NewBeauty Beauty Report 03

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IT O ED

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THE ULTIMATE BEAUTY SOLUTION SAMPLING PROGRAM

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contents.

B E A U T Y

R E P O R T

2 0 1 8

28

SKIN CARE Beauty Sabotage

32

BOTTLED What to Look for on a Product Label

36

EFFECTIVE Ingredients

50

POWERFUL Solutions

64

HIGH-TECH Breakthroughs

04

76

EDITOR’S LETTER

Potent BOTANICALS

06

90

TREND The Latest in Beauty

FULL-BODY Results

103

12

INDEX Shopping Guide

STYLE Modern Mane

16

MAKEUP Color Stories

24

VISIT NEWBEAUTY.COM/BEAUTYREPORT FOR EXCLUSIVE ACCESS

INFLUENCERS Social Cues: Influencers’ Best Beauty Tips

DINA BELENKO PHOTOGRAPHY/GETTY IMAGES

20

TRUTH The Great Natural Debate

Kristen Bell Cover: Jeff Lipsky/CPi Syndication

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2/15/18 3:20 PM

BeautyReport BY

Agnes B. Chapski PRESIDENT

Yolanda Yoh Bucher EDITOR-IN-CHIEF EXECUTIVE MANAGING EDITOR

DESIGN DIRECTOR

Elizabeth Ritter

EDITORIAL SENIOR EDITOR

Brittany Burhop Fallon ASSISTANT EDITOR

Danielle Fontana

SPECIAL PROJECTS EDITOR

Tatiana Bido

CONTRIBUTORS EDITOR-AT-LARGE

Sarah Eggenberger CONTRIBUTING EDITOR

Suzanne Gleiber Sandow CONTRIBUTING PHOTOGRAPHER

Nick Garcia

C I R C U L AT I O N NEWSSTAND CONSULTANT

Ron Sklon

DISTRIBUTION

Curtis Circulation PRINT MANAGEMENT

Calev Print Media

Krisann Simon

ART DEPARTMENT INTERNATIONAL ART DIRECTOR

Darko Mühl

ART DIRECTOR

Maria Pluta

PRODUCTION DIRECTOR OF MANUFACTURING & DISTRIBUTION

Fern E. Meshulam

CREATIVE OPERATIONS MANAGER

Keith Clements

PRODUCTION DESIGNERS

Melissa Kelly, Robert Pracek PHOTO EDITOR

Leah Goldblatt PHOTO RETOUCHER / ASSOCIATE PHOTOGRAPHER

Christian Ablan

PHOTO RETOUCHER

Michael Warnock

PAGINATION MANAGER

Jody M. Boyle D I G I TA L SITE DIRECTOR

Carolyn Hsu

DIGITAL BEAUTY EDITOR

Julie Ricevuto

Alexis Wall

Steffanie J. Attenberg

HEAD OF MARKETING & BUSINESS DEVELOPMENT

CHIEF REVENUE OFFICER

BUSINESS OPERATIONS DIRECTOR

Sherri Ginsberg

N AT I O N A L S A LE S EXECUTIVE ACCOUNT DIRECTORS

Katie Devine, Catharine Meketa-Poirot, Ellen Tarone SALES ASSISTANT

Molly Fair

REGIONAL SALES SENIOR SALES MANAGER CALIFORNIA

Carolyn Kiek SALES MANAGERS MIDWEST

Tracy Bennett NORTHEAST

Angelina Dedvukaj, Lauren Stonecipher SOUTHWEST

Jessica Jerrell FLORIDA/SOUTHEAST

Jill Redmin

EXECUTIVE ASSISTANT

Loren Maglione

MARKETING MARKETING DIRECTOR

Sarah Lowe

DIGITAL DEVELOPMENT DIRECTOR

Samantha Dana

INTEGRATED MARKETING MANAGER

Eleni Menoutis MARKETING COORDINATOR

Veronica Schnatterly ART

ART DIRECTOR, MARKETING & BUSINESS DEVELOPMENT

Miche Ratto

SENIOR ADVERTISING DESIGNER

Deborah Singer

BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT DIRECTOR

Amanda Kuss

BUSINESS DEVELOPMENT MANAGER

Nicole Wieder

CLIENT SERVICES REGIONAL ACCOUNT MANAGERS

Kimberly Broder, Diane Minkoff OPERATIONS MANAGER

Joshua Davis

Adam I. Sandow CHAIRMAN AND CEO PRESIDENT

Erica Holborn NEW YORK 101 PARK AVENUE 4TH FLOOR NEW YORK, NY 10178 TELEPHONE 646.805.0200

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CHIEF OPERATING OFFICER

Peter Fain

FLORIDA 3651 NORTHWEST 8TH AVENUE BOCA RATON, FL 33431 TELEPHONE 561.961.7600 FAX 561.750.0152

EXECUTIVE VICE PRESIDENT, FINANCE & OPERATIONS

Judy Safir

A D V E R T I S I N G 561.961.7600 S U B S C R I P T I O N S 800.563.9056

www.newbeauty.com

CHIEF CREATIVE OFFICER

Yolanda Yoh Bucher

CHIEF DESIGN OFFICER

Cynthia Allen

SANDOW, publisher of NewBeauty®, Worth®, Luxe Interiors + Design™ and Interior Design®, is a leader in building multi-platform brands that inform, inspire and engage highly coveted consumer and business audiences. Meeting at the intersection of luxury and design, the SANDOW brands— all powered by innovation—span digital and print media, licensing, consulting, e-commerce and retail, business information and marketing services. Learn more at newbeauty.com.

2/16/18 1:53 PM

editor’s

letter.

In our world, sharing information and finding undiscovered

things is so much easier than ever before. I love learning about what’s new, what’s hot and what people are raving about. If it can make my life easier or—gasp!—better in some way, I’m all for giving it a try. For example, take LifeVac and Instapot— social media sensations that drive us to become the most enthusiastic buyers. These digital infomercials, created by brands and consumers alike, have us clicking the buy button with supersonic speed.

But sometimes, the daily barrage of these exalted trends has us missing out on discovering what might be the best products for us.

Overlooking important things in our scrolling and distracted frenzy, they might never even make it into our digital line of sight, and the most notable products just pass us by. We miss out.

This BeautyReport is a sensational collection of some of the newest and most unique trend-driven beauty products on the market today. Undiscovered categories you may never have heard of and unusual and ingenious ingredients and formulations, these vetted solutions for every beauty concern are fascinating and noteworthy.

We’re also giving you access to “meet” the founders behind the brands. Their passion and insights are not only impressive, but also equally as delightful to read.

So put down your device for a little while and flip through the pages of our latest issue. Read, explore and enjoy this insider look at the undiscovered world of beauty.

YOLANDA YOH BUCHER EDITOR-IN-CHIEF

Turn to page 103 for your ultimate shopping guide!

PHOTOGRAPHED BY NICK GARCIA; HAIR: JONATHAN DE PACA FOR FRÉDÉRIC FEKKAI SALON PALM BEACH

ISCOVERING THE UNDISCOVERED

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ENJOY FULLAND DELUXE-SIZE PRODUCTS FROM BRANDS FEATURED IN THIS ISSUE.

FEATURED PRODUCTS Biopelle Tensage® Intensive Serum 40, SCA 40 Biorepair Index Epicuren Discovery® Kukui Coconut After Bath Moisturizer Grande Cosmetics GrandeLIPS HydraPLUMP Liquid Lipstick HASK Cactus Water 5-in-1 Leave-In Spray hint Sunscreen IMAGE Skincare I MASK Biomolecular Anti-Aging Radiance Mask It’s a 10 Haircare Miracle Defrizzing Curl Cream Jan Marini Skin Research C-ESTA® Serum

KOCOSTAR Long Hair Therapy ProLon The Fasting Mimicking Diet (One-Day Supply) CO2Lift® by Lumisque NeoStrata Foaming Glycolic Wash Osmosis Colour Lipstick Purlisse Beauty Coconut Oil + Coffee Sugar Body Scrub ScarAway® Silicone Scar Sheets Sexy Hair® Love Oil SiO Beauty® Silicone Eye & Smile Lift Patches

PURCHASE AT NEWBEAUTY.COM/BEAUTYBOX. WHILE SUPPLIES LAST.

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2/16/18 6:05 PM

FROM SHEET MASKS FOR YOUR BODY TO THE COMEBACK OF THE SCRUNCHIE, HERE’S WHAT’S BUZZING IN BEAUTY.

TREND THE LATEST IN BEAUTY edited by Brittany Burhop Fallon

01 TREND

Much more refined than the press-on nails you bought at your local drugstore circa 1995, today’s version (some brands are calling them “pop-on” nails) comes in more shades, shapes and textures—think ombré, matte, chrome, holographic, marble, and even studded. A few other big pluses backing the trend: Jennifer Lopez is a huge fan; they’re considered much safer than acrylic nails, which can cause long-term damage; and they allow you to change up your manicure as often as you change your clothes.

FLORIAN SOMMET/TRUNK ARCHIVE

P R E S S- O N N A I LS A R E H AV I N G A MAJOR MOMENT

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trend.

03 TREND

MAKEUP BRUSHES TRADE BRISTLES FOR SILICONE

02 TREND

SMITH COLLECTION/GETTY IMAGES

SCA L P FAC I A LS M AY B E T H E Y E A R’S B E ST SA LO N T R E AT M E N T

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You probably only visit the salon when your color needs refreshing or your split ends need chopping, but you might start going more often once you hear about the benefits of a “scalp facial.”

Although the treatment isn’t new per se, it’s now being offered in more salons because the perks are robust and people are taking notice. Originally developed in Japan, scalp facials typically include four steps—clarifying, massage, conditioning and moisturizing—and help address issues such as itchiness, dandruff, dryness, oiliness and odor, as well as promote relaxation. The removal of buildup from the scalp can also help encourage hair growth, as it unclogs hair follicles where growth may have been stunted.

Silicone makeup sponges had the spotlight last year, but in 2018, it’s all about brushes.

Not only are their rubber-like surfaces much easier to keep clean and free of bacteria compared to their counterparts made with natural and synthetic hair, but they also don’t waste as much product because liquid and cream formulas aren’t getting stuck between the bristles each time you apply them. The only downside we can see is that they don’t work for all types of makeup, so you’ll still have to buy regular brushes for your powder formulas.

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04 TREND

Seeing gray hairs pop up for the first time can be unsettling, but when they begin to multiply and suddenly you’re trying everything imaginable to hide them, it can become infuriating. But what if you could delay that from happening? Turns out, a dietary deficiency in B vitamins may contribute to premature grays. According to a study published in the International Journal of Trichology, researchers discovered that those with lower levels of vitamin B12 and B7 (biotin) were more likely to develop gray hair at an earlier age. The study was small, so more research is needed to ensure consistent results, but nonetheless, it’s another reason to take your daily vitamins.

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ANDREAS KUEHN/GETTY IMAGES

THE NEW CULPRIT B E H I N D G R AY H A I R I S SU R P R I S I N G

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06 TREND

T H E ‘80 S CA L L E D: SC RU N C H I E S ARE MAKING A C O M E BAC K

05 TREND

FAC I A L YO GA I S N ’ T J U ST A G I M M I C K According to a study conducted at Northwestern University in partnership with Gary Sikorski, creator of Happy Face Yoga, women ages 40 to 65 with mild-to-moderate sagging skin looked nearly three years younger after five months of performing facial yoga. The one-minute facial exercises were conducted every day for eight weeks, and then every other day for the following 12 weeks. At the conclusion of the five-month period, dermatologists compared before-and after photos of the participants with no knowledge of which order the photos were taken in. As a result, the researchers are now making the claim that facial yoga can “rejuvenate the aging face, presumably by inducing underlying muscle growth,” and it’s hard not to believe it.

The iconic ’80s staple is back in the beauty game as many brands are launching modern—and much more stylish—versions of the hair accessory we once loved.

Fashion bigwigs like Balenciaga and Mansur Gavriel have debuted their visions for the trend with fun and sophisticated looks that give the puffy cotton hair tie of your childhood a seriously chic makeover. Think fresh patterns and textures that rival every scrunchie you’ve seen before.

trend.

07 TREND

T H E M O ST M O D E R N T Y P E O F V I TA M I N C Beloved by dermatologists, aestheticians and beauty gurus alike, vitamin C is a skin care staple in any regimen if the goal is brighter, younger-looking skin.

Although we’re used to serums and creams, powders are the new formula on the scene, and it could be a better option. Vitamin C is more stable and less likely to degrade in powder form (you mix it into your other products) than other formulations because those products are typically made with water, which cause the antioxidant to break down. Expert tip: Do a patch test of the product before applying it to your entire face in case your skin is sensitive to it.

These types of powders can be very concentrated, so your skin may become more irritated than it would with a preformulated vitamin C product.

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08 TREND

N E U T R AC E U T I CA LS A R E TA K I N G OV E R

09 TREND

S H E E T M AS KS : N O LO N G E R J U ST FO R YOU R FAC E In South Korea, beauty shops dedicate entire sections of their stores to sheet masks (some are called patches), but they’re not just for the face—there are versions for everything from your neck to your feet, and there’s even one made just for your elbows. Now, thanks to the K-beauty craze that isn’t slowing down anytime soon, these fun, “full-body” masks are arriving stateside and touting a variety of different skin benefits, including hydrating, brightening, firming, exfoliating and more.

VOISIN/PHANIE/GETTY IMAGES

Neutraceuticals—vitamins, minerals, herbal supplements and some foods with healthboosting, disease-preventing or general medicinal properties— are popping up everywhere.

According to a report by Research and Markets, the global neutraceuticals market is growing rapidly and expected to be worth more than $285 billion by 2021. In the beauty space, these products—usually in the form of pills, powders and liquids—claim to do everything from treating hair loss to making skin look plumper. However, neutraceuticals lack the same stringent FDA regulation as conventional foods and pharmaceuticals, so it’s important to make sure you educate yourself on the ingredients in them and/or speak to your doctor before making them part of your daily routine.

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trend.

10 TREND

AT- H O M E H A I R R E M OVA L D E V I C E S GET AN UPGRADE For decades, women have turned to hair removal methods like waxing and shaving to get rid of unwanted peach fuzz on their upper lips, cheeks and foreheads.

However, newer practices employ the latest technology in compact, easy-to-use devices that effectively remove hair in the comfort of your own home without any pain or irritation, and positive reviews are spreading like wildfire. Plus, women are more product-savvy now than ever before, so they’re also educated on the additional benefits of facial hair removal, such as baby-soft skin and better makeup application, which make these products must-haves.

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mane

SMITH COLLECTION/GETTY IMAGES

Need some inspiration for your next salon visit? These are the hottest hairstyles making the rounds in Hollywood.

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01

CHIC BOBS

INVISION/AP/REX/SHUTTERSTOCK; BRIAN DE RIVERA SIMON/GETTY IMAGES; MATT BARON/REX/SHUTTERSTOCK; MEDIAPUNCH/REX/SHUTTERSTOCK; ANDREA RAFFIN/SHUTTERSTOCK; JB LACROIX/GETTY IMAGES

LU CY H A L E

WISPY BANGS

02

G O L D I E H AW N

style.

S H O RT Y E T H I G H - I M PAC T Dove hairstylist Cynthia Alvarez says bobs have made a comeback and are here to stay for a while. “They’re great because you can customize them to your face shape.

For example, a bob with sideswept bangs is great for round faces, and square faces look chic with layered bobs that hit at the jawline to show off their bone structure.”

R AC H E L M CA DA M S

NINA DOBREV

F L AT T E R I N G , N O M AT T E R YO U R A G E “Wispy bangs are trending because they help emphasize the eyes,” says celebrity hairstylist Arsen Gurgov. “They can work on just about anyone regardless of their hair color or length because they help to create the ideal face shape, which is oval. They can also make a big difference when you’re looking to cover lines on your forehead.”

PENÉLOPE CRUZ

ZOOEY DESCHANEL

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C A M I L A A LV E S

HIGH PONIES

04

ASHLEY GRAHAM

Celebrity hairstylist Joel Warren says more A-listers are embracing their natural texture while also defining it. “Celebrities are setting the trends and showing their fans how natural shapes and styles can express individuality and femininity,” he adds. “It’s also a look that can be pulled off with short or long hair.”

K E R R Y WA S H I N G T O N

Z E N D AYA

ANYTHING BUT BASIC “Ponytails have the ability to transform a person like no other hairstyle,” says Alvarez.

“You can wear them voluminous, basic or braided, or even half up, half down. You can also pull a few face-framing pieces out in the front to keep the style cool and easy. And if your hair is too short, adding extensions can help you achieve the look in minutes.”

JENNIFER LOPEZ

REESE WITHERSPOON

CINDY ORD/GETTY IMAGES; AMY GRAVES/GETTY IMAGES; INVISION/AP/REX/SHUTTERSTOCK; STEVEN FERDMAN/ REX/SHUTTERSTOCK; MATT BARON/REX/SHUTTERSTOCK; INVISION/AP/REX/SHUTTERSTOCK

03

NATURAL TEXTURE

E F F O R T L E S S LY F E M I N I N E

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style.

05

PRETTY PLAITS

BROADIMAGE/REX/SHUTTERSTOCK; CHELSEA LAUREN/VARIETY/REX/SHUTTERSTOCK; JB LACROIX/GETTY IMAGES; JEFF SPICER/GETTY IMAGES; BROADIMAGE/REX/SHUTTERSTOCK; GUILLAUME COLLET/SIPA/REX/SHUTTERSTOCK

OLIVIA CULPO

SLICKED BACK

06

RIHANNA

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F U N A N D V E R S AT I L E Braids continue to trend year after year. “I believe they’ve been made even more popular recently by the show Game of Thrones,” says Gurgov. “Braids are incredibly versatile and can run the gamut from glamorous to casual. I personally love a French braid on someone with long, highlighted hair because of the dimensionality.”

ELIZABETH OLSEN

OLIVIA MUNN

FA S H I O N - F O R WA R D S TAT E M E N T Hair that’s perfectly swept back off of the face is one of the hottest red-carpet styles.

“To master this look, it’s important to use lightweight styling products so your hair has strong hold, but isn’t too weighed down,” says Warren. Another expert tip: Choose a part that flatters your face shape because your face will be on full display.

KRISTEN BELL

KRISTEN WIIG

2/14/18 3:02 PM

CRACKING THE CODE

The eyes have it,

and playing up your one-of-a-kind pair with the right shades for your eye color couldn’t be easier. The first step to transforming your gaze: a trip back to the classroom. “The secret to making your eyes pop lies in a tool you may remember from art class,” says celebrity makeup artist Michael Patterson.

Enter: the color wheel.

“Basic color theory states that the colors located directly across from each other on the wheel (like blue and orange, for example) create a high contrast when placed next to each other, which makes them pop,” says Patterson.

“These are called complementary colors.”

Next comes the fun part: finding which colors— both on your lids and lips—pair best with your eyes to let them take center stage.

CO OL L OR OR Written by D A N I E L L E F O N TA N A

S T O R I E S

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makeup.

IF YOUR EYES ARE

B R OW N You’re in luck. Because brown is a mix of all of the primary colors (you won’t actually find it on the color wheel), brown eyes are the most neutral and the easiest to enhance with makeup.

ON THE EYES

ROYAL TREATMENT Celebrity makeup artist Aliana Lopez says jewel tones deliver a picture-perfect contrast against brown eyes, as seen here on Emily Ratajkowski.

“You can’t go wrong using burnt oranges, emerald greens or sapphire blues as a light wash of color or the focal point in a bold smoky eye.”

SMOKE SHOW Gray and silver tones instantly brighten dark brown eyes and create the illusion that they’re larger and wide-awake.

“Try mixing different shades of gray together and pressing them into your lash line and lids,” says celebrity makeup artist Katey Denno.

EYE-POPPING PURPLE

EXPERT TIP It may sound counterintuitive, but Lopez says those with brown eyes should stay away from

“Purple shades bring out the depth and dimension of brown eyes,” says celebrity makeup artist Courtney Hart. For fair skin tones, try lavender and mauve shades; deeper skin tones pair well with richer hues like plum and eggplant.

using black as a primary color.

STEVE GRANITZ/GETTY IMAGES

“Try a simple navy liner on your upper lash line instead,” adds Hart. “It’s simple and sleek, but so striking.”

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ON THE LIPS

UNCORKED Berry-inspired and winecolored shades allow your eyes to remain the focal point—just be sure they are cool-toned (look for orange tones in your deep reds) to balance out the natural warmth in the brown.

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makeup.

IF YOUR EYES ARE

GREEN OR H A Z E L You should know they can slightly shift in color depending on what color makeup you’re wearing.

ON THE EYES

BLUE CRUSH Blue and purple shadows with cool undertones will instantly make hazel eyes pop. Concentrate the color near your lash line for the most eye-catching effect. For a striking nighttime look, take a cue from Jenna Dewan Tatum (shown here) and apply the shadow around your entire eye.

FIRED UP Because red is green’s main complementary color, it can deliver out-of-this-world intensity against green eyes, but it can also look tacky if you’re not careful. Hart says to look for eye shadows with red undertones, like burgundy, copper and burnt reds, to put a spin on the classic smoky eye without going overboard.

GO FOR GOLD “There’s something about the golden warmth of bronze shades against green eyes that really makes them stand out,” says Hart. Neutral shades also intensify the green in your eyes and highlight the flecks of gold in one swipe.

COLOR CHAMELEON The same color-shifting rules apply on your pout: A swath of lipstick can intensify your eye color. Opt for a violet-red shade to create depth or a nude-coral hue for added vibrancy.

EXPERT TIP “If your eyes are irritated or have a tinge of yellow or red, use eye drops to help clarify them,” says Lopez. “Brighter

whites will emphasize the secondary colors in your eyes

and make your shadows look even better.”

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JASON LAVERIS/GETTY IMAGES

ON THE LIPS

2/14/18 3:04 PM

IF YOUR EYES ARE

BLUE Less is more. “Blue-eyed beauties can really hold their own when it comes to ‘no-makeup makeup,’” says Lopez, explaining that even the smallest amount of eye shadow will go a long way in emphasizing this eye color.

ON THE EYES

NAKED NEUTRALS As showcased here on Margot Robbie, Hart says taupe, medium-brown and beige shadows create a soft look that won’t overpower blue eyes and allows them to shine. Lopez says, “The contrast of a warm colors against a cool blue tone is the perfect match.” For a brighter daytime look, reach for peach and coral shades.

SEEING RED Because orange and red are opposite of blue on the color wheel, the orange tones in copper, gold and rust let blue eyes stand out.

PRECIOUS METALS Whether out on the town or at your desk, metallics are always a “go” for blue eyes. Bronze shades make them look more vivid, rose gold adds a subtle sheen and gray adds clarity.

EXPERT TIP To make the biggest impact on blue eyes, Lopez suggests using a dark brown or black eyeliner to trace your

waterline.“You can also never go wrong with a black, winged eyeliner.”

ON THE LIPS

MARC PIASECKI/GETTY IMAGES

LOUD MOUTH There are varied opinions when it comes to which lipsticks look best paired with blue eyes, but one thing is for sure: the bolder the better. “I love a ruby-red lipstick with blue eyes,” Lopez says, adding that pairing primary colors together will always make you look put-together in a pinch.

Another solid option: a bright, red-orange lip, which Patterson says is a surefire combination that keeps the focus on your baby blues.

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truth.

WHILE THE END GOAL OF BEING HEALTHIER AND MORE CONSCIENTIOUS IS ALWAYS A GOOD ONE, THE “CLEAN” MOVEMENT ALSO BRINGS ABOUT A TON OF CONFUSION, ESPECIALLY IN THE WORLD OF BEAUTY. When it comes to skin care, we’re almost programmed to think the more burning, redness and peeling a product provides, the more it’s working. It may be set opinion, but one that aesthetician Tammy Fender says is “outdated.”

“Natural, pure ingredients can be effective ingredients.

You can heal, nourish, balance and improve skin through flowers, plants and food-grade ingredients. If you think botanicals aren’t powerful, you are missing out.”

DINA BELENKO PHOTOGRAPHY/GETTY IMAGES

Annie Jackson, COO at Credo—“clean beauty” stores that carry the Tammy Fender line, in addition to a number of brands—says that while it’s not exactly news that interest in natural products has grown over the past few years, there has been a more recent shift in beauty-obsessed shoppers who come in “seeking brands and products that have an overall holistic, healing position.” She’s also the first to admit that the buzzwords surrounding the clean movement can be confusing, and taking that first step to swap isn’t so easy. Here’s what to know before diving in.

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truth.

THE NEW ACTIVES

The Next in Eco-Chic Ingredients Annie Tevelin, founder of indie brand SkinOwl, says one of the biggest misunderstandings surrounding natural ingredients is that they aren’t “equal to their non-natural counterparts,” which she thinks couldn’t be further from the truth. “What’s cool about many of the big ingredients coming out right now is that there are plant-derived and bio-identical options, and yes, they’re considered actives, and yes, they work just as well,” she adds. Below, some of the trending ones experts think offer big-time benefits:

WHAT THEY ARE VEGETABLE-BASED HYDRATORS

PLANT OILS

ALL-STAR ANTIOXIDANTS + ESSENTIAL OILS

ALGAE

ANCIENT OILS

BIO-FERMENTATION

Various skin concerns

Cleaner manufacturing

Nyakio Kamoche Grieco, founder and formulator of beauty line Nyakio, which entered Ulta Beauty last year, predicts more “throwback” oils getting in on the trend.

“I think we’ll see more oils that have stood the test of time for centuries, as witnessed by the beautiful skin of the women who’ve traditionally embraced these natural ingredients in regions of Peru, China, India and Africa.”

In what’s more of a nod to the environment, according to Cornell, bio-fermentation is coming on very strong.

“This natural biologic manufacturing technique allows customized actives to be made in an eco-friendly way. No more smokestacks belching fire and brimstone; now it’s stainless steel kettles slowly percolating away, generating fewer toxic by-products and providing green phytochemical actives.”

WHAT THEY HELP WITH Dry skin, aging concerns Hydration is always big, and in Tevelin’s opinion, it’s probably the next “untapped” frontier for formulators who want to make use of natural options.

“Hyaluronic acid can now be derived from radishes. Much like the animal-derived version, it strongly binds to water and fills in wrinkles and fine lines, making it a no-brainer to hunt for the vegan alternative.”

Acne With regards to breakouts, Tevelin says pure plant oils, such as argan oil and marula oil, can do wonders for acne, as counterintuitive as putting oil on acneic skin might seem. “The days of stripping skin with salicylic acid and benzoyl peroxide are over—healing and calming the skin is paramount when combatting acne.”

Fender also adds that plant oils as an ingredient in any type of product, not just facial oils, have the ability to “rebalance and soothe” skin.

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Fighting free radicals + offering syntheticfree fragrance “There are some pretty amazing antioxidants coming out at the moment,” Tevelin says.

“Similarly, the use of essential oils taking the place of synthetic fragrances is remarkable. Getting a headache because of your perfume or product’s fragrance will soon be a thing of the past. I’m also seeing a big push for plant and fruit waters in skin care—banana milk and cactus water to name a few. It’s very exciting!”

Aging concerns According to Marc Cornell, vice president of innovation at Englewood Lab in Englewood, NJ, when looking for anti-aging options, you should consider algae. “One new type of red macro algae helps maintain the hydration state of the skin all day long and regulates skin’s homeostasis. Another new strain of bluegreen micro algae is sustainably harvested and purified. This cosmetic active is loaded with essential fatty acids, amino acids and antioxidants.”

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O3

O1

FELIX LAMMERS/FIGAROPHOTO/CONTOUR STYLE; DAVID TROOD/GETTY IMAGES; LISBETH HJORT/GETTY IMAGES; ADA SUMMER/GETTY IMAGES

MOST DEFINITELY

THE DOCS DISH DO YOU REALLY NEED TO GO NATURAL?

“Several natural ingredients can be effective when used properly,” says New York dermatologist Sejal K. Shah, MD. “Of course people often assume natural ingredients are without adverse effects, but that’s not true. You can have negative skin reactions to natural ingredients, even as severe as burns, so they should always be used with caution.”

O2

IT’S A MIX Every doctor we interviewed for this story agreed that, while the interest in natural ingredients is definitely huge right now, how to actually prescribe them for skin care benefits is not always so straightforward.

“In dermatology, there are many important skin care ingredients that are not necessarily ‘natural,’ but are usually derived from natural sources,” explains Studio City, CA dermatologist Gene Rubinstein, MD. “It’s a choice, but it’s more about getting guidance on which ingredients to look for and what’s actually going to work in your products.”

THEY DON’T HIT THE MARK

“I think the technology is actually going full tilt into nanotechnology, peptide technology, stem cells, growth factors, heparin sulfate analogs, delayed-release retinols, and other areas,” says Los Gatos, CA dermatologist Steven L. Swengel, MD. “I tell my patients that if they are looking for rapid, predictable results, they need to embrace technology, NOT focus on all-natural.”

O4

THERE’S A DARK SIDE

“Skin sensitivity problems can be escalated by the use of natural skin care products,” says Las Vegas plastic surgeon Mary Herte, MD. “Botanicals can cause allergic responses, and there’s an unreliable level of activity of the active ingredients. ‘Chemical’ skin care products are more uniform, have accurate, reproducible formulas, contain the readily available form of the ingredient, and do not include the parts of plants that may cause reactivity.”

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influencers.

SOCIALcues INFLUENCERS’ BEST BEAUTY TIPS

RM Y SILBE LINDSA silb

AN

y @lindsa

Q: What’s your best beauty hack for traveling?

A: People tend to waste unnecessary space in their makeup bags by packing full-size products. Instead, put your eye cream, foundation, moisturizer, and any other liquids you need, into contact lens cases. I promise you’ll have enough product to last you two weeks. The tiny tubs store way more than you think!

KATYA BYCHKOVA

@stylesprinter

Q: Does using too many masks damage your skin?

A: I’m currently doing a 365 Masks Challenge where I test one mask a day for a year, so I get this question a lot.

I always say that if you know the active ingredients in the mask, you’ll be fine. Start with hydrating masks and move toward brightening and lifting ones. I recommend also applying one clarifying mask per week and adding in under-eye and lip masks when you need them.

Q: What are your style tips for wearing braids?

A ZZEI LAUREN M zei laurenmaz

@

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A: Master a few of the most popular types of braids (the French braid, fishtail and Dutch braid) and make sure they start out tight. Then, give the braid volume by gently pulling both sides apart to create a looser, tousled look. For extra volume and length, I add clip-in extensions to my hair.

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If tried-and -t skin, hair a rue nd makeup tip s you’re sear are what ching for, these in flu have you encers covered.

Q: How do you get your curls to hold?

A: Instead of using a curling iron, I actually use a straightening iron to curl my hair.

For me, it’s an easy way to smooth out my hair, while also styling it. I also find that curls have more staying power when they’re done this way. Once you get the hang of it, it’s super simple and you’ll never go back.

ARSHIA MOORJAN I

@arshiamoorjani

Q: How do you keep your brows full and shaped?

MOROSO ALYSSA Ay it

@publyss

A: I used to fill in my brows using a very dark pencil, which didn’t look very natural, but I recently made the switch to using a much lighter pencil, and it was life-changing! Now my brows look very full, but not “overdone!”

Q: How do you keep your skin clear and healthy?

A: The biggest thing I can recommend is to hold a seasonal routine. Similar to vitamins, skin care products do not magically work in one day and you should give them a shot for at least two weeks. If you live somewhere with all four seasons, your routine should be updated as the months change, which will dramatically help your skin. You can also incorporate facials into your routine for an extra glow.

GABRIELLA MICHI

@brokersandbag

s

N

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VERA CASAGRAN

@veracasagrande

Q: What’s your secret to getting a model smile?

DE

A: As a commercial model and actress, I’ve had a lot of trial and error; however, I think the secret lies in a healthy routine! A great teeth whitener helps me feel super confident, and overall wellness is important, too. I try to eat healthy and sweat in the gym or at a yoga class to maintain a great glow.

URINO KATIE ST style h

@the12is

Q: How do you protect your hair from breakage?

A: Lack of moisture can be a big cause of breakage and split ends, so I use hydrating oils and masks regularly. I’ve also traded in my regular towels for microfiber ones because hair is most vulnerable when it’s wet and microfiber is gentler. Sleeping on a silk pillowcase instead of a cotton one is easier on your hair as well.

ADA A ESP a C N A BI espad ca

@bian

Q: How do you get the perfect curl on your lashes?

A: To achieve extra-curly lashes, I heat up my eyelash curler with my blow dryer for a few seconds before curling them. For extra glam, I flip my eyelash curler upside down and curl my bottom lashes as well.

LARA EURD

@prettyconn

OLIAN

ected

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influencers.

Q: How do you keep your skin so smooth and glowy?

A: Using a great moisturizer is crucial, but other products are just as important. I use cleansers that don’t strip my skin, and I alternate between physical exfoliants (scrubs) and chemical exfoliants (acids), which I usually apply at night.

Q: How do you keep your hair color so fresh and natural-looking?

CH

INAE A @chinaea LEXANDER lexander

Q: How do you combat your melasma?

A: I like to get touch-ups every season to keep my color fresh. I get highlights on the face-framing pieces and an ombré effect on the rest. My hair is naturally straight, but I love to style it curly because it makes the highlighted pieces stand out!

A: Melasma is an extremely common skin condition primarily seen in young women. It is patchy, brownish hyperpigmentation of the face, most commonly affecting the forehead, cheeks, nose and upper lip.

Tired of my faux ’stache, my solution has been to wear a zinc mustache whenever I’m at the pool or beach.

Q: How do you maintain such youthful-looking skin?

A: I take this question as a huge compliment because I did a lot of damage to my skin when I was younger and obsessed with tanning—I’ve spent most of my adult life making up for it.

These days, I don’t go in the sun without SPF 50 all over. I’m also a huge believer in the power of hyaluronic acid, so I use lots of serums and creams with it, and that’s made a big difference.

M

ARIL @the_ YN HUCE K lunar_ phase

Q: What beauty products do you pack when you travel?

EMILY MEN @emilymen

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A: It is so important to keep your skin hydrated when you’re flying because airplane air is very dry, so I always have moisturizer and hydrating spray handy. One of my favorite things to do is wear a hydrating mask on the plane, especially if it’s a long flight!

SPF is essential on any trip, too, because the number-one cause of aging is harmful UV rays.

BIANCA JADE

@mizzfit_bianca

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beauty sabotage Written by E L I S E M I N T O N TA B I N

BEEMORE/GETTY IMAGES

Be 8 Ways You Could Ruining Your Skin’s Health Without Realizing It

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skin care.

You slather your skin in creams, douse it with serums and even go out of your way to protect it from the sun. But despite your best efforts, what you may or may not be doing to take care of your skin could actually be working against you. To know what is really wreaking havoc on your skin, take cues from what the experts say—their answers may shock you.

Eating too much sugar Washing with the wrong cleanser

Popping your pimples the wrong way

O1

Why it’s harmful: Believe it or not, one thing you should never wash your face (or body) with is soap. Washing with a true soap, as opposed to a cleanser made specifically for the skin, can strip it of its natural oils and throw off its pH, leaving it tight and dry.

“Plus, soap never rinses clean off of the skin, so it suffocates it,” says celebrity aesthetician Susan Ciminelli. “There is a myriad of cleansers available, and many have specific uses. Some, like those for acne, are highly exfoliating and contain antibacterials that can be harmful if your skin is not prone to acne,” explains Paradise Valley, AZ dermatologist Susan Van Dyke, MD. On the flip side, cleansers with rich formulations can be too much for some skin types and end up clogging pores.

Damage control: First, have an

expert assess your skin to help you determine which type of cleanser (and the ingredients it should contain) you should be using.

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O2

Why it’s harmful: We know the feeling of having a monster-size zit staring back at you in the mirror and resisting the urge to pop it. But if you’re not extracting the contents of a pimple properly, you can actually do more harm than good. Not only are you spreading bacteria to clean and healthy pores by improperly popping, but you’re also upping the risk of hyperpigmentation by damaging the surface of your skin.

O3

Why it’s harmful: It’s common knowledge that sugar does nothing good for your body. But what it does to your skin is just as destructive.

When sugar is consumed (this is more so the case with white and processed sugars, as opposed to natural sugars found in fruits), a chain reaction occurs that results in inflammation, a breakdown of healthy collagen and even sagging skin. “Too much sugar damages the cells and causes premature aging,” says New York facial plastic surgeon Jennifer Levine, MD. “While it’s unclear as to how much consumption is necessary to lead to skin damage, we know refined sugars are more harmful than other carbohydrates, as they tend to have a greater effect on insulin levels.”

Damage control: Cutting the sweet

Damage control: If you can get to

a professional to extract the blemish, that’s always your best bet. But if that isn’t possible, use a drying lotion or spot treatment for a few days to calm the breakout—anything with salicylic acid and calamine will work best.

stuff out of your diet entirely is the best way to limit sugar-induced aging, but breaking the habit may be difficult. Try cutting down on the amount of sugar you eat (the FDA recommends that no more than 10 percent of your daily calories come from added sugars) and opt for an effective anti-glycation skin-care product that’s rich in antioxidants, which will protect your skin.

Being exposed to secondhand smoke

O4

Why it’s harmful: Smoke and the act of smoking are beyond detrimental to your skin. Not only is smoke filled with harmful chemicals like nicotine, tar, nitric oxide and carbon monoxide, but it also ruins collagen levels internally. “Secondhand smoke affects the skin greatly because collagen-destroying enzymes (MMPs) ramp up when exposed to it, causing increased wrinkling and visible aging,” says celebrity aesthetician Renée Rouleau.

Damage control: The best way

to save your skin from the effects of smoke is avoiding it altogether, but the second best thing you can do is load up on antioxidants (vitamins A, C and E, as well as substances like beta-carotene and lycopene), which can form a barrier of sorts on your skin to reduce the amount of free-radical damage.

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skin care.

Regularly skipping sunscreen Overexfoliating your skin

O6 Never washing your makeup brushes

O5

Why it’s harmful: Makeup brushes are a breeding ground for bacteria that lingers if it’s not removed. “They pick up the dirt, oil and bacteria that are constantly residing on your skin,” explains Dr. Van Dyke. “When your brush is soiled with dirt and oil, your makeup won’t go on as well and any powders you use will clump.”

Besides delivering poorly performing makeup onto your skin, dirty brushes can also be the culprit behind breakouts, clogged pores and blackheads.

Damage control: This is a simple problem to prevent and the solution is even easier—just wash your brushes! Cleanse the face brushes you use for foundation, concealer and blush at least a few times a week to limit breakouts. As far as eye makeup brushes go, you don’t have to wash them as frequently because there is less oil produced on your eyelids than your face.

But, these dirty brushes can also cause issues like milia to form on and around your eyelids.

Why it’s harmful: Failure to wear the right SPF every day— even if it’s cloudy or raining, or in the dead of winter—can destroy your skin without you even knowing it. “Not wearing the right SPF can accelerate signs of aging and increase your risk of skin cancer,” says Dr. Levine. There are two types of rays: UVA (the ones that cause aging) and UVB (they lead to burns). “You want a sunblock that contains ingredients that block against both (look for ‘broad-spectrum’ on the label),” explains Dr. Levine. “I also recommend that your sunblock contains both chemical and physical blocks—especially the one for your face.” Make sure it’s an SPF of at least 30, and higher if you spend a lot of time outside.

Damage control: No matter

the weather, you have to apply SPF daily—no ifs, ands or buts about it.

“As long as there is light coming from the sun, there are UV rays too,” says Dr. Van Dyke. By getting in the habit of using SPF 30 or more every day, two things are accomplished: a lifelong habit with benefits that slowly accumulate over decades, and a reduced risk that you will be caught unprotected from the sun.

“Remember the two-hour rule: If you are outside, reapply every two hours. If you are inside, always apply sunscreen 20 minutes before you head outdoors,” adds Dr. Van Dyke.

O8

Not cleansing your face after using eye makeup remover

O7

Why it’s harmful: This secret skin-destroyer is one you’ve probably never thought about because you assumed makeup removers leave skin fresh and clean. But, herein lies the truth: Many makeup removers contain oils that leave behind a residue, which can damage skin. “The oils in makeup removers are great for removing waterproof makeup and mascaras, but if left on your skin, they can irritate your eye area by clogging the pores and delicate eye structures,” says Dr. Levine.

Damage control: Once you’ve taken off all of your makeup, wash your face one last time with a good cleanser. “It’s important to cleanse your face after using a makeup remover to help remove any of the residual product that may be on your skin,” explains Dr. Van Dyke.

Why it’s harmful: There’s no denying that regularly exfoliating your skin provides a host of benefits—think blackhead prevention, even texture and less-visible dark spots. However, if you’re using a product that’s too abrasive for your skin or loading up on too many exfoliating agents at once, especially following a laser, microdermabrasion or a chemical peel, you can end up with skin that’s red, irritated and supersensitive. “I’ve noticed this trend when using skin-care products: if it’s not burning or stinging, it’s not working. And more is better!” says Rouleau.

“People are doing too many aggressive exfoliating treatments and actually injuring their skin.”

Damage control: “Exfoliating with abrasives is risky because you can cause microabrasions in your skin from applying too much force when using them,” explains Dr. Van Dyke, who recommends exfoliating with a fruit acid, like glycolic acid. “It gently loosens the dead cells by reducing their ‘stickiness.’ The goal of exfoliation is to remove dead cells, not disrupt the living cells.” If your skin has been overexfoliated and you need to get it back on track, stop using anything with an exfoliating agent and repair any damage with a light moisturizer.

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SAULHERRERA/GETTY IMAGES

pillow talk

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Could the cause of your breakouts be from something you would never have pegged as the culprit, like your pillowcase? The majority of us change our pillowcases about once a week, but that’s not frequent enough. “We perspire at night and release bacteria in the process,” explains Ciminelli. “Not changing your pillowcase often enough can cause breakouts. Ideally, you should be changing your pillowcase a few times a week.”

Try sleeping with a pillowcase infused with silver ions (these create a natural antimicrobial effect within the fabric) to reduce bacteria while you snooze.

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WHAT TO LOOK

Have you ever wondered if the beauty products you are using are strong enough? Or, perhaps a more unsettling question: Are your go-to ingredients even working at all?

BERND VOGEL/GETTY IMAGES

for ON A

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bottled.

PERCENTAGE POWER

“It’s not marketing hype; it’s a real thing. Percentages dictate how active or not active a product can be.”

The Lowdown on Labels

Because ingredient statements are ordered starting with the highest concentration to the lowest, it seems like it should be something rather easy to decipher. But then there is the whole prescription-versus-overthe-counter scenario, and if that wasn’t confusing enough, that is further broken down into the two groups of active and inactive ingredients. “It can be difficult to discern the actual concentration of ingredients, as there are no requirements to include exact percentages—the exception being active ingredients for cosmetics that are also actually over-the-counter drug products [things like sunscreen and retinol, for example],” cosmetic chemist Kelly Dobos explains. The most simplified solution to find what you want: Look for products that have the active ingredients—the ones that can improve your skin—at the top of the ingredient list.

label How Product Strengths Really Work

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Simply put, percentages are listed to explain the amount of active ingredients in a particular product. “It’s not marketing hype; it’s a real thing. Percentages dictate how active or not active a product can be,” explains Hollywood, FL dermatologist Gary Goldfaden, MD. “For example, a vitamin C serum can have 12-percent vitamin C or a more aggressive serum may contain 17 percent. Not all customers can tolerate high percentages of aggressive ingredients, so there are choices in the marketplace.”

Dobos points out that a brand doesn’t necessarily have to list the percentage, but chances are, if a product really does have a higher level of actives, they will most likely want to promote it. “The best example is probably hydroquinone,” says Prospect, KY dermatologist Tami Buss Cassis, MD. “Over-the-counter hydroquinone is only 2 percent, but prescription-strength is 4 percent. For people who are really working on brown spots, I recommend not wasting the money on the 2 percent and to go for the prescription-strength.”

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Still confused?

These four tips can help you decipher a label and decode what is working for you.

01

Know your ingredients.

02

Ingredient lists should be somewhat short.

Doing some homework can help make sure you are using products to treat whatever skin concerns you have. “Understand which ingredients have which properties,” says celebrity aesthetician Dangene, who adds that there are easily understandable lists online. “Likewise, knowing the difference between an active and a filler will make you much more knowledgeable about what you are buying.”

If you are looking at a long list, chances are you are looking at fillers and ingredients that won’t do much to improve your skin.

“A good rule of thumb is to stay clear of artificial fragrances, colors, mineral oil, alcohols and sulfates,” says Dr. Goldfaden.

4 WAYS

03

TO

Certain ingredients do certain things, and they do them rather quickly. Retinol, for example, will most likely make your skin red at first, but if you aren’t seeing its anti-aging benefits—smaller pores and more radiant skin—pretty soon after that, something probably isn’t working for you.

Of course, everyone’s skin is different, but most experts agree that an ingredient like benzoyl peroxide will really only take two to three weeks to see results; if you don’t see them, it’s probably time to try something else (or something stronger).

SUPERCHARGED

Skin Care Tips Is your skin care not living up to its promises? Before you place blame on the products, give these six skin care tips a try:

determine

IF YOUR PRODUCTS ARE

working

04

The product has to contain

the ingredient that works for the purpose you are trying to achieve (anti-aging, for example). “If they don’t, forget it,” says Dr. Cassis.

01 STORE YOUR PRODUCTS PROPERLY “A tray of products in your bathroom or bedroom can look nice, but it’s not always so great for what’s inside the bottle,” says celebrity aesthetician Renée Rouleau.

“Antioxidants and plant extracts, in particular, do better when they aren’t exposed to direct sunlight, so I recommend putting all of your skin care in a cool, dark place.”

ADA SUMMER/GETTY IMAGES

Your skin will give you a sign.

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bottled.

Test-Run Rules

What makes

A N ACT I V E A N ACT I V E

No matter what kind of product you are using or what the percentage of the active ingredient is, Rouleau recommends always doing a patch test, especially if you are using stronger ingredients or have sensitive skin. “Apply the product to a small corner of your face and wait 24 hours.

If you have a negative reaction, it’s not a good product for you.”

According to Rouleau, the FDA approves active ingredients for an exact function.

“It can get a little confusing, but if a product has an active ingredient, it has to say so on the packaging,” she says. Dr. Goldfaden adds, “You can look at active ingredients as being in the product to deliver a result. The inactive ingredients exist to help deliver the active ingredients, and they also help to stabilize the product and deliver hydration, fragrance and color. For example, in a moisturizer, retinol could be the active ingredient and emulsified wax, or even glycerin, could be the inactive.”

Active Makes the product work; what makes the claims come true. “With regard to over-the-

counter products, active ingredients have pharmacological activity, treat or prevent disease, or affect the structure of the skin, and these ingredients have substantiated results based on efficacy testing standards or historical data,” Dobos says.

Ones to look for: Sunscreen, retinol/vitamin A, benzoyl peroxide, and hydroquinone (and look for them further up on the ingredient list)

Inactive The fillers and emollients that hold the active

ingredients together; the delivery system of the actual product.

Ones to look for: Fragrances, coloring agents, waxes, petroleum, and glycerin (common ones, but not limited to)

02 APPLY TO DAMP SKIN According to Dangene, skin care is always more effective if your face is steamy-damp when you apply product, as it helps drive it deeper into the skin. Rouleau adds, “Your skin is 10 times more permeable when it’s damp.”

03 EXFOLIATE Dead skin cells can really stand in the way of how well ingredients are able to penetrate your skin.

“Exfoliation will always allow other skin care products, whether it’s a serum, treatment, moisturizer or pretty much anything, to be absorbed more thoroughly,” Dr. Goldfaden says.

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04 T WEAK, DON’T TOSS

05 TRY A TREATMENT

06 USE RETINOIDS REGUL ARLY

When you start to feel your routine isn’t giving you the glow you need, Dr. Cassis says it may be time to make some modifications, but don’t go overboard.

“You don’t need to toss everything out; just switch out one or two products and see what happens.”

Most doctors will agree it’s a good idea to get an in-office chemical peel and/or a laser treatment to help with brown spots and wrinkles and really leave skin looking its best.

“Having various strengths of a retinoid is important,” says Dr. Cassis. “When the weather is cold and dry, decrease the strength; when it is warm and humid, increase the strength.

So many people stop using retinoids in the summer because they are in the sun more—that is a huge mistake.”

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THE ACID ANTIDOTE

Acids can be the key to getting better-looking skin, fast. But, finding one that’s compatible with your skin is the secret to good results. If yours is sun-damaged and rough, opt for glycolic acid to encourage new cell turnover. To curb signs of aging, try retinoic acid. For plumping, turn to hyaluronic acid, and to stop breakouts in their tracks, look no further than salicylic acid to break up what’s been clogging your pores.

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VITAMIN BOOST

Among skin care enthusiasts and those in the know, vitamin C has long been a staple.

Now, new data shows that the secret is out.

Pinterest unveiled its top beauty trends for 2018 using data gathered from more than 2 billion pins and 48 million beauty pinners, and it turns out, vitamin C has beat out all others as the ingredient everyone is searching for right now. In fact, year over year, search volume for it has increased more than 3,000 percent.

effective I N G R E D I E N TS

Boring products that don’t deliver results are long gone.

The newest wave of potent problem-solvers are the future.

HECKMANNOLEG/GETTY IMAGES

01

THE FUTURE OF SKIN CARE

A new technology recently purchased by Shiseido has the potential to change everything we know about anti-aging. Known now only as a second-skin technology, which is described as “a breathable, flexible and nearly invisible artificial skin” according to the company, the material was created to mimic youthful skin. When rubbed onto the skin, it dries as a clear film that instantly conceals any wrinkles and lifts any sagging. Translation: Any product that contains this technology will help turn back the clock in seconds.

The product pages that follow have been underwritten.

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Retinol + Hydration The best of both worlds.

NEW RoC® RETINOL

New

CORREXION® MAX Daily Hydration Crème Visibly reduces fine lines and wrinkles, while also deeply

© Johnson & Johnson Consumer Inc. 2018

hydrating your skin.

Methods, Not Miracles

™

FA C E | C R E A M

ROC

®

RETINOL CORREXION® MAX DAILY HYDRATION CRÈME

Multitasking skin care products that let you tackle several concerns at once are not only convenient—let’s be honest, no one really has time to apply 10 steps—but also effective. This retinol-infused treatment does just that, diminishing dryness and reducing the appearance of fine lines and wrinkles with one potent formula. The bonus: Its powerful moisturizing effect leaves skin hydrated for 24 hours.

01 Why the company

what the editors say “If dry skin and wrinkles are two of your biggest skin concerns, look no further than this double-duty wonder cream.”

created it: To give

women a great retinol product that would leave skin as hydrated as a moisturizer.

02 What it is: An intensive, daily-use cream that helps reduce the look of lines and wrinkles while keeping skin hydrated for 24 hours.

pair

03 How to use it: Apply to your face and neck once a day. Wear SPF 15 or higher during the day while using this product.

WITH

RETINOL CORREXION® Eye Cream, a nongreasy cream that helps reduce the appearance of dark circles, puffiness and crow’s-feet.

W H E R E TO B U Y RETINOL CORREXION® MAX DAILY HYDRATION CRÈME , $ 2 2.99

rocskincare.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Deeply hydrating skin and minimizing wrinkles

Retinol and hyaluronic acid

Sulfates, parabens or phthalates

Rich cream

Floral

2/15/18 11:09 AM

NEW

TRI-THERAPY LIFTING SERUM

100% 97% 97%

saw an improvement in firmness reported plumper, volumized skin saw improvement in fine lines

To learn more or find a physician near you, visit neostrata.com *Clinical grading improvements on texture, firmness, hyperpigmentation, fine lines/wrinkles N=30, 40-60 yr females applied twice daily with SPF Moisturizer. 0, 4, 8, 12 weeks. Data on file, NeoStrata Co., Inc.

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2/16/18 11:28 AM

FA C E | S E R U M

NEOSTRATA

SKIN ACTIVE TRI-THERAPY LIFTING SERUM

Gravity, facial expressions and environmental aggressors all cause skin to age prematurely, contributing to dry skin, pigmentation and facial laxity. This supercharged serum helps address these often-hard-to-treat skin issues with ingredients formulated to volumize and sculpt the skin, filling the look of deep wrinkles and improving the appearance of laxity.

what the editors say

01 Why the company created it: For more than

40 years, NeoStrata has been committed to skin health and regeneration.

This latest introduction helps further revolutionize physician-grade skin care.

“It’s hard to find a topical product that actually works to improve the look of slack skin. This serum successfully does it.”

02 What it is: A potent serum that combines a proprietary triple anti-aging complex of Aminofil, gluconolactone and hyaluronic acid.

03 How to use it: In the morning and evening, apply three to five drops to your skin after cleansing and follow with moisturizer.

STAR INGREDIENT

Aminofil ® This patented amino acid derivative helps reinforce the skin’s matrix and target hyaluronic acid to volumize, plump and firm.

W H E R E TO B U Y S K I N ACT I V E TRI-THERAPY LIFTING S E RU M , $ 1 0 0

neostrata.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Volumizing, smoothing and renewing skin tone

Aminofil, hyaluronic acid and gluconolactone

Alcohol, oils or parabens

Lightweight serum

Light and crisp

2/15/18 11:28 AM

FA C E | C R E A M

DERMELECT COSMECEUTICALS ®

GET LIFTED INSTANT FACE LIFT

What if your skin could look as glowy and taut as it does the moment you remove a face mask? Brimming with advanced peptides and the natural hydrating and tightening properties of Manuka honey and egg whites, this effective treatment is designed to do just that. Use it wherever you need an instant “lift”—your face, jowls, neck or décolleté—for a youth boost no one will guess is anything but natural.

01 Why the company created it: For a treatment

what the editors say

reminiscent of at-home egg-and-honey facials, but supercharged with advanced ingredients to provide extra firming and hydrating benefits.

“Perfect for everyday wear or as a primer of sorts underneath makeup, this silky formula works wonders on wrinkles and sagging skin. You’ll never go back!”

pair

02 What it is: An advanced anti-aging complex that instantly firms skin and smooths lines and pores.

WITH

Microfacial Exfoliating Masque, a rich, creamy formula featuring kaolin clay and coconut and avocado oils to achieve an instant glow.

03 How to use it: After cleansing, apply a thin layer to dry skin. Allow to absorb.

Recommended for daily use.

W H E R E TO B U Y G E T L I F T E D I N STA N T FAC E L I F T, $4 4

dermelect.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Instantly firming skin and boosting hydration

Manuka honey and SepiLift multipeptides

Sulfates, parabens or phthalates

Light and silky

Sweet

2/16/18 2:23 PM

“Dermelect’s treatments put the focus on you as you experience change.

Innovative solutions, expertly formulated, to provide real results.”

SKIN STRATEGY

“Rather than boxing women into a skin type, we take the guesswork out by creating all-inclusive treatments made with a blend of high-performance ingredients.”

JODI & AMOS LAVIAN

FOUNDERS, DERMELECT COSMECEUTICALS

WHAT SETS YOUR BRAND APART?

EXPLAIN YOUR TAKE ON AGING.

“Dermelect skin care offers a luxurious and sophisticated range of universal, multitasking treatments that focus on key areas of concern. Cohesively formulated with peptides, vitamins, antioxidants, AHAs and retinoids, the ingredients are clearly defined on our packaging. Our mission is to surpass expectations and deliver achievable, high-performance results.”

“We encourage people to embrace aging gracefully and practice a ‘take me as I am’ acceptance of self! Looking and feeling beautiful is tantamount!”

WHAT ACCOMPLISHMENT ARE YOU MOST PROUD OF? “We introduced a new category to beauty: anti-aging nail care. Our nail treatments are so much more than your average polish.

Infused with the first protein peptide to ever be utilized in nail care, Dermelect provides a technological solution to damaged, hard-togrow nails, and paves the way to stronger and more naturally beautiful nails.”

WHAT IS YOUR BEAUTY MANTRA?

“Exfoliation. We use finely ground particles in our exfoliators to gently remove dead skin cells. You don’t need to end up all red for your products to be effective.”

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Redness Rehab Conceal + Correct, $38, dermelect.com “A universal crème that perfectly adapts to all skin types without a cakey residue.”

“Dabbing this on keeps lines around the lips at bay and keeps lipstick from feathering.

It’s a real life-saver.”

Smooth Upper Lip & Perioral Anti-Aging Treatment, $38, dermelect.com

“Confidence = Beauty. When you’re empowered with products that make you feel beautiful and confident in your own skin, then you own the keys to being fabulous!”

WHAT SKIN CARE STEP SHOULDN’T BE MISSED?

OUR BEAUTY MUST-HAVES

WHAT DO YOU THINK THE FUTURE OF BEAUTY HOLDS? “It’s all about being part of a community where we share our beauty questions, wants, needs, experiences and finds.

We’re all learning from each other. Those recommendations are driving beauty and leading us to make our decisions.”

“A strengthening base coat that delivers a natural pink hue to conceal nail imperfections.”

Makeover Ridge Filler (Base Coat), $18, ulta.com

2/14/18 4:54 PM

FA C E | M A S K

CO2LIFT

®

BY LUMISQUE

The best kind of glow is one that doesn’t depend on makeup. Harnessing the revitalizing power of carbon dioxide by infusing it into the skin, this multiuse mask—use it on your face, neck or hands—stimulates oxygen production to promote plumper skin and youthful radiance.

what the editors say “A monthly membership of $59.95 can deliver increased skin hydration of more than 100 percent. Talk about a good deal!”

“It is my new addiction and number-one in-office skin treatment!”

— Rancho Mirage, CA dermatologist Wendy Roberts, MD

02 What it is: A mask that infuses carbon dioxide into the skin, which floods the face with oxygen to brighten, tighten, hydrate and temporarily lift.

01 Why the company created it: To provide

a gentle yet effective treatment that not only treats the face, but also the eyes, neck and hands.

You get all of the beauty and none of the pain.

03 How to use it: Mix the packets together and apply immediately.

Start around your eyes and then continue onto your entire face and neck. Leave on for 45 minutes and then peel off to reveal glowing skin.

W H E R E TO B U Y C O 2L I F T ® , $ 8 5

CO2Lift.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Revealing brighter, more hydrated-looking skin

Gluconolactone, squalene and hydrolyzed collagen

Sulfates, parabens or fragrance

Creamy gel

Citrus

2/14/18 4:46 PM

FA C E | C R E A M

OBAGI MEDICAL RETIVANCE® SKIN REJUVENATING COMPLEX SUZANOBAGIMD

From the doctor-recommended, consumer-loved brand comes this multitasking, luxe treatment that checks all of the boxes when you’re looking to improve the appearance of aging skin: lines are visibly reduced, tone is evened out and texture is refined, all without aggravating sensitive skin.

01 Why the company created it:

Obagi Medical partnered with dermatologist Dr. Suzan Obagi to create a line of safe yet effective products that address the growing trends in the market and cater to ingredient-savvy consumers.

what the editors say “Even stubborn complexions will reap the benefits of this safe-for-every-skin-type cream that makes skin look more youthful.”

02 What it is: A powerful yet soothing cream designed to improve skin tone and texture and minimize the appearance of fine lines and wrinkles.

STAR INGREDIENT

03 How to use it: Apply three pumps to your face and massage gently into your skin in the evening.

retinaldehyde A vitamin-A precursor of retinoic acid that helps to improve the appearance of firmness and elasticity and reduce the look of fine lines and skin roughness.

LOCATE A PROVIDER R E T I VA N C E ® , $ 1 27

obagi.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Minimizing fine lines and visible signs of photoaging

Retinaldehyde and palmitoyl tripeptide-5

Sulfates, parabens or phthalates

Silky-smooth

None

2/15/18 11:29 AM

FA C E | C L E A N S E R

D. STOCKTON MD MICRONIZED BPO GEL CLEANSER 5%

Acne can be incredibly difficult to treat for many people, and the main ingredients in acne products, particularly salicylic acid and benzoyl peroxide, can aggravate skin. This gel-cream cleanser solves that problem. It features micronized BPO, the world’s first nonirritating form of benzoyl peroxide, so it can effectively fight bacteria that contributes to stubborn acne breakouts without upsetting your skin.

01 Why the company created it:

what the editors say

It is important that patients have a cheaper, OTC, nonirritating and effective alternative to topical antibiotics for treating acne.

“Some acne cleansers can be too harsh on the skin, but this one gets rid of all the dirt lingering inside your pores without causing any irritation.”

02 What it is: A daily cleanser formulated with 5 percent benzoyl peroxide to treat acne and prevent new blemishes from forming.

STAR INGREDIENT

micronized BPO

03 How to use it: Apply over wet face and work into lather.

Rinse with water and pat dry.

Can be used twice daily or as directed by a physician. If going outside, use sunscreen.

A benzoyl particle that allows for deeper penetration of the skin without irritation.

W H E R E TO B U Y M I C RO N I Z E D B P O G E L C L E A N S E R 5% , $ 24

dstocktonmd.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Treating acne and preventing new blemishes

Benzoyl peroxide 5%, aloe and hyaluronic acid

Sulfates, parabens, phthalates or fragrance

Gel-cream

None

2/14/18 4:58 PM

FA C E | S E R U M

EXUVIANCE

®

AF VITAMIN C20 SERUM CAPSULES

Boost your daily anti-aging skin care routine and experience the proven benefits of 20-percent vitamin C with these unique serum capsules. The powerful antioxidant—in the form of L-ascorbic acid—is known for its ability to support the skin’s natural collagen, improve skin firmness and smooth the look of wrinkles, as well as brighten spots for a more even, radiant complexion.

01 Why the company created it:

what the editors say

Vitamin C products are frequently formulated at ineffective or unstable levels with packaging that exposes the formula to light or air, which threatens its effectiveness and stability. These secure, single-use capsules limit exposure to these elements to ensure freshness.

“This is pretty much the perfect product to travel with—there’s never a mess and the formula targets almost everything.”

02 What it is: Single-use serum capsules that deliver a potent dose of vitamin C.

STAR INGREDIENT

vitamin C

03 How to use it: Apply the capsule’s serum onto clean skin before other steps in your routine.

Helps neutralize oxidative damage from everyday environmental exposure to decelerate signs of aging.

W H E R E TO B U Y A F V I TA M I N C 20 S E RU M CA PSU L E S, $69

exuviance.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Brightening and firming skin, and boosting radiance

Vitamin C (L-ascorbic acid) and AminoFil®

Sulfates, parabens, phthalates or fragrance

Serum capsules

None

Amino Acid

2/14/18 4:52 PM

FA C E | C R E A M

PHARMASKINCARE

®

ADVANCED SCIENCE MULTI-GLY SKIN REPAIR

When your skin is dry, irritated and laden with fine lines, reach for this powerful and luxurious cream that hydrates and calms skin for a more youthful look. The multitasking formula—a blend of organic extracts, glycolic acid, coQ10 and hydrocortisone—delivers an ideal combination of skin-perfecting ingredients.

01 Why the company created it: To

bring together nature’s powerful vitamins and antioxidants into a perfect blend that works to maintain skin health.

pair

what the editors say “High-performance ingredients tackle multiple skin concerns at once in this unique formula.”

02 What it is: A highly medicated cream that helps smooth the appearance of fine lines while temporarily relieving itchy, irritated skin.

WITH

03 How to use it:

Apply to clean skin daily or as needed.

Multi-Gly Eye and Lip Cream, which hydrates and nourishes skin for a lifted, toned, healthy feel.

W H E R E TO B U Y A DVA N C E D SC I E N C E M U LT I - G LY S K I N R E PA I R, $60

pharmaskincare.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Hydrating skin and soothing irritation

Glycolic acid, vitamins, coQ10 and hydrocortisone

Sulfates, parabens or phthalates

Thick cream

Floral

2/14/18 4:49 PM

FA C E | B R O W S E R U M

RAPIDLASH

®

RAPIDBROW® EYEBROW ENHANCING SERUM

The in-demand trend of big, bold, beautiful brows just got a lot easier to achieve thanks to this fast-acting, easy-to-use serum. The unique formula enhances, conditions, moisturizes and strengthens brows with what can only be described as a secret weapon—a proprietary mix of highly effective, fortifying ingredients such as essential proteins, vitamins and more.

what the editors say “It only takes two quick applications per day to put some ‘wow’ back in your brows in as little as two months.”

01 Why the company created it: To serve as

the sister product to the brand’s highly effective RapidLash® Eyelash Enhancing Serum.

02 What it is: A safe, clinically proven solution that works to improve the appearance of your eyebrows over time.

pair

03 How to use it: Apply with the mini brush twice a day—once in the morning and once in the evening—on clean, dry skin.

WITH

RapidLash®, the award-winning, clinical solution that boosts the look of your lashes.

W H E R E TO B U Y R A P I D B ROW ® E Y E B ROW E N H A N C I N G S E RU M , $4 9.9 5

cvs.com

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W H AT I T’S G O O D FO R

KEY INGREDIENT

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Improving the appearance of the eyebrows

The exclusive Hexatein®2 Complex

Parabens or fragrance

Serum with applicator

None

2/15/18 11:33 AM

powerful SO LU T I O N S

From no-joke ingredients to high-performing formulas, these skin and hair perfectors pack a punch.

SUNSCREEN STANDARD

CHRIS STEIN/GETTY IMAGES

If you aren’t so diligent about applying—or reapplying—sunscreen, consider this: The Skin Cancer Foundation advises you to apply 2 tablespoons (about the size of a golf ball or a 1-ounce shot glass) of sunscreen to exposed areas of your face and body, which equates to a nickel-size dollop on your face alone. So, if your sunscreen bottle is 8 ounces, it should only last you about eight full days of sun exposure.

The product pages that follow have been underwritten.

5 0 / newbeauty / B E A U T Y R E P O R T

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2/16/18 10:19 AM

THE HORMONE SOLUTION

Catering to the idea that no two skin types are identical, beauty products are now tapping into your hormonal cycle to better treat your stubborn skin conditions. While every brand is different, the majority are creating specific products to be used during each stage of your menstrual cycle, pregnancy or breastfeeding, and many have shown jaw-dropping results on those who suffer from adult acne.

ALL ABOUT HAIR

From new, ingredient-based advances in the fight against thinning hair— major improvements have been seen when a potent form of vitamin C is applied to the scalp—to breakthroughs in at-home gadgets, treating hair loss and thinning has never been so easy or effective than right now.

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2/16/18 8:47 AM

FA C E | S E R U M

IMAGE SKINCARE AGELESS TOTAL PURE HYALURONIC6 FILLER

“Fill in” fine lines and plump up skin on contact with this concentrated topical filler.

The physician-formulated product contains six forms of low and high molecular weight hyaluronic acid to enhance fullness and reshape facial contours as it delivers an immediate and noticeable skin-perfecting boost of hydration to the skin.

what the editors say

01 Why the company created it:

To offer a product that could plump your skin in seconds.

“Absorbs into skin super fast to leave it looking silky-smooth—it’s so good, you might not even need makeup.”

02 What it is: A works-foreveryone serum that rapidly smooths the appearance of fine lines, wrinkles and other skin imperfections.

pair

03 How to use it: Apply to clean skin morning and night. Can be added to serums and creams for an added moisture boost.

WITH

Vital C Hydrating Anti-Aging Serum, which brightens skin, supports collagen and protects skin against oxidative damage.

W H E R E TO B U Y AG E L E SS TOTA L 6 UR REE H HYA YALU LURO RON NIIC C6 PPU F I L L E R, $6 5

website.com imageskincare.com

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W H AT I T’S G O O D FO R

KEY INGREDIENT

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Plumping lines for enhanced fullness

Six time-released forms of hyaluronic acid

Parabens, mineral oils or artificial fragrance

Thick, gel-like serum

Citrusorange

2/14/18 4:52 PM

“We are a clinical skin care brand powered by safe, proven ingredients and smart botanicals for your healthiest skin ever.”

AGE-DEFYING APPROACH

“Whatever your skin’s challenge— sun damage, acne, aging, rosacea— we’ve been there and we’re here to help you Age Later.”

JANNA RONERT WHAT INSPIRED YOU TO CREATE IMAGE SKINCARE? “As an aesthetician struggling with rosacea, I couldn’t find a product that worked for my skin.

I created our first collection, Vital C, to soothe redness while hydrating skin and protecting it against oxidative damage. It features a groundbreaking form of vitamin C and is still our bestselling collection today.”

WHAT IS THE BIGGEST LESSON YOU’VE LEARNED IN THE INDUSTRY? “The beauty industry evolves very quickly and you need to keep innovating if you want to start trends.”

WHAT IS YOUR FAVORITE BEAUTY SPLURGE? “A spa day with a great facial peel and time to unwind. In today’s world, we tend to forget to slow down and our skin suffers from that. Taking time to relax is so important.”

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FOUNDER AND CEO, IMAGE SKINCARE

WHAT IS YOUR BRAND MANTRA? “Our tagline is Age Later. We believe in enjoying life and nourishing our skin with the help of professional and highperformance products, so we don’t have to worry about signs of aging.”

MY BEAUTY MUST-HAVES “This tinted lip balm infuses lips with hydration, and $1 of every sale goes to helping children.”

ORMEDIC Sheer Pink Lip Enhancement Complex, $19, imageskincare.com

WHAT IS YOUR ULTIMATE SECRET TO LOOKING YOUNGER? “Visit a professional. Whether it’s your aesthetician, dermatologist or plastic surgeon, they all have a tremendous amount of knowledge to help you achieve and maintain healthy, glowing skin.”

WHAT ACCOMPLISHMENT ARE YOU MOST PROUD OF SO FAR? “A few years ago, my husband [Dr. Marc Ronert, chairman of the Scientific Advisory Board for IMAGE Skincare] and I won the Ernst & Young Entrepreneur of the Year Award. This is something we are extremely proud of, as we started the brand in a small apartment in Texas.”

“I love being outside with my kids, and this high-performance sunscreen offers effective protection.”

PREVENTION+ Daily Ultimate Protection Moisturizer SPF 50, $39, imageskincare.com

“A smooth neck is the secret to youth, and this powerful cream targets sagging, loose skin and wrinkles.”

The MAX™ Stem Cell Neck Lift, $85, imageskincare.com

2/15/18 12:38 PM

FA C E | B R O W S E R U M

GRANDE COSMETICS GRANDEBROW BROW-ENHANCING SERUM

A set of runway-ready brows doesn’t have to be reserved for royalty or A-listers.

This miracle-working serum is brimming with antioxidants, vitamins and amino acids that work to fill in sparse areas and thicken up barely there brows in a few weeks time. Soon enough, you’ll be able to put your powders, pencils and stencils to rest for good.

what the editors say

01 Why the company created it: This product was

“Not even the damage done from overplucking and waxing for years can stop this serum from bringing back healthy, beautiful brows, and fast.”

designed to work specifically for the brows—it comes with an applicator brush to deliver just enough product to the natural shape of your brow.

02 What it is: A powerful brow-enhancing serum for fuller, better-looking brows.

03 How to use it: After cleansing and drying your face, apply the serum to the natural shape of your brows, concentrating on sparse and thinning areas.

Use once daily before bed.

pair WITH

GrandeLASH-MD, to make your lashes just as strong and long as your newfound brows.

W H E R E TO B U Y G R A N D E B ROW, $70

grandecosmetics.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Promoting fuller, bolder-looking brows

L-proline, hyaluronic acid and botanical extracts

Parabens

Serum with applicator

None

2/15/18 3:42 PM

“My ultimate anti-aging secret is hydration.

You have to keep yourself and your skin glowing. You’re only as old as you feel.”

ON THE FUTURE OF BEAUTY

“I see the future of beauty moving more toward advancements in skin care treatments and fillers.”

ALICIA GRANDE HOW DID YOU GET STARTED WITH YOUR BRAND?

WHAT IS YOUR BEAUTY MANTRA?

“When looking for guests for my radio show at a trade show in New York, I met a doctor who introduced me to a product that promoted longer, thicker, darker lashes.

After I tried it, I was amazed. I decided to try marketing it myself.

After acquiring, developing and producing the product, I promoted it on the radio and was completely unsuccessful. So I decided to try a new approach and purchased a small booth with a banner at a local trade show and sold it to salons and spas.

In one weekend, we sold out and I quadrupled my investment. I knew I had a winner!”

“Think glam, think fun! Bigger is always better!”

WHAT BRAND-RELATED ACCOMPLISHMENT ARE YOU MOST PROUD OF? “Grande Cosmetics has had many accomplishments, however I am very proud of our most recent award, the NewBeauty Beauty Choice Award 2017 for Must-Have Lash Strengthener for GrandeLASH-MD!”

CEO, GRANDE COSMETICS

WHAT’S YOUR TAKE ON AGING? “Work out, eat well and moisturize.

Apply a face mask once a week and use enhancing products like Grande Cosmetics to achieve your best you.”

“It’s a favorite for enhancing short or thinning lashes, and it restores the appearance of brittle lashes.”

GrandeLASH-MD, $65, grandecosmetics.com

“It gives your natural lips the appearance of fuller, more voluminous, more youthful lips in 30 days!”

GrandeLIPS, $27, grandecosmetics.com

WHAT’S YOUR SECRET TO STAYING IN SHAPE? “Eating well and going to the gym.

I personally enjoy the class I take at Orangetheory Fitness.”

WHAT DO YOU NEVER LEAVE THE HOUSE WITHOUT? “GrandeMASCARA and GrandeLIPS.”

BR3-Expert_GrandeCosmetics.indd 55

MY BEAUTY MUST-HAVES

“It is ideal for enhancing sparse or thinning brows, and it’s also helpful for misshapen or overplucked brows.”

GrandeBROW, $70, grandecosmetics.com

2/15/18 11:18 AM

FA C E | S E R U M

OSMOSIS SKINCARE STEMFACTOR

Reverse aging by rebuilding collagen and elastin with this revolutionary serum derived from adult human stem cells. Featuring the most clinically proven formula with advanced exosome technology, the delivery of more than 600 growth factors and skin proteins work synergistically to improve all aspects of skin damage and aging.

what the editors say “There’s a lot of science behind it, but to put it simply, this serum just makes your skin look more radiant and glowy.”

01 Why the company created it:

One of the key factors in aging skin is the loss of growth factors. This product helps empower a permanent change in the complexion by restoring skin to its optimal youthful activity.

02 What it is: A lightweight, oncology-friendly serum that inspires skin to “act younger” through the power of stem cells.

03 How to use it: Apply one to two pumps on clean skin morning and evening.

“This is the most exciting advancement in stem cell technology available in skin care today.”

—Founder, Ben Johnson, MD

W H E R E TO B U Y ST E M FACTO R, $ 140

osmosisskincare.com

BR3-Product_Osmosis.indd 56

W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Reversing signs of aging

Growth factors, collagen and exosomes

Sulfates, parabens, phthalates or fragrance

Serum

None

2/15/18 11:09 AM

“In the future, every service and procedure will be about restoring the remarkable capacity of the skin itself.”

HOLISTIC SHIFT

“I think the days of antibiotics, steroids and other harmful services are really dwindling. We now know that the holistic approach is not only gentler, but also the most effective.”

BEN JOHNSON, MD WHY DID YOU CREATE YOUR BRAND? “I wanted to change the direction of skin care from a ‘wounding and temporary plumping’ approach to a holistic, ‘empower the skin to permanently reverse aging’ approach.

The skin is a remarkable organ.

It operates flawlessly when given the right nutrients to fix itself.”

WHAT IS THE MOST VALUABLE LESSON YOU’VE LEARNED IN THE INDUSTRY? “Patience. I try to inspire physicians and skin care professionals to open their minds and let our results help them see the trust.”

WHAT IS YOUR ULTIMATE ANTIAGING SECRET? “If I had to pick one lifestyle-related solution, it would be finding joy every day in what you do.”

BR3-Expert_Osmosis.indd 57

CEO AND FOUNDER, OSMOSIS SKINCARE

WHAT IS THE BEST BEAUTY ADVICE YOU’VE EVER RECEIVED? “Most skin care ingredients have only a 2–5 percent penetration rate into the skin.

This advice was shocking to me at the time and it led me to explore the most powerful and effective product penetration strategies available so we could achieve long-term improvements in the skin.”

MY BEAUTY MUST-HAVES “This patented formula is clinically proven to increase elasticity by 110 percent.”

Catalyst AC-11 DNA Repair Serum, $130, osmosisskincare.com

“It’s an innovative water supplement that just makes the body feel better.”

HOW DO YOU DESCRIBE YOUR WELLNESS MANTRA?

Hormone Health Water, $40, osmosisskincare.com

“Beautiful skin comes from within.”

WHERE DO YOU SEE THE FUTURE OF BEAUTY? “It is trending toward holistic approaches that improve skin wellness. We are seeing a greater realization that burning the skin is only a temporary solution at best. No one is actually seeing age reversal in the wounding model and often they end up accelerating the aging process. This gets clearer with every passing decade.”

“This multitasking product focuses on repairing oxidative damage.”

Rescue Epidermal Repair Serum, $120, osmosisskincare.com

2/14/18 4:52 PM

FA C E | C R E A M

JAN MARINI SKIN RESEARCH MARINI LUMINATE FACE LOTION

Hyperpigmentation is one of the most common signs of aging that shows up in the form of dark spots, patchiness and uneven skin tone, and primarily results from years of sun damage. This highly concentrated, nonhydroquinone formula employs retinol and alpha-arbutin to help reduce the look of such discoloration, as well as fine lines and wrinkles, to help your skin reclaim its youthful radiance.

01 Why the company created it:

what the editors say

Hyperpigmentation, fine lines and wrinkles affect nearly everyone, but the concern over the prolonged use of hydroquinone has left consumers and medical professionals actively seeking effective, nonhydroquinone solutions like this one.

“The lightweight formula sinks right into skin and doesn’t disrupt your makeup application, all while delivering look-at-me results.”

BEFORE

02 What it is: A dynamic nonhydroquinone-based lotion with concentrated retinol that lightens the look of discoloration while simultaneously reducing the appearance of fine lines and wrinkles.

This woman was concerned with the hyperpigmentation present on her skin.

03 How to use it:

Apply sparingly over your entire face every other evening for the first one to two weeks. Then, slowly increase usage (as tolerated) to once or twice daily. If irritation occurs, decrease the frequency of application to allow your skin more time to acclimate.

AFTER After using Luminate for two months, as well as the Jan Marini Skin Care Management System, she noticed drastic results.

W H E R E TO B U Y LU M I N AT E FAC E LOT I O N , $98

janmarini.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

Lightening discoloration and reducing fine lines

Retinol, turmeric extract, nonapeptide-1, alpha-arbutin, hexylresorcinol, licorice root

Sulfates or parabens

Light cream

2/16/18 3:05 PM

“I believe we should all be entitled to use—or not use—any means available to look and feel as young and vital as possible.”

GLOW GETTER

”Regardless of someone’s personal philosophy, I find that everyone, at every age, wants glowing, healthylooking skin.”

JAN MARINI

FOUNDER & CHAIRMAN OF THE BOARD, JAN MARINI SKIN RESEARCH

HOW DID THE IDEA FOR YOUR BRAND COME TO BE? “I’ve been a product researcher for more than 40 years. Back in the 1980s, I was an early glycolic acid pioneer. That was the impetus to found my first skin care company, M.D. Formulations/ M.D. Forte. When that company was sold to Allergan in 1994, I founded Jan Marini Skin Research.”

WHAT IS THE BEST BEAUTY ADVICE YOU’VE EVER RECEIVED? “Wear sunscreen! The time of year and the weather don’t matter—wear sunscreen. It is not just a beauty issue, it’s a health issue.”

WHAT’S YOUR FAVORITE BEAUTY SPLURGE? “I’m a sucker for expensive mascara, in which the ads claim to make you look like you’re wearing falsies.

Next to that, I like IPL treatments and a great body massage.”

BR3-Expert_JanMarini.indd 59

WHAT IS YOUR ULTIMATE ANTI-AGING SECRET? “One word: resurfacing. With the right combination of resurfacing topicals, you can eliminate superficial skin imperfections to achieve skin that is as close to ‘flawless’ as possible.”

WHAT DO YOU BELIEVE THE FUTURE OF BEAUTY HOLDS? “I believe we haven’t begun to scratch the surface of how we can topically control the appearance of aging. Peptides, for example, have limitless applications, but the research is still in its infancy. I believe it will yield monumental advancements.”

WHICH SUPPLEMENTS DO YOU RELY ON FOR TOTAL WELLNESS? “I am very into supplements. I have done a lot of research and I am a member of, and have presented at, the American Academy of Anti-Aging Medicine. My favorites are fish oil, coQ10, CLA (conjugated linoleic acid), resveratrol (from Longevinex) and something called Protandim.”

MY BEAUTY MUST-HAVES Marini Luminate Face Lotion, $98, janmarini.com “It combines retinol, the gold standard for antiaging, and brightening ingredients to seriously minimize discoloration.”

“It’s instant gratification.

My skin looks as smooth as glass.”

Clean Zyme, $30, janmarini.com

“It chases away fine lines and wrinkles, keeps my skin acnefree and provides superb clarity.”

Bioclear Face Lotion, $72, janmarini.com

2/14/18 4:53 PM

HAIR | SUPPLEMENT

VIVISCAL

HAIR GROWTH SUPPLEMENT

A-listers like Jennifer Aniston and Gwyneth Paltrow trust this strand-saving supplement to reverse damage and nourish their follicles for red carpet-ready hair around the clock. When taken twice daily, this clinically proven, drug-free blend successfully makes growing thicker, fuller locks possible.

01 Why the company created it: Forty percent

what the editors say

of women see thinning hair by age 40. This supplement provides a safe, effective hair-growth product for women around the world.

“This is one product that simply works to make hair look better, fuller and all-around healthier.”

STAR INGREDIENT

AminoMar

02 What it is: A clinically proven, 100-percent drug-free hair growth supplement. By taking two pills a day, you can see thicker, fuller hair in as little as three months.

03 How to use it: Take twice a day, once in the morning and once at night, with food and water. Experts suggest taking the recommended dosage for six months to see thicker, fuller hair.

In the 1980s, a Scandinavian professor studying the Inuits discovered their great hair and skin was the result of a fish- and protein-rich diet. He isolated the key protein molecules and AminoMar was created.

W H E R E TO B U Y H A I R G ROW T H SU P P L E M E N T, $ 50

viviscal.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Quickly and effectively promoting hair growth

AminoMar, biotin, vitamin C and iron

Drug-free

Pill

None

2/15/18 11:25 AM

“Our products quickly rose to fame through professional hairstylists, who shared them with their clients.”

THE FUTURE OF BEAUTY

“Inclusivity is no longer an option; it’s essential. Every aspect of beauty must lift up women and celebrate diversity!”

CAROLYN ARONSON HOW DID YOUR BRAND COME TO BE? “As a hairstylist and salon owner, I became frustrated with brands that made dozens of products with only one benefit and hard-to-follow claims.

I envisioned a line that delivered multiple salonquality results in just one bottle.

I launched It’s a 10 Haircare in 2006 with one product, Miracle Leave-In, and the line quickly rose to fame.”

WHAT BEAUTY TREATMENT IS ESSENTIAL TO YOUR ROUTINE? “Teeth cleaning and whitening every three months. I’m a huge fan of a beautiful smile, and a healthy mouth contributes to overall health.”

WHAT IS YOUR BEAUTY MANTRA? “Stay consistent.

Beauty routines can be time-consuming, but they are very beneficial when they’re followed. I’m a firm believer that feeling good starts with looking good.”

BR3-Expert_ItsA10.indd 61

FOUNDER AND CEO, IT’S A 10 HAIRCARE

WHEN DID YOU KNOW YOU’D MADE IT IN THE INDUSTRY? “When I was at JFK Airport in New York and saw my products inside one of the salons in the terminal. At that moment, I knew I had made it.”

MY BEAUTY MUST-HAVES Miracle Defrizzing Curl Cream, $24, itsa10haircare.com “It enhances your hair’s natural beauty in a touchably soft, long-lasting way.”

WHAT SUPPLEMENT DO YOU RELY ON TO FEEL YOUR BEST? “Protein, protein and more protein. Most women, especially at my age (51), are lacking in protein and don’t realize how vital it is to keeping you in shape. We eat plenty of fruits and vegetables, but forget how important protein is.”

WHAT IS YOUR ULTIMATE AGE-DEFYING SECRET? “Beauty has never been kinder to the aging woman than now. Fifty is the new 30. If people actually take the time to take care of themselves, getting older not only comes with wisdom, but also looking and feeling your best ever.”

“I designed it to defrizz with every use while also cleansing and moisturizing the hair shaft.”

Miracle Defrizzing Cleansing Conditioner, $25, itsa10haircare.com

“When I want gorgeous, frizz-free style without heavy weight or crunch, this is my solution.”

Miracle Defrizzing Gel, $17.48, itsa10haircare.com

2/14/18 4:54 PM

FA C E | E Y E C R E A M

COLORESCIENCE

®

TOTAL EYE™ 3-IN-1 RENEWAL THERAPY SPF 35

Formulated with powerful clinical ingredients to provide a rested, youthful appearance by visibly improving signs of skin aging, this first-of-its-kind total-eye product minimizes the appearance of dark circles, puffiness, fine lines and wrinkles. Plus, the addition of 100-percent mineral sunscreen provides chemical-free defense against photoaging to an often-neglected area.

01 Why the company created it:

what the editors say

To provide a three-in-one product that immediately delivers a rested and youthful look, addresses common eye concerns and provides mineral sun protection to defend the delicate eye area.

“With a cooling metal applicator, SPF and concealer benefits, this can only be described as a supercharged eye treatment that takes care of everything.”

BEFORE The eye area appears tired and puffy.

02 What it is: A tinted eye cream that works immediately to conceal and hydrate skin, while delivering added benefits over time.

03 How to use it: Apply on clean skin or over makeup throughout the day.

AFTER Dark circles are instantly concealed and overall appearance is improved.

W H E R E TO B U Y TOTA L E Y E ™ 3 - I N -1 R E N E WA L T H E R A PY S P F 3 5, $69

colorescience.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Improving the eye area immediately and long-term

SPF and a proprietary treatment complex

Sulfates, parabens or phthalates

Lightweight cream

None

2/14/18 4:51 PM

FA C E | S E R U M

BIOPELLE

TENSAGE® INTENSIVE SERUM 40, SCA 40 BIOREPAIR INDEX

A must-use after in-office procedures and intensive at-home treatments, this set of 10 ampoules harnesses growth factor benefits from snail secretions. Doctors trust the serum to optimize results, help shorten healing time and reduce side effects associated with in-office aesthetic treatments like microneedling, lasers and chemical peels. Patients love how quickly the at-home treatment helps restore and rejuvenate lackluster skin, repair photo damage and boost collagen.

what the editors say

01 Why the company

“Choosing the proper skin care to use after any skin treatment can be tricky. You can trust this one to boost your results at home.”

created it: After scientists

discovered secretions of the Cryptomphalus aspersa (SCA) snail contain growth factor benefits with fast-acting healing properties, they harnessed it in this formula.

02 What it is: A 10-day treatment that helps repair skin post-procedure. It can also be used as an intensive therapy to help repair photo damage and even skin tone.

STAR INGREDIENT

Cryptomphalus aspersa

03 How to use it: For best results, use one ampoule per day on clean skin for 10 days.

This key ingredient, the secretion of the Cryptomphalus aspersa (SCA) snail, helps repair and protect skin.

W H E R E TO B U Y T E N SAG E I N T E N S I V E S E RU M 40, $ 1 2 5

lovelyskin.com

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W H AT I T’S G O O D FO R

KEY INGREDIENT

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Helping to repair photo damage and even skin tone

Natural growth factors from snail secretions

Parabens, sulfates or phthalates

Luxurious, oil-free serum

Clean and earthy

2/15/18 11:21 AM

GLOW GETTER

A medspa staple turned vanity standby, dermaplaning is now praised for much more than quick de-fuzzing power. The sleek tools are getting more techsavvy by the day, and our exfoliated, smooth skin is proof.

MASK MADNESS

New findings from NPD Group show that skin care sales increased by 9 percent in the United States last year. Within the category, the product type that saw the most growth wasn’t cleansers or serums, but rather face masks, which grew by a whopping 32 percent in 2017. And with new, high-tech masks being introduced all the time, it’s easy to see why.

03

The product pages that follow have been underwritten.

BR3_ProductOpeners_2_7.indd 64

2/16/18 8:47 AM

THE COST OF BEAUTY

A 2017 SkinStore.com survey uncovered how expensive the average woman’s daily skin care and beauty routine is, and the results were shocking.

Women on the East Coast, particularly those residing in New York, use an average of 18 products daily, at an average cost of $11 per day.

This ranked them as having the “most expensive faces,” while women on the West Coast averaged $8 per day.

high-tech BREAKTHROUGHS

For immediate concerns or permanent fixes, seeking a professional will always be your best bet.

For everything in between, these at-home treatments take the cake.

BILL DIODATO/GETTY IMAGES

LIGHT IT UP

When it comes to combatting a series of skin ailments, the power of light is unparalleled. From treating acne to tightening loose skin, experts agree that light-based devices are a must for anyone facing stubborn skin concerns. While a trip to the doctor’s office used to be the only way to get your hands on the technology, new advancements in the field now allow us to bring the muscle-healing and anti-aging power home with us.

SAY “CHEESE”

According to a study conducted by the American Dental Association, 23 percent of adults feel embarrassment due to the condition of their mouths and teeth.

If crooked teeth are the concern, timeconsuming braces are no longer the sole solution. Now, most smiles can be treated at home, and for a fraction of the cost.

B E A U T Y R E P O R T / newbeauty / 6 5

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2/16/18 8:47 AM

MASK APPEAL

BEAUTY THAT GOES BEYOND THE FACE MASK Kocostar Home Beauty Treatments go beyond traditional face masks to deliver innovative, convenient, effective and targeted masks to address your head-to-toe beauty concerns. With treatments to nourish damaged strands, hydrate lips, soften cuticles, spot treat dry skin and so much more, Kocostar is your full-body, at-home beauty solution.

kocostarusa.com

Now available at these fine retailers and more: Neiman Marcus, Nordstrom, Ulta Beauty & Anthropologie

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2/16/18 11:56 AM

LIPS | MASK

KOCOSTAR MINT LIP MASK

Kiss dry, chapped lips goodbye with this fun and unique solution. A spin on the incredibly popular mask trend, the hydrogel patch sticks right onto your lips, infuses them with nourishing, all-natural botanicals and stays put until you take it off. The result: seriously kissable lips with a minty-fresh twist.

01 Why the company created it: The K-beauty

STAR INGREDIENT

peppermint leaf water

brand is all about unique hair-to-feet masks; this latest release is the company’s first foray into the overlooked lip-mask market.

what the editors say “It looks semi-crazy while you have it on, but once you take it off, the result of pillow-soft, slightly plumped, super moisturized lips won’t make you think twice about using again.”

02 What it is: A set of 20 hydrogel, single-use masks packed with botanical extracts and moisturizing agents.

Not only does the ingredient leave a minty taste on your lips, but it also has the ability to detoxify and refresh.

03 How to use it:

Place the mask on clean lips and leave on for 10 minutes.

W H E R E TO B U Y M I N T L I P M AS K , $ 3 8 FO R 20

kocostarusa.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Dry, chapped lips in need of moisture

Peppermint leaf water and green tea extract

All products from the line are cruelty-free

Hydrogel patch

Refreshing mint

2/15/18 3:43 PM

HAIR | DEVICE

HAIRMAX

®

HAIRMAX LASERBAND 82

Dubbed the quickest antidote for combatting thinning hair, this comfortable, one-step device wears like a headband and is outfitted with tiny medical-grade lasers that concentrate light energy onto your scalp and into your hair follicles.

It’s now easier than ever to get thicker, luscious locks with precious time to spare.

01 Why the company created it: A thick head of

pair WITH

hair is a sign of youth, health and vitality. HairMax helps men and women with hair loss and thinning keep more of the hair they have, and regrow the hair they’ve lost.

what the editors say “Fighting thinning hair could not be simpler. Slip it on (the teeth on the comb perfectly separate your hair for you) and let it go to work.”

02 What it is:

An FDA-cleared laser device clinically proven to reverse hair thinning and regrow strands.

03 How to use it:

Moving in 30-second intervals, glide the LaserBand over the front, middle and back sections of your scalp for complete coverage, totaling 246 laser emissions.

Use three days per week.

Density Activator,

a breakthrough peptide complex infused with three DHT blockers to enhance your treatment or promote stronger hair on its own.

W H E R E TO B U Y L AS E R BA N D 82, $79 5

hairmax.com

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W H AT I T’S G O O D FO R

K E Y F E AT U R E

W H AT I T F E E LS L I K E

E X P ECT R E SU LTS I N

Reversing thinning hair and regrowing strands

82 medical-grade lasers

Brushing a comb over your scalp

Users typically notice results in 12–16 weeks

2/15/18 11:34 AM

BEAUTY PHILOSOPHY

“DERMAFLASH was created by a woman for ALL women regardless of age and skin tone, type or color.”

“We believe in using makeup to enhance your already-beautiful skin, not to cover up flaws. The skin you want is lying just beneath the skin you see.

DERMAFLASH instantly reveals smooth, youngerlooking skin.”

DARA LEVY HOW DID THE IDEA FOR DERMAFLASH COME TO BE? “Dermaplaning was the foundation of all services offered at my MedSpa. Five years and 6,000 dermaplaning treatments later, I had an epiphany.

ALL women want smooth, fuzz-free skin, yet many don’t have access to the treatment.

I realized an at-home solution didn’t exist, so I created it.”

FOUNDER AND CEO, DERMAFLASH

HOW IMPORTANT IS A GOOD SKIN CARE ROUTINE TO YOU?

MY BEAUTY MUST-HAVE

“A good skin care routine is invaluable.

I never go to bed with my makeup on, and I always use a gentle cleanser, eye cream, essence, serum, moisturizer and neck cream. I am always experimenting!”

“This device has literally changed my skin by making all of my skin care products work more effectively, while creating a flawless canvas for makeup.”

DERMAFLASH 2.0, $189, dermaflash.com

WHAT DO YOU NEVER LEAVE THE HOUSE WITHOUT? “My sunglasses, my phone and my DERMAFLASH! I am constantly taking strangers from fuzzy to fabulous!”

WHAT IS YOUR BEAUTY MANTRA? “If you look good, you feel good. And if you feel good, there is nothing you can’t accomplish.

I also feel better (and less stressed) when I remind myself to breathe. Breath is life!”

BR3-Expert_Dermaflash.indd 71

WHAT ARE YOUR TOP AGE-DEFYING SECRETS?

“Aside from wearing sunscreen every day and regularly using DERMAFLASH, I love multitasking, high-SPF tinted moisturizers.

They’re great for easy, go-and-glow days when you don’t have time for full makeup, which is basically me every day!”

WHICH ACHIEVEMENT ARE YOU MOST PROUD OF SO FAR? “I could not be prouder of my team.

We now have more than 30 full-time employees, and more than 90 percent are strong, beautiful women! Additionally, DERMAFLASH 2.0 launched on QVC in January, and we sold nearly 30,000 devices in one day—2018 is our year!”

2/14/18 4:44 PM

SMILE | DEVICE

SMILE DIRECT CLUB INVISIBLE ALIGNERS

Move over braces, these aligners are custom-made, clear—no one will know you’re wearing them—and designed to gradually shift your teeth into a straighter position. And at a cost that’s 60-percent less than similar methods, this personalized teeth-straightening plan is monitored from start to finish by a dental professional, and the actual aligners are shipped directly to you so you can straighten your smile in the comfort of your own home.

01 Why the company created it: To increase access

to affordable and convenient orthodontic care for thousands of customers across the United States.

what the editors say 02 What they are:

Discreet invisible aligners that straighten teeth in need of mild-to-moderate correction.

“No one tells you your teeth will shift post-braces years. This option provides an attainable and easy solution.”

03 How to use it: Start by completing an at-home impression kit or visiting a SmileShop to create a 3-D image of your smile, which is reviewed by a dental professional who will create your treatment plan. When you receive your aligners, wear them for the prescribed time (on average, six months) to straighten your teeth.

“ Our network of more than 225 affiliated licensed dentists and orthodontists creates each customer’s unique smile plan and monitors their progress every step of the way.”

—Lead dentist at SmileDirectClub, Jeffrey Sulitzer, DMD

W H E R E TO B U Y $1,850 SINGLE PAYMENT OR AS LOW AS $80 A MONTH FOR 24 MONTHS

smiledirectclub.com

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W H AT I T’S G O O D FO R

K E Y F E AT U R E S

W H AT I T F E E LS L I K E

E X P ECT R E SU LTS I N

Straightening teeth that need mild-to-moderate correction

Discreet, removable and made of BPA-free plastic

Similar to wearing any smile retainer

Users can see changes in one to two months

2/15/18 11:25 AM

“I am most proud of the transformational nature of SiO. We make products that actually deliver on their promises.”

AGING SECRET

“My ultimate aging ‘secret’ is using my SiO Wrinkle Patches every night. They literally work overnight and over time, and they help prevent future wrinkles from forming.”

GIGI HOWARD

FOUNDER, SIO BEAUTY®

HOW DID YOU DEVELOP THE BRAND?

WHAT ACCOMPLISHMENT ARE YOU MOST PROUD OF?

“I started SiO because in my 20s, I began noticing wrinkles on my décolleté due to my side sleeping. My face looked young, but my chest made me look much older than I was. I became so insecure that I even started wearing scarves and turtlenecks.

When I came across medicalgrade silicone in my doctor’s office (a trick that’s been used in scar healing for more than 30 years), I knew I had to find the magic solution. And that’s when I decided to start a beauty brand that would make women feel better and more confident about themselves. It wasn’t easy, but after 180 prototypes and a lot of hard work, we launched in 2016.”

“I am most proud of the transformational nature of SiO. We make products that smooth wrinkles from the brow to the bust and actually deliver on their promises. We spent a lot of time ensuring that our products are top-quality and high-performing, so that our customers truly see results. There are many brands out there that make big claims, but don’t actually work, and we aren’t one of them.”

WHAT IS THE BEST BEAUTY ADVICE YOU HAVE EVER RECEIVED? ”Don’t wear loads of makeup. It only makes you look older. Be as natural as you can while feeling beautiful.”

BR3-Expert_SiOBeauty.indd 73

WHAT DO YOU NEVER LEAVE THE HOUSE WITHOUT? ”Sunscreen! I wear it every day and never leave the house without it.”

WHAT DO YOU BELIEVE THE FUTURE OF BEAUTY HOLDS? “I think social media has changed the way women get informed about beauty.

That unfiltered, shared information will only continue to influence women. We’ve

MY BEAUTY MUST-HAVES “These are the perfect beauty must-haves before an event or when I know I have a big day to plan for.

They help plump, firm and hydrate my skin! As I get ready for an event, I’ll put the patches around my eyes and I’ll see my wrinkles disappear in two hours!”

Four Reusable Medical Grade Silicone Eye & Smile Lift Patches, $29.95, siobeauty.com

conquered so many frontiers in beauty, from size and gender to inclusivity, and the last frontier is aging. I hope the industry can embrace that women of all ages want to look and be their best.”

2/15/18 11:15 AM

FA C E | D E V I C E

PMD

®

CLEAN

With more than 7,000 vibrations per minute, the SonicGlow™ technology breaks down dirt and oil, while providing a way to firm and tone problem areas on the face. Its ultra-hygienic silicone comes with a list of benefits: Not only is it antibacterial, odor-resistant, waterproof and hassle-free, but, as a major bonus, the brush head never needs replacing.

01 Why the company created it:

The PMD Clean was developed to be an affordable luxury that revolutionizes the way you cleanse your skin with smart technology that’s easy to use.

pair

what the editors say “It’s battery-powered, so you don’t need to worry about making sure it’s charged, and it not only cleanses skin; you can also use it to massage in serums and moisturizers for a more youthful look.”

02 What it is: A daily smart facial cleansing device that uses powerful SonicGlow™ technology to deeply cleanse skin and remove impurities.

WITH

PMD Pro,

03 How to use it: Use twice daily to cleanse skin for a fresh, radiant look. Use the anti-aging massager mode when applying serums and moisturizers.

an at-home device that uses vacuum suction to exfoliate your skin and boost the absorption of products.

W H E R E TO B U Y C L E A N , $99

pmdbeauty.com

BR3-Product_PMD_Clean.indd 74

W H AT I T’S G O O D FO R

K E Y F E AT U R E S

W H AT I T F E E LS L I K E

T E XT U R E

Deeply cleansing skin while firming and toning

SonicGlow™ technology and an ergonomic design

A vibrating facial massage

Smooth silicone

2/16/18 11:32 AM

FA C E | D E V I C E

CELLUMA

®

CELLUMA HOME

Specifically designed to combat external and internal signs of aging—namely wrinkles, arthritis, muscle and joint pain, poor circulation and muscle spasms— this FDA-cleared, LED light-therapy device relies on NASA-researched technology to alleviate pain and deliver a more youthful appearance wherever it’s applied (even on your face!). The best part: It’s all done in your own home.

01 Why the company created it: The latest

BEFORE This woman was seeking a solution for her wrinkles.

addition to the awardwinning series of Celluma light-therapy devices, the Celluma HOME is designed for treating signs of aging from fine lines and wrinkles to general pain-related issues.

what the editors say “From acne to aging, this LED system really erases your skin woes with ease.”

02 What it is: An at-home light-therapy device created to alleviate pain and lessen visible signs of aging.

03 How to use it:

Using the iGoggles provided, position the device in close proximity to bare skin. For best results, use the device for the full 30 minutes.

AFTER Lines are significantly less visible after using the device twice a week for four weeks.

W H E R E TO B U Y P RO D U CT N A M E C E LGLU M, E$, X$69 O EMSAHHEO RE X 5

website.com celluma.com

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W H AT I T’S G O O D FO R

K E Y F E AT U R E S

W H AT I T F E E LS L I K E

E X P ECT R E SU LTS I N

Treating age-related skin concerns and pain issues

Hands-free, portable and medical-grade

Painless

Users generally notice results in four weeks

2/14/18 4:51 PM

OUTSIDE-IN

Making natural ingredients a top priority in everyday formulas is what put botanical skin care on the map. Now, there’s a shift toward the outside of these bottles, as brands are using more environmentally friendly packaging (think plant-based plastics and glass), and some brands, such as LUSH Cosmetics, are skipping the packaging on some of their products altogether.

ROCK AND ROLL

What if you could minimize puffiness, drain your lymphatic glands, stimulate blood flow and boost how well your skin care products sink in, all with a picture-perfect tool? Lucky for you, crystal rollers—jade and quartz are two new ones to grab now—are seriously trending, and totally natural. For extra de-puffing power, store them in the fridge to cool them down before you get rolling.

botanicals P OT E N T

The new natural arena of beauty isn’t what it used to be.

Case in point: these nontoxic options that are worthy of revising your current routine.

SON GALLERY - WILSON LEE/GETTY IMAGES

04

THE RISE OF NATURAL DEODORANT

As consumers become more aware of the potentially harmful effects of aluminum (it’s been linked to Alzheimer’s disease and breast cancer) and are developing skin sensitivities to chemical ingredients found in traditional deodorants, natural deodorants (free of ingredients like aluminum and parabens) are becoming more popular in the skin and body care space.

The product pages that follow have been underwritten.

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2/16/18 8:47 AM

NAVIGATING NATURALS

The next time you’re beauty shopping, look for the NSF organic certification seal, which signifies a product contains the highest levels of certified-organic ingredients available.

B E A U T Y R E P O R T / newbeauty / 7 7

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2/16/18 8:47 AM

HAIR | OIL

SEXY HAIR

®

LOVE OIL

When dull, frizzy hair gets the best of you, reach for this silky, lightweight oil that makes use of mimosa flower extract and moonstones to deliver a muchneeded dose of moisture so dry strands look smoother and shinier after just one use. Plus, it also acts as a detangler to help reduce the damage done to wet hair.

01 Why the company created it: Taking care

of ourselves is sometimes challenging. A few moments to think, feel, breathe, and ground ourselves can help our overall health! This cares for your hair and helps your mind, your heart and your soul feel just as beautiful.

what the editors say “This nongreasy oil does exactly what it claims, which means frizz goes away, flyaways are tamed and hair looks all-around healthier.”

02 What it is: A lightweight, multipurpose oil that helps provide moisture to normal/dry hair and skin.

03 How to use it: Apply evenly onto damp hair, comb through and style as desired. Apply to dry hair to remove any flyaways or frizz. You can also use it on your skin wherever you need an extra boost of moisture.

pair WITH

Surfrider Dry Texture Spray, a lightweight spray that creates beachy, tousled waves.

W H E R E TO B U Y LOV E O I L , $ 2 2.9 5

ulta.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Moisturizing, reducing frizz and adding shine

Mimosa flower extract and moonstone

Parabens or gluten

Lightweight oil

Floral

2/15/18 11:34 AM

NEW

THE SKINCARE SUPPL EM EN TS

SKIN BEAUTY, inside & out Targeted formulas to reveal your most radiant skin.

Skin Complete: Skin Omegas Skin Antioxidant + Skin Vitamin A The perfect companion The first step in any good skincare regimen. to your topical moisturizer.

Skin Vitamin A The anti-aging vitamin.

Skin Antioxidant The powerhouse free radical fighter.

Skin AccumaxÂŽ The natural solution for blemish-prone skin.

*

*

#TheSkincareSupplements janeiredale.com

“My goal is to make products that look good, feel good and are good for the skin.”

MY WELLNESS MANTRA

“Get comfortable with yourself. Do nice things for your body like eating well and taking supplements. When you feel good, you look good. It’s as simple as that.”

JANE IREDALE HOW DID THE IDEA FOR YOUR BRAND COME TO BE? “As a former casting director and producer, I got to know all aspects of an industry obsessed with appearances, and makeup was a large part of that.

However, I began realizing that the makeup was contributing to problem skin. Then I had an idea: ‘How about makeup that’s good for the skin?’”

WHAT IS THE FIRST PRODUCT YOU EVER LAUNCHED? “My mineral powder foundation, Amazing Base, which debuted in 1994. It was the first makeup with skin care benefits of its kind.”

WHAT HOBBIES DO YOU ENJOY? “I really am a country girl at heart, so being surrounded by farms and gardens feeds my spirit and inspires my work. Bliss for me is walking through my garden, picking and eating raspberries.”

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PRESIDENT AND FOUNDER, JANE IREDALE – THE SKINCARE MAKEUP WHAT IS YOUR BRAND PHILOSOPHY? “To provide a knowledgeable community where women can feel safe exploring their own beauty while also having some fun.”

MY BEAUTY MUST-HAVES “The coloring of the stain comes from all-natural ingredients and adjusts to your own body chemistry.”

Just Kissed Lip and Cheek Stain, $25, janeiredale.com

HOW DOES YOUR MAKEUP STAND APART FROM OTHERS? “We always use high-performance, cruelty-free ingredients, including certified-organic and natural by EcoCert; all of our SPF products are recommended

by The Skin Cancer Foundation; we perform extensive safety testing; and we create on-trend, highly pigmented shades that deliver a ‘natural beauty look.’”

WHAT PROMPTED YOU TO CREATE A SUPPLEMENT LINE? “‘Feed, Fortify, Finish’ has always been my approach to healthy skin, and now we have the tools to be able to offer it to everyone.

Our skin care, supplements and makeup work together to help you achieve beautiful skin that is nourished and naturally radiant.”

“It’s a foundation, powder, concealer and broad-spectrum SPF all in one, and now comes in 26 shades.”

PurePressed Base Mineral Foundation, $42, janeiredale.com

“This facial mist has the added benefit of pomegranate extract, a powerful antioxidant.”

POMMISST Hydration Spray, $30, janeiredale.com

2/15/18 9:47 AM

fruit infused water no calories

no sugar

sunscreen no oxybenzone

no parabens

made with hint essence

no sweeteners

ÂŽ

drinkhint.com

“Drink plenty of water, get a good night’s sleep, eat a balanced diet and protect your skin from the sun.”

SHINING MOMENT

“Hint is helping consumers quit drinking sugar and artificially sweetened beverages and get healthy. I know we’ve created something that is making an impact.”

KARA GOLDIN HOW DID YOU GET STARTED WITH YOUR BRAND? “After having my third child, I had excess weight and needed to get healthy, starting with quitting my diet soda addiction and replacing it with plain water.

I started putting fruit in my water, which was just what I needed to make drinking water enjoyable, but when I looked for a similar product in my grocery store, it didn’t exist without sweeteners. I decided to create the product myself so other consumers dealing with the same struggles that I dealt with could finally enjoy drinking water. Since then, my focus has always been about creating products that solve a problem and help consumers enjoy living a healthy lifestyle.”

FOUNDER AND CEO, HINT

WHAT IS THE BIGGEST LESSON YOU’VE LEARNED IN THE INDUSTRY? “I’m a former tech executive, so when I launched hint, I had no prior experience in the beverage or beauty industries. The most important lesson I’ve learned is to ask questions, trust your gut and don’t let the naysayers bring you down.”

WHAT IS YOUR ULTIMATE ANTI-AGING SECRET? “This will come as no surprise, but my top two anti-aging secrets are to drink plenty of water daily (proper hydration does wonders for your skin and overall wellbeing) and to wear sunscreen regularly.

It’s much easier to protect your skin from the sun, preventing damage, than to try to treat it after the damage is done.”

MY BEAUTY MUST-HAVES “Water is essential to feeling and looking my best, but plain water is boring for me.”

Blackberry hint Water, $19.99 for a pack of 12, drinkhint.com

“It’s an easy sunscreen to spray on, and it’s lightweight, so your skin isn’t left feeling sticky.”

Grapefruit hint Sunscreen, $19.99, drinkhint.com

WHAT DO YOU BELIEVE THE FUTURE OF BEAUTY HOLDS?

WHAT IS THE BEST BEAUTY ADVICE YOU’VE RECEIVED?

“Consumer expectations are increasing.

They are no longer satisfied sacrificing experience—either in the form of an unpleasant feel or smell—for efficacy.

They expect both an enjoyable experience and a safe, healthy, effective product.”

“Wear sunscreen every day, but not just any sunscreen. I had a pre-cancer spot on my nose a few years ago. It’s the reason I created hint sunscreen. I wanted something that felt and smelled amazing so wearing it would not be a chore.”

BR3-Expert_HINT.indd 83

WHAT DO YOU NEVER LEAVE THE HOUSE WITHOUT? “A bottle of hint water, hint sunscreen and lip balm.”

2/14/18 4:49 PM

HAIR | SHAMPOO

HASK

CACTUS WATER WEIGHTLESS MOISTURE SHAMPOO

On the outside it may be prickly, but on the inside the cactus plant is known for its ability to retain large amounts of water and nutrients. HASK has bottled up this hair holy grail, along with prickly pear seed oil, to create this hydrating and ultra-nourishing shampoo. Just one use leaves strands feeling soft, shiny and healthy without weighing them down.

what the editors say “It’s like a tall drink of water for even the most troubled strands. Lots of shampoos and conditioners say they work in one use—this one definitely delivers.”

01 Why the company created it: To offer an

affordable solution packed with exotic oils and unique ingredients that aid in total hair health.

02 What it is: A lightweight, clear shampoo infused with cactus water, which is known for its powerful electrolytes.

03 How to use it: Apply to wet hair. Massage into a lather, rinse thoroughly and repeat if desired. Ideal for daily use.

pair WITH

Cactus Water Weightless Moisture Leave-In Spray, the last step in the three-part system to healthier, more hydrated strands.

W H E R E TO B U Y CACT U S WAT E R S H A M P O O, $6.99

ulta.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Hydrating parched hair and adding shine

Cactus water and prickly pear seed oil

Sulfates, parabens, alcohol or gluten

Lightweight liquid shampoo

Fruity-floral

2/15/18 11:19 AM

FA C E | S E R U M

ÉMINENCE ORGANIC SKIN CARE MANGOSTEEN DAILY RESURFACING CONCENTRATE

Pores can be a problem. Everyone has them, but no one wants to see them. This gentle, leave-on resurfacing serum offers an all-natural solution that encourages skin renewal to refine pores and minimize their appearance. The best part?

It works under makeup to deliver primer-like, complexion-perfecting results.

what the editors say

01 Why the company created it: To offer

a daily solution for boosting radiance and refining pores.

“Acid-based products that exfoliate can be scary for sensitive skin types, but this concentrate is so gentle, you only see radiance, not redness.”

02 What it is: A mangosteen-derived, lactic acid–rich exfoliating serum that nourishes and protects at a cellular level.

pair

03 How to use it:

WITH

Apply daily to clean skin.

Suitable for all skin types, especially sensitive.

Mangosteen Daily Resurfacing Cleanser, a milky

gel that lightly lathers to slough off dead skin without manual exfoliation or overstripping.

W H E R E TO B U Y M A N G OST E E N DA I LY R E SU R FAC I N G C O N C E N T R AT E , $ 58

eminenceorganics.com

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W H AT I T’S G O O D FO R

KEY INGREDIENT

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Improving the appearance of pores

Proprietary lactic acid complex with mangosteen

Silicone or any harmful ingredients

Silky serum

Slightly fruity

2/15/18 3:48 PM

FA C E | S E R U M

PHYTO-C SKIN CARE ACTIVE SERUM

Consider this treatment your new acne-fighting multitasker that’s brimming with anti-aging benefits. It’s formulated to decrease the appearance of fine lines and wrinkles, diminish pore size, even pigmentation, and smooth skin texture—plus, through the process of exfoliation, it encourages skin renewal and helps heal and prevent blemishes from occurring in the first place.

what the editors say

01 Why the company created it: Dr. Mostafa

“The fact that it has the ability to both balance skin and effectively bust acne gives this serum serious bonus points.”

Omar created Active Serum to provide a lightweight, non-oil based formula with a high concentration of key ingredients to diminish the appearance of acne.

02 What it is: An intensive acne product that decreases the appearance of pores, brightens skin tone and smooths skin texture while fighting blemishes.

pair

03 How to use it: Use twice daily. Apply a small amount to your fingertips and smooth over your face, neck and chest.

WITH

Phyto-C Supreme Serum, a targeted treatment with vitamin C and amino acids that provides antioxidant protection, brightens skin and promotes overall skin health.

W H E R E TO B U Y ACT I V E S E RU M , $67

phyto-c.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Gently treating acne and preventing blemishes

Salicylic, mandelic and lactic acids, and arbutin

Sulfates, parabens or phthalates

Nonsticky serum

Slightly botanical

2/15/18 11:36 AM

FA C E | C R E A M

EPICUREN ® DISCOVERY

PRO COLLAGEN+ SERUM AMPLIFIER

If you’ve noticed your skin has lost its youthful plumpness, this collagen-boosting serum is the ideal solution. Three different types of peptides work at clinical levels to plump up the skin while adenosine triphosphate (ATP) increases cellular energy and a rare algae blend helps deliver a tightening effect. The result is a younger-looking, radiant complexion you’ll feel confident about.

01 Why the company created it:

Epicuren Discovery wanted a serum with a triple peptide complex that aids in amplifying collagen production.

This product energizes skin, which in turn allows it to act more youthful.

what the editors say “It’s light enough to layer under other products and powerful enough to tackle bothersome signs of aging.”

02 What it is: A triplepeptide serum that instantly gives skin a plump, youthful appearance and works longterm to treat signs of aging.

pair WITH

Skin Rejuvenation Therapy Moisturizing Cream,

03 How to use it: Apply a dime-size amount over your entire face, neck and décolleté after cleansing. Follow with moisturizer. May be used daily.

to rejuvenate skin and help prevent signs of aging.

W H E R E TO B U Y P RO C O L L AG E N + S E RU M A M P L I F I E R, $ 82

epicuren.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Helping to plump skin and correct signs of aging

Peptides, aloe, algae and dipalmitoyl hydroxyproline

Sulfates, parabens, phthalates or fragrance

Lightweight serum

None

2/15/18 9:48 AM

15,000 Products. 350 Brands. One You. LovelySkin is your premier dermatologist-owned and operated beauty website serving hundreds of thousands of customers nationwide. At LovelySkin you will find a carefully curated collection of professional-grade skin care formulas as well as high-end spa and salon-quality products.

Shop today at www.LovelySkin.com

Free U.S. Shipping, Period

Free Samples

Call 402-697-1100 for a free skin care consultation | CustomerCare@LovelySkin.com Skin Specialists and LovelySkin Spa are under the direction of Joel Schlessinger, M.D., Board-Certified Dermatologist and Cosmetic Surgeon. Copyright © 2018, Skin Specialists.

Rewards Perks

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FA C E | S E R U M

EPIONCE

INTENSE DEFENSE SERUM

Like a multivitamin for your face, this highly advanced, physician-strength serum uses botanically derived extracts of vitamins A, B, C, D and E to deliver powerful antioxidants and anti-inflammatories to your skin.

01 Why the company created it: The five-vitamin

what the editors say

combo helps boost the benefits of other Epionce products for maximum skin rejuvenation.

“This serum works fast! Skin feels healthier and stronger, and just looks all-around better after using it for a few days.”

02 What it is: An anti-aging serum that helps repair damage to tighten and firm skin while smoothing fine lines and wrinkles.

STAR INGREDIENT

melon fruit extract

03 How to use it:

One pump of the product should adequately cover your face and neck.

Provides the precursors for vitamin A, B and C synthesis, along with photo-protective properties.

W H E R E TO B U Y INTENSE DEFENSE S E RU M , $ 1 3 6

epionce.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Treating all signs of skin aging, including fine lines

Botanicals and vitamins A, B, C, D and E

Parabens or sulfates; not tested on animals

Lightweight serum

Unscented

2/15/18 11:27 AM

COFFEE CONUNDRUM

Java lovers beware: As reported on by DailyMail, researchers have discovered that taking vitamin supplements with hot tea or coffee can negate the effects. A University of East Anglia study found that hot drinks, which contain special compounds, can inhibit the absorption of iron by up to 73 percent. The researchers also found that if you consume hot beverages while eating probiotic foods like yogurts, they can even kill the “friendly” bacteria that is beneficial.

full-body RESULTS

Spoiler alert: Signs of aging don’t stop at your chin.

These must-haves take a multistep approach that tackles everything.

The product pages that follow have been underwritten.

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2/16/18 11:47 AM

05 MOISTURE MATTERS

THE SCIENCE OF STRETCH MARKS

BERND VOGEL/GETTY IMAGES

According to the American Academy of Dermatology (AAD), some 90 percent of women will develop stretch marks during their sixth and seventh months of pregnancy. Often the result of skin that has become stretched out and ripped internally, Chicago plastic surgeon Julius Few, MD says they actually represent “the skin handling extreme tension that would otherwise cause complete ripping of the skin.�

In a perfect world, we would wake up to silky-smooth skin every morning. Because dryness is the reality, looking for certain ingredients in your creams and lotions will save you both time and effort in bringing your look-at-me skin back to the surface. Keep these at the top of your shopping list: powerful hyaluronic acid, ceramides and occlusive agents such as petrolatum, shea butter and dimethicone, to lock the newfound moisture in.

B E A U T Y R E P O R T / newbeauty / 9 1

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2/16/18 11:47 AM

A DV E RT I S E M E N T

FOLLOW

@alilandry VISIT RESHAPELIVE.COM

FACE THE DAY Ali Landry, model, actress and mother of three, shares her Top 4 GlowGetter Tips to face any day with a glow that shines inside and out.

start the day with you “Before the beautiful chaos begins (a.k.a. my kids waking up), I get up before them to start my day with just myself. This is my spiritual time to meditate or just enjoy the silence. Even 10 minutes lets me check in and get to know myself a little better every day.”

get organized “I like to make a plan for my day with an organized to-do list in order of priority to help me stay focused. Checking them off as I go feels so satisfying!”

MY

glowing secret jump for joy “I have to do something to get my body going! Dancing, jumping, playing with my kids, or a good workout if I have time. I actually have a mini trampoline in my house! It’s really amazing what a couple minutes of jumping can do! It energizes me and makes me laugh. Trust me, just try it.”

NEOCELL.COM

“NeoCell Super CollagenTM & Hyaluronic Acid have made such an impact on my inner and outer glow. My skin is radiant and I just feel so much better - like a true Glow-Getter!”

time to unwind

“Winding down is a must.

Reading a book or a bed time chat with my little ones helps my mind slow down. Simple moments like this at the end of each day help me find peace and sleep better.”

B O DY | S U P P L E M E N T

NEOCELL

®

SUPER COLLAGEN™

Many people rely on topical products to treat their skin, and are unaware that internal protection is just as important. That’s where supplements come into play.

Taking a daily collagen supplement, like this powder, helps to significantly reduce collagen breakdown that results from aging and environmental aggressors like sun damage, to prevent wrinkles and sagging skin, as well as brittle hair, nails and bones.

01 Why the company created it:

This very collagen gave NeoCell’s founder a renewed vitality at age 70, so he had to share it with the world.

It is now the number-one collagen product in the United States.

what the editors say “It’s quick to absorb into liquids and totally tasteless, making it an ideal addition to your morning smoothie.”

pair WITH

02 What it is: A bioactive collagen peptide supplement designed for skin hydration, hair and nail strength, and whole-body vitality.

03 How to use it: Mix one scoop into eight ounces of water, juice or your favorite smoothie. It’s also easy to add into your favorite recipes!

Biotin Bursts, a delicious treat brimming with natural biotin to keep hair and skin healthy.

W H E R E TO B U Y SU P E R C O L L AG E N ™ , $ 1 5.9 5

neocell.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

TAST E

Delivering vitality and strength to hair, skin, nails, joints and bones

Collagen peptides (type 1 and 3)

Gluten, soy, wheat or GMOs

None

2/15/18 11:32 AM

BREAKING NEWS Discover the breakthrough fasting behind your own body’s stem cell activation to slow your biological age.

REVERSE AGING WITH FASTING MIMICKING

Fasting with food

Patented for stem cell activation

The only anti-aging fasting mimicking program Try it today! www.prolonfmd.com/newbeauty

The program was discovered and scientifically validated by the world-renowned Longevity Institute at the University of Southern California (USC).

Call us at (323) 580-6855

Follow @prolonfmd on

B O DY | S U P P L E M E N T

PROLON

THE FASTING MIMICKING DIET BY L-NUTRA

The first five-day fasting mimicking diet (FMD) made of healthy, natural ingredients, this program utilizes advanced technology to trick your body to behave as if it is in a fasting mode. But the great part is, you get to eat! Following the diet for five days, studies show it is proven to promote longevity and overall health while reducing excess abdominal fat.

what the editors say

KEY ELEMENT

“You get to consume between 750 and 1,100 calories a day, so you can ‘fast’ without totally depleting yourself.”

plant-based ingredients Fresh olives, nuts, vegetables, seeds, dark chocolate, and herbal teas.

01 Why the company created it:

Scientists discovered that periodic fasting mimicked with food may provide the best nourishment and delay aging.

02 What it is: A five-day meal program designed to achieve the beneficial effects of fasting to help the body slow biological aging.

03 How to use it: Follow the diet for five consecutive days. Transition for one day before resuming your normal diet. Instructions are included in each carton.

W H E R E TO B U Y P RO LO N FAST I N G M I M I C K I N G D I E T, $ 2 50

prolonfmd.com

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W H AT I T’S G O O D FO R

I T E M S I N C LU D E D

D O E S N OT C O N TA I N

Regenerating the body’s stem cells for a healthy life span

Plant-based soups, bars, drinks, snacks, herbal teas, vitamins, and supplements

Lactose or gluten

2/14/18 4:51 PM

skinade.com

increased skin hydration and radiance* reduction in fine lines and wrinkles*

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

improvements in skin conditions such as eczema, psoriasis and acne*

The professional choice skinade® is the UK's UK leading skincare drink recommended by professionals.

Engineered for optimal absorption, its innovative formula contains pharmaceutical grade ingredients that are delivered straight to the skin. Combine with treatments or use with a daily skincare routine for better, smoother and younger looking skin.

*based on an independent survey of 282 people drinking skinade® for 100 days REAL PEOPLE, REAL RESULTS Up to 73.6% increase in collagen density recorded after drinking skinade® for 90 days.

Available from skincare professionals only.

To find an account, go to skinade.com.

To become an authorised account, please call us on 1-800-SKINADE or email info@skinade.com

better skin from within

MADE IN THE UK

Day 0

Day 30

Day 0

Day 30

Day 0

Day 30

Day 0

Day 60

B O DY | S U P P L E M E N T

SKINADE

®

BETTER SKIN FROM WITHIN

Like iced tea with a major kick, this scientist-developed drink contains a patent-pending formulation of active ingredients that help boost your body’s natural production of collagen and hyaluronic acid. The drink has the ability to work from the inside out—in an independent survey by NewBeauty, 86 percent of readers* said their skin looked healthier and better, and that skinade works!

what the editors say

01 Why the company created it:

To offer a comprehensive, resultsdriven approach to skin care because to reach the lower layers of the skin, you have to work from within.

“The fruity flavor makes this supplement an easy one to drink, and you can truly see a change in your skin quality after taking it consistently.”

02 What it is: A daily drink to promote your skin’s natural production of collagen, elastin and hyaluronic acid for a smoother, more radiant and hydrated complexion.

03 How to use it: Drink one bottle a day to keep wrinkles away! It comes in a 5 oz. ready-to-drink bottle or a convenient, 0.5 oz. gel-like sachet to dilute in water.

“One of the major trends I have been seeing in my office is the focus on ingestible beauty.”

—New York dermatologist Dendy Engelman, MD

W H E R E TO B U Y S K I N A D E ® , $ 1 50 FO R A 3 0 - DAY SU P P LY

us.skinade.com

W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

TAST E

Making skin look healthier, clearer, more radiant and overall better*

Hydrolyzed marine collagen peptides

Dairy, lactose, gluten or GMOs

Peach and mangosteen

*Based on an independent survey of 28 NewBeauty readers drinking skinade for 60 days; Skinade is only sold in the professional channel through top skin care experts

BR3-Product_Skinade.indd 97

2/15/18 12:26 PM

B O DY | G E L

SCARAWAY

®

100% SILICONE SCAR GEL

The bad news: Scars happen. The good news: There’s a proven fix. Silicone-gel technology improves the look of scars both old and new in this easy-to-apply, clear and odorless gel that’s safe for sensitive skin. Plus, it curbs abnormal scar formation before it starts when used early enough on newly healed wounds.

The result: scars that are flatter and smoother and look more like your own skin.

what the editors say “Many scar products are tough to use and stickier to deal with, but this one is simple and mess-free.

The rollerball tip makes for an easy, straightforward application.”

01 Why the company

created it: To provide

a 24-hour, easy-to-apply treatment that helps fade scars of all shapes and sizes.

02 What it is: A lightweight gel that fades scars by hydrating the scar tissue, softening and flattening them to appear closer to your skin’s natural texture and color.

pair WITH

03 How to use it: Gently apply a very thin coat to clean, dry skin. Once dried, the area can be covered with cosmetics or sunscreen.

(Twice-daily application delivers 24-hour efficacy.)

ScarAway® Silicone Scar Sheets, to

conceal your scars with silky comfort while they heal.

W H E R E TO B U Y 1 0 0% S I L I C O N E SCA R G E L , $ 1 7.99

myscaraway.com

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W H AT I T’S G O O D FO R

KEY INGREDIENT

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Fading the appearance of all types of scars

100-percent silicone scar gel

Fragrance

Silky-smooth

None

2/15/18 11:33 AM

B O DY | M U S C L E LOT I O N

PARODI

COMFORTING MUSCLE LOTION

A new launch from the modern Swiss apothecary, this cooling, roll-on muscle lotion is specifically formulated to benefit anyone leading an active lifestyle and/or workday that results in sore or overworked muscles. Plus, in addition to the soothing benefits, it also leaves skin feeling softer and moisturized after each use thanks to the brand’s proprietary blend of natural herbal ingredients.

what the editors say

01 Why the company created it: The product

“It works quickly to soothe and relax tight muscles after a workout, and leaves skin feeling hydrated and refreshed.”

evolved from a need to help soothe and relax tired, sore or stiff muscles experienced by salon professionals on a daily basis. Now everyone who suffers from occasional muscle overexertion can receive its comfort and relief.

02 What it is: A fast-acting, roll-on lotion that helps calm overworked muscles with a gentle massage as it’s applied.

03 How to use it: Apply a thin layer to the affected area no more than three times a day. Massage into skin until thoroughly absorbed. Redness may occur. Wash your hands after each use.

“I believe every person who works and plays hard deserves to feel great all day!”

— F ounder, Linda Gillette Parodi

W H E R E TO B U Y C O M FO RT I N G M U SC L E LOT I O N , $ 1 8

parodicare.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Soothing tired, sore and stiff muscles

Arnica, magnesium oil and evening primrose oil

Sulfates, parabens or phthalates

Roll-on applicator

Subtle menthol

campho

2/15/18 11:11 AM

B O DY | S C R U B

PURLISSE BEAUTY COCONUT OIL + COFFEE SUGAR BODY SCRUB

Successfully delivering an at-home spa experience, this body treatment polishes, exfoliates and hydrates skin through the use of high-performing, multitasking ingredients. Coconut oil softens skin while coffee reinvigorates and awakens it, and sugar cane gently removes dead skin cells to reveal smooth, glowing results.

what the editors say “This is the type of product that makes you remember to take some time for yourself with an at-home beauty ritual.”

01 Why the company created it:

To provide everyone with a luxurious spa treatment at home.

02 What it is: A hardworking, decadently scented body scrub that hydrates skin as it exfoliates.

03 How to use it: Apply in circular motions to slightly damp skin. Suitable for all skin types.

“Never leave for a vacation without Purlisse Coconut Oil + Coffee Sugar Body Scrub.”

— Creator and founder, Jennifer Yen

W H E R E TO B U Y COCONUT OIL + C O F F E E SU GA R B O DY SC RU B , $ 3 6

purlisse.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Exfoliating and nourishing skin

Coconut oil, coffee, sugar cane, and fruit extracts

Sulfates, parabens or phthalates

Fine scrub

Coffee

2/15/18 2:56 PM

B O DY | O I L

BIO-OIL

MULTIUSE SKINCARE OIL

A product that needs no introduction, this does-it-all face-and-body oil practically created the multitasking beauty category. It’s a standby for treating scars and helping to ward off stretch marks during pregnancy, but it also does a number when it comes to alleviating various concerns like uneven skin tone, dehydrated patches and more. It even doubles as an after-sun treatment and a moisturizing bath oil.

01 Why the company created it: Its creator,

what the editors say

Dieter Beier, wanted to return to the pure, undiluted origins of skin care and had used this solution for his own personal use.

“Everyone should have this staple (and a backup bottle!) in their medicine cabinet.”

02 What it is:

A fast-absorbing, results-driven oil that combines plant extracts and vitamins in an oil base.

STAR INGREDIENT

PurCellin Oil™

03 How to use it: Apply twice daily for a minimum of three months. During pregnancy, apply it twice daily from the start of your second trimester.

The star of the formula, this proprietary ingredient helps make the oil easy to absorb while acting as an emollient.

W H E R E TO B U Y B I O - O I L M U LT I U S E S K I N CA R E O I L , $ 20

ulta.com

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W H AT I T’S G O O D FO R

K E Y I N G R E D I E N TS

D O E S N OT C O N TA I N

T E XT U R E

SCENT

Treating a variety of skin conditions, including scars

Plant extracts, vitamins and PurCellin Oil

Oxygen (the result is a more potent formula)

Nongreasy oil

Slight rose fragrance

2/15/18 11:22 AM

ARE YOU BEAUTY-OBSESSED? GET MORE FROM THE BEAUTY AUTHORITY

FREE DIGITAL SUBSCRIPTION WHEN YOU SUBSCRIBE TODAY!

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EFFECTIVE INGREDIENTS

RoC®

RETINOL CORREXION® MAX Daily Hydration Crème Formulation: Cream $22.99, rocskincare.com

NeoStrata

SKIN ACTIVE Tri-Therapy Lifting Serum Formulation: Serum $100, neostrata.com

Dermelect® Cosmeceuticals

GET LIFTED Instant Face Lift Formulation: Cream $44, dermelect.com

SITTHIPHONG THADAKUN/EYEEM/GETTY IMAGES

Dermelect® Cosmeceuticals

Makeover Ridge Filler Formulation: Base Coat $18, ulta.com

Lumisque

POWERFUL SOLUTIONS

page 36

CO2Lift® Formulation: Mask $85, CO2Lift.com

Obagi Medical

Retivance® Skin Rejuvenating Complex SUZANOBAGIMD Formulation: Cream $127, obagi.com

D. Stockton MD

Micronized BPO Gel Cleanser 5% Formulation: Cleanser $24, dstocktonmd.com

Exuviance®

AF Vitamin C Serum Capsules Formulation: Serum $69, exuviance.com 20

Pharmaskincare®

Advanced Science Multi-Gly Skin Repair Formulation: Cream $60, pharmaskincare.com

RapidLash®

RapidBrow® Eyebrow Enhancing Serum Formulation: Brow Serum $49.95, cvs.com

page 50

IMAGE Skincare

AGELESS Total Pure Hyaluronic6 Filler Formulation: Serum $65, imageskincare.com

IMAGE Skincare

PREVENTION+ Daily Ultimate Protection Moisturizer SPF 50 Formulation: Cream $39, imageskincare.com

Grande Cosmetics

GrandeBROW Brow-Enhancing Serum Formulation: Brow Serum $70, grandecosmetics.com

BUYER BEWARE Just because a bottle is covered with ingredient claims such as paraben-free, SLS-free or mineral oil–free, doesn’t make it natural.

In fact, this is usually a red flag because that just means it’s free of those few mainstream ingredients.

Looking at the product label is a must—if you still find a handful of ingredients you can’t pronounce, it’s not as pure as you think.

B E A U T Y R E P O R T / newbeauty / 1 0 3

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index.

SHELF-LIFE TRUTHS Your produce may scream out when it’s gone bad, but what about your beauty products? It may be surprising, but the FDA does not require cosmetic manufacturers to print an expiration date on their products. However, most products are recommended to be tested for three-year intervals.

Grande Cosmetics

GrandeLASH-MD Formulation: Lash Serum $65, grandecosmetics.com

Osmosis Skincare

StemFactor Formulation: Serum $140, osmosisskincare.com

Viviscal

Hair Growth Supplement Formulation: Supplement $50, viviscal.com

It’s a 10 Haircare

Jan Marini Skin Research

Marini Luminate Face Lotion Formulation: Cream $98, janmarini.com

Jan Marini Skin Research

Clean Zyme Formulation: Cleanser $30, janmarini.com

DERMAFLASH 2.0 Formulation: Device $189, dermaflash.com

SmileDirectClub

Miracle Defrizzing Gel Formulation: Gel $17.48, itsa10haircare.com

Invisible Aligners Formulation: Device $1,850 single payment or as low as $80 a month for 24 months, smiledirectclub.com

Colorescience®

SiO Beauty®

Total Eye™ 3-in-1 Renewal Therapy SPF 35 Formulation: Eye Cream $69, colorescience.com

Biopelle

Tensage® Intensive Serum 40, SCA 40 Biorepair Index Formulation: Serum $125, lovelyskin.com

Osmosis Skincare

Catalyst AC-11 DNA Repair Serum Formulation: Serum $130, osmosisskincare.com

DERMAFLASH

Silicone Eye & Smile Lift Patches Formulation: Patch $29.95, siobeauty.com

PMD®

Clean Formulation: Device $99, pmdbeauty.com

Celluma®

Celluma HOME Formulation: Device $695, celluma.com

HIGH-TECH BREAKTHROUGHS

page 64

KOCOSTAR

Mint Lip Mask Formulation: Mask $38 for 20, kocostarusa.com

HairMax®

HairMax LaserBand 82 Formulation: Device $795, hairmax.com

POTENT BOTANICALS

page 76

Sexy Hair®

Love Oil Formulation: Oil $22.95, ulta.com

1 0 4 / newbeauty / B E A U T Y R E P O R T

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jane iredale

PurePressed Base Mineral Foundation Formulation: Powder $42, janeiredale.com

hint

Blackberry hint Water Formulation: Water $19.99 for 12, drinkhint.com

Epicuren Discovery®

Pro Collagen+ Serum Amplifier Formulation: Cream $82, epicuren.com

Epionce

Intense Defense Serum Formulation: Serum $136, epionce.com

Parodi

HASK

Cactus Water Weightless Moisture Shampoo Formulation: Shampoo $6.99, ulta.com

Éminence Organic Skin Care

Mangosteen Daily Resurfacing Concentrate Formulation: Serum $58, eminenceorganics.com

PHYTO-C Skin Care Active Serum Formulation: Serum $67, phyto-c.com

POWER UP YOUR PRODUCTS Many people think that exfoliating is a job to be done every once in a while, but according to Tata Harper, founder of the eponymous skin care line, exfoliating daily allows you to constantly clear away dead skin cells, which then lets your products penetrate your skin more easily. “Your whole regimen will become more effective,” she says.

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FULL-BODY RESULTS

page 90

NeoCell®

Super Collagen™ Formulation: Supplement $15.95, neocell.com

ProLon

The Fasting Mimicking Diet by L-Nutra Formulation: Supplement $250, prolonfmd.com

Comforting Muscle Lotion Formulation: Muscle Lotion $18, parodicare.com

Purlisse Beauty

Coconut Oil + Coffee Sugar Body Scrub Formulation: Scrub $36, purlisse.com

Bio-Oil

Multiuse Skincare Oil Formulation: Oil $20, ulta.com

Skinade®

Better Skin From Within Formulation: Supplement $150 for a 30-day supply, us.skinade.com

ScarAway®

VISIT NEWBEAUTY.COM TO FIND OUT WHAT OUR EDITORS THINK ABOUT THESE PRODUCTS AND MORE

100% Silicone Scar Gel Formulation: Gel $17.99, myscaraway.com

2/16/18 6:01 PM