SAMANTHA
BLACK
PORTFOLIO
2018
table of contents
00
Yaeji
04
Bibliophobia
12
Square Wave
24
Muu Milk
32
logo, album cover, poster design
publication
branding, logo, poster design
logo, packaging
02
My personal philosophy of design is simple, keep it simple. Whatever you are designing, simplicity always works. Eliminating complexities in your processes, design, and life creates a more streamlined and effective solution which help you reach your end goal faster.
Salt Lake City, UT
(801) 668 8610
samanthalouise148@gmail.com
Samantha Black Graphic Designer Education
Experience
Skills
2014 – Current
Weber State University – BFA Graphic Design 3.5 GPA
2011 – 2014
Northridge High School – Business and Marketing Sterling Scholar, 3.9 GPA, Highest Honor Roll
2018 – Current
WSUSA Graphic Designer
2014 – Current
Starbucks Shift Supervisor
Software
Photoshop, Illustrator, InDesign, AfterEffects, Lightroom
Abilities
Critical Thinking, Strategic Thinking, Collaborating with a team
yaeji 04
Content
Logo Event Posters Album Covers Problem
Yaeji, a Korean American music producer, has no current graphic identity. Solution
I put a face to a name, literally. Yaeji’s logo is fun and quirky just like her, is representative of her korean culture but also represents something everyone can understand, a face.
06
08
10
bibliophobia
12
Content
Publication Problem
Create a coffee table book illustrating different phobias. The book needs to be simple yet elegant, easy to navigate, easy to understand, and aesthetically pleasing. Solution
I made each phobia an icon which made them extremely simple and easy to understand. The minimal text and bold titles make the book a breeze to navigate and overall nice to look at.
16
22
square wave
24
Content
Logo Event Posters Problem
Squarewave is a synthesizer store in Salt Lake City UT. Their branding needed a revamp to reach younger and harder to reach customers who may not know a lot about electronic music. Solution
I made Squarewave’s new logo simple, clean, and friendly. It’s easy to read, easy to remember, and easy to use.
26
28
30
muu milk
32
Content
Logo Packaging Problem
Muu Milk is trying to brand their milk to reach a younger audience, they want a simple and clean logo that will attract someone to stop a look, then buy their bottles of milk. Solution
I integrated the “Muu� name into a cute simple cow. The simplicity and straighforwardness of this logo will attract a young audience and at least make them pick it up to see what Muu is all about.
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