Salon Magazine, September 2016 by Salon Communications Inc.

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SEPTEMBER.16 SALONMAGAZINE.CA FEATURES 44

ON THE ROAD TO COMPETITION Do you have the competitive edge? We chat with this year’s Revlon Style Masters and American Crew All-Star Challenge Canadian finalists about their road to competition and their advice for staying the course.

GET OFF THE STREET

THE PLAYBOOK ON MEN

COLLECTIONS

A retrospective look at hairstyles inspired by the streets, and the impact they continue to have today.

Athletes are inspiring men everywhere with their trendy hair looks. We take a closer look at this season’s trends inspired by some of the world's most famous athletes.

Adam Isles; Louise Williamson; Kristy Hodgson; Domenico Tomei; Servilles; Domenic Commisso; Joe Ribera; Nikki Porter; Jay Frederickson, Beverly Robertson; D&M Salon; Dmitri Papas; Simone Pettigrew; Jamie Stevens

FINALIST, CONTESSA 27 ELITE MASTER HAIRSTYLIST OF THE YEAR, DOMENICO TOMEI, FERNANDO CELLINI HAIR SALON, OTTAWA

ON OUR COVER:

Hair: Louise Williamson, Stevie English Hair, Australia Makeup: Tahlia Plucke Photo: Mal Q. Damkar

s a l o n s e p t e m b e r. 1 6

s a l o n m a g a z i n e . c a

BEST TECHNIQUE WINNER 2016 Daniel Tobiasen Shampooboy. Greve, Denmark.

GLOBAL WINNER 2016 Anne Veck

CREATIVITY WINNER 2016

Anne Veck Salons. Oxford, United Kingdom.

Оксана Шарафутдинова 4fase studio. Toliatti, Russia.

CAN BE THE NEXT STYLE MASTER So you think you are a Style Master? Be a part of the most prestigious International Contest in hairstyling.

REGISTER www.stylemasters.com/contest* Registration from Sept. 21, 2016 – Feb. 15th, 2017 *Ensure your entry meets the contest requirements by reviewing the contest tabs ‘How to Participate & Advice’, if you have further questions, please contact us at Education_canada@revlon.com

@RevlonProCanada

www.stylemasters.com

REGULARS

JAMIE STEVENS, JAMIE STEVENS HAIR, LONDON, U.K.

KRISTY HODGSON, JARAHS HAIR, AUSTRALIA

16 18

EDITOR’S LETTER

SALONMAGAZINE.CA

HAIRLINES

Get hair ready for the changing temperatures with the latest products and styling tips for fall, plus our nail polish picks for the season.

CONTESSA GALLERY

PROFILE

BUSINESS

JAY FREDERICKSON, MASCI HAIR & SPA, AUSTRALIA

This month at SalonMagazine.ca

Alina Friesen, Contessa 27 Finalist, Avant Garde Stylist of the Year

A Brave-Hearted Entrepreneur: Max Fortin

Top tips for increasing your salon’s referrals

INTERIORS Creating a Culture: The Loft Toronto

EVENTS

SCOOP

BEST NINE

DON’T BE AFRAID OF THE DARK

PHOTO:THINKSTOCK

THE LOFT TORONTO

ADAM ISLES, ROKK EBONY, AUSTRALIA

PUBLISHER’S NOTE

s a l o n s e p t e m b e r. 1 6

s a l o n m a g a z i n e . c a

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HAIR Joico Artistic Team

COLOR Denis de Souza

PHOTO Hama Sanders

5 REASONS

EDITOR’S LETTER

TO LOVE

ELEVATEMAGAZINE.COM

views OF THE

NEIGHBOURHOOD

rom the graffiti to the vintage stores to the bistros serving locally produced fare, Toronto’s Queen West neighbourhood continues to be a lively hub of all things creative. When our

offices moved locations from a 19th-story office tower near the was a change of scenery would be an understatement. While the

Discover why you should attend our new and exclusive anti-aging & beauty EVENTS! SIMPLER NAVIGATION gets you the latest anti-aging, beauty and plastic surgery news faster!

commute can be a bit dicey some days, a year later, the area has inspired our team, and it’s one big reason why we’re focusing on all things street style this issue. Long before Instagram made it a thing, style makers from fashion designers to hairstylists garner inspiration from the styles that are a part of street culture. Now, with the prevalence of street photographers in cities big and small, these distinctive looks are what many clients are seeking when they sit in your chair. In “Get off the Street” on page 46, we spoke with some of the innovators, along with today’s trend-setting hairstylists, for a complete look at

Read Elevate ANYWHERE with ISSUU. Android users rejoice!

the evolution of street culture and style.

Get the FACTS about cosmetic procedures with the improved PROCEDURE DIRECTORY.

on Men” on page 50, more men are taking their style cues from

Along with eye-popping hair colour and edgy, asymmetrical cuts, we’ve also noticed the advent of the athlete’s hairstyle among men of all ages. According to the pros we spoke with in “ The Playbook their sports heroes, and bringing your A-game with the key elements of these styles can mean big business for your salon. As we continue to explore our own neighbourhood in Toronto, we’d love for you to share yours with us, too. Is there a local landmark or amazing street art nearby? Snap a photo or two of your

Locate a doctor for your next treatment in the FIND A DOCTOR section.

Elevate Magazine celebrated big wins at the Canadian Online Publishing Awards, held on November 19, with Gold for Best Website Design and Silver for Best Media Website!

area and share it with us on Instagram (@salonmagazine). Tell us what’s so amazing about your neighbourhood and we may feature your salon in an upcoming issue!

Anna Lee Boschetto Editor-in-Chief

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

s a l o n s e p t e m b e r. 1 6

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

1 2 3 4 5

upscale Yorkville area to the heart of Queen Street West, saying it

salonmagazine.ca

HAIR TO FALL IN LOVE WITH KERASILK PREMIUM HAIR CARE www.goldwell.com/kerasilk

For availability of Goldwell Haircare Products across Canada call

Client Services: 1-877-670-6767

PUBLISHER’S NOTE ISSN 1197-1495 volume 25 issue 11

s a l onm a ga z i ne . c a

EDITOR-IN-CHIEF

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca ASSOCIATE ART DIRECTOR

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Veronica Boodhan 416.869.3131 ext.119 veronica@salonmagazine.ca DESIGNER

Gareth Adamson 416.869.3131 ext.106 gareth@salonmagazine.ca ONLINE ASSOCIATE EDITOR

Nicole Lippay 416.869.3131 ext.122 nicole@salonmagazine.ca

refresh AND

COPY EDITOR

Corinna Reeves CONTRIBUTORS

Paul Chmieloweic

RESTART

GROUP PUBLISHER

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca U.S.A. SALES REPRESENTATIVE

Samantha Anobile 310.926.9288 SamanthaAnobile1@gmail.com

ne of the many things I love about September is the new

ACCOUNT MANAGER

Wendy Lee Hynes 416.869.3131 ext.108 wendy@salonmagazine.ca

surge of energy, which comes from the downtime of having

PRODUCTION MANAGER

a summer break. There’s really no better time for beauty

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

professionals and salon owners to kick-start their action plans. With

OPERATIONS MANAGER (ON LEAVE)

the excitement leading up to the holiday season, September to

Karren Han

December is a very good revenue-generating period.

CIRCULATION MANAGER

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

As most business owners knows, the competition is fierce and

CHAIRMAN

a constant evaluation of our businesses is critical. The consumer

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

expectations are high with demands for top-notch service and

ASSISTANT TO THE CHAIRMAN

beautiful environments. Consider taking the time for a salon clean

Pam Fulford

up—a time to refresh your space in a few small ways that can

Greg Robins 604.561.4971 greg@salonmagazine.ca

VICE-PRESIDENT & WEST COAST EDITOR

really add impact to your client’s experience. For instance, simply

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refreshing the reception and retail areas can make a great first impression. And I know I’m not the only one who appreciates a finely appointed washroom and change room areas with bespoke fixtures, soaps and accents.

A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

Fax: 705.434.9052 Phone: 1.866.764.0227 or send your cover label and new address to: Salon Magazine Subscription Services

Along with refreshing your space, this is a great time to make education a priority (after all, this is back-to-school season for many).

8799 Highway 89, Alliston, ON L9R 1V1

Whether you’re rounding up your team for in-salon training or heading

SA LON M AGA Z INE

to your favourite academy, learning a new technique is a great way to

183 Bathurst Street Suite 202 Toronto, ON, M5T 2R7 T. 416.869.3131 F. 416.869.3008

revitalize your energy for the craft while adding a new service to your

641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

salon menu. As we all know, one of the best ways to recharge your energy is fall short. Use this time of year to think about your next vacation. Consider saving tips for airfare that will allow you to escape the dead of winter when you really need to get out into the sun. However you choose to revitalize yourself and your salon team, it will all come down to planning—use the time wisely, make the most of the season and get ready to move ahead!

Laura Dunphy Publisher

s a l o n s e p t e m b e r. 1 6

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

taking a real vacation, but even the most seasoned professionals

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, 8799 Highway 89, Alliston, ON L9R 1V1 Canada

National Magazine Awards GOLD

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2008 2003 2002 1998 1995

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TOP FIVE

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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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BACK TO SCHOOL Brush up on your techniques or challenge yourself with something completely new—there are always plenty of opportunities to further your education! Visit SalonMagazine.ca to explore your options.

GET YOUR TICKETS! Have you purchased your tickets for the #Contessa2017 Gala yet? November 6 is right around the corner, so don’t delay! Head over to SalonMagazine.ca/Contessa to see our

See Our Colourful Summer Photo Contest Winner! Congratulations to Alma Head from Alma’s Family Hair Salon in Sydney, N.S., for winning our “So You Think You Can Style?” photo competition! Visit SalonMagazine.ca to see how her collection came to life.

SalonMag 20

s a l o n s e p t e m b e r. 1 6

Salon_Magazine

SalonMagazine

LOOK AND YOU SHALL FIND Are you a salon owner looking to hire staff? Are you a hairstylist looking for a new job? Check out our jobs board at SalonMagazine.ca/jobs to browse options in your neighbourhood—you may find your perfect fit!

See all of the complete collections in this issue at SalonMagazine.ca/Collections! Salon Magazine

PHOTOS: ALMA HEAD, THINKSTOCK, MAJA HUJDUK

(hilarious) reasons for you to attend.

SalonMagazine s a l o n m a g a z i n e . c a

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Only you should ever see your clients’ roots or grays. Keep them covered in between appointments with instant natural color camouflage that lasts until the next shampoo. @ruskhaircare / 800.USE.RUSK / www.rusk1.com 7 REFILLABLE SHADES FOR ARTISTIC BLENDING AND PRECISE COLOR MATCHING

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HAIRLINES NEWS

Customized COLOUR Help your clients find their ideal shade with TIGI’s Copyright Colour Custom Collection Brunettes collection. Just in time for the fall season, TIGI has unveiled its latest colour line with seven new shades. As part of the brand’s Copyright Colour collection, Custom Collection Brunettes includes golden and red mahogany shades. TIGI is also showcasing four on-trend colour techniques to give your clients a customized colour look. Glazing provides clients with a rich, classic finish. Contouring allows colourists to create

ONE-STEP CARE

a soft focal point for a personalized effect. Colour pop is a striking technique to create bolder focal points on darker tones. Natural illumination provides the on-trend look of darker roots transitioning into lighter ends.

Get two steps in the convenience of one with Joico Co+Wash. A one-step cleanser and conditioner has become one of the latest trends in hair care. Achieve optimal results with Joico’s Co+Wash product line. The Color Co+Wash for colour-treated hair offers up to three times more colourlocking protection and two times more resistance to damage. The Moisture Co+Wash for dry hair provides softer and shinier strands while reducing breakage by up to 59 per cent. The Curl PHOTOS CLOCKWISE: JOICO,TIGI, REDKEN

Co+Wash for curly hair helps shape and control curls and waves without frizz, leaving curls up to three times more resistant to breakage. Joico’s whipped formula is sulfate-free and offers a luxurious consistency that successfully combines a cleanser and conditioner without compromising quality.

Moves Like Jagger Redken names Lizzy Jagger its latest brand muse. The model, actress and producer is joining the likes of actress Suki Waterhouse and supermodels Mariacarla Boscono, Soo Joo Park and Lea T. as the brand’s latest muse. Jagger, who is the eldest daughter of Rolling Stones frontman Mick Jagger and supermodel Jerry Hall, has a unique style and striking features, including vibrant red hair, which, according to Redken’s global general manager, Shane Wolf, epitomizes the spirit of the brand.

salonmagazine.ca

s e p t e m b e r. 1 6

salon

HAIRLINES NEWS

Brush Up

TOOLBOX

MarulaOil unveils the brand’s first brush collection. MarulaOil products have quickly become must-haves for stylists and their clients, and now you can add MarulaOil brushes to your styling repertoire. The five-piece collection is made with premium-quality beechwood. The three round brushes range in size from medium to extra-large and feature sleek, ergonomically designed handles and heat-resistant dual-level vegan bristles that provide optimal tension for smoothing and styling hair. The collection also features two paddle brushes: The Detangler Brush includes slim, flexible bristles that easily glide through wet or dry hair, and the Classic Dressing Brush features

“

ghd Air elite Hair Dryer This hair dryer has customizable temperatures and speeds, making it great for all hair types. It dries the hair quickly and locks in moisture.

”

– Stephanie Brinkerhoff, ghd brand ambassador

dual-level bristles that smooth out hair, helping to reduce split ends and minimize breakage.

GOING FOR THE GOLD Three Canadian colourists had the golden touch and were named the national finalists for the 2016 Goldwell Color Zoom competition. The photo-based competition required entrants to submit a hairstyle inspired by the brand’s D!srupt collection. The three finalists will be advancing to compete in the

CREATIVE COLOURIST

PARTNER COLOURIST

Candice Harder, Cutting Room Creative,

Krysten-Ashley Garrod, Studio Fontana,

Nanaimo, B.C.

Toronto

NEW TALENT COLOURIST Brooke Willis, Valentino’s Grande Salon, Whitby, Ont.

THINK

green

SUSTAINABLE GROWTH Natulique adds three new products to its

Advanced ionic technology to lock in moisture and reduce frizz for softer, smoother results

Turbo-powered heater, including three heat settings and a cool shot button

Professional strength AC motor with two power speeds

organic styling range.

Hairstylists have come to know and

new Ultra Shine Finisher spray is made

appreciate Natulique’s line of organic

of goji berry extract and natural rose

styling and colour products. Now the

petal oil for a glossy, shiny finish. In

brand has added three new styling

addition to its ingredients, the products’

products to its lineup. Available in

packaging is environmentally friendly;

medium and extreme hold, Natulique’s

the wax containers are created from

two new natural hair waxes are free of

recyclable PET plastic and its lids are

sulfates, parabens and paraffins and

made from recyclable aluminum,

are made from natural beeswax for a

making the products sustainable from

strong, long-lasting hold. The brand’s

the inside out.

s a l o n s e p t e m b e r. 1 6

Ergonomic design and nine-foot-long cord for easy handling and flexibility

PHOTOS CLOCKWISE: GHD, JOHN PAUL MITCHELL SYSTEMS,THINKSTOCK

international competition in Stockholm in October. Go Canada!

salonmagazine.ca

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CENTRAL BEAUTY SUPPLY LONDON ONTARIO • SOUTH ONTARIO www.centralbeautysupply.ca

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PASSION BEAUTY SUPPLY MANITOBA • ALBERTA SASKATCHEWAN • NW ONTARIO www.passionbeauty.ca

DEFINED BEAUTY SYSTEMS MISSISSAUGA •TORONTO CENTRAL ONTARIO • ONTARIO www.definedbeautysystems.com

HAIRLINES NEWS

Opulent Oomph Give your clients’ hair a luxurious lift with Pai-Shau’s new Opulent Volume collection.

REASONS TO ATTEND THE CONTESSAS The Canadian Hairstylist of the Year Awards are the longestrunning and most prestigious awards in the Canadian beauty

The new three-piece volume collection includes a cleanser, conditioner

industry. With this year’s highly anticipated gala on November 6,

and volume spray formulated with a volumizing botanical complex of

we’re looking forward to all the festivities! While we can’t share

ginseng, white nettle and gleditschia for weightless lift. The products

too much information just yet, here are five of the many reasons

also contain Pai-Shau’s signature exotic tea complex and patented microemulsion technology for hydration and thermal heat protection, giving your clients’ hair height while keeping it healthy.

why you should buy your Contessa ticket now.

HELP A GREAT CAUSE Did you know that Salon Magazine makes a donation to

Beauty Gives Back, a Canadian charitable cancer program

Unite adds two shampoo and conditioner duos to its product lineup.

feel good about attending knowing that a portion of ticket sales is going to a great cause.

MEET YOUR HAIRSTYLING HEROES (AND US!) We’ve had some pretty big names in attendance at previous

Expanding the brand’s

galas, and this year will be no exception. By attending the gala,

popular Boosta and Lazer

you get to mingle with some of the industry’s elite (not to

Straight product lines, Unite

mention the Salon Magazine team).

has added Boosta Volumizing

Shampoo and Conditioner and Lazer Straight Shampoo and Conditioner to its range. The Boosta Volumizing duo contains fatty acids from coconut oil and shea tree fruit, along with provitamin B and green tea extract to provide

BE IN THE KNOW By attending the Contessa gala, you’ll be one of the first in

the know of what’s going on in the beauty industry. And not only is Salon Magazine producing a segment this year, but you’ll also get to see some exciting presentations from industry-leading brands. Get ready to be inspired!

GET PUBLISHED You read Salon Magazine, but can you imagine flipping through

weightless volume and body.

the pages and seeing your photo? That’s a possibility when you

To keep hair smooth and

attend the Contessas! We feature the gala in our January/February

straight, the Lazer Straight

issue, so by attending you may see your face in print.

duo contains sunflower seed

extract, sugar cane and oils from the arganil spinosa tree.

SEE WHO WINS! While we publish a list of the winners in print and on our

website, be one of the first to know who the winners are, see

Both duos are colour-safe and

their reactions live and listen to their acceptance speeches.

free of sulfates, parabens and

“I always love the show; it’s always so different. Every time you

sodium chloride.

go to the gala, it’s so inspiring to see other people’s work, and it pushes you to work harder. I look forward to it every year,” says Julie Vriesinga, Contessa 27 Texture Hairstylist of the Year winner.

s a l o n s e p t e m b e r. 1 6

PHOTOS CLOCKWISE: PAI-SHAU, WINNER, CONTESSA 27 BRITISH COLUMBIA HAIRSTYLIST OF THE YEAR, FREDDY SIM, MOODS HAIR SALON,VANCOUVER, MAKEUP AND NAILS: AGNES LIU STYLING: FREDDY SIM, PHOTO: JASON SCOTT, UNITE

PER FECT PAIRS

dedicated to helping empower women, at the gala? So you can

salonmagazine.ca

EVERYTHING YOU NEED FOR EVERY KIND OF STYLE. SUGAR Y B D E R E POW FOR SWEET RESULTS.

Neon supports anti-bullying organizations to encourage a world where everyone can be themselves and shine. Learn more at NEONHAIR.COM

STYLE THAT STANDS

OUT

HAIRLINES NEWS

BOUNCE BACK Help your clients fall in love with their curls again with the Kenra Curl collection. Kenra’s first professional system for curly hair addresses the many needs of your curly-haired clients. With five new products, the collection is good for all curl types, from loose waves to springy spirals. The Curl Co-Wash purifies and hydrates for a natural bounce, while the Curl Refresher conditioner is lightweight, so it doesn’t weigh curls down. For clients with dry hair, the revitalizing Curl Styling Conditioner can be washed out or left in, depending on stiff, crunchy feel, and the Curl Control Gel adds a protective moisture barrier for a workable finish. The collection is formulated without sulfates or parabens and can be used on colour- and chemically treated hair.

BACK TO THE BASICS Beach vacations and weekend pool parties can take a toll on your client’s hair, but Malibu C’s home care lineup is one way to healthier hair. By providing the right home care products, your clients can achieve and maintain healthy hair. As hairstylists know, “prescribing home customized regimens for home hair care is especially important for clients with colourtreated hair,” says Tom Porter, founder of Malibu C, adding that what happens at home can have an impact on the results you can achieve in the salon. For Porter, the brand’s Scalp Therapy Wellness Remedy is a gentle yet effective home care treatment that most clients will see benefits from, including a healthier scalp and improvement in the integrity of the hair, especially after time spent in salt and chlorinated waters.

s a l o n s e p t e m b e r. 1 6

The Gold Standard Give hair the golden touch with Oribe’s Gold Lust Dry Shampoo. The brand’s new dry shampoo helps extend blowouts, cleanse hair and prevent damage. The translucent powder absorbs dirt and oil from the hair and scalp, while the product’s fragranceretention technology helps hair retain the shampoo’s signature scent all day long. The product is formulated without parabens, sulfates or sodium chloride, provides UV protection and is safe to use on colour-treated and keratin-treated hair. To use, shake well and spray eight to 10 inches from the scalp. Spread through the hair using your fingers or a brush until the product has been completely absorbed, resulting in a clean, weightless and healthy-looking finish.

PHOTOS CLOCKWISE: KENRA, ORIBE,THINKSTOCK

your client’s needs. The Curl High-Hold Spray Gel sets curls without resulting in a

salonmagazine.ca

NEW FROM

CONFETTI COLLECTION 5 NEW SEMI-PERMANENT SHADES!

ERASE WITH EASE Introducing ERASER, easy one-step direct dye/semi-permanent color removal in 30 minutes or less!

JOICOCANADA.COM

©Joico® Laboratories, HAIR: Joico Artistic Team COLOR: Sue Pemberton PHOTO: Hama Sanders

HAIRLINES NEWS

PLU M P U P Create weightless lift with the Verb Volume Shampoo & Conditioner duo.

Elixir Extraordinaire Give hair volume and shine with Kérastase Elixir Ultime Bi-Phase Spray Oil.

Voluminous hair is always in style.

The revolutionary formula contains Intra-

With the Verb Volume Shampoo &

Cylane to expand hair’s thickness and volume

Conditioner duo, you can give your clients weightless lift along with smooth,

and Oléo-Complexe to enhance shine and create soft, smooth hair. Not to mention that

tangle-free hair. The duo is formulated with

the lightweight oil is so versatile, it can be

provitamin B5 and hydrolyzed vegetable

used while cutting or priming hair or as the

keratin protein for strength, glycerine for

finishing touch or second-day touch-up. The oil

softness and sunflower seed extract for

works for all hair types and comes in a spray-

natural UV and colour protection. And as

bottle format for easy application.

with all Verb products, the duo is free of parabens, sulfates and gluten.

MOBILE MAKEOVERS La Rousse Espace Beauté launches La Rousse Mobile with Revlon Professional. Since summer, the La Rousse Mobile Airstream has been zooming through the streets of Montreal. This innovative project led by Sophie Tessier, owner of La Rousse Espace Beauté, and Andrea Gomez, head of makeup and manicure for La Rousse Mobile, is inspired by the popularity of food trucks and offers several professional beauty services and packages on the go. With three hairstyling chairs, one for makeup and two stations for manicures, La Rousse Mobile offers services using Revlon Professional Style Masters, American Crew and CND Vinylux products in a beautiful, minimal and modern decor. “I thought about this project a long time ago. I always wanted to participate in the looking to find the right partners, and this is now done!” explains Tessier. La Rousse Mobile will continue travelling throughout Montreal until the end of October.

s a l o n s e p t e m b e r. 1 6

PHOTOS CLOCKWISE:VERB, KÉRASTASE, REVLON PROFESSIONAL

movement and the popularity of street trucks but in my own way and in my field. I was

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HAIRLINES NAILS

ADDED effect

R U C I N A M A G E

Model Gigi Hadid takes the

Amp up your nail art with CND’s limitededition Craft Culture Collection Additives.

mirror nail trend to the next level.

Coinciding with the brand’s Craft Culture collection

Hollywood “it” girl Gigi Hadid wowed

for fall, CND has released a five-piece limited-edition

onlookers when she debuted her

Additives collection that includes pearl-tone beads,

mirror manicure on the red carpet

coppery glitter and three earthy shades of powder

at the Manus x Machina themed

pigments for a modern, artisanal effect. The Additives can

Met Gala earlier this year. Complete

be used with Shellac or Vinylux polish to create multi-

with chrome polish, Hadid’s almond-

dimensional nail looks, such as Armored Alloy, Shattered

shaped nails also featured Swarovski

Plate or White Blue Jeans, and take your nail art from flat

crystal-encrusted undertips for a

to fun this season.

surprise effect, taking one of the year’s hottest nail trends to a highend level. In addition to using chrome polish, nail techs can “mirror” the look for clients by using metallic nail wraps or highly pigmented silver powder with a black gel base coat for a shiny, reflective look. For a twist on the trend, add some colour to provide clients with a varnished yet versatile manicure they can wear for weeks.

Fall Favourites

OPI

MORGAN TAYLOR

CND

Go au naturel with the latest Infinite Shine collection of neutral tones, such as the dusty rose No Stopping Zone.

Fly high with the Sweetheart Squadron collection, featuring rich crème shades, including Up in the Air.

Offer clients a handmade touch with the Craft Culture Collection with hues such as coppery Leather Satchel.

s a l o n s e p t e m b e r. 1 6

ARTISTIC NAIL DESIGN Clients will nail autumn looks with Artistic Nail Design’s lacquer and gel shades, such as Roll Up Your Sleeves.

CHINA GLAZE

SPARITUAL

Rock out with China Glaze’s Rebel collection of fun and bold colours channelling the grunge, rock feel of the early ’90s.

Bring out your client’s strong yet feminine side with SpaRitual’s fall collection of earthy and metallic shades, including Amorous.

TEXT: VERONICA BOODHAN, WENDY LEE HYNES; PHOTOS CLOCKWISE: CND, KEYSTONE PRESS AGENCY, OPI, MORGAN TAYLOR, ARTISTIC NAIL DESIGN, CHINA GLAZE, SPARITUAL

Visit SalonMagazine.ca for a step-by-step tutorial for creating three signature nail looks with CND Craft Culture Collection Additives.

salonmagazine.ca

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HAIRLINES NAILS

DON’T BE AFRAID OF THE dark Welcome your clients’ nails to the dark side this season with rich, deep shades.

all is the perfect time of year to take nails to the darker side of the colour spectrum. While not all clients may be comfortable with jet-black nails, there’s a plethora of options that can help

them embrace darker tones. “People tend to shy away from dark nails because they feel like it’s gothic, but if you accessorize properly, they can actually look quite chic, clean and elegant,” says John Nguyen, CND education ambassador.

GETTING CREATIVE WITH COLOUR Bordeaux reds, eggplant purples, navy blues and charcoal greys are just a few colour options that can give nails a similar effect to black polish. “Do something a little unexpected,

OPI Raisin’ the Bar

CND VINYLUX Oxblood

but not super-trendy,” recommends Nguyen,

OPI We’re In The Black

who suggests using CND’s Oxblood, a deep red polish from the brand’s new Craft Culture Collection, or classic deep purple-toned shades like Dark Dahlia and Plum Paisley to achieve a

NAILING THE DETAILS

bold, dark look. The dark trend was featured on the runway

Accessorizing with nail art can help

for fall/winter 2016 at New York Fashion Week.

soften the harshness of dark nails.

OPI’s lead nail artist, Alicia Torello, layered a

“It can be simple techniques such

coat of Infinite Shine We’re In The Black over

as sponging a secondary colour

Raisin’ the Bar to create a “dark romance” look

on top to break up the darkness

for Rodarte’s fall/winter 2016 collection.

or lightening it up with a little bit

To ease clients into darker colours, Chelsea

of gold or a splash of silver,” says

she offers clients darker shades of their go-to colours: “I have one lady who says she wants to try black nail polish one of these days, so I’ve been easing her in with the darker shades

Nguyen, who also recommends CND VINYLUX Plum Paisley

using a fanned brush to apply a lighter colour over a darker colour for a more rustic, ombré effect. Pairing darker colours with softer

of some of the colour she usually wears, like

colours, including mixing warm tones

crimson red or deep pink.” In addition to OPI’s

with cool tones, is another trend for fall.

classic dark purple Lincoln Park After Dark and

Baart says this season is about breaking

deep black-red Black Cherry Chutney, Baart

the rules of traditional nail colours.

recommends shades from OPI’s fall/winter Washington DC collection, including chocolate brown Shh... It’s Top Secret, plum Kerry Blossom and charcoal “Liv” in the Gray.

s a l o n s e p t e m b e r. 1 6

CND VINYLUX Dark Dahlia

“With nail design these days, we’re

OPI Black Cherry Chutney

not always wearing just one colour. It’s about breaking the rules and going all out to make nails pop.”

OPI Lincoln Park After Dark

PHOTOS: CND, OPI

Baart, global artist and educator for OPI, says

salonmagazine.ca

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HAIRLINES COLOUR

FEELING blue? Denim may be a year-round wardrobe staple, but it has now become the latest trend in hair colour.

rom baby blues to navy shades to everything in between, the spectrum of denim hair has become just as dimensional as the colours of denim jeans.

“Denim hair colours are so versatile and flattering on any type of skin

colour and eye colour,” says Deborah Evans, education sales manager for Joico. “What’s unique about denim hair is that it can be less bright and a more natural semi- or demi-permanent colour option.”

THE DENIM EFFECT As one of the 2016 Pantone Colours of the Year, Serenity is a tranquil cool blue shade that has helped ignite the denim hair trend. For clients looking for a serene multi-tonal denim colour, Evans blue for a colour-melting effect. “With the denim hair trend, we have the ability to create different dimensions without adding as much of the blue, so it’s not such a shocking colour,” she explains. Denim hair isn’t just about the blues either. Just like denim jeans, greyish blues and greyish whites are also considered to be denim hair colours. While the key to creating a multi-dimensional denim look is using a combination of semi- or demi-permanent colour tones, pre-lightening the hair to a level nine or 10 can help prepare the hair for a true denim result. “When you’re pre-lightening the hair, it’s important to even out the

NO-FADE DENIM While we can get away with a faded, washed-out look for our denim jeans, it doesn’t work quite as well for hair. From cleansing to styling, we have the top-shelf picks for preventing your client’s denim hair from fading. KEUNE DESIGN COLOR CARE SHAMPOO AND CONDITIONER

JOICO K-PAK COLOR THERAPY LUSTER LOCK

The duo contains sunflower seed extract, Solamer UV protector and LP300 colour stabilizer to protect from colour loss while conditioning the hair with sea silk proteins for silky, shiny results.

This treatment combines exotic African manketti and argan oils in its QuadraBond technology to protect the colour’s vibrancy and Bio-Advanced Peptide Complex to protect hair from damage and reduce breakage.

level of peroxide and make sure that the colour is balanced. When you’re using these types of colours, application is key—the saturation of colour and how and where you place it,” says George Alderete, North American creative ambassador for Keune Haircosmetics.

GETTING IT RIGHT To find the right denim shade for your client, Evans says it all comes down to the consultation to address the client’s lifestyle, hair maintenance and condition. “I think the consultation is something stylists really need to come back to and spend more time on. It’s not just about what we’re going to do to the client’s hair that day but her home maintenance aspect as well,” she

“I tell them what works for their skin tone and what maintenance

explains. “But I never want to deter a client from doing something outside

is required and all of those variables make it key for me to help them

of the box because it’s in all of us to do fun things sometimes. As stylists,

get the colour they want,” he explains. “While we, as stylists, want

we should just give our clients the reassurance and confidence that it’s a

to appease our clients and make them happy, it’s important to lay it

temporary look and they can easily go back to their day-to-day colour.”

out for them as to how to maintain it and the cost so they can see the

For inspiration, Alderete uses Pinterest, in addition to swatches, to plan out his colours. While denim colour combinations are seemingly endless, he says it’s important to create realistic expectations for clients.

s a l o n s e p t e m b e r. 1 6

commitment.” With the fall season around the corner, your clients will be ready to pair their newly coloured denim tresses with their favourite denim jeans.

TEXT: VERONICA BOODHAN; PHOTOS: HAIR: SHAUN MCGRATH, COLOUR: STEVE CORTHINE, MAKEUP: JENNY ROBERTS, STYLING: EMMA COTTERILL, PHOTO: BEN COOK; KEUNE, JOICO

recommends creating an ombré on the ends or using different shades of

salonmagazine.ca

E L E VAT E I N PA R T N E R S H I P W I T H S A LO N M AG A Z I N E

TOP 3 COSMETIC SURGERIES:

GOING ALL THE

WAY

When non-surgicals are no longer working for you, the top surgical procedures for facial rejuvenation are sure to do the trick. BY CATALINA MARGULIS

etting older is supposed to be about growing up and taking charge of our lives. And yet, as we age, a host of uncontrollable factors contributes to our increasingly older look. Drooping of the forehead, loss of collagen and elastin, bulging fat deposits and bone loss contribute to a sagging, lacklustre appearance. Thank Venus we’re not completely helpless. When it comes to chasing a younger-looking complexion, injectables, fillers and non-invasive, non-surgical procedures have been all the rage this past decade. Still, there’s no denying the fact that, at some point sooner or later, in the hunt for rejuvenation, some of us will have to face the knife. Fortunately, when all other non-invasive options have been exhausted, there is yet a host of procedures that can help us attain the seemingly unattainable: youthful-looking skin that looks more like we feel. Forever 21? As long as we can help it.

LOOKING UP UPPER/LOWER EYELID LIFTS “The most popular anti-aging surgery for both men and women is blepharoplasty, also known as eyelid surgery,” says Dr. Jerome Edelstein, MD, FRCSC, a Toronto plastic surgeon. According to the American Society of Plastic Surgeons, eyelid lifts and facelifts are among the top three facial cosmetic plastic surgery procedures. Forehead lifts are also common, with 42,119 cases in 2014. “It’s likely that blepharoplasty is so popular because aging is often first noticed in the area around the eyes, but it also tends to require less downtime than other anti-aging procedures,” says Dr. Edelstein, who adds that most

PSST, HAVE YOU HEARD ABOUT… When you’re styling clients’ hair, we all know the conversation can get pretty personal, so the next time your clients complain about their latest beauty issue (maybe sagging jowls or forehead lines), tell them to pick up Elevate Magazine for cosmetic and anti-aging solutions.

people seek out blepharoplasty in their 40s to 60s, with the average age being 50. The procedure involves an incision made in the upper eyelid crease or, for the lower eyelid, just below the eyelashes or on the back of the eyelid. Fat is removed or repositioned to decrease bagginess, and excess skin is removed to tighten skin. In the lower eyelid, the muscle can also be tightened. Although the risks are minimal, says Dr. Edelstein, bruising and swelling are common. He notes that scarring, infection, bleeding and eyelid malposition can also take place, though they’re uncommon.

HIGH HOPES FOREHEAD LIFTS “If your eyebrows are very, very low and Botox and fillers, which are usually great for eyebrows, don’t work, then you can do either an endoscopic or open brow lift,” says Dr. Michael Weinberg, BSc, MSc, MD, FRCSC, a Toronto plastic surgeon. “Men have heavy brows, so they benefit most from having a brow lift.” With the brow lift, you can either have an endoscopic procedure, with a few short incisions (one on the midline and one on either side), or a larger incision across the top of the head. “We pull the eyebrows up and take the muscle between the eyes where the 11s are, so you’ll never need Botox again,” he says. “If you do it early enough and you don’t have wrinkles, you’ll never get them.”

FACE THE MUSIC FACELIFTS “Facelifts are much less common now because of the explosion of non-surgicals, and the patients are older than they used to be 10 years ago, typically in their late 50s and early 60s,” says Dr. Weinberg. The procedure usually involves tightening up the fascia around the muscles. “You make an incision just behind the ear, lift up the skin and underneath is the fascia. And then you sew that layer and tighten it.” Dr. Weinberg says that facelifts share the risks of any surgical procedure, along with risk of injury to the facial nerve, but that’s really rare. “Certainly it’s never been safer to do those surgeries than now,” he says.

PHOTO: THINKSTOCK

DISCOVER MORE ABOUT COSMETIC ENHANCEMENT, ANTI-AGING AND WELLNESS TIPS AT ELEVATEMAGAZINE.COM

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Elevate Magazine

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@ElevateMagazine

HAIRLINES TREND REPORT

RULERS OF THE

runway Effortless hair trends dominated fashion week for fall/winter 2016, easily translating into wearable street looks. Here is a recap of some of our favourites, with products to achieve the styles.

THE TREND: VINTAGE GLAM THE TREND: DISHEVELLED BY DESIGN THE FIX: MOROCCANOIL ROOT BOOST

THE FIX: MOROCCANOIL VOLUMIZING MOUSSE Old Hollywood is something that just never gets old. While we saw a nod to

The dishevelled look was seen all over the runways at

’40s hair at Jason Wu, Moroccanoil kept

fashion weeks around the world, including Milan Men’s

the looks modern with textured ends for

Fashion Week. At Missoni, Moroccanoil Root Boost was

a raw, youthful effect, using Moroccanoil

applied on dry hair to create messy, dishevelled texture,

Volumizing Mousse to prep the hair and

complementing Missoni’s nature-inspired collection.

create texture.

s a l o n s e p t e m b e r. 1 6

salonmagazine.ca

THE TREND: UNDONE DETAILS THE FIX: CATWALK BY TIGI SESSION SERIES WORK IT HAIRSPRAY Undone texture was seen in quite a few of the

THE TREND: LIVED-IN TEXTURE

With a dishevelled braid on one side and natural, loose waves on the

THE FIX: CATWALK BY TIGI TEXTURISING SALT SPRAY

other, the hair was roughly tousled at the roots and set with Catwalk

For the men’s hair at Libertine, TIGI opted for a cool and

shows, but one of our favourite interpretations was at Libertine.

by TIGI Work It Hairspray to amplify its natural texture. Barrettes were featured on the back of the head to add pops of colour and a whimsical twist to the look.

casual look to complement the collection’s carefree vibe. Catwalk by TIGI Texturising Salt Spray gives hair a lived-in feel and provides an effortless finish.

PHOTOS CLOCKWISE: MOROCCANOIL, WELLA PROFESSIONALS, TIGI, ALEX BARRON-HOUGH, MATTEO CAVALLIER

THE TREND: SLICK AND SLEEK THE FIX: WELLA PROFESSIONALS EIMI JUST BRILLIANT SHINE POMADE Slicked-down hair has been trending everywhere this year, both on the red carpet and on runways around the world. At London Fashion Week, Wella Professionals Eimi Just Brilliant Shine Pomade was used at Antonio Berardi to create wet shine with a smooth, slicked-down finish for a goth glamour-inspired look.

salonmagazine.ca

s e p t e m b e r. 1 6

salon

HAIRLINES NEWS

editor’s

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OIL OASIS With a luxurious blend of five plant oils, the 5 Sens Enhancing Dry Oil from René Furterer nourishes and smooths hair. renefurterer.com

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s a l o n s e p t e m b e r. 1 6

TEXT:VERONICA BOODHAN, PHOTOGRAPHY: PAUL C

COOL CONDITIONING Shu Uemura’s Color Lustre Brilliant Glaze Conditioner nourishes colour-treated hair and is newly revamped in street style-inspired packaging by Korean fashion designer Kathleen Kye. shuuemura.ca

salonmagazine.ca

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ON THE ROAD TO Two Canadian hairstylists garnered international recognition for bringing their distinct style to the Revlon Style Masters and American Crew All-Star Challenge.

HASSAN NASSER

American Crew All-Star Challenge Canadian Finalist

“I started planning about eight months before the All-Star Challenge deadline,” explains Nasser. “Since I came so close last year, I want to make it this year so I took my time and any potential clients that came in I would ask them if they were interested.”

“I’ll start pushing around

By Anna Lee Boschetto

his hair,” explains Nasser, “you have to go with

fter Hassan Nasser placed

your gut and use your

second in Canada at the

instincts. I was looking

American Crew All-Star

to make sure everything

Challenge last year, he had his

was symmetrical,

mind set on winning this year.

balanced and clean.”

Hiring an experienced professional

“Last year the hair was up to standard, but the

photographer, the Calgary-based

quality of the photography needed work,” says

hairstylist knew what he had to do

Nasser. “From the lighting to the photographer

to step up his game this year. “This

to the models, I made the right choices and

year I took no chances. I made the

trusted in my work with their hair.”

right choices with lighting and hired someone who brought out the resolution in the photos.” Nasser’s attention to detail paid off, and he headed to Paris to compete for the global title. For Canadian Revlon Style Masters finalist Adrian Carew, this

R’S A E Y A ENCE R E F DIF

year’s experience was different from his last. A year ago, the

“The nine finalists took

Toronto-based hairstylist had

an avant-garde artistic

been among the top nine country

approach, while I focused

finalists in the Style Masters

more on simplicity,” says

competition, showcasing his

Carew. “Next year, I realize

winning work on stage in front

I’ll need to think more

of a global audience. This year he

creatively, outside the box,

wasn’t, but that doesn't mean

and not play it as safe as I

Carew didn’t win in other ways.

did with this collection.”

While both Nasser and Carew have award-winning work, the paths they took were different. Here’s a look at how you can

O GO-T NG I STYL

ARY N O I VIS KING THIN

“For this collection, it was about conceptual beauty,” says Carew.

“I grew up in the hairdressing

“From attainable,

world. My mom was a

wearable pretty to

hairstylist seeing and

more of a nod to my

watching styles on the street.

culture in their shape,

I was seeing that movement

with a connection to

and texture more on the

the sea. The looks

street. The second photos

were based more in

were based a lot on what my

architectural realism.”

mom was doing.”

ADRIAN CAREW

Revlon Style Masters Canadian Finalist

achieve victory on different levels.

s a l o n s e p t e m b e r. 1 6

salonmagazine.ca

COMPETITION “With black and

“You gain a lot of

“Clean sides, tapered

white photography,

credibility with your

sides, texture with

you can mix different

clients,“ says Nasser.

curl, nothing too short,”

colours, but you

“American Crew is

says Nasser. “It only

need to add texture

a huge company, so

takes a few celebrities

to add more depth

personally it means

to move in a certain

to the photo,” says

that someone is

direction, and I get to

Nasser. “I wanted

noticing my hard

live vicariously through

the look to be classy

work and effort.

my clients.”

and sporty yet smart

That’s big.”

and casual because that’s what American Crew is about.”

PHOTOS: COURTESY OF AMERICAN CREW AND REVLON PROFESSIONAL, FINALISTS, CONTESSA 26 NEW HAIRSTYLIST OF THE YEAR, SANDRA PEROVIC, IGNITE HAIR AND BEAUTY LOUNGE,VANCOUVER, B.C., MAKEUP:TYANA NICHOLE, PHOTO: NIKO-LUX

AL SOCI NCES E INFLU

TO D E E N ETE P M CO

ION T U L EVO TYLE OF S

Young Empire At 22, Sandra Perovic is the 2016 American Crew All-Star Challenge winner, but we’ve known her since she was a Contessa finalist for the New Hairstylist of the Year Award in 2015. These days, the award-winning Canadian hairstylist is living and working in the U.K., and we caught up with her the day after her big win in Paris. SM: How did you get started? SP: I was supposed to be on a summer apprentice, but the owner of the salon convinced me to give barbering a try and in a month I was getting clients. SM: Why is competition important to you? SP: As much as you want to do more drastic,

“More time will be spent on hair care because we are using a lot more styling tools,” says

crazy looks, as a stylist in a salon, you really can’t. In competitions, my work takes me out of my comfort zone and pushes my limits a bit more.

“Entering an international

Carew. “With styling going back to blow-

competition opens up

drying and giving hair body, we’ll be seeing

SM: What did you learn on set with

another world,” says

glamour, movement and volume, and you only

David Raccuglia?

Carew. “Sometimes

can achieve this with well-conditioned hair.”

SP: He was totally open to us going in and

we put ourselves in a certain bracket and need to step out of our box in

making the shoot our own. Under the time constrictions, you have to plan a mood board in your mind.

order to realize what we

SM: What went through your mind as you were

can achieve.”

creating the look? SP: I wanted a modern yet classic look that was wearable for the everyday man who may walk into the barbershop I’m in. And I want

“Many designers are going

someone to think

to the weaves and braiding,”

they can do this

says Carew. “It’s a good thing,

themselves.

and I think that with the type of textured hair we are seeing more of now, there is a lot more longevity and wearable nature in these looks.”

salonmagazine.ca

From Perovic’s Contessa 26 New Hairstylist of the Year collection!

s e p t e m b e r. 1 6

salon

GET OFF THE STREET A city’s streetscape has long since offered a reservoir of trends that trickle into the salon. Here’s how street styles have infiltrated hairstyling’s biggest moments and continue to set the pace for the hottest looks of the season. By Yasmin Grothé

LONDON CALLING

COLLECTIVE INSPIRATION

At the end of the ‘70s and early ‘80s,

For Michael Polsinelli and Shay Dempsey,

London is yet again at the vanguard

Sebastian Professional's global artistic directors,

where a reactionary subculture is

creative inspiration for thier collections, including

taking root. The mood is leftist, anarchic

their most recent, Eclectic, have often begun

and counter-culture. Anti-fashion

by observing the looks on the streets. “There

becomes the norm in clubs nestled in

has been a revolution, definitely in the past

dilapidated factories: torn T-shirts and

few years,” says Dempsey, “Millenials are their

tattered, plaid stovepipe pants held

own muses and we take a huge influence from

together with safety pins. Hair is spiked

what they are doing.” Noting the repurposing of

perilously high with glue, egg whites

different materials on the streets of different cities,

and other concoctions, shaved into a

Polsinelli and Dempsey incorporated the use of

Mohawk, dyed blue-black, recklessly lightened white hot or

hair accessories such as strips of leather, into each

peppered with striking neon shades of blue, green or hot

of the hairstyles for the collection. In addition

pink—hello, food colouring!

Polsinelli says that travelling to new locations and

According to Anthony Mascolo, TIGI‘s international

people keeps them on the lookout for emerging

creative director and founder of the brand's creative team,

trends, because “life has changed so much since

“Lots of major cities have amazing and inspirational street

the ‘90s and it continues to change rapidly.”

style, but of course I’m from London and it never stops inspiring me. Londoners have a real confidence in their fashion and style. It’s a great place to see trends but also for more radical individuals.” An internationally award-winning hairstylist, Mascolo is an industry icon who has been at the forefront of hairstying for more than 30 years. Since the majority of the products that can achieve these looks didn’t exist yet on the market, necessity is the mother of invention, which in turn fuels these street kids‘ creativity. “Over the years though, product innovation has helped

“Millenials are their own muses and we take a huge influence from what they are doing.” –Shay Dempsey, Sebastian Professional Global Artistic Director

influence the street style, along with fashion. From messy looks to sleek finishes, it all comes down to the product,” says Mascolo.

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THE STREET CONQUERS After the explosion of punk, plenty of other youth quakes send aftershocks over the world with their unique mix of fashion codes, colours and defining hairstyles: rasta and hip hop (locks, dreadlocks, braids and mini ‘fros) gothic (violet-black, dramatic), Kawaii (which means “cute” in Japanese and mainly focuses on doll-like beauty) and now, more than ever, cosplay (dressing-up as superheroes and game characters, in which wigs play, obviously, a major role). June Croken, a hairstylist and owner of Hairdresser on Fire in Toronto, has always been inspired by the street “as it represents a borrow from the past and a contrasting element to create a fresh new breath of air.” For her, current hairstyling trends more than ever incorporate elements taken from the street: “Today’s special is as inclusive as it gets. One may dress up or dress down the tresses without a second guess. No longer are trends absolute. You can be natural and organic or slick and severe.” says Croken. Sign of the times: Kylie Jenner is killing it on Instagram with fresh new locks every day via ombré, rainbow tresses and wigs galore. For Mascolo, the goal in modern hairdressing is to create a savvy blend of styles. “Street style is for the public and avant-garde is more for the hairdresser, so I really try to keep a balance between both.”

FALL PREVIEW With the huge prevalence of athletic wear, often dubbed “athleisure,” everywhere, more women (and, yes, men too) want hair that encapsulates the fitness lifestyle by being more natural and undone. “Absolutely!” echoes Joey Marchese, Essential Looks Artist for Schwarzkopf Professional and senior stylist at bob + paige salon in Toronto. “The idea is that you’re coming back from the gym or your yoga class, so your hair is not too perfect or too shiny. For fall 2016, it’s all about matte and gritty-looking textures.” According to Marchese, more aggressive, longer

PHOTOS: TIGI, INSTAGRAM, HAIR & COLOUR : JOEY MARCHESE, MAKEUP: MICHELLE LOS, STYLING : GEMMA CAPONE, PHOTO: EMA SUVAJAC

pieces of hair and a contrast between long and short will be components of these street-style looks. “There’s a little bit of the mullet coming back.” The idea here is that hair is super-easy and super-fast to style, and that clients are willing to play more with their natural texture. According to Marchese, “Brightly coloured fringes are also going to be huge this fall, particularly with green and yellow tones for some brightness that contrasts with darker hair. The goal of this fringe is to have a section of your hair that is more “done,” blow-dried and very well cut, while the rest of the hair stays more natural.” And in terms of anti-establishment colour trends, we’re moving away from greyish pastels towards greenish tones. “I’m seeing a lot more of these browns infused with greens on the street where our salon is located,” says Marchese. Ready? Now it’s your turn to play the street angle! @kyliejenner 68m+ followers

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GET THE LOOK Here are the latest styling products that will help you and your clients achieve that lived-in appeal.

ROUGH PASTE 12 FROM REDKEN A great paste to rough-up hair with loads of

DOO.OVER FROM KEVIN.MURPHY

texture and movable, lasting separation to

A dry finishing hairspray

create those coveted urban looks. Moulds and

with holding power to

shapes hair with flexible control—stays pliable

mould, form, and shape,

so you can rework styles on the go!

while giving you the freedom of movement. “It provides partial dry shampoo benefits, and

BED HEAD BY TIGI JOYRIDE TEXTURIZING POWDER BALM The very first professional primer in a powder delivery system, Powder Primer from

delivers an airy movement for the finest of tresses as well as bringing a lived-in look back to life.” – June Croken, hairstylist and owner of Hairdresser on Fire, Toronto

TIGI creates that coveted lived-in-texture on all hair types. Super versatile, it can be also be applied on wet hair to provide a non-slip base for other styling products

FRENCH GIRL HAIR BY TECNI.ART MESSY CLICHÉ TEXTURE DEFINITION SPRAY BY L'ORÉAL PROFESSIONNEL MIGHTY MATTE FROM OSIS+ BY SCHWARZKOPF PROFESSIONAL “For fall 2016 we’re looking towards a matte finish that has absolutely no shine and makes hair look very gritty. It’s a very popular look for men and it can be achieved with Mighty Matte from Osis+ by Schwarzkopf Professional, an ultra strong matte cream that has a lot of grip.” – Joey Marchese, Schwarzkopf Essential Looks Artist

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If your client has fine hair and is looking to create a lot of texture, this spray is ideal when you apply it on ends. Tried and tested during many fashion weeks, this spray is from the iconic Tecni.Art range.

PHOTOS: REDKEN,TIGI, KEVIN.MURPHY, SCHWARZKOPF PROFESSIONAL, L'ORÉAL PROFESSIONNEL

while controlling frizz.

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THE PLAYBOOK ON

MEN Cross long and loose hair with water-based pomade and what do you get? A cool hairstyle that’s inspired by your client’s favourite athlete. By Anna Lee Boschetto

rom fitness pros to soccer stars, more men are taking style cues from their favourite athletes. It’s been a growing trend that has been on the radar among men’s hairstylists. As Chad

Taylor, co-owner of Moods Hair Salon in Vancouver, notes, it has been propelled forward thanks to the “resurgence of the sportswear esthetic gaining popularity in street fashion and is inspired by designers like Rick Owens.” Here’s why you need to get on board with the current trend and boost your men’s clientele.

WHAT IT IS With classic, polished looks remaining popular over the past few years, many of Taylor’s clients have been looking for a new direction, and these athlete-inspired looks offer an undone esthetic. “A true athletic look is cropped but with a natural texture,” explains Paul Pereira, Essential Looks Artist for Schwarzkopf Professional, “and, Slick, precision cuts work well on and off the field

depending on your client’s age, some will want it longer but with natural movement.” Soccer players, including Sweden’s Zlatan Ibrahimovic, have also inspired some men to be more adventurous, tying longer hair with pieces of leather.

Without question, David Beckham paved the way for athletes who wanted to up their style game. “Soccer players like Portugal’s Cristiano Ronaldo, Sweden’s Zlatan Ibrahimovic and Italy’s Graziano Pellè, are all really having more fun with their style,” says Pereira, adding that brands like Nike and Adidas have a cool factor that has translated to runway collections. Both Pereira and Taylor concur that the rise of the athlete-inspired look is due to the resurgence of athletic looks on and off the runway. In addition, Taylor says that these

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PHOTOS: KEYSTONE PRESS AGENCY

WHY IT’S POPULAR

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texturized looks have a lower maintenance factor that’s appealing to athletes and non-athletes alike.

ELEMENTS OF THIS STYLE

Style versatility is key with long hair all tied up

As a stylist, you need to determine the length that’s suitable. Thinning hair tops the list of concerns among your male clientele, so it’s important to adjust

Tight fades are a trademark of the classic athlete look

the cut length according to the density of their hair. When it comes to length, Taylor recommends that giving more density to thinning hair with a short crop is a good option, plus it’s easier to move around and style. For clients with wavy or thick hair who want a medium length, Taylor says it’s important to keep the sides clean, crisp and disconnected from the top for style versatility. For medium or coarse textured hair with a medium density, longer lengths, are a great option because the hair can be pulled back into an undone knot.

“A true athletic look is cropped but with a natural texture, and, depending on your client’s age, some will want it longer but with natural movement.” –Paul Pereira, Essential Looks Artist for Schwarzkopf Professional

WHO CAN WEAR IT Regardless of age or lifestyle Pereira says that, “men want to look like an athlete, and 90 per cent of the time, they show me photos of soccer players.” That said, it’s a look that both Taylor and Pereira agree translates well at any age. “It’s about detailing and personalizing to the perimeters and textures of your client so that it’s age and lifestyle appropriate,” explains Taylor. When considering face shape, most athletes

WHEN CAN YOU WEAR IT For Tom, most of her clients want more versatility in their look. It’s not only about having one look, but they want to be able to wear it more casually and at the same time look professional and more styled when they need to be. According to Tom, the secret to the success of this look is instilling confidence in your client. “I always show my clients a not-so-perfect, textured look, which is much easier to style at home.”

HOW TO SELL IT

have stronger facial features that your clients may

When it comes to products, both Pereira and Taylor recommend products that add

not. Fabrizio Perciballi, Contessa winner of Men’s

definition but allow for natural movement such as sea salt sprays and pastes over waxes

Hairstylist of the Year in 2015 recommends creating

for a softer hold that’s easy to restyle. “If you’re an athlete or an athletic guy, you’re

more weight in the hair with a longer, looser look for

showering more frequently but I recommend a cowashing product over shampooing,”

someone with a round face shape while emphasize a

says Taylor, adding that he breaks down the look for his clients, step-by-step, which

strong jaw line with a tight fade.

allows them to confidently recreate the look at home.

As Loretta Tom, a men’s hairstylist at Salon Haze in

For a more polished look, Perciballi recommends a strong hold gel like one from

Vancouver says, “rocking the athlete look isn’t about

Sebastian Professional because, “it is great for more of a high-shine hold, which you’ll

being a certain age, but it has to do with the density

often see with soccer athletes on the field. Alternatively Perciballi, who always takes

and texture of your client’s hair, and working with

the extra time when finishing hair, says applying gel to damp hair, then blow drying and

what they have.

finishing with a wax, offers versatility and is often easier for clients to style at home.

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Modern styling and vibrant colour are showcased in this â&#x20AC;&#x2122;90s-inspired Australian collection.

See more photos at SalonMagazine.ca/Collections.

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Hair: Adam Isles, Rokk Ebony, Australia Makeup: Sarah Baxter Styling: Alex Dubois Photos: Elizabeth Kinnaird

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Hair: Louise Williamson, Stevie English Hair, Australia Makeup: Tahlia Plucke Photos: Mal Q. Damkar

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Vivid colour is combined with braided styles and sharp cuts to bring an eclectic flair to this Hair Expo Australia finalistâ&#x20AC;&#x2122;s collection.

SHOCK VALUE salonmagazine.ca

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Hair and Colour: Kristy Hodgson, Jarahs Hair, Australia Makeup: Elizabeth Sharp Styling: Milana Scerbakova Photos: Carl Keeley

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Craving Colour

This Australian collection combines on-trend colour with cutting-edge styling.

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Finalist, Contessa 27 Elite Master Hairstylist of the Year, Domenico Tomei, Fernando Cellini Hair Salon, Ottawa Makeup: Julie Pope Styling: Jeffrey Newsom Photos: A. Barron-Hough

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Textured cuts and bold styling add a playful edge to this Canadian collection.

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Hair: Servilles creative team, Servilles, New Zealand Makeup: Virginia Carde Styling: Victoria Harvey Photos: Andrew Oâ&#x20AC;&#x2122;Toole

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Autumn Antidote This New Zealand salon teamâ&#x20AC;&#x2122;s collection combines ontrend colour with modern styling, creating wearable yet versatile looks for the season.

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Finalist, Contessa 27 Elite Master Hairstylist of the Year, Domenic Commisso, Fiorio Square One, Mississauga, Ont. Makeup: Marlene Gerschon and Lori Muia Styling: Domenic Commisso Photos: Natasha Gerschon

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rebel

culture

This Canadian collection fuses sharp cuts with textured styles and multi-dimensional colour for a mysterious vibe.

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Hair: Joe Ribera, Visare Hair Studio, Australia Makeup: Lianne Claire Photos: Simon Everiss

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Sharp cuts with textured styles bring a rebellious charm to this edgy collection.

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Dramatic texture and styling bring light to this black and white collection.

Hair: Nikki Porter, Rubi Hair, Australia Makeup: Tess Wilks Styling: Kylie Andrew Photos: Nick Dale

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GRUNGE appeal salonmagazine.ca

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See more photos at SalonMagazine.ca/Collections.

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This modern, tribalinspired collection takes a futuristic approach with a whimsical play on colour and texture. Hair: Jay Frederickson, Masci Hair & Spa, Australia Colour: Karla Smith Makeup: Kylie Oâ&#x20AC;&#x2122;Toole Styling: Elaine Marshall Photos: Andrew Oâ&#x20AC;&#x2122;Toole

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The intricacy of braids juxtaposed with undone texture evokes a carefree feel in this black and white collection.

See more photos at SalonMagazine.ca/Collections.

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Free Falling Falling Falling salonmagazine.ca

Finalist, Contessa 27 Alberta Hairstylist of the Year, Beverly Robertson, Influence Salon, Calgary Makeup: Alice Marques Styling and photos: Allysandra Cervantes

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This bold collection features a rainbow spectrum of colours and over-the-top styles for an eclectic feel.

KALEIDOSCOPE

effect

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Hair: D&M Hair Design team, D&M Hair Design, New Zealand Makeup: Aimie Fiebig Styling: Rachel Morton Photos: Mara Sommer

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Hair: Dmitri Papas, Papas and Pace, Australia Colour: Justin Pace Makeup: Kylie O’Toole Styling: Melissa Nixon Photos: Andrew O’Toole

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INDUSTRIAL

appeal Sharp, modern cuts are juxtaposed with soft, feminine styling in this Australian collection.

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Neon hints of colour and bold styling bring eccentricity to this feminine take on street style.

STREET CHIC See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 27 Session Hairstylist of the Year, Simone Pettigrew, Fuss Art of Hair, Edmonton Makeup: Elizabeth Bernardin Styling: Cassy Meier Photos: Ken Yau

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C ur v e

AH EAD O F TH E

Textured styles are contrasted with avant-garde details in this progressively modern collection.

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See more photos at SalonMagazine.ca/Collections.

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Spread your wings and take flight with the Sweetheart Squadron collection from Gelish and Morgan Taylor. Inspired by the courageous female pioneers of the aviation industry, the collection features six adventurous new shades including a dusty coral, fiery red, slate gray and more! This palette will have you zipping up your flight jacket and climbing into the pilot’s seat.

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CONTESSA 27 FINALIST, AVANT GARDE HAIRSTYLIST OF THE YEAR

Dabbling in different areas of the industry, such as competition work and editorial and creative shoots, Friesen has become a well-rounded stylist.

ORIBE ROCK HARD GEL

“I work the gel through the hair and, once all the pieces are dry, I brush it through to make it a bit fluffier.”

hen you’ve been entering the

source: “There’s an architect named Thomas

Contessa Awards for a few years,

Heatherwick who created a structure in

like Alina Friesen, you start to get

Shanghai that was made out of glass and

the hang of things and create your own fail-

looked like it was exploding; at the end of

safe way of doing things.

each glass piece, it had a plant or flower.”

PARADE OF MODELS

What she wanted to embody from this

“I plan to shoot all my collections on the same day, which sometimes means about 13 models,” explains Friesen, a past winner and finalist in multiple categories for Contessa

structure was the balance between “the futurism of the glass and the organic feel of nature,” which is shown in the styling and mix of textures.

2016. “I do a lot of contract work, so I spend my whole year planning to shoot about four

“I use this hairspray on pretty much every shoot that I do because it doesn’t look sticky or like there’s a lot of product in the hair when you photograph it.”

PRODUCT FOR HAIR COCONUT MILK

“This leave-in conditioner and heat protectant has UV protection. It’s a really light product to set the hair with.”

collections at the same time—I take a lot of notes and sketch the final looks out to stay organized.” When it comes to managing that

many models, Friesen explains, “I stagger their start times and have one or two assistants to help me prep all of them—I couldn’t do it all without my assistants.”

SOUND STRUCTURE For this particular avant-garde collection, Friesen attributes her inspiration to an unlikely

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Putting paper to pen, Friesen sketches her final looks for her collections and uses them as a reference point to stay organized

PRODUCT FOR HAIR INCREDIBLE VOLUME MIST

“After prepping hair, I can go in and add this to the roots if we need a bit of height.”

TEXT: ASHLEY KOWALEWSKI; HAIR: ALINA FRIESEN, A MICHAEL LEVINE SALON GROUP, VANCOUVER; MAKEUP: KIM DESAUTEL, EMILY CHENG; STYLING: ALECIA EBBELS, PHOTO: KALE FRIESEN, ORIBE, PRODUCT FOR HAIR

Alina Friesen

ORIBE SUPERFINE HAIR SPRAY

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HOLO AT YA GIRL!

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SALON PROFILE

Max Fortin A brave-hearted entrepreneur

Founder of the Montreal-based men’s grooming line Brave & Bearded, Max Fortin has spearheaded his brand in the professional beauty industry with a clear vision, hard work and a lot of courage. By Yasmin Grothé Salon Magazine: Where did you get the idea

SM: What has the growth of Brave &

to launch a business in the barbershop niche?

Bearded been like?

Max Fortin: I left my job in the construction

MF: To be honest, I owe the growth of my

industry the day my boss asked me to

company to my best buddies, Dominic

shave my beard. To me, that was completely

Hamel, Jean-Sébastien Brunet and Jonathan

unacceptable. After that, I went to a

Fortin, and the people in my area [in the

drugstore looking for grooming products for

suburbs of Montreal] who encouraged me

beards and I didn’t find anything I liked. That’s

from day one. We’re also doing a killing on

when I decided to launch a company that

Instagram with more than 140,000 followers,

would cater to this specific market.

which has given us brand awareness here

from one day to the next? MF: I read somewhere that if you don’t follow your own dreams, you’ll end up

and internationally. Right now, we’re available across Canada thanks to a great distribution network composed of Revolution & Style, Cantin, Cosbec, ESP, West Coast Beauty.

working all your life to make other people's

SM: How many Brave & Bearded products

dreams come true. This quote had a

are currently on the market?

dramatic impact on me. You have to be brave

MF: We have a full line of products and

to become an entrepreneur. Have a ton of

accessories for beards with 15 SKUs and

creativity and be bold enough to make your

a collection of T-shirts for men and women.

way through all the pitfalls that come with

We’re currently researching and developing

starting your own business.

new products that target the latest

SM: How did you finance a start-up in the

lifestyle trends.

professional beauty industry?

SM: What’s your bestseller?

MF: Brave & Bearded did not have any

MF: Our Brave Soul Edition Beard Oil. It has

funding, which has not always been easy.

a very unique fragrance and is made with

We used a meagre $300 for our first

super-emollient and soothing ingredients

purchases, and all our profits have been

that really make it stand out. Men and

reinvested in the company to make it grow.

women love it!

Despite all the partnership opportunities that have presented themselves, I’ve decided to remain the sole owner. But who knows what the future holds?

SM: Any plans for 2017? MF: We’re targeting the American market, and we’re looking into ways to optimize the client experience so that all contact points with the Brave & Bearded brand are outstanding.

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PHOTOS: BRAVE & BEARDED

SM: Is it possible to become an entrepreneur

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SALON BUSINESS

Word on the

Street

Tips for increasing your clientele with referrals.

hether your salon is new or has been around for years, getting new clients through the door is a critical component for running a successful business. One of the most classic and effective forms of advertising for your salon is by word of mouth—or, in other words,

referrals from your clients. “Sometimes you have to ask for help, and if a client genuinely likes what you’ve done, there isn’t anything wrong with asking to refer a friend or family member,” says Edwin Johnston, artistic director for KMS California and owner of Cutting Room Creative in Nanaimo, B.C.

Make a lasting impression To encourage clients to refer you to their family and friends, it’s important to ensure that you are offering them the best level of service. “It’s about creating a standard that makes them want to refer you,” says Johnston, who also sends his clients a follow-up email after their first visit. “As salon owners, we take that into our own hands. As the owner, I have to take the initiative.” Building a good relationship and rapport with clients can not only helps with getting referrals, but also helps build loyalty. “At the end of the day, all clients want to work with someone they like and trust,” says Rowena Berry, national business development manager for Schwarzkopf Professional Canada. “So the question really is, when does that client become a fan? The difference between a client and a fan is that a fan will follow you and promote you. That’s the foundation behind referrals.”

Presentation is key Complimentary or discounted services have traditionally been common referral incentives for many salons. However, Peter Mahoney, president of Salon Resource Group in Halifax, says the presentation of the incentive is what often determines its success. “It’s all in the execution—using intelligent verbiage to present it in a way that’s going to get results,” he explains. For a greater chance of success, Mahoney, whose consulting firm represents more than 20 salons on the east coast, recommends offering incentives for both new client and existing clients. “The incentive has to be significant and compelling to entice new clients to try something different.” Salons across the country are increasingly using retail products as referral incentives. For example, Johnston created Cutting Room Creative’s referral program, which allows clients to earn reward points for each referral that they can redeem for retail products. Retail products are popular incentives for many reasons. Not only do they provide clients with something beneficial and tangible that they can take home but the

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MAXIMIZING OPPORTUNITIES

Being active online and on social media

with their clients. “The investment for the

can also help salons and stylists expand their

salon is very minimal if you measure how

reach to clients’ families and friends. Berry

much the product unit costs versus what a

says it’s important for stylists to market

Three ways to increase your salon’s

new customer brings in terms of revenue,”

themselves to continue to gain new clientele.

presence among clients.

explains Berry, who oversees the development

“The reality is, you’re going to lose up to 15

of business seminars for Schwarzkopf

to 20 per cent of your existing business every

Provide clients with extra business

Professional Canada’s ASK Education

year because customers move, try somebody

cards that they can share with their

Academy. “If you look at salon business in

else, etc. If you’re not constantly looking for

general, the driving force behind every salon

new customers and you’re not focusing on

is retail, retention and referrals. I refer to those

getting new referrals, your business will start

three Rs as a success formula for a salon. If a

to flat-line and decline,” she explains. “That’s

stylist can work on those three areas, they are

why a lot of hairstylists end up making the

going to be successful.”

same amount of money every year. They

family and friends.

Ramp up your online activity to increase your salon’s online

presence by engaging with your clients

TEXT: VERONICA BOODHAN, PHOTOS: THINKSTOCK

products can also help salons build longevity

on social media platforms, which in turn can help generate traffic for your salon.

Think outside the box

New client opportunities can come in many

Remember to add-on services and products, such as colour and retail,

to your clients’ regular service to help increase longevity with the client. The longer a client has been with your salon, the more likely they are to refer you to someone.

salonmagazine.ca

forms, so Mahoney encourages salon owners

get new clients, but they lose clients, so the retention rate they’ve given themselves gets cancelled out.” With any referral program, making it part of

to think of creative ways to further promote

your routine is critical to its success. It’s also

their business. “If it’s not working, it’s not the

important to set realistic goals and monitor

program; it’s how it’s being presented and the

your numbers regularly, so if the program is

consistency of it. You have to be looking for

not achieving results, you will know when it’s

referrals 24-7,” he says. “It has to become part

time to make some changes.

of your creative process.”

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salon

SALON INTERIORS

Details Opened in April 2013; expanded in June 2014 Design Wife and husband owners, Sylvie Prud’Homme and Dave Osborne davesfabricationanddesign.ca Space 2,200 square feet

Brands Kérastase Shu Uemura L’Oréal Professionnel Kevin.Murphy Dermalogica

STYLING AND PHOTOS: STYLE & SWOON

Website hairloft.ca

Team 9 hairstylists 1 assistant 1 aesthetician 2 makeup artists

See more photos at SalonMagazine.ca

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salonmagazine.ca

Creating a Culture In a neighbourhood where anything goes, hairstylists can get creative and truly push the envelope. By Nicole Lippay

ubbed by Vogue as “one of the coolest neighbourhoods in the world,” the bustling Queen West is where Sylvie Prud’Homme set up shop with The Loft Toronto in 2013. “Queen West is still kind of

like that kooky neighbourhood where you can still be yourself and see what works,” she says, speaking fondly of the eclectic locale.

WELCOME TO THE LOFT TORONTO The Loft Toronto has a chic, vintage vibe and feels immediately welcoming with exposed brick and funky wall collection of saucers and plates. The curated collection of antique furniture combined with sleek, modern finishes appeals to just about everyone: “I think that there’s still room for possibility and voice here. You’re not pigeonholed into being a certain way because of the neighbourhood dictating what that’s going to be,” explains Prud’Homme. The clientele spans all ends of the age spectrum. “We’ve positioned ourselves where we have a mid- to high-end range of products, and we have junior stylists to master stylists with price points where we can accommodate every single kind of client, regardless of demographic.”

BEING YOUR OWN BOSS Opening her own salon wasn’t always what Prud’Homme had planned: “It wasn’t really something that I was ever interested in doing until I moved to Toronto. I love that Toronto is so busy but I was really feeling a lack of kinsmanship and that family aspect that I’d once felt, so that’s when I started thinking that I needed that back in my life. If I was feeling like that, then other hairstylists must be feeling that they needed that, too—that support system.”

CULTIVATING CREATIVITY Being immersed in such a street-style-centric neighbourhood, it’s no wonder that the team at The Loft Toronto is so creative. “All of us individually have our own style, and I think that trickles down to our clients and what they’re looking for. In terms of street style, Queen West is the epitome of street style. You can have something from a really clean, concise bob to messy, dusty hair in pastel colours. We see everything here.”

salonmagazine.ca

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salon

SALON EVENTS

Redken Fusion

1. Fusion combines

Details: Redken Canada welcomed more than 950

sessions with high-energy

hairstylists to its annual educational event.

entertainment for an

When & Where: May 29 to 31 in Montreal

inspiring artistic event.

informative education

PHOTOS COURTESY OF GREG KOLZ

2. Redken Canada’s national education director, Terry Ritcey, and general manager, Jack Ingram, hosted the grand opening event.

3. In addition to singers,

4. Redken’s education

dancers and DJs, the

artistic director, Sam Villa,

grand opening event

presented a seminar on

featured over-the-top

design and finishing trends.

hairstyles crafted by the brand’s leading artists, Jorge Joao, Catherine Allard and Mark Santarossa.

5. To finish off the threeday event, Redken Canada hosted a Saints & Sinnersthemed soiree.

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L’Oréal Professionnel Colour Trophy 2016 Details: L’Oréal Professionnel held its annual Colour Trophy hairstyling competition, including presentations from the brand’s ambassadors and two live competitions. The event was rounded out by awarding 10 trophies to hairstyling

1. Canadian singer-turnedbusinesswoman Mitsou Gélinas and Cityline’s Tracy Moore hosted the evening’s event.

talent from coast to coast. When & Where: June 19 in Montreal PHOTOS COURTESY OF P&P IMAGEFACTORY

2. The event featured breathtaking avant-garde presentations by L’Oréal Professionnel Canadian ambassadors Guylaine Martel and Louis Hechter and international guest artist Berni Ottjes.

3. The winners of the Colour Trophy 2016 award were hairstylist Aurélie Jarnet and colourist Ashley Hood from Suki’s salon in Vancouver.

4. Hairstylist Maxim Brisson and colourist Catherine Simard from Guylaine Martel Artistes Coiffeurs in Mont-Saint-Hilaire, Que., won the Next Generation award.

5. Barry Shaw, owner of Thomas Baillie Hair in Bowmanville, Ont., was awarded the People’s Choice award.

salonmagazine.ca

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salon

SALON EVENTS

Wella Professionals Canadian TrendVision Awards

1. Wella Canada’s national manager, Davy De Bondt, North American CEO

Details: Wella Professionals announced its Canadian finalists for the 2016

Sal Mauceri and VP

TrendVision Awards. The annual photo-based competition brought in entries

of education Fabio

from coast to coast, with hairstylists competing in the Creative Vision, Color

Sementilli hosted

Vision and Student categories.

the event.

When & Where: June 6 in Toronto PHOTOS COURTESY OF WELLA PROFESSIONALS

2. Our editor-in-chief, Anna Lee Boschetto, was among the esteemed panel of judges who helped select the Canadian finalists.

3. Wella artists and ambassadors Antonio Quintieri and Dana Lyseng presented the brand’s latest Bronde Lux, Color Touch Plus and Eimi collections.

4. It was a big win for Salon Gaboa in Woodbridge, Ont. Five of the salon’s hairstylists were among the 15 Canadian SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December, by SALON COMMUNICATIONS INC. 183 Bathurst Street, Suite 202, Toronto, Ontario, M5T 2R7, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059. Volume 25, Issue 11.

s a l o n s e p t e m b e r. 1 6

finalists, who travelled to Las Vegas in July to compete in the North American TrendVision Awards.

s a l o n m a g a z i n e . c a

SALON SCOOP

1INNOVATIVE VISION Farouk Systems has promoted Lisa

Marie Garcia to be its new president of innovation. In her new role, Garcia will be responsible for global education, shows and marketing, along with new product concepts, technology and product testing. Garcia, who has worked with Farouk Systems for more than 30 years, will be working closely with company founder Farouk Shami PHOTOS: FAROUK SYSTEMS, KÉRASTASE PARIS CANADA

to maintain consistency with the brand's messaging and goals and continue helping the company grow into a leading innovator in the salon industry.

salonmagazine.ca

Taking the Lead

Colin Ford has joined Kérastase Paris Canada as the company’s new artistic and education director. With 45 years of hairdressing experience, Ford is recognized as a global leader in the hair and beauty industry. In addition to applying his dedication and leadership in team building and communication, his role with Kérastase Paris Canada includes addressing any hair-related inquiries and providing educational support for all product launches. Ford will also be working towards raising the level of professional excellence in the industry to help stylists reach their full potential.

3 MAKING IT COUNT Valentino’s Grande Salon in Whitby, Ont., has been rewarded for its charitable efforts in a big way. Last year, with the proceeds from Valentino’s Grande Salon’s 30th anniversary charity gala, the salon managed to raise more than $17,000 for Beauty Gives Back. In recognition of the impressive contribution, Beauty Gives Back awarded the salon with the bronze award at the Beauty Gives Back Tribute Awards in June. “It’s great to be recognized, but ultimately our event was about raising the money for Beauty Gives Back and spreading awareness.” says George Tsinokas, owner of Valentino’s Grande Salon. Beauty Gives Back is a Canadian charitable program dedicated to helping women affected by cancer look and feel better through its empowering workshops.

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salon

SALON BEST NINE

OUR #BEST9 street-style INSPO Instagram is a unique tool, because it allows you to see street style from all around the world, all in the palm of your hand. Here are some of our favourite inspo snaps, from colour to cut to attitude.

Defying gravity, one strand at a time @stylexfile

@fashion.selection is taking floral inspo to a whole new level—very pretty, even postfestival season

We love the rosy hue and loose beachy waves, and that the look is lived in and not too perfect @streetstyle.hair

#bantuknots offer up an edgy take on a sleeked back look @voguemagazine @colortrak

Greys for days @vanfashionweek

Big messy buns will always be a thing @titisahlicutstyle

Luscious waves aren’t just for the ladies @tony_stonerr

Bringing back the baby bangs and barrettes @olfatovioletablog

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PHOTOS: INSTAGRAM

Beards aren’t going anywhere, but they are a little more refined @mevistosolo

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