Internship Research Extracts
BASIC MUG COMPARISON
TM: Similar product sold at UO UO & NEXT: Camping Style Mugs stocked. UO enamel bike mug suits Topman’s customer and fits in with fellow bike releated products
NEXT: Family orientated gi7s
NL: Only gi7 mug is for women. Same product at UO at a higher price UO: Every leEer of alphabet, many pantone colours: personalised gi7
HIP FLASK COMPARISON
NEXT: Grown up, adult flasks inc Peter Werth one suitable for ‘special’ birthdays eg 21st UO: Statement graphics, texSle prints and facade binocular and camera flasks. Facade flasks Ideal for Topman customer, especially for fesSval season also a ‘more adult’ flask like Next’s could also suit Topman, purchased as a gi7 for a special occasion.
PRICE COMPARISON:
Smart phone covers have been marked down in several retailers, meaning that sales may be lower than originally expected. Urban OuTiEers are the only brand to stock all 7 product types, implying that in regards to novelty merchandise they are a potenSal compeStor.
COMP SHOP • Next stands out as being the retailer with the most different customer profile in comparison to the other retailers, prioriSsing simplisSc design, family friendly humour and long lasSng products eg technology • Urban OuTiEers wide selecSon of novelty gi7 products stands out compared to their compeStors, prioriSsing style, retro influences and tongue in cheek humour • Topman, Asos and River Island stock somewhat similar products than Urban, however a smaller selecSon. • Urban OuTiEers prices are slightly higher, however may achieve higher sales given that they are somewhat know for selling lifestyle products, with a specified, clearly noSceable area in store.
FACADE FLASKS
RETRO AMERICAN SCHOOLBOOKS Could be made in season relevant prints and colours Something that people will come back and buy more of for School/College/University/Work wriSng.
Comp Shop
Shorts
WK 27 • River Island: Red paisley swims, Zebra printed shorts, Faded purple chino shorts, Blue belted roll up shorts
• ASOS: Bleach splash denim shorts, Swims with contrast wait and hem, Denim leopard print shorts
• Next: Plain blue chinos, Printed denim shorts, Navy floral board shorts swim, Denim chino shorts.
£22
£30
£28
£28
£30
£25
£20
£28
£16
£22
£28
£20
Comp Shop
Shorts
WK 27 • American Apparel: Gold shiny sun shorts, Striped Chambray shorts, Denim slate shorts and Stretch corduroy shorts.
• Urban Outfitters: Only two pair of shorts available online as of Week 27 (26/02/13), both concessions. Grey floral sweater shorts, Daisy print swims
• Burton: Anchor print chinos, Blue smart oxford shorts, Plain purple swims at £10 matching Next’s prices point
£30
£40
£58
£46
£25
£45
£40
£10
£25