5 Basic Rules Of Billboard Advertising
BILLBOARD ADVERTISING • With the arrival of the latest technology like smart phones, tabs, personal computer etc, the way that the consumers looked at the billboard has changed. • However, that doesn't mean billboard advertising is to be discounted or ignored. • Billboards are everywhere, and even though we remember just a handful, they can still have a powerful branding impact. • Its important that the advertisement should be attractive and eye catchy.
TIPS FOR MAKING GREAT BILLBOARD AD • Less words will do the trick It is time of travelling, we see these billboards. Six seconds has been touted as the industry average for reading a billboard. Try to use these small chunks of text in your ads whenever you want to deliver information quickly to your audience. • Get noticed but don’t distract Billboards are aimed at drivers, bikers, cyclists or pedestrians. This causes an interesting dilemma for the advertiser that you want to get noticed, but you don’t want to be responsible for major, or even minor, accidents.
• Use simple design elements Design elements grab people’s attention, they also make it difficult for people to understand an ad’s message. Try to incorporate simple colour schemes into your advertisements. Medium shades of yellow are useful for ads that want to catch a person’s eye without being harsh. • Use pictures for ad’s in long term campaigns This technique works in many long-term advertising campaigns which feature products people use every day. Using these pictures in the design process is especially useful because they can help advertising professionals build brand recognition and brand loyalty for their clients.
• Incorporate 3D elements Three dimensional objects such as cubes and cylinders are easy to incorporate into many ads. These design elements take advantage of an ad’s proportion, size and depth to create eye-catching designs that can be used to pitch successfully products and services. Many eye-catching ads use objects of different sizes to maximise the amount information that is used in an ad space.
SUMMARY • Digital billboard advertising are useful advertising vehicles because they contain a lot of information in a small, eye-catching package. • Marketing professionals who understand this idea can integrate the techniques used in creating billboard ads to create powerful ads that are effective and cost efficient. • If you followed the above tips, then you've designed yourself one fantastic billboard. It's clean, it's concise, it's got contrasting colours, it's interesting, and it will work.
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