u0713352 u0713352 u0713352 u0713352 u0713352 Samuel Kang Kim u0713352 Samuel Kang Kim Samuel Kang Kim u0713352 Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim u0713352 sawiii.wordpress.com Samuel Kang Kim sawiii.wordpress.com u0713352 Samuel Kang Kim sawiii.wordpress.com Samuel Kang Kim sawiii.wordpress.com Samuel Kang Kim sawiii.wordpress.com Samuel Kang Kim sawiii.wordpress.com sawiii.wordpress.com sawiii.wordpress.com sawiii.wordpress.com
GRAPHIC GRAPHIC GRAPHIC GRAPHIC GRAPHIC GRAPHIC GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 GRAPHIC DESIGN 3 DV 3010 GRAPHIC DESIGN 3 DV 3010 GRAPHIC DESIGN 3 DV 3010 GRAPHIC DESIGN 3 DV 3010 DESIGN 3 DV 3010 DESIGN 3 DV 3010 DESIGN 3 DV 3010 DESIGN 3 DV 3010 DESIGN 3 DV 3010 DESIGN 3 DV 3010 DV 3010 DV 3010 DV 3010 DV 3010 DV 3010 DV 3010 1
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Graphic Design 3 Portfolio • Contents
Typefaces NeuzeitS Book NeuzeitS BookHeavy
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Website Development +ive
Typefaces Scala Sans Rockwell
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Self Initiated Project Information Graphics Advertising World
Typefaces Helvetica Neue
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Final Major Project Kings Cross Korean Church Daniel Youth Group
Typefaces Fedra Sans Std
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Final Major Project Kings Cross Korean Church Church re-Branding
Typefaces Fedra Sans Std
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Website Development
+ive
Website Development 1
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When asked to design a website, the first problem to solve was content. It had to be design-related, useful and relevant. It had to be about me, and the function of it would be to advertise myself. So, I decided to centre on my design basics: “Why do I design?� After some thinking I came up with some responses such as fun, curiosity, competitiveness and a desire to do what I admired. I wanted design to be feel-good, motivational, positive, with a clear goal which all together will give a a feeling of pleasure, of home, and positivity. The product I should be giving here was not a piece of paper, a poster, a book or even physical, the real product I am delivering is a feeling, an impact, a backround story about whatever i’m designing for. This story or message was always one of happiness, positivity and feel-good. These messages gain trust towards the viewer, pleasant for the eye, and clear and easy information. As designers I have always thought that we learn the craft of communication, how to convey a message. I have decided to use that craft to communicate a feeling we all end up looking for and never have enough of: Happiness. Words such as positive, rainbow or smile all came up to my head trying to make a logo where I could deliver the right message. I researched through different websites with similar concepts of design, looked at websites that had won awards, websites that I had looked through all my life but never thought of as pieces of design, thinking why I liked them. +ive design is the coming together of this.
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Samuel Kang Kim
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Final Designs I had learned a new piece of software such as Freeway, and at the same time learned some of web design concepts and factors. This had helped me understand more about design in a screen, and what it implies when it goes online. I had been quite happy with the website at first, but then I understood the colours where too funky for what I was looking for, specially when looked on screen, making it not look very professional and definitely not serious enough. Also I had learned I had wanted an approach on the design a bit more modern and simplistic, as well as the logo and the name, which I now think have to change. Obviously as the world in the world wide web changes viciously, I understood, my design, and therefore my website has to change as well.
1 (opposite). Research on how other web designs worked and why I had liked them. 2 (opposite). After having made the main frame of the design, I had sketched the content and the main layout. 3. www.tivedesign.comHome page. 4. www.tivedesign.com Work Page. 5. www.tivedesign.com Example of a page of one of my projects.
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Self Initiated Project
Information Graphics Advertising World 1
Before I even knew Graphic Design existed, I had a great passion for advertising. I enjoyed watching adverts and the thinking behind it rather than the space it was advertised in. My passion for it still remains, therefore, I have decided to do a thorough research about it, and present it in a series of A2 posters of information design where I will probe every detail from what advertising is. This will be a way of me discovering about one of my passions and imprint it through a piece of information design.
Some History Facts... 1812
George Reynell Officer at London Gazette First Advertising Agency.
1850
Volney B. Palmer First American Ad Agency.
1864
William James Carlton First to sell Advertising Space.
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1993
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Reynell & Son Family Business
a L
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Present
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TMP Reynell TMP (UK and Ireland)
1877
Robert Bonner First Full Page Ad.
James Walter Thompson Joins Firm.
James Walter Thompson Purchases and renames to JWT Co. Forms first known Creative Department.
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JWT Oldest American Advertising Agency
Samuel Kang Kim
1 (opposite). A2 Poster on historic facts on how Advertising had started. 2 (opposite). A2 Poster on Different Advertising branches. 3. A2 Poster on the common Agency structure, and its relationship with each other. 4. A2 Poster on the revenue of the top 25 Advertising agencies in 2005 and their countries.
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The Agency Structure
I had learned how important research was in information graphics. For me as a designer it was hard to gain so much data about design, I had no idea where to get it from and personally I didnt know anyone from the inside world of advertising that could have helped me. So I bought books, that could helped, me, as well as a thorough internet research on marketing and data.
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn n n n n n n n n n n n n n CONSUMER n n n n n n n n n n n n n n n nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
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Market Research
Creative Brief
Account Planning
Later on, I had several books on information design, and I thought of the best ways of showing all the data I had collected in research so that it could be seen easily and mainly understood.
Pursue Creative Department
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Ide
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Pr od
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Media Planning and Buying
Media Negotiation
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Liaise
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Account Management
t
ep nc
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CLIENTS
For me, it was fascinating to see all these relationships between data, that I wouldn’t have noticed if I hadn’t put them together this way, I guess thats the magic about Information Graphics.
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Production Department
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Dentsu 2,887.6 US$ Millions
M&C Saatchi 123.3 US$ Millions
WB Doner & Co. 164.3 US$ Millions
Hakuhodo DY Holdings 1364 US$ Millions
Digitas 358.4 US$ Millions
Cossette Comm. 164.1 US$ Millions
CANADA
JAPAN
FRANCE
Top 25 Worldwide Revenue in 2005...
Aspen Marketing Services 229.0 US$ Millions
USA
Bartle Bogle Hegarty 128.1 US$ Millions
UK
Richards Group 148.0 US$ Millions
Chime Comm. 114.2 US$ Millions
Monster Worldwide 168.8 US$ Millions
aQuantive 258.4 US$ Millions Merkle 114.2 US$ Millions
Publicis Groupe 5,107.2 US$ Millions
Sapient 358.4 US$ Millions
Aegis Group 1,577.6 US$ Millions
Asatsu-DK 444.8 US$ Millions
Cheil Comms. 210.7 US$ Millions
Havas 1,808 US$ Millions
Wieden + Kennedy 102.9 US$ Millions
Interpublic Group of Companies 6,700 US$ Millions
Woods, Witt, Dealy & Sons 102.9 US$ Millions
WPP Group 10,032.2 US$ Millions
MDC Partners 443.5 US$ Millions
Omnicom Group 10,481.1 US$ Millions
KOREA
Final Major Project
Kings Cross Korean Church Church re-Branding
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Kings Cross Korean Church Kings Cross Korean Church is a Presbyterian Korean Church located in Notting Hill gate, London. The church was established on the 21st of December 1980 for a growing Korean community in the area. The congregation gathered at the church ranges from families already settled in the country to overseas students studying in London. KCKC strives to accommodate everyone including those who are looking for a suitable church to commit to and those who are roaming through their lives not having met God. The church hopes to end their search and show them a life in God’s love and grace. Aims The aim is to promote the church as different, towards an edge of what Korean people from different backgrounds really look for when choosing a church. Give a sense of widely spread, yet in a familiar environment, where everyone is an individual and a community in a loving relationship towards God and each other. Tone and Audience The tone has to be friendly and Informal, yet passionate and serious about the church’s faith. As a church is open to anyone, it targets all audiences.
Samuel Kang Kim
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1. 2. 4.
K I N G S
K I N G S
C R O S S
C R O S S
K O R E A N
K O R E A N
C H U R C H
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KINGS CROSS KOREAN CHURCH
- Square Opacity 1. 30 2. 40 3. 50 4. 60 - Square Units W/H 1. 6/8 2. 6/6 3. 9/11 4. 21/18
C H U R C H 1. 2. 4. 3
K I N G S
C R O S S
K O R E A N
C H U R C H
KINGS CROSS KOREAN CHURCH
Black And White - Square Opacity 1. 20 2. 30 3. 40 4. 50
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1. First KCKC logo proposition, making use of negative space in resemblance to God’s spirit, which is always there, but only noticed by the ones that really look carefully. 2. Final KCKC logo proposition, with the use of four layered square making a cross. This has a significance of how different groups of people get together to form the church, remarking the real meaning of a church. 3-4. Black and White / Colour versions of the logo implemented onto the service information sheets.
Final Major Project
Kings Cross 10 Korean Church Daniel Youth Group 1
Kings Cross Korean Church
Youth Group, Daniel Every Sunday, I attend church at KCKC (Kings Cross Korean Church). I’ve been going here over the time of almost 2 years, and I have always felt engaged to this strong group of young like minded people like me, where we aim to find a closer relationship to God. Inside the Church, we got a youth group, a group of young students, and early professionals around my age, where we still learn about being a Christian, and the true meaning of it. This group had been reformed on October of 2010, and since, we had been looking for a name and a logo that would represent us. Daniel was a proposed name I really liked, since we all had Korean origins, yet we studied abroad and kept our beliefs and principles like Daniel did. So, I ended up making a logo for it, looking for a young, modern and a meaningful concept.
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The logo was presented, and taken in with great enthusiasm, and is now implemented in booklets, t-shirts and rest of products related to us. 3
4 1. Daniel Logo. (red) 2. Logo implemented on a T-Shirt. (Montage) 3. Daniel weekly information sheets with implemented logo. (cover) 4. Logo Implemented on Cover of Information sheet.
Samuel Kang Kim
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1 Kings Cross Korean Church
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1. Booklet for weekend retreat at Durham, England. (Title: Us) 2. First Page of booklet, with introductory bible verse and weekend retreat aim. 3-4. Inside page of the booklet. 22/23 is the date that corresponds to the day we are sharing the bible verses written on the paper.
For Easter, we had a retreat to Durham, Northern England, for a whole weekend to remember God’s sacrifice and Resurrection. I was commissioned to make the booklet for the event. The content had to be decided by the members of the group, and it contained information such as minigroup schedules, timetables, recipes, names, contact numbers and bible verses for each day of the retreat. The numbers on the background of the page indicates the day of the month where those verses are going to be discussed. The booklets had to be individually printed back and forth and impositioned.
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SAMUEL KANG KIM
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