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NAILS STUNNING DESIGNS, HOT HUES, COOL COLLECTIONS AND MORE!
RETAIL THERAPY Strategies to boost sales
Best in Business
SPOTLIGHT ON... Sizzling trends for the season ahead‌
Learn how one creative director diversified his career...Taking your clients lighter...Plus, bold and edgy collections for summer!
MAY+JUNE 14 $5 SALONMAGAZINE.CA
Kirsten Dunst`s
WILD STYLE for
“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world.”
NEW
Coming in June
Chic and messy look, no rough touch
EXC LU S IVE LY BY
aFter
Free your minD color with intuition For the First time ever, place color next to color without BleeDinG*, without Foils: New Color.id service. Our most intuitive coloring approach: for new blended color results with soft transitions, even of contrasting tones.* BeFore
Use only with Koleston Perfect or ILLUMINA COLOR, with Welloxon Perfect, for the color results you love. * Shades of up to 3 levels of depth apart. Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.
Wella Professionals •
www.facebook.com/WellaProCanada
Follow us on
#wellahair • 800-267-1962
©2014 Procter & Gamble, Inc., Toronto, ON. M5W 1C5 All Rights Reserved.
NEW Blonde Idol with Kera Bright Complex preserves tone and keeps your blonde brilliant between salon visits. Choose your tone... VIOLET HELPS NEUTRALIZE BRASSINESS.* GOLD HELPS MAINTAIN GOLD TONES AND WARMTH.
*Blonde Idol Custom-Tone for Cool or Platinum Blonde Hair
BLONDE IDOL
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Introducing the NEW VOILÀ 3C Intense A highly innovative formula that provides ultra rich color with maximum coverage and multifaceted reflexes. Intense REDS & COPPERS that don’t fade with time
Delayed oxidation for deeper color penetration
Lightens up to 3 levels, more than 5 with Superlight series
Up to 50% more color vibrancy*
Enriched with Keratin and other conditioners for strength and softness
Color depth that holds twice as long**
Finally! A color range where no covering shades are needed!
AVAILABLE AT: H. CHALUT /QC 1-800-363-2525 ESP SALON SALES /AB, SK, MB 1-800-667-2566 VENUS BEAUTY SUPPLIES LTD. /ON 1-800-465-7965 KINGDOM BEAUTY SUPPLIES LTD. /BC 1-800-738-8666 BROTHERS BEAUTY SUPPLY /NB 1-888-738-4555 For more information: 1.800.387.7980
This exclusive technology acts on all 3 levels of the hair structure to give exceptional results in COVERAGE, COLOR & CARE. CORTEX
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*Comparison studies against the most popular professional color brands on the market. ** Comparison studies, against the most popular professional color brands on the market, from one color application to the next, with about 4 weeks in between.
SEBASTIAN SHAPER & SHAPER PLUS. #1 AND HOLDING STRONG. GET YOUR HANDS ON THE #1 SELLING HAIRSPRAY*
*Based on consumption data from the leading salon professional retailer in North America.
www.facebook.com/SebastianProCanada Š2014 Procter & Gamble Inc., Toronto, ON M5W 1C5 All rights reserved
Like the Orchid Flower can resist fade out, hair color can defy time.
PRESERVE YOUR CLIENT’S SALON-VIBRANT COLOR FOR UP TO 9 WEEKS*.
NEW COLORLAST
BIOMATCH: INSPIRED BY THE ANTI-FADE PROPERTIES OF THE VIBRANT ORCHID.
Forget about de-saturated color. These formulas*, inspired by nature, help protect hair, balance moisture and even out hair’s surface for saturated, shiny, vibrant color that stays truer. *When using the system of COLORLAST shampoo and conditioner.
THE BEAUTY OF NATURE DECODED BY SCIENCE.
WWW.MATRIXCANADA.CA
MATRIX PROFESSIONAL HAIRCARE & COLOR
JOIN OUR “MATRIX CANADA EDUCATION” FACEBOOK GROUP TODAY!
LOVE THIS VIBRANT COLOR?
COLORINSIDER Formula: Natural level 7. COLORINSIDER 6RR+ + 10 Vol. SOCOLOR Formula: Natural level 7. SOCOLOR 6RR + SR-R + 10 Vol.
available in salons worldwide.
HigH-Power Hydr ation Hydr ate and deeply nourisH parcHed str ands all year round. introducing tHe Hydr ation collection by Moroccanoil. www.moroccanoil.com
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UNLEASH YOUR ARTISTRY WITH INFINITE COLOUR
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MAY+JUNE.14 SALONMAGAZINE.CA FEATURES 55
NAIL NICHE
68
MEMBERSHIP HAS ITS BENEFITS
Spotlight On...p. 56; Pro Performance p. 56; Essential Enamels p. 56; Alina Friesen p. 58; CND The Blonds p. 60; Interiors: Tips Nail Bar, Toronto p. 62; Contessa Gallery p. 66
Discover the value-added features of these manufacturer loyalty programs.
72
RETAIL THERAPY
76
TAKING CARE OF BUSINESS
Learn new ways to boost your bottom line.
Harness the power within your salon team.
78 80
NOW TRENDING Find out the latest deconstructed styles that achieve maximum impact.
COLLECTIONS Angelo Vallillo, Cos Sakkas and Francesco Fontana, Dale Herne and Isabella Hyde, Schwarzkopf Professional Essential Looks, Wella Professionals TrendVision, Timothy Switzer, Tracey Hughes and Vic Piccolotto, Jorge Joao, Tracey Devine Smith
ON OUR COVER: Hair: Tracey Hughes Colour: Vic Piccolotto, Mieka Hairdressing, Melbourne and the Gold Coast. Australia Makeup: Annika Bowen Styling: Melvin Royce Lane Photo: Karla Majnaric
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82
COS SAKKAS AND FRANCESCO FONTANA, FOR TONI&GUY
s a l o n m a g a z i n e . c a
Models are wearing: Life Gave Me Lemons, Hotter than You Pink, and Push & Pur-Pull • ©2014 OPI Products Inc.
Try it on at opi.com
P a Put Pu Coa Coat C oat at On! O On Brig Bri B ight Colo olor lor Boo B ooste ter er Apply on Appl Ap ne cooatt as base too pu base ppum umpp up um p neonn and ne an ndd ooth heerr brig i hhtt col olor lor ors! s!
Colors from left to right: Life Gave Me Lemons, You are So Outta Lime!, Juice Bar Hopping, Hotter than You Pink, Push & Pur-Pull, Down to the Core-al
All Neon shades are available in GELCOLOR BY OPI
#OPINeons • Call 800.341.9999 or visit pro.opi.com
REGULARS
80
28 30
EDITOR’S LETTER
32
SALONMAGAZINE.CA
35
HAIRLINES
Go All the Way, Blondie! p. 35; Forget About Foil Forever p. 35; Paint Power p. 35; Claim Your World Title p. 36; Bold Move p. 36; Wild Thing p. 36; Turn Up The Intensity p. 38; All Worked Up p. 38; Silken Spirit p. 38; Beauty Aisle p. 40; Showing the World p. 40; Not Your Average 2-in-1 p. 40; Tom’s Tips p. 40; Toolbox: Dannyco Elchim Titanium & Ceramic Flat Iron p. 42; Contessa Alert! p.42; Pure Allure p. 42; Here Comes the Sun p. 44; With Flying Colours p. 44; In the Thick of It p. 44; Take the Plunge p. 46; Green Corner: Shrink That Footprint! p. 46; Because One Curl Does Not Fit All p. 46; Colour: Lighten Up p. 48; Editor’s Picks p. 50
100
PROFILE
Creative Dimensions: Kristjan Hayden
103
EVENTS
112
SCOOP
114
COMMUNITY
ANGELO VALLILLO, ZULLO & HOLLAND, NOTTINGHAM, U.K.
60
88
WELLA PROFESSIONALS TRENDVISION 2014 SPRING/SUMMER COLLECTION S
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CND, THE BLONDS SPRING/ SUMMER 2014
PUBLISHER’S NOTE This month at SalonMagazine.ca
TIPS NAIL BAR, TORONTO
s a l o n m a g a z i n e . c a
Pu re C re a t i v i t y. Pu re Ar t i s t r y. U n l i m i te d Po s s i bi l i t i e s ! Š2014 RUSK 14AF004732 call 800.USE.RUSK for more information www.facebook.com/ruskhaircare
@ruskhaircare
EDITOR’S LETTER
VISIBLY HEALTHY HAIR in 20 minutes
Create a Style Evolution
C
hange is inevitable, especially in the salon industry. Even still, that doesn’t mean you need to completely overhaul the way you’re doing business in order to achieve results.
For example, you might not think that Redken’s education artistic director Sam Villa would feel the need to change up his game, yet the industry icon truly exemplifies the spirit of doing things differently. From intricate knots to deconstructed styles, using his engaging presentation style, at this year’s Toronto ABA show, Villa showcased multiple riffs on the standard braid while encouraging audience members to do the same. Although there’s no doubt that honing your styling skills takes practice, Villa’s quick to encourage up-andcoming stylists as well as industry veterans that rethinking an old technique in a fresh way should be part of their creative process. And who can argue? While more (myself included) may be looking to social media platforms like Pinterest and Instagram for their cut and colour inspiration, our hairstylists are still the ones who will ultimately transform our style. Being the best in the industry is all about doing things a little differently, from learning more about elite salon loyalty programs in Membership Has Its Benefits on p. 68 to boosting your retail sales in Retail Therapy on p. 72, we’re giving you the tips and tricks to push next level. And with the continued success of nail salons, we’ve created a special section, “Nail Niche” beginning on p. 55 that focuses on all things nails. And what better way to change your salon forever than by winning a Contessa? As many of you know this year’s Contessa Awards entry deadline is fast approaching on August 1. You’ll find the changes to the rules and regulations on p. 42 and on SalonMagazine.ca/Contessa.
COLORNOW CANADA LIMITED
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Distributor Inquiries Welcome
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Anna Lee Boschetto Facebook “f ” Logo
CMYK / .ai
Facebook “f ” Logo
CMYK / .ai
Editor
PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO
yourself outside of your comfort zone and take your business to the
Find me on Facebook at Facebook.com/SalonMag or email me at Annalee@SalonMagazine.ca. s a l o n m a g a z i n e . c a
NEW!
lacquer semi-permanent color
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JOIN OUR ‘MATRIX CANADA EDUCATION’ FACEBOOK GROUP TODAY!
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AVAILABLE AT COSMOPROF, INTERNATIONAL BEAUTY & MARITIME BEAUTY
PUBLISHER’S NOTE ISSN 1197-1495 volume 23 issue 7
s a l onm a ga z i ne . c a
EDITOR
Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca EDITOR-IN-CHIEF (ON LEAVE)
Melissa Hill
GROUP ART DIRECTOR
Gillian Tsintziras 416.869.3131 ext.106 gillian@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)
Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR
Valerie Lam 416.869.3131 ext.119 valerie@salonmagazine.ca ONLINE EDITOR
Jillian Wood 416.869.3131 ext.112 jillian@salonmagazine.ca
More Than Business
I
DESIGNER
Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca COPY EDITOR
Corinna Reeves CONTRIBUTOR
Chris Tsintziras
’ll never forget the first time I met Doris Tan. During my early days with Salon Magazine, I wanted to combine my time at the Edmonton ABA show with meeting owners at some of the
top salons in the Edmonton area. At the time, I didn’t know Doris very well, but I had a hunch that the president and founder of International Beauty Services would be receptive and pair me up with one of her sales reps to take me on the road. Sure enough, Doris was game. But little did I realize that she would be my personal tour guide! Admittedly, at first I was a little intimidated by Doris. With her crystal clear view of the salon and beauty industry, she would candidly share exactly what was on her mind. She also possessed an
GROUP PUBLISHER
Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca SENIOR ACCOUNTS MANAGER
Samantha Anobile 310.926.9288 samantha@salonmagazine.ca ACCOUNT EXECUTIVE
Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca PRODUCTION MANAGER
Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca OPERATIONS MANAGER
Karren Han 416.869.3131 ext.118 karren@salonmagazine.ca CIRCULATION MANAGER
Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca EXECUTIVE BUSINESS ADMINISTRATOR
Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca CHAIRMAN
unparalleled wealth of industry knowledge combined with an ability
Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca
to distill product ingredient chemistry into easily digested topics of
Pam Fulford
conversation. But beyond her impeccable depth of knowledge, it was Doris’ genuine love of hairstylists and passion for the industry that was, quite possibly, one of her most defining characteristics. Whether she was offering more established salon owners practical business coaching advice or mentoring newly minted ones through their early years, through thick and thin Doris gave generously. As a result of her belief in the combination of education and inspiration as the key to a salon’s success, she offered hairstylists some of the best training and shows featuring an all-star lineup of international guest artists, including Kevin Murphy, Errol Douglas and Gina Khan. While I learned a great deal from Doris, perhaps one of the greatest lessons was the integral role that the distributor and sales consultant play in the life of a salon owner. From product knowledge to business guidance, sometimes it’s as simple as having someone with whom
ASSISTANT TO THE CHAIRMAN VICE-PRESIDENT & WEST COAST EDITOR
Greg Robins 604.561.4971 greg@salonmagazine.ca SUBSCRIPTION RATES FOR CANADA 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included. Canadian orders only, must be to same location FOR US 1 year (8 issues) $50 USD A D D RE SS CH A NGE S Email: salon @ mysubscription.ca
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Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada
Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270
you can discuss your business challenges—for her clients, Doris was that person. Although sadly, Doris passed away in March, I’d like to
National Magazine Awards
think that her generosity continues to live on in the lives of so many
GOLD
SILVER
2008 2003 2002 1998 1995
2009 2003 2001 1997 1996
people that she touched.
TOP FIVE
2009 2008 2002/2001 2000/1999 1996
Printed on recyclab
This magazine is recyclable. Please recycle where facilites exist.
The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.
printed in C A N A DA
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From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca. Our privacy officer is Brian Gillett at 905.729.1288.
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“call me anytime, nothing’s
too taboo
between us.”
neon collection 2014
vices versa
serial shopper
too taboo
chills & thrills
i’m addicted
sittin’ pretty
Get obsessed at facebook.com/essiecanada
America’s nail salon expert. Since 1981. 1-877-309-8619
online at
PROM AND PROPER Get inspired for graduation and prom season with some youthful updos and trendy how-tos fit for a
WIN A $500 SCHWARZKOPF PROFESSIONAL PRIZE PACK! Visit SalonMagazine.ca to enter for a chance to win a $250 Schwarzkopf Professional education voucher, plus Osis and BC Bonacure Hairtherapy styling products valued at $250! Contest closes June 4, 2014.
Is This Your Year? Are you gearing up for your Contessa photoshoot yet? Go to SalonMagazine.ca/Contessa for expert advice, a photographer list, the official rules and more. Find the category you want to enter and unleash your creativity!
facebook.com/SalonMag
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twitter.com/Salon_Magazine
ALWAYS A BRIDESMAID… Every bride wants to look one-of-a-kind on her big day. Check out SalonMagazine.ca for the latest bridal hair inspiration for your client’s nuptials.
See all of the complete collections in this issue at SalonMagazine.ca/Collections! pinterest.com/SalonMagazine
LEFT: HAIR: CONTESSA 25, FINALIST, CANADIAN HAIRSTYLIST OF THE YEAR,TIMOTHY SWITZER,TIMOTHY AND CO. SALON AND SPA, OSHAWA, ONT., MAKEUP: CODY ALAIN, STYLING: MATTHEW CHOW, PHOTO: GREG SWALES;TOP TO BOTTOM: COURTESY OF JOHN PAUL MITCHELL SYSTEMS; COURTESY OF SCHWARZKOPF PROFESSIONAL; MONIQUE LHUILLIER FALL 2014 BRIDAL PRESENTATION: HAIR: ANTONIO CORRAL CALERO, MOROCCANOIL ARTISTIC DIRECTOR, PHOTO: DAVID WEBBER FOR MOROCCANOIL
prom queen at SalonMagazine.ca.
Salon Magazine
salonmagazine.ca
WHAT’S HER SECRET? NEW
PE SHAFIN FRE,E ISH STYLE + SHAPE
with one product!
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For availability of KMS California products across Canada call Client Services: 1-877-670-6767
Hair by X-Factor Master Stylist, Dean Banowetz
Be His Hair Hero Because without hair there would be no hair styling, Bosley Professional Strength has developed the Bos•Revive three-step haircare regimen to create optimal conditions for his best hair growth. Available in both color-treated and non color-treated formulas, Bos•Revive is for any client who is already experiencing hair loss and thinning.
available at: Kingdom Beaut y SUPPLIES
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HAIRLINES NEWS
Go All the Way, Blondie Boost your blonde services with customized hair care from Redken Blonde Idol.
Forget About Foil Forever
Give clients the star treatment worthy of Hayden Panettiere. We know this: there are as many blonde looks as there are ways to have fun, which means, different blondes inherently have different hair care needs. Enter the new Blonde Idol line by Redken, which helps keep brassiness at bay while brightness stays strong. Formulated with the Kera-Bright System, the line strengthens hair, balances pH and treats tresses gently without sulfates. Plus, the new Custom-Tone treatments give you the choice between a violet or golden formula, neutralizing copper and preserving beautiful tonality for weeks.
For the first time ever, colours can be applied side-by-side sans foil or bleeding thanks to Color.id, the new Wella Professionals permanent colour additive technology. Banish the barriers to creative colouring: too much work and
PHOTOS CLOCKWISE:THINKSTOCK, COURTESY REDKEN, CHRIS TSINTZIRAS
PAINT POWER
salonmagazine.ca
RUSK adds four shades to amp up your colour factor.
too little time? Save precious minutes by eliminating the need for foils. Love ombrĂŠ and freehand techniques but find the process too complicated? Color.id is easy and clean to
Pop in some blue, green, merlot or orange,
apply. When added in Koleston
the newest additions to the Deepshine Direct
Perfect or Illumina permanent
collection, designed with Intense Micro
colour, the InvisiDivider
Pure Pigment Technology. With precision
Technology creates a flexible
and without bleeding or use of a developer,
matrix barrier, separating
you can create multi-dimensional colour
different pigments as the
with confidence, thanks to the ammonia-and
colour develops. So roll up
peroxide-free cream formula. The result? A
your sleeves and get your
complete palette of nine Deepshine Direct
gloves on: Color.id opens up a
shades that bring your creative vision to life.
whole new world of creative colour services.
m ay + j u n e . 1 4
salon
35
HAIRLINES NEWS
Bold Move Play up bold, instant colour by mixing the new Matrix Colorgraphics lacquer shades for ulta-versatile results lasting up to 12 shampoos— no developer required. Inspired by celebrity style icons Rihanna, Nicki Minaj and Carrie Underwood, Colorgraphics is perfect for trendsavvy clients looking to make a statement at their prom or parties. The line also includes Lift & Tone, that highlights off the scalp and processes 10 times faster than a typical double processed highlight service.
Enter to win the chance of a lifetime: Wella Professionals TrendVision
Rock experimental colour like Nicki Minaj!
It’s been said that the world is your oyster. Dive into the possibilities of your deepest imagination and create your vision for the North American TrendVision 2014 Awards. Interpret this year’s trends, Urban Native and Borderline Beauty, and enter your laudable looks into three categories, Colour, Student or Young Talent. Your masterful collection could herald the next frontier of style, so enter before the May 15, 2014 deadline. National finalists will compete
WILD THING
live in Los Angeles on July 20.
36
Unleash your creativity with the latest collection from L’Oréal Professionnel Tecni.Art Wild Stylers is a new quartet of stylers that are ideal for the hottest dishevelled, unkempt looks dominating today’s fashion scene. Crêpage de Chignon is a volumizing and mattifying hairspray, and L’Oréal Professionnel ambassador Anthony Turner recommends scrunching sprayed hair lengths while blow-drying for an extra-wild style. Reach for Scruff Me gelée for long-lasting hold on a tousled look. Next Day Hair is a mineral texturizing powder that adds that coveted lightness to grunge styles. To achieve a more defined and raw look, Turner recommends adding more of Depolish paste, working it through strand by strand.
s a l o n m ay + j u n e . 1 4
PHOTOS CLOCKWISE: WELLA PROFESSIONALS TREND VISION,THINKSTOCK, CHRIS TSINTZIRAS, COURTESY L’ORÉAL PROFESSIONNEL
Claim Your World Title
a one-step lightening system
s a l o n m a g a z i n e . c a
HAIRLINES NEWS
TURN UP THE INTENSITY Achieve extraordinary results with Voilà 3C Intense colour technology.
Introducing Voilà 3C Intense Reds and Coppers from Revlon Professional, to unique technology. With pigments that penetrate the hair for long lasting coverage, Voilà 3C Intense Reds and Coppers achieve vibrant hues by balancing primary and secondary pigments. Along
ALL WORKED UP Delivering today’s most indemand texture with Kenra’s newest stylers.
with the brilliant colour, it’s enriched with
Lived-in is officially the latest wearable
keratin and other conditioners to help
texture trend, and Kenra stands at the
boost hair health.
ready with Platinum Texturizing Mist and Dry Texture Spray. Offering a matte finish, the Texturizing Mist dials up the volume to
Silken Spirit The new Kérastase Elixir Ultime Beautifying Oil Cream gives hair a silky transformation. Just like skin, healthy hair demands extra nourishment. Introducing Elixir Ultime Beautifying Oil Cream which adds muchneeded moisture to hair. Applied after each shampoo or reapplied to dry ends and ideal for all hair, this rich leave-in cream is a way to incorporate a dose of daily decadence into the haircare regimen.
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s a l o n m ay + j u n e . 1 4
156 per cent and won’t weigh hair down. Boasting 48-hour hold and absorbing hair’s oils and impurities, the Dry Texture Spray is ideal for long-lasting, versatile looks.
PHOTOS CLOCKWISE: COURTESY REVLON PROFESSIONAL, THINKSTOCK, COURTESY KENRA, CHRIS TSINTZIRAS
formulas that guarantee results thanks
s a l o n m a g a z i n e . c a
COLORANT-FREE MALIBU C
BRIGHTENS BLONDES NATURALLY THE
POWER IS IN THE PACKET
Free of: DEA MEA Dyes Bleach Gluten Sulfates Parabens Fragrance Preservatives Propylene Glycol
100% Vegan wellness beauty collection
www.MalibuC.com/prof | 1.800.622.7332
HAIRLINES NEWS
Beauty Aisle Be the one-stop salon for brides this season with L’Oréal Professionnel’s suite of services.
As the official Canadian representative in
Make the bride’s big day a knock-out
compete in individual and team categories
success by planinng her total beauty look
at the OMC Hairworld World Cup from
during her first bridal consultation. This will
May 3 to 5 in Frankfurt, Germany. The
help you become her partner in style for
Olympics of hair competitions, Hairworld
her wedding day, when she is, perhaps, the
attracts participants from 50 countries who
most photographed. To start, Susan Carter,
go head to head live for the World’s Best
L’Oréal Professionnel portfolio colourist,
Team title. CABA has also made it possible
recommends asking about hair colour.
for Canadians to qualify for any of the OMC
“I like to perform a balayage technique
competitions throughout the year by first
on most brides. It subtly enhances their
participating in training and competitions
natural look with a fresh kiss from the
through Master Judges and various other
sun while looking effortless and clean.”
programs. Canada, represent!
For example, a clear gloss, such as DIA Light, is ideal for adding shine. For a colour Find all your special-occasion hair tips, tricks and trends at SalonMagazine.ca this month. From proms to grads to bridal and every occasion in-between, we’ve got hair and nails features to help ensure you are your client’s ultimate beauty solution.
CABA GOES TO HAIRWORLD
makeover, Majirel or INOA permanent colour are top picks. To perfect her style, Tecni.Art offers a bouquet of stylers, whether you need to achieve high-hold updos or undone textures.
the Organisation Mondiale Coiffure (OMC), the Cosmetology Allied Beauty Association (CABA) is sending 12 Canadian hairstylists to
f Tom’s Tips
WATER PLAY Whenever your clients go on vacation, they’ll experience different water conditions more ways than one. “Generally speaking, hairstylists become accustomed to the same water conditions,” says Tom Porter, founder and CEO of Malibu C. “Travelling will affect your clients, hair in more than style or colour; there will also be residual
Not Your Average 2-in-1 KMS California Free Shape is a stylist’s best friend. Simplify haircare without compromising on style with the new Freeshape 2-in-1 Styling + Finishing. It’s one product delivering two results: heat-activated thermal protection and glossy finishing in zero drying time. Plus, the heat-activated style memory technology offers instant flexibility for restyling.
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effects.” Porter says it’s important to know the mineral concentration in the water including calcium, magnesium and copper which affects the treatments that you recommend at home and in the salon. Malibu Wellness Inc. is a company dedicated to health-based beauty, a leader in the natural wellness category and the maker of Malibu C products. Tom Porter is the founder and CEO.
PHOTOS CLOCKWISE: COURTESY L’ORÉAL PROFESSIONNEL, CHRIS TSINTZIRAS
which can have an impact on their hair in
s a l o n m a g a z i n e . c a
Become the salon of choice for special occasions Ask your sales representative for more details
https://www.facebook.com/RevlonProCanada Twitter: @RevlonProCanada
HAIRLINES NEWS
TOOLBOX
DANNYCO ELCHIM TITANIUM AND CERAMIC FLAT IRON “My favourite feature is the multi-directional plates, which move with the tool, allowing for consistent styling from root to tip on even the finest hair type.“– Dannyco Master Artist and Education Director Andrea Sampson
Contessa Alert! Digital display and extreme temperature range to 455°F make this iron ideal for keratin treatments.
Now there are more team collaborations and recognition, thanks to new rules and regulations. You are entering this year, right? Here’s what you need to know. 1. Easier online entry at SalonMagazine.ca/Contessa
2. Creative work may now be shared by entrants in Canadian Colourist and provincial categories. (This is in addition to the existing rule, where creative work can already be shared between Canadian Salon Team, Makeup Artist and Canadian Nail Artist categories.) 3. Creative work entered in Canadian Nail Artist, Makeup Artist and Canadian Colourist may now be shared by entries in Canadian Salon Team, Canadian Hairstylist, Elite Master Hairstylist and Master Colourist categories. Now go ahead and get to it; it’s your time to shine!
Floating ceramic plates reduce frizz and seal in moisture.
j
Get discovered
worth Win $1, 000 m of products fro Dannyco!
relaunched Schwarzkopf Pure Allure The Professional BC Bonacure Hairtherapy restores hair to its natural perfection.
This year, the Dannyco Education Team is on the road, making
What is more irresistible than a natural
surprise salon visits and
beauty? Strong, virgin-quality hair is
rewarding stylists who are found
now possible for all hair types with the
using Dannyco products. Get
reimagined BC Bonacure Hairtherapy
your team together; if three or
which range includes; Moisture Kick,
more stylists are working with the brand’s
Repair Rescue, Color Freeze, Smooth
products, your salon is eligible to win. The
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winning salon and stylists will get exposure in
Restore with Q10 and Nutrifiller. The
the company’s brochure and social media and
superior Cell Perfector technology
win tons of cool products from Dannyco!
smooths over gaps on the hair’s surface
Tour Schedule
and corrects carbon chains in the hair's
May – Montreal
September – Toronto
essential lipid layer. Translation: elastic,
June – Vancouver
October – Edmonton
fortified locks, as nature would have it.
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PHOTOS CLOCKWSE: COURTESY DANNYCO, FINALIST, CONTESSA 25 ELITE MASTER HAIRSTYLIST OF THE YEAR, HAIR: MARTIN HILLIER, THE LOUNGE HAIR STUDIO,VANCOUVER, MAKEUP: TRACEY BOWERS, PHOTO: KALE FRIESEN, CHRIS TSINTZIRAS
Titanium technology ensures superior heat conductivity and performance.
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Provides all-day versatility and flexible hold for up to 72 hours
HAIRLINES NEWS
With Flying Colours Announcing the hottest emerging talent: Sebastian Professional’s What’s Next Awards finalists. Mathieu Hubert, Propagande Coiffure, Trois-Rivières, Que.
Eight North American finalists, including Quebecer Mathieu Hubert, came forth from more than 30 hairstylists who battled for the chance to move to the final round of the What’s Next Awards in Los Angeles on April 27. The winner will then go on to style backstage at New York Fashion Week in September with the Sebastian Professional Design Team. The Sebastian Professional What’s Next Awards is ground zero for
With summer just around the corner, Bosley Professional
SalonMagazine.ca. Professional
New Talent/Student
Mathieu Hubert, Propagande Coiffure,
Katey-Bug B., Oasis Hair Salon, Victorville, Calif.
Trois-Rivières, Que.
Emmy J., Freelance, Van Nuys, Calif.
Oliver S., The Harlot, Los Angeles, Calif.
Callena B., Head to Toes Salon, Phoenix, Ariz.
Matthew L., Oxenrose Salon, Oakland, Calif.
Ernesto G., The Harlot, Los Angeles, Calif.
Heather Rae C., Hairroin, Los Angeles, Calif.
Strength Scalp Protect Sunscreen SPF 20 is a light, residue-free nobrainer for clients with thinning hair. The gentle formula contains noni fruit, which helps keep harm at bay by absorbing UV rays.
In the Thick of It Elevating hair with the new Label.m Thickening Collection.
LifeXtend Complex conditions the hair and scalp, so clients can dive fearlessly into the sunny season ahead.
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It’s no secret that bouncy, voluminous hair is drop-dead gorgeous. As the official hair care product of London Fashion Week, Label.m’s new range includes Thickening Shampoo, Thickening Conditioner, Thickening Cream and Volume Foam. Made with NRG Complex and Time-Release Delivery technology, the line makes hair healthier for up to 48 hours.
PHOTOS CLOCKWSE: THINKSTOCK, COURTESY BOSLEY, SEBASTIAN PROFESSIONAL, CHRIS TSINTZIRAS
HERE COMES THE SUN
new and established talent who dare to push their creativity to the limits. Find out who the big winner is at
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KEVINMURPHY.COM.AU
Image courtesy: Kevin.Murphy
NIGHT.RIDER Firm hold, matte texture paste. Provides a tough hold and a rough matte texture for short or choppy looks. Contains beeswax to seal in moisture. This product has the advantage of being easy to get from the jar and sets on contact.
www.internationalbeauty.ca
www.TBBS.ca
Alterna, Babe, BangStyle, Bioelements, DS Labratories, Dannyco, Ego, Johnny B, Kasho, Kevin.Murphy, Lakmé, Logics, L’Oréal Professionnel, Matrix, One Styling, OPI, PureOlogy, Tressa, SpaRitual
Affinage, Alterna, Amika, Bangstyle, Bosley Professional Strength, ISO, Johnny B, Joico, Kevin.Murphy, Mixed Chicks, Saryna Key, Sojourn
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4 stores to serve your professional needs in ON Call toll free 1.800.387.2962 or locally: 416.787.1211
Order Desk call toll free: 1.800.642.3818
HAIRLINES NEWS
Take the Plunge
GREEN CORNER
International fame awaits you at the Goldwell Color Zoom Challenge 2014! Share your creative vision with the world by entering the high-profile Goldwell Color Zoom Challenge, now open for entries into categories, including Global Creative Colorist, Global New Talent Colorist and Global Partner Colorist. Your creative work should interpret the Color Zoom Collection 2014 trend, Reallusion. Entry deadline is May 31, 2014. Gold, silver and bronze Canadian winners will be announced in July, with national finalists competing live at the Color Zoom global event in Berlin in October.
Shrink That Footprint! Find the complete Color Zoom Collection ’14 Reallusion collection at SalonMagazine.ca/Collections.
Kevin.Murphy cuts down on carbon emissions. Did you know that to produce an average aluminum aerosol,
Customize curly hair care with the new Curl’n Collection. With waves making a huge wearable hit, it makes sense that stylists should have all they need to craft the perfect shape. Enter Eufora Curl’n Collection. These 10 products are specially formulated to target three main curl types: wavy, curly and coily. The promise? Products that work with the hair, not against it. Plus, clients will love the conditioning, hydrating, frizzeliminating elements.
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required during production? “The same piece of aluminum would need to be recycled 20 times just to cancel out the energy used to create the product in the first place,” says Kevin Murphy, stylist and founder of the brand. Instead, the Anti.Gravity.Spray is newly packaged in high-density polyethylene (HDPE) nonaerosol bottles, which are easier to recycle and significantly reduce carbon emissions during production.
PHOTOS CLOCKWSE: COURTESY GOLDWELL COLOR ZOOM, CHRIS TSINTZIRAS,THINKSTOCK
Because One Curl Does Not Fit All
heavy-energy consumption is
s a l o n m a g a z i n e . c a
WINNER 2013
WINNER 2012
Enhancements beyond expectation. Great Lengths has over 55 hair colours to choose from which can be blended and styled to create the perfect effect for your client. We also offer a full range of aftercare products that are not tested on animals and exclusively developed to expand the lifespan and performance of Great Lengths Hair Extensions. Visit our website to discover what GREAT LENGTHS EXTENSIONS can do to enhance your career as a professional salon stylist and see our 2014 educational seminar schedule. www.greatlengthscanada.com
HAIRLINES COLOUR
e
Lighten Up Clients going lighter for summer? Here’s what you should keep in mind when you plan their next look!
With the season rapidly heating up, there’s no question that clients will be looking to take their in order to avoid too much of a good thing. Get the low-down on the best ways to go light and bright this season.
One Step at a Time According to Schwarzkopf Professional Essential Looks artist Rossa Jurenas, it’s important to ensure your client’s hair is in the best condition to achieve the lighter look they have in mind. “If they have very dry hair, depending on the shade, they may need two visits to achieve it” says Jurenas. It’s important to prepare your customer for their next look says Redken artist Catherine Allard. In many cases, she says, “Summer has arrived and your client wants to be blonde right now.” To avoid this tough situation, Allard recommends that hairstylists prepare their client for the upcoming season by planning out their desired shade about four visits in advance. By planning out their visits, the hairstylist can pre-book the client while still keeping within their
“
budget.
Less Brass, More Sass “For me, creating the treatment is the key to achieving the vibrancy and longevity of the client’s
When it comes to summer, going lighter requires the proper conditioning treatments,” – Schwarzkopf Professional Essential Looks Artist Rossa Jurenas
colour,” says Allard. To avoid brassy tones, Allard says that neutralizing your client’s undertone at the same level as the colour you’re using is the key. For Jurenas, colour placement plays a big role in keeping your client’s hair in healthy condition and avoiding a harsh colour. With the continuing popularity of ombré hues, Jurenas also says that it’s a little easier to help ac lient achieve a lighter look without the need for full highlights, which can sometimes dry out the hair.
Make Maintenance Count “When it comes to summer, going lighter requires the proper conditioning treatments,” says Jurenas. For her clients, Jurenas will often use a keratin conditioning treatment to repair and restore its natural moisture. Once your client has gone lighter, Allard also emphasizes the need for the right products. “To keep brilliancy, you need to suggest home care products to rebuild the integrity of the hair at home and have a better canvas for the client’s next visit,” she says.
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TEXT: ANNA LEE BOSCHETTO, MODEL PHOTO COURTESY SCHWARZKOPF PROFESSIONAL SPRING/SUMMER 2014 ESSENTIAL LOOKS
colour in a lighter direction. And as a professional hairstylist, you'll want to provide guidance
salonmagazine.ca
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HAIRLINES NEWS
Editor’s Picks
Here’s what’s hot on the shelves.
Schwarzkopf Professional OSiS Perfect for at the gym or in a carry-on, the new mini Session Label Dust-It flex is a mattifying powder made with lava rock. Info: schwarzkopfprofessional.ca
Paul Mitchell Give your guy an allseason winner with Mitch Heavy Hitter Deep Cleansing Shampoo. Info: paulmitchell.com
TEXT: VALERIE LAM, PHOTOS: CHRIS TSINTZIRAS
Joico Like cozying up in an oversized towel, feel (and smell!) good all over with Pink Vanilla Nourishing Body Butter. Info: joico.com
ColorProof Lifeless hair is pumped with volume from ColorProof SuperPlump Volumizing duo. Info: colorproof.com
Moroccanoil Just like silk, the newest addition to Moroccanoil Body, Pure Argan Oil, glides on lightly, offering skin sheer luminosity. Info: moroccanoil.com
SST Cosmetics Inc. Yes flawless skin is achievable every day. SST Cosmetics CC Cream Color Correcting Foundation is your secret weapon. Info: sstsignatureseries.com
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Sponsored Content
Let Redken Canada take the lead in bringing you and your salon to the next level of excellence you have only dreamed of. The height of success is possible!
REACHING FOR THE TOP
W
hen salons partner with Redken, not only are they accessing the latest technologies, innovations and fashion trends from the industry’s best but they are also guided into making their business more profitable and more efficient. Moreover, Redken has developed an exclusive partnership with Summit Salon Business Center to create customized business solutions to help stylists and salon owners earn, learn, live a better life and have a more rewarding career. Here, we spoke to four entrepreneurs from across Canada who have all seen very tangible results when partnering with Redken. Read on to find out how Redken and the Summit Salon Business Center have changed their lives.
Roberto Barbosa Salon Escape Toronto, Ont. Since joining the Summit Salon Business program with Redken, my business has grown 128 per cent and it opened my eyes to new marketing strategies. Social media now accounts for half of our new clients, salon’s cancellations fell dramatically and no-shows decreased by 40 per cent. The system is principle-driven, and I don’t feel like I'm being held hostage anymore. I don’t have to be cutting hair 24/7 to make my business grow. Since being with the Summit program, my business is now operating much tighter and leaner, which has improved our bottom line, even in a poor economy.
Bev Morros hairBenders Airdrie, Alta.
Glennys Shouldice Pure Hair Studio Kitchener, Ont. I have been working with Redken since 1999, when I took over the salon. The brand was already there, and we continued with it because once you’re used to the Redken standards, it’s hard not to have those same expectations. With Redken, I find consistency and support.
Dean Moore Michauds Salon Spa Surrey, B.C. Our gross sales has grown 16 per cent from 2010 to 2013, and during this time we’ve lost
Redken’s education program has helped me master my skills, and the salon’s level of performance has increased steadily. In 2012 we grew by 14 per cent and last year we increased our business by 16 per cent.
11 stylists. Through the Summit program, we were able to build nine new stylists’ careers, while still building our gross sales. Losing established stylists can be a tough situation for a salon, but we came out on the other side, stronger, more organized and profitable.
Before, I was a stylist who owned a business, but now I have become a business owner who happens to be a stylist.
There’s always something new and exciting with Redken and the Summit Salon Business Center, and they are always a step ahead.
Our business has grown by leaps and bounds since we partnered with the Redken program. We hired a consultant right away and our gross revenue has doubled in four years. At our salon, we have some amazing stylists, and we’re constantly focusing on education to further their craft. With Redken, we have the opportunity to bring in international artists for private education classes! It’s always fun to play with the big kids at Fusion and Symposium. We’ve done every education program and sometimes we do them twice. We like to work with them as a group. I love the system and what it has brought us.
Salon Magazine in partnership with Redken 5th Avenue NYC
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PHOTO COURTESY CND
Nail Niche
salonmagazine.ca
Flip for fashion-inspired collections, scorching-hot hues, a vintage-glam salon and more...
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Nail Niche SPOTLIGHT ON… Essie Canada lead nail artist Rita Remark on backstage fashion.
Pro Performance Freshen up your skills with the long-awaited, highly-anticipated CND Shellac Pro Certification program.
Designer collaboration It can be as simple as designers requesting a certain shade or as intensive as a meeting with fabric swatches and nail art demos. Backstage pass Working on a runway show is challenging because we are manicuring the models’ hands while they’re in hair and makeup.
What is the one business asset you can be certain of? Your staff’s expertise. Gain a professional edge by signing up for CND Shellac Pro Certification, now available through participating authorized distributors. Who’s it for? Veterans and newcomers alike. The certification program offers individual nail pros standardized training on all CND Shellac protocols. Nail technicians retain their CND Shellac Pro Certification wherever their career takes them. What’s in it for me? Successful graduates are listed online through CND Shellac Pro’s certification directory, which underscores the credibility of nail technicians and salons around the world.
Essential Enamels
OPI
LCN
BIO SCULPTURE
ESSIE
SPARITUAL
CHINA GLAZE
HAND & NAIL
ARTISTIC NAIL
Sheer Tints
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Cue the black
Bring on that
Dazzle the
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DESIGN
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The Carnival
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glowing with
pigments.
time.
ringmaster.
vibrant hues.
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PHOTOS COURTESY ESSIE, CND, CHINA GLAZE, HAND AND NAIL HARMONY, ARTISTIC, CHRIS TSINTZIRAS
Fashionable inspiration By recreating runway looks, posting images on Instagram and other social media accounts, then Go to SalonMagazine.ca/Nails tagging the designer who inspired to see Polished Girlz on the Ellen the manicure, nail artists keep Show! themselves relevant.
salonmagazine.ca
THE COLOUR WE
LOVE
Nail Niche Finalist, Contessa 25, Canadian Hairstylist of the Year, Hair: Alina Friesen, A Michael Levine Salon Group, Vancouver Nails: Stefania Flex Makeup: Maee Kroft Styling: Wendy Cook Photos: Kale Friesen
To see more images from this collection, go to SalonMagazine.ca/Collections.
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POP ART With cheerful lightness, bold hair and nails go together like sugar and candy.
salonmagazine.ca
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Nail Niche
To see more images from this collection, go to SalonMagazine.ca/Collections.
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From neon to chrome shades, reptilian to holographic effects, CND’s designs at The Blonds Spring/ Summer 2014 show launched fantasy nail art out of this universe. Photos courtesy CND salonmagazine.ca
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PHOTOS: DAVID PICARD
Nail Niche
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Right on Point The revamped Tips Nail Bar offers style-smart services in the heart of Toronto.
F
By Valerie Lam
The Big Reveal or glamorous, editorial nails, Tips Nail Bar owner
Leeanne Colley sets the standard. Her comprehensive portfolio includes cover model looks for major
Canadian fashion mags, not to mention that Colley’s team is fashion week’s go-to techs for Greta Constantine, Lucian Matis and more. Naturally, it makes sense that Colley felt that her salon space should also be reflective of its top billing in the fashion sphere. Working with Giorgio Lostao of Ridiculous Design, Colley shared her mood board filled with textured wallpaper samples and old Hollywood images, which “Giorgio took to a whole new level with a Parisian feel,” she says. “We worked really hard to get to where we are today. We started small and have grown so much—from two to 10 staffers—in such a short amount of time.” Now hosting services on two 12,500-square-foot levels, Tips Nail Bar renovated with the addition of the lower floor, which offers guests a private aesthetic experience, including facial treatments, eyebrow maintenance and makeup application. Outfitted with nine manicure and six pedicure stations, the sun-filled main level features a chic console with a contemporary combination of white and chestnut flooring. With shadow-box frames displaying selections of the team’s exquisite nail art through the years, the renovated Tips Nail Bar is a treasure of expertly curated design.
S
The Details Opened in 2006; renovated in 2013 Design: Giorgio Lostao, Ridiculous Design
The Brands CND OPI Essie YSL
The Staff 1 aesthetician 9 nail technicians
The Website Tipsnailbar.ca
See the complete collection of salon renovation photos at SalonMagazine.ca.
salonmagazine.ca
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Promotion
NAIL YOUR PROFITS
As the fastest growing sector in the beauty industry, your nail business can gain a competitive edge by adding value while increasing your profits with every service and retail opportunity. ADD MORE VALUE TO YOUR NAIL MENU WITH CND PLUS ONE SERVICES. BY OFFERING TOTAL BEAUTY SOLUTIONS WITH CND PLUS ONE, YOU HAVE THE FREEDOM TO CREATE THE ULTIMATE CND CUSTOM EXPERIENCE.
Consultation 101
Have the Conversation
Jennifer Mather, CND’s education ambassador, suggests beginning
Whether her nails require the base-building Brisa Lite
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looking flawless
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With a stunning array of brilliant colours. textures, and treatments, creating statement-worthy nails is easier than ever. Here’s how you can combine your services for maximum benefit. Just think PLUS ONE.
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Combining luxe detailing with professional services sparks the energy and excitement that keeps your clients yearning for more. salonmagazine.ca
march.14
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Nail Niche Contessa 25 Finalist, Canadian Nail Artist of the Year
It was Judy’s lucky first shot at putting together this photoshoot, and the results speak for themselves. Now a freelance nail artist based in Toronto, her background is in makeup and nails and she gives mad props to her mentor, Rita Remark, who is Essie Canada’s lead nail artist.
1
Judy Lim different styles are clean, put-together and
the industry with crystal-clear confidence.
classic,” says Judy, who matched deep
Her style? “It’s minimalist, simple but
shades with classic tan hues for a current
different and luxurious,” she says. That same
palette in this collection.
discerning eye conceptualized this striking
Sans distraction
collection. “People are no longer going for super-long shapes but rather wearable styles,” she says. “You can design a unique nail
Models were dosed (and unharmed!) with black spray paint while producing this photoshoot— an experience Judy laughs about when
without it being overdone.”
remembering the clean-up. For close-up images
A touch of luxury
of the nails that were dynamic yet effortless, she
Judy incorporated the look of three textures:
opted for a one-hand shot. “I like the simplicity—
ostrich leather, shearling and glass. “These
they’re not over the top,” she says.
“
I’m inspired by Canadian winter fashion. Winter is a creative season because the style has to look good but keep someone warm.
”
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Wedges gives a slightly varied shade of tan to complement overlaying colour accents.
S
2
EZFLOW NAIL SYSTEMS GRAND ARTIST OVAL 508 Literally her
standby tool in life, Judy swears by this brush, which she has used since school and has brought to photoshoots and fashion weeks.
3
OPI GELCOLOR
My Vampire is Buff is a shade that’s like a nude primer for Judy’s canvas and suave designs.
PHOTOS: MAKEUP AND NAILS: JUDY LIM, PHOTO: HUBERT YE HUA, PRODUCT PHOTOS COURTESY ENTITY BEAUTY, AMERICAN INTERNATIONAL INDUSTRIES, OPI, INSPIRATION PHOTO: COURTESY REDKEN
This rising nail art star is making her way into
ENTITY ONE COLOR COUTURE in Cork
salonmagazine.ca
NAIL YOUR PROFITS WITH
PLUS ONE
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Additional Profit
avg. price: $10
avg. price: Spa Mani: +$25, Spa Pedi: +$50
avg. price: +$23.80 (1 colour + 1 top coat)
CND Shellac Manicure (incl. removal)
Additives
CND Shellac At Home Removal Kit
78%
TOTAL BILL
$58.80
availability: September 2014
+
+
Additional Profit
avg. price: $35.00
avg. price: +$10.00
avg. price: +$12.40
Brisa Lite Smoothing Gel (incl. removal)
CND Shellac
Solar Oil
+ avg. price: +$7.00
avg. price: +$14.40
Brisa Gel Enhancements
CND VINYLUX
Scensations Lotion
29%
TOTAL BILL
+
$56.40
Additional Profit
avg. price: $48.00
avg. price: +$2.00
avg. price: +$12.40
Liquid and Powder Enhancements
CND Additives
Cuticle Eraser and Glossing Board
avg. price: $45.00
$57.40
Additional Profit
avg. price: $35.00
+
34%
TOTAL BILL
+
+ CURSED
PROFIT
+
15%
TOTAL BILL
$62.40
Additional Profit
avg. price: +$10.00
avg. price: +$21.66
32%
TOTAL BILL
$76.66
CND ULTImATE ExPERIENCE SERVICE CND Brisa Gel
CND Shellac
+
HOME CARE
CND Additives
+
CND Almond Spa Manicure
+
+
Matching CND VINYLUX to Shellac, Solar Oil, Cuticle Eraser, Almond Hydrating Lotion
PROFIT
=
Profit
60%
PRO TIP: For best results, use CND service essentials: CND Nourishing Remover, Scrub Fresh & Cuticle Away
avg. price: $48.00
avg. price: +$12.00
avg. price: +$10.00
avg. price: +$10.00
*All pricing based on salon average pricing per services. See CND Canadian Cost of Service guide as reference.
avg. Price: +$69.60
TOTAL BILL
$149.60
Membership Has Its Benefits Searching for ways to put your salon on the map? Here’s the scoop on salon loyalty programs that will help keep your salon on the cutting edge.
The Studio, Wella Professionals
By Anna Lee Boschetto and Yasmin Grothé Redken Club 5th Avenue Business Development Program
L’Oréal Professionnel Elite Program
and marketing tools, including branded printing
Favourite Features: At the beginning of the
Benefits of Being Loyal: According to Steel,
Favourite Features: Access to more than five
year, the sales rep visits the salon, highlighting
one of the best perks is having the opportunity
decades of innovation in products, programs and
the seven touch points to enhance the
to attend Goldwell’s Color Zoom global event in
practices that are designed to ignite creativity
relationship with the client. Within the program,
Berlin. “When you’re embracing the full portfolio
and skills. From personal-based education, such
salons also have the opportunity to use their
of what’s offered and you’re more engaged in
as colour certification to key business resources,
points and attend special events such as Color
education, you can instill this information to your
including the Summit Salon Business Center, the
Trophy and other international gatherings.
clients,” says Steel.
program’s benefits are endless.
Benefits of Being Loyal: “This program
Are You Ready?: Salon owners should speak
Benefit of Being Loyal: Redken’s Club
will make your business grow,” says Mathieu
with their sales consultant to find which level
5th Avenue (C5A) is an exclusive business
Bouchard, marketing group manager for L’Oréal
of membership they qualify for as the program
development program designed to be tailored
Professionnel. “It’s almost like having your
features four.
to your salon’s needs. Whether it’s increasing
personalized consultant working with you.”
customer retention or staff development, the
Are You Ready?: As soon as you become
TIGI InCrowd
learn, earn and live better lives.
a L’Oréal Professionnel salon, you're able to access the program. Since the focus is on
Are You Ready?: With four membership
helping elevate salons as a business, owners
levels, including Bronze, Silver, Gold, and
may have access to
Platinum, “It is a conversation that between
advertising campaign, or bring the whole team
the distributor sales consultant [DSC] and
to an education seminar.
the salon owner, once they discuss their
a budget for a small
Favourite Features: Offering members a discounted rate on eduction, the program focuses on providing in-salon training opportunities, along with education at TIGI’s Academy in New York and Learning Lab in Dallas. Benefits of Being Loyal: “By being very flexible, we ensure that the salons and
objectives and current situation,” says Bianca
Goldwell Salon Alliance
Adorante, project leader for Redken Canada.
Favourite
“Number one is
Taylor Hooker, TIGI’s InCrowd coordinator. For
“The DSCs are industry experts, and their
education for owners and stylists,” says Kate
example, you'll get bonus points if you’re
role is to coach, motivate and assist salons in
Steel loyalty program manager. With this rewards
spending more on colour so that you can use
developing their business.”
program, salon owners can also access business
your points in that area.
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s a l o n m ay + j u n e . 1 4
t
Features:
stylists get a return on their investment,” says
PHOTOS: COURTESY WELLA PROFESSIONAL, SCHWARZKOPF PROFESSIONAL, GOLDWELL, REVLON,TIGI
goal at Redken is to help stylist and salon owners
customized for their salons.
s a l o n m a g a z i n e . c a
If
In
Dou
Du
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Model is wearing “Wait N’ Sea”
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Available exclusively at fine beauty supply stores.
Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Make Your Mark Having access to branded marketing materials adds instant crediblity to your salon. From customizable templates to collections, salons have multiple opportunities to stand out from the crowd. Are You Ready?: With the ability to join throughout the year, salon owners have a direct connection to the program coordinator for answers to any questions about the program and funcitons of the website. While the program currently offers one membership level, a system for smaller salons is in the works.
ClubSKP, Schwarzkopf Professional Favourite Features: In place for nearly a decade, ClubSKP was relaunched with a fresh look. “It’s a program that’s clean, simple and very easy to use,” says Heather D’Ospina, senior brand manager for Schwarzkopf Professional Canada.
Club Matrix Favourite Features: Education is a key part of their membership, along with exclusive access to the salon locator on the Matrix website. Matrix also partners with Green
Benefits of Being Loyal: “We offer the
Benefits of Being Loyal: Club Matrix
Revlon Professional Elite Salon Program
Are You Ready?: Ask the distributor sales representative about registering, or register online with a Canadian salon address, and an account number from an authorized Matrix distributor.
Favourite Features: The primary focus of the Revlon Professional Elite Salon Program is having accessible in-salon education. “We surveyed stylists and that’s what we heard loud and clear,” says Jessica Stevenson, marketing director for Revlon Professional. “As you rise up the levels, your benefits become richer and richer.” Benefits of Being Loyal: It’s a great
Excel with Education
TIGI Academy, Soho, N.Y.
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s a l o n m ay + j u n e . 1 4
to gain and retain potential clients. You have someone who is looking to invest and build you,” says Stevenson..”
Professional Brands distributor representatives
monitor their account on their own.
through an education program.
Professional brand, salons have more tools
adding that this helps boost the salon’s branding.
points to register in the program.
new visuals, or expanding their technical skills
Show trips. “With the support of the Revlon
the salons use on a regular basis,” says D’Ospina,
register online at anytime throughout the year and
program helps a salon grow, whether it's with
materials, destination training and World
salon owners reach out to their Revlon
across Canada, so members can use their
When used effectively, a professional loyalty
in them with education, branded merchandising
Are You
Are You Ready?: Salons have the flexibility to
offering them the education tools they require.
backed by a manufacture who is willing to invest
flexibility to purchase branded merchandise that
Circle Salons, a recycling program for salons
focuses on the needs of professionals by
opportunity for salons to build their business,
Giving salons accessible training is a key focus for manufacturers. With a varied portfolio of training and opportunities available, member salons also have access to academy education or participate in global events.
Ready?: Stevenson suggests
who can connect salons directly with Revlon Professional Brands regional managers for further information.
Wella Global Connection Favourite Features: The program allows you to combine purchases from the three major P&G professional brands (Wella, Sebastian & Nioxin) and earn points. “The program has been in effect for over 15 years but was updated in order to make it more user-friendly and accesible online,” says Jeannette Keir, commercial leader for Wella. Benefits of Being Loyal: Education seminars taught at the Wella Education Center in Canada, Wella Studios in the U.S., Vidal Sassoon Academies and other authorized Wella Education events and travel packages to Wella’s NATVA as well as co-advertising and customized salon branding initiatives. Are You Ready?:
The Wella/Sebastian/
Nioxin sales consultant can enroll the salon into the program.
S
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Retail Therapy When the competition gets fierce, increase your salon sales by tapping a little further into your loyal client base.
a
s a salon owner, it can be
explains Remes, adding that no matter how
need to be educated about the formulations
challenging to convince your
junior or senior your staff, they still must be
of the professional products available at their
staff to sell more. But despite
committed to offering clients the full-service
salon.” As Dede Sgardelis, senior marketing
the fact that stylists say they find it difficult
experience, which includes at-home products.
manager for Joico, explains, if the customer
to broach the subject of retailing, sales
Similarly, Blake Rector of Salonware Software
doesn’t have the right tools, they’re never
professionals say it’s all about creating the
believes that successful product sales is all
going to be able to recreate the look that
right environment for success. “There are
about offering your expertise as a professional
made them feel so great when they left
opportunities to create product touch points
by offering the right solutions. “You’re selling
your salon. “Your clients may not be able to
throughout the salon,” says Sue Remes, a
a high-quality service and you need to share
replicate their looks at home,” says Sgardelis.
sales and marketing consultant who has
the knowledge you have,” says Rector. Quite
“As a stylist, you need to share with them
worked
Kevin.
simply, your credibility as a professional gives
the products that will solve their problems.”
Murphy. “Obviously some of those points are
clients a reason to believe in the products you
After all, you have a captive audience for at
going to be more experiential than others;
are recommending.
least the 45-minute service and that's ample
manufacturers
like
think of ways to make product discovery fun for clients.” Here are three foolproof tips that every salon can use to boost their retail sales, without feeling like they’re pushing product. Make the consultation count “From the moment a client walks into the salon. until the moment he or she leaves, products can be a part of the conversation,”
facebook.com/SalonMag
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s a l o n m ay + j u n e . 1 4
time to explain how the products you’re using
Perfect your product knowledge As it turns out, the depth and delivery of
every day can help them at home.
product knowledge that your team can
Don’t overlook reception
instantly tap into can make or break sales
When it comes to a successful retail strategy,
opportunities. “A lack of product education
Remes says that “reception staff can play a
is
major part in helping to close the sale—not
the
biggest
obstacle,”
says
Imran
Zalfackruddin, CEO of Milano Software. “Staff
to mention navigate the product displays.”
We Asked, You Answered
”It’s about education: speaking to clients about
What are your top tips for boosting product sales in your salon?
Once my clients understand the difference and
their hair and suitable professional products. see and feel the results, I rarely have a challenge convincing them to buy.“ – Donna Girvan-DiSalvo
t
with
PHOTOS: THINKSTOCK, FINALIST, CONTESSA 25 SALON INTERIOR, L.A. COIFFURE ET SPA, LASALLE, QUEBEC, PHOTO: ALEXIS FORTIN, CHRIS TSINTZIRAS
By Anna Lee Boschetto
s a l o n m a g a z i n e . c a
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After stylists have walked clients to the front
Sample Sale!
of the salon, Sgardelis recommends reception staff give the client a moment before walking over to them and finding out if they need help.
Give your clients the opportunity to try before they buy.
Rector also suggests reception staff makes use of the software features that allow them
While some salon owners believe that sending
to reference a client’s service history, this way
their clients home with a sample is costly,
staff can easily recommend a product that a
it can actually be a worthwhile investment.
client is already using, resulting in a quick and
“Some salons are gotten progressive in giving
easy sale.
samples,” says Imran Zalfackruddin, CEO
When it comes down to it, Remes reminds hairstylists
that,
receiving
of Milano Software. “And using it as a seed
experienced
product recommendation can be a lot of fun
that’s planted in the client.” Many stylists
for clients. “They want to discover solutions
who use samples as part of their retail
that allow them to look and feel better,”
strategy are giving clients a reason to return
explains Remes, adding that, quite simply,
to the salon before their next appointment.
“they trust their hairstylist to guide them.”
S
What are your top tips for boosting product sales in your salon? ”I let them know that the harsh sulfates [in
”I point out how healthy my hair looks, even
”Simple: You wouldn’t put regular gas in a
some products] are stripping all moisture and
though I’m a colour chameleon, and explain
premium car, so why put low-grade product on
colour from their hair and the conditioner is
that it’s due to using the high-quality products
your new luxury hairstyle?“
just a cover-up.“
that we carry in our salon.“
– Alicia Soulier
– Michelle Brisson
– Jerica Wentzel
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salonmagazine.ca
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Taking Care of Business
Industry experts give the 411 on overcoming your top business challenges.
W
By Valerie Lam
e’ve all been in a business
Mahoney. He says that the owner needs to
rut. Whether your top
promote a salon culture that motivates staff—
stylists are walking out the
even your most senior experts.
salon door, your salon team members need a
According to Mahoney, there are four key
little pep in their step or you can’t quite figure
secrets to boosting the energy and motivation
out the best way to increase the bottom line, you
in your team. First, the work has to be perceived
need to get past the obstacles in order to realize
as meaningful, which is an easy one since
the opportunities. We’ve gone to the industry
“stylists want to make people feel beautiful,”
experts and pulled together the business
he says. It’s also important to be clear about
solutions you need to turn things around.
what is expected of your team—that means providing a clear vision and structure to the salon
Having
conducted
business
seminars
in
Canada and coached salon owners across North America through Summit Salon Business Center, program founder and president of Salon Consultants International Peter Mahoney says that the number one challenge is finding, training
environment. There should also be a mutual respect and professionalism between team members, which makes everyone feel good about coming to work every day. In the end, it’s up to the owner to set the tone and ensure that staff feel challenged and trusted to excel.
How to Pick ‘Em
Consider these essentials when hiring your next talent.
1
Hire the attitude;
train the talent. Staff
and retaining great staff. Suki Takagi, founder
Increasing service prices
of Vancouver-based salon Suki’s Salon Spa
According to Venus Beauty Supplies presiden
Academy, is an example of what happens when
Vince Riverso, "a good increase range is 10
owners are positioned as mentors for staff. At
to 20 per cent. Hairstylists should be able to
Suki's, investing in your staff members will not
feel out what clients are willing to pay for.”
only improve service levels but also create a
Depending on how busy and confident stylists
team of qualified managers and even, perhaps,
are in their work, salons should revisit price
during the interview, creating
future owners.
can be molded to your salon’s technical styles and philosophy, which underpin the day-to-day operations.
2
Ask situational questions
increases every few years. There are different
scenarios that demonstrate
Takagi says that the key is identifying each
was to do this. “If a salon is raising prices
how they will behave under
staff member’s needs and giving them action
across the board, stagger it every few months,
the heat. This will also give you
plan opportunities to reach their potential. “One
among different stylists on your team. This
a picture of how they might
person wants to be a great international artist,
multi-level system gives the client a reason to
gel with your team—and if
which means you need to point out photo shoot
stay in the salon and go with another stylist, if
they’re high maintenance.
and on-stage opportunities. Others want to
needed,” he advises.
3
Since hairstyling is a
be ambassadors and educators; which require
Believe it or not, there’s also a marketing
arranging speaking or performing opportunities
benefit to raising prices: “New clients believe
service industry, look for
with academies and manufacturers.”
that if you’re charging more, you must be worth
qualities in staff that show
it,” says Riverso. This gives the view that you’re a
they are willing to serve, care
stylist in demand, so they better pre-book!
about the client and provide
Boosting staff morale “Human beings are naturally motivated; if they are not, something is de-motivating them,” says
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excellent customer service.
PHOTOS:THINKSTOCK
Buidling a top team
s a l o n m a g a z i n e . c a
/dannycobeauty
/dannycohair
www.dannyco.com
©2014 BabylissPRO™
Volume • Style • Protect
Now Trending After the frenzy for luscious curls and braided bonanza that were all the rage last fall and winter, hairstyles are stepping back to a less ornate approach, with elements of controlled rebellion for spring and summer.
SHORT AND CHIC Short hair is in the air, and Robin Wright’s House of Cards character, Claire Underwood, is the “it” girl of the day. Yes, everyone is head over heels in love with this new interpretation of short, which has some sensuality to it but is still very chic and classy. It's the perfectly polished cut for the professional. “This is a slightly geometric haircut that still has some roundness to it at the nape of the neck. And what’s fun about it is that you can interpret it as super-classy and sophisticated or very rocker chick with a slight Mohawk and light pastels under the top layer of hair if you want to go for a more extreme look for a bolder client,” comments Karine Jacques, artistic director for Oligo Professionnel. Another style icon who came back with a bang on the trending radar earlier this year was Pamela Anderson. Gone are the ho-hum sun-kissed locks and hello pixie-chic platinum! According to Chabot, pastels are here to stay and will become mainstream
CANDY CRUSH
hues, “particularly those shades that are dusty or have a very slight trace of
“Celebrities are still the top contenders for giving new direction to trends,
pink.” Case in point, we are seeing a lot of pinkish blondes at many of the
so they continue to be relevant”, confirms Alex Chabot, artistic director
big colour brands.
for Matrix Design Team Canada. “For spring/summer 2014, at Matrix we
At the same time, for some stylists like Olivier Miotto who won the
are having a lot of fun with pastel effects: peach, coral, candy pink. The
2014 Contessa Session Hairstylist of the Year, pastels are at the tail end of
hip factor of the cut is accentuated with these splashes of colour. Our
the trend spectrum. “I think that by next fall that will be it for these new
new lacquers are great for this, particularly for clients who want a regular
nuances.” Time will tell, but in the meantime, it can be fun to experiment
change of colour since the pigment does not penetrate the hair’s cortex.”
with colour that’s a bit out of the box. No pun intended here!
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PHOTOS THIS PAGE: LEFT: COURTESY OLIGO PROFESSIONNEL, PHOTO RIGHT: HAIR: D & J AMBROSE ART TEAM, MAKEUP: MARY JANE FROST, STYLING: HANNAH TEARE, PHOTO: JENNY HANDS, OPPOSITE PAGE: COURTESY WELLA PROFESSIONALS
By Yasmin Grothé
s a l o n m a g a z i n e . c a
SOME LIKE IT RAW “Right now I’m doing a lot of styles that have a raw quality. I’m even cutting the hair dry to create a bit of a jagged effect,” says Miotto, musing about the new cuts he is creating in his Old Montreal boutique salon. “I’m really into that choppy effect, with the longer fringes that we saw at the latest Chanel fashion show.” That said, his imperfections have a studied precision. He cuts clients’ hair dry, has it washed and then meticulously finishes the style. The result: dishevelled and very natural, completely in line with the zeitgeist that is also echoed in Urban Native, the latest Spring/Summer 2014 TrendVision collection from Wella Professionals, “which is inspired by the idea of worn-in comfort with grown-out contours.” When it comes to fave finishing products to create these lived-in looks include dry shampoos, texture powders and salt sprays are all sure bets. “Anything that will add a ton of density, with a bit of a dusty finish and matte texture,” explains Miotto.
THE BOB WITH BOD Having returned from a Sassoon education session in London, Daniel Benoit, a L’Oréal Professionnel portfolio artist and regular at top-tier hair competitions, says, “They have just killed everything that’s geometric.” According to Benoit, “Extreme angles are gone, and they are now focusing on bringing softness to the styles.” It’s a total departure from what made Sassoon famous in the ’60s and was a mainstay of the house. When it comes to styles this summer, Benoit says there will be a lot more softness and texture. “It’s an international trend that’s coming on strong.” Hair is thinner, and fringes are heavier but also softer. It’s all about creating a new idea of balance. “Everything that’s under the top layer of hair is textured and natural. I don’t put any tension on the hair anymore when I’m cutting it.” When the layers of hair fall on top of each other, there’s a disconnect but the look retains a natural appeal. “The shorter bob will give way to longer hair, says Miotto, adding that “It’s about elongating that look.” At the Oscars this year many, beauty bloggers created a big buzz on social media by declaring Academy Award winner Jared Leto’s surfer-dude ombré locks the best hair of the night —a sentiment Miotto shares when he shares his thoughts on the actor and singer-songwriter’s signature style.
S
GET YOUR STYLE ON!
Here’s the skinny on Spring/Summer 2014 styles. 1. Finishes are natural 2. It’s all about texture 3. Chunky fringes 4. Pastels are “it” shades! 5. Ombré for guys 6. Combination of shears and blades to create raw edges 7. Undercuts that give volume Go to SalonMagazine.ca for an exclusive men’s cut and style feature.
salonmagazine.ca
m ay + j u n e . 1 4
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Hair: Angelo Vallillo, Zullo & Holland, Nottingham, U.K. Makeup: Rosanna Velin Photos: Richard Miles
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Drama Queens Sheer power rushes through this winning 2013 British Hairdressing Awards collection.
salonmagazine.ca
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Hair: Cos Sakkas and Francesco Fontana for Toni&Guy Lookbook Makeup: Lan Nguyen Styling: Sara Dunn Photos: Andrew O’Toole
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Reclaim that summer vibe in a sleek and sexy style.
T R O S E R O R T E R salonmagazine.ca
m ay + j u n e . 1 4
salon
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to
Way
Gilded and dark themes are what make this collection oh-so-sultry.
Glow
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Hair: Dale Herne and Isabella Hyde, Rush Hair, London, U.K. Styling: Nina Sobers Photos: Rio Romaine
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Photos courtesy Schwarzkopf Professional
Candy Dandy, Metallxx and White Hot, the trends from the Schwarzkopf Professional Spring/Summer 2014 Essential Looks collection, are brimming with designer inspiration and versatile runway delivery. To see more images from this collection, go to SalonMagazine.ca/Collections.
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LEADER OF THE PACK
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To see more images from this collection, go to SalonMagazine.ca/Collections.
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Undone style is married with stonewashed shades in the Wella Professionals TrendVision 2014 Spring/Summer collection Urban Native.
Photos courtesy Wella Professionals
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Finalist, Contessa 25, Master Colourist of the Year Hair: Timothy Switzer, Timothy & Co. Salon, Oshawa, Ont. Makeup: Cody Alain Photos: Greg Swales
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Iridescence drips like jewels from this collection’s rich colour and extravagant sheen.
gloss factor
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Hair: Tracey Hughes Colour: Vic Piccolotto, Mieka Hairdressing, Melbourne and the Gold Coast, Australia Makeup: Annika Bowen Styling: Melvin Royce Lane Photo: Karla Majnaric
#CyberP unk Hacker The look of high-tech sci-fi just got hotter.
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Finalist, Contessa 25, Elite Master Hairstylist of the Year Hair: Jorge Joao, Koi Hair Studio, Brampton, Ont. Makeup: Meaghan Bell-Gregory Styling: Jérémie Côté Photos: Nicole Duplantis
Do a double take! Burnished metallic tones give the hair a second glance.
To see more images from this collection, go to SalonMagazine.ca/Collections.
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Hair: Tracey Devine Smith, Angels, Aberdeen, Scotland Makeup: Adam de Cruz Styling: Clare Frith Photos: Jack Eames
Fearlessly Finished From smooth to tousled and matte to high gloss, the mastery of textures steals the spotlight.
To see more images from this collection, go to SalonMagazine.ca/Collections.
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GOLD SPONSORS
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SALON PROFILE
Aveda Canada’s creative director, Kristjan Hayden, and the team onstage at Aveda Congress.
Creative Dimensions Combining his penchant for makeup artistry and love of hairstyling, Aveda Canada’s Kristjan Hayden shares why his multi-disciplinary career path works.
clients er of celebrity Hayden’s rost shank. ck ui Cr i ss k’s Je includes eTal
G
rowing up in a family of
schedule, Hayden says it’s the opportunity to do multiple
creative
helped
projects that keeps him invigorated. “When I look back
Kristjan Hayden cultivate his
on a month, I never really feel that I’m in 1,000 different
passion for the industry. “I
places at once,” says Hayden, who admits to doing a
spent a lot of time drawing,
great deal of preparation for each project. Perhaps it’s his
building and sculpting; it’s
thorough research that enables him to feel comfortable
been a very natural extension,” says Hayden. But it was
and appear relaxed, whether he’s behind the chair or in
his grandmother, a hairstylist, painter and musician,
front of the camera.
individuals
whom Hayden credits with setting an example for taking
Hayden’s thoughtful attention to detail is something
a multi-disciplinary approach to the craft. Training first
that he can't stress enough with up-and-coming
as a makeup artist and then a hairstylist, it wasn’t until
hairstylists who are hoping to do what he does. Although
Hayden moved from Winnipeg to Toronto that he reaped
he says that today’s hairstylists don’t necessarily need to
the benefits of employing both professions. While
have multiple disciplines as he does, it doesn’t hurt to be
working at Toronto’s Civello Salon and Spa, he attended
well rounded either. “Work at as many different things
the Aveda Academy to refine his skills behind the chair
as you can. There’s always an opportunity to assist on
and, within a few years, Hayden was in a dual role as a
shoots and shows and that sets you apart from other
makeup artist and hairstylist.
people. It’s very valuable,” he says.
Now the creative director for Aveda Canada, Hayden
Whether he’s distilling the latest beauty advice on
believes it’s been his multi-disciplinary career approach
television or helping a client achieve a new look in the
that has afforded him such a varied portfolio that
salon, Hayden still says the most important part is making
includes editorial, television and runway projects. “My
someone feel great. “It’s a personal, almost emotional
dual role has been an integral part of vision crafting,”
experience,” he says, adding that, while honesty is key, it’s
says Hayden. “You’re seeing not only hair and makeup
equally important to be considerate when you’re trying to
but also the lifestyle—it’s the concept of being a
offer suggestions. With such a diverse blend of experiences
beauty expert.”
already, Hayden hopes to focus more on moving into the
While regular appearances as a beauty expert on the His eye for detail comes through during a final model prep at Joseph Altuzarra.
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television series Steven and Chris keep him on a tight
fashion world a direction that will no doubt continue to help him forge an incredibly exciting career.
S
PHOTOS COURTESY AVEDA
Part of the backstage beauty crew at New York Fashion Week.
By Anna Lee Boschetto
s a l o n m a g a z i n e . c a
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SALON EVENTS
Brilliance and Beauty Shines at the Toronto ABA Details: Filled with energy and excitement, this year the show featured main stage presentations that married innovation with trendsetting fashion and style. With its colour trend forecast, Wella Professional’s showcased styling from the Urban Native collection while Sebastian’s Evotech collection was brought to life by Daniel Di Tommaso. Redken’s Jorge Joao and Sean Godard shared the stage, presenting a collection of looks inspired by World Mastercard Fashion Week. Dannyco and Farouk also showcased high-impact shows that featured rock-star styling inspiration. Highlights: Sam Villa offered an interactive style education featuring multiple up-scaled options for braids. Students took centre stage with the selection of winners from the ABA’s New Talent competition. When & Where: April 6 to 7 in Toronto PHOTOS: SALON STAFF
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SALON EVENTS
NEUMA helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine.
Amazingly Beautiful, Healthy Hair Healthy hair is beautiful hair. NEUMA gives you beautiful hair without sacrifice. Founded with beauty, health and sustainability as our heart – our philosophy is simple, NEUMA products feature: ZERO... sulfates synthetic fragrance parabens 1,4-dioxane phthalates glutens neurotoxins aluminum compounds glycos* formaldehyde donors ureas carcinogens NEUMA uses natural essential oils derived from living plants to soothe the senses and infuse hair with life, bounce and a healthy radiance.
America’s Beauty Show Hosts the Globe’s Best Hairstylists Details: The 91st annual America’s Beauty Show welcome 55,000 salon professionals to Chicago’s McCormick Place for top-tier
At NEUMA, we believe that organic raw materials, sustainable business practices and continuing membership as a global corporate citizen will make the difference in the long run. We’ve made the choice because like you, we think it’s the right thing to do.
education, trend-spotting and shopping in the exhibit hall. Big
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We each have a story, an experience, a personal epiphany, an ah-ha moment thatcourtesy forever affects the way we live, Photo the way we eat, the choices we make. Join us on the jouney... bringing beauty health and well-being to hair---and our lives.
Simpson from Goldwell, and more—share insights into the
names flew in to present on the ABS stage, including Alloxi’s Leonardo Rocco and Teri Dougherty; TIGI’s Nick Irwin; Redken’s Sam Villa; Martin Parson; and Mark Hayes with the Sassoon Creative Team. Highlights: The second annual All Star Trend panel, moderated by Wella Professionals vice president of education Fabio Sementilli,
businesses’ next big trends and how to advance their careers. When and where: March 28 in Chicago
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BEAUTY A quick cure for beautiful nails. The new gel It! LED/UV traditional gel collection has arrived. Explore our full line-up of skin tone flattering cover pink shades, the brightest white and clear. All colors cure under both LED & UV light and give the finished look of a gel with the technical workability of an acrylic.
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SALON EVENTS
DROP DEAD GORGEOUS HAIR See the latest in hairstyles from the planet’s top stylists and premiere salons.
Wella’s Future Visions Unveiled in Vancouver Details: Platform experts from Wella Professionals, Sebastian and Nioxin gave a high dose of energized hairstyling at the Future Vision Unplugged showcase. Stylists and salon owners saw the Wella 2014 Global TrendVision Urban Native looks created by Philip Ferreira. Dana Lyseng introduced the revolutionary Color.id, a colour additive that keeps colours separated, freeing stylists from using foils. Highlights: Sabrina Simeone demonstrated how to create looks
A new issue every month
from Evotech, Sebastian’s latest collection. Jean-Sebastien Tremblay, field education capability master, kept it all together as emcee. When and where: March 17 in Vancouver PHOTOS: SALON STAFF
• full-page photos • behind-the-scenes secrets • audio interviews Download today for free at SalonMagazine.ca/Salon-Lookbook
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Hold a piece of history. Used and loved by professional Barbers for more than half a century, the Model 10 of today performs like the original Model 10 of yesterday. Compact, maneuverable, and extremely powerful, it’s destined to become your favorite cutting companion for years to come. This reborn classic is now available to professional Barbers and Stylists everywhere. Pick up yours today and find out what it feels like to hold over 60 years of history in the palm of your hand. Visit OsterStyle.com to learn more about the classic Model 10.
Š 2014 Sunbeam Products, Inc. doing business as Jarden Consumer Solutions. All rights reserved. Imported and distributed by Sunbeam Corporation (Canada) Limited doing business as Jarden Consumer Solutions, 20B Hereford Street, Brampton, Ontario L6Y 0M1. Made in U.S.A. SPR-061413-391P
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SALON EVENTS
ARE YOU LOOKING FOR A DOCTOR?
SEARCH THE BEAUTY FINDER AT ELEVATEMAGAZINE.COM! Browse our professional directory for doctors and high-end skincare products across Canada!
Backstage at Toronto World Mastercard Fashion Week Fall/ Winter 2014 Details: Jorge Joao, five-time Toronto fashion week hair lead for Redken Canada rallied up more than 35 hairstylists from across the nation for five frenzied days à la World Mastercard Fashion
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Week, where top designers collided with swoon-worthy beauty. Joined by nine Toronto-based nail techs, Essie Canada nail lead Rita Remark also led the team at shows including, Mikhael Kale, David Dixon and Pink Tartan. Highlights: The Toronto elite hair team styled dozens of models in shows from more than 20 designers, while the nail art creations of Remark’s team ranged from triangular shapes to gold-bordered negative space designs. When and where: March 17 to 21 in Toronto PHOTOS: STEFANIA YARHI, SALON STAFF
Are you a Doctor in Canada? Do you want to be a part of ELEVATE’s Beauty Finder? Contact Megan at megan@elevatemagazine.com facebook.com/ElevateMagazine twitter.com/elevatemagazine elevatemagazine.com 108
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SALON EVENTS
Business Takeaways from International Beauty Show New York Details: The annual International Beauty Show drew throngs of industry professionals to the Javits Convention Centre. With more than 500 exhibitors present, including Redken, Sassoon Academy, Babyliss, CND, Conair, Helen of Troy, Indie Hair an ISO Beauty, there was something for everyone. Highlights: Some of the latest industry trends to adopt in order to stay ahead of the game include capitalizing on extensions, learning red-carpet styles and colour, advanced nail technology and techniques and more. salon
mag 1-2 page sexy meet sexy2.pdf
1
4/7/14
1:54 PM When
and where: March 9 to 11, New York City
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SALON SCOOP
1
Revlon Professional Style Masters Contest Crowns Canadian Winner
2Our Hearts Go Out
IBS President Doris Tan passes away Doris Tan, president and founder of Edmonton-based International Beauty Services, passed away on March 8, 2014, in North Vancouver, B.C. Tan was an icon in the Canadian salon industry and touched many lives. She was also involved with the Allied Beauty Association, serving as a board member, as well as being actively involved
d
emonstrating avant-garde artfulness, Jag Moussa from Calgary’s Ginger Group is the 2014 Revlon Professional Style Masters Canadian finalist. Having placed among the top three in the 2013
3
in Lisbon. PHOTOS COURTESY OF REVLON PROFESSIONAL
SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 23 Issue 07
Neuma Heads West Neuma Beauty is now distributed through International Beauty Services, which serves Alberta, Saskatchewan and Manitoba.
Style Masters national contest, this year the golden ticket is his, and he will represent Canada, along with eight international finalists at the competition
with women’s charitiable organziations.
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Sexy and Beyond Summit Salon Services and Chalut are now distributing Sexy Hair, in Alberta and Quebec, respectively.
Put some color in your life with our new “Eco-Green” spring collection
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PURPLE DAZZLE IS BRUSHSTROKE CHIC! We’ve hit refresh resulting in one of the season’s hottest colours. Purple – one with an edge. One that dazzles, gleams and gives total hairbrush envy. An essential handbag takeout, Compact Styler rescues and styles hair in seconds. Use to gently back-brush and tease in volume at the crown, or
run-proof, flake-proof cosmetics that promise life-proof results. Best sellers: tube-forming mascara and waterproof brow mousse. Available in Ontario exclusively through Intercosmetics.
to give your finished style a sleek, modern polish. Purple Dazzle launches May 2014. Pre-Order with Jessie at tangleteezer@otcsupply.com or 780.421.0890 today!
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To reserve your space in StyleExchange contact sales@salonmagazine.ca or call 416-869-3131
SALON COMMUNITY
Community Inspiration!
Everything noteworthy happening on Salon Magazine Community.
Congratulations to Alma Head and Devon Plamondon, the first place winners of Salon Magazine Community’s second “So You Think You Can Style?” photo contest!
My passion for hairstyling and colouring inspired me to do this photo shoot when I was first nominated for the Contessa Master Colourist Award. – Alma Head,
Alma’s Family Hair Salon, Sydney, N.S.
I was going for a Sassoon-style cut that had a bit of a softer feeling to it. – Devon Plamondon,
Caramel Salon: A Michael Levine Salon Group, Vancouver
Go to SalonMagazine.ca/Community to enter the latest “So You Think You Can Style?” photo contest. You could see your work in Salon Magazine or Salon Lookbook or at SalonMagazine.ca!
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BEST HOW-TO Learn how to create d:fi’s super-sexy styles that will get you into—or out of—any situation.
TOP VIDEO Timothy Switzer shared a fun behind-the-scenes look at the workshops for Goldwell’s Color Zoom trend Reallusion.
MOST INSPIRATIONAL QUOTE Community member Sara Stancu inspired us with this quote from Harry Winston:
“People will stare. Make it worth their while.”
SALON SELFIES Snap swoon worthy images of your client’s colour, cut or style on your smartphone with these tips from Vancouver-based Contessa photographer Kale Friesen.
1 2 3
LET THE LIGHT SHINE Friesen says that taking photos by a window, where natural sunlight will illuminate the look allows both the colour and style to shine. CHOOSE YOUR CLIENTS Some people are very comfortable in front of the camera; others not so much. Ask her if she’d be interested in having her picture taken. As Friesen advises, when clients are uncomfortable, you won’t get the shot you're looking for. KNOW YOUR SMARTPHONE There are many apps that allow you to capture multiple shots in a single image. Friesen suggests using one that works best for you to showcase your work from several different angles.
PHOTOS: FIRST PLACE (TIE): HAIR, COLOUR AND STYLING: ALMA HEAD; MAKEUP: ANNE MARIE KANNE; PHOTO: JOHN RATCHFORD OF RATCHFORD PHOTOGRAPHIC STUDIO; FIRST PLACE (TIE): HAIR: DEVON PLAMONDON; MAKEUP: KAT ETHIER; PHOTO: KALE FRIESEN; COURTESY OF D:FI
‘So You Think You Can Style?’ Short Hair Contest Winners
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