Salon Magazine, April 2021

GR E E N M AT T E R S : HOW TO M A K E C ON S C IOUS CH A NGE

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GE T T I NG TO T H E RO OT OF M US H RO OM BL ON DE

MAXIMIZE AND GROW YOU R SA L ON BUS I N E S S

The Business of Sustainability A PR I L 2 0 2 1

salonmagazine.ca

COMING SOON

COLORBALM COLOR DEPOSITING CONDITIONERS Give your color a boost with this lively range of 6 ColorBalm conditioners used to refresh, intensify, transform and condition any hair color. Easy to apply, in just 5 minutes you can experience salon fresh color without commitment, or fear of damage.

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PROVIDES A PINK BLUSH HIGHLIGHT

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SMOOTHER. STRONGER. BRIGHTER. BETTER.

* Compared to leading competitors.

Goldwell’s new lightening range with cutting-edge technologies.

Powerful lifting performance with up to 9 levels.

The best hair condition with integrated BondPro+ Technology.* goldwell.com

READER’S

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CHOICE AWARDS

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new categories!

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Voting opens April 1 SalonMagazine.ca/RCA

April 2021 28 F E AT U R E

Going Green: How to Be a More Sustainable Salon

Interested in making your salon an eco-friendlier space?

Check out our sustainability guide for tips and ideas from salon owners who are leading the way.

32 F E AT U R E

Full Service

44 COS SA K K AS , T O N I & G U Y, LONDON, U.K.

Looking for ways to build business during these unprecedented times? Here are the expert tips every salon owner and stylist should know.

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“Being sustainable is about establishing a business that is beneficial, while recognizing our impact on the environment.”

I N S P I R AT I O N

Collections

Tim Scott-Wright; Anna Pacitto; Justin Rizzuto; Let Lew; Cos Sakkas; MODE Hair Artistic Team; Dylan Brittain; Krystia West; Guylaine Martel; Craig Chapman; Sally Brooks

58 C O N T E S S A GA L L E RY

Tracy Newton

Learn more about what inspires this Vancouverbased hairstylist, and find out why entering the Contessas’ one-photo category during the height of the pandemic made sense to her.

—HEIDI EPP, CO-OWNER OF THE REFINERY HOUSE, CHILLIWACK, B.C. ON THE COVER: HAIR: TIM SCOTT-WRIGHT, THE HAIR SURGERY, U.K. MAKEUP: STACEY ELLEN SIMPSON, WARDROBE STYLING: TSW ART TEAM, PHOTO: JAMES NICKLIN salonmagazine.ca / April 2021 9

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P RO F I L E

Tom Connell

Editor’s Letter

Find out how British hairstylist and Davines’ hair art director Tom Connell stays creative, what he most enjoys about working with a sustainable brand, and why he captured his latest collection on film.

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Publisher’s Note

A N N A PAC I T T O , SA LON PU R E , MONTR EA L

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H OW B E AU T Y BR ANDS ARE H E L P I N G T O S AV E TH E PL A N ET

INTER IORS

Something Blue

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W H AT ’ S N E W

Hairlines

L E T ’ S G E T D I G I TA L

SalonMagazine.ca

Love what you see? Don’t forget to visit our website for industry news, inspiring hair collections, Q&As, how-tos and so much more!

Get inspired by Torontobased hair salon Trichology Boutique’s welcoming design, commitment to the planet and their COVID-related business initiative that made them go viral.

Dive into this season’s exciting new haircare, colour and styling launches. Plus, how to achieve the perfect mushroom blonde colour, and some nail inspo for brides-to-be!

50 K RYS T I A W E S T, P E R F E C T LY POSH HAIR, U.K.

52 GU Y L A INE M A RTEL , GU Y L A INE M A RTEL A RTISTE S H A IR DR E SSERS , M O N T- S A I N T- H I L A I R E , Q U E .

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66 SA LON SOCI A L

Mind Over Matter

Interested in tips to help cope with emotional and financial pressure brought on by the pandemic? Resiliency specialist Dr. Robyne HanleyDafoe has got you covered!

# MYBELIEF

AUTHENTIC BEAUTY IS NATURAL AND SIMPLE. Our products are free from silicones, sulfate surfactants and parabens, instead utilizing powerful vegan ingredients.

Carefully selected and combined, what we leave out is just as important as what we put in. #AuthenticBeautyMovement.

Model & Wild Soul

Join the

#AUTHENTICBEAUTYMOVEMENT

@authenticbeautyconcept.ca Authenticbeautyconcept.ca

©2021 Imported by Authentic Beauty Concept, a division of Henkel Canada Corporation, Mississauga, ON, L5N 6C3

Editor’s Letter —

A NATURAL AND EFFECTIVE BLEACHING SOLUTION 100% mineral hair whitening powder • Bleaches hair up to 6 tones • Requires the same application time as a synthetic bleach • Does not damage hair fiber i3distribution.com 12 salonmagazine.ca / April 2021

With everything going on in the world right now, being more sustainable may not necessarily be top of mind. However, helping to create a safer and healthier future should be.

With the pandemic causing more salons to embrace “disposable” practices—ranging from masks and gloves to capes and chair covers (and more!)—there’s no time like the present to take a good look at your business and identify areas where you can improve.

While you may find yourself getting caught up in the idea of wanting to do more, doing something is better than nothing. Whether you decide to embrace new products or work with a company like Green Circle Salons to responsibly recycle salon waste, it’s the little steps that eventually make a big impact.

Not only is this our sustainability issue, but it’s also all about business. In Full Service (pg. 32), I caught up with salon owners and business experts to find out how the pandemic is forcing many to reassess and pivot their business to retain both their clients and staff.

As we’re all suffering from a bit of “COVID fatigue” right now, pushing through these challenging times and finding the positive moments throughout is how we’ll all get through this season.

While you can’t change the world in one day, you can certainly do your part to help make a difference. Give it a go!

Veronica Boodhan Editor-in-Chief

PHOTOGRAPH BY DOUG MCMILLAN, HAIR AND MAKEUP BY DIANA CARREIRO

A Moment of Reflection

DISCOVER MORE– RIGHT AT YOUR FINGERTIPS BU I L D A R E WA R DI NG CA R E E R GE T T H E L AT E ST I N DUST RY N E WS S E E ST U N N I NG C OL L E C T ION S FIND THE T E CH N ICA L A DV ICE YOU CR AV E

salonmagazine.ca SalonMag Salon_Magazine salonmagazine SalonMagazine

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Salon Magazine ISSN 1197-1495, VOLUME 30, ISSUE 3 SALONMAGAZINE.CA

EDITOR-IN-CHIEF Veronica Boodhan veronica@salonmagazine.ca

Publisher’s Note —

ASSOCIATE ART DIRECTOR Stephanie MacDonald Gallant stephanie@salonmagazine.ca ASSISTANT EDITOR Sami Chazonoff sami@salonmagazine.ca SOCIAL MEDIA SPECIALIST Shanice Romelus shanice@salonmagazine.ca CONTRIBUTORS Liz Bruckner, Barbara Burrows

GROUP PUBLISHER Laura Dunphy laura@salonmagazine.ca SENIOR ACCOUNT EXECUTIVE Jordan Miandro jordan@salonmagazine.ca INTERN Lauren Farrugia intern@salonmagazine.ca

Sparking Creativity

PRODUCTION MANAGER Alan Swinton production@salonmagazine.ca

Based on the recent conversations I’ve been having with people throughout the industry, many are feeling the need to recharge their creative battery.

In the salon world, we usually attend live hair shows to help kick-start our creative juices. However, the ongoing pandemic has forced us to change our approach (at least for the time being), which is why our team has included something special with this issue to help motivate you during these challenging times.

As you’ll notice, we’ve added a beautiful Contessa entry guide loaded with great info and tips to get you thinking about entering this year. After our very successful virtual event last November, our team went back to the drawing board to continue brainstorming new ways to make submitting easier and more cost-effective. After a series of round-tables and plenty of conversations with past entrants, winners and photographers who generously gave up their time to offer valuable input, we settled on a series of tweaks and additions that streamline the entry process. Among the updates: Help for newer hairstylists. A recurring comment we heard was that first-time entrants simply don’t know how to start the creative process. After much discussion, not only have we broken down the steps so they’re easier to understand, our entry guide also includes details for every Contessa category.

Whether you’re new to Contessa or are a long-time entrant, you may feel the need to refocus, especially after the past year. If you’re looking for something to inspire you while bringing together your co-workers and staff, nothing does that better than the Contessas. After all, it’s why so many people enter, year after year. It’s often the journey that’s just as exciting as the awards gala. Doing the research, generating creative ideas and practicing your looks are all an invaluable part of the experience.

It simply makes you better at what you do!

While it’s understandable that the pandemic has been especially difficult for salon owners and stylists based in regions still under lockdown, I encourage you to use this time to find a creative outlet to express yourself and uplift your spirit.

Salon’s goal is to offer hope and light to this incredible industry, and with that in mind, we’re extending our entry deadline to September once again to offer entrants as much time as possible to plan while we all continue to navigate through the unpredictable months ahead. We’re in this together. Stay strong, my friends!

CIRCULATION MANAGER Adrian Holland helpdesk@subscriptions.salon

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CHIEF EXECUTIVE OFFICER Tom Arkell tom@salonmagazine.ca

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The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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salonmagazine.ca ➣ Best of the Best It’s almost time to enter the 33rd annual Contessa Awards! See our new rules, tips and more to help you get ready for the biggest professional beauty competition in Canada.

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Runway Ready READER’S CHOICE AWARDS

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Learn how to recreate the highfashion looks you’ve seen on the runways! Check out our website for tips, tricks and how-tos from Fashion Week.

Get Ready to Vote

It’s time for the 10th annual Reader’s Choice Awards! Beginning April 1st, have your say on your favourite brands, products and tools for a chance to win one of three $100 Visa gift cards! Find out more at SalonMagazine.ca.

➣ Looking for ways to spend your downtime?

Refine your skill set with free virtual education classes from industry pros across Canada and around the world. Check out our listings for the most up-to-date info.

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So You Think You Can Style?

Here’s your opportunity to put your styling skills to the test! Beginning April 5th, enter our latest So You Think You Can Style? contest, sponsored by Moroccanoil! This time, we’re looking for your best editorial hair creations.

Enter for a chance to win styling tools, an education package and more!

PHOTOS: CODY RASMUSSEN, GETTYSTOCK

LEARN TO EARN

JUMPSTART YOUR LOOKS WITH THE LATEST LAUNCHES IN CARE, COLOUR, STYLING, FINISHING AND NAILS.

PHOTO: HAIR: JOANA NEVES, LONDON, U.K. & SABRINA DIJKMAN, NETHERLANDS, ALTERNA HAIRCARE EUROPE, HAIR COLOUR: YNGVE THON & MONICA DORATI, MAKEUP: SABRINA DIJKMAN, WARDROBE STYLING: MIRA USZKUREIT, PHOTO: JACK EAMES

➣ In the Reflections collection from Alterna Europe’s editorial director Joana Neves and creative brand ambassador Sabrina Dijkman, everyday looks are transformed with an haute couture-inspired elegance. With clean lines and sleek styles, such as the high-hold statement pixie cut with finger waves (pictured), the collection is all about celebrating beauty and individualism—to enhance clients’ reflections and inspire them with new styles that best represent them by helping recognize the power in their individual beauty.

To view more photos from this collection, visit SalonMagazine.ca.

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Customization is Key

Hairlines — NEWS

Tackle all of your clients’ hair dilemmas with Schwarzkopf Professional’s new Fibre Clinix.

Formulated with a proprietary repair technology, Fibre Clinix is the in-salon service that clients have been waiting for! This customizable haircare range allows you to offer personalized options to your individual client. With the brand’s Triple Bonding Technology, which strengthens the hair structure by building new bonds, and C21 Technology that improves natural movement and manageability, the Fibre Clinix line will leave your clients’ locks stronger and more vibrant than ever. The threestep system begins with the Tribond Shampoo to cleanse and prepare hair, followed by a choice of two Tribond Treatments (for fine or coarse hair), finished with the customized final step of a choice of five Fibre Clinix Boosters for colour vibrancy, repair, hydration, volume or manageability—all depending on hair needs. Plus, the boosters can be combined to address multiple concerns. Whether your client needs to target more than one hair dilemma or wants to apply the service after their colour for even stronger, more vibrant results, this versatile in-salon range is the perfect add-on service.

T U R N U P T H E VO L U M E

Take your hair to the next level with Kenra’s latest volumizing products.

M A R K YO U R CA L E N DA R S

Get ready for the 2021 Beauty Envision Awards!

While awards season has officially started for film and television, it’s also just begun for the world of beauty! TrendVision is gearing up for the 2021 Beauty Envision Awards, a hairstyling and nail art competition with 13 categories open to salon professionals across North America. Since many competitions and events were forced to go the virtual route last year as a result of the COVID-19 pandemic and lockdown restrictions, this competition has high hopes for a LIVE show! The semi-finalists and finalists will be announced in June, and the live show and winners’ announcement is slated for August 15th in Las Vegas.

Although organizers are hoping for an in-person experience, the event format will all depend on the circumstances and restrictions surrounding the pandemic, so stay tuned for more information. Whether it’s live or virtual, or if you’re a student or industry champ, you’ll want to get in on the action. The entry deadline is on May 20th, so don’t delay. To enter: Post a photo of your look on Instagram with the category you wish to enter as the hashtag, and tag @wellaeducation in the caption. For more information, visit beautyenvisionawards.com.

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Looking to create long-lasting styles with three times the volume? Kenra’s Volumizing Powder 14 contains a water encapsulated formula that’s dispensed via a targeted puff spray for an easy, mess-free application.

Plus, the workable formula doesn’t leave behind any residue, so your clients won’t believe how easy it is for them to recreate their favourite styles at home.

To help shape your styles, Volumizing Spray Clay 15 is a bodifying sculpting spray with an ultra-dry formula that offers a medium hold to help plump up flat or limp hair while providing touchable texture and volume with a longlasting yet flexible finish.

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Calling All Creatives!

Hairlines — NEWS

American Crew’s 2021 All-Star Challenge is officially open for entries.

CHOICE AWARDS

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PHOTO (CLOCKWISE): SCHWARZKOPF PROFESSIONAL, AMERICAN CREW, GOLDWELL, KENRA PROFESSIONAL, THE WELLA COMPANY

American Crew is accepting submissions for their 2021 All-Star Challenge as they search for top talent in the grooming industry. Barbers and hairstylists are encouraged to participate in this photo-based competition by creating a hairstyle that captures the trendsetting yet timeless spirit of American Crew while using the brand’s products. The five 2021 All-Star Challenge winners, which will be announced on June 7, 2021, will receive a $5,000 monetary prize and an all-expenses-paid trip to Barcelona, Spain, to participate in an editorial photo shoot alongside American Crew’s founder and renowned photographer, David Raccuglia.

Visit allstarchallenge.americancrew.com for more details.

e v i n n A MEMOR A BLE MILESTONE

Have Your Voice Heard!

Get ready to vote for your favourite products, brands and tools in our 10th annual Reader’s Choice Awards—the only professional beauty awards in Canada! Cast your vote in any or all of the 28 categories (including five new ones: Canadian Brand, ColourDepositing Conditioner, PreStyling Product, Semi-Permanent Colour and Vegan Product) for a chance to win one of three $100 Visa gift cards. Voting opens April 1st so don’t miss out!

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Light Up Get flexible, freehand lightening with Goldwell’s LightDimensions.

Integrated with BondPro+ Technology, LightDimensions offers a whole new range of lightening options. With four SilkLift high-performance lightening powders (SilkLift Strong, Zero Ammonia, Control Pearl or Control Ash), each contains the brand’s Anti-Yellow System for even and clearer colour. Plus, Goldwell’s new Brightener is available in Silver (levels five to seven) and Natural (levels seven to nine) for controllable lifting and toning. Not only will you feel good about your clients’ colour results, but also about your environmental impact since SilkLift comes in a foldable pouch made with 80 per cent less plastic!

Visit SalonMagazine.ca/RCA for more information.

salonmagazine.ca / April 2021 19

Hairlines — NEWS

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More Product, Less Waste Create natural-looking styles (without the guilt!) with the revamped Work Hard Molding Paste from Redken Brews.

Contessa Callout!

Here’s everything you need to know about this year’s rules and regulations.

It’s back and better than ever! While the formula is as great as it’s always been at offering maximum control with a smooth, natural result, Work Hard Molding Paste can now be found in a brand new bottle containing 50 per cent more product and 68 per cent less plastic! Made with polystretch fibres to keep styles flexible with a firm yet pliable consistency, your male clients’ hair (and the environment!) will thank you.

It’s that time of year! That’s right—we’re already gearing up for the 33rd annual Contessa Awards.

And this year, we’re excited to share how we’ve made entering easier than ever!

We’re introducing a new, three-tiered system for participating. Whether you decide to do a creative shoot or would like another chance at entering your past non-winning work, this is YOUR year!

Refresh For all categories (except Canadian Hairstylist, Canadian Salon Team and Master Colourist), any past, non-winning work that’s been refreshed (eg. previously photographed collections that have been edited to include a new background, different take/photo, effect, etc.) can be re-entered.

Comeback Any past, non-winning work can be re-entered for the following categories only: Canadian Colourist, Canadian Nail Artist, Emerging Hairstylist, Freestyle, Makeup Artist, Provincial Categories, Session Hairstylist and Salon Interior Design.

New While we encourage new entries for all categories, the following categories must be entered with collections that have never been entered into the Contessa Awards: Canadian Hairstylist, Canadian Salon Team and Master Colourist.

Help your clients hide their grey hair with Joico’s Tint Shot Root Concealer.

Have your clients been inquiring about ways to camouflage their grow-out? Joico’s Tint Shot Root Concealer contains a flash-dry formula that’s available in three shades to conceal unwanted roots. Formulated with Moringa seed oil to help boost softness and promote healthier hair, it also features natural iron oxides that offer a protective coating for longlasting coverage. Plus, the spray dries quickly, lasts all day and gets to the root of the problem by ensuring that your clients’ roots won’t cause them any problems! An added bonus: It’s a great solution to help fill in thinning areas to create the illusion of thicker-looking hair.

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Cover Up

NOTE FOR ALL CATEGORIES, WE STRONGLY ENCOURAGE THE INCLUSION OF MODELS WHO ARE PEOPLE OF COLOUR TO REPRESENT THE BEAUTY OF CANADA’S DIVERSITY.

Number of Models We’ve removed the rule for the number of models required per collection/entry, which means you can utilize one model with three different looks (or five different looks) in all categories.

For this year only, we’re also allowing the use of mannequin heads in all categories!

Entry Deadline: September 8, 2021 Visit SalonMagazine.ca/Contessa for more information.

Don't forget to check out our enclosed Contessa Awards Entry Guide for more helpful tips!

PHOTO (CLOCKWISE): REDKEN, ORIBE, OLIVIA GARDEN, UNITE, HOTHEADS HAIR EXTENSIONS, JOICO

IMPORTANT EDITING OF THE HAIR’S CUT, SHAPE, STYLE OR COLOUR IS NOT PERMITTED.

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Sun-Kissed Styles Hairlines — NEWS

Help your blonde clients have more fun with Oribe’s newest Bright Blonde products.

Say hello to two new vegan products from Oribe’s Bright Blonde line! The Essential Priming Serum is a lightweight serum that replenishes essential moisture while tackling brassiness by using violet and pearlized pigments for brighter blonde hues. Bonus: It’s also great for product layering and heat protection! The Sun Lightening Mist is made with fruit extracts and plant-powered ingredients, such as lemon extract, to gradually brighten the hair, provide UV protection and leave locks feeling weightless while looking shiny and nourished.

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Turn Up the Heat

STR ENGTHEN YO U R B O N D S

Get softer, more flexible keratin bond extensions with Hotheads’ Keraflex.

This new three-step hair smoothing system tames, strengthens, repairs and adds volume to hair without damage! First, cleanse hair with the Active Wash to detangle locks, seal in moisture and fight frizz. Then, condition hair with the Hydrating Complex to rebalance the hair and scalp, repel humidity and soften strands. The last step is to coat hair with the macadamia nut oil-infused Heat Activator, which works to seal the cuticle and smooth strands. Finish with your favourite heat styling tool, as the heat activator works to create a protective, anti-humidity seal.

TOOLBOX TOOLBOX TOOLBOX TOOLBOX TOOLBOX TOOLBOX

It’s time to elevate your extensions game with Keraflex, a matte keratin extension bond that allows for a more discreet application.

The pre-customized, one-centimetre bond height saves time, while the pre-layered ends allow for a natural blend. Plus, the colour palette consists of 21 shades, which means finding a perfect match for your client will be an easy feat. Available in three lengths, it can be worn for up to five months at a time. Translation: Your clients can rock the locks of their dreams— even in quarantine.

Change up your styling game with UNITE’s RE:UNITE SILKY:SMOOTH System.

Olivia Garden ThermoVent Brush Patented one-piece ventilated barrel design for better airflow to reduce drying time and prevents damage |

| Features natural boar and ionic bristles for superior tension control, reducing flyaways and frizz, especially on textured hair

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Anti-static bristles help hydrate the cuticle for shinier results

| Scalp-hugging barrel and ventilation system allow for both heat and cool shots to seal in looks

Available in four brush sizes (1.75”, 2”, 2.5”, 3”) |

“The barrel design has maximum airflow capabilities and the ergonomic design of the handle is extremely comfortable, which means no hand cramps! The weight, size and combination of boar and ionic bristles offer great tension and allow for fastdrying, frizz-free results.”— Mandy Kinn, educator for Olivia Garden

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Plant Love

Think Green WITH SUSTAINABILITY CONTINUING TO MAKE ITS WAY TO THE BEAUTY INDUSTRY, FIND OUT HOW THESE BRANDS ARE RISING TO THE CHALLENGE.

Eco-Conscious FREE

From FDA-approved plastics to reduced amounts of water and waste during their packaging process, Pureology continues to be a leader when it comes to sustainability in the beauty industry. Not only are their shampoo and conditioner bottles created with 95 per cent PCR materials, they’ve also minimized their additional packaging while utilizing cartons made of 100 per cent recycled fibre. An added bonus: The products contain 100 per cent vegan formulas that deliver optimal results while also helping to reduce the brand’s carbon footprint and show the plants (and planet) some much-needed love!

Being Mindful

As they continue on their dedicated eco-conscious journey, KMS is implementing new programs to enhance the environmental and social impact of their products.

The brand’s efforts will include the incorporation of environmental/sustainability icons and labelling, along with responsible sourcing, mindful water usage and minimalistic packaging. In addition, they will be more transparent about their ingredients, use 100 per cent recyclable packaging for all shampoos and conditioners, and reduce their eco footprint by partnering with the Ball Corporation—a leading provider of sustainable aluminum packaging—to switch to lightweight aluminum, saving a total of 1.4 tons of aluminum each year.

Making Waves

As a leader in sustainability, Kevin.Murphy is opening up about their commitment to ocean plastics. Two years ago, the company announced their ground-breaking initiative to produce all future packaging with 100 per cent Ocean Waste Plastic (OWP). In December 2020, Kevin.Murphy released a statement confirming they have not been able to meet their ambitious goal due to supply chain issues and would be relabelling all of their new packaging to reflect this. The company is exploring new avenues that will enable them to use as much ocean plastic and PCR in their packaging as possible in an effort to continue to reduce their footprint. They will also continue to remove plastics from oceans at a 1:1 ratio to their packaging.

Biolage is on a mission to continue to produce products that are good for hair and the planet. In addition to clean formulas made with vegan ingredients, paraben-free shampoos and conditioners, plus a full range of natureinspired products, their bottles are also eco-friendly as they’re made from PCR plastic and are all recyclable. And that’s not all: Biolage’s primary manufacturing facility is 100 per cent carbon-free and powered by solar energy.

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Going Greener

Known for their fragrant and luxurious products, Moroccanoil is also aiming to be recognized for their sustainability efforts. Along with the signature Moroccanoil Treatment, which is sold in glass bottles comprised of 35 per cent recycled glass, and Color Depositing Masks, which are sold in tubes made of 50 per cent PCR plastics, the brand has committed to packaging orders with recyclable paper while utilizing their solar-powered primary factory. An added bonus: They’ve also committed to never testing on animals.

PHOTO: GETTY STOCK, NOUN PROJECT

Hairlines — THINK GREEN

Rooted in Science

To reinforce their devotion to the planet, Redken has announced that all shampoo and conditioner packaging (excluding caps) will be made with at least 93 PCR plastic, and bottles will now be made in the shape of scientific beakers. As part of their new approach, Redken’s labels will now feature a hair type navigation and a breakdown that outlines key ingredients. The brand has also announced that their products are now certified by Cradle to Cradle, an institute that recognizes products that meet safety standards and are responsibly made. To earn this certification, Redken’s products were evaluated in five key categories: Material Health (Ingredients), Material Reutilization (Packaging), Water Stewardship and Renewable Energy (Manufacturing), and Social Fairness (Supply Chain/Human Rights).

The cherry on top? As part of Redken’s renewed dedication to inclusivity, all shampoo and conditioner packaging will now feature braille text, making their products more accessible to the visually impaired.

Mediterranean Chic Working in the beauty industry for nearly three decades, Antonio Corral Calero is an icon in the world of editorial hairstyling and has been working with Moroccanoil since the company was founded in 2008.

Born and based in Barcelona, Antonio Corral Calero first met Moroccanoil co-founder, Carmen Tal, when he was living in Montreal—an experience that changed his life. Since then, he’s been travelling the world as the brand’s global creative director.

“Being on this journey with Moroccanoil is amazing because we get to be inspired and inspire others, which is so important,” he says. “But it’s more than that. We get to showcase amazing products while also showing people the beauty in embracing who they are.”

Thanks to his work with Eurovision and Fashion Week, Corral Calero is very much in tune with hair and fashion trends— which comes in handy when collaborating with the team on new product launches.

He shares, “I love being part of the creative process and giving my input on what works, what doesn’t, and what I’d like to see.”

His latest project with the brand is its Education Identity Collection—a series of images that represent what’s currently going on in the world of beauty by drawing inspiration from styles of the past that are still relevant and iconic today. “We wanted to showcase beautiful women who each identify differently when it comes to what they love, how they style themselves, and what they want to project to the world,” he says.

For one of the models in the collection, Corral Calero created a hairstyle that’s reminiscent of his trips to Italy and the Mediterranean. “This whole look was inspired by the people and the artists: how they dress and what they do to their hair,” he shares. “So, I gave her a French twist

that was a little undone and dishevelled.”

Think: a woman who goes for lunch in Capri and then takes a boat to another island, creating a look that becomes more lived-in due to the natural elements.

For a model with curls, it’s all about beachy waves and natural texture. “This look embodies freedom and liberation— embracing beautiful hair, no matter the size of your curls or the texture of your hair,” he says. “It’s nice to let hair dry naturally after a day at the beach, it enhances any type of wave you might have.”

The rebellious vibe was also intentional and part of the overall theme—in the classic and refined way that Moroccanoil is known for. Corral Calero explains, “We wanted to simplify things and only use two to three products, so we chose looks

that were quite easy to undo, touch up, brush out, and redo.”

For the final look, he worked with a model with very tight, coily hair, using Moroccanoil Curl Control Mousse—a lightweight, argan oil-infused airy foam that instantly defines curls and leaves them shiny, nourished, and frizz-free.

Corral Calero says he wanted to pay homage to the model’s background by choosing a bold and distinctive outfit that showcased her stunning features. “Her parents are from South Africa, so she felt very powerful wearing something with that statement and meaning behind it,” he says.

“With this collection we hope to inspire people to look at these images and see themselves reflected.” He adds, “The reason we create Moroccanoil products is to not only satisfy our clients and customers’ haircare and styling needs, but to also give them the space to let their creativity shine and feel beautiful inside out.”

ANTONIO’S GO-TO According to Corral Calero, his favourite product is Moroccanoil Treatment. “It’s my holy grail product that I put everywhere!

We spent seven to eight hours on set creating these looks, plus almost three more hours on touch-ups, so it was a very long day. It was a great foundation for hair that allowed me to easily create different looks.”

S P O N SO R E D BY M O RO CC A N O I L

“I DO” HUES

Hairlines — NAILS

CELEB NA IL LOOKS

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Artistic Nail Design Add some sweetness to your look with Don’t Call Me Sweetie, a soft blush shade from the Sugar Free collection.

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Fresh Tips Brighten up with nail inspiration from Fashion Week, fashion-forward celebrities and trendsetting influencers.

1 Jennifer Lopez is pretty in pink in Coach’s new campaign, sporting this sleek and shiny pastel manicure by celebrity nail artist Tom Bachik.

2 These nude, yin-and-yang style nails from Rebecca Minkoff’s latest NYFW presentation are subtle and elegant yet fun and groovy.

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3 Love is in the air with Hailey Baldwin Bieber’s girly manicure, featuring glitter and pink hearts.

4 Nail art is back in a big way, from asymmetrical patterns to cute designs.

Influencer and DJ Hannah Bronfman is right on trend with her creative carpet-inspired mani.

5 Influencer and fashion designer Danielle Bernstein is rocking colourful, retro-inspired squiggly-line nails to welcome the warmer months.

6 Former Bachelorette star Tayshia Adams is strutting into spring with a vibrant halfmoon mani.

Entity Get a pop of pretty purple with My Best Look from the New Day collection.

G U E S S W H O ’ S B AC K !

OPI re-introduces actress Kerry Washington as their new brand ambassador.

After joining the brand as their first-ever creative ambassador in 2016, actress and activist Kerry Washington is reuniting with OPI in time for the company’s upcoming 40th anniversary! Throughout the year, OPI will spotlight 40 of its iconic shades—one for each of its 40 years. Among the shades is We the Female, a commanding red shade the actress co-created with OPI’s co-founder, Suzi Weiss-Fischmann, from the “Washington, D.C.” collection. “We are delighted that Kerry is reprising her role as brand ambassador during our anniversary year,” says Weiss-Fischmann. “She is a woman of style and substance who is fierce in everything she undertakes, from acting to activism.”

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OPI The delicate pale pink Let’s Be Friends is back from the brand’s beloved Hello Kitty range.

CND Chance Taker from the Colors Of You collection is the perfect hint of “something blue.”

PHOTO: INSTAGRAM, ARTISTIC NAIL DESIGN, BIO SCULPTURE CANADA, ENTITY, OPI, CND, GETTYSTOCK

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Bio Sculpture We’re falling for Maria, a shimmery pink metallic hue from the latest Evo collection.

➣

Hairlines — NAILS

HERE’S HOW TO MAXIMIZE YOUR NAIL SERVICES TO BUILD (AND PROTECT) YOUR BUSINESS.

Tough as Nails As many nail salons have now reopened—for the second time—since the start of the pandemic, it’s time to start thinking about how to get clients back in for their regular mani/pedis.

“The pandemic has created feelings of upheaval throughout this past year, burdening salon owners and operators financially,” says Jennifer Mather, director of business development for CND. “Our regular salon guests have had to DIY at home and don’t know when they can return to their regular salon visits. It’s time to get customers safely back to our nail tables.”

Service Check While the second set of lockdowns were shorter than last year’s (for most parts of Canada), they didn’t prevent many people from relying on at-home options for their nail care needs. So, it shouldn’t be a surprise that some clients may now be in search of more value.

According to Mather, CND’s new Plexigel—a three-step nail enhancement system—offers both longevity and value. “Whether it’s to save or repair cracked or broken nails, plump and shape flat nails or create customizable length, this service is adjustable to our different clients’ needs,” she says.

“It’s a versatile and convenient brush-in-a-bottle gel system that provides up to three (or more) weeks of strength, length, and shape.”

While traditional nail enhancements haven’t been for everybody, Mather adds that Plexigel feels lightweight and looks natural.

Pricing Your Art In addition to enhancements, nail art continues to be one of the industry’s most profitable services.

Since pricing is often based on time, it’s important to book your appointments with this in mind.

“It’s a great way to boost add-on sales revenue,” says Mather. “For some, a simple line or single stone is enough, while others prefer their nails to be all intricately patterned or blinged-out.”

“The evolution of nail art is unbelievable and the

range of products now has taken it to the next level,” adds Samantha Silvius, an educator for OPI based in Leamington, Ont. “We’re stepping outside the box, and clients are finding their own individual vibe.”

Since some nail art can take considerably longer than others, it’s important to make sure you’re managing your clients’ expectations. With the pandemic changing the flow of a salon—both in terms of the number of clients allowed and the amount of time you spend with them— communication is key. “If time is a concern, we can consider options like stamping or decals,” says Silvius. “Perfecting simple techniques like lines and dots will also reduce time but still provide a handpainted charm.”

“Art can be a bold colour, a line or stone, geometric patterns, negative space, stamps, glitter, chrome, or all this combined,” says Mather. “After being stuck at home for so long, some clients have toned down their nail art while others have amped it up. The question is, ‘What makes them happy?’”

PRO TIP LOOKING FOR A TIME-SAVING NAIL ART HACK? OFFER PRESS-ON TIPS WITH INTRICATE DESIGNS THAT HAVE BEEN PRE-DONE. NOT ONLY CAN THESE BE KEPT NEAR YOUR STATIONS TO INSPIRE CLIENTS, BUT THEY’RE A QUICK-SALE OPTION THAT’S BOTH TIME EFFICIENT AND COST EFFECTIVE.

“NAIL ART IS HERE TO STAY. IT’S CHANGED WITH SEASONS AND TRENDS, BUT HAS COME TO REST WHERE IT’S TRULY IN THE EYES OF THE BEHOLDER.” —JENNIFER MATHER, DIRECTOR OF BUSINESS DEVELOPMENT FOR CND

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Hairlines — COLOUR

➣ LEARN WHY THIS EARTHY COLOUR TREND IS THE PERFECT TRANSITIONAL SHADE FOR YOUR CLIENTS THIS SEASON.

Mushroom Blonde Whether your brunettes are looking to lighten up this spring, or blondes are seeking a seasonal change, mushroom blonde is a perfect hybrid tone that can be the solution they’ve been waiting for.

“The mushroom trend is a great choice for natural blondes wanting to go darker and for brunettes wanting to go lighter,” says Lisa Schoor, a Winnipeg-based colourist at Cutting Loose Hair Design and artist for Joico. “It’s a new take on the silver trend and the ash version of the bronde trend. It’s a very low-maintenance colour full of dimension, which I believe a lot of clients are wanting now.”

Less is More The pandemic has brought about a rising demand for more natural-looking colour with a softer growout. Mushroom blonde checks all of the boxes!

“The trend of ‘less is more’ is really in,” says Safiya Abaoen (aka. @hairbysafiyaa on Instagram), a salon owner and colourist based in St. Catharines, Ont. “Something more sun-kissed—that Victoria’s Secret model, natural and sexy look—is really in. It’s one of those colours that when you see it on the skin, it’s just so gorgeous. It’s so soft and beautiful—there’s no other colour like it.”

While the result is meant to be natural, Abaoen says there is still a considerable amount of work involved to create the right tone. “Hair needs to achieve a certain level of lightness. You almost have to cancel out all yellow or orange in the hair,” she says. “We don’t need to make people overly blonde.

If someone lifts more orange or more blonde, you’ll tone accordingly.”

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Work Smarter, Not Harder During the application, Schoor says it’s important to use techniques that will enhance the end result. “As long as there is dimension within the application, anything goes, but it depends on the length of hair and style of haircut,” she says. “For longer hair, I would do either a balayage, foilayage or melt, or highlights or freehand tip-out for shorter lengths.”

Not only does the application technique differ based on the hair’s length, but on your client’s features, skin tone and personality. “When I do a consultation, the things I always look at are eye colour, skin tone, body shape and percentage of grey,” says Schoor, who says mushroom blonde can be a universal colour if tailored to the client.

“When you look at the top and bottom of a mushroom, there is a whole variety of shades to be found, so in my opinion I think it can be adjusted to suit almost anyone.”

PRO TIP WHILE ABAOEN IS OFTEN ASKED FOR HER COLOUR FORMULAS ON INSTAGRAM, SHE ADVISES AGAINST GETTING TOO FIXATED ON FORMULAS AND SAYS IT ALL COMES DOWN TO THE TONING. “ONE FORMULA CAN’T WORK FOR EVERYTHING. DON’T GET STUCK ON IT BECAUSE EVERYONE LIFTS DIFFERENTLY. FOCUS ON THE LIGHTNESS AND YOU’LL FIGURE OUT THE FORMULA ALONG THE WAY.”

➣

TEXT: VERONICA BOODHAN, PHOTOS: GETTY STOCK, NOUN PROJECT, HAIR: DARREL STARKEY-GETTINGS AND SAFFRON BURTON, TAYLOR’S HAIR STUDIO, U.K., MAKEUP: AIMEE GARNER, PHOTO: DAN THOMAS

PRO TIP GOGUEN ADVISES AGAINST ADDING HIGHLIGHTS, WHICH CAN CREATE TOO MUCH DEFINITION AND APPEAR STREAKY. “WHEN YOU LOOK AT MUSHROOM BLOND, IT’S A SOFT, BLURRED, DEEPER BLONDE. YOU CAN SEE DIMENSION BUT IT’S MORE MELTED. JUST LIKE A MUSHROOM— COLOURS ARE BLENDED TOGETHER.”

“I TELL A LOT OF MY CLIENTS THAT IT’S TIME TO GET AWAY FROM THE OVERLY BLONDE, HARSH ROOT, HARSH GROWOUT LOOK, AND JUST FOCUS ON CREATING THAT BEAUTIFUL DIMENSION IN THE HAIR.”

Joico LumiShine Ash Ash Series A line of seven permanent and demipermanent liquid shades that neutralize warm tones while protecting hair and reducing breakage.

— SAFIYA ABAOEN, OWNER OF HAIR BY SAFIYAA, ST. CATHARINES, ONT. For Stephanie Goguen, a Montreal-based hairstylist and creative artist for Oligo Professionnel, she will utilize different techniques, and even combine techniques to get her clients to their desired result.

“You can do a mushroom blonde with balayage or colour graduation if they don’t want a lot of maintenance, or a shadow base with blurring or foilayage and it’s going to have a very natural, flowy look to it,” she says. “I do so much foilayage and it grows out so beautifully, but there are so many cool techniques now. Sometimes I’ll blend techniques together, like with a money piece in front, with shadow base and colour graduation in the back.”

Colour by Lisa Schoor, Cutting Loose Hair Design, Winnipeg

Goodbye, Grow-out!

As many clients are still experiencing harsh growouts—thanks to the pandemic’s lockdowns— more are looking at ways to embrace their natural grey.

Introducing mushroom blonde as a way to create a blended, polished result may be the pick-me-up their hair needs.

“For clients with grey hair who want something lower maintenance than covering regrowth every three weeks to blend greys, mushroom blonde can be a great colour,” says Goguen. “It’s a deep, multidimensional look that’s good if you want to hide white hairs. Or if you have grey, ashy hair and you want a colour that will blend with your natural colour, but with a pop of blonde lightness. You get the multitones without the maintenance of having to come back all the time. It’s on the ash beige side, but with a sparkle of warmth.”

“I had so many clients come back [after the first lockdown] and say they want something lowmaintenance with more of a natural look,” echoes Abaoen. “It’s one of those tones that will last quite a bit and will fade beautifully.”

When it comes to at-home maintenance, mushroom blonde can be easy to care for, as long as it’s followed by an in-salon toner. “This trend is very low-maintenance, so for longer hair you could definitely go three, six or nine months between visits,” says Schoor. “If it’s grey coverage, then aim for every five to six weeks, though you won't have to add dimension every time.”

L’Oréal Professionnel Majirel A permanent colour cream that offers 100 per cent grey coverage and can lighten up to three levels.

Oligo Blacklight Extra Blonde This highperformance, dust-free lightener can be used on and off the scalp to lift up to nine levels.

Revlon Professional Nutri Color Creme A three-in-one blend of colour, care and shine to condition and maintain hair colour.

salonmagazine.ca / April 2021 27

With concerns about climate change and the rising demand for eco-conscious products and practices, we chatted with salon owners who are doing their part to create a more sustainable salon environment.

BY SAMI CHAZONOFF

Sustainability, it seems, is a perennial buzzword that continues to grow in popularity while spanning multiple industries. Though attaining maximum compliance may seem like an impossible goal, more and more salon owners and stylists are starting to clean up their act—literally!

“Sustainability can sound like an overwhelming undertaking and can even seem unachievable, but I can wholeheartedly say that it has been worth our time,” says Heidi Epp, co-owner of the Refinery House in Chilliwack, B.C. “The evidence of it being a worthwhile pursuit from both a business perspective and an environmental perspective is becoming clearer and clearer. It’s totally doable and for us, totally worth it.”

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PHOTOS: GETTY STOCK, GREEN CIRCLE SALONS

GOING GREEN:

How to Be a More Sustainable Salon

A Sustainable Start While the path to becoming a sustainable salon isn’t clear-cut, it’s all about doing your part to care for the environment and the health of your community.

For Desiree Liley-Paterson, owner of The Beauty Parlour, an Edmontonbased salon that is built with primarily recycled materials and carries ecoconscious products, she makes a concerted effort to create and maintain a healthy environment for all. After working in the industry for more than 20 years, she first encountered the word “paraben” when working with a client who had just finished cancer treatment.

“After doing more research on parabens and other chemicals, I was motivated to find a way to live more healthily in my career,” she says, and encourages others to research and check their resources if they’re truly interested in creating a more sustainable career and work environment. “Get in contact with suppliers directly to ensure their values align with yours.”

In addition to working with her salon’s suppliers, Nathalie Lecours, owner of Cléo Coiffure in Montreal, works with Green Circle Salons to help ensure that she and her team are doing their part. “Every year we collect over 200 pounds of waste consisting of hair, foil, paper, cotton, gloves and colour waste,” she says. “And now,

➣ The PPE Recovery Initiative is a PPE disposal station to dispose of singleuse PPE in the salon during the pandemic, provided by Green Circle Salons.

“OUR CLIENTS ARE VERY PROUD THAT TOGETHER WE CAN MAKE A DIFFERENCE AND HELP THE PLANET BECOME A BETTER PLACE. IT’S WITH THEIR SUPPORT THAT WE CAN DO WHAT WE DO, BECAUSE WE’RE STRONGER TOGETHER.” –NATHALIE LECOURS, OWNER OF CLÉO COIFFURE, MONTREAL

with the pandemic, Green Circle is also collecting all of our single-use PPE to ensure it gets properly recycled.”

According to Epp and her business partner Aly McRae, sustainability is multifaceted and spans from the products a salon carries, to the way a business runs. Implementing smaller practices into your salon’s routine and being more aware when it comes to the origin of products and ingredients is a good place to start.

“Starting this journey requires a small level of practices,” says Epp. “Asking questions and doing research is a costfree start. Also, begin by looking at ways to recoup costs so you’re not stuck having to do it in real time.”

While it’s important to keep money aside, especially when contemplating any business changes, salon owners should also be aware of the time and energy that comes along with

implementing sustainable practices and ensuring that they’re up for the challenge before finally taking the leap.

“You have to ask yourself if you have the time and energy to sit down with your team members and go over what matters to you and your business so they can be on the same page,” says Epp. “Educating your team and aligning visions is all part of developing a sustainable business.”

Another critical step is ensuring that your clients are also on the same page.

“We let our clients know ahead of time that we charge an eco-fee as part of our Green Circle program,” says McRae. “This not only helps keep them in the conversation, but it also isolates the type of client we get, and no one is shocked about our sustainability story. Being upfront about it is important for both your business and the client.” ➤

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Clean Products

PRO TIP LILEY-PATERSON SUGGESTS FORMING A RELATIONSHIP WITH YOUR DISTRIBUTOR WHO KNOWS EXACTLY WHAT YOU WANT AND HAS A DEEP UNDERSTANDING OF PRODUCTS THAT WILL ALIGN WITH YOUR GOALS.

Choosing products for your salon can be difficult, no matter what type of salon you operate. However, if you also want them to meet eco-friendly qualifications, it can be even harder.

For Heather Wenman, owner of Studio H Artist Group, an environmentally conscious salon in London, Ont., it was important for her to provide more natural alternatives, such as L’Oréal Professionnel’s Source Essentielle haircare line and INOA ammonia-free and fragrance-free colour, due to the rise in sensitivities to perfumes and other scents that some people, particularly aging clients, are experiencing.

“We’re still able to create amazing results but without the added toxins or harsh smells,” says Wenman.

Liley-Paterson, who uses Kevin.Murphy products in her salon, also offers ammonia-free colour services to accommodate individuals with allergies, sensitivities and even for expectant mothers. She admits that it took her awhile to find products that met her requirements, considering she was looking for natural and parabenfree alternatives, but it was well worth the wait.

“RESPECTING YOUR CLIENTS IS AN IMPORTANT PART OF THE SUSTAINABILITY PROCESS. I DON’T WANT TO JUST SELL THINGS TO MY CLIENTS TO TAKE THEIR MONEY, I WANT TO SELL THINGS THAT I THINK ADD VALUE TO THEIR LIVES. I THINK THEY REALLY APPRECIATE THAT AND IN TURN, IT HAS HELPED OUR BUSINESS BECAUSE THEY KNOW THEY CAN TRUST US.” –HEIDI EPP, CO-OWNER OF REFINERY HOUSE, CHILLIWACK, B.C.

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Busting Myths Some salon owners may be intimidated to start implementing more sustainable initiatives in their salon because they think it will cost them more money.

While this isn’t entirely untrue, many say it is completely worth it, even if it costs slightly more.

“There’s not really a way to be super sustainable and simultaneously keep costs down,” says Liley-Paterson.

“But small things we’re doing, like using ultra-efficient LED lights in the salon, which cost more in the moment but are more environmentally friendly, are worth it. We haven’t changed a lightbulb in two years. That’s going to help us [and the planet] in the longterm and there’s value in that.”

“It could cost more to be sustainable if you’re not careful, but it doesn’t necessarily have to,” adds Wenman.

“You have to compare all your factors and do a cost analysis.

Leverage and learn ways to be sustainable without breaking the bank. It takes a lot of practice and sharing of tips and ideas.”

One idea that’s worked well in Wenman’s salon is opting to not use disposable towels. Instead, her compromise to be both ecofriendly and cut costs is to send clients home with their towels after their service so they can reuse them. “We compared the cost of purchasing disposable towels versus washable towels and everything. Towels, which we would need to maintain with bleach, detergent, washing machines, hydro and people to taking them in and out of the wash and folding them, it was a lot cheaper to get the disposable ones,” she says. “But we’re sustainable with them as we order the amount we know we’re going to need and never waste them or throw them out. Clients get to use them forever.”

Decor & More

PHOTOS: GETTY STOCK

When it comes to sustainability, some salon owners may not necessarily consider how the decor of their salon fits in. Yet for some, being sustainable stems all the way back to the way they designed their salon and the types of furniture found in it.

For Liley-Paterson, having an ecoconscious salon was non-negotiable when she opened her business, so the process started as soon as she began sourcing furniture. “We used reclaimed recycled goods—old chairs and old sinks that have been refurbished,” she says.

“We hired a designer to source wood that’s totally raw. Our eco-consciousness is reflected in the design of our space.

What you see is what you get.”

At Studio H Artist Group, sustainability is a common theme that can be found throughout the space.

From a Wellis Air purifier, a product refill program and a salon interior decorated with natural wood counters, the team is purposeful about their dedication to eco-consciousness.

“We also have a program in place for clients who want to purchase L’Oréal Professionnel’s natural products from us, and we allow them to bring back the bottles to refill them,” says Wenman. “If they refill with us, they pay 20 per cent less the second time.”

She says it’s important to build loyalty and customer relationships, and to encourage the use of natural products whenever possible. She also chooses to work with suppliers that have recycled packaging, since being a paperless business with less waste is important to her.

PRO TIP WENMAN ALLOWS HER CLIENTS TO BRING BACK EMPTY PRODUCT BOTTLES THAT THEY DON’T WANT REFILLED, WHICH SHE THEN RECYCLES VIA GREEN CIRCLE. IN RETURN, CLIENTS RECEIVE A COUPON OR CREDIT TO USE IN THE SALON THROUGHOUT THE YEAR. OFFERING THIS SERVICE NOT ONLY ENSURES THAT CLIENTS WILL PURCHASE SOMETHING ELSE IN THE SALON, BUT IT’S GOOD FOR THE ENVIRONMENT. WENMAN ADDS THAT IT HAS INCREASED BUSINESS AND HELPED FOSTER CLIENT LOYALTY.

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Full Service Does your business have what it takes to weather the uncertainties surrounding the COVID-19 pandemic—and beyond? We spoke with the experts for tips on getting (and staying!) ahead of the curve.

BY VERONICA BOODHAN

As more salons in regions across Canada begin to reopen, now is the time to take a good look at your business to ensure you’re offering clients the best possible service and experience.

With the pandemic’s restrictions impacting most salons’ day-to-day operations, maximizing the time that you have with each and every client is key.

“As salons open, [owners and stylists] are concerned about only being able to work at limited capacity,” says Deanna Spielman, education leader for Wella Canada. “With other regions opening up, clients will want to explore and that’s normal, but if all of their needs are being met at the salon they will come back.”

Calgary. “The pandemic has created so many issues that we’ve never had to deal with before, so putting a plan in place and communicating with guests [from the time they step inside your salon] helps them know we’re looking out for their best interest.”

In addition to providing your clients with a good first impression as they re-enter your space, it’s important to make sure you’re open and honest about all changes before they book their appointment.

“It’s important to stay in touch with your clients during lockdown,”

When it comes to the idea of clients trying out a new salon—whether it’s because their region is not open yet or because they want a change—there are things you can do to help give them every reason to return to your business.

A big part of this is the client’s experience in the salon, which can look quite different due to capacity restrictions and safety protocols. While some things are difficult to replace, such as offering a coffee or welcoming them with open arms into your salon’s waiting area, it all comes down to communication.

“Having support at your front desk to make sure clients feel safe as they enter is important,” says Jereme Bokitch, owner of Hedkandi Salon, Butter Beauty Parlour and Johnny’s Barber + Shop in

“I BELIEVE AS A LEADER YOU HAVE TO STAND BEHIND YOUR TEAM AND NOT IN FRONT OF YOUR TEAM. IT’S IMPORTANT TO ALLOW THEM TO BE THE INDIVIDUALS AND ARTISTS THEY ARE, ESPECIALLY IN OUR INDUSTRY.” — PETER CIARDULLI, OWNER OF CALIA HAIR DESIGN, TORONTO

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PHOTOS:GETTY STOCK, NOUN PROJECT

Retaining Clients

says Spielman. “They are also feeling uncertain, so a simple connection can help retain their business.”

While you may think you don’t need to make the effort in light of the fact that many clients are already aware of your salon’s pandemic-related changes, think again! From sending emails to posting on social media to picking up the phone to discuss, being transparent is all part of the process.

“Clients can choose to move on at any time, so retention should be something that is consistently worked on in the salon,” says Spielman. “Always offering a thorough consultation and a complete service will also help maintain client retention.”

For Bokitch, working with Summit Business Center for nearly 15 years to help build and grow his business at his seven locations has proven to be an invaluable decision. “No matter what we go through, they’ve always been a huge support for us with ideas or somebody to talk to about how to maneuver through different periods

of time,” he says. “They’ve helped us figure out what’s happening with our costs and understand how to rebuild our projections, so we know exactly where we need to be, what we want to change (and have to change!), and what we want to bring back in the future.”

At his salons, Bokitch says prebooking has increased by at least 20 per cent since his salons first reopened. “Clients are prebooking more than they ever have,” he says. “People are concerned about another shutdown and want to plan their next appointment, just in case, so it’s on the books. This process has been so helpful for team members who were struggling to understand how to communicate with their guests in terms of prebooking procedures, and now they’re finding it a little bit easier.” ➤

“I’VE BEEN TRYING TO FIND THE SILVER LINING IN ALL OF THIS, AND I THINK WE NEED TO BE ABLE TO STEP BACK AND SEE THAT THERE’S POSITIVITY IN SOME OF THE CURRENT CHANGES THAT WE WOULD HAVE OTHERWISE NEVER MADE. WHEN YOU’RE GOING 100 MILES PER HOUR ON A HIGHWAY, YOU CAN’T STOP TO CHANGE YOUR TIRE.” — JEREME BOKITCH, OWNER OF HEDKANDI SALON, BUTTER BEAUTY PARLOUR AND JOHNNY’S BARBER + SHOP, CALGARY

PRO TIP FOR HELP WITH PREBOOKING, CONSIDER RUNNING A CONTEST TO HELP PROMOTE IT. BOKITCH SAYS HE RUNS ONE AT LEAST ONCE OR TWICE PER YEAR, ESPECIALLY IN THE MONTHS AHEAD OF A SLOWER PERIOD. FOR EXAMPLE, HE WILL OFTEN PROMOTE A “WIN FREE PRODUCTS” CONTEST IN NOVEMBER OR DECEMBER FOR GUESTS WHO PREBOOK FROM JANUARY TO MARCH.

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“IT’S SOMETHING THAT TAKES TIME AND DOESN’T HAPPEN OVERNIGHT. YOU HAVE TO START SOMEWHERE AND KEEP ENGAGED TO GROW OVER TIME. I CAUTION ANY SALONS NOT PRESENT ON WEB OR SOCIAL THAT YOU’RE GOING TO BE LEFT BEHIND. BUT IT’S NEVER TOO LATE TO START.” — PETER CIARDULLI, OWNER OF CALIA HAIR DESIGN, TORONTO

Gaining New Clientele

As many salons have had to get creative during the lockdown to continue generating revenue safely, Ciardulli says he took the time to invest in his website, building an ecommerce shop via Shopify and Digital Main Street, a Toronto-based non-profit organization that assists businesses with improving their online presence.

“Both have been incredibly helpful as we’re now able to have a greater online presence and gage site traffic. There’s

BUILDING UP YOUR TEAM With a reduced capacity in salons, it’s easy for your stylists to be fully booked. Some salons are fully booked well into the spring, so it might be time to start thinking of ways to help build and grow your junior hairstylists.

“Juniors are easy to build because of their price point, but it’s all about how they’re led,” says Ciardulli. “No matter how good you are as a stylist, it comes down to the confidence you have behind the chair.”

He’s implemented a non-competition agreement, encouraging clients to choose different stylists within his salon. “Instead of clients going to another salon down the street, we encourage them to try another stylist,” he says. “Just to get a feel for different hands.”

“As our senior stylists jump to the next [price] level, if the client doesn’t want to, or can’t afford, their new price point, we coach our team on how to refer them down a level or two,” says Bokitch. “We always talk about having open communication with the guests about being welcome to see anybody in the salon. Some people may not want to spend over a certain amount for a haircut, so we have certain verbiage for our team to help with that transition.”

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While his senior stylists are busy in his salons, Bokitch adds that they are working on less than half of the clients they were prepandemic because of capacity restrictions.

“Our senior stylists are super busy all the time, but not how they used to be because of the lack of hours or because they’re not working with assistants like they used to,” he says. “They may be doing 50 to 60 clients per month, when they were doing 120 to 140 clients before. Our younger generation staff who are working to build up their clientele are doing really well.”

“I believe mentorship in our industry is one of the most important things,” says Spielman. “Taking the time to help and mold the next generation not only builds the juniors into more confident stylists, it cultivates a very collaborative team in the salon space.

We need to continue to work and grow the capability of junior stylists to continue to grow the professionalism in our industry.”

PHOTOS:GETTY STOCK, NOUN PROJECT

“It’s nice to feel that security of having clients already booked in two or three months ahead,” says Peter Ciardulli, owner of Calia Hair Design in Toronto.

“It’s a perfect opportunity right now to have clients prebook before they leave, to make sure they are scheduled ahead of time and we have a consistent flow of clients, especially with the capacity limits and not being able to squeeze clients in between appointments.”

While it’s important to be realistic about the clients you may lose as a result of the lockdowns, Ciardulli suggests not letting it get the best of you. “One of the biggest fears currently is that with different regions opening up, clients will be going to these regions [for their haircare needs]. I remember how busy we were when we first reopened our doors, and I think the other salons will busy as well,” he says. “For the clients that may be desperate right now, they’ll go, but they should come back, if only to avoid the driving distance. Remember to always try to stay engaged with your clients, even during the closure. We send out newsletters and post on our Facebook and Instagram to constantly stay in contact.”

also much more motivation to get new products—even if they aren’t carried in your salon, they are easily accessible through your suppliers so you can broaden your retail offerings a bit more than you can in the salon. I’m glad we invested the time into [our website], and I think we will continue even after [the pandemic is over], but we’re excited to get back into the salon, whenever the time comes.”

“Retail sales are what the salons had to keep them connected to their businesses,” adds Spielman. “I think salons are now looking at retail brands

that better fit their clientele and work with their team philosophy.”

When salons reopened, one triedand-true method to getting new people in your chairs has been with referrals.

“Gaining the trust of your client is key right now,” Ciardulli emphasizes.

“Business isn’t as normal as it was, so it’s going to take a while to gain that trust again. We saw a number of new clients come through our doors from referrals.”

While gaining new clients is great for business, it’s about providing a great experience to all guests so that they’ll want to refer friends and family to you. “[When salons reopen,] it’s an opportunity for some clients to move around [and try a new salon],” says Ciardulli. “Not so much in the beginning, since it depends on the salon and the capacity they have when they reopen.

For us, we gained new clients after the first lockdown. They left their previous salon, and it was up to our team to give them the best service and result possible. Of course, it’s not only about the service, but also the salon environment.”

“Aside from keeping up with the trends in hair and fashion, I feel that right now we’re trying to maintain safety measures, especially because salons have been targeted and closed [for a long period of time], even though we’ve been going above and beyond what we’ve been asked to do [for safety protocols],” he adds. “We have to gain clients’ trust as a business, first and foremost, and everything else will follow suit.”

Retaining Your Team

With the pandemic forcing many salons to lay off their staff, some stylists have decided to look for new jobs or are branching out on their own. “Every salon owner I’ve spoken to has lost people through this pandemic,” says Bokitch. “I think they were going to leave anyway, and this just pushed them into that direction. I feel like a lot of people just wanted control over something, and this was it: Control of their space, hours, etc. What we’ve tried to do is give our team as much control as we possibly could, so they knew we were there to support them.”

“It’s a weird time right now and stylists are trying to figure things out,” says Spielman. “I think being there for your team, listening to them and supporting them is really important for retention. Everyone needs a support system and being a part of a team that truly cares and listens is the best place to be.”

Since the pandemic was a new experience for us all, Bokitch says it was important for him to have regular discussions with his team to answer their questions and help reassure them.

“During the first lockdown, I probably worked harder than I ever have in my career,” he says. “I was on the phone from morning to night with my team, making them feel comfortable, answering questions and addressing concerns, while being super transparent so they felt like they were a part of what was happening. The second lockdown was easier to deal with because we knew what to do.”

“It’s a very volatile industry with staff moving around,” adds Ciardulli, who in addition to being a salon owner and working in the industry for 30 years, is also the owner of Salon Smartz, a

PRO TIP CIARDULLI SAYS HE EMBRACES A NO-HIERARCHY MODEL AT HIS SALON, ASKING HIS SENIOR AND JUNIOR STAFF TO HELP OUT WHEREVER NEEDED, WHETHER IT’S WITH SWEEPING THE FLOORS OR FOLDING TOWELS WHEN THEY AREN’T BUSY. “IT CREATES A GREAT TEAM ENVIRONMENT, AND EVERYBODY IS OUT TO HELP EACH OTHER WHEN THEY’RE IN NEED.”

business coaching company. “I always tell salon owners that they don’t want to give stylists an opportunity to leave for another salon. One reason they may want to leave might boil down to leadership—if they’re not feeling validated, or not being helped to grow with things like education. We’re all human beings and want to be treated with respect and equality. We’re all going through uncertain times, but as leaders we have to leave the past and encourage our team to make the best of things. Without a strong team leader, whether it’s a salon owner or manager, everything falls to the wayside.”

To retain your team and help grow their skill sets, providing them with education opportunities and regular reviews (Ciardulli recommends once or twice a year) can help you identify weak areas and help them target those to be the best they can be. “When you’re meeting with your team to discuss increasing their prices, they feel like they are working towards something, and it’s not just about the salon but about them.”

salonmagazine.ca / April 2021 35

Collections — GLOBALLY BLONDE

Showcasing colour in a myriad of ways, this British collection is the creative inspiration we need this season.

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HAIR Tim Scott-Wright, The Hair Surgery, U.K. MAKEUP Stacey Ellen Simpson WARDROBE STYLING TSW art team PHOTOS James Nicklin salonmagazine.ca / April 2021 37

Collections — FACTION

With clean cuts, luminous colour and ultrafeminine curls, this Canadian collection is a knockout.

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HAIR Anna Pacitto, Salon Pure, Montreal MAKEUP Marco Zito WARDROBE STYLING Florence O. Durand PHOTOS John Rawson salonmagazine.ca / April 2021 39

Collections — BLONDIE

Editorial-style bobs, soft texture and dramatic layered fringes help this Canadian collection steal the show.

CONTESSA 2021 ENTRANT, SESSION HAIRSTYLIST OF THE YEAR Justin Rizzuto, Mane House of Hair, Calgary MAKEUP Laura Grant WARDROBE STYLING Justin Rizzuto PHOTOS Eluvier Acosta

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salonmagazine.ca / April 2021 41

Collections — HUSH

Texture, movement and structure combine in this collection that celebrates power, strength and femininity.

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HAIR Let Lew, Let Lew Hair Design, U.K. MAKEUP Zoe Cornwell WARDROBE STYLING Amy Still PHOTOS Richard Miles salonmagazine.ca / April 2021 43

Collections — REVERIE

This British collection’s uniquely elevated cuts and styles with rich beauty transport you into a world of endless creativity and fantasy.

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HAIR Cos Sakkas, TONI&GUY, London, U.K. PHOTOS Jack Eames salonmagazine.ca / April 2021 45

Collections — VANGUARD

This cutting-edge collection pushes boundaries while oozing with uniqueness, relevance and flair.

HAIR MODE Hair artistic team, U.K. MAKEUP Lan Nguyen-Grealis PHOTOS Richard Miles

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salonmagazine.ca / April 2021 47

Collections — COLOUR BLOCK

From edgy pixie cuts to lived-in shaggy mullets, this British award-winning collection combines retro and ultra-modern styles, creating a collection that’s completely on trend.

HAIR Dylan Brittain, Rainbow Room International, U.K. MAKEUP Lan Nguyen-Grealis and Maddie Austin WARDROBE STYLING Desiree Lederer, Jared Green and Claire Frith PHOTOS John Rawson

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salonmagazine.ca / April 2021 49

Collections — GEOMETRIC ESCAPISM

This British collection’s range of structured cuts and textured styles is nothing short of magnificent.

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HAIR Krystia West, Perfectly Posh Hair, U.K. MAKEUP Rebecca Rojas WARDROBE STYLING Bernard Connolly PHOTOS Tony Le Britton salonmagazine.ca / April 2021 51

Collections — SPARK

Avant-garde meets elegance in this incredibly unique and ultra-feminine Canadian collection.

HAIR Guylaine Martel, Guylaine Martel Artistes Hairdressers, Mont-Saint-Hilaire, Que. WARDROBE STYLING Pascal & Jérémie PHOTOS Alain Comtois

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salonmagazine.ca / April 2021 53

Collections — FURY

The sharp lines and intricate details in this dramatic British award-winning collection strike the perfect balance of bold and edgy.

HAIR Craig Chapman, Craig Chapman Salon, U.K. MAKEUP Elizabeth Rita WARDROBE STYLING Kate Jeffery PHOTOS Barry Jeffery

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Collections — 2020/WTF

There’s no shortage of creativity in this unique British Hairdressing Awards’ winning collection, featuring a range of shaggy styles and luscious textures showcased on luxurious swan neck mannequins.

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HAIR Sally Brooks, Brooks & Brooks, U.K. PHOTOS Jenny Hands salonmagazine.ca / April 2021 57

Tracy Newton Whether it’s reading through magazines, listening to house music or scrolling online, Vancouver-based hairstylist Tracy Newton draws inspiration and creativity from many things around her.

After winning the Canadian Hairstylist of the Year award in 2019, Newton decided to enter the new Freestyle category last year and placed as a finalist. While she’s entered the Contessas for the past four years, she says she continues to learn something new every time she competes. “I’ve had to push myself out of my comfort zone and get into that ‘Yes, I can’ energy and mindset,” she says. “For me, those experiences show me resilience.”

58 salonmagazine.ca / April 2021

Worth a Thousand Words Since conducting photo shoots was nearly impossible last year due to the pandemic, entrants had the opportunity to re-enter past work. However, Newton chose to forgo that option and enter the Freestyle category instead, which requires a one-photo submission. “With all the wildness that 2020 brought, I was having a hard time creating a new collection and for some reason reentering old images wasn’t speaking to me,” she says. “Because creating a single image is far less difficult, it allowed me to be more spontaneous.”

“Having a strong model, cut and shape with beautiful makeup is important,” she adds. “This image was one of the very last ones [we shot] when we were like, ‘Okay, now let’s just play; let’s take everything down—the wardrobe, the makeup, let’s even mess up the perfectly

styled hair.’ Peter Gray, who’s a mentor of mine, always shared with me the idea of taking everything down during a shoot and just ‘playing,’ but it wasn’t until I experienced it that it clicked!”

According to Newton, the image signifies the essence of raw beauty and the contrast of edginess and softness. “I wanted to bring a punk edge, but I didn’t want the look to be too ‘punk’,” she says.

“With the soft lighting, beautiful natural makeup and minimal wardrobe, it allows you to create your own story.”

Staying Connected Although Newton is fortunate enough to be back at work in the salon, she recognizes that some stylists across the country aren’t as lucky. “During the lockdown, I took advantage of the opportunity to build my brand by doing education on Instagram Live, making tutorials and having time to practice, reflect and evolve,” she says. “It’s resulted in collaboration and creating virtual content, and the launch of my YouTube channel: Tracy Newton Hair.”

Despite the last year being filled with uncertainties, Newton says she oddly felt more connected with hairstylists around the world than ever before.

“This year also built up my resilience and my ability to be flexible, but it’s not like we had a choice!”

TEXT: SAMI CHAZONOFF, HAIR: TRACY NEWTON, POPPY HAIR, VANCOUVER, MAKEUP: MELANIE WHITMORE, PHOTO: NATASHA GERSCHON

Contessa Gallery — 2021 FINALIST, FREESTYLE

“A mentor of mine always shared with me the idea of taking everything down during a shoot and just ‘playing,’ but it wasn’t until I experienced it that it clicked!”

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Profile — TOM CONNELL

Finding His Way to the Top We caught up with British hairstylist and hair art director Tom Connell to learn how he stays creative, and what it’s like being part of a leading sustainable brand.

BY SAMI CHAZONOFF

Wow, that’s quite a story, especially since you went on to work with Trevor Sorbie. Tell us about that.

I worked with Trevor for 11 years and became his art director after six years of working there. The first thing you realize when arriving there is how little you know—they have a very intensive

62 salonmagazine.ca / April 2021

training program and it’s great in the long run. Whatever creative ideas you come up with, you have the abilities and skills to create them [because of what you’ve learned there] and there are many opportunities available to you.

They have a very big artistic team and do a lot of shows and shoots.

So, I began assisting Trevor and the artistic team, and I eventually became the art director. I know for a fact that I couldn’t do anything I do now if it weren’t for the skills that I learned there.

You’re now the hair art director for Davines, a brand known for sustainability. Has eco-consciousness always been important to you?

I think you get to a stage in your career and your life—and for me that’s been

since I had a child—that you become much more aware of your effect on other people and the environment. Yes, you’re creating some pretty hair pictures, some nice techniques and shows, but there has to be something more than that. You can’t just take all of these opportunities without putting something back, or at least having an eye on the effect you have by living in the world.

Tell us about your latest collection, Light, Time & Colour, and why you decided to create it on film.

I wanted the images to almost be like paintings rather than a digital image that is going to have a time limit on it. I always think that if you use a lot of digital elements in your work, there’s a time limit and time stamp on it because technology obviously moves on. In five years you

PHOTOS: DAVINES

How did you get your start in the industry?

Since I was a little boy, I’ve always been in a salon. My parents owned one, so I’ve been in them since the age of three.

When I was a teenager and wanted to buy new trainers or football boots, my dad told me if I wanted money to buy these things, I needed to work in the salon. So I started folding towels and making coffee and then I caught the salon “bug.” I enjoyed the atmosphere and the social aspect of it; it just felt like home. The colour, the smell—it’s all I’ve ever known.

Then, when I was 15 or 16 years old and about to leave school, my dad took me to watch Trevor Sorbie on stage. I was blown away! I never knew that side of the hair industry existed. I thought, “I’m going to give this hairdressing thing a go and when I do, I want to work for that guy and I want to do what he does.”

may look back and can tell what it’s done with and what year it was created in. But if you remove that, go back to analog and take a real stripped-back film portrait, that could have been taken 30 years ago or it could have been taken yesterday— it’s more timeless. It really puts the focus on the colour, cut and the person at the centre of the work. There has to be that point when you take the photograph and it makes you feel something, because I think that’s the only chance you have to make other people feel something as well.

How do you begin your creative process and manage to always stay inspired?

If you’re fortunate enough to have a creative job, the worst thing you can do is sit down to work on something because then you’re forcing it. You never want to get ready—you kind of just want to stay ready all the time. The way you do that is by always having a little antenna up. If something makes you look twice, look at it a third time.

If anything catches my eye—a hair picture, a fashion picture, a texture, a colour, a movie—I just document it and it goes into a file, and I don’t

think about it or look at it again once it’s in there. But about once a month, I try to go through the file and try to understand why these things made me notice them in the first place. Your mind is triggered by similar things, so as I look at the file there’s kind of a red thread that goes through everything.

It might be a colour palette that starts to develop. With this collection, it was green; greens were catching my attention, so I thought I might need to look at this a bit more. It’s important to start to figure out why that’s happening and why you’re drawn to these things so it can start to click together. That’s the basis of how I go about building a show because I noticed those things without any pressure or time limitations. It’s genuine inspiration and not inspired just because I’ve got a deadline.

If you’re going to create a hair collection and you use all your interests outside of hairdressing to inform that collection, then there’s a huge chance that it’s going to be original because you’re not looking inside your industry for inspiration. If you look inside too much, it could lead to replication rather than innovation.

What advice do you have for someone trying to break into the hair industry today?

First of all, it’s been said a million times but it’s the truth: You should get the best education you possibly can in your area and if you can’t get it in your area, then you should travel for it if you can. Beyond that, if you want to move on with your career and do some stage work, creative or photographic work—or even if you want to stay in the salon predominantly—I think the best advice is that you need to figure out and decide what hairdresser you want to be. Are you someone who wants to be very technical, or someone who wants to be quite free, someone who wants to go down the colour aspect or become an expert in dressing hair? What type of work do you want to be known for?

When you develop your skills and your own identity, your career will take off in whichever avenue you want to go down.

When you get good training and then figure out what type of work you want to be known for, you can make it happen.

salonmagazine.ca / April 2021 63

Interiors — TRICHOLOGY BOUTIQUE

Something Blue Find out how this Toronto-based hair salon created a space that’s both luxurious and welcoming, and how the owners started a social movement to help fellow salon owners have their voices heard during the COVID-19 lockdown.

After knowing each other for more than a decade, friends and business partners Taylor Lynn Cobbett and Bríd O'Connell Marjadsingh decided to open up their dream salon, Trichology Boutique, in 2019.

Although the space’s aesthetic oozes luxury, their mission was to deliver an elevated experience in a warm, familystyle environment. In other words, while their salon looks very high-end, the sense of warmth eliminates any feeling of intimidation.

“Each of our stations is singlestanding, and we call the middle part ‘the runway’ because clients love to walk up and down it with all the mirrors and everything,” says Cobbett.

“They feel it’s more private with a personal mirror for them and their stylist, versus a big mirror wall, but they feel comfortable and free enough to strut down in the middle.”

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All in the Details Beyond the sleek design and cohesive blue colour scheme, they decided to turn their waiting area into an almost modern-day office space. “Instead of a couch or chairs up against a wall, we decided to include a table instead,” says Cobbett. “Clients can eat, watch TV, use their laptop to catch up on work, or they can grab themselves a glass of water or coffee from our self-serve coffee bar.”

Although the COVID-19 pandemic has forced the salon to pivot in some ways,

they are still finding methods for making people feel at home. For example, they removed all the chairs from the table and got creative. “We’ve been showcasing flowers or products on the table, so it looks pretty when people come in,” says Cobbett. “Another positive is that we have a bigger space to take before and after pictures of our clients while maintaining distance.”

In addition to eliminating their waiting area, the co-owners installed plexiglass between the sinks and between the

PHOTOS: KUBA LOS

BY SAMI CHAZONOFF

DETAILS November 2019 DESIGN Fiore + Greco SPACE 1,400 square feet TEAM 10 BRANDS L’Oréal Professionnel AG Hair Aria Beauty Biotop Professional Oligo Professionnel UNITE INSTAGRAM @trichologyboutique WEBSITE trichologyboutique.com

The Name Game When asked what catches people’s eye most about their upscale salon, the coowners say it’s actually their name. “We picked a name that had everything to do with hair. Trichology is the scientific term for the study of hair and then we added boutique at the end because our salon is boutique-style,” says Marjadsingh.

“Then we realized that ‘TB’ not only stands for Trichology Boutique but also our initials—Taylor and Bríd,” says Cobbett. “So that was a fun bonus and just meant to be!”

chairs in their colour area. “We opted for custom-made navy blue plexiglass to match our salon. We wanted to make it as aesthetically pleasing as possible.”

While it’s no secret that the pandemic has hit the salon industry extremely hard, many salon owners and stylists felt they were unfairly targeted by provincial and regional lockdowns.

Cobbett and Marjadsingh decided to take matters into their own hands with

#ShowYourStatsTO, a social media campaign to help raise awareness about salons not contributing to the spread of COVID-19.

“A lot of people don’t realize that hairstylists are trained in infection control,” adds Marjadsingh.

“Hairdressers should be so proud as an industry; we did everything we could to protect everybody and we did a really good job at it.”

Sustainability Matters Another thing that sets their salon apart is their energy-efficient lighting, which enhances natural colour and shows the truest form of whatever colour it’s shining on—including hair.

Although this is extremely beneficial when colouring hair, the co-owners were actually more interested in the energyefficient aspect.

“Sustainability is very important to us,” says Marjadsingh. “We recently partnered with Green Circle Salons so that everything can get recycled and reused in a positive way. It’s important for us to be mindful of our waste in terms of tubes, lids, boxes, foils, excess hair colour and even our lighting.”

“It's important for us as humans to be mindful of where our waste is going,” she adds. “Now we have a small garbage bag at most, instead of a huge garbage bag, to throw away every day because of our recycling habits.” salonmagazine.ca / April 2021 65

Salon Social —

Mind Over Matter If you’re feeling overwhelmed by the financial and emotional toll caused by the COVID-19 pandemic, you’re not alone.

We’ve gathered some tips from a top resiliency expert about perseverance, prioritizing mental health, and the best ways to stay positive and grounded.

Earlier this year, Wella Professionals invited Dr. Robyne Hanley-Dafoe, an expert on resiliency, to lead a virtual seminar dedicated to providing tips to beauty professionals on how to stay strong and inspired during the ever-changing times of the COVID-19 pandemic. Here are some of the key takeaways.

Reset & Rebalance

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Gentle practices like walking or stretching

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Crying

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Eating carbs and other “yummy” foods

Breathe In, Breathe Out

Breathing is something we take for granted but the truth is that many of us don’t know how to breathe properly or effectively; we don’t sit back and listen to or control our breathing.

—

Breathing is actually an easy way to get back a sense of calm in your life.

—

Taking three breaths tells the body that you’re safe and you’re going to make a good choice.

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Dr. Robyne HanleyDafoe is a resiliency expert and multi-awardwinning psychology and education instructor, whose specialities include navigating stress and change, personal wellness in the workplace and optimal performance.

Stack Your Habits

According to Dr. Hanley-Dafoe, people are not very good at fixing bad habits and that’s probably why many of us have such a hard time sticking to our New Year’s resolutions!

We’re actually better at adding habits and learning new skills. It’s in our DNA to be good at adding something new rather than letting go of something old.

Habit-stacking refers to taking a habit you already have and pairing it with a new behaviour. Some ways to incorporate habit-stacking into your daily routine include: —

Add a sticky note on your coffee pot or tea mug that tells you to list three things you’re grateful for

—

When you walk through a doorway, correct your posture

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When you walk past a mirror, make sure to smile or tell yourself something positive/empowering

Map it Out

Dr. Hanley-Dafoe suggestions creating three lists per day (not just one “to do” list) to increase productivity and help with your overall wellness and positivity: —

A typical “to do” list: List your daily tasks and things you must get done

—

A “to be” list: How you want to feel that day (eg. I want to be patient, I want to be kind, I want to be energized, etc.)

—

A “not to do” list: What are you not going to do that day? (eg. I will not drink coffee today, I will not doom scroll on Instagram, I will not stay up past midnight, I will not have a breakfast I dislike, I will not cancel my plans, etc.)

TEXT: SAMI CHAZONOFF; PHOTO: GETTY STOCK

Since stylists have never sat for this long (they work, think and do everything on their feet), it’s important to get moving again and reset your inner system. Some ways to rebalance and recalibrate your cortisol levels include:

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