1 Samuel Kang Kim u0713352 sawiii.wordpress.com
Exhibition tion Production DV3002
2 Exhibition Production Portfolio • Contents
Typefaces Mrs Eaves Mr Eaves
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Exhibition Deconstruction Present from the Past Korean Culture Centre UK
Typefaces ITC Machine Rockwell
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Land Art Exhibition Johannes Von Stumm
Typefaces ITC Avant Garde
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Environmental Design AVA Signage and Navigation
Typefaces DIN
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Red Studio Branding Alumni Event
Typefaces TMix
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Valence Exhibition In the Year Ten Thousand.
Typefaces Courier New
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Exhibtion Deconstruction
Present from the Past
Korean Culture Centre UK Present From the Past
The Korean Culture Centre UK and the British Korean Veterans Association (BKVA) organized an auction for donated artwork by Korean artists about the Korean war and its impact on society. The preview and exhibition lasted during the days of Monday 4th until Friday 8th of October 2010. It was placed in the exhibition space in the Korean Culture Centre to show gratitude towards the British Veterans for their help in the Korean War. The silent auction was made on Friday 8th and Monday 11th of October on the donated artwork.
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Samuel Kang Kim
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Artwork
40 artists were commissioned to create or choose from previous any type of artwork with mixed types of media (sculpture, photogrpahy, painting..etc), making 40 pieces of individual artwork for the exhibition. All the artwork was very individual showing each artist’s personal perspective on the matter.
Lighting
The lighting was based on several Flourescent lighting bulbs as well as Upper lighting (lightbulbs).
Advertising
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The exhibition was advertised through several english and korean national news broadcasts such as BBC or YTN. Newspaper adverts were placed in several Korean and English journals and the Korean Culture Centre’s website was used to advertise the event. Also huge windows towards the streets showing most of the artwork and 15 flatscreen TV’s made it possible for people passing by could notice the exhibition, although it wasnt very clear what the purpose of the exhibition was from outside. The event was sponsored by Sotheby’s + BKVA and the market was very exclusive, as there were selective invitations for the event, yet the entrance was free for anyone passing by. Stationary consisted of posters, postcards and catalogues.
Signage
The signage inside the exhibition was clear and well designed using typefaces such as Rockwell and ITC Machine. There was labelling of each piece of work and instructions for the auction on the sheet of paper
Event (Auction Day)
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There was individual assistance for help in understanding the artwork throughout the whole night. The event was covered from Korean Broadcasting networks with 3 cameras and 1 photographer recording the event and the artwork. Also a BBC anchor acted as Host of the event (Mishal Husain) Around 60 People attended on the first Auction day and RVSP was required for entrance. Catering was included (Drinks and small korean dishes made by famous chef in Korea) and some artists attended the event. There were individual speeches from British Veterans, the curator and the Korean representative of the Korean war soldiers. A video explaining the event, the participants and relevant information was shown throught the event and there were always various staff members available for help.
Exhibtion Deconstruction
Analysis
In General terms the exhibition was a success. All of the work was sold and the event seemed to run smoothly, the artwork was clearly labelled and the signage was loud and clear, helping visitors know what the exhibition was about, and what they were supposed to do about it. Staff seemed more like salesmen trying to upsell the artwork, helping it’s price to rise by informing the viewers about the insights of the artwork. It seems like the main purpose of the exhibition is to sell the artwork at the highest price possible so the maximum amount of money could be raised for the KBVA. At the same time Korean Art could have been promoted to a much more broader public, due to its location right next to Trafalgar Square. This could have been done by putting some Vynil lettering on the windows facing the main street. Its a great way to show there is something going on inside the installations and attracts the attention to the public. It will not only get more visitors on the exhibition, but also increase the popularity of the Korean Cultural Centre UK, which is unknown to most of the non-korean community, and some of the numerous koreans currently in London.
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Proposal
It was very hard to find something that needed improvement for the exhibition, as it had been carried on in a very well organized and proffesional manner. If I could have changed something was on the signs in the windows. The entrance for the exhibition was never clear and I didn’t know what the exhibition was about unitl I figured out inside. Therefore, I would have recommended the use of vynil signage on the windows, so that the immense window spaced is used in a more productive way. The lack of signage on it was a bit of a dissapointment, but nonetheless, the rest of the exhibition and event was executed in a near perfect way.
Land Art Exhibition
Johannes Von Stumm
LAND ART
Johannes Von Stumm
Johannes Von Stumm is a sculptor mostly acclaimed for the combination of different material and media in his work. His work has attracted people all around the world, specially in Britain, where he has held up multiple exhibitions of his work. By joining different medias as iron glass, granite, stone, steel or wood in his sculpture, he has challenged pre-accepted ideas, managing to harmonize the union of totally different materials into one sculpture. With the fusion of materials, he reaches a form of expression, as he does by joining soft with hard materials, fragile with strong, liquid with solid, or dark with transparent. He shows how two,three or four totally different subjects can withstand with each other, making a new piece of art. His work not only contains the feeling of challenge, but also the spirituality of meaning and purpose. Every single piece of art has a meaning and the power with which he expresses such meaning is outstanding in its own way, a clear message no one could miss to feel or understand.
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Samuel Kang Kim
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Proposal
As I looked at several different Land Artists I had found Johannes von Stumm’s work to reflect the sense of unity and harmony the AVA building needed. The feeling of a building in which all the different colours and shades of visual art and architecture are together under one single roof. So I decided to use four different materials for each wall of the AVA building. This way the building itself will be a clear message of how completely different subjects get together in harmony to form a perfect artistic and visual enviroment.
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Environmental Design
ENVIRONMENTAL DESIGN AVA Signage & Navigation
10 The AVA (Architecture and Visual Arts) Building in the University of East London is where all the creative arts come together inside a whole building. Here, students from any branch of design can find each others work within the same roof and at the same time exchange ideas. The only problem was the lack of signage and navigation through the building. A visitor would never know where to find different areas of the building, and therefore one cannot make proper use of the divversity of creative branches. We decided to tackle
this problem through the use of colour coding and a system of lines in the floor which would take the viewer to all the different areas of the building. Unfortunately, we decided that this idea was too ambicious for the amount of budget we had thought of. We had gone very far on the research and planning stage with this concept, which took us several weeks,and we were about to trash it. It was a hard decision, but we could make use of it for the concepts that were going to follow the current one.
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5 (Opposite). Speech bubble Concept. 6 (Opposite). Block Concept. Colour coded and different structures made with a number of lettered blocks gives it a fun and young approach. 7 (Opposite). This concept was the strongest as it reflected the way all the creative branches formed the letters AVA. Each piece would have a different shape and colour, representing each creative art.
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Printing Workshop
Casting Workshop
Wood Workshop
Textiles Workshop
Metal Workshop
Immersive lab
Fine art
Fine art B
1, Options for corners for the first concept. The diagrams showed the different ways we could arrange the corners for a more clear and aestethic purpose. 2. AVA Ground floor map and its different areas. 3. Mock-up for concept of AVA entrance on Google SketchUp. 4. Plan of both floors of the AVA, colour coded, with where the lines would reach on each floor, and the different branches of the AVA set by different colours.
Moving Image
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Fine art
Lecture Room
Architecture AVA Gallery
Photography
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Digital Output Lab
Visual theories
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Fine art
Moving Image
Office / Helpdesk
Fine art
Architecture
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Printing Workshop
Immersive Lab Fine art
Fine art
Wood Workshop
Lecture Room
Casting Workshop
Fine art
Metal Workshop
Architecture
Moving Image AVA Gallery
WORKSHOP & LAB PHOTOGRAPHY FINE ART MOVING IMAGE ARCHITECTURE
Photography
Visual Theories
Digital Output Lab
Fine art
Moving Image
Fine art
Office/Helpdesk
Computer Labs
Textiles
Foundation
Graphic Design
Fashion
Photography
Architecture
Illustration
ARCHITECTURE FOUNDATION FASHION PHOTOGRAPHY WORKSHOP & LAB TEXTILES GRAPHIC DESIGN & ILLUSTRATION
Samuel Kang Kim
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A Different Approach
The idea behind the concepts were the notion of unity while still, being in a completely different course range, so that there could be an exchange of ideas and a mixture of media throughout the whole of AVA. The concept that better matched this background was this one, where the acronym ‘AVA’ would break up in several different parts, so that each course would have a different shape and colour that would repreresent them. At the same time, it represents a notion of unity, and group, where altogether would form the whole of AVA.
Environmental Design
“The School of Architecture and the Visual Arts (AVA) brings together the related disciplines of architecture, art and design.� 1
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1. Main signage in the entrance of the AVA building. 2. How different course are placed in entrance to the staircase areas. 3. Signage and navigation in doors for Photography, Moving Image and Fine Art. 4. Navigation in corridors for Fine Art and Moving Image.
Red Studio
Red Studio Branding
Red studio was set up by students and tutors as a way of getting real experience on how a studio would run in the professional way. We wanted to deliver high quality design work for the university as well as external clients, yet with the freshness ambition and originality of university students. Initiated by our tutor Pete Nevin, we were set to start off by designing the brand itself. The concept was chosen to be a very cubic as it resembled the room the studio was based on. After several important decisions we had chosen our main logo as well as its usages on general stationary.
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1. Red Studio Logos 2. Red Studio motto made with artwork style as logo. 3. Several possibilites for Red Studio logo, as well as its adabtability to different styles depending on the type of work. 4. Red Studio Business Cards. Front/Back. 1
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Business Cards
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Red Studio
AVA Alumni Event 14 1
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The AVA alumni event was the first job commissioned to the Red Studio. The brief was to design the signage and navigation of the venue. We had visits to the venue, and made some research and concept presentations. The final concept was based on Google Maps push pins as a way to mark places. Also, we had some work we had done for the AVA signage and decided to use the pictograms one of our members had made. These, were made of MDF, which were lasercut and spraypainted so they could be stuck on the walls of the venue, and finally used glowsticks so that the light would glow from behind. 2
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Samuel Kang Kim
5,6. Red Studio mission statement made on the Red Studio Typeface, to be shown on the entrance. 7. AVA Alumni Event Catalogue. 8. AVA Alumni Event front banner.
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ALUMNI EVENT
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We were also asked to make the catalogue for the event, as well the main banner that would be placed in the entrance of the event. As our first job, we were very eager to advertise ourselves, as a new rising design agency. We had thought that if we did well on this event, we could get commissioned somewhere else. We had written our mission statement, painted it in and showed it on the entrance. Througout the night we had made our own Red Studio t-shirts and business cards were given away as a way to self-promote ourselves.
Design and Innovation BSc Hons Architecture models on display. 7:30pm onwards: Interactive demonstration of 'AffectED' and design and innovation from Computer Games Design, Multi-Media Design Technology and Interactive Media Design
Performance
8.15pm Music Culture: Luca Nasciuti, Experimental cello performance
6pm Dance: Urban Practice films ‘Catching Souls’ Chris
Bean (producer and director) & ‘Latitude’ Tanya Tominey (producer and director)
8:45pm: Music Culture: Phoebe Osbourne, Singer Songwriter
7.30pm MA/PhD Creative Writing graduate Olu Popoola (reading)
8.40pm MA Writing: Imaginative Practice alumni Sylvia Morgado presents 'Free Advice: A Writers Performance' sylviamorgado.wordpress.com.
Networking Hub
Fine Art and Installations BA Fine Art Alumni Chris Mowbray, Andrew Demetry, Josh Jeavons, Oliver Dickens of Ground Floor Left gallery present new work. groundfloorleft.co.uk 7:45pm Live Painting from Josh Jeavons.
6pm onwards: Drinks and BBQ and projected film by Fashion Design with Fashion Marketing Alumni Bunmi Olaye (Creative Director): BunmiKoko bunmikoko.com
7:10pm Welcome by Pete Cobb, Acting Dean of School (AVA) and Introduction to Dr Fariba Selehi-Kellaway, Development & Alumni Manager and Professor Patrick McGhee, Vice Chancellor
Cinema A Selection of the best student work from 7:30pm onwards: A Selection of the best student work from BA Hons Community Arts Practice, BA Hons Film and Video, BA Hons Moving Image and Animation and MA Independent Film and New Screen Media Including: ‘Limehouse Drift’ Agne Siauciunaite & Josie Waterson, 'Machine' Anuerin Vaughan, 'Silence in Tokyo' Hafizur Rahman, 'The Little Door' Gosia Prokop, 'Filth' James Murray, 'A Finger In Every Pie' Aunerin Vaughan, 'Mario A Go Go' James Iaciofano, 'Cherryade' Hafizur Rahman, 'Sunshine Breakfast' Serjei Hein, 'Wildness' Davis Zelcans, 'Head for Heights' and 'Pop' Serjei Hein, 'Sparky' Nick Nenov, 'Life During Wartime' James Wills and 'Freestyle' Aneurin Vaughan.
Throughout The Venue Red Studio', BA Hons Graphic Design (signage and installation)
MA Writing: Imaginative Practice Alumnus Marianne Denning presents 'See Saw', a collection of portraits in text re-interpreting what she sees as the focus of a photograph in text and Sylvia Morgado presents ‘Untitled’ - is a chapbook; a fragmented narrative which tells the story of a mother and her daughter. Installation of work by current BA Hons Fashion Design students as well as a projection of the 2010 Graduate Fashion Week UEL Catwalk Show. Presentation of photographs from BA Hons Photography
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FASHION ARCHITECTURE FINE ART FILM PERFORMANCE GRAPHIC DESIGN
1,2 (opposite). Drafts for signs for Architecture and Bar. 3 (opposite). Sign for smoking area. 4 (opposite). Each sign was laser cut and spraypainted. Architecture and Moving Image.
RED STUDIO
Valence Exhibition
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VALENCE EXHIBITION In the Year Ten Thousand
A group of 3rd year Graphic Design students were asked to make an exhibition in Academy des Beaux Arts in Valence, France. The theme of the exhibtion was decided to be on a short story: “In the Year Ten Thousand”, by William Harben. The book tells the story of how the book is considered in a fictional future. A father takes his son, whom which he communicates by thoughts, to
see the last book on Earth. The son is questioned on the usage of the book, while his father explains the usages of the book in the present world. We decided to base our exhibition on this short story by making a simulation of it, giving the viewer a the same perspective the author in “In the Year Ten Thousand” tries to describe in the book. This would be achieved by
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placing a camera that would detect the page where the book is opened in, which would trigger a visual projection of the book’s subject, resembling the thought communicated ideas in the book. The whole compound would be set up in a black stand inside a completely dark room where the viewer would be immersed in the whole experience.
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1 (opposite). “In the Year Ten Thousand Book” 2 (opposite). Google Sketch-up of the idea. 3 (opposite). Deciding layouts for the book. 4 (opposite). The room had to be covered in black fabric to make a mysterious and futuristic environment.
5 (opposite). Working on Flash to match different colours on each page, with the videos that go with it. 6-9. Pages of the interactive book. Journey, Love, Life, Hate. 10. Book in stand being prepared to be shown. 11. The stand had to be made so that
Book
Various ideas had been proposed for what the last book on earth should be like. We had decided that the book should contain illustrations with various text. We had decided it could contain poems from the present day, describing different stages and emotions in everyday life. We had looked for different poems and we filtered out so that only 9 poems remained to 6
we could mount and dismount it through our travels.
be put together with illustrations on each subject. The book is then assigned a colour that the camera has to recognize in order to know what video to trigger.
Stand
The book is to be placed on a black stand where the camera and the lighting is incorporated and hidden with the rest of the equipment and cables. Inside we would place the computer that would be programmed through flash to make it all work.
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Journey You both start a journey lasting for the entirety of life ad beyond.To a destination that even surpasses that of theglowing stars in the heavenly night skies. You start with nothing but the feeling of pure unparalleled happiness and joy... It’s only after that great journey comes to an abrupt halt you begin to realise that the happiness and joy you once held was stored in a unexpected place.A place where these feelings were given life,where words wer given true meaning and where the experience gave you understanding, which in turn resulted in
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Love I go through this dark existence, To bask in your beauty, the eyes that shine like sapphires, the smile which brightens this sad existence. I envy the wind that runs through your hair, To touch you to hold you in my arms, But I cannot, For your heart belongs to another, So I can only love you from afar. Yor friendship means more to me,
only one place in the human anatomy where this enchantment of feeling one of God’s greatest gifts to humankind occurs...
But like an angel you touched my heart, In a way I have never felt before. I’ve never know what love is until this day, I know that we are only friends, But my heart wishes it to be more, So I will still hope and dream,
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To hold you in my arms and say “I love you” 10/12/2008
21st century poems 6
21st century poems 7
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21st century poems 16
21st century poems 17
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Heat In my mind I have a garden, In it I grow disorder and hate, I feed my heart, From its bitter and ugly plate My plants no feeding, No water, No tending, No care,
Life At times I can see myself runninh. But what am I running from? I’m running from life. I can’t get away. Sometimes I wish I could just close my eyes,
Consuming everything fair Spreading so fast Filling my inner being My future and my Past
I just want tobe somebody. I don’t know if I can, but I’ll try. I’ve messed up in my life more then once. But at least I’m still alive But I think do I want to be? Yes..... I do People mess up all the time. It’s no reason to just run away. If you do, your problems will just wait for you. You just got to move on. You have to except what you’ve done. Just dont wit and feel sorry for yourself. Life is not that bad. It’s what you make it out to be.
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Sometimes more bad then good. Either way it’s life I would never want to change my life. Even though I’ve messed up in the past. I think it made me a stronger person. So instead of running, I’ll stay and take life as it is! 21st century poems 8
10/12/2008
21st century poems 9
21st century poems 20
21st century poems 21
Valence Exhibition
VALENCE EXHIBITION In the Year Ten Thousand
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Visual Projections
up with the perfect notion thought representation.
The main idea of the Visual Projections was the fact that it had to resemble how ideas were communicated through thoughts. The sounds and visuals had to have a sense of abstaction to it and at the same time communicate what the whole exhibition is about. We had played around with several effects in After effects, learning from each others skills, trying to come
Finally, we had come with the idea of thoughts being transmitted as sound waves, which in the end take you towards a certain vision. The final concept consists of 9 different rings of soundwaves, each with the colour based on the book, through which the viewer travels through until it has reached the ring that
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corresponds to the page in the book.
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1-5 (opposite). Captions of the visual projections. The viewer goes through a journey, which ends in the expression of an idea. 6. Exhibition day. As the viewer opens the book the visual projection is activated. 7. First page. The book was titled “21st Century Poems” 8. Photograph of “Journey”. 9. One of our french member of the group explains
the whole idea behind the exhibition, and its workings. 10. Page “Love”.
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Exhibition Day
more informative, stressing the whole idea and meaning of the exhibition. The students from Academy des Beaux Arts were all surprised at the work in general and I had wondered what would they take from it. The staff at Academy des Beaux Arts in Valence, France were surprised at the quality of the work, and therefore decided to keep the exhibition until next week.
The actual exhibition day got postponed due to technical problems matching the videos and with the content of the book. This was a big point of stress, but we managed to surpass it, and luckily opened the exhibition on its last day of opening. General reaction to it was very positive, although I would have liked it to be
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Samuel Kang Kim u0713352 sawiii.wordpress.com
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