THE COMMUNITY FIRST
Belonging.
The world today, is a fascinating mix of people, cultures and races. Geography has ceased to be a barrier to people who relocate for work or study. But at the end of the day, there is an inner desire to connect with people from similar ethnic backgrounds. There is a need to keep abreast with news from their own country and to acquaint themselves with the events happening in the community locally.
hi INDiA was founded in an effort to fulfill such needs of the Indian community. It is geared towards uniting the South Asian community with news that instantly engages it with current and community centric information. Each week, hi INDiA offers its readers a wide variety of reading material, covering a plethora of subjects ranging from human interest stories, local news and politics, to sports, fashion and Indian film news. With a network of journalists, photographers and contributors both in India and U.S.A., hi INDiA is the news source for everything that matters to South Asians living abroad. Today, hi INDiA is considered an indispensable part of their life.
16 YEARS OF FORGING A STRONG BOND WITH THE COMMUNITY THROUGH PUBLICATION, EVENTS AND DIGITAL MEDIA
Recognition. hi INDiA is a part of Indian Media Group (IMG, which is affiliated to Sandesh group of Publications, one of the largest and oldest publications from India). IMG was started 16 years ago in an effort to unify the South Asian Community in USA. IMG owns hi INDiA weekly and hi INDiA Classic Entertainment (the portal that brings classic entertainment regularly to U.S.A.). This cements our brand image strongly in the minds of the ethnic Asian community in the Midwest and East Coast. IMG is also supported by IANS - one of India’s largest news wire agencies that provide news to more than 200 newspapers, web portals, foreign embassies, various ministries. Hemant Brahmbhatt - Publisher Mr. Brahmbhatt has been associated with newspapers for over 25 years. Starting his career with the Gujarati daily, Sandesh, he set up the USA edition of the newspaper in Chicago in 1996. It is Mr. Brahmbhatt’s ambition to make hi INDiA the most trusted source of information about the South Asian Diaspora. Ashok Easwaran - Editor Mr. Easwaran has been a journalist for over four decades, having worked with national newspapers in India. He has covered everything - from crime to politics, business and cinema. He has also reported on the South Asian community in Houston and later, in Chicago, since 1996.
NEWSPAPERS REACH 74% OF INTERNET USERS IN AN AVERAGE WEEK ACROSS MULTIPLE PLATFORMS AND DEVICES
The Reach. hi INDiA has the largest reader base of South Asian readers. For advertisers, hi INDiA delivers an interactive audience of over 65,000 weekly unique readers (both digital and print), across all major cities and their suburbs in the Midwest and East Coast. To make it even more accessible to the people, hi INDiA is completely FREE and is widely available in Indo-Pak grocery stores, restaurants, banquet halls, temples, places of worship and various other locations which are most often visited by South Asians. This combined circulation makes us the largest circulation in the East Coast and Midwest covering the most number of suburbs and circulation centers.
EAST COAST : NEW YORK | NEW JERSEY | CONNECTICUT Manhattan, Queens, Flushing, Richmond Hill, Bellerose, Long Island, Jersey City, Newark, Edison, Iselin, Parsipanny, Franklin Park, Rt 27 New Brunswick, Route 9 South New Jersey, Pennsylvania, Philadelphia MIDWEST: ILLINOIS | MILWAUKEE | INDIANA | MICHIGAN | MISORRIE | WISCONSIN Skokie, Villa Park, Addison, Buffalo Grove, Wheeling, Arlington Heights, Palatine, Hoffman Estates, Schaumburg, Itasca, Naperville, Lombard, Aurora, Streamwood, Lincolnwood, Hanover Park, Rolling Meadows, Roselle, Westmont, Willowbrook, Bartlett, Mount Prospect, Elk Grove, Bensenville, Park Ridge, Niles, Des Plaines, Evanston, Lemont, Bloomingdale, Carol Stream, Glendale Heights, Glen Ellen, Lombard, Naperville, Bolingbrook, Woodridge, Downers Grove, Oak Brook
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28,000 e-newsletter subscribers, 25,000 print copies, over 15,000 regular website visitors
The Connections. Studies have shown that consumers who come across ads targeted specifically towards them are more than twice as likely to buy the advertised product. Thanks to our loyal reader base, hi INDiA is empowered to help advertisers build personal relationships with their potential customers.
60% prefer to recieve inserts in the newspaper.
92% showed an interest in the past three months by checking ads, clipping coupons, and/or checking entertainment listings.
80% report looking at advertising when reading the paper.
82% used a preprinted insert in the past 30 days.
41% say newspapers are the medium used most to check out ads more than radio, TV, internet, magazines and catalogues combined.
Options. PRINT TV SLOTS BILLBOARDS
APP
E-BLASTS
DIGITAL
www.hiindiaLIVE.com
UNIQUE WEBSITE
PROMINENT DISPLAY STATIONS
TRUSTED BRAND NAME
EVENTS
A STRONG E-PRESENCE AND ESCALATING HITS ON THE E-EDITION OF hi INDiA PROVE THAT IT IS ONE OF THE MOST POPULAR NEWSPAPERS AMONGST THE SOUTH ASIAN COMMUNITY.
Identity. FREE WEEKLY NEWSPAPER
hi INDiA is a completely free newspaper and is available to its readers at multiple locations across 8 states! The first of its kind from Chicago, boasting an unbeatable reach and readership.
E-MAIL BLASTS
hi INDiA delivers e-mail Newsletters every morning, filled with timely and relevant editorial content to our 28,000 strong South Asian subscriber base. Your message is delivered along with invited editorial, like human interest stories, local news, politics, sports, fashion and indian film news.
APPS ON THE GO
Half of all Asian Americans own a smart phone. We can help you reach customers by offering exciting FREE apps that reach users on Google play, Android market, Apple and Microsoft platform.
WEBSITE
The e-edition of hi INDiA is available at our website www.hiindialive.com. Our’s is the only fully functional, current and interactive website that’s available to the South Asian community. Your banner ad will be prominently displayed on our website where hi INDiA readers can click through either to your website or a custom-built micro-site featuring any current offer(s) you want to spotlight.
SOCIAL MEDIA
The norm today is to look-up brands online and review them through the social media. In order to further connect with our readers, hi INDiA has strong presence in social networking sites like Facebook and Twitter. hi INDiA updates these sites frequently, ensuring that the information is both current and immediate.
POS
hi INDiA ensures that the newspapers get a prominant and consistent display space throughout its wide network of newsstands.
EVENTS SPONSORS
hi INDiA is the only publication that promotes events and venues within the South Asian community. In the past we have brought celebrities to perform in Chicago as a part of our ongoing event promotion activity. By partnering with hi INDiA and IMG, your business can gain valuable exposure in the community and build relationships with prospective clients. You will be uniquily positioned to promote your services among a vibrant, educated and economically prosperous group of people who are open to experiencing new commercial innovations to enhance the quality of their lifestyle.
MORE THAN 161 MILLION ADULTS READ NEWSPAPERS IN PRINT, ONLINE AND ON MOBILE DEVICES EVERY WEEK
The Numbers. According to the 2010 U.S. census, over 1,878,261 live in the East Coast area and over 188,328 Asian Indians live in the State of Illinois alone. EDUCATION: 67% - bachelor’s or higher degree 40% - master’s, doctorate, or other professional degree 44% - average for all other Asian American groups
Occupation
Amongst Indian Americans, 72.3% participate in the United States workforce.
Income:
According to the 2010 U.S. Census, Indian Americans had the highest household income of all ethnic groups in the United States. Family income range - $50,0000 - $400,000. Average family income - $85,000
GROWTH
FAMILY
75%
2000
MORE THAN
57.7% - managerial and professional specialities 66.3% - professional and managerial specialities almost 35,000 Indian American doctors
2010
About 70% of Asian Indians are married. Average family size - 3 0r more According to the 2010 U.S. Census, the Asian Indian population in the United States grew from almost 1,678,765 in 2000 (0.6% of U.S. population) to 2,2843,391 in 2010 (0.9% of U.S. population), a rapid growth rate of 69.37% (Comparing only the four South Asian groups Bangladeshi, Indian, Pakistani and Sri Lankan) READER BASE, WITH AROUND 25,OOO PRINTED COPIES IN CIRCULATION AND OVER 28,000 UNIQUE DIGITAL SUBSCRIBERS * Source 2010 U.S. Census
Trust. hi INDiA has always stood for Trust. But, don’t take our word for it. See it for yourself in the number of big ‘names’ that advertise with us!
The Story. hi INDiA is the ONLY publication, which not only covers the Midwest (Illinois, Milwaukee, Indiana, Michigan, Wisconsin, Missouri), but also circulates in the East Coast (New York , New Jersey and Connecticut). The newspapers are not only distributed in the main cities but in their adjacent suburbs as well - thereby making it one of the most read and most loved newspapers in the Midwest and the East Coast.
25,000 COPIES PER WEEK
28,000 E-NEWS SUBSCRIBERS
OVER 45,000 WEBSITE VISITORS EVERY MONTH
28,000 E-BALST SENT EVERY DAY
Integrity. With its extensive reach and reader base hi INDiA helps advertisers capture consumers with print, online and mobile advertising. So call us TODAY to ask about UNIQUE PLACEMENT OPTIONS, WEB BANNER, E-BLAST, EVENT PROMOTION and INSERTS in print edition - because we give you the best advertising rates for the maximum reach ever!
ADVERTISING RATES hi INDIA (CHICAGO - ST.LOUIS - MILWAUKEE - INDIANA - MISSOURIE) Full Page $ 600
Half Page $ 350
Qtr. Page $ 150
Bus. Card $ 50
hi INDIA (NEW YORK - NEW JERSEY - CONNECTICUT) Full Page $ 600
Half Page $ 350
Qtr. Page $ 150
Bus. Card $ 50
hi INDIA COMBINATION RATES (MIDWEST AND EAST COAST) Full Page $ 1200
Half Page $ 650
Qtr. Page $ 300
STRIP AD 10” * 1.5” - $150 per week
Besides the regular edition, we publish five other issues that are extremely popular: n The New Year Special n Diwali Special n The Wedding Special n The Republic Day Special n The Independence Day spSpecial CLASSIFIEDS: Minimum 20 words $35 Each additional word $1 Box Number $10 extra.
DISPLAY CLASSIFIEDS: The use of borders or different type changes regular classified advertisement to display classified. They are limited to one column. Rate $50 for one column inch. Can accommodate up to 25 words in one column inch.
The above classified rates apply for one edition only. RATES ARE QUOTED IN USD
MECHANICAL DETAILS: Four columns to a page Column width 1.88” Column depth 14” PUBLICATION DATE: Every Friday CLOSING DATE: Preceding Wednesday
Full Page 10” * 14”
Full Page 10” * 7”
Full Page 5” * 14”
Full Page 5” * 7”
*Full remittance must accompany all advertisement orders. ‘Hi India’ reserve the right not to accept an advertiser’s order. All ads are subject to editing.
PRIDE
FACEBOOK: https://www.facebook.com/hiINDiANOone n TWITTER: https://twitter.com/hiindia n YOUTUBE: http://www.youtube.com/user/hiindiaLIVE n WEBSITE: http://hiindialive.com n E-PAPER: http://issuu.com/sandeshusa n ADDRESS: 2544 W. Devon Ave., 2nd Floor, Chicago, IL- 60659 n TEL: (773) 338-0222 n FAX: (773) 338-0688 n E-MAIL: advt@hiindi-