Anne Malinoski
6 Reasons to Support San Diego this Holiday Season San Diego’s local businesses are the pride of our community. Now more than ever, they need our support, so make it a goal to buy local as you shop for gifts. Here are six reasons to remember your favorite local companies this holiday season.
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Many gifts won’t be given in person, so it’s doubly important they feel personal. Celebrations have looked different this year and the holidays are no exception. Once again, my family has scrapped traditions that simply won’t work in a pandemic. Namely, overburdening my mother’s sofas with far too many bodies
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while passing an endless procession of cookies, presents and cocoa—all while laughing heartily enough to fall into each other. Since we’ll be trading our large, close-knit gatherings for small, virtual ones, I’m counting on meaningful, local gifts to make this tradition feel special.
type that are relatively safe right now. Embrace the power of these small connections! During a recent shopping trip, my son met a friendly retail associate who helped him find justthe-right-thing. She complimented his favorite shirt and listened to his stories. He smiled the whole way home.
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Human interaction is so important.
Shopping locally provides an excellent opportunity for brief, physically distanced conversations—exactly the
Our favorite businesses need our support.
There is no guarantee that the shops in your neighborhood will survive the current crisis. While the city’s Small
Ready to start shopping? Check out San Diego’s Holiday Gift Guide that supports local businesses. www.sandiegofamily.com/magazines
