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contents. B E A U T Y

R E P O R T

E BIGGH E ST

2 0 1 7

BEAUTY SOLUTIO ISSUE!NS

EDITORâ&#x20AC;&#x2122;S LETTER

TRENDS The Latest in Beauty

CELEBRITY Beauty Advice

EXPERTS 13 Things Women With Great Skin Always Do

STYLE Celebrity Hairstyles

The Most POWERFUL Solutions

The New NATURAL

HIGH-TECH Breakthroughs

100

Ultimate AGE REVERSERS

118

The Easiest INSTANT FIXES

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FRANCESCO CARTA FOTOGRAFO/GETTY IMAGES

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TRIED + TESTED And innovations they are. As technology and demand progresses, so do new and creative formulations, ingredients and delivery systems. Treatments you used to only be able to get at a doctor’s office or salon are now found via devices you can use at home, and ingredients that only “certain skin types” could previously handle are being improved to deliver better, more effective results in a gentler way. It’s all very exciting for us, but it can also be A LOT to both test and keep track of, so we can only imagine how difficult it must be for consumers to decipher and discover what really works for them.

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This is why we are thrilled to introduce you to our latest innovation: The BeautyReport, brought to you by the editors of NewBeauty magazine. With more than a decade of experience testing and trying almost every product under the sun and investigating how they really work, we have compiled some of the most interesting and effective options on the market today. We know things like ingredients (and what they do), scent and a product’s “story” are all superimportant, so we focused on insightful details like these throughout this special issue. We hope it gives you an inside look that goes deeper than a product’s packaging to help you find new solutions that are actually going to work for you.

Interested in learning more about any of the products featured in this magazine? Go to newbeauty.com/ beautyreport to receive exclusive special offers!

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YOLANDA YOH BUCHER EDITOR-IN-CHIEF

Look for key ingredients and feedback from the experts!

PHOTOGRAPHED BY NICK GARCIA

As beauty editors, we have a unique opportunity to try almost every product that comes to market. We are constantly meeting with new brands, scouring the latest releases and store shelves, and testing out the most advanced innovations.

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trend. THE LATEST IN BEAUTY FROM TECH-SAVVY BEAUTY DEVICES TO HOLLYWOOD’S HOTTEST HAIRSTYLES, HERE’S WHAT’S MAKING HEADLINES.

DAVID MALAN/GETTY IMAGES

edited by Brittany Burhop

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01 new product formulations that make it easier than ever to get your daily dose. One big trend we’re seeing: wearing retinol during the day. It used to be that retinol was only a nighttime ingredient, but now there are products on the market that claim it’s safe for daytime, too. “We used to think retinoids should be used only at night because they make skin more sensitive to the sun. Rather, the product/formulation itself was unstable in light, sun and air,” says Las Vegas plastic surgeon Goesel Anson, MD. “However, modern packaging helps keep the product more stable, so this is less of a concern today.”

FA R M - T O - FAC E B E AU T Y As the concern for the effects of chemicals in beauty products becomes more significant, women are seeking natural and organic formulas that don’t compromise on efficacy. The result is a huge boom in skin-care formulations that are 100 percent made of ingredients that go straight from the farm to the bottle, such as essential oils, salts and herbs. One of the best ways to determine whether a product fits into this eco-friendly category is to study the ingredient label. Chemical compounds typically have scientific names that are often hard to pronounce—you probably have no idea what most of them actually are. A rule of thumb recommended by many natural beauty gurus: The shorter the ingredient list, the more natural the product most likely is.

B E AU T Y O I L S

RALF NAU/GETTY IMAGES

They’re No Longer Just for Dry Skin

From argan and coconut to jojoba and rose, it seems like every skin care brand is adding oils to its lineup these days. The reason? They hit the jackpot when it comes to multitasking and more consumers are becoming educated on how they work. For example, you don’t need to

SKIN

Clear complexion: New spins on

ingredients and formulations take center stage in the skin-care world. have dry skin to use an oil. “Even oily, acne-prone and problematic skin types can benefit from using oils,” explains New York aesthetician Cecilia Wong. “The right blend won’t cause breakouts or clog pores and can actually normalize oily and problematic skin.” Plus, oils aren’t just reserved for the face. Many formulas boast a bevy of head-to-toe benefits including taming frizzy hair, nourishing dry skin and soothing cracked heels. Argan oil still remains the most wellknown one in the beauty space, but we’re beginning to see a surge in more under-the-radar oils like meadowfoam seed and blueberry, which are both good for sensitive skin, and carrot seed oil, which fights inflammation.

03 D O O R D I C EY ? Derms Mixing Up Their Own Skin-Care Concoctions

In the world of dermatology and skin care, there is an ongoing quest to create the “perfect” product. Couple that pursuit with consumer demand and the rising cost of topical prescription medications and you have something known as “compounding”—a sort of “mixing of bespoke concoctions” that many dermatologists do. Coral Gables, FL, dermatologist Janice Lima Maribona says she is a big fan of mixing— more specifically, for her patients who have skin conditions like rosacea

and acne. “I love to mix retinoic acid with neck creams and moisturizers; vitamin C with different masks; and masks with other prescriptions for acne, like Tazorac, and nonprescription ingredients like salicylic acid. There’s definitely been an uptick in compounding recently, especially for us chemical lovers and product fans.”

T H E N EW R ET I N O L RU L E BO O K It’s more than solidified itself as the “gold standard” anti-aging ingredient, but now retinol is having a big-time resurgence—this time finding its way into

V I TA M I N C 2.0 Many People Are Re-Engineering the Ingredient

A powerhouse antioxidant, vitamin C is one of those does-it-all ingredients for fighting signs of aging. Not only does it have the ability to boost collagen, but it also helps lighten spots from sun damage and minimize the appearance of large pores. “It’s definitely an ingredient that people think is passé,” says New York dermatologist Dennis Gross, MD, who recently launched a line devoted entirely to the ingredient. “But it’s been re-engineered and advanced and it’s more important than ever for those who want beautiful, younger-looking skin. It’s part of the magic potion.” B E A U T Y R E P O R T / newbeauty / 1 1

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trend.

B RU S H E S G O E L EC T R I C Gone are the days of hair tools that only do one task like straighten or curl. We’re now seeing electronic hair tools that look like a brush but act a whole lot more sophisticated thanks to thermal technology. They combine two tasks— brushing and styling—into one to help save you time in the morning while also reducing frizz and giving your strands serious shine. Just plug them in, let them heat up and then glide them through dry hair for visible smoothing effects. “Straightening brushes allow you to achieve a smooth, straight look while keeping your hair’s natural volume intact, eliminating the worry of having your hair too flat against your head,” says Tiffany Chiapparelli, lead educator for amika, which recently added a straightening brush to its product lineup. “Straightening brushes can also cut your styling time in half, as you’re able to smooth through larger sections of hair than with a traditional flatiron.” Not only are they supereasy to use, but they also leave your hair looking like you just left the salon.

HAIR Smooth strands:

The spotlight shines on everything from high-tech tools that change the texture of hair to a unique salon concept that has social media stirring.

02 B A L AYAG E I S A BO U T T O G ET B I G G E R What began as a French coloring technique a very long time ago has now blown up in the United States—it seems like every week we’re hearing about a new type of balayage making its debut on social media. Often worn by models and celebrities, this “free-form” hair painting technique is praised by colorists for not only the amazing dimension and multi-tonal results it creates, but also the low-maintenance level needed to rock the look long after you’ve left the salon. Kate Reid, director of Color.Me by Kevin. Murphy, says it’s really the perfect example of how a high-fashion movement

can go mainstream. “As fashion evolved and sun-kissed hair became fashionable, clients wanted to look effortlessly chic, and this is a low-maintenance, yet high-fashion look. Because of this, balayage has established a solid place in just about every salon globally.” The big trend for 2017: ash balayage, which features dark-toned roots that shift toward a lighter, ashy-blond color.

H O L LY WO O D’S “ W ET ” H A I R TREND On the red carpet, you typically expect to see intricate braids and accessorized updos that look as though they took hours to style. To our surprise, what we’ve seen recently instead—on

stars like Jenna Dewan Tatum and Hailey Baldwin—is a style that practically anyone can DIY: wet hair. This lazy-girl, leave-the-house no-no is having a mega moment, and according to stylists, it’s not going anywhere anytime soon. As Jen Atkin, celebrity hairstylist and creator of OUAI Haircare, says, “I’m loving the wet hair look! It’s a very elegant and effortless style. It’s also perfect for disguising oily hair and taming frizz!”

M OV E OV E R BLOW-DRY BARS “Silent Salons” Are Coming to Town

Two years ago, Avi Shenkar, founder and CEO of BLO/ OUT blow-dry bars in Philadelphia, overheard

one of his stylists talking about her last client. “She blatantly told her, ‘I don’t want to talk.’ After surveying some of the other stylists, I found out that many clients weren’t interested in having a conversation.” His light bulb idea: a free service called the “Zen Experience,” which involves a simple sign that denotes a client isn’t up for chatting. “When checking in, clients can request it and our Hair Traffic Controllers hand the stylist a small sign that says, ‘Shhh...I’m enjoying a Zen Experience.’ The sign is placed at the client’s station, notifying other stylists to respect the client’s wishes for a quiet environment. The stylist will only inquire about style-specific information, and will avoid any small talk or conversation unless initiated by the client.”

PAUL VOZDIC/GETTY IMAGES

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Did You Know? The wearables market, which includes health, wellness and fitness trackers, is expected to exceed $4 billion in 2017.

TECH

Cutting-edge products: Apps that

make healthy living easier are front and center, along with breakthrough gadgets that give us a glimpse at the future of beauty and wellness.

01 T H E N EW - AG E WAY T O STAY H Y D R AT E D Still not drinking enough water? There are a whole lot of apps for that. One of the most modern: Moikit. Its “smart” Seed water bottle records how much you are drinking and reminds you when it’s time to hydrate via a small vibration. It also has the ability to show when your water is “stale” and its exact temperature—a feature the company hopes will “make the experience of drinking water more enjoyable.”

BEN WELSH/GETTY IMAGES

WELLNESS C A R S TA K E T O T H E ROA D What will your car look like in the year 2025? Mercedes-Benz envisions it to have something to do with wellness. Its Fit & Healthy

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concept car measures things like stress and mood, and then adjusts with things like massage, ambient lighting and aromatherapy as you drive. Electric (and superfast) car Faraday Future FF91 is also getting in on the aromatherapy and massage game with its recent unveiling of a car that features both.

MODERN M I R RO R S

The New Way to Apply Makeup and Skin Care If you thought magnifying mirrors were terrifyingly accurate at pinpointing your every last pore, you may want to brace yourself for the latest wave of reflection: the smart mirror. Simplehuman recently released one that will very accurately match and display the lighting of your office, your home and anywhere else you go while you are still applying your

05 makeup to make sure you get it right. Another very cool at-home skin analyzer, HiMirror Plus scans your face and tells you what you should be using in your skin-care routine as it tracks your progress over time. Samsung’s C-Lab (it’s a part of the company that encourages employees to develop business ideas) is also getting into the skin-care game with the Lumini—a device and app it’s coined as “the skin secretary.” You hold it up to your skin, it analyzes it and pinpoints specific skin issues—think acne, redness and wrinkles— before they happen, while making recommendations so you can ward them off.

3-D PRINTERS

04 B A D B R E AT H ? There’s an App for That

Breathometer has teamed up with Philips to create Mint, an app that measures your oral health and the bacteria in your mouth to notify you when you may be reaching bad-breath levels. (Rumor has it that a similar-working one could be launching next that would measure how much fat you are burning, which would help see if supplements that promise such are actually working).

The Breakthrough That Makes Beauty Much Easier

From outfits you can literally print and wear to nail art manicures that can do the same, 3-D printers are having a big moment in beauty. One company that’s taking it to the next technologically advanced level: O’2 Nails, with its portable nail art printer that will make you wonder how you ever did your nails before it. You select or create what design you want (it works with photos you take as well); it prints it out and applies it directly to your nails in less time than it takes to get a polish change.

2/3/17 10:20 AM

celebrity.

NO GLAM SQUAD. JUST GOOD ADVICE.

THE BEST

beauty

C E L E B R I T I E S E V E R G AV E U S

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01 adriana AGE 35

lima

GILBERT CARRASQUILLO/GETTY IMAGES; KARWAI TANG/GETTY IMAGES

My skin is genetics—my dad has amazing skin. But I’m a big facial person; I actually don’t love facials, but I need facials. When I go, I do a light treatment, I do a peel—if it’s there I say, ‘What is that and I want it.’ I’m also really into serums right now; I like the way they absorb into the skin.

Brazilians love coconut water. Try putting iced coconut water on cotton pads and applying them to your face for five minutes. It is a really great way to hydrate your skin.

eva longoria AGE 42

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celebrity.

No matter what eye cream you apply, if you just sort of tap and pat the area under and around your eye, it helps get the circulation going, gets rid of the fluids and reduces puffiness.

03 brinkley

CHRISTIE

AGE 63

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04 crawford

D DIPASUPIL/GETTY IMAGES (2); TIBRINA HOBSON/GETTY IMAGES;

CINDY

We’ve all had the experience of seeing someone who didn’t stand out in a crowd, but when you start talking to them, their eyes come alive because they’re passionate about whatever they’re talking about. To me, that passion and confidence is beautiful. I always felt that way, but as you get older, you recognize it even more. On pure physical beauty, less is more, and I try and teach my daughter this. I would rather someone think I look good than compliment my makeup or hair. There’s a time and place for crazy hair or overthe-top makeup (usually for a photo shoot), but in real life, I don’t want to feel like I have a mask of makeup on, or like I’m hiding behind hair or makeup.

AGE 51

Foods like salmon, avocado and olive oil are what I call ‘glow foods.’ They are so good for your skin. And I always have some almonds in my bag.

05 margulies JULIANNA

AGE 50

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NAOMI

watts AGE 48

SOFÍA

vergara

I used to cover myself with baby oil to the point where my skin was crackling off! I am a lot better now about staying out of the sun and I try to be disciplined; I always have a tube of sunscreen on me.

You have to be careful. You don’t want to get crazy, but you can’t go into denial about aging. I believe women should try and put energy into looking younger. We can’t just give up.

STEPHANE CARDINALE - CORBIS/GETTY IMAGES; BOB D’AMICO/DISNEY ABC TELEVISION GROUP/GETTY IMAGES; JASON LAVERIS/GETTY IMAGES

AGE 44

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celebrity.

Working out does so much for me emotionally, but it also makes my skin look better—everything looks better. I dress differently now because I feel comfortable in my skin and I’m willing to take more style risks. Before, I wouldn’t wear certain clothes because I was uncomfortable or I felt they didn’t look good on my body. Now, I feel I’m living my life more.

08 kardashian

GUTTER CREDIT

KHLOÉ

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AGE 32

2/2/17 4:58 PM

experts.

things women great SKIN WITH

ALWAYS DO

Written by D A N I E L L E F O N TA N A

Is there really a one-size-fits all solution when it comes to perfect skin? These top skin-care experts weigh in on what their clients with the clearest complexions do on a consistent basis.

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I drink a tablespoon of

CHLOROPHYLL in my water in the morning. I’m still not totally sure what it is or what it does but I think it is working for me.

Julianne Moore

They ingest good-foryour-skin nutrients.

“Because I’m crazy about keeping skin clear and healthy, I always suggest that my clients ingest proteolytic enzymes just before going to bed,” says aesthetician Julia March. “They are anti-inflammatory and positively affect the health of our whole body, especially the liver, thus promoting a healthy, glowing complexion.”

BILL DIODATO/GETTY IMAGES (2)

They believe in using masks before bed. “I emphasize the importance of nighttime skin care,” says celebrity aesthetician Joanna Czech. “Your skin is about 60 percent more potent and will absorb everything better during relaxation time. This is also the most regenerating time for skin. Two or three times per week, I use a mask either in place of my nightly moisturizer or right before it.”

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experts.

Besides being happy, it’s all about SPF.

SPF EVERY DAY, ALL THE TIME.

I know you’re 14 and you’re beautiful and you’re baking by the side of the pool—and you never think about the future. I want to be the future you, calling back to you to put on SPF.

Julie Bowen

They use sunscreen. You’ve heard it time and time again: The sun is your skin’s worst enemy. It depletes it of all moisture, making you look years older, causes dark spots to form and ultimately leaves your complexion looking less than ideal over time. In fact, older women with incredible skin probably credit sunscreen to its youthful state. If you haven’t already, we suggest incorporating a good UVA and UVB sun protectant into your morning routine (you should sport it no matter the forecast) for fresh, never-weathered skin.

There’s a reason getting rest is at the top of every expert’s list of advice when your stress and defense levels are at a low. Getting less than eight hours of sleep each night doesn’t just wreak havoc on your physical health; your skin gets stressed out, too. So while these pre-bedtime steps are great, it’s important to remember that a full night of rest is the real solution to naturally radiant skin that no makeup can match.

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They use retinol.

“Retinol is my favorite anti-aging ingredient,” says aesthetician Shani Darden. “You should use retinol nightly (or even every other night) if your skin can tolerate it. It decreases fine lines and wrinkles, boosts collagen in the skin and helps make skin glow and look tighter and younger.”

GRUIZZA/GETTY IMAGES

They get a good night’s sleep.

2/3/17 8:54 AM

In general, good health and Gwyneth Paltrow

They hydrate both internally and externally.

Hydration is a huge helper when it comes to youngerlooking skin. “We naturally lose moisture while we sleep, which can result in puffy eyes, dark circles or a lackluster complexion,” says celebrity aesthetician Kate Somerville. “It’s really important to hydrate both internally by drinking plenty of water during the day and before bed, and externally by using products that contain hyaluronic acid, which carries 1,000 times its weight in water.”

They don’t use heavy moisturizers at night.

This may go against everything you know, but consider this: “I have always been a big believer in serums to be used twice daily under your moisturizer. In the evening, however, use only the serum instead of a heavy moisturizing cream,” says celebrity facialist Mamie McDonald, adding that nighttime moisturizers stay on the surface of the skin and are not easily absorbed while sleeping (they just stain the pillow!). “Skin repairs itself while we sleep, so let it happen as naturally as possible, with just a little help from a serum.”

HYDRATION IS REALLY IMPORTANT. Sometimes we don’t absorb water well, which is why I put Himalayan salt in water to help my body with absorption.

They always use toner. This step is often debated, but celebrity facialist Biba de Sousa says she always recommends it. “A crucial before-bed step would be to take the time to use a quality treatment toner to remove not only the remnants of your cleansing product, but also the mineral deposits from water, body salts, makeup and environmental pollution. By toning your skin, you are virtually removing the day and preparing your body and skin for the nighttime repair processes.” De Sousa compares toner to “Windex for the skin,” explaining that if this crucial step is skipped, you’ll most likely wake up with a blotchy complexion due to the aforementioned ingredients being left on the skin’s surface, which can cause acne breakouts, tightening or irritation.

B E A U T Y R E P O R T / newbeauty / 2 3

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2/3/17 10:03 AM

CO_NB47_024

experts.

“

The cleaner your skin is, the cleaner the canvas is to apply all sorts of different ingredients.

”

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2/2/17 1:18 PM

I’m not always good about this, but

WHAT YOU EAT and what you drink shows up on your skin. If you are too skinny, you mess up your metabolism.

They give themselves facial massages.

Salma Hayek

They eat their way to better skin.

A clean diet is key to a glowing complexion. “What you put into your body shows on your skin,” says New York dermatologist Whitney Bowe, MD. “Drink at least 8 ounces of water a day and eat a diet full of lean protein and fiber. It’s also important to eat foods that are anti-inflammatory and contain lots of antioxidants, such as blueberries, and green leafy vegetables such as kale.”

They “double cleanse.”

“The double-cleanse process removes all makeup, loosens impurities, circulates blood flow, stimulates muscles, and helps with collagen production,” explains holistic aesthetician Erika Yamaguchi. “The first step is to massage an oil cleanser onto dry skin for about 30–45 seconds, then rinse and follow with a foam cleanser.”

Not sure where to start with this one? Celebrity aesthetician Natarsha Bimson says that a simple facial massage increases blood flow, soothes nerve endings, helps to relax muscles, tones, contours, and reduces puffiness. “Using an oil, cleansing oil, cleansing balm or cold cream, apply to dry skin with dry hands, work it into your skin (including over the eye area), loosen up all of that gunk from the day, take a few deep breaths and give yourself a quick five-minute face massage. Finish your massage-cleanse by steaming off the oil/balm/ cold cream with a hot washcloth. Use a clean one every day—this will provide your skin with gentle manual exfoliation without being abrasive or causing microlacerations that are caused by many facial scrubs on the market.”

They properly moisturize.

“I always abide by my L.O.C. theory,” says facialist Marc Edward Winer of the eponymous spa, adding that the acronym stands for ‘Liquid, Oil, Cream’ and consists of applying liquid spray first, then oil, and finally cream. “It is three layers of moisture versus only one and delivers much more moisture to the barrier of the epidermis. Each step helps to penetrate the next and allows for more moisture retention. Skin will become more plump and youthful if it is properly hydrated.”

I AM DILIGENT

about taking care of my skin, no matter how late I get home.

Susan Lucci

They thoroughly cleanse skin and exfoliate.

“I always tell my clients to remove their makeup every night before bed, either with a cleansing milk or an eye makeup remover, depending on how heavy their makeup is that day,” says celebrity facialist Cristina Radu. “I also tell them to exfoliate every single day. The cleaner your skin is, the cleaner the canvas is to apply all sorts of different ingredients.” Radu explains that when skin is exfoliated, products like serums and moisturizers are able to penetrate much deeper (and faster) into skin because there is no longer a barrier of impurities created throughout the day.

B E A U T Y R E P O R T / newbeauty / 2 5

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2/2/17 5:30 PM

style.

MIRANDA KERR Customized curls “The most important step in achieving this look is having fun,” says celebrity hairstylist David Keough, who created this easyto-tailor style on Miranda. “While curling hair, check back every so often and take a pulse on how the overall style is looking, using your fingers to mold each curl to your liking. If you find the end result to be too much, pull out your blowdryer and stretch the curls out,” he adds. Here’s how to achieve the playful, yet classic ‘do there’s really no wrong way to create.

HOW TO GET THE LOOK

Boost texture While hair is still damp, apply a mousse or salt spray to add volume and grit before blow-drying with a round brush.

Next, create a deep side-part and curl hair using a one-inch curling iron, pinning each wave to your scalp as you go.

Lock in the look

STYLISTS SHARE HOW TO GET THE LOOK

NB_BR_WELL_Style_Hair_Celeb_Gallery_2_2mk.indd 26

Release the pins and gently brush the curls out. Then, finish with texture spray for tousled volume, and hairspray for all-day hold.

PASCAL LE SEGRETAIN/GETTY IMAGES; TONY DIMAIO/STARTRAKS

celeb

Set for longevity

2/6/17 4:03 PM

IVANKA TRUMP Color shift Kyle White, lead colorist at Oscar Blandi, has been Ivanka Trump’s go-to color guru for years. “Her color in this photo is achieved by adding finely woven highlights to her natural base color just off the root. They progress in size and lightness as you go down, creating the look of darkness to lightness. As a last step, a buttery-blond gloss is applied to the hair closer to the root, and then a brighter baby-blond gloss is applied to the solid-looking ends.”

HOW TO GET THE LOOK

Go for gloss White says to ask your stylist to try a two-step gloss for an illuminating effect in very light blond hair without the damage or maintenance.

Protect your strands

JIM SPELLMAN/GETTY IMAGES

The sun does a number on your skin, and White says it does the same to your hair color. “You should use a hair product that contains sunblock every time you wash, even in the winter.”

“THE LOOK OF DARK TO LIGHT IS SO BIG RIGHT NOW.”

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Opt for a supplement Just like everything else, healthy hair starts from the inside out, and White is a big fan of hair vitamins. “You can start with biotin, but if you really want to go for it, there are a lot of good systems and supplements out there.”

2/6/17 4:18 PM

style.

NICOLE KIDMAN Ethereal edge Celebrity hairstylist Kylee Heath chose an ethereal yet rock-and-roll vibe for Nicole’s hairstyle to play off her gorgeous white and silver gown. “I started working on a low, messy bun with a criss-cross effect on top that had a fishtail feel to it. When we got halfway through, everyone in the room agreed we should stop! It was the perfect half-up, half-down look. The loose pieces around her face were just the edge we needed,” says Heath.

HOW TO GET THE LOOK

Start with volume

Texture is key Then add texture with a one-inch curling iron and break up the curls a little with your fingers to give the ends a bit of a looser wave.

“THE LOOSE PIECES AROUND HER FACE WERE JUST THE EDGE WE NEEDED.”

Untitled-1 28

Do the criss-cross Leave a few pieces loose in the front, and then begin criss-crossing pieces in the back. Pull a piece from the left and pin it on the right, then pull a piece from the right and pin on the left— there should be about five pieces from each side.

FRAZER HARRISON/GETTY IMAGES; JENNIFER GRAYLOCK/INSTARIMAGES.COM/STARTRAKS

Work volumizing mousse into damp hair, focusing on the roots, before blowdrying with a round brush. Next, create a side-part.

2/6/17 1:38 PM

JENNIFER LOPEZ Sleek and sexy “I have always been a fan of a classic, slicked-back ponytail,” says celebrity hair colorist Chad Kenyon, adding that the chic look is flattering on all hair colors and face shapes. “It is important to keep in mind, however, that some of the products used to create the sleekness at the root can also dull down blond hair and similar colors, so I love to polish the look with some hair shimmer around the face for a strobing effect.”

HOW TO GET THE LOOK

Avoid harsh lines Kenyon says that because the tight look creates a “lifting” effect, applying the shimmer from the hair line back toward the ponytail is key.

JON KOPALOFF/GETTY IMAGES

Preserve your color

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“I HAVE ALWAYS BEEN A FAN OF A SLICKED-BACK PONYTAIL.”

Vibrant locks are crucial to pulling off a look like this one. To keep color intact, stock your shower with sulfate-free formulas that do not dry out strands or tarnish hues like many other shampoos can.

Treat hair like skin Much like how we moisturize our skin twice a day, Kenyon stresses we should show our strands similar care. “Using a light, nongreasy oil that will absorb into the hair shaft will boost the health of the hair dramatically.”

2/7/17 11:52 AM

mir acle After

20 years behind the chair, there’s not a hair type I haven’t touched... No product met my standards. I then created my Miracle Leave-In product that does 10 miraculous things in 1. It’s the third step to every woman’s morning routine. It’s a 10 Haircare... Always a 10 and sees no color. Pick your flavor!

Carolyn Aronson, CEO, It’s a 10 Haircare

leave-in product perfect hair begins with healthy hair

itsa10haircare.com

CAN INJECTIONS HELP HAIR LOSS?

THE FUTURE OF EYELASHES

Women seem to stop at absolutely nothing to get their lashes looking their absolute best. The latest trend? Eyelash laminating. Different from eyelash extensions, which require individual synthetic lashes to be adhered to your natural lash line with glue, eyelash lamination—it’s also called lash lifting, keratin lash perm or keratin lash lift—gives the end result of thicker, longer, darker lashes that last. Consider it the newest way to get prettier-looking lashes.

You may recognize platelet-rich plasma (PRP) as a skin-care treatment that’s known for its skin-perfecting benefits, but it’s also a major player in the thinning hair category. PRP is a procedure where blood is drawn from the patient and spun down to extract the plasma. During the treatment, a patient’s own plasma is injected into sparse and thin areas of hair. Although not currently FDA-approved, PRP is said to be most beneficial for those who are experiencing the early stages of thinning hair and those whose hair loss is inherited.

powerful T H E M OST

SO LU T I O N S

Masks that mimic facials. Treatments that grow lashes. Eye creams that make you look like you just slept 10 hours. These hard-hitting picks really deliver.

SUPERCHARGE YOUR SKIN CARE

Is your skin care not living up to its promises? Before you place blame on the products, try applying them to damp skin. According to celebrity aesthetician Dangene, skin care is always more effective if your face is steamydamp when you apply it, as it helps drive the ingredients deeper into the skin.

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2/6/17 10:23 AM

THE SURPRISING FACT ABOUT WRINKLES Many experts

FLORIAN SOMMET/TRUNK ARCHIVE

have taken part in the discussion about whether or not living in a dry climate can exacerbate wrinkles. A group of scientists in Japan sought to test this theory using tracking technology to see how smiling in different humidity levels caused people’s skin to fold. The results: Those in dry, low-humidity conditions had stiffer skin and more intense folds. “I agree with the findings,” Montclair, NJ, dermatologist Jeanine Downie, MD, says. “Wrinkles are caused by many factors, but in drier, hotter climates, your skin will wrinkle more after a certain age than it will in more humid climates.”

B E A U T Y R E P O R T / newbeauty / 3 3

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2/6/17 4:52 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : E S S E N C E - G O O D FO R: A N T I - AG I N G 01 What it is: One of the first-ever essences, SK-II’s signature, coveted product is often referred to by beauty enthusiasts as “miracle water,” as it helps improve the five dimensions of ageless skin.

04 What the editors think: “It is so easy to

SK-II FACIAL TREATMENT ESSENCE

02 We bet you didn’t know: This awarded best-

work this product into any existing skin-care regimen for a glowing complexion.”

05 Why the company created it: Pitera, derived

A REFRESHING ESSENCE THAT MOISTURIZES SKIN AND SUPPORTS SKIN CELL RENEWAL FOR A YOUNGER LOOK

seller is more than 90-percent pure Pitera, which is extracted and bottled only in Japan.

from a yeast fermentation process discovered in a Japanese Sake brewery, led to the development of SK-II and Facial Treatment Essence.

STAR INGREDIENT

Pitera

SK-II Facial Treatment Essence is a simple step to incorporate into any skin-care ritual.

Chock-full of vitamins, amino acids, minerals and organic acids Facial Treatment Essence, $179, sk-ii.com

20M

Somewhere in the world, a bottle is sold every 23 seconds and more than 20 million have been sold to date

03 What

makes it unique: It contains the

highest concentration of Pitera out of all SK-II products and the formula has remained unchanged for 36 years and counting.

NB_BR_SKII_ProductPage_013117_rp.indd 34

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Reduce the

appearance of wrinkles and spots, refine skin texture, and improve firmness and radiance

SCENT: Fragrance-free TEXTURE: Lightweight and quick to absorb into skin KEY INGREDIENT: Pitera DOES NOT CONTAIN:

06 How

to use it:

Cleanse face and let skin dry. Sprinkle a teaspoon of the essence into the palms of the hands. Pat gently and evenly onto face and neck to enhance absorption. Layer with serum, moisturizer and sunscreen (in that order).

Talc, GMOs

2/2/17 9:27 AM

UNLEASH THE POWER OF CRYSTAL CLEAR SKIN.

Its power has stood the most rigorous test: the test of time. SK-II Facial Treatment Essence and the miracle of Piteraâ&#x201E;˘ Crystal clear skin now and for the next 10, 20, 30 years. Beginning today, the future is something to look forward to. Beginning today, destiny changes. Available at SK-II.com, Sephora and Saks Fifth Avenue stores

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

skinade.com

increased skin hydration and radiance* reduction in fine lines and wrinkles* improvements in skin conditions such as eczema, psoriasis and acne*

The professional choice skinade® is the UK UK's leading professional skincare drink recommended by professionals. Engineered for optimal absorption, its innovative formula contains pharmaceutical grade ingredients that are delivered straight to the skin. Combine with treatments or use with a daily skincare routine for better, smoother and younger looking skin.

*based on an independent survey of 282 people drinking skinade® for 100 days REAL PEOPLE, REAL RESULTS Up to 73.6% increase in collagen density recorded after drinking skinade® for 90 days.

Available from skincare professionals only. To find an account, go to skinade.com. To become an authorised account, please call us on 1-800-SKINADE or email info@skinade.com

better skin from within

MADE IN THE UK

Day 0

Day 30

Day 0

Day 30

Day 0

Day 30

Day 0

Day 60

C AT EG O RY: B O DY - FO R M U L AT I O N : L I Q U I D - G O O D FO R: A N T I - AG I N G 01 What it is: skinade™ is the UK’s leading professional skin-care drink. Engineered for skin health, its highly effective formulation helps improve the look and feel of your skin from the inside.

02 We

bet you didn’t know: Somewhere in the

SKINADE BETTER SKIN ® FROM WITHIN DRINK YOUR WAY TO BETTER SKIN

world, someone drinks a skinade® every 45 seconds!

04 What the editors think: “This drink is such

a delicious way to get your daily dose of collagen.”

05 Why the company created it: With age, our

collagen production slows down, causing our skin to look older. skinade® offers an effective way of to help replace this lost collagen.

BEFORE

Cortex technology was used to assess a number of skin parameters: skin thickness, collagen density, skin hydration and elasticity.

STAR INGREDIENT

marine collagen peptides

AFTER

After 90 days, changes in collagen structure are immediately noticeable in the ultrasound images in the form of densely packed yellow areas.

skinade®, $150, us.skinade.com

Sourced from fresh water fish, each bottle contains 7,000 mg of high-grade marine collagen peptides.

73.6%

The percentage skinade® can increase collagen density up to over 90 days, as shown in a study

03 What

makes it unique: Its patented

formulation of ingredients that work synergistically to provide clinically proven results by offering the lowest molecular weight collagen peptide available.

NB_BR_Skinade_ProductPage.indd 37

BASIC INFO

WHO IT’S GOOD FOR:

All skin types

TEXTURE: Water-like KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Improve skin

Marine collagen, vitamins B and C, omegas 3 and 6

FLAVOR: Peach and

Gluten, dairy, artificial flavors or colors, GMOs

tone, rebuild collagen and boost moisture mangosteen

DOES NOT CONTAIN:

06 How

to use it:

skinade® is designed to be taken daily, ideally after breakfast. Available in “ready-to-drink” 5-ounce bottles or as handy 0.5-ounce travel sachets to dilute in water before drinking, skinade® is easier than ever to fit into your daily routine.

2/3/17 12:24 PM

W E KNOW Y OU KNOW WATE R IS A

“NO NO”!

A NATURAL ALTE RNATIVE TO C OS ME TIC S URGE RY

PUR attitude takes a radical new approach to beauty and anti-aging by using our Hyaluronix™ technology to replace the main ingredient found in most skin care products: Water. We are the first and only skin care that self-adjusts to each individual by combining three different molecular weights to increase hydration in up to three layers of the skin without the use of water. We’ve gone even further with our “Safe Beauty Philosophy” by eliminating over 1,300 toxic chemicals from our lab. Experience the difference. Be a part of the safest Skin Care Revolution.

#PURattitude

PURattitude.com

If you have any questions, call PUR attitude at (305) 432-3500 or email marketing@PURattitude.com

C AT EG O RY: FAC E - FO R M U L AT I O N : G E L - G O O D FO R: A N T I - AG I N G 01 What it is: Dubbed “the perfect alternative to cosmetic surgery,” this lightweight serum instantly erases lines and wrinkles, creating a temporary lift that lasts all day.

02 We bet you didn’t know: In only 60 seconds,

this product can take 15 years off of your appearance.

PUR ATTITUDE INSTA-RESULTS FACE LIFT GEL THE CLOSEST YOU CAN GET TO A “FACELIFT IN A BOTTLE”

04 What the editors think: “This is the perfect

combination of a powerful anti-aging product and a makeup primer.”

05 Why the company created it: To successfully

combine ingredients that have the ability to instantly plump up wrinkles and erase fine lines.

pair WITH

Hydrodrench moisturizing gel-cream, an ultrasheer hydrating complex that provides all-day hydration

100%

Hyaluronic acid hydrates through three layers of skin using a combination of three molecular weights.

Insta-Results Face Lift Gel, $65, purattitude.com

of consumers in a 50person study reported instant results and firmer-looking skin

03 What makes it unique: Formulated

without water, this serum uses our Hyaluronix™ technology to hydrate skin 1,000 times more than water.

BASIC INFO

WHO IT’S GOOD FOR:

KEY INGREDIENTS:

All skin types looking to reverse signs of aging

Hyaluronic and gamma aminobutyric acids, rice protein, algae extract

WHAT IT’S DESIGNED TO DO: Temporarily

tighten loose skin

SCENT: Fragrance-free TEXTURE: Light gel

NBSIP-1_BR_ PurAttitude_Feb2017.indd 39

DOES NOT CONTAIN:

Water, parabens, PEGs, glycols, synthetic fragrances or dyes

06 How to use it: After cleansing, smooth a small amount over targeted wrinkles and lines. Allow to dry and firm. Follow with moisturizer. Can also be used over makeup, if desired.

1/31/17 2:55 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: AG I N G E Y E S 01 What it is: A clinically proven eye treatment that works to reverse the appearance of fine lines, wrinkles, puffiness and dark circles as it renews, hydrates and brightens.

MEG 21 WITH® SUPPLAMINE BRIGHT AND FIRM EYE TREATMENT

02 We bet you didn’t know: We are told users

remember to use this award-winner at night to wake up looking good for their partner.

STUBBORN SIGNS OF AGING ARE QUICKLY MINIMIZED WITH EACH USE OF THIS POTENT EYE TREATMENT

04 What the editors think: “Lines, circles, bags—

this light cream treats them without disrupting sensitive eyes in the least.”

05 Why the company created it: To enhance

the appearance of the delicate eye area, leaving it bright, youthful and firm.

BEFORE

Prior to beginning a clinical trial, this woman’s eye area featured stubborn fine lines, bags and wrinkles that aged her appearance.

“Beauty enables confidence. Science enables beautifying products. It’s why I invented Supplamine® and developed MEG 21.” — Fo u n d e r, D r. A n n e t t e To b i a

AFTER

The Bright & Firm Eye Treatment was applied on the skin around her eyes twice daily for four weeks for an overall younger look.

Bright & Firm Eye Treatment, $85, meg21.com

97%

of women stated less visible wrinkles and fine lines around their eyes after four weeks

03 What

makes it unique: The patented

Supplamine® allows the Eye Treatment to provide instant de-puffing and brightening power while reducing the appearance of fine lines and wrinkles with continued use.

NB_BR_Meg21EyeTreatment_ProductPage_013117_rp.indd 40

BASIC INFO

WHO IT’S GOOD FOR:

TEXTURE: A light yet

All skin types, even those with sensitive eyes

quick-absorbing cream

WHAT IT’S DESIGNED TO DO: Treat the eye

Supplamine®, suma root, hydrolyzed wheat protein, shea butter

SCENT: Fragrance-free

Retinol

area and leave behind firm, youthful skin

KEY INGREDIENTS:

DOES NOT CONTAIN:

06 How

to use it:

After cleansing and toning, gently smooth a small amount (one pump is sufficient for both eyes) of product on the area below the eyes, on the outer corners and on the brow bone twice daily.

2/1/17 2:01 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A powerful anti-aging treatment for all skin types. Specifically created for hard-to-treat areas like the neck, chest and arms, it’s also gentle enough for use on the face.

04 What the editors think: “A potent formula

MEG 21 WITH® SUPPLAMINE

with a spot-on texture is hard to find, but this one checks all of the boxes.”

SMOOTH RADIANCE ADVANCED FORMULA

05 Why the company created it: To restore

THIS POWERFUL MULTITASKER DELIVERS SERIOUS RESULTS WITHOUT DISRUPTING SENSITIVE SKIN

02 We bet you didn’t know: The research team’s

youthfulness in the skin, deliver radiance and instill confidence in women to put their best face forward.

friends and family were the first to test this product and reported excellent results!

BEFORE

pair

With age, skin around the neck and face loses elasticity, smoothness, and tone.

WITH

Moisturizing Toner+, to enhance the efficacy and prepare the skin for the Advanced Treatment

AFTER

After 28 days, MEG 21 with Supplamine® restores skin’s youthful appearance and firmness, increases moisture and evens tone.

98%

Smooth Radiance Advanced Formula, $140, meg21.com

of women stated their skin looked younger and smoother after four weeks of continual use

03 What makes it unique: The power of

Supplamine®. It was born out of scientific research at a major medical center and has proven clinical trials and customer satisfaction to back it up.

NB_BR_Meg21_SmoothRadiance_ProductPage_013117_rp.indd 41

BASIC INFO

WHO IT’S GOOD FOR:

Mature skin in need of smoothing and toning

TEXTURE: Smooth, rich and quick-absorbing KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Reverse signs

Supplamine®, vitamin E, jojoba oil, shea butter

SCENT: Light fragrance

Retinols, harsh acids

of aging in the skin

06 How

to use it:

After cleansing, apply twice daily to the face, neck, chest and upper arms. The formula can be worn alone or under your makeup and favorite sunscreen.

DOES NOT CONTAIN:

1/31/17 11:19 AM

C AT EG O RY: H A I R - FO R M U L AT I O N : C A P S U L E - G O O D FO R: T H I N N I N G H A I R 01 What it is: Using the latest biotechnology, Nutrafol is formulated with patented, clinically tested ingredients to increase hair growth and density without negative side effects.

04 What the editors think: “These capsules are

NUTRAFOL MEN

a great option for men who want to take back the health of their hair once and for all.”

THE GO-TO ANSWER TO MEN’S NUMBER-ONE REASON FOR DECLINING CONFIDENCE

05 Why the company created it: After a popular

02 We bet you didn’t know: In natural medicine,

hair growth pharmaceutical caused the founder sexual dysfunction, he sought to create a formula that was effective and healthy.

saw palmetto (a natural DHT blocker) was originally used as a natural libido enhancer.

BEFORE

“Men think hair loss is only caused by genetics, but there are many underlying causes.”

This 29-year-old man suffered from balding and premature hair loss.

— Fo u n d e r, G i o r g o s T s e t i s , C E

AFTER

Noticeable growth with thicker, stronger hair after four months of use.

Nutrafol Men, $88, nutrafol.com

34%

On average, ENVOLMax, a tocotrienol, has been shown to increase hair growth by 34 percent

03 What

makes it unique: Its ingredients

address inflammation and stress, newly discovered causes of poor hair health, plus the known cause, DHT, for optimal, time-tested results.

NB_BR_Nutrafol_Men_ProductPage_013117_rp.indd 42

BASIC INFO

WHO IT’S GOOD FOR:

Men seeking fuller, thicker hair WHAT IT’S DESIGNED TO DO: Increase hair

growth and density while restoring its health

KEY INGREDIENTS:

Ashwagandha, saw palmetto, Bio Curcumin, EVNolMax20% (tocotrienols) DOES NOT CONTAIN:

Gluten, shellfish, wheat, soy, fillers, binders

06 How to use it: It’s simple: four capsules daily all at once with food. Best results are noticed after 3–6 months. Nutrafol is a healthy oral supplement that promotes healthier hair growth but needs to be taken daily to address the factors of poor hair health.

2/6/17 1:08 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : C A P S U L E - G O O D FO R: T H I N N I N G H A I R 01 What it is: New science shows that hair loss is a result of an culmination of factors—inflammation, stress and hormones—requiring a more sophisticated, multitargeted formulation.

04 What the editors think: “The therapeutic,

NUTRAFOL WOMEN

plant-based ingredients not only help your hair, but also your health and well-being.”

A NATURAL, EFFECTIVE SOLUTION TO A FRUSTRATING BEAUTY WOE

05 Why the company created it: Dissatisfied

02 We bet you didn’t know: Nutrafol is a great

by current hair-loss products on the market and our own personal struggles, we partnered with industry leaders to reverse-engineer a healthy effective solution.

complement to platelet-rich plasma and other in-office hair restoration protocols, but can also be used alone.

BEFORE

This woman’s hair is thinning and she has a significantly widened part at the crown.

“We’re overdue for a multitargeted natural solution addressing the causes of women’s poor hair health.” — M o n t c l a i r, N J , dermatolog ist Jeanine Downie, MD

AFTER

She took four pills of Nutrafol Women daily for seven months for thicker, healthier hair.

94%

Nutrafol Women, $88, nutrafol.com

of doctors surveyed said they would recommend a nutraceutical targeting stress-related hair loss*

03 What makes it unique: The ingredients

address inflammation and stress hormones—two major causes of poor hair health that have not been previously addressed.

BASIC INFO

WHAT IT’S GOOD FOR:

Hair loss and thinning WHAT IT’S DESIGNED TO DO: Provide strong,

healthy, beautiful and vibrant hair KEY INGREDIENTS:

Ashwagandha,

Bio Curcumin, EVNolMax 20% (tocotrienols), hydrolyzed marine collagen DOES NOT CONTAIN:

Gluten, shellfish, wheat, soy, fillers, binders

*Based on a random survey of 191 doctors at the Orlando Dermatology Aesthetic & Clinical conference in January 2016.

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2/6/17 12:04 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A highconcentration, entrapped retinol formula that helps minimize the appearance of fine lines and wrinkles, refine the complexion and smooth skin texture.

02 We bet you didn’t know: The formula

OBAGI MEDICAL RETINOL 1.0 FIGHT SIGNS OF AGING WITH THIS INTENSIVE CREAM TO PROMOTE MORE RADIANT, YOUTHFUL-LOOKING SKIN

contains shea butter to help moisturize and condition the skin.

04 What the editors think: “This lightweight

cream does what it says it will—lines, large pores and dullness are greatly reduced.”

05 Why the company created it: The unique

form of retinol is gradually released into skin, refining dullness and skin texture for clearer-looking skin with minimal irritation.

pair

STAR INGREDIENT

retinol

WITH

Retinol has been used in cosmetic products for more than 30 years.

Obagi Nu-Derm® System, formulated to help transform the appearance of aging skin

90%

Retinol 1.0, $61, obagi.com

of study participants saw an improvement in facial appearance by week three

03 What

makes it unique: It features a

high percentage of retinol with minimal irritation.

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BASIC INFO

WHO IT’S GOOD FOR:

All skin types with signs of aging WHAT IT’S DESIGNED TO DO: Improve the

appearance of fine lines, wrinkles and the overall complexion

SCENT: Fragrance-free TEXTURE: Smooth KEY INGREDIENTS:

Glycerin, chamomile extract, bisabolol

06 How

to use it:

Once daily in the evening, apply a pearl-size amount to the face and gently smooth until absorbed.

DOES NOT CONTAIN:

Parabens, sulfates

2/1/17 3:30 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : TA B L ET - G O O D FO R: T H I N N I N G H A I R 01 What it is: A clinically proven, 100-percent drug-free hair growth supplement. By taking two pills a day, you can see thicker, fuller hair in as little as three months.

04 What the editors think:

“This is one product that simply works to make hair look better, fuller and all-around healthier.”

VIVISCAL

EXTRA STRENGTH HAIR GROWTH SUPPLEMENT THIS DRUG-FREE HAIR GROWTH SUPPLEMENT IS KNOWN FOR DELIVERING DRASTIC RESULTS

05 Why the company created it: Forty percent

02 We bet you didn’t know: Viviscal has a

of women see thinning hair by age 40. This supplement provides a safe, effective hair-growth product for women around the world.

huge celebrity following including Jennifer Aniston and Gwyneth Paltrow.

BEFORE

This 45-year-old woman had concerns over her thinning hair.

STAR INGREDIENT

AminoMar In the 1980’s, a Scandinavian professor studying the Inuits discovered that their great hair and skin was the result of their fish- and protein-rich diet. He isolated the key protein molecules from the Inuits’ diet, and from these origins, AminoMar was created.

AFTER

After 90 days of taking the supplement, hair is significantly fuller.

Extra Strength Hair Growth Supplement, $50, viviscal.com

years of research support the claims, which are backed up by seven clinical trials

03 What

makes it unique: It’s the world’s

only supplement with the patented proprietary ingredient AminoMar, and is the number-one selling hair-growth supplement in the U.S.

NB_BR_Viviscal_ProductPage_013117_rp.indd 45

BASIC INFO

WHO IT’S GOOD FOR:

Women of all ages and hair types WHAT IT’S DESIGNED TO DO: Nourish thinning

hair and help to promote existing hair growth from within

SCENT: Fragrance-free TEXTURE: Pill form,

smooth

KEY INGREDIENTS:

AminoMar, biotin vitamin C, zinc, horsetail plant extract, natural ingredients

06 How

to use it:

Take twice a day, once in the morning and once at night, with food and water. Our experts recommend taking the recommended dosage for six months to see clinically proven results and thicker, fuller hair.

2/2/17 9:48 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: This potent, moisturizing cream helps promote deep wrinkle repair, lighten dark spots, brighten skin, reduce blemishes, smooth skin texture, and calm redness.

LIFTLAB SKIN REGENERATION LIFT+PERFECT TOTAL REJUVENATION CREAM

02 We bet you didn’t know: It is our best-selling,

most active product with the highest concentration of our exclusive CPP®.

WITH THE POTENCY OF A SERUM, THIS 5-IN-1 MULTITASKING CREAM IS THE ULTIMATE FORMULA FOR PERFECT SKIN

04 What the editors think: “It gives just the right

amount of moisture without leaving skin oily and really helps even out skin tone.”

05 Why the company created it: Treating

aging and preserving the skin is everyone’s goal. The patented CPP® in this cream delivers truly unique anti-aging results.

STAR INGREDIENT

Cell Protection Protein®

pair WITH

PURIFY+ CLARIFY, a 3-in-1 anti-aging cleanser, mask and exfoliant that refines skin and foams away impurities

With CPP® (Cell Protection Protein), the cream is able to reduce skin roughness, brighten skin and improve elasticity in just 14 days.

39%

LIFT+PERFECT Total Rejuvenation Cream, $185, liftlabskincare.com

This cream is medically proven to increase skin elasticity by up to 39 percent

03 What

makes it unique: Cell Protection

Protein®, which provides regenerative effects for skin in all environments and boosts the production of 41 key skin proteins, including collagen and elastin.

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BASIC INFO

WHO IT’S GOOD FOR:

Everyone, especially those with visible signs of aging WHAT IT’S DESIGNED TO DO: Deliver dramatic

results in an effective, easy treatment that consolidates products

SCENT: Light and clean

with a hint of orange

TEXTURE: Velvety and luxurious yet lightweight KEY INGREDIENT:

Cell Protection Protein® DOES NOT CONTAIN:

06 How

to use it:

Apply morning and evening after cleansing. Gently press 2–6 pumps onto the face, neck and décolleté. This is the last step in your skin-care regimen and can be used in tandem with serums and SPF, or by itself after cleansing.

Parabens, sulfates

2/3/17 11:17 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : P E E L - G O O D FO R: D U L L S K I N 01 What it is: A universal double-action exfoliant suitable for all skin types. By reducing the keratinous layer, it deeply cleanses, smooths and evens out tone while deeply purifying skin.

MEDER BEAUTY SCIENCE MASQUE ENZY-PEEL (EZ2)

02 We bet you didn’t know: This very product

SLOW SIGNS OF AGING WITH THIS ENZYME-POWERED EXFOLIATOR THAT REVS UP SKIN RADIANCE AND BRIGHTNESS

became a best-seller and skin-care staple immediately after its 2013 launch.

04 What the editors think: “Powerful but never

harsh, this exfoliator is just what uneven, dull skin needs for a perfect glow.”

05 Why the company created it: To incorporate

bacillus ferment, a blend of probiotic bacteria that boasts a beneficial effect on the skin, into an effective skin-care product.

STAR INGREDIENT

filtrate bacillus ferment

pair WITH

Meder Beauty Anti-Oxidant Serum NRJ-SOIN,

Bacillus ferment is a concentrated enzyme complex that removes keratinized cells to avoid skin damage.

a topical antioxidant cocktail used to restore skin circulation and even out color, pore size and skin texture

3-4

The number of weeks it takes for post-acne scarring to fade and a smooth, glowing complexion to surface

03 What

makes it unique: The addition of

probiotic enzymes and bacterial strains in the formulation, which have unique advantages when compared to other common exfoliants on the market.

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Masque Enzy-Peel (EZ2), $96, mederusa.com

BASIC INFO

WHO IT’S GOOD FOR:

All skin types, even the most sensitive WHAT IT’S DESIGNED TO DO: Regulate sebum

production, brighten, smooth and cleanse skin, and minimize pores

SCENT: Fragrance-free TEXTURE: Smooth KEY INGREDIENT:

Bacillus ferment DOES NOT CONTAIN:

Parabens, sulfates, talc, harsh acids

06 How

to use it:

Apply a thin, even layer of product onto clean, moist or dry skin and leave on for up to 10 minutes. Rub in gently along facial massage lines for three to five minutes before rinsing thoroughly with cool water. Use once a week for best results.

2/2/17 9:24 AM

C AT EG O RY: H A I R - FO R M U L AT I O N : S E R U M - G O O D FO R: E Y E L A S H E N H A N C E M E N T 01 What it is: A serum containing fortifying and conditioning ingredients that work synergistically to fully strengthen and improve the overall appearance and health of lashes and brows.

04 What the editors think: “An extra few

RAPIDLASH®

seconds a day is all it takes to flaunt fuller, face-framing brows and lashes.”

EYELASH AND EYEBROW ENHANCING SERUM AN INNOVATIVE FORMULA DESIGNED TO DELIVER YOUR BEST BROWS AND LASHES YET

05 Why the company created it: To help

02 We bet you didn’t know: Noticeable results

individuals achieve the appearance of darker, longer, fuller and all-around better-looking lashes and brows in one quick step.

are guaranteed in just four to six weeks. And, it is safe for use with lash extensions.

BEFORE

This 45-year-old woman was concerned with her sparse lashes.

“My clients see great results with RapidLash® and they don’t need a prescription.” —Vi c k il y n n G a je ws k i , V i c k i ’s S k i n S t u d i o a t I n d i g o Day Spa in Delray Beach, FL

AFTER

Her lashes are fuller and longer-looking after eight weeks of use.

Eyelash and Eyebrow Enhancing Serum $50, rapidlash.com

4M+

The amount of RapidLash tubes sold to date

03 What makes it unique: The Hexatein® 1

Complex contains a variety of peptides to deliver youthful, healthier-looking lashes and brows.

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BASIC INFO

WHO IT’S GOOD FOR:

Women and men of all skin types, ages 18–80

TEXTURE: Light serum KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Strengthen

Polypeptides, biotin, panthenol, amino acids, soybean oil, pumpkin seed extract

SCENT: Fragrance-free

Parabens, gluten

weakened lashes and brows for a fuller look

DOES NOT CONTAIN:

06 How

to use it:

Once eyes are totally free of any makeup or creams, apply the serum directly to the base of the upper eyelashes starting from the inner corner and moving outward. Apply once a day using the applicator brush.

2/2/17 9:39 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: AG I N G E Y E S 01 What it is: A visionary formula, this advanced eye cream tightens, brightens and plumps skin, leaving the eye contour and eyelids looking firm and youthful.

02 We

bet you didn’t know: This eye cream

is compatible with all makeup and foundation and targets both the upper and lower eyelids.

FIXMD ACTIVATE EYE CREAM TIRED, AGING EYES INSTANTLY LOOK RESTED AND YOUTHFUL

04 What the editors think: “The cool rollerball soothes puffy eyes on the spot for an immediate effect while the formula works its magic."

05 Why the company created it: To effectively

target multiple aging pathways at the same time.

STAR INGREDIENT

Persian silk tree

“As plastic surgeons, we know the quality of the skin is as important as the quantity.” — D o cto rs An so n , Ed wards and Higg ins

A blend of plant extracts provides age-defying action while fading the appearance of unwanted lines, dark circles and puffiness.

Activate Eye Cream, $80, fixmdskin.com

91%

of users reported fine lines were diminished after eight days of use*

03 What makes it unique:

FIXMD focuses on every part of the skin, including the cells themselves, the structures within the cells and the matrix that structurally supports the cells, for maximum results.

BASIC INFO

WHO IT’S GOOD FOR:

TEXTURE: Creamy

All skin types and ages

yet lightweight

WHAT IT’S DESIGNED TO DO: Lift the upper

Persian silk tree

eye, smooth fine lines and wrinkles and brighten dark circles SCENT: Subtle citrus

KEY INGREDIENT: DOES NOT CONTAIN:

Filler ingredients that serve no purpose

06 How

to use it:

Place a small amount of eye cream on each ring finger and gently apply to the under-eye and across the upper lid. Use in the morning and at night for best results.

* I n d e p e n d e n t S t u d y w i t h 2 8 u s e r s w h e n u s e d a s a s y s t e m w i t h F I X M D m o i s t u r i z e r, s e r u m a n d c l e a n s e r

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2/1/17 3:42 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: This patentpending, full-spectrum, retinol-alternative serum rejuvenates and normalizes skin while providing intense hydration without irritation.

02 We

bet you didn’t know: Just as every person’s

TRUFORA NIGHT SERUM 85 REVERSE VISIBLE SIGNS OF AGING WITH THIS POTENT RETINOL-ALTERNATIVE TREATMENT

04 What the editors think: “Aging skin gets the

treatment it needs without the harsh effects of many standard retinol products.”

05 Why the company created it: Night Serum 85

offers an advanced, effective alternative to anti-aging retinol serums so all skin types and ethnicities can safely achieve beautiful skin.

fingerprint is different, the brand’s fingerprint icon represents its uniqueness.

“Trufora means ‘truth in formulation’—you feel the Trufora difference instantly and see the difference quickly!”

pair

— Fo u n d e r, S a r a S w e e n e y

WITH

Intensive Night Treatment,

in synergy with Night Serum 85, provides deep moisturization and anti-aging benefits.

88%

Night Serum 85, $50, trufora.com

of participants in a clinical study showed overall improvement of seven signs of aging

03 What

makes it unique: The formula was

developed and tested by dermatologists to be nonirritating, non-comedogenic, non-sensitizing, 100-percent fragrance-free, certified vegan and cruelty-free.

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BASIC INFO

WHO IT’S GOOD FOR:

TEXTURE: Lightweight,

All skin types and ethnicities

nongreasy, creamy

WHAT IT’S DESIGNED TO DO: Prevent and

Sytenol®A, Actizyme®, revinage, botaniceutical NI-peptide

SCENT: Fragrance-free

Parabens, sulfates

reverse seven visible signs of aging

KEY INGREDIENTS:

DOES NOT CONTAIN:

06 How

to use it:

Cleanse your face and gently pat it dry. Apply a thin, even layer to your face, neck and décolleté (two pumps). Massage lightly until fully absorbed. Avoid getting the product in your eyes. Use every night.

2/1/17 3:26 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : L I G H T C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A nourishing cream designed to assist the natural activity of stem cells in order to create new cells and help reduce multiple signs of aging.

BIOPELLE TENSAGE STEM CELL CREAM

02 We

bet you didn’t know: The key ingredient,

STEM CELLS: SKIN’S ULTIMATE MIRACLE WORKERS

CellPro technology, is an extract from the egg of the Cryptomphalus aspersa snail.

04 What the editors think: “From retinol to

proteins that act on stem cells, this product bottles up key potent ingredients.”

05 Why the company created it: To provide

consumers with a unique product that combats the natural aging process through a new metabolic pathway with a focus on stem cell activation.

BEFORE

Unwanted lines and wrinkles around this woman’s mouth resulted in premature and advanced aging.

pair WITH

Tensage Stem Cell Eye Cream, which is specially formulated for the sensitive eye area

AFTER

Applying Tensage twice daily for 12 weeks noticeably faded her lines and gave her more luminous skin.

39%

Tensage Stem Cell Cream, $180, tensagestemcell.com

It is clinically proven to improve elasticity by 39 percent and brightness by 26 percent during use

03 What

makes it unique: The inclusion of

CellPro technology, which is the only cosmeceutical ingredient known to aid stem cells in the creation of new skin cells to reduce visible signs of aging.

NB_BR_Biopelle_ProductPage_020117_rp.indd 51

BASIC INFO

WHO IT’S GOOD FOR:

All skin types and ages WHAT IT’S DESIGNED TO DO: Help replenish

skin cells while creating a youthful appearance SCENT: Lightly scented TEXTURE: Nourishing,

rich and easily absorbed by skin KEY INGREDIENTS:

CellPro technology, retinol, peptides, antioxidants

06 How

to use it:

After cleansing, apply to the entire face, avoiding the eye area. Use once or twice daily, or as directed by your skin-care provider.

DOES NOT CONTAIN:

Parabens

2/2/17 9:47 AM

THE BEAUTY OF BALMS

Balms may be underrated and have the reputation of being one of the most basic beauty products, but they’ve quickly become go-to skin-care essentials over the past few months. One big reason: the water factor. According to celebrity facialist Joanna Vargas, balms are made from waxes, oils and butters, and a true balm is waterless. New Orleans aesthetician Mandy Epley says there’s a big plus to ditching the H20: “Without the water, you are typically getting a more potent and pure product.”

THE DIFFERENCE BETWEEN “NATURAL” AND “ORGANIC” When you see “natural” on a beauty product,

it typically means a majority of the ingredients in the product were naturally derived from a plant, animal or mineral source. When you see “organic,” that’s a whole different ballgame. In order to be truly organic, the product’s packaging should contain a certification symbol from the USDA or an ecological agency with the proper accreditation. The product should also be free of hormones, pesticides, preservatives or other potentially harmful or synthetic agents that can alter the final product as it grows in its life cycle.

52 / newbeauty / B E A U T Y R E P O R T

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2/6/17 4:00 PM

According to Transparency Market Research, the global demand for organic personal-care products is estimated to reach 13.2 billion by 2018.

DOES “ORGANIC BOTOX” EXIST?

As any expecting mother would know, it’s a no-no to undergo injectables and fillers of any kind while you’re expecting. However, while Kim Kardashian was pregnant, she allegedly bought the U.S. licensing rights to a product called Biotulin, an organic topical gel that claims to rival the effects of Botox Cosmetic without the loss of facial expression or other potential risks. According to the brand, Michelle Obama and Kate Middleton are also fans of the product.

natural THE NEW

It may be a buzzword, but “natural beauty” is something everyone seems to be intrigued by. Back-to-basic formulations, healthier choices and helping the environment are just some reasons this area of beauty has gone from trend to total takeover.

DANA EDMUNDS/DESIGN PICS/GETTY IMAGES

STUDY THE INGREDIENT LIST.

3 TIPS

FOR DETERMINING WHETHER A PRODUCT IS NATURAL OR NOT

NB_BR_Openers_Products_0206_mk.indd 53

“If you see names of plants from nature (names you recognize), that is an easy way to tell,” says Kiera Nachman, founder of Sundara Holistic, a New York–based Ayurvedic skin-care brand. But, make sure there aren’t synthetic or manmade ingredients hiding in between the botanical names, which is possible.”

DON’T RELY SOLELY ON THE WORD “NATURAL” IN THE PRODUCT NAME.

There has been much debate on the word, which Nachman says has become confusing in the beauty industry because it’s not regulated. “There is no official definition of what the word ‘natural’ means for beauty products,” she explains. “At the same time, ‘natural skin care’ has become an umbrella term for the new crop of ethical, conscious, nontoxic skin-care brands.”

LOOK FOR A “NATURAL SEAL” ON THE PACKAGING, BUT KNOW THAT IT’S NOT A DEAL BREAKER IF YOU DON’T SEE ONE.

Many experts agree that the only way to be totally sure that a product is 100percent natural is if there’s a third-party certification or seal on the product. These types of seals verify that the product has been tested and the formula does not contain any synthetic chemicals; however, whether or not a brand chooses to put this seal on its products is completely optional.

2/6/17 10:24 AM

INDULGE IN A

SENSORIAL JOURNEY INSPIRED BY THE MEDITERRANEAN

D I S C O V E R Y O U R S I G N AT U R E SCENT FROM THE LEADERS IN OIL-INFUSED BEAUTY

Transport yourself to a faraway land with Fragrance Originale, inspired by the sand and breeze of its sought-after shores.

Energize your senses with the invigorating Fleur dâ&#x20AC;&#x2122;Oranger Collection, inspired by flowers and botanicals that surround its seaside.

Express your sensuality with the scent of fresh roses that thrive in its luxurious climate, Fleur de Rose.

#ArganEveryDay | Learn more at Moroccanoil.com

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2/3/17 3:38 PM

C AT EG O RY: B O DY - FO R M U L AT I O N : B U F F - G O O D FO R: A L L S K I N T Y P E S 01 What it is: A luxurious treatment for lackluster skin, this body buffer utilizes a blend of argan and essential oils and dried orange peel to reveal your best skin while hydrating at its core.

02 We bet you didn’t know: The Fleur d’Oranger

collection was inspired by the uplifting, energizing scent of orange blossoms.

04 What the editors think: “This is a go-to

MOROCCANOIL BODY BUFF FLEUR D’ORANGER

morning shower staple. It instantly wakes you up while polishing your skin.”

05 Why the company created it: To create

a collection of effective products that feature an invigorating experience.

GET SUPPLE, GLOWING SKIN WITHOUT LEAVING YOUR SHOWER

pair WITH

STAR INGREDIENT

orange peel

Hand Cream Fleur d’Oranger, a quick-absorbing formula to protect hands and leave them feeling soft and supple

A natural exfoliator that gently polishes away dead skin cells.

Body Buff Fleur d’Oranger, $52, moroccanoil.com

Ranging from avocado to almond, each jar contains seven deeply nourishing oils

03 What makes it unique: Body Buff

features a unique blend of oils that not only rejuvenate skin’s texture, but also lock in moisture for long-lasting hydration.

NB-BR_MoroccanOilBodyBuff_ProductPage_0131.indd 55

BASIC INFO

WHO IT’S GOOD FOR:

Anyone with dry skin looking for a gentle exfoliant WHAT IT’S DESIGNED TO DO: Dramatically

transform, exfoliate and brighten skin

SCENT: Inspired by orange blossoms and botanicals found on Mediterranean shores TEXTURE: Luxurious, rich KEY INGREDIENTS:

Argan oil, orange peel, vitamin E

06 How

to use it:

Gentle enough for daily use, massage Body Buff onto dry or damp skin prior to showering using a circular motion and concentrating on areas prone to rough or dry patches. Buff and rinse off with warm water.

2/2/17 3:29 PM

C AT EG O RY: B O DY - FO R M U L AT I O N : C R E A M - G O O D FO R: A L L S K I N T Y P E S 01 What it is: Nourishing, moisturizing and soothing, this body cleanser is highly concentrated, yet gentle and provides skin with deep hydration.

MOROCCANOIL SHOWER MILK FLEUR DE ROSE

02 We bet you didn’t know: The Fleur de Rose

KEEP THIS BODY CLEANSER STOCKED IN YOUR SHOWER FOR A LUXURIOUS, MOISTURIZING EXPERIENCE

scent was inspired by the roses that thrive in Mediterranean climates.

pair

04 What the editors think: “It makes your

daily shower feel more like a high-end spa treatment than a mundane chore.”

05 Why the company created it: We wanted

to create a truly romantic experience that was equal parts moisturizing and sensorial to leave skin feeling revitalized and renewed.

STAR INGREDIENT

fleur de rose

WITH

Cofounder Carmen Tal says, “Rose, for me, is the ultimate symbol of beauty—classically feminine and sensual.”

Body Butter Fleur de Rose, which provides long-lasting skin hydration with the same fresh rose scent

Shower Milk Fleur de Rose, $32, moroccanoil.com

The number of skinsmoothing oils—argan, coconut, avocado and olive—in the formula

03 What makes it unique: The unique

formula infuses skin with the nourishing benefits of antioxidant-rich argan oil while working to instantly restore skin’s optimal moisture balance.

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BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Provide a

moisturizing shower experience enriched with argan oil to hydrate skin as it cleanses

SCENT: Modern and sophisticated rose scent that gives a luxurious, sensual experience

06 How

to use it:

It can be used in the shower daily. Apply to wet skin, work into a rich lather and rinse off using warm water.

TEXTURE: Rich, creamy KEY INGREDIENTS:

Argan, avocado, coconut and olive oils

2/2/17 3:45 PM

C AT EG O RY: B O DY - FO R M U L AT I O N : S O U F F L É - G O O D FO R: A L L S K I N T Y P E S 01 What it is: A lightweight whip of argan oil and shea butter that absorbs quickly and deeply for intense skin hydration, delivering immediate smoothness and instant gratification for the senses.

02 We bet you didn’t know: The Fragrance

Originale collection also features a shampoo and conditioner for ultimate moisture and shine.

04 What the editors think: “A little goes a long

MOROCCANOIL BODY SOUFFLÉ FRAGRANCE ORIGINALE

way with this light-as-air Body Soufflé that smells and feels oh-so good.”

05 Why the company created it: To deliver

an irresistible sensorial experience that features its signature Moroccanoil scent.

DRY SKIN IS INSTANTLY QUENCHED WITH THIS WHIPPED BODY SOUFFLÉ THAT MAKES SKIN FEEL LIKE SILK

pair

STAR INGREDIENT

argan oil

WITH

Shower Gel Fragrance Originale, a highly concentrated, yet mild formula infused with antioxidant-rich argan oil that works instantly to hydrate skin as it cleanses

When used on the skin, argan oil helps to hydrate and nourish while improving its texture and tone.

Body Soufflé Fragrance Originale is the best-selling Moroccanoil Body™ product

03 What

makes it unique: It’s all you

need to indulge your skin in a daily, decadent moisture boost.

NB-BR_MoroccanOilBodySouffle_ProductPage_0131.indd 57

Body Soufflé Fragrance Originale, $56, moroccanoil.com

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Hydrate skin

to help strengthen its barrier and improve its elasticity

SCENT: A sensorial journey of the sea, sand, breeze and scents of the Mediterranean

06 How

to use it:

Apply daily after cleansing to lock in moisture and receive immediate skin replenishment.

TEXTURE:

Lightweight, whipped KEY INGREDIENTS: Aloe, argan oil, shea butter

2/2/17 3:44 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : O I L - G O O D FO R: A N T I - AG I N G 01 What it is: An addictive addition to any skin-care regime, this certified-organic, pure plant oil blend assists superfast skin recovery, giving lackluster skin a renewed radiance.

02 We bet you didn’t know: Actress Anna Friel is

a fan: “This really hydrates my skin and makes it glow!”

04 What the editors think:

TRILOGY AGE-PROOF CoQ10 BOOSTER OIL THE ORGANIC ANSWER TO RENEWING RADIANCE

“This Fashion Week staple is a serious skin savior. It’s never greasy, yet creates that ‘glow’ everyone wants.”

05 Why the company created it: Led by a

passion for innovation and belief that nature is the best laboratory, this product proves that natural skin care can deliver real results.

STAR INGREDIENT

Glycablend ™

pair WITH

CoQ10 Eye Recovery Concentrate,

A potent plant oil blend that combats glycation, a key cause of skin aging

to firm and help reduce puffiness and fine lines

88.9%

Age-Proof CoQ10 Booster Oil, $46, trilogyproducts.com

The amount Glycablend™ has been shown to reduce collagen breakdown by

03 What makes it unique: This certified

organic formulation contains skin-energizing coenzyme Q10 and potent Glycablend™ to protect skin against environmental damage and premature aging.

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BASIC INFO

WHAT IT’S GOOD FOR:

Dry, lackluster or maturing skin WHAT IT’S DESIGNED TO DO: Boost radiance

and smooth wrinkles SCENT: Fresh-green natural fragrance

TEXTURE: A rich, yet fast-absorbing oil KEY INGREDIENT:

Glycablend™ DOES NOT CONTAIN:

06 How to use it: Warm two to three drops on your fingertips and massage into cleansed face, neck and décolleté morning and night. Follow with your favorite moisturizer.

Synthetics, mineral oils, silicones, parabens, sulfates, preservatives

1/31/17 1:52 PM

THE LIGHTER SIDE O F LU X U RY Elevate your style with lush volume and body. Cleanse, condition and amplif y hair in three luxurious steps.

Rare Oil Volumizing Shampoo & Conditioner

Boosts volume for up to

8 hours

Rare Oil Dry Mist

75% thermal styling

less breakage from *

R AREMARUL A.COM #RAREMARULA Guaranteed only when purchased within the professional beauty salon industry.

*Products were tested by an established, independent third-party laboratory. Results may vary.

C AT EG O RY: H A I R - FO R M U L AT I O N : O I L - G O O D FO R: DA M AG E D H A I R 01 What it is: Highly concentrated, cold-pressed marula oil is packed with powerful antioxidants and replenishing oleic acids for instant hydration, taming and soft-as-silk texture.

02 We bet you didn’t know: This multitasking oil

can also be applied before shampooing as an enriching in-shower treatment.

MARULAOIL RARE OIL TREATMENT

A LUXE ELIXIR DESIGNED TO TREAT ALL SIGNS OF HAIR DAMAGE WITH NATURAL INGREDIENTS

04 What the editors think: “One drop of this

luxurious oil immediately leaves hair feeling like you just left the salon chair.”

05 Why the company created it: Marula oil has

long been used to work wonders on skin. Now, in high-performance formulas like this one, the same power can be utilized in hair care.

STAR INGREDIENT

marula oil

pair WITH

MarulaOil Rare Oil Replenishing Shampoo, to begin pampering your hair before you step out of the shower

Each drop of cold-pressed marula oil is packed with powerful vitamins, oleic acids and antioxidants to soothe and transform damaged strands.

Rare Oil Treatment, $40, raremarula.com

80%

The percentage of additional shine reported compared to untreated hair

03 What

makes it unique: An ancient

African beauty secret, marula oil comes from the fruit of the marula tree to provide a replenishing effect with superior quality.

NBSIP-1_BR_MarulaOil_Feb2017.indd 61

BASIC INFO

WHAT IT’S GOOD FOR:

Medium to coarse hair in need of serious moisture and repair WHAT IT’S DESIGNED TO DO: Condition hair

while adding shine and a flawless finish

SCENT: Clean, soft TEXTURE: Nongreasy oil KEY INGREDIENT:

Natural, cold-pressed marula oil

06 How to use it: Apply to clean, damp hair before blow-drying. A few drops on dry ends are the perfect solution for frizz and stubborn flyaways.

DOES NOT CONTAIN:

Parabens, sulfates, solvents, silicones

2/1/17 3:33 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : L I P BA L M - G O O D FO R: D RY L I P S 01 What it is: Innovative, sheer lip tints designed to condition, hydrate and infuse dry, chapped lips with SPF 15 and leave behind a rosy-pink pop of color.

BABO BOTANICALS LIP TINT CONDITIONER SPF 15

02 We

bet you didn’t know: The shade “Seka

A FLUSH OF COLOR AND SUN PROTECTION IN EVERY SWIPE

Rose” is named after the founder’s daughter, meaning “little sister” in Croatian.

04 What the editors think: “These balms feel so

comforting on dry, chapped lips and deliver a gorgeous wash of color.”

05 Why the company created it: To deliver the

safest mineral sunscreen lip care to the 73 percent of millennial women seeking all-natural products.

“I am a naturalist; I have a deep passion for plants and flowers.” — Fo u n d e r, Kate Solomon Available in “Beach Rose,” “Seka Rose” and “Wild Rose” shades to match every skin tone beautifully Lip Tint Conditioner SPF 15, $10, babobotanicals.com

100%

of mothers said they want this product for themselves or their daughters

03 What

makes it unique: It’s pretty and

protective! The first natural mineral lip tint infused with SPF 15 and an ultrasheer and softening formula.

BASIC INFO

WHO IT’S GOOD FOR:

For young and mature lips that want to shine WHAT IT’S DESIGNED TO DO: Soften and

hydrate lips while providing sun protection SCENT: Light rose

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TEXTURE: Smooth, soft KEY INGREDIENTS:

06 How

to use it:

Apply evenly to lips. Perfect for daily use.

Non-nano zinc oxide, titanium dioxide DOES NOT CONTAIN:

Parabens, phthalates, lead, synthetic dyes

2/3/17 1:11 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : E S S E N C E - G O O D FO R: D U L L , U N E V E N S K I N 01 What it is: A pure anti-aging superfluid that plumps, softens and hydrates skin and makes all skin care work better.

TATCHA THE ESSENCE JAPANESE SKIN-CARE SECRETS, BOTTLED

02 We bet you didn’t know: This elixir bottles

Japan’s vital nutrients for skin health and radiance— green tea, rice and algae—at a 98.7 percent concentration.

04 What the editors think: “It feels like water

and works like magic. Dry skin is instantly quenched in this must-have formula.”

05 Why the company created it: For centuries,

geisha have used beauty waters to restore their skin. The Essence is a powerful, modern evolution of this age-old practice.

STAR INGREDIENTS

green tea, rice and algae “I created Tatcha to share the treasures I discovered on my journeys to Japan.” — Fo u n d e r, V i c t o r i a T s a i

The geisha’s skin-care ritual is as simple as it is effective and rooted in this trio of time-tested ingredients.

95%

The Essence, $95, tatcha.com

The percentage of women who saw smoother skin after daily use

03 What makes it unique: Hadasei-3

Complex, Tatcha’s natural fermentation of Japanese superfoods, produces lactic acid for gentle and effective skin resurfacing.

NB_BR_Tatcha_ProductPage_013117_rp.indd 64

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Double skin’s

hydration beyond moisturizer alone, soften and plump lines and wrinkles, and

deliver treatments deeper into skin SCENT: Fragrance-free TEXTURE: Water-light KEY INGREDIENT:

Proprietary Japanese superfood complex

06 How

to use it:

Use daily after cleansing and before any other steps of your skin-care routine. Splash a palmful of The Essence into your hands and press gently into your face and neck.

1/31/17 11:42 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : O I L - S E R U M - G O O D FO R: D E H Y D R AT E D S K I N 01 What it is: A 100-percent pure botanical blend that refines skin texture, reveals radiance, balances skin and comforts skin.

02 We bet you didn’t know: During the orange

tree blossom in Sicily, the island’s inhabitants are said to become drunk on love.

DECLÉOR AROMESSENCE NEROLI HYDRATING OIL SERUM

HYDRATE, COMFORT AND BALANCE SKIN WITH THIS SILKY, 100-PERCENT PURE OIL-SERUM

04 What the editors think: “It gives dry, rough

skin a total transformation and smells so good, you’ll want to keep applying it.”

05 Why the company created it: The founders

understood the benefits of aromatherapy and created a professional skin-care brand with a holistic approach to skin, body and mind.

STAR INGREDIENT

pair

neroli

WITH

Hydra Floral 24HR Rich Cream, which

when paired with AROMESSENCE Neroli Hydrating Oil Serum, claims to increase skin’s hydration by 63 percent

This ingredient restores skin radiance by more than 27 percent and refines skin texture by more than 29 percent.

1 TON

AROMESSENCE Neroli Hydrating Oil Serum, $73, decleorusa.com

It takes 1 ton of Neroli blossoms to produce 500 ml of neroli essential oil

03 What

makes it unique: It is a 100-percent

pure oil-serum that has been expertly blended with essential oils and plant oils to treat skin and reveal remarkable radiance.

NB_BR_Decleor_ProductPage.indd 65

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: With daily use,

it refines, balances and comforts skin, as well as reveals its radiance SCENT: 100-percent

natural floral fragrance with crisp, clean notes TEXTURE: Lightweight KEY INGREDIENTS:

Neroli, essential oils, petitgrain, parsley, hazelnut plant oil, sandalwood

06 How

to use it:

In the morning after cleansing, warm two to three drops in the palms of your hands, then apply to your skin using light sweeping movements.

1/31/17 1:05 PM

C AT EG O RY: B O DY - FO R M U L AT I O N : N A I L P O L I S H - G O O D FO R: D I S C O LO R E D N A I LS 01 What it is: A 10-free, vitamin-, protein- and botanical-loaded lavender formula that corrects nail color, improves flexibility, decreases brittleness and smooths the nail surface.

ZOYA NAKED MANICURE LAVENDER PERFECTOR

02 We bet you didn’t know: The product was

created after Zoya’s creative director noticed the horrible state of models’ nails at New York Fashion Week.

INSTANTLY NEUTRALIZE DISCOLORED NAILS WHILE STRENGTHENING AND IMPROVING THE NAIL SURFACE

pair

04 What the editors think: “Like an Instagram

filter for unhealthy nails, this polish masks discoloration and damage in an instant.”

05 Why the company created it: To improve

the look of discolored, damaged, hard-to-grow fingernails while providing long-term nail improvement with continued use.

“Finely milled pigments of lavender counter yellow in the nail, creating a healthy nail color.”

WITH

— S y s t e m f o u n d e r, Rebecca Isa

Zoya Naked Manicure Starter Kit, an easy, all-in-one, full-size kit for perfecting your nails

40%

Naked Manicure Lavender Perfector, $10, nakedmanicure.com

of women only wear nail polish to cover up unsightly nails

03 What

makes it unique: Discoloration,

ridges, pitting and cracking are immediately visually improved. Continued use yields long-term benefits.

BASIC INFO

WHO IT’S GOOD FOR:

People with weak, brittle, damaged or discolored nails who seek improvement WHAT IT’S DESIGNED TO DO: Create perfect,

natural-looking nails

NB_BR_Zoya_ProductPage_020117_rp.indd 66

KEY INGREDIENTS:

Sulfer amino acid protein complex, ginko, red algae, vitamins B5 and E, panthenol

06 How

to use it:

Apply 1–2 coats over your base coat to immediately color-correct and improve the appearance of your nails.

DOES NOT CONTAIN:

Formaldehyde, toluene, DBP, camphor, TPHP

2/2/17 9:33 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : E Y E C R E A M - G O O D FO R: P U F F Y E Y E S 01 What it is: A cooling eye treatment that rapidly de-puffs tired eyes, smooths wrinkles and minimizes the appearance of dark circles with a stainless-steel rollerball applicator.

02 We bet you didn’t know: The applicator

ÉMINENCE ORGANIC SKIN CARE HIBISCUS ULTRA LIFT EYE CREAM

was designed to soothe puffy eyes with a cooling massage while evenly diffusing product.

A REFRESHING ROLLERBALL CREAM THAT INSTANTLY AWAKENS TIRED, PUFFY EYES

04 What the editors think: “Gently massage this

refreshing rollerball under your eyes each morning to look and feel more awake.”

05 Why the company created it: With a boost in

demand for results-driven skin care, Éminence has been at the forefront of creating innovative products using botanical actives.

pair WITH

“This ‘powerhouse’ eye cream can deliver transformative and dramatically visible results for a red carpet–ready look.” —President, Boldijarre Koronczay

Hibiscus Ultra Lift Neck Cream, to “accessorize” any skin-care regimen

8 HOURS

Hibiscus Ultra Lift Eye Cream, $96, eminenceorganics.com

Results can last at least this long for smooth, de-puffed eyes

03 What

makes it unique: It delivers results

in as little as two minutes and longer-lasting effects over time. Plus, it features an ice wine active and peptides for instant skin tightening, as well as Stevia for lifting.

NB_BR_Eminence_Organics_ProductPage_013117_rp.indd 67

BASIC INFO

WHO IT’S GOOD FOR:

Savvy consumers who seek ways to enhance their looks without invasive procedures WHAT IT’S DESIGNED TO DO: Instantly firm

the eye area

SCENT: Light, fresh

and floral

TEXTURE: Light cream KEY INGREDIENTS: Ice wine active, hibiscus, botanical peptides, green algae, caffeine, Stevia

06 How

to use it:

Gently depress the finger trigger nozzle to dispense a small amount of product and use the cool, stainlesssteel rollerball to gently massage the cream under your eye area in a circular, upward sweeping motion. Use once or twice daily under eye serum or cream.

1/31/17 11:43 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: D U L L S K I N 01 What it is: Natural hemp extracts fight off dullness and leave behind a radiant glow in this hydrating face cream that claims to boost elasticity and balance skin tone.

02 We bet you didn’t know: Extracted from

industrial hemp, CBD reduces inflammation while regulating lipid production.

04 What the editors think: “This cream feels

CBD FOR LIFE PURE CBD FACE CREAM

superluxe when applied, and the quick, noticeable results can’t be beat.”

05 Why the company created it: To produce

highly innovative and natural CBD-infused beauty products that are just as luxurious as they are impressively effective.

A RICH, NATURALLY SOURCED FORMULA THAT TACKLES ALL SOURCES OF STRESSED-OUT SKIN

STAR INGREDIENT

cbd

pair WITH

An incredible compound sourced from hemp extract, CBD is packed with vitamins, anti-inflammatory properties, omegas and essential fatty acids that help reduce redness, inflammation and unwanted inflammatory skin conditions.

Pure CBD Face and Body Cleanser,

Pure CBD Face Cream, $35, cbdforlife.us

to reduce redness, inflammation, uneven skin texture and clogged pores

The percentage of natural ingredients present in each pot

03 What

makes it unique: Our innovative

formulas combine CBD with nourishing essential oils, botanicals and other natural active ingredients to promote rejuvenation, anti-aging and vibrancy.

NB_BR_CBD For Life_ProductPage_013117_rp.indd 68

BASIC INFO

WHO IT’S GOOD FOR:

KEY INGREDIENTS:

All skin types and ages

CBD, chamomile, coffee bean extract, avocado oil

WHAT IT’S DESIGNED TO DO: Hydrate, reduce

lines, balance skin tone SCENT: Delicate lemon TEXTURE: Luxurious and quick-absorbing

DOES NOT CONTAIN:

GMOs, parabens, artificial coloring

06 How

to use it:

After cleansing, apply to face, neck and décolleté using gentle, upward motions. Use morning and night and as needed throughout the day.

2/2/17 11:59 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: D RY S K I N 01 What it is: A luxurious day cream with a formulation that harmonizes oil and moisture to gently guide skin to a state of comfort, balance and radiance.

02 We

bet you didn’t know: The 50th anniversary

of Dr. Hauschka Skin Care’s debut is in 2017. That’s 50 years of making a difference.

DR. HAUSCHKA SKIN CARE ROSE DAY CREAM THIS CREAM SOOTHES UNWANTED REDNESS AND IRRITATION WHILE INSTANTLY HYDRATING DRY SKIN

rose

04 What the editors think: “This silky cream is a

must-have for dry, sensitive skin. Plus, we love the delicate, feminine scent.”

05 Why the company created it: One of the

original products that launched the brand in 1967, Rose Day Cream supports the skin’s natural processes for a balanced complexion.

STAR INGREDIENT

“People need two kinds of beauty: inner and outer.” —Cofounder and formulator o f D r. H a u s c h k a S k i n C a r e , Elisabeth Sig mund

The roses in the cream come from sustainable, fair-trade projects in Ethiopia and Afghanistan.

Rose Day Cream, $45, dr.hauschka.com

The number of roses in the formulation in each tube of cream

03 What

makes it unique: Thirty-five roses

go into making each tube of cream, creating a moisturizer that captures both the strength and softness of the rose.

NB_BR_DrHauschka_ProductPage.indd 69

BASIC INFO

WHO IT’S GOOD FOR:

Especially beneficial for dry, sensitive and normal skin WHAT IT’S DESIGNED TO DO: Hydrate, protect,

soothe and balance skin SCENT: A uniquely light

rose fragrance from pure essential oils TEXTURE: Smooth, rich KEY INGREDIENTS:

Rose wax, rose extract DOES NOT CONTAIN:

06 How

to use it:

Each morning after cleansing and toning skin, apply evenly to face, neck and décolleté with a gentle pressing motion. In general, a pea-size amount offers enough product. For maximum benefit, apply while skin is still moist from toner.

Parabens, sulfates

2/2/17 11:01 AM

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2/7/17 10:53 AM

C AT EG O RY: B O DY - FO R M U L AT I O N : O I L - G O O D FO R: D RY S K I N 01 What it is: A botanical body oil that hydrates with blue agave leaf extract, while leaving behind an addictive aroma of red berries and coconut milk that lets you skip your normal perfume.

02 We

bet you didn’t know: You can apply to

the décolleté before bed to keep chest wrinkles at bay.

FARMHOUSE FRESH ORGANICS BLUSHING AGAVE BODY OIL

LIGHTWEIGHT, YET EXTREMELY NOURISHING, THIS ORGANIC BODY OIL DOES ALL THE WORK FOR YOU

pair

04 What the editors think: “It smells like a

delicious summer cocktail and hydrates like a thick moisturizer. It’s a win-win.”

05 Why the company created it: True to the

brand’s delicious roots, this body oil delivers surprising quality with an addictive scent from first drop.

STAR INGREDIENT

organic sunflower seed oil

WITH

Sunflower Honey-Butter,

a luxe, creamy butter made with organic honey and sunflower seed oil

Superhydrating, yet never oily, sunflower seed oil acts as a natural humectant to relieve dry, patchy skin year-round.

99%

The percentage of natural and naturally-derived ingredients found in this FHF product

03 What makes it unique: While essential oil

notes tend to reign among organic products, this oil sports an intoxicating, truly unique aroma you can’t get enough of.

NB_BR_Farmhouse_Fresh_ProductPage_020117_rp.indd 71

Blushing Agave Body Oil, $27, farmhousefreshgoods.com

BASIC INFO

WHAT IT’S GOOD FOR:

Dry skin that craves a lustrous finish WHAT IT’S DESIGNED TO DO: Richly hydrate

with botanical benefits SCENT: Coconut, berries

TEXTURE: Lightweight, quick-absorbing oil KEY INGREDIENTS:

Organic sunflower seed oil, agave leaf extract, vitamin E

06 How

to use it:

Apply to legs, shoulders and arms (plus other areas needing some TLC) immediately after showering to lock in soft-to-the-touch moisture without any heavy, sticky feeling.

DOES NOT CONTAIN:

Herbicides, pesticides

2/1/17 2:54 PM

THE RISE OF CUSTOMIZABLE BEAUTY

While personal-care product lines have long spanned many a row at your favorite drugstore due to the numerous scents and formulations available in mass quantities, this idea of customization has since gone one step further. Spanning from shampoo and fragrance to vitamins and lipsticks, every aspect of the beauty and wellness industry can now be tailored to the consumer’s exact specifications, needs or preferences by way of online survey, skin profiling, in-store selection or at-home creation to ensure maximum results are met with every user.

high-tech B R E A KT H RO U G H S

BIG BUSINESS

Cutting-edge gadgets and powerhouse ingredients that encapsulate innovation are officially the newest wave of beauty.

The NPD Group’s 2015 Skincare Devices Consumer Report showed that the vast majority of women who own a skin-care device use it frequently and are highly satisfied with it. An ever-growing market, the buzz that surrounds these devices doesn’t look like it’s slowing down anytime soon.

NB_BR_Openers_Products_0206_mk.indd 72

2/6/17 10:24 AM

INGREDIENTS THAT FIGHT INFLAMMATION ARE BLOWING UP

Did you know? Hair removal became a huge topic in 2016—it seemed like everyone was opening up about it and many women admitted to face shaving as interest in methods like dermaplaning took hold. Just like the rest of the body, the face isn’t immune to hair. The difference: The hair on the face is usually thinner, finer and lighter in color, but that doesn’t mean it’s invisible. Many women are bothered by their facial hair, and shaving is one of the quickest and easiest ways to get rid of it. “It’s an old wives’ tale that shaving makes the hair grow back darker and thicker,” says Eagan, MN, dermatologist Charles Crutchfield III, MD.

LUMINA IMAGES/GETTY IMAGES

Inflammation can arise from a number of different factors—acne, the sun, sensitivity, and sugar—and ingredients that work to reduce inflammation can have a profound impact on how skin looks and acts. We will continue to see this category of ingredients grow in 2017 and beyond.

B E A U T Y R E P O R T / newbeauty / 7 3

NB_BR_Openers_Products_0206_mk.indd 73

2/6/17 5:27 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : D E V I C E - G O O D FO R: A W H I T E R S M I L E 01 What it is: Breakthrough Thomas Edison Award– winning teeth-whitening technology that’s effective enough for professional dental use yet easy enough to also be used at home.

04 What the editors think: “Stick to the

GLO SCIENCE

regimen for just five days and the jaw-dropping results will say it all.”

PERSONAL TEETH WHITENING DEVICE

AN EASY-TO-USE DEVICE THAT WHITENS TEETH AND BOOSTS CONFIDENCE WITH A CLICK OF A BUTTON

05 Why the company created it: To enable

02 We bet you didn’t know: Lenny Kravitz’s

patients to painlessly and easily transform their smiles. We believe in the life-changing power of a beautiful, healthy and white smile.

Let Love Rule Foundation partners with the GLO Good Foundation to bring oral health care to those in need.

BEFORE

This user was selfconscious about her discoloration and stains and wanted a whiter, brighter smile.

“For the fastest treatment and whitest smile, ask your dentist about GLO Professional in-office whitening.” — N e w Yo r k c o s m e t i c dentist Jonathan B. L e v i n e , D M D, G LO S c i e n c e i n v e n to r a n d f o u n d e r

AFTER

Using the device for five days with G-Vial whitening gel, her smile is whiter and brighter than ever. She now smiles confidently.

100%

Personal Teeth Whitening Device (includes 10 G-Vials), $220, gloscience.com

of participants noticed dramatically whiter teeth in five days with no sensitivity

03 What

makes it unique: The patented,

one-size-fits-all mouthpiece technology has warming heat inside that accelerates the whitening gel for the quickest and most efficient teeth-whitening experience.

NB_BR_GLOScience_ProductPage_020117_rp.indd 74

BASIC INFO

WHO IT’S GOOD FOR:

Anyone wanting a younger, whiter and more confident smile WHAT IT’S DESIGNED TO DO: Deliver a white,

confident smile fast SCENT: Minty-fresh

TEXTURE: Non-runny gel KEY INGREDIENT:

Hydrogen peroxide DOES NOT CONTAIN:

Alcohol, latex, sulfates, carbamide peroxide, triclosan, UV light, strips, trays

06 How

to use it:

Using one G-Vial, apply the whitening gel to teeth with brush-tip applicator. Insert the mouthpiece and press GLO. The device is timed to shut off after eight minutes. Repeat using the same G-Vial for four applications. Use for five to 10 days depending on your starting shade.

2/1/17 3:11 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : D E V I C E + S E R U M - G O O D FO R: T H I N L I P S 01 What it is: A device that plumps the lips. Patentpending vacuum technology plumps lips while activating powerful ingredients in our specially formulated Smart Lip Plumping Serum.

04 What the editors think: “It doesn’t hurt at all—you feel suction and then some tingling as your lips plump up—and results are instant.”

PMD KISS

THIS HIGH-TECH LIP-PLUMPING DEVICE GIVES YOU A FULLER POUT IN MERE MINUTES 05 Why the company created it: There was a

02 We bet you didn’t know: PMD is a worldwide

need to create a “safe” lipplumping device that was not only safe, but also used smart technology that actually worked.

beauty company offering smart beauty devices and skin-care products that inspire brilliant confidence.

pair WITH

Personal Microderm Pro,

Press the Kiss up to your pout for fuller-looking lips in minutes.

an at-home device that uses vacuum suction to exfoliate skin and boost absorption of products

Kiss, $139, pmdbeauty.com

26.6%

The increase in hyaluronic acid fillers performed in 2015 –ASAPS

03 What makes it unique:

Its patent-pending pulsating vacuum suction, and the Smart Lip Serum, which is formulated to boost natural collagen growth, visibly increase lip volume and reduce the look of lip lines.

NBSIP-1_BR_PMD_Feb2017.indd 75

BASIC INFO

WHAT IT’S GOOD FOR:

Increasing fullness and volume; reducing the look of fine lines and wrinkles around lips; and revitalizing lip color WHAT IT’S DESIGNED TO DO: Visibly plump

lips, boost collagen and restore natural lip color SCENT: Fragrance-free TEXTURE: Serum: creamy KEY INGREDIENT:

Serum: hyaluronic acid

06 How

to use it:

Apply Smart Lip Plumping Serum. Power on the device. Place Lip Plumping Tip firmly on your lip, creating a tight seal for suction. Move the device around your lips to four sections. Feel the suction and pulsation. Allow 10 pulses per area.

2/2/17 10:53 AM

C AT EG O RY: H A I R - FO R M U L AT I O N : D E V I C E - G O O D FO R: F R I Z Z Y H A I R 01 What it is: This state-of-the-art brush and styler smooths, straightens and polishes strands for a gleaming finish. A sleek look or refreshed style is literally brushstrokes away.

02 We bet you didn’t know: The brush concept

emerged from the idea of integrating 58 micro flat iron spokes into a brush design.

THEORIE SAGA THERMAL STYLING BRUSH AN INNOVATIVE TOOL DESIGNED TO DELIVER FRIZZ-FREE STRANDS WITHOUT ANY GUESSWORK

04 What the editors think: “In a few passes, the

brush creates that perfectly textured look women search high and low for.”

05 Why the company created it: To extend the

life of your blowout with a foolproof, salon-worthy tool that saves time and money.

BEFORE

This woman needed a quick and easy way to deal with frizz and get a smooth finish without going through the whole blowout process.

pair WITH

Marula Oil Transforming Hair Serum, to eliminate frizz and smooth hair while providing lasting movement and healthy shine without sulfates

AFTER

The Theorie Thermal Brush was used at 400 degrees to smooth the hair and then finished with the Marula Oil Serum for lasting shine.

Saga Thermal Styling Brush, $99, yourtheorie.com

3–5

The number of days a salon blowout can be extended when using the styling brush

03 What

makes it unique: The brush was

created with our unique patented TitanSculpt™ technology with bristles that instantly smooth strands, lock in moisture and eliminate static and frizz.

NB_BR_Theorie_ProductPage_0113.indd 76

BASIC INFO

WHAT IT’S GOOD FOR:

SAFETY FEATURE:

All hair types looking for a longer-lasting style or an easy way to tame frizzy, unruly locks

Automatic shut-off

WHAT IT’S DESIGNED TO DO: Extend your

salon style or blowout

KEY FEATURE:

Patented TitanSculpt™ technology ensures perfectly consistent heat throughout the brush for uniform styling

06 How

to use it:

Brush hair from roots to ends in a slow motion, ensuring all strands slide between the bristles. Repeat on both the inner and outer sides of your hair for optimal results.

1/31/17 3:01 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : D E V I C E - G O O D FO R: RO U G H S K I N 01 What it is: A revolutionary at-home skin-care tool that provides the same brilliant results as professional, in-office microdermabrasion treatments without any fuss.

PMD PERSONAL MICRODERM PRO THE POWER OF IN-OFFICE EXFOLIATION IN THE COMFORT OF YOUR OWN HOME

02 We

bet you didn’t know: Personal Microderm

04 What the editors think: “Reach for this tool

when your skin is feeling dull, rough and in need of a little (or a lot) of TLC.”

05 Why the company created it: Why get a

treatment at the spa when you could get the same facial at home? We created it to allow consumers to save both time and money.

is not just for your face. Use it on your body or wherever else you want softer skin.

pair

STAR INGREDIENT

aluminum oxide crystals

WITH

PMD Recovery Anti-Aging Collagen Infused Mask, to renew skin after a Personal Microderm treatment

Aluminum oxide crystals are embedded into patented spinning discs to create a soft, smooth surface. Personal Microderm Pro, $199, pmdbeauty.com

100%

of users saw smoother, softer skin after one use, while 96 percent noticed a better absorption of their skin-care products

03 What

makes it unique: Patented spinning

disc technology, perfectly calibrated vacuum suction and increased skin-care absorption by 20 times.

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Lessen fine lines,

wrinkles, dark spots and blemishes, and smooth rough skin

KEY FEATURE: A range of

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discs and Dual-Speed Technology (ranging from sensitive to intense) allows you to customize your treatment based on your skin preferences KEY INGREDIENT:

Aluminum oxide crystals

06 How

to use it:

After thoroughly cleansing and drying your skin, move the device in an upward motion across your skin (using your free hand to pull skin tight), ensuring no more than two passes are made per area and that you do not hover. Wait 6–7 days between treatments.

2/2/17 9:37 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : D E V I C E - G O O D FO R: M A K E U P A P P L I C AT I O N 01 What it is: Using the power of sonic technology to apply makeup better than your usual rotating makeup brush, the SonicBLEND provides better coverage so you use less makeup.

MICHAEL TODD BEAUTY SONICBLEND ANTIMICROBIAL SONIC MAKEUP BRUSH

02 We bet you didn’t know: The SonicBLEND

04 What the editors think: “This sonic brush

delivers a perfect finish every time. It’s the ultimate addition to your regime.”

05 Why the company created it: To provide

THE SMARTEST WAY TO A FLAWLESS, AIRBRUSHED FINISH

applies makeup flawlessly at up to 424 micro-movements per second.

a better alternative for those looking to achieve an airbrushed finish with their powder or liquid foundation.

Sonic bristle movements oscillate thousands of times per minute to ensure an airbrush-like finish.

“Science, meet nature. Nature, meet science.” — Fo u n d e r, Lewis Hendler

94%

SonicBLEND Antimicrobial Sonic Makeup Brush, $79, michaeltoddbeauty.com

of users reported that blending makeup was easier to do with the SonicBLEND

03 What

makes it unique: The Smart 3D

Flaw-Fill patent-based technology that prevents clumping by dispersing individual granules of makeup into wrinkles, large pores and fine lines.

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BASIC INFO

WHO IT’S GOOD FOR:

Men and women of all skin types WHAT IT’S DESIGNED TO DO: Deliver better

coverage so less makeup is used while providing a flawless, airbrushed

finish with each use TEXTURE: Soft bristles and a smooth base KEY FEATURES:

06 How

to use it:

When applying makeup, select the speed you feel most comfortable working with or that gives you the best finish.

Cordless, rechargeable sonic brush handle with antimicrobial makeup brush head

1/31/17 12:02 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : TO OT H B R U S H - G O O D FO R: T E ET H W H I T E N I N G 01 What it is: A “smart toothbrush” that cleans and whitens teeth with no extra steps. Just brush for two minutes, twice a day to reveal cleaner, healthier, whiter teeth.

04 What the editors think: “It gives your teeth

GO SMILE

a deep-down clean, like you just left the dentist.”

SONIC BLUE TEETH WHITENING SYSTEM & SMART BRUSH THE ANSWER TO A BRIGHTER, HEALTHIER SMILE

05 Why the company created it: This Susan G.

Komen limited-edition Pink “Brush for the Cure” Smart Brush lets us give back to thousands who support our company and products.

02 We

bet you didn’t know: We’ve helped

clean and whiten more than 32 million teeth!

BEFORE

STAR INGREDIENT

This woman drank two to three cups of coffee and tea a day, which stained her teeth over time.

Hyperox Our professional whitening gel features Hyperox technology for impeccably clean and beautiful teeth.

AFTER

Sonic Blue Teeth Whitening System & Smart Brush, $129, gosmile.com

After using this Go Smile Teeth Whitening System, her smile looks brighter and healthier.

90%

of our testers said our system whitened their teeth dramatically after just two days

03 What makes it unique: This pink Sonic

Blue Smart Brush is the only sonic toothbrush that features blue lightwave technology that kills bacteria while also cleaning and whitening teeth.

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BASIC INFO

WHO IT’S GOOD FOR:

Everyone ages 12+ WHAT IT’S DESIGNED TO DO: Brush, clean

and whiten teeth with no extra steps and virtually no sensitivity

KEY INGREDIENTS:

Gel: water, glycerin, hydrogen peroxide, carbomer

06 How

to use it:

Simply add the whitening gel along with your favorite toothpaste. Use it for two minutes, twice a day.

DOES NOT CONTAIN:

Propylene glycol, diethanolamine (DEA), microbeads

2/3/17 2:01 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : D E V I C E - G O O D FO R: C U R LY H A I R 01 What it is: An innovative 3-D ceramic brush that straightens your hair as you brush it for smoother locks with less frizz.

02 We bet you didn’t know: Five thousand

04 What the editors think: “This savvy tool

LUMA BRUSH

combines a brush and a flat iron in one to make your beauty routine easier.”

05 Why the company created it: To save time

GET SLEEK, STRAIGHT STRANDS WITHOUT ALL THE FUSS THANKS TO THIS HIGH-TECH BRUSH

brushes were sold the first day they were available.

and do what a flat iron does but be faster, gentler on hair and more effective!

BEFORE

Curly hair that’s frizzy and difficult to manage

“Luma uses unique, 3-D high-grade, ceramicprotected bristles, which minimize heat damage by 63 percent.” — S ta c y C ox , b e a u t y e x p e rt

photo by Joyus

Luma Brush, $79, lumabrush.com

AFTER

Smooth, straight strands that look healthy

87%

of women prefer to use the Luma Brush over a hair straightener each morning

03 What

makes it unique: It’s a brush that

straightens your hair as you brush it.

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BASIC INFO

WHO IT’S GOOD FOR:

Anyone looking for FAST results WHAT IT’S DESIGNED TO DO: Straighten hair

in a tenth of the time it takes a normal flat iron to do a full head of hair

SAFETY FEATURE: An

automatic shut-off after 15 minutes of no use AVERAGE STYLING TIME:

Two to three minutes, but it varies depending on your hair type and the style you desire

06 How

to use it:

Simply brush hair in a slow pulling motion away from your scalp. Make sure your hair gets deep into the inner area of the brush. For best results, use only on dry, brushed hair.

2/1/17 3:54 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : D E V I C E - G O O D FO R: D U L L S K I N 01 What it is: An innovative device inspired by in-office dermaplaning, DERMAFLASH provides a superior level of exfoliation while removing peach fuzz, revealing radiant skin instantly.

02 We

bet you didn’t know: On August 30, 2016,

30,000 DERMAFLASH devices were sold in just 24 hours.

DERMAFLASH FACIAL EXFOLIATION DEVICE CAMERA-READY SKIN IS OFFICIALLY ATTAINABLE AT HOME IN A FLASH

04 What the editors think: “My skin is softer and

clearer than ever. You’ll be hooked after trying it once.”

05 Why the company created it: Founder Dara

Levy owned a medspa with a demand for dermaplaning, which made her realize an at-home solution didn’t exist, so she created one.

BEFORE

Peach fuzz, coupled with rough and uneven texture, make skin look aged and makeup application difficult.

“The skin you want is lying just below the skin you see.” — Fo u n d e r a n d i n v e n t o r, Dara Le v y AFTER

After using the DERMAFLASH, skin is instantly smoother, softer and fuzz-free for a radiant complexion.

96%

Facial Exfoliation Device, $189, sephora.com

of women reported skin felt softer and more supple after one use

03 What makes it unique: DERMAFLASH is

the only device that uses sonic technology and an “Edge” to exfoliate and painlessly remove peach fuzz with zero irritation.

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BASIC INFO

WHO IT’S GOOD FOR:

All skin types, tones and textures WHAT IT’S DESIGNED TO DO: Remove the

outermost layer of dead skin cells, debris and peach fuzz for an overall radiant complexion

SAFETY FEATURE:

Hygienic by design, a new “Edge” is required for each treatment KEY FEATURES:

Proprietary stainless steel “Edge” and sonic vibration for maximum results and comfort

06 How

to use it:

After cleansing skin with Prep Cleanser, insert a new “Edge” into the device. Hold the tool at a 45-degree angle and gently glide over cheeks, chin and forehead. Once complete, apply Soothe Moisturizer and you’re good to glow!

2/2/17 9:18 AM

C AT EG O RY: B O DY - FO R M U L AT I O N : D E V I C E - G O O D FO R: S C A R S 01 What it is: embrace® is the only FDA-cleared scar therapy system designed to actively treat the primary cause of scarring and stop scars before they start.

02 We

bet you didn’t know: It was designed

by world-renowned scar experts, has more proven efficacy than creams, is water-resistant and can be self-applied in minutes.

EMBRACE® ACTIVE SCAR DEFENSE

UNIQUE AND EFFECTIVE, THIS SCAR THERAPY SYSTEM HELPS STOP SCARRING BEFORE IT STARTS

04 What the editors think: “The science behind

this product is praised by doctors, and the results speak for themselves.”

05 Why the company created it: Nearly 80

million surgical procedures are performed in the United States annually. Post-surgery scarring is a significant problem that can lead to disability and disfigurement.

The dressing contracts to relieve the tension that causes scarring, preventing the formation of scars.

“This is the next step in the evolution of scar care.” —Be verly Hills, CA, plastic surgeon D r. J o h n L a y k e

Active Scar Defense, $60–$104 per 30-day supply box*, embracescartherapy.com

patients and doctors prefer embrace® over leading competitors†

03 What

makes it unique: Only embrace®

gently holds skin together to relieve the tension that causes scarring to stop before it starts.

BASIC INFO

WHAT IT’S GOOD FOR:

Plastic surgery (breast augmentation, tummy tucks), general surgery, cuts and lacerations WHAT IT’S DESIGNED TO DO: Prevent scar

formation before it

starts through active tension relief TEXTURE: Smooth KEY COMPONENTS:

100-percent medicalgrade silicone, patented applicator

06 How

to use it:

embrace® is self-applied in minutes over a closed incision and worn for eight weeks. Each dressing lasts 10 days—even while showering or exercising— eliminating the daily hassle of creams, gels and generic silicone sheets. It is good for all ages and skin types.

*The size of dressing and quantity of boxes required vary depending on procedure and incision length, which may impact the total therapy cost for embrace®. † Lo u v r e Tr i a l . D at a o n f i l e # 0 0 2.

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2/1/17 2:01 PM

TENSION RELIEF

Gently holds skin together to RELIEVE TENSION STRESS-SHIELD™ TECHNOLOGY

RESTORATIVE SILICONE

Only embrace® Active Scar Defense delivers the triple-strength action needed to help prevent scar formation. By gently holding the skin together, embrace® uniquely relieves the tension that causes scars so they never start. From cuts to tummy tucks, a seamless finish is the beauty of embrace®. Same scar. Very different results.

SILICONE SHEET-TREATED SIDE EMBRACE®-TREATED SIDE Individual results may vary.

A-LISTER ANTIOXIDANT:

Grapeseed Extract

What it is: A natural, polyphenolrich substance sourced from whole grape seeds What it does: Helps diminish sun damage and aid in wound healing What the expert says: “I love grapeseed extract for its lightening and brightening effects on skin,” says celebrity aesthetician Nerida Joy. “It targets pigmentation issues by inhibiting the enzyme that speeds up melanin production.”

SHOCKING STAT

Americans reportedly spend $1.4 billion each year on nonprescription teeth-whitening products.

8 4 / newbeauty / B E A U T Y R E P O R T

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2/6/17 5:27 PM

04 multitaskers MAJOR

Why opt for a product that does one thing when you can get one that does a ton of things really well?

DAVID TROOD/GETTY IMAGES

DAILY SUPPLEMENTS DERMATOLOGISTS ALWAYS TAKE

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FOR BOOSTING IMMUNITY: “I take

a probiotic on a daily basis, which is beneficial bacteria to improve digestion, reduce bloating, boost immune function and protect from viruses and infections,” says New York dermatologist Marina Peredo, MD. She also takes omega-3 fish oil—another helpful immune booster.

FOR FIGHTING INFLAMMATION:

Oral nicotinamide is an anti-inflammatory that has proven to be helpful for inflammatory conditions such as acne. “It has also been shown to reduce the rates of new non-melanoma skin cancers [squamous cell and basal cell carcinomas] and actinic keratosis, or precancers, in high-risk patients,” says Norwalk, CT, dermatologist Deanne Mraz Robinson, MD.

FOR HAIR + NAIL HEALTH: Dr. Mraz

Robinson recommends oral biotin, or vitamin B7, as a great supplement for hair and nail health.

2/6/17 4:00 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : L E AV E - I N S P R AY - G O O D FO R: D U L L H A I R 01 What it is: A rich, heavy cream that sprays as a fine, weightless mist to protect and detangle hair, reduce frizz, boost shine, seal in hair color, curb breakage and enhance body and health.

IT’S A 10 MIRACLE LEAVE-IN PRODUCT

02 We bet you didn’t know: More than 20 years

in the making, it’s a 10 now includes over 50 do-it-all products for all hair types!

04 What the editors think: “My post-shower

hair-care routine has involved this cult-classic spray for as long as it’s been around.”

05 Why the company created it: To deliver

A NO-RINSE CONDITIONER DESIGNED TO PROTECT AND RESTORE HEALTH, SHINE AND BODY BACK TO STRANDS

consumers an ideal hair product that addressed multiple hair concerns and issues in one—a product that ranked a perfect 10.

STAR INGREDIENT

green tea leaf extract

“After 20 years behind the chair, there’s no hair type I haven’t touched. No product met my standards— until now.” — Fo u n d e r, C a r o l y n Aronson

When used topically, green tea leaf extract works to shield hair from environmental damage and premature color fading.

100%

Miracle Leave-In Product, $19, itsa10haircare.com

All it’s a 10 products are uniquely crafted to provide users with 10 benefits in each bottle

03 What makes it unique: It boasts 10

benefits in each bottle. Miracle Leave-In’s list ranges from color and heat protection to de-frizzing and amping up shine.

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BASIC INFO

WHO IT’S GOOD FOR:

All hair types WHAT IT’S DESIGNED TO DO: Detangle, tame

frizz, prevent breakage and color fading, repair damage, boost shine, add body and softness, curb

split ends, and provide heat protection SCENT: Guarana fruit TEXTURE: Fine mist KEY INGREDIENTS:

Green tea leaf extract, silk amino acids

06 How

to use it:

For a smooth, controlled style, spray a few spritzes into the palms of your hands and run fingers through dry, styled hair. For extra shine, apply product to wet hair. Blow-dry and style as usual.

2/2/17 3:30 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : S H A M P O O - G O O D FO R: D RY H A I R 01 What it is: A majorly multitasking shampoo that leaves hair smooth, manageable and touchable in minutes.

04 What the editors think: “It makes hair look

IT’S A 10 SILK EXPRESS MIRACLE SILK SHAMPOO

02 We bet you didn’t know: Besides containing

actual silk, the formula has botanical oils used in the production of silk.

so good and it’s an added bonus that it helps cut down on drying time!”

05 Why the company created it: To serve as

the first still-in-the-shower step to perfect hair.

THE NAME DOESN’T LIE: THIS PRODUCT HAS THE POWER TO TURN STRESSED-OUT STRANDS INTO SILK

pair

STAR INGREDIENT

hydrolyzed silk

WITH

Miracle Silk Conditioner, which is a perfect companion to use after shampooing An easy-to-absorb silk protein formula that restores natural lightweight moisture balance while adding strength and shine

Silk Express Miracle Silk Shampoo, $24, itsa10haircare.com

users instantly saw a difference in the shine of their hair after using the shampoo once

03 What makes it unique: From the first

use, styling becomes easier thanks to ingredients that reduce drying time, protect against heat damage and seal the hair cuticle.

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BASIC INFO

WHO IT’S GOOD FOR:

All hair types WHAT IT’S DESIGNED TO DO: Add luster,

softness, moisture and shine while effectively targeting aging strands SCENT: Natural

TEXTURE:

Lathering shampoo KEY INGREDIENTS:

Hydrolyzed silk, sunflower seed extract, white mulberry leaf extract, palm oil, panthenol, linalool

06 How

to use it:

Wet hair thoroughly and lather throughout using a gentle massaging motion. Rinse out thoroughly and repeat if desired. Follow with conditioner.

2/2/17 1:45 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : M A S K - G O O D FO R: D RY H A I R 01 What it is: An ultrathick repairing mask that brings damaged hair back to life. Boasting ointment-like benefits, the mask smooths, soothes and adds shine without ever feeling greasy.

02 We bet you didn’t know: The product can be

used as a hydrating mask or a serious reparative treatment when left on the hair longer.

IT’S A 10 POTION 10 MIRACLE REPAIR HAIR MASK DRY, DAMAGED HAIR? LOOK NO FURTHER

04 What the editors think: “My chemically

processed hair fully relies on this repairing mask to keep it from looking fried.”

05 Why the company created it: To act as the

ultimate strand savior for women who constantly color their hair or rely on hot tools to create their signature styles.

STAR INGREDIENT

Indian gooseberry extract

“After being in the industry for 34 years, I worked with so much damaged hair that I saw the need for a reparative mask for extra deep conditioning.” — Fo u n d e r, C a r o l y n Aronson

Known for its intensive nourishing properties, this fruit-based extract stimulates new hair growth and helps retain moisture.

Potion 10 Miracle Repair Hair Mask, $38, itsa10haircare.com

MINUTES

To turbocharge your treatment, wrap hair in a hot towel for five minutes after applying

03 What

makes it unique: From the common

chore of hydrating strands to the tough task of locking in hair color and soothing an irritated scalp, this mask does it all with ease.

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BASIC INFO

WHO IT’S GOOD FOR:

All hair types

TEXTURE: Rich, creamy KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Eliminate frizz,

Indian gooseberry extract, keratin amino acids, coffee seed oil, golden bamboo extract

SCENT: Sweet floral

Gluten

repair breakage and smooth and strengthen strands

06 How

to use it:

After shampooing, apply the mask throughout the lengths of your hair. Leave in for three to five minutes or up to 15 minutes for severely damaged hair. Rinse clean with warm water.

DOES NOT CONTAIN:

2/2/17 2:10 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : S E R U M - G O O D FO R: F R I Z Z Y H A I R 01 What it is: This unique, grease-free serum leaves hair looking smooth, shiny and healthy without ever leaving behind any buildup.

02 We

bet you didn’t know: The nongreasy

formula “seals” the hair cuticle, keeping humidity out and strands supersleek.

IT’S A 10 MIRACLE STYLING SERUM THIS UNIQUE HYBRID FORMULA FIGHTS FRIZZ AND KEEPS HAIR LOOKING HEALTHY

04 What the editors think: “Just a drop is all you

need to fight frizz on even the worst-of-weather days.”

05 Why the company created it: To serve as

the ultimate “hair finisher” for either wet or dry hair.

STAR INGREDIENT

argania spinosa kernel oil

pair WITH

Miracle Finishing Spray, which gives hair body and control with a workable, flexible hold

Extracted from the nut of the argan tree, this emollient contains tocopherol, phenolic acid, carotenes and essential fatty acids, which protect and moisturize the hair.

Miracle Styling Serum, $26, itsa10haircare.com

Each bottle of this miracle serum boasts four powerful oils to leave strands soft as silk

03 What makes it unique: No matter what

kind of hair texture you have or what look you are going for, this serum makes it appear more “polished.”

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BASIC INFO

WHO IT’S GOOD FOR:

Defining curls and giving hair bounce or keeping strands sleek and smooth WHAT IT’S DESIGNED TO DO: Fight frizz

and humidity

SCENT: Natural with hints of rose, geranium and citrus TEXTURE:

Lightweight serum

06 How

to use it:

Massage a small amount into hands and apply to damp hair. Then, style as desired. It can also be used as a finisher on dry hair to add shine and de-frizz.

KEY INGREDIENTS:

Argania spinosa kernel and noni fruit oils

2/2/17 4:46 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : BA L M - G O O D FO R: D RY L I P S 01 What it is: Formulated with H5X® replenishing complex, the patented blend of amino acids, collagen, boswellia oil and hyaluronic acid gently exfoliates lips while deeply hydrating them.

04 What the editors think: “All you need is a

SUPERSMILE® ULTIMATE LIP TREATMENT

thin layer to get maximum results: smoother, softer lips that feel totally nourished.”

05 Why the company created it: Supersmile®

STASH THIS CUTTING-EDGE LIP BALM IN YOUR PURSE FOR INSTANT NOURISHMENT ANYTIME, ANYWHERE

02 We bet you didn’t know: Most lip balms don’t

work by adding moisture; they create a barrier that prevents lips from losing it.

wanted to create the most advanced lip technology for the ultimate anti-aging smile care experience.

pair WITH

“I needed a lip balm that would keep my all-day lipstick in place and would hydrate, exfoliate, nourish, heal and eliminate fine lines and wrinkles.” — Fo u n d e r, L u c i a S m i g e l

Supersmile® powdered mouthrinse, a perfect companion to freshen your breath on the go

Ultimate Lip Treatment, $24, supersmile.com

H5X

The balm’s patented technology that hydrates, exfoliates, conditions and restores lips

03 What makes it unique: Ordinarily, licking

your lips makes them even drier. This treatment is reactivated by smacking them together.

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BASIC INFO

WHO IT’S GOOD FOR:

Finishing touches for lasting lip color and hydrating nourishment WHAT IT’S DESIGNED TO DO: Provide long-

lasting hydration, reduce the look of fine lines and

restore fullness SCENT: Vanilla almond TEXTURE: Rich, smooth KEY INGREDIENTS:

Patented H5X®, shea butter, hyaluronic acid, boswellia oil, collagen

06 How

to use it:

Apply the treatment across your lips. To reactivate, simply smack your lips together. When the formula is reactivated, your lips become instantly rehydrated without needing to reapply.

2/1/17 3:35 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A hydrating formula crafted to drastically reduce the appearance of fine lines and wrinkles as it targets Collagen Type III, known as youth collagen, for powerful anti-aging results.

STRIVECTIN ™ SD ADVANCED INTENSIVE CONCENTRATE ®

02 We bet you didn’t know: The original formula

was a stretch mark cream turned wrinkle phenomenon due to its incredible results.

04 What the editors think: “This wrinkle-fighter

has risen to cult-classic status for its powerful skin-smoothing effects.”

05 Why the company created it: To upgrade the

cult-classic SD formula with new, high-tech ingredients to target Collagen Type III.

FOR WRINKLES & STRETCH MARKS FILL FINE LINES FOR GOOD

BEFORE

In a clinical study, this woman had visible lines and wrinkles on her cheek and nasolabial area.

pair WITH

Intensive Eye Concentrate for Wrinkles,

AFTER

She noticed shocking results after using StriVectin SD Advanced Intensive Concentrate for Wrinkles & Stretch Marks for just two weeks.*

to visibly improve dark circles, crow’s-feet and puffiness in just one week

SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks, $79, strivectin.com

The number of days the product requires to noticeably reduce the look of wrinkles**

03 What

makes it unique: Its ability to target

not only Collagen Type I, but also Collagen Type III, also known as youth collagen, which plays a crucial role in skin regeneration and the path to youthful-looking skin.

BASIC INFO

WHO IT’S GOOD FOR:

All skin types looking to lessen signs of aging WHAT IT’S DESIGNED TO DO: Reduce the

appearance of fine lines and wrinkles, as well as hydrate skin

SCENT: Peppermint TEXTURE: Smooth, creamy moisturizer KEY INGREDIENTS:

06 How

to use it:

Apply all over a clean face avoiding the eye area. Use it morning and night, gently massaging into wrinkle-prone areas.

NIA-114™ technology, Collagex-CE Wrinkle Repair Complex

*Unretouched photos, when used as directed **Based on clinical study at 2 weeks

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2/3/17 3:02 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A treatment that successfully addresses all the visible factors that represent lip aging: vertical lip lines, parentheses lines and shadowy discoloration.

04 What the editors think: “A potent ingredient

DERMELECT COSMECEUTICALS SMOOTH UPPER LIP & PERIORAL ANTI-AGING TREATMENT

02 We

bet you didn’t know: Botanical hyaluronic

filling spheres provide an effective delivery system for the key actives and activates upon contact with the skin.

ELIMINATE STUBBORN LIP LINES WITH THIS POWERFUL ANTI-AGING TREATMENT

lineup makes this product highly effective at smoothing pesky lines around the lips.”

05 Why the company created it: To fill the need

for a perioral lip treatment that addressed specific signs of aging and acted as a suitable alternative to an invasive treatment.

BEFORE

Vertical lip lines and parentheses lines covered the area around the mouth.

pair WITH

Smooth Lip Volumizer, a non-injectable, treatment that applies directly to lips for an instantly fuller, smoother look

AFTER

The lines are visibly reduced after applying the treatment two times a day for 30 days.*

Smooth Upper Lip & Perioral Anti-Aging Treatment, $38, dermelect.com

More than one million units have been sold since the product debuted

03 What

makes it unique: It is the only

multifunctional, universal treatment to successfully target the visible signs of lip aging.

BASIC INFO

WHO IT’S GOOD FOR:

Those with aging skin, smokers due to inhale/ exhale and those who experience feathering and bleeding of lipstick WHAT IT’S DESIGNED TO DO: Instantly soften

vertical lines and frown lines around the mouth TEXTURE: Smooth, light, nourishing cream

06 How

to use it:

Apply to the upper lip and around the contours of the lips liberally at least twice a day. Do not to ingest or place directly on the lips.

KEY INGREDIENTS:

Matrixyl-3000, retinol, hyaluronic filling spheres, collagen, gaba

* I n d i v i d u a l r e s u l t s w i l l v a r y.

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2/2/17 12:23 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : M A S K - G O O D FO R: A N T I - AG I N G 01 What it is: This intense mask boasts a unique elixir of ingredients specifically formulated to target the appearance of uneven skin tone and texture, as well as signs of photodamage.

04 What the editors think: “The multitasking

ENVIRON® SKIN CARE

claim gets thrown around a lot, but this do-it-all mask actually delivers.”

INTENSIVE REVIVAL MASQUE

02 We bet you didn’t know: For enhanced

05 Why the company created it: To help improve

VISIBLY UNEVEN SKIN TEXTURE AND PIGMENTATION HAVE OFFICIALLY MET THEIR MATCH

the appearance of fine lines, scarring and lax skin, which are caused by sun exposure and environmental hazards.

effects, the Cosmetic Roll-CIT works wonders when used before applying.

BEFORE

“It was the first step in the mission I had to make a skin-care product that would be like a ‘facelift in a bottle.’”

This woman suffered from heightened redness and slack skin she could not control.

— Fo u n d e r, D r. D e s F e r n a n d e s

AFTER

After four years of using the mask, her skin looks brighter, firmer and more luminous.

99%

Intensive Revival Masque, $81, dermaconcepts.com

The approval granted by trialists on research and trials done for this product over four years

03 What

makes it unique: The formula is

scientifically proven to create visibly luminous skin that appears smoother, firmer and younger-looking over time.

BASIC INFO

WHAT IT’S GOOD FOR:

Skin that suffers from the negative effects of overexposure to daily environmental hazards WHAT IT’S DESIGNED TO DO: Reverse the

appearance of deep-set

NB_BR_Environ_ProductPage_013117_rp.indd 93

damage and create luminous-looking skin SCENT: Fragrance-free TEXTURE: Smooth, thick KEY INGREDIENTS:

Asiatic, lactic and mandelic acids

06 How

to use it:

After cleansing and toning skin, dispense a dime-size amount of the mask into the palm of the hand using a spatula and apply a thin layer to the face, neck and décolleté. Leave on for 10 to 20 minutes before removing with tepid water.

2/1/17 1:43 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: A moisturizer that minimizes large pores, resurfaces skin texture, improves elasticity, helps firm and brighten skin, and provides superior antioxidant protection.

VERONICA MALIBU

age-fighting ingredients, this light cream makes my skin look bright and healthy.”

THIS ANTI-AGING POWERHOUSE COMBATS SIGNS OF AGING WHILE LEAVING SKIN VISIBLY MORE RADIANT

all-in-one rejuvenator and anti-wrinkle cream that promotes vibrant, healthy skin and can be used day or night and as an eye cream.

ALPHA LIPOIC ANTIOXIDANT CREAM

02 We bet you didn’t know: Veronica’s client,

model Miranda Kerr, said, “If only I could look as good as Veronica when I’m her age!”

04 What the editors think: “Packed with potent,

“I wanted to create a product that would address aging skin, large pores and pigmentation.”

05 Why the company created it: I wanted an

pair WITH

Seaweed Peptide Serum,

— Ve r o n i c a B a r t o n S c h w a r t z

which has a high concentration of scientifically proven peptides that relax crow’sfeet and wrinkles

Alpha Lipoic Antioxidant Cream, $155, veronicaskincare.com

78%

The percentage of women who saw visible skin changes immediately after use

03 What makes it unique: This anti-wrinkle

cream is infused with alpha lipoic acid, retinol, copper, vitamin E and coenzyme Q10 to promote vibrant, healthy skin. It can be used as a day, night and eye cream.

NB_BR_VeronicaSkincare_ProductPage_0112.indd 94

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Tighten,

brighten, moisturize and protect skin from environmental damage SCENT: Fresh and clean

TEXTURE:

Smooth and light KEY INGREDIENTS:

06 How

to use it:

Apply to clean face and neck in the morning and/or evening.

Alpha lipoic acid, DMAE, coenzyme Q10 DOES NOT CONTAIN:

Parabens, sulfates, phthalates

2/1/17 3:56 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : S O F T C H E W - G O O D FO R: T H I N N I N G H A I R 01 What it is: Biotin Bursts deliver potent beauty nutrients in a delicious soft chew for stronger nails and luxurious hair.

02 We bet you didn’t know: America’s number

one collagen brand, NeoCell won NewBeauty’s 2016 “Best Beauty Supplement” award!

04 What the editors think: “These great-tasting

NEOCELL BIOTIN BURSTS

chews make getting that extra boost of biotin a no-brainer.”

A HEALTHY DOSE OF HAIR-HELPING BIOTIN IS NOW EASIER—AND MORE DELICIOUS—THAN EVER

05 Why the company created it: To give

consumers an easy and convenient way to get beauty nutrients.

pair WITH

“I recommend NeoCell Biotin Bursts because they are packed with vitamin B to support hair and skin health.” — Ne w York dermatolog ist J ulie Russak , MD

Derma Matrix, hydrolyzed collagen powder

10K MCG

Biotin Bursts Brazilian Açaí Soft Chews for Hair, Skin and Nails, $16, neocell.com

The amount of biotin found in each soft chew

03 What

makes it unique: Think of this

“healthy Starburst” as a game-changing option for natural, high-potency beauty from within.

NB_BR_Neocell_ProductPage_013117_rp.indd 95

BASIC INFO

WHO IT’S GOOD FOR:

Anyone with weak nails and hair WHAT IT’S DESIGNED TO DO: Promote healthy

hair, skin and nails SCENT: Brazilian açaí berry

TEXTURE: Soft chew KEY INGREDIENTS:

06 How

to use it:

Treat yourself to one soft chew a day.

Biotin 10,000 mcg, açaí powder DOES NOT CONTAIN:

GMO, soy, gluten, artificial flavors

2/2/17 9:49 AM

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2/7/17 1:04 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : O I L - G O O D FO R: D U L L S K I N 01 What it is: A silky blend of antioxidant- and lipid-rich oils that awaken your skin’s natural suppleness while dissolving impurities.

04 What the editors think: “This silky oil is like a

EPICUREN DISCOVERY

tall drink of water for thirsty and dehydrated skin.”

05 Why the company created it: To offer an

SILK RADIANCE 3-IN-1 CLEANSING OIL

02 We

bet you didn’t know: Oil dissolves oil,

unrivaled cleanser that protects the skin’s natural barrier, keeping it healthy and balanced.

STEP UP YOUR CLEANSING GAME WITH THIS SKIN-SOFTENING OIL

making this your ultimate facial cleanser!

pair

STAR INGREDIENT

avocado oil

WITH

Rich in vitamins A, B1, B2, D, and E, as well as amino acids, sterols, pantothenic acid, lecithin, and other essential nutrients

Skin Rejuvenation Therapy Moisturizing Cream, to help rejuvenate

skin and prevent signs of aging

98%

Silk Radiance 3-in-1 Cleansing Oil, $78, epicuren.com

of users experienced restored radiance in their skin tone

03 What

makes it unique: Its three-phase

luxury experience, which transitions from a rich gel to an aromatic oil and then a delicate, milky cleanser.

BASIC INFO

WHO IT’S GOOD FOR:

Dry and normal skin types WHAT IT’S DESIGNED TO DO: Gently emulsify

dirt and oil to leave skin clean and fresh

SCENT: Floral and citrus

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TEXTURE: Silky smooth KEY INGREDIENTS:

Sea whip extract, shea butter, avocado oil, jojoba oil DOES NOT CONTAIN:

Parabens, sulfates

06 How

to use it:

On dry skin, apply a pea-size amount of cleanser to your face, neck and décolleté using circular motions to cleanse deep into the pores. Rinse thoroughly. Repeat, if desired. Pat skin dry. Use morning and night as desired, or alternate with your favorite gel cleanser.

2/2/17 1:37 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : S P R AY - G O O D FO R: C H E M I C A L LY T R E AT E D H A I R 01 What it is: A one-step leave-in nourishing spray that works to detangle, moisturize and de-frizz while providing thermal protection and preserving hair color.

EUFORA INTERNATIONAL BEAUTIFYING ELIXIRS LEAVE-IN REPAIR TREATMENT

02 We bet you didn’t know: Celebrity hairstylist

04 What the editors think: “This protector is

the first thing I reach for before adding any heat to my color-treated hair.”

05 Why the company created it: Many women

A VITAL STEP FOR ANY HAIR ROUTINE, ONE SPRITZ OF THIS TREATMENT PROTECTS AND FORTIFIES STRANDS

opt for chemical services, so something more than a simple leave-in conditioner is crucial for protecting color vibrancy.

Philip Carreon counts this product as one of the top-performers in his kit.

STAR INGREDIENT

Damage Cure Complex™

“Clinically tested, innovative technology restores, repairs and protects hair from internal and external damage.” — D i re cto r o f re s e a rc h a nd development, James G rundy

A complex blend of vegetable proteins and key amino acids designed to improve hair strength, repair damage, restore moisture and boost shine.

Beautifying Elixirs Leave-In Repair Treatment, $24.50, eufora.net

The number of key amino acids included in each bottle of this fortifying elixir

03 What

makes it unique: Its formulation,

which features a special blend of proteins, key amino acids and herbal extracts that penetrate deep into the hair to increase its strength and prevent breakage.

NB_BR_Eufora_ProductPage.indd 98

BASIC INFO

WHO IT’S GOOD FOR:

Any hair type or texture

TEXTURE: Rich mist KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Deliver instant

Meadowfoam seed, Brazil nut oil

SCENT: Lemon, vanilla

Artificial colorants, sulfates, parabens, phthalates, mineral oil

detangling, styling protection and long-term hair health

06 How

to use it:

Spray through towel-dried hair, comb through and style as usual.

DOES NOT CONTAIN:

2/2/17 9:40 AM

BEAUTIFYING ELIXIRS A scientifically proven regimen designed to transform dry, damaged, frizzed-out hair. NO gluten, parabens, sulfates, petrolatum or mineral oil. NO artificial dyes or fragrances. ©Eufora International · Vista, CA 92081 · www.eufora.net

THESE INGREDIENTS STOP SPOTS

There are a myriad of options to limit the look of sun-damaged skin. Topicals are almost always the first recommendation to address sun damage, and are often coupled with more aggressive treatments. Hydroquinone is one option, but it can’t be used long-term and some people experience sensitivities to it. Other options include kojic acid, arbutin, glycolic acid, azelaic acid and vitamin C. Brighteners can also be used in conjunction with a retinoid or exfoliating agent to boost results.

URBAN TOXICITY IS NOW A THING

Not only is pollution a pesky environmental problem, but it’s also a serious—and sinister—factor in the skin-care equation. In fact, a recent study published in the Journal of Investigative Dermatology showed that the formation of dark spots (also known as lentigenes or liver spots) were linked to levels of traffic-related air pollution and gases associated with air pollution. Look for more products, as well as entire lines, devoted to reducing the impact of pollution on the skin.

age reversers U LT I M AT E

THE DIFFERENCE BETWEEN ACTIVE AND INACTIVE INGREDIENTS

According to celebrity aesthetician Renée Rouleau, the FDA approves active ingredients for an exact function and products have to say it on their packaging. Hollywood, FL, dermatologist Gary Goldfaden, MD, adds, “Look at active ingredients as being in a product to deliver a result. Inactive ingredients exist to help deliver the active ingredients, and they also help to stabilize and deliver hydration, fragrance and color. For example, retinol and hyaluronic acid could be the active ingredients in a moisturizer, and the inactive ones could be emulsified wax, or even glycerin.”

NB_BR_Openers_Products_0206_mk.indd 100

Active:

“With regard to over-the-counter products, active ingredients have pharmacological activity, treat or prevent disease, or effect the structure of the skin, and these ingredients have substantiated results based on efficacy testing standards or historical data,” says cosmetic chemist Kelly Dobos. Ones to look for: sunscreen, retinol/ vitamin A, benzoyl peroxide, and hydroquinone (look for them further up on the list).

Inactive: These are the fillers and emollients that hold the active ingredients together, and the delivery system of the product. Ones to look for: fragrances, coloring agents, waxes, petroleum and glycerin (common ones but not limited to).

GUTTER XIA HAI CREDIT BIN/EYEEM/GETTY IMAGES; YAMADA TARO/GETTY IMAGES

From hard-working serums to do-it-all creams, these potent picks turn back the clock.

2/6/17 10:24 AM

STILL NOT WEARING SUNSCREEN?

It’s never too late to start. According to the Skin Cancer Foundation, more than 90 percent of the visible changes commonly attributed to skin aging are caused by the sun. And you know that readily thrown-around statistic about the bulk of your sun exposure occurring before age 18? The Foundation says that’s totally false, and only about 23 percent of lifetime sun exposure occurs by age 18—so it’s definitely not too late to make a difference in how your skin will age if you are past your teen years.

GUTTER CREDIT

05 B E A U T Y R E P O R T / newbeauty / 1 0 1

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2/6/17 10:24 AM

NEW Advanced Brightening Formula clinically combats hyperpigmentation and age spots with the latest in drug-free technology. Minimize the appearance of hyperpigmentation including age spots, sun damage, pigmentation from acne and “pregnancy mask” with a potent combination of corrective skin brighteners. To maximize your results, be sure to consult a skincare professional. Supplies are limited to prestigious spas, skincare centers, and physicians’ offices. Visit www.HydroPeptide.com to find a location near you or call us at: 800.932.9873

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: D I S C O LO R AT I O N 01 What it is: A drug-free serum created with the most advanced ingredients to treat skin discoloration and diminish unwanted hyperpigmentation.

02 We

bet you didn’t know: Pine tree extract is

on the ingredient list—just what you’d expect from a Seattle-based company.

04 What the editors think: “Some ingredients

HYDROPEPTIDE LUMAPRO-C A CORRECTIVE SERUM THAT REVEALS EVEN-TONED, GLOWING SKIN WITH EACH USE

05 Why the company created it: Discoloration

is a concern for customers. We’ve combined innovative ingredients that treat age spots at a cellular level without the side effects.

“I’ve been testing out LumaPro-C and I’m hooked! It’s the perfect alternative to hydroquinone.”

pair WITH

— No r w e l l , M A, d e r ma to l o g i st

Solar Defense Tinted, a mineral-based SPF 30 with an adjusting tint to match your skin tone

that even skin tone make skin red; this pick is a safe alternative to harsh options.”

J o y ce I ma hi y e ro b o -I p, M D

LumaPro-C, $148, hydropeptide.com

The number of unique skin brighteners found in each bottle

03 What

makes it unique: Backed by

epigenetics, this formula boosts cell renewal while decreasing sensitivity and hyperpigmentation, resulting in younger skin without the side effects.

NBSIP-1_BR_HydroPeptide_Feb2017_1219.indd 103

BASIC INFO

WHAT IT’S GOOD FOR:

Hyperpigmentation due to aging, pregnancy or sun damage WHAT IT’S DESIGNED TO DO: Decrease

hyperpigmentation SCENT: Light citrus

TEXTURE: Rich serum KEY INGREDIENTS:

Resurfacing peptides, vitamin C, metabiotics resveratrol

06 How to use it: Apply twice daily to clean skin and in conjunction with an SPF to protect skin and prevent further damage and pigmentation.

DOES NOT CONTAIN:

Parabens, fragrance, artificial colors

1/31/17 3:09 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: A sheer and natural-looking formula that delivers instant coverage while working below the surface to enhance and improve skin’s long-term appearance and health.

04 What the editors think: “One pump of this

LE MÉTIER DE BEAUTÉ

PEAU VIERGE ANTI-AGING COMPLEXE SPF 18 02 We bet you didn’t know: This product

THE MOST LUXURIOUS SOLUTION FOR UNEVEN, AGING SKIN

revolutionized the industry as the first treatment-tinted moisturizer on the market.

do-it-all formula gives you your daily dose of retinol, SPF and tinted moisturizer.”

05 Why the company created it: To craft an

exquisite hybrid of color and skin care, effectively achieving the coveted “no makeup” look.

STAR INGREDIENT

retinol

“The crown jewel of LMdB is this luxurious, tinted treatment that is enhancing and truly transforming.” —Director of skincare, Hylton Lea

Retinol is proven to improve hyperpigmentation and stimulate collagen to plump fine lines and wrinkles from below the skin’s surface.

Peau Vierge Anti-Aging Complexe SPF 18, $125, lemetierdebeaute.com

The number of days it takes to notice an improvement in skin’s texture and appearance

03 What

makes it unique: Its inclusion

BASIC INFO

of retinol, an ingredient known to smooth and plump wrinkles, boost collagen revitalization and bring elasticity back to slack, aging skin.

NB_BR_LeMetierdeBeaute_AntiAgingComplexe_ProductPage_0111_mr.indd 104

WHO IT’S GOOD FOR:

TEXTURE: Lightweight

Uneven skin texture, fine lines and wrinkles

and silky

WHAT IT’S DESIGNED TO DO: Reverse mottled

TPM technology, SPF, retinol, hyaluronic acid

pigmentation, hydrate skin and smooth lines SCENT: Fragrance-free

06 How

to use it:

Apply once daily to the face, neck and décolleté.

KEY INGREDIENTS:

DOES NOT CONTAIN:

Parabens

1/31/17 1:22 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: By refining skin’s architecture and blurring the look of lines, pores and imperfections, this daily serum is the ultimate answer to younger-looking skin.

04 What the editors think: “Fine lines, large

LE MÉTIER DE BEAUTÉ

pores and splotchy texture are all goners after adding this to your beauty arsenal.”

SOFTER LINES AND FIRMER SKIN ARE JUST THE BEGINNING OF WHAT THIS EFFECTIVE SERUM BRINGS TO THE TABLE

formula designed to protect skin, blur imperfections and leave behind a smooth, radiant finish in seconds.

PEAU VIERGE RADIANCE SERUM

02 We bet you didn’t know: The formula boosts

unique ingredients such as licorice and hibiscus leaf cell extract for better skin.

pair

05 Why the company created it: To bottle a

“Taking the exceptional to the extraordinary, creating youthful and more radiant skin.”

WITH

Peau Vierge Anti-Aging Complexe,

— D i re cto r o f s k i nca re , Hylton Lea

for a highly concentrated, youthful glow

Peau Vierge Radiance Serum, $300, lemetierdebeaute.com

This serum completely sold out one week after launching

03 What

makes it unique: The serum drives

BASIC INFO

retinol into the skin without incision for firmer, more supple skin. It also evens skin tone and plumps fine lines without any irritation.

NB_BR_LeMetierdeBeaute_RadianceSerum_ProductPage_0130_mr.indd 105

WHO IT’S GOOD FOR:

TEXTURE:

Skin craving firmness and a whole new texture

Lightweight serum

WHAT IT’S DESIGNED TO DO: Rebuild skin’s

Epidermosil, licorice extract, TPM technology

architecture, improve texture and blur lines SCENT: A hint of mint

KEY INGREDIENTS:

06 How

to use it:

Using gentle massaging motions and working deeply into the skin, apply to freshly cleansed skin in the morning and/or evening.

DOES NOT CONTAIN:

Parabens, sulfates, talc

1/31/17 1:14 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: S K I N I M P E R F ECT I O N S 01 What it is: The first natural antioxidant formula that works to reduce the appearance of multiple skin imperfections, including blemishes, dark spots and red, blotchy skin.

04 What the editors think: "This potent cream

LYCOPENE™ SKIN CARE

tackles pretty much every skin concern—even ones you didn't know you had."

CREMA PELLE PERFETTA

02 We bet you didn’t know: It's been nicknamed

05 Why the company created it: To merge

THE NATURAL SOLUTION FOR YOUR SKIN IMPERFECTIONS

natural botanical ingredients with concentrated and effective formulations.

the "Skin Perfecting Cream" by many of our customers.

Because of the molecular size of the ingredients, this product penetrates deeper into skin.

BEFORE

This woman's concerns were age spots and uneven skin tone.

Skin Pigmentation

Stratum corneum Stratum lucidum Stratum granulosum

Stratum spinosum

AFTER

After 30 days of use, she experienced less skin redness and more even tone. Additional improvement should be seen with continued use.

Stratum basale Dermis

Crema Pelle Perfetta, $45.50, lycopeneskincare.com

The ingredients are micromilled to under 30 microns to ensure the highest effectiveness

03 What

makes it unique: The majority

BASIC INFO

of people’s pores are under 40 microns in size. This product's ingredients are micromilled to under 30 microns to ensure maximum absorption is achieved.

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WHAT IT’S GOOD FOR:

Skin imperfections

TEXTURE: Creamy KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Brighten dark

Nonanedioic-acid, kojic-dipalmitate, L-arginine, lycopene

SCENT: Neutral scent

Hydroquinone, parabens

spots, even out skin tone and reduce breakouts that dissipates quickly

06 How

to use it:

Apply to a clean face and neck at night. The product may also be applied directly as a spot-treatment during the day before applying sunscreen.

DOES NOT CONTAIN:

2/1/17 4:46 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : M O I ST U R I Z E R - G O O D FO R: A N T I - AG I N G 01 What it is: A hydrator infused with 19 different botanicals and moisturizers to nurture skin, thereby turning back the hands of time.

04 What the editors think: “A moisturizer,

LYCOPENE™ SKIN CARE

brightener and anti-ager, this formula really does it all to better your skin.”

CREMA RINNOVANTE

02 We

bet you didn’t know: This product was

originally made popular in Italy by fashion models.

DEFEND YOUR COMPLEXION WITH THIS BOTANICALLY DRIVEN MOISTURIZER THAT REJUVENATES SKIN ON ALL FRONTS

05 Why the company created it: To provide

consistent, effective and affordable skin care that addresses both your health and beauty concerns.

STAR INGREDIENT

lycopene

“Lycopene protects skin by reducing inflammation, encouraging cell renewal and inhibiting normal DNA damage from UVA/UVB.” — Mt. Si na i S c h oo l o f Me d i c i ne

Extracted from tomatoes, lycopene is a potent antioxidant that helps shield skin from environmental pollutants.

1WEEK

Crema Rinnovante, $44, lycopeneskincare.com

The length of time it takes for the majority of users to notice a difference in their skin

03 What

makes it unique: This formula

contains 19 different botanicals that are vital for skin’s health and optimal beauty.

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Hydrate skin,

protect it from damage and provide anti-aging benefits SCENT: Jasmine

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TEXTURE: Smooth KEY INGREDIENTS:

Acmella oleracea, centella asiatica

06 How

to use it:

Evenly apply to a clean face and neck twice a day before makeup. If you will be exposed to the sun, apply sunscreen afterward.

DOES NOT CONTAIN:

Preservatives, artificial or chemical ingredients

2/2/17 9:56 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: E X P R E S S I O N L I N E S 01 What it is: A peptiderich serum for softening the appearance of expression lines, reducing the look of wrinkles and helping refine in-office and professional results for longer.

02 We bet you didn’t know: This serum works

to keep skin looking relaxed without losing the ability to express yourself.

04 What the editors think: “This formula is so

REVISION SKINCARE REVOX™ 7

light, it feels like water. Plus, it helps lines, wrinkles and everything else look better.”

05 Why the company created it: To harness the

A YOUNGER-LOOKING FACE IS A FEW PUMPS AWAY WITH THIS POTENT SERUM DESIGNED TO PLUMP LINES FAST

power of technology and science in a highly effective serum that addresses facial expression lines.

BEFORE

With age, the delicate skin around the eye area loses elasticity, resulting in wrinkles, bags and expression lines.

pair WITH

Intellishade® (Original or Matte finish), for a healthy flush of color, blurred lines and SPF 45 protection all day

AFTER

Revox™ 7, when applied twice daily for eight weeks, results in younger-looking skin.

Revox™ 7, $120, revisionskincare.com

The formula contains a total of seven peptides, including two awardwinning ones

03 What makes it unique: The formula

smooths the look of seven types of expression lines: forehead lines, crow’s-feet, glabella frown lines, bunny nose lines, laugh lines, lip lines and marionette lines.

NB_BR_RevisionSkincare_ProductPage_0117.indd 108

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Smooth the look

of all expression lines

SCENT: Fragrance-free TEXTURE:

Lightweight serum

KEY INGREDIENTS:

Acetyl hexapeptide-8, palmitoyl hexapeptide19, trifluoroacetyl tripeptide-2 DOES NOT CONTAIN:

Parabens, sulfates, artificial coloring

06 How

to use it:

Apply to clean skin before moisturizing. Dispense one pump and dab on unwanted expression lines around the eyes, forehead and mouth twice daily while avoiding direct eye contact. Wait one minute before applying your usual moisturizer.

2/1/17 2:10 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: This potent, multitasking serum delivers an on-demand release of Pure NIA Spheres™—patented NIA-114™ technology in a superconcentrated form—to diminish the look of wrinkles.

02 We bet you didn’t know: In its natural

form, the NIA-114 molecule resembles a pearlescent snowflake.

STRIVECTIN® ACTIVE INFUSION YOUTH SERUM SEE SMOOTHER, FIRMER, MORE RADIANT SKIN WITH EVERY PUMP

04 What the editors think: “Lightweight and

silky, this serum goes on so smooth and perfectly preps skin for moisturizer.”

05 Why the company created it: To encapsulate

anti-aging NIA-114™ in a superconcentrated form so that it could be paired with new ingredients that were never before possible.

pair WITH

STAR INGREDIENT

youth™ Pure NIA Spheres on demand See smoother, firmer, more radiant skin at the push of a button NEW ACTIVE INFUSION YOUTH SERUM With Pure NIA Spheres

Our patented NIA-114™ molecule, now encapsulated in a super-concentrated form + age-fighting peptides, lipids and anti-oxidants

Pure NIA Spheres™, encapsulated patented NIA-114™, are clinically proven to strengthen the skin barrier 2x*

CLINICALLY PROVEN TO STRENGTHEN THE SKIN BARRIER*

Multi-Action Restorative Cream, which intensely nourishes skin while targeting 12 key visible signs of aging

Active Infusion Youth Serum, $89, strivectin.com

Clinically proven to strengthen the skin barrier 2x*

Ulta Beauty • Impulse Beauty at Macy’s • Dillard’s • Carson’s • Other Fine Department Stores • StriVectin.com *Based on results after 15 days of side by side clinical test comparing Active Infusion Youth Serum with encapsulated NIA-114 spheres vs. Active Infusion Youth Serum without encapsulated NIA-114 spheres.

03 What

makes it unique: With each pump,

the spheres burst and release an on-demand dose of NIA-114™ into the potent suspension liquid to amplify its collagen and elastin– enhancing tripeptides.

BASIC INFO

WHO IT’S GOOD FOR:

Those with fine lines, rough skin texture and lack of firmness WHAT IT’S DESIGNED TO DO: Diminish the

look of lines, smooth skin and visibly firm

TEXTURE: Lightweight,

fast-absorbing, silky KEY INGREDIENT:

06 How

to use it:

Apply a nickel-size amount to clean skin before moisturizer morning and night.

Pure NIA Spheres™ (encapsulated NIA-114™ technology)

* B a s e d o n r e s u l t s a f t e r 1 5 d a y s o f s i d e b y s i d e c l i n i c a l t e s t c o m p a r i n g A c t i v e I n f u s i o n Yo u t h S e r u m w i t h e n c a p s u l a t e d N I A - 1 1 4 s p h e r e s v s . A c t i v e I n f u s i o n Yo u t h S e r u m w i t h o u t e n c a p s u l a t e d N I A - 1 1 4 s p h e r e s .

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2/3/17 3:02 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: An all-in-one peptide-infused serum that works to repair damage and improve wrinkles while restoring firmness in skin.

02 We bet you didn’t know: ADORE is also a

reminder to users to adore both who they are and all those surrounding them.

ASMAIT ADORE REJUVENATING BIOPEPTIDE SERUM

04 What the editors think: “This silky serum

absorbs quickly with zero irritation or scent—a serious win-win for sensitive skin.”

05 Why the company created it: For every

woman to benefit from an effective product and have radiant, glowing skin.

AN ALL-INCLUSIVE FORMULA DESIGNED TO RESTORE YOUTH BACK TO AGING SKIN

pair WITH

“Beauty is organic!”

ADORE Cellular Repair Eye Cream,

— Fo u n d e r, A s m a i t Yo h a n n e s

to combat signs of aging while deeply hydrating the delicate eye area

Adore Rejuvenating Biopeptide Serum, $140, asmaitskincare.com

The number of high-performing peptides in each bottle

03 What

makes it unique: The chemistry

behind the product’s ingredients. When used synergistically, the blend of peptides acts as a five-minute facial for busy women on the go.

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BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Rehabilitate

aging skin to visibly improve fine lines and wrinkles, discoloration, skin laxity and firmness

SCENT: Fragrance-free TEXTURE: Silky smooth KEY INGREDIENTS:

Tripeptide-10 and -1, aloe DOES NOT CONTAIN:

06 How

to use it:

After cleansing and toning, apply a drop of serum to forehead, chin and cheeks and massage in gently. Follow with a moisturizer and sunscreen.

Sulfates, phthalates, parabens

2/2/17 9:44 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : M O I ST U R I Z E R - G O O D FO R: A N T I - AG I N G 01 What it is: A hydrating moisturizer formulated with an exclusive and advanced phytoestrogen technology, along with peptides, proteins and nourishing ingredients to fight aging at its source.

02 We bet you didn’t know: This moisturizer has

the resveratrol potency of 1,000 glasses of red wine!

04 What the editors think: “This anti-aging line

VENEFFECT ANTI-AGING SKIN CARE

is such a refreshing spin on the hundreds of jars we see every day. Plus, it works.”

05 Why the company created it: There were

ANTI-AGING INTENSIVE MOISTURIZER

BY WOMEN, FOR WOMEN, TO INSPIRE PEAK SKIN VITALITY

no products available to address the hormonally related changes we were seeing in our skin.

STAR INGREDIENT

phytoestrogens

“We developed a line to address the effects of hormonal aging, the most dramatic way we age as women.” — Fo u n d e r s C e c i l B o o t h a n d Rebecca Booth, MD, OBGYN

Plant-based molecules such as grapeseed, resveratrol and soy are proven to boost the production of collagen and hyaluronic acid while increasing elasticity in skin.

90%

IN CLINICAL TESTS,

Anti-Aging Intensive Moisturizer, $185, veneffect.com

of women saw notable differences in their skin in just four weeks

03 What

makes it unique: Created by a

gynecologist and her sister, a beauty industry expert, VENeffect is the only brand dedicated to offsetting hormonal aging while inspiring peak skin vitality.

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BASIC INFO

WHO IT’S GOOD FOR:

SCENT: Fragrance-free

Women over 25, the age when collagen and estrogen production levels begin to decline

TEXTURE: Creamy

WHAT IT’S DESIGNED TO DO: Improve skin’s

radiance and elasticity

KEY INGREDIENTS:

06 How

to use it:

After cleansing, smooth onto skin in the morning and evening.

Resveratrol, soy, grapeseed DOES NOT CONTAIN:

Phthalates, parabens, GMOs

1/31/17 1:07 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: A light and smooth serum that helps reduce the appearance of sun damage and signs of aging. With aloe as a key ingredient, it calms, soothes and nourishes all skin types.

02 We bet you didn’t know: Hollywood’s top

makeup artists love this product as a makeup primer.

AIRELLE® SKINCARE AGE-DEFYING FACIAL SERUM ALL SKIN TYPES CAN BENEFIT FROM THIS DOES-IT-ALL SERUM THAT KICKS SIGNS OF AGING TO THE CURB

BEFORE

04 What the editors think: “It leaves your skin

feeling smooth after just one use and is light enough to wear under makeup.”

05 Why the company created it: With our

proprietary technology and high-performance ingredients, our goal was to create the best natural, medical-grade, anti-aging skin-care collection.

STAR INGREDIENT

The patient was concerned with the texture of her skin and wrinkles.

blueberries

AFTER

She used the serum twice a day for 28 days and was happy with the improvement in her skin texture and fine lines and wrinkles.

Airelle BERRIMATRIX®, a proprietary photoprotective formulation, contains deeply concentrated blueberry and botanical extracts to help protect skin cells from damage.

28 DAYS

Age-Defying Facial Serum, $158, airelleskin.com

The amount of time it takes to see fewer fine lines and wrinkles and noticeably smoother skin with regular use

03 What

makes it unique: Airelle® products

contain BERRIMATRIX , a proprietary photoprotective formulation that helps protect skin cells from damaging ultraviolet and infrared radiation. ®

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BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Treat damaged

and aging skin and help reduce the appearance of wrinkles SCENT: Fragrance-free

TEXTURE: Light

and smooth

KEY INGREDIENTS:

06 How

to use it:

Shake gently. Apply to face and neck morning and night. Use daily.

Berrimatrix®, aloe, hyaluronic acid DOES NOT CONTAIN:

Harsh chemicals, sulfates, parabens

2/2/17 2:43 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : C R E A M - G O O D FO R: A N T I - AG I N G 01 What it is: This rich cream is a powerful treatment moisturizer that helps reduce the appearance of fine lines, wrinkles and other signs of aging.

02 We bet you didn’t know: Debuting in 2002,

EPIONCE RENEWAL FACIAL CREAM A POWERFUL TREATMENT-MEETS-MOISTURIZER THAT PROMOTES TOTAL SKIN HEALTH

this is the first product in the line and it continues to be a best-seller.

pair WITH

04 What the editors think: “This rich cream is

powerful and effective, yet never harsh on even the most sensitive skin types.”

05 Why the company created it: Our founder

wanted a product that his patients would love that would get similar results as prescription products without irritation.

“Use clinically proven Epionce every day to achieve healthy, beautiful skin for a lifetime.”

Lytic Tx, which was used with Renewal Facial Cream in a study against prescription tretinoin

— CEO and founder, Dr. Carl Thornfeldt

Renewal Facial Cream, $94, epionce.com

The number of U.S. patents our CEO has for skin-related products

03 What makes it

unique: Using botanically derived cholesterol, free fatty acids and ceramides, the cream helps boost the skin barrier for radiant, healthier-looking skin.

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BASIC INFO

WHO IT’S GOOD FOR:

Dry/normal skin types

TEXTURE: Thick, creamy KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Optimize skin

Meadowfoam, hyaluronic acid, safflower, apple

SCENT: Light, refreshing,

Parabens, sulfates, fragrance, gluten

health for a beautiful, youthful glow botanical scent

06 How

to use it:

Apply twice daily as a moisturizer under sunscreen.

DOES NOT CONTAIN:

2/2/17 11:01 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: A biologically advanced “smart” formula that delivers results equal to those of eight serums. It combines multi-action agecorrecting technologies to promote younger-acting skin.

DEFENAGE SKINCARE 8-IN-1 BIOSERUM

02 We bet you didn’t know: A recent study

showed that defensins wake up our own dormant skin’s master stem cells that in turn produce new keratinocytes, and eventually, new skin.

AN ULTRALUXE SERUM THAT COMPREHENSIVELY TREATS VISIBLE SIGNS OF SKIN AGING

04 What the editors think: “The ingredients

and technology are super sophisticated and make skin feel hydrated and firm.”

05 Why the company created it: We designed

DefenAge for confident people to help them look better than other people of a similar age.

featured IN

“This technology is a true paradigm shift seen once per decade. The science is remarkable.” — C hi ca g o d e r ma to l o g i st A my Fo r ma n Ta u b, M D

Clinical Power Trio,

which includes the 8-in-1 BioSerum. Initial results may become visible within one week of treatment.

8-in-1 BioSerum, $220, defenage.com

The number of signs of skin aging it has demonstrated to visibly improve in six weeks*

03 What

makes it unique: It’s infused with

highest possible amount of Age-Repair Defensins® (the brand’s patent-pending, exclusive, revolutionary ingredient).

BASIC INFO

WHO IT’S GOOD FOR:

All skin types, ages and ethnicities WHAT IT’S DESIGNED TO DO: Reverse visible

and textural skin aging on a global scale

SCENT: No fragrance TEXTURE: Moisturizing, smooth and luxurious KEY INGREDIENTS:

06 How

to use it:

Place two pumps of serum onto fingertips. Lightly massage around the eyes first, then over the entire face, neck and décolleté.

Age-Repair Defensins®, niacinamide, roxisomes

* R e s u l t s o b t a i n e d f r o m a s i x - w e e k c l i n i c a l s t u d y u s i n g d e f e n a g e ’s c o r e r e g i m e n t : 8 - i n - 1 b i o s e r u m a n d 2 4 / 7 b a r r i e r b a l a n c e c r e a m t w i c e d a i l y a n d 2 - m i n u t e r e v e a l m a s q u e o n e t o t w o t i m e s a w e e k . i n d i v i d u a l r e s u l t s m a y v a r y.

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2/1/17 11:34 AM

C AT EG O RY: B O DY - FO R M U L AT I O N : C A P S U L E - G O O D FO R: A N T I - AG I N G 01 What it is: A natural anti-aging supplement that helps restore youthful vitality at the cellular level.

02 We bet you didn’t know: LUMITY stimulates

04 What the editors think: “The softgel capsules

are easy to swallow and the list of benefits they provide is certainly impressive.”

LUMITY

A BREAKTHROUGH SUPPLEMENT THAT SUPPORTS HEALTHY SKIN, ENERGY AND IMMUNITY FROM WITHIN 05 Why the company created it: To offer

the production of glutathione and HGH, the body’s natural, powerful aging defenses.

women an easy way to look and feel their best through targeted nutrition.

“The body knows best;Lumity supports the body’s healing ability to naturally restore youthfulness from within.”

“Lumity is an important investment in your overall health and appearance.” —Atlanta dermatolog ist An na Pa ré , M D

— C hi e f s c i e n t i st, S a ra Pa l me r H u s s e y, P h D

84%

Lumity, $115, lumitylife.com

of women experienced smoother, more hydrated skin

03 What

makes it

unique: The two-step formula delivers nutrients around the clock to fight nine causes of aging.

BASIC INFO

WHO IT’S GOOD FOR:

Women looking for a healthy way to look and feel beautiful WHAT IT’S DESIGNED TO DO: Support the

body’s natural defenses to heal aging damage

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TEXTURE: Gel capsules KEY INGREDIENTS:

Amino acids, CoQ10, magnesium, turmeric

06 How

to use it:

Take three Morning capsules when you wake up and three Night capsules before bed.

DOES NOT CONTAIN:

Artificial colors, caffeine, melatonin, parabens, sulfates

2/2/17 1:44 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S E R U M - G O O D FO R: A N T I - AG I N G 01 What it is: Formulated with patented SmartPeptides® biotechnology, botanicals and other advanced ingredients, this serum hydrates and refines skin and helps to reduce visible signs of aging.

APOTHEDERM® FIRMING SERUM INNOVATIVE INGREDIENTS ARE AT THE FOREFRONT OF THIS ANTI-AGING SERUM THAT TURNS BACK THE HANDS OF TIME

04 What the editors think: “The results are

clear as day after using this serum for just a few weeks. My skin and I are sold!”

05 Why the company created it: To effectively

02 We bet you didn’t know: The product has

utilize the SmartPeptides® biotechnology in a luxe facial serum that works.

been featured on the television shows EXTRA and The Doctors.

pair

STAR INGREDIENT

WITH

Heptapeptide-7

Firming Neck Cream, to continue

Heptapeptide-7 supports healthy skin structure while reducing the appearance of fine lines and wrinkles.

blurring the signs of aging down to your neck and décolleté

94%

Firming Serum, $79, apothederm.com

The percentage of participants who reported firmer skin in just 14 days *Data on file

03 What makes it unique: Its formulation.

Chock-full of botanicals, powerful ingredients and patented SmartPeptides® biotechnology to help firm and refine skin, this serum is innovative to its core.

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BASIC INFO

WHO IT’S GOOD FOR:

KEY INGREDIENTS:

All skin types

Heptapeptide-7, thermus ferment, trehalose, palmitoylhexapeptide-14

WHAT IT’S DESIGNED TO DO: Help reduce

visible signs of aging SCENT: Fragrance-free TEXTURE: Lightweight gel-meets-serum

06 How

to use it:

Apply to a clean face twice daily. Allow serum to dry before applying sunscreen or makeup. Keep out of eyes.

DOES NOT CONTAIN:

Parabens, sulfates, fragrance, pore-clogging ingredients, phthalates

2/1/17 3:52 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : G E L - G O O D FO R: P I G M E N TAT I O N 01 What it is: This pot of gold delivers everything aging skin needs: moisture, firmness, even texture and a youthful, radiant glow every complexion craves.

02 We

bet you didn’t know: Highlighted

nationally on the CBS show The Doctors, this product’s popularity dramatically increased shortly after.

04 What the editors think:

TIFFANY ANDERSEN GAVÉE GOLD HEART OF GOLD ELIXIR

FROM FINE LINES TO UNEVEN TEXTURE, THIS GEL TACKLES ALL SIGNS OF AGING SKIN

“Comforting, high-tech and effective, this luxe cocktail of must-have ingredients is worth every penny.”

05 Why the company created it: Surviving a

stage four non-Hodgkins lymphoma diagnosis, founder Tiffany Andersen’s mission is to raise the bar for healthy cosmetics.

BEFORE

This 46-year-old patient had unwanted dark spots other formulas could not reverse.

pair WITH

AFTER

Thirty days of using Heart of Gold Elixir is all it took for her pigmentation to significantly lighten.

Liquid Gold Peptides, a serum that promises to firm and brighten a dull complexion

90%

of consumers saw a reduction in wrinkles; 87 percent saw an improvement in brightness

03 What

makes it unique: Sporting

organically purified ingredients like metal-free 24K liquid gold, this gel-meets-cream works to reverse the aging process naturally.

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Heart of Gold Elixir (100 ml), $225, gaveegold.com

BASIC INFO

WHO IT’S GOOD FOR:

All skin types and ages experiencing fine lines, sun damage or dryness WHAT IT’S DESIGNED TO DO: Lessen fine lines,

even skin texture and brighten complexion

SCENT: Light citrus TEXTURE: Luxe gel KEY INGREDIENTS:

Cell salts, liquid gold, ozonated super omegas

06 How

to use it:

Apply in the morning and at night on clean, moist skin. Pair it with your existing regimen or use alone for standout results.

DOES NOT CONTAIN:

Toxic chemicals

2/1/17 1:42 PM

06 BLUR AWAY IMPERFECTIONS

Select hydrators, primers and makeup products are now being created to “blur” pores, blemishes, imperfections and fine lines while boasting skin-loving ingredients ranging from vitamins to SPF, making them absolute no-brainers.

GET GLOWING

Hide flaws and create the illusion of a leaner physique with a self-tanner that’s easy to master. Even better, many formulas contain ingredients like caffeine and antioxidants to help fight dimples and create firmer skin with extended wear.

FAKE A FACIAL

A quick fix like dabbing moisturizer or a good-for-your-skin oil on the high points of your face (like your cheekbones) over your makeup will give your skin a fresh glow that will leave everyone wondering how you got so much sleep.

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2/6/17 10:24 AM

DE-PUFF YOUR UNDER EYES

Originally inspired by the idea of placing cold cucumbers on your eyes to soothe them, easy-to-use eye masks and patches have garnered much popularity for their ability to seriously reduce puffiness, smooth crow’s-feet and lighten dark circles—all at home.

T H E E AS I E ST

instant fixes

While Rome wasn’t built in a day, and a full-fledged makeover wasn’t either, noticeable results can be achieved in a smaller timeframe than you might have imagined without even leaving your home.

GRAEME MONTGOMERY/TRUNK ARCHIVE

TIPS FROM A PRO:

The dress and shoes are picked out; your hair is all done. The clock is ticking and it’s almost party time, but your skin is looking subpar. Even if you only have a few minutes to spare before you leave the house, it’s not too late to get a radiant complexion to go with your fabulous ensemble. These three quick tricks from Santa Monica, CA, dermatologist Ava Shamban, MD, will give you lustrous skin in minutes. You can thank us after the party.

SPLASH AND DASH:

Splash cold water onto your skin or take an ice cube and rub it over your face for a few seconds. It will stimulate blood circulation and tighten large pores for temporary radiance. If that’s too cold for you, you can also rub an orange slice on your face for a similar invigorating boost.

CHILL OUT: Keep your eye cream, toner and moisturizer in the fridge; applying a cold product will help perk up a lackluster complexion. And remember to exfoliate; your complexion can look dull when dead skin cells build up on its surface. Moisturize right before you go out to make the surface of your skin look plump and even. DEW IT UP: Mix moisturizer and foundation together for a dewy sheen. This easy trick does wonders to reflect light off of your skin so fine lines are masked and your complexion glows.

B E A U T Y R E P O R T / newbeauty / 1 1 9

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2/6/17 10:24 AM

EXPECT PERFECTION. AT the HEART

of Obliphica Professional’s formula is the

powerful superfruit

Seaberry, known for its miraculous healing, rejuvenating and protective powers. • Delivers optimal nourishment & weightless protection to hair and scalp • Seaberry provides natural UVA/UVB protection against dullness & color fading • Protects and strengthens hair against breakage

TRANSFORMATIVE RESULTS for all

hair types

For fine hair

For thick/coarse hair

EXPECT RESULTS, EXPECT TRANSFORMATION.

855-330-5530 · obliphicaprofessional.com · Available at fine salons, ULTA and CosmoProf stores

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2/6/17 6:39 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : S E R U M - G O O D FO R: DA M AG E D H A I R 01 What it is: A serum designed for naturally thin hair structure that’s been weakened by the effects of external aggressors and damaging styling habits.

04 What the editors think: “This serum really

OBLIPHICA SEABERRY HAIR SERUM

02 We

bet you didn’t know: The powerful

is lightweight. Warm some up in your hands and apply midday for major shine.”

05 Why the company created it: To be the

SILKINESS AND SHINE MEET IN THIS WEIGHTLESS ELIXIR

seaberry oil is a natural UVA/UVB protectant.

alternate

first hair-care company to showcase the anti-aging and restorative properties of seaberry oil for healthy hair and scalp.

STAR INGREDIENT

seaberry

COLLECTION

Seaberry Hair Serum, another anti-frizz formula designed to deliver UV protection and prevent color fade

This powerful, yet tiny superfruit (also called sea buckthorn berry) is a natural, centuries-old beauty secret.

Seaberry Hair Serum, $38, obliphicaprofessional.com

HOURS

The serum is proven to deliver style control for more than eight hours

03 What makes it unique: It quickly absorbs

into each strand, offering a unique, protective barrier for luminous shine.

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BASIC INFO

WHAT IT’S GOOD FOR:

Disciplining your hair, whether it is curly, wavy or straight WHAT IT’S DESIGNED TO DO: Combat frizz,

eliminate static and tame flyaways

SCENT: Uplifting, fresh and clean TEXTURE: Lightweight KEY INGREDIENTS:

Seaberry oil (containing anti-aging omegas 3, 6, 7 and 9), 14 antioxidants

06 How

to use it:

Rub one pump of serum into the palms of your hands, applying evenly to damp or dry hair, starting at the ends and working your way up toward the scalp.

2/7/17 9:13 AM

C AT EG O RY: H A I R - FO R M U L AT I O N : S H A M P O O - G O O D FO R: H A I R H E A LT H 01 What it is: A gentle, yet powerful shampoo crafted to strengthen brittle strands weakened by heat, styling tools and chemicals while also soothing the scalp providing mega moisture.

02 We bet you didn’t know: At the core of

04 What the editors think: “This shampoo

OBLIPHICA SEABERRY SHAMPOO

makes my hair touchable and soft after just one wash. Even my husband notices!”

05 Why the company created it: We believe

THIS OMEGA-RICH FORMULA DELIVERS A GOOD HAIR DAY, EVERY DAY

every Obliphica formula is seaberry oil, praised for its many beauty benefits.

STAR INGREDIENT

that good hair starts at the scalp. This shampoo works to rebuild and strengthen strands from root to end without the weight.

alternate

phytosterols

COLLECTION

Seaberry Shampoo, which is packed with vitamins and antioxidants to protect against color fading and damage

Phytosterols are plant-based ingredients that naturally strengthen hair follicles and give strands their structure.

Seaberry Shampoo, $24, obliphicaprofessional.com

Seaberry oil contains three times more vitamin A than carrots

03 What makes it unique: The natural UV

BASIC INFO

filters found in the seaberry oil help shield hair from sun’s damaging rays for longerlasting color and shine.

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WHO IT’S GOOD FOR:

Thick, coarse hair that needs discipline and volume reduction WHAT IT’S DESIGNED TO DO: Cleanse, nourish

and smooth hair while minimizing frizz and unwanted breakage

SCENT: Seductive TEXTURE: Luxurious

lathering shampoo KEY INGREDIENTS:

Seaberry oil, amino acids, phytosterols

06 How

to use it:

Massage shampoo into the scalp and work throughout wet hair. Rinse thoroughly and repeat if desired.

2/7/17 12:04 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : M A S K - G O O D FO R: DA M AG E D H A I R 01 What it is: A vitaminand mineral-infused mask designed to intensely hydrate and repair hair, restore elasticity and strength to each strand and make hair all-around more manageable.

02 We

bet you didn’t know: Each treatment goes

beyond treating stressed-out strands by also soothing and nourishing the scalp.

04 What the editors think: “The scent of this

OBLIPHICA SEABERRY HAIR MASK

mask is addicting and the results are almost too good to believe.”

THE SECRET TO BEAUTIFUL HAIR BEGINS WITH A HEALTHY SCALP—LET THIS MAJOR PROTECTOR BE YOUR SOLUTION

05 Why the company created it: To harness the

power of seaberry oil in a powerful mask that tackles hair damage and scalp health, while providing major protection to strands.

alternate

STAR INGREDIENT

essential fatty acids

COLLECTION

Praised for their ability to plump and hydrate strands, essential fatty acids work to repair hair follicles at the core.

Seaberry Hair Mask, which offers benefits via protective antioxidants and strengthening amino acids and omegas

Seaberry Hair Mask, $38, obliphicaprofessional.com

Seaberry oil contains five times more vitamin C than oranges

03 What makes it unique: The variety of

BASIC INFO

formulations. This one is designed for coarse hair types, so it is ultra-rich and incredibly hydrating, but still lightweight on strands.

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WHAT IT’S GOOD FOR:

Dry, damaged hair WHAT IT’S DESIGNED TO DO: Nourish strands,

soothe, and promote a healthy hair and scalp

SCENT: Clean and fresh

TEXTURE: Thick, rich KEY INGREDIENTS:

Seaberry oil, lactic acid, vitamins A, C and D DOES NOT CONTAIN:

06 How

to use it:

After shampooing hair, generously apply mask from root to tip and leave on for up to five minutes. Rinse thoroughly with warm water.

Parabens

2/7/17 11:39 AM

C AT EG O RY: B O DY - FO R M U L AT I O N : L I Q U I D - G O O D FO R: E V E RY DAY W E A R 01 What it is: A travelsize (5 ml) eau de parfum rollerball that will melt hearts with its romantic blend of vanilla and caramel notes.

02 We bet you didn’t know: You can discover

your “scent personality” with a fun, interactive quiz on Pinrose.com.

PINROSE SECRET GENIUS ROLLERBALL DISCOVER THE SPIRIT OF PLAYFUL SENSUALITY

04 What the editors think: “This fragrance is

reminiscent of a warm, cozy sweater, and the rollerball fits perfectly in a clutch.”

05 Why the company created it: Pinrose dreamt

up this cozy scent to wear while hatching plans and sneaking kisses.

featured IN

“Secret Genius is my secret weapon—a sexy base layer I pair with other fragrances.” — C o f o u n d e r, C h r i s t i n e L u b y

Rollerball Wardrobe Gift Set,

NUMBER

featuring 10 Pinrose fragrances in 3 ml rollerballs for fun and easy layering

Secret Genius 5 ml Rollerball, $9, sephora.com

Secret Genius is one of our top sellers

03 What

makes it unique: Its size makes

it perfect for travel. Apply throughout the day to be enveloped in a sweet-scented aroma that feels like your favorite cozy sweater.

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BASIC INFO

WHO IT’S GOOD FOR:

Anyone looking for a sexy, grown-up vanillabased fragrance

blend of vanilla, caramel and soft, woody notes

WHAT IT’S DESIGNED TO DO: Lift your spirits

KEY NOTES: White chocolate, Madagascan vanilla, sandalwood

SCENT: A romantic

Parabens, phthalates

and warm your soul

06 How

to use it:

Dab on your pulse points— your wrists, neck and the crook of your elbows!

DOES NOT CONTAIN:

2/2/17 11:03 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : P OW D E R - G O O D FO R: SUN PROTECTION 01 What it is: Broadspectrum SPF 50 mineral sun protection in a messfree, self-dispensing brush that can be applied to a bare face or over makeup to protect from UV damage.

COLORESCIENCE®

04 What the editors think: “The easiest way

to apply and reapply your sunscreen. Plus, it also blurs away imperfections.”

SUNFORGETTABLE® BRUSH-ON SUNSCREEN SPF 50

THE ONLY AWARD-WINNING SPF 50 POWDER SUN PROTECTION 05 Why the company created it: To make it

02 We bet you didn’t know: More than 1 million

easy for people of all ages to stay protected from UV rays and other environmental stressors throughout the day.

units have been sold since the product made its debut.

STAR INGREDIENTS

zinc oxide and titanium dioxide

“I love Sunforgettable because it’s perfect for reapplying over makeup. My kids also love this brush.” — Orlando, FL, dermatolog ist Al l i s o n A rt h u r, M D

They help prevent skin aging by creating a barrier on the skin and reflecting UV light.

90%

An estimated 90 percent of skin aging is caused by the sun’s harmful UV rays

03 What

makes it unique: Boasting the

highest possible levels of sun-protecting active ingredients, it is trusted, recommended and personally used by thousands of physicians.

NB_BR_ColorScience_ProductPage_0127_mr.indd 125

Sunforgettable® Brush-on Sunscreen SPF 50, $64, colorescience.com

BASIC INFO

WHO IT’S GOOD FOR:

All skin types and tones

TEXTURE: Powder KEY INGREDIENTS:

WHAT IT’S DESIGNED TO DO: Finally make

Zinc oxide, titanium dioxide

SCENT: Fragrance-free

Parabens, talc, dyes, drying alcohols, mineral oil, fragrance

UV protection simple and easy to achieve

DOES NOT CONTAIN:

06 How

to use it:

Sweep brush over face and body to release powder, using small, circular strokes. Release more powder for more coverage. Apply before sun exposure and reapply at least every two hours. Use a water-resistant sunscreen if swimming or sweating.

2/1/17 3:35 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : M I ST - G O O D FO R: D RY S K I N 01 What it is: A unique customizable serum in the form of a mist to instantly hydrate, strengthen skin’s natural lipid barrier and reduce sensitivity for even blemish-prone skin.

02 We

bet you didn’t know: To turbocharge

your mist, add brightening chlorella, soothing licorice or sebum-controlling vitamin C.

04 What the editors think: “This formula puts an

SKIN INC. PURE SERUM-MIST

innovative twist on serums and makes skin care fun.”

05 Why the company created it: The Pure

Serum-Mist provides the same powerful punch as the brand’s signature serum in a convenient and easy-to-use mist.

REVERSE DRYNESS AND BOOST YOUR SKIN-CARE AND MAKEUP ROUTINES WITH EVERY SPRITZ

pair WITH

“Customization and fuss-free skin care, two of 2017’s biggest trends, are the principles Skin Inc. is founded on.” — Fo u n d e r, S a b r i n a T a n

My Daily Dose Custom Blended Serum,

15%

a serum cocktail customized for skin’s specific needs

Pure Serum-Mist, $55, iloveskininc.com

the percentage of moisturizing ingredients found in each bottle

03 What makes it unique: Its ultrafine mist

formula, combining healing Japanese Onsen water with low molecular weight hyaluronic acid and glycerin for immediate hydrating and calming benefits.

NB_BR_SkinIncs_ProductPage_0120.indd 126

BASIC INFO

WHAT IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Soothe redness

and irritation, hydrate skin, lessen sensitivity and strengthen skin SCENT: Fragrance-free

TEXTURE: Fine,

lightweight mist KEY INGREDIENTS:

Japanese Onsen water, hyaluronic acid, glycerin DOES NOT CONTAIN:

Parabens, phthalates, sulfates, alcohol

06 How

to use it:

Use after cleansing or as a hydrating mist whenever skin needs a moisture boost. For a dewy finish, spray after makeup. To use, hold three inches from face and spray. To customize, combine two or three sprays with a few doses of your serum of choice.

2/3/17 11:22 AM

C AT EG O RY: FAC E - FO R M U L AT I O N : M A S K - G O O D FO R: P U F F Y E Y E S 01 What it is: Age Logic Eye Mask is an eight-minute treatment that smooths away wrinkles and fine lines around the eye contour while reducing puffiness and dark circles.

02 We bet you didn’t know: It’s available in more

than 1,000 spas and resorts within the United States.

04 What the editors think: “Used one or twice

GUINOT AGE LOGIC EYE MASK

a week, these masks refresh and rejuvenate tired eyes and reduce signs of aging.”

SOOTHE TIRED, PUFFY EYES WITH THIS SERUM-INFUSED MASK THAT DELIVERS A REFRESHING EFFECT

pair

05 Why the company created it: Guinot wanted

a unique mask that would target the delicate area around the eye contour and deliver immediate results.

STAR INGREDIENT

WITH

green seaweed extract

Helps supply the nutrients and elements needed for healthy regeneration of the skin

Age Logic Eye Cream, which regenerates, firms and tightens skin around the eye area

36.7%

Age Logic Eye Mask, $48, guinotusa.com

The depth-reduction in wrinkles and lines seen from using the product

03 What

makes it

unique: The mask is made from a Guinot exclusive nonwoven fabric that is specifically shaped to provide coverage for the entire eye contour area.

NBSIP-1_BR_Guinot_Feb2017.indd 127

BASIC INFO

WHO IT’S GOOD FOR:

Anyone concerned with wrinkles, puffiness or dark circles WHAT IT’S DESIGNED TO DO: Reduce wrinkles,

puffiness and dark circles in the eye area

SCENT: Floral TEXTURE: Smooth KEY INGREDIENTS:

Green seaweed extract, Actinergie, Dynalift, ATP DOES NOT CONTAIN:

Parabens

06 How

to use it:

Unfold the mask. Place it as close as possible to the eyelid and under-eye area. Press gently so that the mask molds to the eyelid and under-eye area. Leave it on for eight minutes. Remove the mask and rub in the excess serum with light movements. Do not rinse.

1/31/17 2:47 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : L I P G LO S S - G O O D FO R: T H I N N I N G L I P S 01 What it is: Designed to plump up thinning lips, GrandeLIPS is infused with VolulipTM and hyaluronic acid to instantly improve lip volume in just three to five minutes.

GRANDELIPS HYDRATING LIP PLUMPER

02 We bet you didn’t know: The tube delivers

YOUR NEW MAKEUP BAG STAPLE, THIS GORGEOUS GLOSS GOES TO WORK TO PLUMP YOUR POUT IN MINUTES

true plumping power with no “stings” attached!

04 What the editors think: “Delivers a full-on,

fuller pout in seconds.”

05 Why the company created it: After 20 years

in the industry, CEO and owner Alicia Grande was looking for a lip plumper that didn’t sting, hydrated lips and actually worked.

STAR INGREDIENT

peptides

“Why use a hundred different products when you can have one that does it all?” —Alicia G rande

Hydrating Lip Plumper, $27, sephora.com VolulipTM soothes irritated skin while enhancing collagen and delivering a plumping effect.

15%

The increase in overall natural lip volume after 30 days of continual use

03 What makes it unique: Unlike other lip

plumpers, this one doesn’t burn! Plus, its cushion applicator easily wipes clean and feels smooth on the lips, making layering your favorite products easy.

NB_BR_GrandeCosmetics_ProductPage_0105b_mr.indd 128

BASIC INFO

WHAT IT’S GOOD FOR:

Lips longing for enhanced volume and hydration WHAT IT’S DESIGNED TO DO: Instantly plump

lips while also providing long-term benefits

SCENT: Subtle vanilla TEXTURE: Silky gloss KEY INGREDIENTS:

VolulipTM, hyaluronic acid, atelocollagen polypeptide, niacin DOES NOT CONTAIN:

06 How

to use it:

Click the bottom of the bottle to fill the applicator with product. Apply on clean, dry lips and again throughout the day with your favorite lip products or alone. For maximum results, apply twice daily for 30 days.

Parabens, gluten

2/1/17 3:43 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : M A S K - G O O D FO R: D U L L S K I N 01 What it is: A miracleworking mask that instantly brightens, tightens, soothes and detoxifies skin while providing gentle exfoliation for rough, uneven texture.

PUR~LISSE

04 What the editors think: “This do-it-all mask

tackles multiple issues in no time at all and leaves skin looking bright as ever.”

BLUE LOTUS SEED MUD MASK + EXFOLIANT AN ALL-IN-ONE MASK DESIGNED TO RESURFACE SKIN FOR A RADIANT COMPLEXION 02 We

bet you didn’t know: The mask includes

so much good feedback from our sheet masks, we wanted to expand on our mask category.

food-inspired ingredients that have been time-tested for optimal skin health.

“I hope you enjoy pur~lisse as much as I enjoyed creating it.”

pair Blue Lotus Balancing Moisturizer,

05 Why the company created it: We received

WITH

— Fo u n d e r, J e n n i f e r Ye n

for intense hydration right after masking

10 MINUTES

Blue Lotus Seed Mud Mask + Exfoliant, $52, purlisse.com

is all it takes to reveal brighter, clearer, tighter and more youthful skin

03 What

makes it unique: It’s a 10-minute

facial treatment designed with blue lotus seeds, white clay, bamboo, ginger, white tea and mushroom extracts.

BASIC INFO

WHO IT’S GOOD FOR:

All skin types WHAT IT’S DESIGNED TO DO: Brighten, tighten,

exfoliate and detoxify skin for even texture SCENT: Essential oils

TEXTURE: Smooth, thick

NB_BR_Purlisse_ProductPage_013117_rp.indd 129

KEY INGREDIENTS:

Blue lotus, ginger, bamboo, white tea, mushroom DOES NOT CONTAIN:

Parabens, synthetic fragrances or colors, petrochemicals, animal ingredients

06 How

to use it:

Apply a thin layer to a cleansed face, neck and chest. Let set and dry for 10 to 15 minutes before removing mask with water in gentle circular motions to exfoliate. Use two to three times a week for best results.

2/3/17 11:25 AM

C AT EG O RY: B O DY - FO R M U L AT I O N : C R E A M - G O O D FO R: D RY H A N D S 01 What it is: A rich yet quick-absorbing formula created for anyone whose hands are frequently exposed to irritants like water, heat or chemicals that leave them craving moisture.

02 We bet you didn’t know: Hairstylists (and

PARODI DAILY MOISTURIZING HAND CREAM BRING HARDWORKING HANDS BACK TO LIFE

their hands) love using this cream and sharing it with their clients!

04 What the editors think: “Hardworking but

never heavy, this is a must for anyone who suffers from dry, cracked hands.”

05 Why the company created it: Originally

created to help salon professionals suffering from skin irritation and dry hands, it is now used to fight dryness universally.

pair WITH

“Everyone deserves to feel great every day, all day long.” — Founder, Linda G illette Parodi

PARODI Intensive Moisturizing Hand Cream, to act as a deeply nourishing “night cream” for your parched hands

4 OUT OF 5

hairdressers suffer from skin damage, the main reason this very product was originally invented

03 What makes it unique: The proprietary

HypeauPro™ blend of powerful ingredients that hydrates hands and absorbs quickly without ever leaving behind a greasy feel.

NBSIP-1_BR_Parodi_ProductPage_0126.indd 130

Daily Moisturizing Hand Cream, $18, parodicare.com

BASIC INFO

WHAT IT’S GOOD FOR:

Dry and irritated hands from water, chemicals or other irritants WHAT IT’S DESIGNED TO DO: Make even the

hardest-working hands feel softer and smoother

SCENT: Fragrance-free TEXTURE: Thick, luxe KEY INGREDIENT:

HypeauPro™

06 How

to use it:

Massage a pearl-size amount of cream onto your hands as often as needed throughout the day. Allow the product to fully absorb into the skin.

DOES NOT CONTAIN:

Parabens, silicone, phthalates

1/31/17 1:39 PM

C AT EG O RY: FAC E - FO R M U L AT I O N : S H E ET M A S K - G O O D FO R: A N T I - AG I N G 01 What it is: Featuring superior peptide technology to smooth wrinkles and restore a radiant, youthful glow, this serum-saturated collagen mask is a favorite among celebrities.

02 We bet you didn’t know: Known as the “OMG

LE MIEUX COSMETICS BIO CELL+ MASK

Mask” because after using it, people often hear “OMG, your skin looks amazing!”

A HIGH-TECH SHEET MASK THAT REVERSES MULTIPLE SIGNS OF AGING IN MINUTES

“This is a must-have mask. It takes just 10 minutes to transform your skin.”

04 What the editors think: “This mask brings

the spa home with its delicious scent and the post-facial glow we crave.”

05 Why the company created it: To develop

a one-of-a-kind sheet mask that calms the mind and transforms skin in just 10 blissful minutes.

pair

—CEO, Janel Luu

WITH

TGF-B Booster,

to enhance efficacy when applied under the mask

Bio Cell+ Mask, $30, myskincarebox.com

55%

The amount the mask has been shown to reduce wrinkles in three months

03 What

makes it

unique: Featuring an entire bottle of anti-aging serum in each mask, this powerful formula packs in a serious punch to calm, firm and brighten skin.

NBSIP-1_BR_LeMieux_Feb2017.indd 131

BASIC INFO

WHAT IT’S GOOD FOR:

All skin types with dullness and wrinkles

TEXTURE: Soft, gel sheet KEY INGREDIENTS:

and radiance

Hyaluronic acid, freeze-dried marine collagen, vitamin C, Matrixyl, UGL Complex

SCENT: White tea and fresh lavender

Binders, fillers, sulfates

WHAT IT’S DESIGNED TO DO: Boost hydration

DOES NOT CONTAIN:

06 How to use it: After cleansing, remove paper layer before applying the gel side of the mask directly onto skin, peeling off the gauze layer once in place. Leave on for 10 to 15 minutes. Do not rinse. Use in the morning to prep skin for makeup or at night for a powerful treatment.

2/2/17 9:14 AM

C AT EG O RY: H A I R - FO R M U L AT I O N : D E V I C E - G O O D FO R: D ETA N G L I N G 01 What it is: A sweet and petite macaron-inspired detangling brush with an added compact mirror that smooths tangles in half the time. Hair is smoother, frizz-free and full of shine!

02 We bet you didn’t know: Strategically placed

radial bristles at varying heights and widths detangle all hair types quickly.

MILK+SASS® MACARON™ FOR HAIR THE DAMAGE-FREE STEP TO DETANGLING YOUR STRANDS

04 What the editors think: “Aside from leaving

hair smooth, its compact design makes it easy to store in your purse on the go.”

05 Why the company created it: To create

the newest generation of hairbrushes that are practical and fun to use.

“My vision is to create unique and versatile designs that fit everyone’s lifestyle.”

Macaron for Hair

— Nadia Valentino

comes in six flavors: Raspberry, Black Licorice Framboise, Lemon Pistachio, Mint Citron, Rose Petal and Lavender.

Macaron for Hair™, $19, milkandsass.com

The number of flavors and colors available to perfectly personalize your sweet experience

03 What

makes it unique: This petite and

all-inclusive brush is a perfect on-the-go accessory for any occasion. Plus, its clever case doubles as a compact mirror and brush protector in one.

NB_BR_MilkAndSass_ProductPage.indd 132

BASIC INFO

WHO IT’S GOOD FOR:

All hair types, including children’s hair, wigs, weaves and extensions WHAT IT’S DESIGNED TO DO: Detangle hair

twice as fast while minimizing breakage

TEXTURE: Velvety-soft

feel with sturdy bristles KEY FEATURES:

Lightweight and ergonomic design, flexible bristles, compact mirror housed inside

06 How

to use it:

Simply brush your hair in sections and feel the tangles disappear. Works on both wet and dry hair.

2/3/17 1:58 PM

C AT EG O RY: H A I R - FO R M U L AT I O N : G E L - S E R U M - G O O D FO R: F R I Z Z Y H A I R 01 What it is: An indulgent, featherweight, humidityresistant gel-serum that glides through hair to smooth frizz for dazzling luster and a flawless blowout.

02 We

bet you didn’t know: The product is used

every day on the set of Good Morning America.

BOUDOIR HAIR BY GIANNILLO SATIN SLIP KICK TANGLY, HARD-TO-MANAGE HAIR TO THE CURB WITH THIS GEL-SERUM THAT MAKES STYLING A BREEZE

“My must-have each time I blow out my hair. Effortless!”

04 What the editors think: “It gives hair

salon-worthy shine without making strands look greasy or feel weighed down.”

05 Why the company created it: To solve the

problem of ease in styling while creating a smooth, frizz-free, shiny texture.

pair

—Actress, Va n e s s a W i l l i a m s

WITH

Bustier, a volumizer that creates voluptuous curves in wavy hair, or bed-head texture in straight hair

2009

Satin Slip, $25, giannillo.com

The year the brand launched in New York

03 What

makes it unique: It is a gel-serum

combined in function that actually makes it easier to style hair with less effort. The hair “slips” through the brush and has gorgeous sparkle and sheen.

BASIC INFO

WHO IT’S GOOD FOR:

All hair types WHAT IT’S DESIGNED TO DO: Ease styling,

detangle, smooth, repel frizz, create shine and resist humidity SCENT: Sweet and lightly

NB_BR_GreggGiannilloHairDesign_ProductPage_013117_rp.indd 133

floral but not heavy or “perfumey” TEXTURE: Gel-serum that feels like rich, luxurious lotion KEY INGREDIENT:

06 How

to use it:

Apply throughout damp hair, focusing on the ends. Blow-dry hair straight and smooth with ease. You can also leave it in naturally curly hair to air-dry for a soft, shiny, “crunch-free” curl.

Keratin

2/2/17 1:39 PM

TOP PICKS

Shopping Guide FIND PRODUCTS THAT WORK FOR YOU

powerful solutions BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

SK-II

Facial Treatment Essence

Essence

Anti-Aging

sk-ii.com

skinade - better skin from within®

skinade®

Liquid

Anti-Aging

us.skinade.com

PUR attitude

Insta-Results Face Lift Gel

Gel

Anti-Aging

purattitude.com

Cream

Aging Eyes

meg21.com

MEG 21 with Supplamine® Bright & Firm Eye Treatment MEG 21 with Supplamine®

Smooth Radiance Advanced Formula

Cream

Anti-Aging

meg21.com

Nutrafol

Men’s Formula

Capsule

Thinning Hair

nutrafol.com

Nutrafol

Women’s Formula

Capsule

Thinning Hair

nutrafol.com

Obagi Medical

Retinol 1.0

Cream

Anti-Aging

obagi.com

Viviscal

Extra Strength Hair Growth Supplement

Tablet

Thinning Hair

viviscal.com

LIFTLAB

LIFT+PERFECT Total Rejuvenation Cream

Cream

Anti-Aging

liftlabskincare.com

Meder Beauty Science

Masque Enzy-Peel (EZ2)

Peel

Dull Skin

mederusa.com

RapidLash®

Eyelash and Eyebrow Enhancing Serum

Serum

Eyelash Enhancement

rapidlash.com

FIXMD

Activate Eye Cream

Cream

Aging Eyes

fixmdskin.com

Trufora

Night Serum 85

Serum

Anti-Aging

trufora.com

Biopelle

Tensage Stem Cell Cream

Light Cream

Anti-Aging

tensagestemcell.com

BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

Moroccanoil

Body Buff Fleur d’Oranger

Buff

All Skin Types

moroccanoil.com

Moroccanoil

Shower Milk Fleur de Rose

Cream

All Skin Types

moroccanoil.com

Moroccanoil

Body Soufflé Fragrance Originale

Soufflé

All Skin Types

moroccanoil.com

the new natural

NB-BR-Index_0207_mp.indd 134

2/7/17 2:20 PM

index. (C O N T I N U E D)

BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

Trilogy

Age-Proof CoQ10 Booster Oil

Oil

Anti-Aging

trilogyproducts.com

MarulaOil

Rare Oil Treatment

Oil

Damaged Hair

raremarula.com

Babo Botanicals

Lip Tint Conditioner SPF 15

Lip Balm

Dry Lips

babobotanicals.com

Tatcha

The Essence

Essence

Dull, Uneven Skin

tatcha.com

Decléor

AROMESSENCE Neroli Hydrating Oil Serum

Oil-Serum

Dehydrated Skin

decleorusa.com

Zoya

Naked Manicure Lavender Perfector

Nail Polish

Discolored Nails

nakedmanicure.com

Éminence Organic Skin Care

Hibiscus Ultra Lift Eye Cream

Eye Cream

Puffy Eyes

eminenceorganics.com

CBD For Life

Pure CBD Face Cream

Cream

Dull Skin

cbdforlife.us

Dr. Hauschka Skin Care

Rose Day Cream

Cream

Dry Skin

dr.hauschka.com

FarmHouse Fresh Organics

Blushing Agave Body Oil

Oil

Dry Skin

farmhousefreshgoods.com

FORMULATION

GOOD FOR

WHERE TO FIND

A Whiter Smile

gloscience.com

high-tech breakthroughs BRAND

PRODUCT

GLO Science

Personal Teeth Whitening Device Device

PMD

Kiss

Device + Serum Thin Lips

pmdbeauty.com

Theorie

Saga Thermal Styling Brush

Device

Frizzy Hair

yourtheorie.com

PMD

Personal Microderm Pro

Device

Rough Skin

pmdbeauty.com

Michael Todd Beauty

SonicBLEND Antimicrobial Sonic Makeup Brush

Device

Makeup Application

michaeltoddbeauty.com

Go Smile

Sonic Blue Teeth Whitening System & Smart Brush

Toothbrush

A Whiter Smile

gosmile.com

Luma Brush

Device

Curly Hair

lumabrush.com

DERMAFLASH

Facial Exfoliation Device

Device

Dull Skin

sephora.com

embrace®

Active Scar Defense

Device

Scars

embracescartherapy.com B E A U T Y R E P O R T / newbeauty / 1 3 5

NB-BR-Index_0207_mp.indd 135

2/7/17 2:20 PM

index. major multitaskers BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

It’s a 10

Miracle Leave-In Product

Leave-In Spray

Dull Hair

itsa10haircare.com

It’s a 10

Silk Express Miracle Silk Shampoo

Shampoo

Dry Hair

itsa10haircare.com

It’s a 10

Potion 10 Miracle Repair Hair Mask

Mask

Dry Hair

itsa10haircare.com

It’s a 10

Miracle Styling Serum

Serum

Frizzy Hair

itsa10haircare.com

Supersmile®

Ultimate Lip Treatment

Balm

Dry Lips

supersmile.com

StriVectin®

SD Advanced™ Intensive Concentrate Cream for Wrinkles & Stretch Marks

Anti-Aging

strivectin.com

Dermelect Cosmeceuticals

Smooth Upper Lip & Perioral Anti-Aging Treatment

Cream

Anti-Aging

dermelect.com

Environ Skin Care

Intensive Revival Masque

Mask

Anti-Aging

dermaconcepts.com

Veronica Malibu

Alpha Lipoic Antioxidant Cream

Cream

Anti-Aging

veronicaskincare.com

NeoCell

Biotin Bursts Brazilian Açaí Soft Chews for Hair, Skin and Nails

Soft Chew

Thinning Hair

neocell.com

Epicuren Discovery

Silk Radiance 3-in-1 Cleansing Oil

Oil

Dull Skin

epicuren.com

Eufora International

Beautifying Elixirs Leave-In Repair Treatment

Spray

Chemically Treated Hair

eufora.net

ultimate age reversers BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

HydroPeptide

LumaPro-C

Serum

Discoloration

hydropeptide.com

Le Métier de Beauté

Peau Vierge Anti-Aging Complexe SPF 18

Cream-Serum

Anti-Aging

lemetierdebeaute.com

Le Métier de Beauté

Peau Vierge Radiance Serum

Serum

Anti-Aging

lemetierdebeaute.com

Lycopene Skin Care

Crema Pelle Perfetta

Cream

Skin Imperfections

lycopeneskincare.com

Lycopene Skin Care

Crema Rinnovante

Moisturizer

Anti-Aging

lycopeneskincare.com

Revision Skincare

Revox™ 7

Serum

Expression Lines

revisionskincare.com

StriVectin®

Active Infusion Youth Serum

Serum

Anti-Aging

strivectin.com

Asmait

Adore Rejuvenating Biopeptide Serum

Serum

Anti-Aging

asmaitskincare.com

VENeffect

Anti-Aging Intensive Moisturizer

Moisturizer

Anti-Aging

veneffect.com

1 3 6 / newbeauty / B E A U T Y R E P O R T

NB-BR-Index_0207_mp.indd 136

2/7/17 1:42 PM

(C O N T I N U E D)

BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

Airelle® Skincare

Age-Defying Facial Serum

Serum

Anti-Aging

airelleskin.com

Epionce

Renewal Facial Cream

Cream

Anti-Aging

epionce.com

DefenAge Skincare

8-in-1 BioSerum

Serum

Anti-Aging

defenage.com

Lumity

Capsule

Anti-Aging

lumitylife.com

Apothederm®

Firming Serum

Serum

Anti-Aging

apothederm.com

Tiffany Andersen Gavée Gold

Heart of Gold Elixir

Gel

Pigmentation

gaveegold.com

the easiest instant fixes BRAND

PRODUCT

FORMULATION

GOOD FOR

WHERE TO FIND

Obliphica

Seaberry Hair Serum

Serum

Damaged Hair

obliphicaprofessional.com

Obliphica

Seaberry Shampoo

Shampoo

Hair Health

obliphicaprofessional.com

Obliphica

Seaberry Hair Mask

Mask

Damaged Hair

obliphicaprofessional.com

Pinrose

Secret Genius Rollerball

Liquid

Everyday Wear

sephora.com

Colorescience®

Sunforgettable® Brush-on Sunscreen SPF 50

Powder

Sun Protection

colorescience.com

Skin Inc.

Pure Serum-Mist

Mist

Dry Skin

iloveskininc.com

Guinot

Age Logic Eye Mask

Mask

Puffy Eyes

guinotusa.com

GrandeLIPS

Hydrating Lip Plumper

Lip Gloss

Thinning Lips

sephora.com

Pur~lisse

Blue Lotus Seed Mud Mask + Exfoliant

Mask

Dull Skin

purlisse.com

Parodi

Daily Moisturizing Hand Cream

Cream

Dry Hands

parodicare.com

Le Mieux Cosmetics

Bio Cell+ Mask

Sheet Mask

Anti-Aging

myskincarebox.com

Milk + Sass®

Macaron for Hair™

Device

Detangling

milkandsass.com

Boudoir Hair by Giannillo

Satin Slip

Gel-Serum

Frizzy Hair

giannillo.com

Enter to Win!

MORE THAN $2,500 WORTH OF PRODUCTS.

HUNDREDS OF WINNERS!

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NB-BR-Index_0207_mp.indd 137

FIVE

LUCKY READERS WILL WIN A

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2/7/17 1:42 PM

STRENGTHEN CORRECT PROTECT VITAMINS, PROTEINS & BOTANICALS • B5/Panthenol to improve flexibility and decrease brittleness • E to support celluar renewal • Red Algae to improve micro circulation • Gingko to increase oxygen exchange • Sulfur Amino Acid/Protein Complex to fill in pitting and cracking

10 FREE FORMULA • Formulated without formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor, TPHP, parabens, xylene, ethyl tosylamide and lead

INSTANT COSMETIC BENEFITS • Neutralizes discoloration • Perfects free edge • Refines surface • Levels nail plate • Provides natural finish

LONG TERM BENEFITS

• Supports cellular renewal • Improves oxygenation • Enhances flexibility and strength • Increases hydration

AWARDS • Allure Magazine, Best of Beauty 2015: Breakthrough Award Winner, Zoya NAKED MANICURE Perfector in Lavender • Nailpro Magazine, 2015 Readers Choice Award Winner Zoya NAKED MANICURE TM

ZOYA NAKED MANICURE TM PERFECTORS

FOR MORE INFORMATION Buff

Pink

Nude

Mauve

Lavender

White (tip)

1.800.659.6909 | NakedManicure.com @ZoyaNailPolish #NakedManicure