Salon Magazine, June 2018

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The Anniversary Anniversary Issue Issue The

J JUUNNEE2 02 0 1 81 8

salonmagazine.ca salonmagazine.ca

HOW DO YOU WANT YOUR HAIR TO MAKE YOU FEEL?

COLOR CAN WHISPER. COLOR CAN TALK. COLOR CAN ROAR.

NG I C U D O INTR THE MOST COMPLETE COLORFUL PORTFOLIO

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NEW COLOR ERASER!

CHANGING YOUR HAIRCOLOR HAS NEVER BEEN EASIER

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LLY SELLING SALON BRAND R, FULLER-LOOKING HAIR*

No. 1 GLOBALLY SELLING SALON BRA FOR THICKER, FULLER-LOOKING H

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lue Data Kline & Company

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Distr. by THE WELLA CORPORATION, WOODLAND HILLS, CA 91367 1-800-935-5273 (USA) 1-800-267-1962 (Canada)

June 2018 38 S TAT E O F T H E I N D U S T RY

Turning Back Time

Ever wish you could travel back in time? Take a trip with us as we reflect on some of the key industry highlights from the past 25 years.

40 T H E S T O RY O F S A L O N

Evolution of a Magazine Think you know the story of Salon? Think again! We caught up with some of our past editors for a candid, first-hand look back.

45 P O P C U LT U R E

Stellar Moments of Beauty

Celebrities have undoubtedly provided major #hairinspo throughout the years. Have a look at some of pop culture’s most impactful styles and what made them stand out from the rest.

48 W I F I WO R L D

Digital Revolution

“Look back in history and the bun was a major feature. I like to show an idea in a different way and make it my own.”

There’s no doubt that the digital landscape has changed exponentially the past 25 years. Find out what experts have to say about mastering digital in the modern age.

51 COLLECTIONS

Iconic Looks

Salon Pure; Damien Carney; Vivienne Mackinder; Karine Jackson; Angelo Seminara; Akin Konizi; Jason Kearns

— JASON KEARNS, KEARNS & CO HAIR, TORONTO ON THE COVER: DESIGN BY BLVD AGENCY salonmagazine.ca / June 2018 9

70 C O N T E S S A GA L L E RY

The Winners’ Circle

Catch up with some of the Contessa Awards’ biggest past winners.

12

Editor’s Letter

74

14

BUSINESS

Sign of the Times

Publisher’s Note

From commissioned hairstylists to freelance influencers, the business of salons has changed from coast to coast. Find out what three experts have to say about what’s next.

76 17 BEST OF THE BEST

Game-Changers

As much as we enjoy sharing the latest product launches with you, it’s time to look back at the ones that paved the way.

COLOUR

Colour Your World

Hair colour has seen as much (if not, more) of a transformation as it’s provided your clients over the past two-and-a-half decades.

Learn where these colour trends originated and why they keep resurfacing.

78 EVENTS

Showing Up

A glimpse at some of the key events that have helped shape the Canadian industry today.

82 SA LON STOR IE S

In Your Words

We’re saving the last page of this issue—and the rest of the year’s issues—for you, to share your stories, photos and more!

10 salonmagazine.ca / June 2018

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Editor’s Letter —

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NO TO BRASS. YES TO STRONG & BRIGHT.

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When I took on the role of editor of Salon, the magazine was at the end of its 20th anniversary and I was hired to cover a maternity leave. Five years later I’m still on what can only be described as an incredible ride! One that has included many adventures and stories shared in the pages of each issue—and it’s not over yet.

Earlier this year, we set out to redesign Salon magazine. Working with an independent design firm has been an incredible learning process for all of us, and it’s given us the chance to look back on what we’ve done, and also to look forward to the direction we’d like to take for the future. While change is never easy, staying the same can be worse—especially when our goal is to ignite your creativity. Needless to say, we’re thrilled to bring you an issue that celebrates this incredible industry.

In “The Evolution of a Magazine,” you’ll find stories from past editors in which they discuss their favourite memories. In “Turning Back Time,” we take a look at the last 25 years and offer some potentially-surprising fun facts about many of the industry’s most memorable milestones.

As you flip through the pages of this issue, make sure to check out page 82 for some of our favourite real-life stories from Canadian hairstylists, and learn how you can contribute yours, too.

Anna Lee Boschetto Editor-in-Chief 12 salonmagazine.ca / June 2018

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

A Change Would Do You Good

ON BEHALF OF GOLDWELL CANADA, THANK YOU SALON MAGAZINE FOR 25 YEARS OF EXCELLENCE AND SETTING THE BAR FOR THE HAIR AND BEAUTY INDUSTRY!

Salon Magazine ISSN 1197-1495, VOLUME 27, ISSUE 5 SALONMAGAZINE.CA EDITOR-IN-CHIEF Anna Lee Boschetto annalee@salonmagazine.ca

Publisher’s Note —

ASSOCIATE ART DIRECTOR Stephanie Gallant stephanie@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH) Yasmin Grothé yasmin@salonmagazine.ca MANAGING EDITOR Veronica Boodhan veronica@salonmagazine.ca DIGITAL EDITORIAL COORDINATOR Lucy Mazzucco lucy@salonmagazine.ca CONTRIBUTORS Liz Bruckner, Josiah Gordon

GROUP PUBLISHER Laura Dunphy laura@salonmagazine.ca VICE-PRESIDENT STRATEGIC PARTNERSHIPS Greg Robins greg@salonmagazine.ca PRODUCTION MANAGER Alan Swinton production@salonmagazine.ca

Take a Fresh Look!

Laura Dunphy Publisher

14 salonmagazine.ca / June 2018

OPERATIONS MANAGER (ON LEAVE) Karren Han CIRCULATION MANAGER Adrian Holland helpdesk@subscriptions.salon CHIEF EXECUTIVE OFFICER Tom Arkell tom@salonmagazine.ca

Salon Magazine 183 Bathurst Street Suite 202, Toronto, ON, M5T 2R7 T. 416.869.3131 F. 416.869.3008

Subscription Rates For Canada 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included.

Canadian orders only, must be to same location US 1 year (8 issues) $50 USD

Address Changes helpdesk@subscriptions.salon or send your cover label and new address to: Salon Magazine Subscription Services, Salon Magazine, 365 Evans Avenue, Suite L10 Toronto, ON M8Z 1K2 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

PHOTOGRAPH BY ALVARO GOVEIA, HAIR AND MAKEUP BY DIANACARREIRO

As you may have already gathered, this is a very special issue wherein we’re celebrating an incredible 25 years of Salon! Playing a key role in the mosaic of salon life has been so rewarding for all of us, and while I’ve had the honour of witnessing many incredible industry-related changes and happenings over the years, it’s seeing so many talented people recognized on our pages go on to build amazing, successful businesses that tops my list of favourite memories.

When Brian Light and Greg Robins first discussed the idea for a magazine that would focus on the salon industry, they could scarcely have imagined that it would become such a force. As Brian says: “When Greg first approached me with the idea for Salon magazine, I was intrigued with the possibilities. I knew very little about the salon industry, but as I got more involved, I was really struck with how creative hairstylists were—and are—and the pride they take in their skills. Every hairstylist I met, from those working in famous salons to those working out of their own homes, viewed what they were doing every day as art. It was very inspiring and certainly opened up an entire new world to me.”

Our readers trust us and expect us to present a fair and balanced perspective, even if it’s not always a popular one. With that in mind, our team continually strives to produce the best content that’s relevant to our audience.

Moving forward, I’m so curious about what the next 25 years will bring. What will the salon of the future look like? Will it be big or small, independent or commission based? How will digital media further impact our business? These are some real issues of interest, and you can bet that we will continue to report on these stories to best help you during these ever-changing times.

We look forward to continuing to inspire you as you inspire us. Most importantly, we extend our heartfelt thanks for your readership and unwavering support over the last 25 years. Here’s to 25 more!

OFFICE MANAGER Cathy Donaghy cathy@salonmagazine.ca

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, 365 Evans Avenue, Suite L10, Toronto, ON M8Z 1K2 Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

This magazine is recyclable.

Please recycle where Printed on recyclable paperPRINTED IN CANADA facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail helpdesk@ subscriptions.salon. Our privacy officer is Adrian Holland.

Discover a 360° color care regimen that begins with the ChromaTech Service to prime, condition and seal during haircolor application. 90% of stylists who tested this salon-exclusive service reported that their client’s hair looked and felt healthier after haircolor application.* MoroccanoilProfessionals.com

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ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

Game-Changers

➣

FOR 25 YEARS, SALON HAS BEEN BRINGING YOU THE LATEST AND GREATEST IN PROFESSIONAL BEAUTY PRODUCTS. HERE’S A SELECTION OF ONES THAT STOOD THE TEST OF TIME WHILE MAKING THEIR MARK IN THE INDUSTRY.

PHOTO: DAVINES

Using Davines’ The Imprinter professional colour service tool, Angelo Seminara created this “out of this world” look that was inspired by the colours of the constellations.

salonmagazine.ca / June 2018 17

Game-Changers — CARE

Handle with Care From cleansing and conditioning products to those offering solutions for thinning and colour-treated hair, ingredient innovations have opened up opportunities for brands to merge into new categories.

➣ CLEA NSING CONDITIONERS

Unwash Co-washing emerged as a trend in 2014 with the launch of Unwash—the first professional co-washing system that offers a gentle cleansing solution without stripping away hair’s natural oils.

COLOUR IN A BOTTLE

Celeb Luxury Gem Lites The brainchild of Artec founder Leland Hirsch, Celeb Luxury made its Canadian debut in 2016 with its range of cleanse and deposit (aka. colorposit) products, including Gem Lites, a line of jewel-inspired shades and Viral, a collection of vibrant tones.

TONING

Clairol Shimmer Lights Shampoo & Conditioner

➣ THINNING H A IR

Nioxin Nioxin’s three-step kit has been and continues to be a huge hit for those experiencing hair loss. While it originally launched in the ’80s, the brand recently relaunched with six system kits for different hair types and levels of thinning, and expanded its line of care and styling products.

18 salonmagazine.ca / June 2018

PHOTOS: UNWASH, CLAIROL PROFESSIONAL, NIOXIN, CELEB LUXURY

This purple toning shampoo and conditioner duo has been a go-to for many stylists and clients, especially those looking to maintain cool blonde and platinum tones.

Game-Changers — LUXURY

The Luxe Factor From the caviar-laden to oil-infused, let’s just say the luxury category has gotten very “rich.”

L U X U RY E F F E C T

Alterna

O P U L E N T CA R E

Kérastase

Founded in 1997, Alterna is a pioneer in premium haircare, with its blend of ingredients, such as caviar, sea silk and bamboo. The brand takes a page from skincare to provide anti-aging properties for hair.

Known for its in-salon treatments that not only luxuriously transform the client’s hair but also the salon experience, Kérastase has become renowned for setting a new standard in luxury haircare. Since its inception in the 1960s, the brand relaunched in Canada in 2002 with a full collection of products designed for common hair concerns, including dry, damaged, thinning and colour-treated hair.

OI L SPI LL

Moroccanoil

DA I LY I N D U L G E N C E

Co-founded by editorial stylist Oribe Canales, the brand combines skincare technology with natural active ingredients for a high-performance, luxurious experience. All products also include Oribe’s signature fragrance, Cote d’Azur, featuring a blend of fruity, citrus notes with hints of soft, woody and floral notes.

20 salonmagazine.ca / June 2018

There’s no doubt that Moroccanoil has changed the oil category forever, with the 2010 launch of its best-selling Moroccanoil Treatment. Putting argan oil on the map for haircare, the brand has since expanded to offer a full range of haircare, styling and body care products.

PHOTOS: KÉRASTASE, ALTERNA, MOROCCANOIL, ORIBE

Oribe

©2018 Kadus Professional All rights reserved

Moisture in. BrAss out.

Blonde on...and on. as a stylist, you need color and care you can count on.

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Game-Changers — ECO

Going Green

From naturally derived ingredients to sustainable packaging, preserving the environment is becoming top of mind for many companies. These brands are going above and beyond to pave the way for green to become mainstream.

M A D E I N I TA LY

Davines With eco-friendly ingredients, recyclable packaging and sustainable practices, Davines has been a major part of the green movement. Since naming Angelo Seminara as the brand’s artistic director in 2011, Davines continues to be at the forefront of green product innovation.

NEW KID

Kevin.Murphy Founded in 2004 by Australian editorial hairstylist Kevin Murphy, the brand focuses on taking a skin-care approach to haircare, while also being mindful of the environment. Known for their sustainable packaging and ingredients, Kevin.

Murphy offers a high-quality range of care, styling and colour products for all hair types.

N U R T U R E D BY N AT U R E

22 salonmagazine.ca / June 2018

PHOTOS: DAVINES, KEVIN.MURPHY, AVEDA

Aveda Since its launch by Horst Rechelbacher in the late ’70s, Aveda has become a leader in the sustainable category. Using nearly 100 per cent of naturally derived ingredients in its products, the brand has flourished with its haircare, styling, colour products, skincare and makeup.

CO N G R AT U L AT I O N S

25

SALON MAGAZINE ON

YEARS OF SUCCESS!

©2018 THE WELLA CORPORATION, CALABASAS, CA 91302 1-800-267-1962 All rights reserved.

Game-Changers — FINISHING

Final Touch

Hairspray has played an integral role in finishing looks, from updos and curls to waves and super-straight looks. While they’ve evolved considerably over the years, one thing remains the same: They’re a must for just about every hairstylist.

BIG R ED

Big Sexy Hair Nicknamed “the big red can” for obvious reasons, Sexy Hair’s Big Sexy Hair Spray & Play Volumizing Hairspray is a go-to for many hairstylists, and is among the best-selling hairsprays in North America.

G R AV I T Y- D E F Y I N G

Sebastian Professional Shaper Plus Sebastian’s Shaper has been a beloved favourite for many stylists since it was demonstrated on stage in Los Angeles as the first hairspray to be able to be sprayed while held upside down. Today, it can be seen everywhere from backstage at Fashion Week to movie sets and photoshoots.

24 salonmagazine.ca / June 2018

Kenra Shaping Spray 21 As the first professional alcohol-free hairspray, Kenra’s Shaping Spray 21 helps maximize moisture retention while providing superior hold and shine.

PHOTOS: SEXY HAIR, KENRA, SEBASTIAN PROFESSIONAL

LIGHT AS A IR

Congratulations to Salon Magazine on 25 successful years!

ICONIC

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While the androgynous hair trend continues to grow, brands are following suit and are blurring the lines for unisex styling.

The men’s category has been the fastestgrowing segment of haircare, especially in the last five years. With more options than ever before to help you create a style for every man, here are a few that have topped the list over the years.

Schwarzkopf Professional Osis+ This street-style inspired range includes unisex styling and finishing products to create sleek, matte or gritty textured looks.

➣ F O U N TA I N O F YO U T H

Mitch offers colour-coded men’s products that feature a range of hold and shine levels for all styles and textures.

➣

Mitch THE OR IGINA L

American Crew Founded in 1994, American Crew continues to be a leader in men’s styling and grooming with its collection of haircare. styling, grooming, skincare, and even fragrance products.

KMS Hybrid Finishers No gender bias here.

This lineup of three products—Hybrid Claywax, Molding Pomade and Hard Wax—are designed for all hair types and have been inspired by the cutting-edge looks originating in the U.K.

COOL BR EW

Redken After recently rebranding its Redken for Men collection to Redken Brews, a craft beer-inspired line of care and styling products, the brand has made men’s hairstyling and grooming accessible for the everyday man.

RO O T E D I N H I S T O RY

Reuzel Enriched with the history of Schorem—an old-school, men’s-only barbershop in Rotterdam, Holland—Reuzel offers a modern take on traditional barbering. The brand launched its range of hair and grooming products in 2012, and was on the cusp of the barbering resurgence.

26 salonmagazine.ca / June 2018

PHOTOS: JOHN PAUL MITCHELL SYSTEMS, AMERICAN CREW, SCHWARZKOPF PROFESSIONAL, KMS, REUZEL, REDKEN

Game-Changers — MEN’S

Boys’ Club

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From smoothing systems to hair extensions to “hair talk,” these game-changers are leading the way of the future.

➣

Babylights A modern take on highlights, babylights are much smaller and finer, and are meant to replicate the dimension in a child’s hair.

GOING TO. . .

Great Lengths The history of hair extensions dates long before the last 25 years, but the technology continues to get better and better. Case in point: GL Tapes and Tapes Plus, a luxury tape-in line that is smaller (1-inch wide) and more natural-looking, while allowing stylists to apply in a shorter amount of time, and offer at a lower price-point.

➣ S M O O T H I N G I T OV E R

Goldwell Kerasilk While we’ve seen other in-salon smoothing systems come and go, Goldwell’s Kerasilk is in a league of its own. Combining engineered keratin with lightweight silk, the luxurious treatment transforms hair for up to five months, while providing long-lasting colour protection.

Balayage A highlighting technique that requires the hand-painting of colour on hair for natural-looking results.

Contouring This technique uses colour to emphasize specific facial features.

(Also makeup inspired, strobing uses colour to frame the face where light would naturally hit).

➣ D I T C H T H E DY E

Hotheads Hotheads’ ColorMelts is inspired by the hand-painting and balayage techniques for extensions that melt seamlessly while providing a dimensional transition.

28 salonmagazine.ca / June 2018

Ombre Ombre refers to hair that is darker at the roots and lighter from the mid-shaft to ends.

(Also notable: Sombre, which is a softer, subtler take on ombre).

PHOTOS: GREAT LENGTHS, L’ORÉAL PROFESSIONNEL, WELLA PROFESSIONALS, SCHWARZKOPF PROFESSIONAL, HOTHEADS, GOLDWELL

Game-Changers — HAIR

Transform Tresses

BUZZ OFF Did you know that these hair-specific buzzwords didn’t exist 25 years ago?

Game-Changers — COLOUR

Playing with Colour With advancements in technology and emerging new categories, colour has—and continues to—change and grow year after year.

S C E N T- S AT I O N

Revlon Professional Color Sublime

➣

Hair colour has many pros, but also a few cons. A major one (especially for sensitive clients): The smell. Revlon Professional has changed the colour experience with Color Sublime, an ammonia-free, permanent hair colour with an oil-delivery system that includes a range of three scents—Sunset Mood, Sweet Gourmet and Zen Moment—so you can now create a multisensory experience you and your client can enjoy.

Pravana Chromasilk Vivids After its launch in 2004, this trailblazer in the vivid category pioneered the vibrant colour that continues to be hot today.

Joico Color Intensity When Joico launched its Color Intensity SemiPermanent Crème Colour in 2007, it was considered to be the first of its kind.

Today, it has an impressive 32 shades (and counting!)

BY E - BY E B O N D I N G

Originally launched in the 1960s, Igora Royal was relaunched in 2017 to include the brand’s FibreBond Technology—eliminating the need for a bonding additive.

L’Oréal Professionnel INOA Paving the way for ammonia-free, oil-delivery hair colour, INOA (Innovation No Ammonia) provides a gentle, odourless alternative to traditional hair colour, and creates lasting results with natural reflection, coverage and superior shine.

30 salonmagazine.ca / June 2018

➣

I N N OVAT I O N

Pulp Riot Neon Electric With no shortage of cool factor, Pulp Riot has gained prominence for its influencer stylists and educators, and edgy aesthetic.

SHINE ON

Goldwell Elumen With a gentle, oxidantfree formula, Goldwell’s Elumen is a permanent line delivering intense colour with brilliant shine.

Matrix SoColor Cult This new colour launch is breaking the rules of traditional colour— offering vivid shades in semi, demi and permanent.

PHOTOS: REVLON PROFESSIONAL, PRAVANA, JOICO, PULP RIOT, MATRIX, GOLDWELL, SCHWARZKOPF PROFESSIONAL, L'ORÉAL PROFESSIONNEL

Schwarzkopf Professional Igora Royal

Game-Changers — LIGHTENING

Seeing the Light The lightening category has been a major segment in hair colour, especially since the birth of balayage.

➣

FUN IN THE SUN

Sunlights Balayage Lightener Clay lighteners have become a musthave, especially for free-hand techniques.

Sunlights is a leader in the balayage movement with its lightener powered

by Kaolin—a hero beauty ingredient— and maintains the ideal consistency throughout the lightening process.

T R I P L E T H R E AT

Olaplex A true pioneer in the industry, Olaplex started the bonding revolution with its three-step system that prevents damage and repairs hair while lightening or colouring.

LIGHT A ND BR IGHT

Wella Blondor This tried-and-true powder lightener is relied on by many hairstylists to achieve up to seven levels of lift, with clear, anti-yellow results.

32 salonmagazine.ca / June 2018

In 2013, with the growth of free-hand techniques mounting, Wella Professionals launched Color ID: An intuitive colour additive that prevents bleeding for shades up to three levels of depth apart, and can be used with the brand’s Illumina Color or Koleston Perfect. The result: Seamless colour with a faster application time.

PHOTOS: SUNLIGHTS, WELLA PROFESSIONALS, OLAPLEX

MORE PAINTING, LESS BLEEDING

HA PPY A NNIV ERSARY

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25 YEARS YOUNG

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Game-Changers — STYLING

Texture Tamers From curls and waves to hair that’s undone and natural, these texture sprays and products are essential to creating or enhancing your client’s texture.

UNDER THE SEA

KMS HairPlay Sea Salt Spray

C U R L WO R L D

Redken Curvaceous

When this sea salt spray launched in 2002, it was one of the first of its kind.

Made from salt from the Dead Sea, it continues to be a goto for creating those trendy, undone styles and beach waves.

Helping enhance hair’s natural texture, Redken’s Curvaceous collection includes a range of products to help define curls while reducing frizz.

P U F F P RO O F

1.

Good things come in small packages. Since it launched in 2016, Design.Me Hair’s Puff.Me spray sparked the recent trend of powder sprays—it was the first volumizing powder spray in a pump—and also offers lightweight volume and texture to braids and updos.

34 salonmagazine.ca / June 2018

PHOTOS: KMS, DESIGN.ME, REDKEN, WAHL PROFESSIONAL, DYSON, HOT TOOLS, FAROUK SYSTEMS

Puff.Me by Design.Me

1.

2.

3.

Wahl Professional Peanut

Dyson Supersonic Pro

Hot Tools Curlbar CHI Original Flat While curling wands have been Iron an emerging trend since the late

Dubbed the Tesla of hair dryers, Dyson has turned the design and function of a traditional dryer on its head. With the powerful motor in its handle, the Supersonic Professional has been ergonomically designed with hairstylists in mind—keeping it lightweight while delivering fastdrying results. It also protects hair from extreme heat damage (thanks to its intelligent heat control) and is quieter than most dryers.

2000s, Hot Tools is “raising the bar.”

Designed to reduce strain on the wrists, elbows and shoulders (byebye carpal tunnel!) the Hot Tools Curlbar features an ergonomically designed shape to create curls or waves in a flash.

Small enough to fit in the palm of your hand, the Wahl Peanut lives up to its name with a peanut-shaped design that works as both a hair and beard clipper and trimmer. Featuring a powerful rotary motor, the Peanut is lightweight (weighing only four ounces!) and easy to clean with a detachable blade.

4.

This flat iron was so “hot” in the early 2000s that there were even counterfeit models being produced!

The launch of the CHI transformed hairstyling and took hair tools to the next level—and led the way for higher-priced professional hair tools to become the norm for both stylists and clients.

Game-Changers — STYLING

Professional hairstyling and grooming tools have advanced so much over the last 25 years, we can hardly keep up! Here are four tools that continue to make their mark in hair history.

3.

2.

4. salonmagazine.ca / June 2018 35

Game-Changers — NAILS

Nailing It

Nails continue to be a growing beauty segment, with more and more salons adding these services to their menu. And while traditional nail lacquer is still popular, it’s taken a backseat to the long-wear and gel innovations of today.

DUR A BLE DIGITS

Since the development of CND Shellac Power Polish in 2010, the gel polish category has grown significantly.

While the longevity (up to two weeks of wear) is a key selling feature, the removal (soak-off gel wrap) helps ensure that there is no damage to the natural nail.

➣

Gel Polish

GO LONG

Long-Wear Polish Over the past 25 years, nail polish has been divided into sub-segments, one of which is long-wear. Delivering up to seven days of wear, these polishes have become a staple since nail art has (and continues to) become a major trend.

➣ LIGHTING = E V E RY T H I N G

LED Lamps

36 salonmagazine.ca / June 2018

BR EA KING THE MOLD

Enhancements While acrylic and base gels are still around, more and more salons are forgoing these options in an effort to “clean up” the experience (minimizing the smell and mess) for their clients. Enter: Dipping powders. While the polymer powders used are similar, dipping powder systems use a liquid resin or base coat, and activator rather than liquid monomer. In other words, it’s a faster application with more natural-looking results.

PHOTOS: CND, OPI, ARTISTIC NAIL DESIGN

With less maintenance involved (i.e. no more changing light bulbs!), LED lamps have quickly replaced UV lamps in most nail salons. Thanks to improved technology, both nail technicians and clients can also enjoy the faster curing time—30 seconds compared to two minutes.

/ DISCOVER MORE AT Z-ONECONCEPTUSA.COM / FACEBOOK MILKSHAKEUSA / QUALITY MADE IN ITALY

MAKE YOUR BLOND HAIR SHINE WITH SILVER SHINE Silver shine is the key for healthy and shiny blond hair, for bright grey or white hair and to enhance the purity of flawless lightening.

TURNING BACK TIME Taking a look back at *some of the major changes Salon has seen, heard and featured over the past 25 years.

We can’t wait to see what’s next!

1994

AMERICAN CREW is founded by David Raccuglia, adding a fresh take to the men’s styling category.

“American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference,” says Raccuglia.

➣

INTERAC Direct Payment launches nationally, innovating the ways salons can accept payments for their services.

1993

SALON publishes its premiere issue.

Cover by Ray Civello

1996

TIGI launches Bedhead, a line of styling products that includes the iconic

Hair Stick.

Collega International is launched

by Ray Civello, and combines sales, salons, education and distribution for AVEDA products across Canada.

1994

L’Oréal acquires REDKEN, expanding the company’s Professional Products Division.

Redken moves to New York and is renamed Redken 5th Avenue.

WEBSITES are made public, allowing anyone to create and access web pages globally.

38 salonmagazine.ca / June 2018

The concern about DIVERSION grows for manufacturers, distributors and salons, as featured in the February/March 1994 issue of Salon.

1995

Henkel acquires SCHWARZKOPF.

In 2014, Henkel acquires ALTERNA, SEXY HAIR and KENRA. In 2017, PRAVANA, JOICO and Zotos International are also acquired

by Henkel.

1997

ROBERT LOBETTA is named the global creative director for Sebastian Professional.

After a 10-year hiatus, Lobetta returned to the brand in 2018 as creative visionary.

PHOTOS: SALON MAGAZINE ARCHIVES, THE NOUN PROJECT, KEYSTONE PRESS AGENCY, TIGI, SEBASTIAN PROFESSIONAL, JOHN PAUL MITCHELL SYSTEMS, GREEN CIRCLE SALONS, HAIR: JOANNE O’NEILL, U.K; MAKEUP: PADDY MCGURGAN; STYLING: STYLECREATIVE; PHOTO: JIM CRONE, CND, DAVINES

In 2016, American Crew announced its partnership with Elvis Presley—naming him “The King of Men’s Grooming”.

Not only did Anna Pacitto become the first woman (and Quebecker) to win Canadian Hairstylist of the Year, she also won the awards for Elite Master and Avant Garde Hairstylist in the same year!

2002

PAUL MITCHELL debuts its first professional hair colour brand: Paul Mitchell The Color.

SCHWARZKOPF PROFESSIONAL launches its Osis styling line.

➣

KÉRASTASE relaunches in Canada.

L’ORÉAL acquires PureOlogy, a luxury, environmentally conscious brand.

Creative Nail Design rebrands as CND.

2008

KEVIN.MURPHY launches in Canada.

2010

L’ORÉAL PROFESSIONNEL launches INOA (Innovation No Ammonia), one of the first permanent, ammonia-free hair colour brands, featuring an oildelivery system.

INSTAGRAM launches, changing the way stylists and clients find inspiration for their hairstyling looks.

➣

“Canadian hairstylists were one of the first to embrace the product and the philosophy of the brand.

I feel that Canada and Australia share a lot of the same values with a love of all things natural and the environment. Canadian salons have been instrumental to the growth and acceptance of the brand.” — Kevin Murphy, founder of Kevin.Murphy

This avant-garde look was one the first photos posted on Salon’s Instagram!

2003

1997

Montreal-based hairstylist ANNA PACITTO is one of 27 women profiled in Salon’s “I Am Superwoman, and I Can Do Anything!” feature, which appeared in the September 1997 issue. “My dream is to be the first woman, and the first Quebecker, to win a Contessa for Canadian Hairstylist of the Year,” Pacitto said in the 1997 interview.

BIO SCULPTURE makes its debut in Canada, launched by Peter and Nolene Nieuwenhuis.

SCHWARZKOPF PROFESSIONAL launches Essential Looks, a range of seasonal collections that translate fashion-forward runway hairstyles into wearable looks.

1998

BEAUTY SYSTEMS GROUP enters Canada with its acquisitions of Beauticians’ and Jaguar.

2000 2001

TIGI’s co-founder and international artistic director ANTHONY MASCOLO forms the brand’s international creative team.

OPI collaborates with the movie Legally Blonde 2 on a six-piece limited-edition nail polish collection, becoming the first professional nail company to partner with a major Hollywood motion picture.

To-date OPI has collaborated with 18 films, including James Bond’s Skyfall, Disney’s Cinderella and the all-time classic Breakfast at Tiffany’s.

2005

ORLY launches SPARITUAL, an ecofriendly brand with nail polish lacquer “elixirs” that are vegan and free of DBP.

2007

ROBERT CROMEANS is promoted to global artistic director for Paul Mitchell.

2009

Shane Price launches GREEN CIRCLE SALONS, an in-salon environmental program to help salons divert waste from landfills.

“Green Circle Salons is a movement; a community of more than 2,000 salons and spas in North America that are committed to igniting and supporting a pathway for positive green change. We are about transforming the way the world looks at beauty, and reinventing systems that make great business sense and are good for the environment.”

— Shane Price, CEO and founder of Green Circle Salons

CND shakes up the nail industry with its launch of CND SHELLAC, the brand’s patented three-step, nailcuring system with zero-dry time.

UNITE launches in Canada.

Montreal-based salon owner Carmen Tal launches MOROCCANOIL. “We revolutionized the beauty industry by pioneering a new oil-infused hair care category—and after 10 years, it’s still a best-seller for us because there’s no other argan oil-infused treatment quite like it,” says Tal.

MATRIX is acquired

by L’Oréal.

Zotos acquires JOICO.

GOLDWELL launches Elumen, the brand’s patented direct-dye hair colour.

➣

Robert Cromeans at Hairfest 2016, an annual hair show presented by CanRad Beauty and Radiant Beauty Supplies, in Mississauga, Ont.

2011

ANGELO SEMINARA becomes the artistic director for Davines. ➤

salonmagazine.ca / June 2018 39

2012

SALON SUITES begin opening in Canada, changing the salon business model landscape.

The one and only VIDAL SASSOON passes away at the age of 84.

“I am honoured to have the privilege of carrying on the legacy of our mentor, Vidal Sassoon—something that I view as a tremendous responsibility to uphold the standards that he lived by and to continue the work that he loved so much.” — Mark Hayes, international creative director for Sassoon

➣

2015

Mark Hayes, who was named international creative director for Sassoon in 2006, holding a copy of Salon’s March 2006 issue.

WELLA PROFESSIONALS launches EIMI, a range of styling products designed to express individuality.

2013 REUZEL is founded by Schorem barbers Leen and Bertus in Rotterdam, Holland.

The name Reuzel is a Dutch word for “lard” and is a nod to the past when pomades were made from animal fat and scented with apples.

Butterfly Circus founders David and Alexis Thurston launch PULP RIOT, a vibrant semi-permanent hair colour line that is created in collaboration with the brand’s team of stylists and educators to empower creativity.

The revival of BARBERING in Canada.

2017

“Barbering was in a steep decline— it was all about speedy service. Now, the standard of service has changed; it’s about spending the time to create a technical, excellent haircut and a great experience for a client. There is a resurgence of pride in the craft that we have not seen in barbering for decades.” — Matty Conrad, founder of Victory Barber & Brand

SAM VILLA is named the global artistic ambassador for Redken.

Kao acquires ORIBE from Luxury Brand Partners, expanding its presence in the luxury category.

The Contessa Awards name its Community Service Award in honour of JOHN STEINBERG, who passed away in 2011.

SCHWARZKOPF PROFESSIONAL names celebrity colourist Kim Vö as its BlondMe ambassador.

2013

Hollywood icon Marilyn Monroe is named as SEXY HAIR’s global spokesperson for the brand’s “Styles Change.

Sexy is Forever.” campaign.

“Not only is Marilyn the sexiest woman of all time, she is known for her selfexpression and style,” says Jennifer Weiderman, VP of marketing and education at Sexy Hair.

➣

Known for her signature blonde locks, Marilyn Monroe continues to be the epitome of Old Hollywood glam.

40 salonmagazine.ca / June 2018

BALAYAGE is added to the Oxford English Dictionary.

2014

OLAPLEX launches and starts the bonding “plex” trend.

LEA T makes her debut as the face of Redken’s Chromatics. She is recognized as the first openly transgender model to become the face of a global beauty brand. “Lea T is a true pioneer for beauty,” says Shane Wolf, worldwide general manager for Redken. “She reflects Redken’s vision of global beauty, which is that beauty is a collective and not defined by only one standard.”

2016

WELLA PROFESSIONALS acquires European lifestyle salon brand, Kadus Professional.

Also in 2016, Wella Professionals and its brands are acquired by Coty.

2018

SALON celebrates its 25th anniversary with a fresh start—a redesign for its print issues and website.

*With limited space in our anniversary-edition, we were only able to list some of the many highlights we’ve seen over the past 25 years. Sorry if one of yours didn’t make the “cut!”

PHOTOS: SALON MAGAZINE ARCHIVES, WELLA PROFESSIONALS, REDKEN, THE NOUN PROJECT, KEYSTONE PRESS AGENCY

“The dictionary definition of charity is ‘love of fellow men’ (sic), ‘an act of kindness,’ which is akin to the definition of philanthropy: ‘practical benevolence,’” wrote Steinberg in the November+December 2001 issue of Salon. “This is a precious commodity in our day and age, which is probably why offering it leads to a wonderful feeling of fulfillment.”

VENUS Beauty Supplies wishes to extend a heartfelt congratulations to Salon Magazine on your milestone anniversary.

Your professionalism and commitment to the professional beauty industry is unmatched, and we look forward to continuing our proud partnership with you.

Happy 25th Anniversary Salon Magazine.

We wish you many more successful years!

Evolution of a In marking the 25th anniversary of Salon we dug into the archives and connected with past editors for a look at some of our milestone moments.

“At the time, nobody was really celebrating the passion, artistry and success that hairstylists share every day. After reading a less than favourable report about the salon industry in the Globe and Mail I was compelled to quit my job and start Salon to prove the report wrong.”—Greg Robins, co-founder

—

An early press photo of the Salon team (clockwise from top) Kate Yorga, Alison Wood, Greg Robins and Brian Light.

En Français

Acknowledging the distinct creative aesthetic and culture among French Canadians, in 1997 Salon launched its French edition, featuring content of specific interest to hairstylists for French-speaking Canadians.

Building Community Connections

As the online world was debuting in the late ’90s, Salon launched BeautyNet.com followed

by SalonMagazine.ca. Fast forward to today, SalonMagazine.ca has a fresh redesign that's more mobile friendly than ever!

“As a digital pioneer in the beauty industry, I remember being one of the first people with an email address on my business card. Then we had a website at the very beginning of the online boom. In

Salon may have originally started out as an ambitious idea with business partners Brian Light and Greg Robins, but after 25 years of celebrating hairstylists as well as nail and makeup artists it’s certainly a big part of the lives of those at the heart of the Canadian beauty industry.

Canadian-Made Talent

“I had such an incredible time during my seven years at Salon. The best part was working in an industry that allowed me to be creative and indulge my love of beauty and fashion. I loved travelling the world to shows and events and meeting beauty pros. I will never forget the incredible warmth and closeness of the Canadian beauty industry.”

—Alison McGill, editor-in-chief 1999-2002 42 salonmagazine.ca / June 2018

PHOTOS: SALON MAGAZINE ARCHIVES

Launching January/February 1993

Magazine Best Night in Beauty

the late 1990s, BeautyNet.com, our forum, had almost 100,000 posts from around the world where consumers would come to ask professionals for advice. Two of them let me know that they met on our site and got married.” —Greg Robins

Nailing the Details

Beginning in 2003, the Contessa Awards started honouring nail artists with the Canadian Nail Artist of the Year award.

“It was around this time that we also saw the nail industry rise to the top and was always incredibly inspired by Jan Arnold from CND and her fashion-forward thinking. She is a true visionary and innovator who continues to inspire today.”

—Alison McGill

In 1997, Salon began hosting the Canadian Hairstylist of the Year Awards—the Contessa Awards. Since then, the Contessa Awards have become known as the biggest night celebrating the best in the Canadian beauty industry.

“The Contessa Awards have always been such a highlight for the industry. The awards personify the industry’s passion, commitment and joy and putting the night of celebration all together was always a monumental team effort, but seeing it come together year after year was very rewarding!” —Alison Wood, editor-in-chief, 1995-1999

| Brian Light with Alison Wood at the 1999 Contessa Awards.

➣ “The most standout memory for me was always Contessa entry deadline day because of the excitement of seeing the collections, it was a little like Christmas in the summer.” —Stephen Pudister, editor-in-chief, 2005-2008 | Alison McGill and Jan Arnold at the 2002 Contessa Awards

Reader’s Choice Awards

The Reader’s Choice Awards were launched seven years ago, in an effort to shine a spotlight on more brands, and give beauty professionals product options they might not otherwise have been recommended.

“In talking to salon pros about their favourite products, the Reader's Choice Awards were thought of as a means to highlight additional options. Needless to say, I’m happy to see this carry on, and I like to think of it as a contribution I made in my time with Salon.”—Melissa Hill, editor-in-chief 2010-2013

➣ “My first [Contessa Awards] was overwhelming and the second time around I enjoyed it even more.

Hands down though, seeing it all come together was amazing, particularly when it came to taking in the creativity and organization behind it.” —Melissa Hill

salonmagazine.ca / June 2018 43

G et the late s t in du s tr y news

B u il d a reward ing c a re e r

SalonMagazine.ca An d , of cou rse , se e s tu n n ing co lle c ti o ns!

Find the te ch ni c al a dvi ce you crave

A FRESH NEW LOOK AT YOUR FINGERTIPS 44 salonmagazine.caSalonMag / June 2018

Salon_Magazine

salonmagazine

SalonMagazine

Stellar Moments of Beauty Carefully curated with the help of some of Canada’s top hairstylists, here are some of the biggest, most iconic hair trends that wowed us since Salon’s inception.

Jennifer Aniston

PHOTO: KEYSTONE PRESS AGENCY

“The Rachel”

It’s hard to imagine any ’90s pop culture reference without thinking of ‘‘The Rachel’’, the feathered bob Jennifer Aniston sported while playing the adorable role of Rachel Green on Friends, the überpopular television series. ➤

salonmagazine.ca / June 2018 45

Halle Berry

Winona Ryder

Tousled and Flipped Cropped Hair

Grunge Style

At the apex of her celebrity, it was at this point that Winona Ryder, who was having a very serious and well documented romance with Johnny Depp, plunged, head-first, into the grunge aesthetic with a short look. “I think this cut epitomizes the cool factor of the early ’90s, when non-gendered fashion trends started to appear,” says Guylaine Martel, owner of Guylaine Martel Artistes Coiffeurs in Mont-SaintHilaire, Que., and a celebrated hairstylist who has been steadily collecting trophies since Salon was launched.

Gwen Stefani Multiple Mini “Raver” Buns

Rave culture, with its hypnotic, beat-heavy sounds and all-night, drug-fuelled parties created an underground fashion scene where comfortable and colourful styles were the driving forces.

For practicality, a trend began emerging wherein hair was held up in braids, ponytails or a multitude of buns, and Gwen Stefani fuelled its popularity in mainstream media. “I loved this look! It was such a fun way to play with hair in a cute, youthful way,” says Véronique Beaupré, a Contessa award-winning hairstylist and owner of Local B in Montreal.

Short, spiked and tousled with movement at the ends, ushered in the new millennium of hair. As seen on Halle Berry, the favoured colour palettes were golden and chocolate browns, accented with mahogany and rich red-based tones.

Christina Aguilera

Kelly Osbourne Lavender Hair

One of the first celebrities to rock lavender hair, Kelly Osbourne embraced the shade in 2010.

Initially shocking, her producers loved the look on her so much that it became part of her contract with Fashion Police, and a staple accessory of her style. It also marked the beginning of the #pastelhairdontcare craze. She once said, “My hair is a mix of grey, blue [and] lavender. It's hard to get this colour; you have to have blonde hair to get the right shade,” essentially informing the masses that the shade was not a colour box look, and that they needed to go pro to get it.

46 salonmagazine.ca / June 2018

By the early 2000s, hair extensions began to make their appearance. “Extra-long and super smooth—the flat iron was also making a killing in salon’s retail business, and the very first iterations of extensions were fused,” says Beaupré, who started making a name for herself with this service. Here, Christina Aguilera's hair combines two major looks of the day: straight extensions in colour combinations of platinum and black. That pairing would also usher in the trend of chunky highlights and “skunk” hair colour, which was not for the faint of heart, of course.

PHOTOS: KEYSTONE PRESS AGENCY

Multicoloured Extensions

David Beckham Metrosexual Athlete Style

At the height of his massive soccer career, David Beckham became a men’s fashion and beauty icon with his metrosexual, rugged beard stubble and perfectly coiffed hair with blonde highlights. “David Beckham is one of the most influential celebrities in men’s fashion,” says Ramsey Sayah, an influential Canadian hairstylist and owner of Texture Hair Salon in Ottawa.

“He opened the door for all men to be more playful with their looks. And now it’s acceptable for men to have a lot of different looks and to go to the salon, get hair colour, eyebrow shaping, and generally anything that needs to be done. It’s become that if you don’t go, it’s not cool.”

Victoria Beckham Graduated Bob

Victoria, the other half of the Beckham power couple, also took the hairstyling world by storm by continually testing out new styles. Her biggest contribution to the hair industry? Posh Spice’s asymmetrical and graduated platinum bob. “Cut high on the nape with lots of volume at the back of the head, created with texturizing mousse, and extra-long, very shiny sections of longer hair on each side of the jaw. The flat iron was also handy to create that perfectly smooth hair,” says Martel.

Miley Cyrus The Undercut Elevated

Justin Bieber Platinum Undercut

Having grown out of his shaggy ’do from his YouTube days to the young, daring fashion icon he’s become, we’re glad to see Justin Bieber is back on track to becoming a very promising hair icon.

Salon loved the platinum undercut that prompted tens of thousands of trendy millennials to visit their hairstylist for this very cut and colour. So much so that we even endorsed it as the “go to” men’s trend that same year.

Before 2012, shaved sides, undercuts and disconnected haircuts were mainly used in extreme hairstyles and shady “bad boy” looks, but never for fashionable women on the red carpet. “The Miley Cyrus shaved sides in 2012 wasn’t something new,” says Sayah, ”but men were already doing undercuts and women wanted a piece of the action. Miley Cyrus made it mainstream and put the pompadour on the map, which was perfect timing with the Instagram boom.”

Since then, androgynous haircuts have begun to take over the women’s segment. salonmagazine.ca / June 2018 47

DIGITAL REVOLUTION With the salon industry’s growing need to stay on par with the ever-evolving online world, harnessing the power of digital is key when it comes to setting yourself apart.

Salon Magazine: When we say “digital marketing” people automatically assume the reference is to social media.

Why is that?

John Cedilla: Because they’re the biggest platforms, we automatically make that assumption. That said, it’s only one piece of the puzzle. Digital marketing is a more general of a term that refers to using technology to market. Just like advertising does not encompass all of marketing, but is a marketing channel, social media is just one available channel of digital marketing.

SM: What has been the biggest digital impact in the salon industry in the last 10 to 20 years?

Matthew Collins: Instagram. It’s a completely visual platform that’s amazing for hair artists. You can get your work out there and it leads to getting new clients. On other social media platforms, such as Facebook, your content gets lost.

48 salonmagazine.ca / June 2018

SM: What’s your best strategy for growing an Instagram account?

MC: It’s really about pretty pictures.

A great quality photo is what’s most important on Instagram, as is posting consistently. I spend about an hour each day planning my posts. Taking a good picture of each client takes about five minutes, and then roughly half an hour to prepare the captions and hashtags. If that sounds like a lot, I can guarantee that you’re already spending at least one hour a day looking at other people’s work.

SM: If you were to recommend a winning digital strategy for a salon or hairstylist, what would you prioritize and why?

JC: It depends on a few factors. For salons with the resources, a website becomes their digital hub. It’s also a way to empower your stylists and showcase everything amazing your salon does.

Using the right tools to ensure good search engine optimization (SEO) implementation is vital because it can become a great e-commerce tool for selling your clients’ products they know and love. Also, salons should always be collecting client data to send out newsletters and promotions.

If you’re a hairstylist, Instagram is great to showcase your work and do most of your own promotions. Your clients can ‘direct-message’ you allowing you to openly communicate with them.

Just make sure you have a business account for tracking analytics and finding out more about your followers, and learning when you should post.

SM: Does digital marketing pose a threat to the traditional salon model?

MC: The previous model of opening a salon came down to traffic, where real estate and operations were very costly.

To transition into this new economy, a salon needs to make sure they’re relevant on Instagram. Posting about the culture of your salon with inspirational photos of hair is going to draw people in.

As a salon, you need to be making a consistent effort to create a compelling presence on social media, or you’re going to be bankrupt in the next five years.

SM: Tell us more about the new business model.

MC: The most successful hairstylists in L.A. right now are booth renters. And 95 per cent of our clients are coming directly from Instagram. The cool destination salons are now the ones potential clients discover online. You can literally be in an alley or a warehouse and have a booming business. Use the platforms to promote yourself big time. Digital marketing has given the independent stylists the tools to really make it on their own.

PHOTO: THINKSTOCK

Matthew Collins, a hairstylist based in Toronto and L.A., with a strong social media following, and John Cedilla, digital marketing specialist for Matrix Canada, share their views on how salons and hairstylists can hone their digital marketing skills.

“TO TRANSITION INTO THIS NEW ECONOMY, A SALON NEEDS TO MAKE SURE THEY’RE RELEVANT ON INSTAGRAM. POSTING ABOUT THE CULTURE OF YOUR SALON WITH INSPIRATIONAL PHOTOS OF HAIR IS GOING TO DRAW PEOPLE IN.”

SM: How much does social media really bring new clients and retail sales into salons?

JC: You can track this on social media, but that’s not its main strength. People are on social for the purpose of being social and not exactly because they are looking to shop or buy a service.

However, social is great for creating awareness and consideration for what you’re selling. It also encourages your clients to create content that you can use on your own platforms and create conversations, video views, drive to web, signups for future leads, etc.

MC: Social media definitely leads to conversion [and foot traffic]. Fifty to 60

per cent of my income is coming from Instagram. My advice is, you need to get the old mentality out of the way. If you were great at marketing in a traditional setting, you will be able to transpose this into Instagram. The triggers are the same for the consumer, only the setting is different.

Also, it’s important to remember that you have a strong and open relationship with the majority of your clients. They subscribe to your newsletter because they want to hear from you as their hair expert, which leads to higher opening and clicking [of the newsletter].

SM: What’s next after Instagram?

SM: What about email marketing, such as newsletters? Is that still a thing, and what rate of conversion do they bring?

JC: What’s important here is collecting all the information you can about your clients so that you can give them information they’re looking for and keep them in the loop on salon promotions.

MC: No one really knows what’s the next big thing after Instagram. But right now, it’s working really well for a lot of people in our industry!

salonmagazine.ca / June 2018 49

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Help her feel like herself again.

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June

REFLECTING ON SOME OF THE TOP CANADIAN AND INTERNATIONAL COLLECTIONS FEATURED IN SALON OVER THE PAST 25 YEARS. salonmagazine.ca / June 2018 51

Collections — IN BLACK AND WHITE

Direct and to the point, cutting and styling is the focus of this 2007 NAHA Salon Team of the Year collection.

52 salonmagazine.ca / June 2018

HAIR Salon Pure, Montreal PHOTOS Ara Sassoonian ISSUE October 2007 salonmagazine.ca / June 2018 53

Collections — PURE, CLEAN, VIVID

Raw elements and vivid colours craft the unique details of this collection.

HAIR Damien Carney for Joico COLOUR Sue Pemberton PHOTOS Hama Sanders ISSUE March 2007

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Collections — BREAKING THE RULES

Sharp angles and shapes combine with blocks of colour to highlight the architecture of cuts in this creative collection.

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HAIR Vivienne Mackinder, HairDesignerTV, New York COLOUR Brian Redman MAKEUP David Maderich STYLING David Widjaja PHOTOS Roberto Ligresti ISSUE October 2008

salonmagazine.ca / June 2018 57

Collections — PUNKED UP

Inspired by the edginess of London’s streets, Karine Jackson’s award-winning collection features a distinct energy and youthful vibe.

HAIR Karine Jackson, Karine Jackson Hair and Beauty, U.K. PHOTOS Andrew O’Toole ISSUE May/June 2009

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Collections — TACTILE TEASE

Evoking the look and feel of intricate fabric design, this collection won Angelo Seminara his first British Hairdresser of the Year award.

HAIR Angelo Seminara, U.K. MAKEUP Cheryl Phelps-Gardner STYLING Desiree PHOTOS Trevor Leighton ISSUE March 2008

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Collections — TWIN POWERS

Focusing on sharp edges and rough textures, there’s a palpable sense of mystery in this British Hairdressing Award winning collection.

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HAIR Akin Konizi, HOB Salons, U.K. MAKEUP Natsumi Watanabe PHOTOS Jenny Hands ISSUE April 2011 salonmagazine.ca / June 2018 63

Collections — UNDER THE BOARDWALK

Jason Kearns reinvents the bun in a sultry, vintageinspired collection.

HAIR Jason Kearns, Kearns & Co. Hair, Toronto MAKEUP Hanoch STYLING Lorraine Langlois PHOTOS Richard Dubois ISSUE September 2007

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salonmagazine.ca / June 2018 65

Celebrating 30 years

#ContessaAwards

ENTRY DEADLINE August 1, 2018 GALA November 4, 2018 Westin Harbour Castle, Toronto

Download your entry form for important rule changes

SALONMAGAZINE.CA/CONTESSA

PRESENTED BY

W e i h n T

We caught up with a few past Contessa winners to find out how their wins have impacted their careers, and what they’re up to these days.

le

Contessa Gallery —

C ’ s i r r c e n

Anna Pacitto

What was your most memorable Contessa win?

In 1998, I won Canadian Hairstylist, Master Hairstylist and Avant Garde, and my makeup artist [Charlotte Vezina] won for Makeup Artist. To say that I was overjoyed, overwhelmed and over the moon is an understatement. I remember that no woman had ever won one of the bigger awards [Master or Canadian Hairstylist] and that was absolutely crazy to me. I had participated in other competitions before, but nothing changed my career as much as the Contessas.

I give a lot of the credit to participating—winning is a big highlight, but it's really the whole journey and how it transforms you from being an ordinary hairstylist to wanting to constantly better yourself and raise your own bar.

68 salonmagazine.ca / June 2018

What do you most enjoy about competing?

Shooting hair collections is my favourite part of hairdressing. To be able to see your work in print or online is an incredible feeling; when you show your clients what you are able to create, it takes on a new dimension and importance. It’s what I enjoy the most in our industry.

| Anna Pacitto accepting an award on stage at the 9th annual Contessa Awards.

What has been your favourite Contessa moment from the cocktail party or gala?

It’s always special. You meet so many people from the industry. By far, was in 1998 [after being the first woman to win Canadian Hairstylist of the Year] and having so many women come up to me to congratulate me. Our industry

PHOTOS: SALON MAGAZINE ARCHIVES

Pure, Montreal Number of Wins 11 Contessa Record First woman to win the Canadian Hairstylist of the Year award (1998).

Tony Ricci —

Anna Pacitto’s 1998 Contessa-winning collection showcases her versatility as an editorial and avantgarde hairstylist.

Ricci Hair Co., Edmonton Number of Wins 10 Contessa Record Winner of the most awards for Canadian Hairstylist of the Year (2011, 2014, 2015, 2017).

What do you remember about your first Contessa win?

It was quite shocking, and a life-changer. It was in all of the newspapers in Edmonton, and the phone was ringing off the hook.

What was your most memorable Contessa win?

In 2011, I won four Contessas—Elite Master, Canadian Hairstylist, Salon Team and Alberta Hairstylist—in one night.

That was pretty memorable.

I felt like Michael Jackson (laughs).

is still at around 70 per cent women and 30 per cent men, and I think it took almost 10 years for a woman to win [Canadian Hairstylist of the Year], so to have so many women congratulating me, it was a moment that stands out to me. It was surreal.

From your experience, what can winning a Contessa do for someone’s career?

It has a tremendous impact.

I think it’s what really changed my career. In 1998, I was offered [the position of] artistic director for L’Oréal Professionnel Canada, and I don’t think it would have happened that quickly [without the Contessas].

We also opened our salon [Pure] in June of 1998. The Contessas can open up incredible opportunities for you.

What has been your favourite Contessa moment from the cocktail party or gala?

One year, Robert Lobetta was there and he came up to congratulate me. That was probably my most memorable moment, and I ended up shooting with him a few years after that. It was always a dream of mine to work with him. I had called him a few times before and he would say he wasn’t into shooting for people. He said ‘no’ about three times before he finally decided to shoot with me, because he said he looked at my work and thought we would collaborate well together. Great people want to work with great people, so showcasing your work gets you some of the better photographers. ➤

What are your goals now?

Right now, I’m concentrating on my work with Davines.

I’m very passionate about what they stand for. I think it changed my lifestyle and changed me to the core. It gave me back an incredible spark, and I feel 15 years younger, and want to move mountains.

Are there any Contessa categories that you’re still hoping to enter and win?

Elite Master, and maybe Avant Garde again. Those are my favourite. Also, Salon Team. I would say the Salon Team award is what can most [impact] your business. The people around you—your team—it’s the most fun to win. You don’t win by yourself; I always feel a little guilty when I win an award that only has my name on it because I didn’t get there by myself. When you win a Salon Team award, that is when magic happens and you can celebrate wholeheartedly, because it just feels right. It takes a team to win any award.

| Tony Ricci’s winning collection from the 22nd Contessa Awards earned him the cover of the January/February 2011 issue of Salon (by the way, he has three covers to-date!)

salonmagazine.ca / June 2018 69

Edwin Johnston Contessa Gallery —

Cutting Room Creative, Nanaimo, B.C. Number of Wins 10 Contessa Record OG (has entered the Contessas since the early ’90s); Winner of back-toback awards for British Columbia Hairstylist of the Year (2000 and 2001).

| Tony Ricci accepts his award on stage at the 22nd annual Contessa Awards.

From your experience, what can a Contessa win do for someone’s career?

I think my whole career grew from the Contessa wins. I ended up opening up three salons, so it grew my business; with staff wanting to work for me, and clients wanting to work with me.

Also, I’ve done platform work for L’Oréal Professionnel and 70 salonmagazine.ca / June 2018

| Tony Ricci’s 2018 Contessa collection was a take on avant-garde hairstyling, shot by the legendary Robert Lobetta.

Kevin.Murphy, and now I’m artistic director for Flow— that’s all from the Contessas.

People see your work and you get recognized, so manufacturers want to work with you. And it’s not only the wins that are important, but you get better as a hairdresser.

It can do just about anything.

Are there any Contessa categories that you’re still hoping to enter and win?

I usually only enter one category: Canadian Hairstylist of the Year. I just think that’s the most important one and the biggest one. Being Canadian Hairstylist of the Year says it all to me.

PHOTOGRAPH BY

What are your goals now?

I’m excited about my role as artistic director for Flow, which is a Canadian company. My goal is to really showcase Canadian hairdressers and put them at the forefront.

What have the Contessas meant to you in your career?

The chance to compete against your peers across Canada is a pretty cool platform. The creativity and the chance to get out from behind the chair and let your imagination and artistic direction flow; to do something different and creative. Professionally, my wins have done so much for promoting myself as a brand—I don’t think I would

PHOTOS: SALON MAGAZINE ARCHIVES

What do you remember about your first Contessa win?

That it took so long (laughs).

I think I was a finalist for 10 or 11 years before I won. It was obviously a big moment to crack through. I kind of felt like Susan Lucci for a while.

have gotten to do what I do for KMS [as artistic director] for so many years, if I hadn’t been successful in the Contessa Awards.

I live in Nanaimo, British Columbia. For me, the Contessas were a great springboard to get myself known in the industry. Even though I lived in a small town, I always wanted to prove that you don’t have to live in Montreal or Toronto or Vancouver to be a major figure in hairdressing in Canada. The Contessas were definitely a way to compete against anybody, but still be based in Nanaimo.

That meeting got me a chance to try out with their art team a year later. I flew down to L.A., and the guy didn’t even work with them anymore. But that was my first foot in the door. If I hadn’t been at the Contessas that night, it never would have happened.

What are your goals now?

I’m trying to [photograph] more, and I’m trying to open it up so I can shoot for other hairdressers. Not only shoot their photos, but I can offer them guidance on the hair and how it should look. I think I can offer

What has been your favourite Contessa moment from the cocktail party or gala?

I remember meeting someone from KMS, who was from California, at the Contessas.

Edwin Johnston accepts his award for Master Hairstylist of the Year on stage at the 24th annual Contessa Awards.

something unique, that a regular photographer can’t offer. I’m really trying to work into that side of it. Not just give back to my own team, but break out and help people in general. To get my photography good enough so people recognize that, and I can do more of it.

|

| Among all of his Contessa-winning collections, it’s no surprise that this fashion-forward, London-inspired collection by Edwin Johnston is his favourite. Not only did it earn him the Elite Master Hairstylist of the Year award, but Johnston also won a NAHA (North American Hairstyling Award) that same year!

Are there any Contessa categories that you’re still hoping to enter and win?

I haven’t won Avant Garde, so that would be one I would want to enter sometime. I’ve never won Men’s, too, and that bugs me because I’ve been a finalist a few times (laughs). Those are the two that are unfinished business.

salonmagazine.ca / June 2018 71

Orbite

Montreal Contessa Record Most wins from a salon in a single year (seven awards in 2002)

They came, they saw, they conquered. At Contessa 13, this Montreal-based salon swept seven categories— Salon Team, Canadian Hairstylist, Master Stylist, Avant Garde, Makeover Colourist, Quebec Hairstylist and Makeup Artist—in one unforgettable night. “We thought we might have a slight chance of being one of the winners, but not the ultimate winners for that evening,” says Louis Hechter, owner of Orbite.

The collection, which was inspired by cloning, featured a futuristic range of vivid hair colour. “We were really pushing editorial hair to the extreme.” Hechter and his team also had the The Orbite team take the stage to accept their award for Salon Team of the Year at Contessa 13. |

72 salonmagazine.ca / June 2018

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opportunity to present their collection as a presentation at the 14th annual Contessa Awards. And while the Orbite team has moved away from competing, Hechter says he is focused on his role as editorial art director for L’Oréal Professionnel. “My duty is to help hairdressers have the experience, and to help and mentor them,” he says. “While I do love [competitions], I would love to judge or present at the Contessas.”

Not only is Anh Nguyen the youngest person to ever win the award for Canadian Hairstylist of the Year, but she’s also the first Contessa winner to appear on the cover of Salon—as seen on our January/ February 1999 issue.

Anh Nguyen Anh Nguyen Salon, Toronto Contessa Record Youngest winner of the Canadian Hairstylist of the Year award (1999).

At Contessa 10, at the age of 22, Toronto-based hairstylist Anh Nguyen picked up three awards, and became the youngest winner in Contessa history to win the coveted Canadian Hairstylist of the Year award. The win came as a shock to many—including Nguyen herself—but she says she was most surprised by how much it did for her career. “It was a really big deal, especially at a time without social media, because it was difficult to showcase your work,” she says. “It gave me publicity—I was featured in newspapers and magazines, and I got a lot of clients from all over the city. It’s done a lot to promote my business, but the biggest thing it gave me was self-confidence.” In 2001, Nguyen opened her salon in

| Anh Nguyen credits her former boss, Johnny Cupello, for his competitive energy, which she fed off when entering the Contessa Awards.

Toronto’s Bloor-West Village.

While she stopped entering competitions to focus on her business and family, she says it’s something she would love to revisit. “I was considering doing it again sometime this year or next year,” she says.

“I’m at a place where it feels like it’s time.”

PHOTOS: SALON MAGAZINE ARCHIVES

s a l t B fr

Contessa Gallery —

st

h e t P m a o

Hair Factory St. John’s, Nfld. and Halifax, N.S. Number of Awards 15

This east-coast salon has been entering the Contessas since the beginning. In addition to winning the award for Salon Team in 2007, the staff includes multiple winners for Atlantic, Canadian Colourist, Texture and New Hairstylist. “We had competed and were a finalist for Salon Team for many years, but actually winning was exhilarating,” recalls salon owner Dale Abbott.

“We weren’t planning on

| Karen Melay showcased her braiding techniques in the Hair Factory’s 2007-winning collection for Salon Team of the Year.

| The Hair Factory team accept their award for Salon Team of the Year at the 18th Contessa Awards.

competing that year because my business partner [Locks Hiscock] passed away. I remember saying that our win was our tribute to him.

It was one of the most important nights of my life.”

“We had always strived to win that award, and to win at that time brought us all so much closer together, meant more than anyone could ever realize,” adds hairstylist Karen Melay. “To come together and create a story through photography with your peers and win is something that’s beyond words.”

For hairstylist Cam Patey, he remembers what his first wins—Atlantic Hairstylist and Canadian Colourist at Contessa 12—did for his career. “I was just starting my career both as a platform artist and a behind-the-chair stylist. It really helped get my name known in industry circles and also created a buzz with my clients; attracting many new ones. It was an amazing boost for me.”

The Headroom St. John’s, Nfld.

Number of Awards 12

While there have been many salons that have risen to the competitive challenge, the Headroom salon in St. John’s, Nfld., has undoubtedly been one of the most awardwinning salons in Contessa history. But 2004 was a particularly big year for the salon, when they picked up five awards, including one for Canadian Salon Team of the Year. “The experience of having my entire team [on stage] and the pride I felt—with all the hard work and everything we’ve gone through—it was a very proud moment,” says Trish Molloy, salon owner. “I almost lost my business the year before.

We entered the Contessas and we won everything [we entered]. Because of the Contessas, we got 687 new clients in that year. It saved my business.”

| At the time of entering the 15th annual Contessa Awards, The Headroom’s team consisted of 28 people that participated in the collection.

These days, Molloy is focused on mentoring her staff. “We have a lot of young, new talent coming up, so I’m motivating them so they can do photoshoots, think outside the box and set goals for themselves and fulfill their dreams.”

Though they’ve taken a break from competing in recent years, The Headroom plans to enter the 2019 Contessa Awards. “The exposure that you get from the Contessas, it moves you up within the industry.

Any goals you have set for yourself, brand-wise, the Contessas are the ultimate.” salonmagazine.ca / June 2018 73

Business —

Sign of the Times Now and Then “People like me who run traditional commissionbased salons really are dinosaurs,” says Michael Levine, owner of A Michael Levine Salon Group in British Columbia. “It’s something I’m struggling with right now, and it’s a daily conversation I’m having with my business partner as to what we’re going to do with the future of our business.”

Levine, who owns salons, an academy and a product company, says the commission model has served him well over the years, but adds that he recently lost four of his senior stylists to chair rentals. “The reality is, we are competing for hairdressers now, not just clients. So, as salon owners, you have to sweeten the pot.”

While the commission-only model may be on the decline, there have been many benefits to it that cannot be (or at least not easily) replaced by newer business models. For example, the salon’s culture. “Culture is everything,” says Levine. “But 74 salonmagazine.ca / June 2018

“You can fight against the tide as long as you want, but eventually you’re going to drown.

You have to make changes.”

— Michael Levine, owner of A Michael Levine Salon Group

it’s a much harder thing to build than it used to be five or 10 years ago. I think many stylists today have an end-game—once they get to a certain dollar figure, they are going to explore their options. You can either give them options to explore within your house, or you can expect that they will leave.” He recommends that salon owners regularly evaluate their business and top stylists’ performance to see where there might be room to accommodate a higher commission rate or other options. “Once they are a fully booked hairdresser, you have to look at it more as a partnership than an employee/ employer relationship,” he says. “You have to be proactive, because then you’re leading. If you are reactive, that means you’re following. People want a leader to lead.”

For Halifax-based Peter Mahoney, president of Salon Resource Group and Summit Salon Business Center, his first salons, which opened in the 1980s, began as booth rentals before moving

PHOTOS: THINKSTOCK, SOLA SALON STUDIOS

For the past 25 years, we’ve seen the business of Canadian salons change and evolve. Find out what three successful business experts have to say about what’s here to stay, and what’s coming next.

➣

“Operating in an industry that has an overall [client] growth rate of about two per cent, it’s a marketshare business. The pie is not getting any bigger, people are just trying to figure out a way to slice it differently.”

— Peter Mahoney, president of Salon Resource Group and Summit Salon Business Center

An example of a modern salon suite

“If you think about it and there were no more commission salons tomorrow, the industry would be in a lot of trouble. No kid out of school without clientele would be able to walk into a salon suite and rent a room and survive. There has to be a development for young stylists entering the industry.”

—Graham Kenny, director for International Beauty Services and Supplies

to a commission model. “We moved away [from booth rentals] because we had no control over the development of the hairdressers,” he recalls. “We moved to a commission model so we could create a culture and a brand. We could focus on teaching them the skill set we knew would make them successful.”

Suite Life For stylists graduating from chair rentals, salon suites have been the latest business model to gain traction in the industry and are opening up across Canada at impressive rates over the past few years.

“That model is being driven by millennials, because of their desire to be independent and to do their own thing. Salon suites have made it affordable for them [to own their own business],” says Mahoney.

“And with social media, they can find clients, and clients can find them. I think that’s what’s allowing this suite model to work, and to expand at the rate that it’s expanding.”

While the growth of salon suites in Canada is on the rise, their success may be too soon to tell. According to Graham Kenny, director for International Beauty Services and Supplies, an Alberta-based professional beauty distributor, hairstylists can risk getting in over their heads.

“Stylists think they can make more money—and some can—but the majority of stylists end up making the same money or less.”

“Eventually the scale is going to tip to the side of salon suites and independents,” adds Levine.

“As salon owners, I think there are some really cool, creative things we can do. We just have to think outside our box. We’re constantly asking our stylists to step outside their comfort zone, and I

believe we, as owners, need to do it as well to adapt to the changing industry.”

Future Forward A trend in the U.S., likely to make its way to Canada in the next couple of years is a hybrid model, in which salon owners can retain stylists by offering suites either in-house or adjacent to their salon—thereby keeping it within the salon’s brand.

“They can still be helpful to younger staff, but you’re giving them the opportunity to become an independent contractor,” says Levine. “So, they can still get some of the benefits of being part of your culture, but they can also start to spread their wings a little bit and start to live the life they want to live.”

“What’s next has already happened,” says Kenny.

“But I think there’s going to be a resurgence, especially with so much business education out there, of well-organized, well-trained, beautiful, independent salons—whether they are commission or chair rent—within a salon environment. There’s a strong demand for that type of experience right now; luxury, if you want to call it that.”

While Mahoney says he’s continuing to watch the growth and development of the suite and hybrid models, he adds that the key to success all comes down to the basics. “We have an opportunity every day to make people look and feel their best, and create an opportunity for service providers to showcase their talent and grow their self-confidence,” he says. “I feel that in this wave of technology, it’s changing the way we do business, but at the core I still believe the power of our industry is based on building relationships.

Whatever model you’re operating under, you should never lose sight of that and you’ll be successful.” salonmagazine.ca / June 2018 75

Colour —

➣ FROM NATURAL HUES TO UNICORN PASTELS, COLOUR SERVICES ARE AN ESSENTIAL PART OF A SALON’S SUCCESS.

Colour Your World At one time clients wanted to cover their natural grey, and suddenly others wanted to enhance it. And who would have ever thought a generation would embrace steely hues as an of-the-moment look only to just as quickly transition to pastel shades. With highlights being the colour service of the ’90s, by the early 2000s pure pigment and pastel shades were considered a trend yet we all know that these looks are now mainstays in salons from coast-to-coast. Even more natural hues took a turn in many different directions. Here’s what some of the nation’s top colourists had to say just as some of these trends and colour services were evolving.

Brunettes Do It Best “It used to be that golden chocolate browns were popular for fall but now we’re going more into richer colours like deeper browns mixed with red and violet. We’re getting away from just highlights and into the richer shades.” –Philip Ferreira, master hairstylist at Axis Salon, Vancouver Seeing Reds “The trend for reds has two extremes that range from a bright, yet soft copper hue, to a deep, pure red. Think Jessica Rabbit meets Ginger of Gilligan’s Island. No matter what route your client wants to go, the key for both of these looks is dimension with multidimensional hues throughout.”

—Michelle Finlayson, Essential Looks Artist for Schwarzkopf Professional Best of Both Worlds “The ombré look will continue to be huge, as it’s basically catching up to the mainstream. You’re going to see darker and 76 salonmagazine.ca / June 2018

COLOUR TALK

Brunette hues with a mix of violets creating mutlidimensional appeal. |

“The verbiage used to describe colours to clients is key. Romance them with yummy words during the consultation.”

—Joan Novak, owner, JoNo Hair, Whistler, B.C.

PHOTOS: SALON MAGAZINE ARCHIVES

“Red is beautiful; it makes you stand out in the crowd.

Red can suit anyone, depending on the shade you choose.”

—Judy MacDonald, hairstylist, The Hair Factory, Halifax

“If a client is asking for something that is not suitable, I go to a quieter corner of the salon, get a stool, sit face to face and talk to her. We talk about how an alternate choice might be more suitable to her skin tone, features or her hair’s condition. Or I ask, ‘Can I tell you what I would do if you left it 100 per cent up to me?’ My best advice is to always be honest with your client.”

—Crystal Brown, technical director, Ricci Hair Co., Edmonton

| Bold colour emphasizing natural texutre began to be seen in a big way by 2010.

richer colours and less contrast between roots and ends.” —Shannon Simmonds, owner of On the Fringe Hair Design in Vancouver.

“We are seeing a lot of shadowing, which is a gradation of colour that is a deeper [shade] in the root area and lighter at the ends. It’s a modern take on colour.” —Alina Friesen, a freelance master stylist based in New York City.

Powered by Pastels Primary colours like blue, green and yellow have been making peek-a-boo appearances on the international hair scene. Moving away from the ’80s punk movement of all-over pure pigments, colour was all about strategic placement and unique colour combinations.

At the Cynthia Rowley Fall-Winter 2010-11 show a textured ponytail was accented with the striking contrast of hair coloured. A team of Wella Professionals’ stylists, led by Eva Scrivo, created custom-coloured hair extensions, which replicated the rich, artificial jewel tones of the collection like emerald, amethyst, lapis, bright turquoise and navy.

When it comes to working with bold or pastel accent colours—silvers and violets included—Chad Taylor, co-owner of Moods Hair Salon in Vancouver says that pre-lightening hair offers a pale base that results in an even tone. “The key with using bold or pastel shades is looking at the client’s skin and eye colour,” he says. But if clients are keen on a hue that may not be ideal for them, he suggests framing their face, with a few pieces of their natural hair.

Blonde Ambition There’s been a blonde evolution of late, and the shade is becoming increasingly effortless in both hair colour and styling. It was during the early 2000s that blondes started becoming much more natural, and by 2012, different tones of blondes were being seen in salons and on fashion runways.

“Blondes will be lightened with finished tones ranging from platinum to more buttery vanilla,” says Heidi Kenney, guest artist for Matrix Canada.

“The traditional full head of highlights is over, and we are moving more toward natural, freehand highlights with a lived-in feel,” says Sean Godard, a Redken international artist. salonmagazine.ca / June 2018 77

Events — ABA

Showing Up

At the ABA shows, distributors including International Beauty Services and Supplies and West Coast Beauty play an important role in connecting manufacturers with hairstylists. |

From competitions to trade shows, Salon has been covering the events, shows and competitions that matter most to Canadian beauty professionals.

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Part hair show, part education, teams contribute to the inspiring highenergy that has been a major part of the ABA shows over the years.

| From Vancouver to Halifax, the ABA show has brought a strong roster of education icons on stage, ranging from global icons like Sam Villa to emerging hairstylists in their own neighbourhoods.

The Allied Beauty Association (ABA) has always been at the heart of the Canadian professional beauty industry for more than 50 years.

Although the nature of the show has evolved over the years, the organization has been key in supporting its members, fostering goodwill, respect and understanding between its members and the public. In addition, the ABA’s role is as a liaison between the government and beauty professionals in a number of ways that have aimed to support and elevate professionals in this artistic industry.

78 salonmagazine.ca / June 2018

| Salon’s team has been able to connect with beauty professionals from coast-to-coast during the annual ABA shows.

PHOTOS: SALON MAGAZINE ARCHIVES

The ABA Shows

Leading Nail Care Since 1988 Choose the brand preferred by professionals.

Choose Bio Sculpture.

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Modern Beauty Supplies’ Mike Jomaa continues to foster connections among manufacturers and hairstylists in Alberta and Ontario.

| TIGI and Paul Mitchell have rocked out the latest styles and launched product innovations on the ABA show’s main stage with their international artistic teams.

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Along with mainstage shows, technical look and learn classes have also been a major part of the ABA show’s experience.

Nourishing nail treatment | Lasts 3 weeks 10-Free Gels | Non-toxic | Vegan Not tested on animals | 225+ colours | Venus Beauty Supplies’ president Vince Riverso and director of sales Mark Liddall have been an active part of the ABA for more than 20 years.

www.biosculpturenails.com 1-877-424-6435

salonmagazine.ca / June 2018 79

From coast-to-coast, Canadian hairstylists have been recognized on an international stage for their artistry in haircutting, colouring and style. Long before the days of social media contests, manufacturers launched competitions aimed to cultivate top talent, refine skills and fuel creative energy among their team of artists. There’s nothing like a little competitive spirit to ignite the passion among hairstylists.

WELLA T R E N DV I S I O N

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An international photo-based competition, TrendVision has offered country winners the opportunity to compete live on a global stage during Wella’s International TrendVision Awards.

Build your career with us.

View our career opportunities at https://chatters.ca/pages/careers Apply to careers@chatters.ca

www.chatters.ca

80 salonmagazine.ca / June 2018

PHOTOS: SALON MAGAZINE ARCHIVES

Events — COMPETITIONS

Matters of Competition

R EV LON STYLEM ASTERS

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Live competition not only requires creative talent, but it also demands refined skills and craft mastery in order to execute a hairstyle in a specific timeframe.

| G O L DW E L L COLOR ZOOM

Over the years, Canadian hairstylists including Michelle Pargee (far right) have taken top honours at Goldwell’s ColorZoom competition.

| L’ O R É A L P RO F E S S I O N N E L’ S C O L O R T RO P H Y

At L’Oréal Professionnel’s Color Trophy, the combination of backstage and onstage hairstyling and fashion styling combine for a showstopping event.

T or

onto B arber

37 ce 19 and B eauty S uppl y S i n

salonmagazine.ca / June 2018 81

Salon Stories —

In Your Words We called out to Canadian beauty professionals via social media for their favourite stories and moments of Salon, and the response was heartwarming. In our upcoming issues we’ll continue to give beauty professionals the opportunity to share stories in their own words.

IN IT TO WIN IT

Big congratulations to the Salon team and leaders for 25 years of excellent beauty content. Although I have so many favourite memories over the past 25 years, my proudest moment came when my assistant Julie Vriesinga won the Contessa Award for Newcomer of the Year and also this past year, when my Studio H Artist Group team earned the Contessa Award for Community Service.

DY N A M I C D U O

82 salonmagazine.ca / June 2018

Heather Wenman Studio H Artist Group, London, Ont.

dream come true to see our images and names published and to know our work WAS good enough!

We will forever be grateful for what Salon has done not only for us but our two beautiful girls and our amazing salon team. Thank you believing in us and for allowing us to do what we love together!

Much love, Marilyn and David Vendittelli INdustry Hair, St. Catharines, Ont.

MEMORY LANE JOIN THE CELEBRATION BY SHARING YOUR FAVOURITE MEMORIES WITH US FROM THE PAST 25 YEARS. IF YOU HAVE ANY STORIES TO SHARE, PLEASE EMAIL ANNALEE@SALONMAGAZINE.CA. Created by Kaitlin Till-Landry from the Noun Project

PHOTOS: SALON MAGAZINE AND CONTESSA AWARDS ARCHIVES

Salon has always been a huge inspiration to myself and my husband David. We had always read the issues and dreamed of one day being able to be “good enough” to be a part of an issue! In 2016 we were invited to do our very first photoshoot with one of our biggest icons (and now friend) Michelle Pargee.

To be honest, we both had NO idea where to start. I shot for Session Hairstylist and David for New Hairstylist, and we both won! It was a

ONE SPRAY to the RESCUE! Your Multi-Perfecting Wonder Spray for Healthy Hair Every Day

BEFORE

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• Helps protect haircolor from ravaging UVA/ UVB rays, keeping color looking like new

• 2X stronger hair**

• Protects hair during heat styling

• Adds softness, shine, and smoothness without weighing hair down

• Reduces frizz

• Instant detangling for tension-free wet combing

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#SavetheDaySpray

JOICOCANADA.COM *Testing performed on red haircolor. **Against combing breakage on damaged hair vs. non-conditioning shampoo.

A JOI-FUL CONGRATULATIONS TO OUR FRIENDS AT SALON MAGAZINE ON 25 YEARS OF SUCCESS!