10 things
10 THINGS YOU NEED TO KNOW ALL ABOUT GRAPHIC DESIGN.
there is no such thing as right and wrong when it come to your design, be as experimental as possible. we learn from our mistakes, so experimenting lots will ensure we have lots to learn from.
1. GRAPHIC DESIGN
d a r e t o ebnte r e id ff try and break the mold, think outside the box and create something completely unique and special, design should be exciting.
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GRAPHIC DESIGN FOLLOWS A STRICT SET OF RULES ANDPRINCIPLES, MAKE YOURSELF AWARE OF THESE... THEN CHALLENGE THEM.
G RAPHI C DESIGN
LEARN the rules then break them
2. 10 THINGS...
GRAPHIC DESIGN
10 THINGS...
METAPHOR
This term is used to represent the whole or vice versa
Used to transfer the meaning from one image to another. Although the image may have no close relationship, a metaphor. conveys an impression about something relatively unfamiliar by drawing a comparison between it and somthing familiar. ie: THE BIG APPLE people transfered the meaning to a good place.
metonymy
VISUAL LITERACY SYNECDOCHE
Understanding the visual language of design is really important. Here is an example of a visual synecdoche, metaphor and metonymy.
3.
- Symbolic image that is used to make reference to something with a more literal meaning.
Semiotics plays a massive role within Graphic design. To break it down, it includes a sign, signifier and symbol. Remember the three ‘s’ words of semiotics.
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GRAPHIC DESIGN
SIGN. SIGNifier. symbol.
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a “logo” or image that represents a company or organisation the branding and what the company represents. the image used which doesn’t have to be an exact depiction of the product.
IT IS IMPORTANT TO LEARN THE FUNDERMENTALS OF TYPOGRAPHY, BEING ABLE TO UNDERSTAND AND UTILISE JARGON OF TYPOGRAPHY, WILL HELP YOU YO DEVELOPE A DEEPER UNDERSTANDING.
5. GRAPHIC DESIGN 10 things...
As a graphic designer, it is imperitive that you pick the right catagory of type for the right purpose. e.g. block type for headers and titles. Making the wrong choice can seriously reduce the legibility and readabilty.
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GRAPHIC DESIGN
GOTHIC SCRIPT BLOCK ROMAN
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these are the four main catagories of typography. gothic type is san serif, simple and easy to read. Script font derives from the calligraphy. Block typefaces are easy to read from a distance, and are high impact, hence the reason it is used for headlines and titles. roman type is a serif fonr mainly used for body copy.
THIS IS ANOTHER AREA WHERE IT HELPS TO KNOW YOUR TERMS. IT NOT ONLY CLEARS THINGS UP FOR YOURSELF BUT PLEASES THE TUTOR THAT YOU CAN USE THE APPROPRIATE TERMINOLOGY.
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GRAPHIC DESIGN
A TYPEFACE IS FORMED BY THE LETTERS NUMBERS AND SYMBOLS. A TYPEFACE IS USUAL PART OF A LARGER TYPE FAMILY OF RELATED DESIGN. THE INDIVUAL TYPEFACES HAVE THEIR OWN NAME SUCH AS; BOLD, ITALIC AND LIGHT
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A FONT ON THE OTHER HAND IS ONE WEIGHT WIDTH AND STYLE OF A TYPEFACE. PRIOR TO SCALABLE TYPE THERE WAS LITTLE DISTINCTION BETWEEN THE TERMS FONT, FACE AND FAMILY. THE TERM FONT IS THE MOST COMMONLY USED TERM.
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legibility and readability. “I cdn’uolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg: the phaonmneel pweor of the hmuan mnid. Aoccdrnig to a rseearch taem at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Scuh a cdonition is arppoiatrely cllaed Typoglycemia . “Amzanig huh? Yaeh and you awlyas thguoht slpeling was ipmorantt.”
Readability is the ease in which text can be read and understood. It is influenced by line length, primary secondary leading, justification, typestyle, kerning, tracking, point size. Readability is the ease in which text can be read and understood. It is influenced by line length, primary secondary leading, justification, typestyle, kerning, tracking, point size.
Graphic design is all about communicating and sending out a message, but does somethong have to be legible and readable in order to do so?
GRAPHIC DESIGN
Legibility is the degree to which glyphs (individual characters) in text are understandable or recognised based on appearance.
8.
IT IS IMPORTANT TO BE AWARE OF DIFFERENT COLOUR MODES AND THEIR PURPOSES, CMYK IS THE COLOUR SCHEME TO USE WHEN DESIGNING FOR PRINT, RGB IS USED WHEN DESIGNING FOR WEB/SCREEN .
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GRAPHIC DESIGN
CMYK
USED WHEN DESIGNING FOR PRINT, CMYK CONSISTS OF 4 PLATES, CYAN, MAGENTA, YELLOW AND KEY [BLACK], THESE COLOURS ABSORB LIGHT AND ARE CALLED SUBTRACTIVE COLOURS, THE MORE COLOURS YOU MIX THE DARKER THE COLOUR DUE TO THE DICLINE IN REFLECTION.
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RGB
THE COLOURS RED, GREEN AND BLUE ARE THE PRIMARY COLOURS OF A MONITOR, MIXED TOGETER THE PIXELS MAKE A WIDE RANGE OF COLOURS. WHEN YOU MIX ALL THE PRIMARY COLOUR TOGETER THE COLOURS GET LIGHTER, ULTIMATELY MAKING THE COLOUR WHITE, THIS IS KNOWN AS ADDITIVE COLOUR.
Research is paramount to everything you do as a graphic designer, it helps form the basis of your entire brief. it can also help to motivate and stimulate idea generation. Knowing the difference between the two is very important so that you can have the most varied and wide range of research possible.
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GRAPHIC DESIGN
Primary research involves the collection of data that does not already exist, which is research to collect it is often quantative data sourced from questionaires and interviews it can give a real insight in to the target audience.
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Secondary research involves the summary, collation and or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. it often involves looking at other designers workto gain inspiration, and ideas.
publication by sam cook