TEXTILE VIEW
ATTACHMENT
MAGAZINE
WINTER 2017
A/W 2017 WOMENSWEAR: Concept and Analysis Inspiration / Colours / Materiality / Fashion Ambience Colour Palette Embellishment Detail Marketing Strategy Attachment for Sale / Inspiration
D € 59 F € 59 I € 59 ISSN 1384-5306
WINTER 2017 WOMENSWEAR INSPIRATION
Attachment CONCEPT AND ANALYSIS: SAMANTHA NELSON
When we are young we form a strong bond with a comforting object, this is supported by the attachment theory explored by many physiologists. For many this object is a soft toy or a cosy blanket. The comforting object usually doesn’t offer us anything other than a sense of stability and contentment. As we grow older we begin to appreciate more practical objects that are functional and ultimately benefit our everyday lives like mobile phones or even larger objects like cars. This need and appreciation for function over sense of security can be seen as a result of us maturing, however in times of an emotional need many of us do crave that comfort that we remember attaining from the attachment to our childhood object. This attachment could possibly be reinforced by activating the senses and connection with the touch and smell associated with the comfort object, for example a soft fabric. Although the bond you can recreate using this form of deception is not organic it will still provide the recipient with a level of contentment. IMAGERY ON OPPOSITE PAGE: OUR TEDDIES BY SAMANTHA NELSON
WINTER 2017 WOMENSWEAR INSPIRATION
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TEXTILE VIEW
Attachment I N SPIRATI ON This trend explores the attachments we may have with objects and how we can translate those emotional bonds into a readable trend. This attachment could be reinforced by engaging the senses or even just a case of basic nostalgia itself. The reinforced attachment to an object could be triggered from using referential prints/wording or a soft fabric causing the beholder to reminisce about their blanket for example. Due to modern day stresses, more and more adults are exploring alternatives to destress and create a comfortable environment in which they can relax and feel at ease. Big fashion houses like Chanel and Moschino are buying into a belief in consumer reminiscence by exploring references like teddy bears and doll houses which has proven successful over the last two seasons. This trend will continue to gain a focused interest with the influence and attention on the connotations of comfort being highlighted with colour and fabric texture.
C O LO UR S Subtle warm tints that compliment the softness and comfort: soft whites, dusty pinks and biscuit beige. Harsh bold hues to highlight the gender specific connotations: fuchsia pinks, bitter orange and sunny yellows. Glowing pristine white and shadow black used to support the subtle tones and to avoid over exposure.
M AT ERI ALI T Y Lightweight soft fabrics emphasise the comfortable silhouettes which contrast to the stark structures created using stiff rough fabrics. Matte textures create a base for the layers of contrasting surfaces highlighting the translucency of the tulle against the comfort of the jersey and fur. Feminine silhouettes built to extenuate the curvaceousness of the structures to support the ideologies of stereotypical female body with options of heavier fabrics to conceal and offer a sense of privacy.
FASH I O N AM BI ENC E Two distinct fashion forms exist here. One is focused on the bright colours associated with a gender specific stereotypical female upbringing and the other is concerned with soft textures and form inspired by the touch of an attachment object such as a teddy bear. The two forms contrast with each other but they also compliment and potentially work well when combined. Overly embroidered garments exposing unmellowed references sculptured into feminine silhouettes. In differentiation to this, oversized soft and essentially functional jackets to provide the senses with basic comfort.
1. BRIC-A-BRAC GUIDE/ BYGONE TIMES 2. NIM BY NIAMH CONWAY 3. PRE SPRING 16 BY SHRIMPS HTTP:// SHRIMPS.CO.UK/ COLLECTIONS/PRESPRING-LOOKBOOK 4. MOSCHINO A/W 15/16 HTTP://WWW.VOGUE. CO.UK/FASHION/AUTUMNWINTER-2015/READYTO-WEAR/MOSCHINO/ FULL-LENGTH-PHOTOS/ GALLERY/1356411 5. TELL ME WHEN YOU’RE READY BY PAOLA PIVI HTTP:// WWW.LIFESTYLEASIA. COM/HK/EN/SCENE/ PARTIES/EVENTGALLERY/GALLERY-ARTBASEL-HONG-KONGVERNISSAGE-2015/ 6. COMFORT BLANKET BY GRAYSON PERRY HTTP://WWW.NPG.ORG. UK/SHOP/SHOP-LIST. PHP?SHOWPRODUCTDETAILS=7526 7. DOLLS HOUSE BY CHANEL HTTP://WWW. THEGUARDIAN.COM/ FASHION/2016/JAN/26/ KARL-LAGERFELDTAKES-CHANEL-NATURETRAIL-PARIS 8. EYE TRIA BAG CHARM BY FENDI HTTP://WWW. FENDI.COM/GB/KEYCHARMS--EYE-TRIA-INPINK-FUR-AND-SHEEPSKIN/P-7AR4625Q8F0780 9. CLIO PEPPIATT BY ELYSE BLACKSHAW HTTP://NOCTISMAG.COM/ TAG/ELYSE-BLACKSHAW/
WINTER 2017 COLOUR PALETTE
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1. R=19 G=19 B=21 2. R=45 G=44 B=40 3. R=85 G=85 B=93 4. R=7 G=14 B=40 5. R=42 G=34 B=45 6. R=24 G=44 B=107 7. R=9 G=72 B=90 8. R=61 G=141 B=138 9. R=122 G=45 B=117 10. R=255 G=73 B=147 11. R=231 G=99 B=201 12. R=219 G=168 B=209 13. R=168 G=156 B=132 14. R=243 G=235 B=102 15. R=215 G=201 B=174
TEXTILE VIEW
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NIM BY NIAMH CONWAY 1. SAMPLE ONE 2. SAMPLE FIVE 3. SAMPLE FOUR 4. SAMPLE TWO 5. SAMPLE SEVEN 6. SAMPLE TWELVE 7. SAMPLE EIGHT 8. SAMPLE THREE 9. SAMPLE SIXTEEN
WINTER 2017 WOMENSWEAR INSPIRATION
Embellishment detail GARMENTS: NIM BY NIAMH CONWAY
Embellishment inspired by the birds-eye view of the bedroom of Niamh Conway, the designer. Each embellishment is hand picked to represent the details discovered when appreciating the objects found in the bedroom. The objects have been accumulated over her twenty two years of growing, designing and collecting.
IMAGERY: NIM BY NIAMH CONWAY PHOTOGRAPHED BY SAMANTHA NELSON
WINTER 2017 WOMENSWEAR INSPIRATION
WINTER 2017 WOMENSWEAR INSPIRATION
WINTER 2017 MARKETING STRATEGY
TEXTILE VIEW
Attachment PRODUC T Placement of fashion garments and accessories in nostalgic settings to highlight context and expose referential links. Both subtle and conspicuous references to guide the consumers emotions to their attachment object from their youth and apply that response to the new product causing a desire. Settings could be as obvious as a children’s play room or as abstract as jumble sale for example in order engage the memories of having to sell attachment objects as a plea to mature. Regarding the latter, the product would take on the responsibility of replacing the attachment object and also provoke rebellious perception to convince the mature consumer to purchase.
M ARKET PRO FI LE High end luxury brands can adhere to this trend for their product placement and marketing just as well as independent high street commercial brands can. It is crucial to decide on a specific setting and consumer referencing which will flow through the product and marketing in order not to confuse the consumer and the expected consumer gratification. It is crucial to maintain one tone of voice when marketing a new product/launching a campaign. The advertisement of the product and the pricing should compliment each other and reflect the brand personality which in turn is aimed and developed with the consumer in mind. This trend relies mostly on consumer observing and recording the links between their childhood and attachment object and the way the product/campaign is referencing this, covering many personal memories.
IMAGERY ON OPPOSITE PAGE: BRIC-A-BRAC GUIDE/BYGONE TIMES
WINTER 2017 WOMENSWEAR INSPIRATION
Attachment for sale GARMENTS: DREAM ON BY ALLYSIA LAWRENCE LOCATION: BURSCOUGH CARBOOT MODEL: SHANNON
Engage the consumers demand for pre-maturity gratification through use of nostalgic referencing to highlight the attachment object. Recreating settings in which the product is literally available for purchase portrays realism and enables the consumer to vision themselves owning and enjoying the product.