Delicias Bakery - Brand Guideline

CORPORATE IDENTITY GUIDELINES 2019

Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.

CONTENTS LOGO 4 Delicias Bakery Logo Logo Variations

4

5

Module Of The Logo 6 Protective Area Of The Logo

7

Color Palette 8 Incorrect Use Of The Logo 9 TYPEFACE 10 Communication Typeface 10 Office and Electronic Channels Typeface 11 STATIONARY 12 Document Forms

12

Business Cards

13

Envelopes 14

DELICIAS BAKERY LOGO Delicias Bakery logo is the sole visual identifier of Delicias Bakery as a company. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations.

The primary logo consists on a visual representation of the Colorado Springs ,along with a wheat spike and the name of the Delicias Bakery written in a custom-made letters. Delicias Bakery Logotype should primarily be used in color as presented.

All the variations of the logo are in the .zip file sent it to the client

4

LOGO

LOGO VARIATIONS The Greyscale version is only used when black and white print is required.

The Black & White version of the logotype do exist, but should only be used in exceptional circumstances.

When using the color logo on a blue or brown background, a white letters must be used.

Grayscale version

Black & White version

Inverted color version

5

MODULE OF THE LOGO Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only.

The module of the logo is determined according to the height of the mountains of the respective logo.

9X

X

6

4X

LOGO

PROTECTIVE AREA OF THE LOGO An important part of maintaining a consistent presentation of Delicias Bakery is keeping a clear area around it from other text, graphics or illustrations.

Crowding the logo detracts from its legibility and impact.

The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand.

The protective area of the logo is defined according to the height module of mountains of the logo.

Minimum logo width – 2 in.

Beside this you must use simplified version of the logo without additional text.

2 in

7

COLOR PALLETE The basic colors of logo is brown and blue.

Delicias Bakery blue is a bold, powerful color that embodies strength and dynamism and should be used whenever a graphic vibrancy is desired in communication.

Brown color is a strong support color that speaks to the innovative side of Delicias Bakery.

PANTONE 2945 U C

99

R

0

M

71

G

82

Y

247

B

128

K

10

80%

70%

#00517f

60%

50%

40%

50%

40%

PANTONE 160 U C

30

M Y K

13

80%

8

R

163

58

G

110

75

B

74

70%

#a36d4a

60%

INCORRECT USE OF THE LOGO Presentation of Delicias Bakery logo must be carefully monitored and controlled.

Incorrect use can undermine the identity system through mixed and unclear messages.

This page illustrates a number of incorrect presentations of the logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics.

This is not a complete list.

1.

2.

3.

4.

5.

6.

Examples 1-6 illustrate incorrect reproduction of Delicias Bakery Logo.

1. Relationship between the height and the width of the logo can not be changed.

2. Colors of the logo can not be changed.

3. The logo can not be used against complicated and intensive backgrounds.

4. A three dimensional logo can not be used in corporative materials.

5. The position of the elements can not be changed.

6. Spatial effects are not permitted.

9

COMMUNICATION TYPEFACE Typography and consistent use of typefaces is a key element to create a cohesive look across all communications.

The only font that may be used for corporate communications are the Barlow.

Barlow a sans serif font, has a precise, technical feel that matches the company’s youth base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.

Barlow font is also in the .zip file sent it to the client

Barlow Regular

Barlow Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

Barlow Italic

Barlow Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

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10

OFFICE AND ELECTRONIC CHANNELS TYPEFACE Barlow should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to Barlow, Arial offers a contemporary feel with versatile function.

TYPEFACE

Arial Regular

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

Arial Italic

Arial Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

11

DOCUMENT FORMS Size of a document form – 8.5 x 11 in. (Letter) The contact information of the company is written in Barlow font.

2 in

Size of contact information – 9 pt.

12

BUSINESS CARDS Size of a business card – 3.5 x 2 in.

Text on a business card is written in Barlow font and Domine.

Size of the name and surname is 10.73 pt.

Size of position and contact information is 11 pt.

Paper – Dull Cover 100#

0.3 in

0.3 in

The information presented is for position only.

STATIONARY

Front side

Back side

13

ENVELOPES Contact information of the company is written in Barlow font.

Size of contact information – 10pt.

Envelope sizes C4 – 9 x 12.8 in C5 – 6.4 x 9 in C65 –4.5 x 6.4 in

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