Salon Magazine, April 2008

l salon magazine

the business of beauty and style

Spring 2008

Trend Report Wannabes, Beware!

tackling counterfeiters

plus Contessa 20

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

Entry Form

april 08 $5 www.salon52.ca

COVER 5’

THE FIRST COLOURING GEL TO BLEND AWAY YOUR GREY HAIR IN JUST 5 MINUTES.

IN THE GREATEST HAIR SALONS

© Schwarzkopf Professional 1-800-463-3081

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Individualized BLONDE services in colour, care & styling, because BLONDE is more than a colour – it’s an attitude!

Register to become a BLONDE EXPERT by calling our ASK Academy at 1-800-463-3081.

WWW.BLONDME.COM

IT’S ALL ABOUT

CREATIVITY

IT’S ALL ABOUT

COLOUR WITH STYLE

TIGI Colour is fashion and technology blended together to create Colour with Style. delivers even results, conditioned hair and reflective colour to create Classic, Glamour and Street looks.

VISIT TIGIHAIRCARE.COM

• SOLD ONLY IN PROFESSIONAL SALONS

TIGI® COLOUR™ IS A REGISTERED TRADEMAKR OF TIGI® LINEA LP

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Fashion Looks, Trend Looks, Your Looks. All inside Essential Looks.

Essential Looks is THE guide to the latest style trends in hair.

The Essential Looks Spirit Collection is full of inspirational haircuts, colors and dressings for Spring/Summer 08. Each look is inspired by the international catwalk shows and has been reinterpreted for you and your clients.

For more information contact your Schwarzkopf Professional Sales Consultant or Technical Advisor.

Capture the looks of the season which everyone will be asking for. www.schwarzkopf-professional.ca

First in Hair Technology and Innovation What makes a salon professional want to become a Great Lengths® hair extension artist? Why are Great Lengths® artists beaming with pride?

What drives their passion? What fuels their loyalty?

First and foremost, it is and always has been “The quality of the hair”.

GREAT LENGTHS® “FIRSTS” FIRST

to introduce the concept of pre-bonded hair strands which revolutionized the hair extension industry

FIRST

to develop and introduce a patented synthesized keratin protein bond designed to mimic the molecular structure of human hair. The result: the most resilient, safest bonding agent in the industry

FIRST

and only company that utilizes the patented de-pigmentation process eliminating harsh chemical bleaching processes, and resulting in healthy, shiny, colourfast strands

FIRST

to introduce the Thermal Pre-bonded Strand Applicator, still the most widely used hair application system in the world.

FIRST

to introduce the Multi-Strand Air Pressure technology providing both stylists and clients application options previously not available and soon to be introduced to Canada. This system significantly reduces the installation time for clients and increases salon productivity.

FIRST IN BRANDING, IMAGE AND SALON SUPPORT Great Lengths® marketing campaigns are driving the brand and image across the country, and being designed to drive business to the salons we serve. The Great Lengths® print ads are prestigious and influential to reach those salon professionals most qualified to represent this luxury brand. Loyal clients return to their Great Lengths® artist regularly throughout the year for their Great Lengths® services and spend money in every other service domain of the salon.

Behind the scene marketing efforts will keep Great Lengths® front and centre. The world’s “most watched women” wear Great Lengths® and consumers take notice. Comprehensive websites promote brand awareness and provide a detailed salon locater to support new clients seeking Great Lengths® services.

IT’S ALL ABOUT THE COMPANY YOU KEEP Although many are bigger, no professional product company in existence can boast our high profile and A-list salon clientele. The finest salons in the country are representing the Great Lengths® brand. Why? Because only Great Lengths® can deliver the consistent quality and results clients expect and demand.

Great Lengths® is selective with its salon distribution. If your salon caters to a clientele who demand only the best, you can offer Great Lengths® services without hesitation.

To obtain additional information on becoming a Great Lengths® artist, contact us or visit our website.

CANADA

Call 800.461.9302 Or visit greatlengthshair.ca for certification opportunities nearest you

CANADA

UPCOMING GREAT LENGTHS® EDUCATION SEMINARS TORONTO April 20-21 | May 25-26 | June 22-23 | July 20-21 MONTREAL June 1-2

EDMONTON May 4-5

VANCOUVER July 6-7

*In-house seminars available by special arrangement. Learn more about joining the Great Lengths® Certified Salon Network today by calling HSC International at 1-800-461-9302 or write to us at info@hscinternational.com.

l salon magazine

Contents april 08 w w w. S a LO n 5 2 . Ca

ON THE COVER Hair: Tim Scott Wright for Lisa Shepherd Salons, Kidderminster, U.K. Makeup: Aleesa Hall Wardrobe: Emma Cotteril Photography: Andrew O’Toole

ONTHE COVER

contessa 20 entry form opposite page 50

41

2008 spring trenD report

64

wannabes, beware

feature Salon Magazine translates runway style to salon style

feature Farouk Systems and RCMP tackle CHI counterfeiters

fEaTuREs 59

in the spirit of style

66

performance art

69

maDam chairman

74

mayan meeting

76

harmoniously opposeD

80

partners in eDucation

Schwarzkopf Professional releases its latest Essential Looks collection

L’Oréal Professionnel sets the stage for its S/S 2008 colour collection

Jason Kearns takes us Beyond the Chair

Joico, ISO and Quantum’s national sales conference

Goldwell's Trend Zoom 08, the Contra Collection

Marca College teams up with L’Oréal Professionnel

> contentS contInue on paGe 16

41

66

performance art

59

In the SpIrIt of Style

trenD report

14

salon > april 08

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JKPC< 9P ;<J@>E%

©2008 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

A sleek arsenal of cutting-edge styling tools for the ultimate in artistic expression and healthy, beautiful hair. joico.com

INTRODUCING...

l salon magazine

regulars 18

Editor’s LEttEr

20

PubLishEr’s NotE

22

hairLiNEs Contessa Covered p.22; Wizard of Oz in Canada p.24; Tool Time p.24; Joico’s K-PAK at 30 p.26; L'Oréal Intl. business forum in Italy p. 26; Get involved in Redken's One X One Cuta-thon p.26; Goldwell launches 2008 Color Challenge p.28; Double Duty at home with Schwarzkopf p.28; Celebrity Locks p.28; Remembering Alexandre de Paris p. 30; Branding You p.32; Wella Professionals Trend Vision 08 collection p.34

36

coLour

38

mEN Cool Marketing p.38; Urban Undercut p.38

50

saLoN52 April lineup

51

coNtEssa GaLLErY Mirella Rota Sementilli speaks about her

56

scENE L’Oréal’s Toronto Unique Show

82

EsthEtics

84

NaiLs Pop quiz on sanitation

86

taNNiNG Gathering steam

89

ProfiLE Newfoundland’s Cindy Hudson

93

iNtEriors Axcess Salon & Spa in Richmond Hill, Ontario

96

hot Products

Grey, Grey Go Away

Contessa 19 collection

contessa gallery

93 interiors

Sign language

100

EVENts

102

scooP

104 114

PrEss Pass

16

51

56 scene

Last word by John Steinberg

salon > april 08

96

hot products

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Available April 2008 CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.

Jewelry compliments of TYCOON. Call 800.341.9999 or visit www.opi.com. © 2008 OPI Products, Inc.

Time-less is More

She’s Golden

Pearls Night Out

Oh So Glam!

Makes Men Blush

Kiss on the Chic

SOFT, SOPHISTICATED SHADES THAT DEFINE STYLE

Available in chic merchandising options for your salon

EDITOR’S lETTER

Show SeaSon

T

PHOTO BABAK

here is nothing like the thrill of hitting the show circuit every year to see what’s new and innovative. Whether it’s the latest in technology, business or fashion trends, there’s always a buzz in the air to take the edge out of winter.

As I write this letter today, I am preparing to head to Nashville for the KPSS (Goldwell and KMS California) National Conference for their guest artists who teach and train and do the ABA show circuit every year. I call January and February the gearing up time for show season. We always go to LA for the ISSE show in January to get it all started.

L’Oréal Professionnel recently held its first-ever Unique show in Toronto.

(See the story on page 56.) They did other shows in Montreal, Quebec City and Vancouver. In a couple of weeks we will all head out to Chicago for America’s Beauty Show and take in the OMC Hairworld competitions being held in conjunction with that show this year. American Crew and Wella will also present their trend collections during the Chicago show.

Then it’s back home to Canada and the Montreal ABA show. This kicks off the ABA spring season in March, followed by Toronto, Vancouver and Winnipeg this month and Edmonton ABA taking place in May. I will be doing a Contessa presentation at IBS’s All About Beauty Show in Edmonton in March as well.

And there are the BSG Fashion Focus shows in Calgary and Saskatoon.

There’s no shortage of things to check out.

Not just this industry, but the fashion show circuit, too, is in full swing, with the fall/winter 2008 collections from New York, London, Paris and the like. And with that comes our Sping/Summer 2008 Trend Report. Take a look at Morella Aguirre’s predictions for hair, makeup and nails this coming season as she analyzes what she saw for S/S 2008. Her report is on page 41.

Finally, check out the Contessa Covered story on page 22. You’ll love the compliments Salon Pure’s Antoine Vadaccino got for his Contessa entry last year. We are in full gear planning the 20th anniversary of the Contessas, and it’s time for you to plan your collections. Download this year’s official entry form at www.salon52.ca or get it here opposite page 50.

Good luck with your planning.

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salon > april 08

Stephen Puddister Editor-in-Chief

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For more information about American Crew, visit www.americancrew.com

PUBLISHER’S NOTE issn 1197-1495 volume 17 issue 05

www. s a lo n 5 2 . ca

Editor-in-chiEf

Stephen Puddister > 416.869.3131 ext. 120 | stephen@beautynet.com group Art dirEctor

Gillian Tsintziras > 416.869.3131 ext.106 | gillian@beautynet.com MAnAging Editor

Morella Aguirre > 416.869.3131 ext.105 | morella@beautynet.com contriButing Editor/MAnAging Editor (frEnch)

COnTESSA seeks Business excellence

Francie Wyland sEnior stAff writEr

Pam Fulford

Alicia McAuley contriButors

Laura Dunphy Publisher salon > april 08

copy Editor

EditoriAl intErn

he idea of adding a Contessa award acknowledging business excellence in the salon industry has been suggested to us many times over the years. However, creating a new category is a major endeavour that we don’t take lightly. We have to assess the demand for a category and weigh its merits. We ask ourselves how it can benefit the Canadian beauty industry.

Then we research, dialogue and debate—a process followed by more research and debate. What’s more, adding a category for salon business is a completely different beast from our other photography-based awards.

This year when Paul Pagliaro of Milano Systems pitched us the concept for the millionth time, we felt ready to take the plunge. Not only did Milano offer to assist us with critical information and advice, they have also come on board as the proud sponsor of the prestigious award.

As many would agree, managing a business doesn’t come easily to most salon owners, since most are creative thinkers by nature and not “numbers” people. In fact, the problems stylists raise most often concern the challenges of operating a salon business. I have the utmost respect for the courageous salon owners who’ve had the discipline to hone their business skills and build strong, vibrant, and viable operations.

We understand there are many elements that contribute to a successful salon business model, including innovative profit and growth strategies, education policies, compensation and benefits packages for employees, etc. A complete list of rules and criteria for this new award are posted on www.salon52.ca—just click on Contessas. Judges for this category will be fielded from the business community, including business schools, to ensure confidentiality and fairness in the process of winner selection.

Introducing a Contessa Salon Business Award is the perfect complement to our existing roster of Contessas. Recognizing innovation in business goes hand in hand with outstanding creativity. It rounds out the Contessas as we enter our third decade of celebrating the best in Canada’s beauty industry.

We’re proud and excited to introduce this very important award and look forward to hearing about the wonderful success stories right here in Canada!

20

AssociAtE Art dirEctor

Guillermo Ohno > 416.869.3131 ext.113 | guillermo@beautynet.com

Kim Hughes, Chantel Simmons, John Steinberg, Chris Tsintziras, Colette Wright sEnior VicE-prEsidEnt/puBlishEr

Laura Dunphy > 416.869.3131 ext. 110 | laura@beautynet.com sEnior Accounts MAnAgEr

Samantha Anobile > 416.869.3131 ext. 109 | samantha@beautynet.com production MAnAgEr

Alan Swinton > 416.869.3131 ext. 111 | production@beautynet.com AssistAnt to thE puBlishEr

Cindy Mahabir > 416.869.3131 ext. 119 | cindy@beautynet.com Account rEprEsEntAtiVE

Brandon Stout > 416.869.3131 ext.220 | brandon@beautynet.com

circulAtion MAnAgEr

Target Audience Management Inc. T. 905.729.2727 | F. 905.729.0227 salon@tamicirc.ca

AccountAnt

Galina Andrianova > 416.869.3131 ext. 114 | galina@beautynet.com prEsidEnt

Brian Light > 416.869.3131 ext. 104 | brian@beautynet.com VicE-prEsidEnt & wEst coAst Editor

Greg Robins > 604.929.1700 | greg@beautynet.com

suBscription rAtEs for cAnAdA 1 year (8 issues) $40.00 GSt included 1 year (3 copies each of 8 issues) $60.00 GSt included. Canadian orders only, must be to same location for us 1 year (8 issues) $50USD AddrE ss ch A n gE s Email: salon @ tamicirc.ca

Fax: 905.729.4432 or send your cover label and new address to: Salon Magazine Subscription Services

Phone: 905.729.1288

Po Box 357, Beeton oN, l0G 1a0 Canada sA l on MAg AZ in E Hair Bill rowley PHoto BaBaK

T

Tina Christopoulos > 514.341.0621 | tina@beautynet.com

365 Bloor St. e. Suite 1902 toronto, oN M4w 3l4 T. 416.869.3131 | F. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada ltd.)

return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, Po Box 357, Beeton oN l0G 1a0 Canada

national Magazine Awards Gold

Silver

Top Five

2003 2002 1998 1995

2003 2001 1997 1996

2002 2001 2000 1999 1996

Canada Post Canadian Publications Mail Sales Product agreement No. 40011270

Printed on recy

This magazine is recyclable.

Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca. Our privacy officer is Brian Gillett at 905.729.1288.

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ÉDITION SPÉCIALE

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Contessa Covered One entrant scored

three covers for one image

I

n the game of competition, you never know where life will take you. When Antoine Vadacchino came together with the entire Salon Pure team to do their collection for Contessa 19, his biggest hope—aside from winning—was probably that the collection would get published somewhere.

Co-partner of Salon Pure Daniel Benoit recently recounted to me that Salon Pure does plenty of shoots, and the key factor for them is always to have fun and explore their creative side. He said they love to compete, but the shoots are more about exploring the creativity and other benefits of working as a team.

Salon Magazine sends out over 250 CDs of the winning Contessa collections to consumer and trade media around the world every year. It is part of our commitment to the Contessas and to you, our competitors. We feel it’s beneficial to spread the word about who is making waves in Canada’s beauty industry—we want to promote Canadian talent.

When we chose the cover for Salon Magazine’s French edition, the 2008 Contessa collector’s issue, we had already sent the 250 CDs to the media. We were delighted and surprised to discover that the publication HairColor & Design liked the same image as well and chose it for their cover. But we were absolutely shocked and even more delighted for Vadacchino when we got the winter edition of Estetica USA and saw that they had chosen the same image.

This just demonstrates my point about competing and where it can take you. “Being a part of the winning salon team of the Contessas is amazing. To get one cover for that would be fantastic for the team,” says Vadacchino. “My image, photographed by Ara Sassoonian, got the cover of three magazines because of the exposure of Salon Magazine’s initiative for the Contessas. I was astonished by the power of the Contessas. I have been getting calls from all over because of it.”

The time is now to do your research and plan your collections for the 20th anniversary of the Contessas, folks. You never know where it will take you. See the entry form opposite page 50 in this issue or go to www.salon52.ca for forms and photographer lists.

And once again, the Contessas would not be possible without the support of our valued sponsors. For the 20th anniversary edition we have American Crew, Beauty Systems Group, CND, Collega for Aveda, Elevate magazine, Farouk Systems, International Beauty Services, ISO, John Paul Mitchell Systems, Joico, KMS California, LCN Canada, L’Oréal Professionnel, Marvel School of Beauty, Matrix, Quantum, Milano Computer Systems Inc, Redken Canada, Salon Magazine, salon52.ca, Schwarzkopf Professional and Venus Beauty Supplies. —SP

Redken’s Metallic Glam collection

22

salon > april 08

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hairlines

Tool Time Name G+ 7005 Ultrapower Hair Dryer FeaTures > 1750 watts of power > ultra-lightweight > ventilating stripes along the dryer’s housing disperse heat and allow the operator to hold onto the front part of the dryer more easily > Rich cherry-red finish For more info visit www.firstladyproducts.com

Wizard of oz Australian luxury line Kevin.Murphy arrives Based on a three-fold philosophy of strength, moisture and regeneration, the Kevin.Murphy line was first introduced in Australia in 2003. Named after its creator, Aussie stylist-to-the-stars Kevin Murphy (a favourite of celebs like Kylie Minogue and Selma Blair), this eco-luxe line is now available in Ontario through Toronto Barber and Beauty Supply.

The Kevin.Murphy range comprises a wet line, treatments and styling products containing natural ingredients like grapefruit oil, mango butter and vanilla extract. Special volumizing, frizz-fighting and repairing formulas deliver targeted results.

This is definitely a line to look out for. For more information, visit www.kevinmurphy.com.au or www.tbbs.ca.—AM

24

salon > april 08

assisTaNce, Please Foils often stick together, making it difficult to grab just one at a time. Luckily, Framar International’s Foil Assistant takes the hassle out of foils by “handing” you just one at a time.

Simple to set up, easy to use and not requiring a lot of space, Foil Assistant lessens frustration and ups productivity. You’ll wonder how you ever managed without it.

For more information, call 888.636.4548.

MODeL pHOTO cOURTeSY KevIN.MURpHY

in Canada

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FHI WAS HERE.

Quick. Youâ&#x20AC;&#x2122;ve got five minutes to create a sensation that will have the Hollywood A-list buzzing with excitement. Which styling tool will turn heads the fastest?

FHI Heat TM has the answer. As the industry leader in ceramic and tourmaline technologies, FHI Heat sets the bar in innovation and style with our revolutionary tools for the professional. Including the Platform styling iron, which maximizes ionic output and results in healthier, chemical free hair that is sure to dazzle. For professional F H I H E AT P L AT F O R M

stylists who are called upon to make magic, FHI Heat is here.

FHI is now here in Canada. FHI Heat is proud to announce their partnership with Novvo, the master distributor of its tools in Canada. For further information on how to acquire your FHI Heat tools please call, click, or look for us at the Toronto, Vancouver, Edmonton and Calgary A.B.A. shows. www.novvo.com

866.466.6886

hairlines

Bella Business Forum L’Oréal Professionnel holds 7th Annual International Business Forum The beautiful island of Sardinia, Italy, will be the site of L’Oréal Professionnel’s 7th annual international gathering where salon owners and stylists get to network with each other to see new and inspiring trends from around the world.

Taking place from September 25 to October 2, 2008, the forum is a unique blend of business and artistic seminars to share experience and knowledge and build a network of leaders from the international community. Held at a five-star hotel, the forum also includes exciting gala dinners throughout the week.

For details and ticket information, get in touch with your L’Oréal Professionnel sales consultant or call 800.361.1861.—SP

Get Involved

Make a difference one step at a time

Happy Anniversary Joico’s K-PAK deep-penetrating reconstructor, a gold-standard product in the industry, is celebrating 30 years of repairing and promoting healthy, beautiful hair from cuticle to cortex. With more than 10 million tubes sold, and counting, this product has won the Stylist Choice Award seven years in a row as favourite deep/restorative conditioner.

In 2008, Joico will be issuing a commemorative limitededition tube that highlights the legendary product’s 30-year legacy of helping women around the world have healthier hair.

The special 325ml size will offer 30 per cent more K-PAK for the same price as the best-selling 250ml size. For info call 800.267.4676 or visit www.joico.com.—SP

26

salon > april 08

Redken is gearing up for its second annual national Cut-AThon to benefit the One X One foundation, scheduled for the week of August 11. This year, instead of a one-day event, salons can choose to hold their cut-a-thon any day between August 11 and 17. To kick-start the fundraising, Redken is donating all the entry fees for the Redken cover competition to One X One. For more information on how to get involved, visit the Redken booths at your regional ABA shows and look out for a special show segment dedicated to the cut-a-thon, or call 866.9.REDKEN for information.

One X One is a non-profit foundation committed to supporting, preserving and improving the lives of children.

Founded by the president of Diesel Canada, Joelle Adler, its main goal is to eradicate youth poverty in Canada and around the world. “One person can make a difference. One life and every life is infinitely precious, and without a doubt together we can change the world,” says Adler. For more on the One X One foundation, visit www.onexonecampaign.com.—TC

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FIXM E N

TM

FIXEDIN PEGGY’S COVE [Nova Scotia] The latest in professional haircare & grooming for men.

SIMPLE. EFFECTIVE. CANADIAN.

SOLD EXCLUSIVELY IN SALONS. 1-800-267-4676 FOR A DISTRIBUTOR NEAR YOU.

© 2008 Piidea Canada Ltd. - FIXMEN by QUANTUM Division Pointe-Claire - QC — Conception / Réalisation: Marc Kandalaft Design & Surface3

INTRODUCING

hairlines

Zoom Zoom Goldwell launches the 2008 Trend Zoom Color Challenge Goldwell’s international photo contest, the Trend Zoom Color Challenge, is on for another year. With three coveted spots on the 2009 Trend Zoom Collection creative team up for grabs, this is certainly a contest worth entering. You have until May 31 to get your photos ready. Get full details at www.goldwellusa.com or by calling 800.387.3873.—SP

Double Duty LivelyLocks schwarzkopf professional is encouraging salons to send their clients home with Igora Duality direct hair colour. easily prescribed by a colurist, Igora Duality can be applied at-home for colour maintanence or added to shampoo or conditioner for a quick, shade specific colour boost. Igora Duality is available in 18 shades, providing accurate and predictable at-home results. For more info call 800.463.3081.—sp

28

salon > april 08

keystone press agency

E

xploding on the pop culture radar playing Serena van der Woodsen on CW’s hit show Gossip Girl, beautiful blonde Blake Lively has become a source of style inspiration. Her luxurious golden cascading waves conjure up both a naive modern-day Goldilocks and a sophisticated vixen—capturing the essence of the female duality.—TC

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AFTER JUST

3 USES

Our research has proven that after just 3 uses of any KMS California Shampoo and Conditioner together, your clientsâ&#x20AC;&#x2122; hair will be healthier and reach its ultimate condition.

Discover what makes the difference, IOPS technology.

*SOURCE: 80 INDEPENDENT CONSUMER TESTS CONDUCTED

hairlines

In Memory of Alexandre de Paris September 6, 1922 — January 12, 2008

Alexandre de Paris with Yves Saint-Laurent and model

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salon > april 08

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photo courtesy intercoiffure mondial; originally published in mon destin animé, 1982

b

orn in Saint-Tropez, France, in 1922, Louis Alexandre Raimon began his hairstyling career in Cannes at the age of 16. He apprenticed under and quickly became the “premier garçon” of Antoine de Paris.

Alexandre’s popularity grew as he created styles for such high-profile clients as Bagum Aga Khan and the Duchess of Windsor. And it was through his friendship with the Duchess that Alexandre met hundreds of other influential clients. In 1952, he co-opened a salon on Rue du Faubourg St-Honoré in Paris with Rosy and Maria Carita, founders of Carita. Five years later, he opened his own salon on the same street.

In addition to styling such celebrities as Greta Garbo, Sophia Loren, Elizabeth Taylor, Princess Grace and Audrey Hepburn, Alexandre was sought after by haute couture design houses like Yves St. Laurent, Chanel, Givenchy, Dior and Lagerfeld. His ability to blend high fashion and hair styling made Alexandre a master of “haute coiffure.”

During the course of his career, Alexandre became a symbol of French chic. In 1971, he created a collection of luxury accessories. In 1982, he opened a second salon in Paris. His name appeared on boutiques in Paris, Hong Kong and Melbourne throughout the 1990s.

Alexandre’s talent was recognized with several awards, including two French “Oscars de la Monde” in 1963 and 1969. He was president of the World Federation of Hairdressing from 1978 to 1993.

In 2005, Alexandre de Paris finally retired in southern France after more than 65 years in the business. The wisdom and skill of “le Sphinx de la Coiffure” as Alexandre was nicknamed by close friend John Cocteau, have left a permanent mark on the world of hairstyling.—AM

@cbXcb

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Participate and get the W\UbWY cZ U `]ZYh]aY to experience the

5`hYfbUh]jY <U]f G\ck ]b @cbXcb 9b[`UbX with your salon’s stylists! *Certain conditions apply. See your ISO sales consultant or distributor for participation details.

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hairlines

Branding You

Helping you put your best foot forward The dictionary describes the word “maven” as a person who knows all about a certain subject. That’s why Kathleen Clinckemaillie chose the name Maven Group for her recently launched company, which caters to the beauty industry. “We are an online creative media company for the industry in which I have spent 17 years of my working life,” says Clinckemaillie.

“We help educate and motivate individuals on what it takes to stand alone as a brand, so they can represent themselves better to a manufacturer, distributor, client or anyone who wants to know more about them. We do this mainly through video production and on-camera training and our website.

We get them comfortable in front of the camera and in public

32

salon > april 08

presentation skills, and we also empower them to recognize their full potential personally and professionally. We give them a portfolio that helps them advance their career and their personal values.” In the course of her career in the beauty industry, Clinckemaillie has developed a solid base of expertise that serves as a foundation for her new venture. She has already worked on projects with many of Joico’s artists and with John Steinberg, to name a few. Clinckemaillie’s company offers professional services including brand awareness campaigns, education, distribution development programs, leadership development, co-op marketing programs and more. Check out www.MavenGroup.ca for more information.—SP

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hairlines

Mineral Splendour Working with soft angles and metallic colours, Mineral Splendour is raw but luxurious.

Couture Allure Sculptural and voluminous, Couture Allure pays homage to the bob from a modern perspective.

Wonderland

Visionaries

Inspired by nature, Wonderland is made up of loose, deconstructed and romantic hairstyles.

Designed to stir creativity, Wella Professionals Trend Vision 08 collection introduces four key trends for spring/summer 2008.â&#x20AC;&#x201D;MA

Collection: Wella Professionals Trend Vision 08 Hair: Darren Ambrose and Felix Fischer Makeup: JĂźrgen Braun Photos: Sarah Silver

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salon > april 08

Industrial Beauty Industrial Beauty works with contrasting shapes and colours to create a graphic look.

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colour

Grey, Grey Go Away

S

tarting this month, Joico has three new answers for salon professionals looking to help their clients feel their youthful best. Targeting the boomer market, the re:nu Age Defy line represents a whole new system of care and styling and features the innovative Re:nual Serum, which that actually slows down and begins the reversal of the greying process in hair.

A first-of-its kind formula, the Re:nual Serum is formulated with Japanese sansho pepper, a key ingredient inhibiting the development of grey—the number-one sign of aging hair.

It also creates an optimal environment for the growth of healthier, shinier, more youthful hair.

“With initial regular use of Re:nual Serum, clients can expect stronger, healthier-feeling and looking hair in two to six weeks and fewer new grey hairs in two to four months,” says Melisa Gill, director of marketing for Joico. “An actual reduction in grey hair and a gradual restoration of natural hair colour can occur after six months,” she adds.

In addition, the re:nu line features two distinct regimens for at-home hair care.

The Softness and Manageability System for coarse, dull hair includes a restorative shampoo and hydrating conditioner for revived manageability and shine, and a primer that nourishes hair with amino acids and seals in additional moisture.

The Fullness and Body System for fine, fragile hair has a Pre-Shampoo Treatment that energizes hair and a shampoo that gently cleanses as it stimulates the scalp and hair. A primer completes the system, serving as a powerful body booster that restores fullness and bounce for easy-to-style, soft texture.

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salon > april 08

Joico introduces innovative new products for an age-obsessed population By Stephen Puddister

The re:nu Age Defy system also includes a collection of advanced styling formulas for all hair types and a Controlling Crème, a Bodifying Lotion, a Volumizing Foam and a Styling & Finishing Spray.

And for a total assault on grey and the signs of aging, Joico is also introducing the new Vero K-PAK Color Age Defy Series of colour.

Pros know that when hair goes grey it also changes texture—becoming coarse, wiry and unruly. It also loses its lustre, reflecting less light than pigmented hair. This line addresses all three dimensions of change in greying hair.

The comprehensive 3-Defense Technology and Quadramine Complex in the new Vero K-PAK Color Age Defy Series restores silky, manageable texture, revives lustre and vibrancy and renews colour with lasting grey coverage.

What’s more, each formula reconstructs hair’s structure for optimal health and condition. Available in 15 shades and three palettes—Natural, Copper Gold and Natural Red—the Vero K-PAK Color Age Defy Series gives colourists the range and options to offer every grey-coverage client a solution.

For more info on these products, visit www.joico.com, call your Joico distributor or visit www.salon52.ca S

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REDKEN IS CHANGING LIVES...

Igor Balasanov

Here in Canada, one million children – or nearly one in six – live in poverty.

Get involved, make a difference, and let REDKEN tell the world what you’ve done!

In 2007, with your help, we raised $100,000 for the ONE X ONE Foundation, to help cut out child poverty and suffering here in Canada and abroad. In 2008, let’s join forces once again to make a difference!

HOw CAN yOU bE pART OF IT? CALL: 1.866.9.REDKEN to get involved COMMIT: to raise funds from August 11-17th* CHANGE: lives, one child at a time

AUGUST 11th-17th, 2008

To learn more about ONE X ONE, visit www.onexone.org *tax receipts will be issued

media partner:

men

cool marketing

Urban Undercut

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salon > april 08

J

ust-released Redken Creates volume 2 combines creativity, innovation and modernity

for a collection of visionary cutand-colour techniques. Six Redken artists from around the world came together to collaborate and create the collection. They always include a men’s trend, which is featured here, titled urban undercut.—SP

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REDKEN 5th AvENuE NYC / REDKEN CREAtES

I

n a bold marketing manoeuvre that is fast becoming a trend, Redken Canada is taking the plunge by going to the place where lots of men love to hang out—at youtube.com. Filmed to coincide with the launch this month of Redken For Men’s new mint-infused technology three-product line (shampoo, conditioner and leave-in treatment), the two-and-a-half-minute film stars the new highly addictive shampoo in some interesting office shenanigans.

Anne-Laure Quémard, product manager for Redken For Men, says “It’s hard to reach the consumer directly with professional brands, and men are generally less apt to notice ads than women. Our goal was to find a different way of reaching them. With the popularity of the Internet, and the YouTube site in particular, it’s the perfect way to launch a viral campaign.” The production company she hired to do this low-budget initiative is Actaeon, out of Montreal.

Owner Darren Curtis helped develop the campaign with Quémard, and he himself is in the demographic of the consumer Redken is trying to reach.

Quémard says, “We brought in the models, rented an office building for the weekend and used a friend’s bathroom for part of the shoot. It was all done in a day.

This was strictly a Canadian initiative, but because there are no spoken roles in the video, it works for any market.”

Check it out at www.salon52.ca or www.youtube.com.—SP

Now PlayiNg More thaN 1 00 videos to s

erve you

featuring

R R R R R

Maurice Fiorio Michael Crispel Marissa Harapiak Kevin McDonald Francesco Rizzuto Dallas Savage *Popcorn not included

the worldâ&#x20AC;&#x2122;s first online pay per view hair instructional

www.hair-brain.com

2008 Spring Trend Report

By Morella Aguirre

Runway photo Michael banasiak

t

Romantic and girly on one end, edgy and powerful on the other, spring 08 trends are an exercise in diversity and contrast.

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april 08 < salon

41

Power Pigment

b

Hair: The Vidal Sassoon international creative team, Photos: courtesy Vidal Sassoon

(Clockwise from left) Green-wich Village, The “It” Color and Brights Power from Mod About Brights by OPI; Aveda lip colour Poppy

Nada Yousif spring/ summer 2008 collection 42

salon > april 08

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Runway photos Michael Banasiak

t

ig bold colours are in full assault mode this season, having their way in both fashion and beauty.

Vidal Sassoon’s Stretch collection works with high-impact hues on curvy Sassoon cuts. Aveda’s new lipstick line is also conscious of colour and includes a sultry scarlet shade. Meanwhile, OPI’s new Mod About Brights lacquers display a veritable rainbow, ranging from an eye-popping crimson to a rich cobalt blue. Finally, designer Nada Yousif saturates her spring/summer looks with purples, oranges and multi-coloured patterns.

e maven |’mav n |

noun [often with adj.] informal an expert or

connW oish soeYo uru: fa sh nnml ianveen A r e . .io .O

•

online media production

•

e d u c at i o n a l p r o g r a m s

•

branding development

•

co-op marketing

•

agency

w w w. M a v e n G ro u p . c a

“Image is critical to the success of beauty industry professionals. Maven Group makes yours a unique and unforgettable one. Through our online video profiles, innovative educational programs, consultational services and talented community of artists we will coach you on acquiring a confident on-camera presence, recreate you as a distinctive brand and ultimately connect you to career-expanding people and products. We have your future in mind, do you?”

—Kathleen ClinCKemaillie, President

See us at the Toronto ABA, classroom # 717A

We b l a u n c h a p r i l 1 s t

In Bloom

w

Hair and art direction: Tim Hartley for Davines, Colour: Brian Suhr Makeup: Susan Voss-Redfern, Photos: David Oldman

t

ith floral prints and pastel colours in full bloom this spring, soft, touchable hair also takes centre stage. In Davines’ Chiaroscuro collection, Tim Hartley balances delicate textures and romantic colours with unexpected asymmetrical lines, giving a shot of strength to an otherwise light and airy approach to hairstyling. Designer Andy Thé-Anh paraded subtle garden prints in his spring lineup, while Zoya’s new Blissful collection paints lips and tips in pretty shades of pale.

Runway photos Michael Banasiak

(Clockwise from left) Lulu, Miley and Laurie lacquers; Canoodle and Sorbet glosses. All colours from Zoya’s spring 2008 Blissful collection

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Andy Thé-Anh spring/ summer 2008 collection

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A LEADER IN WORLD CLASS STYLING TOOLS FOR OVER 5 DECADES, DANNYCO IS YOUR TRUSTED SOURCE FOR INNOVATIVE HAIRDRYERS.

W W W. DA N N YC O.C O M

p

Graphic Element

Hair: The TIGI international creative team, Makeup: The Bed Head Cosmetics Team Wardrobe: Jiv D, Photos: Ben Cook and Roberto Aguilar

(Clockwise from left) Translucent Tangerine, Turquiose Tint and Plexi Pink from CND’s Plexi Pop spring 2008 collection; Blossom and Pink Kisses glosses and Metallic Jade cream shadow from Your Name Professional’s spring 2008 line

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Gsus spring/summer 2008 collection w w w. s a lo n 5 2 . c a

Runway photos Michael Banasiak

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rints set a mood—a defined tone in an article of clothing. For Canadian label Gsus, which works bright, well-defined patterns into jackets, shirts and dresses in its spring 08 collection, the mood is very urban, very young and highly confident. It pairs well with TIGI’s approach to hair styling, particularly its Instinctive colour collection.

The iridescent shades from CND and Your Name Professional’s spring collections complete the street-friendly look.

Urban Jungle

s

Hair: Suzie McGill, Rainbow Room International, UK, Makeup: Lee Pearson Wardrobe: Lee Pearson, Photos: Christophe Cohen For full hair collections go to www.salon52.ca

(Clockwise from top) Hybrid, Recycle and Unplugged from China Glaze’s Ecollection.

Secret Dreams High Shine Lip Polish and Silk Eye Shadow Trio from SST

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Rudsak spring/summer 2008 collection

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Runway photos Michael Banasiak

afari-inspired dressing is modern, chic and attainable to a variety of style hunters. Look for key sand-coloured pieces in Rudsak’s spring/ summer 2008 collection. Add a shot of dark, chic colour with China Glazes’s Ecollection, an eco-friendly six-colour range featuring earthy shades and complementing hits of colour. Makeup by SST offers a bronzy, luminous face, while cropped, razored haircuts anchor the look. Here, short cuts come care of Britain’s Rainbow Room International. S

“As a celebrity stylist, my clients, Hollywood’s “it” girls Tori Spelling, Kristin Chenoweth and Jordana Spiro, have been thrilled with the results of iTech’s Magnetic Nylon & Boar Bristle Brush.”

– Stephen Lewis

Hold THE BEST. iTech’s Magnetic Tourmaline Boar & Nylon Brush is one of the proud winners of the 2008 Salon Plus Editor’s Choice Award.

The patented magnetic handle relieves painful and tired wrists while your clients enjoy quicker blowouts and added body. Relax and enjoy the world’s best brush.

Go online or call to find a distributor near you.

www.itechproducts.com 1-877-itech72

© 2008 iTech. All Rights Reserved.

CHECK IT ONLINE

a p ri l ’0 8

C O M P L ET E COL L ECT I O N S > S C H WAR z K OP F Essential Looks Spirit Collection

> J A S ON K EAR N S Beyond the Chair

Spring/Summer 2008 Colour Collection

ONLINE EXCLUSIVE

EVENT COVERAGE

> N EW C ONTE SSA SALON BUSINE SS

> ABA To r o n t o

EXC EL L ENCE AWARD Go t o sa lo n 5 2 ’s

> ABA Va n c o u ve r

Co ntes s a page t o get all t he mat e r ia l yo u n e e d ,

> ABA W in n ip e g

i ncl uding c rit eria, regulat ions and a c o mp le t e entr y pack age

> TO R ON TO FASHION W E E K Cove r a g e fr o m Canada’s premier fashion ev ent

> Go ld w e ll Tr e n d Z o o m Tor on to NEW FEATURES

> Exp a n d e d p r o d u c t g u i d e > Co n t e s s a 2 0 e n t r y pa c k a ge s

w w w. s a l o n 5 2 . c a COLLECTIONS > NEWS+EVENTS > FEATURES+PROFILES > JOBS > EVENTS > CONTESSA 50

salon > april 08

+ MORE

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Courtesy Schwarzkopf Professional, Essential Looks Spirit Collection for spring/summer 2008

> L’ O R éAL P R OF ESSI O N NEL

c o n t e s s a g a l l e ry

Soft Touch

Mirella Rota Sementilli speaks about her Contessa 19 collection Edited by Morella Aguirre

T

his collection is a definite departure

for me. Because I’ve been involved in a lot of world championships, my style for competing is very technical and highly precise. But for this collection I wanted to go beyond that and create looks that were not perfect. I wanted the hair to be soft and free and fall where it wanted to fall.

My choice to work with long hair derived from my love of fashion and my work at the salon. The idea was to capture that Victoria’s Secret hair that’s both beautiful and consumer-friendly. The colours I chose were designed to be feminine and enhance the soft texture of each hairstyle.

The style of the collection’s wardrobe, makeup and photos reflect the theme.

My photographer, Babak, slightly blurred portions of the images to help build on the idea of softness. Giancarlo Intini, my makeup artist, used pale colours to create a delicate face. The wardrobe, much of which I again reinforced my underlying idea.

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t

designed and built, was pretty and airy and

april 08 < salon

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c o n t e s s a g a l l e ry

Hair and wardrobe: Mirella Rota Sementilli, Salon Shampoo, Concord, Ontario Photos: Babak

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Makeup: Giancarlo Intini

salon > april 08

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Flux & Motion

©2008 DAVEXLABS LLC

L’ANZA’s new trend collection, FLUX & MOTION, represents the combined movement of haircut and color.

L’ANZA Healing HairCare & HairColor create the perfect base for these fl exible and moveable styles.

The only haircolor that heals, seal & protects, using exclusive Flower Shield Complex™ & Keratin Healing System™ for richer, longer-lasting color.

HEALING IS THE FOUNDATION FOR

Beautiful

HAIR | For Your Nearest Distributor, Call 800-423-0307 | lanza.com

c o n t e s s a g a l l e ry The Start Rota Sementilli’s collection began with a desire to create sexy, soft and consumerfriendly looks.

Designer Fabric Rota Sementilli, who designed and constructed much of the wardrobe, used romantic pieces to create an overall look of softness.

Inspiration

Mirella Rota Sementilli’s Contessa

19 storyboard

Creative Reading To help work out colour combinations, Rota Sementilli looked at international fashion magazines like Wig.

Shapely Lady On set, she relied on Sebastian’s Shaper to work a natural and flexible hold into hair. S

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SceNe

Text by: Stephen Puddister Photos: Jason Brown, Ashlie DeMeo and David Nathan

U n i q U e ly ShowcaSed

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ith Colin Ford, director of education and events, as presenter, L’Oréal Professionnel launched its first Unique 08 show in Toronto on February 11 at the Liberty Grand at Exhibition Place. To a packed crowd, the show opened with a presentation from Salon Pure, Contessa 2008 Canadian salon team of the year, from Montreal. Matthew Collins and Brennen DeMelo took the crowd through a presentation for fashion-forward youth featuring the Playball styling line, while Susan Hayward introduced the audience to LuoFresh colour, which is launching later this year.

L’Oréal speaker and professional motivator Tanya Chernova gave a very thought-provoking seminar on maximizing profits for your salon, with lots of easy-to-adapt tips for stylists and salon owners to start using back in the salon. Heather Wenman, multiple Contessa winner and founder of Studio-H in London, Ontario, introduced the crowd to the recently launched L’Oréal Homme line of care, styling and colour products.

After a sit-down luncheon, there was a presentation on Hairdressers Against AIDS, a L’Oréal philanthropic initiative this year. Then the afternoon led with Peter Salituro, Shawn Beaudry and Rino Balzano, who took everyone through L’Oréal’s cut and style collection H3, while Toronto’s own Salon Daniel team showcased the trends. The day wrapped with a lively presentation by Guy Kremer, international artist from the UK, who gave a much-appreciated hairdressing salute to the late, great Alexandre de Paris.

For more event photos go to www.salon52.ca S

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Orient Express

From super-straight styles to soft rolling curls, East captures modern femininity.

In the Spirit of Style

Schwarzkopf Professional releases its latest Essential Looks collection Te x t b y M o r e l l a A g u i r r e

t

Bold and powerful, Schwarzkopfâ&#x20AC;&#x2122;s new Essential Looks Spirit Collection captures the essence of spring 2008 in SKPâ&#x20AC;&#x2122;s signature hair and photographic style. As usual, the collection is divided into four key trends: East, Brigade, New Romance and Schools Out. Go to www.salon52.ca to see the Spirit Collection in its entirety.

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Task Force

Clean-cut meets tough-guy attitude in Brigade.

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Ladylike

sophistication.

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New RomaNce reinterprets glamour and

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Scene Queen

Jagged edges and raw street style create the commanding Schoolâ&#x20AC;&#x2122;S out look.

Collection: Schwarzkopf Professional Essential Looks Spirit Collection for spring/summer 2008 Creative direction: Steve Hogan Creative direction, hair: Tyler Johnston Photos: courtesy Schwarzkopf Professional

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Takara Company, Canada, Ltd. 2076 South Sheridan Way Mississauga ON L5J 2M4

1.800.268.5351

tel. 905.822.2755 fax. 905.822.6203

www.takarabelmont.ca

Wannabes, Beware!

CharaCteristiCs of the Current Chi Gf1001

On/off switch on a step, not a platform (no temperature control)

>

IDCI Plug (no two-prong plug)

>

Solid cord (no divided cord)

>

Embossed inside upper paddle (no stickers)

>

On/off switch on a step, not a platform (no temperature control)

IDCI Plug (no two prong plug)

Farouk Systems Group, Guay Beauté and the RCMP join forces in the battle against diversion Solid cord (no divided cord)

Embossed inside upper paddle (no stickers)

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a

fter receiving a complaint from Farouk Systems Group and launching an investigation in March 2007, the RCMP recently seized 4,500 counterfeit Chi flatirons near Quebec City. Although no arrests had been made at press time, an investigation into this counterfeit ring is still ongoing.

Farouk’s initial lead in the case came from Guay Beauté sales manager Mario Turcotte. “We received a call from one of our customers who had unknowingly purchased a fake Chi iron from eBay for about $28. It only worked for a few days and then died,” says Turcotte. “We made an arrangement with the client, offering an authentic Chi iron in return for all the receipts and paperwork from her online purchase.” Turcotte then contacted Farouk Systems Group.

By Morella Aguirre “The only way a consumer can be assured of getting an authentic Farouk Systems product is to purchase from an authorized distributor,” says Bobbi Mihal, general council for Farouk. “Farouk Systems does not authorize online sales, and no authorized distributor offers Farouk Systems products online.”

Since a wide variety of characteristics determine a product’s authenticity, consumers may not be able to tell the difference between a real Chi and cheap imitation on visual inspection. But in case you’re getting paranoid, we’ll point out just a few characteristics that show this Chi GF 1001, Farouk’s original ceramic iron, is the real deal. S

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Collection: L’Oréal Professionnel spring/ summer 2008 colour collection Hair: Odile Gilbert Photos: courtesy L’Oréal Professionnel

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Performance Art L’Oréal Professionnel sets the stage for its spring/summer 2008 colour collection Te x t b y M o r e l l a A g u i r r e

C

reated with one of the world’s most sought-out stylists, France’s Odile Gilbert, L’Oréal

Professionnel’s spring/summer 2008 colour collection celebrates the magic of the performance world. Inspired by two muses—the Dancer and the Acrobat—it depicts a delicate but bold vision for the season, one that makes strong statements in colour, cut and texture.

Three softly lit photos showing refined and graphic hairstyles personify the Dancer. Featuring LP’s Majirel colour, these photographs work with the holy trinity of hair colour: a pale blonde showcases beautifully on long, straight hair and blunt bangs; a deep brown is anchored on a chic shoulder-length bob; voluminous curls show off radiant copper red.

For the second half of the collection—the Acrobat, featuring L’Oréal Professionnel’s Luocolor—go to www.salon52.ca.

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Madam Chairman Jason Kearns takes us Beyond the Chair Te x t b y M o r e l l a A g u i r r e

J

ust as his photographs display a trademark style, Jason Kearns’s creative process is highly personalized. He is a tremendously meticulous

artist, taking his time to source the perfect prop, the right model and the ideal artists with whom to collaborate. It’s common for Kearns to take years developing a collection, thinking and rethinking themes and objectives as he strives for beautiful and timeless photographs.

But despite the planning and preparation, Kearns always leaves room for a dash of creative impulse.

Hairstyling, for example, is never pre-determined, but rather worked out on-set when all other elements have come together. This, he says, is the reason his photos transcend typical hair photography, because rather than working from the hair out, he balances hair into a well thought-out concept.

For his latest collection, Beyond the Chair, Kearns added another element into the creative mix, his new protégé, Erika Pucci. Although Pucci had only been working at Kearns’s Toronto salon for six weeks prior to shooting, the creative connection between both artists was obvious from the start. “I could really feel Erika’s passion,” explains Kearns. “For me, to act as mentor and educator, I really need to see results for the salon, for myself and for the protégé. I’ve got to see the enthusiasm—we have to be able to feed off each other creatively.”

Although the partnership between Kearns and Pucci is still young, its results are strong, as seen here in Beyond the Chair. As a collection, this is definitely one of Kearns’s most consumer-friendly. It’s imaginative and bears his signature style; and it’s proof that Kearns, now an official To view this entire collection, go to www.salon52.ca.

t

mentor, still finds room for personal artistic growth.

Hair: Jason Kearns

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Madam Chairman Concept and art direction: Jason Kearns, Kearns-Davidson Hair & Skin Care, Toronto Hair: Jason Kearns and Erika Pucci of KearnsDavidson Hair & Skin Care Makeup: Jukka Suutari, Artists by Timothy Pariano, Toronto Wardrobe: Catherine Curtis Models: Next Canada Photos: Richard Dubois

t

Zig Zag Chair, Gerrit Thomas Rietveld, 1934

Hair: Jason Kearns

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INTERNATIONAL BEAUTY STYLIST 2008/09

FOR THE FIRST TIME EVER, LA BIOSTHETIQUE IS SEARCHING FOR THE "INTERNATIONAL BEAUTY STYLIST" FROM 7 DIFFERENT COUNTRIES. YOUR CREATIVITY AND PROFESSIONALISM WILL BE SPOTLIGHTED IN THIS OUTSTANDING PHOTO COMPETITION. SEIZE THE OPPORTUNITY FOR YOU AND YOUR SALON!

DISTRIBUTOR CANADA KEY BEAUTY SYSTEMS TEL. (514) 363-2994 · FAX (514) 363-4711

www.labiosthetique.com

Madam Chairman

Hair: Jason Kearns

Hair: Erika Pucci Hair: Erika Pucci

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Citrus Line 1.800.557.3223 BC AB SK MB

LCN.ca

1.888.859.3434 CENTRAL & EAST

th Pro e u Co d nt Sp es on sa so Aw r o ar f ds

Refreshing Foot Care

By Morella Aguirre

MAYAN MEETING

Joico, ISO and Quantum host a sunny national conference With about 150 attendees representing distribution houses from across the nation, Joico, ISO and Quantum’s latest sales and marketing conference took place from January 14 to 17 in the sunny Mayan Riviera. The event officially kicked off the companies’ 2008 sales plans and initiatives.

An awards ceremony recognizing excellence in salesmanship got the activities off to a start, with Manitoba/Saskatchewan’s Salon Centre winning the Infiinity Award, Piidea distributor of the year. Salon Centre’s Domenico Minnella was also recognized as top Vero K-PAK Color performer, and Kim Hendren was named top Joico retail performer. Jean Marier of Quebec’s Capilex Beauté took the title of top i.color performer, while Alliance Beauty’s Dwight Lobson was top ISO performer.

For more on this event go to www.salon52.ca. S

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June 1 & 2, 2008

Donâ&#x20AC;&#x2122;t miss the premiere beauty event!

Your beauty show for professional education!

Main Stage New trends and techniques from your favorite artists Hair Color Today Unbelievable radiance, shine and color techniques Global Texture Develop multicultural clientele at ANY salon Nail Care New advancements in nail care and design Premiere DAYSPA Conference Skin care solutions taught by industry experts Business Highlights Empower yourself to make the most of your beauty business

For more information and to register, visit Beauty Industry Professionals Only

www.premiereorlandoshow.biz or call 800-335-7469

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Harmoniously Opposed Goldwell’s new Trend Zoom 08, the Contra Collection Te x t b y S t e p h e n P u d d i s t e r

NEWSTALGIA is inspired by a nostalgic reflection of the Golden 20s upgraded with modern, purist elements. The colour schemes express a luxurious aesthetique and an artful ambience through contrasting use of matte browns, gold, jade, neo-classical red and champagne blondes blended and placed together with deluxe shine.

T

aking inspiration from the 20s with such elements

as the Charleston and the opulence of the baroque period, Goldwell’s Trend Zoom 08 team has married the Trend Worlds of Rockmantic and Newstalgia to create a beautiful contradiction.

Colour takes centre stage in the Contra Collection, with arrow placement at the core of the design. Single or multiple arrows beside each other influence the final masterpiece the colourist wishes to create.

This collection has a truly international pedigree, with Canada’s Juan Perez from St. John’s, Newfoundland, and Tammi Savic from the U.S. joining Mario Krankl from Austria and Agnes the trends.

t

Westerman from the Netherlands as the team who interpreted

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photos courtesy goldwell

placed in various directions and sizes inside, outside and

GOOD HAIR DAYS. Wigo's Tourmaline and IONICÂŽ dryer helps hair retain its natural moisture resulting in smooth,

Š 2008 Helen of Troy. All rights reserved. (PR1976)

glossy, shiny hair.

Available through your Wigo distributor or call 1-800-487-8769 for more information. Visit us online at www.Wigo.com

ROCKMANTIC is androgynous, harmonious colour schemes created with contrasting light and dark cool tones reborn from baroque romantic times, merged with a rock and roll style. Mysterious shades of graphic greys, rich purples, rose violets and pastel silver pearl blondes reflect the mood and texture of this romantic yet rebellious world.

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S

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The Global Salon Business Awards® IBWF DIBOHFE MJWFT JOTQJSFE TBMPO CVTJOFTT TVDDFTT BOE FMFWBUFE UIF JOEVTUSZ TUBOEBSET GPS CFTU CVTJOFTT QSBDUJDF

BE THE NEXT STAR ON THE RED CARPET IN

JUNE 7-9, 2008 HOLLYWOOD, CALIFORNIA USA Visit www.SalonBusinessAwards.com for Details & Registration

Joe Chimenti and Marca directors Cheri Medica and Joey Chimenti officially open the new campus

LP’s Dominic Tremblay and Shelly Murphy with Medica

Partners in Education

BSG’s John Costanza with Chimenti

By Pam Fulford

Marca College teams up with L’Oréal Professionnel

T

he newest Marca College campus in Mississauga, Ontario officially opened its doors in December of last year. In a departure for the college, this state-of-the-art, 11,000 square foot facility was created in partnership with mega manufacturer, L’Oréal Professionnel.

“It’s the first time we’ve partnered with a manufacturer, but a vision I’ve had for a while,” says Joe Chimenti, founder and president of Marca schools. “Our goal is to ensure our students are the best, and L’Oréal Professionnel has excellent educational programs.” Dominic Tremblay, brand director for LP, agrees in the strength of the partnership. “L’Oréal Professionnel believes in education. So it’s only natural for us to be part of every hairstylist’s development at every stage of their learning journey.”

The campus, which accommodates up to 400 students per semester, is patterned on an actual salon.

“It’s a realistic salon environment with a colour bar, spa and retail area,” says campus director Cheri Medica.

There is also major focus on enhancing student’s people skills. “We want them to be able to talk with their clients about what products they are using and what techniques they are doing,” adds Chimenti.

In addition, L’Oréal Professionnel and affiliate brand Matrix offer regular professional development days for campus educators. “It’s good for staff morale,” says Medica. “They benefit from advanced educational programs without having to take time away from their personal lives.”

It’s a win-win situation for both Marca and LP. “The school and its students will benefit from the strong support of our organization at every level,” says Tremblay. “And Marca College is a great opportunity to demonstrate what we do to help support the development of hairstylists and our industry.”

For more on Marca College, including info on its two Toronto locations visit www.marcacollege.ca. S

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Save Money!

Register before June 2nd at www.IBSlasvegas.com or 800-496-9861

INTERNATIONAL BEAUTY SHOW Formerly Las Vegas Hair & Nail Conference

June 28-30, 2008 Las Vegas Convention Center

Inspiring Education Expanded course offerings in 2008!

Choose from more than 125 classes and seminars on a variety of topics and trends. Exciting and educational classes including: HAIR & STYLING CLASSES

SALON MANAGEMENT CLASSES

Gibson Era Collection — Gary Gerard, Gerard’s International Advanced Haircutting Seminars

Success by Color — Jamie Klatt, Salon Training International

Certification Training — Biage, Keratin Complete Hair Therapy

Financial Statements: Know Your Numbers — Larry Kopsa, Kopsa Otte

All The Rage with Color — ESBI Team, FHI Heat Imagination 2008 — Fernando Salas, White Sands

Employee vs Booth Renter: How do I Choose? Or Do I Want Both?

— Ken Cassidy, Kassidy’s Salon Management Consultants

Design Techniques For Long Hair — Martin Parsons, Intermar Productions

Double Your Income Now! — Lauren Gartland Inspiring Champions

Clipper Cutting & Razor Cutting — Jim Jones, Eagle International Seminars

90 Minute Workout to Profitability — April Poster, Salon Training International

Making Money With Hair Extensions — Sam Parker, Donna Bella Milan

TOP NOTCH NAIL CLASSES

This Is One Hair & Nail Conference You Won’t Want To Miss!

• More than 200 of the finest hair and nail suppliers • Energizing and inspiring Main Stage performances • Amazing competitions for nail technicians

Exhibit Floor Highlights

The Hydration Therapy Anti-Aging Spa Manicure — Valerie Clark, Nail Tek New EZ Flow High Definition – Pink and White Acrylic — Allison Baker, EZ Flow Nail Art — Jayne Berger, Light Elegance Everything You Always Wanted to Know About Using an Electric File — Robert Munkle, Medicool

INSPIRATIONAL / LIFE ENRICHING CLASSES

Life by Design, Making the Changes You Need and Want — April Poster, Salon Training International A Hairdresser’s Guide to Excellence – Personally, Professionally & Financially — Jon Gonzales, Hairdressers Career Development How to Create Balance in Life — Angel Haag, Primeco Consulting The Passionate Salon Professional — Joe Santy, Dennis Bernard

Common Sense Sanitation for Nail Techs — Vicki Peters, Vicki Peters Products

The Art of Custom Blending: Complement & Camouflage — Kristina Baune, CND

A complete schedule can be found at www.IBSlasvegas.com

Sponsored by Nailpro Fantasy Nail Art & Hand-painted Nail Art Novice & Veteran

Presented by

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Exciting Ma in

Relaxology Massage for Pedicures — Vickie Maher, Poshé

Nail Art Competitions

NEW FOR 2008!

rformance e Pe s g a St Martin Parsons Kim Vo Cirque du Soleil Milady Design Team Mike Karg

Ticket Information: Advance Pricing (before June 2nd) One Day: $30 • Two Days: $60 • Three Days: $90 www.IBSlasvegas.com or 800-496-9861

Corporate Sponsor

Co-located with

LAS VEGAS

ESTHETICS

Whether you’re giving a facial or a manicure, these signs will help you identify hidden health concerns your clients may have.

By Chantel Simmons

Sign Language nails

Sign: Soft, brittle, Splitting or white banDS on nailS “These conditions are often an indication of a mineral or vitamin deficiency,” says Dr. Joey Shulman, nutritionist and author of The Last 15 and The Natural Makeover Diet.

Here’s what to look for.

Lack of: Protein, folic acid and vitamin C = hangnails Vitamin A and calcium = dryness and brittleness Lack of vitamin B12 = splitting and discolouration Protein = white bands Zinc = white spots Liquids (including water) = cuts and cracks Essential fatty acids or poor metabolism = red skin around cuticles “A multi-vitamin and multi-mineral (such as Genuinie Health multi+complete) can help clear up some deficiencies,” says Dr. Shulman. In addition, she suggests adding a daily fish oil supplement to your regime.

lips Sign: Dry, chappeD lipS “Dry, chapped lips are often a sign of dehydration,” explains Dr. Shulman. Drink eight glasses of water, herbal tea or watered-down juice a day and add water-rich foods to the diet (such as watermelon, watercress, cucumbers, grapefruits and tomatoes).

“For immediate relief, you can puncture a vitamin E oil capsule and apply directly to your lips for a natural lip balm.”

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eyes Sig n: Dark u n De r-eye ci rcleS “Many people assume dark circles are due to fatigue,” explains Dr. Shulman. “There are several possible causes, such as genetics, fluid retention, allergies, dehydration and iron deficiency.” Some natural options to reverse darkness include drinking plenty of water and getting plenty of rest, applying cold compresses (teabags or cucumbers) to the under-eye area and avoiding salt. “Eating high antioxidant foods such as blueberries, black currants, onions, legumes, parsley and green tea can also help to strengthen blood vessels under the eyes,” says Dr. Shulman.

Sign: conStant puffy eyeS “Constant puffy eyes can be a sign of a food allergy or sensitivity,” says Dr. Shulman. She suggests swapping inflammatory foods such as dairy, red meat, alcohol, refined flours and sugars and deep-fried foods for anti-inflammatory foods (colourful fruits and vegetables, whole grains, essential fats found in cold-water fish and nuts). A high-quality, distilled fish oil supplement (Genuine Health o3mega+ glow, which also contains anti-inflammatory vitamin C and bilberry) can help reduce inflammation. Drinking at least eight glasses of water a day will also help. S

Chantel Simmons is the editor-in-chief of Elevate magazine, covering anti-aging, enhancement and wellness.

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nails

by morella Aguirre

PoP Quiz!

How much do you really know about sanitation? Take our test and find out.

Q: What is the most common type of infection transmitted through nail services?

A: According to Doug Schoon’s Nail Structure and Product Chemistry (Second Edition), bacterial infections of the nail plate and the surrounding skin are the most common.

Look out for light yellow to dark green stains, separated nail plates, swelling, warmth, redness or tenderness of the skin around the nail. “Bacterial infection may also be found on the leg after a pedicure,” writes Schoon, so aside from properly cleaning all your pedi equipment, ask your clients to skip the shave before their appointment.

Q: Which is the most hygienic option, a one-time-use disposable file or a nonporous glass file?

A: “So long as glass files are well cleaned and disinfected after every client, they are just as hygienic as one-time-use disposable files,” says Cuccio. “Both have their benefits in our industry.”

Q: Define the term “sanitation.”

A: “Sanitation is the proper and thorough cleaning of an object or surface,” states Schoon. Washing our hands with soap and water, for instance, is a common and effective example of sanitation. “Proper washing removes up to 99 per cent of all the pathogens and other contaminants from a surface. This is why cleaning is so important at a salon.”

Q: What’s the difference between disinfection and sterilization?

A: “Disinfection is a process that kills the small number of pathogens remaining on a surface after sanitizing,” writes Schoon. “In a salon, it’s best achieved with liquid disinfectants such as alcohol, a 10 per cent bleach solution or professionally formulated disinfection products.” A highly resistant from of bacteria, called spores, can only be killed through sterilization, which uses very high temperatures and pressurized steam to kill pathogens. Typically, autoclaves are used to sterilize. Sterilization is therefore almost identical to disinfection, with the only difference being its ability to kill spores.

Q: Which is more critical for a nail salon, disinfection or sterilization?

A: Disinfection. According to Suzi Weiss-Fischman and Schoon, disinfection is sufficient for a salon environment. Spores are not a concern at salons, as they are in hospital operating rooms. It’s critically important to remember that you cannot disinfect a surface or object until it has first been properly cleaned. “Disinfection is not a replacement for cleaning,” states Schoon. S

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NAILS JENNIFER BENNETT, HAIR FACTORY mAkEup VERONICA CHu pHOTO DOuG mCmILLAN CONTESSA 19

Q: Can bacteria, viruses or fungus live in cuticle oil?

A: No, says OPI executive VP and artistic director Suzi Weiss-Fischman. “Microbres cannot live in oil—they need water to multiply,” she explains. In order to ensure that your cuticle oil remains pure and pristine, Weiss-Fischman recommends using a dropper for application and making sure only drops of oil come in contact with your client’s skin. Tony Cuccio, founder and president of Cuccio Naturalé, adds that applying an antibacterial sanitizer on your hands before massaging in the oil is also a good idea.

Cuccio Naturale Scentual Spa Signature Service Kit contains: 24 ct. Effervescent Balls, 2 Packs of Aqua Leaves, 8 oz. Deep Dermal Transforming Wrap, 19.5 oz. Sea Salts, 8 oz. Body Butter Blend and 2 oz. Scentual Spa Elixir.

Salon: $139.90 for both kits & get a Free banner Enhancing The Scentual Spa Experience

In Canada 800.661.9997 780.465.2131 www.cuccio.com

ta n n i n g

Gathering Designer Skin has launched two new products—Melt and Baroque—with a new patent-pending technological breakthrough formula called The Steam Extreme. This new UV-activated thermodynamic “non-tingle heat” provides a soothing, warming sensation to the skin. Helping to increase microcirculation and skin oxygenation, it stimulates the skin, producing a warming feeling without changing the temperature of the skin. Botanical extracts provide an enhanced bronzing effect.—TC

Crafty marketing No more torn out-catalogue pages on your walls. Uvalux has introduced a new multi-functional catalogue meant to serve as marketing material for your salons. Every lotion is displayed in a 4-by-6 area that can be cut out and easily slid into a 4-by-6 picture frame, making it easy to promote products to your clients and open up a sales dialogue. For more information, go to www.uvalux.com.

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HAIR DEBORAH KUIPERS, PHILOSOPHIES HAIR STUDO & SPA DAY mAKEUP c.B. BUzzAngA PHOTO jOHn PARKES cOnTESSA 19

steam

HOT!™ WITH BRONZERS AG classic with a bronzed twist; now packs a Fourth Dimension Bronzer with DermaDark™ Blend.

SEX MAGNET ™ Attract attention with this Fifth Dimension Bronzer.

TanFresh™ Blend eliminates tan odours.

INFAMOUS™ Talk of the town... Eighth Dimension Bronzer featuring Iridescent BodyBlush® Blend and LipoCare® Firming Blend.

REVVED™ High performance gel based Fourth Dimension Bronzer with DermaDark™ Blend and DHA Bronzers.

...so take off all your clothes and jump into the tanning bed with Australian Gold®’s 2008 lotion line-up. Featuring a bronzed twist on a classic, odour eliminating blends, iridescent blushed glow and moisture saturated dark colour! So HOT, this season!

1-800-661-6292

Please contact your UVALUX Customer Sales Representative today! www.uvalux.com

CALGARY

MONTREAL

TORONTO

WOODSTOCK

VANCOUVER

PROFILE

Driven F Cindy Hudson has it

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by Kim Hughes

t

Within

or most, winning the fiercely competitive inaugural Goldwell Trend Zoom Color Challenge—and scoring four European trips out of the deal—would rank as a career climax.

But for Newfoundland’s Cindy Hudson, who placed first as Global Creative Colorist in the Berlin-based competition after recreating live on stage the steely, futuristic look initially inspired by ornaments on her Christmas tree—and besting dozens of other contestants from 26 countries—the win is just the latest dividend in a career investment gone right. april 08 < salon

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PROFILE Hair: Cindy Hudson Makeup: Veronica Chu Photos: Doug McMillan

Of course, The Hair Factory stylist/colourist would argue it was much more than that—Hudson is nothing if not effusive about the business. She would note that, in addition to a lifetime of bragging rights and some pretty swell stamps in the passport, the win also means she will join an elite international roster of others who will now design the Goldwell Trend Zoom 2009 Collection launching this October in Valencia, Spain.

She’d also allow that the win, the latest in a host of competitions Hudson has successfully entered over the past nine years, “has brought a lot of excitement into my life. It’s a different take on the business altogether, and it’s really opened my eyes.”

When you consider that Hudson entered the hair biz at an age when most stylists are pondering RRSPs—a relatively old 30, and despite her single mom status and a solid job in the engineering world—the Goldwell victory is the clearest confirmation yet that Hudson’s gutsy decision to follow her heart was absolutely correct.

“I had been working at an engineering company doing secretarial and

“I just want to grow and do what I can do within this business and surround myself with people who strive to be bigger and better.”

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administrative stuff, but also sales and reading blueprints. But I wanted to do something more creative, so for three years starting in 1996 I also worked part-time at a hair salon,” Hudson explains by phone from St. John’s.

“I had always been interested in hair and makeup, but as a child I had quite severe asthma, so the idea of working around chemicals wasn’t really an option for me.

“When I took on the part-time job, I was mostly shampooing. Then one day the boss trusted me to do some colour on a model. I didn’t even know what panels were at the time, but I did it and it worked out beautifully. And by that time the chemicals had improved and my asthma had eased off, so it wasn’t an issue.”

Hudson continues: “After three years, I was burned out working two jobs, especially as a single mother (son Matthew is now 18), so I had to make a choice. And even though my boss at the engineering company offered me shares to try and persuade me not to leave, I knew I had to go into hair.”

Hairstyling school was followed in short order by a slew of provincial competitions (15, by Hudson’s reckoning) and myriad national challenges, including several Contessa bouts. Hudson admits the competitions may have been a subconscious effort to prove her chops as a latecomer to the field.

“I have a lot of drive,” she says. “So many people in this business become complacent and get stuck in a rut. I think passion is such a big part of it. You have to be passionate and you have to find it within yourself to be successful.

“Anybody can be successful. You just have to think you can do it and believe in yourself, you know? I love working behind the chair, but I don’t want to always do that. I just want to grow and do what I can do within this business and surround myself with people who strive to be bigger and better.” S

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INTERIORS

Bigger and Better

PHOTOS BaBak

by Colette Wright

t

AXCESS SALON & SPA

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INTERIORS

W

alk through the front doors off busy Yonge Street and you might think you’re in a cozy home. With its plush leather chairs and gas fireplace, Axcess Salon & Spa makes you feel relaxed.

“Axcess Salon is home away from home,” laughs owner Rocco Campanaro. The four-time Contessa winner, including 2003 Canadian hairstylist of the year, says, “The waiting area is where clients get a first impression.”

Campanaro opened his brand new location just one year ago, after an above-the-market-price rent increase convinced him to find another site. “It seems that landlords take us for granted ,especially when we are successful,” says Campanaro. “Since I had to renovate, I found a bigger and better location at the right value.”

It’s an open and spacious area with a 35-foot ceiling featuring a skylight window. Halfway up the wall, a set-back shows off a row of large green plants.

Hanging over the main desk is a massive avant-garde chandelier that attracts your attention.

Behind the desk, a wooden staircase leads to the spa. From the second floor, you can look over the railing at the entire reception area with its makeup centre and retail product displays.

Campanaro shows great delight in the salon’s creative room—the colour area. He points out the pièce de résistance—the colour bar. A client sits on one of five stools around the bar sipping a complimentary cappuccino while a technician goes behind the bar to pick the colour from the large display case above. “Just as a bartender would reach for a glass, we reach for the colour,” adds Campanaro. The bar helps disguise the mess created by mixing bowls, especially after a busy day. On the wall behind the bar, a plasma flat screen television plays promotional videos.

Along the wall are portable hairdryers and two Climezons used very frequently. “The Climezons cut down the amount of time it takes to colour, highlight, perm or condition the hair,” claims Campanaro. “These days clients run on a tight schedule.” So much so, he put a client station in the corner for customers to blow-dry and style their own hair after a colour service. “If they don’t want to pay the extra money to have a professional do it, we show them how. These clients appreciate knowing how to do their own hair.”

In the cutting room, there are eight stations in the centre, with four chairs on each side sharing a mirror. On the right side of the mirror, a glass shelf juts out holding beverages. A hook on the left side holds the client’s purse. Above each chair is a large diffused light using compact fluorescent bulbs. Campanaro can’t help but promote saving the environment. Every station has a movable trolley holding styling tools that connect to electrical outlets on the floor. Against the cutting room walls are retail shelves. Stylists can easily reach for products they are using on their clientsand do the take-home lesson. “The benefit for the client is using the right products to get the same great results at home, but at the same time, it’s extra money in our pockets.” S Name of Salon:

Axcess Salon & Spa

Address:

9104 Yonge St., Richmond Hill, ON

Owners:

Rocco and Mirella Campanaro

Opened:

March 18, 2007

Size:

2, 000 sq. ft.

Number of Staff:

12

Breakdown:

8 cutting stations; 5-seat colour bar; 2 Climezons; 1 pedicure throne; 2 manicure tables & 2 treatment rooms

Interior Designer:

Rocco Campanaro and Maurizio Belmonte

Furniture & Equipment: Belvedere Management Software: Milano Systems

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Retail Hair:

Matrix Essentials

Retail Spa:

Heliabrine, Rosa Graf & Mineral Care Dead Sea Products

Phone:

905.731.5850

Hours of Operation:

Monday 9:30 a.m. to 4:30 p.m.; Tuesday 9:00 a.m. to 5:00 p.m.; Wednesday & Thursday 9:00 a.m. to 8:00 p.m.; Friday 9:00 a.m. to 4:00 p.m.; Saturday 8:00 a.m. to 4:00 p.m.

Web Site:

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A Gel for Every Nail Style Choose the Star Nail gel system that fits your clients lifestyle march - april â&#x20AC;&#x2122;08 promotions active:

T3 Fibergel The first UV Gel made to work exclusively with Fiberglass fabric for the strongest gel nails ever!

natural:

Kapping Gel The Calcium fortified UV Gel system specifically designed to help nails reach a desired length... naturally.

versatile:

Acrygel Combines the strength of Acrylic with the flexibility of Gel for a superior nail enhancement.

fashionable:

Pastel Gel & Glitter Gel Create spectacular colour enhancements for special events and occassions.

t3 Fibergel Kit with uv lamp

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For more inFormation or the location oF the star nail FUll-serVice distribUtor nearest yoU call 1-877-852-star or Visit www.starnailcanada.com

Š 2008 Star Nail Canada Star Nail is a registered Canadian trademark of 407245 Alberta Ltd.

HOT PRODUCTS

10

hotpicks

by Morella Aguirre

4 2 3 5

Pretty in Pink With a portion of proceeds going the Pink-Link breast cancer support network and a consumer-friendly price point, FHI Heat’s new Technique G2 flatiron is a great item for any salon’s retail shelf.

Incorporating the benefits of FHI’s triple nanotechnology combo, Nano-Fuzeion, this 1-inch ceramic iron is also available in basic black.

For more info visit www.fhiheat.com.

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organic Produce Alterna’s Hemp with Organics line is infused with certified organic botanicals to strengthen and condition hair with proteins, minerals and vitamins. The line ranges from shampoos and conditioners to a full series of styling agents, including texturizers and hairsprays. Special repair, volumizing and smoothing formulations make it easy to prescribe the right product to your clientele. For more info visit www.4alterna.com.

colour comPound The latest release from Sexy Hair Concepts is a fullrange colour-preserving wet and styling line titled Color Me Sexy ColorSet. Sulfatefree and loaded up with UV protectors and conditioners, Color Me Sexy ColorSet promotes longer-lasting colour and super-healthy, shiny hair. The line consists of shampoos, conditioners, leave-in treatments and a crème-gel. For more info visit www.sexyhair.com.

male man A weekly shampoo formulated to exfoliate the scalp and remove excess oil, product buildup and other surface impurities, the new Aveda Men Pure-Formance Exfoliating Shampoo is the latest addition to the Aveda Men collection. Featuring a well-balanced cocktail of powerful plant ingredients, it’s the perfect answer for clients needing a little scalp therapy. For more info visit www.aveda.com.

under cover LCN’s new Camouflage Gel is designed to conceal imperfections and discolorations of the natural nail bed while adding a beautiful, soft touch of colour.

Available in three shades, Natural Beige, Cool Pink and Soft Apricot, this easy-toapply light-cured gel can be easily matched to a variety of skin tones for a perfectly blended, flawless finish. For more info visit www.lcn.ca.

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photos chris tsintziras

1

HOT PRODUCTS

9 7 6 10

8

Natural INNovatIoN The new Pravana Naturceuticals line combines natural botanicals and technological innovation to produce high-performance hair care products.

Incorporating a wet line, stylers and a colour range, Pravana products are infused with the company’s Naturaceutical Complex, a blend of nine botanicals and three proteins to moisturize and repair hair. For more info visit www.pravana.com.

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get gel L’ANZA is breathing new life into a styling classic with Art Elements Mega Gel and Art Elements Spray Gel. Offering damage relief, UV protectors, thermal guards and colour conservation in an alcohol-free formula, both these stylers are equipped to heal, seal and protect. Use Mega Gel as a multi-purpose tool and Spray Gel for lighter, flexible styles. For more info visit www.lanza.com.

BalaNcINg act Joico’s new Daily Care Scalp Balancing Treatment addresses uncomfortable scalp problems like dandruff, psoriasis and dryness.

Treatment begins with an intense salon service and continues with a three-week at-home program. Small but potent, the take-home vial shown here delivers big benefits, including reduced flaking and inflammation.

For more info visit www.joico.com.

oN the move Dikson’s Move Me Fix Area line is made up of six strong-hold styling products for structured, long-lasting styles. With all products boasting three points on a four-point hold-factor scale, this collection of humidityresistant sprays, modelling mousse, strong-hold gel and sculpting pomade can adapt to even the most extreme styles without leaving flaky residue. For more info visit www.diksonservice.com.

Smooth operator Schwarzkopf’s BC Bonacure Hairtherapy Smooth Control line is specifically formulated for frizzy, brittle, coarse or hard-to-straighten hair. The line includes a Smoothing shampoo and conditioner and the new Smoothing Treatment for intense regeneration and repair. The result is healthy, sleek hair and controlled static, fly-aways and frizz. For more info visit www.schwarzkopfprofessional.com. S

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events SHOWS ABA TORONTO April 6—7, 2008 Metro Toronto Convention Centre, Toronto Info: www.abacanada.com INTERCOIFFURE’S SPRING SYMPOSIUM April 6—7, 2008, The Venetian, Las Vegas Info: www.intercoiffure.us COSMOPROF ITALY 2008 April 10—14, 2008, Bologna, Italy, Info: www.cosmoprof.it

HAIRAPALOOZA OTTAWA Presented by Schwarzkopf Professional, April 20, 2008, Location TBA, Info: 905.625.7200

MARITIME BEAUTY PRESENTS CARNIVAL OF BEAUTY, April 12—14, 2008, Halifax World Trade & Convention Centre Info: www.maritimebeauty.com

ABA WINNIPEG April 27—28, 2008, Winnipeg Convention Centre, Winnipeg Info: www.abacanada.com

ABA VANCOUVER April 13—14, 2008, BC Place Stadium, Vancouver Info: www.abacanada.com

INTERNATIONAL BEAUTY SHOW NYC April 27—29, 2008 Jacob Javits Convention Centre New York City, NY Info: ibsnewyork.com

INTERNATIONAL CONGRESS OF ESTHETICS AND SPA, April 13—14, 2008, Arlington Convention Centre, Dallas TX Info: dallas.skincareshows.com

INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE, April 27—29, 2008 Jacob Javits Convention Centre New York City, NY, Info: www.iecsc.com ABA EDMONTON May 4—5, 2008 Northland Park, Edmonton Info: www.abacanada.com For a full listing of educational programs and event coverage go to salon52.ca.

HAIR CLASSES

GOLDWELL EDUCATIONAL

MATRIx EDUCATIONAL PROGRAMS

URBAN BEAUTY SYSTEMS

CND EDUCATIONAL

PROGRAMS including trend

Info: 888.422.6879

EDUCATIONAL PROGRAMS

PROGRAMS

AVEDA EDUCATIONAL

zoom seminars

Programs for Euronatural

Info: contact your local CND

PROGRAMS

Info: 877.670.6767

Hair Extensions;

distributor

REDKEN EDUCATIONAL PROGRAMS Info: 866.9.REDKEN

Info: 800.689.1066 ext. 7892 GREAT LENGTHS EDUCATIONAL CHI EDUCATIONAL PROGRAMS

PROGRAMS

Info: 800.361.6607

Info: www.greatlengths.net

In-salon classes available

LCN EDUCATIONAL

SCHWARZKOPF

Info: 866.731.4327

EDUCATIONAL PROGRAMS

NAIL AND ESTHETICS CLASSES

Visit www.lcn.ca or call

AVEDA EDUCATIONAL

STAR NAIL EDUCATIONAL

PROGRAMS

PROGRAMS

Info: 800.689.1066 ext. 7892

Info: 800.661.9997

Info: 905.625.7200 or

GLOBAL BEST

KMS EDUCATIONAL PROGRAMS

contact your local

BEAUTY EDUCATIONAL

Info: 877.670.6767

Schwarzkopf distributor

PROGRAMS Info: 866.468.2205 or

L’ORéAL PROFESSIONNEL

TIGI EDUCATIONAL PROGRAMS

416.636.1988

EDUCATIONAL PROGRAMS

Info: 800.361.6607

PROGRAMS 800.557.3223 for full listings

Info: 800.361.1861

Fusion

Fusion '$$$ Fusion Gel LITE

s Soak-off gel system s Flexible and non-yellowing s User friendly

s Superior quality at a great price: $48/30g

™

Buy a 30g Lite Fusion 3000 and get 1/2 oz

colour gel FREE*

LITE

101 ™

Brush on gel system with an acrylic powder INTRODUCTORY OFFER*: Purchase one 20g. brush on Lite Fusion Gel 101 and receive one 3oz powder free. *Offer ends June 30th 2008.

1-800-668-2256 (905)831-4540

Fax: (905)831-6865 naildepot@rogers.com 1084 Salk Road, Unit 8 Pickering ON L1W 4B6 *Offer ends June 30th 2008.

Coming soon.

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3EE YOU AT THE %STHETICS 3PA 3HOW -AY TH AND TH

Nail depot e-commerce.

Shop on line w w w. s a lo n 5 2 . c a

SPF

NOW AVAILABLE IN CANADA ...EH!

HERE COMES THE SUN...

The new SPF line from Australian Gold® is now available in Canada!

As responsible sun experts, educate your clients to get a healthy amount of sunshine and use an SPF when there is a potential for burning. Provide these great Australian Gold® SPF products for the outdoor protection they need.

Please contact your UVALUX Customer Sales Representative today! www.uvalux.com

SPF 15 SPRAY GEL PLUS BRONZER. Provides protection against sunburn.

360 spray.

Quick absorbing gel.

SPF 15 LOTION Provides water resistant protection against sunburn.

SPF 8 LOTION Retain SPF after activity in the water or sweating.

CALGARY

MONTREAL

TORONTO

1.800.661.6292 WOODSTOCK

VANCOUVER

SCOOP

Go Girl

Available through LCN, the Bubalina Bath & Body Products lines are designed hydrate skin and create a totally indulgent bathing experience. Three delicious scent series are now available in convenient to-go packs. Look out for Wild Pomegranate, Chocolate and Tropical Lime. For more, go to www.lcn.ca or www.bubalinabeauty.com.

Curious about T.O.’s ABA Show?

One of the many highlights at this year’s Toronto ABA (April 6-7, 2008 at the Metro Toronto Convention Centre) will be Maven Group’s firstever student-focused seminar, “Are You Curious?”

Starring John Steinberg (pictured left), this inspirational program for future hairdressers answers questions like “Where can you find inspiration to be a real innovator?”

This year’s Toronto ABA show will also feature two exciting main stages rotating some of Canada’s top talent from Aveda, Joico, Goldwell, Wella, Schwarzkopf, JPMS, Matrix, Farouk, Quantum and Redken. Main events seminars by Jon Gonzales, Dr. Katrina M. Kulhay and Nancy Nemer are also sure to be crowd-pleasers. Visit www.abacanada.com for ticket and ABA competition details.

New VANCOUVER Venue The Vancouver ABA, taking place April 13 to 14 will be held at a new location this year, the BC Place Stadium in downtown Vancouver. For more go to www.abacanada.ca or www.bcplacestadium.com.

Sexy NeWS Sexy Hair Concepts has announced that Brian Bennett is its new director of sales, east region.

With 19 years in the professional beauty biz, Bennett will work directly with major Canadian distributors like BSG and Amico.

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Venus Beauty Supplies Ltd. has big plans for 2008. The Mississauga-based business has opened a new store in Woodbridge, Ontario, and is now carrying products by American Crew. Venus will also be distributing Schwarzkopf in the Ottawa area, with a new store set to open there in the spring. For more info, go to www.venusbeauty.com.

Heating tHings Up

FHI Heat is heating up Canada. This line of innovative appliances is now available coast to coast through Novvo.

For more go to www.novvo.com or call 866.466.6886.

Road to Rio

Rio de Janeiro, Brazil, will host the 20th Intercoiffure World Congress May 18-20, 2008. Held every four years, the World Congress attracts nearly a thousand professionals from 50 countries who gather to share their experiences, promote styles and explore topics relating to salon development and management. The event will include 11 trends shows by hairstylists from various countries, as well as four gala presentations. The closing session will feature a demonstration by hairstylist Klaus Peter Ochs, president of Intercoiffure Mondial. For more information, visit intercoiffurerio2008.com

GO GREEN

From Venus

NP-Green

OOps On page 52 of our March 2008 issue we incorrectly stated that Expressions is a new line of hair extensions being added to the HSC product roster.

Expressions is a new line of wigs available through HSC International and is not connected in any way with Great Lengths. We apologize for this error. For info on Expressions call 800.268.2242.

w w w. s a lo n 5 2 . c a

Nano Silver Technology 1â&#x20AC;? ceramic plates Ceramic heater Heats to 4100 F On/off switch

Tel.: 416-291-8057,

Dial Temperature settings

1-800-267-4247.

ETLc approved

www.npgroup.ca

april 08 < salon

103

P R E S S PA S S

KPSS NAtioNAl CoNfERENCE KPSS, the parent company of Goldwell and KMS California, recently held its first national conference in Nashville, Tennessee. The four-day educational, sales and marketing extravaganza included education and inspiration for the hundreds of Goldwell and KMS California educators who provide local training to stylists in salons. Other highlights included the premiere of the Trend Zoom 2008 Contra Collection and the 2008 KMS California Hollywood Campaign as well as a preview of new products and marketing initiatives for 2008.

For more coverage of this event, go to www.salon52.ca Photos Babak and Salon Magazine

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april 08< salon

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USING 3ALON -AGAZINE

3UBSCRIBE

TO 3ALON -AGAZINE â?? YEAR SUBSCRIPTION ISSUES TO ANYWHERE IN #ANADA '34 ).#,5$%$ â?? 3AVE WITH COPIES OF EVERY ISSUE FOR YOU AND YOUR COLLEAGUES YEAR SUBSCRIPTION COPIES EACH OF ISSUES #!.!$)!. /2$%23 /.,9

-534 "% 4/ 3!-% ,/#!4)/. '34 ).#,5$%$

â?? YEAR 5 3 SUBSCRIPTION ISSUES 53$ â?? 0LEASE NOTE MY CHANGE OF ADDRESS AND OR DETAILS BELOW FOR MY 3ALON -AGAZINE SUBSCRIPTION SIGNATURE ??????????????????????????????

DATE ?????????????????????????????????

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â?? ) VE ENCLOSED A CHEQUE PAYABLE TO 3ALON #OMMUNICATIONS )NC "ILL MY â?? 6)3! #ARD â?? !-%8 #ARD ?????????????????????????????????????????????? #!2$ .5-"%2 ?????????????????????????????????????????????? %80)29 $!4% ?????????????????????????????????????????????? #!2$(/,$%2 3 .!-% â?? -R â?? -S 'IVEN .AME S ????????????????????????????????????

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â?? 0LEASE EMAIL THE WEEKLY SALON NEWSLETTER FOR FREE â?? 0LEASE SEND ME PERIODIC OFFERS FROM RELATED COMPANIES 3%#4)/. " (OW WOULD YOU CLASSIFY THIS LOCATION â?? 3ALON â?? 3PA â?? 3CHOOL â?? -ANUFACTURER â?? $ISTRIBUTOR â?? &RANCHISE â?? &REELANCE â?? (OME "ASED â?? /NE OF MULTIPLE LOCATIONS WITH THE SAME OWNER â?? /THER SPECIFY ??????????????????????

OF %MPLOYEES ????

7HAT SERVICES ARE PROVIDED â?? (AIR #ARE â?? 3KIN #ARE â?? .AIL #ARE â?? (AIR 2EMOVAL â?? 3PA 4REATMENTS â?? 4ANNING â?? /THER SPECIFY ?????????????????????? ???????????????????????????????????

7HAT DO YOU DO â?? #O OWNER â?? /WNER â?? -ANAGER â?? (AIRSTYLIST â?? .AIL 4ECHNICIAN â?? %LECTROLOGIST â?? #OLOURIST â?? %STHETICIAN â?? ,ASER 4ECHNICIAN â?? /THER SPECIFY ?????????????????????? ??????????????????????????????????? &!8 &/2- 4/ -!), &/2- 4/ 3!,/. -!'!:).% 0/ "/8 "%%4/. /. , ' ! se179

106

OR SUBSCRIBE ONLINE AT WWW SALON CA salon > april 08

to advertisers

by phone

on the web

A.I.I. China Glazeâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;47 .....................................800-621-9585 ........................ www.chinaglaze.com A.I.I. GigiWaxâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;91 ...........................................800-621-9585 ........................ www.gigispa.com A.I.I. Secheâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;55 ..............................................800-621-9585 ........................ www.seche.com Action Bag Companyâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;104 .............................866-675-30160 ...................... www.actionbag.com Artegoâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;32 ......................................................888-735-4247 ........................ www.pivotpointcanada.ca Belmonda Beauty Academyâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;86 ................................................................... www.belmonda.com Calbrook Calgelâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;108.....................................866-5-CALGEL ...................... www.calbrookcanada.com Canadian Micro Pigmentationâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;97 ................888-737-6268 ........................ www.cdnmicropigmentation.com Chatters Canadaâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;105 ...................................888-944-5055 ........................ www.chatters.ca CNDâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;8-9........................................................800-833-NAIL ....................... www.cnd.com American Crewâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;19........................................800-598-2739 ........................ www.americancrew.com Dannycoâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;45 ...................................................800-363-0707 ........................ www.dannyco.com Diksonâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;39 .....................................................800-334-8240 ........................ www.diksonservice.com Dream Catchersâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;68 ......................................800-200-HAIR ....................... www.dreamcatchers.com Farouk CHIâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;23 ..............................................800-237-9175 ........................ www.farouk.com Framar Foil Assistantâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;108 ...........................888-636-4548 ........................ www.foil-it.com Global Best Beautyâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;109................................866-468-2205 Global Salon Business Awardsâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;79 .............................................................. www.salonbusinessawards.com Great Lengthsâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;12-13 ....................................800-461-9302 ........................ www.greatlengthshair.ca Hair-Brain.comâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;40 ...................................................................................... www.hair-brain.com IBS Show LasVegas 2008â&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;81 .......................800-328-0849 ........................ www.ibslasvegas.com Intercosmeticsâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;99 ........................................800-263-4333 ........................ www.intercosmetics.ca International Beauty Servicesâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;102 ..............800-642-3818 ISO Alternative Hair Show Contestâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;31 .........800-267-4676 ........................ www.isohair.com iTech pg 49 .........................................................888-424-7278 ........................ www.hairartproducts.com Joico Age Defy Colorâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;116 .............................800-267-4676 ........................ www.joico.com, www.icehair.com Joico Design Collectionâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;15...........................800-267-4676 ........................ www.joico.com, www.icehair.com KMS California IPOSâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;29 ...............................800-387-3873 ........................ www.kmscalifornia.com KQC Turbo & ThermaCoolâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;107 ................................................................... www.kqcbeauty.com Lâ&#x20AC;&#x2122;ANZA Healing Haircareâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;53 .........................800-423-0307 ........................ www.lanza.com Lâ&#x20AC;&#x2122;Oreal Professional Hommeâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;2-3 ................1-800-361-8017 ................... www.lorealprofessionnel.ca La Biosthetique Parisâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;71..............................800-661-1424 ........................ www.labiosthetique.com LakmĂŠâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;33 .................................................................................................... www.lakme.com LCN Citrusâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;73 ...............................................888-422-6677 ........................ www.lcn.ca LKM Beauty Internationalâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;110 .....................877-764-4547 ........................ www.lkmbeauty.com Matrix Biolage stylingâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;21 .............................888-422-6879 ........................ www.matrix.com Mavenâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;43 ..................................................................................................... www.mavengroup.tv NAHA 2008â&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;88 ..............................................800-468-2274 ........................ www.probeauty.org/naha Nail Depot Lite Fusion 3000â&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;100 ..................800-668-2256 ........................ www.thenaildepot.net NeoExtensionsâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;30 ....................................................................................... www.neoextensions.ca Novvo FHI Heatâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;25 .......................................800-689-1066 ........................ www.novvo.com NP Groupâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;83 .................................................800-267-4247 ........................ www.npgroup.ca NP Group Greenâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;103 ....................................800-267-4247 ........................ www.npgroup.ca OPI Beyond Chicâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;17 ......................................800-341-9999 ........................ www.opi.com Premier e Orlando 2008â&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;75 ..........................800-335-7469 ........................ www.premiereorlandoshows.biz Pureologyâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;35 ................................................800-331-1502 ........................ www.pureology.com Quantum FixMenâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;27 .....................................800-267-4676 Redken OneXOneâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;37 ....................................866-9REDKEN....................... www.onexone.org SACOâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;92....................................................................................................... www.sacohair.com Salon52â&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;50....................................................800-720-6665 ........................ www.salon52.ca Schwarzkopf Blondemeâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;4-5 ........................800-463-3081 ........................ www.blondme.com Schwarzkopf Club SKPâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;18 ...........................800-463-3081 ........................ www.clubskp.com Schwarzkopf Essential Looksâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;10-11 ...........800-463-3081 ........................ www.schwarzkopf-professional.ca SST Signature Seriesâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;58 ..............................800-667-2566 ........................ www.sstsignatureseries.com Star Nailâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;95 ..................................................877-852-STAR ....................... www.starnailcanada.com Star Nail Cuccio NaturalĂŠâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;85 .......................877-852-STAR ....................... www.cuccio.com Takara Belmontâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;63.......................................800-268-5351 ........................ www.takarabelmont.ca TIGI Colourâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;6-7 .............................................800-259-8596 ........................ www.tigihaircare.com Torlen Pinkâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;65 ..............................................888-438-9257 ........................ www.torlenpro.com Ultra Skin Careâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;80........................................800-328-3006 ........................ www.dencoultra.com Uvaluxâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;115....................................................800-661-6292 ........................ www.uvalux.com Uvalux Australian Goldâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;87 ...........................800-661-6292 ........................ www.uvalux.com Uvalux SPFâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;101 ............................................800-661-6292 ........................ www.uvalux.com Wigo Tourmaline Toolsâ&#x20AC;&#x201A; pgâ&#x20AC;&#x201A;77............................800-487-8832 ........................ www.wigo.com w w w. s a lo n 5 2 . c a

P r e S S Pa S S

BEST Human Hair Extensions!

State of the art in texaS Salon Magazine recently visited the Helen of Troy corporate offices in El Paso, Texas, and got a tour of its UL (Underwriters Laboratories) certified lab with president Art August. UL is the trusted source across the globe for product compliance and safety. This state-of-the-art lab tests all competitorsâ&#x20AC;&#x2122; products as well as the companyâ&#x20AC;&#x2122;s own product lines, including Fusion Tools and the recently acquired Belson line. Canadian distributor for the lines, DWA and their sales team, also attended the 2008 national sales meetings.

BEFORE

AFTER

FUSION HAIR EXTENSIONS

CLIP-IN EXTENSIONS

DOUBLE-LOOP EXTENSIONS

MACHINE-WEFT EXTENSIONS

4/0 2%!3/.3 &/2 #(//3).' %84%.3)/.3 &2/- ',/"!, "%34 "%!549

s 4HE MOST DURABLE BOND IN THE WORLD LASTS MONTHS s CUTICLE HUMAN HAIR GUARANTEED

&53)/. (!)2 !.$ $/5",% ,//0 %84%.3)/. #,!33%3 !6!),!",% &2%% 3%-).!2 &/2 .%7 %84%.3)/. 4%#(.)15%3 ). 4/2/.4/

',/"!, "%34 "%!549 42!$).'

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Distributors always welcome across Canada & USA w w w. s a lo n 5 2 . c a

april 08< salon

107

INTRODUCING...

P r E s s Pa s s

the worldâ&#x20AC;&#x2122;s first simple yet ingenious and highly effective foil dispenser:

The Foil Assistantâ&#x201E;˘ picks up and â&#x20AC;&#x153;handsâ&#x20AC;? you foils. No more frustration from foils that are difficult to grab or stick together.

Effortlessly handle foils and increase productivity when highlighting your clientsâ&#x20AC;&#x2122; hair.

SPECIAL PROMOTIONAL PRICE: Foil Assistantâ&#x201E;˘ and one pack of 250-sheet silver medium foil pa te nt

$49

.95

pe nd ing

t 3FHVMBS 1SJDF PG 'PJM "TTTJTUBOUÂ&#x2122; BOE 1SF $VU 4JMWFS 4IFFUT t 3FHVMBS 1SJDF PG 'PJM "TTJTUBOUÂ&#x2122;

Call your local distributor or call us toll-free to find a distributor near you: Framar International: t XXX GPJM JU DPN

Cruising for EduCation From January 13 to 20, over 650 industry professionals from Canada and beyond embarked on the CIABCâ&#x20AC;&#x2122;s Education On A Vacation Cruise.

Travelling through three Mexican Riviera ports-of-call, the cruise offered courses ranging from cutting and colouring to technical handson workshops for hair and esthetics and informational seminars on insurance, retirement investments and infection control. Salon Magazine offered two seminars on competing in the 20th annual Contessa Awards .

(Yes, the time for planning is now, folks.)

Sponsors of this travelling education event were Schwarzkopf Professional, LCN Canada, Pivot Point, Milady, Shaw Sabey Insurance, Paul Killeen and Investors Group. A special nod goes to Norma Ann Eaton and her team from the CIABC for organizing such a great and successful experience for everyone. For more coverage of this event, go to www.salon52.ca

CHECK IT ONLINE Go t o s a l o n 5 2 . c a f o r : th e la tes t co l l ecti o ns e v e nts co verag e n e wes t p ro d ucts ho tes t to p i cs

collections 3 news 3 products 3 forum 3jobs 3 events 3 contessa ďż˝ more

www.salon52.ca 108

salon > april 08

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P R E S S PA S S

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SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December

by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 17 Issue 05

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Last Word

PomP and CirCumstanCe

I

have never been a great believer in astrology or reincarnation, but some time ago one of my clients wanted to do my chart and also delve into my past lives. My client was very serious about this endeavour and insisted on having my exact time of birth. I had to ask my elder sister for some help with that detail, even though I was there at the time.

To my surprise, the chart was quite interesting, but paled in comparison to the revelation that in a past life I was a hairdresser in the court of one of the most remarkable monarchs in history, Louis XIV of France. (Louis the14th for those of us a bit hazy on our Roman numerals.)

Louis lived from 1638 to 1715. His fascination with Apollo, the Greek god of the sun, made him known as “the Sun King.” A great believer in the benefits of excess, Louis had two wives (not concurrently), many mistresses and multiple children. Ten thousand people lived in his newly constructed, breathtaking palace at Versailles, which came complete with 1,500 fountains in the most extensive gardens the Western world has ever seen. He was also hardworking and a massive patron of the arts, encouraging an extraordinary blossoming of theatre, ballet, music, architecture, painting, sculpture, the sciences—and fashion.

The whole idea in Louis’s clever mind was to make himself the centre of France, and France the centre of the world. He succeeded to such a degree that his country is still regarded as foremost in luxurious living and chic.

Court life at Versailles entailed lavish magnificence. Courtiers constantly attended balls, dinners, performances and celebrations, dressed in unparallelled splendour. In today’s terms, men’s court fashions cost around $5,000 each, while women’s came in at around $15,000. Jewellery (diamonds were big) could cost as much as a cool half-million. These prices were steep, even for the high-heeled nobility, and many had to depend on Louis for grants and subsidies.

And just to make sure everyone was on the same page stylewise, Louis opened Versailles to the public several days a week. Crowds came out from Paris to admire Europe’s finest artworks and to watch the king’s family having supper. Entry was

114

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free—provided you were appropriately dressed. Fashion demanded that men wear a sword, which, thoughtfully, you could rent at the gate.

This fashion frenzy, the likes of which the world had never seen, gave birth to a new profession: “coiffeur.” The word was invented to describe the work of the hair star known as “le sieur (Monsieur) Champagne.” Champagne could work miracles, styling women’s hair more inventively than anyone had ever thought possible. Women began to panic, because he changed hairstyles along with the fashion seasons Louis introduced, which we now take for granted. And just as this era brought high-fashion boutiques into existence, Champagne’s success launched the hair salon. By the end of the century, in addition to making house calls for their favourite clients, all the renowned hairdressers had salons.

Not to be outdone by the women, men sported immense curled wigs.

As a child, Louis had beautiful hair that fell in curls to his shoulders, and to imitate this, his courtiers wore false hair. As he grew older and balder, Louis adopted curled wigs and appointed 48 royal wigmakers in 1655. Wigs immediately became status symbols of one’s importance at court and then became compulsory in the last 25 years of the century. Bigger was better. The exaggeratedly long and full curls sometimes covered the chest and back right down to the waist. Then men’s wigs began to imitate the development of women’s updos, towering so high that they had to carry their dashing hats, ornamented with long, sweeping plumes, in their hand.

Imagine how happily busy I must have been in such an environment. No wonder I’ve always had such a fascination for clothing and style, but I wish I remembered how to speak the language. S John Steinberg is the owner of Toronto’s John Steinberg & Associates. He’s currently celebrating 49 years in the beauty business and continues to be one of Canada’s premier style makers. Check out: www.johnsteinberghair.com.

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