Salon Magazine, March 2012 by Salon Communications Inc.

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

Trend forecast for 2012, caring for your shears and brushes, counterfeiting and more

Tools of the Trade march 12 $5 salonmagazine.ca

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march.12

fEaturEs

42 48

stylEs from thE catwalk

A behind-the-scenes look at hair and makeup from fashion weeks around the globe

slicE and dicE From undone textures to short, blunt styles, a roundup of predictions for what will be hot in cutting and styling in 2012

rEal or fakE

Can you tell the difference when it comes to counterfeits?

s a l o n > march 12

50 54

tool timE

Save money with these expert tips on prolonging the lifespan of your brushes, tools and appliances

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

Trend forecast for 2012, caring for your shears and brushes, counterfeiting and more

Tools of the Trade

se.m.12.cover.1-0.ndd 8

collEctions

The latest styles from Tim Hartley, Goldwell Color Zoom, Milica Maksimovic-Shishalica, Wella Trend Vision, Jason Kearns, Leonardo Rizzo and kpOchs

march 12 $5 salonmagazine.ca

12-01-25 10:18 AM

hair: cut and dressed by tim hartley for id hair and Ego Professional, u.k. colour: coco and detlef at headhunter makeup: susan Voss-redfern stylist: tim hartley Photo: sidsel clement

salonmagazine.ca

ve a h o t e You hav

STRUCTU

it. k a e r to b

nEW!

re h w w w .s t r u c t u

a i r.c o .u k

©Joico® Laboratories, a division of Piidea Canada Ltd., Point Claire QC H9R 5N3

HAIR Damien Carney

PHOTO Hama Sanders

Slice and Dice: Trends for 2012

REGULARS

Styles from the Catwalk

EDITOR’S LETTER

PUBLISHER’S NOTE

SALONMAGAZINE.CA

Nails: Rainbow Bright

78 80

This month on salonmagazine.ca

HAIRLINES Colour Creative with Joico winners p. 27; Moisturizing Miracles p. 28; Natural Solution for Thinning Hair p. 28; Hollywood Dreaming p. 30; All About the Boys p.30; Colour Me Beautiful with DIA p. 32; Where to Eat/ Drink/Shop during ABA Montreal p. 32; Toolbox: ONE Styling p 34; Luxe Style p. 34; Take Up Tools p 34; Business: Managing Social Media p.36; Shelf Life: Six new products for retail p. 38

CONTESSA GALLERY

PROFILE

Alina Sulaiman Friesen shares her Contessa 23 finalist collection for Canadian Hairstylist of the Year

82 84

COLOUR

Contessa colourists share their recipes for success with pastels

NAILS Nail experts share their top trends for spring. Hint: think colour!

ESTHETICS Three spa owners share their tips for building business in a tough economy

INTERIORS Schwarzkopf Professional's new flagship offers top education in a sleek setting

SCOOP

EVENTS

TALES FROM THE FLOOR

Stylist and salon owner Sandy Dauphinee looks back at 50 years in the industry

HAIRLINES ONE Epic Nano Professional Hair Dryer

s a l o n > march 12

salonmagazine.ca

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EDITOR’S LETTER

think the trend issues of Salon might just be my favourite. I love talking to hairstylists at the top of their game and picking their brains to find out what they think the hottest styles are going to be. It always gives me ideas about the direction I want to go in with my own locks. For instance, I’m pretty sure I’m ready to ditch the layers and go blunt for spring. I hope the story, “Slice and Dice” on p. 42, similarly inspires your own style and offers some ideas you can suggest to your clients. It’s a great lineup of stylists that includes Kevin Murphy, Charlie Price and Nick Arrojo. They share their predictions for the top styling and cutting trends and what’s inspiring them right now. Some of the most surprising moments I had in putting together the issue this month were during interviews for the story on counterfeit products in the beauty industry (“Real or Fake,” p. 48). It’s a growing problem—counterfeiters are getting better at creating fakes that look like the real thing, to the extent where it’s sometimes hard for the manufacturers themselves to tell the difference without testing it. Even worse is that those dollars often go to funding the illegal operation of crime rings, including terrorism overseas. The message I took away is that if the price is too good to be true, it most likely is a fake. Protect yourself and your clients and just steer clear. On a lighter note, our newest section of the magazine, “Tales from the Floor” on p. 98, needs you! We’ve gotten some great stories about life in the salon that remind us when you’re dealing with the public, you can never be sure what you’re going to get. If you have any funny stories you’re willing to share, email me at Melissa@salonmagazine.ca. Let me know if you want names changed to protect the innocent! We’re always interested in what you think about the issues of Salon and the stories in them. Join the conversation at Facebook.com/salon52 or comment on the stories at SalonMagazine.ca.

Melissa Hill Editor

SOMA HAIR TECHNOLOGY

(866)843-2257 www.somaorganics.com or http://www.facebook.com/somahair Distributor inquiries welcome.

s a l o n > march 12

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

Trend Spotting

Find me on Facebook at Facebook.com/salon52 or email me at Melissa@salonmagazine.ca

salonmagazine.ca

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Create gorgeous curls that last and last until you wash them out. With revolutionary CoolCurl� heat absorbing technology.

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For more information contact your local distributor:

Professional Beauty Supplies, St.John’s, Newfoundland 709-364-5110 / Venus Beauty Supplies Ltd., Mississauga, Ontario 905-624-0470 / Central Beauty Supply Ltd., London, Ontario 519-453-4590 / Summit Salon Services, Calgary, Alberta 403-252-6201 (also covers Manitoba and Saskatchewan) / Icon Salon Systems, Surrey, B.C. 604-591-2331

Scan the QR code on your mobile to find out more.

PUBLISHER’S NOTE issn 1197-1495 volume 21 issue 3

s a lo n m a ga z i n e . ca

Editor

Melissa Hill > 416.869.3131 ext.102 | melissa@salonmagazine.ca group Art dirECtor

Gillian Tsintziras > 416.869.3131 ext.106 | gillian@salonmagazine.ca Editor-in-ChiEf (frEnCh)

Yasmin Grothé > 514.553.4404 | yasmin@salonmagazine.ca AssistAnt Editor

Valerie Lam > 416.869.3131 ext.119 | valerie@salonmagazine.ca onlinE Editor

Jillian Wood > 416.869.3131 ext.112 | jillian@salonmagazine.ca dEsignEr

Elizabeth DiSilvestre > 416.869.3131 ext.113 | elizabeth@salonmagazine.ca sEnior stAff writEr

Pam Fulford intErn

Hidden Gems

ecently I was in the St. John’s, N.L., airport and as part of my routine, I hit the newsstand for the latest magazines. I was so excited to see Monocle magazine, a real gem that is often hard to find, sitting front and center in this little corner of Canada. Any shop that carries Monocle must have a discerning clientele. But in St. John’s airport? I didn’t think of it as an art house scene. But, then again, why not? I started thinking about salons in the same vein—what should we expect of a salon, regardless of whether it’s in Gander, N.L., Montreal or Lethbridge, Alta.? One assumes the upscale salon in Montreal is going to be beautiful with service that’s a step above what you may get in other smaller locales. But when you take a close look, there are gems to be found in smaller cities and towns that also offer an exceptional salon experience. Appleton, Ont., 50 kilometres outside Ottawa, has a tiny population of a couple thousand, but citizens don’t need to travel for a big city salon experience. It is home to one of those gems, Saje Wisdom Salon.Spa, a beautifully-designed space that would rival any found in Montreal or Toronto. Owner Louise Beaulieau has created a relaxing respite, where the smallest detail doesn't go overlooked, plus a full menu of services ranging from a cut and colour to reiki and hair replacement with extensions and wigs. She even has a boutique with jewellery imported from Italy, Thailand and Bali. Between frequent travel and access to the Internet, consumers have become beauty experts and often flock to cities where they can try the latest. Why not keep them home by offering great, personal customer service and special treatments they might not find anywhere nearby? Even if you’re not ready to expand your menu, there are many simple, affordable offerings that can be added to the salon to kick it up a notch. Whether it’s a glass of lemon infused water upon arrival, special soap and hand cream in the washroom or a head massage at the shampoo basin, it’s all about the unexpected bonuses you give to make your clients feel special. In this highly competitive world where many businesses are all vying for the same customer dollars, it’s offering something unique that creates loyalty and builds a successful salon, regardless of location.

Laura Dunphy Publisher

s a l o n > march 12

Copy Editor

Jennifer D. Foster Contributor

Chris Tsintziras publishEr/prEsidEnt

Laura Dunphy > 416.869.3131 ext. 110 | laura@salonmagazine.ca AssoCiAtE publishEr/sAlEs dirECtor

Jade Bateman > 416.869.3131 ext. 120 | jade@salonmagazine.ca sEnior ACCounts MAnAgEr

Samantha Anobile > 310.926.9288 | samantha@salonmagazine.ca ACCount ExECutivE

Megan Jeffery > 416.869.3131 ext. 220 | megan@salonmagazine.ca produCtion MAnAgEr

Alan Swinton > 416.869.3131 ext. 111 | production@salonmagazine.ca opErAtions MAnAgEr

Karren Han > 416.869.3131 ext. 118 | karren@salonmagazine.ca CirCulAtion MAnAgEr

Target Audience Management Inc. T. 905.729.1288 | F. 905.729.0227 salon @ mysubscription.ca finAnCE

Aylin Aykul > 416.869.3131 ext. 114 | accountant@salonmagazine.ca businEss AdMinistrAtor

Candice Besselaar > 416.869.3131 ext.108 | candice@salonmagazine.ca ChAirMAn

Brian Light > 416.869.3131 ext. 104 | brian@salonmagazine.ca viCE-prEsidEnt & wEst CoAst Editor

Greg Robins > 604.561.4971 | greg@salonmagazine.ca

subsCription rAtEs for CAnAdA 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included. Canadian orders only, must be to same location for us 1 year (8 issues) $50 USd PHOTO: ALvARO GOvEiA, MAkEUP: LANAGMAkEUP.COM

Jennifer Rich

AddrE ss C hA n gE s Email: salon @ mysubscription.ca

Fax: 905.729.4432 or send your cover label and new address to: Salon Magazine Subscription Services

Phone: 905.729.1288

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365 Bloor St. E. Suite 1902 Toronto, ON, M4W 3L4 T. 416.869.3131 | F. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

Return undeliverable Canadian addresses to: Circulation department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada

national Magazine Awards Gold

Silver

Top Five

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

2009 2008 2002/2001 2000/1999 1996

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

Printed on rec

This magazine is recyclable. Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in C A N A d A

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca. Our privacy officer is Brian Gillett at 905.729.1288.

salonmagazine.ca

choco.

completely KOKO,

completely

Indulge in KOKO colour solution’s NEW ammonia free delicious shades: Milk Chocolate Hazelnut Caramel Café Latté

PHOTOS: LEFT: MARIJANA GLIGIC; HAIR: MILICA MAKSIMOVIC-SHISHALICA, TOP: COLLECTION: FORCE, HAIR: LISA MUSCAT, È SALON, MAKEUP: VICTORIA BARON, STYLING: LUCINDA CONSTABLE, PHOTO: PAUL SCALA

PASTEL POWER This month we’re breaking news about spring 2012’s latest colour trend: pastels. Visit SalonMagazine.ca to sound off on what you think about these light hues in our poll and see more pastelinspired collections!

‘LIKE’ IT OR NOT

WHAT’S TRENDING WHEN WE ASKED IF YOU THOUGHT THE OMBRE TREND

KIM

WAS ON THE WAY OUT HERE’S

KARDASHIAN

WHAT YOU TWEETED:

STEPPED

juicygiu

OUT WITH

that trend lasted as long as kim

BANGS POST-

kardashians wedding!

@Salon_Magazine

DIVORCE. @Salon_Magazine

HERE WERE YOUR FACEBOOK

ericdeborde

COMMENTS ON THE TOPIC:

mmmmm in dark brown and

Jamie Curtis Clip on bangs perhaps?

blonde yeah!! But imagine a pink and blonde ombré!!!!

COLLECTIONS Tim Hartley • Wella Trend Vision • Goldwell Color Zoom • Milica Maksimovic-Shishalica • Leonardo Rizzo • Jason Kearns • kpOchs In our latest poll, we asked: What’s your favourite spring 2012 hair trend?

OF VOTES

BARELY-THERE, NATURAL LOOKING WAVES Retro blowouts 25% The low pony bun or loop 12%

Marilyn Binger I think it’s a nice change. She is beautiful, so she can wear anything!

TALK TO US!

Natalia Holowasz-Morlacchetti I agree, I think clip on bangs, but looks

WE WANT TO HEAR WHAT YOU HAVE TO SAY! Use the social media

great on her

share buttons in each story and follow us on Twitter and Facebook to stay in the loop!

s a l o n > march 12

salonmagazine.ca

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hairlines news

Hair: Josée Renaud Makeup: Mélanie Bouchard Photos: Jonathan Robert

Colour Creative Canadians rule at Joico’s annual colour competition, taking home both Vero K-PAK titles

tylists from across Canada recently spent a week in Los Angeles with Joico, learning how to develop a photo shoot—and partaking in a bit of healthy competition. As the North American Vero K-PAK winner, Josée Renaud wowed the judges with iridescent purple. Two-time Canadian Vero K-PAK winner, Vancouver-based Graden van Erkelens stunned the competition with a jewel-inspired collection. We caught up with Renaud in her hometown, Quebec City, to find out more about her collection. Salon: How did you develop the concept of your collection? Jos ée Renaud: Elegance is the key. Whether we are young or have more experience, we can create great style with a flashy colour that provokes, without offending, and gently draws the eye in. S: Where do you draw your ins piration? J.R.: European trends really interest me, especially from London. I have had the opportunity to travel to the US and Europe several times and see what’s happening in fashion, design, hairdressing.

Hair, Styling, Photo: Graden van Erkelens Makeup: Emma Garland

salonmagazine.ca

S: How was your experience at Shoot Week in L.A.? J.R.: It was one of the greatest and most enriching experiences I’ve had. I had the chance to work with an incredible team and, of course, Damien Carney, Joico’s artistic director. Everything I learned contributed to the quality of my work and made me want to do it again in order to continually improve myself.

march 12 < s a l o n

HAIRLINES NEWS

Moisturizing Miracles When dry, fried and overly processed hair screams S.O.S., pamper your clients with one of these masks to rescue damaged hair. Revlon Professional Equave Mask A must-have for stressed hair, it's crammed with antioxidants like grape and green tea.

Keratherapy Deep Conditioning Masque A keratin-infused treatment formulated to repair, hydrate and smooth hair.

Orofluido Mask Organic oils moisturize and provide deep nourishment to revamp hair.

KĂŠrastase Resistance Masque Force Architecte Reconstructs the hair fibre and strengthens brittle hair from root to tip.

Redken Extreme Strength Builder Plus Conditions and strengthens distressed hair with protein and ceramides.

La Biosthetique Masque De Luxe Repairs and regenerates hair for soft, shiny glamorous locks.

KeraStraight Protein Mask A protein shake for the hair, it rebuilds and strengthens and continues working for 48 hours.

cknowledging clients' increasing concerns about hair thinning and hair loss, Aveda has launched a new trio of products designed to combat the problem. Made with a blend of Ayurvedic herbs, including turmeric and ginseng, Invati targets signs like hair thinning, lack of volume and density, and dry scalp. The line is comprised of an exfoliating shampoo, thickening conditioner and revitalizer spray to be used twice daily.

s a l o n > march 12

PHOTOS: CHRIS TSINTZIRAS

Natural Solution

salonmagazine.ca

hairlines news

Hollywood Dreaming Joico hits the silver screen this month as part of the film adaptation of The Hunger Games novel. Joico guest artist and celeb stylist Cherry Petenbrink was the creative mind behind the hair colour designs, working with hair department head, Linda Flowers, and costume designer, Judianna Makovsky. Relying on Joico's Vero K-PAK, as well as the help of 35 stylists, Petenbrink created more than 500 unique designs using brights and pastels. “It’s a challenge to make them look trendsetting and visionary and not clown-like,” says Petenbrink, who foresees the colours in the movie influencing trends after the film’s release on March 23.

All About the Boys Schwarzkopf Professional has launched [3D]mension, a line of colour, care and styling products designed especially for men. The grey-blend hair colour processes at the bowl in five minutes for a discrete application and natural results. The 12-product care and styling range includes no-fuss, targeted, efficient formulas designed to appeal to the male clientele. A two-in-one Hair & Body Shampoo and an Activiating shampoo and serum promoting hair growth are sure to be stars in the line-up.

Eufora takes care of the hero in every man with two new stylers, a pliable pomade and a firm hold gel. Both are made with a pro-amino peptide complex that nourishes the hair, scalp and skin.

s a l o n > march 12

Part of Goldwell’s DualSenses line for men, this new addition of a texture cream paste gives energy and medium-hold for guys on the go.

top photos courtesy of joico, photos: chris tsiNtZirAs

Make sure your male clients aren't walking away from their visit to the salon empty-handed.

salonmagazine.ca

hairlines news

Colour Me Beautiful

Good news for clients wary of permanent hair colour! Introduce them to L’Oréal Professionnel’s new DIA Richesse and DIA Light demi-permanent cream. Featuring the latest and most advanced colour technology, the line allows stylists to flex their creative muscle and create a variety of non-permanent looks. DIA Light is a unique tone-ontone, ammonia-free solution. The DIA Light system allows for colour correction, easy personalization for clients who change their hair colour often or a solution for clients with sensitized hair. DIA Richesse is an alkaline tone-on-tone, ammonia-free colour system with up to 70 per cent white hair coverage. It’s perfect for natural hair or those who don’t want to commit to permanent colour. Both DIA colours moisturize hair, while leaving clients with a glossy finish and a gorgeous vinyl shine.

Get ready for the ABA show, hitting the city's Palais des Congrès March 11 & 12!

Eat

Le Filet Leave it to Hubert Marsolais and Claude Pelletier, the clever minds behind Le Club Chasse et Pêche, to come up with another flavourful proposal featuring, almost exclusively, aquatic creatures. At Le Filet, the seafood is regional, and the plates are meant to be shared. 219, Avenue du Mont-Royal Ouest; (514) 360-6060; lefilet.ca

Denis Gagnon Fashion darling Denis

izakaya (über-creative Japanese tapas and noodles) has garnered glowing reviews. No reservations, so arrive early—4:30 pm for the first seating—and stand in line outside with the other foodies. A blessing: they also do takeout. 1862 Ste-Catherine St. W.; (514) 937-2333

Gagnon set up shop in Old Montreal last summer and others have followed suit. His shop recalls the designer’s own aesthetic by juxtaposing clean lines with old world stone walls. 170B St-Paul St. W.; (514) 935-6360; www.denisgagnon.ca

Toqué! Chef Normand Laprise—who hobnobs with culinary high priest Anthony Bourdain— has created a temple of great taste that is one of the best in the world. Absolutely spotless— from the inventive cuisine to the impeccable service. 900 Place Jean-Paul-Riopelle; (514) 499-2084; restaurant-toque.com

Quai 417 A few blocks away, this store is

Drink

of wine, Pullman’s bar list offers more than 300 wines, with 50 served by the glass. The decor is warehouse chic with concrete walls, aquacoloured penny tiles and a whimsical chandelier made of wine glasses. 3432 Parc Ave.; (514) 288-7779; pullman-mtl.com

s a l o n > march 12

Shop

Kazu Literally a hole in the wall, this tiny

Pullman Essentially devoted to the pleasures

Velvet Speakeasy The oldest inn in North America (founded in 1754) is still in business, and now, thanks to a complete overhaul, it also houses one of the best nightclubs in the city. Expect to rub shoulders with models and moguls. 426 St-Gabriel; (514) 245-5570; velvetspeakeasy.ca

the brainchild of Quebec designer Philippe Dubuc and partner Marie-Claude Gravel, which presents chic fashion offerings from around the globe, including AF Vandevorst, Inside Out, Jean Colonna and R13, as well as items from Montrealers UNTTLD. 417 Saint Pierre; (514) 419-3648; www.quai417.com

Simons Originally from Quebec City, this is the department store everyone shops at for a fast-fashion fix, as well as high-octane designers, like Alexander McQueen and Chloe. 977, Ste-Catherine St. W.; tel: (514) 282-1840; simons.ca

photos: top: courtesy of L'oréaL professionneL, Left: thinkstock

Eat, Drink and Shop... MONTREAL

salonmagazine.ca

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Distribution Dazco (514)339-2586 www.dazco.qc.ca

Maritime Beauty Supplies 1-800-565-7721 www.maritimebeauty.com

O’Regan Agencies Limited (709)579-6881 www.oregan.ca

www.kerastraight.ca

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•

HAIRLINES NEWS

Pureology is making it even easier to protect and style freshly done colour with the launch of four new additions to the popular ColourStylist collection. • Illuminating Curl: Protect hair from humidity while defining curls and boosting shine. • Radiance Amplifier: An infused mist that boosts colour and shine with camelina oil to resist humidity. • Root Lift: This spray mousse adds volume and control, while reviving hair with fullness, shine and control. • Anti-breakage Twist: Shapes and defines colourtreated hair and is infused with olive extract to fortify colour and coriander to promote shine.

s a l o n > march 12

Take Up Tools UNITE has launched three new brushes perfect for stylists and their clients. The two-inch medium round brush and three-inch big round brush are made with boar bristles, wooden handles and silicone grip for comfort and control. The nine-row brush is suitable for all hair types and is ideal for smoothing and styling. The anti-static brush comes with a natural rubber pad for firm grip.

PHOTO: LEFT AND TOP: CHRIS TSINTZIRAS, RIGHT: COURTESY OF UNITE

Luxe Style

salonmagazine.ca

OPI SPRING/SUMMER 2012 COLOR CHART

HOLLAND COLLECTION BY OPI

36-PC DISPLAY

12-PC DISPLAY

90-PC DISPLAY CCOLORS FROM TOP TO BOTTOM: Did You ‘ear About Van Gogh?, Pedal Faster Suzi!, Kiss Me on My Tulips,

Red Lights Ahead…Where?, A Roll in The Hague, Gouda Gouda Two Shoes, I Have a Herring Problem, Thanks a WindMillion, I Don’t Give a Rotterdam!, Dutch ‘Ya Just Love OPI?, Vampsterdam, Wooden Shoe Like to Know?

If color chart has been removed, contact your Authorized OPI Distributor to receive yours.

HAIRLINES BUSINESS

Managing Social Media Business in the digital age can be tricky, but sites like Twitter, Facebook and Yelp can help boost business. Here's how to work the most popular networks to your advantage. TWITTER BASICS

FACEBOOK BASICS Facebook allows

Keep it clean and avoid unflattering photos. If staff follow your page, check their profiles to ensure their own photos and comments are appropriate.

If you allow comments from anyone and find you’re dealing with spam posts, you can change your settings to fans only.

Doing well on Yelp? Nice work! Add “See our Yelp reviews” to your ads, business cards and even voice mail recordings.

YELP BASICS

Yelp is an online and mobile rating service for companies, including salons and spas. Your customers can easily find your business and rate their experience.

s a l o n > march 12

Ask customers who use Yelp if they’d be willing to write a review of your salon. Offer incentives such as a complimentary retail product on the next visit.

Make a plan. Facebook changes its capabilities, so stay on top of how things evolve to keep up-to-date.

Update regularly enough to keep followers informed as-it-happens, but not so much that they will start to tune you out or feel bombarded.

Involve your team. Print posts and put them in the lunchroom and ask for input, as well. Have your team tell customers to find offers on your page and display social network identities on business cards and websites. Set an annual goal to reach 90 per cent positive reviews and celebrate with a big dinner out.

Be brief and effective. Try using Twitter to share last-minute deals, style news or simply link to relevant events in the city.

Add a reason for someone to follow you. Don’t just say “follow us”, but try “weekly deals” or “style news”. Add Twitter links to your website, business card and your salon signage.

Follow and connect with other like-minded businesses that in turn, may follow you. A network can be quickly built.

List your business and take control of your Yelp page by displaying accurate information.

Reach out, even to the negative reviewer. People who post reviews can edit them. Contact them and offer a do-over.

TEXT: GREG ROBINS

you to create a page for your business with logos, photos, a company bio and lots more. Other Facebook members can follow or “like” you or post comments on your page.

Businesses often feel compelled to join the tweetfest and open an account. Twitter is simple to update since you are limited to 140 characters (no essays here).

salonmagazine.ca

“follow my

navigate her to new

worlds of color.”

spring collection 2012

orange, it’s obvious!

olé caliente

navigate her

tour de finance

to buy or not to buy

a crewed interest

Get obsessed at facebook.com/essiecanada

America’s nail salon expert. Since 1981. 1-877-309-8619 essie.com

hairlines shelf life

total control Inspired by a Japanese lacquering sap, Extreme Urushi by Shu Uemura shapes, sculpts and controls hair. Apply to wet or dry hair. Info: www.shuuemuraartofhair.com

shiny finish For the strong hold of pomade without the stickiness and shape with shine, try Schwarzkopf Professionalâ&#x20AC;&#x2122;s OSiS Aqua Slide Texture. Info: www.schwarzkopf.com

skin quencher Argan Oil by Body Drench is a nongreasy, emulsifying dry body oil infused with Moroccan argan oil, jojoba oil and rosemary extracts. Info: www.bodydrench.com

silky smooth For shiny hair with humidity protection, try Matrix Total Results Sleek shampoo and conditioner. The 24-hour smooth repair technology also helps mend damaged hair. Info: www.matrix.com

6 5

6 sheer moisture Cuccio Lyte Ultra-Sheer Body Butter helps hydrate and reduce the appearance of fine lines and wrinkles on hands and feet. Info: www.cuccio.com S

To find out how you can win the products from this page, go to Facebook.com/salon52.

s a l o n > march 12

salonmagazine.ca

Photo: Chris tsintziras, text: jennifer riCh

colour effects Get long-lasting gel polish combined with the effects of magnetic polish with new LCN Magnetic Colour Gel. Before curing, hold a magnetic design over the top of each nail and in seconds an amazing pattern is revealed. Info: www.lcn.ca

save time,

make more money,

STRETCH your artistic freedom

• improve your colour service • INCREASE client RETENTION

Only in professional salons Stylist: Charlie Price • Haircolour and Haircut: William Whatley • Makeup: Rhonda Jackson • Photography: Robert Lobetta

scrupleshaircare.com

Styles from the Catwalk A behind-the-scenes look at hair and makeup from fashion weeks around the globe By Yasmin Grothé Water babies ➺ Slicked-back, saturated, "fresh from the pool" looks were created for the biggest fashion houses around the globe. It’s a new spin on wet looks, with added texture. To achieve the super-saturated style, Sam McKnight uses mousse, as "gel can be difficult to manipulate", he says. For Guido Paulau, creative consultant for Redken, “It’s easy and effortless, like she’s just come off the beach. It has that wet look without actually having soppingwet hair.” To create it, wet hair and apply a generous amount of volume spray foam from roots to ends. Scrunch to create a wavy texture, then pull into a low pony, leaving out some pieces around the face. Finish with glistening mist.

was reinvented in novel and modern ways. Each city had its own distinct personality—in New York we saw more casual and sporty hair, Milan had a very rich feeling, and in Paris we stepped out and really pushed the envelope. As anyone who follows fashion knows, braids are here to stay. To get the look, divide hair into three sections and French braid, starting in the middle and continuing counter-clockwise around the hairline. Crimping might come in handy to add texture to fine or limp hair.

s a l o n > march 12

salonmagzine.ca

PHOTOS OF CITIES: THINKSTOCK, PHOTOS COURTESY OF REDKEN AND TIGI

Natural order ➺ This season is all about natural beauty, which

Bouncy curls ➺ Sometimes, nothing but the perfect blow-dry will do. That was exactly the look seen at Dolce & Gabbana, where models’ bouncy blow-outs stole the show. It gives long hair a groomed, elegant yet relaxed finish. Inspired, in part, by the '70s fashion revival—and seen across many of the 2012 looks—it’s an easy, super-chic 'do that all the girls will want to flaunt at the prom.

➺ Big bouffant

Fifties styles set the mood at Jean Paul Gaultier, Diane von Furstenberg and Fendi. The more voluminous look was in all its glory at Jil Sander, where Paulau's sleek faux bobs melded past and future. Feminine, deftly gathered looks added a dash of prettiness on the Louis Vuitton runway to create the romantic touch we all crave for spring. Here, back-combing and hairspray are your best allies.

Super texture ➺ These styles are tough, chic and utterly urban. Casual-cool was the look at Balenciaga. To style models’ roughed-up waves, Paulau created a messy center or side part, worked in cream wax, then blow-dried hair until it was 80 per cent dry. Hair was then left to dry naturally, to bring out texture. Once fully dry, he applied a small amount of mattifying hair powder to the roots for added texture and volume. To achieve this look at TIGI, creative director DJ Riggs started by prepping the hair with spray and blow-drying it around the crown to thicken and texturize. Then, brushing the top section back, he created a twist in the center of the head to prep the section for loose waves. After, the hair was separated into layers and sprayed again. S

salonmagzine.ca

march 12 < s a l o n

Slice and Dice

From undone textures to short, blunt styles, a roundup of predictions for what will be hot in cutting and styling for 2012 By Melissa HIll

Kevin Murphy

International editorial, fashion runway and film stylist, founder and owner of Kevin.Murphy

s a l o n > march 12

The hottest cutting and styling trends for 2012 will be… I’m seeing a lot of short hair, short bangs and a punky look, but having an edge to it—not feathered, not wispy—blunt. For styling it’s going to be closer to the head. Look for a smaller silhouette. It’s playeddown hair—you spend a lot of time cutting the hair and not a lot of time styling. I’m inspired by… I’m obsessed with old movies, especially ‘70s movies. Right now, I like Gorky Park. It’s an American movie from the ‘80s set in Moscow in ‘the 60s. The Eyes of Laura Mars is an incredible inspiration. The hair is pretty full on. My must-have technique… For cutting, it’s a messy blunt cut. For the hair that I’m doing right now, I’m not changing the natural texture of the hair. The Hair.Resort.Spray makes it more sort of matte, not curly and not straight. Using texturizer makes the hair look like it should.

PHOTOS: CLOCKWISE: COURTESY OF KEVIN MURPHY, GIANPAOLO COLOMBO, REVLON PROFESSIONAL

ith 2011 firmly behind us, the question on everyone’s mind is, “What’s next?” We polled some of the industry’s top stylists to find out what they think will happen in cutting and styling, and what’s inspiring them right now. Plus, they share their must-have tricks and techniques for the season. Read on to peek into the minds of the industry’s best.

salonmagazine.ca

The hottest cutting and styling trends for 2012 will be… The hottest styling trends I see for 2012 are a lot of polished styles that are small—close to the head—sleek and wet or with an intense shiny finish. Ponytails, chignons and twisted knots, a variety of plaits and braids can all be variations of this look. As for cutting trends, the pixie cut will be back stronger than ever, along with the shoulder-length bob. I’m inspired by… Hair that is natural and the raw beauty of the hair and how it looks more undone and not forced into place. It’s allowing hair to flow and move where it wants to. Women and men are starting to be fearless in the way they’re wearing their hair and not worrying about being different. I love that I’m seeing more bold and edgy styles and cuts.

Revlon Style Masters Team, editorial director for Antoine du Chez The Spa in Denver and three-time NAHA winner The hottest cutting and styling trends for 2012 will be… I continue to be interested in texture because there is so much long hair and “anti-haircut” haircuts these days. I think slicing, twisting and thinning are essential right now for cutting. I’m inspired by… Tilda Swinton, Katy Perry, Rooney Mara, Gwen Stefani, Rihanna and any other celebrities who buck the trend of boring long hair. I like the work of fashion designers like Comme des Garçons, Haider Ackermann, Yohji Yamamoto and Damir Doma, as well as photographers Steven Meisel and Steven Klein. All of these people have very thought-provoking hair and makeup associated with their work. My must-have technique… Twisting the hair when I texturize and using creative ways of sectioning to soften and de-bulk the hair. Heavy hair is a no-no right now in fashion. ▼

Charlie Price

My must-have technique… A must-have cutting technique for me would be back-cutting with my shears. It's a great technique to remove excess weight and gives seamless layered texture that allows the hair to move and flow.

Gianpaolo Colombo

Artistic director, HairAfter Salon, Sebastian platform artist and Contessa winner

salonmagazine.ca

march 12 < s a l o n

Celebrity stylist, educator, owner of ARROJO Studio and Goldwell partner

Nick Arrojo

The hottest cutting and styling trends for 2012 will be… I take influence from the streets of New York, where diverse ethnicity propels multi-textured, artistic, fashion-forward styles. I see a trailblazing blend of asymmetrical, disconnected, undercut, aggressive, spiral-shaped short to long cuts. Styling is loose and carefree; imperfect, but perfect. I’m inspired by… Textured hair. Helping to define the character, taste and style, the timeless beauty and grace of texture can be a dynamic, unique addition to individual style. We’re so into texture at ARROJO that, this year, we are launching the ARROJO American Wave system, our own product for permanent texture services. My must-have technique… Personally I love the razor and use it a lot. I find it’s an excellent way to create modern, low-maintenance hairstyles. The razor can be used to create any hairstyle, but it is most often used to enable swing and movement; create a modern, jagged line; re-define hair texture; and make beautiful, soft shaped layers.

s a l o n > march 12

My must-have technique… To create texture, I don’t use thinning shears. You barely see them anymore onstage. What I do instead is use a long scissor to create pure lines and then I add texture. What you want is to create straight lines where you are going to be adding texture. If you want waves and volume you can’t cut too much. So it’s a question of balance.

PHOTOS: TOP: COURTESY OF NICK ARROJO, BELOW: LOUIS JALLEO

The hottest cutting and styling trends for 2012 will be… I’m seeing a lot of square, short and heavy fringes. Hair is long with a bit of texture throughout. I’m also feeling a bit of a ’70s vibe, with styles reminiscent of David Bowie. Hair is deconstructed and longer at the nape. Think Vidal Sassoon and Toni & Guy when they first started out. But I’m also seeing another retro mood in the spring collections, this time from the ’20s. Lines are rounder with a lot of undercut structure. It makes the whole head have softer angles.

▼

Louis Jalleo

Matrix platform artist and owner of Salon Jalleo in Sorel-Tracy, Que.

salonmagazine.ca

WATER Available February 1, 2012

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Eugene Souleiman

Fashion runway and editorial stylist, Wella Professional global creative director for Care and Styling The hottest cutting and styling trends for 2012 will be… Strong bevelled lines. A return to geometry but in a sexier sense. Long, heavy bangs à la Marianne Faithfull. A much cooler rock-and-roll girl. Yet, at the same time, very stylish and sophisticated. Lengths will vary from long to short but they will definitely be in the feeling of a haircut. This girl looks like she has been to a salon and enjoys her hair! I’m inspired by… Everything inspires me! Lady Gaga, of course! She’s not afraid to try things out. And she is vivacious, larger than life and will try anything with her hair. Love it! My must-have technique… The development of shape with something that is a bit off. An imperfection that creates interest. And using my new Mizutani Damascas shears.

Photographer and creative director for TIGI North America

s a l o n > march 12

I’m inspired by… Pulling from everything. I’m a big magazine buyer. I spend $500 to $600 on magazines a month. Glass is a super magazine that’s into traditional, really beautiful photography. The fall issue has this girl with amazing copper, ‘70s curls that was a big influence for us. I like referencing classic movies that have stuck around. Some are so ahead of their time it’s ridiculous, and they’re coming back and they’re relevant. My must-have technique… It has to be old school—go back to the basics and set hair. Knowing how to set hair and brush it out. That kind of wave and curl is on the brink. Clients want to know how to get those looks. There’s a whole generation that missed that—all they do is flatiron. I’m a firm believer in teaching clients how to do their hair better. S

PHOTOS: TOP: COURTESY OF WELLA PROFESSIONAL, BELOW: COURTESY OF TIGI

Heath Grout

The hottest cutting and styling trends for 2012 will be… I think that it’s going to be a ton of wave, curl and movement coming back—from finger waves to big curls from the late ‘70s and early ’80s. For cuts, there’s a big cross-section. I think mid-length has been the most dominant length as of late, but overall, there’s no one exact cut that we’re doing.

salonmagazine.ca

Real or Fake

By Melissa Hill

If you’re searching for a deal on professional products, two words of caution: buyer beware. Bogus copies of popular brands litter online sales sites like eBay and Kijiji, while others are sold through fraudulent non-authorized “distributors.” Here are five things we learned about counterfeit beauty products and how to avoid them. 48

s a l o n > march 12

PHOTOS: CHRIS TSINTZIRAS

Can you tell the difference? (Hint: The one on the right is genuine.)

salonmagazine.ca

“The biggest issue, and I think it’s going to get worse, is that people producing these products are getting very good at imitating packages and fragrances.”

1. Buy through an authorized distributor. This is easy to do. Simply contact the manufacturer and find out who are the authorized distributors in your area. If you’re shopping online, be aware that there’s no way to tell if what you are buying is legitimate. Many fakes are found on sites like eBay, although eBay in particular has been very co-operative with companies in pulling off suspect listings. According to a Farouk spokesperson, 40,000 listings to date have been removed on the beauty company’s behalf. It’s hard to shut down entirely, though. “We’ve seen this for about eight to 10 years now,” says Stephen Pavlick, president of DWA/Kasho Shears (Canada) and Panther Shears Ltd. “One guy gets shut down, then he sells his merchandise to someone else who turns around and tries and sell it. We’re always looking daily on eBay to shut it down and try to protect our brand and our customers.”

2. If it’s too good to be true, it’s probably a fake. “Our shears sell for $300 to $1,200. If you see $59 for a brand new pair of Kasho shears, you have to use common sense. It’s too good to be

salonmagazine.ca

true,” says Pavlick. You may feel that you are saving money by buying a discounted tool, but in the long run if you have a problem with the product or tool, the manufacturer will not stand behind a fake. “If a consumer gets sucked in and buys it, there’s no recourse,” says Pavlick. Kasho has had customers call in to complain about the performance of a pair of shears and when asked for the model number, it will not even come close to one the company uses. In the case of Farouk’s CHI irons, the fakes have been known to overheat and melt, posing a fire hazard.

3. Your dollars could go to fund illegal activities— including terrorism. Because of the relatively light penalties involved with fabricating and selling fraudulent products— if there are any imposed at all— the business is attractive to criminals. “It’s a big problem. Most people don’t realize that these products are coming from people involved in organized crime and funding terrorism overseas,” says Gerardo Ludert, director of the legal department for Moroccanoil. “It’s much bigger for us than just selling a product and taking revenue from our company. There are implications for not tackling this

issue. People see it as an easy way to fund their operations, and no one is looking.”

4. It’s often hard to tell just by looking. “The biggest issue, and I think it’s going to get worse, is that people producing these products are getting very good at imitating packages and fragrances,” says Ludert. “If you don’t know the product very well, it may be hard to determine whether it’s legitimate. Often, you won’t know until it comes down to the performance.” Even manufacturers are starting to have a hard time verifying a product’s legitimacy. “We’ve seen products we’re not 100 per cent sure of, and we have to send them to chemical labs to have them analyzed,” says Ludert. The imposters are getting savvier, but so are manufacturers. Farouk has created a hologram unique to their tools that is located on both the box and the tool itself, and last year Moroccanoil implemented a tracking system for every single bottle featuring a different code. Information from the code allows the company to know whether it has come from one of its manufacturing plants or not. In addition to a visible code, each bottle also includes invisible codes that were developed in

Israel. For Kasho, Pavlick says the best way a consumer can tell is through price point or cheap packaging that bears little resemblance to the company’s typical, detailed materials.

5. You can help stop it. Report any suspected sales of counterfeit items to the manufacturer. Farouk is one of the companies that has made this even easier, allowing people to report suspected fake products directly through its website. Manufacturers take the problem very seriously, enlisting investigators to track products and scan online listings daily, and employing legal departments that are ready to take action. “For instance, we have a current case in Halifax, where a customer purchased Moroccanoil at a flea market. This was someone who had used the product before and after opening the bottle, she immediately knew the fragrance was different,” says Ludert. “She contacted us and sent us the bottles and we contacted the RCMP. They went to the flea market and confiscated the bottles.” When the seller was interrogated and gave up a person higher up the chain, the RCMP were able to start tracing back where the products had ultimately come from. Ludert says the investigation is currently ongoing. S

march 12 < s a l o n

ToolTime

Save money with these expert tips on prolonging the lifespan of your brushes, tools and appliances By Valerie Lam

You say... “Brushes are cleaned and disinfected after every use.” —Debbie Paisley “I de-hair them and spray them with alcohol. If I use Barbicide, the bristles will soften.” —Rosanna Teixeira “I wash brushes with deepcleansing shampoo.” —Audrey Adrine Petrosyan Via Facebook.com/Salon52

s a l o n > march 12

salonmagazine.ca

STYLING: SASHA WELLS, PHOTOS: WILKOSZ+WAY, PRODUCT IMAGES: THINKSTOCK, ISTOCK

brushes

Sanitize weekly with a brush cleaner designed with hard, wide-spaced, angled teeth on one end and longer bristles or wire on the other end. Try the new Sam Villa Brush Cleaner Tool (www.samvilla.com) or use the end of a tail comb and a toothbrush. Use the wide-toothed end of the cleaning tool or the end of the your tail comb to rake through each row of bristles and pull up and out to remove tangled knots and hair at the base of the brush. Clean away styling residue using the denser, longer-bristled end of the cleaning tool or a toothbrush and some mild soap and water, then dry completely.

CONTESSA 22, FINALIST ALBERTA HAIRSTYLIST, HAIR: PHILLIP ELLIOTT, MAKEUP: BERNICE WELACKY,

Experts say...

irons

Experts say... The biggest cleaning concern with flat irons and curling irons is keeping them clean of residue from styling products. “Cleaning the plate is the most important thing because this part of the tool comes in direct contact with your client,” says Les Haverty, hairstylist and VP of Sales at ONE. “Make sure your iron is off and cool, then use a clean cloth dipped in vinegar to clean the plate of the tool, wiping with a strong grip,” says Dee Dagher, lead stylist at Rowenta Beauty. “When the residue is off, use a clean, dry cloth to do a final wipe down, then turn on the hot tool and allow it to warm up. This will melt away

salonmagazine.ca

You say... “I make sure that all product residue or hair is cleaned off, and the cords are never tightly stored. I use cord sleeves or Velcro straps. Quality tools are pricey and it is important to care and protect them.” —Robert Banyaga Via Facebook.com/Salon52

Experts say... When it comes to your most important tool, Stephen Pavlick, president of DWA/Kasho Shears (Canada) and Panther Shears Ltd., suggests the 30-second rule: “Take a leather shammy cloth and wipe down the blades. This acts like a mini sharpening by taking out the imperfections on the blade. Do this daily. Then oil your shears and adjust the tension.” This quick ritual performed at the start of your day or close of business will ensure a longer lifespan for your shears. Pavlick says that most stylists do not have their shears set at the correct tension. “Hold shears open—with the shear straight up and down, tips pointing to the sky and open to 90 degrees—then release, and the shears should fall in about halfway. If they stay open, they’re too tight, or if they slam shut, they’re too loose.”

“Knowing when it’s time to get shears sharpened has nothing to do with a ’set time,'" he says. “It has to do with the performance of the shear. A shear that is perfectly sharp will not bend, fold or push hair.” When it comes to purchasing the right pair for you, Andrew Dale, CEO and founder of UNITE, suggests buying the best you can. “It’s the tool that you’re using everyday. Buy a pair that is ergonomically designed. It’ll really help guard against carpal tunnel syndrome and tendinitis.” And when it’s time for sharpening, send them back to the manufacturer. “It’s to make sure they’re done as perfectly as they were made,” says Dale. “If you get somebody who just grinds the blade down, your thousand-dollar pair of scissors ends up being like trash.” ▼

shears

any additional residue that is still on the plate,” she says. Haverty also reminds stylists not to wrap the cord around the handle of their irons when storing. “The cord isn’t designed to be that tightly wrapped. A cord is a copper filament in a rubber, semi-plastic housing. When wound too tightly, some of the copper fibres can break, which causes a bad connection,” he says. Instead, wrap the cord like a lasso or a circle. “Take the top and bottom of the lasso and wrap it together, bound with a rubber band or clip and you have a nice, smooth cord.”

You say... “My shears are wiped clean after every cut and oiled at least once a day.” —Marilyn Mciver-Stoffelsen “Wipe them down after each use and oil them regularly. My tools are important— they are my career!” —Jaime Thompson ”Scissors are cleaned after each haircut and oiled daily. I send them away to an amazing scissor sharpener on Vancouver island.” —Dylan Raine Via Facebook.com/Salon52

march 12 < s a l o n

trimmers+clippers

Experts say... “It’s important to disinfect as well as to oil the blade—disinfecting should not replace oiling,” says Aldo Gemmiti, national sales manager of Wahl Canada. To get the most out of battery life in rechargeable trimmers, wait until the battery runs down before charging. In 2012, Wahl technology will be replaced with lithium ion batteries, which have a higher capacity to run on more charge cycles.

You say... “For clippers, I always brush with a toothbrush after each client. Then use Oyster Kool Lube to spray out fine hairs and clean the blade. Guards are always disinfected. Constant upkeep means a better-running and quieter clipper." —Pete Spyropoulos Via Facebook.com/Salon52

“My tools are important—they are my career!”

hair dryers

➺ ➺

Make sure to clean the filter of your blow-dryer at least twice a week. Lots of long hair strands caught in the filter can cause damage to the motor, says Dagher. Cleaning is simple—and costeffective. “It takes three seconds to do this, and you’ll add 300 hours of lifespan to your blow-dryer,” says Haverty. Simply remove the filter cover and brush back

and forth across the screen until there’s no longer any stuck hair or dust. “What I don’t recommend is taking a toothbrush to the screen because the nylon might snag and spark that piece of nylon, which is not good,” he says. ”Just a cotton cloth, that’s the best way to do it.” Brushes specially designed for cleaning the filter also work well. S

You say... “I use a brush to clean the screen on the hair-dryer to avoid trapped hair from burning while touching the screen.” —Debbie Paisley “I try not to drop my dryer… that would be bad!” — Michelle Muxlow-Facchin Via Facebook.com/Salon52

s a l o n > march 12

Longtime hairstylist and VP of Sales for ONE, Les Haverty helps clear the clutter around these sticky situations.

–Jaime Thompson

Experts say...

Tackle This

➺

Caring for ceramic vs. titanium flat iron plates “I’d take the same approach to clean both materials on an iron. Ceramic is more durable, whereas titanium will etch and scratch. Use a cotton microfibre towel to prevent this from happening.” Cleaning tools when styling “After up-styling with hairspray, clean your tool before your next client. There are polymers in hairspray, and when heated the polymer becomes gummy on the plate. If not cleaned, it’ll drag and pull on the next client’s hair and slow down the styling process.” Hair-dryer burn out “People often think that the closer the blow-dryer is to the hair, the faster the water will evaporate. But if you’re really close to the hair, you’re putting back-pressure on the tool, which is designed to push air out of the nose. The resistance is actually causing the motor to work harder, lessening its life span. My recommendation is to stay within six to 10 inches of the hair.”

salonmagazine.ca

CREATE YOUR VISION NO ENTRY FEE ENTRY DEADLINE: JUNE 4, 2012

CHOOSE YOUR: a) CATEGORY • Colour • Young Talent b) TEAM • Model • Assistant

GET INSPIRED Select the trend that inspires you. Choose from BLAZE, GRACE, CELESTE & ROXY

UNLEASH YOUR CREATIVITY Create your masterpiece, photograph and prepare your registration package.

GO GLOBAL This could be you! Antonio Quintieri took home Peoples’ Choice at International Trend Vision Award 2011 in NYC. Canadian National winners will compete at ITVA 2012.

Join us for Trend Vision workshops across Canada Phone our Trend Vision hotline to request your registration package today 1.800.267.1962

Dark allusions from the past are in the spotlight

Super Nova

urrealist modernism runs through Tim Hartley’s latest collection, created for the British Hairdresser of the Year Awards. “I took my inspiration from cultural references through the late 20th century and ‘objects of desire’ that became iconic landmarks for the development of shape and texture in functional objects,” he says. “I was interested in giving the hair the ultimate opportunity to express its natural personality while embracing some very traditional techniques such as pin curling. Quite simply I wanted to make the hair, the star.”

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Hair: Cut and dressed by Tim Hartley for ID Hair and Ego Professional, U.K. Colour: Coco and Detlef at Headhunter Makeup: Susan Voss-Redfern Styling: Tim Hartley Photos: Sidsel Clement S 56

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The Seductive One

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Nature Fascination Vibrant nature brings life to newest Colour Zoom collection

photos courtesy of Goldwell InternatIonal

luid, lucid, alive. Style, structure and shape are interpreted in the organic unfolding of a blossom, an orchid, a waterfall. Colour Zoom takes colour through natureâ&#x20AC;&#x2122;s playground and re-discovers natural beauty. S

Collection: 2012 Goldwell Color Zoom Creative Team Marcela Blechova, Neil Barton, Evelyn Luo Wanyen, Mario Krankl, Agnes Westerman, Oliver Szilagyi

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Nature Fascination Vibrant colours and styles bring Goldwellâ&#x20AC;&#x2122;s new Color Zoom 2012 to life

luid, lucid and alive describe the new looks from Goldwell's Fascinature trend collection. Shown for the first time during the 2011 Color Zoom competition in Miami, the trend exhibits style, structure and shape interpreted through the organic unfolding of a blossom, an orchid and a waterfall. It takes colour through natureâ&#x20AC;&#x2122;s playground and in the end, re-discovers natural beauty. S

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Hair: Milica MaksimovicShishalica Makeup: Zeljka Jankovic Photos: Marijana Gligic

Cotton Candy These sweet concoctions combine delicate beauty and an offbeat edge

his gorgeous collection of pastel-laced blondes comes from Serbian stylist Milica Maksimovic-Shishalica. Also the owner of Belgrade-based Shishalica Urban Hair Design, she displays a keen eye for balance in the shapes and styles she creates. The results are fresh and original. S

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Hair: Milica Maksimovic-Shishalica Make-up: Zeljka Jankovic Photos: Marijana Gligic salonmagazine.ca

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Glitz and Glamour

Bold and individual, the four new 2012 Wella trend Vision looks are head turners

BLazE

ed by global creative directors Eugene Souleiman and Josh Wood, the new trends for 2012 debuted recently in New York City. For spring/summer, the two looks are brought to life by personalities, Grace and Blaze. Grace brings bright, glowing shine and fluid texture, while Blaze is the fiery diva with Latin influences. For autumn/winter, Celeste is ethereal and otherworldly with hair that is crisp and sharp. Roxy displays a strong retro glamour and cool factor with hair that is bold and attention-grabbing. S

For more on this yearâ&#x20AC;&#x2122;s trends, go to Salonmagazine.ca.

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photos courtesy of Wella trend Vision creatiVe team

RoxY

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celeste grace

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Concept and Art Direction: Jason Kearns Hair: Jason Kearns Makeup: Hanoch Drori Styling: Ivana Musura Photos: Richard Dubois

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Body at Midnight

Sexy, voluminous waves and sinuous curves—perfect for a night out

he idea behind these images from Toronto-based stylist and salon owner Jason Kearns was to mimic “the midnight hour, when hair comes tumbling down.” Aiming for a more commercial look, he says, “I wanted to create something that was relatable, that wasn’t too contrived or ‘hairdressy.’ Something very beautiful, that was more editorial than anything else.” S

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Opposites Attract

Colourful styles offer an extreme juxtaposition of textures

eonardo Rizzo, creative director for renowned U.K. salon, Sanrizz, created this collection of sleek and frizzed styles for the British Hairdresser of the Year Awards’ avant garde category. He describes the images as, “the invasion of contrasting textures and fibres with extreme angles and geometric shape.” S

Hair: Leonardo Rizzo Photos: Andres Reynaga

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Cruising Cool

Hollywood film noir rocks for the modern man

n the style of Hollywood favourites Johnny Depp, Viggo Mortensen and Robert Pattinson, Klaus Peter Ochs has invented a world of star-stunning masculinity with this collection. Precise, classic barbershop styling constitutes the look of the modern gentleman with casual long locks styled back with pomade.

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Artistic Team: Ilona D端ring, Birgit Hertling Hair: Klaus Peter Ochs Makeup: Florent Pellet/Paris Styling: Audrey Mieyevill/Paris Photos: Laurence Laborie/Paris 70

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Get the brand new Salon Magazine app for your iPhone for free! Browse the latest collections and keep up with industry news. Check event listings, watch videos plus get the latest Contessa details–all at your ﬁngertips. Share what you discover on your Facebook or Twitter account. Now available on iTunes. *Non iPhone users can now view a mobile friendly version of our website too!

PHOTOS: CONTESSA 22 WINNERS. FOR FULL CREDITS SEE PAGE 90.

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Alina Sulaiman Friesen shares her Contessa 23 finalist collection for Canadian Hairstylist of the Year

The Soft Face of the Future

G salonmagazine.ca

oing with an Alexander McQueen-esque futuristic vision, Alina Sulaiman Friesen, creative director for Michael Levine Salon Group in Vancouver, was influenced by silver, black-and-white palettes on the runway. For her collection, Friesen lightened up the mood with white, coral and honey-ginger hues to offset blunt geometric shapes that could look too harsh on their own. “The colour was more about pastel tones, because the shape was almost alien-like and very geometric,” says Friesen. “I thought I’d keep the colour very soft to not overpower the look altogether.”

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c o n t e s s a g a l l e ry

Hair: Alina Sulaiman Friesen Styling: Wendy Cook Makeup: Jena Jacquot-Boisvenu Photos: Kale Friesen S 74

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PROFILE

A Labour of Love Celebrated stylist and salon owner, Sandy Dauphinee, looks back at 50 years in the industry By Valerie Lam

rom the time she was 16, Sandy Dauphinee knew she wanted to do hair. Now, after 50 years in the industry she loves, the long-time Halifax stylist and salon owner has hung up her shears and retired. “I will miss the people very much–-it’s not just doctors who touch people’s lives, but hairstylists, too. Everyday, it’s a very personable job,” she says. Dauphinee leaves behind a career full of accolades, strong industry relationships and a beloved salon she has passed into new hands. She opened her salon, From the Neck Up, in 1977, and it wasn’t always easy being an owner. Dauphinee realized that she couldn’t entirely depend on her staff to build up her salon, as many eventually left to start their own salons. This was especially brought home in the ’80s after a staff walkout. “I got through all the ups and downs by having one

good distributor, Maritime Beauty Supply,” Dauphinee says. “I met Maurice Doucet when I was in school, and I feel a loyalty to them being a Maritimer, that’s a big thing. Maurice was there for me when I had any questions; he really guided me through.” Her other long-term relationship with Redken also benefited the salon in multiple ways, including helping her staff to be on the same page despite different backgrounds and training. “When you are working on the same line, trained the same way, you speak the same language and it brings the salon team together,” she says. In the early ’80s, Dauphinee began channelling her energy into competitions after Redken provided her with training and encouraged her to enter. “When you succeed, they succeed. I really believe in that,” she says.

Sandy Dauphinee passes on three tips for young stylists Competing makes you a better stylist because you’re competing to do the best job.

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Have confidence in your abilities. Don’t undercut yourself or apologize when you raise your prices if you are delivering quality service.

Make your client feel important. It’s not about the stylist, it’s about the client.

PHOTOS : COURTESY OF SANDY DAUPHINEE

Sandy Dauphinee’s award-winning style from 1984.

And succeed she did. In 1984, Dauphinee was the first person in Nova Scotia and the first woman in Canada to win the Canadian Ladies’ Hairstyling Championships. She also went on to become a Redken platform artist until the '90s, when she chose to focus on her business. Loyalty to Redken and Maritime Beauty Supply paid off again when she decided to retire. Both companies assisted in smoothly handing off ownership of From the Neck Up to Jonathan Neil in December 2010. After a year of transition, Dauphinee officially said goodbye. But while she may be done in the salon, she hasn’t quite managed to quit entirely. She’ll be appearing onstage in April for Redken at the Halifax ABA show. S

salonmagazine.ca

COLOUR

A WHITER Shade of Pale Contessa colourists share their recipes for success with pastels By Melissa Hill

Clients love it

“I think they’re very wearable,” says Dana Lyseng, Contessa finalist and owner and creative director for Supernova Salon in North Vancouver, B.C. “For a long time, everything was very dramatic and punchy. Pastels are a good way to bring jewel tones to the hair in a sophisticated way.”

Blame it on the celebs

“I think the appeal comes from the Hollywood market,” says Timothy Switzer, a Goldwell artistic director, Contessa winner and owner of Timothy & Co. Salon and Spa in Oshawa, Ont. “It seems that a lot of younger stars like Katy Perry are bringing these pastel shade to the forefront. A fad most definitely, but a fun one. I’ve noticed a lot of clients are looking for these shades to introduce a peekaboo effect to their already-existing colour palette.”

Go soft and blended

For the application, Lyseng recommends working with a feathering technique. “Use a small brush and apply vertically, working with the grain of the hair,” she says. “I also like to work with a bit of conditioner, placing it over the colour and blending slightly to soften it.”

Make sure you pre-lighten properly

“It’s very important when creating these shades to make sure that the hair has been cooled off enough in order to create a cooler pastel reflect or detail, like blues, pinks and roses,” says Switzer. “With your warmer tones, like yellows and oranges, it is important to made sure that the pigment has been reduced enough to keep the shade more muted.”

Pastels can be subtle

Audrey Adrine Petrosyan, a Contessa finalist and technical creative director at Industry Hairdressing in Toronto, likes to use a very pale orange copper as a lowlight for some of her blonde clients. “It’s one of my favourites,” she says. And while it may not be as head-turning and noticeable as a blue or purple, it offers a very beautiful, commercial option for clients.

Blondes aren’t the only ones having fun

For brunettes, Switzer says they, too, can indulge in the pastel shades. “Just make sure to lighten the canvas and cool it off to ensure a more faded, muted tone.” Lyseng predicts that greens—specifically shades of emerald and teal—will be next, especially for darkerhaired clients. S

FAVOURITE FORMULAS

The colourists share their secret recipes for great pastels. First step, start with properly pre-lightened hair. Then, get mixing!

Timothy Switzer

Dana Lyseng

Audrey Adrine Petrosyan

Colour: Goldwell Elumen Pastel pink: 30 grams GB @ 9 + 3 grams PK @ ALL Pastel blue: 30 grams AB @ 9 + 10 grams clear + 10 grams BB @ ALL

Colour: Wella Koleston Perfect + Perfect Pastel Developer Pastel pink/rose: 40 grams Perfect Pastel Developer, 17 grams of 10/38 + 1 gram of 0/43 + 2 grams of 0/65

Colour: L’Oréal Professionnel Pastel blue: P02 +1cm 6.66 + pea 4.20 Pastel pink: Luo P10 + 2.1(1cm)

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CONTESSA 23, FINALIST MASTER COLOURIST, HAIR: AUDREY ADRINE PETROSYAN, MAKEUP: CLARISSA PUPO, PHOTOS: JAMES KACHAN

Pick up a magazine, walk a show floor or check out the red carpet at a celebrity event and you’re bound to see it. Pastel shades are everywhere. If you haven’t had clients asking for it, you’re bound to this spring as the trend makes its way from runway to real life. Here are six things to know about the pale shades.

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“As always, spring remains the season for bright hues, with orange shades adding a unique pop of colour,” says Suzi WeissFischmann, OPI executive vice-president and artistic director. "Neutrals also continue to be popular, with new variations in cool pastel tones, like seagreen, replacing winter’s olive-green palette.”

A leader in nails on the runway, CND worked with 21 designers at New York Fashion Week, including 3.1 Phillip Lim, Monique Lhuillier and Altuzarra. The takeaway? "For spring 2012, manicures are no holds barred—take your nails to the edge with rock-star psychedelic designs, sci-fi illuminated finishes and retro mod brights," says CND founder, Jan Arnold.

China Glaze’s Crackle collection hasn’t left the building yet! Available in May, new Crackle Glitter has the same shattered effect with a big punch of bling. And if shimmer isn’t your thing, China Glaze has also launched Colours From the Capitol, an exclusive collection of 12 earthy colours inspired by The Hunger Games film and its main setting, the Capitol. “It’s all about turning a story into colour,” says Rachel Schafer, brand manager of China Glaze. S

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Short nails with gel polish are the way to go, according to Arica Carpenter, brand manager for Star Nails. Wear them with tangerine, the hot colour of the season, complemented by gold, tan, blues and whites.

MODEL PHOTOS COURTESY OF CND, NAIL POLISH PHOTOS: CHRIS TSINTZIRAS

Rainbow Bright

Nail experts share their top trends for spring. Hint: think colour! By Valerie Lam

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artistry trends style knowledge trends style knowledge artistry style knowledge artistry trends knowledge artistry trends June style 23 4 artistry trends style knowledge 2012 trends style knowledge artistry style knowledge artistry trends knowledge artistry trends style the education artistry trends style knowledge you need to succeed trends style knowledge artistry style knowledge artistry trends knowledge artistry trends style artistry trends style knowledge trends style knowledge artistry style knowledge artistry trends knowledge artistry trends style artistry trends style knowledge trends style knowledge artistry CONNECT WITH US style knowledge artistry trends knowledge artistry trends style

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Survive & Thrive

When the economy weakens, don’t shrink away. Spa and salon owners may have felt the blow in 2011, but that doesn’t mean you can’t come back stronger than ever. Here's how three owners attract clients and keep their business rolling in a tough economy. By Valerie Lam

Rita Singh, owner of Ossia Salon and Spa in Waterloo, Ont., signed up with Groupon to attract new customers, but then found she wasn’t gaining as much profit as she could once she paid for the coupon service. “I needed to find a way they’d come back after redeeming the deal.” Singh re-strategized with prebookings. Clients would come in for their first appointment with the coupon for a facial treatment and could then pre-book their next two appointments for the same price. “We’d retain 100% of the profits for the future pre-bookings, and I found that once new clients come back after two appointments, they stay with you.” It also helped that Singh sweetened the deal by running a drawing to win $250 for every customer who pre-booked.

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In the Salon Education was the key to upselling for Nina Katehos, owner of the Hair Gallery in Alliston, Ont. “For any client who is getting her hair done, we have our esthetician perform a complimentary mini-glow facial while she is waiting,” says Katehos. While the esthetician worked, she’d also talk about the product and related services that would benefit the client. “It was a way to introduce a service and products to clients. We found that many didn’t even know we offered spa services until we had a cross-promotion.” Katehos also oriented her consultations around customer service. “I started asking, ‘How do you see yourself?’ to my clients, and would be sure to use their descriptions to talk about the treatment I’d customize for them. I’d help clients identify their needs and show how my company gives them more value than they’re giving in dollars.”

From the Neighbourhood Thinking outside the box was the way Mandy Patterson, owner of the Cactus Club Salon and Spa in Okotoks, Alta., attracted new clients in whole groups. Sitting on committees like the Chamber of Commerce and district business associations, she approached companies for promotions. “Working with a restaurant, we did a Valentine’s Day dinner that came with flowers and a spa service. We also went in to a dance studio and showed the dancers how to apply false lashes and do better makeup for onstage. We were able to sell products to a market we had never considered before.” At night, the Cactus Club can also become a party venue. “Businesses can rent out the spa space for a night and have dinner and treatments. We have Christmas parties, stagettes for bridal showers, and a lot of people come back from these events to our spa for regular services.” The bottom line? The sky’s the limit when owners think innovatively and partner strategically. S

photo: thinkstock

Online

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interiors

PHOTOS: COurTeSy Of SCHwarzkOPf PrOfeSSiOnal

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3 salonmagazine.ca

Urban Cool 2. The moveable stations can be pushed behind the area, which houses the wash bowls, creating a beautiful wide-open space for events. 3. The sleek urban interior is the perfect backdrop to the latest Essential Looks collection. The images are the only adornment for the walls in the common area and entryway. The photos will be swapped out with each new collection. 4. The academy features a clean retail area that allows colourful bottles of product to stand out against the white shelves.

salonmagazine.ca

Schwarzkopf Professional’s new flagship offers top-of-the-line education in a sleek, new setting

By Melissa Hill

ucked into a historic building on a picturesque side street in downtown Toronto, Schwarzkopf Professional’s new North American flagship ASK Academy is a true destination for education. “We really wanted it to be a modern, inviting space,” says Marianne Medeiros, general manager for Schwarzkopf Professional Canada. “Location was really critical. We wanted to be close to the heart of the city and transit, so this was a find.” According to Medeiros, one of the key concepts was creating a multifunctional space, where staff would be able to maximize the number of courses being held. They succeeded with flying colours. The practical and theory areas are easily divisible, allowing up to four classes to be run at the same time. As a bonus, the beautiful space can also be opened up for parties and rented out for special events within the hairstyling community. “The international standard impacted the design,” explains Medeiros. An agency based in London, U.K. that works on international design for Schwarzkopf Professional, was brought in on the project. “There’s a vision on what global ASK academies look like. There’s a feeling that they are all connected, but they’re not cookie cutter.” The whole process took five years, with the academy finally opening last October. The first step was identifying the need for an academy and then deciding on a city. Once that was done, it took the company a year to secure the space, a year and a half of conceptualizing with architects to design the academy and, finally, six months to build it out according to the plan. t

1. The large, bright practical area is one of the shining stars of the new academy. It can even be divided into two identical spaces with the opening of a discrete wall.

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interiors

5 5. The artwork on the wall below the TV screen has an unexpected source. It is a colourful design created from a DNA profile of Gerd Schwarzkopf, the person responsible for establishing the company in Canada. “It’s a way to celebrate our heritage,” says Medeiros. 6. In keeping with the all-white, minimalist decor, the entry and reception area make an impact through simplicity and beautiful images. 7. The common area has unexpectedly become the nerve centre of the space, acting as the conduit between the practical and theory areas.

8. At each end of the practical area, two wash areas with four basins are separated from the main floor by a wall, which create a relaxing, quiet experience for clients. S The Specs Location: 171 John Street, 2nd floor, Toronto Designers: Schwarzkopf Professional Space: 7,000-sq.ft.

Details • 18 styling stations for practical, hands-on education • Two classrooms for theory seminars • Stylish lounge for meetings with clients • Locker area offers stylist storage and a pop of bright red colour

Classes Colour, Styling, Finishing, Cutting, Essential Looks and Business Brands Schwarzkopf Professional Website www.schwarzkopf-professional.ca

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Cover image: Alann Sluser, 23rd Annual Contessa Awards. iPad is a trademark of Apple Inc.

SCOOP

KUDOS Hairstylist, photographer, educator and entrepreneur

Uvalux partners with Australian Gold

Uvalux and

Australian Gold have announced the launch of Australian Gold SPF products in major retailers across Canada. “I believe it’s our job to promote responsible tanning indoors and outdoors,” says Nik Van Haeren, president of Uvalux Tanning and Support. “This gives our salon partners another tool to make us more professional and increase our credibility as an industry.” The lineup consists of 10 products including lotions, manual pumps and continuous sprays.

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Luis Alvarez was selected as the recipient of the first annual Leo Passage Educator of the Year Award, which was given to him at Intercoiffure’s Fall Atelier. The award was established this year in memory of Passage and acknowledges the contributions of those ICA members who have made outstanding contributions to education. “Luis Alvarez has worked tirelessly to improve hair professionals’ lives through education,” says ICA president Lois Christie. Alvarez currently serves as vice-president of Creative and Education for Aquage.

salonmagzine.ca

Giving Salons the best in Education and Service

A New Look at Colour

Marc Riese, creative

colour director for La Biosthetique, is taking on the additional position of director of education for La Biosthetique Canada. In his new role, he will also be heading up the artistic team. Riese has been working for the company since 2001, most recently in Paris. He has run international colour seminars and held training courses across Europe, Asia and North America.

In Memoriam Long-time Head Room stylist Juan Perez has passed away after a battle with lung cancer. Perez came to Canada in his early twenties and made his way to St. John’s, N.L. with no contacts and no knowledge of English. Twenty years ago, he showed up at the Head Room, where owner Trish Molloy said he just wanted a job. Perez started as an assistant before becoming a stylist and then continuing on to national and international competitions. He eventually travelled the world as an international platform artist with Goldwell. All the while, he continued to support his family back in Cuba.

NEW DISTRIBUTION • First Lady has partnered with Hair U Wear to represent the Raquel Welch and Gabor wig and hair product lines. With the addition of these lines, First Lady has become one of the largest suppliers of name-brand wigs and hair products in Canada. • ONE, a new line of pro styling tools from the team that originally founded FHI Heat, has announced distribution in Canada. Venus Beauty Supplies, International Beauty Supply, West Coast Beauty and Salon Centre are representing the brand. David Kim, Joseph Kim, Les Haverty and Paul Yu are executives with the new company. S salonmagazine.ca

Reyn VonDyck, Elan Hair & Esthetics Salon Winnipeg, MB Saskatchewan/Manitoba Hairstylist of the Year Makeup: Cloudine Enano, Photo: Reyn VonDyck

11 stores to serve you Order Desk: 1.800.642.3818 Ab: 780.454.3388 Sk: 306.343.3398 Mb: 204.783.8878 march 12 < s a l o n

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www.pureology.com Redken pg 2-3 ...................................................866-973-3536 ........................ www.redken.ca Rowenta Beauty Curl Active pg 31 ................................................................. www.rowentabeauty.ca Rowenta Beauty Double Straight pg 29 .......................................................... www.rowentabeauty.ca Salonmagazine.ca Mobile App pg 72 ...............800-720-6665 ........................ www.salonmagazine.ca Schwarzkopf 3DMension pg 12-13 ..................800-463-3081 ........................ www.schwarzkopf-professional.ca Schwarzkopf OSiS pg 4-5.................................800-463-3081 ........................ www.schwarzkopf-professional.ca Scruples pg 39 ..................................................800-457-0016 ........................ www.scrupleshaircare.com Soma Hair Technology pg 20 ............................866-843-2257 ........................ www.mysomahair.com SpaRitual Water pg 45 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Uyen Huynh, Photos: Gina Yesnik Robert Barbosa, Salon Escape, Toronto, ON, Makeup: Boriana Karan, Photos: Marek Szkudlarek Sylvain Bellerose, Milica SalonSpa, Langley, BC, Makeup: Amber-Rae Derton, Photos: Greg Swales Christopher Deagle, Moods Hair Salon, Vancouver, BC, Makeup: Jon Hennessey, Photos: Philip Jarmain

3/7/09 5:04:36 PM

salonmagazine.ca

EVENTS

Eufora Global Connection Event WHO: Hairstylists, salon owners, educators and distributors. WHEN & WHERE: October 23 & 24 in Vista, California HIGHLIGHTS: The annual education and inspiration event opened with an avant-garde runway show inspired by the earth’s elements—air, water, fire and earth. Models showed off white toned hair imitating clouds, shades of blue representing water, orange and yellow streaks mimicking fire and a braided French twist with an explosion of curls representing the earth’s trees. SOUNDBITE: Eufora co-founder Don Bewley encouraged attendees and hairstylists to continue educating themselves. He says hairstyling isn’t going to go anywhere, asserting, “somebody has to cut the Pope’s hair,” to laughter from the audience.

Intercoiffure’s North American Fall Atelier WHO: Hairstylists from the U.S. and Canada, including Ted Gibson, Oribe, Vivienne Mackinder and Gina Khan. WHAT: The star-studded event showcased trends and collections from leading industry stylists. Nicholas French, 2010 NAHA Avant Garde winner, opened with a futuristic presentation dedicated to his late father. Sarah Jessica Parker presented the Visionnaire Award to her long-time stylist and friend Oribe, following his show, “The Last Time I Saw Paris.” WHEN & WHERE: October 16 & 17 at the WaldorfAstoria Grand Ballroom in New York City.

salonmagazine.ca

march 12 < s a l o n

EVENTS

British Hairdresser of the Year Awards WHAT: The most prestigious awards in British hairstyling, with 16 awards honouring creative excellence in regional and specialist categories. WHEN & WHERE: November 28th at Grosvenor House in London, U.K. HIGHLIGHTS: HOB Salons took home three of the sixteen awards, including British Hairdresser of the Year for now three-time winner, Akin Konizi, Schwarzkopf Professional Colour Technician of the Year for Christel Lundgvist, and Artistic Team of the Year.

s a l o n > march 12

salonmagazine.ca

Calgary ABA Show WHAT: The Allied Beauty Association’s show and educational event hit Calgary with a large number of stylists in attendance. Many competed to win CityLine’s “Ordinary to Extraordinary” competition with Sandy Roberts, of Salon on 6th, taking home the prize. WHO: Exhibitors included Farouk, Joico, Matrix, Nioxin, Redken, Rusk, Sebastian, and Wella. Educational seminars by Jon Gonzales, Paul Pagliaro and Lauren Gartland offered tips for how to keep and grow a client base and improve retail. For the first time the show also featured an aesthetics stage. WHEN & WHERE: October 2 & 3 at the Calgary Exhibition & Stampede Round-Up Centre.

MARCH 2012 AMERICA’S BEAUTY SHOW March 3-5, 2012 McCormick Place Chicago, IL Info: americasbeautyshow.com

TORONTO ABA April 1-2, 2012 Metro Toronto Convention Centre Toronto, ON Info: abacanada.com

MATRIX EDUCATIONAL PROGRAMS Info: 888.422.6879

INTERNATIONAL CONGRESS OF ESTHETICS & SPA March 4-5, 2012 Miami Beach Convention Center Miami Beach, FL Info: 1-800-471-0229

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MONTREAL ABA March 11-12, 2012 Palais de Congres Montreal, QC Info: abacanada.com

GLOBAL BEST BEAUTY EDUCATIONAL PROGRAMS Info: 866.468.2205 or 416.636.1988

THE MAKEUP SHOW LA March 17-18, 2012 California Market Center Info: info@themakeupshow.com ALL ABOUT BEAUTY PROGRAM March 18, 2012 Edmonton Exposition & Conference Centre, Northlands Edmonton, AB Info: 1-800-642-3818 ext. 222

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AVEDA EDUCATIONAL PROGRAMS Info: 800.689.1066 ext. 7892 CHI EDUCATIONAL PROGRAMS Info: 888.251.8466

GOLDWELL EDUCATIONAL PROGRAMS Including Trend Zoom seminars Info: 877.670.6767 GREAT LENGTHS EDUCATIONAL PROGRAMS Info: greatlengthscanada.com KMS EDUCATIONAL PROGRAMS Info: 877.670.6767 L’ORÉAL PROFESSIONNEL EDUCATIONAL PROGRAMS Classes include Absolute LP, Colour on Colour, Essential Texture and the H3 Academy Info: 800.361.1861

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877.488.2901 www.BeautyTrack.com SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 21 Issue 03 salonmagazine.ca

march 12 < s a l o n

Tales from the Floor

“I once told a client to head to the shampoo basin and that I would be right there. I didn‘t realize that he didn‘t speak English very well. When I turned around to join him at the basin he had bent over it and was resting his head in the shampoo bowl. I had to hold myself back from laughing. He must have taken my words literally! I‘ll never forget this lesson and it helped me to teach others how important communication is in the salon.’ —@Chantelle LaPrairie

“During my training in school we were required to do 20 hours of work experience. On my second day, a woman came into the salon with a water bottle filled with straight vodka at 2 pm and was completely drunk. For some unknown reason she got up with foils and colour still in her hair and walked out of the salon in nothing but a robe. I was asked to check up on her and followed her down the street thinking she might just need a smoke. Instead she got on a bus. When I ran on to try to figure out where she was going, she simply said she was done and had to go home. She left her passport for collateral and off she went.” —@Marlee McConnell “I had a lady booked a few weeks ago for a style. She sat down and told me she wanted it BIG! Then she passes me a bag with clip-in extensions and hair gems and tells me that she wants this all put in, too. So after about an hour, I have her all flat ironed and backcombed. Nice and BIG, with all the gems. She gets up from my chair and says, ‘Now for the final touch,‘ and whips out a can of glitter spray and unloads the whole can on her hair. OMG! Then as she is leaving, she looks back at us and says, ‘Now ladies, this is what GOOD looks like.’ The funniest part is that she was about 80 years old! I am still cleaning up glitter!” — @Robbi-Lee Meeds “I have an older client who draws on her eyebrows very thick with a severe arch. Sometimes I tint a client’s brows as the colour is processing; however, this older lady always has hers painted on. One day after a colour, our receptionist thought I had forgotten to remove colour from the brows.The receptionist got my attention and pointed to the client’s brows and mouthed, ‘I think you forgot to take her eyebrows off.‘ I was horrified that she was going to say something to the client! I shook my head and said, ‘She’s all set.‘ I told the receptionist afterward that she came like that!” —@Marilyn Binger

“I had a client in the salon once who had just had her colour washed off, and her hair was up in the towel. The girl who washed her hair went back to remove some ‘colour‘ that was left on her neck, but it wasn’t coming off. The client got all embarrassed and had to tell her it was a hicky!” —@Sarah Hess

Share your tales from the floor with us and you could see it published in a future issue of Salon Magazine! Email us at melissa@beautynet.com or leave us a message on Facebook.com/Salon52.

s a l o n > march 12

salonmagazine.ca

PHOTOS: THINKSTOCK, ISTOCK

“Many years ago when the wispy fringe became popular, a very good client of mine called me asking for help. She had been going to a function and she couldn’t get in with me, so she tried styling her bangs herself. When she came in, I saw she had tried to give herself wispy bangs with pinking shears! After assessing the chewed up mess, I asked her why she didn’t stop when she knew it wasn’t working. Her response: ‘I couldn’t get wispy, so I went for texture!‘’ —@Natalia HolowaszMorlacchetti

We asked you to share your funny stories from everyday in the salon, and here’s what you had to say!

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