She for She: Leaders Building Leaders—

Key Takeaways

by Ashley LeCroy

Collaborate. Collaboration is a powerful tool for achieving complex goals and driving positive change. It requires a commitment to communication, respect, and shared purpose. Avoid seeing peers as a threat by embracing shared ideas, resources, and expertise to foster an environment that promotes creativity, innovation, and continuous learning.

Overcome challenges. Learn from the challenges faced by previous generations of women leaders and take proactive steps to overcome the challenges the current generation faces. Building networks and increasing visibility of women ultimately leads to greater representation and inclusivity of women in leadership positions.

Define balance and boundaries. Achieving balance and boundaries requires a commitment to self-awareness, prioritization, and effective time management. Identify what is important to you, where you are needed, and your goals and limits, and establish guidelines for yourself to guide how you balance work and personal life.

Build connections with senior leaders. Develop relationships with senior leaders to gain exposure to their leadership styles and learn from their experiences. Emulating qualities that you admire in others will reinforce your development as a leader.

Embrace a growth mindset. Adopt a mindset to be open to learning, self-reflection, and constructive feedback. Be willing to take on challenges, persist through obstacles, and view failures and mistakes as opportunities for learning and growth. Practice believing in and demonstrating your abilities, intelligence, and talents.

Be authentic. Embrace your authentic self as a leader and be open to seeking input from others while maintaining your decisionmaking authority. Diversity in perspectives and leadership styles will contribute to a more diverse and inclusive workplace.

You get to choose your own narrative on your path to being a great leader. Take control, be open to feedback, and be supportive of others on their journeys, too. n

Content marketing has become an essential arrow in a legal marketer’s quiver. Content marketing is the modern way to get new leads, drive traffic to your digital presence, and nurture client relationships. However, creating high-quality content isn’t easy. Doing so requires significant effort, time, subject matter expertise, and knowledge of content marketing best practices. That’s why many firms hire a consultant to help. Here’s what you need to know about hiring a content marketing company for law firms.

What Is Content Marketing?

According to the Content Marketing Institute, content marketing is “a strategy designed to create a strong long-term relationship with your consumer base by providing them highquality content that they can associate within their everyday lives.” Content marketing is focused on your clients’ (and future clients’) needs and wants. Effective content is available when people are researching and provides valuable insights that make them more likely to choose your firm or stay loyal to your brand. In a landscape full of marketing noise, content that provides clear and valuable information will set your firm apart.

Why Hire a Content Marketing Company?

If you aren’t dedicated to content marketing, then learning the process and making sure your bases are covered is certain to take a toll on your time—time that could be spent on other business activities. Many firms bring on a consultant to help with both strategy and implementation. An effective content marketing company for law firms can do the following:

• Draw from previous experience to provide advice and warn you of pitfalls that can arise during the content creation process