Salon Magazine, May/June 2013

Ce 20lebr Ye ati ar ng s!

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

SoCial MeDia Your guide to going digital

Dos & Don’ts For Disaster Recovery

Get Down to Business spotliGht on... out-of-the-box iDeas for

community service… PreP your colour clients for summer… better business through creativity… hottest nail looks now… Plus, beautiful collections for the season!

may + june 13 $5 salonmagazine.ca

RESTORE OVERPROCESSED HAIR 90% MORE CONDITIONED AFTER ONE APPLICATION*

Give her advanced formulas enriched with Pro-Keratin and Silk for hair that appears full of life and movement.

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PRO-KERATIN + SILK. NO SULFATES. NO PARABENS. NO HARSH SALTS. A new restorative system: The power to awaken overprocessed hair in professional formulas enriched with Pro-Keratin and Silk for hair moisture balance. See your hair restored and thrive with movement and shine. Evaluated and recommended only in Matrix salons. *System with shampoo, conditioner and renewal spray

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Together. A passion for hair

The ďŹ rst professional permanent color in just 10 minutes. REVOLUTIONARY.

Three new 10 minute permanent color services available now.

Ask your Schwarzkopf Professional representative for details.

www.schwarzkopf-professional.ca |

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SHAPER IS BACK. ®

© 2013 Procter & Gamble Inc., Toronto, ON. M5W 1C5 1-800-267-1962 All Rights Reserved.

ORIG FOR INAL MUL IS BA CK B A Y PO P DE UL MAN

D!

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*Registered. **Instrumental tests conducted without shampoo. ***Instrumental test done on the ends of the hair, compared to classic iron, equivalent smoothing. ***Instrumental test.

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• 1 pass of the Steampod for 3 days of straight, sleek hair.** • Mirror shine and natural movement. *Registered **From L’Oreal Professionnel ***Instrumental tests conducted without steampod

Ask your L’Oréal Professionnel business consultant for more information on Steampod.

E X C L U S I V E L Y

I N

L ’ O R É A L

P R O F E S S I O N N E L

S A L O N S

MORE THAN A COLOR, A WONDER OF LIGHT See the light with our most advanced color science in 20 years.

Illumina’s Microlight Technology delivers superior hair protection* and superior light reflection.*

NO OTHER PREMIUM PROFESSIONAL PERMANENT COLOR LEAVES HAIR CLOSER TO VIRGIN HAIR.

CONNECT WITH US AT www.facebook.com/WellaProCanada

*color after color, versus next biggest global competitor © 2013 Procter & Gamble Inc., Toronto, ON. M5W 1C5

1-800-267-1962 All rights reserved.

Recreate this day-at-the-beach look with NEW sea-kissed texturizer.

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IN SALON JUNE 2013

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Contact your Schwarzkopf Professional Sales Consultant through one of the following distributors: Ontario: CAN-RAD Beauty Limited 1-800-268-1905 • Venus Beauty Supplies Ltd. 1-800-465-7965 • Radiant Beauty Supplies 1-866-220-6127 • Central Beauty Supply Ltd. 1-800-265-9298 • Windsor Beauty Supply 1-800-265-9530 Eastern Canada: H. Chalut Ltée 1-800-363-2525 • Brother’s Beauty Supply 1-888-738-4555 • P.E.I. Beauty Supply 902-675-2200 Western Canada: ESP Salon Sales 1-800-667-2566 • Modern Beauty Supplies: Calgary 1-800-661-8675, Edmonton 1-800-361-6607, Burnaby 1-888-777-0336

Together. A passion for hair

INNOVATION

THE FIRST

TRANSPARENT LIGHTENER

SEE BLONDE LIFT AS IT HAPPENS ONLY WITH BLONDME CRYSTAL TRANSPARENT GEL BLEACH SYSTEM.

onal Conventi r n Lighte e

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SEE FOR YOURSELF

– PERFECT FOR HIGHLIGHTING WITH SEETHROUGH COLOR MÈCHE – EVEN LIGHTENING RESULT DUE TO HUMID GEL CONSISTENCY – UP TO 7 LEVELS OF LIFT – MIXING RATIO 1:3 *when used with BLONDME CRYSTAL Transparent Gel Developers

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1-800-463-3081 • www.schwarzkopf-professional.ca

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©2013 Creative Nail Design, Inc. 13/02 #6487

chip-free wear:

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*When worn with VINYLUX Weekly Polish and Top Coat.

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vinylux weekly polish & weekly top coat 62 Colors 15 mL (.5 fl oz) ea

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s – denotes CND Shellac™ matched shade.

reds Hot Chilis #120 s Opaque

Scarlet Letter #145 Opaque

Rouge Red #143 Opaque

Bloodline #106 Opaque

Wildfire #158 s Opaque

Tinted Love #153 Opaque

Hollywood #119 s Opaque

Decadence #111 s Opaque

Masquerade #130 s Opaque

Burnt Romance #161 Opaque

Red Baroness #139 s Opaque

neutrals Studio White #151 s Semi-Sheer

Svelte Suede #124 Opaque

Electric Orange #112 Opaque

Limeade #127 s Semi-Sheer

Cream Puff #108 s Opaque

Impossibly Plush #123 Opaque

Tropix #154 s Opaque

Gilded Pleasure #115 Opaque

Negligee #132 s Sheer

Sugared Spice #152 s Opaque

Lobster Roll #122 s Opaque

Serene Green #147 Opaque

Beau #103 s Sheer

Rubble #144 s Opaque

Bicycle Yellow #104 Opaque

Pretty Poison #137 s Opaque

Lavishly Loved #126 Sheer

Cityscape #107 s Opaque

Locket Love #128 Opaque

Silver Chrome #148 s Opaque

Lilac Longing #125 s Opaque

Steel Gaze #149 Semi-Sheer

Grape Gum #117 s Opaque

Asphalt #101 s Opaque

Vexed Violette #156 s Opaque

Regally Yours #140 Opaque

Rock Royalty #141 s Opaque

Night Glimmer #160 Opaque

Azure Wish #102 s Semi-Sheer

Faux Fur #113 s Opaque

Blue Rapture #162 s Opaque

Fedora #114 s Opaque

Purple Purple #138 s Opaque

Dark Lava #110 s Opaque

Seaside Party #146 Opaque

Dark Dahlia #159 Opaque

Daring Escape #109 Opaque

Overtly Onyx #133 s Opaque

Water Park #157 s Opaque

Black Pool #105 s Opaque

Powder My Nose #136 Semi-Sheer

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Romantique #142 s Semi-Sheer

Hot Pop Pink #121 s Opaque

Grapefruit Sparkle #118 s Semi-Sheer

Tutti Frutti #155 s Opaque

Strawberry Smoothie #150 s Opaque

Pink Bikini #134 s Opaque

Gotcha #116 s Opaque

Married to the Mauve #129 Opaque

Cake Pop #135 s Opaque

Midnight Swim #131 s Opaque

Visit cnd.com to locate a distributor or call 1.800.387.7980

©2013 The Wella Corporation

From the start you’ve been committed to being the best. Perfecting your craft with every cut. We’re here to advance the salon industry, one stylist at a time.

Visit HairdressersAtHeart.com for more information.

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Inspiration starts at a Dashing Diva design center, located at a professional distributor near you.

THE MODEL IS WEARING EXPENSIVE TASTE

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may+june.13 salonmagazine.ca features 54

a social media Primer Salon owners share their how-tos for Facebook, Twitter, Yelp and more.

56

cover your assets Be prepared for disasters with an ironclad insurance plan for your salon.

58

Partners in Progress Get inspired and think outside the box when it comes to community service.

60

guide to business A listing of education resources from across North America.

62

a canadian in berlin

64

collections

Rossa Jurenas makes a splash onstage at the launch of Essential Looks 2013.

Vivienne Mackinder, Dat Tran, Timothy Switzer, Karen Basra, Brian Gallagher, Alexander Dinter and Kathrin Zenk for La Biosthetique, Neil Barton, Jason Williams, Harry Boocock and Chris Horsman

82

harry boocock, the hair studio, leeds, u.k.

on our cover: Hair: Karen Basra, Kenchez Hair and Skincare, West Midlands, U.K. Makeup: Lauren Mathis Styling: Lily Blue Photo: Richard Miles

22

s a l o n m ay + j u n e . 1 3

s a l o n m a g a z i n e . c a

the Bond Girls Celebrating 50 years of James Bond

This diamond-sparkling white is totally engaging.

This light feminine pink has the purrrfect amount of shimmer.

A classic light blue worth investigating.

A mysterious and intriguing deep purple.

Take a ryde on the wild side in this shimmery gold.

This mesmerizing matte coral has lucky sparkle.

BECOME PART OF THE LEGEND

WITH SIX NEW

LIQUID SAND SHADES TM

INSPIRED BY

Call 800.341.9999 ©2013 OPI Products Inc. James Bond materials © 1962-2013 Danjaq, LLC and United Artists Corporation.

All Rights Reserved. 007 TM and related James Bond Trademarks are trademarks of Danjaq, LLC licensed by EON Productions Limited

THE BOND GIRLS.

48

reguLarS

neW hueS

26 28

editor’S Letter

30

SaLonmagazine.ca

33

hairLineS

84

70

Karen baSra, Kenchez hair and SKincare, WeSt midLandS, u.K.

66

dat tran, dat SaLon, toronto

92

Studio So Lara, Kitchener, ont.

24

s a l o n m ay + j u n e . 1 3

pubLiSher’S note This month at SalonMagazine.ca

Think Strong p. 33; Summer Smooth p. 33; Download Central p. 33; Tweeting Savvy p. 34; Green Corner p. 34; The Shape of Strength p. 34; Young Victors p. 35; Salon Magazine Celebrates 20: Then and Now p. 35; The 10-Minute Colour p. 36; VitaminRich p. 36; Younger-Looking Hair p. 36; Toolbox: Sultra p. 38; Japan Style Check p. 38; Work of Art p. 40; Extend Yourself p.40; Skin Like Silk p. 40; Colour: Refresh and Reset p. 42; Colour Protection Faves p. 42; Nails: Dazzling Celeb Nail Picks p. 44; New in Nails: Nailing it Again p. 46; Nails: Rainbow Sorbet p. 48; Esthetics: Unveiling a Greener Spa p. 50; Editor’s Picks p. 52.

conteSSa gaLLery Michael Crispel, Contessa 24 Finalist, Elite Master Hairstylist of the Year

88

proFiLe

Industry veteran Karine Jacques shares her journey through the industry.

90

buSineSS

Helping stylists combine creative panache with business savvy.

92

interiorS

Studio So Lara, Kitchener, Ont.

95 104

eventS Scoop

106

LaSt LooK

56

cover your aSSetS

s a l o n m a g a z i n e . c a

TECHNOLOGICAL BREAKTHROUGH

BEFORE THERE WAS BLOND, NOW THERE IS INOA ULTRA BLOND • Our most perfect, most gentle blond ever.* • No ammonia. 5 levels of lift.

• Optimal scalp comfort. Optimal respect of the hair.

• 6 weeks of intense nutrition and hydration.

IN SALON JULY 2013 *From L’Oréal Professionnel. Respects the hair’s natural essential amino acids, 18-MEA content and lipid balance.

EDITOR’S LETTER

Are you looking For A docTor? seArch The BeAuTy Finder!

Browse Elevate Magazine’s professional directory for doctors and high-end skincare products across Canada!

Trying Something New

I

recently started using Instagram and I’m in love. I’ve been on Facebook and Twitter for years, but finally took the leap to explore something new. I like the pictorial glimpses into my friends’

days, many of whom live far away. In an industry like ours, social media platforms that use visuals are the most-perfect medium—both personally and professionally. I love and use social media for both, and many salons are doing the same. If you’re not, you’re missing out on a free and relatively easy way to build your community, your brand and a new customer base. If you are, are you fully maximizing the possibilities?

Or maybe it’s time to try a new platform? If you’re a Twitter devotee, join Pinterest or Yelp, too.

We had all this in mind putting together this month’s annual Business Issue. On p. 54, you’ll find a helpful social media guide, with salon owners sharing what works for them and why. A conversation with salon owner Michelle Pargee inspired another business story on recovering from a disaster in your salon—in her case, a flood of water from a burst pipe. You can check that out on p. 56. We also love any story of a Canadian stylist stepping into the international spotlight. Nothing better than a local girl (or guy) made good! Contessa favourite Rossa Jurenas had her moment when she was chosen as one of 12 stylists from around the world to present onstage in Berlin for 3,000 people at Schwarzkopf Professional's Essential Finally, as I’m sure many of you know, this year’s Contessa Awards are in full swing! Make sure you check out changes to the rules and regulations at SalonMagazine.ca/Contessa. If you’re on the fence about entering, what are you waiting for? This could be your year! We also have

To locate a doctor in your area scan here or visit the Beauty Finder on elevatemagazine.com facebook.com/ElevateMagazine twitter.com/elevatemagazine elevatemagazine.com

a brand-new category for extensions. You can read more on p. 40. The deadline is August 1, so get cracking! And let us know if you have any questions—just email contessa@salonmagazine.ca or call 416-869-3131.

Can’t wait to see all your excellent work!

Melissa Hill Editor-in-Chief

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

Looks. She shares her impressions of the city and the show on p. 62.

Find me on Facebook at Facebook.com/SalonMag or email me at Melissa@SalonMagazine.ca.

26

s a l o n m ay + j u n e . 1 3

salonmagazine.ca

The Sahara desert, with a climate considered one of the harshest on the planet, was the destination chosen to carry out the exhaustive tests with ORORFLUIDO SAHARA. Tested in the extreme and harsh climatic conditions found in the Sahara desert, the OROFLUIDO SAHARA formulation protects the hair from the sun, the wind, the dryness and the extreme temperatures. It delivers both, internal and external protection for the hair structure to prevent color changes and moisture loss.

The formula includes an innovative and potent complex of solar filters to provide ample protection against UVA/B rays, and also Jojoba oil and Vitamin E, whose antioxidant action shields against the harmful effects of free radicals.

AVAILABLE AT:

QUEBEC ONLY Laval, QC - 1.800.361.1978 Quebec, QC -1.800.463.2824

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publisher’s note issn 1197-1495 volume 22 issue 7

s a l onm a ga z i ne . c a

Editor-in-chiEf

Melissa hill 416.869.3131 ext.102 melissa@salonmagazine.ca group Art dirEctor

gillian tsintziras 416.869.3131 ext.106 gillian@salonmagazine.ca Editor-in-chiEf (frEnch)

Yasmin grothé 514.553.4404 yasmin@salonmagazine.ca AssistAnt Editor

Valerie Lam 416.869.3131 ext.119 valerie@salonmagazine.ca onLinE Editor

Jillian Wood 416.869.3131 ext.112 jillian@salonmagazine.ca dEsignEr

Business of Beauty

O

AssistAnt to thE chAirMAn

pam fulford copY Editor

Jennifer d. foster contributors

Marissa stapley-ponikowski, chris tsintziras

ver the years I’ve had the opportunity to meet some

group pubLishEr

Laura dunphy 416.869.3131 ext.110 laura@salonmagazine.ca

amazing beauty professionals. They are successful,

AssociAtE pubLishEr

passionate about the business, love what they do

Jade bateman 416.869.3131 ext.120 jade@salonmagazine.ca

and make a great living. On the other hand, I’ve also met some pretty

sEnior Accounts MAnAgEr

samantha Anobile 310.926.9288 samantha@salonmagazine.ca

disillusioned salon owners—and it’s heartbreaking. Owners who have run

Account ExEcutiVE

out of gas, tired of the day-to-day grind. Not only are they mentally and

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

physically drained, it also does a huge disservice to staff and clientele.

production MAnAgEr

Alan swinton 416.869.3131 ext.111 production@salonmagazine.ca

From the outside, owning a salon can look easy. A lot of young stylists

opErAtions MAnAgEr

Karren han 416.869.3131 ext.118 karren@salonmagazine.ca

have illusions of what it’s like—fun, freedom, fat paycheques—and love

circuLAtion MAnAgEr

the idea of being the boss. As many salon owners can attest, there’s

target Audience Management inc. t. 905.729.1288 f. 905.729.0227 salon@mysubscription.ca

nothing further from the truth. Running a salon is tough business.

finAncE

My advice? Don’t rush into opening a salon. Ask yourself the following:

Aylin Aykul 416.869.3131 ext.114 accountant@salonmagazine.ca

• How much work experience do I have?

ExEcutiVE businEss AdMinistrAtor

A minimum of five years will give you good salon life experience to

candice besselaar 416.869.3131 ext.108 candice@salonmagazine.ca

help you cope.

chAirMAn

brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

• What do you know about HR, finances, labour policies and taxation?

VicE-prEsidEnt & WEst coAst Editor

greg robins 604.561.4971 greg@salonmagazine.ca

This is the tip of the iceberg in building a good business. Don’t simply

subscription rAtEs for cAnAdA 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included. Canadian orders only, must be to same location for us 1 year (8 issues) $50 USD

depend on an accountant or family members to advise you.

• What are you doing to prepare and educate yourself?

The best salon owners I know have taken courses, signed up for salon business programs and honed their business skills.

A d d rEss ch A ngE s Email: salon @ mysubscription.ca

fax: 905.729.4432 or send your cover label and new address to: salon Magazine Subscription Services

If you can’t answer these questions easily, maybe ownership—at least soldiers than leaders. Salon owners must be good leaders and mentors.

Managing and motivating staff is a big job. And you’ll reap what you sow.

Another trend I’m noticing for some salon owners is that they’re downsizing to a smaller space with less staff or selling their salons and choosing to become an employee. I think those are courageous and smart moves. It can be a rewarding choice, plus you can have all the fun and creative stimulation without the pressure.

And read on! This issue is loaded with lots of excellent business tips to put the gas back in your tank—whatever role you have.

Laura Dunphy Publisher s a l o n m ay + j u n e . 1 3

Photo: alvaro goveia, makeuP: lanagmakeuP.com

right now—isn’t for you. Sometimes we’re better being good, creative foot

28

stephanie Macdonald 416.869.3131 ext.113 stephanie@salonmagazine.ca

phone: 905.729.1288

PO Box 357, Beeton, ON L0G 1A0 Canada sA Lon M AgA Z inE

365 Bloor St. E. Suite 1902 Toronto, ON, M4W 3L4 t. 416.869.3131 f. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada

National Magazine Awards Gold

Silver

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

Top Five

2009 2008 2002/2001 2000/1999 1996

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

Printed on recyclab

This magazine is recyclable.

Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in c A N A DA

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca.

Our privacy officer is Brian Gillett at 905.729.1288.

s a l o n m a g a z i n e . c a

®

©2013 Joico Laboratories, division of Piidea Canada Ltd, Pointe-Claire QC H9R 5N3

HAIR Damien Carney

COLOR Sue Pemberton

PHOTO Hama Sanders

HEADS.

JOICO.COM COMPLEXE PEPTIDIQUE

BIO-AVANCÉ

www.facebook.com/JoicoCanada

Social Connections We asked “Which social media tool do you use the most to promote your business?” Here’s what you said:

Facebook 71%

Other 7% Instagram 7%

Most Read Online Online exclusive collections for May+June include: DJ Victory, Kieran Harris, the Rush Artistic Team and more!

1 2

SalonMagazine.ca this past month:

Two BIG reasons you must visit SalonMagazine.ca this month: Contessa season is in full swing with entries due August 1! Download entry forms, check out the rule changes (there’s even a new category to enter!) and helpful tips and hints.

We know you’re obsessed with polish and gels, so we think you’ll love the new nails page, SalonMagazine.ca/Nails for the latest news, trends, tutorials and inspiration!

talk to us!

30

Here’s what stories got the top hits on

s a l o n m ay + j u n e . 1 3

Top hair trends kick-off ABA season in Montreal

The Controversy Over UV Nail Lamps

4 New Hair Trends From Toronto Fashion Week

photo,top left: hair and makeup: dJ victory, enzo’s salon and spa, cleveland, ohio, photo:thomas song, photo,top right:thinkstock

Twitter 15%

facebook.com/SalonMag twitter.com/Salon_Magazine pinterest.com/SalonMagazine s a l o n m a g a z i n e . c a

BELIEVE IT: YOU CAN LIFT HER HAIR UP TO 8 LEVELS, 20% FASTER* Great technology, great price.

Higher Lift: Up to 8 Levels Unbelievably Fast: Develops 20% faster than V-Light Very Versatile: Developed to master every technique

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Formula enriched with Panthenol *Versus V-Light

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Same great magazine.

Available in your pocket and on the go.

MAGAZINE

> Essential Lo...

> Shapely See... > Big Personal...

> Pop Art by ...

> Factory Girls... > Straight Ahe...

salonmagazine.ca

Download the latest version of the Salon Magazine app for your iPhone for free! You can browse the latest collections and keep up with industry news. Check event and class listings, watch videos, plus get the latest Contessa Award details—all at your fingertips, 24/7.

Then, share what you find on Facebook or Twitter.

*A mobile-friendly version of our website can be viewed on all other smartphone devices.

HAIRLINES NEWS

HAIRLINES NEWS

Download Central

Must-have apps for your professional life.

THINK STRONG

1 iColorist

From L’Oréal Professionnel.

Rescue damaged, overprocessed hair with these new lines from Matrix Coming to salons in June, Matrix Biolage Advanced Fiberstrong and Biolage Advanced Keratindose lines promise to rehabilitate problem hair. Fiberstrong Shampoo, Conditioner and Intra-Cylane Fortifying Cream use bamboo—one of nature’s strongest resources—and intra-cylane technology to strengthen weakened hair. Hair is 12 times stronger after a single application. Keratindose Shampoo, Conditioner and Pro-Keratin Renewal Spray takes unmanageable, overprocessed hair and tranforms it to silky smooth, using silk and the durable protein, pro-keratin. It also builds a protective layer to shield against further damage.

Summer Smooth Perfect for the hot and humid months ahead, KMS California has launched TameFrizz, five products designed to work together to increase manageability and decrease PHOTOS: CHRIS TSINTZIRAS,THINKSTOCK

the frizz, with humidity resistance for up to three days. The shampoo and conditioner create a smoothing base, while Smoothing Lotion offers heat protection, detangling and humidity resistance. Taming Creme is great for thick, unruly or coarse hair, and De-Frizz Oil, with pequi oil, is a last step that absorbs instantly and is lightweight and non-greasy.

salonmagazine.ca

2 House of Color

From Schwarzkopf Professional.

3 Style Station From Redken.

4 Spray & Play From Sexy Hair.

5 China Glaze From China Glaze.

6 Pheed A running feed of video, music and images to inspire users.

7 Qwiki Put together a video of your favourite images, easily.

8 Vodio A way to track the latest videos on YouTube.

9 Clipboard Keep your inspiration images all in one place.

10 Dropbox Collect images from across the web and store them.

11 Bangstyle Upload and view others’ images from users around the world.

12 SalonMagazine Check out the trends, photos, video and news.

m ay + j u n e . 1 3

salon

33

hairlines news

The Shape of Strength Creative design often requires control over the details. As a stylist, you know the challenges of obtaining long-lasting hold with light, even coverage that works with your client’s style just so. To help, Schwarzkopf Professional has launched

Getting ahead and standing out in business can be an uphill climb. As technology evolves at rapid speed, Indie Hair is recognizing the powerful tools that social media, like Twitter, can offer to salons and is helping with suggestions.

Tip to Try: “Salons can run a promotion where a hashtag is given to followers, and every re-

available in Flexible Hold and Super Hold.

1 To achieve airy, voluminous styles, Flexible Hold is a product solution as a hairspray and mousse, which gives flexible hold and consistent manageability.

2 To lock in the structure of hairstyles

tweet or use of the hashtag enters clients into a retail giveaway,” says Shanna Trollope, regional

that need extra security, Super Hold is

manager of Indie Hair/Scruples Haircare. “This is a way to captivate and inspire

formulated with special film-forming

existing followers and also expand their audience when friends of followers watch it unfold on

polymers and high-quality ingredients to

their feed.”

give grip without overburdening the hair.

Want More?: Look for Twitter for Salon Business classes from Indie Hair/Scruples Haircare at

Super Hold is available as a gel, hairspray

CosmoProf stores in the fall.

and mousse.

green corner Creative fundraising in the fight for clean water, plus planting trees in Brazil.

e Congratulations to owner Chantal Girard e Limited edition Pureology Hydrate bottles and her team at Vivid Image Studio in Edmonton,

with illustrations by children from Ghana are

the winners of this year’s Davines Sustainable

lining shelves this spring. Partnering with Green

Beauty Day. They raised the most money,

Cross International to support sustainable water

with funds going to support The Fruit Planting

since 2009, every limited edition bottle sold will

Foundation initiative.

send one euro toward providing clean water for 800 million people around the world.

34

s a l o n m ay + j u n e . 1 3

photos, clockwise:thinkstock, chris tsintziras, courtesy davines

Tweeting Savvy

the Silhouette series of styling products,

s a l o n m a g a z i n e . c a

hairlines news

top photo courtesty sebastian, salon magazine cover: hair: daniel benoît, makeup: charlotte vézina, styling: Josée ménard, photo: peter morneau

Young Victors The What’s Next Awards Announces Finalists

With one eye on the next generation to come, the Sebastian Style Design team has been

Professional category

New Talent/Student

searching across the continent for tomorrow’s leaders in creative hair fashion through the

Ashlee Berry

Clayton Beck

What’s Next Awards competition. Finalists have been selected—eight will go head-to-head—

Baylie Favero

Rachel Carr

and compete onstage for the top title in Los Angeles, the final stop of the Sebastian What’s

Daniel Lozado

Juan Chacon

Next Tour. Good luck to all the Canadian finalists!

Alessandro Saccoccia

Kristen De Jong

salonmagazine.ca

Jan+Feb 1999

Salon Magazine Celebrates 20!

Then and Now: Creating a Winning Collection Stylist: Daniel Benoît, Pure Salon, Montreal The Look: “This was from a winning Contessa collection. I wanted to create something chic, but very wearable—easy and sophisticated all at once.”

Then: “Pure had been open for just over a year. We were really excited with this salon. The whole team was on fire! We chose a gorgeous model and did great hair, but had no real plan in mind.

There was no concept or storyboard for a collection. Things just basically fell into place.”

Now: “We learned so much from those first photoshoots! The whole process really made us grow. Fifteen years later, we’re much more structured when it comes to creating a collection for the Contessas. Everyone has gotten so much better and more focused. The whole approach is completely different. We discuss the tiniest details of a collection—from the lighting right down to the exact shade of strand of hair. We are definitely more prepared now than we were back then.”

m ay + j u n e . 1 3

salon

35

hairlines news

Three ways to transform your colour business

The 10-MinuTe Colour It’s time to rethink your use of quick colour! Products like Schwarzkopf Professional’s IGORA Color 10 are popular for quick touch-ups and men’s colour, but you can do so much more with them in the salon. Michelle Oliver, a Contessa finalist, master colourist for Kick Hair and Body in Edmonton and a technical advisor for SKP, has designed three new modern colour placement techniques, perfect for your busy female clients. “It drives younger business, women who are busy, but don’t want to compromise on style,” says Oliver. “It’s an add-on that can be done on their lunch hour, in less than a third of the time.” On talking to her clients about express services, she says, “For me, it’s about being proactive and taking the initiative to tell people about their options. They don’t know that this exists and they assume that colour means that it’s going to be hours of their time.” Here are her three foolproof designs: • Chroma Fusion What it is: A block colour accent smoothly highlighted under a base colour.

Perfect for: Short, structured haircuts or medium-length hair with texture.

• What it is: A fast colour placement of two panels that add creativity, depth and dimension.

Perfect for: A full, heavy fringe and a smooth finish.

• What it is: An enrichment of colour and an addition of depth with subtle lowlights.

Perfect for: Wavy, curly or textured hairstyles.

Vitamin-Rich New colour care collection rescues troubled tresses

Extending the life of a beautiful shade is what every colour client looks for, and it's what keeps them coming back to your salon. RUSK’s Deepshine Color Care collection offers the products to protect, nourish and treat hair of different textures. The collection is formulated with marine botanicals and vitamin E to protect hair colour from fading and is free of sulfates.

• For dry/brittle hair, Deepshine Color Hydrate offers a moisturizing shampoo, conditioner, masque and styling cream.

• For unruly, frizzy hair, recommend the Deepshine Color Smooth, which includes a gentle shampoo, conditioner and protective serum.

• For colour-damaged hair, resolve to restore strands with Deepshine Color Repair, with strengthening shampoo, conditioner and masque.

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s a l o n m ay + j u n e . 1 3

Younger-Looking Hair L’Oréal Professionnel’s INOA Supreme has launched 20 more shades in the two-part system. With 100 per cent grey coverage and densilium for strength and fortification, the formula makes hair denser, more voluminous and illuminates the entire face, making clients look younger.

photos: courtesy schwarzkopf professional, l’oréal professionnel, chris tsintziras

For step-by-step details on creating the designs, go to www.schwarzkopf-professional.ca.

s a l o n m a g a z i n e . c a

Supercharged curls in just one touch www.bedhead.com facebook.com/bedheadbytigi

hairlines news

showTime

Toolbox Sultra BomBShell rod Curling iron Omar Lopez, Sultra artistic director and celebrity stylist, chooses this tool to set hot rolls, loose waves and even tame fly-aways.

Achieve big, soft, naturallooking waves with the 1.5inch barrel without the clip lines.

Japan Style Check Salon recently toured some of Tokyo’s top salons and style makers to get the scoop on business and fashion Double Salon The stats: Director Koji Yamashita opened the salon 19 years ago and now commands a troop of 80 staff in three locations.

The vibe: The interior straddles two decks of polished concrete in the Jingumae district of the city. Dappled with quirky artwork and minimalist window displays, the shop has a sophisticated metropolitan Double Salon, Tokyo

vibe complemented by overly polite staff whisking coats to closets and offering sweet tea.

Style: “About 50 per cent of our clients get colour,” says Yamashita.

“New styles include blonde and are getting very short, almost shorter than many men.” He adds they’re doing more and more razor cutting and adding texture to more clients’ hair.

Shima Salon The stats: “We opened 15 years ago and have grown to 8 locations,”

Edwin Johnston and Koji Yamashita, Double Salon

Shima’s Yuya Nara says. “Each space is different according to what we want it to represent and what the clients might like.”

The vibe: A double-storey wall of glass on two sides floods natural light into the minimalist box of a room. Ambient bass throbs into the space through dozens of speakers lining the walls, amping up the edgy mega-posters of heavily photoshopped models on the walls.

The buck-the-cookie-cutter approach extends into every part of the

Shima Salon, Tokyo

have their kits with them and move to where their clients sit.”

Staff dedication: Music is chosen by the staff, and everyone is encouraged to express their individuality. “But we’re also dedicated,” Nara adds. “We have two staff meetings a day, all stylists stay until the salon closes, young stylists stay to practise. Nine-hour days are normal here.”

Hair Cutting Salon Imaii The stats: “In 1973, my wife and I started our little salon,” CEO

Scenes around Tokyo

Hideo Imai recalls. There was nothing like it and their motivation was to “make Japanese ladies beautiful”. After training with Sassoon in Los Angeles, Imai basically introduced colour to Japan and worked tirelessly to work this influential industry.

Style: “I don’t like trends,” he states. “There’s no reason to walk on the street to be noticed. Style should make a statement about you, and trends are flashy, loud.” Hideo says hair colour is heading to young people and the old. “In a short time, three-quarters of hair colour may

Hideo Imai

very well be for grey hair coverage. Watch for it.”

japan style check,text and photos: greg robins,toolbox photo: chris tsintziras

salon. “Stylists here don’t have a fixed station,” Nara says. “They The iron features ceramic technology that won’t damage colourtreated or damaged hair and heats up to 360 F.

To see styles from the streets of Japan, check out the video at SalonMagazine.ca/Videos

38

s a l o n m ay + j u n e . 1 3

s a l o n m a g a z i n e . c a

THE WORLD’S GREATEST HAIR EXTENSIONS

hairlines news

Extend Yourself New category at this year’s Contessas

If you’re gearing up to enter this year’s Contessa Awards, make sure you check out the newest category, Extensions Artist of the Year. While stylists may use extensions in other categories already—especially Avant Garde—this is a category designed for those who specialize in extensions. To enter, submit three before-and-after images of three different models demonstrating a short, long and avantgarde look.

For full details on requirements for the new category, go to SalonMagazine.ca/Contessa to download the complete rules and regulations.

Entries are due August 1, 2013.

Work of Art

Canadian takes second at Haute Coiffure Française

from Salon Guylaine Martel Artists Coiffeurs in Saint-Hilaire, Que. took home the secondplace trophy on the international stage at Haute Coiffure Francaise.

Normandeau Souillères is also a Contessa 23 finalist for Quebec Hairstylist of the Year and was mentored by Guylaine Martel for 15 years. The inspiration behind her winning look comes from her model’s avant-garde elegance.

On the colour, Souillères says,

to pamper clients’ Skin Like Silk Askinnewforlinesummer

“I worked with pastel colours

Known to transform hair into sumptuous creations with its hair product line, Moroccanoil now presents

for more than a year in order

Moroccanoil Body. Infused with argan oil, this collection of body-care products offers sheer radiance.

to master the complexity and

Body Buff is made with orange peel, which gently exfoliates dead skin. Body Soufflé combines shea butter

softness of colours like copper-

into its rich formula for luxe moisture, and Cleansing Bar is a mild cleanser also made with shea butter. To

pink, pale peach and lilac.”

address dry skin, Intense Hydrating Treatment goes on as a gel and becomes an oil as it is massaged onto skin, restoring elasticity. The Hand Cream is a perfect carry-on for quick and easy moisture through the day, made with cocoa, shea and avocado butters.

40

s a l o n m ay + j u n e . 1 3

photos clockwise, courtesy haute coiiffure franÇaise, great lengths, chris tsintziras

Shanti Normandeau Souillères

s a l o n m a g a z i n e . c a

AMERICAN CREW INTRODUCES

AlternAAAtor Altern tor A p p ly O N C E , S T y l E A N y T I M E .

Flexible Control Hair Styling Spray - Unique components of AlternatorTM provide flexible styling and restyling power, make re-shapeable hair styling possible with the use of your hands, deliver non-tacky feel and easy to remove with shampoo and also provide a natural look with medium hold and medium shine.

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HAIRLINES COLOUR

Refresh and Reset Tips on prepping clients for summer hair colour After a long, hard winter, there are

or waterfall. “Pulling back wet hair

lift colour and remove minerals, so

few things better than a bright new

into a ponytail is one of the worst

you can assess the tones and the

colour. By this point, your clients are

things you can do,” says Axworthy.

canvas you’re working with.

filling your appointment book with

“Wet hair stretches 30 per cent

requests to go lighter. Are you ready

more and it will cause breakage.”

to get them—and their strands—

#3. Now’s the time to try something new.

#2. Stock up on products with

Want to keep your clients? Make

UVA and UVB protection.

sure you’re making suggestions

All three agree that hair products

to switch up their looks. “I find

that protect from the sun and

that colourists get so busy with

#1. Step away from the

environment are vitally important.

back-to-back clients, that it’s hard

blow-dryer.

This, you know; the key is getting

to have that colour conversation,”

To preserve the colour and health

your colour clients on board. “You

says Sue Pemberton, international

of the hair, encourage clients to

have the opportunity now, at

Vero K-Pak colour artistic director

work with the natural texture of

the beginning of the season, to

for Joico. “We fear talking about

their hair during the warm, humid

educate clients on how to maintain

colour because we don’t have

months, says Goldwell educator

hair through the summer months,”

time to change it even if the client

Tammie Axworthy. Have your

says Trisha Rice, an educator

wants to. My recommendation is

client flip her hair over and then

and the director of business

to make it intentional—‘Would you

use a weightless styling spray

development for Malibu C. And

like to change your hair colour?’—

before tousling and letting dry.

don’t forget to prep strands prior

and have the conversation now,

For added texture, skip a ponytail

to colour. After going darker for fall

letting them know that you’ll

and put in a loose braid, a fishtail

or winter, use a product that will

change it next time.”

ready for summer? Here, three experts weigh in with their top tips on hair colour prep for the season.

BONUS QUESTION Q. Why don’t hair products have an SPF rating?

A. Because every hair type is different, with different levels of porosity. SPF cannot be measured because of the different absorption levels. Super porous hair will release it faster than non-porous strands.

Schwarzkopf Professional’s BC Bonacure Color Save Spray Conditioner detangles and smoothes.

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s a l o n m ay + j u n e . 1 3

Kérastase Soleil Huile Celeste spray-in offers glowing protection for sunexposed hair.

L’Oréal Professionnel Solar Sublime After-Sun Protect Shampoo has a UV filter and eliminates salt and chlorine.

Eufora Frizz Control Finishing Spray protects against colour fade and helps counter humidity.

Aveda Color Conserve Daily Color Protect is a leave-in treatment that seals colour and prevents UV fadage.

TEXT: MELISSA HILL, PHOTOS COURTESY GOLDWELL, CHRIS TSINTZIRAS

Colour Protection Faves for Sun and Fun

salonmagazine.ca

HUMIDIT Y RESIS TANCE AND FRI ZZ CONT ROL FOR UP TO 3 DA YS!*

// Up to 100% reduction in frizz* // Improved style manageability // Hair looks and feels smooth // Tames frizz on all types of hair FOR PROFE SSIONAL STYLISTS AND THEIR CLIENTS.

For availability of Goldwell Haircare Products across Canada call Client Services: 1-877-670-6767 *With use of the TAMEFRIZZTM products: shampoo, conditioner, smoothing lotion or taming creme, and de-frizz oil.

kmscalifornia.com

hairlines nails

1

3

2

4

Dazzling Celeb Nail Picks 1.

Katy Perry’s Portrait Art

Known to take portraiture to the next level,

doesn’t stop at her fingertips. At a press

featuring the faces of the Royal Family,

event in Berlin’s Madame Tussauds Wax

President Obama and animated characters.

Museum, she makes a point on her shaped

Is a client looking for an original way to

nails with a reverse French chili-red leopard

commemorate someone in her life? Trying

print design that matches the zesty details

a mini fingernail portrait might be a creative

on her dress.

opportunity to perfect your freehand design.

2.

Kesha’s Nail Addiction

4.

Bella Thorne’s Chanel-Inspired Mani

The young starlet is making her way onto

It’s not just love that’s her drug, but edgy nail

the silver screen and her nails are sharing

art, like these coloured stripes worn at the

the spotlight. Decorated with symbols

40th Anniversary American Music Awards.

dripping in bling and pizzazz, her talons are

We think that her nails complement her

tipped with cute bows, pinks and whites and

outfit perfectly—which is another idea for

embellished metallic touches that up the

clients who want to make maximum impact

glam factor. This kind of manicure is bound to

with their nails at a special event, so don’t

be coveted by diamond-loving clients.

designing her talons.

s a l o n m ay + j u n e . 1 3

Lady Gaga’s Second Claim to Fame

The undisputed pop queen of originality

this firework-sparking star has sported manis

forget to ask what she’ll be wearing before

44

3.

text:valerie lam, photos: keystone press agency, crestock

It’s no secret that nails are the hottest red carpet accessory—from the music industry to Hollywood to TV. Here, we pick four original manis, sure to create buzz with your clients.

s a l o n m a g a z i n e . c a

wellness beauty collection

Have you heard the news?

Colorant-Free Malibu C Brightens Blondes Naturally!

Transforms natural blondes, bleached and highlighted hair from dull to dazzling Instantly removes and prevents dull, ashy, brassy, muddy tones Patented, freshly-activated vitamin crystal complex immediately brightens blonde hues to restore vibrant, dimensional color and radiant shine Moisture-rich, plant derived proteins restore body and bounce Free of colorants, sulfates and gluten with no sodium chloride added

100% Vegan

www.MalibuC.com/prof | 1.800.622.7332

HAIRLINES NAILS

Nailing it Again

NEW IN NAILS

From the creators of Shellac comes a business-changing polish innovation

Rock Hard Nails by Artistic Nail Design delivers a new, integrated formula that can combine liquid and powder and hard gel. Learn more at the Rock Hard World Tour Canadian stops and by contacting your Artistic Nail Design distributor.

You know that your clients love their long-

up to one week. Through a powerful network

lasting gel manicures, but there’s also another

of cross-linked polymer bonds in the top

market to capture—the ones that love the

coat, nails are chip-resistant—during several

flexibility of frequent colour change. Now,

consumer tests, more than 80 per cent of

there’s a new polish line to answer that need.

clients showed no chipping after seven days.

Watch the Rock Hard Nails video for more details at SalonMagazine.ca/Videos

Introducing CND Vinylux, a revolutionary

How it Works

appointment book and bring new clients

First, apply two thin coats of Weekly Polish,

through your doors.

available in 62 shades, 30 of which match the most popular CND Shellac colours—making

New Technology

it perfect for touch-ups on clients’ Shellac

“For more than 60 years, the nail industry

manis. Then, layer a coat of Weekly Top

has essentially used the exact same lacquer

Coat, which dries completely in under nine

formula,” says CND co-founder Jan Arnold.

minutes, compared to standard nail polish

With Vinylux, all you need are two bottles for

that dries in 15 to 20 minutes. For removal,

a perfect polish job. The Vinylux Weekly Polish

Vinylux can be taken off in one minute with

is specially formulated with a built-in base

acetone-based polish remover.

Dashing Diva’s Summer Daze kit has three appliqués that are easy to apply and last up to two weeks with Gelife overlay.

coat in the self-adhering formula that does not stain the nail and dries quickly. To finish,

Grow Your Business

the Weekly Top Coat contains photo initiators,

With Vinylux, you’ll have the potential for

which

protects

and

faster services, more appointments booked,

strengthens the polish

quick colour change and added retail revenue

in natural sunlight. This

with sales from matching Shellac shades.

means

polish

Introduce your existing Shellac clients to a

become more durable

polish service between their gel manicures,

with wear in sunlight

or spread the news to attract new clients with

and manicures and

a fast, professional, durable polish.

that

pedicures

46

s a l o n m ay + j u n e . 1 3

can

last

Complement a client’s fresh manicure with LCN’s I Do lotion box set for him and for her.

TEXT: VALERIE LAM, PHOTOS: COURTESY CND, CHRIS TSINTZIRAS

two-part polish system that will rock your

salonmagazine.ca

pu

d

nke

he

is ol

d

p

anything but

mundane styling anything but dull talk–

join the chat... myindiehair.com for time scaangood

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HAIRLINES NAILS

CND Water Park, a juicy blue, is part and parcel of the fun colours from the Shellac Summer Splash collection.

VENIQUE Candy-bright and feisty, Sweet Little Addictions is the new collection perfect for summer, such as KaraMelt Chews.

BIO SCULPTURE GEL Available as a gel or polish, the spring/summer 2013 Hollywood Nail collection includes this sunshine yellow, Brigitte, among six others colours.

Rainbow Sorbet

MORGAN TAYLOR Introducing the Morgan Taylor nail lacquer collection from the creators of Gelish. Lost in Paradise is a mellow emerald in the expansive colour collection.

New hues that span a full spectrum.

CUCCIO COLOUR Exquisite is the Pewter Principle, one of seven colours from the Precious Metals collection.

ESSIE Come Here is a neon corral that packs a punch in the 2013 Resort collection.

SPARITUAL Spread some Kindness, the shimmery orange shade from the Reflect Summer collection.

OPI Ultra-feminine, Pussy Galore is an attractive pink in the Bond Girls collection, made with the Liquid Sand matte-texture technology.

CHINA GLAZE Deep and iridescent, Infra-Red is part of the new Holographic nail lacquer collection.

TEXT: VALERIE LAM, PHOTOS COURTESY CND,VENIQUE, CHRIS TSINTZIRAS

CND Gilded Turquoise at SS13 Fashion Week

For nail art tutorials with the Cuccio Precious Metals collection, check out SalonMagazine.ca/Nails

48

s a l o n m ay + j u n e . 1 3

salonmagazine.ca

KEVIN.MURPHY

SHIMMER.

SHINE Revive and repair with this finishing mist.

Treat your hair as it shines!

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KEVINMURPHY.COM.AU KEVINM

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hairlines esthetics

Unveiling a Greener Spa Going green has not only spread through

bottles that come apart, so the glass and plastic

our industry like a climbing plant, but it’s

components can be recycled separately.

also pushed companies to rethink ways to

Beauty by Biodynamic Agriculture

be better to the environment and to clients. Éminence Organics, a British Columbia-based and Hungarian-inspired skin-care company, innovates the way its organic products are grown, while Caudalie Paris, a French luxury

A quick guide to environmental buzzwords.

Biodegradable A material that will naturally

skin-care line, infuses the healthful properties of grapes into nourishing anti-aging products.

Heard it Through the Grapevine

At its very basic element, premier skin-care is as good as the quality of raw materials from which it is derived. Éminence Organics has adopted biodynamic agriculture for its products, which is an ancient way of growing the herbs, flowers and fruits based on the lunar cycle, when the tides are highest and plants therefore receive the greatest concentration of nutrients,

decompose or rot into the earth without

Vinotherapy is a process used by Caudalie Paris

vitamins and minerals. “To harvest and plant

negatively effecting the land.

where parts of the grapevine are extracted for

during high tides ensures the most nutrients

Carbon footprint A measured amount of

their healthful properties and then used across

are being selected for products,” says founder

greenhouse gases, primarily carbon dioxide

the line, from anti-wrinkle serums to night

and president Boldijarre Koronczay, who also

(CO2), which are released into the atmosphere

creams. In collaboration with professor Joseph

says that they only farm organic crops and uses

as a result of manufacturing and transportation

Vercauteren at the Faculty of Pharmacy in

natural gardening-like techniques to replace

Montpellier, France, three patents were

pesticides and chemical fertilizers.

developed: grape seed polyphenols, which

How to Identify Biodynamic Products

of products and activities.

Green A catch-all designation for an ecofriendly product or initiative. May include sustainable production, organic ingredients, biodegradable packaging, etc.

Organic Originally developed for food and agriculture regulation, certified-organic products

are among the most powerful antioxidents in the plant world; resveratrol-oleyl from the grapevine stalks, which is used to promote firmness in skin; and viniferine in the fruit

are made with smaller percentages of chemically

sap, which helps to lighten and brighten skin’s

formulated pesticides and fertilizers. There

appearance.

are different country-specific and international

Grapes Greening the Industry

standards for organic certification.

Renewable/sustainable An activity that makes longevity possible by naturally regenerating methods and does not adversely affect generations in the future.

Naturally Nourishing

50

s a l o n m ay + j u n e . 1 3

Demeter is the global certification authority for products from biodynamic agriculture. It adheres to standards that even exceed some governmentmandated regulations, such as excluding the use of synthetic fertilizers and chemical plant protection agents and conforming to organic

“Using the ingredients from the grapes and the

regulations in various countries. Éminence

vine is a way to prevent wasting these ingredients

Organics is the first skin-care company in North

and have a lower carbon footprint,” says founder

America to offer Demeter-certified products. Spas

Mathilde Thomas. “In addition to what’s inside

and salons interested in sourcing biodynamic-

the bottles, we are also working to make our

certified products can know that they contain

packaging as recyclable as possible.” For example,

95 per cent certified organic and 80 per cent

their new Premier Cru products are housed in

biodynamic ingredients.

Éminence Organics Herbal Recovery

Caudalie Divine Oil is a multipurpose oil

Oil is one of 11 products made by

for face, body, hair and nails, made with

biodynamic agriculture. The oil contains

grape polyphenol, argan, hibiscus and

clary sage, olive oil and ylang-ylang,

sesame oils, and fair-trade shea butter. For

reduces fine lines and wrinkles and

every purchase, a tree will be planted in

increases skin hydration.

the Amazon forest of Peru.

text: valerie lam, product photos: chris tsintziras,vine photo:thinkstock

SPEAKING ECO

New skin-care technologies stretch the boundaries of the familiar and eco-friendly.

s a l o n m a g a z i n e . c a

A NEW COLOR SEASON IS UNDER WAY FROM INTERCOSMO

100% COVERAGE UP TO 3 LIGHTENING LEVELS ZERO AMMONIA INNOVATIVE OIL SYNERGY TECHNOLOGY HARMONIOUS RANGE OF COLORS PLEASANT AND SOFT FRAGRANCE

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HAIRLINES NEWS

Editor’s Picks Pick Up Six New Products for Summer

Kevin.Murphy Shimmer.

Bug is the newest Colour.Bug hue, just in time for summer. Info: kevinmurphy.com.au

DS Laboratories Revita HairStimulating Shampoo and Revita.COR Conditioner promotes scalp vitality. Info: dslaboratories.com

Sebastian Professional shifts style into high gear with reissued, original formula Shaper and Shaper Plus. Info: sebastianprofessional.com

Amika Perk Up Dry Shampoo is made with natural rice starch and is free of talc. Info: loveamika.com

FHI Heat Hair Veil Powder Hair Filler conceals the scalp and adds depth to thinning hair. Info: fhiheat.com

52

s a l o n m ay + j u n e . 1 3

TEXT: VALERIE LAM, PHOTOS: CHRIS TSINTZIRAS

Sexy Hair Fun Sexy Highlights gives extra play with three spray-in temporary colours.

Info: sexyhair.com

salonmagazine.ca

M O R E T H A N J U ST

COLOUR REVLONISSIMO

NMT…

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PASSION

Salon owners share their how-tos for navigating the ins and outs of Facebook, Twitter, Yelp and more.

By Melissa Hill

W

hen it comes to social media, if your salon is still not in, your business is missing out. That‘s the overwhelming message of salon owners who have

jumped on board in the last several years. “Social media is a must for any business. It‘s about being able to connect to clients and potential clients,“ says Beth Lugtu, owner of Textura Salon in Vancouver. “People want instant. A business on social media can fulfill that want. An

facebook Pros: Flexibility on what you can post. A more personal connection with clients.

example would be a person tweeting out, looking for a new salon. We

Pitfalls: “So many people end up spamming

tweet back, ‘We’d love to wow you, call us.‘ An hour later, a new client

fans with deals,“ says Eric Ducoff, vice-

walks in the door. That is instant gratification; she found a new salon,

president of Strategies, a salon business consulting company. “They‘re not sharing any of their culture—

we gained a client.“

youtube Pros: “A video of your business adds personality. It gives clients a peek at who you are and what you do,“ says Beth Lugtu, owner of Textura Salon in Vancouver. “It can be like a video newsletter, informing clients what you're doing and where you're going.“

Pitfalls: Making videos can be a lengthy process. For the salon, filming video takes about four hours and editing takes between two and four hours, depending on the amount of footage.

pictures of the fun stuff you do, behind the scenes at the salon, stories of worst hair nightmares.“

Top Tip: “Don‘t spread yourself too thin,“ says Ducoff. "It can become a full-time job. Facebook and Twitter reign supreme by amount of activity. Pinterest is fantastic because it‘s so visual. For any of these, if you get into it, make sure you can maintain it. If you don‘t stay involved and social, people lose interest.“ Kezia Morrone has been with Mosaic Hair Salon in Toronto for eight years. Now the front-line manager, she is also the social media manager. “It‘s fun and rewarding to see how clients respond,“ says Morrone. She spends three hours a week on Facebook and Twitter, usually on Mondays when the salon is closed,

Top Tip: “Social media is another tool for businesses to get their

planning out posts for the week. Then, for a half hour at the end of

brand message and their name out there. And it is instant,“ says Lugtu.

each day, she checks the accounts and responds to comments. “It

“With millions of people on social media platforms, it just made sense

gives us the opportunity to listen to what clients need and what

for our business to be on there as well.“ After launching a website and

works for them,“ she says. “It extends your market reach and lets

joining Facebook, Twitter, Yelp and Google Plus, YouTube has become

you establish and maintain relationships with your clients.“ They‘ve

the next stop for the salon. “Referrals are the lifeblood of our industry,“

done that by creating a weekly schedule that offers promotions on

says Lugtu. ”So when a client tells someone to check out Textura

Mondays, tips and tricks on Tuesdays, hair facts on Wednesdays,

Salon and that person can not only read about us on the website, see

trends on Thursdays and product knowledge on Fridays, often with

pictures on Facebook, follow our tweets, but can also see a video of us

special deals. ”It creates a unique experience, and you can promote

in action, that has a larger impact than just reading a review.“

your brand differently," she says.

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Photo:thinkstock

#betterbusiness

A Social Media Primer

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twitter Instagram, Pinterest and More…

Pros: Fast and easy; 140 characters or less.

Good way to show off photos, too.

Pitfalls: Short tweets limit the amount of

While the four platforms in this story are leading the way for salon businesses in social media, there are plenty of others you can use to connect as well. For the salon industry, the focus on visuals with Instagram and Pinterest seems like a natural fit. But you’re also limited in the amount of information you can put out. For now, those might be better used in combination with a Facebook or Twitter account to help promote your business. If you go the Instagram or Pinterest route, get your entire staff on board and make sure they’re posting their work, too. Staying active and providing your followers with fresh content is the name of the game.

information you can relay to clients. A fast-moving timeline means your tweets might get buried quickly.

Top Tip: “Stay involved in it. Don‘t start something and disappear. If you‘re going to post once or twice a week, do it,“ says Leeanne Colley, owner of Tips Nail Bar in Toronto. “If you’re not posting information that’s interesting, they‘ll stop following you.“ Colley leapt into Twitter two years ago and hasn‘t looked back.

“It created a really big buzz for us,“ she says. “It increased our business and traffic 15 to 20 per cent. I wish I hadn‘t waited so long.“ Colley has since started Facebook and Instagram accounts, plus, all nail techs have their own accounts. Facebook hasn’t been as successful for them as Twitter, though. “Facebook can be a little personal. Twitter is so quick; it‘s an easy way to connect,“ says Colley. Her advice is to jump in, but start with one platform. “The

yelp Pros: It’s a great way for clients to find your salon and be enticed to

easiest way is to watch what other people are doing,“ says Colley.

“I asked people questions about what to tweet and how to attract a larger audience. It takes the edge off when you connect through social media. You almost feel like you know the person already.“

make an appointment after reading reviews from your current clients.

Pitfalls: Negative reviews may be left as well, leaving you to delicately handle a tricky situation.

Top Tip: “Yelp can be double-edged sword,“ says Ducoff.

“The best thing to do is apologize and offer to do what you can

1.

to make it better. Post it publicly and ask them to contact you directly to discuss a solution. You should do that across any of the platforms. Respond with a cool head and as evenly as you can to make it right. It‘s only going to help your reputation.“ Every six months social media doubles in influence, according to Robert Barbosa of Salon Escape in Toronto. This is why it’s become essential for his business, which has a presence across multiple platforms. Yelp, however, has become one of the salon’s biggest drivers. He estimates 45 per cent of new clientele can

and Twitter. The role Yelp plays cannot be overstated, especially as traditional referral programs falter and new client retention falls.

“New client retention is at 25 per cent, when not long ago it was

2.

Follow us on Facebook and Twitter! Go to Facebook.com/ SalonMag or Twitter.com/Salon_Magazine to find us.

salonmagazine.ca

research, you can make posts look more professional,“ says

Choose the right profile picture.

“Make sure you‘re representing yourself the way you want your business to be seen,“ says Ducoff. “Consider hiring a designer to make a good header for your page.“

3.

Pay attention to the simple stuff.

Check spelling and grammar. “Even if it’s just a personal page, you're not doing yourself any favours in the professional world with mistakes,“ says Ducoff.

4.

Get your staff on board.

“Hold a weekly meeting and get them to come up with ideas, too,“ says Ducoff. “If you’re not the only one posting, make sure you set down some ground rules.“

60 per cent,” he says. “Loyalty is almost obsolete, and clients go wherever they want to and wait till the last minute to book.“

Do your research.

“Many platforms have additional functions. If you do a little Eric Ducoff, vice-president of Strategies.

be attributed to online efforts—of that, 70 per cent come to them through Yelp. That’s followed by Google optimization, Facebook

Five Quick Tips on Social Media

5.

Use your time wisely.

Online tools like Hootsuite can help you to plan. Sit down when the salon is closed, enter messages in one sitting and allow the program to post them automatically, all week long.

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#betterbusiness

Cover Your Assets Why an ironclad insurance plan is one of the most important things you can do for your salon.

By Marissa Stapley Ponikowski

W

hen was the last time you

looked

salon’s

at

your

insurance

policy? Do you know what’s covered and what’s not? The sad truth is that it will likely only be when you need your policy badly—because there’s been an accident, disaster or lawsuit—that you’ll scrutinize it.

And, at that point, if you don’t have the right coverage, it will be too late to go back and make changes.

Michelle

Pargee,

owner

of

Milica

SalonSpa in Langley, B.C., knows first-hand how important a good insurance policy is.

This past January a water pipe burst at her salon, and the impact was devastating. “I received a call that the fire department was at the salon and that an alarm had gone off and the salon was flooding,” says Pargee. the front door. The firemen were waiting for me to unlock the door so they could get in.

As I walked in, I saw that the walls looked like waterfalls. There was approximately

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PHOTOS:THINKSTOCK

“When I got there, I saw water flooding out

salonmagazine.ca

four inches of water everywhere, and the

business had experienced a flood—the salon

an insurance company, from an agent who

back room and spa ceilings were beginning

flooded in 2009, also because of a burst

represents only one insurer or from an

to collapse. I started crying.”

pipe—she knew she was going to be facing

insurance broker, Pauzé recommends always

specialist

a significant rate increase in the future.

using an insurance broker when purchasing

Daniel Pauzé, president of Asserpro Inc.,

Meanwhile, she had to focus on the very

insurance. “An insurance broker’s foremost

a company that specializes in insurance

challenging present.

duty is to his or her client,” he says. “That

Quebec-based

insurance

for esthetic institutes, salons and spas, understands what it’s like to help a client through a disaster. “Our insurance program

NDon’t…Be afraid to ask for help.

means an insurance broker works for you.”

NDo…Talk to your

insurance adjuster.

includes very special protection, and it is

A nearby business, Champers Salon, had

very important that we help insurance claim

16 chairs and agreed to rent Pargee half the

Salons, spas and barbershops are usually

managers understand our program,” says

salon. It wasn’t easy, and the complications

small businesses, which means they can

Pauzé.

“Last year, one of our clients had

were many—phone lines, Internet, how to

get a Business Owners Policy (BOP) that

his salon completely destroyed by a fire. The

get debit and credit payments working at

includes general, product and professional

incident happened on a Saturday night, when

two locations, how to check out clients

liability in a standardized package. If you’re

the salon was closed. The next morning

at the temp salon without the computer

not sure what you’re covered for, make an

(Sunday), I was there with him, to help him

program there—but Pargee and her staff

appointment with your insurance adjuster

understand what was next for him.”

made it work. “After six weeks, our salon

and find out.

NDo…Focus on recovery.

By the time the flooding stopped, 1,000 litres of water had flowed into the salon, causing extensive damage. Luckily, Pargee had the presence of mind to immediately

and spa was rebuilt, and we moved back in,” says Pargee. “We’re almost back running as normal, although, it’s still financially tight.”

, NDo…Review your policy now.

NDo…Treasure your team.

In the end, no matter how good your insurance policy is, if disaster does befall you, having a team like Pargee did at your side will certainly help. “Through amazing

ask the firemen to save the salon computers,

Pargee’s story wouldn’t have had such a happy

teamwork and great client support and a little

which held all the data the salon needed to

ending if she didn’t have a solid insurance

creative thinking, we survived,” she says.

run. “One of my stylists, Sylvain Bellerose,

policy. That’s why you should always closely

“And now nothing will stop us.” Her advice to

drove out to hook the salon computers up

review any exclusions in your policy, and

other salon owners facing similar adversity?

in my dining room. We transferred the salon

work with your insurance provider to get the

“All I can say is, never give up,” says Pargee.

phone to my home line,” says Pargee. Even

coverage that works for your business. It’s

“No matter how difficult a situation seems

with an insurance policy that covered her for

also a good idea to choose an insurance firm

there is always a solution. Stay strong. And

this kind of damage, the insurance process

which specializes in esthetic, salon, spa and

cherish those who stand by you.”

was slow and still ongoing months later.

barbershop insurance. Although it is possible

Also, since this was not the first time her

for Canadians to buy insurance directly from

An insurance broker’s client,” he says. “That works for you.”

S

foremost is to to his or her Checklist:duty Get Back Work Faster means an insurance broker 1.

Go digital. Paper records, files and appointment books don’t fare well

in water, wind or fire. Go paperless and you can easily store and replicate information.

2.

Back up your information. From client lists to payroll to inventory, store

everything on a remote server that backs up automatically and can be accessed remotely from anywhere.

3.

Use a laptop. In case of disaster, it's much easier to transport out of harm's

way than a desktop computer.

4.

Be prepared. Know in advance how you plan to communicate with your

staff and clients if something happens in the salon.

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#betterbusiness

Partners in Progress Get inspired by these new, creative ways that beauty professionals are lending a hand.

By Valerie Lam

1

Hair by JFK, Edinburgh, Scotland

What Happens: Hairstylists at Hair by JFK not only love hair, but also their dogs. Known to be a dog-friendly business, co-owner and creative director Karen Brown thought outside the box when she decided to create a calendar with photos of clients’ dogs in a special photo shoot. The money raised from calendar sales were donated to a local animal charity, the Edinburgh Dog and Cat Home (EDCH). A playful session, the photo shoot music.

Why in a Salon: The salon is known to produce beautiful hair images, so imagine the surprise clients and the community had when they saw the photos from this collection. In addition, Brown found that attention draws awareness. “Because this photographic collection was so different to anything magazines had seen before, the story was snapped up, so it has given the EDCH and Hair by JFK a lot of exposure.”

How to Host: For Hair by JFK, choosing dogs was a natural choice that flowed out of their passion for creativity and pets. “If you’re thinking of getting involved in charitable work, choose a cause close to your heart.

That way, you’re much more likely to commit to it wholeheartedly.” Thinking about doing your own? Brown says, “The key is to do as much preparation as possible beforehand. We allotted time slots for each dog to minimize waiting. It’s also important to keep the whole shoot fun and interesting for the dogs, so make sure you’ve got lots of treats and toys to hold their attention and give them lots of praise.”

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To see more images from Hair by JFK, go to SalonMagazine.ca/Collections.

Photos: courtesy hair by jfk, edinburgh, scotland, lab salons,victoria, onyx barbers,toronto

was inspired by the silver screen and legends in pop

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2

j Rewarding the Good Are you a salon who’s gone the extra

Lab Salons, Victoria

What Happens: Every year, Lab Salons holds Cuts for Coats, a day where the community is invited to trade in their used coats for a haircut.

mile in a single charity event to create the greatest impact in your community?

Enter this year’s John Steinberg Award

The coats are then distributed to where they're most needed, through Our Place, a community

for Community Service for a chance to win a Contessa Award and inspire

service provider that is attuned to issues in the

others with your success story!

city, such as homelessness. “In Victoria, we’re not a huge city so there is a community feel.

Find details at SalonMagazine.ca/Contessa

Also, the climate is not in the sub-zero range, so there’s a lot of homeless people. We saw a need and want to fill the need,” says Matty Conrad, owner of Lab Salons. “Last year there were 85 people lining up to donate their coats! We also bring in a DJ and have product giveaways during the day. Giving away coats is practical and immediate help. It doesn’t have to be emotive and flowery— sometimes the simple things have the biggest impact.”

Why in a Salon: Conrad explains that often the efforts to raise money for a charitable cause don't translate to 100 per cent of proceeds getting where they are most needed. “We know the people at Our Place and want to stay with a local charity that knows the community.”

Being a salon that is very community-focused, the partnership works.

“To do something selfless and give back as a salon is also good for team building. The salon survives on the support of the community,” says Conrad. He can also cite three salons who have caught wind of the project and, inspired, took up a similar charity initiative.

3

Onyx Barbers, Toronto

What Happens: When barbershop owners Lowell Stephens and Kirk Tulloch met with an old high-school classmate, Brandon Hay, an idea sparked. Hay had founded a support group in 2007 called the Black Daddies Club, which aims to support single fathers struggling with

How to Host: Focus efforts into one day, suggests Conrad. “It makes

parenting issues. The group lacked a space to gather. “Brandon asked if

for good teamwork, and to do it in one day is being respectful of your

we would be interested in hosting a Black Daddies Club meeting,” says

stylists’ time,” says Conrad. “Also, just because you're giving haircuts

Stephens. “It seems like a no-brainer after we had our first meeting.

for charity, don’t give it your least; give it your best. Do your best work.

People were very receptive to the information.”

This says more about your business than any other day.”

Why in a Barbershop: Often, community groups have a strong mission but lack a regular space. “We were definitely on board because the meetings promote awareness about life issues and in an intimate and familiar setting, such as the barbershop. It’s a safe environment for sensitive topics,” says Stephens. There are a variety of people who come through Onyx, from different backgrounds and age groups, and the barbers find that their space becomes a portal of useful information to everyday life. “We already do so much talking with our clients.

Why not talk about something they can use in life, instead of gossip?” says Stephens.

How to Host: “Listen to your customers and the opportunities right in you chair will come to fruition,” suggests Tulloch on finding a cause to host. “Get to know what’s important to your customers; it’s important to be part of their community,” adds Stephens. At Onyx, meetings typically take three hours in the afternoon. The owners will also often leave pamphlets or DVDs from recent meetings in the shop afterward for guests to pick up.

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#betterbusiness

Guide to Business You’re made your mark in hair. When you’re ready to do the same in business, use this list of resources as a starting point to find education that offers what you need.

Locations: 81 academies in 50 countries, including the North American flagship in Toronto Business Classes: Topics include management, marketing, money and customer service.

For more: ask-schwarzkopf.com/seminars/ academy-finder/

Aveda Institute

Locations: Calgary, Edmonton, Montreal, Toronto, Vancouver Business Classes: Includes Six Figure Hairdresser, Managing for Retail Experience and Fierce Conversations For more: avedainstitute.ca

EvelineCharles Academy

Locations: Calgary and Edmonton Business Classes: The academy offers NAIT Business Management Courses.

For more: evelinecharles.com/beauty-school

In the Black Salon Business Consulting

Location: Vancouver Business Classes: Topics include customer service, client retention, retailing and mastering social media.

For more: itb180.com

L’Oréal Professionnel Academy

Locations: Academies around the world, including New York City and Toronto Business Classes: Include Talking R.I.S.K.S and Brand Yourself For more: lorealprofessionnel.ca

Redken Exchange

Locations: New York City, Toronto Business Classes: The four-day Summit program; finance, culture & personal growth.

For more: redken.ca or redkensalon.com/ classes/the-exchange/

Strategies Business Academy Check out SalonMagazine.ca/Calendar to find a fully searchable list of classes by date or topic.

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Location: New York City Business Classes: Includes Get Found Online, Financial Freedom, Communicating with Staff For more: strategies.com/seminars

The Studios – Wella Professionals, Sebastian, Nioxin and Clairol Professional

Locations: Studio Los Angeles and World Studio New York Business Classes: Includes Soaring Retail Sales, Marketing that Delivers and Reception Excellence For more: salonprofessionalinteractive.com/ studios

TIGI Advanced Hairdressing Academy

Locations: London, U.K., New York City Business Classes: Includes Effective Salon Management, Retail Merchandising and Oneon-One Private Training For more: tigiprofessional.com/en/education/ academy

Venus Beauty Supplies

Location: Barrie and Mississauga, Ont. Business Classes: The Venus Salon Profitability Program, which includes business building strategies, establishing financial goals and hiring the right staff.

For more: venusbeauty.com/education S

photo:thinkstock

ASK Academy

s a l o n m a g a z i n e . c a

“DJ play that song, I want to dance ’til dawn.”

neon collection 2013

shake your $$ maker

saturday disco fever

DJ play that song

bouncer, it’s me

bottle service

Get obsessed at facebook.com/essiecanada boom boom room

America’s nail salon expert.

Since 1981.

1-877-309-8619

On hair for 100 models… “It’s pretty overwhelming. Every line was perfect, every colour was perfect.”

A Canadian in Berlin

Rossa Jurenas makes a splash on the worldwide stage at the launch of Essential Looks 2013

W

By Melissa Hill hen it comes to finding some much-needed inspiration, nothing is better than a little travel. Schwarzkopf Professional Essential Looks artist and Contessa winner, Rossa Jurenas, experienced just that when she was asked to go

On working backstage… “I’m an observer.

I did my thing, but I watched everything that was going on. Seeing little tricks for colour and styling opened my eyes to a different world.”

to Berlin in March for the première of the spring/summer 2013 Essential Looks trends. She was picked to represent Canada as one of 12 “Local Heroes,” chosen from countries including Japan, Brazil and Germany.

As part of her seven days in Berlin, she assisted global ambassadors Leslie Lawson and Tyler Johnson in preparing the cuts and colours for the 100 models in the show. That was in addition to the work she did on her own model, creating a look that represented the glam chic trend, which she displayed onstage during the show. Here, she talks about her experiences

On being onstage in front of 3,000… “It was completely a dream. To represent Canada and be on that stage, I was honoured, thrilled, excited, scared, nervous, everything.”

BY THE NUMBERS...

3,000…

Attendees from around

the world.

100… Models in the show.

14… Hours spent at rehearsal the day before.

8…

4…

Months spent planning the show.

Trends presented in Essential Looks 2013.

3…

Different hair lengths for each trend—long, mid-length and short.

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PHOTOS: COURTESY ROSSA JURENAS, ESSENTIAL LOOKS, LAURA DUNPHY

working the show.

salonmagazine.ca

The Trends GLAM CHIC One of the more seductive trends, this mixes contrasting masculine elements with feminine touches. Cuts show off relaxed sophistication, while colour is restrained.

e On making connections… The best part of the experience, says Jurenas, was meeting the other stylists from around the world. She particularly connected with Matt Clements, Colourist of the Year winner in Australia. “His work is phenomenal; brilliant cuts and colours.

We sat for hours talking, and he really opened my head again to see things differently.”

MONO MODS

e

Inspired by the ‘60s bold vibe and graphic influence, the shapes are synonymous with an era of simplicity and the odd splash of colour.

On Berlin… “The fusion of architecture is amazing. It’s an old, old city, but very futuristic. There would be a high-rise shaped like a triangle next to an ancient church. And the graffiti everywhere was very bright, in primary colours.”

WHITE ANGLES

e

This timeless trend is devoted to form and structure. The focus is kept exclusively on simple lines with a palette that is minimalism itself—white, white and more white.

On working with Leslie Lawson and Tyler

ELECTRIC YOUTH

Johnson… During the last two days in Berlin, Jurenas spent her time with 50 top SKP stylists and educators, doing one-on-one education with Lawson and Johnson. “[Johnson] pushed me a lot. I thought it was fantastic.”

salonmagazine.ca

S

e

From the energy that brought punk and grunge comes this trend. It shuns prescriptive cut and colour, embracing non-conformists who never want to fit in.

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Hair: Vivienne Mackinder, Hamptons, New York Makeup: David Maderich Nails: Angi Wingle for CND Styling: David Widjaja Photos: Julia Pogodina

To see more images from this collection, go to SalonMagazine.ca/Collections.

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The Big Tease Relaxed and undone, this voluminous collection of waves and curls is all about feminine, sexy, sultry hair.

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To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair: Dat Tran, Dat Salon, Toronto Makeup: Luisa Duran Model: Richelle Coomey, Sutherland Models Photos: Gabe Toth

Lush waves and beautiful makeup mark these styles as musthaves for the season.

Spring glam salonmagazine.ca

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Contessa 24 Finalist Master Colourist of the Year Hair: Timothy Switzer, Timothy Switzer & Co. Salon and Spa, Oshawa, Ont. Makeup: Ashley Gesner Photos: Greg Swales

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This sleek collection of short, geometric cuts is complemented by vibrant, reflective colour.

crisp&

cleaN

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Hair: Karen Basra, Kenchez Hair and Skincare, West Midlands, U.K. Makeup: Lauren Mathis Styling: Lily Blue Photos: Richard Miles

Peachy-Keen To see more images from this collection, go to SalonMagazine.ca/Collections.

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Vivid, rich colours mark this collection of styles that are fresh for spring and summer.

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Evoking the feel of warm, sunny places, the versatility of colour and style says ready for summer.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair: Brian Gallagher, Gallagher Horner Hair, Glasgow, Scotland Makeup: Maddie Austin Styling: Desiree Lederer and Clare Firth Photos: Jack Eames

y a w a

y l f salonmagazine.ca

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Art Direction: Patrick Roppel Hair: Alexander Dinter and Kathrin Zenk Colour: Andrea Bennett Makeup: Cyrill Zenh채usern Styling: Stephanie Canisius Photos: Markus Jans

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Mystic Garden Organic shapes and richly faceted colour bring to life this La Biosthetique collection that combines powerful and delicate, dynamic and feminine.

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Whimsical

Wonderland

This new, contemporary collection interprets the beautiful textures and colours of nature by injecting bright, bold colour into the scene.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair: Neil Barton, Neil Barton Hairdressing, Edinburgh, Scotland Makeup: Nora Nona Styling: Jo Phillips Photos: Stuart Weston

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angelic

t

Easy, breezy style marks this colourful summer collection.

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MR GEEK

MR SPORTY

MR LOUD

MR POLISHED ONE RANGE. MULTIPLE LOOKS. PLAY YOUR CARDS RIGHT.

Contessa 24, Finalist, Quebec Hairstylist of the Year Hair: Jason Williams, Kharactèr Style Couleur, Montreal Makeup: Jennifer Dionne Photos: Marquis Montes

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and Chris Horsman, The Hair Studio, Leeds, U.K. Makeup and styling: Justine Collins Photos: Jim Crone

wonder women

Hair: Harry Boocock

This strong, sleek collection of styles puts an ultrafeminine spin on strength and empowerment.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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CONTESSA GALLERY

Contessa 24 Finalist, Elite Master Hairstylist of the Year

1

KMS CALIFORNIA HAIRPLAY SEA SALT SPRAY

Michael Crispel With a little va-va-voom and a lot of edge,

still. We played with a smoke machine and

this Elite Master collection blends hard

hair blowing into her face.”

with soft, all the while allowing natural hair textures to evolve.

Natural is Beautiful

Michael always

uses natural hair without any extensions or

Riding the Line Striking a balance

pre-forms. “I love the idea of manipulating

between complementary worlds, Michael

hair to create a story and just the right

says, “We wanted to create more of the

amount of air, leaving it behind in the hair

hardness of a woman using a motorcycle

and not forcing it too much.” He used

theme, but still being able to capture a real

classic techniques including, backcombing

beauty that is sexy. A motorcycle created

with pinning and sculpting hair with hot

something in motion, even though it stood

tools.

“

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At the end of the day, I love things that are real, that you can feel and relate to.

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The owner of Earth a Salon by Michael Crispel in Toronto and global artist for KMS California, Michael Crispel has established a reputation as a relatable stylist who is passionate about hair education and the next generation of stylists. He shares his stash of products used to create the looks in this striking collection.

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SALON PROFILE

A Winning Mix An industry veteran shares her journey through beauty.

By Yasmin Grothé Keeping my energy is essential to being healthy. I

18

experience,

am lucky enough to have a husband who supports

Oligo Professionnel artistic

me and who works with me. We’re a great team.

director

years

of

Karine

Jacques

People often say that creativity and business

artfully

blends

business

aren’t compatible. Yet you are able to merge

acumen

with

a

creative

edge. Here, she talks about

both. What’s your secret?

Logic and emotion are two aspects of my

combining both sides of the beauty industry.

personality that are well represented. I am able

How did you first start out in the business?

to balance the different aspects of my profession.

Why did you choose to become a hairstylist?

When I’m doing something I focus entirely on

This is the most gratifying job in the world! For

that task.

me, hairstyling is about beautifying people’s lives.

How important is discipline when you’re

It’s very rewarding. Some people in my family

managing three different aspects in this

didn’t believe in this career and they tried to steer

industry?

me away from it because I had good grades in

For me, being organized, focused and disciplined

school. Sometimes going for a technical degree

are absolutely necessary. I am able to balance

is seen as a second choice because you’re not

work with my family life, socialize and have some

doing so well in your studies. But I believed in my

leisure time as well. Time is very precious, and

skills and I knew I would bring a unique twist to

when everything is well organized it works out

the field.

perfectly.

You found a line of extensions in Denmark and

As a hairstylist, how do you become a better

decided to import it yourself, without the help

business person?

of any backer or investors. How did you do it?

I teach workshops for salon owners and, yes, I

I’m a hairstyling globetrotter and I am always on

often see that hairstylists are not always the best

the lookout for new projects. I love a challenge.

business people. But everyone can learn. It’s very

My experiences in the business as a hairstylist,

important to surround yourself with a team of

manager, business owner, coach and artistic

people who share the same values. You can’t be

director have allowed me to meet extraordinary

great at everything. You have to be humble and

people. So, naturally, the business woman in

know how to find the help you need.

me emerged. I invested every penny I had and I built it from the bottom. That’s how my line was created.

Any other tips you’d give for hairstylists?

Despite the difficulties that you might encounter, always remain passionate about your craft.

You own a salon, are the artistic director for

Efforts are always rewarded. Never despair, even

Oligo Professionnel and also manage your own

when things seem to fall apart. Live each day as

distribution company. How do you have time

if it were the last. I see my career as if it were a

for all that?

great theatre play. Everyone must play their role

I am also the mother of two boys and I’ve been

with conviction and always keep your chin up, no

married for 17 years. I attribute my success to

matter what happens.

being consistent, persevering and having hope.

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s a l o n m ay + j u n e . 1 3

irector artistic d fessionnel llection. co a Oligo Pro n o rk ues at wo cq Ja e in Kar

S

PHOTOS: ALAIN COMTOIS

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salon business

Forging a Link

La Luma Salon equips stylists with both creative panache and business savvy.

In an industry known for captivating,

and fine art to cosmetology students,

beautiful works of hair, can “real” artists

with the goal of letting that knowledge

do business, too? Managing business

flow into the shears, colour tubes and

and unleashing creativity have long been

products in their hands. “We train the

considered polar-opposite skills, but in

stylist’ eye through art and then they’re

order for salons to be successful with

given full artistic licence to apply what

their bottom line, Andrew McAleese,

they’ve learned about art into a photo-

owner of La Luma Salon in Guelph,

shoot with a team of makeup artists

Ont. and Eufora global team business

and clothing stylists,” says McGill. This

educator, saw the need to marry the

allows graduates to go to work with

two. To find out how to make this crucial

an eye trained to assess a client’s hair,

connection, McAleese and inspiring

clothes and eye colour—just as they had

student-turned-instructor, Mandy McGill,

learned with a painting or a sculpture—

share their tips.

and recommend artfully and skillfully,

#1 Know the difference between fine and commercial “art.”

according to a client’s lifestyle. Having an

in the salon with a full appointment book and inside a stylist’s mind when conceptualizing beautiful hair. “The

La Luma grads get creative through photoshoots with Eufora artistic director, Dee Fortier.

biggest complaint I hear is that clients cannot duplicate what’s been done in the salon. It’s important that clients can take care of their hair at home, because that’s how you get booked and get

Finance 101

referrals,” says McAleese, who sees hairstylists as designers who are able

One of the common barriers to success that Andrew McAleese sees among hairstylists is misunderstanding the business aspect. From Eufora’s 8 Steps to Financial Success, which McAleese teaches, he gives a few key points.

to sell a product—the hairstyles—as

• You are in charge of your money. It’s not just making money, but also how you manage it.

artist’ is a cop-out for a bad haircut,” adds

commercial art. “There’s a difference between commercial art and fine art, and sometimes to hear a stylist say, ‘I’m an McGill. Commercial art is reproducible,

the confidence to recommend products and retail and service sales will benefit, says McAleese.

#3 What kind of artist are you?

“Business is founded on relationships, great consultations with clients and creating a design,” says McAleese.

The real need, he says, is how to create consistently high-quality hair for business and knowing when it’s time to be totally creative. Today, people are looking for customized looks that make them feel and look great, so it’s important to deliver the kind of service that leads to rebooking and referrals. Instead of a clash between business and art, McAleese

• Since the salon is a business with commission, stylists are directly responsible for the money they make and don’t make.

Stylists need to know the tools that will help them take greater control over their finances.

both for the stylists behind the chair and

• Commercial art doesn’t have to be seen as factory-produced; see it from the point of view of selling and recommending product and a service.

#2 Develop your eye for design.

of a photoshoot and hair behind the

McGill teaches art history, architecture

to make that distinction.”

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s a l o n m ay + j u n e . 1 3

for the clients who style it everyday at home. Fine art is for competitions and photoshoots, McGill and McAleese say.

says, “it’s about understanding the kind of artist you are—commercial or fine art—and knowing how to be successful and thrive. The outcomes chair are different, and it’s important S

text: valerie lam, photos courtesy la luma salon

Hairstyling thrives in two environments:

eye for design also provides stylists with

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SALON INTERIORS

r and -white counte ed black-and lin aller m ea sm str ely e Th is purpos at reception side. in table design er rth fa ts es to beckon gu

“

I wanted to create a soothing, minimal space with vivid splashes of colour to give it some character.”

Chain metal susp ends from the ce iling to give another tou ch of texture an d urban cool that pleases the eye.

By the sinks, a massive piece of 3-D artwork dominates, made from 1-inch recycled aluminum that was once used as a military bomb-blast shield.

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The colour ba r is lit with a European fix calibrates the ture, which various light spectrum co throughout th lours e day to mim ic natural lig ht.

PHOTOS: ALEXANDER PERRI

– owner Lara Keckie

salonmagazine.ca

So Luxe

A blend of old-world sophistication and modern cool, Studio So Lara is a destination where guests literally hang out.

By Valerie Lam

pressed e with com e floor, mad at r stylists, in fo m f la lie nre A no ng and foot ni io sh padded cu A r n. rubber fo of the salo to the back texture. ue iq un stretches in ds of plaster ad wall made Details Contessa 24 Salon Interior Design Finalist Owner: Lara Leckie Design: Alexander Perri, Fiore + Greco Design, Inc. Space: 1,200-sq.ft.

Staff 7 stylists, who also share responsibilities around the salon Website studiosolara.ca Brands Goldwell Kevin.Murphy

O

n weekend afternoons, it’s not uncommon to find hairstylists at Studio So Lara whipping up a cappuccino for a guest who has come by just to

hang out. “We’re not pretentious,” says Lara Leckie, owner of the Kitchener, Ont., salon. “We really want guests to feel warm and welcomed. You know when you walk into a high-end boutique and by just being there, you feel pretty? I want to do the same thing with my salon, where guests feel special in our space.” Designed to marry a modern chrome theme with a touch of ornate decor in everything from the knobs to mirrors—“the details matter,” says Leckie—every facet of the boutique salon is well thought out.

Leckie, who has travelled to Europe with Goldwell, always makes a point of visiting salons abroad. Inspired by her travels, she imported adjustable sinks with electronic footrests and furniture that gives her salon a truly classy atmosphere. The salon also provides iPads—four at the colour bar, to help guests pass the time while waiting for their colour, and four floating on the floor to help book appointments and share cool hair videos.

salonmagazine.ca

S

m ay + j u n e . 1 3

salon

93

Subscribe

Advertiser Index

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Bosley Professional Strength pg 99

800-267-5391

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CND Vinylux pg 16-17

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Contessa 25 pg 86-87

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Cuccio Colour pg 91

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Dashing Diva pg 20-21

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Destination Education 2014 pg 108

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Elevate pg 26

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Great Lengths pg 39

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Green Circle Salons pg 81

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Hairdressers at Heart pg 18-19

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Hot Tools pg 107

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Indie Hair pg 47

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o Mr. o Ms. Given Name(s) ____________________________________

Intercosmo Nutrilux pg 51

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International Beauty Services pg 102

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Jatai pg 98

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Joico K-Pak pg 29

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Kevin.Murphy Shimmer.Shine pg 45

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KMS TameFrizz pg 43

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L’Oréal Professionnel INOA pg 25

877-625-4735

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L’Oréal Professionnel Steampod pg 8-9

877-625-4735

www.lorealprofessionnel.ca

o Please email the weekly salonmagazine.ca newsletter o Please send me periodic offers from related companies

LCN Shades of Desert pg

888-859-3434

www.lcn.ca

Malibu C Blondes pg 45

800-622-7332

www.malibuc.com

Matrix Biolage Advanced pg 2-3

888-935-1885

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Matrix Light Master pg 31

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Mixed Chicks pg 101

877-888-0480

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NAHA 2013 pg 103

800-468-2274

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OPI Bond Girls pg 23

800-341-9999

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Orofulido Sahara pg 27

800-387-7980

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Pureology Highlight Stylist pg 12-13

877-625-4735

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City _____________________ Prov____ PC ______________ Phone _________________________________________ Email__________________________________________

section b How would you classify this location? o Salon o Spa o School o manufacturer o Distributor o franchise o Home Based o freelance o one of multiple locations with the same owner o other (specify) ______________________ # of employees ________________________ What services are provided? o Hair Care o Skin Care o nail Care o Hair removal o Spa Treatments o Tanning o other (specify)

Revlon Professional Wild Collection pg 53

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Salon App pg 32

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Schwarzkopf BlondeMe pg 14-15

800-463-3081

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Schwarzkopf Igora Color10 pg 4-5

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Sebastian Shaper Plus pg 6-7

800-267-1962

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SpaRitual Summer 2013 Collection pg 89

877-SPA-RITUAL

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fax form To: (905) 729-4432

TIGI Bedhead pg 37

800-259-8596

www.bedhead.com

mail form To:Salon Magazine Po Box 357, BeeTon, on l0G 1a0 or subscribe online at salonmagazine.ca

TIGI Bedhead pg 79

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Wella Illumina pg 10-11

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What do you do? o Co-owner o owner o manager o Hairstylist o nail Technician o electrologist o Colourist o esthetician o laser Technician o other (specify) ______________________ ___________________________________

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salon events

All Things New and Beautiful at Toronto ABA Details: The show floor was a-buzz with new product launches and an excited crowd of professionals, nail technicians and students on hand to glimpse what's next, including International Trend Vision winner Philip Ferreira presenting at Wella Professionals’ impressive stage, an educational preview from Goldwell and KMS California, Colomer Canada's four-stage theatre of presentations and more.

Highlights: Winners were chosen at the annual P&G Professionals Student Competition (below). The Canadian winner of Revlon Professional Style Masters, Elshadai Erbeto from McKinnon Hair Design, was also announced. She goes on to the international show in Madrid.

When & Where: March 24 – 25 in Toronto PHoToS: Salon STaFF

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salon events

Top Styles from Salon International Details: More than 44,000 hairstylists from across the U.K. and Europe came to London for three days to witness product launches, live demos and stage shows from industry stars, including Patrick Cameron and the TIGI creative team, Toni & Guy and Sassoon.

Salons Mahogany, Saco and é Salon also offered education seminars.

Highlight: Colour was the subject, from TIGI’s take on the next pastel trend to Jason Grey of Toni & Guy creating a translucent, light perimeter of colour on long hair.

Save the Date! Salon International 2013 takes place October 12 – 14.

PhOTOS COUrTESy SaLOn InTErnaTIOnaL

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2013 - 2014

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salon events

Feather’s commitment to quality design and superior performance has made this razor the standard of the beauty and barber industry.

It is the top choice among professional stylists around the world.

Beauty Pros and Cool Tools at the All About Beauty Show Details: International Beauty System’s annual All About Beauty Show brought a crowd together for hands-on education, featuring industry artists Kevin Murphy, David Glover, Tim McClean, Julio Rodriguez, Derrick Rutherford, Guylaine Martel, Wendy Belanger, Alvin Charchuk, Neil Ducoff, NAHA winner Nick Stenson and more.

When & Where: March 17 – 18 in Edmonton Highlight: Carole Lyden Smith and Joseph Novak showed guests a cool new cutting method by Helix Cutting System, which cuts spiral curls into straight hair using carved blades and a curved shaft.

PHoToS: LAuRA DuNPHy

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salon events

Haute Hair and Nails at Toronto World Mastercard Fashion Week Details: Redken’s lead stylist Jorge Joao returned to fashion week Fall/winter ’13. He led a team of 40 stylists from six provinces to create 500 hairstyles. essie’s Rita Remark led a powerhouse team with five nail artists, who made sure fashion went from head to fingernail.

When & Where: March 18 – 22 in Toronto Highlights: Opening night included a voluminous coif-and-fringe at Miz by Izzy Camillieri with urbane matte nails, a barrage of braids and oil-spill textured nails for Chloé Comme Parris.

PHOTOS: VALeRIe LAM

West Coast Talent Shows Off Details: The BeautyCouncil’s annual Show Off party brought more than 800 guests to a party sponsored by L’Oréal Professionnel, Goldwell and AG Hair to celebrate the best professionals in British Columbia. Zazou

The perfect balance The strongest metals The smoothest movement Complimentary BMAC care

Salon and Spa was crowned with the 2013 People’s Choice Award, after stunning show presentations from 10 salons in the province.

When & Where: March 25 in Vancouver Highlight: The organization also proudly supported Look Good Feel Better by donating $5,000, collected from audience donations and ticket sales.

PHOTOS: ALex LAw

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Inspiring Hair at America’s Beauty Show 2013 Details: A total of 55,000 salon professionals attended the trade show to access the latest tools and products, creative hair designs and educational opportunities. Stylist presenters included Tracey Hughes for Tracey Hughes Education, Richard Ashforth for SACO, Tabatha Coffey for LUXHAIR, Kim Vo for Schwarzkopf Professional and Mark Hayes for Vidal Sassoon.

When & Where: March 9 – 11 in Chicago Highlights: Cosmetology Chicago presented the winners of the STARS Photo Contest, the Leo Passage Gold Trophy Award and the Wella Student Competition winners.

PHOTOS: BABAK

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salon events

Alternative Hair Celebrates its 30th Show Details: A record 20 international creative teams presented in front of 5,500 people at London’s most entertaining hair show, which celebrated its 30th anniversary and also raised funds to benefit those with leukemia and their families. The night included a special tribute to Vidal Sassoon.

this is next...

Highlight: The evening’s first segment, the International Visionary Award, featured 22 up-and-coming industry stylists, including Canadian Lina Shamoun.

Save the Date! The 31st annual Alternative Hair Show takes place October 13, 2013 in London, U.K. PHOTOS COUrTeSy Of ALTernATIVe HAIr

Photo Photo coutesy coutesy BangStyle BangStyle

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Order Order Desk Desk 1-800-642-3818 1-800-642-3818 Alterna Alterna •• Babe Babe •• BangStyle BangStyle •• Bioelements Bioelements DS Laboratories • DS Laboratories • Dannyco Dannyco •• Ego Ego •• Kasho Kasho Kevin Kevin Murphy Murphy •• Lakmé Lakmé •• Logics Logics L’Oréal L’Oréal Professionnel Professionnel •• Matrix Matrix •• One One Styling Styling •• OPI OPI PureOlogy • Tressa • SpaRitual PureOlogy • Tressa • SpaRitual 102

s a l o n m ay + j u n e . 1 3

s a l o n m a g a z i n e . c a

beauty professional

association

advancing our industry

events HONOR CELEBRATE BE SEEN

ATTEND PBA Members get discounted tickets!

Media Supporter

Purchase Your Tickets Now! probeauty.org/naha 866.229.2386 (301.694.5243)

BE MORE RECOGNIZED

Hair by 2012 NAHA Finalist Nick Stenson

JULY 14, 2013 MANDALAY BAY RESORT AND CASINO LAS VEGAS, NEVADA

salon scoop

2

f

3

s

onya Dove steps up as the Hair Color Council creative director for Intercoiffure America/Canada (ICA), who is famously known for her 20-plus years of hairstyling

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very excited to have Sonya take on this role to ensure the continued success of the Hair Color Council. Her vision will be vital in moving the Council forward,” states ICA president, Lois Christie. “The skills and ideas that Sonya will bring to the Council will certainly bring great benefit to our members.”

PReMIeRe ORLanDO anD DaySPa June 1 - 3 Orange County Convention Center Orlando, Fla. Info: premiereshows.com THe MaKeuP SHOW CHICaGO June 9 - 10 Bridgeport Art Center, Chicago Info: themakeupshow.com InTeRnaTIOnaL BeauTy SHOW June 22 - 24 Las Vegas Convention Center Las Vegas Info: ibslasvegas.com InTeRnaTIOnaL eSTHeTICS, COSMeTICS & SPa COnFeRenCe June 22 - 24 Las Vegas Convention Center Las Vegas Info: iecsc.com/las-vegas

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Congratulations to Stephanie Polansky, the new Sexy Hair director of education and shows. Polansky previously served as the head of global education innovation for KMS California and senior manager of education development at Pureology, among other management roles, and was also a Redken platform artist.

Congratulations go to Contessa finalist Elshadai Erbeto of McKinnon Hair Design in Hamilton, Ont. Erbeto was announced as the Canadian winner of the Revlon Professional Style Masters competition. She goes on to attend this year's international competition in Madrid.

A Crack Team

• New distributors for haircare product, Crack, include Summit Salon Services for Alberta, Saskatchewan and Manitoba; Alternative

Beauty in Ontario; O’Regan Agencies Limited in St. John’s, N.L.;

panache as The Doves, alongside Christopher Dove. “We are

salon events

Sexy and Schooled

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and Maritime Beauty in Halifax.

Amika Lands in Quebec Star Bedard has been announced as the new Quebec distributor for innovative tool and haircare company, Amika.

May/June 2013 HaIR CLaSSeS aveDa eDuCaTIOnaL PROGRaMS Info: 800.689.1066 x7892 CHI eDuCaTIOnaL PROGRaMS Info: 888.251.8466

L’ORéaL PROFeSSIOnneL eDuCaTIOnaL PROGRaMS Info: 800.361.1861 MaTRIx eDuCaTIOnaL PROGRaMS Info: 888.422.6879

naIL anD eSTHeTICS CLaSSeS aveDa eDuCaTIOnaL PROGRaMS Info: 800.689.1066 x7892

ReDKen eDuCaTIOnaL PROGRaMS Info: 866.9.REDKEN

CaLGeL CanaDa Info: calgelcanada.ca or 514.747.7622

GOLDWeLL eDuCaTIOnaL PROGRaMS Info: 877.670.6767

SKP eDuCaTIOnaL PROGRaMS Info: 416.340.1562 or contact local SKP distributor

CnD eDuCaTIOnaL PROGRaMS Info: contact local CND distributor

GReaT LenGTHS eDuCaTIOnaL PROGRaMS Info: greatlengthscanada.com

TIGI eDuCaTIOnaL PROGRaMS Info: 800.259.8596

LCn eDuCaTIOnaL PROGRaMS Info: lcn.ca or 800.557.3223

KMS eDuCaTIOnaL PROGRaMS Info: 877.670.6767

uRBan BeauTy SySTeMS Euronatural Hair Extensions Info: 866.731.4327

STaR naIL eDuCaTIOnaL PROGRaMS Info: 800.661.9997

GLOBaL BeST BeauTy eDuCaTIOnaL PROGRaMS Info: 866.468.2205 or 416.636.1988

photos courtesy sonya dove, sexy hair

1

The Atelier’s New Arrival Top Honours

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CLASSIFIEDS Salon for Sale: oakville

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salon for sale – ViCtoria, BC

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357, Beeton Ont., Canada

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SoCial MeDia Your guide to going digital

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Popular, upscale Hair salon for sale in the most beautiful city on Vancouver island.

Great reputation & excellent storefront presentation in attractive, high-profile location.

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2013-04-17 10:43 AM

SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December

by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 22 Issue 07 salonmagazine.ca

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To subscribe or renew your subscription go to SalonMagazine.ca

Help Plant Our Urban Forests

Send your change of address to Salon Magazine See form on page 94 m ay + j u n e . 1 3

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105

SALON LAST LOOK

The Business of Looking Good The amount spent annually on cosmetics and personal care products.

The amount the average Canadian household spends per year on personal care.

YOU TOLD US…

FAVOURITE WAYS TO GO DIGITAL IN THE SALON “We use Facebook, Twitter, Instagram and Pinterest. All of these platforms are helping us a lot in our local area. We also have an app where you can book appointments via your smartphone.”

— Lise Kristin Finden, Uniklipp, Sortland, Norway “We use Facebook and Twitter with great success! We have nearly 2,000 followers on Twitter and 300 on FB. It's a great tool for branding, giving your salon an identity and to reach your clients in a different way. Since opening four years ago, it has been integral to our marketing. It's nice to engage with clients this way. We also have Pinterest.”

— Amber George, Verve Hair Lounge, Vancouver

Via Facebook.com/SalonMag

“

Good business is the best kind of art.

”

—Andy Warhol 106

s a l o n m ay + j u n e . 1 3

WHY SOCIAL MEDIA? Four reasons it makes sense for your business.

1 2 3 4

LOW COST Social media marketing is one of the most cost-effective forms of marketing, and there is no cost to establish an account on social media sites or post your messages.

SPEED One of the beauties of social media is the speed at which your information can reach your audience. Say your city just experienced a snowstorm.

Why not entice your customers to brave the elements by offering a “Snowed-in Special?” Invite them to your salon for refreshments and snow-day discounts and you could turn an otherwise dismal day into one of your best.

HITTING YOUR TARGET Because social media marketing is highly opt-in, meaning that people have given you their permission to provide them with information, it has the unique ability to squarely hit your target market every time.

A WIDER REACH If a client goes to work with a great hairstyle, she may see three or four people she speaks to about it. But if she comes home from that same appointment, jumps on Facebook and posts her hairstyle elation on her wall, she is effectively telling more than 100 people about her experience. The viral reach is far and fast.

For more on the benefits of and ways to use social media, go to ”A Social Media Primer“ on p. 54.

PHOTO: KEYSTONE PRESS AGENCY, SOURCES: SERVICECANADA.CA, DIGIDAZE.COM

$9.14 billion $5.4 billion $1,200

The size of the personal care industry in Canada.

salonmagazine.ca

Whisper QUIET Dryer The silent treatment

HT7000QCN

Extremely quiet operation Unique turbine fan for excellent airflow and whisper quiet operation.

Ion feature leaves hair shiny and smooth!

Follow us on:

Call 1.800.487.8769 for more information Visit our website for how-to style sheets, videos, and tips from the pros.

www.HotTools.com

© 2013 Helen of Troy. All rights reserved. (AW001912)

you’ve been waiting for...

SPACE IS LIMITED – Book today!

Join us in Tulum, Mexico

January 18th – 26th 2014 Dreams Tulum Resort & Spa Featuring Premiere Education by:

Damien Carney

Sue Pemberton

Vivienne Mackinder Robert Lobetta

BEN MOLLIN

DREA LECHER

Joico International Artistic Director

Vero K-PAK Color International Artistic Director & NAHA Winner

Five-Time NAHA Winner and Master Stylist

ISO Guest Artist, Shear Genius Stand-Out & Education Academy Owner

ISO Guest Artist & i.Color and Texture Expert

Industry Legend & Creative Mastermind

The 7 day allinclusive package:

$1,999/person

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(all fees and taxes included)

It’s a TOTAL resort takeover Only Destination Education Guests allowed for the entire week!

BOOK EARLY & SAVE Reserve on or before May 31st, 2013 for additional savings!

Learn more:

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* Date range reflects two separate arrival & departure dates, depending on flight schedule. Guests to travel 1/18/14 – 1/25/14 OR 1/19/14 – 1/26/14. ** Based on Double Occupancy in Deluxe Garden View Room.

Note: Destination Education 2014 is open to residents of Canada only who are of the age of majority in their province of residence at the time of travel or who are travelling with a person of the age of majority.

©2013 Joico® Laboratories/©2013 Innovative Styling Options, Inc., divisions of Piidea Canada Ltd., Pointe-Claire QC H9R 5N3

Valued at : $4,000/person