B376-web

&

Earn up to 17 CPE Credits

February 15 – 17, 2012 | Orlando, FL

Creating and Using Profitability Measures for Strategic Decisions and Performance Improvement

Experience a Highly-Engaging and Comprehensive Analytics Training That Will Help You: • Improve Profitability through Advanced Decision Making on Pricing and Positioning • Integrate Cost and Profitability Measures into Driver-Based Plans and Forecasts • Design Channel Optimization, Customer Profitability, and Segmentation Strategies • Reward Profitability Improvement within Your Lines of Business Leaders and Sales Resources • Create Operational Performance Measures and Identify Areas for Cost Improvement Presented in association with:

www.ASMIweb.com/Costing

Who

Should Attend?

• Accountants • Cost Analysts • Business Analysts

Costing & Profitability Analytics What is

Costing and profitability analytics involves identifying, analyzing, forecasting, and collecting data on the key drivers of cost and resource consumption that have a direct impact on product and customer profitability. As a business leader, understanding how to monitor and implement metrics around costing and profitability will open doors to new opportunities to develop a competitive advantage.

• Financial Analysts • Budget Analysts • Product Managers • Business Intelligence Analysts • Pricing Managers and Analysts • Finance Managers and Directors • Business Intelligence Directors and Managers

Costing & Profitability Analytics

how will

help you?

Identifying key cost drivers and appropriately allocating these costs across customer and product-related activities is a major challenge for all organizations. Yet, these are still key components to achieving performance management excellence. Learning how to utilize data gathering, analysis, forecasting, and cost-allocation techniques will help you to better understand the true cost of activities, processes, and services while accurately linking them to product-client profitability. With these costing and profitability analysis skills, you will experience improved decision making on product design, target customers, channel selection, and cost-cutting opportunities.

top 5

Dear Professional, The level of competitiveness that organizations face in the midst of a flattening business landscape requires companies to integrate high-impact methods for cost management and profitability into their performance management frameworks. The Costing & Profitability Analytics training aims to provide companies with accurate information to make decisions on customer and product strategies, measure sales resources based on real profit generated, or identify and track opportunities for operational improvement.

In this intensive, hands-on training, you will learn how to implement these capabilities in your organization and utilize costing and profitability analytics to overcome some of the most common issues associated with accurate revenue measurement, cost allocations, and the proper attribution of costs across customer and product levels. We will show you how to create cost and profit information using both advanced and proven tools and methodologies with the core focus being around the implementation and use of Activity-Based Costing (ABC).

Working with a comprehensive case study, our course leader will provide you with the tools and training needed to create value. Furthermore, special one-on-one sessions will provide an opportunity to explore issues privately with the course leader. Please take the time to join us in Orlando and leave with practical solutions to some of your most pressing issues.

We look forward to seeing you in Orlando in February!

reasons to Attend: 1. Engage in extensive exercises for improved cost models 2. Design better customer and channel segmentation strategies 3. Increase the value of your products and services for your customers

Best Regards,

4. Stimulate innovative Try L. Muller Sr. Program Director, ASMI

approaches for achieving product differentiation 5. Forecast and estimate more accurately to better plan for customer expectations

Day One February 15, 2012 8:00

Conference Registration and Continental Breakfast

8:30

Introduction to Profitability and Costing Analytics • Why and how do organizations use profitability and cost analytics to improve performance?

• Compare and contrast ABC with other costing methods • How will ABC information be used to create value in your company?

• Review of the common ABC methods • Utilize time-driven ABC—a new approach to dramatically shorten implementation time and maintenance effort • Case Study: A Simple Illustration • Introduction to the profitability methodology

10:40

Step 1: Develop a Plan • Examine strategies to avoid common problems while implementing ABC • Survey the landscape of your business • Asses the available data for profitability • Define the scope of your project • Develop a project charter and business case • Plan and conduct a pilot • Case Study: Develop a Project Plan

12:00

Networking & Lunch Break

1:50

Step 2: Conduct Process Analysis • Build an organizational process model • Conduct effective and efficient activity workshops • Document your methodology using Cost Flow Diagrams • Validating your results • Group Exercise 1: Building an ABC Study

3:10

Step 3: Collecting Data and Analyzing Source Data • Identify key data sources • Examine methods for time capture • Identify data attributes • Develop a data strategy • Homework: Prepare a mission statement for your company initiative

4:30

Day One Adjourns

Day Two February 16, 2012 8:00

Conference Registration and Continental Breakfast

8:30

Step 4: Build the Model • Identify key components in calculating costs and profitability • Group Exercise 2: Build a basic ABC calculation (in Excel) • *Group Exercise 3: Handling real world complexity in costing software • Model review and validation

* Working in groups, you will build a cost model from the case study, starting with Excel and then moving on to model in a commercial software package. Attendees will have access to costing software to share learnings with office colleagues for a limited time after completion of the course.

12:00

Working Lunch

1:30

Case Study Review • Software selection: Buy, Build, or Rent?

• Identify key requirements for software

2:30

Introduction to Reporting • Examine key report types for profitability and costing—financial, operational, and strategic • Integrate performance measures • Review the uses of costing and profitability analytics • Case Study: Value Creation using ABC information • Link profitability with planning and forecasting • Create an analytics strategy • Review reporting tools • Homework Assignment

4:30

Day Two Adjourns

Day Three February 17, 2012 8:00

Conference Registration and Continental Breakfast

8:30

Using Reports to Create Value through Analytics • *Group Exercise 4: The search for Value • Identify key profit pockets • Identify cost improvement scenarios • Measure sales staff performance • Develop a pricing model

* Continuing to work in group, you will use analytical tools to identify performance improvement opportunities and define key performance measures from the case study. Share ideas and insights with other attendees in this interactive session.

11:00

Step 6: Making it Stick • Integrate profitability with the other business and performance processes and systems • Link profitability to performance measurement and incentive compensation • Discuss resources for deploying and maintaining profitability – measure for success • Create business leadership • Effectively manage change

12:00

Training Adjourns

PLEASE NOTE: Attendees should bring their own laptop computer (PC or Mac) with Microsoft Excel (any version), wireless internet capability, and any browser (IE 8 or newer, Firefox, Chrome, or Safari) installed and working. Please ensure that you provide valid email addresses upon registration for this this course. Internet access will be provided by ASMI.

ABOUT the course leader: Mitch Max is CEO of Virtual Profit Solutions and is a Senior Fellow with ASMI. His focus is in advanced topics in financial performance management—specifically planning and forecasting, performance measurement, costing and profitability. Mitch draws on over 25 years of experience both in consulting and management positions, with a special expertise in the Financial Services industry. He works with organizations to improve their performance by implementing innovative financial management practices. These include customer, product and channel profitability, strategic cost management and reduction, advanced planning and forecasting, and the introduction of tools and process to better monitor and manage performance. He is a frequent author, speaker, and course leader. Some of his current areas of focus and interest include capacity management, profitability analytics, and driver-based planning.

logistics & registration Venue and Hotel

CPE Credits

Costing and Profitability Analytics will be held at Hyatt Regency Orlando International Airport in Orlando, FL. A limited number of rooms have been reserved at the Hyatt Regency Orlando International Airport at the prevailing rate of $183. This rate is based on Government Per Diem and the discounted rate is only secure up until 3 weeks prior to the start of the event. When calling the hotel, please reference the Performance Institute and the name of the event ”Costing and Profitability” when making reservations to get the discounted rate.

Delivery Method: Group-live Program Level: Basic Prerequisites: None Advanced Preparation: None CPE Credits: 17

Hyatt Regency Orlando International Airport 9300 Airport Blvd Orlando, FL 32827 1-407-825-1234

The American Strategic Management Institute (ASMI) strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: ASMI: Quality Assurance 805 15th Street, NW, 3rd Floor Washington, DC 20005 Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the program. The Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.

Tuition The tuition rate for Costing and Profitability Analytics is as follows:

Training

Thompson Media Group is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org.

Quality Assurance:

* To register online, please visit www.ASMIweb.com/Costing and click on the Venue and Hotel tab.

Pricing

Sponsor Organization Name and Sponsor ID Number: Thompson Media Group 109435

Expires 12/16

Expires 1/13

Closing

$1299

$1499

$1699

For more information on the early bird rate or group discounts for Costing and Profitability Analytics please contact Anthony Masucci at 202-739-9548 or email him at Anthony.Masucci@ASMIweb.com.

If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.

Discounts & Payment: • All ‘Early Bird’ Discounts must require payment at time of registration and before the cutoff date in order to receive any discount.

• Any discounts offered whether by ASMI (including team discounts) must also require payment at the time of registration.

• All discount offers cannot be combined with any other offer.

• Discounts cannot be applied retroactively.

Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participation at the event.

sponsorship opportunities: ASMI offers four different pre-designed sponsorship packages: • Event Co-Sponsor • Session Sponsor • Luncheon Sponsor

• Exhibit Booth Sponsor

For more information on sponsorships or to get started, contact Andrew Goodwin at 202-739-9707 or email Andrew.Goodwin@ASMIweb.com.

3 easy ways

to Register

Visit us online: www.ASMIweb.com/Costing

Call: 877-992-9522

Fax this form: 866-234-0680

Registration Form o Yes! Register me for this training course. o Please call me. I am interested in a special Group Discount for my team.

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Cancellation Policy: The American Strategic Management Institute (ASMI) will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.

o I have read and accepted the Cancellation Policy above.

ACKNOWLEDGED AND AGREED By: _________________________________________________________________________________

Date: _______________________________________ Priority Code: B376-WEB