Packaging design, like all communication, has everything to do with context and experience. It is similar to a museum displaying an object. Every object is a sign that exists in a network of meaning. A display or package protects the object while interpreting the object by uncovering connections.
In this assignment I was asked to redesign the DVD Packaging for the Criterion Collection's film "The Baron of Arizona". The final deliverables include the box designed front and back, a booklet insert with additional information about the movie, and the disc design.
