Salon Magazine, April 2016

+ 15

PRIME THE BRIDE: 12-MONTH PLANNER

Publications Mail Agreement No. 40011270 8799 Highway 89, Alliston, Ont., Canada L9R 1V1

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APRIL.16 SALONMAGAZINE.CA FEATURES 38

GET SCHOOLED!

40

STYLE HER DOWN THE AISLE

44

THE SOCIALIST

54

What kind of curriculum should you invest in for your staff? We cover it all, whether they're experienced or still a newbie.

Your complete comprehensive bridal business planner, from planning her pre-wedding cuts and colours to adding those final touches on the big day.

The breakdown on the best strategies for making the most of social media platforms.

COLLECTIONS Mahogany Hairdressing Creative Team; Salon Pure; Darren Ambrose; Guylaine Martel; Gary Hooker & Michael Young; Craig Rhodes; Zinc Hair Inc.; Mark Hayes; Toque & Cie; Ă–Lab Coiffeurs; Lisa Smith; Alain Pereque; Blushes; Ricardo Pedigao

ON OUR COVER:

Finalist, Contessa 27 Canadian Salon Team of the Year: Salon Pure, Montreal Makeup: Ekaterina Ulyanoff Styling: V-Franz Photos: Ara Sassoonian

62

GUYLAINE MARTEL, GUYLAINE MARTEL ARTISTES COIFFEURS, MONT-SAINT-HILAIRE, QUE.

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©2016 OPI PRODUCTS INC. • CALL 800.341.9999 OR VISIT OPI.COM • MODEL IS WEARING ROSE AGAINST TIME

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REGULARS

60

72

DARREN AMBROSE, D&J AMBROSE SALON, U.K.

FINALIST, CONTESSA 27 CANADIAN SALON TEAM OF THE YEAR: TOQUE & CIE, VICTORIAVILLE, QUE.

14 16

EDITOR’S LETTER

18

SALONMAGAZINE.CA

21

HAIRLINES

86

CONTESSA GALLERY

88

PROFILE

90 92

64

82

GARY HOOKER & MICHAEL YOUNG, HOOKER & YOUNG, U.K.

FINALIST, CONTESSA 27 CANADIAN COLOURIST OF THE YEAR: RICARDO PERDIGAO, BLUNT SALON INC., EDMONTON

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THE SASSOON SALON, TORONTO

PUBLISHER’S NOTE This month at SalonMagazine.ca

Spring into warmer weather with new launches, fresh colours and our Earth Month Think Green special.

Cynthia Boisclair, Contessa 27 Finalist, Texture Stylist of the Year

Poetic by Nature: Angelo Seminara

BUSINESS The best web-learning you need for your salon's education plan.

INTERIORS Fresh Start: Sassoon Salon and Academy, Toronto

94

EVENTS

97

SCOOP

98

BEST NINE

30

CULTIVATING ECO-FRIENDLY INITIATIVES

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5 REASONS

EDITOR’S LETTER

TO LOVE

ELEVATEMAGAZINE.COM

BEGINNING

again

A

t this time of year, we could all use a little extra sunshine.

Spring is nature’s season of renewal and awakening, and it can be a pretty inspiring time—one where you might find

Discover why you should attend our new and exclusive anti-aging & beauty EVENTS!

than breathing in the fresh air that wafts through open windows and screen doors and I imagine that this is quite the same in the salon.

Quite often I'll hear hairstylists say that elements of nature have inspired a photo collection. From the hues of a sunset to the swaying of the tree branches to the formation of birds in flight, the beauty of

SIMPLER NAVIGATION gets you the latest anti-aging, beauty and plastic surgery news faster!

nature is vast and ever changing. With the inspiratoin and resources

Read Elevate ANYWHERE with ISSUU. Android users rejoice!

that a growing number of Canadian salons are making the shift,

Get the FACTS about cosmetic procedures with the improved PROCEDURE DIRECTORY.

that nature offers hairstylists, it's no surprise that working more sustainably has become a focus for many salons.

Green Circle Salons continues to work in partnership with salons by providing eco-friendly methods and resources. It’s no surprise establishing best practices for waste disposal, installing LED lighting, reducing water consumption and making sustainable design choices.

In an industry that is focused on beauty, it’s inspiring to see that focus extend beyond the salon doors. Often, we’re wrapped up in our busy lives and our own world, so it’s good to take a step back and realize the impact of what we do on the world around us.

In the spirit of new beginings, the entry for the 2017 Contessa Awards kicks off in April. Take advantage of the renewed energy and inspiration around you and make this your year to win! Dream

Locate a doctor for your next treatment in the FIND A DOCTOR section.

Elevate Magazine celebrated big wins at the Canadian Online Publishing Awards (COPAs), held on November 19, with Gold for Best Website Design and Silver for Best Media Website!

big and make it happen—and remember that you can’t win if you don’t enter.

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

1 2 3 4 5

that you’re at your most creative. At home, there’s nothing better

Anna Lee Boschetto Editor-in-Chief

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

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PUBLISHER’S NOTE ISSN 1197-1495 volume 25 issue 5

s a l onm a ga z i ne . c a

EDITOR-IN-CHIEF

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca ASSOCIATE ART DIRECTOR

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Ashley Kowalewski 416.869.3131 ext.119 ashley@salonmagazine.ca DESIGNER

Gareth Adamson 416.869.3131 ext.106 gareth@salonmagazine.ca ONLINE ASSOCIATE EDITOR

Nicole Lippay 416.869.3131 ext.122 nicole@salonmagazine.ca

learning from

COPY EDITOR

Corinna Reeves CONTRIBUTORS

THE MASTER

O

Paul Chmieloweic GROUP PUBLISHER

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca U.S.A. SALES REPRESENTATIVE

ver the years, I have found that the most interesting and

Samantha Anobile 310.926.9288 SamanthaAnobile1@gmail.com

most talented people are often the most humble. When

ACCOUNT EXECUTIVE

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

I recently sat down with Trevor Sorbie at Destination

PRODUCTION MANAGER

Education in Mexico, that unassuming, open and humble nature, was

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

what I enjoyed most.

OPERATIONS MANAGER (ON LEAVE)

Karren Han

Having admired Trevor’s body of work since my early days working

CIRCULATION MANAGER

in a salon, thumbing through those big hairstyling books, this was

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

a big moment in my career. I couldn’t believe someone could do

EXECUTIVE BUSINESS ADMINISTRATOR

some of those iconic looks with hair from the wedge to the scrunch

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca

to his more avant garde work. It was a defining moment for me to

CHAIRMAN

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

understand what could be done with hair. From his technical skills

ASSISTANT TO THE CHAIRMAN

employed in creating the iconic wedge to his creative brilliance that

Pam Fulford

can be seen through the simplicity of the scrunch we were all wearing

VICE-PRESIDENT & WEST COAST EDITOR

Greg Robins 604.561.4971 greg@salonmagazine.ca

in the ’80s, his personal body of work is impressive.

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The list of legendary hairstylists who have been a part of his salon, reads like a who’s-who list of the best of the best including Vivienne Mackinder, Antoinette Benders, Damien Carney and the current golden boy, Angelo Seminara. Yet true gracious nature, Trevor says,

A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

“they brought themselves through” and that he simply shines the

Fax: 705.434.9052 Phone: 1.866.764.0227 or send your cover label and new address to: Salon Magazine Subscription Services

light on them adding that, “I’ve had my day, now it’s time for others”.

8799 Highway 89, Alliston, ON L9R 1V1

It’s no secret that being in a creative environment breads creativity.

However getting a job at a Trevor Sorbie Salon is no walk in the park.

SA LON M AGA Z INE

183 Bathurst Street Suite 202 Toronto, ON, M5T 2R7 T. 416.869.3131 F. 416.869.3008

It’s a vigorous pre-screening process and serious evaluation, that determines if you can make the cut. As Trevor mused about young

641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

For Trevor, fame was never a motivator and he adds this cautionary note to young hairstylists: be the best hairstylist, commit to your craft, even on the days you don’t feel like it, and the fame will come.

Needless to say, it was a fun time in the sun, learning from the master as he offers encouragement and advice that will allow the next generation of hairstylists shine.

Laura Dunphy Publisher

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

people, sometimes he says he notices a lack of discipline.

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, 8799 Highway 89, Alliston, ON L9R 1V1 Canada

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Please recycle where facilites exist.

We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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logo are trademarks of Creative Nail Design, Inc. ©2016 Creative Nail Design, Inc. CND, VINYLUX and the

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online at

APPS FOR EVERYONE From scheduling appointments to processing payments, there are so many apps that can help improve salon efficiency. Visit SalonMagazine.ca to see which ones made our list.

CAN’T STOP, WON’T STOP Ask any industry expert and they’ll tell you that you never stop learning in your career. Check out our Event and Education Listings at SalonMagazine.ca to find courses and

The 2016 Reader’s Choice Awards Are Almost Here!

GET YOUR CLIENTS SAYING “I DO” IN STYLE Follow us on Pinterest at SalonMagazine for the latest bridal hair and nail trends, so you can wow your clients with fresh new ideas for their big day.

Cast your votes for your favourite products and you could win two tickets to the Contessas! Voting runs from April 1 to 15 at SalonMagazine.ca. Don’t forget, this year we have two new categories: Long-Wear Nail Polish and Styling Tools!

SalonMag 18

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Salon_Magazine

SalonMagazine

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

Salon Magazine

PHOTOS AND ILLUSTRATION: GARETH ADAMSON,THINKSTOCK

seminars near you to get inspired and keep growing.

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2016-01-26 9:31 PM

HAIRLINES NEWS

TOOLBOX Schwarzkopf Professional Mini Giant Curling Iron

HIGH IN THE SKY Redken gets voluminous with the new High Rise and Beach Envy Volume collections.

The wide ceramic barrel provides even heat distribution without damaging strands.

Redken has released a number of collections that have hit our hair-loving hearts, and the newest Volume launch from the brand is no different. Launching two sublines, High Rise Volume offers soft, supple volume—think blowoutworthy hair all the time—and Beach Envy Volume promises that lifted sun-and-sea-kissed texture. With six products in total, including a The iron heats up to 410ºF for lasting styles.

shampoo, conditioner and styler for each, your clients can experience weightless lift and volume, even in the mane-flattening spring weather.

PHOTOS CLOCKWISE: SCHWARZKOPF PROFESSIONAL, HAIR: RICHARD KAVANAGH, MAKEUP:TOBI HENNEY, PHOTO: STEVEN CHEE; REDKEN, UNITE

The small size allows for easy travel and takes up less space at your station.

7 Things to Love About Unite’s 7Seconds Masque

“

This curling iron is wonderful for lobs—the shorter barrel provides better styling control, making it easier to leave out ends to achieve natural beach waves.

”

– Paul Pereira, Schwarzkopf Professional

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Essential Looks Artist

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The intensely moisturizing formula will pull your client’s hair out of the

dull winter slump.

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It’ll restore shine and softness to lacklustre strands.

It’s lightweight enough for finehaired clients, but strong enough

to battle even the most brittle mane.

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The formula promotes elasticity, leaving hair stronger and less prone to breakage.

The super-hydrating treatment only needs to be used once a week for optimal results.

After a few treatments, your client’s hair will be restored to its natural state of health.

It goes perfectly with your client’s other Unite 7Seconds products!

april.16

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HAIRLINES NEWS

PANTONE TO GO We spoke with Kate Reid, director of education for Kevin.

Murphy’s Color.Me about how your clients can embrace Pantone’s colours of the year, rose quartz and serenity.

MAKE IT POP “For a feminine and cheeky play on the new Pantone shades, incorporate them as highlights. When they’re placed under the top level of the hair or applied as a broken slice in fine sections, the result is a subtle alternative, which is ideal for these stunning watercolour shades.”

MIX AND MATCH “To combine both shades, it’s best to use a gentle hand when applying more than one pastel to the hair—this is where a technique like balayage comes into play.”

KEEP IT CONSISTENT “When working with brunette or red-headed clients, either dip-dye or use foilyage. Rose quartz works particularly well on chocolate brunettes and

Revive the

Mane The Reviv3 ProCare line offers clients a natural solution to thinning hair.

redheads, while serenity works best on cooler brunettes.”

Celebri-tea Status Pai-Shau’s tea-infused line gets three new products and a red carpet appearance.

With the success of the tea cocktail that makes up the PaiShau hair care line, the brand launches three new products,

Thinning or superfine hair

including the Royal Abundance

doesn’t have to mean fewer

Mousse, Imperial Hold Hairspray

options for your clients. For those who prefer a natural

and Sublime Hold Hairspray. These

alternative, hand them Reviv3 ProCare. The three-part

products made their debut during

system, including the Prep Cleanser Shampoo, Moisture+

the award-season circuit, with

Conditioner and Micro-Activ3 Treatment, aims to grow

David Babaii using the Sublime

healthier, stronger and fuller hair with its blend of

Flexible Hold Hairspray to finish

ingredients like strengthening rice and wheat proteins and

Kate Hudson’s beachy waves

scalp-stimulating clover leaf extract. To add a little extra

at the 2016 Golden Globes and

oomph to your client’s mane, Reviv3 also offers a thinning

Italo Gregorio using the Royal

hair booster, thickening treatment, heat protectant to

Abundance Mousse to smooth out

prevent further damage and revitalizing mask to work into

and add volume to Nicole Kidman’s

hair as needed.

SAG Awards blowout.

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PHOTOS CLOCKWISE: KEVIN.MURPHY, KEYSTONE PRESS AGENCY, PAI-SHAU, REVIVE

For complete steps on how to get this look, go to SalonMagazine.ca/Colour.

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2016-02-26 2:23 PM

HAIR TO FALL IN LOVE WITH KERASILK PREMIUM HAIR CARE www.goldwell.com/kerasilk

For availability of Goldwell Haircare Products across Canada call

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Client Services: 1-877-670-6767

2016-01-26 9:31 PM

HAIRLINES NEWS

The Luxury of Style MarulaOil gets three new styling additions to its lineup.

Last year MarulaOil brought a new level of luxury with its offering of cold-pressed marula oil in a shampoo, a conditioner, a masque and an oil treatment. Now, it adds the missing link: styling products. MarulaOil offers three new styling products, including Rare Oil Style Extending Primer for a lightweight, humidity-resistant base, Rare Oil 3-in-1 Styling Cream to smooth frizz and add softness, and Rare Oil Perfecting Hairspray to create

mixology MAGIC The colourful mermaid-

UR O Y T E G !

N O E T VO

unicorn hair trend is still

The fifth annual Salon

going strong, varying

Magazine Reader’s

from vibrant hues to more

Choice Awards are back

subdued shades. Now, with

(with two new categories,

the Scruples Urban Shock

too), and we want you

Color Craze Pastel Mixer,

to vote for the best in all

you can easily transition

20 categories! Not only

your clients to a spring-

will you be helping to

ready pastel colour.

crown the product hero (a

Mix your client’s desired

big deal for the reigning

Scruples Urban Shock Color

champs) but you’ll also

Craze hue and apply to pre-

be entered for a chance

lightened hair for 15 minutes

to win two tickets to this

to give her the muted hue

year’s Contessa Awards

she craves.

gala. Voting runs from

The new Scruples Urban Shock Color Craze Pastel Mixer creates a lot more options.

April 1 to 15, so make sure to get your vote in and we’ll see you at the Contessas in November.

To vote, go to ReadersChoice.SalonMagazine.ca

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PHOTOS CLOCKWISE:THINKSTOCK, PAUL MITCHEL, SCRUPLES

a flexible, buildable hold to finish off any style.

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2016-02-26 2:28 PM

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HAIRLINES NEWS

PERSONAL ASSISTANT Take the guesswork out of styling

Style Stars

with a new line from Davines.

Created by a world-renowned hairstylist for other hairstylists? Sign us up. Angelo Seminara, artistic director for Davines, helped develop its new Your Hair Assistant line with one goal in mind: to create perfect styling, both in the salon and at home. That

Oribe launches four new products that will take you from the salon, to backstage and on set. Oribe is known for its luxurymeets-accessibility when it comes to its styling products. Now, the brand that created the cult fave Dry Texturizing Spray, Oribe adds four new styling products to its roster.

goal translates into an eight-piece collection, complete with all the products you and your

N E W C O N D ITI O N

client need. From prepping hair during the

Switch your post-shampoo regular

wash and treatment process to priming it for

for a new kind of conditioner with

styling to finishing off the look, each product

the Essential Antidote Replenishing

has the natural goodness of ingredients

Conditioner, a creamy mousse that

like jojoba oil, almond butter, bamboo and

adds lightweight hydration and 18

coconut powder and vitamin E. The coolest

vitamins, antioxidants and extracts for

part of the line? The Volume Creator Brush,

super-healthy strands.

which helps to evenly distribute the Volume Creator Texturizing Powder without getting it everywhere and wasting product—something many clients are probably guilty of.

M OTI O N O F TH E O C EA N Salt spray waves without the spray? Do tell. The Matte Waves Texture Lotion adds moisture and that wavy texture your clients crave.

Label.M introduces its latest backstage pro: Texturising Volume Spray.

without the sticky, tacky finish with the Star Glow Styling Wax.

Lived-in texture has been the catwalk go-to, but it can be difficult to achieve when your client’s hair is super-clean. Label.M, a staple brand at London Fashion Week, releases the grit and texture-creating Texturising Volume Spray to add lift, plus that backcombing without the backcombing so it’s easy for your client to brush or wash out—no damage done.

W H I P IT AirStyle Flexible Finish Cream is a whipped cream styler that can be used on dry, second-day strands to smooth and swap your client’s style.

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PHOTOS CLOCKWISE: DAVINES,THINKSTOCK, ORIBE, LABEL.M

RUNWAY RESCUE

WAX O N Add texture and a high shine

salonmagazine.ca

2016-02-25 5:49 PM

Elegance Great Lengths is requested in salon by more brides-to-be over any other hair extension brand in North America.

What’s in your salon?

Visit our website to learn more about our hair extensions and view our 2016 educational seminar schedule.

www.greatlengthscanada.com COLLECTION BY ANGELO SEMINARA

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2016-02-24 3:12 PM

HAIRLINES NEWS

Secret Service Keep your bride’s style in top form with these tricks from Dustin Stone, wellness educator and creative director for Malibu C. While a trial style run is common place, Malibu C’s Dustin Stone recommends scheduling a second one, a couple of weeks before the wedding day. “I always do a Malibu C’s Crystal Gel Wellness Remedy processed under heat,” says Stone adding that this in-salon service prepares the hair by removing build up that can disrupt the bride’s desired hairstyle. Also, on your client’s wedding day use a lighweight leave-in conditioner such as Malibu C’s Leave-In Conditioner Mist before hair or finishing spray to create a protective barrier that hydrates

3

QUESTIONS WITH CONTESSA 27 BRITISH COLUMBIA HAIRSTYLIST OF THE YEAR WINNER FREDDY SIM

the hair before locking the final look in place.

SALON MAGAZINE : How did you get

started in the industry?

FREDDY SIM : I think I always

a hairstylist. From an early age back home in Brunei, I would always go to the salon with my mom, and the environment fascinated me.

Keune offers a rainbow of pastel and vivid

SM : What’s your best advice for

shades with Color Craving.

someone entering the Contessas this year?

Give your clients a spring-worthy palette of

FS : Finding inspiration can be overwhelming because

strands with the eight new shades in Keune’s

there is so much to see, so give yourself plenty of time to

Color Craving line. Whether you use one colour or

refine your vision. But don’t be too tough on yourself: What

mix and match to create customizable finishes,

matters at the end of the day, is that you are proud of your

the versatile shades—including Pink Flush, Peach

collection.

Mist, Lovely Lavender, Powder Blue, Passionate Pink, Sunset Copper, Cardinal Red and Velvet Violet—process in 15 minutes, so your clients can enjoy their rainbow hair even faster.

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SM : Now that you’ve won a Contessa, what’s next?

FS : Continuing to build my clientele and keeping them happy

is my main concern, but I would love to start doing more editorial work and receiving education in different cities!

PHOTOS CLOCKWISE:THINKSTOCK, FREDDY SIM, MOODS HAIR SALON, VANCOUVER, MAKEUP AND NAILS: AGNES LIU STYLING: FREDDY SIM, PHOTO: JASON SCOTT; KEUNE

Keep It Colourful

kind of knew I wanted to be

salonmagazine.ca

2016-02-26 2:32 PM

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1/22/16 2:05 PM 2016-01-26 9:52 PM

HAIRLINES NEWS

THINK

green In honour of Earth Month, we celebrate some of the brands that are making eco-conscious choices with tips on how you can do the same.

KEEP IT GREEN Davines and Green Circle Salons offer seven small changes that can make a big impact in making your salon more eco-friendly.

1

Aveda has always been a company that has prided itself on sourcing sustainable and organic essential oils, using recyclable packaging and giving back to its sourcing countries,

by replacing fluorescent or halogen bulbs wtih LED

lights, which use less energy and last longer, saving you energy and money.

2

Bring back the three Rs: Reduce waste and disposable items, reuse whatever you can and

recycle what you can’t.

3

sipping sustainably

Switch your salon’s lights to energy-saving bulbs

Reduce wasted water at the washing station by installing a flow reducer to decrease water

consumption, and remind your staff to turn off the tap when massaging colour, shampoo and conditioner.

4

Invest in a few tablets for your salon and sign up for digital magazine subscriptions, helping your

team go paperless and reduce waste within the space.

5

Partner up with Green Circle Salons to reduce your waste even more. They ensure that hair, foils,

but this year the brand is also celebrating a milestone.

colour tubes, paper and leftover hair colour get diverted

2016 marks the 10-year anniversary of Aveda’s Earth Month

away from our wateways and landfills.

initiative, WaterAid, which, over the past decade has raised

6

more than $3.5 million, providing clean water to more than 140,000 people in 25 countries.

CONSCIOUSLY SOURCING

Add some green to your space to create oxygen, balance out carbon dioxide emissions and help

create a calming environment.

7

Get creative with your recycling practices and use old shampoo bottles to make DIY planters for your

new decor.

Kevin.Murphy is known for its out-of-the-box hair care ingredients and greatamazing is the way it sources these ingredients. As part of its company-wide “Choices We Make” initiative, Kevin.Murphy not only searches the globe for cutting-edge ingredients that no one else is using to provide your clients with top-shelf products but also sources them through suppliers that use micro-cultivation, organic growing practices or ecologically sound harvesting to minimize its carbon footprint. The fact that the packaging is 100 per cent recyclable is just icing on the cake.

To get more tips on how to make your salon more eco-friendly, go to SalonMagazine.ca/Business.

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TEXT: ASHLEY KOWALEWSKI, PHOTOS:THINKSTOCK

smelling products, but what makes the Australian-born brand even more

salonmagazine.ca

2016-02-26 2:33 PM

I LOVE TO STAND OUT FROM THE CROWD

C O L O R

C R AV I N G

Dare to be different. Color Craving is designed for those who embrace and celebrate their individuality. Let your creativity flow with eight beautiful fashion shades. Perfect for an in-salon color service and at-home maintenance.

WWW.KEUNE.COM/NA

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2016-02-24 3:12 PM

HAIRLINES NAILS

Colour-Hunting

BLUSHING BRIDE

The much-anticipated sequel, The Huntsman Winter's War, gets the Artistic Nail treatment.

Four years after its predecessor's release, The Huntsman is hitting the big screen again, focusing more on

CHINA GLAZE An almost-white pink in Let’s Chalk About It will make a statement next to her gown and pop against her post-nuptial honeymoon glow.

Charlize Theron’s evil queen and Chris Hemsworth’s huntsman. To celebrate, Artistic Nail Design has released five new shades, including the transformative Frost Coat inspired by the flick, the vibrant pink Woman In The Mirror and the sparkly magenta

MORGAN TAYLOR Adorned in Diamonds is a quintessentially bridal, satiny pale pink that is sure to please the lady of the day.

Bravest Of Them All.

CND Add a little bling to match her ring with Grapefruit Sparkle, either as an accent nail or an all-over shimmer.

SPA DAY CND releases a new line of spa products to go with its signature mani.

CND has perfected the art of the week-long and

OPI My Very First Knockwurst is not only a great neutral for a stroll down the aisle but also the perfect shade for transitional seasons.

enjoyable for you and your client with the new CND Spa collection. The 10-piece line offers a soak, scrub, masque and lotion in the Gardenia Woods and Bright Citron scents, Callus Smoother and Intensive Calus Treatment in the Cucumber Heel Therapy scent, to give your clients a complete sensory experience every time they come in for their service.

ESSIE Outgoing brides will fall for Lounge Lover, a fun coral pink that’s part of the spring collection for the day she says her “I do.”

SPARITUAL For the classic bride, an almost-red pink will do the trick, especially if she is throwing a swanky cocktail-style affair.

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TEXT: ASHLEY KOWALEWSKI, PHOTOS CLOCKWISE: KEYSTONE PRESS AGENCY, CHINA GLAZE, MORGAN TAYLOR, CND, OPI, ESSIE, SPARITUAL

soak-off manicure with its Vinylux and Shellac services. Now, its making the entire experience more

salonmagazine.ca

2016-02-25 4:50 PM

Be sassy. Not brassy.

1 800 419-3552 Š2016 Procter & Gamble, Inc., Toronto, ON. M5W 1C5 All Rights Reserved.

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2016-02-24 3:11 PM

HAIRLINES COLOUR

brushing

UP ON BALAYAGE Go back to the basics with the ultra-classic balayage. Two experts share their top tips on this timeless technique. take a head of hair and paint 25 dark

natural-looking colouring

pieces to my 15 light pieces, which can

techniques that, nonetheless,

actually make my guest look lighter. I

has kept evolving to reflect the current

could never achieve that with foiling

fashion and beauty trends. “What’s funny

because foils cause you to pull through

is that the idea of what’s ‘natural’ keeps

the hair and place the darker, lowlights

changing,” shares Susan Carter, a senior

on both sides of the hair shaft.”

colourist at Orbite salon in Montreal and

Also, keep in mind that one of the

portfolio artist for L’Oréal Professionnel.

greatest benefits of balayage is that the

The 2016 look? “Right now, we’re seeing

technique offers a blended look. Your

more overall lightening with a slight

clients will always have a seamless look,

shadow at the regrowth.”

even as the hair begins to grow out,

three pillars

instead of the solid line of a foil, so you

According to Candy Shaw, a balayage expert based in Atlanta, who launched the Sunlights Balayage kit in 2014, the three pillars of successful balayage are: consistency, brush stroke and saturation.

Most stylists want to paint hair the same way they paint foils, but that will result in unwanted demarcation lines

can create many sun-kissed strands to achieve beautiful multi-toned blondes.

“Carefully study the patterns that the sun creates on children’s hair.”

– Susan Carter, L’Oréal Professional portfolio artist

WHAT TO WATCH

avoiding mistakes

“Encourage clients to come in once a season.

Despite your best training and most

Even if there is no root retouching to balayage,

the artist’s brush stroke. The proper

advanced products, “You can only lift

hair needs to be repainted to make sure it grows

brush stroke has a fluid motion using the

natural hair three to four levels with

out nicely.” – Susan Carter

side of the brush and moves smoothly

balayage,” cautions Carter. “Don’t

down the hair shaft.” The secret?

overpromise a client who is in love with

Practice, practice and more practice!

an Instagram snap you know took 12

and a less-than-seamless effect. “To obtain perfect results, you must master

Carter also says that you should study the patterns that the sun creates on children's hair to get a good idea of

hours to achieve when she only has an hour and a $100 budget.”

From a technical standpoint, Shaw

what great balayage should look like. An

advises perfecting the proper brush

intuitive approach, coupled with great

stroke with the right amount of product

technique, will yield amazing results that

on your brush: “Due to the uncovered

your client will come back for.

nature of hand painting, saturation is the

making blondes pop

key to lift. Without the use of a paddle

Think of balayage as your go-to technique for adding lowlights, which make blondes pop. Shaw suggests that one way to incorporate lowlights is to first identify peaks and valleys: “I can

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and a proper brush stroke to ensure saturation, you won't get good results.

The saturation of the hair on both sides towards the ends is the key to amazing results with balayage.”

“Consistencey of the lightener should be specifically for balayage. Otherwise, you’ll see “pop” marks in your sections and your effort won’t achieve the proper coverage.” – Candy Shaw “Schedule appointments with enough time between each. In some cases, you need to tell the client that it will take two to three appointments to achieve the desired look.” – Susan Carter F U N FACT BALAYAGE It comes from the French word “balai,” which means “broom” because, essentially, you are sweeping colour onto the hair.

TEXT:YASMIN GROTHÉ; PHOTO:THINKSTOCK

B

alayage is one of the most

salonmagazine.ca

2016-02-25 4:50 PM

It’s time to start feelin’ the street beat! Turn up your boom box with Gelish and Morgan Taylor as we introduce a bold and eye-catching array of bright colors for the Summer 2016 collection – Street Beat.

TAG, YOU’RE IT

HM-4803

COU-TOUR THE STREETS

© 2016 Hand & Nail Harmony, Inc.

B-GIRL STYLE STREET CRED-IBLE GIVE ME A BREAK-DANCE

HIP HOT CORAL

*COLORS AVAILABLE IN MORGAN TAYLOR & GELISH

MorganTaylorLacquer.com | gelish.com 714. 773. 9758 • Made in the USA

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2016-02-24 3:11 PM

HAIRLINES NEWS

editor’s

QUICK FIX Keep styles in their place with Pravana Nevo Super Shape Extreme Hair Spray, a stay-allday high-hold spray that boasts the line’s vegan MO. pravana.com

PICKS

Update your spring arsenal with these new products.

HIGH DEFINITION Reactivate second-day unfurled curls with Macadamia Professional Curl Enhancing Spray, a weightless frizznixing, smoothing mist. macadamiahair.com

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PIN STRAIGHT Give your clients the straight look they crave, without the damage of a chemical treatment with Rusk Smooth Foam, which lasts for up to five shampoos. rusk1.com

INVISIBLE UMBRELLA Humidity can wreak havoc on your client’s style. With the rainy spring season here, pass your clients Big Sexy Hair Weather Proof to shield their ‘do before they head out for the day. sexyhair.com

LOVE POTION NO. 9 Sandalwood, jasmine, vetiver and frankincense make up this hydrating and romantic-smelling oil, with proceeds going to support initiatives that fight climate change. aveda.com

TEXT: ASHLEY KOWALEWSKI, PHOTOGRAPHY: PAUL C

OH, BEHAVE! Tameable movement and texture are what your client will get with the new Eufora Style Behave, a lightweight, workable styling cream that smoothes out strands and offers a flexible hold. eufora.net

salonmagazine.ca

2016-02-25 4:50 PM

BITE ME

I’LL PINK TO THAT

LIP SMACKIN’ GOOD

PAPA DON’T PEACH

NONE OF YOUR RISKY BUSINESS

WHIP IT GOOD

LIME AFTER LIME

I GOT A BLUE ATTITUDE

WHAT I LIKE ABOUT BLUE

LET’S JAM

WE GOT THE BEET

Model is wearing Whip It Good.

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HOT FLASH

2016-02-24 3:10 PM

Get Schooled!

Having a clear road map for your salon team’s education will put you on the fast track to success!

Level Playing Field Here are five ways to gear education to hairstylists at any level.

1. Guest artists “Bring in a special artists, and customize the training to the demographic you

By Anna Lee Boschetto

have,” explains Terry Ritcey.

B

efore deciding on any training, you need to determine where your

2. Pay it forward

staff complement is at in terms of experience. Terry Ritcey, a former

Offer to pay for trade show attendance,

salon owner, and currently Redken Canada’s education director says

where nearly everyone working at your

identifying everyone as new, experienced or at a masters level will

salon will find something appealing. This

give you a good foundation from which to develop your curriculum. Whether

often gives hairstylists a chance to see

your team is made up of experienced pros or brand new to the beauty industry,

celebrity hairstylists and platform artists

Ritcey, along with Michael Levine owner of A Michael Levin Salon Group in

that they may not have otherwise.

Vancouver and Ramsey Sayah, owner of Texture Hair Salon in Ottawa offer up their tips and advice for keeping staff on top of their game.

3. Have a system “While our skills are rooted in classic hairstyling, we teach how to deconstruct classic styles in current ways,” says Levine. “And we phase out certain training for classic highlighting and develop a new one for balayage.”

4. No Opting Out “We make a certain number of courses mandatory for staff at each level,” explains Ramsay Sayah. “I’ll tailor that

Master Class Action

according to what the stylists need. I look at what the brand offers each year and

Bring your cut, colour and style game to

we invest our own money in education

the next level with Revlon Professional’s

for them.”

When it comes to advanced training, Tiffani

With four levels specializing in colour

Pitamada, National Show and Education

and styling, each level gets progressively

Manager for Revlon Professional says the

challenging. “This is not a student program,

Revlon 360 Premium Education Method is a

the goal is for hairstylists to achieve a

great program for hairstylists who have been

master level,” says Pitamada adding that

behind the chair for a number of years and

at this level, a hairstylist’s creativity comes

want to refine their precision in all aspects

to life.

of cutting, styling and colour.

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5. Know when to flex “Treat your staff the way they want to be treated,” says Michael Levine, adding sthat some stylists only want to show up, cut hair and not be pushed. That’s okay if they are meeting their retail goals and doing good work—that’s really the bottom line.

PHOTOS:THINKSTOCK

360 Education, now offered in Canada!

salonmagazine.ca

2016-02-26 2:35 PM

NEW STAFF

EXPERIENCED

MASTER LEVEL

These are the stylists who understand

These stylists’ focus is on advanced cutting or

Very senior education programs, including

the principles behind all cuts, colour

colouring, hands-on experience and developing

ones that focus on business such as Redken's

and styling and have up to two years

advanced knowledge and understanding

Salon Summit.

of experience. At A Michael Levin Salon Group,

of trends.

they hire from the ground up: “We have a tiered system and we don’t hire anyone who

HOW TO ENGAGE

WHAT THEY WANT

has worked anywhere.”

Create a brand: “Entering competitions is

Practical learning: “They can learn from their

Travel time: “More advanced hairstylists love

a big part of being challenged and it feeds

own work by being attached to it,” says Levine.

to go away to attend training. Many will take

younger staff,” says Ramsey Sayah, owner of

“The most important thing is to know that

the opportunity to build a vacation around their

Texture Hair Salon in Ottawa, who makes it

you are not good enough yet. The people that

training in London, New York, or they come to

mandatory for his staff to compete.

work harder often have a need to develop an

Montreal,” says Ritchey.

understanding of the cause and effect of what they do.”

Structured learning: “They go through this

Go digital: As the industry advances, Ritcey

Be brief: “Keep a tight time frame,” says

system and develop a degree of mastery of

says that timewise it makes sense to go with

Ritcey. “Because a senior hairstylist has the

our work,” explains Michael Levine founder

more digital, independent learning for senior

techniques they’ll gain a lot of knowledge

of A Michael Levine Salon Group in Vancouver,

hairstylists because they want short snippets.

even during a 15-to-20 minute video or live

B.C., “so they have the foundation and

Then, they can go back to if they want and it

stage presentation.”

we want them to branch off and find their

will keep their attention.

own voice.”

Be visual: “Very often there are people who Mentorship is huge: “When senior staff

want to watch and listen,” says Levine.“Some

mentor less experienced ones, they become

can see visually and notice the subtle nuances

more bonded to the rest of the salon team,”

of a particular technique.”

WHAT THEY NEED

says Sayah.

Cultural knowledge: “Create a culture that

Replicate their work: “Verbalizing how and

Ignite their passion: “When you try to

new stylists want to be apart of and elevate

why they are doing a technique a particular

do the best work you’ve ever done on one

their service standards to,” says Levine. “We

way allows them to create a repeatable

model, you’re learning from your own work

have expectations that are the same for

system,” says Levine, adding that this will help

and elevating the level of your craft,” says

everyone when they start working with us.”

them learn to pay more attention to the detail

Sayah, adding that Texture's master artists are

of their work and take their expertise to the

challenged creatively to keep their passion for

next level.

their art alive.

Consistent training: At A Michael Levine

Every three months: “Cutting, colour and

Consistent training: Along with offering

Salon Group, all new hairstylists are on a

finishing techniques, and spring and fall

opportunities to teach from what they’ve

one year training program which includes

trends are important classes four times a

learned at intensive training abroad, keep

a set number of hours dedicated to learning

year,” explains Ritcey.

education specifically geared to master

Build confidence: “For less experienced hairstylists, there is a fear, but when they see those who have done it a bunch of times and then when they do it that first time, they realize

HOW OFTEN

the benefit for themselves,” says Sayah.

and education.

hairstylists to about two or three times a year. Host an evening event that showcases a collection to help recharge their creativity.

salonmagazine.ca

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april.16

salon

S

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STYLE HER DOWN

the aisle From the time she says yes to the time she says “I do,” here’s how to be there every beauty step of the way, maximize your revenue streams and help your client be the best bride she can be.

By Ashley Kowalewski

Y

our client comes to you to help her look her best, which is why you’re one of the first people she contacts when she starts

planning her wedding. But are you making the most of your bridal business? From hair to nails, from the consultation to the final look, we spoke to the pros to break down all of the steps you need to hit and how to bank on this evergreen business.

hair

Next to the dress, hair is a key part of every bride’s look. We spoke to Mandy MacFadden, a platform artist for Pureology Canada and owner of Salon Decorum in Newmarket, Ont., and Cathey Salerno, a bridal specialist and education director for Picaso Artists of Hair & Make-Up in Woodbridge, Ont., to break down the business of this integral aspect of the big day.

clean or dirty?

package deal

Your bride’s hair, that is. Stylists are split between

“Pricing is tricky because it depends a lot on your

whether they prefer their bride and bridal party to

demographic, so I suggest that you charge for your time for

come in with freshly washed hair or second-day

each bridal party client, which, would take about an hour and

strands. “If you have some of the natural hair

a half for me.” – Mandy MacFadden

oils, you won’t get as many flyaways,” explains Salerno. MacFadden suggests bringing her in for a blowout either the night before or the morning of so that “you know the shampoo and conditioner have been rinsed out thoroughly.”

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“I have a general rate per person within Toronto, but if it’s outside of the city, there may be a travel rate or even an overnight rate if it’s very far out of town. If there are lots of people in the bridal party, consider giving them a better deal.”

– beauty expert Cheryl Gushue

salonmagazine.ca

2016-02-26 2:36 PM

“For creating body and

the timeline 1 YEAR BEFORE THE WEDDING Have a consultation with your bridal client, book her day-of appointment for hair, and makeup and schedule her cut and colour appointments before her big day.

“We offer a pre-consultation and bridal packages and book her in for her cuts and colours while also paying attention to treatments and home care.” – C.S.

adding texture, I use Unite Expanda Dust.” – C.S.

tip Salerno reminds us that your bride is “bringing in a few of her best friends who might be getting married or looking for a new stylist,” so it’s crucial to have all of your new talent and stylists on their game because they’re selling your services.

8 MONTHS Tell the bride to start collecting hairstyle inspiration for her trial.

touch and some

want because there’s so much available with Pinterest. If a

extra bling to her

client is unsure of what she wants, I tell her to look for what

look with a hairpin

she doesn’t like because that can help us determine if she

or headband from

likes or dislikes something sleeker or looser.” – M.M.

Great Lengths.

2-6 MONTHS Have the bride come in for her hair trial appointment.

“I like to do the hair and makeup trial together so that the

PHOTOS: HAIR: FINALIST, CONTESSA 27 SESSION HAIRSTYLIST OF THE YEAR: DAT TRAN, DAT SALON,TORONTO; MAKEUP: CAROLINE LEVIN; STYLING:TALIA BROWN; PHOTOS: MACKENZIE DUNCAN; UNITE, GREAT LENGTHS, KMS

Add a finishing

“More and more, brides are coming in knowing what they

tip Both MacFadden and Salerno agree that,

bride can see exactly how she is going to look on the big

while you’re the expert on what will look best

day. Try to get her to do her dress fitting after her trial so

for her hairstyle, the bride (and sometimes

she can take pictures and see the whole look together, then

her posse) will ultimately have the final say.

we can tweak it from there.” – C.S.

6-8 WEEKS Have the final pre-wedding cut appointment.

“I don’t recommend that she get her hair cut closer than eight weeks because if the hair is a bit grown out, it will curl nicer and hold the curl longer. When it’s freshly cut, the

tip Remind your bride to cut back on heat styling and up her at-home treatments to keep her cut looking fresh until the big day.

ends will pop out right away, which could be problematic for your fine-haired clients.” – C.S.

“For setting her hair, I like KMS Freeshape Hot Flex

1-2 WEEKS

Spray because it offers, shine,

Have the final pre-wedding colour appointment.

heat protection and flexibility;

“If the client experiences colour staining on her skin, I would

I use it on every bride and

recommend that she come back about a week before the

bridesmaid.” – C.S.

wedding, but if you’re just touching up her highlights, book her appointment as close to the big day as possible.” – C.S.

tip Remember to ask for photos of her final

WEDDING DAY!

look on the big day and add these images to your portfolio to help boost your future (and renewable) bridal business.

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makeup

bat-worthy lashes

PERSONAL STYLE

Add that extra snap-worthy

Since most clients don’t have personal makeup

finish to your clients with

artists on speed-dial as they do with their

eyelash extensions. “Your

hairstylists, it can be more difficult to get a

bride should get the eyelash

sense of her style. According to Cheryl Gushue,

extensions applied at least

a beauty ambassador for Saks Fifth Avenue in

a couple weeks prior to

Toronto. “Clients come to the makeup trial with

her wedding and then get

a full face of makeup, so you can see how they

them touched up closer to

normally wear it.” “It’s very important for her

the wedding date,” says

to feel like herself on her wedding day but with

Stefanie Thurman a brand

a more polished and perfected look that the

ambassador for NovaLash.

makeup artist will create for her.”

“This gives her a chance

CREATING THE LOOK

to make she looks and

Many brides come in wanting natural makeup, which doesn’t always translate on-camera. To

feels her best and ensures there’s no sensitivity.”

tip Boost your in-salon makeup services by taking

manage those expectations, Gushue suggests

on an eyelash specialist or adding one to your

taking photos of the bride in natural light with

glam squad for added revenue.

a professional camera so that she understands that her makeup might need to be a little

CHARTING IT OUT

stronger for photography. Once she sees the

As with hair, it can be easy to forget what products you used during your client’s trial, so

images, she often understands, but Gushue also

the best way to ensure that you recreate the same look that sold her is to use face charts.

recommends, asking the bride to get feedback

“In the past, I’ve created face charts with the exact products and placement and had her

on the look from friends and family after she has

sign off on the look and record everything I’ve used along the way,” says Gushue., “It

had her trials.

also serves as a keepsake for her.”

esthetics

When it comes to achieving glowing skin, you clients may need

which is best for her skin type; then schedule a series of peels leading

more than your salon can offer. As their trusted hair professional,

up to her big day, following up with an effective and high-quality skin-

you may find they'll turn to you first. That's why in upcoming issues,

care regimen.”

you'll find articles from our sister publication Elevate magazine, to

FILLING IT OUT

give you added information about skin and esthetic services that are available beyond the salon.

A bride’s salon services don’t have to end with hair and makeup, but they may not realize their options when it comes to radiant skin. While you may not be able to add these services to your existing menu, recommending your clients to the right professional will help you complete your client’s pre-wedding beauty regimen.

SAVING FACE Before she has her makeup done for her wedding, give her a fresh canvas. Facial peels, such as the signature Miracle 10 Peel, aims to “restore skin’s natural radiance.” Ann Marie MacDonald, president of Miracle 10 Cosmetics, says, “Tell your client to try a treatment three months prior to her wedding day to experience it and determine

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Amy Tseng, a national clinical trainer for Prollenium Medical Technologies and an advanced nurse injector for Faces MD Medical Aesthetics, explains that Revanesse has two different grades of facial fillers, both fo which can offer additional revenue to your salon.“ The Ultra lasts nine to 12 months, and the Contour lasts 12 to 18 months.

You should give your client one to two months before her wedding for the bruising and swelling to go down.”

PRE-WEDDING GLOW If your client is looking for a sun-kissed finish for her big day, consider offering spray-tanning services. Alyson Hogg, CEO and founder of Vita Liberata, recommends the Vita Liberata Luxury Tan, which is “an invisible formula.” But let your client know that she should “consider having a pre-wedding test treatment a few months in advance, and going for her actual treatment 24 to 48 hours before the big day.”

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make it boho Use earth-toned shades and light pops of colour to create a natural look for your bride, even if her face is meant to stay all night long. Aveda’s Indian Sunset spring/summer makeup collection features muted taupes alongside pastel pinks and purples in the brand’s signature products to create a romantic look for your spring or summer bride.

nails

While most brides won’t go for a nail colour trial for their big day, they will likely bring in their whole party for prenuptial manis and pedis. OPI brand ambassador Alicia

PHOTOS: HAIR: FINALIST, CONTESSA 27 SESSION HAIRSTYLIST OF THE YEAR: DAT TRAN, DAT SALON,TORONTO; MAKEUP: CAROLINE LEVIN; STYLING:TALIA BROWN; PHOTOS: MACKENZIE DUNCAN; NOVALASH, PAUL C, OPI

Torello has a few tips for nailing the details.

1

“If your client has a large group, recommend that she set up her bridal party’s appointments about four

months in advance.”

2

“Wedding nail art is still not as common because there’s always a lot going on, but if your client is

thinking of nail art, keep it chic with classics like a halfmoon mani. When done right, glitter can also be amazing, using a soft pink or nude and fading glitter from the tip down to the cuticle.”

3

creating a glam squad

If your bride is going on her honeymoon right

Most brides will bring their bridal party to the salon, but if you’re

away, recommend that she get a gel polish so that

thinking of making your services mobile, here are three ways to

it’s long-lasting without any fuss. If gel isn’t an option,

start by creating your own glam squad.

recommend OPI Infinite Shine, which has a glossy finish

1

and lasts up to 10 days.”

Align yourself with people that share a similar working style.

“Our team just happened after working together at a salon for

many years,” says Gushue.

To keep it classic, Torello recommends Bubble Bath, Makes Men Blush or Second Honeymoon. If your bride is a bit more adventurous, suggest a deep burgundy or berry, like Got the Blues for Red or In the Cable Car-Pool Lane.

2

Recommend other places where you’ve had a good experience, whether it’s for nails, eyelash extensions or

even tanning.

3

Include team members who have a similar pricing structure.

To create the best deal for your party of clients, you want to

make sure that the dollars add up. If your prices are lower on the spectrum, you want to ensure that your team’s are, too.

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The Socialists You’ve met your sweetie on Tinder. You only shop with phone apps. And you got your education online.

So what’s holding you back from promoting your own creativity on Instagram and Facebook and becoming a social media maven?

@guytang (1.2m)

By Yasmin Grothé

F

ace it: Fame and notoriety are no longer

“Be you.

limited to word-of-mouth recos. It’s now your work, vision and creativity, in order

to become the sough after salon and stylist that everyone flocks to. And, no, you don’t need to be a celebrity hairstylist to be endowed with star status on Instagram.

Be yourself According to Guy Tang, who has more than one million followers on the popular social media platform dedicated to posting photos: “It’s about being original; it’s about being yourself, not doing what’s already

– Guy Tang, Instagram celebrity stylist with more than one million followers.

there. Because your personality, your characteristics

If you don’t have great images to share on a

are going to set you apart. Do something that’s

particular week, you can always populate your

unique to you. If it’s updos or braiding, just do it.” And

account with:

do it brilliantly. Or take it from Canadian hairstylist

1. Popular themes on social media such

Josie Vilayvanh from Winnipeg, who has a staggering

as Motivational Mondays and Throwback

65,000 followers on Instagram. Far from owing her

Thursdays.

loyal following to a celebrity clientele or being backed

2. Calendar and seasonal celebrations: Easter,

by a big brand, she has made it to the top by fine-

spring, Mother’s Day and Canada Day.

tuning her skills as a colourist, sharing her passion on

3. Celebrity news. They always have

Instagram (for pics) and YouTube (for tutorials) and just

something going on to gossip about in the

having fun with her sizzling, kick-ass personality.

beauty biz.

Doing it On Instagram and Facebook, the social media platforms preferred by hairstylists, colourists, and

What to say

4. New products, treatments or colours now @josievilay (65.9k)

available in your salon.

makeup and nail artists, beautiful images are key to showcasing your best work. You don’t need a professional photographer at your fingertips to snap your best work, but you do need to follow a few simple rules to gain traction. Remember that photography is a language, too, and that the aim here is to communicate your image effectively.

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@mattyconrad (28.3k) @alina_friesen (1.2k)

@alina_friesen (1.2k)

PHOTOS AND ILLUSTRATIONS:THINKSTOCK, INSTAGRAM.COM/GUYTANG, INSTAGRAM.COM/JOSIEVILAY, INSTAGRAM.COM/MATTYCONRAD, INSTAGRAM.COM/ALINA_FRIESEN

That’s what makes you unique. Success is about how happy you are. Trust me!”

up to you to speak up the volume of

@josievilay (65.9k)

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3 TIPS FOR GREAT PICS

Tracking Your Traction

1.

Max Fortin, founder and CEO of Brave & Bearded,

1. Great lighting ensures that hair and nail colours are bright, not too dark or washed out. You don’t need a mini-studio to achieve this — natural light is your best ally on a budget.

2. Frame your subject accordingly.

Don’t leave too much space around your model’s head or zoom in too much on the hair so that your audience doesn’t lose focus on what you are communicating.

a new men’s line out of Montreal, has 125,000 followers on Instagram and shares his tips with Salon Magazine.

GET ANALYTICAL We use Iconosquare (iconosquare.com), which is a powerful tool that has

2.

advanced analytics to track your metrics and give you a good idea of the most appropriate hashtags for your market.

GIVE A BOOST Ask a brand or an individual with a product or service that’s similar to yours to do a shout-out for your brand and you will do the

3.

same for them. Use the hashtag #s4s.

3. Go easy on the filters. Particularly if you’re a colourist, stick with the real thing so that your work doesn’t lose credibility.

#NOFILTER

MODEL PERFECTION Reach out to models, interact with them and send them products to thank them for promoting your brand on their own Instagram feeds.

BE BOLD Ask celebrities if you can use their snaps. Be polite and professional and they will likely say yes.

How to say it Use a tone that’s fresh, friendly and approachable—as if you were talking to your best friend!

The Heavy Hitters

INCLUDE HASHTAGS

The biggest brands in the industry—

Use ones that most people in the industry

and those who want to gain traction

are already familiar with. How do you

— are now choosing social media

find the best hashtags? Simply search

influencers as ambassadors to

Instagram for the ones that have the

communicate their message.

most popularity.

FOLLOW THE LEADERS

♦ Wella Professionals partnered with

From professional hairstylists and

Whitney Port (a TV personality and star of

educators to distributors and brands you’ve

The Hills), to launch the new EIMI styling

worked with, encourage them to follow you

collection and inspire and encourage her

and “like” your posts, particularly if you’re

@mattyconrad (28.3k)

featuring some of their products, which will help build your following.

S

For more social media tips from men’s barbering pro Matty Conrad go to SalonMagazine.ca.

fans to express their individuality. ♦ DJ and British model Amber Le Bon, daughter of Duran Duran’s Simon Le Bon, has been chosen as the face of the print and digital campaigns for Bronde Sombre hair colour from Redken. ♦ Last year, L’Oréal Professionnel partenered with British actress Eva Green to be the brand’s international spokesperson for its new Pro Fiber line.

@mattyconrad (28.3k)

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@guytang (1.2m)

@guytang (1.2m)

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The Language of American Crew Customize styles that are tailor made for your clients no questions asked.

W

hile your clients may not know the right questions, they defintely want the right look and bridging that gap is one of the biggest challenges

for men’s hairstylists. Stay tuned for the Masters of Men’s Grooming (MMG) education program that will transform how you think, speak and cut men’s hair. Featuring 10 universally recognized haircuts, this program will help you take your men’s grooming game to the next level. By providing hairstylists with a foundation of the key technical skills and styling components, you and your salon team will have the tools needed for building your men’s business with the signature American Crew brand.

Having a deep knowledge of the ten American Crew looks, you also have the ability to custom fit your client’s haircut to their lifestyle with the dual styling versatility of each.

The Executive T H E LO O K : Classic American Crew offering the option of a more loose, and laid-back style.

T H E L A N UAG E : Find out if your client prefers a shorter or longer version of this cut, including the tapper.

T H E C L I E N T: From the office to the local pub, The Executive is a cut that can be refined and polished when he needs to be buttoned down, yet easily transition into a relaxed weekend look.

P R O D U C T S U S E D : American Crew Pomade

PHOTOS COURTESY OF AMERICAN CREW

T Y P E O F H O L D : Medium hold, high shine maximum versatility

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The University T H E LO O K : Featuring clean defined sides, The University takes inspiration from the crisp and refined styles of today’s professional athletes.

T H E L A N G UAG E : For this style, it’s important to know how much definition your client wants from the length of the fade to the side part.

T H E C L I E N T: Even if he’s not a player, this look will appeal to those who appreciate low maintenance but with the option for a more versatile style when the occasion requires.

P R O D U C T S U S E D : American Crew Defining Paste T Y P E O F H O L D : Medium, low shine for added texture and definition.

TOP 10 MEN’S LOOKS

The Crop

With styling variations for each this menus of men's

T H E LO O K : With texture and length, this is

looks will help you create

a contemporary style that’s on trend with today’s

your client's signature

fashion runways.

American Crew style.

T H E L A N G UAG E : Talk about how long

1) The Mod

your client spends on styling their hair and find out

2) The G.I.

the type of product he likes to use.

T H E C L I E N T: For client’s who are seeking a fresh look that’s easy to style yet versatile enough

3) The Crew 4) The Short American

to create multiple looks.

5) The Long American

P R O D U C T S U S E D : American Crew Fiber

6) The Rebel

T Y P E O F H O L D : Medium hold, low shine,

7) The Mod

for added texture and hold

8) The Executive 9) The University 10) The Crop

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Numbers Game From product retailing to essential services, American Crew conducted a study that answers some of the burning questions your clients have along with how they really feel about men’s grooming services.

40

%

66

%

40

%

Men’s haircuts include a wash and

Men who would voice their

Men would experiment with their haircut,

blow-dry service

displeasure with their cut to their

even though most never do

barber or hairstylist

35

%

$28.30

46

%

Average cost of a

Men use more than one hair

men’s haircut

care product

Salon professionals say that secondary characteristics are how the cut is tailored to a client’s face

70

%

TIme men look to their hairstylist

percentage of salon professionals say the secret

Men make their next hair appointment

for a recommendation on cut and

to a good men’s cut is in the blending, transitioning

after they’ve received a cut at their

style suggestions

between areas of short and long hair

hairstylist or barber

81

%

Men are committed to staying with their hairstylist or barber

48

72

%

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Celebrity Cuts Top three most frequently asked for looks by men: David Beckham Adam Levine George Clooney

47

%

Men get their hair cut every four weeks

PHOTOS COURTESY OF AMERICAN CREW, SURVEY CONDUCTED BY SALON TODAY FOR AMERICAN CREW

67

%

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Give Him Space Whether you’re in a barbershop or a salon, having a signature men’s section offers a unique client experience.

C

reating the right atmosphere is the key to giving your male clients an experience that’s just right for them.

As a brand, American Crew realizes that investing

in your salon or barbershop space, will not only enhance the PICTURE PERFECT “Creating a photo wall with American Crew images gives the hairstylist an opportunity to talk about a particular look with their client.”

services you provide but it will also generate additional profits for your business. Here’s how American Crew helped Sara Tarakji, owner of Luxy Barbers in Mississauga, Ont., create a premium men's experience.

PHOTOS COURTESY OF AMERICAN CREW

PERSONAL SERVICE “Even in a barbershop, seeing American Crew really speaks directly to the clients and tells them that this is their personal stylist working with them, for a premium, luxury experience.”

BEHIND THE CHAIR “We have two stations with American Crew chairs and we’ve made that area more inviting with a fireplace in between. It creates an intimate setting that makes a big difference because they feel like they’re getting a premium experience.”

SPACE STATION “Having a separate American Crew section gives us room for more private consultations.

We’ve found that our male clients are more comfortable talking about services such as colour.”

Ask your American Crew distributor how to build your own man cave within your salon without incurring renovation costs. American Crew makes this possible!

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PRODUCT TALK “We incorporate the American Crew shelf as the backdrop to our reception area to create the opportunity for product retail at the point of sale.”

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Five Ways to Fast Track Your Men’s Business When it comes to navigating your men’s grooming business, the secret to success is all in the details.

Get Ready to Get Personal

These day’s your client’s time is more valuable than ever before, so being on time for his appointment is crucial. If you are running late, at least acknowledge him and discuss

TIP

if the timeline still works for his schedule.

Keep them walking through the door, with signage that speaks to the men on the street.

Create the Experience

We all want to feel like we belong, and creating a men’s grooming centre in your salon is one of the best ways to put your male clients at ease. While they may not admit it, scalp massages are a big perk for male clients, and having your team know the secret to a massage done right makes it an essential part of your service. In addition, dedicating a retail space with American Crew’s product lineup and keeping this area clutter free and

TIP

easy to access on their way out, will translate to added retail dollars for your business.

Have publications in waiting area that appeal to men and have someone escort to the retail area.

Talk the Talk

During your initial consultation, talk about your client’s style, and remember to listen and be clear in your explanations so that you have a solid understanding of what he wants. Base the style and service you deliver on the consultation. Walk him through the

TIP

only gets him involved in the service but also helps you gain his trust.

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Use language that he can relate to, that you’ve established in the consultation, which will really help build a rapport with your client.

PHOTOS:THICKSTOCK

entire process. Giving a breakdwon of exactly what you’re doing as you’re doing it not

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Finish Strong

You’ve given him the perfect cut; now help him get his styling game on. If your client doesn’t have the right styling product, and know how then your work will be lost. As you create the finished look, explain to your client why you are styling his hair the way you are and give him some alternate options. This will help him get comfortable with his

TIP

new look which ensures that he’ll become a repeat client.

Show him the styling products you’ve selected for him, and let him give the application a try.

Social Network Now that you’ve taken the time and createed a bond with him, bringing him back for his next appointment can be as easy as setting a routine. Walk him to the point-of-sale, remind him of the products you used, then pre-book his next appointment before he walks out the door. Use social media to your advantage and engage with your clients by inviting them to salon events and alerting them to product promotions. By keeping in touch this way, you continue to build your relationship with your client, establishing

TIP

yourself as a trusted professional.

Follow up with your client a couple of days after their appointment and find out how they’re liking their new style.

Check out americancrewclub.ca for access to additional support tools for your salon or barbershop.

I N PA R T N E R S H I P W I T H A M E R I C A N C R E W

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AMERICAN CREW

®

PRESENTS THE ULTIMATE STYLE ICON FOR MEN

ELVIS PRESLEY

THE KING OF MEN’S GROOMING

TM

FIND OUT MORE AT AMERICANCREW.COM

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2016-01-26 9:28 PM

ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

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Gorgeous pixie crops are paired with rich colours for a decadent collection from across the pond.

Hair: Mahogany Hairdressing Creative Team, U.K. Makeup: Marco Antonio Styling: Michelle Kelly Photos: Nessi

See more photos at SalonMagazine.ca/Collections.

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LACE& luxury salonmagazine.ca

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Light flecks of colour add warmth to this otherwise black and white collection.

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MONOCHROMATIC

mood

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Finalist, Contessa 27 Canadian Salon Team of the Year, Salon Pure, Montreal Makeup: Ekaterina Ulyanoff Styling: V-Franz Photos: Ara Sassoonian

See more photos at SalonMagazine.ca/Collections.

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glossing over Blending creative colour techniques with striking texture, this painterly collection evokes a moody feel.

See more photos at SalonMagazine.ca/Collections.

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Hair: Darren Ambrose, D&J Ambrose Salon, U.K. Makeup: Mary Jane Frost Photos: Jenny Hands

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Hair: Guylaine Martel, Guylaine Martel Artistes Coiffeurs, Mont-Saint-Hilaire, Que. Makeup: Anne Arnold Styling: Marie Revelut Photos: Alain Comtois

See more photos at SalonMagazine.ca/Collections.

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FREE

S

P

I

R

I

T

The antidote to blunt, cropped styles is this ultra-feminine offering of long strands, laidback ponytails and loose waves.

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Hair: Gary Hooker & Michael Young, Hooker & Young, U.K. Makeup: Megumi Matsuno Photos: Jack Eames Stylist: Clare Frith

See more photos at SalonMagazine.ca/Collections.

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Sharp cuts combined with digitized colours create an outrageous combination that’s all rock star glam.

WITH THE BAND salonmagazine.ca

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Hair: Craig Rhodes, Smitten Hairdressing, Canberra, Australia Makeup: Dianna De Djurdjevski Styling: Milana Scerbakova Photos: Carl Keeley

See more photos at SalonMagazine.ca/Collections.

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It’s all about transitional, wearable styles in this Australian collection, from soft and sleek to secondday-approved updos.

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Finalist, Contessa 27 Canadian Salon Team of the Year, Zinc Hair Inc., Vancouver Makeup: Min-Jee Mowat Styling and photos: NIKO-LUX See more photos at SalonMagazine.ca/Collections.

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Shaped coifs, soft, wispy texture and Pantone-inspired hues—it doesn’t get more spring than this.

cotton candy calling salonmagazine.ca

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Hair: Mark Hayes, Sassoon, U.K. Makeup: Adam Fleischhauer Styling: Miranda Traczyk Photos: OSP

See more photos at SalonMagazine.ca/Collections.

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2016-02-25 4:40 PM

Keep It Cut The androgynous feeling presented in this 2015 British Hairdressing Awards finalist collection showcases a variety of soft and blunt crops.

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It’s a balance of dark and light between textures and details in this Canadian Salon Team collection.

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Finalist, Contessa 27 Canadian Salon Team of the Year: Toque & Cie, Victoriaville, Que. Makeup: Emilie Lainesse Photos: David Faucher

See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 27 Canadian Salon Team of the Year, Ă–Lab Coiffeurs, Montreal Makeup: Tamsen Rae Styling: Yso Photos: Maxime Thibodeau

See more photos at SalonMagazine.ca/Collections.

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A play on textures and layering colours hits the pixellated colour trend that comes courtesy of our digital-loving world.

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Finalist, Contessa 27 Canadian Colourist of the Year, Lisa Smith, Mint Hair Lounge, Port Moody, B.C. Makeup: Jayna Marie Styling: Lisa Smith Photos: Kale Friesen

See more photos at SalonMagazine.ca/Collections.

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Vibrant and juicy colour selections make this collection anything but ordinary.

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Finalist, Contessa 27 Canadian Hairstylist of the Year, Alain Pereque, Salon Saco Drummond, Montreal Makeup: Julia BĂŠgin Styling: Rima Shahin Photos: John Rawson

Toutes les photos sur salonmagazine.ca/fr/collections.

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2016-02-25 4:41 PM

A colourful collection packed with attitude from a great Canadian stylist who never ceases to amaze us, year after year!

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Finalist, Contessa 27 Canadian Salon Team of the Year, Blushes, Ottawa Makeup: Lan Nguyen-Grealis Styling: Jared Green Photos: John Rawson

PUNK LIFE See more photos at SalonMagazine.ca/Collections.

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2016-02-25 4:12 PM

An updated version of some of our favourite ’90s looks, this Canadian collection reminds us that history can repeat itself in a much more editorial way.

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Purple hues add a touch of whimsy to this ethereal (and artistic) collection.

painted

lady

See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 27 Canadian Colourist of the Year, Ricardo Perdigao, Blunt Salon Inc., Edmonton Makeup: Noelle Hill Photos: Ara Sassoonian

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THIS COULD BE YOUR YEAR ! se.a.16.contessa.3-19.indd 84

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PHOTOS: LOCAL B ,MONTREAL, HAIR: VÉRONIQUE BEAUPRÉ, MATHIEU MAINVILLE, LOUIS MATHIEU JACOBMAKEUP: ALISON SHARPSTYLING: VANESSA SANCHEZ, PHOTOS: ALLYSANDRA CERVANTES; MARILYN VENDITTELLI, VALVANO SALON, ST. CATHARINES, ONT. MAKEUP: MEAGHAN BELLSTYLING: MARILYN VENDITTELLI PHOTOS: KALE FRIESEN; DOROTHY TSANG, BLUSHES, OTTAWA, ONT.MAKEUP: LAN NGUYEN-GREALIS STYLING: JARED GREEN, PHOTO: JOHN RAWSON

ENTRY DEADLINE

JULY 28, 2016 GALA

NOVEMBER 6, 2016

FOR IMPORTANT RULE CHANGES GO TO SALONMAGAZINE.CA/CONTESSA

2016-02-26 4:32 PM

CONTESSA GALLERY

CONTESSA 27 FINALIST, TEXTURE HAIRSTYLIST OF THE YEAR

First-time Contessa participant Cynthia Boisclair from Drummondville, Quebec, was lucky enough to see her talent propel her into the finalists in 2016.

1

REVLON PROFESSIONAL UTRICOLOR CREME FONDANT

Cynthia Boisclair

W

hile her mom was a salon owner,

outlet to expand my artistic vision.” And that’s

Cynthia Boisclair has only been

exactly where being an educator and putting

a hairstylist for the past five

together a collection come into play.

years. “So, basically I’ve been in this industry

the looks to be very pure, a bit angelical,”

Contessa entry is the first time she had

says Boisclair, who kept the wardrobe styling

tried out her luck in the challenging world of

to a minimum to focus on the models’

hairstyling competitions.

hair. She also gave the collection a very

Lucky for us, Boisclair has very concrete

of fairy dust when it comes to the choice of

“My next collection is already all planned out

dusty pastels for colour.

and I’m shooting it this month,” says the über-

COTTON CANDY TEXTURE

Quebec, who works four days in the salon and the rest of the week is busy planning shows – and collections – with the Revlon Professional Canada team.

“I just came back from a creative seminar with Sharon Blain on how to plan out a collection and I just love learning from her, because one of her specialities also happens to be texture,” she says. “You can say so

PURE COLOUR

much with texture.” Clouds were a key

“I’m very creative but, because my salon

inspiration for Boisclair’s light-as-air collection,

is in a small town where clients want more

which also leans on lightened pastels.

traditional hairstyles and colours, I need an

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To give striking definition to a cascade of curls, this flexible curl activator is your go-to styling product.

contemporary vibe, with a small sprinkling

plans to continue entering the Contessas:

organized hairstylist from Drummondville,

2

“For my first Contessa collection, I wanted

my entire life,” says Boisclair, whose 2016

STYLE MASERS CURLY ORBITAL

S

3

STYLE MASTERS PHOTO FINISHER

This spray is perfect for holding the delicate textures created in this collection.

TEXT: ASHLEY KOWALEWSKI; HAIR AND COLOUR : CYNTHIA BOISCLAIR, OXYGEN COIFFURE, DRUMMONDVILLE, QCMAKEUP/MAQUILLAGE: TAMSEN RAEWARDROBE: MELANIE BRISSONPHOTOS: MAXIME THIBODEAU

A great colour line to execute flawless pastels thanks to the addition of a white pigment.

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2016-02-26 2:23 PM

tthh U AALL NU

5

AANN N

Enter your vote for your chance to win two tickets to this year’s Contessa Awards Gala on Sunday, November 6, 2016, plus overnight accommodations in Toronto!

BE THE PRODUCT HERO!

VOTING BEGINS APRIL 1 AT READERSCHOICE.SALONMAGAZINE.CA NO PURCHASE PURCHASE NECESSARY. NECESSARY. Contest Contest sponsored sponsored and and administered administered by

by Salon Salon Communications Communications Inc. Inc. (“Salon”). (“Salon”). Contest Contest open open to to Canadian Canadian residents, residents, except except residents residents of of Quebec, Quebec, who who are are at at time time of of entry entry of of age age of of majority majority in in province/territory province/territory of of NO residence. To To enter, enter, you you must must complete complete entry entry form form located located online online at at ReadersChoice.SalonMagazine.ca.

ReadersChoice.SalonMagazine.ca. Limit Limit of of 11 entry entry per per entrant. entrant. Contest Contest begins begins at at 99 a.m. a.m. EST EST on on April April 1, 1, 2014 2016 and and ends ends at at 55 p.m. p.m. EST EST on on April April 15, 15, 2014 2016 (( “Contest “Contest Period”).

Period”). One One residence. random draw draw from from all all eligible eligible entries entries will will be be conducted conducted by

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Period. Subject Subject to to random fulfilling lling all all Offi Official cial Contest Contest Rules Rules && Regulations, Regulations, including including mathematical mathematical skill-testing skill-testing question question and and signing signing aa release, release, the the selected selected entrant entrant will will be be eligible eligible to to win win two two (2) (2) tickets tickets to to the the 2014 2017 Contessa Contessa Gala, Gala, plus plus overnight overnight accommodation accommodation in in Toronto Toronto in in aa fulfi double occupancy room, approximate retail value CDN $600.

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Contest void where prohibited or restricted by law. double occupancy room, approximate retail value CDN $600. Airfare not included. Certain restrictions and conditions apply. Complete rules available online at: ReadersChoice.SalonMagazine.ca. Contest void where prohibited or restricted by law.

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2016-02-26 4:30 PM

SALON PROFILE

Poetic

By Nature Angelo Seminara has made a brilliant name for himself by blending his outstanding technical skills with a poetic vision infused with nature. We spoke him after his breathtaking show during Davines World Wide Hair Tour 2016 in L.A.

By Yasmin Grothé

How do you feel after the show today?

ANGELO SEMINARA: I feel very lucky because I love what I do. In life, you have to do what you are meant to

I started by working on all the Davines products together with the team and then, one day, we decided to focus on a new line.

And this is how we came to create Your Hair Assistant.

do. If you have something to share, it’s very

SM: You apprenticed with Trevor Sorbie,

important that you devote yourself to it.

who happens to think that you’re one of the

SM: What aspect of the industry really drives you?

AS: For me, it’s only one thing: the passion

world’s most accomplished hairstylists. Tell me about this symbiotic relationship.

AS: Trevor is like the dad I never had in England. He always took care of me, and we

I feel as a hairstylists about the industry in

have the most amazing relationship. He is

general. I wake up in the morning feeling

one of my best friends and we even spend

very motivated. So many people go to work

our Christmases together. We have immense

unmotivated. I remember working 24 hours

respect for each other's creativity. We’ve

non-stop. No sleeping, no food, nothing! As

been travelling the world together doing

an artist, I want to achieve great beauty—it’s a

the most amazing shows. For me, Trevor is

thirst I have.

just unbelievable.

SM: You are the artistic director for

SM: Your work is highly technical, but it

Davines. What is it like to work for this brand?

always looks so fresh, easy and elegant. It’s

AS: I feel it’s like the right family, the right

a very fine line. How do you achieve such a

company to do something with, because they

delicate balance?

respect me and they let me do what I feel is

AS: It’s very simple. If you have an idea, it

right. If you’re just doing something to make

has to be one idea. It can’t be two ideas. In

money, it’s not the right motivation.

the hairdressing world, people always seem to

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PHOTOS COURTESY OF TK

SALON MAGAZINE:

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have more than one idea and that doesn’t work because it’s just a little bit too much and then things start crushing against each other. The human side, the beauty, the makeup...and then it becomes too heavy. I always keep this in mind.

SM: What about avant-garde?

AS: Avant-garde is something you should be able to wear.

It doesn’t need to be big, or outrageous, or too colourful.

Avant-garde means “unseen”. It’s something that you see for the first time.

SM: What are the challenges for an icon like yourself to stay relevant in today’s world when there is so much noise?

AS: You can only do one thing: Be yourself. Just do what your heart tells you. It sounds simple, but it’s actually very complicated. As an individual and an artist, you need focus, and you need to do something you believe in. If you don’t, you’re just a replica. The only thing you can do is something you feel strongly about. There’s no secret, really.

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SALON BUSINESS

HOME Schooled

Can’t take your salon to an academy for continuing education? Bring the school to your salon. We spoke to three brands about their web learning initiatives to get the background on what kind of learning you can bring into your space and how it can help your salon grow.

Wella Interactive Highlights: Mark Pontrelli, director of digital

Who it’s best suited for: Hairstylists and

education for Wella, explains that education

colourists who are new to the Wella or

is a huge part of the Wella and Sebastian

Sebastian Professional brands and want to see

Professional manifesto: “Wella has been

new products and colours in action or learn tips

educating digitally for years, and Sebastian

and tricks along the way.

Professional has had digital education since the

Why you need it: “We believe that digital

mid-‘90s.” The brand’s digital initiatives have

education is another tool for Wella to train and

continued to evolve as digital technology has

inspire stylists,” explains Pontrelli. “Though

done the same. As Pontrelli explains, along with

it’s not a substitute for hands-on education, it

Wella digital education manager Jeff Pierce,

can be used to supplement our educational

“We decided to ramp up our offerings five

offerings for stylists who may not be able to get

years ago and developed the online platform

to one of our studios.”

WellaInteractive.com, which we quickly outgrew with more than 200 individual videos.”

To learn more: WellaInteractive.com

After moving the education library over to YouTube, the brand has now added the Wella Education App to its repertoire, which has a full video library, houses step-by-step lessons salon owners to track how much education their teams are receiving.

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TEXT: ASHLEY KOWALEWSKI; PHOTOS: THINKSTOCK, WELLA, AVEDA, HAIRDESIGNERTV

and product information and is also a tool for

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HairDesignerTV Highlights: As Vivienne Mackinder, guest artist, educator and creator of HairDesignerTV, explains, “We offer online courses video tutorials and step-by-step PDFs, as well as technical, inspiration and mentoring courses.”

Going another step further, Mackinder adds, “We also offer feedback when you recreate looks from the video tutorials and submit images to the section called ‘Monday Morning Feedback’. One of our art team members reviews your work and gives feedback to help you get to a new level and learn to master a new technique.”

Who it’s best suited for: HairDesignerTV is an online learning platform designed to offer a higher learning experience to the individual who may have only apprenticed or attended

stylist or the entire salon team. We have two

a cosmetology school with lower technical

programs in which a stylist or the entire salon

training objectives.”

team can gain full access to the educational site

Why you need it: If you can’t make it out to

LearnAveda Highlights: Cutting isn’t just a technique; it’s

for a full year.

the Aveda Institute, LearnAveda was created

Why you need it: Hands-on courses aren't

in to standardize the delivery of this program in

always easy to organize, but you don’t always

a formalized environment. “Lesson plans are

get the feedback you need to grow as a

available for our educators to ensure that all

hairstylist from web learning. “You can have

students receive consistent technical training

a customized learning experience based on

when the content is delivered in a blended

your individual learning needs as a professional

learning environment,” exlpains Colton.

hairstylist,” explains Mackinder.

To learn more: LearnAveda.com

To learn more: HairDesignerTV.com

S

an art form. That's exactly what Caryl Colton, director of education for Aveda Canada, explains about LearnAveda.com: “There are 25 modules in this web-based haircutting program that address every skill and technique to master the craft, including everything from the fundamental of hair cutting to creating long round layers on curly hair.” In addition to the guided tools, “each module also contains downloadable resources, such as head sheets and assessment tools, that can be completed while away from the site.”

Who it’s best suited for: “The LearnAveda platform is intended not only for the ‘student’ who is new to hairdressing, but also for the seasoned professional who wish to re-polish their skills,” explains Colton. “Salon owners benefit by using LearnAveda to train staff

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PHOTOS COURTESY OF SASSOON SALON TORONTO

SALON INTERIORS

See more photos at SalonMagazine.ca

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Fresh Start The Sassoon Salon in Toronto gets a new address and an updated design.

By Ashley Kowalewski

A

fter nearly 50 years in its original Yorkville location, the Sassoon Salon and Academy in Toronto made the move to a new location. “There wasn’t a glamorous story

behind the move, but the new space had to be as functional as our old space,” explains creative director Wesley Hanlon, adding that the building they had previously occupied was sold to a condo developer—a common occurrence in Toronto—forcing them to relocate down the road. The mostly white design is consistent with the Sassoon brand, but it gives both the salon and the academy room to share their distinct personalities within the same space. Along with the additional square footage of this three-storey location, Hanlon admits that it was time to update the design.

SHARING SPACES “In the new space, we were looking for something that had multiple levels, to add some dimension to our space,” explains Hanlon. The salon occupies two of those levels, with the academy on the top floor to maintain the overall flow of the space. “Our colour floor is on the lowest level and our cutting floor is on the main level, so no matter where we start, we always end up on the same floor and can check on our clients before they leave,” explains Hanlon.

STAY IN SCHOOL “Since our academy is in a designated space, we don’t need to close the salon to offer courses, unlike some of the other Sassoon locations,” says Hanlon. While the courses offered fit within the overall global Sassoon curriculum, each location is able to tailor to its own needs,including the barbering and colouring courses that Hanlon helps teach.

Details Originally opened in 1968, relocated in 2015 Space 3,000 square feet Team 23 hairstylists and colourists

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Brands Davines Kérastase Moroccanoil Sebastian Professional Website sassoon-salon.com

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SALON EVENTS

Joico Destination Education 2016

1. The week-long all-inclusive trip gave hairstylists and salon owners an opportunity to get up close to

Details: More than 900 hairstylists from across Canada

industry legends, including Trevor

escaped winter’s wrath and laid claim to the sun, sand

Sorbie and Vivienne Mackinder.

and surf in Punta Mita, Mexico, for Joico/ISO Destination

Seminars and classes included

Education.

a Business Bootcamp with Neil

When & Where: When and where: January 17 to 23 in

Ducoff and a motivating session

Punta Mita, Mexico

focused on mastering your craft

PHOTOS COURTESY OF JOICO

with Vivienne Mackinder.

2. Joico’s Sue Pemeberton together with Martin Hillier presented Joico’s Unison collection to kick off the hair inspiration for the week. Salon Magazine had the opportunity to go backstage and see how Pemeberton and Hillier collaborated in pulling together their onstage presentations which were an electric mix of colour and texture. The week also included ISO’s 80s Rock-n-Roll themed hair show from ISO guest artists Ben Mollin and Drea Lecher.

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3. Sitting down with Vivienne Mackinder for his one-on-one interview, Trevor Sorbie reflected on his creative inspiration and the scope of his trendsetting work. Beyond Sorbie’s extensive career path, he also spoke about his current passion, the charity he founded, My New Hair. The organization, which provides advice and support for medical hair loss, also received fundraising donations from an impromptu auction of one of Sorbie’s leather jackets, was a donation that generously matched by Joico/ISO general manager Mike Miller.

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SALON EVENTS

Davines World Wide Hair Tour 2016 Details: L.A., the City of Angels, was the tantalizing backdrop that Italian brand Davines chose as the location for the latest edition of its world tour.

When & Where: January 17 to 19 in Los Angeles PHOTOS COURTESY OF DAVINES

1. At the heart of this three-day event which took place at the Orpheum Theatre in downtown L.A. were breathtaking presentations by Anna Pacitto, leader of the Canadian artistic team for Davines. She gave an outlandishly creative presentation titled "Unexpected" that was inspired by the circus, along with Angelo Seminara, artistic director for Davines, and other highly skilled artists from

2. Seminara unveiled Your Hair

around the world.

Assistant, a brand-new styling line he co-created with the Davines Research Laboratories that aims to heighten the art of blow-drying through a unique lineup of exclusive products.

3. Renowned for its sustainable approach to professional beauty, Davines also chose this opportunity to reward individuals who are having a tangible impact in making the world a better, more beautiful place through the I Sustain Beauty project. Davide Bollati, Chairman and owner of Davines, handed out awards to Salvatore Giaquinta from Lima, Peru, for his social initiative to educate and empower women living in poverty to Nguyen Thi Minh Ngoc, an advocate for traditional Vietnamese theatre now in decline.

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SALON SCOOP

1 NEW LEADERSHIP

Coty has officially announced that Salvatore Mauceri will be the regional senior vice-president of North America Professional Beauty and Global OPI in the future Coty Professional Beauty Division.

Mauceri is currently the leader of Wella North America, where he oversees the organization of professional educators, sales executives, marketers, researchers and support functions. Mauceri has 25 years of experience in marketing and management, and was also part of the integration of the Wella North America with P&G. Mauceri will be able to further expand his portfolio with the addition of the OPI brand, one of the biggest brands in the professional nail industry.

4. Since no international

2 THE TRINITY DEMO NIGHT

In an artistic show of solidarity to support Michelle Pargee’s battle

hairstyling event is

against cancer, three high profile BC stylists held a Trinity Demo Night

complete without a

at Suki’s Salon and Spa, Vancouver, Feb. 16th. On stage were Wella’s

competition to further

Dana Lyseng, Goldwell’s Joan Novak and L’Oréal Professionnel’s

push the boundaries

Amber George presenting colour technique, industry know-how and

of modern hairstyling,

photoshoot tips and tricks. Money was raised for Michelle’s GoFundMe

the 2016 Davines

efforts (https://www.gofundme.com/et9ycdrb).

World Style Contest saw the crowning glory of Quebecbased Maggie Semaan from Beatuy & Spa Salon Nüva.

PHOTOS COURTESY OF WELLA, SALON MAGAZINE

Congrats Maggie.

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SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December

by SALON COMMUNICATIONS INC. 183 Bathurst Street, Suite 202, Toronto, Ontario, M5T 2R7, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059.

Volume 25, Issue 5.

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SALON BEST NINE

Our Best Nine Instagram Moments We’ve just passed our one-year mark on Instagram, and it was a crazy year!

It was tough to narrow it down to just nine, but here are some of our favourite moments.

Kicking off #Contessa2016

Show-stopping nails by @jcnguyen88 and @liliyalehetacnd for @CNDCanada #Contessa2016

Sweet treats from an even sweeter @NoahCappe!

Hair and nails on point for the @HaleyElsasser show at Toronto Fashion Week @EssieCanada @RedkenCanada

@mattyconrad takes over our Instagram and tells us about a special client

PHOTOS: INSTAGRAM.COM/SALONMAGAZINE

Classic style with a twist at @Moroccanoil Academy #haireducation

@josievillay takes over our Instagram and posts a sweet yoga video!

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Our first Christmas in the new office!

Follow us @salonmagazine, and here’s to another great year of memories!

Living it up in Punta Mita, Mexico, with the @joico team! #DestinationEducation2016

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the joi of healthy color

#getglossy with

Ronze ShineNow Technique ™

“This super easy technique produces a modern, universally flattering red that looks amazing on all ages, any time of year. It’s my go-to for guaranteed gorgeousness!” Celebrity Colorist Denis de Souza, Andy Lecompte Salon, West Hollywood

Learn this and other exclusive ShineNow techniques by visiting JOICOCANADA.COM JOICOCANADA.COM ©

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Joico® Laboratories, Imported by Piidea Canada Ltd, Pointe-Claire, QC H9R 5N3

HAIR Joico Artistic Team

COLOR Denis de Souza

PHOTO Hama Sanders

2016-02-24 3:10 PM