POLITICAL 1. hud’s availability of funding (we are funded by hud and our operational and overhead expenses depend on the money they are able to give us each year) 2. the effectiveness of the obama administration’s new housing plan to help people modify their loans (we do housing counseling for refinancing and reverse mortgage. this will help some of our clients become elgible for other financial assistance aspects of our organization)
ECONOMIC 1. unemployment levels/ business cycle (if the job cycle does not pick up, PHA will have exhausted its housing resources and money before more HUD funding is available) 2. inflation (PHA has special housing projects that may not be started or completed because of the very small to insignificant margin between project cost and overhead vs. ROI)
3. Via government stimulus, the likelihood of mortgage lenders to modify terms for clients (there is no guarantee that Obama’s housing plan will work, and this could be miserable for non-profits like PHA who will exhaust all of their resources)
3. income distribution vs. cost of living (PHA's target service area is expensive to live in due to high property values. People have little to no equity in their houses. Financial assistance is drying up.)
SOCIAL
TECHOLOGY
1. A lack of advanced education (translates to fewer jobs in a very volatile, impermeable job market)
1. Increased internet advertising (housing advertising on the internet produces plenty of fair housing issues)
2. Social structure of the area (Target service area is very socially segregated. Leads to numerous fair housing issues.)
2. Technology reduces need for human capital (labor is being replaced by machines and people with less KSA's will be funneled out of the labor market and suffer increased financial risk)
3. Changing lifestyles (People must adjust with the times and prioritize in order function properly in the economy.)