Preview Magazine

First of all, congratulations on making it onto BA Graphic Design at Leeds College of Art. Many, many people applied and only a select few actually made it on so you should feel very proud that you were one of the lucky few.

This book should hopefully contain a brief summary of everything that you will cover over the coming year. Although it is only a basis of what you shall learn, it provides a strong starting point for you to use to get ahead of everyone else and give you insight into things you will need to know. Hopefully you will keep this book and use it as a guide; referring to it whenever you need to find something out or need some quick tips and bits of information.

Enjoy and good luck.

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Contents 1

2 Design Context

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4

Design Principles

Design Practice

4 Modernism A Lecture on Modernist design

32 Type A brief explanation of type

62 Software A range of valuable software shortcuts

90 Staying Creative Tips to help you during a creative block

8 Post-Modernism A Lecture on PostModernist design

40 Colour A brief explanation of colour theories

68 Process A range of techniques available here at LCA

94 Calendar Useful academic calendar with notes

48 Grid A brief explanation of grid and lay-out

76 Visual Development Understanding how to develop your ideas

112 Nights Out A range of bars/clubs we recommend

86 Resources A range of resources to help develop your work

118 Lunch A range of places to eat at lunch

12 Advertising A Lecture on Advertising history 14 Photography A lecture on Photography and the history

Personal Development

18 Street Art A lecture on street art culture

122 Pubs A range of local pubs we recommend

22 History of Type A lecture on the origins of type

130 Recipes A range of simple student meals 138 Map A basic map of the college areas you’ll need

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mod路ern路ism

1. latest things: the latest styles, tastes, attitudes, or practices 2. early 20C styles in art: the revolutionary ideas and styles in art, architecture, and literature that developed in the early 20th century as a reaction to traditional forms 3. movement within Roman Catholicism: a movement in European Roman Catholicism in which scholars and theologians attempt to accommodate the contemporary world view within Roman Catholic theology and doctrine Synonyms: innovation, novelty, innovativeness, originality, modernization, radicalism, progress, avant-gardism

The Herbert F. Johnson Museum of Art, Cornell University

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Jan Tschichold “Perfect typography is certainly the most elusive of all arts.

Sculpture in stone alone comes near it in obstinacy.”

Paul Rand “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

Massimo Vignelli

“The life of a designer is a life of fight: fight against the ugliness.”

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4 5 6 7

post路mod路ern路ism

1. style developed in reaction to modernism: a style in architecture, art, literature, and criticism developed after and often in reaction to modernism, characterized by reference to other periods or styles in a self-conscious way and a rejection of the notion of high art

i-D magazine - Terry Jones

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Terry Jones “Some people are passionate about aisles, others about window seats.”

Rick Poynor “Type is saying things to us all the time.

Typefaces express a mood, an atmosphere.

They give words a certain coloring.”

Jamie Reid

“Punk was part of a story that had been going on for the whole of the century, if not longer.”

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ad·ver·tis·ing

1. public promotion of something: the public promotion of something such as a product, service, business, or event in order to attract or increase interest in it 2. industry that creates advertisements: the business of producing advertisements 3. advertisements: advertisements considered collectively Synonyms: publicity, promotion, marketing, publicizing, public relations, P.R.

“No one grows Ketchup like Heinz”

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BBDO Worldwide Clients Fedex GE Mercedes-Benz Visa Starbucks

Ogilvy & Mather Clients Coca-Cola Ford Ikea Louis Vuitton Nestle Y&R

Clients Land Rover Gap Virgin Altantic Dell LG

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pho路tog路ra路phy

1. producing pictures with camera: the art, hobby, or profession of taking photographs, and developing and printing the film or processing the digitized array image 2. using light to make pictures: the process of recording images by exposing light-sensitive film or array to light or other forms of radiation Synonyms: cinematography, filmmaking, picture making, shooting, camerawork

V-J Day in Times Square - Alfred Eisenstaedt

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Steve McCurry “My life is shaped by the urgent need to wander and observe, and my camera is my passport.”

Annie Leibovitz “It’s a heavy weight, the camera. Now we have modern and lightweight, small plastic cameras, but in the ‘70s they were heavy metal.”

Ansel Adams

“A good photograph is knowing where to stand.’

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16 17 18 19

Street Art

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Lego Street Art

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Jean-Michel Basquiat “I don’t listen to what art critics say. I don’t know anybody who needs a critic to find out what art is.”

Keith Haring “Shapes that contain no inner components of positive/negative relationships will function better with other shapes of the same nature.”

Shepard Fairey

“Why is non commercial public expression considered criminal?”

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ty路pog路ra路phy

1. look of printed matter: the appearance of printed characters on the page 2. preparation of texts: the activity or business of preparing texts for printing Synonyms: design, typesetting, formatting, layout, composition

Metal type, Vernon Street

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Giambattista Bodoni The quick brown fox jumps over the lazy dog – Bodoni 5pt

Adrian Frutiger The quick brown fox jumps over the lazy dog – Univers 5pt

Paul Renner

The quick brown fox jumps over the lazy dog – Futura 8pt

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24 25 26 27

Daisy May Wright, BA Printed Textiles & Surface Pattern Design, Level 04 - 2012/13

Daisy May Wright

“As final designs, I have vibrant I used the blend mode difference; It makes it a bit explored pattern and colour.

From imposing my designs more unusual and thrilling.”

- Daisy May Wright onto surfboards, I took one further and played around with repeat. I found this really nice effect that I’ve used because it is very peacock like. It has the body of a peacock which I created without realising. When I found the peacock image, I explored colour to see what exciting images I could create.

To make the colours more

Graduates of this programme are highly sought-after, joining the design studios of influential companies. Many find jobs in fashion prints and interior products and furnishings; wall coverings; cards and gift wrap; media and publishing; fashion marketing; styling; buying; and interior design. Others set up their own businesses, producing work for private commissions or major brands.

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“If you could redo your first year, what would you do differently?” - Dan Everitt, BA Graphic Design

“If you could redo your first year, what would you do differently?” - Vicki Redmond, BA Graphic Design

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A font is one weight, width, and style of a typeface. Before scalable type, there was little distinction between the terms font, face, and family. Font and face still tend to be used interchangeably, although the term face is usually more correct.

A typeface is the letters, numbers, and symbols that make up a design of type. A typeface is often part of a type family of coordinated designs.

The individual typefaces are named after the family and are also specified with a designation, such as italic, bold or condensed.

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Avenir Light Avenir Light Oblique Avenir Book Avenir Roman Avenir Book Oblique Avenir Oblique Avenir Medium Avenir Medium Oblique Avenir Black Avenir Black Oblique Avenir Heavy Avenir Heavy Oblique 32 33 34 35 36 37 38 39

Avenir typeface

Type

Apex

Serif

A point at the top of a character where two strokes meet.

A stroke added as a stop to the beginning and end of the main strokes of a character.

Stem

Crossbar

Vertical, full-length stroke in upright characters.

The horizontal stroke in letters.

Also referred to as Bar.

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RA HT 32 33 34 35 36 37 38 39

Leg

Arm

Short, descending portion of a letter.

A horizontal or upward, sloping stroke that does not connect to a stroke or stem on one or both ends.

Shoulder

Bowl

The curved stroke aiming downward from a stem. The curve at the beginning of a leg of a character.

The fully closed, rounded part of a letter.

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vk bn 32 33 34 35 36 37 38 39

Leading is the value, expressed in points, of additional white space inserted between lines of type to give a more readable and attractive appearance. The term is derived from the thin strips of non-printing lead that are used to separate line of hot metal type.

Legibility is the clarity of individual characters and how easily they are deciphered.

Readability is the level of comprehension and visual comfort when reading typeset material. It is affected by the way the type is arranged, including the choice of typeface, size to measure, inter-character spacing and leading.

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

12pt Avenir Medium set solid with 10pt leading and -20 tracking,

Creativity is allowing yourself to make mistakes.

Design is knowing which ones to keep.

12pt Avenir Medium with two points of leading (14pt) and 40 tracking.

Kerning is the reduction of white space between two characters(inter-character space). In text applications, kerning usually affects only the character pairs that possess the greatest amount of excess white space, and, when used, contributes to a more balances and considered setting.

Kerning should not be confused with tracking, which is the overall reduction or increase of white space between characters in a body of text.

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The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

The life of a designer is a life of fight. Fight against the ugliness.

Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

12pt Avenir Medium with a 14.4pt leading. This combination is both legible and readable.

12pt Impact with a 10pt leading. The minus leading results in clashes between the lines. The tight spacing, the type size and the boldness of the sans serif typeface contribute to poor legibility and readability. The limited words per line also affects the readability enormously.

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Colour CMYK and RGB are both massive parts of graphic design and knowing the difference between them and being able to use them appropriately is vital. The colour mode CMYK is used for print whereas RGB is used for screen. It is very important that this is taken into consideration when it comes to setting up your original document as although sometimes it is less significant, the colours from within the two modes are/can be slightly different.

CMYK contains the colours cyan, magenta, yellow and black (or key). The CMYK model works by partially or entirely masking colours on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks subtract brightness from white.

The way in which this works is when these four colours are overlaid at varying amounts

you get different colours; the idea being that you can achieve every colour from the CMYK colour selection just by changing the percentages of each colour.

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Cyan Magenta Yellow Key 40 41 42 43 44 45 46 47

RGB contains of the colours red, green and blue. In additive color models such as RGB, white is the additive combination of all primary coloured lights, while black is the absence of light. In the CMYK model, it is the opposite: white is the natural colour of the paper or other background, while black results from a full combination of colored inks. This colour mode is used for screen and

the colours within this range differ slightly from those of the CMYK range.

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REd Green Blue

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This is a colour guide that, if used properly, could help save a lot of time and a lot of money. It is made up from many many colours, which is constantly being updated and added to, that allows people to easily and effectively match colours of objects to colours from the guide. This colour within the guide will be accompanied by certain useful information that can make a designers job a lot easier. It comes with a code and set of percentages that clearly show how you can get this exact colour when working digitally.

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Contrast of Saturation The contrast is formed by the juxtaposition of light and dark values and their relative saturation.

Johannes Itten was the creator of the laws of colour which still today prove to be an effective guide when choosing colour schemes or selections of colours to work together. He was one of the first people to define and identify strategies for successful color combinations. Through his research he devised seven methodologies for coordinating colors utilizing the hues contrasting properties.

These are his laws:

Contrast of Light and Dark The contrast is formed by the juxtaposition of light and dark values. This could be a monochromatic composition.

Simultaneous Contrast The contrast is formed when the boundaries between colors perceptually vibrate. Some interesting illusions are made with this contrast.

Contrast of Extension (or Proportion) The contrast is formed by assigning proportional field sizes in relation to the visual weight of a color.

Contrast of Hue This is achieved by the juxtaposition of different hues. The greater the distance between hues on a color wheel, the greater the contrast.

Contrast of Complements The contrast is formed by the juxtaposition of color wheel or perceptual opposites.

Contrast of Warm and Cool The contrast is formed by the juxtaposition of hues considered warm or cool.

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Grids

These proportions can be translated to paper or book sizes, and also to typographical values.

For example, a title could be set at 13pt

With body copy set at 8pt type to complement the title size, which is one number up on the Fibonacci sequence.

The fibonacci sequence is a series of numbers in which each number is the sum of the two preceding numbers. The fibonacci sequence is important because of its link to the 8:13 ratio, the Golden Section

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Alternatively, titles could be set at 21pt With body copy set at 13pt type to complement the title size, which is one number up on the Fibonacci sequence.

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There’s a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions in your design work. We call it the Golden Ratio, although it’s also known as the Golden Mean, The Golden Section, or the Greek letter Phi. Based on the Fibonacci Sequence (which you may remember from either your school mathematics lessons or Dan Brown’s novel

The Da Vinci Code), the Golden Ratio describes the relationship between two proportions.

Fibonacci numbers, like many elements found in nature, follow a 1:1.61 ratio - this is what we refer to as the Golden Ratio, and as it forms such a common sight in nature, it feels pleasing to the eye when we use this same ratio in our design work.

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The “rule of thirds” is a simplified version of the golden mean. The rule of thirds is a basic technique that photographers learn to frame their shots. Subjects placed exactly in the middle can often make for an uninteresting photo. The golden mean would be wonderful to apply when taking snaps, but obviously this is not practical. But a viewfinder can be divided by lines — real or just imagined — so that you have four intersecting lines or crossing points and 9 rectangles that resemble a tic-tac-toe board.

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Van de Graaf Canon He gave his attention to the books printed over a fifty year period beginning with the first — Gutenberg’s Bible in 1455. Looking at the books of this time, Van de Graaf came to the conclusion that many books used some system in determining the position and size of the textblock. The brilliance of the system that was used by these early book designers is that they had virtually no standard measuring unit. Yet the pages of their books were always laid out with the same spirit. What Van de Graaf discovered was that no matter the size of the page, or the ratio it took, his canon will always result in the top left corner of the textblock being 1/9th form the top and 1/9th from the inside margin, ensuring that the textblock will be positioned consistency and with balance and harmony.

Van de Graaf devised this construction to show how Gutenberg and others may have divided their page to achieve margins of one-ninth and two-ninths and a type area in the same proportions as the page.

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Tips and Tricks

1. Do not use the word nice.

When we first started the course we used to use the word nice all the time, its an easy way to put across the message that you like something. But trust me, it isn’t a good word to be using; it’s very vague and doesn’t actually really say anything. Getting used to using all of the correct vocabulary is something that is very important as part of your progression and you will pick up this up as the year goes on. It’s not like you will get shouted at for using the word nice or anything like that but you will be constantly told to try using alternatives so you might as well start from the beginning.t

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2. Collect design that you like.

Although this may sound very obvious it is something that a lot of people don’t actually do. Collecting new and popular design that you like is very important for numerous reasons. It allows you to stay informed about what kind of design is currently being created within the industry; looking at design blogs and websites daily also enables you to be more informed.

Knowing what design you like and being able to look back at design you collected can also help to show you how your tastes have changed and developed which influences how you are as a designer. And if nothing else, collecting and displaying graphic design will make your room look a bit nicer.

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“If you could redo your first year, what would you do differently?” - Issy Tanner, BA Graphic Design

“If you could redo your first year, what would you do differently?” - Jasper Lee, BA Graphic Design

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“Visual Communication allows you to explore different areas of the creative world and then branch into whatever matches your interests. At the end of my first year, I have found that I am most interested in illustration as I want to communicate my passion for nature, living creatures and all issues surrounding this via hand drawn imagery. I have investigated and practiced different ways of mark making

Briony Ebdon, BA Visual Communication, Level 04 - 2012/13

Briony Ebdon

whilst educating myself on different ecosystems and animals. This has helped to develop my own personal style.�

- Briony Ebdon

Visual Communication opens up many doors including community arts, film-making, curation, graphic design, illustration, photography, publishing, broadcasting, new media, teaching and much more, or higher study.

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Software

Adobe Illustrator

Illustrator is used for vector based graphics and typography

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Adobe Photoshop

Photoshop is used for the manipulation and editing vof photographs

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Adobe InDesign

InDesign is used for the production and creation of publications

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Screen printing is one of the most popular and simplest forms of printing. It involves the use of a screen, printing ink and an image of your choosing.

You have access to the print room at Blenheim walk as well as over at Vernon street and should definitely make use of

Screen Printing

Process

this whenever you can. The staff are very friendly and will always be happy to help if you need them to; although you will be given an induction showing you the basics. This means that you can go in and print whenever you want.

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Book Binding

Book-binding is a technique that is very useful and can provide a professional finish to any publication that you create. To do so, you will need to pop over to Vernon street where the expert in this field will be happy to help. It is a very simple process that when applied correctly can greatly increase the appearance and quality of your work. Plus by binding your own books you will save the time and money that you would’ve used paying someone else to do it for you, which is always a good thing.

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These are some of the metal letterforms that you use to print. They are reversed so that when they print they are then the correct way; you have to remember to place everything backwards so that it prints the right way.

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Letterpress

Letterpress is quite an old fashioned technique but it should not be overlooked. It can take a bit of time but it is very simple and easy and provides a quality that you cannot get with digital printing.

And once again, it’s completely free.

Other Processes

As well as the processes that we have previously mentioned, there are many more that are on offer for you to use whilst you attend LCA. They are all very interesting and pretty much free of charge, plus there are always members of staff that are around to talk to you and help. Using these can allow you to create interesting and unique designs that you couldn’t have otherwise achieved. These include: laser cutting, wood and metal work, embossing, etching, lino cutting and probably loads more. all you have to do is ask.

Taken from Designspiration

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Thumbnails

Visual Development

In order to create good designs you first need to explore as many different ideas as you can, allowing you to eliminate the ideas that are bad or just impossible. The best way to do this is to thumbnail as much as you can. Getting your ideas down on paper is very important as it allows you to see what the design actually looks like and decide whether or not it works. Being able to see your idea can often spark

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more ideas and you should develop and push ideas as far as you can. Once you have completely exhausted your brain and simply cannot think of any more ideas, then you are ready to take it to the next level.

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Digitalised

At this point you will have a whole array of thumbnails and design sheets that explore a huge range of ideas, or at least you should have. Now you can start to take your chosen idea or ideas and develop them digitally. By this point you will probably have some sort of idea of just how you want it to look and making your design digital allows you to explore further and create some variations. Eventually you will have your final design ready for print.

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Mock-Ups

Whilst you are creating your digital variations and exploring ideas digitally you should be constantly printing things off and creating mock-ups. Things can look completely different on screen as opposed to when they are printed off and the last thing you want is to create your whole design and when you print it it doesn’t quite look as good as you expected. Printing off test pieces of everything, even just in black and white,

can prove to be very useful and could prevent you from printing something that you’re not completely happy with.

When going into a crit, if you want to get the best possible feedback you can, make sure you take as many mock-ups and design sheets as you can.

Showing someone what you’re thinking of doing is a lot more useful than just describing it to them.

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“Our work is derived from a collaborative collection of ideas and shared influences that include aspects of popular culture through to the surreal. As individual artists we tend to favour painting and print making, but here have adopted the media of photography because with our collaborative work the media is secondary and more a means of documentation.

Our photographs do hold an

Harry Griffiths and Karl Sims, BA Fine Art, Level 04 - 2012/13

Harry Griffiths and Karl Sims

aesthetic quality, but we feel that ourselves in the work, the context and narrative that we portray is what is most important.”

- Harry Griffiths

Graduates go into a wide variety of careers including independent art practice, community arts, curating and teaching. Some go on to further study at master’s or doctorate level.

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“If you could redo your first year, what would you do differently?” - Harrison Park, BA Graphic Design

“If you could redo your first year, what would you do differently?” - Lizzy Gosney, BA Graphic Design

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Resources

http://designspiration.net/

http://www.pinterest.com/

A great source of research and inspiration can be gathered from the internet, if you use it properly. Instead of just googling something and going onto the first page, or using wikipedia, try using design blogs and websites. These are always good sources of useful information that will be much more accurate and useful compared to something you have copy and pasted from wiki. You can use google and wiki as a start, especially if you have been given a brief on something you have no knowledge of. But make sure that you do only use these as a starting point.

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http://www.designweek.co.uk/

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Resources Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography and, crucially, what doesn’t.

The bestselling author of It’s Not How Good You Are, It’s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.

Describing himself as a “visual jackdaw”, master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distils this collection into a quirky and entertaining feast for the eyes and the mind. Loosely arranged in 72 “chapters”, the book explores the workings of the eye, the hand and the brain.

Another place that is essential when you are gathering information and research on anything is the library. Books always contain useful and reliable information and the library at Blenheim, as well as Vernon Street, have books on literally everything you will ever need. You should always look for books that relate to your topic for every brief as they will always help.

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Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike’s latest ads, this book presents a sweeping look at today’s most progressive graphic currents - from signage at packaging to branding and web design.

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90 91 92 93 Taken from the book ‘Think Unstuck - Tanner Christensen’

90 91 92 93 13. Look at things upside down.

Even if you can’t cook well, go into the kitchen and try to cook something simple right now.

Cooking enables you to relax your mind, helps you to focus on a single task, and excites the part of your brain that is used for creative planning and problem solving.

By experimenting with cooking - having fun with the ingredients and physically mixing things together - you are presenting your mind with a physical problem to solve. You should be able to instinctively associate cooking with your creative problem or situation.

To get unstuck, get into the frame of mind related to cooking: having fun, mixing ideas, and creating something. If you don’t get unstuck by the end of the day, at least you’ll have something to eat.

Get cooking!

If you don’t remember sitting upside down as a child and gawking at how fascinating things looked, now is a great time to remind yourself.

Literally sit upside down and look around you for a few minutes. What does the world look like when the ceiling becomes the floor? How do you feel about being on the roof with the rest of the world beneath you? Does an upside down world affect your problem or situation?

By looking at their problem upside down, Heinz - a world leading ketchup manufacturer - was able to design an upside down ketchup bottle, dramatically increasing sales of their product and increasing customer satisfaction globally.

Changing your perspective by looking at things upside down could help you see things you couldn’t see before. Sit upside down however you can and take a look around.

61. Cook something.

Staying Creative

74. Create a mind map.

A shower isn’t merely the perfect opportunity to get clean, it’s the perfect opportunity for something called “creative pause.”

The man who is believed to originally have coined the phrase “creative pause,” Edward de Bono, defines it as a deliberate pause to think of solutions to a problem... even if the problem doesn’t seem important.

Bono declared: “some of the best results come when people stop to think about things that no one else has stopped to think about.” The shower is the perfect place to go in order to stop and passively think about your problem or situation and why you’re feeling stuck.

Allow yourself a moment of creative pause - or idle thinking - by taking a brief, worry-free, and comfortable shower.

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Build a mind map to visualise what you’re getting stuck on.

A mind map is a visual representation of ideas and how they relate to each other. To create a mind map: write an idea in the centre of a piece of paper. Then write down ideas that are related and connect them to the main one. Repeat that process several times until you begin to see new ideas form from completely unrelated ideas.

Creating a mind map is valuable because it gets around most of the limitations of other creative mapping techniques; the point of a mind map is to quickly and efficiently find links between ideas.

Mind maps are ideal for creating visual maps of related ideas, but they’re also great for recalling existing memories that can aid you in getting unstuck. Sit yourself down and quickly put together a mind map of your own to get unstuck.

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Taken from the book ‘Think Unstuck - Tanner Christensen’

69. Take a shower.

5

7

September

4

Notes:

2013

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6

10 17 24 31 12 19 26 2 13 20 27 3 14 21 28 4

October

Notes:

2013

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Tuesday Wednesday Thursday

5

3

Friday

Wednesday Thursday Friday

11 18 25 1

3

7 14 21 28

Saturday

4

5 12 19 26

6 13 20 27

16 23 30

9

1 2

15 22 29

2

3 10 17 24

4 11 18 25

8

Saturday

9 16 23 30

1

Sunday

Tuesday

Monday

2

8 15 22 29

Monday

Sunday

1

5 12 19 26

3

Tuesday

Monday

4 11 18 25

Wednesday

6 13 20 27

Thursday

7 14 21 28 November

2 4

5

Notes:

2013

94 95 96 97 98 99 100 101 102 103 104 105

4 5 6 7

11 18 25 1 12 19 26 2 13 20 27 3 14 21 28 4

December

Notes:

2013

94 95 96 97 98 99 100 101 102 103 104 105

Sunday

10 17 24 31

16 23 30

Monday

3

9

Tuesday

1

2

Wednesday

3 10 17 24

8

Thursday

9 16 23 30

15 22 29

1

Friday

Sunday

Saturday

2

8 15 22 29

Saturday

Friday

1

4

6 13 20 27

3

6

January

2 4

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

5

7

10 17 24 3 12 19 26 5

13 20 27 6 14 21 28 7

February

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

Saturday Sunday Monday

Wednesday Thursday Friday Saturday Sunday Monday

11 18 25 4

1

7 14 21 28

Tuesday

9

4 11 18 25

5 12 19 26

16 23 2

2

Tuesday

3

9 16 23 30

15 22 1

Wednesday

3 10 17 24 31

2

8

Thursday

1

Friday

8 15 22 29

1

4

6 13 20 27

3

6

March

2 4

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

5

7 April

10 17 24 1 12 19 26 3 13 20 27 4 14 21 28 5 Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

Tuesday Wednesday Thursday

Saturday Sunday Monday Tuesday Wednesday Thursday

11 18 25 2

1

7 14 21 28

Friday

9

4 11 18 25

5 12 19 26

16 23 30

2

Friday

3

9 16 23 30

15 22 29

Saturday

3 10 17 24 31

2

8

Sunday

1

Monday

8 15 22 29

1

4

6 13 20 27

3

6

May

2 4

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

5

7 June

10 17 24 1 12 19 26 3 13 20 27 4 14 21 28 5 Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

Sunday Monday Tuesday

Thursday Friday Saturday Sunday Monday Tuesday

11 18 25 2

1

7 14 21 28

Wednesday

9

4 11 18 25

5 12 19 26

16 23 30

2

Wednesday

3

9 16 23 30

15 22 29

Thursday

3 10 17 24 31

2

8

Friday

1

Saturday

8 15 22 29

1

1

6 13 20 27

3

Sunday

Saturday

5 12 19 26

Monday

7 14 21 28 July

2 4

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

4 5 6 7

16 23 30

11 18 25 1 12 19 26 2 13 20 27 3 14 21 28 4

August

Notes:

2014

94 95 96 97 98 99 100 101 102 103 104 105

Friday

Tuesday Wednesday Thursday Friday

4 11 18 25

9

Saturday

10 17 24 31

2

Sunday

3

9 16 23 30

Monday

3 10 17 24 31

2

15 22 29

Tuesday

8

Wednesday

1

Thursday

8 15 22 29

1

“If you could redo your first year, what would you do differently?” - Ewan North, BA Graphic Design

“If you could redo your first year, what would you do differently?” - Rinesh Mistry, BA Graphic Design

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Tips and Tricks

3. Do not be late, ever.

4. Enjoy yourself.

Being late is one of the worst things you can do on this course, and pretty much in life in general. Unless you do actually have a valid reason, which sometimes can’t be helped, you will end up coming across as rude and as though you don’t care. This does not bode well with the tutors at all. They will most likely just tell you to go home and then you’ll have to catch up on everything in your own time, meaning you miss out on vital teaching time. Bearing in mind that you are paying a lot of money to be on this course and were chosen from a massive amount of applicants, you should want to be in whenever you can be anyway.

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The main thing about this course is to enjoy yourself with everything that you do. If you’re not enjoying yourself then you’re on the wrong course. Although there is a lot of work and it gets very hard, you will probably even get very stressed and worried at times, but you should always be enjoying it. After all, if this is what you want to be doing for the rest of your life then you should definitely be having a good time whilst you’re doing it.

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“I screen shot a picture of my Unity environment and drew over it. I realised that most of my environment will be covered in foliage and It would take me at least 2 days to draw something so detailed, so I then decided to draw a mountain top of my environment, as it’s a little bit easier for my first Photoshop drawing. The cube represents a small house that will be a part of my environment, however

Sophie Curwen, BA Animation, Level 04 - 2012/13

Sophie Curwen

I haven’t decided what I want them to look like yet, so I kept it plain for now. I really wanted to capture the highlights of the moonlight to give the piece that creepy atmosphere my game will have and I think I’ve done pretty well. It may not be ‘professional’ or incredibly detailed, but I think I’ve got my idea across.”

- Sophie Curwen

Graduates enjoy a choice of careers in visual effects, TV (including titles and idents), film, games design, 3D modelling, art direction, character/ background design, layout, storyboarding, and much more.

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Recommended by us: Monday Night

Our favourite night-out: Mint “The Mint club is a cracking venue, with the whole roof lighting up, and the sound system really getting hold of you, the line-up was outstanding. The club itself a little small and hard to find but once in very enjoyable” - David Robson, Skiddle “My first ever time at Mint and to be honest I was rather surprised, having only looked at pics from google the small dull club didnt look very appealing. My views soon changed when I walked in! It gave me that undergrounded vibe and feel which you dont get with many clubs these days. Michael Woods smashing out some house tunes all night, my first experience wont be my last.”

- Craig Day, Skiddle

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112 113 114 115 116 117

Mook

Baa Bar

Cosy, recently opened spot that is part of a chain but doesn’t look like it. Done up in much gloomy lighting and red leather seating, it’s perfect for illicit liaisons with local lookers over one of their specialty cocktails. Drinks are half-priced most of the time so you can try one of their Mookini martini glass specials - and then afford another. Perfect spot for private parties.

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Flamboyance is not a word that often gets used in descriptions of Leeds’s admittedly vibrant bar scene.

But the bright lights and gleaming surfaces of Baa Bar, in Cookridge Street, are adding a new glittery dimension to a landscape that has more than its fair share of stripped back urban hang outs and rough and ready student joints.shooterhappy cocktail bars.

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Neon Cactus

Revolution

“This is a great place, day or night. Been many times for both food and later on for drinks. The food is so cheap, but so good. The staff are great and the music at night is also. Had an awesome birthday there a few years ago and many great nights out since!”

- Laura P, TripAdvisor

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“‘Top Revs’ as it’s often nicknamed is one of the better Revolutions I’ve been to.

Situated on the edge of Millennium Square, it’s in a pretty prime location for young revellers (only a stones throw from most of the bigger clubs in Leeds city centre, meaning it is the perfect place for preclubbers).”

- Alex K, Yelp

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Recommended by us: Chicken Tikka and Chilli Mayo sandwich - £1.80

Our lunchtime favourite: Mangal This place is cheap and very good value for money; it is also very close to uni, taking about a minute to get there.

You can choose from a variety of sandwiches and panini’s which you can also get toasted for those brisker winter days.

The service is fast and you’re always welcomed with a smile which can make those tougher days that little bit nicer. There are sandwiches suitable for everyone as well as meal deals to help you save a bit of money. We would highly recommend that you go here whenever you want a tasty and cheap dinner.

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118 119 120 121

Bakery 164

The University Sweet Shop

“You can certainly see why there’s a buzz at Bakery 164, as I popped in here one lunch time to find not only large queues but an array of delicious looking lunch time offerings. Even as I browsed extra goodies were being laid out by a happy member of staff, so there are certainly a number of options in this lovely shop.”

- Rowena H, TripAdvisor

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This little sweet shop has everything that you could possibly want or need from such a small establishment.

From cheap drinks to cheap snacks, as well as deals on lunch time meals, you can’t go wrong. Great for those times when you are craving some chocolate.

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Recommended by us: Tuesday Night - ‘Quids’

Our favourite local: The Dry Dock The Dry Dock is the place to be on a tuesday night for its cheap drinks and buzzing atmosphere; it is one of the most common places to find students for both these reasons. However, don’t get confused The Dry Dock is also a very good place to go if you want to buy food, especially on a wednesday when it is 50% off the entire menu. It an all round brilliant place to go to and somewhere that we would highly recommend you visit at least once during your time here.

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122 123 124 125

Walkabout Inn

Nation of Shopkeepers

Walkabout is an authentic Australian bar chain with 36 venues across England, Scotland and Wales. The Walkabout brand prides itself on providing customers with a relaxed Australian atmosphere, boasting an authentic Australian food and drinks menu, the best in live sport and entertainment, huge sport screens and live bands and DJs. With the Boomerang customer loyalty card, you can collect

points each time you visit one of our bars, and redeem these through our online Community for exciting rewards. The card also gives you an awesome 20% off, so you can enjoy the true Aussie experience for less!

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“Great find in the heart of leeds. Music bar that serves fantastic food. I had a crispy sticky pork flatbread and fries,hubby had a ruby jean’s burger. The food was really fresh and absolutely delicious.

The double fried chips are superb.Great background music,cold drinks,excellent food. Can’t wait to return to try more things on the menu.”

- Deborah M, TripAdvisor

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The Henry Moore Institute

Castle Galleries

Galleries

Whether you’ve yet to acquire talented artists. your first piece of art, or are lucky enough to already own a growing collection of work, Castle Galleries offers everyone a welcoming environment to enjoy original and limited edition fine art from the country’s most innovative and

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The Henry Moore Institute is a world-recognised centre for the study of sculpture in the heart of Leeds. An award-winning exhibitions venue, research centre, library and sculpture archive, the Institute hosts a year-round programme of exhibitions, conferences and

lectures, as well as developing research and publications, to expand the understanding and scholarship of historical and contemporary sculpture.

The Institute is a part of The Henry Moore Foundation, which was set up by Moore in 1977.

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On The Wall

Leeds Art Gallery

Galleries

The displays at Leeds City Art Gallery have been selected by the staff to reflect the richness and variety of the collections.

Established masterpieces are presented alongside lesser known works. It includes recent acquisitions and long term works from the collection. The

collection is quite large - only a fraction is on display at any one time. When not on show these may be seen by appointment at the Gallery.

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This alternative, affordable and artistic shop in Leeds city centre is something not to be missed. Situated just around the corner from the train station, On The Wall provides creative shoppers with unique and out of the ordinary offerings.

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StuffedPeppers

Cooking

Basic ingredients: Soft spreadable cheese Peppers Onion Mushrooms Rice Coriander Chick Peas

Be creative and add your own ingredients as well.

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130 131 132 133 134 135 136 137

Spaghetti Bolognese

Basic ingredients: Mince meat Red wine Chopped tomatoes Pepper Mushrooms Spaghetti Onion

Be creative and add your own ingredients as well.

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130 131 132 133 134 135 136 137

Chicken Pasta Bake

Basic ingredients: Chicken breast Chopped tomatoes Pepper Cheese Onion Mushrooms Pasta

Be creative and add your own ingredients as well.

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130 131 132 133 134 135 136 137

Brownies

Basic ingredients: Dark chocolate Golden sugar Plain flour Unsalted butter Eggs Cocoa powder Nutella

Be creative and add your own ingredients as well.

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130 131 132 133 134 135 136 137

Key: Girls Toilet

Lift

Boys Toilet

Stairs

Door

Outside

Map

A B

This is a basic map of the main areas of the college that you will need. This includes areas such as the studio and lecture theature as well as the print room and exhibition area. You may not need to use all of these spaces but just incase you do, here they are.

ABCDEFGHIJKLMNOPQRS-

Digital Print Resource Lecture Theatre Context Of Practice Room Canteen Student Union Student Support Exhibition Area Student Administration Graphics Tutors Office Studio 3 3rd Year Studio Studio 2 Tutorial Room Print Room Computer Suite Studio 4 Library Mac Suites I.t. Technicians

Not to scale

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138 139

We hope that this has proved to be a useful guide throughout your first year at LCA, but please dont hesitate to ask if you need help with anything.

We will always be happy to try and help as best we can.

The tutors may seem scary but they arent, they will always be happy to help you too.

Designed By Priyesh Desai and Sam Horbury

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