Salon Magazine, May/June 2014

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

NAILS STUNNING DESIGNS, HOT HUES, COOL COLLECTIONS AND MORE!

RETAIL THERAPY Strategies to boost sales

Best in Business

SPOTLIGHT ON... Sizzling trends for the season ahead‌

Learn how one creative director diversified his career...Taking your clients lighter...Plus, bold and edgy collections for summer!

MAY+JUNE 14 $5 SALONMAGAZINE.CA

Kirsten Dunst`s

WILD STYLE for

“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world.”

NEW

Coming in June

Chic and messy look, no rough touch

EXC LU S IVE LY BY

aFter

Free your minD color with intuition For the First time ever, place color next to color without BleeDinG*, without Foils: New Color.id service. Our most intuitive coloring approach: for new blended color results with soft transitions, even of contrasting tones.* BeFore

Use only with Koleston Perfect or ILLUMINA COLOR, with Welloxon Perfect, for the color results you love. * Shades of up to 3 levels of depth apart.

Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.

Wella Professionals •

www.facebook.com/WellaProCanada

Follow us on

Instagram

#wellahair • 800-267-1962

©2014 Procter & Gamble, Inc., Toronto, ON. M5W 1C5 All Rights Reserved.

NEW Blonde Idol with Kera Bright Complex preserves tone and keeps your blonde brilliant between salon visits.

Choose your tone...

VIOLET HELPS NEUTRALIZE BRASSINESS.* GOLD HELPS MAINTAIN GOLD TONES AND WARMTH.

*Blonde Idol Custom-Tone for Cool or Platinum Blonde Hair

BLONDE IDOL

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Introducing the NEW VOILÀ 3C Intense A highly innovative formula that provides ultra rich color with maximum coverage and multifaceted reflexes.

Intense REDS & COPPERS that don’t fade with time

Delayed oxidation for deeper color penetration

Lightens up to 3 levels, more than 5 with Superlight series

Up to 50% more color vibrancy*

Enriched with Keratin and other conditioners for strength and softness

Color depth that holds twice as long**

Finally! A color range where no covering shades are needed!

AVAILABLE AT: H. CHALUT /QC 1-800-363-2525 ESP SALON SALES /AB, SK, MB 1-800-667-2566 VENUS BEAUTY SUPPLIES LTD. /ON 1-800-465-7965 KINGDOM BEAUTY SUPPLIES LTD. /BC 1-800-738-8666 BROTHERS BEAUTY SUPPLY /NB 1-888-738-4555 For more information: 1.800.387.7980

This exclusive technology acts on all 3 levels of the hair structure to give exceptional results in COVERAGE, COLOR & CARE. CORTEX

COVERAGE

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Pigments penetrate deep into the cortex for long-lasting high coverage LEVEL 1

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SURFACE

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*Comparison studies against the most popular professional color brands on the market. ** Comparison studies, against the most popular professional color brands on the market, from one color application to the next, with about 4 weeks in between.

SEBASTIAN SHAPER & SHAPER PLUS. #1 AND HOLDING STRONG. GET YOUR HANDS ON THE #1 SELLING HAIRSPRAY*

*Based on consumption data from the leading salon professional retailer in North America.

www.facebook.com/SebastianProCanada Š2014 Procter & Gamble Inc., Toronto, ON M5W 1C5 All rights reserved

Like the Orchid Flower can resist fade out, hair color can defy time.

PRESERVE YOUR CLIENT’S SALON-VIBRANT COLOR FOR UP TO 9 WEEKS*.

NEW COLORLAST

BIOMATCH: INSPIRED BY THE ANTI-FADE PROPERTIES OF THE VIBRANT ORCHID.

Forget about de-saturated color. These formulas*, inspired by nature, help protect hair, balance moisture and even out hair’s surface for saturated, shiny, vibrant color that stays truer. *When using the system of COLORLAST shampoo and conditioner.

THE BEAUTY OF NATURE DECODED BY SCIENCE.

WWW.MATRIXCANADA.CA

MATRIX PROFESSIONAL HAIRCARE & COLOR

JOIN OUR “MATRIX CANADA EDUCATION” FACEBOOK GROUP TODAY!

LOVE THIS VIBRANT COLOR?

COLORINSIDER Formula: Natural level 7. COLORINSIDER 6RR+ + 10 Vol. SOCOLOR Formula: Natural level 7. SOCOLOR 6RR + SR-R + 10 Vol.

available in salons worldwide.

HigH-Power Hydr ation Hydr ate and deeply nourisH parcHed str ands all year round. introducing tHe Hydr ation collection by Moroccanoil. www.moroccanoil.com

a

UNLEASH YOUR ARTISTRY WITH INFINITE COLOUR

aveda full spectrum permanent hair colour ™

Up to 96% naturally derived* customized colour.

Essentially damage-free. Fade-resistant.

Call Aveda at 1.800.689.1066 Share your work #AvedaColour *From plants, non-petroleum minerals or water.

MAY+JUNE.14 SALONMAGAZINE.CA FEATURES 55

NAIL NICHE

68

MEMBERSHIP HAS ITS BENEFITS

Spotlight On...p. 56; Pro Performance p. 56; Essential Enamels p. 56; Alina Friesen p. 58; CND The Blonds p. 60; Interiors: Tips Nail Bar, Toronto p. 62; Contessa Gallery p. 66

Discover the value-added features of these manufacturer loyalty programs.

72

RETAIL THERAPY

76

TAKING CARE OF BUSINESS

Learn new ways to boost your bottom line.

Harness the power within your salon team.

78 80

NOW TRENDING Find out the latest deconstructed styles that achieve maximum impact.

COLLECTIONS Angelo Vallillo, Cos Sakkas and Francesco Fontana, Dale Herne and Isabella Hyde, Schwarzkopf Professional Essential Looks, Wella Professionals TrendVision, Timothy Switzer, Tracey Hughes and Vic Piccolotto, Jorge Joao, Tracey Devine Smith

ON OUR COVER: Hair: Tracey Hughes Colour: Vic Piccolotto, Mieka Hairdressing, Melbourne and the Gold Coast. Australia Makeup: Annika Bowen Styling: Melvin Royce Lane Photo: Karla Majnaric

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s a l o n m ay + j u n e . 1 4

82

COS SAKKAS AND FRANCESCO FONTANA, FOR TONI&GUY

s a l o n m a g a z i n e . c a

Models are wearing: Life Gave Me Lemons, Hotter than You Pink, and Push & Pur-Pull • ©2014 OPI Products Inc.

Try it on at opi.com

P a Put Pu Coa Coat C oat at On! O On Brig Bri B ight Colo olor lor Boo B ooste ter er Apply on Appl Ap ne cooatt as base too pu base ppum umpp up um p neonn and ne an ndd ooth heerr brig i hhtt col olor lor ors! s!

Colors from left to right: Life Gave Me Lemons, You are So Outta Lime!, Juice Bar Hopping, Hotter than You Pink, Push & Pur-Pull, Down to the Core-al

All Neon shades are available in GELCOLOR BY OPI

#OPINeons • Call 800.341.9999 or visit pro.opi.com

REGULARS

80

28 30

EDITOR’S LETTER

32

SALONMAGAZINE.CA

35

HAIRLINES

Go All the Way, Blondie! p. 35; Forget About Foil Forever p. 35; Paint Power p. 35; Claim Your World Title p. 36; Bold Move p. 36; Wild Thing p. 36; Turn Up The Intensity p. 38; All Worked Up p. 38; Silken Spirit p. 38; Beauty Aisle p. 40; Showing the World p. 40; Not Your Average 2-in-1 p. 40; Tom’s Tips p. 40; Toolbox: Dannyco Elchim Titanium & Ceramic Flat Iron p. 42; Contessa Alert! p.42; Pure Allure p. 42; Here Comes the Sun p. 44; With Flying Colours p. 44; In the Thick of It p. 44; Take the Plunge p. 46; Green Corner: Shrink That Footprint! p. 46; Because One Curl Does Not Fit All p. 46; Colour: Lighten Up p. 48; Editor’s Picks p. 50

100

PROFILE

Creative Dimensions: Kristjan Hayden

103

EVENTS

112

SCOOP

114

COMMUNITY

ANGELO VALLILLO, ZULLO & HOLLAND, NOTTINGHAM, U.K.

60

88

WELLA PROFESSIONALS TRENDVISION 2014 SPRING/SUMMER COLLECTION S

62 26

s a l o n m ay + j u n e . 1 4

CND, THE BLONDS SPRING/ SUMMER 2014

PUBLISHER’S NOTE This month at SalonMagazine.ca

TIPS NAIL BAR, TORONTO

s a l o n m a g a z i n e . c a

Pu re C re a t i v i t y. Pu re Ar t i s t r y. U n l i m i te d Po s s i bi l i t i e s ! Š2014 RUSK 14AF004732 call 800.USE.RUSK for more information www.facebook.com/ruskhaircare

@ruskhaircare

EDITOR’S LETTER

VISIBLY HEALTHY HAIR in 20 minutes

Create a Style Evolution

C

hange is inevitable, especially in the salon industry. Even still, that doesn’t mean you need to completely overhaul the way you’re doing business in order to achieve results.

For example, you might not think that Redken’s education artistic director Sam Villa would feel the need to change up his game, yet the industry icon truly exemplifies the spirit of doing things differently.

From intricate knots to deconstructed styles, using his engaging presentation style, at this year’s Toronto ABA show, Villa showcased multiple riffs on the standard braid while encouraging audience members to do the same. Although there’s no doubt that honing your styling skills takes practice, Villa’s quick to encourage up-andcoming stylists as well as industry veterans that rethinking an old technique in a fresh way should be part of their creative process.

And who can argue? While more (myself included) may be looking to social media platforms like Pinterest and Instagram for their cut and colour inspiration, our hairstylists are still the ones who will ultimately transform our style.

Being the best in the industry is all about doing things a little differently, from learning more about elite salon loyalty programs in Membership Has Its Benefits on p. 68 to boosting your retail sales in Retail Therapy on p. 72, we’re giving you the tips and tricks to push next level. And with the continued success of nail salons, we’ve created a special section, “Nail Niche” beginning on p. 55 that focuses on all things nails.

And what better way to change your salon forever than by winning a Contessa? As many of you know this year’s Contessa Awards entry deadline is fast approaching on August 1. You’ll find the changes to the rules and regulations on p. 42 and on SalonMagazine.ca/Contessa.

COLORNOW CANADA LIMITED

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Anna Lee Boschetto Facebook “f ” Logo

CMYK / .ai

Facebook “f ” Logo

CMYK / .ai

Editor

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

yourself outside of your comfort zone and take your business to the

Find me on Facebook at Facebook.com/SalonMag or email me at Annalee@SalonMagazine.ca. s a l o n m a g a z i n e . c a

NEW!

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FASHION COLOR IN A FLASH. Express yourself with a pop of brilliant color!

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PUBLISHER’S NOTE ISSN 1197-1495 volume 23 issue 7

s a l onm a ga z i ne . c a

EDITOR

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca EDITOR-IN-CHIEF (ON LEAVE)

Melissa Hill

GROUP ART DIRECTOR

Gillian Tsintziras 416.869.3131 ext.106 gillian@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Valerie Lam 416.869.3131 ext.119 valerie@salonmagazine.ca ONLINE EDITOR

Jillian Wood 416.869.3131 ext.112 jillian@salonmagazine.ca

More Than Business

I

DESIGNER

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca COPY EDITOR

Corinna Reeves CONTRIBUTOR

Chris Tsintziras

’ll never forget the first time I met Doris Tan. During my early days with Salon Magazine, I wanted to combine my time at the Edmonton ABA show with meeting owners at some of the

top salons in the Edmonton area. At the time, I didn’t know Doris very well, but I had a hunch that the president and founder of International Beauty Services would be receptive and pair me up with one of her sales reps to take me on the road. Sure enough, Doris was game. But little did I realize that she would be my personal tour guide!

Admittedly, at first I was a little intimidated by Doris. With her crystal clear view of the salon and beauty industry, she would candidly share exactly what was on her mind. She also possessed an

GROUP PUBLISHER

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca SENIOR ACCOUNTS MANAGER

Samantha Anobile 310.926.9288 samantha@salonmagazine.ca ACCOUNT EXECUTIVE

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca PRODUCTION MANAGER

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca OPERATIONS MANAGER

Karren Han 416.869.3131 ext.118 karren@salonmagazine.ca CIRCULATION MANAGER

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca EXECUTIVE BUSINESS ADMINISTRATOR

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca CHAIRMAN

unparalleled wealth of industry knowledge combined with an ability

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

to distill product ingredient chemistry into easily digested topics of

Pam Fulford

conversation. But beyond her impeccable depth of knowledge, it was Doris’ genuine love of hairstylists and passion for the industry that was, quite possibly, one of her most defining characteristics.

Whether she was offering more established salon owners practical business coaching advice or mentoring newly minted ones through their early years, through thick and thin Doris gave generously. As a result of her belief in the combination of education and inspiration as the key to a salon’s success, she offered hairstylists some of the best training and shows featuring an all-star lineup of international guest artists, including Kevin Murphy, Errol Douglas and Gina Khan.

While I learned a great deal from Doris, perhaps one of the greatest lessons was the integral role that the distributor and sales consultant play in the life of a salon owner. From product knowledge to business guidance, sometimes it’s as simple as having someone with whom

ASSISTANT TO THE CHAIRMAN VICE-PRESIDENT & WEST COAST EDITOR

Greg Robins 604.561.4971 greg@salonmagazine.ca SUBSCRIPTION RATES FOR CANADA 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included. Canadian orders only, must be to same location FOR US 1 year (8 issues) $50 USD A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

Fax: 905.729.4432 or send your cover label and new address to: Salon Magazine Subscription Services

Phone: 905.729.1288

PO Box 357, Beeton, ON L0G 1A0 Canada SA LON M AGA Z INE

365 Bloor St. E. Suite 1902 Toronto, ON, M4W 3L4 T. 416.869.3131 F. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

you can discuss your business challenges—for her clients, Doris was that person. Although sadly, Doris passed away in March, I’d like to

National Magazine Awards

think that her generosity continues to live on in the lives of so many

GOLD

SILVER

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

people that she touched.

TOP FIVE

2009 2008 2002/2001 2000/1999 1996

Printed on recyclab

This magazine is recyclable.

Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in C A N A DA

Laura Dunphy Publisher

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From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca.

Our privacy officer is Brian Gillett at 905.729.1288.

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“call me anytime, nothing’s

too taboo

between us.”

neon collection 2014

vices versa

serial shopper

too taboo

chills & thrills

i’m addicted

sittin’ pretty

Get obsessed at facebook.com/essiecanada

America’s nail salon expert.

Since 1981.

1-877-309-8619

online at

PROM AND PROPER Get inspired for graduation and prom season with some youthful updos and trendy how-tos fit for a

WIN A $500 SCHWARZKOPF PROFESSIONAL PRIZE PACK! Visit SalonMagazine.ca to enter for a chance to win a $250 Schwarzkopf Professional education voucher, plus Osis and BC Bonacure Hairtherapy styling products valued at $250! Contest closes June 4, 2014.

Is This Your Year?

Are you gearing up for your Contessa photoshoot yet?

Go to SalonMagazine.ca/Contessa for expert advice, a photographer list, the official rules and more. Find the category you want to enter and unleash your creativity!

facebook.com/SalonMag

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twitter.com/Salon_Magazine

ALWAYS A BRIDESMAID… Every bride wants to look one-of-a-kind on her big day. Check out SalonMagazine.ca for the latest bridal hair inspiration for your client’s nuptials.

See all of the complete collections in this issue at SalonMagazine.ca/Collections! pinterest.com/SalonMagazine

LEFT: HAIR: CONTESSA 25, FINALIST, CANADIAN HAIRSTYLIST OF THE YEAR,TIMOTHY SWITZER,TIMOTHY AND CO. SALON AND SPA, OSHAWA, ONT., MAKEUP: CODY ALAIN, STYLING: MATTHEW CHOW, PHOTO: GREG SWALES;TOP TO BOTTOM: COURTESY OF JOHN PAUL MITCHELL SYSTEMS; COURTESY OF SCHWARZKOPF PROFESSIONAL; MONIQUE LHUILLIER FALL 2014 BRIDAL PRESENTATION: HAIR: ANTONIO CORRAL CALERO, MOROCCANOIL ARTISTIC DIRECTOR, PHOTO: DAVID WEBBER FOR MOROCCANOIL

prom queen at SalonMagazine.ca.

Salon Magazine

salonmagazine.ca

WHAT’S HER SECRET? NEW

PE SHAFIN FRE,E ISH STYLE + SHAPE

with one product!

2-in-1 styling + finishing

// hot tool straightening + curling ng spray // adds extra hold + shine as a finishi dled // finished curl look: natural and bun // for use on dry hair

HEATACTIVATED STYLING

For availability of KMS California products across Canada call Client Services: 1-877-670-6767

Hair by X-Factor Master Stylist, Dean Banowetz

Be His Hair Hero Because without hair there would be no hair styling, Bosley Professional Strength has developed the Bos•Revive three-step haircare regimen to create optimal conditions for his best hair growth. Available in both color-treated and non color-treated formulas, Bos•Revive is for any client who is already experiencing hair loss and thinning.

available at: Kingdom Beaut y SUPPLIES

LTD

HAIRLINES NEWS

Go All the Way, Blondie Boost your blonde services with customized hair care from Redken Blonde Idol.

Forget About Foil Forever

Give clients the star treatment worthy of Hayden Panettiere.

We know this: there are as many blonde looks as there are ways to have fun, which means, different blondes inherently have different hair care needs. Enter the new Blonde Idol line by Redken, which helps keep brassiness at bay while brightness stays strong. Formulated with the Kera-Bright System, the line strengthens hair, balances pH and treats tresses gently without sulfates. Plus, the new Custom-Tone treatments give you the choice between a violet or golden formula, neutralizing copper and preserving beautiful tonality for weeks.

For the first time ever, colours can be applied side-by-side sans foil or bleeding thanks to Color.id, the new Wella Professionals permanent colour additive technology.

Banish the barriers to creative colouring: too much work and

PHOTOS CLOCKWISE:THINKSTOCK, COURTESY REDKEN, CHRIS TSINTZIRAS

PAINT POWER

salonmagazine.ca

RUSK adds four shades to amp up your colour factor.

too little time? Save precious minutes by eliminating the need for foils. Love ombrĂŠ and freehand techniques but find the process too complicated?

Color.id is easy and clean to

Pop in some blue, green, merlot or orange,

apply. When added in Koleston

the newest additions to the Deepshine Direct

Perfect or Illumina permanent

collection, designed with Intense Micro

colour, the InvisiDivider

Pure Pigment Technology. With precision

Technology creates a flexible

and without bleeding or use of a developer,

matrix barrier, separating

you can create multi-dimensional colour

different pigments as the

with confidence, thanks to the ammonia-and

colour develops. So roll up

peroxide-free cream formula. The result? A

your sleeves and get your

complete palette of nine Deepshine Direct

gloves on: Color.id opens up a

shades that bring your creative vision to life.

whole new world of creative colour services.

m ay + j u n e . 1 4

salon

35

HAIRLINES NEWS

Bold Move Play up bold, instant colour by mixing the new Matrix Colorgraphics lacquer shades for ulta-versatile results lasting up to 12 shampoos— no developer required. Inspired by celebrity style icons Rihanna, Nicki Minaj and Carrie Underwood, Colorgraphics is perfect for trendsavvy clients looking to make a statement at their prom or parties.

The line also includes Lift & Tone, that highlights off the scalp and processes 10 times faster than a typical double processed highlight service.

Enter to win the chance of a lifetime: Wella Professionals TrendVision

Rock experimental colour like Nicki Minaj!

It’s been said that the world is your oyster.

Dive into the possibilities of your deepest imagination and create your vision for the North American TrendVision 2014 Awards. Interpret this year’s trends, Urban Native and Borderline Beauty, and enter your laudable looks into three categories, Colour, Student or Young Talent.

Your masterful collection could herald the next frontier of style, so enter before the May 15, 2014 deadline. National finalists will compete

WILD THING

live in Los Angeles on July 20.

36

Unleash your creativity with the latest collection from L’Oréal Professionnel Tecni.Art Wild Stylers is a new quartet of stylers that are ideal for the hottest dishevelled, unkempt looks dominating today’s fashion scene. Crêpage de Chignon is a volumizing and mattifying hairspray, and L’Oréal Professionnel ambassador Anthony Turner recommends scrunching sprayed hair lengths while blow-drying for an extra-wild style. Reach for Scruff Me gelée for long-lasting hold on a tousled look. Next Day Hair is a mineral texturizing powder that adds that coveted lightness to grunge styles. To achieve a more defined and raw look, Turner recommends adding more of Depolish paste, working it through strand by strand.

s a l o n m ay + j u n e . 1 4

PHOTOS CLOCKWISE: WELLA PROFESSIONALS TREND VISION,THINKSTOCK, CHRIS TSINTZIRAS, COURTESY L’ORÉAL PROFESSIONNEL

Claim Your World Title

a one-step lightening system

s a l o n m a g a z i n e . c a

HAIRLINES NEWS

TURN UP THE INTENSITY Achieve extraordinary results with Voilà 3C Intense colour technology.

Introducing Voilà 3C Intense Reds and Coppers from Revlon Professional, to unique technology. With pigments that penetrate the hair for long lasting coverage, Voilà 3C Intense Reds and Coppers achieve vibrant hues by balancing primary and secondary pigments. Along

ALL WORKED UP Delivering today’s most indemand texture with Kenra’s newest stylers.

with the brilliant colour, it’s enriched with

Lived-in is officially the latest wearable

keratin and other conditioners to help

texture trend, and Kenra stands at the

boost hair health.

ready with Platinum Texturizing Mist and Dry Texture Spray. Offering a matte finish, the Texturizing Mist dials up the volume to

Silken Spirit The new Kérastase Elixir Ultime Beautifying Oil Cream gives hair a silky transformation.

Just like skin, healthy hair demands extra nourishment. Introducing Elixir Ultime Beautifying Oil Cream which adds muchneeded moisture to hair. Applied after each shampoo or reapplied to dry ends and ideal for all hair, this rich leave-in cream is a way to incorporate a dose of daily decadence into the haircare regimen.

38

s a l o n m ay + j u n e . 1 4

156 per cent and won’t weigh hair down.

Boasting 48-hour hold and absorbing hair’s oils and impurities, the Dry Texture Spray is ideal for long-lasting, versatile looks.

PHOTOS CLOCKWISE: COURTESY REVLON PROFESSIONAL, THINKSTOCK, COURTESY KENRA, CHRIS TSINTZIRAS

formulas that guarantee results thanks

s a l o n m a g a z i n e . c a

COLORANT-FREE MALIBU C

BRIGHTENS BLONDES NATURALLY THE

POWER IS IN THE PACKET

Free of: DEA MEA Dyes Bleach Gluten Sulfates Parabens Fragrance Preservatives Propylene Glycol

100% Vegan wellness beauty collection

www.MalibuC.com/prof | 1.800.622.7332

HAIRLINES NEWS

Beauty Aisle Be the one-stop salon for brides this season with L’Oréal Professionnel’s suite of services.

As the official Canadian representative in

Make the bride’s big day a knock-out

compete in individual and team categories

success by planinng her total beauty look

at the OMC Hairworld World Cup from

during her first bridal consultation. This will

May 3 to 5 in Frankfurt, Germany. The

help you become her partner in style for

Olympics of hair competitions, Hairworld

her wedding day, when she is, perhaps, the

attracts participants from 50 countries who

most photographed. To start, Susan Carter,

go head to head live for the World’s Best

L’Oréal Professionnel portfolio colourist,

Team title. CABA has also made it possible

recommends asking about hair colour.

for Canadians to qualify for any of the OMC

“I like to perform a balayage technique

competitions throughout the year by first

on most brides. It subtly enhances their

participating in training and competitions

natural look with a fresh kiss from the

through Master Judges and various other

sun while looking effortless and clean.”

programs. Canada, represent!

For example, a clear gloss, such as DIA Light, is ideal for adding shine. For a colour Find all your special-occasion hair tips, tricks and trends at SalonMagazine.ca this month.

From proms to grads to bridal and every occasion in-between, we’ve got hair and nails features to help ensure you are your client’s ultimate beauty solution.

CABA GOES TO HAIRWORLD

makeover, Majirel or INOA permanent colour are top picks. To perfect her style, Tecni.Art offers a bouquet of stylers, whether you need to achieve high-hold updos or undone textures.

the Organisation Mondiale Coiffure (OMC), the Cosmetology Allied Beauty Association (CABA) is sending 12 Canadian hairstylists to

f Tom’s Tips

WATER PLAY Whenever your clients go on vacation, they’ll experience different water conditions more ways than one. “Generally speaking, hairstylists become accustomed to the same water conditions,” says Tom Porter, founder and CEO of Malibu C. “Travelling will affect your clients, hair in more than style or colour; there will also be residual

Not Your Average 2-in-1 KMS California Free Shape is a stylist’s best friend.

Simplify haircare without compromising on style with the new Freeshape 2-in-1 Styling + Finishing. It’s one product delivering two results: heat-activated thermal protection and glossy finishing in zero drying time. Plus, the heat-activated style memory technology offers instant flexibility for restyling.

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effects.” Porter says it’s important to know the mineral concentration in the water including calcium, magnesium and copper which affects the treatments that you recommend at home and in the salon.

Malibu Wellness Inc. is a company dedicated to health-based beauty, a leader in the natural wellness category and the maker of Malibu C products. Tom Porter is the founder and CEO.

PHOTOS CLOCKWISE: COURTESY L’ORÉAL PROFESSIONNEL, CHRIS TSINTZIRAS

which can have an impact on their hair in

s a l o n m a g a z i n e . c a

Become the salon of choice for special occasions Ask your sales representative for more details

https://www.facebook.com/RevlonProCanada Twitter: @RevlonProCanada

HAIRLINES NEWS

TOOLBOX

DANNYCO ELCHIM TITANIUM AND CERAMIC FLAT IRON “My favourite feature is the multi-directional plates, which move with the tool, allowing for consistent styling from root to tip on even the finest hair type.“– Dannyco Master Artist and Education Director Andrea Sampson

Contessa Alert!

Digital display and extreme temperature range to 455°F make this iron ideal for keratin treatments.

Now there are more team collaborations and recognition, thanks to new rules and regulations.

You are entering this year, right? Here’s what you need to know.

1. Easier online entry at SalonMagazine.ca/Contessa

2. Creative work may now be shared by entrants in Canadian Colourist and provincial categories.

(This is in addition to the existing rule, where creative work can already be shared between Canadian Salon Team, Makeup Artist and Canadian Nail Artist categories.)

3. Creative work entered in Canadian Nail Artist, Makeup Artist and Canadian Colourist may now be shared by entries in Canadian Salon Team, Canadian Hairstylist, Elite Master Hairstylist and Master Colourist categories. Now go ahead and get to it; it’s your time to shine!

Floating ceramic plates reduce frizz and seal in moisture.

j

Get discovered

worth Win $1, 000 m of products fro Dannyco!

relaunched Schwarzkopf Pure Allure The Professional BC Bonacure Hairtherapy restores hair to its natural perfection.

This year, the Dannyco Education Team is on the road, making

What is more irresistible than a natural

surprise salon visits and

beauty? Strong, virgin-quality hair is

rewarding stylists who are found

now possible for all hair types with the

using Dannyco products. Get

reimagined BC Bonacure Hairtherapy

your team together; if three or

which range includes; Moisture Kick,

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May – Montreal

September – Toronto

essential lipid layer. Translation: elastic,

June – Vancouver

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fortified locks, as nature would have it.

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PHOTOS CLOCKWSE: COURTESY DANNYCO, FINALIST, CONTESSA 25 ELITE MASTER HAIRSTYLIST OF THE YEAR, HAIR: MARTIN HILLIER, THE LOUNGE HAIR STUDIO,VANCOUVER, MAKEUP: TRACEY BOWERS, PHOTO: KALE FRIESEN, CHRIS TSINTZIRAS

Titanium technology ensures superior heat conductivity and performance.

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Provides all-day versatility and flexible hold for up to 72 hours

HAIRLINES NEWS

With Flying Colours Announcing the hottest emerging talent: Sebastian Professional’s What’s Next Awards finalists.

Mathieu Hubert, Propagande Coiffure, Trois-Rivières, Que.

Eight North American finalists, including Quebecer Mathieu Hubert, came forth from more than 30 hairstylists who battled for the chance to move to the final round of the What’s Next Awards in Los Angeles on April 27. The winner will then go on to style backstage at New York Fashion Week in September with the Sebastian Professional Design Team. The Sebastian Professional What’s Next Awards is ground zero for

With summer just around the corner, Bosley Professional

SalonMagazine.ca.

Professional

New Talent/Student

Mathieu Hubert, Propagande Coiffure,

Katey-Bug B., Oasis Hair Salon, Victorville, Calif.

Trois-Rivières, Que.

Emmy J., Freelance, Van Nuys, Calif.

Oliver S., The Harlot, Los Angeles, Calif.

Callena B., Head to Toes Salon, Phoenix, Ariz.

Matthew L., Oxenrose Salon, Oakland, Calif.

Ernesto G., The Harlot, Los Angeles, Calif.

Heather Rae C., Hairroin, Los Angeles, Calif.

Strength Scalp Protect Sunscreen SPF 20 is a light, residue-free nobrainer for clients with thinning hair.

The gentle formula contains noni fruit, which helps keep harm at bay by absorbing UV rays.

In the Thick of It Elevating hair with the new Label.m Thickening Collection.

LifeXtend Complex conditions the hair and scalp, so clients can dive fearlessly into the sunny season ahead.

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It’s no secret that bouncy, voluminous hair is drop-dead gorgeous. As the official hair care product of London Fashion Week, Label.m’s new range includes Thickening Shampoo, Thickening Conditioner, Thickening Cream and Volume Foam. Made with NRG Complex and Time-Release Delivery technology, the line makes hair healthier for up to 48 hours.

PHOTOS CLOCKWSE: THINKSTOCK, COURTESY BOSLEY, SEBASTIAN PROFESSIONAL, CHRIS TSINTZIRAS

HERE COMES THE SUN

new and established talent who dare to push their creativity to the limits. Find out who the big winner is at

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KEVINMURPHY.COM.AU

Image courtesy: Kevin.Murphy

NIGHT.RIDER Firm hold, matte texture paste. Provides a tough hold and a rough matte texture for short or choppy looks. Contains beeswax to seal in moisture. This product has the advantage of being easy to get from the jar and sets on contact.

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Alterna, Babe, BangStyle, Bioelements, DS Labratories, Dannyco, Ego, Johnny B, Kasho, Kevin.Murphy, Lakmé, Logics, L’Oréal Professionnel, Matrix, One Styling, OPI, PureOlogy, Tressa, SpaRitual

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HAIRLINES NEWS

Take the Plunge

GREEN CORNER

International fame awaits you at the Goldwell Color Zoom Challenge 2014!

Share your creative vision with the world by entering the high-profile Goldwell Color Zoom Challenge, now open for entries into categories, including Global Creative Colorist, Global New Talent Colorist and Global Partner Colorist. Your creative work should interpret the Color Zoom Collection 2014 trend, Reallusion.

Entry deadline is May 31, 2014. Gold, silver and bronze Canadian winners will be announced in July, with national finalists competing live at the Color Zoom global event in Berlin in October.

Shrink That Footprint!

Find the complete Color Zoom Collection ’14 Reallusion collection at SalonMagazine.ca/Collections.

Kevin.Murphy cuts down on carbon emissions.

Did you know that to produce an average aluminum aerosol,

Customize curly hair care with the new Curl’n Collection.

With waves making a huge wearable hit, it makes sense that stylists should have all they need to craft the perfect shape. Enter Eufora Curl’n Collection.

These 10 products are specially formulated to target three main curl types: wavy, curly and coily. The promise? Products that work with the hair, not against it. Plus, clients will love the conditioning, hydrating, frizzeliminating elements.

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required during production?

“The same piece of aluminum would need to be recycled 20 times just to cancel out the energy used to create the product in the first place,” says Kevin Murphy, stylist and founder of the brand. Instead, the Anti.Gravity.Spray is newly packaged in high-density polyethylene (HDPE) nonaerosol bottles, which are easier to recycle and significantly reduce carbon emissions during production.

PHOTOS CLOCKWSE: COURTESY GOLDWELL COLOR ZOOM, CHRIS TSINTZIRAS,THINKSTOCK

Because One Curl Does Not Fit All

heavy-energy consumption is

s a l o n m a g a z i n e . c a

WINNER 2013

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Enhancements beyond expectation.

Great Lengths has over 55 hair colours to choose from which can be blended and styled to create the perfect effect for your client. We also offer a full range of aftercare products that are not tested on animals and exclusively developed to expand the lifespan and performance of Great Lengths Hair Extensions.

Visit our website to discover what GREAT LENGTHS EXTENSIONS can do to enhance your career as a professional salon stylist and see our 2014 educational seminar schedule. www.greatlengthscanada.com

HAIRLINES COLOUR

e

Lighten Up Clients going lighter for summer? Here’s what you should keep in mind when you plan their next look!

With the season rapidly heating up, there’s no question that clients will be looking to take their in order to avoid too much of a good thing. Get the low-down on the best ways to go light and bright this season.

One Step at a Time According to Schwarzkopf Professional Essential Looks artist Rossa Jurenas, it’s important to ensure your client’s hair is in the best condition to achieve the lighter look they have in mind. “If they have very dry hair, depending on the shade, they may need two visits to achieve it” says Jurenas. It’s important to prepare your customer for their next look says Redken artist Catherine Allard. In many cases, she says, “Summer has arrived and your client wants to be blonde right now.” To avoid this tough situation, Allard recommends that hairstylists prepare their client for the upcoming season by planning out their desired shade about four visits in advance. By planning out their visits, the hairstylist can pre-book the client while still keeping within their

“

budget.

Less Brass, More Sass “For me, creating the treatment is the key to achieving the vibrancy and longevity of the client’s

When it comes to summer, going lighter requires the proper conditioning treatments,” – Schwarzkopf Professional Essential Looks Artist Rossa Jurenas

colour,” says Allard. To avoid brassy tones, Allard says that neutralizing your client’s undertone at the same level as the colour you’re using is the key. For Jurenas, colour placement plays a big role in keeping your client’s hair in healthy condition and avoiding a harsh colour. With the continuing popularity of ombré hues, Jurenas also says that it’s a little easier to help ac lient achieve a lighter look without the need for full highlights, which can sometimes dry out the hair.

Make Maintenance Count “When it comes to summer, going lighter requires the proper conditioning treatments,” says Jurenas. For her clients, Jurenas will often use a keratin conditioning treatment to repair and restore its natural moisture. Once your client has gone lighter, Allard also emphasizes the need for the right products. “To keep brilliancy, you need to suggest home care products to rebuild the integrity of the hair at home and have a better canvas for the client’s next visit,” she says.

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TEXT: ANNA LEE BOSCHETTO, MODEL PHOTO COURTESY SCHWARZKOPF PROFESSIONAL SPRING/SUMMER 2014 ESSENTIAL LOOKS

colour in a lighter direction. And as a professional hairstylist, you'll want to provide guidance

salonmagazine.ca

SILKY, SMOOTH, FRIZZ-FREE HAIR

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heat protection

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A complete regimen to smooth, soften and control frizz www.eufora.net Available in May. Contact your sales representative for complete launch details.

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OUR PROMISE‌

HAIRLINES NEWS

Editor’s Picks

Here’s what’s hot on the shelves.

Schwarzkopf Professional OSiS Perfect for at the gym or in a carry-on, the new mini Session Label Dust-It flex is a mattifying powder made with lava rock. Info: schwarzkopfprofessional.ca

Paul Mitchell Give your guy an allseason winner with Mitch Heavy Hitter Deep Cleansing Shampoo.

Info: paulmitchell.com

TEXT: VALERIE LAM, PHOTOS: CHRIS TSINTZIRAS

Joico Like cozying up in an oversized towel, feel (and smell!) good all over with Pink Vanilla Nourishing Body Butter.

Info: joico.com

ColorProof Lifeless hair is pumped with volume from ColorProof SuperPlump Volumizing duo.

Info: colorproof.com

Moroccanoil Just like silk, the newest addition to Moroccanoil Body, Pure Argan Oil, glides on lightly, offering skin sheer luminosity.

Info: moroccanoil.com

SST Cosmetics Inc. Yes flawless skin is achievable every day.

SST Cosmetics CC Cream Color Correcting Foundation is your secret weapon. Info: sstsignatureseries.com

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Sponsored Content

Let Redken Canada take the lead in bringing you and your salon to the next level of excellence you have only dreamed of.

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REACHING FOR THE TOP

W

hen salons partner with Redken, not only are they accessing the latest technologies, innovations and fashion trends from the industry’s best but they are also guided into making their business more profitable and more efficient. Moreover, Redken has developed an exclusive partnership with Summit Salon Business Center to create customized business solutions to help stylists and salon owners earn, learn, live a better life and have a more rewarding career. Here, we spoke to four entrepreneurs from across Canada who have all seen very tangible results when partnering with Redken.

Read on to find out how Redken and the Summit Salon Business Center have changed their lives.

Roberto Barbosa Salon Escape Toronto, Ont. Since joining the Summit Salon Business program with Redken, my business has grown 128 per cent and it opened my eyes to new marketing strategies.

Social media now accounts for half of our new clients, salon’s cancellations fell dramatically and no-shows decreased by 40 per cent.

The system is principle-driven, and I don’t feel like I'm being held hostage anymore. I don’t have to be cutting hair 24/7 to make my business grow.

Since being with the Summit program, my business is now operating much tighter and leaner, which has improved our bottom line, even in a poor economy.

Bev Morros hairBenders Airdrie, Alta.

Glennys Shouldice Pure Hair Studio Kitchener, Ont. I have been working with Redken since 1999, when I took over the salon. The brand was already there, and we continued with it because once you’re used to the Redken standards, it’s hard not to have those same expectations.

With Redken, I find consistency and support.

Dean Moore Michauds Salon Spa Surrey, B.C. Our gross sales has grown 16 per cent from 2010 to 2013, and during this time we’ve lost

Redken’s education program has helped me master my skills, and the salon’s level of performance has increased steadily. In 2012 we grew by 14 per cent and last year we increased our business by 16 per cent.

11 stylists. Through the Summit program, we were able to build nine new stylists’ careers, while still building our gross sales.

Losing established stylists can be a tough situation for a salon, but we came out on the other side, stronger, more organized and profitable.

Before, I was a stylist who owned a business, but now I have become a business owner who happens to be a stylist.

There’s always something new and exciting with Redken and the Summit Salon Business Center, and they are always a step ahead.

Our business has grown by leaps and bounds since we partnered with the Redken program. We hired a consultant right away and our gross revenue has doubled in four years.

At our salon, we have some amazing stylists, and we’re constantly focusing on education to further their craft.

With Redken, we have the opportunity to bring in international artists for private education classes! It’s always fun to play with the big kids at Fusion and Symposium.

We’ve done every education program and sometimes we do them twice.

We like to work with them as a group.

I love the system and what it has brought us.

Salon Magazine in partnership with Redken 5th Avenue NYC

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PHOTO COURTESY CND

Nail Niche

salonmagazine.ca

Flip for fashion-inspired collections, scorching-hot hues, a vintage-glam salon and more...

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Nail Niche SPOTLIGHT ON… Essie Canada lead nail artist Rita Remark on backstage fashion.

Pro Performance Freshen up your skills with the long-awaited, highly-anticipated CND Shellac Pro Certification program.

Designer collaboration It can be as simple as designers requesting a certain shade or as intensive as a meeting with fabric swatches and nail art demos.

Backstage pass Working on a runway show is challenging because we are manicuring the models’ hands while they’re in hair and makeup.

What is the one business asset you can be certain of? Your staff’s expertise. Gain a professional edge by signing up for CND Shellac Pro Certification, now available through participating authorized distributors.

Who’s it for? Veterans and newcomers alike. The certification program offers individual nail pros standardized training on all CND Shellac protocols. Nail technicians retain their CND Shellac Pro Certification wherever their career takes them. What’s in it for me? Successful graduates are listed online through CND Shellac Pro’s certification directory, which underscores the credibility of nail technicians and salons around the world.

Essential Enamels

OPI

LCN

BIO SCULPTURE

ESSIE

SPARITUAL

CHINA GLAZE

HAND & NAIL

ARTISTIC NAIL

Sheer Tints

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Cue the black

Bring on that

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HARMONY

DESIGN

elevate top

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The Carnival

lights with

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Amp up acrylic

Toughen up

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brush that

collection has

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Surprise, the

services with

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imperfections

collection.

packed with

and powder

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chunky glitter.

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new level with

yields precise

bold shades

collection,

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design every

that shout like a

glowing with

pigments.

time.

ringmaster.

vibrant hues.

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PHOTOS COURTESY ESSIE, CND, CHINA GLAZE, HAND AND NAIL HARMONY, ARTISTIC, CHRIS TSINTZIRAS

Fashionable inspiration By recreating runway looks, posting images on Instagram and other social media accounts, then Go to SalonMagazine.ca/Nails tagging the designer who inspired to see Polished Girlz on the Ellen the manicure, nail artists keep Show! themselves relevant.

salonmagazine.ca

THE COLOUR WE

LOVE

Nail Niche Finalist, Contessa 25, Canadian Hairstylist of the Year, Hair: Alina Friesen, A Michael Levine Salon Group, Vancouver Nails: Stefania Flex Makeup: Maee Kroft Styling: Wendy Cook Photos: Kale Friesen

To see more images from this collection, go to SalonMagazine.ca/Collections.

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POP ART With cheerful lightness, bold hair and nails go together like sugar and candy.

salonmagazine.ca

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Nail Niche

To see more images from this collection, go to SalonMagazine.ca/Collections.

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From neon to chrome shades, reptilian to holographic effects, CND’s designs at The Blonds Spring/ Summer 2014 show launched fantasy nail art out of this universe.

Photos courtesy CND salonmagazine.ca

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PHOTOS: DAVID PICARD

Nail Niche

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Right on Point The revamped Tips Nail Bar offers style-smart services in the heart of Toronto.

F

By Valerie Lam

The Big Reveal or glamorous, editorial nails, Tips Nail Bar owner

Leeanne Colley sets the standard. Her comprehensive portfolio includes cover model looks for major

Canadian fashion mags, not to mention that Colley’s team is fashion week’s go-to techs for Greta Constantine, Lucian Matis and more.

Naturally, it makes sense that Colley felt that her salon space should also be reflective of its top billing in the fashion sphere.

Working with Giorgio Lostao of Ridiculous Design, Colley shared her mood board filled with textured wallpaper samples and old Hollywood images, which “Giorgio took to a whole new level with a Parisian feel,” she says. “We worked really hard to get to where we are today. We started small and have grown so much—from two to 10 staffers—in such a short amount of time.”

Now hosting services on two 12,500-square-foot levels, Tips Nail Bar renovated with the addition of the lower floor, which offers guests a private aesthetic experience, including facial treatments, eyebrow maintenance and makeup application. Outfitted with nine manicure and six pedicure stations, the sun-filled main level features a chic console with a contemporary combination of white and chestnut flooring. With shadow-box frames displaying selections of the team’s exquisite nail art through the years, the renovated Tips Nail Bar is a treasure of expertly curated design.

S

The Details Opened in 2006; renovated in 2013 Design: Giorgio Lostao, Ridiculous Design

The Brands CND OPI Essie YSL

The Staff 1 aesthetician 9 nail technicians

The Website Tipsnailbar.ca

See the complete collection of salon renovation photos at SalonMagazine.ca.

salonmagazine.ca

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63

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Combining luxe detailing with professional services sparks the energy and excitement that keeps your clients yearning for more. salonmagazine.ca

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salon

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Nail Niche Contessa 25 Finalist, Canadian Nail Artist of the Year

It was Judy’s lucky first shot at putting together this photoshoot, and the results speak for themselves. Now a freelance nail artist based in Toronto, her background is in makeup and nails and she gives mad props to her mentor, Rita Remark, who is Essie Canada’s lead nail artist.

1

Judy Lim different styles are clean, put-together and

the industry with crystal-clear confidence.

classic,” says Judy, who matched deep

Her style? “It’s minimalist, simple but

shades with classic tan hues for a current

different and luxurious,” she says. That same

palette in this collection.

discerning eye conceptualized this striking

Sans distraction

collection. “People are no longer going for super-long shapes but rather wearable styles,” she says. “You can design a unique nail

Models were dosed (and unharmed!) with black spray paint while producing this photoshoot— an experience Judy laughs about when

without it being overdone.”

remembering the clean-up. For close-up images

A touch of luxury

of the nails that were dynamic yet effortless, she

Judy incorporated the look of three textures:

opted for a one-hand shot. “I like the simplicity—

ostrich leather, shearling and glass. “These

they’re not over the top,” she says.

“

I’m inspired by Canadian winter fashion. Winter is a creative season because the style has to look good but keep someone warm.

”

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Wedges gives a slightly varied shade of tan to complement overlaying colour accents.

S

2

EZFLOW NAIL SYSTEMS GRAND ARTIST OVAL 508 Literally her

standby tool in life, Judy swears by this brush, which she has used since school and has brought to photoshoots and fashion weeks.

3

OPI GELCOLOR

My Vampire is Buff is a shade that’s like a nude primer for Judy’s canvas and suave designs.

PHOTOS: MAKEUP AND NAILS: JUDY LIM, PHOTO: HUBERT YE HUA, PRODUCT PHOTOS COURTESY ENTITY BEAUTY, AMERICAN INTERNATIONAL INDUSTRIES, OPI, INSPIRATION PHOTO: COURTESY REDKEN

This rising nail art star is making her way into

ENTITY ONE COLOR COUTURE in Cork

salonmagazine.ca

NAIL YOUR PROFITS WITH

PLUS ONE

Finding yourself challenged with how to increase your salon profitability (ie. cash flow) and differentiate from the speed of service business model?

CND has your answer. Mix and match ANY or ALL the CND system services to better meet your clients’ needs and bring in more profit per service. It’s time to set your salon apart with CND. CONSULTATION

PRESCRIPTION

PLUS ONE

HOmECARE

Inquire about clients nail and foot care needs (diagnosis)

Suggest most appropriate base service (based on nail type)

Offer 1 additional service to increase perceived value and client loyalty

Recommend at home options to improve nail health and increase retail sales

BASE

PLUS ONE SERVICE

HOmE CARE

CND VINYLUX Polish Application

Almond Spa Manicure/Pedicure

CND VINYLUX Weekly Polish and Top Coat

BLESSED

+

CHALLENGED

NAIL TYPE

HOW IT WORKS

+

Additional Profit

avg. price: $10

avg. price: Spa Mani: +$25, Spa Pedi: +$50

avg. price: +$23.80 (1 colour + 1 top coat)

CND Shellac Manicure (incl. removal)

Additives

CND Shellac At Home Removal Kit

78%

TOTAL BILL

$58.80

availability: September 2014

+

+

Additional Profit

avg. price: $35.00

avg. price: +$10.00

avg. price: +$12.40

Brisa Lite Smoothing Gel (incl. removal)

CND Shellac

Solar Oil

+ avg. price: +$7.00

avg. price: +$14.40

Brisa Gel Enhancements

CND VINYLUX

Scensations Lotion

29%

TOTAL BILL

+

$56.40

Additional Profit

avg. price: $48.00

avg. price: +$2.00

avg. price: +$12.40

Liquid and Powder Enhancements

CND Additives

Cuticle Eraser and Glossing Board

avg. price: $45.00

$57.40

Additional Profit

avg. price: $35.00

+

34%

TOTAL BILL

+

+ CURSED

PROFIT

+

15%

TOTAL BILL

$62.40

Additional Profit

avg. price: +$10.00

avg. price: +$21.66

32%

TOTAL BILL

$76.66

CND ULTImATE ExPERIENCE SERVICE CND Brisa Gel

CND Shellac

+

HOME CARE

CND Additives

+

CND Almond Spa Manicure

+

+

Matching CND VINYLUX to Shellac, Solar Oil, Cuticle Eraser, Almond Hydrating Lotion

PROFIT

=

Profit

60%

PRO TIP: For best results, use CND service essentials: CND Nourishing Remover, Scrub Fresh & Cuticle Away

avg. price: $48.00

avg. price: +$12.00

avg. price: +$10.00

avg. price: +$10.00

*All pricing based on salon average pricing per services. See CND Canadian Cost of Service guide as reference.

avg. Price: +$69.60

TOTAL BILL

$149.60

Membership Has Its Benefits Searching for ways to put your salon on the map? Here’s the scoop on salon loyalty programs that will help keep your salon on the cutting edge.

The Studio, Wella Professionals

By Anna Lee Boschetto and Yasmin Grothé Redken Club 5th Avenue Business Development Program

L’Oréal Professionnel Elite Program

and marketing tools, including branded printing

Favourite Features: At the beginning of the

Benefits of Being Loyal: According to Steel,

Favourite Features: Access to more than five

year, the sales rep visits the salon, highlighting

one of the best perks is having the opportunity

decades of innovation in products, programs and

the seven touch points to enhance the

to attend Goldwell’s Color Zoom global event in

practices that are designed to ignite creativity

relationship with the client. Within the program,

Berlin. “When you’re embracing the full portfolio

and skills. From personal-based education, such

salons also have the opportunity to use their

of what’s offered and you’re more engaged in

as colour certification to key business resources,

points and attend special events such as Color

education, you can instill this information to your

including the Summit Salon Business Center, the

Trophy and other international gatherings.

clients,” says Steel.

program’s benefits are endless.

Benefits of Being Loyal: “This program

Are You Ready?: Salon owners should speak

Benefit of Being Loyal: Redken’s Club

will make your business grow,” says Mathieu

with their sales consultant to find which level

5th Avenue (C5A) is an exclusive business

Bouchard, marketing group manager for L’Oréal

of membership they qualify for as the program

development program designed to be tailored

Professionnel. “It’s almost like having your

features four.

to your salon’s needs. Whether it’s increasing

personalized consultant working with you.”

customer retention or staff development, the

Are You Ready?: As soon as you become

TIGI InCrowd

learn, earn and live better lives.

a L’Oréal Professionnel salon, you're able to access the program. Since the focus is on

Are You Ready?: With four membership

helping elevate salons as a business, owners

levels, including Bronze, Silver, Gold, and

may have access to

Platinum, “It is a conversation that between

advertising campaign, or bring the whole team

the distributor sales consultant [DSC] and

to an education seminar.

the salon owner, once they discuss their

a budget for a small

Favourite Features: Offering members a discounted rate on eduction, the program focuses on providing in-salon training opportunities, along with education at TIGI’s Academy in New York and Learning Lab in Dallas.

Benefits of Being Loyal: “By being very flexible, we ensure that the salons and

objectives and current situation,” says Bianca

Goldwell Salon Alliance

Adorante, project leader for Redken Canada.

Favourite

“Number one is

Taylor Hooker, TIGI’s InCrowd coordinator. For

“The DSCs are industry experts, and their

education for owners and stylists,” says Kate

example, you'll get bonus points if you’re

role is to coach, motivate and assist salons in

Steel loyalty program manager. With this rewards

spending more on colour so that you can use

developing their business.”

program, salon owners can also access business

your points in that area.

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s a l o n m ay + j u n e . 1 4

t

Features:

stylists get a return on their investment,” says

PHOTOS: COURTESY WELLA PROFESSIONAL, SCHWARZKOPF PROFESSIONAL, GOLDWELL, REVLON,TIGI

goal at Redken is to help stylist and salon owners

customized for their salons.

s a l o n m a g a z i n e . c a

If

In

Dou

Du

b t, S u r f I t

Model is wearing “Wait N’ Sea”

t

St

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ke ed T o Be Soa

n e O u r T hin g

W a it

Su

Ou

N ’ Sea

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Fe

M o r e P a c i fi c

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Follow us on:

Available exclusively at fine beauty supply stores.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.

App Store is a service mark of Apple Inc.

Make Your Mark Having access to branded marketing materials adds instant crediblity to your salon. From customizable templates to collections, salons have multiple opportunities to stand out from the crowd.

Are You Ready?: With the ability to join throughout the year, salon owners have a direct connection to the program coordinator for answers to any questions about the program and funcitons of the website. While the program currently offers one membership level, a system for smaller salons is in the works.

ClubSKP, Schwarzkopf Professional Favourite Features: In place for nearly a decade, ClubSKP was relaunched with a fresh look. “It’s a program that’s clean, simple and very easy to use,” says Heather D’Ospina, senior brand manager for Schwarzkopf Professional Canada.

Club Matrix Favourite Features: Education is a key part of their membership, along with exclusive access to the salon locator on the Matrix website. Matrix also partners with Green

Benefits of Being Loyal: “We offer the

Benefits of Being Loyal: Club Matrix

Revlon Professional Elite Salon Program

Are You Ready?: Ask the distributor sales representative about registering, or register online with a Canadian salon address, and an account number from an authorized Matrix distributor.

Favourite Features: The primary focus of the Revlon Professional Elite Salon Program is having accessible in-salon education. “We surveyed stylists and that’s what we heard loud and clear,” says Jessica Stevenson, marketing director for Revlon Professional. “As you rise up the levels, your benefits become richer and richer.”

Benefits of Being Loyal: It’s a great

Excel with Education

TIGI Academy, Soho, N.Y.

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s a l o n m ay + j u n e . 1 4

to gain and retain potential clients. You have someone who is looking to invest and build you,” says Stevenson..”

Professional Brands distributor representatives

monitor their account on their own.

through an education program.

Professional brand, salons have more tools

adding that this helps boost the salon’s branding.

points to register in the program.

new visuals, or expanding their technical skills

Show trips. “With the support of the Revlon

the salons use on a regular basis,” says D’Ospina,

register online at anytime throughout the year and

program helps a salon grow, whether it's with

materials, destination training and World

salon owners reach out to their Revlon

across Canada, so members can use their

When used effectively, a professional loyalty

in them with education, branded merchandising

Are You

Are You Ready?: Salons have the flexibility to

offering them the education tools they require.

backed by a manufacture who is willing to invest

flexibility to purchase branded merchandise that

Circle Salons, a recycling program for salons

focuses on the needs of professionals by

opportunity for salons to build their business,

Giving salons accessible training is a key focus for manufacturers. With a varied portfolio of training and opportunities available, member salons also have access to academy education or participate in global events.

Ready?: Stevenson suggests

who can connect salons directly with Revlon Professional Brands regional managers for further information.

Wella Global Connection Favourite Features: The program allows you to combine purchases from the three major P&G professional brands (Wella, Sebastian & Nioxin) and earn points. “The program has been in effect for over 15 years but was updated in order to make it more user-friendly and accesible online,” says Jeannette Keir, commercial leader for Wella.

Benefits of Being Loyal: Education seminars taught at the Wella Education Center in Canada, Wella Studios in the U.S., Vidal Sassoon Academies and other authorized Wella Education events and travel packages to Wella’s NATVA as well as co-advertising and customized salon branding initiatives.

Are You Ready?:

The Wella/Sebastian/

Nioxin sales consultant can enroll the salon into the program.

S

s a l o n m a g a z i n e . c a

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14 days of

exceptional colour and shine + the extra nails deserve.

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Retail Therapy When the competition gets fierce, increase your salon sales by tapping a little further into your loyal client base.

a

s a salon owner, it can be

explains Remes, adding that no matter how

need to be educated about the formulations

challenging to convince your

junior or senior your staff, they still must be

of the professional products available at their

staff to sell more. But despite

committed to offering clients the full-service

salon.” As Dede Sgardelis, senior marketing

the fact that stylists say they find it difficult

experience, which includes at-home products.

manager for Joico, explains, if the customer

to broach the subject of retailing, sales

Similarly, Blake Rector of Salonware Software

doesn’t have the right tools, they’re never

professionals say it’s all about creating the

believes that successful product sales is all

going to be able to recreate the look that

right environment for success. “There are

about offering your expertise as a professional

made them feel so great when they left

opportunities to create product touch points

by offering the right solutions. “You’re selling

your salon. “Your clients may not be able to

throughout the salon,” says Sue Remes, a

a high-quality service and you need to share

replicate their looks at home,” says Sgardelis.

sales and marketing consultant who has

the knowledge you have,” says Rector. Quite

“As a stylist, you need to share with them

worked

Kevin.

simply, your credibility as a professional gives

the products that will solve their problems.”

Murphy. “Obviously some of those points are

clients a reason to believe in the products you

After all, you have a captive audience for at

going to be more experiential than others;

are recommending.

least the 45-minute service and that's ample

manufacturers

like

think of ways to make product discovery fun for clients.” Here are three foolproof tips that every salon can use to boost their retail sales, without feeling like they’re pushing product.

Make the consultation count “From the moment a client walks into the salon. until the moment he or she leaves, products can be a part of the conversation,”

facebook.com/SalonMag

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s a l o n m ay + j u n e . 1 4

time to explain how the products you’re using

Perfect your product knowledge As it turns out, the depth and delivery of

every day can help them at home.

product knowledge that your team can

Don’t overlook reception

instantly tap into can make or break sales

When it comes to a successful retail strategy,

opportunities. “A lack of product education

Remes says that “reception staff can play a

is

major part in helping to close the sale—not

the

biggest

obstacle,”

says

Imran

Zalfackruddin, CEO of Milano Software. “Staff

to mention navigate the product displays.”

We Asked, You Answered

”It’s about education: speaking to clients about

What are your top tips for boosting product sales in your salon?

Once my clients understand the difference and

their hair and suitable professional products. see and feel the results, I rarely have a challenge convincing them to buy.“ – Donna Girvan-DiSalvo

t

with

PHOTOS: THINKSTOCK, FINALIST, CONTESSA 25 SALON INTERIOR, L.A. COIFFURE ET SPA, LASALLE, QUEBEC, PHOTO: ALEXIS FORTIN, CHRIS TSINTZIRAS

By Anna Lee Boschetto

s a l o n m a g a z i n e . c a

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After stylists have walked clients to the front

Sample Sale!

of the salon, Sgardelis recommends reception staff give the client a moment before walking over to them and finding out if they need help.

Give your clients the opportunity to try before they buy.

Rector also suggests reception staff makes use of the software features that allow them

While some salon owners believe that sending

to reference a client’s service history, this way

their clients home with a sample is costly,

staff can easily recommend a product that a

it can actually be a worthwhile investment.

client is already using, resulting in a quick and

“Some salons are gotten progressive in giving

easy sale.

samples,” says Imran Zalfackruddin, CEO

When it comes down to it, Remes reminds hairstylists

that,

receiving

of Milano Software. “And using it as a seed

experienced

product recommendation can be a lot of fun

that’s planted in the client.” Many stylists

for clients. “They want to discover solutions

who use samples as part of their retail

that allow them to look and feel better,”

strategy are giving clients a reason to return

explains Remes, adding that, quite simply,

to the salon before their next appointment.

“they trust their hairstylist to guide them.”

S

What are your top tips for boosting product sales in your salon? ”I let them know that the harsh sulfates [in

”I point out how healthy my hair looks, even

”Simple: You wouldn’t put regular gas in a

some products] are stripping all moisture and

though I’m a colour chameleon, and explain

premium car, so why put low-grade product on

colour from their hair and the conditioner is

that it’s due to using the high-quality products

your new luxury hairstyle?“

just a cover-up.“

that we carry in our salon.“

– Alicia Soulier

– Michelle Brisson

– Jerica Wentzel

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s a l o n m ay + j u n e . 1 4

salonmagazine.ca

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Taking Care of Business

Industry experts give the 411 on overcoming your top business challenges.

W

By Valerie Lam

e’ve all been in a business

Mahoney. He says that the owner needs to

rut. Whether your top

promote a salon culture that motivates staff—

stylists are walking out the

even your most senior experts.

salon door, your salon team members need a

According to Mahoney, there are four key

little pep in their step or you can’t quite figure

secrets to boosting the energy and motivation

out the best way to increase the bottom line, you

in your team. First, the work has to be perceived

need to get past the obstacles in order to realize

as meaningful, which is an easy one since

the opportunities. We’ve gone to the industry

“stylists want to make people feel beautiful,”

experts and pulled together the business

he says. It’s also important to be clear about

solutions you need to turn things around.

what is expected of your team—that means providing a clear vision and structure to the salon

Having

conducted

business

seminars

in

Canada and coached salon owners across North America through Summit Salon Business Center, program founder and president of Salon Consultants International Peter Mahoney says that the number one challenge is finding, training

environment. There should also be a mutual respect and professionalism between team members, which makes everyone feel good about coming to work every day. In the end, it’s up to the owner to set the tone and ensure that staff feel challenged and trusted to excel.

How to Pick ‘Em

Consider these essentials when hiring your next talent.

1

Hire the attitude;

train the talent. Staff

and retaining great staff. Suki Takagi, founder

Increasing service prices

of Vancouver-based salon Suki’s Salon Spa

According to Venus Beauty Supplies presiden

Academy, is an example of what happens when

Vince Riverso, "a good increase range is 10

owners are positioned as mentors for staff. At

to 20 per cent. Hairstylists should be able to

Suki's, investing in your staff members will not

feel out what clients are willing to pay for.”

only improve service levels but also create a

Depending on how busy and confident stylists

team of qualified managers and even, perhaps,

are in their work, salons should revisit price

during the interview, creating

future owners.

can be molded to your salon’s technical styles and philosophy, which underpin the day-to-day operations.

2

Ask situational questions

increases every few years. There are different

scenarios that demonstrate

Takagi says that the key is identifying each

was to do this. “If a salon is raising prices

how they will behave under

staff member’s needs and giving them action

across the board, stagger it every few months,

the heat. This will also give you

plan opportunities to reach their potential. “One

among different stylists on your team. This

a picture of how they might

person wants to be a great international artist,

multi-level system gives the client a reason to

gel with your team—and if

which means you need to point out photo shoot

stay in the salon and go with another stylist, if

they’re high maintenance.

and on-stage opportunities. Others want to

needed,” he advises.

3

Since hairstyling is a

be ambassadors and educators; which require

Believe it or not, there’s also a marketing

arranging speaking or performing opportunities

benefit to raising prices: “New clients believe

service industry, look for

with academies and manufacturers.”

that if you’re charging more, you must be worth

qualities in staff that show

it,” says Riverso. This gives the view that you’re a

they are willing to serve, care

stylist in demand, so they better pre-book!

about the client and provide

Boosting staff morale “Human beings are naturally motivated; if they are not, something is de-motivating them,” says

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S

excellent customer service.

PHOTOS:THINKSTOCK

Buidling a top team

s a l o n m a g a z i n e . c a

/dannycobeauty

/dannycohair

www.dannyco.com

©2014 BabylissPRO™

Volume • Style • Protect

Now Trending After the frenzy for luscious curls and braided bonanza that were all the rage last fall and winter, hairstyles are stepping back to a less ornate approach, with elements of controlled rebellion for spring and summer.

SHORT AND CHIC Short hair is in the air, and Robin Wright’s House of Cards character, Claire Underwood, is the “it” girl of the day. Yes, everyone is head over heels in love with this new interpretation of short, which has some sensuality to it but is still very chic and classy. It's the perfectly polished cut for the professional. “This is a slightly geometric haircut that still has some roundness to it at the nape of the neck. And what’s fun about it is that you can interpret it as super-classy and sophisticated or very rocker chick with a slight Mohawk and light pastels under the top layer of hair if you want to go for a more extreme look for a bolder client,” comments Karine Jacques, artistic director for Oligo Professionnel.

Another style icon who came back with a bang on the trending radar earlier this year was Pamela Anderson. Gone are the ho-hum sun-kissed locks and hello pixie-chic platinum!

According to Chabot, pastels are here to stay and will become mainstream

CANDY CRUSH

hues, “particularly those shades that are dusty or have a very slight trace of

“Celebrities are still the top contenders for giving new direction to trends,

pink.” Case in point, we are seeing a lot of pinkish blondes at many of the

so they continue to be relevant”, confirms Alex Chabot, artistic director

big colour brands.

for Matrix Design Team Canada. “For spring/summer 2014, at Matrix we

At the same time, for some stylists like Olivier Miotto who won the

are having a lot of fun with pastel effects: peach, coral, candy pink. The

2014 Contessa Session Hairstylist of the Year, pastels are at the tail end of

hip factor of the cut is accentuated with these splashes of colour. Our

the trend spectrum. “I think that by next fall that will be it for these new

new lacquers are great for this, particularly for clients who want a regular

nuances.” Time will tell, but in the meantime, it can be fun to experiment

change of colour since the pigment does not penetrate the hair’s cortex.”

with colour that’s a bit out of the box. No pun intended here!

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PHOTOS THIS PAGE: LEFT: COURTESY OLIGO PROFESSIONNEL, PHOTO RIGHT: HAIR: D & J AMBROSE ART TEAM, MAKEUP: MARY JANE FROST, STYLING: HANNAH TEARE, PHOTO: JENNY HANDS, OPPOSITE PAGE: COURTESY WELLA PROFESSIONALS

By Yasmin Grothé

s a l o n m a g a z i n e . c a

SOME LIKE IT RAW “Right now I’m doing a lot of styles that have a raw quality. I’m even cutting the hair dry to create a bit of a jagged effect,” says Miotto, musing about the new cuts he is creating in his Old Montreal boutique salon. “I’m really into that choppy effect, with the longer fringes that we saw at the latest Chanel fashion show.” That said, his imperfections have a studied precision. He cuts clients’ hair dry, has it washed and then meticulously finishes the style. The result: dishevelled and very natural, completely in line with the zeitgeist that is also echoed in Urban Native, the latest Spring/Summer 2014 TrendVision collection from Wella Professionals, “which is inspired by the idea of worn-in comfort with grown-out contours.”

When it comes to fave finishing products to create these lived-in looks include dry shampoos, texture powders and salt sprays are all sure bets. “Anything that will add a ton of density, with a bit of a dusty finish and matte texture,” explains Miotto.

THE BOB WITH BOD Having returned from a Sassoon education session in London, Daniel Benoit, a L’Oréal Professionnel portfolio artist and regular at top-tier hair competitions, says, “They have just killed everything that’s geometric.” According to Benoit, “Extreme angles are gone, and they are now focusing on bringing softness to the styles.” It’s a total departure from what made Sassoon famous in the ’60s and was a mainstay of the house.

When it comes to styles this summer, Benoit says there will be a lot more softness and texture. “It’s an international trend that’s coming on strong.” Hair is thinner, and fringes are heavier but also softer. It’s all about creating a new idea of balance. “Everything that’s under the top layer of hair is textured and natural. I don’t put any tension on the hair anymore when I’m cutting it.” When the layers of hair fall on top of each other, there’s a disconnect but the look retains a natural appeal.

“The shorter bob will give way to longer hair, says Miotto, adding that “It’s about elongating that look.” At the Oscars this year many, beauty bloggers created a big buzz on social media by declaring Academy Award winner Jared Leto’s surfer-dude ombré locks the best hair of the night —a sentiment Miotto shares when he shares his thoughts on the actor and singer-songwriter’s signature style.

S

GET YOUR STYLE ON!

Here’s the skinny on Spring/Summer 2014 styles.

1. Finishes are natural 2. It’s all about texture 3. Chunky fringes 4. Pastels are “it” shades!

5. Ombré for guys 6. Combination of shears and blades to create raw edges 7. Undercuts that give volume Go to SalonMagazine.ca for an exclusive men’s cut and style feature.

salonmagazine.ca

m ay + j u n e . 1 4

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Hair: Angelo Vallillo, Zullo & Holland, Nottingham, U.K. Makeup: Rosanna Velin Photos: Richard Miles

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Drama Queens Sheer power rushes through this winning 2013 British Hairdressing Awards collection.

salonmagazine.ca

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salon

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Hair: Cos Sakkas and Francesco Fontana for Toni&Guy Lookbook Makeup: Lan Nguyen Styling: Sara Dunn Photos: Andrew O’Toole

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Reclaim that summer vibe in a sleek and sexy style.

T R O S E R O R T E R salonmagazine.ca

m ay + j u n e . 1 4

salon

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to

Way

Gilded and dark themes are what make this collection oh-so-sultry.

Glow

To see more images from this collection, go to SalonMagazine.ca/Collections.

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salonmagazine.ca

Hair: Dale Herne and Isabella Hyde, Rush Hair, London, U.K. Styling: Nina Sobers Photos: Rio Romaine

salonmagazine.ca

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Photos courtesy Schwarzkopf Professional

Candy Dandy, Metallxx and White Hot, the trends from the Schwarzkopf Professional Spring/Summer 2014 Essential Looks collection, are brimming with designer inspiration and versatile runway delivery.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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LEADER OF THE PACK

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To see more images from this collection, go to SalonMagazine.ca/Collections.

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Undone style is married with stonewashed shades in the Wella Professionals TrendVision 2014 Spring/Summer collection Urban Native.

Photos courtesy Wella Professionals

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Finalist, Contessa 25, Master Colourist of the Year Hair: Timothy Switzer, Timothy & Co. Salon, Oshawa, Ont. Makeup: Cody Alain Photos: Greg Swales

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Iridescence drips like jewels from this collection’s rich colour and extravagant sheen.

gloss factor

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Hair: Tracey Hughes Colour: Vic Piccolotto, Mieka Hairdressing, Melbourne and the Gold Coast, Australia Makeup: Annika Bowen Styling: Melvin Royce Lane Photo: Karla Majnaric

#CyberP unk Hacker The look of high-tech sci-fi just got hotter.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Finalist, Contessa 25, Elite Master Hairstylist of the Year Hair: Jorge Joao, Koi Hair Studio, Brampton, Ont. Makeup: Meaghan Bell-Gregory Styling: Jérémie Côté Photos: Nicole Duplantis

Do a double take! Burnished metallic tones give the hair a second glance.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair: Tracey Devine Smith, Angels, Aberdeen, Scotland Makeup: Adam de Cruz Styling: Clare Frith Photos: Jack Eames

Fearlessly Finished From smooth to tousled and matte to high gloss, the mastery of textures steals the spotlight.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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GOLD SPONSORS

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AUGUST 1, 2014 Gala

NOVEMBER 9, 2014 Go to SALONMAGAZINE.CA/CONTESSA for entry form and complete rules.

PRESENTED BY

SALON PROFILE

Aveda Canada’s creative director, Kristjan Hayden, and the team onstage at Aveda Congress.

Creative Dimensions Combining his penchant for makeup artistry and love of hairstyling, Aveda Canada’s Kristjan Hayden shares why his multi-disciplinary career path works.

clients er of celebrity Hayden’s rost shank. ck ui Cr i ss k’s Je includes eTal

G

rowing up in a family of

schedule, Hayden says it’s the opportunity to do multiple

creative

helped

projects that keeps him invigorated. “When I look back

Kristjan Hayden cultivate his

on a month, I never really feel that I’m in 1,000 different

passion for the industry. “I

places at once,” says Hayden, who admits to doing a

spent a lot of time drawing,

great deal of preparation for each project. Perhaps it’s his

building and sculpting; it’s

thorough research that enables him to feel comfortable

been a very natural extension,” says Hayden. But it was

and appear relaxed, whether he’s behind the chair or in

his grandmother, a hairstylist, painter and musician,

front of the camera.

individuals

whom Hayden credits with setting an example for taking

Hayden’s thoughtful attention to detail is something

a multi-disciplinary approach to the craft. Training first

that he can't stress enough with up-and-coming

as a makeup artist and then a hairstylist, it wasn’t until

hairstylists who are hoping to do what he does. Although

Hayden moved from Winnipeg to Toronto that he reaped

he says that today’s hairstylists don’t necessarily need to

the benefits of employing both professions. While

have multiple disciplines as he does, it doesn’t hurt to be

working at Toronto’s Civello Salon and Spa, he attended

well rounded either. “Work at as many different things

the Aveda Academy to refine his skills behind the chair

as you can. There’s always an opportunity to assist on

and, within a few years, Hayden was in a dual role as a

shoots and shows and that sets you apart from other

makeup artist and hairstylist.

people. It’s very valuable,” he says.

Now the creative director for Aveda Canada, Hayden

Whether he’s distilling the latest beauty advice on

believes it’s been his multi-disciplinary career approach

television or helping a client achieve a new look in the

that has afforded him such a varied portfolio that

salon, Hayden still says the most important part is making

includes editorial, television and runway projects. “My

someone feel great. “It’s a personal, almost emotional

dual role has been an integral part of vision crafting,”

experience,” he says, adding that, while honesty is key, it’s

says Hayden. “You’re seeing not only hair and makeup

equally important to be considerate when you’re trying to

but also the lifestyle—it’s the concept of being a

offer suggestions. With such a diverse blend of experiences

beauty expert.”

already, Hayden hopes to focus more on moving into the

While regular appearances as a beauty expert on the His eye for detail comes through during a final model prep at Joseph Altuzarra.

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television series Steven and Chris keep him on a tight

fashion world a direction that will no doubt continue to help him forge an incredibly exciting career.

S

PHOTOS COURTESY AVEDA

Part of the backstage beauty crew at New York Fashion Week.

By Anna Lee Boschetto

s a l o n m a g a z i n e . c a

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SALON EVENTS

Brilliance and Beauty Shines at the Toronto ABA Details: Filled with energy and excitement, this year the show featured main stage presentations that married innovation with trendsetting fashion and style. With its colour trend forecast, Wella Professional’s showcased styling from the Urban Native collection while Sebastian’s Evotech collection was brought to life by Daniel Di Tommaso. Redken’s Jorge Joao and Sean Godard shared the stage, presenting a collection of looks inspired by World Mastercard Fashion Week. Dannyco and Farouk also showcased high-impact shows that featured rock-star styling inspiration.

Highlights: Sam Villa offered an interactive style education featuring multiple up-scaled options for braids. Students took centre stage with the selection of winners from the ABA’s New Talent competition.

When & Where: April 6 to 7 in Toronto PHOTOS: SALON STAFF

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m a y + j u n e . 1 34

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SALON EVENTS

NEUMA helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine.

Amazingly Beautiful, Healthy Hair Healthy hair is beautiful hair. NEUMA gives you beautiful hair without sacrifice. Founded with beauty, health and sustainability as our heart – our philosophy is simple, NEUMA products feature: ZERO... sulfates synthetic fragrance parabens 1,4-dioxane phthalates glutens neurotoxins aluminum compounds glycos* formaldehyde donors ureas carcinogens NEUMA uses natural essential oils derived from living plants to soothe the senses and infuse hair with life, bounce and a healthy radiance.

America’s Beauty Show Hosts the Globe’s Best Hairstylists Details: The 91st annual America’s Beauty Show welcome 55,000 salon professionals to Chicago’s McCormick Place for top-tier

At NEUMA, we believe that organic raw materials, sustainable business practices and continuing membership as a global corporate citizen will make the difference in the long run. We’ve made the choice because like you, we think it’s the right thing to do.

education, trend-spotting and shopping in the exhibit hall. Big

Discover sustainable beauty

had top industry experts—such as Jan Arnold from CND, John

We each have a story, an experience, a personal epiphany, an ah-ha moment thatcourtesy forever affects the way we live, Photo the way we eat, the choices we make.

Join us on the jouney... bringing beauty health and well-being to hair---and our lives.

Simpson from Goldwell, and more—share insights into the

names flew in to present on the ABS stage, including Alloxi’s Leonardo Rocco and Teri Dougherty; TIGI’s Nick Irwin; Redken’s Sam Villa; Martin Parson; and Mark Hayes with the Sassoon Creative Team.

Highlights: The second annual All Star Trend panel, moderated by Wella Professionals vice president of education Fabio Sementilli,

businesses’ next big trends and how to advance their careers.

When and where: March 28 in Chicago

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light speed

BEAUTY A quick cure for beautiful nails. The new gel It! LED/UV traditional gel collection has arrived. Explore our full line-up of skin tone flattering cover pink shades, the brightest white and clear. All colors cure under both LED & UV light and give the finished look of a gel with the technical workability of an acrylic.

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SALON EVENTS

DROP DEAD GORGEOUS HAIR See the latest in hairstyles from the planet’s top stylists and premiere salons.

Wella’s Future Visions Unveiled in Vancouver Details: Platform experts from Wella Professionals, Sebastian and Nioxin gave a high dose of energized hairstyling at the Future Vision Unplugged showcase. Stylists and salon owners saw the Wella 2014 Global TrendVision Urban Native looks created by Philip Ferreira. Dana Lyseng introduced the revolutionary Color.id, a colour additive that keeps colours separated, freeing stylists from using foils.

Highlights: Sabrina Simeone demonstrated how to create looks

A new issue every month

from Evotech, Sebastian’s latest collection. Jean-Sebastien Tremblay, field education capability master, kept it all together as emcee.

When and where: March 17 in Vancouver PHOTOS: SALON STAFF

• full-page photos • behind-the-scenes secrets • audio interviews Download today for free at SalonMagazine.ca/Salon-Lookbook

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Hold a piece of history.

Used and loved by professional Barbers for more than half a century, the Model 10 of today performs like the original Model 10 of yesterday. Compact, maneuverable, and extremely powerful, it’s destined to become your favorite cutting companion for years to come. This reborn classic is now available to professional Barbers and Stylists everywhere.

Pick up yours today and find out what it feels like to hold over 60 years of history in the palm of your hand.

Visit OsterStyle.com to learn more about the classic Model 10.

Š 2014 Sunbeam Products, Inc. doing business as Jarden Consumer Solutions. All rights reserved. Imported and distributed by Sunbeam Corporation (Canada) Limited doing business as Jarden Consumer Solutions, 20B Hereford Street, Brampton, Ontario L6Y 0M1.

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SALON EVENTS

ARE YOU LOOKING FOR A DOCTOR?

SEARCH THE BEAUTY FINDER AT ELEVATEMAGAZINE.COM! Browse our professional directory for doctors and high-end skincare products across Canada!

Backstage at Toronto World Mastercard Fashion Week Fall/ Winter 2014 Details: Jorge Joao, five-time Toronto fashion week hair lead for Redken Canada rallied up more than 35 hairstylists from across the nation for five frenzied days à la World Mastercard Fashion

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Week, where top designers collided with swoon-worthy beauty.

Joined by nine Toronto-based nail techs, Essie Canada nail lead Rita Remark also led the team at shows including, Mikhael Kale, David Dixon and Pink Tartan.

Highlights: The Toronto elite hair team styled dozens of models in shows from more than 20 designers, while the nail art creations of Remark’s team ranged from triangular shapes to gold-bordered negative space designs.

When and where: March 17 to 21 in Toronto PHOTOS: STEFANIA YARHI, SALON STAFF

Are you a Doctor in Canada?

Do you want to be a part of ELEVATE’s Beauty Finder?

Contact Megan at megan@elevatemagazine.com facebook.com/ElevateMagazine twitter.com/elevatemagazine elevatemagazine.com 108

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SALON EVENTS

Business Takeaways from International Beauty Show New York Details: The annual International Beauty Show drew throngs of industry professionals to the Javits Convention Centre. With more than 500 exhibitors present, including Redken, Sassoon Academy, Babyliss, CND, Conair, Helen of Troy, Indie Hair an ISO Beauty, there was something for everyone.

Highlights: Some of the latest industry trends to adopt in order to stay ahead of the game include capitalizing on extensions, learning red-carpet styles and colour, advanced nail technology and techniques and more. salon

mag 1-2 page sexy meet sexy2.pdf

1

4/7/14

1:54 PM When

and where: March 9 to 11, New York City

C

M

Y

CM

MY

CY

CMY

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SAY

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NO SUBSTITUTIONS NO LIMITATIONS NO IMITATIONS Discover the Wax that Started a Revolution.

GiGi All Purpose Honee is the #1 professional wax. It is perfect for all skin and hair types and instantly leaves skin sleek, smooth and hair-free without added fragrances.

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SALON SCOOP

1

Revlon Professional Style Masters Contest Crowns Canadian Winner

2Our Hearts Go Out

IBS President Doris Tan passes away Doris Tan, president and founder of Edmonton-based International Beauty Services, passed away on March 8, 2014, in North Vancouver, B.C. Tan was an icon in the Canadian salon industry and touched many lives. She was also involved with the Allied Beauty Association, serving as a board member, as well as being actively involved

d

emonstrating avant-garde artfulness, Jag Moussa from Calgary’s Ginger Group is the 2014 Revlon Professional Style Masters Canadian finalist. Having placed among the top three in the 2013

3

in Lisbon.

PHOTOS COURTESY OF REVLON PROFESSIONAL

SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 23 Issue 07

Neuma Heads West Neuma Beauty is now distributed through International Beauty Services, which serves Alberta, Saskatchewan and Manitoba.

Style Masters national contest, this year the golden ticket is his, and he will represent Canada, along with eight international finalists at the competition

with women’s charitiable organziations.

4

Sexy and Beyond Summit Salon Services and Chalut are now distributing Sexy Hair, in Alberta and Quebec, respectively.

Put some color in your life with our new “Eco-Green” spring collection

NEW ENTRY-LEVEL COLLECTION $299 00 *

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*Taxes and shipping are not included. Prices valid until July 31 st , 2014. Black color in stock only. Other colors available on special order. Footrests not included.

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An essential handbag takeout, Compact Styler rescues and styles hair in seconds. Use to gently back-brush and tease in volume at the crown, or

run-proof, flake-proof cosmetics that promise life-proof results. Best sellers: tube-forming mascara and waterproof brow mousse.

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To reserve your space in StyleExchange contact sales@salonmagazine.ca or call 416-869-3131

SALON COMMUNITY

Community Inspiration!

Everything noteworthy happening on Salon Magazine Community.

Congratulations to Alma Head and Devon Plamondon, the first place winners of Salon Magazine Community’s second “So You Think You Can Style?” photo contest!

My passion for hairstyling and colouring inspired me to do this photo shoot when I was first nominated for the Contessa Master Colourist Award.

– Alma Head,

Alma’s Family Hair Salon, Sydney, N.S.

I was going for a Sassoon-style cut that had a bit of a softer feeling to it.

– Devon Plamondon,

Caramel Salon: A Michael Levine Salon Group, Vancouver

Go to SalonMagazine.ca/Community to enter the latest “So You Think You Can Style?” photo contest.

You could see your work in Salon Magazine or Salon Lookbook or at SalonMagazine.ca!

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BEST HOW-TO Learn how to create d:fi’s super-sexy styles that will get you into—or out of—any situation.

TOP VIDEO Timothy Switzer shared a fun behind-the-scenes look at the workshops for Goldwell’s Color Zoom trend Reallusion.

MOST INSPIRATIONAL QUOTE Community member Sara Stancu inspired us with this quote from Harry Winston:

“People will stare.

Make it worth their while.”

SALON SELFIES Snap swoon worthy images of your client’s colour, cut or style on your smartphone with these tips from Vancouver-based Contessa photographer Kale Friesen.

1 2 3

LET THE LIGHT SHINE Friesen says that taking photos by a window, where natural sunlight will illuminate the look allows both the colour and style to shine.

CHOOSE YOUR CLIENTS Some people are very comfortable in front of the camera; others not so much. Ask her if she’d be interested in having her picture taken. As Friesen advises, when clients are uncomfortable, you won’t get the shot you're looking for.

KNOW YOUR SMARTPHONE There are many apps that allow you to capture multiple shots in a single image.

Friesen suggests using one that works best for you to showcase your work from several different angles.

PHOTOS: FIRST PLACE (TIE): HAIR, COLOUR AND STYLING: ALMA HEAD; MAKEUP: ANNE MARIE KANNE; PHOTO: JOHN RATCHFORD OF RATCHFORD PHOTOGRAPHIC STUDIO; FIRST PLACE (TIE): HAIR: DEVON PLAMONDON; MAKEUP: KAT ETHIER; PHOTO: KALE FRIESEN; COURTESY OF D:FI

‘So You Think You Can Style?’ Short Hair Contest Winners

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