Salon Magazine, April 2018

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RISING TALENT: WHO’S NEXT?

KEY TO SHORT CUTS

Make

Change

Happen

APRIL 18 $5 SALONMAGAZINE.CA

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april 18 SALONMAGAZINE.CA

Features 36

The Long and Short of It As the temperatures rise, clients are going shorter and shorter—with their hair, that is! From bobs to lobs and everywhere in between, we’re breaking down the top ways to get clients on board with the cropped look.

38

Ones to Watch

44

Collections

With so much emerging talent from coast to coast, we’re spotlighting 20 of Canada’s top up-and-coming beauty professionals.

Robert Eaton; Darren Ambrose; Joseph I’Anson & Lisa Graham; Ashleigh Hodges; Isobel Eaton; Sharon Blain; Raccoon Artistic Team; Rino Balzano; Anna Pacitto; Karine Jackson; Jamie Stevens; Olivia Nevill

ON THE COVER: Hair: Robert Eaton, Russell Eaton, U.K. Makeup: Lucy Flower Styling: Leila Ali Photo: Richard Miles

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52 ISOBEL EATON, RUSSELL EATON, U.K.

SALONMAGA ZINE.CA

SHAPER & SHAPER PLUS From moldable to brushable, powerful to flexible.

Beloved by professional stylists since 1984.

SEBASTIANPROFESSIONAL.COM ©2017 The Wella Corporation, Calabasas, CA 91302. All rights reserved

Regulars

46 62

DARREN AMBROSE, D&J AMBROSE, U.K.

KARINE JACKSON FOR ORGANIC COLOUR SYSTEMS

54 SHARON BLAIN, SHARON BLAIN EDUCATION, AUSTRALIA

48

12

Editor’s Letter

14

Publisher’s Note

16

SalonMagazine.ca

19

Hairlines

70

Contessa Gallery

72

Profile

74

Business

76

Interiors

78

Events + Scoop

82

Best Nine

This month at SalonMagazine.ca.

Time for some spring cleaning with the latest in care, colour and styling products.

Nicole Pede, Contessa 29 Finalist, Texture Hairstylist of the Year

The Mother of Reinvention: Tracey Hughes

An in-depth look at the genderneutral pricing model

The Making of an “Icon”: Icon Hair & Body, Edmonton

64 JAMIE STEVENS FOR MATRIX

JOSEPH I’ANSON & LISA GRAHAM, MARK LEESON, U.K.

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SALONMAGA ZINE.CA

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

EDITOR’S LETTER

It’s About Time You Changed

T

here’s nothing better than following your passion. Whatever sets your soul on fire, that’s what you should be doing: Right here, right now. As many of us settle into our careers

and family-lives, some of us seem to forget this. It’s one of the reasons why having a team with a fresh crew of new staff is key to reminding us why we are doing what we do in the first place. And that’s why we wanted to give a moment to hairstylists, nail and makeup artists who are revving up their salons and keeping their career paths on the rise.

Let’s be honest, in our fast-paced and ever-changing industry, a hairstylist today could become one of tomorrow’s top educators.

So, we went coast to coast to find out exactly how some of the nation’s best up-and-coming artists are making it happen.

Making change happen isn’t only an action for youth. It is in fact, timeless. No one proves how you can reinvent yourself at any age more than Tracey Hughes. From her work as an international artist, to owning salons, to developing her education platform, it seems like Hughes has done it all. And when a sudden shift of life-plans gave her an unexpected chance to reinvent herself once again, she made the most of it.

Along with profiling some pretty outstanding artists, we’re also giving you a snapshot of how to make the move to gender neutral pricing. Many salons have already made the switch, so if yours made a seamless transition. Along with all the business advice and team motivation, we’ve also rounded up the best hair inspo from around the globe. Think of it all as a way to make a change, just in time for spring!

Anna Lee Boschetto Editor-in-Chief T or

7 onto 193 B arber and B eauty S uppl y S i nce

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

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a p r i l .1 8

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

hasn’t yet we’ve got you covered with advice from salons who have

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F R EE YOUR H AIR COLOR E XP ERIE NCE

NEW MORE THAN AN

AMMONIA FREE HAIR COLOR

OUR FIRST PERMANENT HAIR COLOR THAT OFFERS A SELECTION OF FRAGRANCES. TRANSFORM YOUR CLIENTS´ SERVICE INTO AN EXCLUSIVE HAIR COLOR EXPERIENCE.

SELECT SUNSET MOOD TO TRANSPORT YOU TO AN EXOTIC SUNSET. ALSO DISCOVER ZEN MOMENT AND SWEET GOURMET FRAGRANCES. colorsublime.revlonprofessional.com @RevlonProCanada

PUBLISHER’S NOTE ISSN 1197-1495 volume 27 issue 3 EDITOR-IN-CHIEF

Anna Lee Boschetto

416.869.3131 ext.102

ASSOCIATE ART DIRECTOR

Stephanie Gallant

416.869.3131 ext.113

EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé

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514.553.4404

annalee@salonmagazine.ca

stephanie@salonmagazine.ca

yasmin@salonmagazine.ca

MANAGING EDITOR

Veronica Boodhan 416.869.3131 ext.119 DIGITAL EDITORIAL COORDINATOR

Lucy Mazzucco 416.869.3131 ext.122

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lucy@salonmagazine.ca

COPY EDITOR

Liz Bruckner

Cheers All Around

GROUP PUBLISHER

Laura Dunphy

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Greg Robins 604.561.4971 greg@salonmagazine.ca

ith years of attending national sales meetings under

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my belt, I still get a kick out of the way companies rev

OFFICE MANAGER

up the crowd. With positive messaging, inspiration

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and motivation being thrown around like confetti, I find the practice

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corporations have heavily invested in team building, and I expect that

Adrian Holland

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and energizes teams.

A recent article on Forbes’ website read: “Contrary to popular

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belief, the success of a business isn’t ensured by an amazing CEO or even the work of a few all-star employees—it’s all about the team. Even without your key players, your business should function without change.” What a reassuring statement for salon owners who

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Even if motivational activities are not in your comfort zone, I

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encourage you to push your boundaries since more of your staff is looking for this approach than you might think. Try this: Gather a few you’re going to a hair show, gather the team later in the week to discuss over pizza and beer. Plan a cooking class, volunteer as a group, go belt out ’90s tunes at a karaoke bar or try axe throwing together. Whatever you choose, ensure staff meetings are a mix of inspiration and celebration of successes, big and small. Just be sure to create a plan that’s manageable, be consistent, and you can be sure that you and your staff will shine on together.

Laura Dunphy Publisher

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PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

of your team’s positive thinkers and get the ball rolling on ideas. If

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F REE YOUR HAIR COLOR EXP ERIE NCE

NEW MORE THAN AN

AMMONIA FREE HAIR COLOR

OUR FIRST PERMANENT HAIR COLOR THAT OFFERS A SELECTION OF FRAGRANCES. TAKE YOUR COLOR SERVICE ONE STEP FURTHER WITH THE MULTISENSORY HAIR COLOR EXPERIENCE.

SELECT ZEN MOMENT, RELAX AND TAKE A DEEP BREATH. ALSO DISCOVER SUNSET MOOD AND SWEET GOURMET FRAGRANCES. colorsublime.revlonprofessional.com @RevlonProCanada

online at

SLAYING THE RED CARPET These star-studded celebrity styles stunned on red how-tos at SalonMagazine.ca.

WE’RE SEEING PURPLE! We’re breaking down some ultra-violet ways to change up your clients’ hair colour just in time for spring.

INSPIRATION CENTRAL Need some #HairInspo?

Visit SalonMagazine.ca/Collections to view our collection archive. You’re sure to find what you’re looking for!

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

SalonMag

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Salon_Magazine

salonmagazine

SalonMagazine

PHOTOS CLOCKWISE: HAIR: HAIR BY CRAZY COLOR, MAKEUP: PJ MAXWELL, PHOTO:TONY LE-BRITTON; IMAGE COLLECT; HAIR: OLIVIA NEVILL, MAKEUP & STYLING: ASHLEY GAMBLE BEAUTY & STYLING TEAM, PHOTO: ASHLEY GAMBLE PHOTOGRAPHY

carpets. Get tips for recreating them on clients with

Salon Magazine

SALONMAGA ZINE.CA

F REE YOUR HAIR COLOR EXP ERIE NCE

NEW MORE THAN AN

AMMONIA FREE HAIR COLOR

OUR FIRST PERMANENT HAIR COLOR THAT OFFERS A SELECTION OF FRAGRANCES. DELIVER BEAUTIFUL, SHINY AND FAITHFUL OUTCOMES WITH OUR AMMONIA FREE PERMANENT COLOR.

SELECT SWEET GOURMET TO TAKE YOU BACK TO YOUR TENDER MEMORIES. ALSO DISCOVER ZEN MOMENT AND SUNSET MOOD FRAGRANCES. colorsublime.revlonprofessional.com @RevlonProCanada

©2018 Bosley, Inc. Beverly Hills, CA 90212 | All Rights Reserved. | Printed for Scientific Hair Research, LLC.

with Activated Charcoal from Renewable Bamboo

Activated Charcoal from renewable bamboo absorbs excess oils and impurities

Green Tea delivers free radical damage protection and moisture

Certified organic Tapioca Starch reduces oiliness

Redensyl increases visible density

Aloe Vera soothes and protects

Volumizing & Cleansing Powder is like nothing else that’s ever touched your hair.

Multi-faceted Bamboom removes excess oil and impurities, soothes, protects and delivers gorgeous volume and texture, all with no white residue. This nano-fine powder is so much more than a dry shampoo and so different from any other volumizer; you’ll wonder how you ever got along without Bamboom. bosleypro.com | 800.BOSLEY1

Availble at: Kingdom Beaut y SUPPLIES

LTD

HAIRLINES NEWS

Go Blonder Help clients achieve the “coolest” of blondes this season with Schwarzkopf Professional’s Igora Vario Blond with Fibre Bond Technology.

As the first Igora lightening system featuring integrated Fibre Bond Technology, the new Igora Vario Blond offers up to eight levels of lift while protecting tresses for minimal hair breakage. In other words, you can safely take your client’s colour from brunette to blonde in a flash, without the use of a bonding additive. How? Fibre Bond Technology include succinic

Break the Rules GET LIFT AND TEXTURE WITH

PHOTOS CLOCKWISE: AMERICAN CREW, SCHWARZKOPF PROFESSIONAL, WELLA PROFESSIONALS

L’ORÉAL PROFESSIONNEL’S NEW WILD STYLERS 60’S BABE BY TECNI.ART REBEL PUSH-UP. This texturizing powder-in mousse is formulated with calcium carbonate micro powders to combine the volumizing and softening power of a mousse with the durability and undone grit of a powder. The result? Hair

acid to penetrate hair and protect bonds while Anti-Yellow Complex features pigments to neutralize warmth for the coolest blonde result.

S C E N T- S AT I O N A L COLOUR Elevate your colour services with Color Sublime by Revlonissimo.

Good things come in threes. That’s especially true with the new Color Sublime

by Revlonissimo, the ammonia-free permanent hair colour range that includes a selection of three fragrances to appeal to your clients’ senses. From the citrusy Sunset Mood, to the decadent Sweet Gourmet, to the herbal Zen Moment, the colour range will help you transform your colour services and create a multisensory, customizable experience for your clients. Color Sublime combines colour and care, featuring the brand’s Color-Enhancing Oil System (CEOS) for long-lasting, natural-looking results with superior light reflection, and contains a blended care system of cotton extract and rosehip oil for softer, healthier hair.

that’s lifted from the roots with texture throughout the length.

To use, apply the mousse

D

T MOO

SUNSE

T SWEE

ET

GOURM

with a comb or fingers and beginning at the roots, use a to create a polished finish, or rough dry with fingers for a piece-ier texture.

SALONMAGA ZINE.CA

T

OMEN

ZEN M

blow-dryer and round brush notes of orange, mandarin, peach, apricot, rose and musk.

notes of lily, jasmine, chocolate, cocoa butter, vanilla and musk.

blend of orange, lemon, rosemary, clove, tangerine, lily, freesia, wood and musk.

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19

HAIRLINES NEWS

“ M E G A” MOISTURE QUENCH DRY HAIR WITH REDKEN’S ALL SOFT MEGA RICH COLLECTION. Powered by the brand’s Superfood Nutri-Complex system that contains cactus extract, aloe vera and sacha inchi oil, this five-piece product range transforms dry, coarse hair into strands that radiate texture and shine. The All Soft Mega Rich lineup includes a shampoo, conditioner and three treatment products, including a Recovery Tissue Mask Cap inspired by the Korean face mask trend. For best results, after shampooing, twist hair and wrap into the provided cap before gently massaging.

MOROCCANOIL TURNS 10!

Celebrate the brand’s double-digit milestone with its limited edition Moroccanoil Treatment.

To kick off their momentous year, Moroccanoil has launched a special-edition Moroccanoil Treatment bottle. Each version is handmade and features nearly 1,000 Swarovski crystals in the brand’s signature turquoise hue.

The bottles are available via the brand’s website at moroccanoil.com.

Hair Repair Rescue damaged, coloured hair with Matrix’s Total Results The Re-Bond system.

Is your client’s hair calling out an SOS? Be a hair hero by introducing them to Matrix’s Total Results Re-Bond. damaged hair, thanks to their Strength-Rehab system containing a highly concentrated blend of citric acid, maleic acid and taurine. The system repairs bonds and strengthens hair starting with the first use. Step 1, the shampoo, cleanses hair to remove negative ions while priming weak bonds. Step 2, the pre-conditioner, is a super-intensive weekly treatment that reinforces the connections of weakened bonds. Step 3, the conditioner, seals and strengthens bonds, and creates hair that’s stronger and more resilient to damage.

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PHOTOS CLOCKWISE: REDKEN, MOROCCANOIL,THINKSTOCK, MATRIX

The three-step system works together to strengthen

SALONMAGA ZINE.CA

Easy Breezy MASTER EFFORTLESS BEACH STYLES WITH THE NEW ALTERNA HAIRCARE CAVIAR RESORT COLLECTION. This limited-edition three-piece product range gives you all the products you need to master beachy textured styles, just in time for warmer months (and destination weddings). All products are powered by caviar extract, which contains amino acids and omega-3 fatty acids for smoother, shinier results.

TOOLBOX

HAIRLINES NEWS

Neuro Halo Touchscreen Dryer “The precise heat control makes it easy to create the perfect hairstyle on all

2. BREEZE AIR-DRYER STYLER

hair types. The gunmetal finish adds

No heat? No problem! This

innovation, with smart-sense technology

1. SUN REFLECTION

no-heat styling balm includes

SHINE SPRAY

a blend of coconut oil and

A lightweight mist

Tiare flower to give hair

containing sunflower

definition while managing

seed oil as a

frizz and adding shine. It also

natural antioxidant

improves hair’s manageability

while providing UV

by neutralizing those

protection.

common summer stressors, such as sun damage, chlorine and saltwater.

3. SEA TOUSLED TEXTURE SPRAY Who doesn’t love that undone, beachy texture?

for quick, easy styling to keep up with busy salon schedules.”

— SHAWNA LEMKE, NATIONAL EDUCATOR FOR JOHN PAUL MITCHELL SYSTEMS

3 heat settings, 3 airflow settings, an ion setting (for thick, unruly hair) and cool shot button

Touchscreen display featuring backlighting for precise control of airflow, heat and ion settings

Perfect for summer and festival hair, this texturizing spray includes vitamin B5 for improving hair’s moisture retention and elasticity, while adding piecey texture and volume for waves that

CAST YOUR VOTES FOR SALON MAGAZINE’S TH ANNUAL READER’S CHOICE AWARDS!

7

Take your faves to the top! That’s right, it’s that time of year again when you vote for your favourite product, tool or brand in one of our 25 categories. New this year: Green Brand, Men’s Styling Product and Nail Treatment/Strengthener. Vote for your favourite from April 9 to 22 and be entered for a chance to win two tickets to the 2019 Contessa Awards gala in Toronto (including hotel accommodations!).

To vote and for more information, visit ReadersChoice.SalonMagazine.ca

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Powerful yet lightweight DC motor with 1875 watts of power

SmartSense microchip monitors filter, with a “Clean Filter” indicator light

Includes tourmaline ions for less frizz and added shine

PHOTOS CLOCKWISE: ALTERNA HAIRCARE, JOHN PAUL MITCHELL SYSTEMS

are sure to rival the ocean’s.

SALONMAGA ZINE.CA

SHADES USED ON MODEL: VIVIDS Moody Blue, PASTELS Too Cute Coral, LOCKED-IN Purple, LOCKED-IN Blue, PASTELS Mystical Mint MAKEUP BY: Lora Arellano, CEO | Melt Cosmetics

“This contest has LAUNCHED MY the CAREER down path I have always

DREAMED OF.”

WINNER KIRSTIN FORBES @KIRSTIN.FORBES

For winners placing first, it isn’t just about the title. For many, the contest is a launchpad for incredible opportunities within the industry. Since 2009, artists across the globe enter their best work using VIVIDS to be part of that exclusive group, and PRAVANA is proud to induct KIRSTIN FORBES as the newest member. Kirstin entranced PRAVANA judges with her VIVIDS artistry and won a prize package worth $25,000, including an all-expense paid trip to Los Angeles, a photo shoot at PRAVANA Studios, social features, published work and industry recognition.

WILL 2018 BE YOUR YEAR? CENTRAL BEAUTY SUPPLY LONDON ONTARIO • SOUTH ONTARIO www.centralbeautysupply.ca

ALLIANCE MY BEAUTY SUPPLY CO. BRITISH COLUMBIA • ALBERTA www.mbsccanada.com

UGAVA DISTRIBUTION INC. QUEBEC www.ugava.com

PASSION BEAUTY SUPPLY MANITOBA • ALBERTA SASKATCHEWAN • NW ONTARIO www.passionbeauty.ca

©2018 PRAVANA All Rights Reserved. 1-855-PRAVANA. | www.pravana.com |

DEFINED BEAUTY SYSTEMS MISSISSAUGA •TORONTO CENTRAL ONTARIO • ONTARIO www.definedbeautysystems.com

|

Mat&Max PRO MATANDMAX.COM 1-844-441-2221

HAIRLINES NEWS

A WINNING PARTNERSHIP AMERICAN CREW CANADA TEAMS UP WITH TORONTO FC AS ITS OFFICIAL HAIR AND GROOMING SPONSOR. Sports has become a go-to source for men’s hairstyling trends, especially when it comes to soccer (after all, that’s what sparked

CELEBRATING 30 YEARS OF THE CONTESSA AWARDS! FIND OUT EVERYTHING YOU NEED TO KNOW ABOUT THIS YEAR’S

the men’s athleisure hair trend). So, it comes as no surprise

CONTESSA AWARDS.

that American Crew Canada, a leader in men’s hairstyling and grooming, has partnered with Maple Leaf Sports & Entertainment

WHAT’S NEW?

(MLSE)’s Toronto Football Club (Toronto FC) to style its players

The Contessas are turning 30, which means it’s time to reflect on

and team members for the 2018 season. In addition to styling the

the past three decades and look ahead to what’s new and exciting!

team on and off the field, American Crew Canada will be present

And before you cue the “dirty 30” jokes, we’re keeping it classy!

at all Toronto FC home games with branded signage included in

(Hint: It might be time to break out the tux.)

the stadium, team locker rooms, executive level hospitality areas,

SAVE THE DATE

and even some in-game features. And when on the road, the Toronto FC team will be equipped with American Crew travel kits to always keep their hairstyles game-ready.

Mark your calendars for Sunday, November 4, 2018 at the Westin Harbour Castle in Toronto. Join us for a can’t-miss celebration of professional beauty talent from coast to coast, beginning with a mix-and-mingle cocktail party, delicious sit-down dinner, and inspiring

new and IMPROVED

Rediscover Curly Hair Solutions’ Curl Keeper range featuring special edition packaging.

presentations from leading artists and brands.

KNOW THE RULES As far as rules and regulations go, we have a couple of additions and amendments you need to know. + ONLINE ENTRY ONLY (NO MORE SNAIL MAIL!) Sorry, but we’re not the only ones throwing CDs by the wayside. That said, if you require any assistance with entering online, feel free to reach out to us and we are happy to help,

market, Curly Hair Solutions’ Curl Keeper stands out from the rest. With its silicone-free product range, the brand has recently revamped their look with special-edition packaging and branding for all curl types. The bottles feature a colour-coded system, making product recommendations easier than ever when it comes to help boosting your retail sales and giving curly clients the bouncy, frizz-free results they love.

even on deadline day! + PREVIOUSLY ENTERED CONTESSA WORK IS NOT PERMITTED. I guess we didn’t make this one clear enough, but if you’ve entered a Contessa Awards competition in previous years and want to re-enter those same photos, think again! We want you to challenge yourself and express your creativity each year.

Think of it as your opportunity to try something new!

For a complete list of the updated rules and regulations, visit SalonMagazine.ca/Contessa

D-DAY Heads up that the deadline for the 2019 Contessa Awards is Wednesday, August 1, 2018. You have until 11:59 p.m. to submit your entry online at SalonMagazine.ca/Contessa.

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PHOTOS CLOCKWISE:TORONTO FC, CURLY HAIR SOLUTIONS

Even with so many curly haircare and styling products on the

SALONMAGA ZINE.CA

HAIRLINES THINK GREEN

WALK THE WALK GET PORTABLE, SUSTAINABLE CARE WITH AG HAIR’S NATURAL HEALTHY HAIR STARTER KIT. Whether it’s long weekends, vacations or music festivals, your clients are always on the go throughout the warmer months. Help them care for their hair a more sustainable way with AG Hair’s Natural Healthy Hair Starter Kit. This fivepiece set includes travel-sized products from the brand’s Natural line including Balance and Boost, an apple cider vinegar sulfate-free Shampoo,

Making an Impact From collecting hair trimmings to recycling colour, tubes, foils, and everything in between, Sapphire Hair Lounge has become a true “gem” in the industry.

THE SAPPHIRE HAIR LOUNGE Winnipeg, Mtb.

Conditioner and Leave On Mist, Dry Lift Texture and Volume Paste and Rosehip Balm Hair Dry

The Sapphire Hair Lounge is making a difference

Lotion. AG Hair, a Vancouver-based hair care

in their community, thanks to the help of Green

company, has a natural line of products that are

Circle Salons. Since the partnership’s inception

up to 98 per cent naturally derived and include

last year, the Winnipeg-based salon has received

plant-based ingredients such as hydrolyzed quinoa,

national attention for its eco-friendly initiatives,

coconut oil and mango seed butter.

after a photo of the salon’s apprentice holding a bag filled with hair clippings (collected over a two-week period) went viral. “It’s so amazing to see how impactful that was,” says April Carriere, co-owner of The Sapphire Hair Lounge. “Before Green Circle, the only way you could really give

TAKE ECO-FRIENDLY STYLING TO THE NEXT LEVEL WITH OLIVIA GARDEN’S NEW ECOHAIR PADDLE AND COMBO VENT BRUSH COLLECTIONS.

need]. Now, each time one of our clients gets their hair cut, the clippings go toward a great cause.”

With the help of Green Circle, The Sapphire Hair Lounge collects colour tubes, aerosol cans, foils and unused colour and deposits them into bins, which Green Circle recycles and safely disposes of, diverting the waste from landfills.

Since releasing their first bamboo brush collection in 2006, Olivia

Hair clippings are collected and sorted to make

Garden has mastered the ability to pair eco-friendly materials with

hair booms, which are used for soaking up oil

innovative technology to create state-of-the-art styling tools. The latest addition to the brand is the new EcoHair Paddle and Combo

spills in the ocean.

While going green can seem like a daunting

Vent Collections. Both lines are made of bamboo, and feature a

(and expensive) undertaking, Carriere says the

handcrafted ergonomically designed handle with anti-slip grip.

Environmental Contribution Initiative (ECI) fee

The Paddle Collection includes three brushes: Paddle, Combo and

Green Circle charges—it ranges from one to two

Detangler with a “secure-fit” cushion frame system. The Combo

dollars per client—helps cover the cost. “Salons

Vent Collection includes a range of barrel brushes in four sizes: 1”,

can get overwhelmed with the process [of going

1 ¾”, 1 ¼” and ¾”, all featuring ceramic-coated barrels for faster

green] and don’t know if it’s going to take a lot of

heating time and retention. The blend of boar and ionic bristles help

time and effort, or if clients will be upset about

restore hair balance and shine while decreasing frizz and static, and

paying [the ECI fee],” she says. “But at only one

the bristle blend is great for clients with thick hair and easily allows

to two dollars per client, it covers everything. And

for extra tension when styling.

26

donate it in order to make wigs for people [in

a p r i l .1 8

Green Circle has made it so simple.”

SALONMAGA ZINE.CA

PHOTOS CLOCKWISE: AG HAIR,THINKSTOCK, OLIVIA GARDEN

Sustainable Styling

back was to chop off a large amount of hair and

CND and VINYLUX are trademarks of Creative Nail Design, Inc. ©2018 Creative Nail Design, Inc.

BEAUTY & CARE WITHOUT COMPROMISE Meet the first ever long wear polish fusing Keratin, Vitamin E, Jojoba Oil and a gel-like shine for a chip resistant 7-day wear.

Caring color for the best week ever.

NEW CND™ VINYLUX ™. COLOR WITH CARE. Follow us @CNDCanada

cnd.com/find-distributor

HAIRLINES NAILS

GET COMFORTABLE Enhance your curing experience with the Gelish LED 18G Plus Light with Comfort Cure.

We all know how important the right lighting is. And when it comes to nails, your lamp can make or break the longevity of a client’s manicure or pedicure. Enter Gelish’s LED 18G Plus Light with Comfort Cure. This new and improved lamp features LED power throughout a 60-second period to prevent heat spikes. It also includes a patented Safelight technology with Eyeshield to reduce light exposure, a user-friendly, shatter-resistant touchscreen display, countdown feature, and removable magnetic tray for easy sanitation. With four-times faster curing time compared to UV lamps, it shortens drying time so both you and your clients can maximize time spent in the salon.

Winning Nails Winter Olympics athletes show off their patriotic manis.

While the 2018 Winter Olympics in PyeongChang, South Korea, may be over, they captivated audiences around the world. And some of the international athletes showed off much more than their Olympic abilities.

Italian figure skater Valentina Marchei was seen sporting her country’s flag as an accent nail on her all-red manicure, while German figure skater Annika Hocke complemented her jet black nails with her country’s flag and gold Olympic rings. Curlers Eve Muirhead and Anna Sloan from Great Britain proudly showed off their nails featuring the Union Jack flag and other Olympicinspired art. But our favourite has to be Bronze-medalist speed skater Irene Schouten’s bold manicure, featuring asymmetrical Dutch flag nails, complete with a pop of orange accent.

Visit SalonMagazine.ca to see more nails from the 2018 Olympic Winter Games.

EVO BY BIO SCULPTURE Get peach-perfect nails this spring with Carol, from the brand’s Spring collection.

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OPI

CND

ESSIE

MORGAN TAYLOR

Escape to Portugal’s capital with Made It To The Seventh Hill!, a soft golden rose shade from the brand’s Lisbon collection.

Swim against the stream this season with light pink crème Salmon Run.

Aptly named Perfect Mate, this coral pink shade from the brand’s spring collection is perfect for brides.

Help “corral” your clients into embracing Candy Coated Coral for a bold pop of colour.

ARTISTIC NAIL DESIGN Believe the “Hype” this season with the brand’s vibrant shade of coral orange.

TEXT:VERONICA BOODHAN; PHOTOS: GELISH, INSTAGRAM.COM, BIO SCULPTURE GEL, OPI, CND, ESSIE, MORGAN TAYLOR, ARTISTIC NAIL DESIGN

CORAL REEFS

SALONMAGA ZINE.CA

ICONIC

EXTENSIONS.

endless

possibilities.

The sk y is the limit with

N OW O F F ERIN G GL TA P E S

LUXURY TAPE-IN HAIR EXTENSIONS 2018 CO LLEC TI O N BY A N GELO S EMIN A R A #greatlength scanada

Introduce the luxury of Great Lengths to your clientele with GL Tapes. For information on purchasing GL Tapes, please contact info@greatlengthscanada.com or visit:

W W W.GRE ATLENGTHSCANADA .COM

HAIRLINES NAILS

Get with It Out with the old and in the new! We’re breaking down the top mani “cures” to elevate your nail services to the next level.

1. SKIP THE SOAK As most nails techs now know, soaking hands in water before a manicure is an archaic method that can do more harm than good, since it temporarily alters the size and shape of the nail bed.

CURE: CND CoolBlue water-free cleanser and CND CuticleAway cuticle remover “CoolBlue is a gentle hand sanitizer, so I recommend incorporating it into all of your services so both the nail tech and client get the sanitiation benefits,” says Jennifer Mather, business development manager for CND Canada. “CuticleAway is also great because it helps release all of the dead skin around the cuticle area.”

2. STRENGTHEN THE WEAK No matter how hard some clients try, there are always those that end

4. NO MORE LIFT OFF

up dealing with thinning or peeling nails.

Whether it’s a gel polish or enhancements,

“It helps replenish the level of oxygen in the nails, while Camellia oil helps fortify and strengthen them,” says Erica Nieuwenhuis, CEO for Bio

peeling and lifting can be a major concern for clients—especially when they are spending extra money on nail art.

CURE: CND Scrubfresh

Sculpture Canada. “Nail treatment products applied

“It’s an amazing cleanser that purifies the nail

to the natural nail are very effective at combatting

plate by removing all of the daily contaminants.

common conditions such as thin, peeling, flaking,

It also temporarily dehydrates the nail so you get

soft or chipping nails.”

the best possible adhesion,” says Mather.

3. PUT AN END TO DAMAGE

5. LONGER-LASTING MANICURES

Despite innovations in nail product development, there are clients

We hear it time and time again: “Why doesn’t my manicure last?”

who still believe soak-off gel polishes can cause damage. While proper

And for clients with dry skin or for those who work with their hands,

removal is a major factor, protection begins at the nail base.

manicures may not last as long as they do for other clients.

CURE: Bio Sculpture Protein Base

CURE: CND Solar Oil

“Invest in a base coat that provides added benefits

“Solar Oil really helps prolong everything from

to the natural nail,” says Nieuwenhuis. “Protein Base

manicures to Shellac to enhancements,” says

acts as a base coat, but is loaded with arginine,

Mather. “The cumulative effect it has is so

lecithin, hydrolyzed keratin, tea tree oil and vitamin

important because it increases the flexibility of

E for easy absorption, and works to create healthy,

the nail and helps with chips, snags and peeling.

smooth, shiny nails.”

As that nail stays moisturized, all of the products will adhere much better.”

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TEXT:VERONICA BOODHAN; PHOTOS: CND, BIO SCULPTURE,THINKSTOCK

CURE: Bio Sculpture Oxygain Base

SALONMAGA ZINE.CA

THE TRUST IS IN THE TAPE Expand your business with the hair extension brand that started it all.

Color No. 3, 4, 7, 27, 29, 55 and 7/4R in 18" - 20"

hotheadshairextensions Š2018 Hotheads | www.hotheads.com

HAIRLINES COLOUR

Royal Treatment With the royal wedding just around the corner, help your clients achieve and maintain luxurious locks with hair treatments.

F

rom Kate Middleton to Meghan Markle, the royal women have mastered the look of rich (no pun intended) and healthy hair colour. According to Middleton’s long-time hairstylist, Richard

Ward, the Duchess of Cambridge relies on nourishing treatments to maintain her smooth, shiny locks.

But what does it take to give your clients the “royal treatment?” We asked two hair experts for their tips on creating fit-for-a-queen looks.

PREPPING THE BASE It’s a known fact: The healthier the hair, the better the colour. But healthy hair can be hard to come by, especially when some clients are changing their hair colour almost as often as they change their clothes!

To transform hair from damaged to divine, Revlon Professional’s Be Fabulous Hair Recovery In-Salon Treatment is a four-step keratinenriched system for repairing and strengthening damaged hair.

“It’s one treatment for all hair types,” says Vicky Filiatrault, technical development specialist for Revlon Professional. “We begin with a diagnosis of the client’s hair, and based on the results we decide how many treatments are required for a full recovery of the hair.”

The Be Fabulous treatment begins with Step 1—Open Cuticle Shampoo and is followed by Step 2—Keratin Mask, which is applied with a brush before hair is wrapped and set under a dryer for 20 to 30 minutes. Once the hair is rinsed, it’s shampooed again with Step 3— Cuticle Sealer Shampoo before rinsing and applying the Step 4—Keratin Conditioner. “The great thing about the treatment is that hair feels brand new, like it’s never been coloured,” she says. “And the effect can last for

TAKING THE PLUNGE Shannon Simmonds, a Joico guest artist and owner of On the Fringe Hair Design in Vancouver, agrees that reconstructing hair first is especially important for clients that want to undergo a significant colour change.

“Blonde has been big for so long, so if clients want a darker, richer, chocolatey colour, you need to reconstruct the hair beforehand, so you’ll get that rich result without it being too opaque or muddy.”

When it comes to colouring, Simmonds recommends Joico’s Lumishine, a liquid demi-permanent colour that is intermixable.

“Lumishine is very reflective and has arginine, an amino acid that improves hair’s health, so the result is very rich and shiny,” she says, and adds that it’s important to remember to create depth and dimension in dark brunette colour to prevent it from looking too opaque.

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TEXT:VERONICA BOODHAN; PHOTOS: KEYSTONE PRESS AGENCY, GETTY IMAGES, JOICO, REVLON

a month or more.”

SALONMAGA ZINE.CA

Make it Last To prolong your client’s in-salon treatments, home maintenance is a must. Here’s what the experts recommend.

JOICO K-PAK COLOR THERAPY LUSTER LOCK INSTANT SHINE & REPAIR TREATMENT Bride-to-be

“It’s my favourite product

Meghan Markle

because it’s good for all hair

is known for her

types. Clients use it once

dark brunette

a week, depending on the

locks with soft,

condition of their hair, and it

subtle highlights.

reconstructs hair while helping to lock in colour. It also has UVA and UVB protection, offers incredible shine, and hair feels amazing,” says Simmonds.

“For a level five or six brunette who loves her hair colour and just wants to boost it a bit, you can use a demipermanent in chrome and add a bit of copper to it. As long as the formulation is one or two levels lighter than her natural tone, you won’t be changing the level of her hair, but you’re adding a bit of copper or gold to pump it up.”

— SHANNON SIMMONDS, A JOICO GUEST ARTIST AND OWNER OF ON THE FRINGE HAIR DESIGN IN VANCOUVER

REVLON PROFESSIONAL BE FABULOUS DAILY CARE FOR NORMAL/ THICK HAIR “We are a colour company, so having colour protection in our products is a must. Be Fabulous includes our C.R.E.A.M. (colour protection, repair, enhancement, anti-aging,

“With the natural tones, you get the depth, but then you have the

moisture) system, which

golds and the coppers if you want to add to it to create dimension,” she

will help prevent colour

says. “They are a little gentler, deposit-only, and are more translucent

loss between services

than a lot of other demi-permanent lines, so you don’t have to worry

and help the Be Fabulous

about getting that flat look that is too deep or too opaque. It also treats

Hair Recovery [in-salon

hair, so it will be in better condition than it was before.”

treatment] have more

Simmonds says that another benefit of the Lumishine demi-

longevity,” says Filiatrault.

permanent liquids is that they can be used as a colour service or shine treatment, as it’s also available in a clear tone that helps boost hair’s vibrancy. “You’re refreshing colour, getting more shine and reconstructing the hair at the same time, so you’re creating luminescence in the hair,” she explains. “Over time, especially for darker colours, it can get kind of flat and not be as shiny, vibrant and alive, so it’s really important to refresh colour every few weeks with a demipermanent liquid so the colour is pumped up again.”

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HAIRLINES NEWS 1. TWO OF A KIND Get camera-ready with R+Co’s Television Perfect Hair Shampoo and Conditioner, featuring a blend of ingredients for superior strength, smoothing, shine and body. randco.com

EDITOR’S PICKS

2. VOLUPTUOUS VOLUME Give hair a fuller look with Amika’s Plus Size Perfect Body Mousse, featuring an airy texture for flexible yet long-lasting hold. loveamika.com 3. FRESH START Prep hair for warmer temperatures with Pravana’s Nevo Detox Clarifying Shampoo, which removes mineral buildup and prevents green tinting. pravana.com

Spring clean your haircare and styling routine with our latest product picks!

4. TRANSFORM YOUR TRESSES Matrix’s Biolage R.A.W. Replenish Oil-Mist transforms all hair types with softer and smoother results, thanks to its blend of natural-origin ingredients. matrix.com 5. SERENITY NOW Treat hair from the root with Oribe’s Serene Scalp collection, featuring the Soothing Leave-On Treatment to instantly provide a cooling mint and calming chamomile effect on the scalp while removing dandruff. oribe.com

3.

4.

5.

1.

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TEXT:VERONICA BOODHAN; PHOTOGRAPHY BY PAUL C

2.

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THE LONG AND SHORT OF IT More and more, cropped cuts are trending and many of your clients may want to take the plunge.

Here’s help on showing them how.

By Anna Lee Boschetto

W

ith short textured hair ruling the runways and red carpets of late, we caught up with some of the top hairstylists for their advice on how these looks

translate for your clients. While it’s similar to the cycle of trends from the early ’90s—when hair went from longer textured looks to shorter hairstyles—the current short-hair trend is led by social media influencers who are making this look appear even more approachable for your clients.

ONE: TAKE A HINT

not the style will require more or less styling and more trips to the salon, make sure you walk them through what they can expect when it comes to at-home maintenance.” — Kristjan Hayden, creative director for Aveda Canada.

TWO: SHAPE OF THINGS “With a shorter haircut, the silhouette and shape is shown through the cut, so you can’t plan too many design elements to it. When it comes to creativity, a short haircut is already a big focus, so you need to think about the elements in the finished look. If there are too many, it won’t work.” — Sherman Wong, creative director for Wella Canada

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PHOTOS: HAIR: CANDICE MCKAY, WYATT HAIRDRESSING AND BARBERING, SOUTH AFRICA; MAKEUP: LAN NGUYEN-GREALIS; STYLING: JARED GREEN; PHOTOS: JOHN RAWSON

“For clients that are apprehensive, and not sure about whether or

SALONMAGA ZINE.CA

THREE: DETAIL ORIENTATION “With short haircuts, it’s really about refined details that are maybe not as dramatic, while also keeping in mind that there are things that you can do to change up the look or style. Some clients may want a change in subtle ways, whereas some want more drama. Make sure you have a thorough consultation with them first.” — Jorge Joao, international artist for Redken Canada

FOUR: BE FEARLESS “Talk about their face shape, body and personal style, and base your recommendation on what you think would work and complement them. If there is still not much anxiety from them, in terms of them wondering if they will like it, and if they can work with it, give them as much information as you can and leave the final decision up to them.”

— Sherman Wong, creative director for Wella Canada

FIVE: FRINGE BENEFITS “Make recommendations about specific details, including a fringe, along with how to style it. Sometimes, people have thick, textured hair, which may be a lot to work with for a shorter cut. Having a fringe, even on a longer haircut, is a great way for someone to test out the look of a short haircut without the long-term commitment.” — Kristjan Hayden, creative director for Aveda Canada

SEVEN: HAVE A GAME PLAN “Clients are more comfortable when you have a

SIX: ALL IN THE DETAILS

game plan. Let them know how long the hair will be, and then give them the idea for next time, that you might want to give them an angle, change

“As you’re designing a cut, consider the buildup of weight and

their hair colour a bit, and get them to be able to

where to add graduation, and how that can change the head or

manage their hair at home. Then, push them to the

face shape. When you remove weight it can also change the hair,

next level. I think stylists should have a seasonal

so adding in some mid-length, face-framing layers will add softness

lookbook of inspiration and collect images of what

to someone with a square jaw. Similarly, a sweeping fringe or

they see trending for clients, long, mid and short

tucking the hair behind a cheek can accentuate stronger features

length, so they have material to show clients when

for someone who wants more structure in their cut.” — Jorge Joao,

necessary.” — Sherman Wong, creative director for

international artist for Redken Canada

Wella Canada.

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Ones to Watch As they work their way up, young and up-and-coming beauty professionals are blazing trails and making waves. We scoured the country to find out who is doing what and how it all began. Here, you’ll find some of the best and brightest, in Canada, some of whom you may or may not know of. Either way, rest assured this won't be the last time you see or hear their names.

By Anna Lee Boschetto, Veronica Boodhan & Yasmin Grothé VU NGUYEN Lure Salon, Vancouver Goldwell GlobalZoom, Canadian Finalist Finalist, Contessa 29 IG: @ hairbyvu MENTORS: Believe in yourself, be patient and don’t be hard on yourself. These moments will contribute to the stylist that you will become. I am very fortunate to have had many mentors in my life, starting with a teacher from hair school who spent hours after hours training me for hair competitions. Because of her, I have competed every year since 2006.

UP FOR THE CHALLENGE: The biggest challenge for me is projecting self-confidence, which is something you can’t fake. Education brings more knowledge,

APRIL MCDOUGALD

and knowledge brings confidence. This is something

Hear t & Soul Hair Studio, Winnipeg

that I am still working on mastering, and I think it will

Finalist, Contessa 29, Saskatchewan/ Manitoba Hairstylist of the Year

be an ongoing process.

IG: @ heartsoulhair_aprilmcdougald MOTIVATION POWER: Pure passion! I also believe that success is not the key to happiness, happiness is the key to success. If you love what you are doing, you will be successful and the right clients will come to you because of that.

JUST SAY NO: Having the ability to set boundaries was my biggest challenge.

I’ve never been good at saying ‘no’ for fear of letting someone down or

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JASON MASSA Salon Lexa, Brossard, Que. IG: @ jasonmassahair KEEP YOUR FOCUS: Never rush a haircut. Sectioning is a must, and it is important to follow through with each step, even if I’m running a couple of minutes behind schedule. It is of great importance to me to treat everyone who sits in my chair with the same amount of respect and focus.

fear of them being upset. I’ve learned

TIMING IS EVERYTHING: When I decided to embark on this

that standing up for myself, being

journey, my mother said it would definitely take time to get to

confident with what I can do and

where I want to be. That means long days of work, sacrificing

paying attention to my limits is best

weekends and nights out and a focus on my career. As long

for everyone around me.

as I give my work my all, success will find its way to me.

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SALONMAGA ZINE.CA

BE VERLY ROBERTSON

JESSE ERVIN

Meraki Hair Studio, Calgar y

Civello Salon, Toronto

Winner, Contessa 29, Alberta Hairstylist of the Year

Finalist, Contessa 29 New Hairstylist of the Year 2016 Newcomer Winner, North American Hairstylist of the Year

IG: @ bevrlie BEST ADVICE: For where I am in my career, it's

IG: @ jesseconlee

about believing in myself and really going after

STAY FOCUSED: Keeping focused

BEST ADVICE: Kristjan Hayden

what I want no matter how big the dream. I

on your career path and don't

[creative director for Aveda Canada],

have the absolute pleasure of doing [Canadian

let anything distract you from

told me when I first started taking

businesswoman and TV personality] Arlene

your goals. We learn so much

photographs for competitions that I

Dickinson’s hair, and she has given me the

about ourselves as humans,

should always create for myself and

courage to chase my dreams—knowing that

and as an artist it can be easy

not to worry about the judges because

entrepreneurship is a possibility and that my ideas

to get distracted. I have found

you will always have the photos and

about [disrupting] the hair industry can happen if I

surrounding yourself with like-

they should mean something to you

want them to. She’s been my biggest mentor and I

minded people helps you narrow

and not a fabrication of what you think

will be forever grateful.

your focus.

the judges want to see.

ROBIN BACON Giovanni & Perri, Barrie, Ont. Winner, Contessa 29, Texture Hairstylist of the Year IG: @ robinbacon MOTIVATION: Being able to make

CONNOR L ANGE

someone else feel beautiful is a very

Bob + Paige Salon, Toronto

powerful thing. There is nothing more rewarding than seeing that look in

Finalist, Contessa 29, Ontario Hairstylist of the Year

someone’s eyes when they feel good

IG: @ connorlangehair

and you were instrumental in making them feel special.

FOLLOW YOUR PASSION: My heart instantly fell in love with colouring hair. I love

LEGENDARY MOMENT: A few years

the challenge of colour corrections and

into my career, I heard John Steinberg

blonde hair, but I also have a soft spot

speak. He suggested that we create

for creating avant garde hair colour, too.

an imaginary friend to explore our

Working in a big city, I get the bonus of

creativity. As my creative journey

catering to a very diverse clientele. It

unfolds, I often try and change my

keeps you on your toes and always using

perspective to that of my imaginary

many different techniques.

friend to see what my eyes are missing.

LESSONS LEARNED: Speed up by slowing down and doing it correctly the first time.

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KRYSTEN-ASHLEY GARROD Studio Fontana, Toronto 2016 Silver Winner, Goldwell GlobalZoom Finalist, Contessa 29 IG: @ kahairstylist ARTISTIC MOTIVATION: I love to make people feel good about themselves; the joy that's evoked when you see someone enjoying their new look is amazing. I love being creative and when I do competition or photoshoot work, that’s the time I get to be my most authentic, artistic self. Using my model’s hair as my canvas, I can create something I am truly proud of.

BEST LESSON LEARNED: To keep yourself organized.

Whether it’s a clean and organized station, prebooking your clients, writing down service or client information, time management, or pre-emptively booking time out of the salon. Organization makes your day-to-day run more smoothly.

LESLEY SPENCER Aveda Institute and Academy, Toronto Finalist, Contessa 29, Canadian Colourist IG: @ Whosly GIVING BACK: Whether I’m teaching students something new or doing a guest how-to, I love to teach others and see that light bulb go off in their heads. It’s such a rewarding and motivating moment.

UP FOR THE CHALLENGE:

FREDDY SIM

When it comes to my

Moods Hair Salon, Vancouver

craft, I struggle with being

Winner, Contessa 28, Multicultural Hairstylist of the Year

completely satisfied, especially when I’m working

IG: @ stylomilo89

on something creative.

LONG TIME COMING: For as long as I can remember, I’ve always

Embracing imperfections

wanted to be a hairstylist. I was never that impatient child waiting

as part of my creations is

for his mom at the salon, I was always fascinated and the salon was

something I’ve really been

so alive. Now, making my clients happy and creating art in my own

trying to do. Art is never

way through editorial and competition work brings me joy.

without defect, that’s what

LIFELONG LEARNING: There is so much to learn in this profession. I

makes it worth talking about.

find it exciting to keep evolving. I’m becoming very well-rounded as a stylist, but styling and bringing the cut and colour together in the end with a beautiful finish is where I really excel.

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MOE R AHALL Shadified Salon, Spa and Barbers, Edmonton IG: @ shadified FAMILY AFFAIR: At a very young age, I spent a lot of time helping out and watching my father and brother do hair.

When I was old enough, I started to be more hands on and began to learn the trade. The passion my family had for the industry was carried on to me.

TEAM PLAYER: What motivates me is the expansion of my business, and a huge part of that is the team I build. I mentor my staff and teach them the techniques and skills they need to offer continuous customer satisfaction.

TAY ATELIER Ego Salon, Brampton, Ont. IG: @tayatelier STEP UP: Growing up, my father cut my hair. Then, one of my best friends started cutting my hair and if he wasn't around, I would cut it myself. I

MJ DÉZIEL

came to understand that this industry

The Regulars, Montreal Finalist, Contessa 29, Men’s Hairstylist of the Year IG: @ mjdeziel

was a business of making people feel great and building confidence.

GOAL GETTER: What really drives me

WHAT INSPIRES ME: From an educator's

BEST ADVICE: Trust the process. This

to explore this industry further is

perspective, meeting stylists that share

little sentence resonates so much

seeing the results of accomplishing

the same passion as me, and being

in me. I apply this in every aspect

smaller goals, which allow you to set

able to exchange with one another.

of my life, both professionally and

another career checkpoint to reach to.

From a stylist’s perspective: Creating

personally. I love what I’m doing

What truly motivates me would have

connections with my clients over the

right now and I’m enjoying every

to be the support and loyalty from

years, earning their trust and making

second. Basically, I want to be a

my family, friends, clients, talented

them feel good about themselves.

better version of myself.

barbers and hairstylists.

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NADIA ABOUWAKED Ef fusion, Montreal Finalist, Contessa 29, Quebec Hairstylist of the Year IG: @ nadiaabouwaked YOUNG GUN: I opened my own salon when I was 27 and I’ve never looked back. I kept telling myself that I would not fail, and that I have everything I need to succeed. And that I needed to believe in myself.

INSPIRED MIND: The artistry of Guylaine Martel always touches a hairstylist’s emotions through colour, shape and movement. She touches us and brings us into her world.

Christophe Gaillet is a true master. He masters the art of hairstyling with sensitivity

SAMUEL DUPUIS

and perfection; he makes us dream.

Odyssée Addik t, Montreal IG: @ samuel_dupuis NEW DIRECTION: I never thought of becoming a hairstylist because I wanted to be a veterinarian or singer.

But I would always ask my friends to come over to my house so I could do their hair if I had seen something I liked in a magazine. All my friends told me I should become a hairstylist, and I soon realized that I liked the industry and profession much more than I originally realized.

POLISHED PRO: Understanding

MARIK A D’AUTEUIL

the principle of how to serve

Freelance Makeup Ar tist, Montreal

a client so that he or she feels

Finalist, Contessa 29, Canadian Makeup Artist of the Year

completely happy with the

IG: @ lapetitevengeance

service. When I started, I didn’t always know how to be friendly

TEACH IN: I started teaching master classes this year, in both

REFINED SKILLS: With the avant-

and professional. What really

Canada and Europe, and it really brings a lot of great opportunities

garde looks I create, I stand

helped me was the education

for the future. I did not consider the opportunity to teach before,

out. I do a mix of everything

about the clients, and how to

but it came to me this year and I really believe that it’s a great

in makeup, but the more

be more real for the person in

way for me to travel and be free in my creativity. I hope I can gain

artistic and editorial side of the

the chair. I’d love to make my

experience in the field and push it as far as possible.

business is really my strength.

mark on social media, and work in television, too.

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To read more about these talented, up-andcoming artists, visit SalonMagazine.ca.

SALONMAGA ZINE.CA

SHANTI SOULIÈRES Guylaine Mar tel Ar tistes Coif feurs, Mont-Saint-Hilaire, Que. IG: @ shantisoulieres EARLY ARTIST: From my childhood, I

SPIRIT OF COMPETITION: Competing

knew that the artist lived in me, but

has been in my blood since I started.

it only came to life when I was 15

It makes me work harder than

and saw a stylist working on stage.

anything else. I’ve created my best

That’s when I fell in love with the

work for competitions: I feel more

idea of becoming a hairstylist.

complete, and stronger as an artist.

WINNIE HUANG The Rawr Shop, Vancouver IG: @ winnieawesome MORE MOTIVATION: As a nail artist, seeing my goals accomplished is the biggest motivation. I strive every day to become a better artist, and share my love for nail art. Seeing hard work come to fruition is a great feeling and it definitely keeps me going!

OVERCOME FEAR: Never stop learning. As the nail industry is evolving, it is crucial to continue education in nail technology. Being insecure about my own work is something I am still battling, but I am learning to trust my instincts, and focus on what I love the most: Nails.

SIMONE PE T TIGRE W SimoneZ Studio, Edmonton

OLIVIA CHAFE Olivia Chafe Salon Studio, Mount Pearl, Nfld.

Winner, Contessa 29, Atlantic Hairstylist of the Year IG: @ oliviachafe

Finalist, Contessa 29, Alberta Hairstylist of the Year IG: @ simonezstudio TURNING POINT: I was sitting in my stylist’s chair after a bad breakup, with the intention for a real life-

KEEP LEARNING: Continuing education is essential

changing haircut and colour. While venting about how

in keeping me motivated. I strive to always 'be in

I was confused as to which direction I wanted to go,

the know' of the newest trends and technologies

my hairstylist mentioned beauty school and it really

so I can continue to keep my clients happy!

resonated with me. I applied that week and the rest fell

LOOKING UP: I draw inspiration from stylists in my

into place.

life and on social media. I would give most credit

INSPIRATION: I have always been inspired by taking

to Trish Molloy of The Headroom Salon & Spa. She

risky chances on weird fashion trends. Sometimes

helped me become the stylist and salon owner

they worked out, sometimes not so much. At one time

I am today and opened my eyes to the industry,

it was really tough to get your foot in the door in the

including competitions. I’ve had the chance to

fashion industry. Now, there is social media that helps

work with some terrific artists and I would love to

show your work. This means more people can discover

work with [Wella Professionals’ global education

you for your talent.

S

academy dean] Stephen Moody.

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In the high-end fashion world, impactful hair colour and precision placement set the tone to highlight each style and personality.

COLOU R COU T UR E 44

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Hair: Robert Eaton, Russell Eaton, U.K. Makeup: Lucy Flower Styling: Leila Ali Photos: Richard Miles

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Hair: Darren Ambrose, D&J Ambrose, U.K. Makeup: Mary Jane Frost Styling: Jackie Ambrose Photos: Jenny Hands

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Dreaming in Utopia This U.K. collection features bold, brazen and colour-coded styles portraying a multitude of styles and the concept of a Utopian tribe.

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Hair: Joseph I’Anson & Lisa Graham, Mark Leeson, U.K. Makeup: Naoko Schintu Styling: Bernard Connolly Photos: Richard Miles

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GOING FOR GOLD SALONMAGA ZINE.CA

This collection mixes technical cutting, sessioninspired trends and attention to detail with a glam editorial twist.

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Hair: Ashleigh Hodges, Jamie Stevens Hair, U.K. Makeup: Sophie Cox Photos: Barry Jeffery

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This colourful collection takes the marbling technique to the next level.

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Strong hair shapes are softened with a modern take on marbleized pastel hues in this collection designed to inspire both hairstylists and clients.

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Shades of Pale SALONMAGA ZINE.CA

Hair: Isobel Eaton, Russell Eaton, U.K. Makeup: Lucy Flower Styling: Leila Ali Photos: Richard Miles

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Hair: Sharon Blain, Sharon Blain Education, Australia Makeup: Chereine Waddell Styling: Amber Leigh & Madelaine Caldwell Photos: Milos Mlynarik

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Honey moon Muses A polite nod to ’40s waves, this collection highlights soft, romantic deconstructed chignons and twists.

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Hair: Racoon International Artistic Team, led by Andrew Barton Makeup: Katie Moore Photos: Chris Bulezuik

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True Romance Long hair plays the lead in this portfolio focusing on dreamy hairstyles and romantic finishes, perfect for prom and wedding season.

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Sheer Elegance Glamourous waves are showcased in this ultra-feminine Canadian collection.

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Finalist, Contessa 29 Session Hairstylist of the Year: Rino Balzano, Taz Hair Co., Etobicoke, Ont. Makeup: Melanie White Styling & Photos: Natasha Gerschon

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Hair: Anna Pacitto, Salon Pure, Montreal Makeup: Ekaterina Ulyanoff Styling: Anna Pacitto & Ekaterina Ulyanoff Photos: Ara Sassoonian

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On Fleek A masterful approach to a diversity of hairstyles brings to light the technical prowess and sheer artistry of this Ăźbercreative Montreal stylist.

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Hair: Karine Jackson for Organic Colour Systems Makeup: Belinda Zollo Styling: Mel Nixon Photos: Andrew O’Toole

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FRESH Express Uplifting and lively, vivid colour plays a pivotal role in elevating the haircuts in this very cool and contemporary collection.

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sSH h aA PE p e SH s h IiFT f t EeRr This British collection features a playful take on textures on a range of lengths.

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Hair: Jamie Stevens for Matrix Makeup: Lauren Mathis Photos: Richard Miles

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Hair: Olivia Nevil, Ashley Gamble, U.K. Makeup & Styling: Ashley Gamble beauty and styling team Photos: Ashley Gamble Photography

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O u t of t h i s Wo r ld Jewel tones and pastels are brought to life in this lunar-inspired collection.

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Celebrating 30 years

#ContessaAwards

ENTRY DEADLINE August 1, 2018 GALA November 4, 2018 Westin Harbour Castle, Toronto

Download your entry form for important rule changes

SALONMAGAZINE.CA/CONTESSA

PRESENTED BY

CONTESSA GALLERY

CONTESSA 29 FINALIST TEXTURE HAIRSTYLIST OF THE YEAR

NICOLE PEDE Nicole Pede has been a hairstylist for more than 18 years and is the owner of InStyle Salon & Spa in Aylmer, Ont.

1

SCHWARZKOPF PROFESSIONAL BLONDME BOND ENFORCING PREMIUM LIGHTENER

LEARNING AND GROWING

four years, Nicole Pede was a finalist

Colour was a huge source of inspiration for

in three categories (including Texture

Pede, who spent time looking at palettes and

Hairstylist of the Year) at the 2018 Contessa

stained-glass patterns. “You have to have some

Awards. “Making it into the finals is a huge

sort of idea going in or you can get lost within

accomplishment,” she says. “We would all love

everything,” she says. “I love colour, so I like

to win, but making it to the finals is a big deal.

my collections to be fairly colourful. That’s sort

The trophy would just be a little extra.”

of my personality.”

SMALL TOWN, BIG DREAMS Working as a hairstylist for nearly two decades, Pede opened InStyle Salon & Spa in the small town of Aylmer, Ont. in 2007. “We needed a full-service salon that provided a big city feel in a small town,” she says. “It took me some time to build the type of team that I wanted, with people that had the same interests as me, and we all have that drive to do photoshoots and competitions.”

When it came to entering the Texture category, Pede says it was purely serendipitous.

“I shot the collection thinking I was going to enter the Ontario and Canadian Colourist categories, but as I was looking at my collection, I thought the photos could fit into Texture, so I sort of fell into it,” she says. “I find that with Texture, you can be super creative because everything needs to be big and really out there.”

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While Pede now has a few Contessa competitions under her belt, she still recalls the times she attended the awards to support her peers. “One of them was Rossa Jurenas [a multiple Contessa winner and Schwarzkopf Professional’s North American colour director].

2

SCHWARZKOPF PROFESSIONAL IGORA COLORWORX “The brightness and consistency are great.

When I needed to spray it into the hair, it had a bit of tact to it and stayed put without dripping.”

She was basically the one who showed me what the Contessas were all about,” says Pede.

“I get a lot of inspiration from fellow stylists.

I had gone to the Contessas for a few years without competing, and the moment you get there you realize that’s what you want to do.”

“Photoshoots are outside the box of what I do every day at the salon. I love my breadand-butter clients, but the things you do in a shoot are much more creative and give you that realm of free expression that you can’t get behind the chair.”

S

3

SCHWARZKOPF PROFESSIONAL OSIS+ SESSION LABEL STRONG HOLD HAIRSPRAY “It’s great for styling because it’s quickdrying and not sticky, so you can move the hair around in a timely manner without taking the time to brush it out.”

TEXT: VERONICA BOODHAN, HAIR: NICOLE PEDE, INSTYLE SALON & SPA, ALYMER, ONT.; MAKEUP & NAILS: JESSICA BENNER; STYLING: NICOLE PEDE; PHOTO: PAULA TIZZARD

A

fter entering the Contessa Awards for

“It’s an amazing product that gives you the lift that you need, without compromising any integrity of the hair. There is no other lightener that can compare to it.”

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Take your faves to the TOP!

Vote for a chance to win two tickets to the Contessa Awards gala on Sunday, November 4, 2018 in Toronto!

Voting begins April 9 readerschoice.salonmagazine.ca

NO PURCHASE NECESSARY. Contest sponsored and administered by Salon Communications Inc. (“Salon”). Contest open to Canadian residents, except residents of Quebec, who are at time of entry of age of majority in province/ territory of residence. To enter, you must complete entry form located online at ReadersChoice.SalonMagazine.ca. Limit of 1 entry per entrant. Contest begins at 9 a.m. EST on April 9, 2018 and ends at 5 p.m. EST on April 22, 2018 ( “Contest Period”). One random draw from all eligible entries will be conducted by Salon at approximately 12 pm EST on April 23, 2018 in Toronto, Ontario. Odds of entry being selected depend on number of eligible entries received during Contest Period. Subject to fulfilling all Official Contest Rules & Regulations, including mathematical skill-testing question and signing a release, the selected entrant will be eligible to win two (2) tickets to the 2019 Contessa Gala, plus overnight accommodation in Toronto in a double occupancy room, approximate retail value CDN $600. Airfare not included. Certain restrictions and conditions apply. Complete rules available online at: salonmagazine.ca/rca. Contest void where prohibited or restricted by law.

SALON PROFILE

The Mother of Reinvention As Tracey Hughes discovered, turning your dreams into reality can be as easy as never looking back.

By Anna Lee Boschetto

A

s a young British hairstylist in the 1980s, Tracey Hughes was given the opportunity to teach, and she took it without thinking twice. “When you are young you naturally say yes, and I think having that experience very

early on influenced my career,” she says. From there, Hughes set out to travel the world, falling in love with Australia and making it her home for more than 20 years.

With the award-winning success of her salons, working as a guest artist for multiple manufacturers, and the launch of her education brand, she continues to push boundaries—and she’s not done yet. We caught up with Hughes to find out how she stays motivated and on top of her game while continuing to reinvent herself.

Salon Magazine: How did the concept of Tracey Hughes Education come about?

Tracey Hughes: When I opened my salon, Mieka, I had established myself as a guest artist with a focus on education. With the salon, I built a culture centered on education and I wanted my team to have a strong technical and customer service focus. When I became a brand artistic director, I had the opportunity to work in different countries and after stepping out of that role, I really wanted to focus on education through my own brand, Tracey Hughes Education. With the experience I have in training more than half a million hairstylists worldwide, I wanted to bring that focus to train other educators. Now I run an educator training program, and work with stylist teams and education teams.

SM: How important is it to make the right connections no matter what stage you are at in your career?

TH: Even though I have a profile and have been working in and out of multiple countries, I still get to know the stylists. Doing main stage shows gives people a chance to get to know me and I always make an effort to meet the audience, no matter how big or small the show is. It’s amazing; the more that I understand hairstylists on a personal level, the more I can find out what the industry needs right now. If you have the privilege of coaching and motivating others, you naturally want to create the human connection. Right now, the industry is missing that really solid connection with other people. No one should feel they aren’t good enough. This is

SM: How do you define success?

TH: Success is very different for everyone. I think a lot of what I have is determination; I’ve fought through personally and professionally tough times, and I have this hunger and I aspire to never give up. My husband says I’m a bit odd because I

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PHOTOS: CREDITS

where the having the right coach and mentor and being open-minded comes into play.

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never give up. I’m high energy and I rely on that. Even when things get tough, I can coach myself through it. I also remind myself to stay present in the moment and not to look too far ahead. You just have to keep pushing through and surround yourself with good. You have to have the combination of communication, technical and care skills, and not let fear or self-doubt hold you back.

SM: You have had some amazing success but it hasn’t all been easy for you. Can you tell us about that?

TH: When I sold my salons a few years ago to a corporate company, I thought it would be a great opportunity to create consumer awareness of our industry. I sat on the board of directors [of the corporate company], spent time making the decision to roll my salon in with this company, and then decided I could bring up my education. Six weeks after the sale, I was made redundant.

After having very profitable salons for 18 years and putting so many years of development into my team who were like family for me, those were very dark days. Thankfully, I still had education commitments to uphold and that’s what got me through.

SM: How did you keep yourself focused during those tough times?

TH: It took every ounce of strength I had to stand on the stage after what happened, but it’s also what kept me going. The people I taught—seeing them developing a new skill—it was a light bulb moment for me. We all have challenges through life. The fact that I could help people during my tough time was key. Also, when there were days that I wasn’t feeling motivated, I exercised and focused on looking after myself physically, and I found that helped me stay energized and in a positive mindset.

SM: Tell us about your work and development of Leading Ladies.

TH: I’m proud to be the founder of Leading Ladies. I wanted to celebrate women in our industry who were making a difference, women who were making a bit of a disruption. Our industry is more than 85 per cent female, but there are a lot of men who are at the top as decision-makers from a corporate aspect, especially. Women go through challenges that other women understand, and while having a balance of career and family isn’t new, we are trying to heighten awareness of it. Each woman represents a different aspect of the industry, which includes focuses on education, social media influence and business. With Leading Ladies, we share business advice but it’s also about making people realize that life on the road is not that glamorous when there are things that you still need to overcome.

Tracey Hughes sharing her insight and skills on stage.

SM: What would you tell your younger self?

TH: To think about more security. I am very much a risk-taker and I embrace change, but sometimes having a bit more security is a good thing. Also, I would say that you don’t need to be so independent. Ask for help and support more.

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SALON BUSINESS

PRICE IS RIGHT Gender fluidity in fashion and beauty has been on industry radar for a couple of years.

Now, gender-neutral pricing is hitting the salon industry. We break down what it means for your business.

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ast year, Fady Assaad, owner of Hair Junkie in Ottawa, was one of the first beauty business entrepreneurs in Canada to implement a gender-neutral pricing strategy.

What was the motive behind the change in price structure for his successful salon?

“For years, people complained about the laundry business.

Why should a woman’s blouse be more expensive to clean than a man’s shirt? It’s the same thing for hair,” says Assaad. “If the client is spending more time in your chair, they should just be charged more. It’s that simple. So, hair length (and not gender) is now the deciding factor in our pricing strategy.”

Because Hair Junkie is also a Summit salon (where there are up to five stylist levels), pricing also reflects these levels of expertise. For example, a cut for short hair can vary between $30 to $65, depending on the level of the hairstylist.

A WELCOME CHANGE In Toronto, Dat Salon also implemented this new “genderless” pricing strategy earlier this year. And there, too, pricing is set according to hair length and a combination of years of

THE BOTTOM LINE

experience and talent/skills. “My stylists suggested this in

But beyond pleasing forward-thinking clients and millennials, has the gender-

the summer of 2017, mentioning that as a young and trendy

neutral pricing strategy been a positive one for the salon’s finances?

“Of course, with every change comes the possibility that people won’t

I looked into it and decided it was a great idea, but wanted

understand and question it,” says Assaad. “And honestly, we don’t want to

to wait until January 1 to have the changes take effect,” says

work with an unhappy client, either. We launched our new pricing policy during

owner and hairstylist Dat Tran.

Pride week in August 2017, and that immediately magnetized a younger crowd.

“The idea was to create more equality for our clientele,” he says, “of being able to accept and implement current changes that are happening in our environment. The reaction from our clients has been very positive.”

Same thing at Hair Junkie, where existing clients love the fact that they can now drop in for a super quick 15-minute free (yes,

We capitalized on that on social media and it was an excellent move that brought in new people.”

Tran echoes those sentiments. “Our team is definitely making more money. It’s easier to adjust the price when you are looking at hair length and the work involved in creating the coveted look,” he says.

Assaad adds that his stylists’ time slots are filling up with bookings for

F-R-E-E) fringe trim, which is billed at a $10 flat fee for “soon-

undercuts, bangs and beards. “It’s often a lot of clean-up work that doesn’t

to-be-clients.” “We also noticed a lot of clients still rock those

require a full haircut. These $15 services are great because you can add

undercuts but don’t want to pay for a full-priced haircut when

more clients between more elaborate haircuts or colour services.”

they just need a clipper trim, so we added that to our services

“Opportunities are always there. You just have to be different and keep

menu at the rate of $10 to $20, depending on the stylist’s level,”

changing,” says Assaad. “Bad bosses drive good staff out of the salon. Grow

says Assaad.

your people, lead by example.”

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TEXT: YASMIN GROTHÉ, PHOTOS: THINKSTOCK

salon, we should think of implementing gender-neutral pricing.

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MotHer of INveNtIoN

ArtisticNailDesign.com PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS™ MoDel IS weArINg MotHer of INveNtIoN AND GETTING STEAMy

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SALON INTERIORS

The Making of an “Icon” This business savvy Edmonton salon owner is redefining the role of traditional salon owner.

BY VERONICA BOODHAN

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t Icon Hair & Body in downtown Edmonton, you won’t find the salon’s owner, Christina Aitchison, behind the chair.

In fact, she’s never worked a single day as a hairstylist.

Instead, with her background in marketing and business, Aitchison dedicates herself solely to the growth and development of her business and team.

“I run everything from staff meetings and team development to front-desk and marketing,” she says. “I am passionate about growing our people and salon, and creating a great work environment for our team. It’s important to me to empower them to be creative and to hone in on their skills. I let them be the artist and it’s my role to support them.”

While Aitchison has professional beauty experience as a makeup artist, it was her business acumen that helped grow her business from a hair salon to a hair salon and spa. In 2015, the salon was rebranded to Icon Hair & Body, and offers a range of hairstyling, nail and spa services, and caters to a large bridal and male clientele.

RISING UP The rebranding included a two-phase renovation, which was completed earlier this year. Aitchison and her contractor worked with existing elements of the space while she (with input from her salon team) elevated the décor—everything from the fixture choices to paint colours—to create a welcoming environment for both her staff and clients.

“My main goal was to utilize our space better and increase our revenue potential,” she says. “As a business, sometimes you can get so wrapped up in the look and feel for the client, but at the end of the day we have to make sure it makes sense revenue- and total to eight), Aitchison also added a four-person pedicure bench to boost profits. To enhance the salon’s service areas, she upgraded the flooring and shampoo area, which now features four backwash sinks.

The salon has also incorporated two makeup stations, two manicure stations, two treatment rooms and a vast retail space.

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PHOTOS: ICON HAIR & BODY

profit-wise.” Adding a new styling station (bringing the salon’s

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Details Opened in 2010 Space 3,170 square feet Team 10 hairstylists, 4 nail technicians-estheticians, 2 salon coordinators

Brands Schwarzkopf Professional Kevin.Murphy Davines R+Co Verb Smith & Cult Prairie Boy Reuzel Website iconhair.ca

Rather than an all-white décor, Aitchison

In addition to recycling their colour, tubes

opted for a slightly more colourful approach.

and foils, Aitchison says her salon has added

“My vision was to create a gender-neutral

natural wood and greenery into the space and

space that still felt warm and inviting,” she

implemented eco-friendly practices, including

explains. “While a lot of salons are going with

switching all lighting to LED and adding eco-

white and keeping things quite [minimal], we

heads to shampoo hoses to decrease water

decided to go with a blue wall colour. And for all

consumption, to further reduce their carbon

of our fixtures, we kept them black and white

footprint.

to keep them neutral.”

The pièce de résistance? The salon’s central

“It’s not just about the look and feel of the space, but also our environmental impact,”

cutting space, which features an expansive,

she says. “We wash all of our laundry in cold

circular design. “It is a curved wall in a circle

water to use less energy, we use [reusable]

design, which creates a beautiful open

wool dryer balls instead of dryer sheets. We

environment,” says Aitchison. “Instead of

use microfiber towels because they dry faster

having squared walls, it’s a big, open curve. It

and use less energy, and we use hand towels

really gives the place a wow factor.”

instead of paper towels.”

MAKING A DIFFERENCE Icon Hair & Body has been a Green Circle salon since 2012, and has gone above and beyond to make their space environmentally friendly.

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While Aitchison says their renovation is completed for now, they are in the middle of opening their second location in Edmonton, which is scheduled to open next year.

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SALON EVENTS

Sebastian Professional’s What’s Next Awards 2018 The sixth annual What’s Next Awards (WNA) hair competition from Sebastian Professional crowned four hairstylists in the Professional, Affiliated Artist, International and Student categories.

A photo-based competition, the What’s Next Awards released an annual hair collection (this time around that collection was Twisted, evocative of underwater realms) to inspire contestants. To become what’s next in the world of hairstyling, stylists from around the world submitted a photo of their “Twisted”-inspired look.

Congratulations to the 2018 winners from the Sebastian’s WNA! INTERNATIONAL: Rosallie Asmar, Björn Axén, Stockholm, Sweden AFFILIATED ARTIST: Jonathan James, The Harlot, Los Angeles, Calif.

PROFESSIONAL: Keisha Mines, Nirvana Hair Salon, Richmond, VA STUDENT: Rachel Alvord, Bellus Academy Poway, Calif.

WHEN & WHERE February 25 in Los Angeles

In addition to the competition, the evening showcased a powerful lineup of artistic presentations from some of the most daring talents in the industry, including Sebastian Professional’s global art director Shay Dempsey and Sebastian Professional international top artists Diva Poulos, Omar Antonio (who went all-out with a gender fluidity hair and high-fashion statement), Marylle Koken and Anthony Cole.

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The panel of judges included Sebastian Professional’s creative visionary Robert Lobetta, celebrity stylist Dominick Serna, stylist and salon owner Erik Gutierrez, Sebastian Professional international artist LaToya Velberg and Modern Salon’s editorin-Chief Alison Alhamed.

PHOTOS COURTESY OF SEBASTIAN PROFESSIONAL

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Beauty Council Celebrates Hair Fashion for a Good Cause Jon Paul Holt, one of Show it Off’s key organizers, showcased unique and creative avant-garde looks with the avantgarde artistic team through a themed presentation of women supporting and uplifting on another.

More than 500 beauty professionals from A-list salons across the country gathered in Vancouver for Show It Off, presented by BeautyCouncil. This celebration of hair fashion uniting beauty professionals took place at the Vogue Theatre, benefitting B.C. Children’s Hospital Foundation and featured 12 Canadian salon teams showcasing their work live on stage. Presentations included Suki’s Artistic Team, the Cutting Room Creative Team led by Edwin Johnston, Union Salon led by Anthony Crosfield as well as the creative teams of Joan Novak, Suzanne Martin and more.

WHEN & WHERE February 11 in Vancouver

PHOTOS COURTESY OF SALON MAGAZINE STAFF

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SALON EVENTS

On Set for Our Exclusive Photoshoot with Rocky Vitelli, Doug McMillan and our contest winner, Sarah Hess Last year, Salon Magazine ran a contest on social media offering a chance to win a photoshoot with Farouk Systems’ international stage artist Rocky Vitelli and Contessa photographer Doug McMillan at Studio Fontana in Toronto. The lucky winner was Sarah Hess, owner of Pretty and Co. salon in St. Catharines, Ont. Hess collaborated with Vitelli and created a “French Vibes” shoot, which she describes as an homage to classic style icons, including Coco Chanel and Brigitte Bardot. Hess also received a stylist’s kit filled with styling tools and products from Farouk Systems.

WHEN & WHERE November 27, 2017 in Toronto

“I learned a lot from Rocky about changing looks and would like to do more shoots now that I have a better understanding.

This experience means so much; especially since we were able to come together as a team and work alongside a great stylist, photographer and Salon Magazine,” says Hess.

“I’ve known Doug for many years and he always thought it would be great to partner with Salon Magazine to give back to the industry and [help] hairstylists who are up-and-coming to see the editorial world,” says Vitelli.

Visit SalonMagazine.ca to see more from this exclusive photoshoot.

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SALON SCOOP

1 ROLE CHANGE Neuma has recently named Kathy Simon as its global artistic director. Simon is a Contessa winner and the founder of the Mekka System of Education, a comprehensive program that teaches geometric and structural cutting principles. She was also the former Canadian Essential Looks artistic director for Schwarzkopf Professional. In her new role, the Montrealbased hairstylist will lead Neuma’s creative direction, including the brand’s design teams and development of new digital education platforms.

Jamming in Jamaica for Matrix’s National Sales Meeting

2 PROUD PARTNER

Distributors from coast to coast descended on Montego Bay, Jamaica

Moroccanoil has named Briana Cisneros as its new

for a three-day event to discuss Matrix’s new product launches for

global brand ambassador. The California-based

2018. Pierre-Luc Berube, Matrix’s recently appointed general manager,

hairstylist has a loyal celebrity client base and has been

outlined the brand’s upcoming plans and product launches, including

featured in several magazines and on TV networks E!

SoColor Cult, a vivid colour range of permanent, semi- and demi-

and MTV. Cisneros says she’s been a fan and user of

permanent shades. To close out the three-day event, attendees danced

Moroccanoil products for years and she looks forward

the night away at a Jamaican-style beach party that featured a live

to helping the brand launch exciting innovations in

reggae band.

celebration of Moroccanoil’s 10-year anniversary of argan oil-infused innovation.

WHEN & WHERE February 11 to 13 in Montego Bay, Jamaica

PHOTOS: NEUMA, MOROCCANOIL, L’ORÉAL PROFESSIONNEL

3 TAKING THE LEAD Pierre-Luc Bérubé, who has been with the L’Oréal Group since 2004, has been named the new general manager for Matrix. From 2012 to 2016, Bérubé was the national sales director for L’Oréal Professionnel and Pureology, and in 2016 he was promoted to the position of marketing director for L’Oréal Professionnel. “With such a wide expertise in marketing and sales, Mr. Bérubé will propel Matrix in Canada,” says Quoc Chay, president of professional products division at L’Oréal Canada.

PHOTOS COURTESY OF SALON MAGAZINE STAFF

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