IKEA ART EVENT 2017

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I N T ROD U CT ION


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PH OTOREALIST IC

Photography is an art form used to capture a literal viewpoint at a specific time in a specific place, it documents a real life. When photographing, the artist has the ability to provide and explore certain details that the naked eye may ignore. When we see an image that is photorealistic we imagine the textured surface and most will experience an urge to physically touch the image in order to attai n a

sense of release to clarify that it is just an image and not textured. The IKEA Art Photography collection 2017 consists of 5 posters exploring 5 different textures of rugs available to purchase in ikea. The collection reflects the detail that can be found in a simple everyday comforting object that many will have in their home. The micro lens photographs explore the beauty of colour and texture.

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I N T ROD U CT ION

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TH E T EXT U RE S

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TH E T EXT U RE S

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ACRYLIC COTTON HEMP POLYPROPYLENE SYNTHETIC LATEX WOOL

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TH E T EXT U RE S


AC RYLIC

AC RYLIC I KEA ART EVE N T 201 7 The exposure of the bright yellow colour palette contrasts with the shadows created by the hand looped acrylic fabric which in turn generates an almost fluffy texture. The ability to grasp the detail of each loop

permits you to appreciate the manufacturing process of the rug and how each loop is created to be of exact size and the comforting texture this then creates.

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AC RYLIC

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AC RYLIC

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S i ze: 6 1 x9 1 cm

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AC RYLIC

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COT TON & WOOL BLE N D

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COT TON & WOOL BLE N D The complimenting colour palette portrays a feminine quality to the soft textures which when exposed though a micro lens appears to present a rough finish.

The blend of both cotton and wool increase the thickness of the finished fabric which improves the cosiness of the executed product.

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COT TON & WOOL BLE N D

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COT TON & WOOL BLE N D

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S i ze: 6 1 x9 1 cm

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COT TON & WOOL BLE N D

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HEMP

HEMP I KEA ART EVE N T 201 7 Hemp provides a prickly detail that you may not expect to find in a object which aims to provide a comfort. This texture i s captured aptly through the micro lens and supplies

a 3D aspect to the photograph. The contrast of colours emphasises the striking pigments of the the blue against the monotonous tones of the beige.

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HEMP

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HEMP

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S i ze: 6 1 x9 1 cm

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HEMP

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POLYP ROPYLE N E

POLYP ROPYLE N E I KEA ART EVE N T 201 7 The colour palette is vibrant and alluring due to the synthetic fibres used to create this product. Polypropylene is bonded together by entangling fibres mechanically, this allows

the micro lens to expose an irregularity in the texture. The disarranged finish on the individual sections of the rug creates an sensory appealing image.

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POLYP ROPYLE N E

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POLYP ROPYLE N E

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S i ze: 6 1 x9 1 cm

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POLYP ROPYLE N E

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SYN TH E T IC L AT EX

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SYN TH E T IC L AT EX

The micro lens photograph emphasises the harsh attributes of synthetic latex and highlights the amount of fibres used to construct the soft texture of

the rug. The length of the strands contribute to the realistic finish of the image whilst also providing a 3D aspect highlighted by the desaturated colour palette.

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SYN TH E T IC L AT EX

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SYN TH E T IC L AT EX

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S i ze: 6 1 x9 1 cm

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SYN TH E T IC L AT EX

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PH OTOREALIST IC

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ALL ARTWORK AVAI L ABLE TO P U RC H AS E AT I KEA STO RE S AN D ON LI N E AT I KEA.COM/ ART PH OTOG RAPHY

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