1st- 3rd September 2016
The UK’s most exclusive automotive Garden Party
C l assic cars
Contents 03
Welcome
13
Why Exhibit?
17
Event Layout
05
The Salon PrivĂŠ Classic Car Show
14
Who Exhibits?
19-20
Display Options
07
About Blenheim Palace
15
Visitor Overview
22
Entertaining your Clients
16
PR & Marketing
24
Contact
09-12 Programme
02
W elc ome ...to the UK’s most exclusive Classic Car Show.
2015 was a major year for Salon Privé. Not only did the event celebrate its 10th anniversary, but it did so in spectacular style by relocating to historic Blenheim Palace in Oxfordshire, whose stunning Baroque architecture and beautifully landscaped grounds provided a unique backdrop to the UK’s most prestigious & exclusive automotive event. Over the 3 days, in excess of 11,000 enthusiasts, buyers and collectors visited the event making it the most successful edition to date.
Salon Privé is set to return to Blenheim Palace from the 1st to 3rd September – we hope you can join us.
03
The S alon Pr ivé Cl assic C a r Sho w
Whilst there are an ever-increasing number of classic car shows in the UK, none are as exclusive or as targeted as Salon Privé! None have the benefit of the world-famous Chubb Insurance Concours d’Elégance alongside and therefore none can match the calibre of UK and international collectors and buyers who come to show their cars and share their passion with other like-minded owners and enthusiasts.
As we now have more clients wanting to participate than ever before, we have reconfigured the event layout to allow for a dedicated area adjacent to the main entrance for classic car dealers, specialists and restorers. Immediately visible and with its own central bar area, this newly created ‘event’ is sure to attract a lot of interest and will be known as the Salon Privé Classic Car Show.
05
A bo ut Blenheim Pal ac e
Designated a UNESCO World Heritage Site in 1987, it is the home of the 12th Duke of Marlborough and his family as well as the birthplace of one of our most famous fellow countrymen, Sir Winston Churchill. Nestled in amongst 2,000 acres of beautiful Capability Brown-landscaped parkland, it is an experience in itself to visit Blenheim Palace. With excellent facilities and easily accessible via road, rail or air, it is the perfect setting for such a spectacular event and furthermore, with Woodstock on the doorstep and more than 40 hotels in the immediate area, the perfect opportunity to say overnight and fully enjoy the hospitality.
07
C hubb Insur ance Concours D ’elégance J ud gi ng Day Thursday 1st September • 11.00 – 18.00 Full Hospitality Package • £295 pp inc VAT
Pro gr a mme 11:00
Salon Privé Opens/Concours Judging Commences
16:00
English Afternoon Tea Served
11:45
Pommery Champagne Reception
17:00
Chubb Insurance Class Winners (Cars and Motorbikes) Announced
12:00
Lobster Luncheon Served
18:00
Salon Privé Closes
14:00
Chubb Insurance Concours d’Elégance Parade
09
Boodl es L adi es’ D ay Friday 2nd September • 11.00 – 18.00 Full Hospitality Package • £295 pp inc VAT
Pro gr a mme 11:00
Salon Privé Opens
14:00
Chubb Insurance Concours Car Parade
12:00
Supercar Parade
15:45
English Afternoon Tea Served
12:00
Pommery Champagne Reception
16:00
Salon Privé Sale Commences (Auction Marquee)
12:30
Lobster Luncheon Served
18:00
Salon Privé Closes
10
T he Salon Pr ivé Superca r Show Saturday 3rd September • 11.00 – 18.00 Full Hospitality Package • £295 pp inc VAT
Pro gr a mme 11:00
Salon Privé Opens
15:45
English Afternoon Tea Served
11:30
Chubb Insurance Classic Cars Parade
16:00
The Salon Privé Sale commences (Auction Marquee)
12:00
Pommery Champagne Reception
17:00
Salon Privé Closes (South Lawn)
12:30
Lobster Luncheon Served
17:00
Pirelli Prestige & Performance Grand Finale (Great Court)
14:00
Salon Privé Supercar Parade
18:00
Pirelli Prestige & Performance Competition Closes
11
T he P irelli Pr e stig e & per for m a nce comp et i t ion Saturday 3rd September • 11.00 – 18.00 Combined Ticket Package • £114 pp inc VAT
Pro gr a mme 11.00
Event Opens (Great Court access)
17:00
Salon Privé Closes (South Lawn)
11.30
Chubb Insurance Classic Cars Parade (Great Court)
17:00
Pirelli Prestige & Performance Grand Finale (Great Court)
14:00
Salon Privé Supercar Parade (Great Court)
18:00
Pirelli Prestige & Performance Competition Closes
14:30
Salon Privé Access (Hospitality)
*Please note that entry to Salon Privé on the South Lawn is only permitted
15:45
English Afternoon Tea Served (South Lawn)
after 14:30 with the Combined Ticket Option.
12
W hy E xhibit? A key feature to Salon Privé is the Chubb Insurance Concours d’Elégance, regarded by many as the UK’s most exclusive, professionaly judged Concours and renowned for its ability to attract some of the most prolific and valuable classic cars in the world along with their wealthy owners.
This is particularly opportunist for the dealers and restorers who, at the same time as selling cars, can meet and network with new clients as well as entertain existing ones. It is a rare opportunity indeed to have so many buyers and collectors in one place at one time.
At Salon Privé, cars are sold and relationships strengthened and for the Classic Car world it is a fixture not to be missed.
13
W ho E xhibits? Prestige dealers and restorers. As with the automotive and luxury sectors of the event, the aim with the Salon PrivĂŠ Classic Car Show is to focus on the upper end of the market and create an independent event with its own identity.
With only a limited amount of space available, brands are selected for their profile and invited to participate with either 2, 3 or 4 car displays.
E xhibitors that attended in 20 15 include:
BIENVILLE STYLE GUIDE
Bienville Legacy Lockup
NOTE PDF can be open in Adobe Illustrator as Vector Art. Note Layers, top layer is instruction bottom layer can be used as print or modifiable final art
GRAPHICAL STANDARDS
LOGO USAGE
PMS 186
Standard
3D Effect
A
A
C=0
M=0
Y=0
C = 100
M = 79
Y=0
C=0
M = 76
Y = 83
C=0
M = 76
Y = 83
C = 20
M = 35
Y = 100
K=0 .com
C = 10
M = 25
Y = 100
K=0
A = the minimal space that should be empty and kept clear of all other graphics text and logos.
A
K = 100 K = 27 K = 20 K = 11
B = the proportional relation between the emblem and logo type.
4xB
1/2 x B B
A A A A
A A
1/2 x B
PMS 8100 C C = 10
14
M = 15
B
2xB
Y=5
K = 20
Vi si tor O vervi ew After 10 years, Salon Privé has established itself as the UK’s premier event for the luxury and classic automotive segments attracting HNW collectors, buyers and enthusiasts from across the country as well as overseas.
Maintaining a high ticket price has ensured that the event continues to attract the ‘right’ crowd without crowding and relocating to Blenheim Palace will only enhance this as guests find it easier to reach from further afield, with many driving and staying locally in 1 of the 40+ hotels within the area.
An itemised breakdown of this year’s figures are shown below:
Total Guest figures per day
2015
Thursday VIP Guests
1,838
Friday VIP Guests
2,080
Saturday VIP Guests
1,794
Total
5,713
Saturday Public Day Guests
5,315 11,028
Total Guests Overall
2013 2014 2015
Visitor Attendance figures Supercar/Luxury Brand Key Clients
1,254
1,040 1,223
1,610 2,448 Paying Guests
2,598
719 Sponsors’ Key Clients
382
596
Concours Classic Car Owners 804
744
762
392 389 Invited Guests
261
287 233 Journalists
273
Total
4,413 5,236 5,713
15
The Cl assic C ar Sho w
T h e C l as sic C a r Sho w
1st-3rd September 2016 • Blenheim Palace
1st-3rd September 2016 • Blenheim Palace
for t ickets vi si t www.salon prive c onc o urs . c om Concours d’Elégance Sponsor
Associate Sponsors
Art Fair Sponsor
Media Partners
Digital Partner
Pr & M arke ting 2015 was a turning point for Salon Privé as it relocated to a more central as well as permanent location and consequently, the opportunity to reach a far wider audience is now significantly greater than ever before.
PR will continue to be managed by our partner agency, Torque PR, who will focus on regular B2B & B2C communications throughout the UK as well as international automotive trade & consumer press.
for tickets visit www.salonpriveconcours.com Concours d’Elégance Sponsor
Associate Sponsors
A strategic marketing campaign designed to increase both national as well as international visitor awareness and drive ticket sales will be managed by our internal team. Regular HTML updates and direct brochure mailing to our existing database will be supplemented by strategic collaboration with media groups active within the HNW / lifestyle segment and closer to the event, digital banner advertising will spearhead the final push.
16
1-3
Art Fair Sponsor
Media Partners
Digital Partner
Salon Privé Main Event
Test Drive & Demonstration Vehicles
The Pirelli ‘Prestige & Performance’ Competition {Saturday only}
E vent L ayo ut Located on the beautiful South Lawn of Blenheim and in close proximity to the Palace itself, the event is fully enclosed with clearly designated areas for the different sectors which are as follows: ·
The Salon Privé Supercar Show (OEMS & Retailers)
·
The Luxury Brands Village
·
Chubb Insurance Concours d’Elégance
·
The EFG Art & Memorabilia Fair
·
The Salon Privé Classic Car & Restorers’ Show
·
The Salon Privé Sale
·
The Hypercar Collection
·
The Royal College of Art ‘Concours of the Future’ Exhibition
·
Concepts & Prototypes
·
The Pirelli Prestige & Performance Competition (Great Court)
17
Displ ay Options • T he Eq uipped Pa cka g e Whatever your budget and however large your display, equipment is consistent throughout the event ensuring an overall clean and elegant look and feel. Dispensing with the customary and costly stand build of most events, our option is simple as well as both time and cost effective. What’s more, we install and dismantle the equipment allowing you to focus on the event itself.
The package includes white picket fencing to the 4 corners, 1 table, 4 chairs, 1 parasol and company logo board and plot are available for 2 , 3 and 4 car displays. Alternatively and shown overleaf, is a new option this year; the bespoke equipped package.
19
Displ ay Options • The Be spoke Eq uipped Pa cka g e
As an example, illustrated is Ferrari’s display from 2015. With limited space available, we have created just 2 of these premium bespoke equipped packages for the newly configured Salon Privé Classic Car Show this year. Offering significantly greater brand visibility thanks to the 8m rear wall, this upgraded package also provides you with the opportunity to present cars for sale whilst entertaining new and existing clients within the adjoining private marquee. Decked flooring, wall lining, lighting, picket fencing as well as a hospitality package comprising 15 full hospitality tickets is also included.
20
Entertaining yo ur guest s
Salon PrivĂŠ is famed for its signature dish of lobster, free-flowing Pommery champagne and quintessentially English Afternoon Tea. The tickets that you offer to your guests are fully inclusive and ensure that they can fully enjoy their day without having to queue or be asked for money every time they want a drink.
Whether you choose to entertain your guests casually in proximity to your display or opt for one of the spectacular indoor private dining options for a more exclusive gathering, we can offer a variety of options to suit all group sizes and budgets.
22
The Great Hall
The Saloon
The Long Library
The Orangery
Contact D av i d Ba g l e y
C at P u x l e y
Sales Director
Account Manager
+ 44 (0) 1753 827 607
+ 44 (0) 1753 827 638
+ 44 (0) 7786 542 535
+ 44 (0) 7583 823 658
david@salonpriveconcours.com
cat@salonpriveconcours.com
24
www.salonpriveconcours.com Brought to you by Performance Events Ltd. • 57 Victoria Street • Windsor • Berkshire • SL4 1EH • General Enquiries 0808 100 2205
Concours d’Elégance Sponsor
Associate Sponsors
Photography by: Max Eary (Official Photographer) • Mark Bowden • Jason Dodd • Matt Thompson • Tom Horna of Autohouselondon.
Art Fair Sponsor