Salon Magazine May/June 2015 by Salon Communications Inc.

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

20 #A SPECIAL ONPOINT GUIDE FOR NAIL PROS

Tips for Cultivating a Better Salon Team

DYNAMIC DUOS THE REAL DEAL ON CO-OWNERSHIP

Line of Business

MAY+JUNE 15 $5 SALONMAGAZINE.CA

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MAY+JUNE.15 SALONMAGAZINE.CA FEATURES 57

NAILED IT

20 SMART SALON BUSINESS TIPS

Happily Ever After, Colour Crush, Road to the Red Carpet, p. 58; How to be a Consultative Nail Tech, p. 60; By Design, p. 62; Profile: Artistic Direction, p. 66; Collection: Alina Friesen, p. 68; Collection: Jacob Rozenberg, p. 70; Interiors: Perfect Ten, p. 72

From hiring new talent to boosting staff motivation and retail sales, tips from some of the industry pros

DYNAMIC DUOS

FINANCIAL PLANNING 101

The co-ownership question: How do some of the country’s top salons make it work?

Pinching pennies and budgeting—how to make your money work for you

82 84

MAKE YOUR MARK Building your personal brand, both in and out of the salon.

COLLECTIONS Ken Picton; Lucie Doughty; Rokk Ebony; Stevie English; Salon Saco

ON OUR COVER:

Hair: Rokk Ebony Creative Team, Rokk Ebony Salons, Australia Makeup: Sarah Baxter Styling: Bec Cole Photos: Elizabeth Kinnaird

s a l o n m ay + j u n e . 1 5

ALINA FRIESEN, A MICHAEL LEVINE SALON GROUP, VANCOUVER

s a l o n m a g a z i n e . c a

HIT THE INTRODUCING THE

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LACQUER & GELCOLOR

Try it on at

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Hotter than You Pink with Life Gave Me Lemons OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. Call 800.341.9999 or visit pro.opi.com ©2015 OPI Products Inc. #OPIBRIGHTS

THE BERRY THOUGHT OF YOU

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REGULARS

LUCIE DOUGHTY, EDITORIAL DIRECTOR, PAUL MITCHELL

STEVIE ENGLISH, STEVIE ENGLISH HAIR, AUSTRALIA

KEN PICTON ARTISTIC TEAM, KEN PICTON SALON, CARDIFF, U.K.

32 34

PUBLISHER’S NOTE

SALONMAGAZINE.CA

HAIRLINES

PROFILE

EDITOR’S LETTER

This month at SalonMagazine.ca

The latest launches, including summer-ready products, festival-hair tips and some fun facts about entering the Contessa Awards

Artistic Direction: Leeanne Colley, Liliya Leheta and Rita Remark

INTERIORS Perfect Ten: The Ten Spot, Toronto

CONTESSA GALLERY

101

EVENTS

105

SCOOP

106

BY THE NUMBERS

Sara Lindsay, Contessa 26 Finalist, Makeup Artist of the Year

ALL THE NAILS!

THE TEN SPOT, TORONTO

s a l o n m ay + j u n e . 1 5

salonmagazine.ca

Introducing New RUSK Mousse ®

Provides long-lasting volume and fullness that won’t let you down. Part of the Styling Collection, formulated with Style+Strength Complex™ to strengthen hair and provide superior color and heat protection. 800.USE.RUSK www.rusk1.com www.facebook.com/ruskhaircare @ruskhaircare ©2015 RUSK 15AF013747

2 STEP SYSTEM Long-wearing formula with smudge-fixing technology

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EDITOR’S LETTER

All About the People Growing up, I remember my mom talking about her hairstylist as a friend. The two working moms exchanged stories of raising their

extend possibilities

and profits

Count on ABANTU to provide what your clients want, when they want it

children, having busy careers and everything in between. Their friendship was one of the reasons why my mom followed her hairstylist, no questions asked, when she decided to partner up with a colleague and open up her own salon. Whether it was recommendations on a new cut, colour or style, my mom took her hairstylist’s suggestions seriously because she was both a professional and a trusted friend. That said, you’re not looking to strike up a friendship with every client who walks through your salon door—and who can blame you? But in this fast-paced, often impersonal world we live in, salons are a place where you can still have a personal connection. Having lived in a number of different cities, I’ve switched hairstylists many times. Although, more often than not, I’ve been pleased with the clean lines of a haircut or the rich, warm tones of my highlights, it’s always been the hairstylist’s ability to make a personal connection with me that pushes me to book my next appointment.

Visit abantu.com/pages/wholesale Signup and save up 20%.

team for their salons. In fact, it was mentioned more than once, you can learn the technical skills, but it’s really your ability to build that connection that will keep your clients coming back for more. When it comes to your staff, encouraging them to enter this year’s Contessa Awards, is another avenue that will help them bring clients to your salon door. As many of you know, the entry deadline is fast apporaching on July 30. You'll find complete rules and regulations, along with entry information on SalonMagazine.ca/Contessa. This could be your year!

1.800.615.9899 PRODUCT PRICE SERVICE SUPPORT 32

s a l o n m ay + j u n e . 1 5

Anna Lee Boschetto Editor-in-Chief

Since 1993

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CMYK / .ai

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PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

ALL QUALITY BRANDS ALL TYPES, STYLES & LENGTHS ALL IMAGINABLE COLOURS

When I spoke with salon owners for this issue, it wasn’t a surprise that the conversation turned to the importance of cultivating the right

CMYK / .ai

Find me on Facebook at Facebook.com/SalonMag or email me at Annalee@SalonMagazine.ca. salonmagazine.ca

Texturize Volumize Dramatize INTRODUCING...

Instantly take your style from ordinary to extraordinary

•

Plush-yet-airy texture and lift

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Touchable, moldable, layerable styling grip

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Dramatic volume and fullness at the roots

o on e d i v ake .com h S Hair anada r u o c out .joico k c Che www

PUBLISHER’S NOTE ISSN 1197-1495 volume 24 issue 7

s a l onm a ga z i ne . c a

EDITOR-IN-CHIEF

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca

ASSOCIATE ART DIRECTOR

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Ashley Kowalewski 416.869.3131 ext.119 ashley@salonmagazine.ca DESIGNER

Gareth Adamson 416.869.3131 ext.106 gareth@salonmagazine.ca ASSISTANT ONLINE EDITOR

Right on Point

Nicole Lippay 416.869.3131 ext.122 nicole@salonmagazine.ca COPY EDITOR

Corinna Reeves CONTRIBUTORS

Paul Chmieloweic

hen you work in an office full of women, it’s an incredible

GROUP PUBLISHER

place to observe beauty habits, styles and tastes. Over the

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca

past five years, the one beauty trend that has really stuck

SALES AGENT U.S.

Samantha Anobile 310.926.9288 samantha@salonmagazine.ca

and continues to grow among my co-workers is nail services. Whether

ACCOUNT EXECUTIVE

they’re working on strengthening or lengthening their nails these women

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

are addicted, if not dedicated, to all things nails.

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

PRODUCTION MANAGER

These days, an on-point manicure is the finishing touch of good style.

OPERATIONS MANAGER

Karren Han 416.869.3131 ext.118 karren@salonmagazine.ca

Along with consistent colour service, regular manicures are something

CIRCULATION MANAGER

I won’t do without. As women, we’re heavily influenced by the styles

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

that grace the runways of global fashion weeks. From CND to OPI to

EXECUTIVE BUSINESS ADMINISTRATOR

Essie, nails play a big part in the looks that designers are sending down

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca

the runways.

CHAIRMAN

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

The nail boom in fashion is, in large part, thanks to CND co-founder

ASSISTANT TO THE CHAIRMAN

Jan Arnold. Long ago, she began squeezing her perfectly pedicured foot

Pam Fulford

VICE-PRESIDENT & WEST COAST EDITOR

into the exclusive world of high fashion. Step by step, she persuaded

Greg Robins 604.561.4971 greg@salonmagazine.ca

designers to show nails on their models. Much like hairstyling teams, Jan

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worked closely with designers to create nail art that would complement the look and feel of each collection. Now, as a result of her pounding the fashion pavement, nails are finally receiving their due recognition. Over the past 20 years, the nails category has seen some incredible

A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

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innovations, including gel nail polish service. Driving millions of women into salons, this innovation has completely revolutionized the

PO Box 357, Beeton, ON L0G 1A0 Canada

nail industry. From the rise in salons dedicated to nail services to the

SA LON M AGA Z INE

If our team is any indication (and it is), it’s no wonder that the nail business continues to thrive, offering everything from super-cool nail art to gel polish services. It's the reason that, for the second year now, we’re featuring nails in a big way. Whether you’re an aspiring nail artist or a salon owner, you'll discover that, when it comes ot the nail industry, artistyr and creativity are key components to business buidling. And you don’t need to look further than your fingertips—or those around you—to see its reach (or far-reaching potential).

Laura Dunphy Publisher

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

increase in bottom lines for many manufacturers and distributors, it has had a positive impact on the professional beauty industry.

Phone: 905.729.1288

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TOP FIVE

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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

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www.tigicopyrightcolour.com

online at

BLUSHING BRIDES Bridal season is upon us! Visit SalonMagazine.ca for tips on catering to bridal parties and wow-ing even the Bridezilla!

SNAP HAPPY Want to be in the loop with the latest styles, events and behind-the-scenes shots? Make sure to follow us on

GROW YOUR CAREER Just because you’ve landed a great gig doesn’t mean you can’t keep developing professionally! Besides

Exceptional Updo Paje Pokjowy is our “So You Think You Can Style?” Bridal Hair contest winner! Read about her advice on how to get started as a new hairstylist and what inspired her winning image at SalonMagazine.ca.

SalonMag 36

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Salon_Magazine

SalonMagazine

networking and growing a clientele, consider taking classes or developing a new skill set. You never know where the unexpected learning could take you! Visit SalonMagazine.ca/Careers for some inspiration.

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

Salon Magazine

PHOTOS: HAIR, MAKEUP, PHOTO: PAJE HONOR POKJOWY, STYLING: LAUREN HEXIMER;THINKSTOCK

Instagram @SalonMagazine

SalonMagazine salonmagazine.ca

DISCOVER A R A R E LU X U RY Not a l l oi l s a re equa l. Expe r i e n c e t he tra n sfor m a ti ve power of wi l d- h a r ves t ed, c ol d- pressed m a r ula oil i n a n ew, re sto ra t ive h a i r c a re c ol l ec t ion.

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We Support

ESP Salon Sales: 1-800-667-2566 | Kingdom Beauty Supplies Ltd: 1-800-738-8666 | Star Bedard: 1-800-361-1978 | Toronto Barber and Beauty Supply: 1-800-387-2962

HAIRLINES NEWS

High Hopes Create a voluminous festival style with two product launches from Schwarzkopf Professional. With the summer music festival season just around the corner, Schwarzkopf Professional launches two new products in the brand’s OSiS+ Session Label line—Volumizing Root Spray Mousse and Plumping Lotion—that, together, can create a festival-ready style for your clients. As Joey Marchese, Essential Looks Artist for Schwarzkopf Professional, says, “The ideal way to use these new products is to layer them within the same style. On damp hair, spray the Volumizing Root Spray Mousse directly at the root first. Then work the Plumping Lotion through the mid-shafts and ends before brushing the products from

Dry Revival Moroccanoil curates its

roots to ends to meld them together and

create volume and softness, Marchese suggests finishing the

spread the products evenly throughout the

style with some go-to products, such as the Session Label

hair.” Marchese mentions that these two

Salt Spray and Silk Shine Cream. “To create more texture and

new launches add ample moisture without

volume, diffuse the Salt Spray through the hair. For a sleeker

weighing hair down, which is key when it

finish, run a small amount of the Silk Shine Cream through

comes to creating a voluminous style. After

the hair to give it softness. Finish the look with small braids to

blow-drying hair with a round brush to help

create that summer-festival style.”

newest launch with two new Dry Shampoos for Light and

PHOTOS CLOCKWISE: MOROCCANOIL, SCHWARZKOPF PROFESSIONAL, REDKEN

Dark Tones. Always expanding its roster of products, Moroccanoil is catering to two hair colour ranges: the Dry Shampoo for Light Tones is infused

FRIZZ OFF

Redken’s new Frizz Dismiss collection lands at the perfect time: just before those humid, frizz-inducing summer months.

with soft violet undertones to

Your clients understand the need for SPF in the summer, but do

counter brassiness for your blonde

they know about FPF? With Redken’s new Frizz Dismiss collection

clients, while the Dry Shampoo for

launch comes the Frizz Protection Factor (FPF), giving them the right

Dark Tones offers up an invisible

prescription for their level of frizziness. Whether they have got fine

mist that doesn’t leave behind any

tresses affected by high humidity or coarse strands affected by low

residue so your brunette clients

humidity, Redken has four products for each hair type to nix that

can play a guessing game of “Did

frizz in a heartbeat. The range includes the Sulfate-Free Shampoo,

she just get a blowout?” Both

Conditioner and Mask, alongside the four FPF treatments: Fly-Away

formulas nix all signs of second-

Fix Finishing Sheets, Smooth Force Lightweight Smoothing Lotion

day grease and product buildup

Spray, Instant Deflate Leave-In Smoothing Oil Serum and Rebel

and leave behind that signature

Tame Leave-In Smoothing Control Cream.

Moroccanoil scent.

salonmagazine.ca

m ay + j u n e . 1 5

salon

HAIRLINES NEWS

L’Oréal Professionnel gets ice cold with its new Majirel High Lift line of colours. Icy blondes come in five new hues for the L’Oréal

Ice Ice Baby

Places to Boost Business in Your Salon

Paul Mitchell offers up its expertise on different areas of your salon where you can generate

Professionnel Majirel High

business and build a connection with your clients.

Lift lineup. Created with the

Let them experience the new Awapuhi Wild

same Ionène G- and Incell-

Ginger MirrorSmooth collection in your chair and

infused Majirel formula,

they’ll want to take it home with them, too.

the new High Lift collection brings the ultra-chic cool-

THE WASH HOUSE Using the Paul Mitchell Awapuhi

blonde trend closer to your

Wild Ginger MirrorSmooth Shampoo and

clients with HL Ash+, HL

Conditioner on your client? Give them a wash

Ash, HL Violet, HL Neutral

and scalp massage they can’t resist and let

and HL Beige. Since each

the sensory experience take them away while

of these five shades can

you explain the benefits of this duo, such as

be tailored and mixed to

hydrating, detangling and preventing frizz and

suit your clients’ hair colour

heat damage.

requests, you can give your clients a trendy alternative to pastel colour services.

THE STYLIST STATION While you work the new Awapuhi Wild

Ginger MirrorSmooth High Gloss Primer through their tresses, let them know that you’re helping to smooth and restore softness and shine to their hair while helping to lock in moisture and

THE TAKE-HOME Before your client leaves the salon, make

sure to ask them what they thought about the products that were used on them and if they’d like to take some home. Remind them that a bit

Damaged hair has a new fixer-upper with the new Malibu C Miracle Repair Wellness Reconstructor.

s a l o n m ay + j u n e . 1 5

Broken strands can’t

external stressors. Apply

stand up to the Malibu C

it to clean, damp strands

Miracle Repair Wellness

for up to five minutes

Reconstructor. This

before rinsing out. For

100 per cent vegan

those clients with extra

product is packed with

damage, cover hair with

phytonutrients that

a cap and leave under the

restore shine, life and

heat for up to 10 minutes

strength to damaged hair

for a truly restorative

while protecting it from

treatment.

of the Awapuhi Wild Ginger MirrorSmooth High Gloss Primer can be used as a finishing product for on-the-go frizz and flyaways.

PHOTOS CLOCKWISE: L'ORÉAL PROFESSIONNEL,THINKSTOCK, JOHN PAUL MITCHELL SYSTEMS, MALIBU C

CONSTRUCTION WORKER

protect it before you blow-dry.

salonmagazine.ca

The Versatility of

UNITE速 PROFESSIONAL SALON SYSTEM

888.95.UNITE WWW.UNITEHAIR.COM

HAIRLINES NEWS

SHINE ON

Create glossy hair and flawless colour with Revlon Professional Revlonissimo Colorsmetique.

Reasons to Enter the Contessas

As Revlon Professional continues to push the bounds of technology with their hair products, the brand has reinvented its colour line with Revlonissimo Colorsmetique. The new range, which offers up 90 shades, comes with a new formula packed with hyaluronic acid and soy protein to lock in moisture and fortify strands during the colouring process, leaving

breakage. The controlled

chair every day, but this is your chance to channel your

inner artist, do things a little differently and really let your creativity shine!

Take a shot. From the photographer to the fashion stylist working on a photo shoot, it's an experience unlike

working in the salon. Ever think about working in editorial or commercial hairstyling? This is a great way to get a taste for that line of work.

hair shinier and resilient to

Get your creative out. Sure, you love being behind the

The Fan Favourite award! No judges—just your friends, family and fellow stylists rooting for your collection to be

the winner.

oxidation and oxidizing

colourants ensure that this system is reliable,

Gain a new perspective. Creating award-winning photography takes a refined eye for detail—one that

whether your client is

requires you to look at your work from different angles while

switching up their style or

realizing that the judges will only see one. Sounds easy, but

covering up their greys.

this can be a challenge for many entrants: finding that angle that best showcases their work.

Enjoy a night on the town. Network with industry

green

LIFE PARTNERS

Neuma and Green Circle Salons go even greener with their new partnership. When an eco-conscious brand and a green initiative company pair up, it’s music to our ears. Neuma, the brand that prides itself on recyclable packaging, naturally derived

Be part of a team. There's nothing like learning from others and on set you’ll get a crash course in how

makeup, fashion and hair can work together to create a unique look and feel.

7 8

Get published. If your collection wins, it will be featured in an issue of Salon Magazine and on SalonMagazine.ca. Get inspired by the beauty of other professionals. Seeing your work among the ranks of equally creative beauty

ingredients and an all-around toxic-free platform, has joined

professionals will no doubt encourage you to push your

forces with Green Circle Salons, a staple when it comes to

creative boundaries a little further.

green initiatives for salons across the country. Through this

new partnership, those who are already part of Green Circle

Extend your range and learn where you can go as a hairstylist. Always felt you had a flair for avant garde

Salons will have the opportunity to experience Neuma in

styling? This is your chance to explore and challenge your

their salon with the brand’s support and those who already

hairstyling skills beyond what you do with your clients.

use Neuma will have the chance to receive a complimentary

Green Circle Salons membership.

professionals, stylists, colourists and media from across

the country.

s a l o n m ay + j u n e . 1 5

Win the most prestigious award in Canadian hairstyling.

PHOTO COURTESY OF REVLON PROFESSIONAL,THINKSTOCK

THINK

salonmagazine.ca

SPONSORED CONTENT

IGNITE Your Colour Business Can the right product really give your salon business a lift? According to Michelle Oliver, technical advisor and Essential Looks Artist for Schwarzkopf Professional, IGORA COLOR10 has a compact portfolio that can be a time saver and money-maker for your salon. How can colourists expand their colour service menu with IGORA COLOR10?

With IGORA COLOR10, salons can grow their express colour services, such as touch-up coverage, lunch-hour services and express colour makeovers. From solid colour to partial highlights to even men’s colour, the trick is to apply IGORA COLOR10 for 10 minutes, then process for 10 more minutes. The entire service can take less than half an hour from start to ﬁnish and the results are permanent, with outstanding shine and full retention. What about colour services such as balayage or highlights?

IGORA COLOR10 can be incredibly versatile for balayage and highlights. Something as simple as deepening the root area on a heavily highlighted client or adding a few foils along the part or perimeter for a brighter look can now be done without the long wait time. With IGORA COLOR10, our

HAIRLINES NEWS

Style Maven Sebastian Professional’s new Stylbrid 9 brings your styling game to a whole new level. Whether you’re using it in your salon or sending it home with your clients, having multi-purpose hair products is always a time saver. The new Sebastian Professional Stylbrid 9 is a “hybrid styler” that delivers nine benefits to your client’s hair, including everything from protecting their tresses from UV and heat to helping define a style that will last, whether it’s curls or volume. And it does it all without weighing hair down, leaving it shiny and changeable. Use the mist on damp hair before blow-drying and heat styling or afterwards to rework your client’s style.

TEXTURE MAKER

With four new products and fresh new packaging, here are some texturizing tips to try with the new EuforaStyle products. BUILD, BUILD, BUILD From nixing second-day grease to creating a base that holds your style in place, with the new EuforaStyle Full Effect Dry Texturizing

11-series can lift natural hair three to four levels, and a simple deposit-

Spray, the possibilities are endless.

only tone can be done in just minutes and achieve permanent results.

RAISE THE ROOT Create volume for flat, fine tresses to help

Beyond the colour service menu, what other business

keep that covetable blowout lasting long past

opportunities can IGORA COLOR10 help create?

your client’s visit to your chair with the Boost

Hairstylists can ﬁll those awkward openings in their schedule with IGORA

Root Lifting Spray. Their style will even last

COLOR10 express colour services. Added bonus? Being able to ﬁt in the

past their soiree too.

colour services, even when a client shows up late. For me, the perfect

TOUSLE AND TAME

she thinks she doesn’t have time for a colour service. Whether she has to get home to her children or has dinner plans, all I have to do is oﬀer the IGORA COLOR10 service and she’s in.

Client heading south with the birds? Help her create effortless texture with beachy waves, free of frizz, with the Sea Spritz. SHAPE AND CREATE The new Traction Molding Pomade helps you create, build, mould, shape and perfect any style your imagination can dream up, and it won’t budge an inch—until you want it to, at least.

To ﬁnd out more about the ASK Academy call 1-800-463-3081 or download the seminar brochure at schwarzkopf-professional.ca.

PHOTOS COURTESY OF SEBASTIAN PROFESSIONAL, EUFORA

example is a client who comes into the salon for only a haircut because

No matter what your style may be,

KMS California offers nine unique product lines to help you create any look you want, from start to finish. At KMS California, our long-standing formula philosophy involves fusing the best of both worlds: technology and nature. This powerful fusion of the latest innovations, technologies and ingredients, creates unparalleled product performance in every style. Salon exclusive products for professional stylists and their clients.

For availability of KMS California products across Canada call Client Services: 1-877-670-6767

HAIRLINES NEWS

COLOUR

In the Thick of It

THEORY

Plump up thin strands with the new Aveda Thickening Tonic.

Keep lightened locks fresh with Joico Color Balance Blue and Purple shampoos and conditioners.

Clients craving fuller hair can reach for the new Aveda Thickening Tonic. Formulated with certified organic amla from India—

Adding to the Joico Color Balance

an ingredient that has

family are two new shade protectors:

been used to thicken hair

Blue and Purple shampoos and

for centuries—it helps

conditioners. The Color Balance Blue

plump up fine strands

duo helps those clients who have

for volume that works

lightened their hair without going full bombshell blonde—

from the inside out. This

like those who are still rocking their ombré and loving it—to help

Ayurvedic ingredient

counter brassiness and prevent any unsightly orange hues in their

latches onto each strand

hair. Color Balance Purple is for blondies who want to keep their hair

to plump it up for a quick

cool and nix any signs of brassy or yellow tones that can creep up.

thickening fix. Spray

Bonus: These shampoos and conditioners perform due diligence,

through your client’s damp

keeping coloured hair strong, healthy and protected from fading.

hair for an all-day boost.

TOOLBOX

Kadori Professional L.I.A 2500X Hairdryer The Kadori Professional L.I.A 2500X HairDryer has a lot of airflow, which is great for rough-drying the hair when trying to achieve a beachy wave. Even on the low setting, the hair dryer has more power than most do on their highest settings, but it’s not too hot, so the hair doesn’t go frizzy.

”

– Tony Ricci, owner of Ricci Hair Co. and artistic director for Kadori Canada

s a l o n m ay + j u n e . 1 5

The namesake levelled infrared ionic air technology helps lock in moisture, drying hair without damage or frizz.

Three heat settings, three power levels and a cold shot make this hair dryer accessible for any hair type or texture.

The hair dryer is lightweight and versatile with its extralong cord.

PHOTOS COURTESY OF CLOCKWISE: JOICO, AVEDA, PAUL C

“

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Image courtesy: Kevin.Murphy

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HAIRLINES NEWS

PLATINUM POWER Pureology expands its Cool Blonde line with the Perfect 4 Platinum Cool Blonde Enhancing Treatment. Whether your client is a full faux blonde or just enhancing her natural bombshell blonde, keeping her platinum pristine is one of the most important

LIGHTEN UP! Three steps to help your clients go platinum this summer with Scruples Power Blonde Lightening and Toning System.

LIGHTEN Start your client with the

steps of going light. Pureology, the vegan brand

Scruples Power Blonde Lightening

that promotes natural ingredients for strong

Powder, which helps give hair

hair, adds to its Cool Blonde line with the newest

life with its powder-to-cream

launch: Perfect 4 Platinum Cool Blonde Enhancing

formula and keep hair strong in

Treatment. This formula has an antifade complex

the process. Infused with violet

that battles brassy tones with its violet dye to

pigments that keep tones cool,

keep that blonde cool and colour-treated tresses

this prep step decolourizes

hydrated and smooth.

hair so you can give your client the shade they crave.

BLUSHING

beauty Wedding and prom season are here! Get ready with these new party-ready makeup launches from SST Cosmetics and Aveda.

TONE Follow up with the Conditioning

Gel Toner for a truly flawless blonde shade. The ammonia- and PPD-free formula keeps strands toned, whether itâ&#x20AC;&#x2122;s a neutral, warm or cool blonde your client wants and it can be mixed to get the right colour the first time.

Whether they are getting their first corsage or taking a walk down the aisle, the season of romance and parties is here, and your spring/summer launches, SST Cosmetics and Aveda will make looking picture-perfect a cinch. The newest collection from Aveda, Rare Bloom, is perfect for clients who want a little extra colour on their eyes, whether it's with Petal Essence Eye Definer in Tidepool or Petal Essence Single Eye Color in Plumeria. For clients who want a more natural look, SST Cosmetics Signature Series Silky Eye Shadow Combo in Mild or Meek provides a soft, buildable finish that wonâ&#x20AC;&#x2122;t overshadow the rest of their look. Top off your client with a lip shade like the neutral SST Signature Series Hydrating Lipstick in Stripped or the colourful Aveda Nourish-Mint Sheer Mineral Lip Color in Sheer Peony or Nourish-Mint Smoothing Lip Color in Magenta Berry.

s a l o n m ay + j u n e . 1 5

ENHANCE Send your clients

home with the Enhancing Shampoo and Conditioner to keep their blonde strands strong and looking fresh. This chamomileand grapeseed oil-infused duo battles brassiness and can even be used on brown and dark blondes, too.

PHOTOS CLOCKWISE: PUREOLOGY, SCRUPLES, AVEDA, SST COSMETICS

clients will want to look their best. With new

salonmagazine.ca

On her big day, her hairstyle should last well after the pictures have been taken and the dancing ends.

Trust Kenra Volume Spray 25 for super hold up to 120 hours. K E N R ATO H AV E TO H O L D.C O M

HAIRLINES NEWS

SMOOTH OPERATOR Prevent redness and itching while colour is processing. Some clients’ scalps are more sensitive to

is processing. It can even help prevent

the chemicals present in colour formulas,

irritation up to 24 hours after the colour

and this is precisely where Antidot steps

process has been completed. The silky

in. Aiming to neutralize that itching and

and smooth cream is formulated with

burning discomfort, this new product,

ingredients that boast antihistamine

which was created and made in Canada,

properties, such as soy and wheat

is added when the colour is being mixed

proteins and babassu, coconut, omega,

and starts working while your colour

kumquat and argan oils.

Purple

Rain

THEORY OF EVOLUTION The new Kérastase Chronologiste line brings new technology to your salon.

The TIGI CopyrightColour Violet range makes festival colour easier than ever.

Experience the next wave in hair care technology with the Kérastase Chronologiste line. It was created

fall or winter only? TIGI’s

with a new molecule, abyssine,

CopyrightColour Violet range

that helps deliver the ultimate in

is the bright and vibrant choice for festivalgoers this

nourishment for your client’s hair. The lineup also provides an in-salon

summer. The four new shades

treatment paired with a sensory

come in Dark Brown and Light

experience. The range includes Le Soin

Brown Intense Violet for both permanent Creative and demi-

Gommage Rénovateur, a rinse-out pre-shampooing treatment that works

permanent Gloss shades for a

as a face exfoliator to purify and get

colourful adventure. Whether

a deep-down clean. Follow this with

your client is experimenting

Le Bain Revitalisant, which cleanses

with pops of purple or is

hair and La Crème de Régénération,

going full colour and bold,

a decadent caviar-looking mask that

these new options can be

nourishes and balances out tresses.

used over top of existing TIGI Creative shades.

Cap off the service with Le Parfum en Huile to provide a soft, shiny finish and a warm, woodsy fragrance.

s a l o n m ay + j u n e . 1 5

PHOTOS CLOCKWISE: ANTIDOT, KÉRASTASE,TIGI

Who says vivid colour is for

salonmagazine.ca

HAIRLINES COLOUR

White Hot Lightening services have never been as popular as they are now. For summer, a new crop of super-pale

hair has been chemically treated, you

platinum shades are taking the fashion

can still lighten it up even to a level 10.

world by storm, led, in part, by Daenerys

Start by applying the lightener and stop

Targaryen, the almost-white haired

the process after 15 to 20 minutes by

Mother of Dragons in Game of Thrones.

completely rinsing the formula off the

As it turns out, in salons, blondes

hair. At this stage, what’s lifting the

represent more than 50 percent of all

colour is the oxidation process, before

colour services. Here’s what you need to

the chemicals have a chance to damage

know to meet the high demand for the

the hair.” According to Charland, you

most delicate shades on the colour wheel.

can repeat the same process up to four

COOL SHADES

times in a row. “Between each lightener

you will have to work with an on-scalp lightener to bring the hair to the desired level, aiming for a very cool shade.

application, add a mask to nourish and moisturize the hair. Also, be mindful that this is a premium service, both in terms of time and cost to the client.”

PRODUCT PICKS These two high-lift lighteners are good choices to achieve white blonde.

Fortunately over the past few years, a

THE RIGHT TONER

new generation of professional lightening

With toner, the pigment that’s left

Wella Professionals Blondor

formulas now helps you create that

on the hair will guide your choice of

Multi-Blonde, a powder tri-

coveted platinum more quickly, with

shades, “but you'll likely choose a cool

lightening technology with

higher lift and much less stress on the

one, with a touch of ash to be in tune

effective anti-yellow molecules

overall quality of the hair and scalp.

with this year’s trend,” says Charland.

for great blonde results

“Even if your client is already blonde,

“My favourite is Davines Mask Colour

with up to seven levels of

use a lightener before applying any toner,

Conditioning System. Once it’s in the

lift. This lightener is highly

as the blonde you are aiming for is very

hair shaft, it's retained because of the

flexible through multi-purpose

cool,” says Emilie Weissmann, a Goldwell

large colour molecule, so the desired hue

applications and different

technical advisor who conducts training

stays intact,” says Charland.

mixing ratios.

seminars across Quebec for the brand.

“The white blonde hair colour looks

“I really like Goldwell’s Silk Lift which is

best when it’s customized to your

enriched with silk proteins and gentle

client,” advises Weissmann. “You also

enough for fine hair. It’s the perfect on-

need to choose a pink- or violet-hued

and off-scalp lightener, even for those

toner; which helps ensure the hair is

cleints with sensitive hair.”

evenly lightened as these shades are

HEALTHY IS SEXIER

difficult to obtain.” To achieve optimal

Ideally, “it’s best to work with healthy

an at-home product, such as Goldwell

hair for these extreme transformations, as it will cause much less damage to the integrity of the hair,” suggests Louis Charland, regional master trainer for Davines and head of education at Aura Distribution. “However, if your clients’

s a l o n m ay + j u n e . 1 5

colour longevity, your client should use Colorance Soft Color Foam. When it comes down to it, remember these three fail-safe tips for white-hot hair: The perfect lightening process, the right toner and a rigorous at-home routine.

Infinie Platin from L’Oréal Professionnel, a highpowered lightening powder that offers up to eight levels of lift, with accelerated lightening action and high adherence for precise applications.

TEXT: YASMIN GROTHÉ, PHOTO: HAIR: DANIELLA BARCA, COLOUR: ADAM ISLES, ROKK EBONY SALON, AUSTRALIA, MAKEUP: NATALIE BARRINGTON, STYLING: ALANNA BARCA, PHOTO: MICHAELA BARCA; WELLA PROFESSIONALS, L'ORÉAL PROFESSIONNEL

Regardless of the clients’ original colour,

salonmagazine.ca

RE VE AL RARIT Y

An Emerald’s lush green tones inspire pure illumination of light and color focus, magnifying the elegance and beauty of May’s birthstone. Artistic Collection: Jewel KENR ACOLOR.COM

HAIRLINES NEWS

THIRST QUENCHER Give colour-treated and damaged hair some extra TLC with the ColorProof SuperRich Daily Intensive Moisture Treatment, packed with the superfruit baobab to restore moisture and resilience to parched tresses. colorproof.com

TWO TO TANGLE Protect and nourish while detangling strands before heat styling with the Kevin.Murphy Un.Tangled Leave-In Conditioner. It's formulated with lime and plum to make brushing easy without damaging your client’s mane. kevinmurphy.com.au

s a l o n m ay + j u n e . 1 5

CURL BOOSTER Curly-haired clients who need a pickme-up should reach for the Mixed Chicks Morning After Redefining Foam, which revitalizes flattened nextday tendrils in a flash without having to wash and restyle. mixedchicks.net

SO SOY A healthy lifestyle doesn’t stop at hair. Hand your clients Healthy Sexy Hair Soy Renewal Crème Oil, which has a trifecta of soy, cocoa and argan oils to reconstruct damaged strands and provide an ample dose of moisture. sexyhair.com

WAX ON, WAX OFF Give your male clients a defined style with a hold that won’t budge with the Goldwell Dualsenses Men Styling Dry Wax. With this lghtweight and nonsticky formula, they can create whatever look they want. ca.goldwell.com

SELF DEFENSE The new Kenra Daily Defense Oil is infused with hydrating marula oil to keep hair healthy, while protecting it from environmental factors and heat styling, leaving your client with soft, smooth strands. kenra.com

TEXT: ASHLEY KOWALEWSKI, PHOTO: PAUL C

EDITOR’S PICKS

From quick style fixes to revitalizing tired tresses, these six new products do it all.

salonmagazine.ca

TAKE IT OFF NEW DDL Direct Dye Lifter

with for Professional Colorists

Removes unwanted direct dyes and stains Success with or without developer Creamy, non-drip formula Mix with water for gentler lifting Creative control for special effects Single step freshly-activated formula DDL Direct Dye Lifter is: R 100% Vegan R Cruelty-Free R Made in the USA Formulated Without: R Ammonia R Formaldehyde R Gluten R Parabens R Fragrance

1.800.622.7332 | www.MalibuC.com/Prof

NAILED IT

Hot summer-ready nail hues, manifocused collections and a popular Toronto nail salon updates its flagship location. PHOTOGRAPHED BY PAUL C

salonmagazine.ca

m ay + j u n e . 1 5

salon

NAILED IT

Colour Crush

HAPPILY EVER AFTER

Artistic Nail Design sets the date with the With This Bling bridal collection. Your bride-to-be client has everything planned

SPARITUAL Summer is all about patios and get-togethers, which is exactly what the Gathering collection inspires: long talks that take you past sunset.

and set. Now send her off on her big day with a mani that is going to dazzle alongside her ring. Artistic Nail Design launches its With This Bling collection, consisting of four perfect bridal shades, including the light lavender Always Right, the Tiffany blue Mani Of My Dreams, the wedding-white Put A Ring On It and the

LCN Take a trip around the world with the Vibrant Ibiza collection, complete with six colourful shades.

rosy What A Girl Flaunts. Whether your client is craving an intricate design for a glamorous affair or is a one-colour kind of bride, a fresh mani might even be her something new.

Road to the Red Carpet We chatted with Elaine Watson, vicepresident of marketing and sales and global education director at Cuccio International, about her work behind the brand and taking steps to become a celebrity manicurist.

OPI Good luck trying to pick just one of the bright and sparkly neon hues that grace the Brights summer collection.

CND April flowers bring May flowers, which is exactly what your clients will get in the lush and vibrant Garden Muse collection.

Starting her career over 20 years ago, Elaine Watson began as an educator with Cuccio almost Watson explains, “Minnie Driver was the first celebrity I worked with for the [2014 Emmy Awards], and I was privileged to also work with her for an ad campaign. I also worked on Frances O’Connor for the

CHINA GLAZE Perfect for festival season, the Electric Nights collection has 12 new hues that are anything but dull.

Golden Globes this year.” While her celebrity work is still growing, she maintains that, when it comes to working with celebrities, you need to be flexible

though: “I got to work at New York

and be ready to roll with the punches. Mentioning

fashion week for the first time this

that the shoots don’t always turn out as you’d expect,

year. I always thought that when I

she also explains, “It’s usually three of you working

started working for [a brand] these

on a celebrity at the same time, trying not to get

opportunities would stop, but it has

in each other’s way.” The options don’t stop there,

opened up more doors.”

See more of our interview with Elaine at SalonMagazine.ca/Nails.

s a l o n m ay + j u n e . 1 5

ESSIE Transport your clients to warm locales even before summer with the latest Resort collection, including four warm shades that remind us of beaches and pedicure season.

TEXT: ASHLEY KOWALEWSKI, PHOTOS CLOCKWISE: ARTISTIC NAIL DESIGN, SPARITUAL, LCN, OPI, CND, CHINA GLAZE, PAUL C, CUCCIO

immediately, though her celebrity work is still fresh.

salonmagazine.ca

JOIN THE MASTER CLASS In business for over 20+ years in Canada, Great Lengths continues to be the most recognized Hair Extension Brand in the world. Our supreme hair quality, industry leading education and customer service sets Great Lengths apart. We are the global leaders of ethically sourced, fully traceable, non-chemically treated hair to the professional salon industry. We know what we do well and our dedication to improving our business helps us to maximize yours. Our aim is to focus on you, the stylist, helping expand your career and being your partner. Visit our website to learn more about our products and view our 2015 educational seminar schedule. #jointhemasterclass

www.greatlengthscanada.com

WINNER 2012

WINNER 2013

NAILED IT

HOW TO BE A CONSULTATIVE NAIL TECH

THE NEW WAVE IN POLISH For clients craving both longwearing polish and the option to switch up their colour, here's the skinny on the newest weekly polishes.

Don’t skip the consultation when your client comes in for a manicure. Whether your client is looking for soak-off gel, a week-long polish or her standard go-to service, it’s important to understand her lifestyle and nail concerns when it comes to consulting on her manicure. We spoke with three pros, Hellen Luu, product trainer and assistant manager for Bio Seaweed Gel Canada, Laura Merzetti, CND education ambassador, and Catherine Baek, director of global education for ORLY, to get some tips on how to be a consultative nail pro.

Tried and tested, so many clients are still reaching for the changeability of nail polish. Catherine Baek, director of global education at ORLY explains that these clients are the “commitment phobic,” who like to switch up their look every few days and can’t make it back to the salon to have their gel polish removed properly. PRO TIP

“Preparation is key for all nail

PRO TIP

“Keep your manicure long lasting

by being kind to your nails. Wearing gloves when using household cleaning products and using CND SolarOil daily will help keep nails hydrated and flexible—think of it as a conditioner for your nails,” advises Laura Merzetti, CND education ambassador.

THE GEL For the on-the-go client or ones who need help strengthening her nails, prescribe a soak-

services,” explains Catherine Baek, director of

off product. When helping a client make the

global education at ORLY, “Avoid soaking nails

move to a longer-lasting system, Hellen Luu,

in water for long periods of time and make

product trainer and assistnat manager for Bio

sure to remove all oily residue and allow nails

Seaweed Gel Canada, suggests explaining

to dry completely.”

that Bio Seaweed Gel “cures instantly, looks

THE WEEK-LONG

glossy, and helps strengthen nails.” For those

Week-long polishes (including ORLY’s new

explains that, “the UV exposure during a CND

EPIX Flexible Color System) are rapidly becoming go-tos for those who want extended wear from their manicure without having to go through the extra steps of removing a soakoff gel. Baek explains that it’s a great option for “the adventurer who wants to try new [colours] but doesn’t have much time.” For Laura Merzetti, CND education ambassador, CND Vinylux is great for “those who already have healthy and strong nails” and are looking for a fast-dry, chip-resistant finish.

s a l o n m ay + j u n e . 1 5

OPI Infinite Shine Gel Effects Lacquer System launched its three-step system to ensure your clients get the shiniest, most durable week-long polish. Available in 30 shades, with more launching this summer.

China Glaze EverGlaze offers 48 bright shades, with the Active Top Coat that maintains fresh manicures for up to 10 days.

clients with concerns over UV lamps, Merzetti Shellac service is less than a client receives walking from her front door to her car.” PRO TIP

“Add the Bio Seaweed Gel

Sculpting Builder to help strengthen and harden nails [before the gel polish]—this will help them grow longer, stronger and healthier,” explains Hellen Luu, product trainer and assistant manager, Bio Seaweed Gel Canada.

LCN All Week Long Nail Polish has a primer that cleans and prepares nails (helping to prevent mid-week chips) and a UV Top Coat that seals in any of the 36 shades.

TEXT: ASHLEY KOWALEWSKI, PHOTOS COURTESY OF OPI, CHINA GLAZE, LCN

THE POLISH

salonmagazine.ca

silk watercolour

“you bring the creativity… I’ll bring my

to take nails from blank canvases to mini-masterpieces!”

Get more than a brush stroke of inspiration with my silk watercolour ! You’ll start with a white canvas, and layer on the bold creativity with each of my sheer-as-silk shades.

just a few of the infinite, creative possibilities!

silk watercolour collection 2015

white page 923

muse, myself 924

art new-beau 925

love sheen 926

blush stroke 927

highest bidder 928

no shrinking violet 929

point of blue 930

pen & inky 931

Get obsessed at facebook.com/essiecanada

collection exclusively for professionals

America’s nail salon expert. Since 1981. 1-877-309-8619

NAILED IT

DESIGN From understated sparkles to vibrant hues, your clients are going to be pouring into the salon to get their summer-ready manicures. Weâ&#x20AC;&#x2122;ve tapped the pros for more inspiration including how to get these floral, printed and colourful looks.

BLUE MOON Using the rich and vibrant Garden Muse collection for summer, the CND team created several floral-inspired designs ranging from intricate to delicate, like this fresh blue look. 1 Apply a thin layer of CND Shellac Base Coat over prepared nail and cure for 10 seconds under the CND Shellac UV Lamp. 2 Apply two thin layers of CND Shellac Water Park and cure each layer for two minutes. 3 Using a dry gel flat oval brush, apply Additives Hydrangea Bloom to the pattern in the stamping plate. 4 Remove excess Additives from the plate and roll stamp over pattern and apply to nail. 5 Apply a thin layer of CND Shellac Clearly Pink and cure for two minutes. 6 Use a stylus and CND Shellac Butterfly Queen to create the floral pattern and cure for two minutes. 7 Apply a thin layer of CND Shellac Top Coat and cure for two minutes. 8 Wipe with 99% isopropyl alcohol to remove top film.

WILD FLOWER Ring in spring and summer with this simple but feminine petal-

Created by the Bio Sculpture Gel Canada team, this bright

inspired look using shades from

and colourful look includes the newest addition to the Carnival

the Essie spring collection,

collection, the vibrant and lime-coloured The Rio.

mixing in some light neutrals

1 Apply a layer of base gel and cure. 2 Apply a layer of The Rio, cure and repeat. 3 Follow with a gripping layer of soft gel, but do not cure.

and punchy jewel tones. 1 Prep nails with one layer of Grow Faster Base Coat, followed by

4 With a nail art brush, draw alternating angled stripes using

two coats of Flowerista.

colour gels Ipanema Sunset and Havana Nights.

2 Using a dotting tool in Perennial Chic,

5 Use the tip of the upper arch brush to lightly drag though

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For more nail art inspiration, go to SalonMagazine.ca/Nails.

s a l o n m ay + j u n e . 1 5

TEXT: ASHLEY KOWALEWSKI, PHOTOS COURTESY OF BIO SCULPTURE, CND, ESSIE,THINKSTOCK

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NAILED IT LEEANNE COLLEY

ARTISTIC

DIRECTION

owner of Tips Nail Bar and editorial nail artist

How would you describe the skills you need as a business owner? As a business owner, I’m no different than anyone else on the team. There is no job that is beneath me. It took me a long time to figure out how to get where I needed to be. You have to

Here’s how three nail artists have successfully worked their creative designs into editorial, fashion runway and salon ownership.

work for it, you can’t expect someone else to make you successful. When are you most inspired? Getting into the editorial side was

lead nail artist for Essie Canada How is it different working backstage at New York and Toronto fashion weeks? New York always keeps me on my

and advertising campaigns, and I feel that it’s a great team-building experience for all our staff. What’s your favourite nail art look right now? Negative space. For so long, I’ve loved this look, and it’s now starting to hit as a major trend. There are so many things you can do and it’s so long lasting. For women who don’t have a lot of time and need a nail look to last, a negative space nail will still look put together for a good length of time.

toes! Every season I

LILIYA LEHETA

return and it’s always

Fashion Week nail artist, educator and Contessa finalist

surprising. One day I’m at the Gramercy

Why do you enjoy the experience

Theatre in a tight

backstage so much?

spot and the next

For me, I find that I’m most

I’m at Lincoln Center

satisfied after I measure and apply

with catered meals.

the nails. When I see my work walk

Plus I’m with new hairstylists and nail artists

down the runway, I can breathe

every single day. In Toronto, I hire my own team. We have the same

a sigh of relief. Backstage is so

hair and makeup leads and in many cases I see the same models.

different from a salon: It’s more

What qualities do you look for when you select nail artists for

creative and it gives you more

your team? You really need to be an expert at polishing: no polish on the cuticle and very proficient in moon manicures, straight lines, polka dots and French manicures. Attitude is important—you have to be outgoing and independent. I need to be able to give you the design and your model list and you need to go and have the confidence to get it done. When does your inspiration for a new look begin? Seeing a great colour combination or a heavy pattern gets me thinking. I’m constantly taking photos, breaking the looks into colours and imagining how I can zoom in on a pattern and create a portion of it on a nail. I like contrasting textural combinations such as matte with shiny or metallic with creams.

s a l o n m ay + j u n e . 1 5

options to do something bigger. How does working on runway nails inspire you creatively? The concept process is where we come up with different ideas for nails. We often work as a team, and the designers give us different colours to begin with. For me, I’ll take ideas from everything around me, from nature to jewelry stores. I can walk into a store and wonder how I can take something apart and make it into nail art. What is your favourite part of designing nail art? I love creating new styles and looks. It’s a creative challenge for me. To me nail art, is like jewelry. It’s a combination of colours and materials. For Revlon Professional's Salon Masters event, I used zippers on very long nails for more of a fashion feel.

TEXT: ANNA LEE BOSCHETTO, PHOTOS COURTESY OF ESSIE CANADA, ARKAN ZAKHARO, LILIYA LEHETA

RITA REMARK

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NAILED IT

Finalist, Contessa 26 Canadian Hairstylist of the Year: Alina Friesen, A Michael Levine Salon Group, Vancouver Makeup: Kim Desautels Nails: Stefania Flex Styling: Alecia Ebbels Photos: Kale Friesen

See more photos at SalonMagazine.ca/Collections.

s a l o n m ay + j u n e . 1 5

salonmagazine.ca

LASTING IMPRESSIONS IMPRESSIO

A play on light and shadows with dramatic nails and modern cuts recalls classic portraiture.

salonmagazine.ca

m ay + j u n e . 1 5

salon

NAILED IT

Finalist, Contessa 26 Canadian Hairstylist of the Year: Jacob Rozenberg, Moods Hair Salon, Vancouver Makeup: Helen Dao Styling: Deanna Palkowski Nails: Win Liu Photos: Philip Jarmain

See more photos at SalonMagazine.ca/Collections.

s a l o n m ay + j u n e . 1 5

salonmagazine.ca

POP ROCKS salonmagazine.ca

Head-turning cuts and colours are given a bit more oomph with fun nail art in this Canadian collection. m ay + j u n e . 1 5

salon

NAILED IT

Details: Opened in 2006, renovated in 2014 Design: The Ten Spot Space: Approximately 1,800 square feet

Team: 25 in total, including a manager, assistant manager, guest coordinators and esthetics experts Brands: Essie (and Essie.Gel) OPI (and GelColor by OPI) Get Nailed

PHOTOS:THE TEN SPOT

Website: the10spot.com

See more photos at SalonMagazine.ca

s a l o n m ay + j u n e . 1 5

salonmagazine.ca

Perfect Ten The Ten Spot’s flagship Queen West location in Toronto gets a revamp as it expands its nationwide reach. By Ashley Kowalewski

hen Kristen Wood, CEO and creator of The Ten Spot, opened her first location in the Queen West neighbourhood of Toronto in 2006, she was filling the gap between the quick

and super-affordable nail salons and high-end spas, giving mani-pedi mavens “great-quality service without being ridiculously expensive and without compromising on cleanliness standards.” Now, almost a decade later, the brand has grown to encompass 14 corporate and franchise locations (with more to come), so the design of The Ten Spot flagship location is even more important. After opening more locations and branching out into the world of franchising, Wood decided it was time to bring the original Queen West location up to par with some of the newer locations, which meant “sprucing it up” to match the evolving esthetic of the brand. Wood explains, “I wanted everything to visually communicate our dedication to health, safety and hygiene standards,” which meant creating a space that is clean, precise and straight to the point while maintaining an inviting atmosphere. In all facets of the salon—from the nail bar, where the manicure magic happens, to the pedicure station to the waxing and facial rooms—sleek stainless steel and white elements flow throughout, offset with punches of bright colour. The minimalist approach to the design is reflected in the service menu, which offers manicures and pedicures (that don’t skimp on the necessary steps but leave out the “fluff and stuff”) and waxing and facial services that have cheeky names with back-to-basics benefits. Clients’ never-ending love of manicures and pedicures has made Wood able to continue to expand her brand—including the appropriately named in-house beauty brand, Get Nailed—across the country. Her success has empowered other entrepreneurs with the same passion that Wood has to have a space of their own with an already-established brand, reasoning that “no one is going to care as much [about their space] as someone who owns the place and has invested in it,” both financially and energetically.

salonmagazine.ca

m ay + j u n e . 1 5

salon

20 Business Tips Smart Salon

From boosting retail sales to hiring the right staff, we spoke with some of the industry’s top salon owners for their best business advice.

Stabilizing your finances

By Anna Lee Boschetto

how much each client gave. Two of our staff want to buy a home and

Our staff get a separate cheque for their tips along with a report of I’ve gotten them to save for it with their tips. When you receive your

Making a name for yourself

tips as cash, you’ll spend it more easily but we found that a weekly cheque means they’ll see it adding up. —Roshan Arul and Alann Sluser, KoKo the Salon, Edmonton

Good photography of your work

You are the driver of your own

plays a part in progressively

paycheque. My rule of thumb is

By using their holidays as a way to start the conversation on

getting your name out there.

talking [to your client] about their

prebooking, I’ve found it’s great too, especially for younger staff. This

Consistency is key, and

dream hairstyle and planting the

is a great way for them to get more comfortable and more motivated

improvement in your work takes

seed for when they need to come

when it comes to rebooking their clients. —Dana Lyseng, Salon

time. —Tony Ricci, Ricci Hair Co.,

in for their next visit. —Dana

Supernova, North Vancouver, B.C.

Edmonton

Lyseng, Supernova Salon, North

For one of our meetings, I have someone come in to talk about

Vancouver, B.C.

RRSP planning so my younger staff can see the value of retirement

the Contessas is important if

Social media is a real focus for us

planning and live a better quality of life. The meeting is focused for

you want to attract the best

right now, especially Facebook

them, so they can share how they’re thinking and feeling and it gives

hairstylists. We’ve found it’s

and Instagram. These platforms

me the opportunity see where I need to be accountable.

especially important with younger

are our advertising. We actually

—Michael Crispel, Earth Salon, Toronto

hairstylists, many of whom are

have a monthly draw for a gift

looking for a salon where they

basket to give our clients the

have these opportunities available

incentive to check in through

to them. —Roshan Arul and

Facebook. —Carolyn Fowler,

Alann Sluser, KoKo the Salon,

Salon Utopia, Windsor, Ont.

Entering competitions including

Edmonton

Driving your sales force Incentive contests create a bit of competition among the stylists. We change it up so it’s based on who increases their sales by the best percentage and offer cash prizes, education vouchers and tools. —Tony Ricci, Ricci Hair Co., Edmonton Instead of the usual percentage commission on retail sails, our staff get commission cheques once every three months. Often, they’ll save them for a vacation and it has a more significant value. —Roshan Arul and Alann Sluser, KoKo The Salon,

Retail is very important. Statistics prove that those who don’t sell retail don’t have as much client retention. Without it you don’t have the money for education, reception staff or assistants. —Michelle Pargee, Milica SalonSpa, Langley, B.C.

s a l o n m ay + j u n e . 1 5

PHOTOS:THINKSTOCK

Edmonton

salonmagazine.ca

Cultivating a team environment Build your team on your company culture. It’s tough to know if someone is the right hairstylist for our salon when I’m hiring. But I want to have an environment that’s nurturing, enthusiastic, kind and non-competitive among staff members. We are all trying to lift each other up because the success of everyone is important. —Michelle Pargee, Milica SalonSpa, Langley, B.C. Having monthly team meetings, where we talk about what is going on in the salon, is important. We always start off our team meetings with each person sharing something positive they are working on and a piece of good news, personal or professional. —Dana Lyseng, Supernova, Salon, North Vancouver, B.C. Give your staff ownership of what they are doing. We need to help them develop and invest in their career. I lead by example: I’ll sweep the floors, and when my staff have a client I'll help them out. —Michael Crispel, Earth Salon, Toronto

Generation motivation As an owner, it is an obligation to get the

things. Younger ones are looking to build their

younger staff members involved. Sometimes

clientele, to be inspired, and the simplicity of

that means putting in a lot of added work,

recognition goes a long way. I think that

but I want to give back to the industry that

many young people want to be valued and

has been great to me. I think it’s important

appreciated, and they need to make time to

to create and build that legacy. —Roshan

do it. —Michelle Pargee, Milica SalonSpa,

Arul and Alann Sluser, KoKo the Salon,

Langley, B.C.

Edmonton

Make room for education

I have found that our more mature clients are

Generational management is an art form. I

looking to go to younger stylists. You don’t

think some of the best workers are in their

always need 15 years of experience, you need

40s and 50s. They are the ones most likely

a terrific personality, too. —Carolyn Fowler,

to help out, and they were just taught to do

Salon Utopia, Windsor, Ont.

My staff are mandated to take at least two courses a year, to maintain a passion for might be the same but I have happier people

Finding the perfect balance

and a better-quality product. You can’t expect

When it comes to vacation, I seldom say no. If they can make sure that their shifts are

the world out of people if you don’t invest

covered, I think it’s about having a mutual respect for each other. When people have been

in them. —Michael Crispel, Earth Salon,

there for five years, I’m a little more lenient. They have to earn a living but have a life, too,

Toronto

and I find they usually come back and work more effectively having had that time away.

the business and the brand. The bottom line

Sometimes I’ll push staff into getting started

—Tony Ricci, Ricci Hair Co., Edmonton

with photo shoots by helping out with the

It’s all about time management. Let clients know in advance if certain staff will be on

photography. By doing this, it gives them a

holidays when they are booking their next appointment. At that point there’s often enough

start. And as they progress, I try to find ways

time to either push their appointments back a week or up a week to accommodate for

to help with photographers and models.

their hairstylist being on holidays. —Michael Crispel, Earth Salon, Toronto

—Tony Ricci, Ricci Hair Co., Edmonton

salonmagazine.ca

m ay + j u n e . 1 5

salon

Dynamic

Duos

Owning a salon can be as rewarding as it is challenging. But these co-owners are making it work together—and wouldn’t have it any other way. We spoke with them to find out their secrets for salon success and why they believe two heads are better than one.

By Anna Lee Boschetto

CHAD TAYLOR AND TANIA BECKER co-owners of Moods Hair Salon, Vancouver ON WORKING AS A TEAM: Chad and I make it a point to work together successfully. As with any relationship, we never take things for granted. Acknowledging everything, big and small, helps you build trust and a rapport with your partner. Admitting when your partner is right or when they make a great point—these things show you to view this as a team operation. BENEFITS OF CO-OWNERSHIP: With a business partner, we get the benefit of that constant push but there's less pressure working as a team. The sense of support that we get from each other is invaluable. After more than 20 years we’ve seen the benefits of having different perspectives and energy working in different creative projects. We have a pretty awesome stylist team, so there's always something getting published or someone doing something really cool. It's always fun for us to share those moments. COMPLEMENTARY QUALITIES: Sometimes one of us may analyze a situation to death, but when we talk it over the other person comes up with a completely different and awesome prespective. At the same time, having integrity, being fun and surrounding ourselves with great people are all important to both of us.

s a l o n m ay + j u n e . 1 5

PHOTO COURTESY OF CHAD TAYLOR

aspects of the business, from education to social media to other

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REMO BOT AND COSIMO PANETTA

co-owners of Haartek Salon, Toronto ON WORKING AS A TEAM: We worked together in the mid-80's for about four years, and we always had a mutual respect and friendship. To come together as partners was an easy fit, but there are ups and downs. We are after the same thing: The success of the salon is important to the both of us. The biggest thing for us is to be happy. At the end of the day you want to be in a peaceful place of work where everyone feels comfortable. BENEFITS OF CO-OWNERSHIP: We like to have a sounding board in the business. One person alone may not be seeing everything. You need someone you can talk to. COMPLEMENTARY QUALITIES: Patience and respect for each other is so important. You grow and gain huge respect for each other. If you don’t have that, once that is lost, you’re done. You have to be open to listen and then say your piece if needed. Then you can come to a common ground.—Remo We’re still working on our balance. It’s one thing to be business savvy but it’s also learning as we go along how the business is changing and how we have to change with it. Sometimes one person has to be the voice of reason. —Cosimo

Challenging Perspectives

We don’t let things stew for too

Even when you love working

issue, not a personal one. —Remo

together, you’re not always going

Bot and Cosimo Panetta, Haartek

to see eye to eye. Here’s how

Salon, Toronto

these co-owners have managed to

ANNA PACITTO AND DANIEL BENOIT

co-owners of Salon Pure, Montreal ON WORKING AS A TEAM: We’ve been working together for many years. With Pure, I felt stronger partnering with someone like Daniel who had the same views, as far as education, hiring people we respected and training our own staff to reflect what we felt was important for a high-end salon in downtown Montreal. Even when we opened, I knew

overcome some sticky situations.

long. We deal with it and sometimes feathers get ruffled but at the end of the day we try to make it a team

Even though we trade off on who leads, we always take a very

We’ve always had very similar

smooth and relaxed way of putting

perspectives on our business.

things on the table. Early on we

When we have a different

had a tiny disagreement and Daniel

perspective, it always adds to the

was the one who said, let’s take a

discussion and we come up with

breather, come back and talk. He

a better solution. —Tania Becker

was right, that’s the best way to deal

and Chad Taylor, Moods Hair

with situations.—Anna Pacitto and

Salon, Vancouver

Danie Benoit, Salon Pure, Montreal

that we had the shared views we needed to be successful. BENEFITS OF CO-OWNERSHIP: Keeping yourself humble is important if you want to partner with someone. Whether for offers you a feeling of strength. Financially, we pulled our money together and opened a salon three times as big as we could have on our own. COMPLEMENTARY QUALITIES: You need to be able to adapt. During the first few years, you’ll see some things differently so you have to meet in the middle and make things work. We cover different aspects of the business — I handle the PR, and he’s more in the salon day-to-day issues. Our strength as a business is in our passion and drive, whether in competition or education.

s a l o n m ay + j u n e . 1 5

PHOTOS COURTESY OF REMO BOT, ANNA PACITTO

the accolades, the success or the problems, having a partner

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Financial

Planning101 It’s done! You’ve filed your income tax return on time and now you’re taking a long hard look at how much you’ve earned during the year and what’s left in your bank account. Not a pretty picture? Help is on the way. By Yasmin Grothé

PUT YOUR MONEY WHERE IT PAYS

eter Mahoney, president of Summit Salon Business Center, has been bringing his financial expertise to salon

It’s probably not the first time you’ve heard advice that says pay yourself

professionals for over 25 years. His down-to-earth approach

first, but there’s value in that phrase. There’s a big payoff to your discipline.

combined with his ability to transform potential into reality, has gained

Mahoney says, “You should automatically put aside 10 per cent of your

him a reputation as one of the most effective trainers in the industry. And,

gross income [before taxes] and use it to get rid of credit card debt first,

according to Mahoney, there are some very specific steps you must take

then create an emergency fund that can cover three months of living

if you want to take control of your finances and grow your career smartly.

expenses, such as rent, car payments and other essentials.” The more you

TRACK EVERY PENNY

do it, the easier it becomes.

“To take a good picture of what’s going on with your finances, you first

GIVE YOURSELF A CREDIT LIMIT

need to track all your earnings and expenses—say on a monthly basis,”

Temptation is always right around the corner. You see something you

says Mahoney. And, yes, that includes those coffee overindulgences and

fall completely in love with and, the next thing you know, you’re at the

the questionable online shopping habits, too. “There really are no two

cash, credit card in hand. Try to curb your appetite if you can’t pay cash.

ways about it: You should have a personal budget to sort things out first,”

According to Mahoney, “All wealthy people live on cash. By never paying

emphasizes Mahoney. There are a many templates available online for free

interest, some people can save tens of thousands of dollars during their

that can help through the process.

lifetime.” Think of all the education or tools you can purchase to advance

INCREASE YOUR INCOME Because of the nature of the salon industry, if you are a stylist, colourist or nail artist and want to increase your earnings, you need to do a few things. You have to either raise your prices, bring in more clients each week, sell more products or find a way for your clients to leave bigger tips (think premium service). According to Mahoney, in terms of earning potential, you're in the top 20 or the bottom 80. But that becomes relative because “you can be at the top 20 at the beginning of your career and then slowly go down,” says Mahoney. “If you look at your pattern, you should be seeing a $10,000 increase per year. You stop growing because you have less guests and your average service price has flattened out. Don’t be afraid to increase your For more tips on how you should plan to grow your career, check out the “25-Year Career in a Box” chart at SalonMagazine.ca/Business.

s a l o n m ay + j u n e . 1 5

prices by three to five percent each year. This should be done consistently to avoiding having to do so suddenly.”

PHOTOS:THINKSTOCK, SPREADSHEET GRAPHIC: SPREADSHEET123.COM

your career instead.

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Make Your Mark! You’ve aced your education and optimized your services. Now it’s time to rev up your career to prime level. Here’s how to fine-tune your personal branding strategy.

your career: in the ple in all facets of .” “Connect with peo ’re not competing you if n s shows, eve 23 salon and at award ssa nte Co szit, Winner, —Palma N’Sheluv irstylist Avant Garde Ha

By Yasmin Grothé

LEAD A REAL DISCUSSION Make sure that your brand conveys who you are and speaks volumes about your core values. Marika D’Auteuil, a Montreal-based makeup artist who has been harnessing the power of social media for over a decade—she was an avid user of Myspace back in the day and a very “Devote 30 minu tes a day to socia l media. Follow pe admire, commen ople you t and hashtag ap propriately.” —M arika D’Auteuil, makeup artist wi th +38,000 Instag ram followers

early adopter of Facebook and now can be found on Instagram @LaPetiteVengeance—credits her popularity to the online profile she created. “Showing your work is great, but you have to let your fans and followers into your life to create a sense of proximity,” she explains. Palma N’Sheluvzit, owner of The Hair Spot in Toronto and winner of the Contessa 23 Avant Garde Hairstylist, always speaks her mind. “Someone once told me I was raw, so if you come and see me in

impact. You become an irritant and people just stop following you. “I never post [on any social media outlet] more than four times a day,” says D’Auteuil. That being said, people also crave an authentic connection. According

the salon I’ll say it like it is. Showing you who I am doesn’t scare me.

to N’Sheluvzit, “Our industry is a lot about smoke and mirrors, and my

Who you see on Instagram is who I am,” she shares.

job is to make people feel beautiful every day, so I personalize what I

GET OUT THERE

say a lot more. In the end, it’s you who your clients want to connect

We live in the era of reality television—just think of the Kardashians.

follow you online.”

The most successful YouTube users—some who are raking in hundreds

with, whether that happens when you do their hair in the salon or if they

of thousands of dollars a year—have been busy posting precious pixels

STRIKE A BALANCE

of their lives every single day for years.

What does success mean to you? Is it generating more revenue, building

“You don’t have a choice: You have to fine-tune your image and get

a strong contingent of followers or creating new business opportunities?

out there if you want to get noticed,” says D’Auteuil. However, that

First and foremost, you need to be honest with yourself to find out what

doesn’t mean anything goes. Both she and N’Sheluvzit agree that you

you are hoping to achieve with your brand. And don’t forget to measure

have to carefully edit what you post. It’s about being the curator of your

your satisfaction, too. That means really loving the brand you're building

personal story—one that will establish and make your brand relevant to

or you aren't going to do it the right way. According to Arianna Huffington,

your target market. For example, N’Sheluvzit steers clear of personal

founder of The Huffington Post, “You don’t need thousands of followers to

information. “I don’t publish family pictures because that’s really not

make an impact on social media. But you absolutely need to be authentic

what my brand as a hairstylist is about,” she says of her Instagram

in the way you are presenting yourself—that speaks volumes.”

account @Palma4Hair. This is also where online etiquette steps in. You would never

Presenting herself in an authentic way is a part of N’Sheluzvit’s brand focus. As she says, “I don’t measure my level of success by how many

bombard your clients with phone calls and emails about booking their

followers I have. I measure how what I do impacts the people around

next appointment, in a similar way over-posting definitely has a negative

me and who really wants to connect with me as a person.”

s a l o n m ay + j u n e . 1 5

PHOTOS COURTESY OF PALMA N'SHELUVSZIT, MARIKA D'AUTEUIL

“That’s what creating a vibrant and dynamic conversation is about.”

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A Perfect Pairing

These blonde bombshells breathe Hollywood flair that mixes with a warm summertime feel and plays with light and dark.

m ay + j u n e . 1 5

salon

Itâ&#x20AC;&#x2122;s all about the blonde! From long and loose to sophisticated updos, these looks scream on-trend for spring.

TRIPLE PLATINUM 86

s a l o n m ay + j u n e . 1 5

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Hair: Lucie Doughty, Editorial Director, Paul Mitchell Makeup: Iris Moreau Styling: Rafael Linares Photos: Darren Tieste

See more photos at SalonMagazine.ca/Collections.

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m ay + j u n e . 1 5

salon

festival bound

Done-undone looks and painted-on shades bring a festival vibe to this chic collection.

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Hair: Rokk Ebony Creative Team, Rokk Ebony Salons, Australia Makeup: Sarah Baxter Styling: Bec Cole Photos: Elizabeth Kinnaird

See more photos at SalonMagazine.ca/Collections.

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pretty inpink â&#x2013;ź

Delicate and pretty, this feminine collection is a breath of fresh air with a high-fashion twist.

s a l o n m ay + j u n e . 1 5

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monkey Business

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professional formulas | professional resulTs™ Model is wearing Monkey Business, hear Me roar and gold Metallic decals

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Hair colour: Stevie English, Stevie English Hair, Australia Hairstyling: Verity Griffiths, Jade Cohen and Kirsty Abbott Makeup: Verity Griffiths Styling: Kelly Hume Photos: Nicole McCluskey

See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 26 Canadian Salon Team of the Year: Salon Saco/Drummond, Montreal Makeup: Sevan Tatoulian Styling: Nancy Richard Photos: John Rawson

What says spring more than fluffy, dreamy locks, wispy cuts and soft pastel hues?

See more photos at SalonMagazine.ca/Collections.

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beauty professional

association

advancing our industry

Watch NAHA live & follow us

Hair by NAHA 2014 Finalist Ludovic Leroy

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CONTESSA GALLERY

Contessa 26 Finalist, Makeup Artist of the Year

Sara Lindsay started in the industry almost 15 years ago. She has travelled the world doing editorial and runway makeup at London Fashion Week and worked with clients like Aveda, while balancing her time on creative photo shoots and managing her store in Saskatchewan.

AVEDA COLOUR OPTIONS EYE SHADOW TRANSFORMER

Sara Lindsay When it comes to entering a hair competition,

to get that dewy beading look.” Using Aveda,

makeup isn’t usually the focus, but it's an

along with other brands, she kept the hair

important aspect to pulling the collection

simple and sleek to finish off this wet look.

together. For Sara Lindsay, it was hair that was the accessory for bringing her vision to life, and the nails and reflective makeup made her collection stand out.

Going for gold

The overall look was brought together with water. Lindsay explains that the initial plan was to photograph the models in a large wading pool, but when the

the nails and then the look fell into place.

weather changed, the team had

“I brought this brand over from the United

to switch it up: “The models

Kingdom to carry in my store and [HandH]

were freezing and covered in

sent these gold ones over, so I knew I

goosebumps, so we came inside

wanted to incorporate them in the shoot,” she

and sprayed garbage bags with

explains, mentioning that these nails have

water to try and replicate the

graced the tips of music royalty including

lining of the pool and that’s what

Beyoncé, Rihanna and Madonna. For the

we ended up with.” As is the case

makeup, Lindsay “wanted something that

in many photo shoots, it didn’t go

was reflective like the nails, so I used a lot

exactly as planned, but the end

of highlighting [and illuminator] with metallic

result came together seamlessly.

s a l o n m ay + j u n e . 1 5

This lightweight moisturizer provided a sheer and iridescent finish, which worked perfectly for the dewy effect Lindsay was going for.

Mermaid crossing

For this collection, Lindsay started with

shades and worked with water and glycerin

AVEDA INNER LIGHT MINERAL TINTED MOISTURE SPF 15

HandH BODY ADORNMENT

These gold nail accessories, which have a celeb stamp of approval on them, were the anchor and inspiration for the reflective quality of the shoot. S

TEXT: ASHLEY KOWALEWSKI, MAKEUP AND NAILS: SARA LINDSAY, PHOTO: KIRIAKO IATRIDIS, MODELS COURTESY OF EDGE AGENCY; INSPIRATION PHOTO COURTESY: HANDH

“This transforms powder eyeshadow into a cream, intensifying the colour” and allowing Lindsay to create that liquid texture on the eye makeup.

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TOLL FREE

12 Benefits pg 77 Abantu pg 32

WEBSITE www.12Benefits.com

800-615-9899

Artistic Nail Design Primal Obsessions pg 91

www.abantu.com/pages/wholesale www.artisticnaildesign.com

Bosley Professional Strength pg 38

800-267-5391

www.bosleypro.com

CND Shellac pg 22-23

800-387-7980

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Contessa 27 pg 98-99

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Cuccio Naturalé pg 93

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Cynos Glamer pg 56

877-5-CYNOS-5

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Elevate Beauty Finder pg 105

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Essie Silk Watercolour pg 61

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Eufora ElixirONE pg 43

800-6EUFORA

www.eufora.net

FHI Heat Stylus pg 28-29

877-FHI-HEAT

www.fhiheat.com

o I’ve enclosed a cheque payable to: Salon Communications Inc.

Gelish Hello Pretty Collection pg 81 GiGi Spa All Purpose Honee pg 97

800-621-9585

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Bill my o VISA Card o AMEX Card

Global Best Beauty pg 103

866-468-2205

www.gbbhair.com

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Great Lengths Master Class pg 59

800-268-2242

www.greatlengthscanada.com

Hot Tools Cool Tools pg 107

800-487-8432

www.hottools.com

expiry date

Joico Hair Shake pg 33

877-426-2590

www.joicocanada.com

______________________________________________ cardholder’s name

Joico & ISO Destination Education pg 108

800-267-4676

www.destinationeducation.ca

o Mr. o Ms. Given Name(s) ____________________________________

Kenra Artistic Collection: Jewel pg 53

800-428-8073

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Kenra Daily Defense Oil pg 51

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Kenra Volume Spray 25 pg 49

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card number

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KMS California pg 45

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Address ___________________________Suite _________

LCN Spring Collection 2015 pg 63

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City _____________________ Prov____ PC ______________

Malibu C Direct Dye Lifter pg 55

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Phone _________________________________________

Marula Oil pg 37

800-793-8790

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Moroccanoil Dry Shampoo pg 18-19

888-700-1817

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Email__________________________________________ Website _______________________________________

o Please email the weekly salonmagazine.ca newsletter o Please send me periodic offers from related companies SECTION B How would you classify this location? o Salon o Spa o School o Manufacturer o Distributor o Franchise o Home Based o Freelance o One of multiple locations with the same owner o Other (specify) ______________________ # of Employees ________________________ What services are provided? o Hair Care o Skin Care o Nail Care o Hair Removal o Spa Treatments o Tanning o Other (specify) What do you do? o Co-owner o Owner o Manager o Hairstylist o Nail Technician o Electrologist o Colourist o Esthetician o Laser Technician o Other (specify) ______________________ ___________________________________

100

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800-310-7554

www.probeauty.org/naha

OPI Brights Collection pg 25

800-341-9999

www.opi.com

Organic Color Systems pg 83

888-213-4744

www.organicsalonsystems.com

Orly Epix pg 30-31

800-275-1111

www.orlybeauty.com

PureOlogy Cleansing Condition pg 20-21

877-625-4735

www.pureology.com

Redken Frizz Dismiss pg 2-3

866-973-3536

www.redken.ca

Redken Green Circle Salons pg 14-15

866-973-3536

www.redken.ca

Revlon Professional Salon Masters pg 6-7

800-387-7980

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Revlonissimo Colorsmetique pg 10-11

800-387-7980

www.revlonprofessional.com

Rusk Styling Collection pg 27

800-726-6247

www.rusk1.com

Schwarzkopf IGORA Royal pg 16-17

800-463-3081

www.schwarzkopf-professional.ca www.schwarzkopf-professional.ca

Schwarzkopf OSiS Session Label pg 4-5

800-463-3081

Sebastian Stylbrid 9 pg 8-9

800-419-3552

www.sebastianprofessional.com

SOMA Colour Enhancement pg 102

866-843-2257

www.mysomahair.com

SpaRitual Gold pg 79

877-SPA-RITUAL

www.sparitual.com

TIGI Copyright Color pg 35

800-259-8596

www.tigiprofessional.com

TIGI S Factor pg 12-13

800-259-8596

www.sfactorbytigi.com

UNITE pg 41 Unwash Bio-Cleansing Conditioner pg 67

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SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 24 Issue 07 s a l o n m a g a z i n e . c a

SALON EVENTS Salon Masters also featured looks from the Revlonissimo Colorsmetique collection and announced actress Olivia Wilde as spokesperson for the brand.

Models walked the stage with Style Masters looks, and texture was definitely in the spotlight. Timothy Kuo and Loretta Tom

Featuring sport, classic and trend looks, the American Crew segment left many in the crowd swooning. Celebrating the

created the looks,

brand’s 20th anniversary,

including neon threads

David Raccuglia spoke of

and pin-tight curls. Adrian Carew was named the Canadian Style Masters finalist and will be off to Rome for this year’s Style

American Crew’s success and presented David Andreas Kykiris as the Canadian finalist for the All-Star Challenge in Rome.

Masters competition. The models donned futuristic

nails complete with LED lights from CND. Jennifer Mather led the team to create unique and inspiring looks for both segments.

For the first segment,

Revlon Professional’s Inaugural Salon Masters Event

Miguel Garcia and

What: On Sunday, March 29, Muzik night club in Toronto

Maurice Fiorio

was overflowing with a crowd eager to see Revlon

spoke about the new

Professional’s first ever Salon Masters event. Hosted by ET

Bellissima collection

Canada personality Rick Campanelli, this show was packed

shot in Ibiza, and Fiorio

with talent and creativity.

led his team in a live styling demonstration on stage.

salonmagazine.ca

When and where: March 29 in Toronto PHOTOS COURTESY OF REVLON PROFESSIONAL

m a y + j u n e . 1 53

salon

101

SALON EVENTS

Soma Colour Enhancement Procedures

Schorem Barbier comes to Toronto What: With the success of their barbering business Schorem, founders Leen and Bertus brought their expertise across the pond

Wash the client’s hair with Soma’s Clarifying Shampoo for a deep cleanse - removing styling and finishing product build-up and allowing for better color penetration.

with the Scumbag Canadian Tour. Specializing in old-school men’s barbering, the Netherlands-based barbers, distilled their barbering techniques while offering inspiration with an on-stage barbering show on the Toronto stop at Tattoo Rock Parlour. In addition, the barbers have also formulated their own brand of pomades, Reuzel, suited for every man from rockers to business types. When and where: March 15 in Toronto

Spray the client’s hair with Soma’s pH-balanced Leave-In Conditioner to even out the hair’s porosity for more even and beautiful color.

PHOTOS COURTESY OF C BELLA PHOTOS

Apply Soma’s Complete Colour. This deposit-only color replaces any demi-color, while not fading like a demi-color (and does not fade brassy). It is great for sensitive scalps!

Style the client's hair as desired using any of Soma's pH-balanced and SD 40 alcohol-free styling products. Low pH products keep the cuticle closed and prevent loss of color. Products with SD 40 alcohol cause immediate fading and dehydrate the hair.

SOMA Hair Technology 1.866.843.2257 www.somaorganics.com Facebook.com/somahair

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salonmagazine.ca

The Best Human Hair Extensions in the World

Backstage at Toronto World MasterCard Fashion Week What: Torontonians headed over to the tents at David Pecaut Square to check out the top trends for fall/winter 2015. When it

New!

Two EXCITING DEBUTS from GBB HAIR!

came to hair and nails, Jorge Joao, lead hairstylist for Redken Canada, and Rita Remark, lead nail artist for Essie Canada, led their teams as they conceptualized the designers’ overall visions. We caught up with both Joao and Remark and their teams to talk upcoming trends. Highlights: Structured hair with clean lines and defined parts was one trend kicking off the week, which was mirrored in the defined nail designs. Joao explained that, for Mikhael Kale, they were going for a “very clean, very symmetrical [look], working with a low ponytail and a very aggressive part. For Pink [Tartan], it was all about the part.” The last half of the week was all about texture, with braided updos seen at Farley Chatto, plaited details at The Wild North and very unstructured styles (not to mention man buns!) seen at Triarchy. For Sid Neigum, Joao wanted “this natural texture, as if you were running your fingers through [the hair].” Remark created faux texture in the soft marble design for Mikhael Kale and incorporated a matte finish and minimalist design at Pink Tartan. When and where: March 23 to 27 in Toronto PHOTOS COURTESY REDKEN CANADA AND ESSIE CANADA

Seamless, Skin-Like, Hand-tied, Tape-on Extensions. 100% invisible, more Natural than ever before. Can be APPLIED IN ONLY 45 MINUTES.

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t: 416.636.1988 • tf: 866.468.2205 • e: info@globalbestbeauty.com salonmagazine.ca

m ay + j u n e . 1 5

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SALON EVENTS SALON PROFESSIONALS

HELPING WOMEN FACE CANCER HEAD ON Your gift of $10 will provide a CHEMO CAP for a woman with cancer. Donate now at lookgoodfeelbetter.ca

Leo Passage Honoured at America’s Beauty Show What: The Beauty Changing Lives Foundation (BCL) paid tribute to the late Pivot Point International, Inc. founder, Leo Passage, for the 2015 Legacy Award on March 21, marking the beginning of the three-day America’s Beauty Show at the Art Institute of Chicago. The award honoured contributions Passage made to the beauty industry for NEXTGEN talent and ongoing education. The event will showcased a presentation by NEXTGEN talent focusing on the Trilogy of Beauty, including StreetWear, Underground and Avant Garde.

AGNES, CANCER SURVIVOR

Highlights: More than 65,000 beauty professionals experienced education seminars, new product launches and live stage segments from brands like Wella Professionals, Redken, Kenra and Paul Mitchell, and men’s cutting and grooming trends were brought to the forefront with the Barbers @ ABS segment,

“While I was going through my cancer treatment, I was determined to face cancer head on. And thanks to Look Good Feel Better I got the help I needed.” Free 2-hour cosmetic and hair workshops for women with cancer.

including a live competition. When and where: March 21 to 23 in Chicago PHOTOS COURTESY OF COSMETOLOGISTS CHICAGO

This fundraiser in partnership with and

LOOK GOOD FEEL BETTER IS A PROGRAM OF THE CANADIAN COSMETIC, TOILETRY AND FRAGRANCE ASSOCIATION FOUNDATION | REG CHARITY #13374 0316 RR0001

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s a l o n m ay + j u n e . 1 5

s a l o n m a g a z i n e . c a

SALON SCOOP

1 Making Moves Brian Ahrens is the new general manager of the Allied Beauty Association. ABA is moving forward with its new business model with Ahrens at the helm. He has 28 years of experience in the professional beauty industry, including his intimate knowledge of the ABA from serving on the board. Mike Parsons has been named the director of sales, marketing and education for Kao Canada Salon Division. Parsons will be leading the Salon Division for the Goldwell and KMS California

LOCATE A DOCTOR YOU TRUST AT

ELEVATEMAGAZINE.COM

brands, working closely with the community of stylists. In addition, Parsons says that he is dedicated to supporting salon partners and enabling them to be successful in their business endeavours. After repositioning the brand, Macadamia Professional has announced two new additions to their team: Karrie Fonte as the assistant vice president of global education and Shannon Aceman as the director of business development in Canada. Both women bring extensive industry experience at various professional beauty roles, along with their expertise and wealth of knowledge, to the company as it continues to

FROM REPUTABLE COSMETIC SURGEONS TO DENTISTS TO DERMATOLOGISTS, WE HELP YOU FIND AN EXPERT YOUâ&#x20AC;&#x2122;LL LOVE.

expand its reach. Sheriff Mehmet of Envy Barbering in London, U.K., made his debut Canadian tour, visiting Montreal, Toronto and Vancouver. A very well known barber and educator in the industry, Mehmet drew crowds to his seminars in each city. Growing up with many generations of barbers in the family, Mehmet teaches traditional techniques and helps students to truly appreciate the craft.

Novvo Etopa, founded by George Civello, is celebrating 10 years of servicing the professional beauty industry for salon and spa equipment. In the past decade, Novvo Etopa has become the go-to for Aveda salon and spa fixtures and custom design.

THE

BEAUTY

FINDER

PHOTOS: TK

2 HAPPY ANNIVERSARY!

FIND DOCTORS AND PROFESSIONAL SKINCARE PRODUCTS ACROSS CANADA!

SEARCH NOW! salonmagazine.ca

m ay + j u n e . 1 5

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105

SALON BY THE NUMBERS

Business Sense

How many salons are there across Canada and how many professionals are self-employed? We break down the basics of the salon industry.

to * 4 6 3,099 ACROSS THE NATION

Number of months you need to provide job placements for Ontario youth to be eligible for funding towards some of the cost for new employees.

Hourly amount you may be reimbursed, through the Strategic Cooperative Education Incentive, if you hire a post-secondary co-op student for 12 or 32 weeks.

and Yukon Territory

7,125

70 9,711 Combined number of salons in British Columbia and Alberta

Total number of salons in Ontario

*Based on Statistics Canada 2013 Census Information 106

s a l o n m ay + j u n e . 1 5

f eo tag at you n e h c Per osts t d (to a g c burse per n i n trai e reim f $390 eeks o b n a um 30 w es c xim up to siness a m r bu es fo for ploye ek) we ining m ra we of t ng ne berta l i r i h in A

Number of non-employer hair and estheic salons across Canada employing contract workers, part-time staff and other non-payroll staff in their salons

SELF-EMPLOYED

53%

Number of self-employed salon-industry professionals in Quebec

Combined average of self-employed salonindustry professionals in North America

SOURCES: CANADA BUSINESS NETWORK, GOVERNMENT OF CANADA; CANADA INDUSTRY STATISTICS, GOVERNMENT OF CANADA; PROFESSIONAL BEAUTY ASSOCIATION, NATIONAL COSMETOLOGY ASSOCIATION; JOB FUTURES QUEBEC, GOVERNMENT OF CANADA

$ * 11,960

Combined total number of salons in Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Prince Edward Island, Saskatchewan

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