For Last-Minute Trials

At Bentley & More LLP, we provide aggressive legal representation to consumers and employees across California. Our attorneys are fierce litigators with decades of experience advocating for our clients. While we are effective in resolving many kinds of conflicts outside of litigation, we have a proven track record of fearlessness in taking matters to trial and beyond.

Noreen Fishman

12 California Case Summaries™

by Monty A. McIntyre

14 Six Common Data Quality Management Issues and How to Solve Them by

Chris Fritsch

16 Thomas Jefferson School of Law, San Diego Committed to Diversity and Inclusion by Dan

Baldwin

To thrive in your business, you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And the best way to do it is to build buyer personas for the legal services you provide.

As the name suggests, a buyer persona is an identity or character that lets you know who the buyer is. It tells you what your customers truly need and want, what their values and beliefs are. More importantly, a buyer persona helps you to address the demands of your target market. It aids in building a more efficient marketing engagement and sales approach. These increase your ROI and lessen unnecessary work.

What Is a Buyer Persona

A buyer persona is a fictional representation of a law firm’s ideal client. Buyer personas are built out based on your ideal client’s characteristics such as occupation, age, pain points, lifestyle, etc.

How to Build a Buyer Persona

To create a credible buyer persona for your target audience, you can use the following focus areas and questions as a framework for your checklist. Depending on the area(s) of law that you or your firm deal with, some points may become more important than others. Use your best judgment to decide which will be most relevant for your specific situation.

Personal Demographics

What is your gender? How old are you? Where do you live? Are you still single? Are you married? Do you have children? If yes, how many? What is the annual average income of your household?

Key Point: Demographic stats are easy to get. They also paint a more distinct and personal picture of your target market.

Educational Background

What education level did you complete? Did you go to college? What university did you attend? What degree did you get?