TV ENTERTAINMENT PLUS - Salma van de Ven - CO4E - 2195530
TABLE OF CONTENTS Introduction Market Inventory Analysis of 5 TV formats - The Bachelor - America’s Next Top Model - So You Think You Can Dance - Adam Zoekt Eva - Utopia Created Format - Formatelements - Trends - Short Form - Target Audience - Long Form - Detailed Outline - Synopsis
MARKET INVENTORY For my own creative idea I have looked at other format elements and trends. Dating shows are still very popular, although not very innovative. Storytelling has become a trend and emotions are very important for today’s viewer. The successful concept of dating shows is used in my concept and is applied to the current demand. It is targeted at a specific group of people who are involved with social media and bloggers. So far there is one show about fashionbloggers, which is called Fashion Bloggers and it follows the life of 5 of Australia’s top bloggers. The show is aired on E television and the second season is being produced at the moment. Dating shows that come closest to this one are the Bachelor and its spin-offs.
FORMAT 1: THE BACHELOR The Bachelor is an ABC show that is hosted by Chris Harrison. With the 19th season that has just ended, you might say it’s a successful format. Each season a bachelor or bachelorette has mostly 25 eligible singles fighting for their love. At the end of the show the Bachelor is expected to choose a wife from one of the candidates. During the season the Bachelor eliminated women by not handing them a rose during the rose ceremony. The candidates visit the most exotic and romantic places. Drama is a very present factor in the Bachelor series and its spin-offs, The Bachelorette, Bachelor Pad and Bachelor in Paradise. LINE-UP The first two weeks the contestants stay in “Villa De La Vina” in California. The remaining episodes are filmed on another location around the world. Every week contestants get eliminated during the rose ceremony.
CHALLENGE
ROSE CEREMONY
The women in the show are eliminated based on the personal emotions of the Bachelor. The single ladies take part in activities such as a group date, a one on one date and a two-on-one date. The setting of these dates is choses by production.
Each episode the Bachelor rewards the women he wants to keep on the show with a rose. The ones that don’t receive a rose are eliminated. Based on personal feelings and impressions the Bachelor has of these women he makes the choice to keep them on the show, or eliminate them.
EMOTIONS Emotions and personal feelings play the most important part in this show. In the end it’s about the feelings that the Bachelor develops for one of the contestants. Seeing and following the entire process of falling in love gives the viewer the chance to be really compassionate and being able to relate to the women and/ or the Bachelor. The emotions between the different also plays a vital role. The Bachelor is never drama free and it can get quite intense.
FINALE The final episode the Bachelor is expected to propose to one of the women who are competing for him. It ends with the two finalist and a very special ceremony where both of them see him separately. One is turned down and one of them gets proposed to, if the Bachelor feels that this is the right thing to do. The goal is to find a wife, but when the right feeling is not there yet no proposal is made and the contestants is just offered the final rose.
FORMAT STRUCTURES The Bachelor is a reality dating game show, where the elimination process plays a big role. The contestants live in a villa secluded from the real world and are filmed in their habitat. Producers may influence the way the contestants come across by editing the things they say in certain ways. The women are presented with a rose, which is their ticket to the next round. They have the possibility to go on group dates, one-on-one dates or two-on-one dates where one of the ladies will be eliminated at the end of the date. The two finalist meet the Bachelor’s family separately and introduce the Bachelor to theirs.
FORMAT 2: AMERICA’S NEXT TOP MODEL STRUCTURE
EMOTION
FORMAT STRUCTURES
Every season starts with open castings throughout the country where the judges (4) personally select the 10-15 finalists. The main jury of the show is Tyra Banks, one of the first supermodels. The finalists are places in a flat together in a big city where they have to do challenges every week. Based on their performances one model gets eliminated every week (3/4 days). Every week the models get handed their best photo from the judges, the one that doesn’t receive a photo has to leave the show. The finalist get a make-over and the last couple of contestants finish the last couple of episodes in a usually exotic location.
The pressure that comes with the assignments, the forces transformations, the living together with 14 other females and elimination can have its toll on the model’s emotions. But also the winning of a challenge, meeting Tyra Banks ,travelling to exotic locations and going on to the next week’s challenge can cause very emotional but happy feelings.
Models are competing to be America’s Next Top Model chosen by a top jury. After winning the contestant is signed to a top Model Agency and she gets a big money price. Models live in a house, where they can have no contact with friends and family apart from the shared phone that is in the house. Conversations are being filmed and aired. Models get a make-over which usually makes them very emotional.
STORYLINE
The first episode when models try out for America’s Next Top Model is usually very emotional. The models share their life stories and deepest secrets. A lot of attention LINE-UP is paid to a candidate’s background and previous experiences. So a lot of the times Each episode the models receive “Tyra Mail” the models are chosen on both appearance which holds clues for this week’s challenge. and their personality. Also the experiences Which usually consists of a themes phothat have formed them play a big part in the toshoot, acting, catwalk and some sort of selection process. training. The judges select a winner at the end of the episode or after an extra challenge. The winner can have won clothing, money, immunity or an exclusive shoot for a real job.
There is the factor of elimination based on their photos that week. When the model has done the best job, she is called first. Tyra hands the model the picture and says “Congratulations, you are still in the running to become America’s Next Top Model. America’s Next Top Model jury panel consists of fashion photographer Nigel Barker, runway coach Miss J. Alexander, and creative director Jay Manuel. ( Later replaced by model Rob Evans and Blogger Bryanboy). The first seasons also had a different famous guest judge assisting the judges every week.
FORMAT 3: SO YOU THINK YOU CAN STRUCTURE So You Think You Can Dance is a reality dance talent show produced by Dutch and Belgian production companies. The show first aired in 2008 and is still being aired now. The format has been the same for 7 seasons now, only the challenges during the Bootcamp have changed as well as the order of things. The show can be divided into two parts, the selection phase where the “top 18 “dancers are selected by the judges through auditions and the competition phase where this “top 18”competes for the viewer’s votes. LINE-UP The duration of one episode is one hour. During the live-shows couples are formed between the remaining dancers. They come up with a routine for a music style that they get by drawing notes from a hat. The public then votes for their favourite couple. The tree couples with the least amount of votes have to enter in a dance of called “Dance for your life”, where they have to win the votes of the professional Jury in order to stay in the competition.
The current jury consists of Dan Karaty, Jan Kooijman, Ish Ait Manou and Min Hee Bervoets. EMOTION Emotion plays a vital role in dance. The whole idea of the dances are to bring across certain emotions and feelings. The dances tell stories and the jury does not just judge the techniques. STORYLINE The dancers have to tell their own stories. With the danced they have to show their personal struggles and pains. Dancing is a form of expressing these feelings. FORMAT STRUCTURES Dancing competition where both professional judges and the viewers at home can decide who will stay in the race. Dancers go to a bootcamp and have to perform different dance styles based on a system of raffle. So there is the element of a physical challenge.
There is a confession cam where the dancers can share their view. The tree couples who get the least amount of votes have to enter in a battle and compete for a spot. There is the element of elimination and after the selection 9 female and 9 male dancers are selected for the liveshows. Here they will perform solo dances as well as dances with a partner. The winner will be rewarded with an American Dance Course of choice and a money price along with the title Best Dancer of the “Lage Landen”.
FORMAT 4: ADAM ZOEKT EVA STRUCTURE A dating show where singles meet each other naked on a deserted island. A social experiment to get to know each other without any distractions. It’s back to natural looks, charm and character. There is no more hiding yourself behind a mask or your smartphone and it’s back to reality. LINE-UP In an episode singles are introduced to each other based on their previous preferences. It starts out with a quick introduction of both singles and an intro from the host. You find out their motivation for participating and then in the perfect setting they lay eyes on each other completely naked. After the first naked date they can go on a fully dressed second date in a luxurious resort. Will they still feel the same way? The host Nicolette Kluijver interviews the singles to find out their motivation to take part in this show. After meeting single number one, they meet single number two and they have to base their decisions on the exterior or interior of the candidate.
Who will they choose? And are they capable of leaving their impressions based on people’s looks behind. EMOTION The background of the candidates is important. The reason why they are taking part in this competition is important. Taking part in this dating show usually has a deeper motivation than just wanting to meet people naked. Storytelling is used to make the meeting more interesting. STORYLINE According to the creator of the show it’s a social experiment to see what happens when people meet each other in the purest form there is; naked. FORMAT STRUCTURES The most important element is that the contestants are naked. And they are looking for love in the purest form there is. There are more candidates for one single.
FORMAT 5: UTOPIA STRUCTURE Utopia is a price winning reality show from John de Mol, where 15 people leave everything behind in order to create a new society from scratch. They start with an empty hall and a piece of land, 2 cows and some chickens, a water connection and a connection for electricity and one phone. With the amount of 10.000 euro they have to create their own community for a year, where one person comes and goes every 2 months. After this year a winner is selected who will win a money price. LINE-UP 5 days a week we can see the daily activities, struggles and good times of the people living in Utopia. We get a view into their lives as they are being filmed 24/7. This can also be seen on a live stream, an app and the social media. This content is available through different types of subscriptions. In one episode of Utopia the events of more or less 3 days are being shown. After 8 weeks there is an elimination.
People at home can choose a new Utopian, he or she will decide after time period of three days which one of the 3 people who are nominated for elimination by the current Utopians, will have to leave. EMOTION The show is really popular among the public because of its rawness and interactive character. You can vote for new contestants or vote contestants off the show. The reality level is really high which makes it more personal to a lot of viewers. STORYLINE The contestants on the show have left everything behind in order to build their own community in Utopia. Their personal motivation, stories and characteristics play an important role. FORMAT STRUCTURES Manipulated living environment with limited resources and a big sum of money which
can cause problems. Element of elimination of one of the contestants every month. Cameras register their every move, 24/7. People are locked away from the real and normal world. The possibility of winning a big money price, when you end up as one of the finalists. From more than 4500 applicants only 40 were selected, from whom De Mol chose the final 15 contestants.
FORMATELEMENTS
TREND
Of course it would be best if this boyfriend could be your manager/ photographer/ travOne of the elements that I use in my own The trends that I have looked at for this con- el buddy and so on. So this boyfriend needs format is the format of elimination, this cept are the popularity of Bloggers. Social to possess several qualities. For the single element can also been seen in The BachMedia has also changed the TV landscape a bloggers out there, it is not easy to find a elorette. The show will have its own sound, lot. Third screens have been a hot item and fitting boyfriend with the already limited which will make the show very recognizthe viewers just want to be involved. A big time on our hands. Dating is not easy … able. The element of games will be used, as reason for the popularity of fashion bloggers but the creators of ‘Date the Fashionblogger’ the contestants will compete with each other can be found in their constant interaction can help out with that! We will make sure in order to win the heart of the Fashionblog- with the public. It never stops and is conthat we find you the perfect photo bitch and ger. stant and interactive. You can react of posts partner. And for the guys out there, you will and give your own opinion. Followers want get a fashionable girl, free trips to the most The element of a confession cam will be to have a view in the life of the blogger. exotic places, events and of course love. used, where the contestants and the blogger will be able to share their view on what A format that revolves around love never TARGET AUDIENCE is happening. The contestants will be locked goes out of style, people will always be interaway from the real world and will have no ested in the blooming of romance between The audience the program is aimed at are contact with people outside of the house. people. The drama involved also brings up people who are just into following bloggers, Also the producers will control all, such as the ratings. and that are interested in their lifestyle. In the casting of the contestants. In the end the general the target audience consists of womwinner will win a luxurious holiday with the SHORT FORM en in the age range of 16-30. blogger. The contestants will be filmed day and night in the villa. SUGGESTED HOST “Date the Fashionblogger” As the popularity of bloggers is still growing, and since blogging has become a serious and very demanding lifestyle, you need an understanding and supporting boyfriend.
When thinking about the Dutch market I would go for a successful Dutch blogger who is in a serious relationship such as Negin Mirsalehi.
ROUNDS/ GAME A dating show where several candidates try to win the heart of a blogger. It starts out with a group of 8 guys, where one will get eliminated every week. Every week they will get the chance to get a one on one date with the blogger based on their performances during different tasks. The winner of these task will get a one on one date with the blogger. This does not mean that the winner will be safe from elimination, but gives them a chance to win over the blogger. Tasks consist of taking pictures, to styling outfits for the blogger to planning trips, events, coming up with creative content and taking care of their social media accounts. They have to proof that they are ‘bloggerboyfriend’ material. Every week she will give the contestants that go to the next round a prop that is related to that weeks’ challenge. After a photo challenge they will receive a picture for example. Contestants will be selected through a selection process by the producers of the show.
LONG FORM TITLE
BRIEF OUTLINE
In “Date the Fashionblogger” a group of 8 contestants will compete for love and the “Date the Blogger” luxurious lifestyle of being a Fashionblogger’s boyfriend. The 8 contestants will live TARGET AUDIENCE in a villa and they will face blogger related challenges each week. By winning these Female in the age group of 16-30 who are challenges they get quality one on one interested in fashion/ fashionbloggers. time with the Fashionblogger. Every week she will send home of the contestants. The SUGGESTED TIME-SLOT ones that make it to the following week will receive a prop that is related to that weeks’ Sunday evening at 20.30 on E television with challenge. reruns of the show on RTL Lounge Monday evening at 21.30 LENGTH 60 minutes
OUTLINE RUNNING ORDER Structure of the program Week 1: Introduction of the program, then an intro of the Fashionblogger followed by an introduction to the 8 contestants with background videos of each one of them. The host will be announced and a short video will be shown about her success and the importance of her love life. The contestants will be welcomed by the blogger at a fashionable event, so they are facing their first challenge right away, and the blogger can see how they handle themselves in similar events. After that everyone leaves to the villa and has some time to get to know each other including the Fashionblogger. No eliminations on the first episode. Week 2: The show starts the same, with a quick introduction of the show, the host and the blogger. Then the men will go on a group date with the blogger. They will think they are having a relaxing time and when they least expect it the host will interrupt the date and expose them to their first challenge.
The contestants will be rated on their performance and get a one on one date with the blogger. The episode ends with an elimination round. Week 3: Same intro, and set up as the previous week. Every week you get a view on what is going on in the Bloggers life and an inside view in her daily activities. This week will also end with an elimination round and 6 contestants will be left. Special attention will be paid to the life of the host.
Week 5 “Get your style on” : same set up as previous week. After getting to know the Blogger a little bit better it’s time to go shopping for her and style her. The Fashionbloggers chooses the look that suits her best. A private date is next, and the episode ends with an elimination and 4 contestants will be left.
Week 6 “Creative campaign” : same set up as previous weeks. After the group outing the guys are facing a difficult challenge this week and have to create a campaign for the Week 4: The same intro and set up as the Blogger, which she could actually publish on previous week. A fashionblogger friend and her blog. Besides coming up with the ideas, her boyfriend will visit the villa and get the he will be responsible for shooting it and chance to check out the qualities of the realso the editing. It’s important that they get maining contestants. They will be present in a real look into the working field, and what this week’s challenge and judge the competi- it takes to be a professional Fashion Blogger. tion and select a winner. The fashionblogFollowed by a one on one date and ending ger has a one on one date with one of the with elimination and 3 contestants will be contestants and eliminates one of them at left. the end of the show. Like every show, all of the contestants as well as the Fashionblogger and her friends will be commenting for the video diary. 5 contestants will be left after elimination.
Week 7 “Final episode” : Extra-long in duration. The same set up, but instead of a challenge the Blogger gets to know more about the personal life of the contestant. They can decide what they want to show her in order to make sure that she makes the right choice at the end of the episode. So it’s a personal view into their lives. After 60 minutes (in the episode) the first elimination takes place and after and other 60 minutes the second elimination takes place and the Blogger ask the contestant to go on this fabulous trip with her.
DETAILED SYNOPSIS
SAMPLE GAMES
A dating show where several candidates try to win the heart of a blogger. It starts out with a group of 8 guys, where one will get eliminated every week. Every week they will get the chance to get a one on one date with the blogger based on their performances during different tasks. The winner of these task will get a one on one date with the blogger. This does not mean that the winner will be safe from elimination, but gives them a chance to win over the blogger. Tasks consist of taking pictures, to styling outfits for the blogger to planning trips, events, coming up with creative content and taking care of their social media accounts. They have to proof that they are ‘bloggerboyfriend’ material. Every week she will give the contestants that have deserved a spot in next round a polaroid with this week’s assignment on it.
All the games consist of specific requirements given by the producers - Create a creative campaign for the blogger, give directions and take, edit and post the pictures ( on a fictional site) - Take care of social media posts - Style the blogger - Organize an event (Specific tasks given by the management) - How to socialize on events as the Bloggers boyfriend - Shopping, need I say more?
ILLUSTRATIONS
SUGGESTED PRESENTERS
COMMERCIAL OPPORTUNITIES
When thinking about the Dutch market I would go for a successful Dutch blogger who is in a serious relationship such as Negin Mirsalehi.
Since the format is about dating a Fashion Blogger, the viewers will most likely be interested in fashion and merchandise can be sold. The blogger could have her own small collection in collaboration with the TV show. Think about simple designs, such as shirts and jumpers with funny quotes; - “I am dating a blogger” - “Behind every blogger there is a great blogger” - “My boyfriend takes my pictures” - “Beware, Blogger area”
SET DESIGN The blogger and the contestants will be staying in the proximity of a vibrant city (for Bloggers) in a southern country. When thinking about the Dutch edition a villa in the USA, California near Los Angeles can be chosen, so the Blogger can attend real events and the contestants can partake in more interesting competitions. The guys will stay in a villa that has room for all of them, the Blogger will stay in a nice apartment nearby.
A book can be published about how to be a blogger, or how to be a blogger’s boyfriend written by guys. An app where you can see insider updates about the show, see the guys’ results from the competitions and also get and inside look into the life of the blogger, her style and looks.
“Well, it would seem that the old adage of behind every man there’s a great woman has been updated to: behind every fashion blogger there’s an SLR-savvy boyfriend. A beau-tographer.”- by Serena Coady