A global market leader placing brands in the hands of the customer
Software | Supply chain solutions | Specialist services
Our eCommerce software handles over 100m weekly visits
Delivering supply chain solutions to leading global brands
Placing brands into the hands of customers every day in over 170 countries
Providing specialist services to global brands, helping them grow exponentially
Brandpath “at a glance�
Over 18 years experience in connecting brands with consumers
UK headquarters and 500+ employees globally
$5 billion of gross merchandise value delivered through the Brandpath platform
Newly signed customers include 6 o f the largest global electronics brands
Brandpath has delivered an integrated eCommerce platform, which has allowed for a rapid international, multi-site deployment in just a few months. We now see them as a trusted partner, and since introducing the Brandpath Commerce software platform, we have seen an exponential increase in our direct-to-consumer sales. Y H Eom — European President
Exceptional international eCommerce opportunity...
...With all the growth coming from online sales
Online cross-border sales skyrocketing
Online sales growing at 4x
$1,046 billion
$920 billion UK
CA
CAGR
DE
2.6 %
IE NL
US
AT
CN
JP
HK
2010
2015
Global spend on digital devices
BR AU
$98 billion
Major brands trending to direct sales model…
...Addressing a fast growing $100 billion opportunity
$59 billion
GR
.7%
10
CA
2010
2015
Global online spend on digital devices
Sources: IDC, GFK, CEA “The Cultural Impact and Economic Opportunity of Cross-Border Shopping”, PayPal 2014
Brandpath powers eCommerce for global brands
$1 trillion market today
Brandpath’s state-of-the-art software platform
Brandpath’s state-of-the-art software platform
Mobile & Wearables $500 billion
TV/Audio/Visual $150 billion
Consumer Electronics $210 billion
Accessories & Other $190 billion
Incremental $500 billion by 2019
Flexible omni-channel eCommerce software platform
Fast roll-out & seamless integration with multi-vendor IT environment
Ability to handle digital and physical products
Multi-currency payment processing, including fraud detection
Connected home Site design, country localisation and content management
Integrated customer account & support
Total global retail market = $13 trillion The Consumer Electronics Market is just the start for Brandpath
Addressable sectors include fashion, homewares, DIY and health & beauty
Brandpath’s value-added specialist services
Digital & add-on products such as licences, subscriptions
Omni-channel integration, in-store/ click & collect
Brandpath’s value-added specialist services Site design, country localisation and content management
Integrated customer account & support
Brandpath’s value-added specialist services
Digital & add-on products such as licences, subscriptions & air-time
Omni-channel integration, in-store/ click & collect
Digital marketing end-to-end service for content management, PPC & SEO
Brandpath’s complete supply chain solutions
Insurance & customer finance
Brandpath's complete supply chain solutions
Multi-market regulatory compliance
Sourcing, configuration, kitting & packaging
Worldwide logistics
Digital marketing end-to-end service for content management, PPC & SEO
Insurance & customer finance
Brandpath's complete supply chain solutions
Multi-market regulatory compliance
Sourcing, configuration, kitting & packaging
Complete inventory management
Returns management & logistics
Brandpath: redefining global eCommerce and supply chain logistics
Global eCommerce ‘in-a-box’ solution simplifying the challenge of delivering multinational eCommerce
Trusted, scalable solutions processing billions of dollars in merchandise
Critical supply chain solution expertise
In-house fulfilment capabilities
Extensive global reach with localised commerce & fulfilment operations
5 3
2
4
1
2
Local eCommerce presence in 50+ markets Global delivery footprint
1
Headquarters in Marlow, UK
2
France, Poland & Romania in Europe
3
Qatar in the Middle East
4
Shenzhen & Hong Kong in Asia Pacific
5
Chicago in the Americas
2
Blue-chip eCommerce software customer base
Strong evidence of explosive growth from existing brand clients
700
Brandpath Commerce Gross Merchandise Value (ÂŁ in billions)
600 500 4 00 300 200 100 0
H 1 2016
Others
Note: calendar years; excludes e-fulfilment
H 2 2016
2017
2018
2019
Omni-Channel case study
Over 35k transactions per month
eCommerce software platform case study
1st for global
innovation
Launched UK online store within 8 weeks
The biggest Black Friday /Cyber Monday and Christmas sales
Challenges
Challenges
New eCommerce Channels in Qatar and Turkey
Drive greater direct sales across international markets
Fast-growing market with aggressive competition
Under performance of online sales despite significant marketing investments
Solutions
Results
Solutions
Results
Brandpath implementation 4x quicker & 3x lower cost than competition
Eight week implementation
Brandpath provides full pan-European eCommerce platform
3x increase in b asket conversions 15% improvement in consumer d elivery statistics
Omni-channel s olutions across retail, online and telesales
Roll-out in 17 European m arkets
Feature rich, proven platform, fully integrated with Oracle
First ever Facebook top-up
e-Fulfilment solutions case study
Comprehensive supply chain solution
30k Nexus 5 units shipped in first weekend
Multi-region case study
5x compound eCommerce growth
5m new shoppers within 2 years
Challenges
Challenges
Complex issues relating to compliance, operations and logistics
Global operator brand breaking into new markets
Moving into new and existing markets at a much larger scale
Open up to 50 web-stores in non-footprint markets
Solutions
Results
Solutions
Results
Delivered comprehensive set of supply chain solutions
Awarded Brandpath five new territories including the UK and Ireland
Live in 22 markets with full customer service support
25 key markets delivered quickly
Supported roll-out of Google Play Store in APAC
Successfully re-tendered in 2015 against the largest logistics competitor
Transaction and MOR services with supply c hain management
30k shoppers in 1 day ÂŁ250+ average transaction value
Large and growing pipeline underpins strong growth projections
Software is undergoing rapid growth and driving profitability
706
CAGR = 119%
706
CAGR = 119%
470
274 144
31 2018
2019
2020
2017
2018
31 2019
71
71
2020
2016
Revenue
2018
2019 2016
CAGR = 155%
11.5 5.9
2016
2018
EBITDA £ in millions | Fiscal year ending 30th April
2019
2020
2016
2018
2019
2020
2016
2019
2020
23.1
CAGR = 99%
15.3
8.1
2016 2019
2018
Revenue
15.3
8.1
2.9
EBITDA
2017
23.1
19.4
2018
44
17
2.9
-0.9 2017
63
Revenue
5.9
2020
27
CAGR = 99%
0.7 2017
2020 2017
11.5
0.7
44
29.7
CAGR = 155%
19.4
2019
6
Revenue
29.7
2018
CAGR = 80%
6 2017
2017
Gross Merchandise Value
17
27 2019
2016
27
41
27
2020
63
CAGR = 80%
53
41
2018
31
2020
95
CAGR = 37%
53
2017
144
2016 2017 2018 2019 Gross Merchandise Value (through Brandpath Commerce Gross Merchandise Value software platform)
95
2016
470
274
144
2016
Gross Merchandise Value (through Brandpath Commerce software platform)
CAGR = 37%
470
274
31 2017
706
CAGR = 119%
274
144
2016
706
470
CAGR = 119%
-0.9 2017 2020
2018
2019
2020
2016
2017
EBITDA £ in millions | Fiscal year ending 30th April
2018
EBITDA
2019
2020
World class management
Funding in support of near-term growth opportunity
Peter Jones CBE President and CEO Peter is one of the UK’s most successful and best-known entrepreneurs Vision of Brandpath to create the first end-to-end eCommerce platform for global brands Broad range of investments span industries from publishing to clothing, toys and FMCG Active philanthropist and campaigner for youth enterprise
Nick Wilcox SVP Finance
Simon Trend SVP eCommerce Software
Previously with Dixons Carphone Warehouse Group where he was CFO of Carphone Warehouse UK and later ran their Dutch and Swedish operations
Responsible for managing several relationships with some o f the world’s leading companies
Responsibility for Brandpath Group’s Finance
Due to Simon’s experience in technology software solutions he is involved in most pre-sales negotiations
Nick is a qualified accountant
Richard Daly SVP International Partnerships
Fergal Donovan SVP Sales & Supply Chain
Has led companies in a diverse range of markets
Previously Managing Director at Ingram Micro UK and VP of I ngram Micro Mobility’s global mobility vendor relations
Formerly CEO of Vodafone Qatar, Vodafone Partner Markets and Vodafone Egypt Over 30 years’ experience in growing businesses around the w orld and previously held senior executive positions with Marks and Spencer and BHS
Leads Brandpath’s Global Sales and Supply Chain solutions b usiness across Europe, Asia and N orth America Also has responsibility for the global sales teams based in E urope, Asia and North America
Existing Facilities
Required Facilities
Software & Services: £5m overdraft (HSBC)
£10-£15m million additional debt financing for the business in support of: • Working capital requirements • Software development • Investment in growth
Supply Chain Operations: £4m overdraft, £20m sales financing facilities (Lloyds)
Supply Chain Operations: £4m overdraft, £20m sales financing facilities (Lloyds) Term: 24 months External round of institutional private equity capital to follow