Start
gribble s GARRY
RUNNING
SPORTS
SERIOUS adjective
1. requiring concentration or application 2. showing or characterized by deep thought
PASSIONATE adjective
1. compelled by emotion or strong feeling 2. expressing or showing intense feeling
EXPERT adjective
1. possessing special skill or knowledge 2. trained by practice; skillful
GARRY GRIBBLE’S RUNNING SPORTS is
the only running sports retail store
that
is run by athetes, severing atheleres.
A place where passionate runners come for professional advice
Went from newbie to elite after receiving advice about his chin splints at Garry Gribble’s
ADAM WILLIAMS Professional Athlete Born in Topeka, Kansas Works on campus at KU Enjoys running and ultimate frisbee Favorite movie is Forest Gump Dreams to be in the Olympics
MOTTO
RUN BY ATHLETES SERVING ATHLETES
MISSION
TO PROVIDE THE BEST IN SERVICE, ADVICE AND PRODUCTS TO RUNNERS AND WALKERS AT ALL LEVELS.
FUNCTIONAL CUSTOM PRODUCTS FOOT HEALTH
SOCIAL
MENTAL
CUSTOMER SERVICE HELPFUL ADVICE
ONLINE REGISTER FOR RACES
SPIRITUAL SUPPORT LOCAL BUSINESS
PRODUCT/BENEFIT
MISSION
CUSTOM/SPECIALISED RUNNING SUPPLIES
POSITIONING PROVIDE THE BEST IN SERVICE, ADVICE AND PRODUCTS TO RUNNERS AND WALKERS AT ALL LEVELS
STYLING SIMPLE, EASY, HELPFUL, CLEAN, FRIENDLY
PROVIDE HEALTHY FOOT CARE TO EVERYONE SO THEY CAN ENJOY THE FREEDOM OF RUNNING
EXPERIENCE KNOWLEDGEABLE PROFESSIONAL PERFORMANCE SERIOUS HEALTHY
VISION EVERYONE IN HIGH SCHOOL SHOULD HAVE A PAIR FOCUS ON REC. CENTER TALK TO LOCAL COACHES
VALUES LOCAL STORE, PROVIDING A PRODUCT WITH KNOWLEDGEABLE SERVICE
Garry Gribble’s Running Sports allows you to dress and connect like a professional runner. SO WHAT? Gribble’s gives you multiple retail options based on your own foot health. SO WHAT? Foot health is the foundation of running and without it you may get more injuries SO WHAT? Injuries can result in days or even months of rest, while you could be running and connecting with other local runners. SO WHAT? You are able to become a larger part of the Lawrence/KC running community. SO WHAT? Supporting local economy and making friends is always a good thing.
STYLISTIC GESTURES s e’ bl e r ir b lin we G s y nci ish flo k’s das e r n ic ar a n di ik G Fr Fi Su D A N
COMPLEXITY
minimal
REPRESENTATION Fi
real
s ni
ornamental
Future
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abstract
PERCEIVED MOVEMENT
s s e da k’ ik di ic N A D
S
dynamic
POTENCY
s s e da k’ ik di ic N A D
loud
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F
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Future
a Fr
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soft
RUNNING ==
== FREEDOM
COMPETITORS RUNNING GOODS
GARRY GRIBBLE’S
COLLEGE/YOUNG ADULTS
OUTDOOR & BIKE
SPORTING GOODS
YOUNG PROFESSIONALS
YOUTH/HIGH SCHOOL
SUNFLOWER
FRANCIS
N
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LUXURIOUS
s
Su
Future
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ORIGINAL
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IMITATIVE
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CHEAP
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CENTRAL PROBLEM
Garry Gribble’s Running Sports provides great customer service and retail variety, but lacks a clear identity appearance. The store appears to be temporary and needs a branding system that visually creates unity throughout the company.
ARROW SYMBOLISM direction, force, movement, power, travel, plan of action, direction towards a goal, swift, fast, speed, motion
COLOR PALETTE
C 40 M8 Y 44 K0
C 51 M 20 Y 21 K0
Tint: 80% Black
PATTERN
TYPEFACE
Italic
Light
Book
Black
FUTURA FUTURA
FUTURA FUTURA
FUTURA FUTURA
TEXT
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R U N N I N G
MARK
S P O RT S
gribble s GARRY
RUNNING
SPORTS
gribble s GARRY
R U N N I N G
S P O RT S
Dear Jennifer Williams, Our sales people are problem solvers with years of experience in fitting proper footwear, clothing and accessories. We take pride in providing both new and regular customers with individualized service, informed, courteous attention and top-quality namebrand products at competitive prices. Our motto, “Run by Athletes Serving Athletes,” means that the people serving you at Garry Gribble’s Running Sports are actively involved themselves in running, cycling, swimming and fitness training. Many of the staff are runners, who have the background to help beginners and competitors alike be properly equipped for their sport. All our staff complete rigorous test on our products to keep us most knowledgeable on what we sell. We stay up-to-date on new products because we use the products we sell. We are committed to your fitness. Our service and advice – Garry Gribble’s Running Sports staff will fit you and your family with shoes for your special needs. You may try on as many models as you like before making your selection.
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We explain the performance characteristics of our athletic clothing and demonstrate how to use our accessories. We especially enjoy helping beginners get off on the right foot with their sport, and are happy to share our insights and suggest other sources of information. If you are sidelined by injuries or illness, we can help you plan your return to activity. We have many handouts on some of the more common running and walking injuries.
DJ HILDING General Manager +785 856 0434 garrygribbles.com
gribble s GARRY
RUNNING
SPORTS
Jennifer Williams 1202 Iowa Street Lawrence, KS 66044
gribble s GARRY
R U N N I N G
ABOUT
EVENTS
PRODUCTS
S P O R T S
Vibram Fivefingers Komodo LS Barefoot Shoes $99.99
By GINA KOLATA
MYTHS OF RUNNING: FOREFOOT, BAREFOOT AND OTHERWISE It’s a topic of endless debate among runners. Is there a best way to run, so that you use the least energy and go the fastest? And does it help to run barefoot or in minimalist shoes? Most of the scientific research is just inadequate to answer these questions, said Iain Hunter, a biomechanics researcher at Brigham Young University. Some studies have indicated that the fastest middledistance runners (those racing between about half a mile and a mile) land on the midfoot or forefoot. But for these runners, economy (using the least amount of energy) is not an issue, because the race is so short. When people sprint or run very fast for short distances, they naturally change stride, landing more toward the
KANSAS CITY OVERLAND PARK LAWRENCE TOPEKA
gribble s GARRY
R U N N I N G
ABOUT
EVENTS
PRODUCTS
S P O R T S
gribble s GARRY
R U N N I N G
Run by athletes serving athletes
MEET THE STAFF
Michael Pierce ran for SBU and the Stotan Racing Club in New York state.
Our sales people are problem solvers with years of experience in fitting proper footwear, clothing and accessories. We take pride in providing both new and regular customers with individualized service, informed, courteous attention and top-quality name-brand products at competitive prices. Our motto, “Run by Athletes Serving Athletes,” means that the people serving you at Garry Gribble’s Running Sports are actively involved themselves in running, cycling, swimming and fitness training. Many of the staff are runners, who have the background to help beginners and competitors alike be properly equipped for their sport. All our staff complete rigorous test on our products to keep us most knowledgeable on what we sell. We stay up-to-date on new products because we use the products we sell. We are committed to your fitness. Our service and advice – Garry Gribble’s Running Sports staff will fit you and your family with shoes for your special needs. You may try on as many models as you like before making your selection. We explain the performance characteristics of our athletic clothing and demonstrate how to use our
KANSAS CITY OVERLAND PARK LAWRENCE TOPEKA
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Join our mailing list! We will send you periodic mailings with store specials.
Lung Hill Run Packet Pick Up – GGRS Ward, 2pm-6:30pm Run with a Mission 5K Packet Pick Up – GGRS Stoll, 11am-7pm
18 19 20 21 22 23 24 GGRS Running Clinics & The Runner’s Edge
Run with a Mission 5K Packet Pick Up – GGRS Ward, 11am-7pm WOW 5K Run Packet Pick Up – GGRS Lawrence, 4pm-7pm
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EVENTS
S P O R T S
Featured Runner
Eugene Wren Breakfast with friends was enough to motivate Eugene Wren’s running habit 28 years ago. Click Here to read more about Eugene!
Email | KANSAS CITY OVERLAND PARK LAWRENCE TOPEKA
GOOD FORM RUNNING There is a better way to run. Running faster, more efficiently, and injury free is what runners strive for. With a focus on proper mechanics, good form running aims to help runners of all ages and abilities achieve these goals.
gribble s GARRY
R U N N I N G
S P O R T S
RUNNER REMINDERS
This is a complimentary class for all new and veteran runners. Please contact Helen Wilms to reserve your spot. Space is limited to 10 people. KANSAS CITY: Wednesday, Dec. 12 ; 6pm-7pm OVERLAND PARK: Thursday, Dec. 20 ; 6pm-7pm LAWRENCE: Will return in Jan. 2013 TOPEKA: Will return in Jan. 2013
Jennifer Williams 1202 Iowa Street Lawrence, KS 66044
THERE IS A BETTER WAY TO RUN Good Form Running Clinic GGRS Lawrence, Tuesday, November 27 6pm-7pm
gribble s GARRY
R U N N I N G
S P O R T S
JUST KEEP GOING
KANSAS CITY OVERLAND PARK LAWRENCE TOPEKA
RUN BY ATHLETES SERVING ATHLETES
gribble s GARRY
RUNNING
SPORTS
R U N N I N G
GARRY
R U N N I N G
GARRY
S P O RT S
gribble s
S P O RT S
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JUST KEEP GOING
gribble s GARRY
S P O RT S R U N N I N G
JUST KEEP G N I O G
JUST KEEP GOING
Thanksgiving Day 5K Run/Walk 2012
Thurs., Nov. 22, 9:00 a.m. 8500 Ward Parkway Kansas City, MO
gribble s GARRY
RUNNING SP ORTS
Thanksgiving Day 5K Run/Walk 2012
Thurs., Nov. 22, 9:00 a.m. 8500 Ward Parkway Kansas City, MO
gribble s GARRY
RUNNING SP ORTS
JUST KEEP GOING Ward Parkway Thanksgiving Day 5K Run/Walk 2012 Thursday, November 22, 2012 9:00 AM 8500 Ward Parkway Kansas City, MO
gribble s GARRY
R U N N I N G
S P O R T S
JUST KEEP GOING
JUST KEEP GOING
THERE IS A BETTER WAY TO RUN Good Form Running Clinic GGRS Lawrence, Tuesday, November 27 6pm-7pm
gribble s GARRY
R U N N I N G
S P O R T S
JUST KEEP GOING Ward Parkway Thanksgiving Day 5K Run/Walk 2012 Thursday, November 22, 2012 9:00 AM 8500 Ward Parkway Kansas City, MO
gribble s GARRY
R U N N I N G
S P O R T S
NOW GO RUN TO
gribble s GARRY
RUNNING
SPORTS
Finish