Salon Magazine, January/February 2008

l salon magazine

the business of beauty and style

2008 contessa winners Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

COLLeCtOr’s editiON

BiG BANG BABY edwin johnston

takes home Canadian Hairstylist of the Year january+february 08 $5 www.salon52.ca

LIVE THE FUTURE...

EXPERIENCE THE SHOW 1 FULL DAY: U L’Oréal Professionnel’s new colour collection Spring-Summer 2008 U Exclusive business program to maximize your profits U Latest cut and style collection H3 U International Artist GUY KREMER – UK (Show in Toronto and Montreal only) U Top Canadian Artists perform: SALON PURE, QC (Toronto, Montreal and Québec only) SALON DANIEL, ON (Toronto and Vancouver only) GUYLAINE MARTEL, QC (Montreal and Quebec only) U Official launch of LP HOMME U Male trends come fashion forward

*Lunch included. Space limited For more information or to book tickets, please call 1 800 361 1861 or email rsvplorealprofessionnel@ca.loreal.com www.lorealprofessionnel.ca

Toronto

Montreal

Québec

Vancouver

February 11th

February 18th

February 25th

March 3rd

©Aveda Corp.

OUR FUNDING OF NEW WIND TURBINES GENERATES ENOUGH WIND ENERGY TO OFFSET 100% OF THE ELECTRICITY USED BY OUR PRIMARY MANUFACTURING FACILITY IN MINNESOTA, USA.

12-HOUR HUMIDITY DEFENSE

©Aveda Corp.

New Smooth Infusion™ Style-Prep Smoother ™ helps us take smoothing to a new level. Our innovative hybrid formula makes styling easier with leave-in conditioning and exceptional smoothing benefits. Reduces the time guests are in the chair. Extends the time style lasts. Organic tapioca helps defend against humidity for up to 12 hours. For an even smoother finish, start with Smooth Infusion™ Shampoo and Conditioner. The smoothest move? Join our network.

Call 888.222.4152 or visit aveda.com.

*Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturer’s Corporate Websites in April, 2007. The wind energy goes into a utility grid from which we draw power.

© Schwarzkopf Professional 1-800-463-3081

GLORIOUS

BLONDE.

ILLUMINATING

SHINE.

COMING TO YOUR SALON MARCH 2008.

WWW.BLONDME.COM

I N T R O D U C I N G . ..

©2007 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

JKPC< 9P ;<J@>E%

A sleek arsenal of cutting-edge styling

tools for the ultimate in artistic expression

and healthy, beautiful hair. joico.com

HAIR Damien Carney

COLOR Sue Pemberton

PHOTO Hama Sanders

Photography: Anthony Mascolo & Roberto Aguilar Hair by: Nick Irwin Make-up: Pat Mascolo Styling: Jiv D

10600 SM DPS_Summit_EN.qxd:Layout 1

11/27/07

10:09 AM

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THE REDKEN 5TH AVEN REDKEN CANADA INTRODUCES

It’s not just A system... it’s THE system!

Come see for yourself what over a thousand salon professionals have already discovered!

The Summit brings the world of salon finance, salon culture and personal growth together like no other. From backroom politics to complex money issues, the Summit staff’s years of experience in the industry will help light the way toward renewed hope and prosperity.

At the Redken Summit Salon Business College every thought we think, action we take, and word we speak, is made with only one intention in mind: To serve the highest and greatest good in everyone we lead. We are so confident in our program that we offer you a money-back guarantee.

If at the end of a program you are not 100% satisfied, see us and we promise to refund the difference personally. www.summitsalon.com

THE SUMMIT JOURNEY Your 5-day Summit journey is designed to help you develop the skills to: Bring first and second year employees to a level of performance that greatly exceeds that of the average 5-10 year employee.

Drastically improve all facets of guest services.

Implement a system to “grow your own” new employees and never again be held hostage.

Breathe!

Empower your 5-10 year employees to break out of their rut, become high level team players and valuable mentors to your new employees.

CHANGE YOUR SALON, CHANGE YOUR CAREER, CHANGE YOUR LIFE!

Create a growth oriented, team environment where your employees take responsibility for passing THE SUMMIT SYSTEM on to new team members.

In addition, your SUMMIT experience will help you discover the answers to these key questions…

Manage your business with a much higher degree of knowledge and understanding based on “the truth” rather than emotion.

Dramatically improve your profit margin.

Experience significant increases in staff retention, morale, focus and commitment.

Once you’ve built a profitable company, do you have a plan to ensure that it continues to grow and thrive after you’re gone?

Are you growing “buyers” or just more headaches?

How do you want to finish your experience in the salon industry?

January 2008

NUE BUSINESS REPORT THE REDKEN SUMMIT SALON BUSINESS COLLEGE

TESTIMONIALS Barb Morin & Jane Mayo, Wish Salon and Day Spa. Dartmouth, NS “As salon owners we realized that our business had reached a plateau. Although we were successful, there was a strong desire to move forward to grow and improve ourselves and our staff. Hence, at the suggestion of our Redken distributor, we spent 5 intense life changing days at the Redken Summit Salon Business College.

Since then, we have committed to monthly training and have implemented a growth oriented system that has excited not only us but our staff as well. So far our growth has allowed us to begin renovations and we have already seen drastic changes in the growth of our business.”

Robert Barbosa, Salon Escape.

Toronto, ON “Thanks to Redken, I had the opportunity to discover the most essential program for today’s fast changing salon industry: the Redken Summit Salon Business College. It was an incredible experience, full of great information and valuable tools that all salon owners will benefit greatly from.

There are always many different ways to

develop your salon and make it grow faster, and this program will help you find them.”

Nina Katehos, The Hair Gallery.

Alliston, ON “The Redken Summit Salon Business College helped us to create more tools to measure our results and performance.

Thanks to this program, we managed to set goals for our team and then reach them properly, step by step. The educational team was fantastic; they were really supportive and it was very clear that they wanted us to succeed in improving our business.”

Tony Ambrogio Jr., Hair Fantasy.

London, ON “The Redken Summit Salon Business College was a fabulous experience. I went to other similar programs before, but they were very incomplete; it is one thing to hear advice, but it is another thing entirely to be able to put it into practice! Thanks to this program, with my team, we managed to get more results in 4 months than we had in the previous 5 years, with more than 20% growth.”

Doriane Dalati, Vice-President, General Manager. Redken Canada.

“Redken Summit Salon Business College is THE most beneficial business X-Ray and Salon growth opportunity to hit Canada. I have attended numerous business programs in my 15 years in this industry and nothing comes even close to this. It is designed for serious business entrepreneurs who want serious growth.”

2008 Sessions Tampa January February March April/May May September October November

27-31 17-21 9-13 27-1 18-22 7-11 5-9 2-6

Minneapolis July 13-17 September 21-25 Halifax June August

22-26 17-21

Investment: $2,500 ($US) Max. attendees: 12 salons (24 people)/program Additional employees: $1,000 extra ($US)

To see if your salon qualifies to attend THE SUMMIT, call 1-800-718-5949.

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Contents january+february 08

www. sa lon 5 2 . ca

l salon magazine

hair canadian hairstylist of the year Edwin Johnston makeup Kristen Coutu colour Fiona Johnston Goldwell Colour photography Babak

thewinners 30

canadian hairstylist, british columbia hairstylist Edwin Johnston, The Cutting Room; bio p. 29

34

canadian salon team

36

elite master hairstylist

40

makeover colourist

42

multicultural hairstylist

44

ontario hairstylist

50

session hairstylist

52

texture, newcomer hairstylist

54

quebec hairstylist

58

atlantic hairstylist

62

men’s hairstylist

64

makeup artist

66

nail art technician

68

nail enhancement artist

Salon Pure; bio p. 29

John Graham, Vault Salon and Spa; bio p. 29

Rasa Jurenas, BesSpa; bio p. 39

Rudy Pignataro, Salon G & A Inc.; bio p. 39

Erin Fernandes, Eden Salon; bio p. 39

Mélanie Bélanger, Freelance; bio p. 49

Jane Tecson, Vault Salon & Spa; bio p. 49

Véronique Beaupré, Salon Pure; bio p. 49

34

canadian salon team

Shelley Simms, The Hair Factory; bio p. 49

Timothy Day Howard, Sound Salon Spa; bio p. 61

Vittorio Masecchia, Freelance; bio p. 61

Jessica Ellison, Yorkville School of Makeup and Esthetics; bio p. 61

Kali Howden, At Your Fingertips; bio p. 61

> contents continue on page 18

16

technique Hair was cut into a one-length perimeter shape, with long tendrils disconnected. Side sections were rounded up. Hair was blow dried with flat brush and finished by using a deep slicing technique. Hair was deep point cut and styled with KMS California Molding Paste.

s a l o n > january+february 08

66

nail art technician w w w. s a lo n 5 2 . c a

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l salon magazine

72

avant Garde hairstylist

74

alberta hairstylist

76

saskatChewan/manitoba hairstylist

78

student/apprentiCe hairstylist

80

salon interior desiGn

82

Community serviCe

Christian Chartier, D...Coiffure; bio p. 71

Tony Ricci, Ricci Hair Co.; bio p. 71

Marc Charbonneau, Vault Salon and Spa; bio p. 71

Aimee Cox, Moods Hair Salon; bio p. 71

Spyce Spa and Hair Studio

74

alberta hairstylist

Tangles Hair Salon

features 84 89 100

Contessa 19 Gala

Highlights, speeches and more

seasons

Team Contessa 19 interprets the seasons

102

Contessa 19 winners

104

Contessa 19 finalists

regulars 24 26 108 110

80

Contessa unpluGGed

Salon goes unplugged with post-Contessa open forum

editorâ&#x20AC;&#x2122;s letter

108

salon interior design

hot products

publisherâ&#x20AC;&#x2122;s note hot produCts events

89

team contessa

18

s a l o n > january+february 08

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R U red-y for

12-pc. display includes FREE Drip Dry Lacquer Drying Drops for you to retail or use at your tech table!

THREE NEW SHADES WIRED FOR LOVE!

Log on to Love

Text Me – Text You

This shimmery red is a digital darling!

This glitter clear coat sends a love message.

Met on the Internet And fell in love with this magenta at first cyber sight!

Go to www.opi.com beginning February 1 to send a FREE e-romance e-card to your favorite Valentine or client!

Call 800.341.9999 or visit www.opi.com. ©2008 OPI Products Inc.

?

Congratulations to all Contessa winners and finalists

Hair VĂŠronique BeauprĂŠ pHoto ara SaSSoonian ConteSSa 19

“L’Oréal Professionnel keeps us aware and in tune with international trends, where fashion and beauty meet in the salon. “ - ANNA PACITTO-MERLO, SALON PURE 2008 Contessa Winner Canadian Salon Team of the year

“Joining the L’Oréal Professionnel team has helped me elevate my career to the next level.

The support and training for portfolio artists and product education is unsurpassed.”

- TON I R ICCI, R ICCI HAI R CO. 2008 Contessa Winner Alberta Hairstylist of the year

Behind award winning hairstylists

“I have complete confidence in L’Oréal Professionnel. They are constantly moving forward, which pushes me to do the same.

I love working with a company that has the same ideals I do.“ - E R I N FE R NAN DES, E DE N 2008 Contessa Winner Ontario Hairstylist of the year

“Many thanks to the entire L’Oréal Professionnel team for its constant support, knowledge and passion for new technologies.”

- VéRON IqU E bEAU PRé, SALON PU R E 2008 Contessa Winner Quebec Hairstylist of the year

Fo r i n f o r m a t i o n v i s i t w w w. l o re a l p ro f e s s i o n n e l . c a o r c a l l 1 8 0 0 3 6 1 1 8 6 1

The NEEDS of mature hair ...

With over 45 shades that offer 100% coverage of white hair without having to add a natural tone, IGORA Royal Colorist’s Color is the choice for mature hair. Below are just a few of our top selling, 100% coverage shades. Ask your Schwarzkopf Professional representative to see the full assortment.

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BC hairtherapy TIME RESTORE • Q10 Collagen Technology to reactivate the production of missing keratins for daily at home maintenance.

...100% COVERED. www.schwarzkopf-professional.ca

4-90

Together. A passion for hair

EDITOR’S lETTER

CHECK IT ONLINE januar y+f e br ua r y ’ 08 On-Line excLuSive: OPI’s Suzi Weiss-Fischmann on her love of colour, the latest nail trends and the new India

With CityLine’s Chrissie Rejman

Collection by OPI

PHOTO COURTESY OPI

W

ColleCtions > Lady in the Dark, a collection from Contessa Session Hairstylist of the Year and Paul Mitchell Artist Mélanie Bélanger > Shadow & Light, L’ANZA’s winter 2007 collection

hat a proud night it was for Canada’s beauty industry when we crowned the Contessa 19 winners on November 4, just a few short weeks ago.

What struck me most at the end of the 2008 Canadian Hairstylist of the Year Awards was how widely spread the award winners were this year. They came from all across the country. Edwin Johnston from small-town Nanaimo on Vancouver Island, British Columbia took home the most coveted award of the evening—Canadian Hairstylist of the Year.

Our Elite Master Hairstylist of the Year is John Graham from Vault Salon and Spa in Winnipeg, Manitoba. Makeover Colourist and three-time Contessa winner Rasa Jurenas comes from Tillsonburg, Ontario. Also a threetime winner, Multiticultural Hairstylist of the Year Rudy Pignataro is from Toronto. Session Hairstylist of the Year Mélanie Bélanger is from Ottawa.

The Canadian Salon Team, Salon Pure, are from Montreal, and Avant Garde Hairstylist of the Year Christian Chartier comes from Trois-Rivières, Quebec.

And then we have Timothy Day Howard, Men’s Hairstylist of the Year, all the way out in St. John’s, Newfoundland.

I would be remiss if I did not mention that the 2008 Nail Enhancement Artist of the Year, Kali Howden, comes from Kelowna, British Columbia.

Student Apprentice Hairstylist of the Year is Aimee Cox from Moods Salon in Vancouver. And the list goes on. It is just fantastic to see the spread of the awards. I hope this serves as a great encouragement to entrants old and new.

Thanks to our wonderful judging panels for such a stellar job this year.

And speaking of pride, our Team Contessa segments were a huge hit with their interpretations of the Seasons theme this year. I want to offer a very special thanks to the teams from Schwarzkopf Professional, Farouk Systems Group, L’Oréal Professionnel and Joico for presenting an amazing show in partnership with us. It was a huge success.

Also, without the support and encouragement of all of our sponsors for Contessa 19, none of it would have been possible. I want to thank you once again and hope that you will be back to support us next year as we celebrate the 20th Anniversary of the Contessas—Canada’s most prestigious awards honouring excellence in creativity and salon professionals. Now, that’s a milestone to be a part of for sure.

Finally, I want to thank all the members of the media who came out to cover the show this year. Your support of Contessa finalists and winners is very much appreciated.

PHOTO BANASIAK

event Coverage > CIABC’s Education on Vacation > ISSE in Los Angeles > Joico heads to Mexico > L’Oréal Professionnel introduces Unique

national pride

w w w. s a l o n 5 2 . c a JOBS > EVENTS > CONTESSA 24

s a l o n > january+february 08

+

MORE

Stephen Puddister Editor-in-Chief w w w. s a lo n 5 2 . c a

nature’s prescription for beautiful hair bain de terre’s hair strengthening mud masque doubles the strength of hair and reduces breakage up to 65% in just one use.

Powerful botaniceuticals – potent, natural botanicals that nourish,

©2008 Piidea Canada ltd., Bain de terre Division, Pointe-Claire QC

revitalize and protect – keep hair strong, healthy and lustrous.

PUBLISHER’S NOTE issn 1197-1495 volume 17 issue 1

www. s a lo n 5 2 . ca

Editor-in-chiEf

Stephen Puddister > 416.869.3131 ext. 120 | stephen@beautynet.com Art dirEctor

Gillian Tsintziras > 416.869.3131 ext.106 | gillian@beautynet.com AssociAtE Editor

Morella Aguirre > 416.869.3131 ext.105 | morella@beautynet.com

copy Editor

Fran Schechter sEnior stAff writEr

Pam Fulford

Art AssistAnt / prodUction dEsiGnEr

Guillermo Ohno > 416.869.3131 ext.113 | guillermo@beautynet.com

thought the night was finally over as I hopped in a cab, leaving the Contessa after-party at Rockwood nightclub. It seemed for days I hadn’t had a moment alone to think, and after a year of planning, it was now over. According to the accolades from ecstatic winners and happy revellers at the club, the night was a huge success. Ticket sales were up, Team Contessa presentations were a big hit, and we finished early! That was the initial checklist.

The cab driver chatted me up about what was going on, and I gave him a brief rundown on the Contessas. Then he said, “Well, everyone seemed to have loved it.” My interest piqued, I asked how he knew. He'd done a few trips between the nightclub and the Convention Centre, and said all his passengers were in a great mood and excited, reporting that they'd had a great time.

The clincher was when he said, “You know, I pick up passengers from all kinds of functions and events. Believe me, I get to hear a lot of stuff, because as soon as they sit in the back seat, the real truth about how they feel comes out. I can tell you, everyone loved the event.”

Wow! They really did like it! It was a Sally Field moment for me. Who would have thought you can get such great feedback on the Contessas from a cabbie?

The next day was another landmark event for us, our first annual thinktank forum—Contessa Unplugged. Robert Lobetta (pictured above), Anna Pacitto-Merlo and Ray Civello sat with an audience in the beautiful, historic Berkeley Church to discuss issues of the day (see story on page 100).

It proved to be a spirited debate, with our audience quick to jump in with lots of questions. It demonstrated the desire for such conversations and the vast array of topics that can be covered. When the two-hour event wrapped up, I was delighted to see how many people milled around for more conversation.

There was a real feeling of community or maybe a desire to build a community. For us at Salon Magazine, it allowed us to hear the voice of our industry and to peer into some of the thoughts, ideas and topics important to you, our readers. We were honoured and inspired that so many came out and filled the venue.

Thank you for supporting excellence through events like the Contessas, and participating in Contessa Unplugged. I personally welcome your feedback and thoughts. Email me at laura@beautynet.com

contriBUtors

Kim Hughes, Chantel Simmons, Chris Tsintziras sEnior VicE-prEsidEnt/pUBLishEr

Laura Dunphy > 416.869.3131 ext. 110 | laura@beautynet.com sEnior AccoUnts MAnAGEr

Samantha Anobile > 416.869.3131 ext. 109 | samantha@beautynet.com prodUction MAnAGEr

Alan Swinton > 416.869.3131 ext. 111 | production@beautynet.com AssistAnt to thE pUBLishEr

Cindy Mahabir > 416.869.3131 ext. 119 | cindy@beautynet.com AccoUnt rEprEsEntAtiVE

Brandon Stout > 416.869.3131 ext.220 | brandon@beautynet.com

circULAtion MAnAGEr

Target Audience Management Inc. T. 905.729.2727 | F. 905.729.0227 salon@tamicirc.ca

AccoUntAnt

Galina Andrianova > 416.869.3131 ext. 114 | galina@beautynet.com prEsidEnt

Brian Light > 416.869.3131 ext. 104 | brian@beautynet.com VicE-prEsidEnt & wEst coAst Editor

Greg Robins > 604.929.1700 | greg@beautynet.com

sUBscription rAtEs for cAnAdA 1 year (8 issues) $40.00 GSt included 1 year (3 copies each of 8 issues) $60.00 GSt included. Canadian orders only, must be to same location for Us 1 year (8 issues) $50USD

A ddrE ss ch A n GE s Email: salon @ tamicirc.ca

Fax: 905.729.4432 or send your cover label and new address to: Salon Magazine Subscription Services

Hair Bill rowley PHoto MiCHael BaNaSiaK

I

COnTESSA WRAP-uP

contriBUtinG Editor/MAnAGinG Editor (frEnch)

Tina Christopoulos > 514.341.0621 | tina@beautynet.com

Phone: 905.729.1288

Po Box 357, Beeton oN, l0G 1a0 Canada sAL on MAGAZ in E

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return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, Po Box 357, Beeton oN l0G 1a0 Canada

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The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

Laura Dunphy Publisher

26

s a l o n > january+february 08

printed in C a N a D a

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca. Our privacy officer is Brian Gillett at 905.729.1288.

w w w. s a lo n 5 2 . c a

The Allure of Curls Senscience Liquid Luxury, the prestige hair care collection specially formulated by Shiseido Laboratories, introduces three exquisite formulas specifically designed for hair that is naturally or chemically curly and wavy.

With dramatic definition, luminous shine and intense hydration that won’t weigh curls and waves down, it’s the perfection only Senscience can deliver. www.senscience.com Piidea Canada, Senscience Division, Pointe Claire, Quebec H9R 5N3 ©2008. MAKEUP Shiseido HAIR Martin Hillier PHOTO Hama Sanders

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contessa

2008

Canadian Hairstylist of tHe year and BritisH ColumBia Hairstylist of tHe year edwin JoHnston tHe Cutting room nanaimo, BritisH ColumBia

S

“

ometimes creating the feeling of a collection is harder than styling the hair,” explains edwin Johnston, 2008 Canadian and British Columbia Hairstylist of the year. inspired by a series of necklaces designed by his sister-in-law at fire fly designs, Johnston’s winning Big Bang Baby collection plays on subtle points of difference, emphasizes soft, clean shapes and achieves a beautiful and sublime mood. “i also wanted hair that was believable,” he adds. “i wanted shots you could put up on the salon wall and clients would like—because clients have to like it, that’s who we cater to.”

Canadian salon team of tHe year salon Pure montreal, QueBeC

O

ut of all the Contessa categories, taking home Canadian salon team of the year thrilled the Pure salon group. How fitting that this collection came together with a group of 20 stylists on set, pitching in, giving their opinions and creating the hairstyles. anna Pacitto-merlo remembers back to the last time her salon won team of the year in 1998, when Pure was barely four months old. their commitment to teamwork was as evident then as it is now.

contessa 19 gala PHotos MicHael banasiak and joanne k

elite master Hairstylist of tHe year JoHn graHam Vault salon and sPa winniPeg, manitoBa

I

“

’m constantly being inspired by everything from art and architecture to Japanese popular music and something as simple as the daily weather,” says John graham, 2008 elite master Hairstylist of the year. “the inspiration for this photo shoot came from my love of film noir and the feelings that this genre evokes within me. through both the hair and the makeup, all i wanted to create was clean, simple glamour.”

for more Contessa coverage visit www.salon52.ca.

w w w. s a lo n 5 2 . c a

january+february 08 < s a l o n

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canadian hairstylist, British cOlUMBia hairstylist

Edwin Johnston The Cutting Room Nanaimo, British Columbia Colour: Fiona Johnston Makeup: Kristen Coutu Jewellery: Fire Fly Designs Photographer: Babak

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s a l o n > january+february 08

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“I commissioned Fire Fly Designs to make a series of necklaces—all different but in the same feeling. This was the first inspiration for the shoot.”

—Edwin Johnston

w w w. s a lo n 5 2 . c a

january+february 08 < s a l o n

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canadian hairstylist, British cOlUMBia hairstylist

“The hair was a variety of ‘bob-ish’ haircuts, some element of texture and strong, but not crazy colour.” —EJ

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s a l o n > january+february 08

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canadian salon team “The asymmetry is what gives it its edge and keeps it looking fashion-forward.”

— Alain Perreque

Hair: Alain Perreque Colour: Monia Grieco

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s a l o n > january+february 08

Hair : Benoit Labelle Colour: Roch Lemay

w w w. s a lo n 5 2 . c a

“The shoot was meant to be simple—just really pretty, clean beauty shots.”

—Anna Pacitto-Merlo

Hair: Anna Pacitto Merlo Colour: Nicolas Masson

Salon Pure Montreal, Quebec Makeup: Richard St-Laurent Photographer: Ara Sassoonian

Hair: Daniel Benoit Colour: Martin Alarie

Hair: Antoine Vadacchino Colour: Roch Lemay

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elite master hairstylist

John Graham Vault Salon and Spa Winnipeg, Manitoba Makeup: Jocelyn Caballero Photographer: Rhello Yorobe

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“My colour scheme was based on the look of movies like Brazil— movies from the 80s that showed a vision of the future.” —John Graham

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contessa

2008

Makeover Colourist of the Year rasa Jurenas Besspa tillsonBurg, ontario

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asa Jurenas’s photographs always convey a love of colour. in fact, powerfully pigmented hair has become a trademark style for Jurenas, now a three-time Contessa winner and 2008 Makeover Colourist of the Year. “With this collection i really wanted to showcase vividness in colour and create an explosive, fireworks-like effect,” explains Jurenas. “i wanted these images to capture and depict colour.”

MultiCultural hairstYlist of the Year rudY pignataro salon g & a inC. toronto, ontario

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elebrating his third Contessa win, toronto’s rudy pignataro is gaining a well-deserved reputation as a man of style and substance. for his 2008 Multicultural hairstylist of the Year collection, pignataro looked to the bold styles of leading rock-nroll ladies like gwen stefani and avril lavigne. his use of bright colours, icy accessories and a clean, white backdrop accentuates his everybody-look-at-me style.

ontario hairstYlist of the Year erin fernandes eden salon london, ontario

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“

try to push myself every year,” says erin fernandes, 2008 ontario hairstylist of the Year. “But winning this award two years in a row is absolutely shocking.” Working outside her comfort zone with longer hair and a softer, subtler colour palette, fernandes’s found inspiration for her latest collection in the sexy fun days of studio 54. “i wanted big hair, red lips and that 70s wow factor.” for more Contessa coverage visit www.salon52.ca.

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makeover colourist

“I wanted to create the look of fireworks flashing and burning across the sky.” —Rasa Jurenas

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“If a model has the attitude for this type of colour, you will see it radiate off her skin and eyes.” —RJ

Rasa Jurenas BesSpa Tillsonburg, Ontario Makeup: Erin Bradley and Rasa Jurenas Photographer: Paula Tizzard For complete collection, including before photos, go to www.salon52.ca.

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multicultural hairstylist

“The model’s natural texture makes it easy to build a fun, redcarpet look.” —Rudy Pignataro

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“I love to show how your everyday look can be given a bit of edge but still be very glamorous.” —RP

Rudy Pignataro Salon G & A Inc. Toronto, Ontario Makeup: Simmie Thiara Photographer: David Hou

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ontario hairstylist

“I wanted to work with long hair.

I had never done that on a photo shoot and I really craved the challenge.” —Erin Fernandes

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“I try not to over-think the creative process. My purpose here (below) was to demonstrate movement.

I ended up using chocolate and lavender to achieve the look mostly because it just felt right at the time.” —EF

Erin Fernandes Eden Salon London, Ontario Makeup: Lesley Balch Photographer: Paula Tizzard

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contessa

2008

session hairstylist of the year Mélanie Bélanger freelance artist ottawa, ontario

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his is just the beginning,” says Mélanie Bélanger of her 2008 contessa for session hairstylist of the year. Believing she was always destined to become a hairstylist, Bélanger feels most in her element when contributing to photo work. “as a hair artist, i feel a photo is the medium to convey the art. it is fascinating how photography, an art on its own, can capture another form of art. it can provoke thought and stir emotion.”

texture hairstylist/newcoMer hairstylist Jane tecson Vault salon and spa winnipeg, ManitoBa

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“

just fell into the industry,” says Jane tecson, winner of two 2008 contessas. “i used to do my friends’ hair in high school, but it wasn’t until after i graduated that i decided to get serious.” having recently returned from working at Vault’s new location in chennai, india, tecson sees herself doing more editorial work in the future. “i love being behind the chair,” she explains, “but change is good.”

queBec hairstylist of the year Véronique Beaupré salon pure Montreal, queBec

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he first time Véronique Beaupré was featured in Salon Magazine in 2005, she was a young stylist speaking about her mentor, anna pacitto-Merlo. this year, Beaupré stood on her own, taking home quebec hairstylist of the year with a simple, clean collection that allowed this young artist’s skills and creativity to shine. in her acceptance speech, Beaupré attributed much of her success to her teachers, like Marc charbonneau, 2008 saskatchewan/Manitoba hairstylist of the year, and the team she works with every day.

atlantic hairstylist of the year shelley siMMs the hair factory st. John’s, newfoundland

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stylist for 10 years, shelley simms credits her co-workers at the hair factory for pushing her to greater creativity. “i think to succeed as a stylist, you have to be driven—you have to really want it,” she explains. “i’m so proud to win this contessa. and i know my clients love to see my editorial work, which is a reward in itself. in fact, all three of my models are clients.” for more contessa coverage visit www.salon52.ca.

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session hairstylist

“Teamwork is essential in session work. You have to collectively capture the same vision.”

—Mélanie Bélanger

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texture hairstylist, newcomer hairstylist

For complete collection, including before photos, go to www.salon52.ca.

Jane Tecson Vault Salon and Spa Winnipeg, Manitoba Makeup: Jocelyn Caballero Photographer: Rhello Yorobe

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“This look really works for a certain guy. I shaved JoJo’s head on both sides, then created a very long bang. It’s like a comb-over.”

—Jane Tecson

“The reason I love texture is that you can change a look dramatically and it doesn’t have to be permanent.” —JT

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quebec hairstylist

“The fact that there is no eye contact with the models allows for personal interpretation.

The body language speaks volumes.”

—Véronique Beaupré

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quebec hairstylist

“My goal was to stay simple and clean.”—VB

Véronique Beaupré Salon Pure Montreal, Quebec Photographer: Ara Sassoonian

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atlantic hairstylist

Shelley Simms Hair Factory St. Johnâ&#x20AC;&#x2122;s, Newfoundland Makeup: Veronica B. Chu Photographer: Doug McMillan

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“The idea was to have an industrial theme. Here, I got creative with colour, giving an oil and smoke feel with silver, blue and purple shades.”

—Shelley Simms

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contessa

2008

Men’s Hairstylist of tHe year tiMotHy Day HowarD sounD salon spa st. JoHn’s, newfounDlanD

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imothy Day Howard used his runway hairstyling experience at new york fashion week as a starting point for his collection. “i also began studying men’s hair and clothing trends from the 40s. i just loved how men were always impeccably groomed,” explains Howard, whose collection references both past and current trends. “i also wanted these photos to be translatable in daily salon applications.”

Makeup artist of tHe year Vittorio MaseccHia freelance artist toronto, ontario

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or first-time contessa competitor Vittorio Masecchia, winning was a great tribute to his mom, a salon owner. “i made the choice to shoot the work myself as a way to gain complete creative control,” says Masecchia. “although this added additional responsibilities, it did provide a number of advantages. as an artist, being able to shoot your own work can create a much more intimate and creative atmosphere.”

nail art tecHnician of tHe year Jessica ellison yorkVille scHool of Makeup anD estHetics toronto, ontario

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or Jessica ellison, three-time nail art technician of the year, a beauty image should always serve as inspiration. not unlike runway fashion, her photos are designed to stimulate the imagination and allow the viewer to envision him- or herself interpreting or wearing the style. “it’s pure eye candy,” says ellison, alluding to her sugary dessert and beauty concept. “these photos are really meant to spark creativity.”

nail enHanceMent artist of tHe year kali HowDen at your fingertips kelowna, BritisH coluMBia

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econd-time contessa entrant and first-time contessa winner, kali Howden was simply determined to produce a beautiful collection. “My job is to create beautifullooking hands,” says Howden. “that’s what i do on a daily basis, and that’s why i chose beauty as my uniting theme.” using flowers to illustrate femininity and prettiness, Howden’s photos succeed in uniting simplicity and skill in nail design. for more contessa coverage visit www.salon52.ca.

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men’s hairstylist

“I wanted them to be styled but realistic; hair that men would wear. We aged the photos to give them a more authentic feel.”

—Timothy Day Howard

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“One model has an American Civil War feel.

Another (model above) has a young German soldier feel. The blonde model, who’s actually my brother, portrayed a modern edge.”—TDH

Timothy Day Howard Sound Salon Spa St. John’s, Newfoundland Makeup: Nancy Day Howard Photographer: Nathan Gates

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makeup artist

“I describe this collection as clean, bold, focused and intimate.”

—Vittorio Masecchia

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“The vivid green plays an important role in keeping the look focused on the face and giving it a ‘not for real life’ feel.”—VM

Vittorio Masecchia Freelance Artist Toronto, Ontario Photographer: Vittorio Masecchia

For complete collection, including before photos, go to www.salon52.ca.

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nail art technician “Food styling is a beautiful art that has always intrigued me. I used it as a medium to express texture and inspire a colour palette.”

—Jessica Ellison

Jessica Ellison Yorkville School of Makeup and Esthetics Toronto, Ontario Hair and makeup: Douglas James Toth Photographer: David Hou For complete collection, including before photos, go to www.salon52.ca.

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“My goal is to be fashionforward and steer away from the expected.” —JE

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nail enhancement artist

“I found that using daisies was so fitting to my theme of beauty. As it turned out, their bright colours also created a real impact.” —Kali Howden

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“I love the simplicity of this photograph. I call it He Loves Me...

He Loves Me Not.” —KH

Kali Howden At Your Fingertips Kelowna, British Columbia Model: Veronica P. Photographer: Chontelle Wilson

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For complete collection, including before photos, go to www.salon52.ca.

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contessa

2008

avant garde hairstylist of the year Christian Chartier d…Coiffure trois-rivières, QuebeC

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ith a fine arts background, Christian Chartier has been honing his craft since 1996. always on the cutting edge and a self-proclaimed black sheep, Chartier seeks to stun people with his innovative vision. in his winning collection, his minimalist style toys with a purity that’s intriguing, a perfect mix of Pompadour and asian modernism.

alberta hairstylist of the year tony riCCi riCCi hair Co. edmonton, alberta

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hird-time alberta hairstylist of the year, tony ricci says winning the third time in the same category is even harder than the first because people expect you to come up with a better collection every year. he loves that challenge. being a finalist for the first time in Canadian hairstylist of the year gave ricci the added encouragement for his next collection, which he’s shooting in January, and he’s aiming for that coveted prize.

saskatChewan/manitoba hairstylist of the year marC Charbonneau vault salon and sPa winniPeg, manitoba

“I

t was a great relief to win,” admits marc Charbonneau. “you always want to succeed from the bottom of your heart.” the 20-year industry veteran, who recently joined the style team at aevi salon in winnipeg, has worked for several top salons in Canada and has experience in film, television, stage and fashion. in addition, he’s toured with Cirque du soleil, creating some of their show-stopping hairstyles.

student/aPPrentiCe hairstylist of the year aimee Cox moods hair salon vanCouver, british Columbia

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urreal is how aimee Cox describes the experience of winning her first award. “i felt like i was a different person!” Cox had been working as an apprentice at moods for only one month when they encouraged her to enter the Contessas. “as a stylist, i want to follow every alley available. that’s why i work at moods. i am surrounded with people who are driven. everyone at the salon works so hard. it’s inspirational.” for more Contessa coverage visit www.salon52.ca.

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avant garde hairstylist

Christian Chartier d...Coiffure Trois-Rivières, Quebec Makeup: Alexandre Lajoie Photographer: Colombe Lisée

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“The models look like Asian porcelain dolls.

The piercing black eyes add intrigue and can be troubling for some.” —Christian Chartier

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alberta hairstylist

Tony Ricci Ricci Hair Co. Edmonton, Alberta Makeup: Richard St. Laurent Photographer: Peter Morneau

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“The inspiration was bling. We put diamonds in the hair and set the girls in snow. We liked the cleanliness of it, the sharpness.

The hair is very clean and the colours are bright.” —Tony Ricci

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saskatchewan/manitoba hairstylist

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“While I am lucky to be where I am, I also work 24/7. That’s what you have to do to get ahead.”

—Marc Charbonneau

Marc Charbonneau Vault Salon and Spa Winnipeg, Manitoba Makeup: Jocelyn Caballero Photographer: Rhello Yorobe

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student/apprentice hairstylist

“The point of the collection was to get back to basics. I wanted to create gorgeous, clean lines that are feminine but strong.”

—Aimee Cox

Aimee Cox Moods Hair Salon Vancouver, British Columbia Makeup: Charlotte Johnstone Photographer: Zenaida Kwong

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salon interior design

Spyce Spa and Hair Studio Barrie, Ontario Designers: Lanvain Design International Inc. Photographer: Alex Legault

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Spyce Spa and Hair Studio Barrie, ontario

“I

am a spa junkie,” says debbie Board, owner of Spyce Spa and Hair Studio. “there are a lot of salons and spas in Barrie, so i wanted to create something that would stand out.” She spent months researching what she did and didn’t want. “i like funky, but it’s not for my salon. i like a feel of warmth and age.”

“Warmth” is the key word for the spa. there is a lot of red throughout, on the walls and on accent pieces. the floors are mostly cork; it’s comfortable for staff and clients and complements the thaiasian theme Board wanted. the beds in the treatment rooms are a rich chocolate brown. and no white—she feels it’s too sterile.

For more, go to www.salon52.ca.

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community service

CONTESSA 19

The Canadian Hairstylist of the Year Awards

A Special Thank You to all Contessa Sponsors & Judges GOLD SPONSORS

S I LV E R S P O N S O R S

Tangles Hair salon Holland landing, onTario

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“

The 19th Contessa judging panel Mario Arghittu, Picasso’s Salon & Spa richard Ashforth, Saco Hair tony chaar, Tony Chaar Salon Leeanne colley, Tips Nail Bar christos cox, Urban Textures shiraz datardina, Salon Svengali franco della Grazia, Franco & Co Salon Adriana Ermter, FASHION Magazine Ellen flood, The Ontario Nail Institute Larry Gray, Suki’s Gail hart, East Coast Beauty Lina heath, Eveline Charles Salons Spas Alicia hicks, Freelance nail tech Jason Kearns, Kearns-Davidson Hair & Skin Care Jayne Lewis-orr, Hairdressers Journal International

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Vivienne Mackinder, HairDesignerTv.com Jennifer McKittrick, Academy of Nail Design Lorraine McAndrew, Vidal Sassoon Alison McGill, WEDDINGBELLS Magazine Melanie o’connor, Framesi sandra peterson, Philosophy Michael plasse-taylor, Ryerson University tracy sakosits, Vidal Sassoon samantha sanella, Design Exchange derek selby, Cover FX ian Marc smith, Ian Marc’s Salon John taccone, World Salon christine turner, Nail Diva rose ramackers, SpaRitual

hrilled is an understatement,” enthuses sharon Bullied about her response when her salon was named winner of the Community service award. a relative newcomer—she bought her salon five years ago at the age of 19—Bullied has achieved a lot. “i knew how to cut hair but had to learn how run a business. and i wanted to do something more. We have been into fundraising from the beginning.” Their special focus is on cancer, particularly breast cancer. “We have ‘pink promotions’ that include everything from pink hair dryers to pink manicures to pink highlights.”

Their big success story is their activism in the community—at their fundraiser last June, they involved 20 local businesses. in fact, just before she received the Contessa on behalf of her salon, Bullied won entrepreneur of the Year for east gwillimbury.

For more info, visit www.salon52.ca. S

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Salon: $119.90 for 2 Butter Towers & Get a Free Banner

Enhancing The Scentual Spa Experience In Canada 800.661.9997 780.465.2131 www.cuccio.com

CONTESSA 19 GALA The excitement was almost palpable as the room filled up at the Metro Toronto Convention Centre with Canada’s top beauty professionals at the year’s most anticipated event—the Contessas. The night was all about celebrating as guests, sponsors and finalists toasted the industry’s finest. Early in the awards ceremony, having just won BC Hairstylist of the Year, Edwin Johnston gave a very poignant speech about how great a profession the beauty industry is, by paying tribute to a client who recently passed away. Little did he know he would be heading to the stage again later in the night to take home the most coveted Contessa—The 2008 Canadian Hairstylist of the Year Award. That win would almost leave the longtime finalist speechless. What a beautiful night.

Photos by Michael Banasiak and Joanne K. Be sure to check out salon52.ca for more on the Contessa Awards Gala, including an exclusive video interview with Robert Lobetta.

Scott Emery & Woody Michleb

Tony Ricci

• TWO-TIMERS For the second year in a row, Erin Fernandes and Tony Ricci took home Ontario Hairstylist of the Year and Alberta Hairstylist of the Year respectively.

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Hair Factory girls

Erin Fernandes

L’Oréal Professionnel Team

Vittorio Masecchia

Laura Dunphy and Redken’s Scott Moon

• ONE X ONE SURPRISE! Laura Dunphy surprised Scott Moon from Redken, when they presented the Community Service Award, by first presenting him with a $ 1,000 cheque to kick off Redken’s second annual ONE X ONE fundraising campaign. ONE X ONE is a non-profit foundation committed to fighting child poverty in Canada and around the world.

Redken holds a national cuta-thon to raise funds for the charity, and Salon Magazine is a media partner with Redken to help raise awareness for this worthy cause.

• GRATEFUL SON First-time Contessa winner Vittorio Masecchia paid tribute to his mom—a salon owner—when he was presented with the 2008 Makeup Artist of the Year Award.

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Anna Pacitto-Merlo and Salon Pure Team Collega’s George Civello

CND girls

Marc Charbonneau

John Graham

Jane Tecson Robert Lobetta

Robert Lobetta appeared on the red carpet to talk about Contessa Unplugged, the industry forum held the day after the Contessas. See page 100 for the event coverage.

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• SHADES OF GREY Anna Pacitto-Merlo broke up the crowd when she announced she would be old and grey and still competing. “Well, maybe not grey,” she quipped.

• UNLOCKING THE VAULT With 15 finalist positions, Vault Salon and Spa from Winnipeg took home four awards this year, including Elite Master Hairstylist, Texture and Newcomer, not to mention Saskatchewan/Manitoba Hairstylist of the Year.

Congratulations to John Graham, Jane Tecson and Marc Charbonneau. t

• LOBETTA UNPLUGGED

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Rudy Pignataro

Rasa Jurenas

CND’s Doug Smith & friend

Piidea Group

Aimee Cox

PureOlogy’s Dominic Tremblay

Vince Riverso, Maurice Fiorio & Jason Kearns

Three Small Rooms Team

Team ISO

•

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Marvel’s Anita Jain

Ray Civello & friend

ON THE COUNT OF THREE Rasa Jurenas and Rudy Pignataro took home their third awards in as many years. These two are on a roll.

•

EagER pROSpECTOR Student/Apprentice winner Aimee Cox took the opportunity to do a job pitch to Joico in her acceptance speech. w w w. s a lo n 5 2 . c a

Véronique Beaupré

Timothy Day Howard

Matrix’s Hugo Boisvert

LCN Canada

BSG’s John Costanza

Sharon Sharpe-Titus, Renee Frechette & Norma Eaton

Quantum’s Jill Sanderson

Schwarzkopf Professional Team

GivinG thanks In her speech, Véronique Beaupré expressed gratitude to her former teacher, Marc Charbonneau, who also won his first Contessa this year.

International Beauty Services

Joico girls

• MakinG waves St. John’s Newfoundland’s Timothy Day Howard came ashore to take home the Men’s category in his very first time entering the Contessas. t

•

TIGI’s Lou Georgelos

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Jessica Ellison

Kali Howden Framesi’s Lillian Sciara

Team L’ANZA

Bill Rowley & John Steinberg

Redken’s Terry Ritcey

CityLine

Sylvia & Ed German

Trevor Boris

American Crew

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Third Time’s The charm Jessica Ellison took home her third Contessa for Nail Art Technician of the Year, while Kali Howden took home her first for Nail Enhancement Artist.

•

a Time of 10:36 Contessa 19 host Trevor Boris broke the tension in the house with his gay prairie farm-boy humour. He also made sure the after-party started early. The awards gala ended precisely at 10:36 p.m.—celebration time! s w w w. s a lo n 5 2 . c a

SeaSonS Text by Morella Aguirre Photos by Michael Banasiak and Joanne K

The concept was simple: interpret the seasons through hair, makeup, nail and fashion design. The result was nothing short of spectacular, with Team Contessa 19 creating a visually stunning homage to the purity of spring,

And now we present the seasons.

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the beauties of summer, the colours of fall and the enchantment of winter.

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Spring Presented by Schwarzkopf Professional The Canadian Essential Looks Team from Schwarzkopf Professional opened the 19th Contessa gala with its take on the spring muse. With hair direction by Kathy Simon, the look was soft, ethereal and delicate. Leaves and flowers embellished carefully crafted, side-parted updos, while multicoloured makeup by Torontoâ&#x20AC;&#x2122;s SoMA, the School of Makeup Art, finished off springâ&#x20AC;&#x2122;s light and airy look. See more at www.salon52.ca.

Hair: Kathy Simon, John Sebastian Lacombe, Gerry DeCicco, Mark Chamberlain, Jeremy Ottenbreit and Rudy Pignataro for Schwarzkopf Professional

Wardrobe styling: Pascal Alhani

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Makeup: Anita Jain, Sue Pitcher and Michelle Refani, Bani Laui, Sonja Flay, Andrea Masciangelo, Rachel Statchuk, Yasmin Bayeren and Ashley Rice for SoMA, the School of Makeup Art

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Summer

Presented by Farouk Systems Group Faroukâ&#x20AC;&#x2122;s blondes-of-summer gave the show a dose of vintage glam. With a fun-in-the-sun feel, Faroukâ&#x20AC;&#x2122;s artistic director Woody Michleb and platform artist Amy-Louise Vidler created a lineup of glamorous, red-lipped pin-ups with rolling sun-kissed locks. Makeup came care of the School of Makeup Art, while Contessa finalist Jennifer Mather completed the look with vibrant nail designs. To view more summer photos go to www.salon52.ca.

Hair: Woody Michleb and Amy-Louise Vidler for Farouk Systems Group Makeup: Anita Jain, Sue Pitcher and Michelle Refani, Bani Laui, Sonja Flay, Andrea Masciangelo, Rachel Statchuk, Yasmin Bayeren and Ashley Rice for SoMA, the School of Makeup Art Wardrobe styling: Pascal Alhani

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Nails: Jennifer Mather, Polished Nail Design

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Fall

Presented by L’Oréal Professionnel For most style makers, fall equals fashion. For this reason L’Oréal Professionnel presented a fashion runway-style presentation in one of nature’s signature autumn shades: red. Crimson-coloured dresses by Fashion Crimes designer Pam Chorley set the mood for commanding hair design that ranged from short geometric shapes to tightly curled creations with defined and sculptural silhouettes. L’Oréal Professionnel’s colour palette was also inspired by the season and ranged from fiery copper to ruby, garnet and rust. Check out more photos at www.salon52.ca.

Hair: Brennen Demelo, Luigi Di Tacchio, Rino Balzano and Mathew Collins for L’Oréal Professionnel Creative Coordinator: Juliana Decaria

Clothing: Pam Chorley, Fashion Crimes

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Makeup: Anna Lemay

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Winter Presented by Joico

The show closed with Canada’s most notorious season: winter. Brought to life by Joico’s artistic team, Contessa 19’s closing segment showcased bewitching snow queens clad in nothing but white. Looks included a captivating warrior princess and sky-high, authoritative updos reminiscent of Marie Antoinette. Wardrobe stylist and lead makeup artist Cheryl Gushue sourced luminous silver-white gowns by Pam Chorley, designer of Fashion Crimes in Toronto, and created ghostly face and body makeup. Jessica Ellison, 2008 Nail Art Technician of the Year, rounded out the look with powerful, jewellery-like nails.

View more at www.salon52.ca.

Hair: Kevyn Martell, Marc Galati, Shannon Simmonds, Chad Taylor and Dyson for Joico Makeup and wardrobe styling: Cheryl Gushue

Clothing: Pam Chorley, Fashion Crimes

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Nails: Jessica Ellison, Yorkville School of Makeup and Esthetics

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Congratulations to all the finalists and winners of the 19th Annual Canadian Hairstylist of the Year Awards.

Amazing efforts.

Backstage at contessa 19 Faced with a gruelling schedule and typical backstage madness, this yearâ&#x20AC;&#x2122;s creative crew deserves a standing ovation for bringing the seasons to life. Check out extensive backstage coverage at www.salon52.ca. Backstage photos

by Naomi Hiltz. S

Amazing results.

Contessa 19 Gold Sponsor

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Congratulations Elite Master Hairstylist of the Year John Graham @ Vault Salon and Spa, Winnipeg, MB. Alberta Hairstylist of the Year Tony Ricci @ Ricci Hair Company, Edmonton, AB. Saskatchewan/Manitoba Hairstylist of the Year Marc Charbonneau @ Vault Salon and Spa, Winnipeg, MB. Texture Hairstylist of the Year Jane Tecson @ Vault Salon and Spa, Winnipeg, MB. Newcomer Hairstylist of the Year Jane Tecson @ Vault Salon and Spa, Winnipeg, MB.

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Action/Interaction

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obert Lobetta. Anna Pacitto-Merlo. Ray Civello. Three of North Americaâ&#x20AC;&#x2122;s top hairstylists gathered in a room the day after Contessa 19 with an assortment of winners, finalists and other industry professionals for Contessa Unplugged, an interactive conversation on the beauty industry at the Berkeley Church in downtown Toronto.

The overall success of the industry is obviously something that benefits everyone from salon owners, stylists and estheticians to distributors and manufacturers. To that end, Salon took the opportunity to host a forum to share thoughts on the state of the industry now and in the future Moderator and Salon Magazine editor-in-chief Stephen Puddister outlined the three topics under discussion: the future of the industry, mentoring and recruitment. Civello launched into a brief but comprehensive look at all three topics, which he felt were linked. â&#x20AC;&#x153;What we are doing today is not enough.

The youth of today want technology. They are on YouTube and Facebook. They relate to cameras and computers, which could be put to good use, especially in training.â&#x20AC;? Civello feels that to succeed, the industry has to open its eyes to technology and its potential educational benefits. He sees this particularly relevant to recruitment, a challenge that many salon owners face.

Not all were in total agreement. While Pacitto-Merlo acknowledged that technology will be important, she added, â&#x20AC;&#x153;We are artisans and will never be taken over by computers.â&#x20AC;? When the subject of mentoring came upâ&#x20AC;&#x201D;and the lack of singular stars like Vidal Sassoon and othersâ&#x20AC;&#x201D;Pacitto-Merlo elaborated on the present state of the industry. â&#x20AC;&#x153;I think session work and media

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opportunities have opened up opportunities to many more people these days.

There are many top stylists whose work is being seen.”

Lobetta advised stylists to be more visionary when they look towards the future. “The industry is not just about hair. You want your salon to be a place of destination, where people go to be cocooned. We can evolve further and further—the opportunity is yours to take.”

When discussion was opened to the floor, recruitment was definitely a prime area of concern. As Lobetta eloquently put it, “How do we sell our industry to young people, how do we make it electric?” Suggestions included the concept of an industry regulating body—not a government body—that would be run by salon owners, school educators, distributors and manufacturers. This group could establish a recruitment vehicle and help press for consistent standards, which now can vary from province to province, school to school. As one audience member remarked, “We can achieve a lot more if we stand united as one.”

Strong media campaigns were put forward as a recruitment tool. “You have to reach out to young people where they can hear you,” said Civello. Citing one example, his company ran a very sexy TV ad during the Christmas holidays, when they knew students would be watching.

The topic of recruitment led naturally into questions about education from some of the students in the audience. Why don’t they have more hands-on time? Why arent’t they taught to build a relationship with a client? One of the educators in the audience admitted that it’s hard to give enough time to each student, but also that students learn at very individual rates. PacittoMerlo pointed out that in Italy the average time stylists spend in school before apprenticing is three years, while in Quebec it is six to eight months.

One thing all three panelists agreed on was that it was the salon’s responsibility to continue training and mentoring its apprentices and junior stylists. “Do you just set Monday aside for education?” asked Civello. “It should be ongoing.” Added Lobetta, “Salon owners have to take ownership.

You have to take the chance that some staff will leave.”

Looking to the future, Pacitto-Merlo and Lobetta see the salon as a total beauty centre, a purveyor of style. “Once clients cross the threshold, they are in my domain,” said Lobetta. “Ambience is so important, everything from the art on the walls to the fashions the staff wear. It has to be a place that creates ideas, that is exciting for people to come to.” A true source of fashion reference is how Pacitto-Merlo describes it. “We’re real, we can advise them. Clients look to us for ideas and suggestions.”

As the forum wrapped up, there was one thing everyone agreed on. “We’re too fragmented. We need to come together as an industry,” said Civello. To this end, some salons have been coming together to share ideas. Pacitto-Merlo mentioned that it’s happening more regularly in Quebec, where her salon is meeting with 10 or 12 other salons. These are the first steps towards an open dialogue and, hopefully, a more cohesive and dynamic industry.

To share your thoughts, go to www.salon52.ca. S

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Breakthrough & Discover...

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CONTESSA 19 WINNERS Salon Magazine congratulates this year’s Contessa winners Check out this year’s winning collections at www.salon52.ca.

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This page (L- R): Canadian Hairstylist Edwin Johnston with L’ANZA’s David Berglass; Canadian Salon Team, Salon Pure; Makeup Artist Vittorio Masecchia with TIGI’s Lou Georgelos; Salon Interior Design recipient Spyce Spa & Hair Studio’s Debra Board with Robert Lobetta; Multicultural Hairstylist Rudy Pignataro with PureOlogy’s Dominic Tremblay; Men’s Hairstylist Timothy Day Howard with Jill Sanderson of Fix Men by Quantum; Atlantic Hairstylist Shelley Simms with American Crew’s Phil Clysdale; Quebec Hairstylist Véronique Beaupré with Collega for Aveda’s George Civello; Newcomer Hairstylist Jane Tecson with Framesi’s Lillian Sciara; Avant Garde Hairstylist Christian Chartier with Mara Federici of Venus Beauty Supplies; Alberta Hairstylist Tony Ricci with Doris Tan of International Beauty Services; Elite Master Hairstylist John Graham with John Costanza of BSG Canada; Texture Hairstylist Jane Tecson with ISO’s Nathalie Leroux; Session Hairstylist Mélanie Bélanger with Farouk’s Scott Emery and Woody Michleb; Nail Art Technician Jessica Ellison with LCN Canada’s Inge Hatheway and Susan Keddy. w w w. s a lo n 5 2 . c a

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Flejie This page (L-R): Ontario Hairstylist Erin Fernandes with L’Oréal Professionnel’s Dominic Tremblay; Makeover Colourist Rasa Jurenas with Schwarzkopf’s Marianne Medeiros and Frank Bruno; Nail Enhancement Artist Kali Howden with CND’s Doug Smith; British Columbia Hairstylist Edwin Johnston with Joico’s Melisa Gill; Saskatchewan/Manitoba Hairstylist Marc Charbonneau with Anita Jain of Marvel Schools; Community Service Award recipient Sharon Bullied of Tangles Hair Salon, with Salon Magazine’s Laura Dunphy and Redken’s Scott Moon; Student/Apprentice Hairstylist Aimee Cox with Hugo Boisvert from Matrix; ABA new talent winners. S

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CONTESSA 18 FINALISTS

CONTESSA 19 FINALISTS

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1-800-668-2256 (905)831-4540 Fax: (905)831-6865 naildepot@rogers.com 1084 Salk Road, Unit 8 Pickering ON L1W 4B6

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Martin alarie Salon Pure Avant Garde Hairstylist

JeFFrey altenburg Shampoo Planet Texture Hairstylist

Véronique beaupré Salon Pure Texture Hairstylist

JenniFer Caligiuri In Style Hair & Skin Care Makeover Colourist

tania beCker Moods Hair Salon Session Hairstylist

JenniFer bennett Hair Factory Nail Enhancement Artist

aMelie briDeau Continental Coiffure Elle et Lui Quebec Hairstylist Newcomer Hairstylist

Corin berry Ricci Hair Co. Alberta Hairstylist

MarC Charbonneau Vault Salon and Spa Elite Master Hairstylist

JenniFer ChiVers Elysium Hair Body Spirit Alberta Hairstylist

John Jen hoe Chong Ricci Hair Co. Alberta Hairstylist

Frank Cini Taz Hair Co. Elite Master Hairstylist Multicultural Hairstylist Canadian Hairstylist

Joanna Cini Taz Hair Co. Makeover Colourist

Jillian ClaphaM Vault Salon and Spa Student/Apprentice Hairstylist

JoCelyn Closas Vault Salon and Spa Newcomer Hairstylist

lisa CouMbs Once & Again Hair Design Makeover Colourist

Christopher Deagle Moods Hair Salon British Columbia Hairstylist

Marie-Josée Dupuis Escompte-Coiffe Makeover Colourist Quebec Hairstylist

phillip elliott Diva Salon & Spa Session Hairstylist

erin FernanDes Eden Salon Canadian Hairstylist Makeover Colourist

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LITE

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Marc Galati Headlines Salon & Spa Ontario Hairstylist

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lawna GorhaM MC College Student/Apprentice Hairstylist

John GrahaM Vault Salon and Spa Canadian Hairstylist Saskatchewan/Manitoba Hairstylist

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cheryl Gushue Taz Hair Co. Makeup Artist

louis hechter Orbite Coupe – Beauté Session Hairstylist

yves houde L’Atelier Mega Coiffure Avant Garde Hairstylist

cindy hudson Hair Factory Atlantic Hairstylist

Giancarlo intini Ford Session Hairstylist Makeup Artist

edwin Johnston The Cutting Room Elite Master Hairstylist

rasa Jurenas BesSpa Ontario Hairstylist

J. darlene Johnston Pampered and Polished Salon & Spa Nail Enhancement Artist

anna KuFreJsKa Deeva Hair Student/Apprentice Hairstylist

isabelle lachance Oblic Salon Spa Urbain Quebec Hairstylist

lizanne laurin Vault Salon and Spa Elite Master Hairstylist, Saskatchewan/Manitoba Hairstylist

andrew ly Salon Pure Men’s Hairstylist

dana lysenG Supernova The Salon Elite Master Hairstylist

astin MaK Moods Hair Salon Avant Garde Hairstylist

chrissy Marr Hair Artistic & Laser Clinic Makeover Colourist

suzanne Martin, Three Small Rooms, Canadian Hairstylist, Elite Master Hairstylist, Ontario Hairstylist

JenniFer Mather Polished Nail Design Nail Art Technician Nail Enhancement Artist

Karen Melay Hair Factory Atlantic Hairstylist

eva Molenda Taz Hair Co. Avant Garde Hairstylist Canadian Hairstylist Elite Master Hairstylist

eve Parr Studio 157 Quebec Hairstylist

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UÊ1ÃiÀÊvÀ i ` Þ

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1-800-668-2256 (905)831-4540 Fax: (905)831-6865 naildepot@rogers.com 1084 Salk Road, Unit 8 Pickering ON L1W 4B6 january+february 08 < s a l o n

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CONTESSA 18 FINALISTS

pauL pereira Now Salon Ontario Hairstylist Men’s Hairstylist

“We are a Business Group whose purpose is to maximize the growth of our customers, our people and our brands– who are the heart of our business.”

CLarissa pupo Toni & Guy Makeup Artist

tony riCCi Ricci Hair Co. Canadian Hairstylist Elite Master Hairstylist

MireLLa rota seMentiLLi Salon Shampoo Canadian Hairstylist Elite Master Hairstylist

Christie roth Hot Heads Salon Newcomer Hairstylist

Lisa saLLabank Entrenous Texture Hairstylist

betania sanChez Salon Obscure Makeover Colourist

ara sassoonian Salon Pure Multicultural Hairstylist Canadian Hairstylist

keLLey sChedewitz Moods Hair Salon British Columbia Hairstylist

Maxine seyMour Studio Maxx Atlantic Hairstylist

shannon siMMonds On the Fringe Hair Design Ltd. British Columbia Hairstylist

aLann sLuser Ricci Hair Co. Alberta Hairstylist

kera spenCer Michael’s Health and Beauty Newcomer Hairstylist

staCey staLey Blonde Men’s Hairstylist

keLsey storey Zazou Hair Studio Student/Apprentice Hairstylist

CheLsea sutherLand Hair Factory Atlantic Hairstylist

tiMothy switzer Timothy & Co. Salon & Spa Texture Hairstylist Multicultural Hairstylist

Chad tayLor Moods Hair Salon British Columbia Hairstylist

Jane teCson Vault Salon and Spa Canadian, Multicultural and Saskatchewan/Manitoba Hairstylist

rita thoMas Il Destino Salon and Spa Makeover Colourist

siLas Chi sun tsang Blushes I Hair & Day Spa Makeover Colourist

dennis VoLtan Inpure Men’s Hairstylist

kitty x Vault Salon and Spa Saskatchewan/Manitoba Hairstylist

MeLissa zaran Rumors Hair Studio Nail Enhancement Artist

– John Costanza

VP/GM, BSG Canada

www.cosmoprofbeauty.com

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Canadian Salon Team of the Year

Eden Salon

Hair Factory

Ricci Hair Co.

Enviro Trends

Headlines Salon & Spa

Taz Hair Co.

Glam Salon Boutique

Moods Hair Salon

Valentino’s Grande Salon

Greater Vancouver ` Ì ÊUÊ > }>ÀÞ

Salon Interior Design of the Year

Cataldo Hair Design Ltd

Colibri Sante & Beauté

Designers: Lanvain Design Intl.

Designers: Lanvain Design Intl.

Continental Coiffure

Michael Kluthe Salon

Designers: Lanvain Design Intl.

Designers: Lanvain Design Intl.

Community Service Award of the Year

AXIS Hair Salons Inc.

Eccotique Spa & Salon

make your career move in the right direction email resume to careers@hennesseysalonspa.com or call 604-482-3218

Civello Queen St. w w w. s a lo n 5 2 . c a

Megahair Salon

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6

HOT PRODUCTS

by Tina Christopoulos

hotpicks 4

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hair therapy This hair strengthening mud masque is one of several new hair therapies from Bain De Terre to help restore moisture and repair overly damaged or processed hair. The third step after exfoliating and cleansing, it breathes new life into weak hair.

It will double strength and reduce breakage by up to 65% in just one use. Info: www.baindeterre.com

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by design For the session stylist in you, this sleek new five-product Design Collection line from Joico is bound to be a hit kicking off the new year. The line contains a moulding putty, pliable paste, gloss wax, dry spray wax and a humidity blocker—just what a session stylist on location needs to create and keep that perfect look for the shot. Info: www.joico.com

s a l o n > january+february 08

perfect form Spray on threedimensional texture and flexible hold. A non-oily cosmetic wax combined with sunflower seed oil produces a waxed satin finish with pliable texture. Formulated with JPMS’s Activated Shine Blend, the new Paul Mitchell Spray Wax builds texture as it dries, moulding hair for a soft, textured finish. Info: www.paulmitchell.com

move it Dikson introduces the new Move Me Vol Area and Smooth Area lines.

Composed of high-hold volumizing products, Vol Area strenthens hair as it enhances volume and brightness. Smooth Area delivers sleek, shiny hair and healthy dose of protective moisture. Info: 800.334.8240

designer head The new Art Elements Design Cream by L’ANZA contains Murumuru butter from the Amazon rainforest for a subtle, natural hold and a healthy brilliant sheen.

The Art Elements Urban Molding Paste thickens hair for increased volume, body and definition. Info: www.lanza.com

lash it out Create full lush lashes with American International Industries’ new LASH beLONG Eyelash extensions.

Applied directly to natural lashes using LASH beLONG Medical Grade Semi-Permanent Adhesive, extensions will adhere for the entire cycle of hair growth. Info: www.aiibeauty.com S

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photo chris tsintziras

6

events

lâ&#x20AC;&#x2122;oréAl profeSSionnel preSenTS:

unique Featuring some of the greatest talent from Canada and beyond, Unique is full-day event combining technical, business and artistic seminars.

Presented in four cities from coast to coast.

gueST SpeAkerS: Salon Pure, QC in Montreal, Toronto and Quebec Salon Daniel, ON in Toronto and Vancouver Guylaine Martel, QC in Montreal and Quebec Guy Kremer, UK in Toronto and Montreal

"RECKLES )NSURANCE "ROKERS ,IMITED IS PLEASED TO ANNOUNCE THE LAUNCH OF THEIR 3PECIAL )NSURANCE 0ROGRAM STRICTLY DESIGNED FOR "ARBER 3HOPS

(AIR AND .AIL 3ALONS #ONTACT $/..! #2!7&/2$ FOR ONE OF THE BEST PRICES AVAILABLE IN TODAY S MARKETPLACE EXT s DCRAWFORD BRECKLES COM #OWDRAY #OURT 3UITE 4ORONTO /NTARIO - 3 # WWW BRECKLES COM 110

s a l o n > january+february 08

feATuring: â&#x20AC;¢ The first Lâ&#x20AC;&#x2122;Oréal Professionnel cutting collection â&#x20AC;¢ The 2008 spring/summer colour collections â&#x20AC;¢ Seminars on the man of today, the ever emerging youth and their desires, Canadian consumer trends and more Space is limited. Call 800.361.1861 or email rsvplorealprofessionnel@ca.loreal.com for reservations.

TSA SympoSium 12 January 12â&#x20AC;&#x201D;15, 2008 Omni Orlando Resort at ChampionsGate Orlando, FL Info: www.probeauty.org CoSmoprof ShAnghAi January 15â&#x20AC;&#x201D;17, 2008 New International Expo Centre; Shanghai, China Info: www.cosmoprofshanghai.com inTernATionAl SAlon And SpA expo (iSSe), January 26â&#x20AC;&#x201D;28, 2008; Long Beach Convention Center; Long Beach, CA Info: www.probeauty.org/isse

HAIR And pHoto ARA SASSoonIAn, SALon pURE ContESSA 19

â&#x20AC;¢ February 11 â&#x20AC;&#x201D; Toronto Liberty Grand Entertainment Complex â&#x20AC;¢ February 18 â&#x20AC;&#x201D; Montreal Centre Mont-Royal â&#x20AC;¢ February 25 â&#x20AC;&#x201D; Quebec City, Le Capitole de Quebec â&#x20AC;¢ March 3 â&#x20AC;&#x201D; Vancouver, Vancouver Convention & Exhibition Centre

BeAuTy revoluTion January 27â&#x20AC;&#x201D;28, 2008 Los Angeles Convention Center Los Angeles, CA Info: www.beautyrevolution.com The new you Show Date TBA Metro Toronto Convention Centre Toronto, Ontario Info: www.newyou.ca omC world CongreSS February 19, 2008 McCormick Place Chicago, IL Info: www.omchairworld.com

For full class and event listings go to www.salon52.ca. w w w. s a lo n 5 2 . c a

Marketplace Your guide to products and services for professional salons

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