r v i c e , i n c l u d i n g t h e p r o v e n , results-driven expertise of our engineers, sof tware specialists and chartered accountants to maximize your claim – up to (and potentially more than) 70 percent of your overall costs.
Areas of expertise • • • • • • • •
Scientific Research and Experimental Data (government rebates) S t r e n g t h s , w e a k n e s s e s , o p p o r t u n i t i e s a n d t h r e a t s a n a l y s e s ( S W OT ) Wo r k p l a c e S a f e t y a n d I n s u r a n c e B o a r d c l a i m s ( W S I B ) General insurance policies Health and safety compliance Business continuity plans Letters of employment Non solicit, non compete and confidentiality agreements
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ABOUT FRANK
I f y o u do n’t alr e ad y know Frank, le t u s int rodu c e you . Frank Auddi no, t he fou nde r and pr e s id e n t o f Vi t ali z In c. , h as sp ent the majority of hi s al mos t 30 -ye ar c are e r as a s t ra t e gi c b u s i ne s s d e v e l o pm e n t e x e c uti ve – f r ui tfu lly growing bu sine ss e s whi l e p l ayi ng an i nt e gral rol e i n t he ou t s t andi ng s uc c e s s e s o f s o m e o f C anada’s most re cognize d and tru s t e d b rands . H e has b e c ome an e x p e r t i n e v e ry f a c e t o f t h e s tra t e gi c planning a nd d evelopment o f c omp ani e s , and has made a l as t i ng mark i n C a n a d a ’s p ri n t -m e di a lan dsc a p e a s a re su lt s-d riven , p as s i ona t e l e ade r i n t he i ndu s t ry. Fra n k h as as a r ep u t a tion for d elivering r e s u l t s – re v e nu e grow t h and i nnov a t i v e mark e t in g c a mpai g n s – by s killfu lly inc re a sing s ale s; e x p andi ng c u s t ome r re t e nt i on and b rand l oy al t y ; i n t r o d uci ng st a t e -of-the -ar t repor ting sy s t e ms and t e c hnol ogi e s ; l au nc hi ng i nt o i nt e r na t i on a l m a r ke t s ; m a n a gi ng i nt e r nal and client c risis; nu r tu ri ng k e y re l a t i ons hi p s ; and e x c e e di ng t he e x p e c t a t io n s o f e a c h o f t h e CEO s an d sharehold er s he has work e d w i t h. Today, he sp e ci ali zes i n the thre e Rs – re v i tal iz in g, re fo cusing a nd rebra ndi ng compani es to ma xi mi ze the e f f i ci enc y, p e r fo r m a n ce an d cu s tom e r a lle gia nce t ha t ’s crit ical f or b us i nesses . T hou gh he ’s w ork e d w i t h hi gh - pr o f il e c o rp ora ti o n s, i t’s the st a r t-u p s, small comp ani e s and t he b u s i ne s s e s t ha t are s t agnant i n gr o w t h t h a t h e re ve ls i n assi st ing. But th e r e ’s m o r e to Fra nk than sp e a rhe ad i ng mas s i v e grow t h i ni t i a t i v e s , he adi ng u p ne go t ia t io n s a n d i n c r e asi n g r evenu e s for mu ltimillion-dol l ar c omp ani e s : he s p e nds hi s s p are t i me v ol u nt e e r in g f o r c h a ri ti e s h e c ar e s most a bou t – his commu ni t y and fou r-l e gge d f ri e nds . From s t oc k i ng s he l v e s a t t h e lo c a l fo o d bank to c re a ting sp onsor ship a nd fu ndrai s i ng p rograms for t he H u mane Soc i e t y a n d o t h e r a n i m al-r e scue g r ou p s, Fra nk prid e s hims e l f on b e i ng a w e l l -rou nde d me mb e r of hi s c ommun it y, p ro f e ssi o nally and p er sonally.
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94 Bryant Road, Ajax, Ontario L1S 2Y8 416.999.8576 www.vitaliz.ca