Resource | May 2011

850 Woodside Way, San Mateo, CA 94401 | www.samcar.org | (650) 696-8200 | fax. (650) 342-7509

Resource Monthly Calendar • Message from SAMCAR • Market Update

May 2011

Message from SAMCAR

Changes, Appreciation, and Marketing Tools Meet In May! Industry Veteran Chosen For Staff Position We are proud to announce that real estate industry veteran, Paul Stewart is the new Government Affairs Coordinator for SAMCAR. He brings to SAMCAR more than 25 of years of government relations experience.

Most recently, he worked as VP for Government Relations for Ridium Renewable Power Corporation. Paul has also served as President and CEO for the Sunnyvale Chamber of Commerce; CEO and GAD for SCCAOR, Director of Public Affairs for the California Apartment Association and Executive Director/GAD for the Home Builders Association. Please welcome Paul! We wish departing Alex Khalfin luck in his new role at the TCAA. Kudos to RSVP Leaders!

On May 16 through 18, dozens of SAMCAR volunteers will lend their assistance at the homes of seniors throughout the County during RSVP Week. Special kudos to SAMCAR REALTORS® and RSVP Co-Chairs, Alan Louie and Dave Zigal for their help in making this year’s RSVP week run smoothly. Look for pictures of RSVP week on SAMCAR’s Facebook fansite at facebook.com/samcar.fans Nationwide Open House Weekend Be part of an epic home marketing event! During the weekend of June 4 through 5, REALTORS® throughout the nation will be holding their listings open during Nationwide Open House Weekend. NAR is helping spearhead this event and SAMCAR invites you to participate! We will be providing free REALTOR® balloons for you to place on your open house signs and will be working with other real estate association’s to create region wide media interest in this event. Go to www.samcar.org/NOHW for more information.

RE/Tech Education “Get a Marketing Facelift: Go from Old News to Bold News Using Web Marketing” (Cost: $20) Thursday May 19, 2011 from 1:30 to 3 p.m.

Hilda Ramirez (Got2BSocial) a well-regarded real estate social media/web marketing trainer, will teach you how to be an attraction-based marketeer and what it takes to compete as a 2.0 REALTOR®. Learn what influences the search engines and how to get noticed online and capture the attention of prospects using web tools, social site features and strategies to keep clients and attract new ones. for inquiries regarding editorial content please contact julie ziemelis (public affairs director)

juliez@samcar.org

register for most classes and events by calling samcar at

unless otherwise noted location is samcar

(650) 696-8200

850 woodside way, san mateo

Monday

Tuesday

26

27

2

3

9

8:30 a.m. Combined Meeting (229 w. 20th ave., san mateo)

10

MLS Modules 10 a.m. Homepage (MOD1) 11 a.m. Search (MOD2) 1 p.m. Email/save search (MOD3) 2 p.m. Customization (MOD4) 3 p.m. CMA/FAQ (MOD5)

17

16

5:30 p.m. YPN Mixer (celias, 504 peninsula ave., san mateo)

RSVP (REALTOR® Service Volunteer Program) www.samcar.org/RSVP

24

23

30

7:15 p.m. Giants vs. Marlins $42 (at&t park, san francisco)

31

SAMCAR Office Closed for Memorial Day

all day

find the full class schedule online at

www.samcar.org/Education

Get a Marketing Facelift Go from

old news to bold news Using Web Marketing

Thursday, May 19 1:30 to 3 p.m. at SAMCAR Instructor Hilda Ramirez (Got2BSocial) | Cost $20 Learn what influences the search engines and how to get noticed online and capture the attention of prospects using web tools, social site features and strategies to keep clients and attract new ones.

To register, call (650) 696-8200

may 2011

view the full calendar online at

www.samcar.org/Calendar Wednesday

Thursday

29

28 4

Saturday

Sunday

29

30

1

7

8

14

15

21

22

28

29

04

05

Legislative Day (california state capitol, sacramento) www.samcar.org/legday

5

Pacifica Legislative Committee Meeting Meeting postponed due to C.A.R. meeting date conflict (450 dondee way, suite 7, pacifica)

6

9:30 a.m. Coastside Legislative Committee Meeting (235 Main Street, Half Moon Bay)

12

8 a.m. GRI 113: Real Property, Tax and Exchanging ($149) www.eDesignations.com

13

all day

11

Friday

11 a.m. Lunch & Learn: Microsoft WORD Flyer

10 a.m. Cultural Diversity – Equal Opportunity Committee

18

9:30 a.m. Peninsula Legislative Committee Meeting

19

25

11:30 a.m. Special Events Committee Meeting

26

01

JUNE

02

1:30 p.m. “Get a Marketing Facelift: Go from old news to bold news using web marketing” ($20)

20

27

9:30 a.m. Pacifica Legislative Committee Meeting (450 dondee way, suite 7, pacifica)

learn more about upcoming events at

www.samcar.org/Events

03

Nationwide Open House Weekend www.samcar.org/NOHW

for advertising reservation and pricing information, please contact dalen gilbrech

dalen@samcar.org or (650) 696-8206

advertisement

Monthly Calendar | may 2011

Keep an eye on your mailboxes this month as samcar’s newest publication is on its way to you. The Focus semiannual report is our first ever direct mail publication to our members and covers Association activities and achievements over the past quarter − including pictures of you at our events! While we want you to revel in all the tangible goodness of the print edition, if you just can’t wait you can also get a preview of the Spring 2011 Focus online at

www.samcar.org/Focus

10 a.m. “Make More & Keep More, When You Become a Certified Risk Management Resource” ($25) 11 a.m. Holiday Tour Deadline

Market Update

Find monthly sales statistic reports online at www.samcar.org/stats

SAMCAR Resource | Market Update | may 2011

Median Price for SAN MATEO

may 2011 | Market DatA

Good news: Sales Rise 65% From February to March The median home price for a single family home in San Mateo County increased from $634,000 in February to $700,000 in March 2011 a 10% increase, according to sales statistics from SAMCAR as supplied by MLSListings Inc. In comparison, the median price of a home was $800,000 in March 2010, a 12.5% drop year over year. This is a reflection of the tax credit energy still in action from last spring.

Median Price for PACIFICA

Closed sales really popped from February to March. In February there were 221 closed sales countywide. In March, that number increased 65% to 366 and is higher than the 322 recorded in March 2010.

7-day Median Price

Inventory continues to increase, as sellers test the waters.

Inventory rose 7 % from 1541 in February to 1651 in March. 675 new homes came on the market in March compared to 692 last year and 574 in February.

monthly association and market update of the san mateo county association of realtors®

learn more online at

www.samcar.org or call us at (650) 696-8200 Distribution SAMCAR Resource is published monthly by the San Mateo County Association of REALTORS®, 850 Woodside Way, San Mateo, CA 94401 and distributed to more than 3,000 recipients. E-mail your questions or comments to samcar@samcar.org

The 2011 Spring market is continuing to hold steady as evidenced by trends in the inland and coastal markets.

Active Spring Market According to Altos Research Data Altos Research’s April 2011 trend charts and housing data for cities in San Mateo County, generally shows a steady pace of price stability with some hiccups in cities like San Carlos and Millbrae. The charts above show that the Peninsula and Coastal markets are showing a healthy spring market.

Editorial Contributions

Steve Blanton, SAMCAR Executive Officer Michon Coleman, Director of Government Affairs Julie Ziemelis, Director of Public Affairs Paul Stewart, Government Affairs Coordinator

Art Direction / Editorial Design Dalen Gilbrech, Publications Designer

Board of Directors

Sue Vaterlaus, 2011 President Anne Oliva, President-Elect Phillip Houston, Treasurer Robert Brisbane, Director Bobbi Decker, Director Suzan Getchell-Wallace, Director Karon Knox, Director Dennis Pantano, Director John Prouty, Director Jennifer Tasto, Director Corrin Trowbridge, Affiliate Director Michael Verdone, Director Frank Vento, Director Diane Wilson, Director David Zigal, Director

thank you to our

2011 Annual Sponsors gold

Carr, McClellan Prof. Law Corp bronze

The Examiner find more information online at

www.samcar.org/Sponsorship Questions about Sponsorship?

Please contact Nasreen Wills at (650) 696-8220 or nasreen@samcar.org

the san mateo county association of realtors®

Our mission SAMCAR is a trade association organized to ensure professionalism, protect property rights, promote the ownership of real property, and help members achieve success.

Data provided by Altos Research LLC

Copyright © 2011 |

MASTHEAD

The percent of list price received dropped from 97.25% in February to 96.60% last month and year over year was 97.87% in 2010. Showing high end buyers are out looking for deals and sellers are making concessions, in Hillsborough the percent of list price sank to 88.70% in March with 20 closed sales. Showing that the investment market is still going strong, East Palo Alto was getting 100.56% with 12 closed sales.

90-day Median price