Salon Magazine, September 2014 by Salon Communications Inc.

RUNWAY STYLE IDEAS THAT WILL TAKE Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

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SEPTEMBER.14 SALONMAGAZINE.CA FEATURES 52

TRÈS TRENDY!

FASHION WEEK WITH AN ÜBER-STYLIST

Styles from the runway to your salon.

Take a behind-the-scenes look at how Moroccanoil’s global creative director Antonio Corral Calero creates his runway looks.

CREAM OF THE CROP AT ITVA 2014 Take a trip packed with inspiration and more with Wella’s Interational TrendVision Awards.

MASTER CLASS

CREATING A PHOTO FINISH

On the red carpet at the Style Masters gala with Canadian finalist Jag Moussa.

Find out how Jacob Rozenberg pulled together his photo shoot in the American Crew All-Star Challenge.

COLLECTIONS Wade Blackford; Heading Out Hair & Beauty; Kobi Bokshish; Caffery Van Horne; Charlotte Mensah; Mark Leeson; Noddy’s On King Creative Team; Caylee Auge

WADE BLACKFORD, CHUMBA CONCEPT SALON, MELBOURNE, AUSTRALIA

ON OUR COVER: Hair: Mark Leeson, Mark Leeson Hair Body & Mind, Mansfield, U.K. Makeup: Clare Read Styling: Bernard Connolly Photo: Paul Scala

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FALL

WINTER 2014

LACQUERS SHOWN FROM LEFT TO RIGHT: My Voice is a Little Norse, How Great is Your Dane?, Ice-Bergers & Fries, Going My Way or Norway?, OPI with a Nice Finn-ish My Dogsled is a Hybrid, Can’t aFjörd Not To, Suzi Has a Swede Tooth, Thank Glogg It’s Friday! Do You Have this Color in Stock-holm?, Skating on Thin Ice-Land, Viking in a Vinter Vonderland Model is wearing My Dogsled is a Hybrid

Try it on at opi.com • All Nordic Collection shades are available in GELCOLOR BY OPI

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REGULARS 24 26

EDITOR’S LETTER

SALONMAGAZINE.CA

HAIRLINES

Eighth Wonder of the World p. 31; Hold On Tight p. 31; Thin Isn’t In p. 31; Straightening Out p. 32; Green Corner: Sustainable Styling p. 32; Canadian Finalists Look Ahead to Color Zoom 2014 p. 32; NAHA 2014 Celebrates 25 Years p. 34; Dry Endurance p. 34; Disciplinary Action p. 34; Man Up! p. 36; Shield of Armour p. 36; Skin Nutrition p. 36; Beauty & the Balm p. 38; Toolbox: Hot Tools 1-Inch Nano Ceramic Curling Iron p. 38; Oh, Canada! p. 38; SalonMagazine.ca Gets a Major Upgrade p. 40; Fight the Frizz p. 40; Polished Perfection p. 40; Colour: p. 42; Mens: A Cut Above p. 44; Nails: Silver Screen Set p. 46; Spotlight On: Knailed It! p. 46; Fall Colour Run p. 46; Show of Hands p. 48; Editor’s Picks p. 50

CONTESSA GALLERY

Catherine Allard Contessa 25 Finalist Master Colourist

PROFILE

NODDY’S ON KING CREATIVE TEAM, NEWTOWN, AUSTRALIA

HEADING OUT HAIR & BEAUTY, FITZROY, AUSTRALIA

RUNWAY NAILS FOR MORGAN TAYLOR FALL/WINTER 2014

PURE SELF SALON N SPA, MARKHAM, ONTARIO

s a l o n s e p t e m b e r. 1 4

PUBLISHER’S NOTE This month at SalonMagazine.ca

Colour Play with master colourist Kim Vo

BUSINESS 3 Ways to Attract the Student Body

INTERIORS

Pure Self Salon N Spa; Markham, Ont.

EVENTS

SCOOP

COMMUNITY

KOBI BOKSHISH, INTERSHAPE HAIRSTYLISTS, SYDNEY, AUSTRALIA s a l o n m a g a z i n e . c a

Introducing the STYLING COLLECTION from RUSK® Formulated with Style+Strength Complex™ to defend, protect and strengthen hair PASTE | PUTTY | GLUE | TEXTURE | FREEZING SPRAY www.rusk1.com 800.USE.RUSK www.facebook.com/ruskhaircare @ruskhaircare ©2014 RUSK 14AF007382

EDITOR’S LETTER

VISIBLY HEALTHY HAIR in 20 minutes

Trend Tracking

henever I think back to how my sense of fashion has evolved, my haircut and style has always played a starring role. From long layered locks to

a chin length bob and nearly everything in between, I was often in search of a new look. Whether I was coveting sun-kissed beach-style waves or a more sleek and smooth style, for me, a different hairstyle was a vehicle to express my personality. But regardless of which look I was after, before making a move, I’d always consult with my hairstylist for their opinion. While hairstylists and beauty pros have always been a step ahead of the trends, these days, it’s even more critical for success. With more inspiration available through a variety of social media sources such as Pinterest and Instagram, clients might know what they want but they’re looking to the professionals to take them a little further, perhaps into an unexpected direction. In fact, on page 52, TrèsTrendy! will show you the looks that you can swipe off the runways and interpret in your salon. But following the fashion runways isn’t the only way to get inspired and on page 58, you’ll discover how Calgary-based hairstylist and Canadian Style Masters finalist Jag Moussa believes the Revlon Professional’s Style Masters competition has helped shape his creativity. In short, you never can tell what might inspire your next We’re also giving you the inside scoop on how to tap into the student market in the Business story on page 86. According to the professionals, this is an untapped clientele with a little more money to spend than what you might expect and they’re likely living (or studying) right outside your salon door. Get ready for your salon’s best fall yet!

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Anna Lee Boschetto Editor-in-Chief Facebook “f ” Logo

CMYK / .ai

Facebook “f ” Logo

CMYK / .ai

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

creative direction.

Find me on Facebook at Facebook.com/SalonMag or email me at Annalee@SalonMagazine.ca. s a l o n m a g a z i n e . c a

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Spotlight Artist of the Month is:

Photography: Need name please

píóäáåÖ=áë=íêìäó=~å=~ÇîÉåíìêÉ=Ñçê=Sophie Tessier. _ÉóçåÇ=ÜÉê=ëáÖå~íìêÉ=ÅçééÉê=äçÅâëI=ëÜÉ=éçëëÉëëÉë=íÜáë ÄìêåáåÖ=ÉåíÜìëá~ëãI=ÉîÉå=~ÑíÉê=íïÉåíóJëáñ=óÉ~êë=áå=íÜÉ=ÑáÉäÇ=~ë=~=ëíóäáëíI=Åçäçìêáëí=~åÇ=ÉÇìÅ~íçêK=cêçã=ÜáÖÜJ Ñ~ëÜáçå=ë~äçåëI=íç=éêÉëíáÖáçìë=ëí~ÖÉ=éêÉëÉåí~íáçåëI=pçéÜáÉ=Ü~ë=Ö~áåÉÇ=~=ïÉ~äíÜ=çÑ=âåçïäÉÇÖÉ=äÉ~ÇáåÖ=íç=íÜÉ ä~ìåÅÜ=çÑ=ÜÉê=çïå=ë~äçåI=La Rousse Espace Beauté áå=~=íêÉåÇó=é~êí=çÑ=Ççïåíçïå=jçåíê¨~äK=pçéÜáÉÛë ïçêâ=Ü~ë=ÄÉÉå=ïÉää=êÉÅçÖåáëÉÇ=áå=íÜÉ=áåÇìëíêó=~ë=çåÉ=çÑ=íÜÉ=Ñáå~äáëí=Ñçê=ÚnìÉÄÉÅ=e~áêÇêÉëëÉê=çÑ=íÜÉ=vÉ~êÛ=áå íÜÉ=OMNO=`çåíÉëë~=~åÇ=~ë=~=ëéçâÉëéÉêëçå=Ñçê=Revlon ProfessionalK=^ë=îáÄê~åí=~åÇ=ÄçäÇ=~ë=ÜÉê=Ü~áêI pçéÜáÉ=áë=òÉ~äçìë=áå=ÜÉê=êÉä~íáçåëÜáé=~åÇ=êçäÉ=ïáíÜ=oÉîäçå=mêçÑÉëëáçå~äI=ïÜáÅÜ=~ääçïë=ÜÉê=íç=áåëéáêÉ=~åÇ=ÄÉ áåëéáêÉÇ=Äó=ÜÉê=éÉÉêëK==få=Ñ~ÅíI=pçéÜáÉ àìëí=êÉíìêåÉÇ=Ñêçã=mçêíìÖ~äI=ïÜÉêÉ=ëÜÉ=~ííÉåÇÉÇ=íÜÉ=Style Master World ShowI=ïÜáÅÜ=Ö~íÜÉêÉÇ=ëçãÉ=PIRMM=Ü~áêÇêÉëëÉêë=Ñêçã=çîÉê=TMH=ÅçìåíêáÉë> vçì=íçç=Å~å=ÄÉÅçãÉ=é~êí=çÑ=íÜÉ=Revlon Professional family íç=í~âÉ=óçìê=ë~äçå=íç=íÜÉ=åÉñí=äÉîÉäK=iÉí=ìë éêçîáÇÉ=óçì=íÜÉ=ëìééçêí=íççäë=óçì=åÉÉÇ=íç=Ñçääçï=óçìê=é~ëëáçå=~åÇ=ã~âÉ=óçìê=ã~êâK= REVLON PROFESSIONAL Photography: Patrick Saint-Arnaud

ELITESALON PROGRAM

''The entire team at La Rousse is thrilled to be part of the big Revlon Family. Their high quality products provide an exceptional colouring quality that makes our clientele happy. However, beyond quality and prestige, working with Revlon Professional allows us to attend highly valuable classes and to discover the best in hairdressing at the international level, no less!”

Sophie Tessier, Owner

6562, boul. Saint-Laurent, Montréal, Quebec (438) 381.9626 www.laroussecoiffure.com

PUBLISHER’S NOTE ISSN 1197-1495 volume 23 issue 11

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EDITOR-IN-CHIEF

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca GROUP ART DIRECTOR

Gillian Tsintziras 416.869.3131 ext.106 gillian@salonmagazine.ca

EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Ashley Kowalewski 416.869.3131 ext.119 ashley@salonmagazine.ca ONLINE EDITOR

Jillian Wood 416.869.3131 ext.112 jillian@salonmagazine.ca DESIGNER

Change Your Perspective

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca COPY EDITOR

Corinna Reeves CONTRIBUTORS

Valerie Lam, Chris Tsintziras GROUP PUBLISHER

fter walking to my gym along the same route, on the same

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca

side of the street for over a year, I decided to change it up.

Samantha Anobile 310.926.9288 samantha@salonmagazine.ca

SENIOR ACCOUNTS MANAGER

Striding over to the opposite side of the street, I not only

ACCOUNT EXECUTIVE

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

got an alternative view of homes but I also noticed many I swear I hadn’t

PRODUCTION MANAGER

seen before. How was it possible after walking that route multiple times

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

a week for a year?

OPERATIONS MANAGER

Karren Han 416.869.3131 ext.118 karren@salonmagazine.ca

It was that same week, in which I had a conversation with a hairstylist

CIRCULATION MANAGER

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

who had recently moved to a new salon, that I realized the importance of a new perspective. Considering she was a senior hairstylist, her

EXECUTIVE BUSINESS ADMINISTRATOR

big move was big. She had been at the salon for a very long time, so

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca CHAIRMAN

understandably, she was having her moment of insecurity after making

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

the switch. In chatting with her and listening to her trepidations we

ASSISTANT TO THE CHAIRMAN

Pam Fulford

discovered that a change can open up a world of possibilities.

VICE-PRESIDENT & WEST COAST EDITOR

My walk and our conversation got me thinking about how so much

Greg Robins 604.561.4971 greg@salonmagazine.ca

can go unnoticed in life, not to mention in a busy salon. How do we

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work with someone and not really notice their strengths? What a missed opportunity indeed, but that’s not to say we can’t recover and recognize that. In my experience, you can most likely help them take off their own

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blinders. I once had a young man working in a very junior role who was

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too insecure to apply for the really interesting job opening that we were about to post. Although he made a good impression, it wasn’t until a co-

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SA LON M AGA Z INE

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Sometimes we actually have to stand in a different place to get a new outlook. As managers, I believe this exercise is imperative to the success of our teams. While looking at your staff with fresh eyes may not always be easy to do, often this new perspective may open the doors for them to recognize their own strengths and talents and encourage them to develop new skills. Whether you’re walking on the other side of the street, moving to a new salon or hiring another member of your team, challenge yourself to look at the situation a little differently—sometimes the best decisions are all a matter of perspective.

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

Offering him the position was one of the smartest moves I’ve ever made—he was brilliant in his new role.

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CONTESSA GALLERY UPDATE We’re changing the way you can view Contessa finalist collections! We’ve made things a lot simpler, but don’t worry: You can still view older collections in our archive.

WIN 4 VIP CONTESSA TICKETS! We’re giving away four tickets to this year’s Contessa gala, a room at the Westin Harbour Castle, complimentary drinks during cocktail hour and a ride to the afterparty (value: $1,000). Go to SalonMagazine.ca/Contests to enter!

The Contessa countdown is on! There are only a few months until the Canadian

FASHIONABLY YOURS Get inspired by the fall runways with our backstage beauty coverage and trend reports from Fashion Week. Look online to see the top designers and brands that

Hairstylist of the Year Awards gala. Want to be the first

presented this year. (Your clients will thank you!)

to find out who the semifinalists and finalists are? Sign up for Salon Magazine’s weekly newsletter online! Go to SalonMagazine.ca/Newsletter to get on the list now!

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See all of the complete collections in this issue at SalonMagazine.ca/Collections!

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PHOTOS: LEFT: HAIR: CONTESSA 25, SEMIFINALIST, SESSION HAIRSTYLIST OF THE YEAR, DAT TRAN, DAT SALON,TORONTO, PHOTO: JAVIER LOVERA; TOP TO BOTTOM: COURTESY KEVIN.MURPHY; COURTESY BABYLISSPRO; COURTESY WELLA.

Visit SalonMagazine.ca/Contessa to see for yourself

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HAIRLINES NEWS

Hold On Tight

Eighth Wonder of the World

Ignite the magic of the new Matrix Oil Wonders collection.

lasting looks, you don’t have to compromise. The new Quantum Restyle Ultimate Hold Restyleable

new Matrix Oil Wonders collection proves that the oil craze isn’t stopping yet. Complete with three

curated dry oils and a shampoo-conditioner duo, the real heroes of the line are the professional

in-salon products. Replacing the need to re-wet hair throughout the cutting process, the salon-only Sharp Cut Oil reduces friction between hair and scissors by providing a smooth coating for the scissors to glide down. Follow up the trim with the Flash Blow Dry Oil for quicker blow-dry time PHOTOS CLOCKWISE:THINKSTOCK, NIOXIN, CHRIS TSINTZIRAS

Get absolute hold with Quantum Restyle Ultimate Hold Restyleable Gel. When it comes to creating long-

Inspired by oils used in ancient civilizations, the

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Thin Isn’t In Strengthen your client’s hair with the new Nioxin DiaMax Advanced Thickening Spray.

Clients with thinning hair have a new option with the highly concentrated Nioxin Diamax Advanced Thickening Spray which boosts thickness and leaves hair looking fuller for up to eight hours, even battling humidity and heat styling without falling flat. The spray is infused with Hair Thickening Xtrafusion (HTX) technology, which combines niacinamide, panthenol and caffeine to help improve texture, locking in hydration and promoting thicker, fuller hair that is more resistant to breakage.

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HAIRLINES NEWS

Straightening Out

GREEN CORNER

The new Eufora Smooth’n collection gives hair a sleek finish.

Curly-haired clients will be leading the smooth movement with the new Eufora Smooth’n collection. This five-piece lineup straightens and smoothes hair over time, while providing an immediate frizz-free look. Soybean phospholipids help progressively straighten out and relax curls and waves, while moringa,

Sustainable Styling Pravana ups its eco-conscious initiatives with tree planting and biodegradable packaging.

Taking pride in being philanthropic and both health- and eco-conscious,

abyssinian, safflower and olive oils smooth out tresses for an instantaneous frizz-free and shiny finish

Pravana created all of

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its products to be free of parabens, suflates, phthalates and animal by-products. And when Pravana introduced its Nevo line in 2012 along with 100 per cent biodegradable packaging, the brand extended its eco-conscious reach to continue to reduce their environmental impact. Furthering its commitment to the planet, when Pravana built their factory in Brazil, the company also planted 19,000 indigenous trees to

Partner: Jamie Dennis, Gravity Salon, Barrie, Ont.

New Talent: Michael Reilly, Milica's SalonSpa, Langley, B.C.

Creative: Michael Shire, Holt's Salon & Spa, Toronto, Ont.

Three Canadian finalists will be heading to Berlin to compete at Goldwell’s international Color Zoom. With their interpretation of Goldwell’s Reallusion collection, the Canadian finalists brought a high level of technical expertise and creativity to the competition in the categories of Partner, New Talent and Creative.

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PHOTOS CLOCKWSE: CHRIS TSINTZIRAS,THINKSTOCK, GOLDWELL COLOR ZOOM 2014

CANADIAN FINALISTS LOOK AHEAD TO COLOR ZOOM 2014

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HAIRLINES NEWS

Dry Endurance

NAHA 2014 Celebrates 25 Years

Give your clients lasting style with Sexy Hair H2No Dry Shampoo.

A night to remember with a star-studded red carpet and three Canadian winners.

Alain Pereque

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Designed to boost volume and extend the life of your client’s blowout without weighing hair down or leaving any residue, Sexy Hair H2No 3-Day Style Saver Dry Shampoo is also meant to be Pereira AnnaPaul Pacitto

The 25th anniversary celebration of the North American Hairstyling Awards honoured stylists in one of the industry’s biggest hairstyling competitions, including three Canadians in the Hairstylist, Master Hairstylist and Men’s Hairstylist categories. This year’s winners are:

layered throughout the week without any product buildup. This dry shampoo is lightweight and talc-free and uses micro-particles to help battle oil and dirt, but it dissolves over time so that it can be used again the next day without any residue.

Disciplinary Action Kérastase’s new Discipline system marries in-salon treatments with at-home care.

Contemporary Classic: Sonna Brado Editorial: Geneva Cowen Haircolor: Chrystofer Benson Hairstylist: Alain Pereque Makeup Artist: Heath Bryant-Huppert Master Hairstylist: Anna Pacitto Men’s Hairstylist: Paul Pereira Newcomer Stylist: Chris Rushton Salon Design: Zoltons Salon and Spa Salon MBA: Blo Salon Team: Van Michael Salons Student Hairstylist: Nicole Gary Texture: Dilek Onur-Taylor

Your unruly-haired clientele—those with fine but frizzy tresses—will revel at Kérastase’s new Discipline system. The innovative technology uses a pro-keratin formula and biomimetic ceramide that help restore smoothness and strength. An alternative to the traditional chemical treatments, Discipline smoothes without damaging or modifying the hair chemically. Using the home care line, which includes a sulfate-free shampoo, Bain Fluidealiste, Fondant Fluidealiste, the rinse-out smoothing emuslifier, Maskeratine masque and Fluidissime, a leave-in anti-frizz spray, the treatment can be maintained for up to 10 washes.

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PHOTOS CLOCKWISE: THINKSTOCK, SEXY HAIR, CHRIS TSINTZIRAS

Avant Garde: Jake Thompson

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DISCOVER KENRA COLOR

WHERE EASE MEETS ARTISTRY Kenra Color® reveals its Fall/Winter Artistic Collection: Horizons at Dusk. Harmonizing the subtle delineation of tones and strong diffusion of light with a versatile color palette of rich brunettes, coppers, reds and golds. Artistic Technique: Fiery Sunset Haircolor by: Robb Dubré Styling by: David Lopez

KenrAColor.Com

HAIRLINES NEWS

Man Up! TIGI’s Bed Head B for Men collection is back with more than ever.

SHIELD OF ARMOUR

The new Joico Ironclad Thermal Protectant Spray guards hair from heat. Beat those heat-styling tools

seven styling products, TIGI reintroduces its Bed Head B for Men collection. Filled with ingredients like vitamins C and E to help strengthen hair and protein for fuller locks, the collection will give him all the good stuff in his collection without all of the fuss. Even your no-frills clients will enjoy these simplified goodfor-your-hair shampoos, conditioners and stylers that offer the bareessential fresh cleanse and look he craves.

with the new Joico Ironclad Thermal Protectant Spray. The non-sticky, lightweight mist protects strands up to 450oC for curl-requesting clients and helps reduce frizz for a seamless finish. Bio-advanced peptides add strength and shine to this shield, while the AquaLastik technology creates a protective web to keep heat damage away from hair and lock out humidity. Ironclad is a light spray that won’t weigh hair down, and is great for those fine-haired clients who need that extra boost of frizz and heat-frying protection.

Skin Nutrition Harness the hydrating power of the new Frutique Coconut Water skincare line.

Replenish your skin with the pure coconut water found in the new Frutique Coconut Water skincare line. The paraben-free collection hydrates and restores balance to your skin with naturally antioxidantand vitamin-rich coconut water, paired with the soothing properties of aloe and cucumber for smooth, soft and quenched skin. Featuring products like, Hydrating Face Wash, Hydrating Tonic Mist, Ultra Hydrating Moisturizer, Hydrating Night Repair Crème and Makeup Remover Pads, the line helps to naturally plump skin, relieving it from wrinkles and fine lines.

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PHOTOS CLOCKWISE: HAIR:TIGI INTERNATIONAL CREATIVE TEAM, MAKEUP: JOSE BASS AND AMY, STYLING: JIV D, PHOTO: ANTHONY MASCOLO, ROBERTO AGUILAR, BEN COOK, ALEX BARRON-HOUGH, CHRIS TSINTZIRAS,THINKSTOCK

Featuring a lineup of

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Break Open a Miracle. Longer-Lasting Color & Luxury Await Inside. True Hue color protecting treatment: • Seals in haircolor to help prevent fading • Protects and repairs hair’s inner structure • Helps shield hair from UV damage

HAIRLINES NEWS TOOLBOX HOT TOOLS 1” NANOCERAMIC CURLING IRON “The Hot Tools NanoCeramic Curling Iron is perfect for someone who is looking for a quick, consistent curl. The distribution of infrared heat provides even, longlasting curls every time,” says Detra Smith, Artistic Director for Helen of Troy.

BEAUTY & THE BALM The skincare craze makes its way to the hair world with Scruples Design Base BB Creme for Hair. Now you can get the job done with one product instead of 10. The new Scruples Design Base BB Creme for Hair primes, smoothes, protects, nourishes, repairs and adds shine, all in one leave-in formula. This post-wash beauty balm helps to repair split ends for those clients who are in between

Four heat settings up to 450°F allow for perfect curls, no matter which hair type or texture.

Style fine, coarse, normal or synthetic hair with customizable heat settings.

trims, but also preps tresses for heat styling in the salon, leaving a smooth and sleek, frizz-free finish.

OH, CANADA!

Aiming to support both hairstylists and the charities they promote within their communities, Wella Professionals’ Hairdressers at Heart Charity Challenge offers an exceptional opportunity to recognize salons that are making an impact. While the Challenge spans North America, it is the first year that multiple Canadians have been among the winners. Josée Desnoyers was awarded $2,500 for Maison Pallia Vie De La Rivière Nord, Salon de Beautè Chez Françoise Elle et Lui in Prévost, Que., and Johnny Bui for JB Heart to Heart Foundation, JB Salon in Langley, B.C., and Michael Muia for Forty in Forty, Michael’s Hair Design and Day Spa in Thunder Bay, Ont., were each awarded $1,000 for their causes.

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Nano-ceramic ions help protect hair from heat styling while delivering long-lasting curls.

PHOTOS CLOCKWISE:THINKSTOCK, CHRIS TSINTZIRAS

Canadian salons are making a difference with the Wella Professionals’ Hairdressers at Heart Charity Challenge.

salonmagazine.ca

“when I’m buttoned up, I always

dress to kilt.”

new

fall collection 2014

take it outside

fall in line

dress to kilt the perfect cover up

style cartel

partner in crime

Get obsessed at facebook.com/essiecanada

America’s nail salon expert. Since 1981. 1-877-309-8619

HAIRLINES NEWS

The site you’ve come to love just got a stylish update for your smartphone.

FIGHT THE FRIZZ Restore order with ColorProof ControlCraze Styling Crème. When it comes to maintaining and protecting colour-treated hair, ColorProof puts itself at the top of the list. But since colour protection isn’t the only concern for most clients, ColorProof continues to create styling products that meet other hair needs, including reducing frizz and adding softness, with its new ControlCraze Styling Crème. This volumizing and frizztaming formula repairs strands with its nanoemulsion technology and protein-power complex,

SalonMagazine.ca Gets a Major Upgrade!

while providing colour and heat protection. Its polymers and liquid bamboo fortify hair and

We’ve completely remastered our website to be mobile-friendly! Now you can pull

leave it silky to the touch

up the latest trends, news and job postings without pulling out your hair. Plus, we’ve

so that clients can feel

upgraded our Collections Search to help you find images based on colour, style, length

confident that their

and more. What are you waiting for? Grab your phone and visit SalonMagazine.ca on

colour is protected and

your next break!

hair tamed.

Polished Perfection

Complete with smoothing shampoo, conditioner, lotion and mask, Moroccanoil continues to grow its repertoire of products with the new Smooth collection. With Moroccanoil’s signature argan oil-infused formula that maximizes smoothness, the line also has highly concentrated argan oil that contains vitamin E and essential fatty acids for an extra boost of smooth and soft for manageable tresses.

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PHOTOS: THINKSTOCK, CHRIS TSINTZIRAS

Silky and sleek is the name of the game with Moroccanoil’s new Smooth collection.

salonmagazine.ca

HAIRLINES COLOUR

Getting Real While summer 2014 has seen a rainbow of pastels and extreme icy blondes, now that the days are getting shorter, it’s time to revisit your colour palettes and bring clients to a more natural shade of things.

According to Stephan W, Sophie Tessier, and Simon-Pierre Daoust, the colourists we spoke to, one key aspect of the pale baby blondes that were super-popular this past summer was that these high lift shades were often opaque, missing shadow and shine. This trend is slowly disappearing to make way for something brighter and shinier.

Adding pigment says Stéphan W, a Wella colourist and salon owner. “It’s almost a

Montreal and a Contessa Canadian Colourist finalist in

return to ’90s colour with super-shiny hair, which is totally in line with

2013, shares her tips for going from pastel to natural.

the Normcore trend of ultra-basics that we’re seeing in fashion right

e “Start by applying a 10-volume lightener to the hair to remove pastel pigments,” explains Sophie.

e “After you remove the colour, choose a shade that’s

as natural as possible (and the same level as the one

from the extreme ombrés that were all the rage over the past few months, Stéphan recommends doing balayage in the lightest-coloured sections of the hair using Wella Ilumina’s natural shades to add more pigment to the hair while creating a very shiny effect.

you have achieved) to counterbalance paler-coloured

Change happens gradually

strands,” says Sophie. “You need to use a 10-volume

“Generally speaking, I don’t do any drastic changes early in September

hair colour to stabilize the new shade. Anything more is

because clients still have a slight tan and I want to play with that

difficult to control.”

aspect of their complexion,“ says Simon-Pierre Daoust, North America

e Folllowing the colour service, ”I add Revlon

Professional’s Nutri Color Crème, an instant conditioner packed with pigments, for three minutes,“ she explains. ”It’s gentle, adds more colour in a subtle way to nourish the hair, giving it superb natural shine.” Sophie also suggests recommending it as a maintenance product for your client’s weekly treatment at home.

now. We’re going back to hair that’s very minimalist.” To move away

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Artistic Team Member for Goldwell and Canadian semi-finalist for Color Zoom 2014. ”I take colour a little bit darker but only to two levels. I like Nectaria to keep those nice, warmer shades that aren't too cool. But once October rolls around, I can take colour up six levels so that the transition is more natural.” Once fall starts to really settle in, he moves over to Goldwell’s Colorance LowLights to create those darker shades, with a warm or neutral base in an easy one-step application.

TEXT:YASMIN GROTHÉ, PHOTO: HAIR: CHARLES DOUEK, ROYSTON BLYTHE, WOLVERHAMPTON, U.K. MAKEUP: DANNI SMITH, STYLING: BERNARD CONNOLLY, PHOTO: RICHARD MILES

FROM BLUE TO TRUE

“I see the return of very natural blondes and brunettes for fall 2014,” Sophie Tessier, owner of La Rousse Espace Beauté in

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HAIRLINES MENS

A Cut Above

Male clients are creatures of habit, so we’ve tapped the pros on how to boost sales and keep them coming back for more. With more men coming to salons for

Create an experience

everything from modern classic styles

Give men who come in more than just a cut;

to scruffy, full beards, male grooming

give them a memorable experience. “Complete

trends are at an all-time high. That means

the shaving experience with hot towels, using

making your salon the destination for men’s

a straight razor and applying products to the

grooming can have a positive impact on

skin—and a little massage at the end is a nice

your business. As professionals in men’s

touch,” says Wada. At OGX, Culala makes

grooming services, Jason Culala, founder of

sure that each of the services available is an

The Original Grooming Experts in Toronto,

experience in itself. Using attention-grabbing

Dean Wada, president of Jatai International

names on their menu OGX clients can take

and Chris Vaughn, international ambassador

advantage of a total service package that

for Oster Professional Products, weighed

includes scalp massages, hot towel, toner

in with their tips on how to maximize sales,

and paraffin/hand wax/massage along with a

get repeat clients and maintain relationships

shampoo and conditioning treatment.

Client Connection Even when they’re not in your salon, here’s how you can continue to grow your business, one client at a time.

s a l o n s e p t e m b e r. 1 4

Cultivate a fan following

Make a difference

Once you’ve provided an experience worth

Offer guys something different in the way of

returning to, it’s easy to develop a loyal client

grooming services to set yourself apart and

base. Culala believes in rebooking clients

give them a reason to come into your salon

on a regular basis every two to six weeks

in the first place. “What makes us stand out

is a great approach to build a consistent

from other salons is that we are truly advanced

client base. For Vaughn, establishing that

in clipper and scissor work,” says Culala.

authentic feeling is mutual. “To maintain my

Recognizing how the trends will transfer to the

clientele, I make sure they schedule their

clients is important, too. “Understanding how

next appointment as soon as I finish their

to shape a beard, moustache or hairstyle to

service,” he says, adding that their good

the client’s bone structure or head shape is a

feeling is still lingering, so you instantly have

major plus,” says Wada.

a repeat customer.

e Social media Using the online world is the perfect way to grow your business. “They can see who you cut and how you cut—it’s best if they can try it out themselves, but it’s a starting point,” says Culala. “When I hire staff, I mention that it’s a PR position, too.”

e Education Find out what your client’s needs are and use that as a starting point to educate them on how to create their style. Vaughn suggests, “teaching them styling techniques, prescribing the right products and suggesting additional services like straight-razor shaves.”

e Retail sales When it comes to selling products, get to know the client’s needs and lifestyle. ”We put the product in their hair and tell them ‘see how that works this time around; if you like it, you know where to get it,” says Culala. That way, the client knows what’s available without feeling pressured to buy.

TEXT: ASHLEY KOWALEWSKI, PHOTO: HAIR: CHARLIE CULLEN, STYLING: CHLOE FARR, PHOTO: CHRIS CHUDLEIGH

with existing clientele.

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INTRODUCING CPR

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AFTER

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Reduces permanent oxidative color pigment and metallic minerals Removes 1-3 levels of pigment without lifting natural hair color Helps preserve the integrity of the hair and cannot overprocess Antioxidant vitamin complex can be immediately followed with color or bleach

AND OTHER PROFESSIONAL DISTRIBUTORS GLOBALLY

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HAIRLINES NAILS

Fall Colour Run China Glaze goes Hollywood with The Giver collection.

SILVER SCREEN SET A 12-piece lineup of nail shades that takes inspiration from the book-turned-flick The Giver,

CND Embellished tapestries and encrusted treasures with a rich craftsmanship quality are the inspiration for the Modern Folklore fall collection.

CUCCIO Natural autumn shades meet feminine softness in the latest collection that’s complete with a dusty mauve and muted teal.

which hit theatres August 15, has been introduced by China Glaze. From pearlescent greys, mints and pinks to bright blues and purples to moody burgundy and a smoky sparkle shade, this multiseasonal collection offers endless nail art possibilities by following the themes and moods of the idyllic-turned-dystopian society that run throughout the movie. MORGAN TAYLOR With a light pastel palette and hint of shimmer, the Enchantment collection reinvents the typical seasonal shades.

Knailed It! The sister bloggers at KnailArt share their inspiration for this look, created with the new OPI Nordic collection.

ORLY Playing up highlights and shadows, the Smoky collection balances dark and moody with light and neutral tones.

1. Where do you get your inspiration for new nail art? Usually it comes from trends in fashion and design, but we sometimes reach for the nail collection’s, inspiration, too.

SPARITUAL Iridescent shimmer meets quintessential autumn shades with an outdoorsy palette for the Wander collection.

2. What is the process for creating your looks? Often we will draw out how we want something to look, but other times we just go for it. 3. Tell us a little about this design. We were inspired by the complex angular prints on Nordic sweaters. How Great is Your Dane? was used for the base, along with Do You Have This Color in Stock-holm?, My Dogsled is a Hybrid, Suzi Has a Swede Tooth and Can’t aFjörd Not To was used for the detail, finished off with the OPI Matte Top Coat.

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GELISH The Color-Fall collection features calm and neutral—but never boring—hues of the season.

TEXT: ASHLEY KOWALEWSKI, PHOTOS CLOCKWISE:THE WEINSTEIN COMPANY, CHRIS TSINTZIRAS, KNAILART

SPOTLIGHT ON...

salonmagazine.ca

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HAIRLINES NAILS

Show of Hands

From their artistic inspiraiton straight to the catwalk, we went behind the scenes with the industry experts for tips on how the hottest nails of the season are created.

Pro: Rita Remark, lead nail artist for Essie Canada

OPI Pro: Suzi WeissFischmann, executive VP, co-founder and artistic director at OPI Products

CND

About the creative process… Sometimes designers would rather I share their vision or idea and come

MORGAN TAYLOR

Pro: Gina Edwards, celebrity, runway and editorial nail technician for Morgan Taylor

to translate their vision into a

Pro: Shelena Robinson, CND education ambassador

nail look that accessorizes a

About the creative process…

this case, I’ll visit their studio to see

About the creative process…

collection. When a designer is

We look at the seasonal trends in

the designs or have them send me

The first step is meeting with

open to having a unique nail

colour, shape and design. From

swatches of the fabric to create a

the designer to get a sense of

design, OPI will often create a

there, we find out the designer’s

perfect nail look.

the story behind the collection.

variety of art options.

vision and then create a nail look

On finding inspiration…

that will act as an accessory.

From the designers, the clothing

I reference trend books from

On finding inspiration…

itself and even the window

Milan and Paris that predict what

I find inspiration everywhere:

displays at boutiques. It always

consumers will be looking for in

colour, texture, shape and

comes back to fashion. Polish is

the upcoming season in every

patterns. Fashion and nails in

often more of a fashion accessory

On finding inspiration…

industry that uses colour—from

fashion is an ever-moving entity.

than a beauty product, so I try

It comes from my travels, seeing

cosmetics and furniture to

That’s what keeps it fun and

to keep my designs trendy and

art on the streets and patterns in

clothing and accessories.

constantly evolving.

versatile.

fabrics.

Must-have items for

backstage…

A quick-dry product like OPI

The full line of CND Shellac and

Essie Quick-E Drying Drops,

An array of neutrals is a must

RapiDry Spray Nail Polish Dryer

Vinylux, SolarOil, CuticleAway

when applied over fresh polish,

in my kit. Morgan Taylor’s Little

is key because it gives nails a

and Kanga File.

prevent smudges, which is a

Black Dress, New School Nude

smooth, smudge-proof finish in

lifesaver when a model has quick

and Firecracker are a few colours

minutes and takes just seconds

outfit changes.

that I don’t leave home without.

About the creative process… OPI works closely with designers

On finding inspiration…

up with a design from scratch; other times they’d rather have a perfect colour match to their designs. In

At times the designer has a clear vision on the nail look; other times I suggest certain colours and ask about a nail design if I know they are open to the idea.

TEXT: ASHLEY KOWALEWSKI, PHOTO:S OPI, CND, ESSIE, MORGAN TAYLOR

ESSIE

STAY CONNECTED

Trend #1

to use.

s a l o n s e p t e m b e r. 1 4

s a l o n m a g a z i n e . c a

FIRST PLACE GOES TO AVEDA INSTITUTE TORONTO

A warm round of applause to the students Rachel, Victoria and Min from the Aveda Institute Toronto for taking 1st place in the Edwin Neill Full Potential Competition. We are proud you chose to travel with Aveda on your journey to the top.

TO FIND THE EDUCATION PATH THAT IS RIGHT FOR YOU, CALL 1.877.90AVEDA OR VISIT AVEDAINSTITUTE.CA Image: Winning Look Created By The Aveda Institute Toronto Team

HAIRLINES NEWS

Time Saver Complementing the existing Blow-Dry Spray, the Kenra Platinum Blow-Dry Foam reduces dry time by 50 per cent. Info: kenra.com

Relax, Rejuvenate, Repeat Reduce dryness with the Body Drench Mind + Body collection’s latest body lotions. Info: bodydrench.com

s a l o n s e p t e m b e r. 1 4

Package Deal Give hair added moisture and strength with ultra-nourishing BaByliss Pro Argan Oil Volume Hair Spray and 12-in-1 Daily Treatment. Info: babylisspro.com

Style Icon Eco-conscious and gluten-free, the Pravana Nevo stylers, including Super Shape Hair Spray, offer ultimate hold. Info: pravana.com

Curly Cues Tame frizz and leave behind well-defined curls with the Goldwell Dualsenses Curly Twist 60-Sec Treatment, the ultimate in curl pefection. Info: goldwellnorthamerica.com

Colour Me Pretty Brighten up with Label.M’s new Powder Spray, including Red, Blue and Purple — bold blast of colour to the bestselling Pink Spray. Info: labelm.com

TEXT: ASHLEY KOWALEWSKI, PHOTOS: CHRIS TSINTZIRAS

Editor’s Picks

The latest products we’re coveting for the fall season.

salonmagazine.ca

Enhancements beyond expectation. Great Lengths has over 55 hair colours to choose from which can be blended and styled to create the perfect effect for your client. We also offer a full range of aftercare products that are not tested on animals and exclusively developed to expand the lifespan and performance of Great Lengths Hair Extensions. Visit our website to discover what GREAT LENGTHS EXTENSIONS can do to enhance your career as a professional salon stylist and see our 2014 educational seminar schedule. www.greatlengthscanada.com

5 1

1. greyish blondes Platinum takes top billing on the colour chart for fall 2014. And looking forward, this luxe and cool hair colour will become even more on-trend when it morphs into deeper greyish tones. Not, of course, for clients who despise the sight of any white strands.

For more on the latest trends and styles on and off the runway, check out SalonMagazine.ca.

s a l o n s e p t e m b e r. 1 4

2. plaits, rasta-inspired ponytails

3. basket weave, bandeaux

The yearning for braids has not lost an iota of its momentum. This fall, the decorative plait reappears in the form of cornrows or a woven texture that encircles the entire head, including how Guido Palau imagined it at Alexander McQueen. Another stunning look at Chanel featured Rasta braids with crimped treatments and incorporated fabric in the woven braid. The perfect balance of street and couture.

Karl Lagerfeld was very straightforward when he told Sam McKnight, head hairstylist at Fendi, that he wanted something that evoked "lines of purity". Cue two partings, one on each side, add a basket weave around the head and voilĂ ! At Donna Karan, sideswept hair was interpreted as a bandeau that was slightly evocative of the '60s.

PHOTOS COURTESY AVEDA, CND, MOROCCAN OIL, REDKEN, STYLE.COM,WELLA

s a l o n m a g a z i n e . c a

Très Trendy!

New styles and inspiring finishes that were seen on the international catwalks.

By Yasmin Grothé

rends never exist in a vacuum; and fall/winter 2014/2015 is no exception. We saw the influence of Game of Thrones repeatedly played out as

beautiful plaiting and innovative braids came to life on the most influential and iconic runways around the world. And it seems as though we’re—thankfully!—at the tail end of über-perfect hairstyles, with some of the big brands in the professional beauty industry stepping back from over-done hairstyles and proposing hair that has carefully curated flaws along with a touchable quality. And yes, it’s true, even for big nights on the red carpet and the runway. What about colour you ask? You’ll want to dip into your platinum palettes often, as greyish blondes are about to take off like crazy; and look out for more in the October issue. Here’s how the top trends have come together for the season ahead!

4. new updos With the mood for touchable and textured hair that’s in the air, evening updos are more relaxed than ever. It’s all about ”perfect“ imperfections, created with fingers that demand only texturizing and salt-water sprays to come to life and a few strategically-placed bobby pins sometimes used as embellishments.

salonmagazine.ca

5. undone It’s all about roughed-up hair contrasting beautiful evening gowns. As Eugene Souleiman, global creative director for Wella Professionals says: “I wanted the girls to look ’60s but relevant.” He used a texturizer to make hair appear ruffled. “It’s really about the trash with the class, which is sexy. It’s about the hair looking done but a while ago.”

6. extreme nails The quest for the most daring and creative nails continues to fascinate and enthrall beauty enthusiasts worldwide. Yes, half-moons, matte finishes and oval shapes abound, but also ultra-extravagant creations by the likes of CND, which created exaggerated talons dipped and decked out in tiny jewels and glitter.

s e p t e m b e r. 1 4

salon

Fashion Week with an Über-Stylist

By Yasmin Grothé

ntonio Corral Calero, global creative director for Moroccanoil, has been working his magic on a multitude of fashion weeks for several seasons, leaving his indelible — always very elegant — mark on many supermodels’

tresses. For fall/winter 2014-15, he steers towards the classics with a vibrant, modern touch.

1. Cushnie et Ochs “My inspiration for the Cushnie Et Ochs collection this season was the

concept of ‘reflection,’ emphasizing the rich smoothness of healthy hair, when light radiates off every strand to accent its natural play of light and shadow. These looks are supersmooth, elegant and sophisticated, and they accent a beautifully shaped haircut and vibrant hair colour.” HAIR: ANTONIO CORRAL CALERO, MOROCCANOIL GLOBAL CREATIVE DIRECTOR PHOTO: DAVID WEBBER FOR MOROCCANOIL

2. Zac Posen For Zac Posen’s first ever show in Canada (presented by Suzanne Rogers), Calero was inspired by the alluring elegance of 1940s American film star Veronica Lake. He created soft, structured flowing curls, mimicking peekaboo curls. “We wanted hairstyles reminiscent of Old Hollywood with a contemporary twist," he says. "This look was the true depiction of timeless feminine elegance.” HAIR: ANTONIO CORRAL CALERO, MOROCCANOIL GLOBAL CREATIVE DIRECTOR PHOTOS: GEORGE PIMENTEL FOR MOROCCANOIL

s a l o n s e p t e m b e r. 1 4

3. Delpozo “The hair is beautiful, strong and dramatic and was inspired by the designer’s vision of Italian artist Duilio Barnabé. The looks are smooth, sleek and asymmetrical, highlighting pure, rounded geometrical form.”

HAIR: ANTONIO CORRAL CALERO, MOROCCANOIL GLOBAL CREATIVE DIRECTOR PHOTO: DAVID WEBBER FOR MOROCCANOIL

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Cream of the Crop at

ITVA 2014 his year, the International TrendVision Awards

and Young Talent. Along with international stylists, the Wella jury

(ITVA) from Wella Professionals was combined

included Eugene Souleiman and Josh Wood, the creative team behind

with Hairworld in Frankfurt, Germany, bringing

TrendVision. Between winners being announced (see all names on

together the best of the best in hairstyling,

the next page), Bundy Bundy from Austria and Russian stylist Dmitry

colour and upcoming hair trends. Here is a

Vinokurov presented electrifying performances to wow the audience

travelogue of what we saw.

even more. For the post-ITVA dinner, Salon Magazine had the honour

Mingling with the Tops

The first evening, Wella hosted an amazing cocktail party which offered an opportunity to mingle with fellow Canadian salon owners and finalists, including Fay Linksman, Lucy Zemba and Tiffany Bernard. On

of being seated at the same table as Josh Woods and Kevin Otero, vice-president of global operations for Wella.

Dazzling Events

On Sunday morning, we were at Hairworld to witness the impressive

Saturday afternoon, it was time to crown the 2014 ITVA winners, with

presentations. Hairstylists were showcasing their most innovative

entries from 56 countries featuring 82 of the most creative stylists

looks, seducing visitors at every step on the show floor throughout

around the globe. Artists were judged on their technical skills and

the day. In the evening, the Canadian delegation was whisked off to a

artistic feats in terms of colour and styling, while each competition

secret location – a centuries-old castle – where we were greeted by

(Photo Vision and Live Vision) had two levels of expertise: Color

Wella peeps dressed to the nines in magnificent period costumes. An

s a l o n s e p t e m b e r. 1 4

PHOTOS: COURTESY WELLA

By Yasmin Grothé

salonmagazine.ca

ITVA 2014 LIVE VISION COMPETITION COLOR AWARD WINNERS 1st place: Iryna Fraiuk, Kodokan salon, Ukraine 2nd place: Sean Nolan, HOB Salons, U.K. 3rd place: Ben Lin, Soleil-Salon, Taiwan

YOUNG TALENT AWARD WINNERS 1st place: Kriz Chen, Hair Culture salon, Taiwan 2nd place: Lyndal Salmon, Biba salon, Australia 3rd place: Giorgio Parrivecchio, GP Parrucchieri salon, Italy

PHOTO VISION COMPETITION COLOR AWARD WINNERS Gold: Tamás Fehér, hair’s salon, Hungary Silver: Suppasan Kaewbanphot, Laksana Salon, Thailand Bronze: Glory Avilés, Bloom Salon, Puerto Rico

YOUNG TALENT AWARD WINNERS opera singer serenaded us, we were taught a traditional German dance, and

Gold: Karina Grace Gollins, Karina Grace Hairdressing salon, New Zealand

the night finished off with a dazzling fireworks display high above the castle’s

Silver: Lucy Tuck, Marc Antoni salon, UK

silhouette. What a memorable evening with Wella!

Bronze: Shauna McGrath, House of Colour salon, Ireland

New Trends

On Monday’s Media Day, Eugene Souleiman presented the models from the Autumn/Winter 2014 segment of the TrendVision collection called Borderline Beauty. For fall, look for a “return to women looking more handsome,” with sharp graphic angles in the hair and clothing that is more tailored, according to Souleiman.

The next International Trend Vision Awards will take place November 2014 in

Media Day also focused on Sebastian Professional’s upcoming FW14 trends, with global art directors Michael Polsinelli and Shay Dempsey presenting the

Monaco. Find out who wins the top

Totemic Collection, influenced by sumo, ancient ritual symbols and Japanese

prizes in the March

geishas. New techniques include starting with a strong foundation, braiding

2015 issue of Salon

hair into Zulu and fishtail styles, and creating a chalky feeling and finish on the hair by working with dry shampoo.

salonmagazine.ca

Magazine!

For more from the International TrendVision Awards and Hairworld, check out SalonMagazine.ca.

s e p t e m b e r. 1 4

salon

Jag Moussa takes time to enjoy his red-carpet experience in Lisbon.

Master Class By Anna Lee Boschetto

PHOTOS COURTESY REVLON PROFESSIONAL, SALON MAGAZINE STAFF

As the Canadian finalist for Revlon Professional’s Style Masters, Jag Moussa shares his experience on the red carpet at this year’s Style Masters gala in Lisbon, Portugal. Show segments included Nutricolor (above) and the Revlon Professional Digital Collection.

ith more than 3,500 hairstylists attending from around the world, Revlon Professional’s Style Masters is an incredible networking event for

hairstylists. Nine international finalists from France, Ireland, Italy, Malaysia, Peru, Russia, Spain, Argentina and Czech Republic competed for a one of three awards, including Global Winner (Angelita Lizbeth Carrión, Argentina), Best Technique (Ziortza Zarauza Abad, Spain) and Creativity (Bozena Sarek, Ireland).

s a l o n s e p t e m b e r. 1 4

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As a competition that offers hairstylists a platform as artists, for the first time this year the Style Masters event recognized the achievements of up-and-coming hairstylists with the Young Talent (Elizaveta Fogel, Russia) award. Speaking on this incredible experience for hairstylists to connect and inspire, Jag Moussa offers his perspective on and off the red carpet, along with his intentions for next year’s competition.

Red-carpet ready

Winners for Best Technique, Global Winner and Creativity.

“I was blown away by how amazing

Style Masters was. They took care of us in such a wonderful fashion,” shares Moussa. “To top it off, I had my own star on the Revlon Professional Walk of Fame, and there were people on the red carpet cheering. It was pretty amazing.” Even more exciting for Moussa was the opportunity to see his work truly come to life at the gala event. “When I walked into the gala there was a gallery wall of all the country winners and a picture of my work in the gallery. During the gala my work was on screen — it was a magical moment”

Winning inspiration

“When you work as creatively as

Style Masters requires, with out-of-the-box, super-technical and beautiful imagery, there’s a very specific skill set,” explains Moussa, adding that connecting with Revlon Professional hairstylists from around the globe at the Style Masters event

Global Winner Angelita Lizbeth Carrión celebrates on stage.

drives your passion for and commitment to competitions. “We all have the skill and vision for beautiful design,” says Moussa. “Even though we don’t know each other, we are still part of a community that’s working really hard, and it’s so important on a global scale.”

Rising to the challenge

According to the Canadian

finalist, having confidence makes all the difference. “There’s a balance, based on the project, that calls for you to express freely, then create, create, create.” That said, you need a solid foundation in proportion and balance to be successful. “I have a design background, which allowed me to apply those principles in my work as a hairstylist,” admits Moussa. While he was pleased with claiming the Canadian finalist title, next year Moussa says he plans to take even more time, shooting the looks individually. “Staying true to yourself is important. I was really confident even though a couple of my looks were a little out there. It was my own work.”

Texture and definition featured prominently in Moussa's collection. With its historic architecture, Lisbon was an inspiring destination.

Style Masters’ finalists felt like celebrities with their own star.

s a l o n s e p t e m b e r. 1 4

s a l o n m a g a z i n e . c a

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Nail Design: Ryoko Garcia/ Nails Next Top Artist Winner

Creating

a Photo Finish By Anna Lee Boschetto & Jillian Wood As the Canadian finalist for American Crew's All-Star Challenge, Jacob Rozenberg jetted off to Lisbon, Portugal to work with industry icon and American Crew founder David Raccuglia. Here’s how he pulled together his look in this photo-based competition.

each finalist was judged in the final competition.

products were used to create the final look. “Starting with American Crew’s Daily Moisturizing Shampoo and Conditioner, for the blow dry we used the Light Hold Styling Gel, styled the top using the Molding Clay and added the Pomade on

finalists from around the

to each finalist to cut and style their model’s look.

world participated in the American Crew All-Star Challenge competition.

the sides for definition.” —Jacob Rozenberg

minutes was given

styling tools were used to create Rozenberg’s final look, including a blowdryer, a Denman brush and a small rounded brush.

people were a part of the photo shoot which included American Crew’s founder David Raccuglia, who photographed each finalist’s look, Raccuglia’s three-person team, the model and Rozenberg.

SELECTIVE STYLING

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“We had racks of clothes to choose from,

“Not knowing who my model was going

“Working with such a high calibre of

and my model tried several variations of his

to be. I needed to have plenty of ideas in

international artists, the photographer and

outfit. No one was allowed to give me their

mind because once I knew the face shape,

the whole production team was the best

opinion; it all had to come from me.”

hair texture and growth patterns, you only

part of the experience. But getting the

had 45 minutes to pull it all together for the

media exposure from around the world was

camera.”

the icing on the cake.”

Find out more about Jacob Rozenberg’s experience at SalonMagazine.ca.

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Hair: Wade Blackford, Chumba Concept Salon, Melbourne, Australia Makeup: Zoe Karlis Styling: Vince Vinny Photos: Carl Keeley

These undone styles evoke playful innocence with an effortless feel.

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Bright colours meet dynamic cuts with motion in this Andy Warhol-inspired collection.

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Hair: Aaron Toner Colour: Aiden Horwood, Heading Out Hair & Beauty, Fitzroy, Australia Makeup: Andrea Micich Styling: Carlos Mangubat Photos: Fiona Storey

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Vivid hues burst with high-gloss shine, creating a pop-art feel.

Hair: Kobi Bokshish, Intershape Hairstylists, Sydney, Australia Makeup: Amelia Axton Styling: Lydia Jane Saunders Photos: Henryk Lobaczewski

See more photos at SalonMagazine.ca/Collections.

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See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 25 Session Hairstylist of the Year Hair: Caffery Van Horne, Caffery Van Horne Studio, Toronto Makeup: Sherlyn Torres Photos: Tavis Gordon

Short crops make a strong impact. Bang, bang, there she goes.

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Hair: Charlotte Mensah, Hair Lounge, London, U.K. Makeup: Nana Yaa Grant Photos: John Rawson

See more photos at SalonMagazine.ca/Collections.

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STATUESQUE BEAUTY

Strong and ultrafeminine, these styles have a regal feel with an attainable flair.

september.14

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Glamorous throughout the ages, this collection recalls high fashion with blunt cuts and retro waves.

Hair: Mark Leeson, Mark Leeson Hair Body & Mind, Mansfield, U.K. Makeup: Clare Read Styling: Bernard Connolly Photos: Paul Scala

See more photos at SalonMagazine.ca/Collections.

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VOGUE

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modern portraiture Contemporary styles marry with classic painted portraits for a baroque artistic look.

Hair: Noddyâ&#x20AC;&#x2122;s On King Creative Team, Newtown, Australia Makeup: Andrea Black Styling: Jessica Angel Photos: Troyt Coburn See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 25 Session Hairstylist of the Year Hair: Caylee Auge, Hype Hair Studio, Vancouver

Make a Statement

Makeup: Jeanette Schwarz Styling: Jenn Chang Photo: Willow Nova

Fashion focus combines with textured tresses in these arresting looks.

See more photos at SalonMagazine.ca/Collections.

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Contessa 25 Finalist, Master Colourist

A hairstylist for 12 years, Catherine Allard loves combining chemistry and artistry in colour work. After excelling in school and realizing her artistic passion when she went to hair school, she found the industry offered the best of both worlds. Her favourite thing about colour? Crafting the perfect hue for clients with challenging hair. Call her the colour problem solver.

Catherine Allard carried into the makeup and photography,

Allard infused her collection with creative

where she purposely muted other colours

colour vitality. From the effects of copper

and cranked up the photograph’s contrast

oxidization to the natural wonders of the

to focus on the hair colour.

rainbow-like Mount Danxia, nature was her

A splash of genius

main inspiration.

colours in horizontal arrangements

Having travelled to Brazil, Allard wanted to

through the length of the hair for a

capture the colour variance in sand dunes.

multidimensional quality to the colour.

“Depending on how the light hits the sand

“To blend colours without a demarcation

dunes, there is bright colour on one side

line, my secret is to place the foil on a

and shadow on the other,” she explains.

diagonal so that there is a slight overlap,”

This juxtaposition of dark and light was

she reveals.

“

REDKEN HIFUSION Allard mixed

this highly pigmented highlighter to add just the right amount of impact, incuding the subtle greens.

I was so honoured to be nominated for Master Colourist that I used my vacation to find my model and photographer—it was a very fun and focused time.

”

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Allard placed vertical foils of different

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SALON PROFILE

Colour Play As master colourist with a celebrity following, Kim Vo is having fun staying on top of his game. By Anna Lee Boschetto

ith a celebrity clientele that includes Kate Hudson, Katherine Heigl and Leona Lewis, work on ABC’s Extreme Makeover and Bravo’s Shear Genius, Kim Vo is more than a little busy. “It’s fun to see where your career will take you,” says Vo who is also

Schwarzkopf Professional’s global Blonde ambassador. It’s a career that has taken him around the world, and offered opportunities to showcase his creative talents on stage, including creating the looks featured this past spring in Toronto at the finale of Schwarzkopf Professional’s Next Essential Looks Artist search show. A master colourist, Vo believes that his creativity has in part been sparked by working with a unique array of hues and it’s the colour palatte that he says contributes to the trends both on and off the runways. According to Vo, in the past many clients only wanted highlights, but these days it’s all about a state of mind and showcasing your personality through colour. “People aren’t afraid to play with certain pinks and lilacs and have more dimension in their hair,” says Vo. And while they may be more open to playing with colour, Vo says that many clients may still be riding high on the ombré tide, with no slowing down anytime soon. Whether he’s transforming a client in the salon or creating a new look on set, it all goes back to interpreting the colour in a way that

Candy-inspired hues take centre stage during Kim Vo’s presentation at the Schwarzkopf Professional event.

complements the individual and really brings out their personality. “You can whisper talk or shout the palette,” explains Vo, “it’s about having fun with blondes even for brunettes who want to tip-toe into Beyond his own career, Vo remains an advocate for up-and-coming hairstylists to not only achieve excellence but to also realize their dreams. “It’s a competitive world and you have to update or you’re out of date,” explains Vo, who says that hairstylists need to be constantly looking at the competition and seeing how they can do things a little differently. Vo says that having the confidence in his vision and the control to achieve it has been his secret weapon throughout his career. As he continues to focus on upcoming television and editorial projects that may take him in new directions, for Vo it’s all about enjoying each moment. “I’m still having a lot of fun,” says Vo. And it’s that fun factor, that will likely infuse Vo's vision for his next colourful creation. S

s a l o n s e p t e m b e r. 1 4

PHOTOS COURTESY SCHWARZKOPF PROFESSIONAL

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SALON BUSINESS

3 Ways to Attract the Student Body Whether they’re attending a first-year college program or in their final year of graduate school, students want to look their best. Here’s how to bring this new crop of clients into your salon. Becoming the go-to salon for students

Make a social connection

is an incredible way to build a long-

At La Coupe, stylists have varied

standing clientele, especially if you’re

skills which attracts a wide range of

located in close proximity to a campus.

clientele and social media has become

“They are our immediate neighbours,”

an indispensable way to connect

explains Catherine Lattuca, owner of La

with students, who are seeking

Coupe Salon & Spa, which is situated

equally varied styles. Using Pinterest,

near both Concordia and McGill

hairstylists have created mood boards

universities in downtown Montreal,

that offer potential clients a snapshot

“and they can become your clients

of different looks from the La Coupe

forever as long as you evolve with

team.

them.” Kelly Toms, technical director

inspiration, Lattuca says that marketing

at Mosaic Hair Group inToronto agrees.

promotions through Facebook and

Even though students hadn't been

Instagram are a must-do when trying

the salon's main client base, Toms

to attract the student population.

sharing

creative

says that in recent years, with more

“Offer impeccable work at a lower price and that way your staff can to fill their schedule, too.” –Catherine Lattuca owner of La Coupe Salon & Spa, Montreal

s a l o n s e p t e m b e r. 1 4

students moving into the area, highly

Educate your students

visual window displays have attracted

At Mosaic, “Students come in for a

them right off the street.

colour consultation and then they're

Here’s how these salons are building

talking about cuts or other services,"

their client base with the student

says Toms, adding that the level of

population and how you can, too.

service needs to be high, which is a shift from several years ago.

Engage your new hairstylists

Similarily Lattuca says that many

In Lattuca’s experience, encouraging

times students don't know the real

hairstylists who are building their client

difference between the services

base to offer promotions during less-

offered from one salon to the next. As

busy mid-week days attracts students

a hairstylist, you must educate clients

who often have flexible schedules.

about your salon's services, along with

“You can offer impeccable work at a

the

lower price and your staff can fill their

can make all the difference in client

schedule, too.“ And it also allows

retention. “They want to spend their

salons to offer clients good value on

money in the right place, so client

services while staying clear of bargain

education is the key to getting them

basement pricing simply to get clients

back into the salon, even when the

in the door.

promotion is no longer available.”

products that are used, which

TEXT: ANNA LEE BOSCHETTO, PHOTO: HAIR:TIGI INTERNATIONAL CREATIVE TEAM, MAKEUP: JOSE BASS AND AMY STYLING: JIV D, PHOTO: ANTHONY MASCOLO, ROBERTO AGUILAR, BEN COOK, ALEX BARRON- HOUGH

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SALON INTERIORS

Staff 2 hairstylists, 2 estheticians, 1 receptionist

PHOTOS: ALEXANDRE LEGAULT

Details Owners: Sam and Englika Wadera Design: Lanvain Design, Sam and Englika Wadera Space: 1,130 square feet

Brands Aveda Website pureselfsalon. com See more photos at SalonMagazine.ca

s a l o n s e p t e m b e r. 1 4

salonmagazine.ca

Ayurvedic Ambience Pure Self Salon N Spa embraces nature while incorporating modern Indian design elements into the space

Above: The water feature sets a calming tone when entering the salon.

By Valerie Lam

aptivated by elements of nature,

space within the elongated shape of the salon. Though

Markham, Ont. salon owners Sam

modest in size, the salon offers a full array of services:

and Englika Wadera collaborated with

cutting, styling, colour, nails, waxing and massage therapy.

Lanvain Design to channel a natural, soothing salon and

To create some privacy and separation between the

spa experience for their guests. “Most Aveda salons I've

services, Lanvain Design and the owners installed glass

visited incorporate cool tones into the interior design,

panels to maintain a continuous flow.

so I wanted to do something different with warm hues

Focusing on creating a relaxing feel for their clients,

Top: Well-designed stations offer plenty of room for staff to navigate between the colour bar and styling areas.

and also tie in an aspect of my Indian background.” The

Wadera opted to incorporate an additional environmental

result? From the lighting to the floor to the backsplash, a

element, a waterfall at the front of the salon. “When

palette comprised of golds, browns and oranges features

clients arrive, they see the waterfall and they hear it when

Opposite: Natural tones and clean lines contribute to this salon’s eco-friendly atmosphere.

prominently throughout the salon.

they are having their services done, reminding them of

salonmagazine.ca

Just slightly larger than 1,100 square feet, Englika opted for an open-concept layout to give the illusion of a bigger

sitting by an ocean,” she explains. Sounds like a salon and spa where clients can easily relax.

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salon

SALON EVENTS

Competition is Fierce for Schwarzkopf Professional’s Next Essential Looks Artist Details: Eight finalists took to the stage for Schwarzkopf Professional's Next Essential Looks Artist competition giving them the opportunity to showcase their styling skills in a live hair show. Along with the competition, the Schwarzkopf Professional’s Essential Looks team presented the look for the spring/summer season: Candy Dandy, White Hot and Metallixx. Highlights: After the on-stage hairstyling competition, Robin Bacon of Giovanni & Perri salon claimed the title of Schwarzkopf Professional’s Next Essential Looks Artist, winning an education voucher from Schwarzkopf’s ASK Academy. When and where: May 4 in Toronto PHOTOS COURTESY SCHWARZKOPF PROFESSIONAL

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THE SITE YOU LOVE HAS A STYLISH UPDATE FOR YOUR SMARTPHONE.

Saying “I Do” to Revlon Professional’s Bridal Style Details: Revlon Professional hosted media and industry guests to showcase their “Yes, I Do” collection of bridal hair, which features a combination of soft, fairy tale styles alongside a more modern couture feel. A runway show allowed guests to take a closer look at the five styles created in the collection. Highlights: A honeycomb-inspired updo and a new take on the braided crown with gown-inspired nails by CND education ambassador Jennifer Mather, were among some of the styles that stole the show. When and where: June 4 in Toronto PHOTOS COURTESY REVLON PROFESSIONAL

SEE THE NEW SALONMAGAZINE.CA, REMASTERED FOR MOBILE WITH YOU IN MIND.

salonmagazine.ca

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salon

SALON EVENTS

DROP DEAD GORGEOUS HAIR See the latest in hairstyles from the planet’s top stylists and premiere salons.

Premiere Orlando 2014 Details: A jam-packed event with main stage shows, demonstrations and education seminars for colour and styling— including more on men’s hair education by popular demand. Nail World featured nail art techniques for nail art and ways to boost business, while top brands were present with their creative teams to showcase the latest trends, tips and tricks. Highlights: Stylists included Martin Parsons, Nick Arrojo, Robert Cromeans and Takashi, Christopher and Sonya Dove and Ted Gibson, who took to the main stage for demonstrations and

A new issue every month

education seminars. When and where: May 31 to June 2 in Orlando, Fla. PHOTOS COURTESY PREMIERE ORLANDO

• full-page photos • behind-the-scenes secrets • audio interviews Download today for free at SalonMagazine.ca/Salon-Lookbook

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ARE YOU LOOKING FOR A DOCTOR?

Hairdressers at Heart Hits Close to Home Details: Wella Professional’s Hairdressers at Heart Charity Challenge Canadian contender, Thunder Bay-based hairstylist Michael Muia. He created Forty in Forty—forty thousand dollars in forty days—to benefit the head and neck cancer care clinic after recovering from throat cancer. The wrap-up party, which included a fashion show had 60 local salons partnering to raise over $80,000.

SEARCH THE BEAUTY FINDER AT ELEVATEMAGAZINE.COM! Browse our professional directory for doctors and high-end skincare products across Canada!

Highlights: A hair and fashion show took centre stage, and guests were transported through time to look at trends and hairstyles from the 1900s all the way into the future. When and where: April 25 in Thunder Bay, Ont. PHOTOS COURTESY PAUL IMPERIOUS

BEATHE F UTY

IND

FIND DOC P SKIN ROFES TORS A CAR SION ND E ACR A OSS PRODU L CAN C ADA TS !

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Are you a Doctor in Canada? Do you want to be a part of ELEVATE’s Beauty Finder? Contact Megan at megan@elevatemagazine.com facebook.com/ElevateMagazine twitter.com/elevatemagazine elevatemagazine.com

salonmagazine.ca

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salon

SALON EVENTS

Kao Salon Global Germany Conference Recognizes Canadian Team Details: Recognized as one of the most ethical companies, by Ethisphere, a U.S. think tank, Kao Salon Global acknowledges the extraordinary work of Kao Salon teams around the world. At this year’s Kao Global Salon Business Conference, the Kao Canada Salon team was the recipient of the 2014 Kao Way Award. Highlights: Kao Canada Salon team was recognized for its Cut-A-Thon event fundraiser in support of Blow the Cancer, a charity created by the team at Milica Salon Spa, in Langley, B.C. to support owner Michelle Pargee’s treatment. When and where: May 27 in Frankfurt, Germany smooth 1-2 page ad ff.pdf

7/21/14

12:16 PM

PHOTOS: COURTESY KAO SALON

Visit SalonMagazine.ca for details on the latest educational events.

CMY

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Hold a piece of history. Used and loved by professional Barbers for more than half a century, the Model 10 of today performs like the original Model 10 of yesterday. Compact, maneuverable, and extremely powerful, itâ&#x20AC;&#x2122;s destined to become your favorite cutting companion for years to come. This reborn classic is now available to professional Barbers and Stylists everywhere. Pick up yours today and find out what it feels like to hold over 60 years of history in the palm of your hand. Visit OsterStyle.com to learn more about the classic Model 10.

ÂŠ 2014 Sunbeam Products, Inc. doing business as Jarden Consumer Solutions. All rights reserved. Imported and distributed by Sunbeam Corporation (Canada) Limited doing business as Jarden Consumer Solutions, 20B Hereford Street, Brampton, Ontario L6Y 0M1. Made in U.S.A. SPR-061413-391P

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PROMOTION

SALON SCOOP

Fiorio & Revlon Professional Partner Up Again

styleexchange

Connect with professional salon products and services.

evlon Professionals welcomes Fiorio salons back to its family. With

eight salons across the Greater Toronto Area, as well as a beauty academy Fiorio will once again be a part of Revlon

Professional.

On the Move

• John Costanza has taken on the role of general manager with L’Oréal Professionnel USA, where he oversees Kérastase and Shu Uemura Art of Hair. Costanza brings a wealth of industry expertise as the former group vice president at Sally Beauty Canada/Beauty Systems Group Canada.

• Vincent Lemieux joins the Dannyco team

as general manager after previously holding this position with L’Oréal Professionnel,

ORIAC: A NEW NAME, A NEW CHAPTER... OTC Supply will be hereafter known as Oriac and we proudly offer Artego, Pivot Point, Tangle Teezer and Crazy Color products. Contact info@oriac.ca or 888.735.4247 for more information about any of our product lines today!

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Pureology and Matrix.

• Kevin Cameron joins Pivot Point

International as the vice president of global

marketing and business development. Taking his 16 years of experience with KAO Corporation, which included extensive work on education, marketing and communication initiatives.

• Macadamia has announced Jeff Flansbaum as the new vice president of global

•

CHERRY BLOOMS AUSTRALIA Cherry Blooms’ all-natural and hypoallergenic “Brush on Fibre Eyelash Extensions” are changing the way women maximize their lashes. This groundbreaking product promises up to 300% longer and thicker lashes, leaving you with luscious Hollywood lashes in 60 Seconds!

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Shauky Gulamani, president of FHI Heat, has announced their newest global brand ambassador: award-winning hairstylist Ryan Boyle. Along with promoting FHI Heat across

media platforms, Boyle will collaborate on shows and education.

Henkel Acquires Kenra, SexyHair & Alterna

In a multi-million dollar deal to build their professional beauty division, the German company Henkel (which also owns Schwarzkopf Professional) acquired Kenra, SexyHair and Alterna.

SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 23 Issue 11

salonmagazine.ca

800-663-6103 www.cherrybloomsontario.com

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salon

SALON COMMUNITY

Be a Trendsetter

Share your latest hair shots, get your worked noticed and inspire other hairstylists.

“So You Think You Can Style?” Celeb-Inspired Hair Contest Winner!

ongratulations to Kiersten Brooks of Yellow Orange Salon & Spa in Aurora, Ont., for winning first place in our latest Community photo contest, sponsored by L’Oréal Professionnel! Brooks says she was inspired by Katy Perry’s colour and Gisele Bündchen’s

beautiful hairstyles when she created her entry. “[Bündchen’s] ability to show the newest trends in fashion has always captured my attention and inspired me to use her as a reference when styling hair.” Brooks created her style using L’Oréal Professionnel Wild Stylers Scruff Me for volume and fullness, Constructor for soft hold and heat protection, and Next Day Hair on mid-lengths and ends to create piecey fullness. “I love the final look because Professionnel Wild Stylers products and a $500 Visa/MasterCard gift card as part of her prize.

Go to SalonMagazine.ca/Community to vote for your favourite in the latest “So You Think You Can Style?” photo contest.

WATCH L’ORÉAL PROFESSIONNEL’S WILD STYLERS TUTORIAL WITH FRED!

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COMMUNITY EDITOR PICKS! Here are some of our favourite images and posts found on our community website.

FIRST PLACE: HAIR: KIERSTEN BROOKS, MAKEUP: MELISSA MARSKELL, PHOTO: JEFFERY BARKLEY; CELEB PHOTO:THINKSTOCK, COMMUNITY USER PHOTOS: SARA STANCU, MICHELLE BRISSON, JAMIE WAIER, JOHN MORRISON, KELIA, PATRYK WIDEJKO, KRISTIEN MICHAEL, MARILYNE, LES KIESMAN, BECKY, HAIFA, GINA'S EUROPEAN SPA, AUDREY ADRINE PETROSYAN, ROSANNE GRAY

it's so natural, soft and luminous.” Brooks also received L’Oréal

salonmagazine.ca

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